video marketing trends

How A Car Sales Manager Grew A Profitable 117K Sub Youtube Channel Part-Time For Free

David Sharpe bio

Learn how this full time manager built an online business while working it part time.

Victor Paredes has been the general manager of an automobile shop in Texas for 24 years and was looking for a challenge. He loves his job, but he wanted to challenge himself to branch out and do more than just his normal nine to five because he wanted to grow more. He started in online affiliate marketing on the side and found himself learning from other affiliate marketers from Youtube on how to become successful. He started learning the ins and outs of affiliate marketing as he went along and soon enough, created a Youtube channel and was making videos himself. We recently interviewed him on the Wake Up Legendary show to hear how he balances his nine to five job with his affiliate marketing side business and finds success in both.

For Victor, Youtube was the last thing people thought he would find success in, but it’s become his #1 source of traffic. He has over 360 videos and over 123,000 subscribers. He also uses his Youtube channel in his business for motivation for his team and to help with their training. All of his employees are subscribed to his Youtube channel. One great thing Victor loves about his working with his affiliate marketing business and his 9-5 combined is that he can choose when to retire. “The plan is to not retire right away but to retire when I choose to retire,” Victor said. He loves working both jobs and still has time to spend with his family.

[Image description] Victor’s Youtube channel 

 

Victor said that one thing that stands out to him the most in his affiliate marketing business is the growth he’s had with the people he’s connected with. He’s connected with a lot of inspirational people and not just the super affiliates but also the people who are just getting started in the Legendary community. “I have the best of worlds. I still am able to go to a job and interact with people on a one on one basis and I have my online business where I’m learning so much, and I’ve made some incredible relationships online with people that I never would have met had I not decided to start an online business,” Victor said. He says that it has helped him grow more by supporting other people and have others show the same support for him. 

Victor says that you shouldn’t be ashamed or embarrassed about what you’re trying to do. Don’t ever quit, chase your dream, go after it, hold yourself accountable, make a commitment, verbalize it to yourself. Make a commitment that you are gonna see it through and then if you don’t you’re lying to yourself and that’s the worst thing that can happen,”Victor said. People now ask Victor for advice with their online business now and he says that has really stood out to him. Now he gets to help other people grow that are in the same position he used to be in not too long ago. 

One message Victor gives is to never give up. “Don’t ever quit, chase your dream, go after it, hold yourself accountable, make a commitment, verbalize it to yourself. Make a commitment that you are gonna see it through and then if you don’t you’re lying to yourself and that’s the worst thing that can happen,” Victor said. If you run into hardships and obstacles, you can overcome them with the right support from your community. He says to find a mentor or a program like the ones we offer at Legendary Marketer, that can help guide you in the right direction when you are feeling stuck. “If you have a mentor there’s no reason anybody can’t get results unless they decide to quit,” Victor said. 

When it comes to creating an online business, it doesn’t have to be all or nothing. It’s something you can ease into and do part time and still get somewhere. Victor is an example of that. If you want to learn more successful marketing tips just like the ones Victor uses here to grow your online business, check out this video while access is still free

If you want to be notified every time we go live, text WUL to (813)-296-8553

Click for free training

5 Steps To Make Sales On Tik Tok As An Affiliate Marketer

David Sharpe bio

Legendary Marketer client Vasiliy Lapitov is a full time computer engineer. He always had a desire to create multiple streams of income. He found a calling in  affiliate marketing because he likes that he is able to promote others products and doesn’t have to have his own product. He began affiliate marketing with blogging but because Google changed their algorithm to become more video based, he uses Tik Tok for his affiliate marketing platform. We recently interviewed him on our daily show Wake Up Legendary to hear how he uses Tik Tok to create good quality content to gain followers and traffic on his videos. 

Step 1- Create a Tik Tok account

The first step to using Tik Tok in affiliate marketing is to create an account. You can only create videos on a smartphone or tablet, so make sure you have one of those handy. Download the Tik Tok app and create an account. You can create an account using Facebook, Google, your phone number, your email, or your Apple ID. Tik Tok will ask you for your information like your birthday and email, and ask you to create a username and password. Once you’re done you’ll have successfully created a Tik Tok account. Then you’ll want to upload a profile photo and begin making your videos.

Step 2- Choose a niche

Once you’ve made a Tik Tok account, it’s time to choose your niche and what you want to make videos on. You can make videos about different topics relating to your niche. It’s important to stay on topic because it could become confusing to the viewer. Having a topic you are consistent with helps keep the viewers attention. Keep the same consistent topic and keep it simple. When growing a channel, it’s important to keep good consistency to keep viewers engaged so they can recognize you for it. 

Step 3- Have a consistent setting

Vasiliy’s Tik Tok didn’t take off at first. He had to try different approaches with his videos to see what worked for him and what brought in more views and likes. He was motivated to get a jump on his Tik Tok after watching another Wake Up Legendary interview with another client. He found that consistency was key.

Vasiliy began wearing the same clothes in every Tik Tok with the same background. This creates consistency for the viewer because then they get used to what you are wearing and where you are and are able to recognize a Tik Tok from you. Because of the consistency the viewer is more likely to watch the video because they already know who you are. The consistency creates better quality, and in turn, creates better results.

[Image description] From Vasiliy’s Tik Tok account. This shows the consistency in his setting in his videos.

Step 4- Use props

The two videos on Vasiliy’s Tik Tok that first went viral used props such as lottery tickets and hundred dollar bills. He’s found that viewers are more interested when they see a prop in a video because it attracts their eyes to the video. The Tik Tok doesn’t have to have fancy cars or fancy houses to keep the viewer engaged. Just a simple prop like a hundred dollar bill will catch someone’s attention while also making it easier for you to create the video because a lot less effort goes into making a Tik Tok with simple props rather than bigger more expensive props. 

[Image description] From Vasiliy’s Tik Tok account. This shows him using props in his videos.

Vasiliy says it’s important to re-access your mental state. When doing any type of affiliate marketing, it comes with ups and downs. There will be trial and error using Tik Tok especially. He says it’s very important to know why you’re creating an online business. “When you have those dips, those downs this is where you wanna go back to your why and ask ‘why are you doing this?’ ‘what is your biggest why?,” Vasiliy said. Through the Wake Up Legendary show you can find more of a ‘why’ and become more inspired through other’s real life stories, just like he did. We stream our show live 5 days a week on our Facebook page. You can text WUL to (813) 296-8553 for text message reminders when we go live.


Vasiliy says he wasn’t always comfortable with being on camera and he’s had to learn a lot when it comes to creating Tik Tok videos. Using Tik tok has helped him grow as a person and has elevated his mindset. He says that knowing why you’re creating your online business and keeping that in mind will help you to move forward and continue to bring you results and make you successful long term. 

If you enjoyed this guide on how to become successful on Tik Tok, check out our free online webclass to learn more affiliate marketing secrets like the one’s Vasiliy uses here, including how to make multiple high-ticket affiliate commissions each month to supercharge your earnings.

Click for free training

How To Get 19,000 Views Per Video On Youtube For Your Affiliate Marketing Business

David Sharpe bio

Simon Gorges is a full time airline pilot with a Youtube Channel that has 26,000 subscribers. He’s also a client of ours and we recently interviewed him about his affiliate marketing business on our daily show Wake Up Legendary to hear how exactly he does it.

Simon has been filming tutorials, reviews, step by step guides, amongst other types of videos for his Youtube channel Metics Media for two years. “I actually started to look for different ways to make money online when I was studying aviation, I had a lot of free time so I was looking for a way to make some money on the side,” Simon said. He started creating Instagram accounts and building them up to sell them to other people as well as using E-Commerce. This wasn’t stable enough income from him and he found it mentally exhausting. He had to deal with a lot of customer support and a lot of customers had unrealistic expectations.

Simon wanted to do something online for a second income and found his way to Youtube affiliate marketing. His channel that started with a few videos that didn’t even show his face now has 26,000 subscribers. His videos get anywhere between 19,000-20,000 views per video on average. “I realized Youtube is pretty cool because you can teach people and you get very cool feedback because people comment on your videos and you see how you help them,” Simon said. The reason he likes affiliate marketing as much as he does is because he is able to bring in a more stable amount of income and you don’t have to have your own product or customer support. He feels that having a blog or Youtube channel is “crazily passive”.

The aviation industry got hit very hard during Covid and Simon hasn’t been piloting since March. Luckily, his Youtube affiliate business brings him in just about as much money as he normally would make as a pilot. “Especially in this time right now I realize how important it is to have a second income stream or multiple income streams in case something happens. For me it gives me a lot of security and also a way to now spend my free time and increase my online business to kind of grow that on the side,” Simon said. He first kept building his Youtube channel until he had a couple hundred subscribers. Those couple hundred soon turned to a couple thousand.

Some of the videos that Simon first uploaded to his channel still occasionally bring him money. He tries to make sure his videos will still be relevant in a few months or even a few years when he makes them so that they will still gain views. “I see (Youtube) as you being a teacher that is teaching 24/7, but you don’t physically have to be there, and if you combine that with affiliate marketing you can make a good amount of money,” Simon said. However, his videos didn’t build traction and get views right away.

When Youtube recognizes that a video a channel uploads is a video that people are searching for often, they rank the video according to the keywords mentioned in the title and description. The more his videos showed up in a search, the more views they started to get. He said that every week a couple hundred people would be searching for the same keywords he was using in his videos. They would find his videos, click on them, and find the result they were looking for. “You can’t go in with expectations that your videos will get tons of views from the beginning. What I think is very important (is that) you, from the beginning, have a strategy that is working for your niche or your Youtube channel,” Simon said. For most niches the best strategy is to do keyword research and try and find long tail keywords people are searching for. 

Long tailed keywords are more than just one word, and more like a question or phrase that people are searching for. Simon’s strategy is to find keywords that aren’t as competitive. These keywords are the ones that don’t have as many good videos linked to them. When coming up with ideas for videos and doing his keyword research,  he says to think about what the person will be typing into the Youtube search bar.  Then it becomes his job to create that video.

When uploading videos to a channel, Youtube will test the videos, put them on the search engine, and once those videos have received a certain amount of views Youtube then determines where the videos will be ranked during a keyword search. “You have to trust youtube to be able to do that and give youtube time to gather the data to be able to rank your video and to show the video to the people that are looking for it,” Simon said. This takes time and if a channel doesn’t have any videos on it, it takes time for the channel to grow and get subscribers. 

Simon says that it’s important to really focus on targeting the right keywords so that his channel can deliver what people are looking for. “What I would think is the most important thing is don’t create one video a day. If you can create one quality video a day, okay, but the thing is you have to do a better video than your competition,” Simon said. It’s better to have one video that does very well compared to 10 videos that don’t gain any views. It’s all about quality over quantity. 

On Simon’s Youtube channel he has a total of 47 videos, which averages out to him uploading about 2 videos a month. Simon says that buying a good camera first is not the most important part of the video making process. Viewers have a problem they are looking to solve by viewing a video, and that having fancy gear isn’t necessary in doing that. The more important part of creating Youtube videos is the content being put out. Avoiding rambling and getting to the point as quickly as possible is major because the viewer wants to know the end result and what exactly is going to be covered in a video.

When creating a video, Simon advises that the things to remember are to have a good title, have the main keyword in the title, and that the thumbnail should have the same words as the title. Have a high quality thumbnail for the video that is not only colorful but also stands out to the viewer. Look for what videos are performing well and get inspiration from those videos. According to Simon, engagement is important. Ask for likes and comments. Give people a reason to comment on your video. The more likes and comments on a video, the more it will come up in a search.

It is important to put a call to action at the end of a video. “At the beginning of the video it’s important to get right to the point and suck them in to let them know that what they were looking for they can find in your video,” Simon said. Attention spans are so short that if every video started off spending thirty seconds to a minute to get to the point, viewers will be lost in the first minute. Youtube will see that and track how many people actually watch the video the entire way through and that’s how Youtube will base the ranking on a video. If viewers are clicking out a video in the first minute, Youtube won’t show it first.

When filming, Simon stays on track by scripting his videos. “I try to not make it too robotic but I want to script my sentences  so that I don’t veer off and ramble on,” Simon said. Simon says that he has a lot more respect for actors because of the difficulty of scripting a video, but even actors have bloopers. The important part is to be authentic and sound natural. Viewers knowing that they are watching real people is important to them because there are so many scams nowadays, people find themselves skeptical. “Any natural stuff that happens is funner than when people try to be funny, Simon said.” Everybody needs to think of themselves as a media or advertising firm. If someone is insecure about filming themselves, a great way to accept themself is to do a few live streams until they are more comfortable filming. In an industry where people want to get results out of videos, people need to create high quality, authentic videos.

If you’d like to learn more of the strategies Simon applies to his affiliate marketing business, including how to make multiple high-ticket affiliate commissions each month to supercharge your earnings, watch our brand new free webclass while access is still free. 

Click for free training

5 Steps To Becoming An Affiliate Marketer Using Youtube

Do you work a full time job but feel like it just isn’t enough for you to be making money successfully? If you answered yes to that question, stick around. In this guide you’re going to learn the five easy steps to becoming a successful affiliate marketer on Youtube. 

 

By including affiliate links to products in the description of your Youtube channel and reviewing the products linked, you are able to make money. This is done when someone makes a purchase using your affiliate link. You then receive a small commission for the sale. 

 

Step 1- Choose the product you want to review

When selecting a product to review you want to make sure it is a product that you would recommend to a buyer. Your audience needs to not only believe you love the product, but also believe that this product is something that you actually use. A good way to do this is to focus on something you love. For example, a lot of Youtube channels exist for makeup tutorials. The person leading the tutorial will not only show themselves using the product in the video, but also spend time talking about the product and why they love it. When you scroll to the bottom of the video, you’ll find a list of the products they used and a link to buy them. These are the affiliate links.

 

 You need to find something you are passionate about to talk about. Someone who is passionate about reading books may review books with an affiliate link in the description to the book. Someone who is passionate about cooking may include links to the appliances used in their videos, so on and so forth. Luckily Youtube is a widely used platform for almost any hobby or interest you could think of. There is likely an entire section of Youtube dedicated to whatever your specific topic you want to review. You just have to find the right audience.

 

Get the idea?

 

The audience you are going to be speaking to is on Youtube for one of 4 reasons: to learn more about products they enjoy, to figure out how to DIY something, to choose an item to put their money towards, and to enjoy whatever it is they are viewing. To understand that more, you need to break those down.

 

Viewers who want to learn more about products they enjoy-

Because of the vast amount of videos on Youtube and the ability to find videos on just about anything, most people go to YouTube as a learning source. Not just to research, but just to learn in general about things they like.  It’s almost like a huge online video encyclopedia. 

 

Viewers who want to learn to DIY something

These people are looking for video instructions on how to do or create something. Let’s bring back the makeup example- if someone’s prom night is coming up and they want to learn how to do a smokey eye look, they’d probably go to Youtube and search something simple like “how to do smokey eye” and a list of tutorials would pop up. In this case they’d probably want to know what brands of makeup to use and what specific shades or tools to use. 

 

The viewers who already know they are looking to make a purchase

The people who fit into this category already know they are wanting to put their money towards a product. Now they need to do their research to find out exactly what product they want to purchase. What better way to do so than by watching a variety of videos on what type of product they need to see what best suits their needs. They want to know which product will bring them the most bang for their buck.

 

The people who want to enjoy what they are viewing because they like it

This is the final category of people who are on Youtube. They are simply there just to check out the content that they enjoy watching. Whether that be sports, books, makeup, software, clothing, etc. These people want to know just enjoy the video. If they find themselves interested enough, they may scroll down and click on one of your affiliate links and make a purchase.

 

Step 2- Choose an affiliate program that best suits your content

Once you’ve figured out what type of videos you want to create and what type of products to review, the next step is to choose an affiliate program. There are tons of affiliate programs out there. If you have a company in mind they likely have an affiliate program. The way to find this out would be to simply go to your google search bar and type in the company name with  ‘affiliate program’ and hopefully it will pop up. If not, try to find contact information for the company and send an email to ask if there is an affiliate program for that company.

 

One of the easiest affiliate programs out there to become a part of is Amazon Associates. This is a great way to get started in an affiliate program because all you need to do it is an Amazon account. It is easy to sign up, you just visit the Amazon Associates homepage, build a profile, and from there you choose your products to create your affiliate links. For a more detailed guide on how to do this, visit this guide from Hubspot which will walk you through a detailed step-by-step guide to creating an Amazon Associates account.

 

Step 3- Creating your Youtube channel

Setting up a Youtube channel is simple, fast, and easy. All you need is a Gmail account to get started. Once you’ve created your Gmail account you’re going to want to head to Youtube and click on your profile icon and under that click “Create channel”. Once you do this, select “get started” which will bring up a pop up where you will choose what type of channel you are creating. After this, you will then input information about your channel, such as profile photo, channel description, and media links. Then click save and continue, and now you can upload videos to your channel. 

When creating your Youtube channel there are some things you want to remember as you upload content. Upload a trailer video. This should be a short 2-3 minute video that will play automatically when someone opens your channel. Once you start creating videos it is good to organize them by topic. This way you are able to create sub-themes and shorter videos around each sub-theme and topic. This also helps with navigation on your channel so people can find what they are looking for easier and are more likely to stay on your channel longer. 

 

Title your videos something that is going to draw your viewers to watch it. You could have great content but it won’t matter unless people click on it and view it. Which is why a good title is so important. Another important aspect of this process is your video thumbnail, the cover photo for your video that someone will see before they click on it. Professional content creators create their own thumbnail and then upload them to their video so that they can choose what it will look like when someone views it on Youtube. 

 

When creating videos, instruct your viewers to like, comment, and subscribe to your channel. Once they have subscribed to your channel they will get notifications through Youtube and through email when you’ve uploaded a new video.The likes and comments on your videos help get your content in the search engines. The tags on your videos are another way to help more people be able to find your videos. Don’t just tag the product or category that you are talking about. Also mix in some broader tags to make your videos more likely to show up in a search. 

 

Step 4- Inserting your affiliate links

Once you get affiliate links to the products you want to talk about in your video, you will then make your video and insert the affiliate links into your description. When inserting the links, you should put them in the beginning of your description. If they are the first thing someone sees in your description, they are more likely to click on it. 

 

When putting affiliate links, you can also include links to the type of computer you are using, the type of camera, microphone, etc. If they like the quality of your videos and want to do some Youtube-ing themselves, they just may click on the links to what you use to get their computer and supplies. 

 

When putting your affiliate links in your description, you want to make sure that you tell your audience in your video where to find your links. It is very important that you tell your viewers that the links are in fact affiliate links and that you will get a commission from them if they click on them or purchase the products. This is something especially important because it is a legal requirement.

 

Step 5- Collect your commissions

Collect your commissions from sales and clicks and continue to repeat and practice these things in all of your videos. The more content you upload, the more viewers you will have. It may take a little time at first to get started and get viewers. The more dedication you put forth, the more viewers you will have and the more sales you will get commissions from to collect.

 

If you enjoyed this guide on how to get started with affiliate marketing through Youtube, consider checking out our free online webclass to learn more affiliate secrets.

Click for free training

7 SEO Tips for Video Marketing

David Sharpe bio

You've done your research. You've optimized your site with the best of cutting-edge SEO techniques. But have you optimized your video content?

No, we're not making it up. There is such a thing as video SEO. And we've got about 1500 words worth of valuable tips on the subject.

The best part is these tips aren't limited to videos posted on your website. You can optimize videos wherever you post them. Learn how with our expert guide to video SEO optimization.

Mobile First

The “mobile first” SEO strategy isn't just for websites. It's important for optimizing your video content as well.

Case in point, more than half of all YouTube video views and 90% of Twitter video traffic come from mobile devices. Also, 92% of all consumers share mobile videos.

So, obviously, you do not want to miss out on reaching mobile viewers. Optimizing your video content for mobile viewing will have a huge impact on your overall video marketing success.

Here are the best tips for reaching mobile viewers.

1. Never, Ever Use Flash Videos

This is the most important thing you can do to reach mobile viewers. Delete from your brain the idea of ever posting flash video content. Terminate it with extreme prejudice.

Why, you ask? For starters, there are over 700 million people that won't be able to see your video on their smartphone.

That's the number of iPhones that are currently in use worldwide. And, for whatever reason, Apple still refuses to support flash video files on iOS devices. None of Apple's loyal consumer base will be able to see any flash videos you post.

The second reason is, neither will Google. Unlike with other video file types, Google's crawlers can't interpret anything about flash video content. Search engines will have no idea what your flash videos are about, let alone the quality of the content.

2. Choose the Right Format

Aside from that, keep in mind that loading time has a big impact on your SEO. Longer loading times will lower your search rank and cause impatient visitors to leave early.

This is especially true for mobile views, which usually take longer to load as it is. And the bigger your video file, the longer it takes the visitor (and Google crawlers) to load your page.

You may want to experiment with different video file types that are high enough in quality but a small enough file size to optimize your success.

3. On-Page SEO

Also, when embedding videos on your own website, don't neglect the other aspects of on-page SEO. It won't do to optimize your video format if your website is not optimized for mobile devices. A responsive website is a must.

Next, if you post multiple videos on one page, Google will only see the first one. In other words, don't do that. Post only one video per page.

And don't hide it somewhere halfway down the page. It should be the main focus of the page if you're trying to boost video traffic.

And, just like with images, don't forget to give an appropriate title to your video file. This reassures Google that your video is about what it's supposed to be about.

Make It Pretty

Those are the most basic of video SEO basics. Here are some more advanced bonus tips to earn you some video SEO extra credit.

4. Optimize Your Thumbnails

Wherever you're uploading your video, you typically have the option to pick the thumbnail image. This is the still image that represents the video before it is clicked. And it's what potential viewers will see in search results.

The importance of your thumbnail cannot be overstated. If your video was a book, your thumbnail would be the cover it's judged by.

Once your video appears in search results, the amount of clicks it earns is directly determined by its thumbnail. A high-quality, relevant image earns clicks. A random, blurry screenshot of a weird face you were making mid-sentence will repel potential viewers instead.

How to Optimize Your Thumbnails

There are two methods for obtaining the perfect thumbnail for each video. The best way is to not use a screenshot at all but make a custom thumbnail instead. This way, you can come up with any image you want that perfectly illustrates the main point of the video.

You can shoot fresh, HD photos for the image and add text. But you're also welcome to use one or two dolled-up screenshots from the video if they work. This method takes more time but produces the best results.

The second method is to simply pay attention and find a screenshot that works. It should illustrate the main point of the video, be in focus, and be devoid of weird faces. This method takes very little time but still makes a huge difference.

5. Add Captions

This is so important but so often overlooked. There are tons of benefits to adding a transcript of the video to play as captions.

First, it helps Google understand your video better. More than anything else, Google uses text to rank content.

Without a transcript, Google has a pretty accurate guess as to what your video is. But with a transcript, Google knows exactly what your video is. That makes your video more relevant, which earns it a higher rank.

Secondly, your viewers won't have to guess either. Anytime your video autoplays, such as on Facebook, the captions tell viewers exactly what's going on without them even having to click.

Furthermore, no matter where it's viewed, captions increase the audience's understanding of the video overall. For one thing, the transcript can be translated into multiple languages.

But also, not everyone learns best by watching and listening. Some people learn better specifically through the reading of text.

6. Fill in All Text Boxes

As with your title and transcript, the more text you feed Google, the better. So don't stop there.

When uploading a video, you're usually given a variety of options for describing it, including meta description and tags. Fill in any text field available for the description of your video.

7. Take Advantage of Schema Markup

Rich snippets show off your competence and authenticity to online onlookers. If you really want to impress search engine traffic, implement Schema markup on any videos you post to your own website.

Spread Out

You now know how to properly format and beautify your videos. But where, exactly, should you post them?

8. Upload Everywhere

The best answer: upload everywhere you can. There are several places in addition to your website where you can upload your videos for free. There's YouTube, Vimeo, and Twitter, just to name a few.

And since it's free, why would you market to only one audience when you could market to two? And why market to two when you can market to three?

At the very least, get your videos on YouTube. YouTube makes adding metadata very easy and has an audience to rival that of primetime TV.

9. Upload to Your Site First

That said, don't deprive yourself of the chance to boost traffic to your site. In Google's eyes, posting videos on your site first sets you up as the authoritative source of that original content. That boosts the SEO of your site overall and any future pages/content.

Plus, traffic to your site is traffic right in your hands. Once they're on your site, you can close sales, get signups, or whatever other metrics you're working on.

As a side note, it's extremely important you have a live chat service or at least a chatbot on your site for this purpose. This is a feature that viewers on your YouTube channel won't have.

10. Diversify Your Video Descriptions

The great thing about posting to multiple video sites is that one video can reach much farther. But there's a way you can maximize this reach further still: diversify your video descriptions.

Think about it from Google's perspective. If you post the same video with the same description, four different times, there's no reason for Google to list more than one of them in search results.

Google isn't about to spam its user base with a bunch of similar results. All but one of the videos will be ignored.

But if each site lists the video with a different title, different description, and different keywords, there's a good chance Google will list all four. Furthermore, you have a better chance of achieving a high rank. One of the videos may happen to feature the perfect combination of title, description, and keywords to earn rank 1 on the SERP.

Lastly, different video sites have different audiences. If you do your research, you can optimize your video for each specific site's audience.

Use These Video SEO Optimization Tips

If you care about your website's SEO, it doesn't make sense not to optimize your video content, too. And now, with the tips you've learned in this guide, you can make that happen.

Use these tips and get started with video SEO optimization today.

If you liked this guide on SEO video marketing tips and want to learn more strategies on how to boost traffic to your website and videos along with other marketing tips check out our free webclass.

Click for free training

6 Video Marketing Trends to Keep an Eye on in 2019

video marketing trends

Each day, people watch more than 5 billion videos on YouTube and more than 100 million hours of video are watched, per day, on Facebook. Videos with no sound even capture and retain the attention of people from all over the world.

The popularity of videos continues to grow, which is why businesses need to adopt this effective marketing tactic. However, similar to anything else, what works with videos changes each year.

If you want to ensure your videos are still effective in the future, then make sure to remain updated on some of the latest trends. Some of the video marketing trends to keep up with 2019 are listed here.

1. Extremely Short Video Ads

This trend was originated in 2016 with the introduction of YouTube’s six-second “bumper” ads. This new format was designed for much more than just the shortened attention spans of consumers. It also met the trend of mobile video and shorter videos.

Also, most people would only watch the countdown on a longer video ad until they could click on the “skip” button. Since then, short-form and mobile videos have become the norm.

Today, people follow a scroll and swipe technique when looking at content on websites, social media, and mobile devices. As a result, it’s necessary to capture people’s attention and become memorable within seconds.

This is the case when it comes to Instagram. If you want to ensure your business is competitive on Instagram, then creating short, concise, and memorable videos is a must.

2. The Growth of the Ephemeral Stories

When it comes to online video, the biggest story for last year was Stories. With this social media content format, there was a combination of image and/or video posts that were only able to be seen for a short period of time.

While this was pioneered by Snapchat, it was quickly borrowed by both Facebook and Instagram.

Today, Stories are more prominent on social networks than ever before, and this is a trend that’s set to accelerate in 2019. Why?

The answer is simple – this format is extremely popular, both with advertisers and audiences. Today, over 400 million people are viewing Instagram Stories each day, and the product is expected to drive the video spend on this platform to more than double.

3. Increased SEO and Google Friendliness

In August of 2018, Google added a new feature to their search results shown on Android devices. This feature was to auto-play video previews, which meant when people performed any type of search, the relevant videos appeared at the top of search results while playing a preview, which made them even more eye-catching.

It’s expected that this feature is going to arrive for iOS devices in 2019, providing plenty of incentive to make SEO-friendly.

4. Brands Will Increase Platform-Specific Targeting

The growth in video marketing opportunities online is generally great news for marketers. However, it’s also presenting a new challenge. It’s becoming less and less effective to try and distribute the same piece of video content all across the web.

If a brand wants to succeed with video going forward, then it’s important to optimize pieces both for the actual platform and the delivery format. For example, not just creating a video for a specific social network, but also for organic video posts versus paid placement versus a Story.

Brands that do this well are the ones that are most likely to experience the biggest return on their video efforts moving forward.

5. The Ability to Maximize Video Value

With such a wide array of options for when, how, and where people view videos, marketers, and brands have to put in the effort to get the most value out of their production. For example, recording a long-form video that works in both the vertical and horizontal format.

how to get more views on youtube

When this is done, the video can be produced in a way so it can be cut into smaller, bite-sized clips for Instagram Stories and short bumper ads, which may lead viewers to watch the entire video on another platform.

6. The Reduced Cost of Video Creation

For many years, brands have understood that a digital video is a powerful tool. The issue that has been present is that it’s challenging to develop pieces efficiently and quickly.

When asked to name the top three challenges, many marketers stated that the creation process is too time-consuming, the tools are too complicated, and the costs are too high.

The good news is, all this is changing. It’s easier and more affordable to use modern tools and equipment, which allows videos to be created faster, and for a lower price than in the past.

The shift in the effort needed to produce higher-quality videos highlights an extremely important point – from the way it is consumed, created, and delivered – online video is getting better. This is something that bodes well for marketers this year and into the future.

Video Marketing Trends to Know

When it comes to video marketing trends, 2019 has some pretty interesting changes in store. If you want to ensure your business stays ahead of the curve, then fully understanding these trends is essential.

Be sure to review the information here and keep track of how video marketing efforts change across the board. This is the best way to keep up with changes and avoid any negative consequences from creating video content that’s no longer effective.

If you need help or more information about video marketing and how it is changing for 2019, then check out our Free Course. Our team can help your business build a video marketing strategy that gets results.