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Why having A Business Coach Will Set You Up For Success


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Dave: Yo yo yo what is going on guys this is Dave Sharpe. Welcome to Wake Up Legendary, and as usual, we have a awesome guest this morning I'm really excited for you guys to hear from her and I’m gonna bring her out and just a moment and her name is Lori, and it's gonna be a great show if you're new to Legendary and this is one of the first interactions or experiences the we wanna welcome you, we wanna let you know that we are here five days a week doing the show, on top of all the other events and curriculum and things that we have going on here, inside of our community. And so, sit down, put your seatbelt on, get ready for the ride of your life. Okay, and, and, and whatever your goals are, whatever you want to achieve, most likely you are short changing yourself, okay. And so now let's hear from somebody else, somebody who is a client, a student here, somebody who's a member of our community, our family here at legendary Lori Richardson. Lori, welcome to the show.

Lori: Thanks Dave. Good morning. 

Dave: Hey, You're Welcome and good morning to you where. Where are you calling in from?

Lori: Southern Oregon.

Dave: That's right. I thought you were in Oregon but I didn't want to assume so, welcome from the west coast where you are three hours behind me so good, good, early morning to you.

Lori: Yeah, I got up much earlier than normal. This morning.

Dave: We appreciate that we appreciate you getting up and making time for us here to share your experience so you are somebody who, who I've gotten to know, and I've really enjoyed getting to know, I enjoyed watching you take action and get results, and begin this journey. So many people set out on. But, but they, you know, it's, it's just tends to be a challenge for people because they maybe have unrealistic expectations, maybe they, they, for whatever reason, but I've seen you just take consistent action to keep a positive attitude, because of that you've, you've gotten results, you've not gotten rich overnight, but you're, you're building confidence, you're growing it, you know, obviously, I'm really proud of you and happy for your progress, so. So how does it feel to be kind of where you're at three months into your blueprints and coaching client here at Legendary as well. And that's how I've, for those of you wondering, that's how I've gotten to know. How does it feel to be, you know, three months into this, and, and, at least, I, I'm super happy and proud of you. Do you also feel a sense of accomplishment and see and feel the growth as well?

Lori: Absolutely. I feel like I'm right on track. I did not expect this to get rich quick. Obviously, I literally expected… I didn't expect a lot of the things that have happened for me so far but as far as where I am with the business Excel itself. It's definitely a marathon not a sprint and I'm, I'm doing all the training to make it to the end, you know, and it's, it's really exciting. I'm learning so much every day trying to put it into action. I didn't set my expectations really high as far as income that I'm bringing in right away and I think that helps a lot. I've owned a business for 23 years that was started out, not being online just because of my age and what the technology was when I started it but ended up online. And I know that that first year, you're not going to make as much as you would necessarily like to but that's, a year to year for growth. So I went into this, eyes wide open, knowing that.

Dave: Well that's great I mean, I think you have such and you have made money you have gotten results. I mean, for those of you who are wondering if she's actually, you know, quote unquote, making money. Yes, she is how much, quite frankly, it's, it's, it's none of your business. And and the reason why is, why it's none of your business is because her results are not going to be your results. Anyways, you may get more, you may get less. You may have a different growth, you're absolutely going to have a different growth path than Lori does but what I respect about you so much is that you have just such a healthy perspective about what it actually takes to build a business and what it takes to build anything. I mean, anything that you build that's going to last, it's going to be worthwhile. It takes time, in that first year, like you said, is such an important year to lay the foundation. So, talk to us a little bit about what your, what the major milestones for you have been over these past three months. What are some of the things that you look back and you say, that was a big growth moment or this is something that I've really overcome and I can feel the growth in this area?

Lori: Well I've had several of those I mean, starting with just actually posting things on social media, putting my face out, you know I liked all of us went on Tik Tok originally to just amuse ourselves and I think I, my personal account I have one post, that's my cats. So actually putting my face out there and, and talking to people, trying to do, talking, trying to talk, just to one person at a time through the camera versus everyone out there, you know, trying to make those connections online. That is, this was one of my first milestones. As recently, the biggest one that I'm working on with you is just following up with the email campaigns, learning, working more with my copywriting skills because that is something that is so crucial in the marketing of any type. So, I feel like I'm getting close to a breakthrough there. It's that the challenge you have given me I'm working, I'm striving forward with it and I will make that at the end of the month. So when we meet in our next group call, I'll be able to say, Yep, I did it here it is.

Dave: That's great, it's interesting, I want to talk a little bit about coaching for a second, my wife woke up this morning and she said well, I hired a sleep coach for the baby right in, and I just thought, I said to her I said well, if you want really any results in any area then, the best way to get it is to hire a coach, right, if you want great results in fitness, you're, I guarantee you no matter how motivated you are and no matter how much you know about fitness. If you hire a coach to push you and to challenge you, and to do a lot of the thinking for you in terms of, like, what, what you should be working on this month. Instead of trying to conjure up the vision in the, in the task in all this and then go and execute it. Right, well one of the reasons why I love a fitness coach is because he does the thinking in terms of what I need to be working on right he I don't have to think of the exercise I just do them. But, you know, my wife hired a sleeping coach for a baby just to get some extra tips just to just to, to figure out what she knows from working with hundreds of other babies. So, what is your, what was your thought when you invested in our, in the blueprints and coaching, most people would look at that as a cost. What was your perspective going into that and how do you view coaching and accountability, just in general?

Lori: Well, just getting the feedback from someone that has done it successfully is huge. And I love helping set my goals for me with me. Not for me. And having accountability because I'm the type of person that once that has been verbalized, not just myself but to other people. And if I, I tried to keep my word and if I tell you, yeah, Dave, I'm gonna do that. It makes me way more determined to accomplish that. I also. It makes me so proud of myself when I do accomplish that and I can say, you know, well, I did that, and the coaching has really really helped me because there have also been times that I'm a little. Having someone with your experience to bounce that off of, is really crucial I feel for me. It's definitely, it was definitely an investment. And that is, that's how I viewed it, it was not just an expense, which by the way can be written off. But it is. It is definitely an investment and it's not just an investment in my business but it's an investment in myself.

Dave: Yeah, yeah, I think that a lot of times, the benefits you know I've had I've had all kinds of different clients over the years, I've even got lots of different clients right now. Right. And I don't. I don't have favorites. I just have ones that I can see that this person is really, is this real, this person really is, is, is going to get a lot out of this, and, and maybe where somebody else isn't, and that has nothing to do with me, right, that has everything to do with with how the person uses the coaching, you know, and, and, so, you know, one of the things that I think is is really important. And for a lot of us we come into this, this, this environment, and we've never had coaching before we've never had training before. What I think a lot of people come into coaching and. And this is essentially coaching. We're here, educating learning, growing, and sometimes people don't really know how to be good mentees, or students, they think that it's a power thing, like I'm less than and that person's better than and so they might feel insecure might feel like, Like, you know like inferior or something and, of course, nobody wants to feel in fear, and then and than other people in coaching don't really know how, what questions to ask whatever. So what has your experience been with getting the most out of a coaching experience, because you're certainly growing you have a positive attitude about it? I feel like you're utilizing the coat as well. And so, what, what, what tips would you give to people who actually are seeking mentorship in some capacity to actually get the most out of the experience to make sure that they grow the most during that time period?

Lori: I would say probably to, first of all, don't be intimidated. I was that first month it was like, Oh crap, this day. Don't be intimidated. Listen to what they have to say, take, take the challenge. They are, they will challenge you, and they will. They're in it for helping you. So, you know, listen to what they have to say, and if there is any type of comments they give you is not cutting you down. They're not criticizing you, they're literally just trying to help you succeed. And don't let don't get down on yourself. If you fall a little short of what their expectations are just show some growth. Baby steps. And that's, I'm making a lot of baby steps forward. And sometimes, sometimes I make a huge leap forward and I think that it's. Don't be disappointed if it's a baby step. Huge leaps are great but Baby Steps Get You There is also just a little slower.

Dave: Yeah. Yeah. Somebody else said you don't want to feel like you're bugging, a mentor, right, and that probably is something that's really common I know that that's something that came up, common in, in, in recovery, you know I've had sponsors in different mentors and coaches in recovery as well as business and yeah you don't want to feel like you're bugging them. But I want to give you guys all a little bit of a quick little tool, a quick little resource that can help you to not feel like you're bugging them. And, and, and if you use this tool, it will essentially help you to get what you want by asking better questions and asking better answers, but also when you go to ask a coach or mentor or someone for support or guidance, you can know that you've already taken certain steps to that you've done your homework, and that you're not just asking the mentor to do all the work for you. So I call this getting what you want by asking better questions and getting better answers. And what this is is this is basically a checklist to kind of go through and ask yourself Have I have I sort of checked all the boxes before I go and I ask a question now this can be a format that you can use in a Facebook group. If you ask a question, it can be a format that you use to send a mentor or a coach, a question, it can really be a format that you use to ask anybody a question right because it helps you to build personal responsibility and do as much homework as you can before you ask the question. So the mentor the coach doesn't feel like you're just trying to get them to do all the work for you, because I don't care what like think about it in athletics or sports if you were trying to Ask your coach to come out and throw the ball for you, they're gonna say, get like, literally get off the team like this is, I, I'm the coach I'm over here right it would be ridiculous. So a lot of times when we come into a sort of a personal counseling or coaching situation or a business coaching situation, particularly in this industry. There's a misunderstanding about what a coach is really what their role is in their role is to help you to find the answers within you first, if they can. And then if you have or need that you know the answers because you just literally don't have that experience, then they can give you their experience, but really never tell you exactly what to do because ultimately you have to make the decision, right, and you may be saying Well, Dave, if I hire a coach I want that coach to tell me exactly what to do. But the problem is is that if they tell you exactly what to do, then a lot of times you're just going to buck it because nobody likes to be told what to do, right, so it's it's it's it's a it's a delicate road to travel, and it's really important to hire somebody who is experienced coaching. And out of all my years of experience in coaching, this is one of the tools that I've come up that I think is one of the most helpful. So, how to get what you want by asking better questions and getting better, better answers first get clear on what simplify clear, simplify, clarify and then briefly and clearly explain what you've tried already. Right. So you ask the question. Here's my question. Here's what I've tried already outline what you think the solution might be so to lessen the workload for whoever the, the, you know, the coach or the person that's answering the question, right, ask respectfully and humbly for feedback or thoughts and let the coach know that you'd be grateful for their help. Congrats asking for bench strength not a weakness. Now if someone has time to help and they might not so don't take it personally just ask him to be in later. Make sure to put it into action, and then update whoever helped on how their advice, worked, or if it didn't work, but make sure to take responsibility for that outcome, no matter what. Right. And what's really important about this process are these first three pieces because a lot of times we don't really get clear on what our question is so there's this a bunch of back and forth or we don't really get the answer that we're looking for. We don't try other things we just throw something that somebody else hopes for them to just sum up. We don't like, do any work mentally to try to figure out an outline of what the solution might be, which is really useful when you're working with somebody for them to know that you're also, you know, brainstorming and thinking for yourself. So, I know you've heard me go over that tool before, Lori, but what comes up for you as I kind of go over the some of these outlooks that I have about coaching, like, you know, finding that helping somebody find the answers within themselves, you know, some of these pieces that I've just gone over what comes up for you and, and what, what, what advice would you have maybe for people who, who, you know, are, are looking for a coach, but more looking for somebody to kind of maybe do it for them instead of understand the power of having somebody help to empower them, what what's coming up for you?

Lori: Well, a couple things. Mainly, if they do it for you, you're not going to learn, you know, this is your business and you are for this particular you know looking at it here. It's your business, it's not their business, you need to know how to run it, and to solve these things after you stop having that coach if you're just expecting them to do it for you. You know, you might as well just close the doors now because it's, it's not going to your business won't last long. If you don't learn it. 

Dave: They won't last long, and that's a great point. I mean, the, the way that I coach is, is, I don't, I don't want to have people dependent on me. Right, right. I don't want that it's not about, you know there's a lot of marketers who, there's one marketer in specific he's a mentor. And he, he prides himself on people, re, you know, re, re upping on his coaching, year after year, and that's fine if they, if they, if people want to do that but, but, you know, if you're going to work with somebody, then ultimately the best coaches that I've ever had have a goal of the of the mentee being independent. Sort of like, you know, sort of like working in housing. My wife used to work in a homeless shelter where they would bring people in from the streets, give them housing, and then ultimately the next step would be they would help them get up an apartment, and kind of go out on their own and be independent and, and that is sort of the philosophy that I have about coaching as well. Now is that the best thing for my pocketbook. Right. Well, no, I mean if it sure would be better for my pocketbook if I received coaching clients for 10 years and convinced them every you know, to put on a big sales pitch in the last month of their coaching term to get them to re-up. But that, you know, I think it's to look for a coach and look for a mentor. Mentors, who are also mentally and emotionally healthy, and will actually put you over profits you the client you the person over profits, I know you work in a minute, you know, we've got a medical facility but it's in a mental health facility, and mental health is a big part of your life as well. Right. What would you, where do you see the correlation between good mental health and positive results in life, and also business?

Lori: Boy that's, I can tell you, having worked in mental health. It is… Your whole life is affected by how you feel about yourself. If you are, if you don't feel good about yourself. You're not going to be successful in relationships, you're not going to be successful in your business, you're going to be most likely miserable. So, I've been there, you know, it's I've been through a lot of shit, and getting out of it is not fun, but getting once you're out of it. Life changes, and that's what my last several years have have been is just suffer I suffered a lot of losses all kind of one right after the other and go got my mind right, just working on, on it and that's, that's when I started this, you know this venture is, you know, I, my, my body, I lost 50 pounds over this last year which was exciting thing for me so I changed my, my health is better. My mind is better. It's time to, you know, get the rest of my life going forward, and this was a great new step for me to do that.

Dave: Yeah, I can tell you that you said, feeling good about yourself, is, is, is important. I have a belief that self esteem is the bedrock of success, how you feel about yourself, is, is, is everything. If any of you guys consider yourself struggling in your business. Your business is probably not the only area that you feel is struggling, if, if you look at all of the different areas of your life. Usually there's a pattern and it overlaps and it's not just we don't just struggle in one area, while the other areas are blossoming and blooming in doing great. Whenever I've struggled in my business, or I was unclear or I felt like I wasn't making progress. Ironically, I felt similar about my marriage. I felt similar about my fatherhood. I felt similar about my health or whatever I felt similar about my recovery. Right, so. So the first step of actually being successful as an entrepreneur, ironically, is, is, is, is not only building self esteem, but it's combining the mechanics, which is what we're all interested in, what's the funnel builder? What's the auto response, where do I click, click, click, click, click, pull the lever right and money is going to explode out of my computer? No. It combined those panics, which are important. With those dynamics, those dynamics being self esteem building activities. Now, what are self esteem building activities inside of our business. Well, Lori, you said you lost 50 pounds over the past year? I would assume that I built massive amounts of self esteem for you, am I right. Oh yeah. And what were, what, what were some of the components of you losing that 50 pounds that helped you do that? I'm looking for things like consistency.

Lori: Absolutely, yeah, it's just changing habits, you know, I'm drinking water, I didn't drink water, because I don't like the flavor, you know.

Dave: yes, there is no flavor.

Yeah, well, city water is nasty. I'm sorry, I lived, we lived out in the woods, we had new and nice water versus having chlorinated pool water. So I, that was a huge change for me is to start drinking a lot of water, and, you know, just the habits of sitting in front of the TV eating from the time I got home until the time I went to bed, you know those getting rid of those habits, was really crucial, and it. In doing so, that also freed me up and allowed me to do other things beyond that, as well as knowing that I can take charge and I can make change for myself, and by doing so, you know I have the health benefits, my mind is, is much better. I think clearer, you know there are a lot of things that came with that weight loss.

Dave: I'm going somewhere with this thank you and congratulations for that, where I'm going with this is those same sort of blueprints to losing that much way that's, that's hard work, I mean I know that that is hard work that that takes to follow through and consistency and changing of habits, and just in, in, you know, it's it's takes, it takes good, solid, it doesn't it's not doesn't take a lot of work just takes, takes consistent work over time. Right. And, and the same thing applies with our business, you know, The one thing that I know and I saw another successful entrepreneur that I respect say this the other day, the single most important component of us being successful in business is consistency. It's literally consistent. It's literally if I'm going to try, if I want to get better at writing copy. I'm not going to just take a course and magically just become a world class copywriter, I have to take what I learned in the course, and apply it consistently over time. And part of the learning experience is actually applying that education, and then tweaking it over time. So tying that back into self esteem and how we feel about ourselves and our mental health. If I do those positive aspects, those stealable actions out of my business. Over time, I literally will become more confident because I feel better about myself, the more I shoot tic tock videos, the better I will be on video, the better, more confident I will feel there's not just I see people asking all the time, it's like well how do you know I've done put up two videos and I haven't had any sales yet and I've just been wondering what I'm doing wrong. Well what you're doing wrong is nothing, absolutely nothing you're not doing anything wrong, you just, you've only put up two videos. That's a freckle on the pimple of a gnat's ass compared to a career, right, of actually doing something for a consistent period of time I know marketers who put up two videos on tick tock before 10am You know, every day. So, these, you know, this, this, this mental health how we feel about ourselves, I believe it's the number one most not talked about topic in entrepreneurship. And the marketers and the entrepreneurs that I know who are the most successful are the ones who literally had, you know, had some skills and maybe had some success but crashed, and then said, timeout, I need to take care of myself. I need to go to therapy, I need to get myself right, and I need to develop some healthy personal habits and start taking care of my mental, emotional and physical health. And then when they showed back up all of the other clutter and the distractions in the stuff, like, you know, all that was calmer, they were out of crisis mode, And they could actually show up to their business focused, full of full of confidence, full of full of, you know, with the ability to be consistent and not distracted, and I feel like that is, I get that vibe when I work in talk to you, Lori, that you have put mental and emotional health, as a priority, and that is one of the reasons why you're moving forward and growing and progressing at the rate that you are. Would you agree with that?

Lori: Yes, yes. I had to get my mind right, I just, I needed to be able to trust myself, I needed to be able to make it, you know, I, I had a lot of years where I didn't, and I have that, and I feel good about it, and consistency persistent, you know, not giving up all those things that came with that.

Dave: Yeah, I want to talk to everybody who's listening very briefly and give you just an opportunity of a lifetime, an opportunity of a lifetime. And what that opportunity is is to use this journey of building your business as exactly what Laurie said when she lost 50 pounds, right. If you have not accomplished something by just simply sticking with it. If you have not built in filled up your self esteem gas tank in a long time. If you're writing literally on e, if you're a steam is writing on E. You have the perfect opportunity right now, not only to make money, because I know that's the care that everybody chases you have an opportunity not only to make money, but you have an opportunity to fill your self esteem gas tank up your confidence, gas tank up by following through, in being consistent and overcoming challenges in sticking with this for a significant period of time until you do get sizable results, which will then take that's when compound self esteem interest kicks in. Because once you have loaded self esteem and you've stuck with it for long enough that you've gained traction. That's when your results go to the moon, and that's what a lot of these folks that you've seen that you guys look around on the internet, TikTok, YouTube whatever you see these marketers who have taken off people look at me what's my, what's my secret? Well, I've been doing this for 10 years plus. I've been doing affiliate marketing and coaching and creating courses and following through with stuff, I mean I was a low self esteem mass in constant crisis mode when I started, and I had to push through in my recovery, I had to constantly put out fires, and I had to keep coming back to that well of building self esteem, outside of my business, and inside of my business by persevering through. And over time. Time has allowed me time, things I must earn time has allowed my success to compound to where now it's it's at the point to where, you know, it's, it's, you know, it's at a place that I never thought that it would be, where, where I'm not I'm not the hunter I'm the hunted. Right, but I've been hunting for a long time. Right, meaning that I'm not chasing people I'm not asking for people things, you know, success tends to bind me now. Right, but that's only because I've built this sort of self esteem kind of this, this, this, this self esteem kingdom that's what all my success is built on is self esteem, it's it's it's been, you know this rigorous, personal development that I've done. It's not just been sharing memes Laurie on Facebook, it's been going to therapy it's been, you know, following through with a working on my marriage, it's been leaning into my business, you know, focusing, when, when I got bored just focusing anyways and not switching gears and going off to another shiny thing. So, you're three months into this, where do you see, what are some of the goals that you have for yourself over the course of the next nine months, that will kind of bring you to that one year marker?

Lori: To be able to build the. Gosh. Now, in the next nine months I want to be able to have the mechanics down better. I'm still working on the mechanics, I'm three months in. I'm alright with that I'm working on more follow up through emails through reaching out to clients and helping them with getting their businesses started that is, you know, definitely I want that to be in a more more part of the business because that's not what I'm, I don't have a lot of that right now I'm answering questions but I want to be able to work a little closer with people. I want to. Gosh, I want to be able to take time off. I'm working full time plus, I'm working on my business a lot on that when I'm not at my other, you know, my, my day job I want to be able to go and then see my kids I want you know those are all the goals that I have and I know that by the this year is going to be a busy year, and I'm alright with that. But I want to be able to get to the point that I can walk on my own.

Dave: So, your why has tweaked a little bit. Okay, your why has tweaked a little bit, you obviously you want to travel, you want to see your kids but you also want to, you also now feel passionate about this online marketing kind of this this opportunity, and you're, you're, you're excited to share it with people, tell, tell us how your why has evolved. And we you know your internal motivation and your why, where it was when you started maybe more specifically being all about you, you, you, you, you, and now it's moved and sort of morphed into also adding an element of being of service to others and actually using your business to serve people and help them help themselves.

Lori: Well as people have reached out to me, even just three months worth of experience doing this. At first it was really intimidating, speaking with people trying to, you know that imposter syndrome, but I know I am helping people. I'm answering questions and people really appreciate it and appreciate the time I spend with them, and that is very rewarding. I want people to be able to experience the freedoms that I am starting to achieve, and I want them to be able to, you know, not have their kids at the babysitter, all day, you know letting babysitters, raise their children. I want those things for other people, It's, it's part of my nature. I've been a caretaker, all my life and, and, you know, now my kids are grown. It's just me and it's time for me to, to experience a lot of different things I haven't been able to, and I still am a caretaker at heart, you know, I want to I want to help, and it feels good to do so.

Dave: That's great. I think a lot of people can relate to that. Now, do you feel cared for? Then, and then give and then being a marketer who gives calls to action and then has to transition from that caretaking role to also then that call here's my call to action for you to actually go and do something, buy something, take some action, get a training etc. Do you feel that there's any conflict there with you, is that a muscle that you've needed to grow?

Lori: Absolutely. I do a lot of talking with people and knowing that, I mean a lot of the people I'm helping have already started Legendary, you know, I'm, I'm helping people that I'm not getting any money for it. I'm not spending, you know, an hour at a time with them at this point but I, I could just say sorry you bought from someone else, but that's not, that's not my nature. So, you know I'm doing what I can to help if I can help.

Dave: Yeah, so one of the suggestions that I would, I would give to you is in everybody is if you do help somebody, then there is something that you can get out of that, that will actually help you in your business you can actually ask them for a testimonial and have them shoot you a little short little 32nd testimonial that you can then use and build up your testimonial file folder, that, that you can use on future sales pages current landing pages bridge pages, sales pages email follow ups. You know, if somebody asked for references or referrals if you're ever selling coaching or something like that, you can easily just set to a page that has all of your testimonials on it right so testimonials can be one of the most powerful things that we get inside of our business, right, it's a third party validation invoice from somebody else, and it literally nowadays, take somebody 30 seconds to record it on a on a on a cell phone or a loom video and just send it to you, and just, you can even give them instructions, like hey would you be open to, you know, recording me a quick testimonial that I can use in my marketing to acquire other clients and coaching clients and other clients of products I'm selling in the future, and you can have a little one page document that just gives them a couple of helpful tips about what to say in the testimonial so you actually get exactly what you're looking for, and exactly what would help you, you know, because it's, there's nothing wrong with guiding and leading people, coaching them about the type of testimonial that you're looking for. So anyways, I just wanted to offer you that because, especially early in our careers, one of the smartest things we can do is be of service to other people in ways that maybe we don't get paid for, but we can build up that testimonial portfolio, and that really, really is beneficial for us, it can be beneficial. right away. When we start to put those on our bridge pages and landing pages and stuff like that. Does that make sense Lori?

Lori: That makes great sense, that is such a great idea, I jotted it down real quick, that's, I will do that. It never even occurred to me so that's, that's wonderful.

Dave: Thank you, and I would even go back to the old you that you've written to me, literally, each every single one of you guys it's like, it's like every conversation that you have. You can turn around and ask somebody for Hey, I, I hope this interaction this conversation helped. Was it helpful to you? Was it valuable to you, and you get that? Yes, it was, Hey, you know, it would be really helpful to me, it is a quick little testimonial, right, little 30 seconds here's kind of a one pager about what I'm looking for. I'd really appreciate it if you take 20, 30 seconds and just record a minute, whatever, and just record something for it. I'm telling you guys, it's, it's, it's, it's a big deal, it's a big, big, big deal, and as you begin to expand your business, even if you're just, even if you're just doing affiliate marketing, but if you expand into courses or doing your own protein those testimonials can be priceless. They can be priceless.

Lori: That's such a great idea.

Dave: Yeah, you're welcome. And so, we always want to make sure that, and that's one of the things that I, one of the reasons why I asked I think for so many people who are not, you know, I believe, being successful is not about being good at sales, and I believe that sales is not even about being good at sales, what is sales, I don't even know, sales is just when a transaction happens, what it's called getting what you want in life. And you know how to get what you want in life? Ask for it. That's how you get it. There's no other way. You can be the best person in the world, the most deserving person in the world. And you can serve the whole world, you can just give your entire life, in that if you sit back, you will not get anything in return, except the feel good feelings inside but you know what good feelings inside. Unfortunately, I wish they did just like I wish good looks paid bills, they don't. They don't, they don't pay bills. Right, so the way that we get what we want is we ask for it, and I think that this is a huge takeaway, particularly for all of you who are caretakers, in our have a servant's r, and then you get into marketing, it's like, well, I'm helping a lot of people but I'm not getting what I want and need, and what we have to learn how to do, and this is, whether we're on the phone and doing phone sales all day or whether we're marketing or what we have to learn to ask what we want, and in need with to ask for. We have to ask for that and that's how I train salespeople. Your biggest job is to bring people to a decision. Ask them for the sale, and to ask them for a yes or a no, it doesn't have to be a yes, a nose just as good because at least you've closed the conversation. You've brought you didn't leave an open ended cover, well maybe I'll get back to you see that's just lying to each other. I'll call you back. Let me think about it, that's just lying. Instead we have to make it okay for people to say no. We have to be able to restock. We have to go nose, because at least we're putting a period on the end of a conversation instead of a dot dot dot dot dot. Right. So with all of these actions that we're all taking every day. The number one thing that we need to remember that if I want to get more leads, I need to ask for more emails. If I want to get more sales I need to ask for people to click more links, I need to direct them, I need to ask them specifically if I want to get more testimonials if I want to get more of this. I got to ask for it. If I want to get more guidance, if I want to get more insight from the crew from a coach, I get to ask for it. Right and I think that that's just a big major takeaway, Laurie for all of us who are caretakers or he feel like we have a great servant's heart, but we're having a difficult time making that transition over to like kind of hardcore marketer right it's like how do I blend these two skills together well, it's really just about, what did I, what did I ask for in this email. Did I ask for anything in this conversation, or did I feel guilty or bad about it? Right, that's a muscle that we have to condition is asking for things because sometimes we feel guilty asking. Oh, I don't want to ask them, I don't want to ask for anything. I don't do it on my own. Right. But the only person that you're hurting when you don't ask for things is just yourself, right, because then you don't get your needs met. And what that's called is codependency. Right, and that's called people pleasing, that's where we put everybody before our own self. So we have to become equals in this game. And in order for me to, and that's another self esteem building tool if I'm doing something, I’m interacting in a situation, say it's a friendship and then I'm give, give, give, give, give, listen, listen, listen to your problems talk talk talk about you, but then I don't ask about me hey you know what I need right now? One of the things I learned, Lori, I just sometimes needed to be held by my wife to heal that inner child that little boy in me, I just, I need you to just hold me baby. I learned to ask for my needs, you know, I, this is adult conversation- a lot of you guys are sexually frustrated in your relationships, just because you're not asking, ask. Maybe I really, I just wondered, I'm looking at you, you're so sexy and I'm just, I'm just wondering if we can make time for each other tonight? You know what I mean, like sometimes we just don't we just don't ask so anyways, I'm ranting here, what's coming up for you I want to give you the final word and also bring this conversation in for a landing but what's coming up for you as I'm ranting about this, asking for stuff Lori?

Lori: Well, that we've all heard it needs to call to action. You know, you need to ask them to do something, you know, You need to absolutely call to action. Click that link in the bio, you know, let's follow, you know, comments, whatever. Please, by, you know, they don't. Hopefully they'll, you know thanks but, but no. You know that, that absolutely is. Makes perfect sense, and that carries over, like you said that's a life skill that's to be able to do that.

Dave: So, overall, if somebody like yourself brand new three months ago was sitting on a checkout page or thinking about getting involved in Legendary Marketer, what would you say to that person.

I would say do it absolutely, it will change your life, not just making money, but there are so many other things that you will get from doing marketing online marketing, Legendary marketing, I can tell you if you're looking. It is. It is Legendary corny, sorry, but there are, you know, The community is fantastic. Oh my gosh, the support is great from your peers, and from obviously from the staff and Dave and Matt and Roxy and everyone that's, that's out there, helping us. I would do it because you. It will give you the freedoms that you're looking for, it will give you the support, the resources will be there, you know, with you for life. Pretty much if you buy the blueprints. Do the blueprints, oh my gosh, if there's any way you can afford it, do the blueprints. They are more advanced skills. They work with you longer, harder. I would jump on it, you will absolutely not be sorry.

Dave: Well that was quite a testimonial thank you for that Lori.

Lori: It's how I feel. It literally changed my life. I'm so excited each day to get home and start working on this, you know, what am I gonna learn today, I want to learn something new every day.

Dave: Yeah, well, it shows I mean, your attitude and your just your outlook is just, it's contagious. So everybody Lori's financial freedom is her TikTok, You can connect with her there. Go now, let's draw it, let's also make it a clickable link, I'll drop it right in the comments right now. This is somebody who you guys, I mean, I mean, obviously fellows, but also, you know, ladies, I mean, talk about talk about somebody to have inside of your network in your mastermind, it just as part of your network. I mean, jump on it. I mean it, this is, this is when we talk about community, this is what we're talking about. It's not just about. It's not just about. It's never about me, I don't want it to be about me. I don't want it to be about Matt I don't want it to be about any one person, particularly on our team, it's about us building connections and finding peers and friends and people to support us and people out there that are on the same path that we are, That is so that it's so energizing to know that there's hundreds 1000’s 10’s of 1000’s of people out there that are literally on the same path doing the same thing, even if there's not our neighborhood or town it's like I look around and I see a bunch of weirdos that I have nothing in common with in my town, you know, relatively speaking, but not not marketing anyways. But there's, there's 1000s out here and Legendary is full of them. So Lori, had a fantastic show. Well done. Great job, we'll let you go I know you've, it's coming around to eight o'clock there be your time so gotta get another cup of coffee or whatever you drink in the morning and take the dogs out. Start your day. Thank you for spending an hour with us in giving back. And I know you've, you've gained some new fans and new followers, some new friends here this morning, and just keep up the great work any final words you get the last, last word.

Lori: Well thanks Dave for having me. It was a goal to make it here, and so I'm thrilled to have been here and thanks guys for for watching, and the support that you've given me, and

I love you guys.

Dave: Awesome. Love you too. Lori, you are just a real gem, and I'm looking forward to continuing this journey, and for many years to come. I love when my clients turn into friends and we stay connected and look back a decade, you know, later and say, remember when, you know, all the memories and in the journey, it's, it's, it's really, it's really a cool thing, so keep up the great work. I hope you'll come back and keep us posted on your journey every few months. And, if you will all look forward to it and I'll talk to you soon. Okay.

Lori: Okay, thanks Dave.

Alright see you Lori. All right, my friends, seriously Lori's tick tock is up here on the screen, go connect with her go support her lift her up let her support you lift you up, and, and just, just a wonderful, wonderful person to have as a part of your as a part of your sphere of influence, right. They say that we're a combination of the five people, whatever that we, how many ever it is that we surround ourselves with and I believe that. I just believe that, you know, there's, there's different people in different mindsets here even in our community. And so we have to be really careful about who we associate with who we who we're listening to, who we're getting information from, who we're talking to, and Lori is the type of person, the model type of person to have in your corner, and also to model her mindset and behavior, because just in three months. She's just growing, not only the money aspect, but also just is, is developing the skills that are going to be there for the rest of her life to be able to thrive and be able to achieve her goals. So anyways, be legendary my friends, we will be back here tomorrow at 10am Eastern time. Have a fantastic day. Have a Legendary day. Have a great week. Let's end this month strong, And we'll talk to you tomorrow. Peace.

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How To Get A Million Views On Tik Tok Video And Grow From There

David Sharpe bio

Spencer Mecham is a Legendary Marketer client who went from 0 followers to over 207,000 followers in just three months. His videos have gotten over two million likes and views, and his Tik Tok channel continues to grow every day.

Keep Your Viewer’s Eyes Glued To The Screen By Packing Your Video Full of Curiosity

Spencer’s Tik Tok: @Spencerhacks

Spencer’s biggest key to his Tik Tok success: the element of curiosity. Tik Tok’s algorithm works very similarly to the Youtube algorithm. This is because the longer someone continues to view a video on Tik Tok, the more likely it is to rank in the algorithm. Tik Tok wants a lot of views and engagement with videos, and as long as a video has both of those factors it is pushed into other people’s feed. 

Spencer’s videos that have done so well and have gotten a lot of likes and views, all contain the common theme of the curiosity factor. He strings the viewer along throughout 30-40 seconds of the Tik Tok before he’s explained the point. This keeps the suspense going and keeps the viewer watching. Keeping the curiosity in his videos is always what’s made them gain so much traffic. 

When he makes a headline for a video he always tries to be vague and keep the curiosity even when the viewer is reading the title. Most people like to give away the concept of the video in the title or even in the first few seconds. Using terminology in your headline that is curious and ambiguous enough leaves room for the viewer’s imagination to wonder. When a video gains a lot of traffic he will repost that video to see if it can gain more traffic.

Repurposing Content From Tik Tok To Gain More Traffic From Youtube

Spencer began repurposing his Tik Tok videos into Youtube videos to gain more views and traffic on them. He removes the Tik Tok logo from the bottom corner by cropping it out of the video with an editing app on his phone. Then he reposts it to Youtube with the hashtag #Shorts. 

Youtube Shorts is a new addition to the app being tested in America right now. It is Essentially Youtube’s version of Tik Tok. By posting a vertical video with #shorts it pushes it into the Youtube shorts feed and algorithm. This caused Spencer to gain a lot of subscribers and gain a lot more views on his Tik Tok videos. Some of his repurposed videos have over 2,300 likes. 

If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, including how to make high-ticket commissions and supercharge your earnings, watch this free video while access is still free.

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How To Start A Traffic Generating Blog without Writing A Single Word

David Sharpe bio

Spencer Mecham is a Legendary Marketer client who’s blog is one of his main income streams. He typically uploads a blog post on just about the daily basis but doesn't have to sit down and write each and every article on his blog. This is because he outsources his content from professional writers.

Spencer’s Tik Tok, Facebook group, Youtube and blog all bring in an equal amount of income, around 20-30% each.  In the start up of his blog, he was the one writing every article. In order to free up time so that he could operate multiple income streams, he knew he needed to outsource his writing content. One of the three people on his team who lives in the Philippines does just that.


That person will outsource content from writers by doing keyword research. Then she gives the keywords to the writers that she hires, along with other writing instructions. These instructions include where to place images, internal linkings, and blogging structure and outline. Then Spencer reads and approves the article. 

Spencer finds that if there’s no images in his blog posts it’s not as interesting to read. His blog manager also adds images to each article in addition to outsourcing the content. The writers that are outsourced just write, his blog manager takes care of all the rest. 


Spencer sometimes turns his Youtube videos into blog posts as well. This is especially done with videos talking about specific keywords that rank well in both the Youtube and Google search engines. 

If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, watch this free video while access is still free.

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How To Grow Your Affiliate Marketing Traffic By 10x

David Sharpe bio


Spencer Mecham is a client who has not only mastered having multiple platforms to work off of, but has also mastered bringing income to those multiple platforms. We recently interviewed him on our morning show, Wake Up Legendary, to learn about how he turns his multiple streams of traffic into income.

From the very beginning of Spencer’s affiliate marketing career he found himself worried about his social media accounts being shut down. He decided that after an Instagram account along with a Youtube account being shut down it was time to work off of multiple platforms. 


When Spencer finds a new platform to work off of, he masters the platform to the best of his ability and then writes down a system for it. Once he’s written down how it works and what he wants out of it, he then passes it along to someone he’s hired to work on his account on each platform. 


Outsourcing Quality People To Help You Create Quality Content


He can’t operate a Youtube channel, instagram account, Tik Tik, blog, Facebook group, email list, etc. all by himself. He typically hires multiple people to help him do things like edit videos and thumbnails. When hiring someone on, Spencer says to not be afraid to move through people. He likes to have weekly meetings and follow up with the people he has hired. He wants to make sure that anyone he has hired is on the same page as him. 


Spencer will typically give practice tasks for anyone who he is considering for the job and makes sure they know what they’re doing. He typically hires three people at a time. Two of them work full time and one of them works part time. 


Outlining And Scripting Videos To Cater To Youtube’s Algorithm


Spencer outlines each video before filming it, and has passed on the outline job to one of the editors he hired. This creates less work for him so that he has more time to focus on other tasks in his day. The outlines he makes for his videos aren’t just what topics he’ll be speaking about, but includes an entire script for the video. He caters to Youtube’s algorithm by scripting the video and deciding what A roll and B roll go into each video.


Youtube tracks how long each person who views a video is watching it for. If someone is viewing a video for just a moment and clicks out of it, Youtube won’t push it into the algorithm. If a video is watched most of or all the way through often, it is more likely to come up first in the search results or be suggested to watch next by Youtube.  “A high click rate and a high watch time equals a viral Youtube video,” Spencer said.


In order for Spencer to keep his videos from being clicked out of too soon, he began using a tactic that would keep people watching until the end- curiosity. 


When scripting videos, Spencer spends a lot of time planning. He plans out how they’re going to generate the curiosity factor that runs throughout the video that keeps people watching. “A high click through rate and a high watch time equals a viral youtube video,” Spencer said. Since catering his videos to Youtube’s algorithm, he has grown his Youtube channel to 43,000 subscribers. 


Create Unique Content That Generates Value And Curiosity


Spencer says that in order to get more views on videos, take a unique approach to the videos you create. Instead of doing ‘10 ways to make money with x’ Spencer says that a more unique approach would be to spend 8 hours clicking through sites, or take surveys for 5 hours straight and do a video on that experience. That generates a story with the videos and gives the viewer something more to connect to rather than a generic video.


Spencer says to get comfortable on camera it’s okay to go generic videos but as you get more into it to begin throwing in the experiment style videos where you document the process of something like taking surveys or watching a particular type of video.


Don’t Waste Time Editing Videos If You Can Outsource A Skilled Editor


When he first started making Youtube videos, Spencer spent a lot of time editing them. He found that it was easier and a better use of his time to hire someone to edit his videos for him. This way someone else who had more skill than him could do ten times what he could edit on a video. 


He watches a bunch of videos and writes down what he likes about them. Then he hires someone and gives them that list with five example videos he’s found that he likes. Spencer has found the cheapest video editor for himself has been about a hundred dollars, but there are sites like Fiverr where you are able to hire someone for cheaper, though the quality may differ. 


Videos that you create can still blow up without a bunch of fancy editing. When Spencer was starting out, he did a few videos where he shared his screen and those have gotten over 300,000 views. 

Spencer’s Youtube channel @Buildapreneur


Visualize What Your Business Can Grow To And Move To Multiple Platforms For More Income 


Spencer’s Tik Tok, Youtube, Facebook group, and blog are his main streams of income. His project manager does the pictures, categorizing, and outline for his blog and then sends that over to his blog writers. 


Spencer turns his Youtube videos into blog posts and bases posts off of certain keywords to drive in more traffic. When repurposing his youtube videos onto his blog, he also re-purposes his Tik Tok videos into Youtube videos. He edits the Tik Tok logo off of them and turns them into something called Youtube Shorts, a new program similar to Tik Tok. By doing this he grew more subscribers because once you hashtag a 60 second or less Youtube video with #shorts it is pushed into the algorithm. Youtube is testing Shorts in the United States and pushes videos into the Shorts algorithm to test how well they are performing.


Structure Tik Tok Videos To Hook Your Viewers


     Spencer’s Tik Tok @spencerhacks

The Tik Tok algorithm is very similar to the Youtube algorithm. Spencer uses the same curiosity factor from Youtube to keep his viewers watching his videos. He structures his videos so that the viewer doesn't really understand what he’s trying to tell them in the video until thirty to sixty seconds in. Once the viewer has reached that point, they’re been watching the video for so long that it doesn't matter if they scroll out of it. 


Spencer hooks his viewer and strings them along in the video. He shows his viewer the process and in the end explains the point. This allows him to keep the curiosity going as long as he can in the video. He uses terminology in his videos that keeps the viewer hooked and gives them something to think about while they watch.


It’s important to differentiate yourself from people on Tik Tok who make videos from similar videos. People don’t want to watch the same video over and over again. When starting your video, say that it’s something different than what your viewer has seen before. That way they want to keep their eyes glued to the screen in suspense. 


If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, watch this free video while access is still free.

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How I Grew To 200,000 Subscribers! Step-By-Step Youtube Growth Plan

David Sharpe bio

Ryan Hildreth is a client who started off working a 9-5 straight out of college. He stumbled across affiliate marketing and found it to be the best business model for himself. He started his Youtube channel in 2017 and now has over 240,000 subscribers on Youtube and over 250,000 subscribers on Tik Tok. 


When Ryan first started out he was finding videos on Youtube to replicate and turn into his own words. Over time it became difficult to find new videos to replicate. He wasn’t getting much done trying to come up with ideas every day. He was missing one key factor- structure.

Creating Structure And A Schedule In Your Process To Become Successful

Ryan began putting out two to three videos a week. When you’re just starting out, he recommends you make two to three videos a week so you don’t overwhelm yourself. In order to do this he had to create a weekly schedule for himself and begin planning out his videos one step at a time. 


He says that getting ahead is important in case there is an emergency or something comes up that you need to spend time on. That way you have videos done that you are able to post while not working.  


Ryan’s process starts on a Monday. The first thing he does is grab a notepad and a whiteboard. You can also use Google spreadsheet to organize and list your topic ideas. He lists ideas he wants to do videos on. He also plans out topics he wants to expand on and trending topics to make videos on.


Monday is his administrative day, which means no filming or content creation is done. Instead, he uses Monday solely for a planning day for idea generation. He plans out ten video ideas. He scours Youtube and finds trending videos in his niche. 


Tuesday Wednesday and Thursday are the days Ryan creates, films, and edits videos. He creates three videos and edits them, and then uploads them each of the three days. He typically spends three days a week on Youtube related work and the remaining two days on his email marketing.

Ryan’s Youtube channel


Outsourcing Thumbnails From Affordable Creators To Deliver High Quality Images That Stand Out


Ryan outsources his video’s thumbnails. He does this through FIverr, where he finds a nice inexpensive thumbnail creator. He sends the person creating his thumbnails thumbnails for other videos that he likes. Then he asks them to be made to look similar.


 He typically keeps his thumbnails 3-5 words if he can. Videos that only have a few words in the thumbnail tend to perform better. He gives the creator the title of the video and then they create his thumbnail for him.


Finding Inspiration From Other Content Creators In Your Niche


In order to find videos to gain inspiration from, Ryan types in ‘make money online’ into Youtube and makes videos around the topics that come up. He isn’t looking for a particular time stamp on the videos. Videos can still be popular and relevant years after they are uploaded. Youtube will push the top trending videos for the keywords ‘make money online’ towards you. If a video is uploaded less than a month ago that means that it's performing really well and Youtube is pushing that towards you. 


Ryan doesn’t use any Youtube video filters when finding videos to get inspiration from. He leaves on ‘sort by relevance’ to ensure that he’s getting the most relevant videos to his topic. A video has to be at least eight to ten minutes long to add revenue to it. However, don’t create a video that is too long. 


Youtube tracks how long a video is being watched for. If it is not being watched all the way through or too many people are clicking out of it in the first few minutes, it may not rank well. Ryan waits for a video to hit a home run. If one video starts to take off and gets over 20,000 views he will create another one like that. 


Ryan stays within the broad niche of how to make money online. He says that if you just do ‘make money with Facebook’ videos for seven days straight the topic may not still be trending. However, if you did ‘how to make money online’ videos, one of those may take off. You have to have a broad topic to create from.


Get the idea?…


There’s probably not going to be a lot of videos you come up with that are original ideas. But that’s okay. Finding inspiration from videos is a great way to take parts of other videos you watch and expand on them. Getting information from other content creators and videos is a form of inspiration. Don’t get discouraged if you can’t come up with an entirely original idea for a video.

Using Free Easy To Use Software To Create A High Quality Video 


Ryan uses the free software that came with his Macbook when creating and editing his videos. He uses the screen recording feature on Quicktime Player  when filming. He does this by going to ‘file’ on Quicktime Player and then clicks ‘new screen recording’. Quicktime Player is free and easy to use because it saves right to his desktop. This makes videos easier to find. 

He also films himself as he’s screen recording with his Cannon T6i camera. He likes to have high quality video of himself. He combines the two in iMovie, another free app for Macbook. iMovie is an easy app for Ryan to use as well. “It’s all about what you’re comfortable with,” Ryan said. Showing a video of himself makes it more personal.


Another easy to use tool is Loom because you can record yourself and screen record at the same time. Loom is free to use for videos up to five minutes. Ryan says that over time it’s better to show your face. Showing your face links your viewers to your humanity. When Ryan films and messes up he keeps going. He takes out the parts he messes up on when editing. Each of his videos take about 20 minutes to edit.

Consistency Is The Key For Successful Results 


Ryan schedules his videos to post at the same time every day at 8am. He posts at the same days and times every week because having consistency in your business is good. You will see results from videos you upload three to four months down the road, but with that consistency you will begin to grow.


Showing Humanity And Building Relationships With Your Email Lists 


When Ryan adds someone to his email list, he likes to follow up with them for thirty days straight. The first two emails are conversational pieces. He likes to have a conversation with people who join his email list to get to know them and build connections. The third email he sends is typically when he pitches to them. 


He doesn't send people on his email list his youtube videos. He doesn't want them to affect his watch times. This is only because he has so many subscribers and gets several thousand views on his videos within the first few hours. If you are just starting out, you should be emailing your Youtube videos to your email list. 


Using Tik Tok To Generate Youtube Subscribers


When Ryan first created his Tik Tok, it took a while at first to build up followers. When he started, he started from scratch. He didn’t tell anyone about his Tik Tok and wanted to see how big he could grow it to challenge himself.

He posted at least twice a day and did mostly ‘make money online’ related posts. His posts were mostly previews of his Youtube videos. He put only his Youtube channel link in his Tik Tok profile. He wanted people to click on his Youtube channel from his Tik Tok videos to use it as a lead generation to his Youtube videos.


Ryan hit a record month in commissions the second month he was creating Tik tok videos. He was growing 1,000 to 2,000 subscribers each day on Youtube that were coming from Tik Tok. 


If you would like to learn strategies to apply to your business just like the one Ryan applies into his business in affiliate marketing, including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy, watch our brand new free webclass while access is still free.

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How A Car Sales Manager Grew A Profitable 117K Sub Youtube Channel Part-Time For Free

David Sharpe bio

Learn how this full time manager built an online business while working it part time.

Victor Paredes has been the general manager of an automobile shop in Texas for 24 years and was looking for a challenge. He loves his job, but he wanted to challenge himself to branch out and do more than just his normal nine to five because he wanted to grow more. He started in online affiliate marketing on the side and found himself learning from other affiliate marketers from Youtube on how to become successful. He started learning the ins and outs of affiliate marketing as he went along and soon enough, created a Youtube channel and was making videos himself. We recently interviewed him on the Wake Up Legendary show to hear how he balances his nine to five job with his affiliate marketing side business and finds success in both.

For Victor, Youtube was the last thing people thought he would find success in, but it’s become his #1 source of traffic. He has over 360 videos and over 123,000 subscribers. He also uses his Youtube channel in his business for motivation for his team and to help with their training. All of his employees are subscribed to his Youtube channel. One great thing Victor loves about his working with his affiliate marketing business and his 9-5 combined is that he can choose when to retire. “The plan is to not retire right away but to retire when I choose to retire,” Victor said. He loves working both jobs and still has time to spend with his family.

[Image description] Victor’s Youtube channel 


Victor said that one thing that stands out to him the most in his affiliate marketing business is the growth he’s had with the people he’s connected with. He’s connected with a lot of inspirational people and not just the super affiliates but also the people who are just getting started in the Legendary community. “I have the best of worlds. I still am able to go to a job and interact with people on a one on one basis and I have my online business where I’m learning so much, and I’ve made some incredible relationships online with people that I never would have met had I not decided to start an online business,” Victor said. He says that it has helped him grow more by supporting other people and have others show the same support for him. 

Victor says that you shouldn’t be ashamed or embarrassed about what you’re trying to do. Don’t ever quit, chase your dream, go after it, hold yourself accountable, make a commitment, verbalize it to yourself. Make a commitment that you are gonna see it through and then if you don’t you’re lying to yourself and that’s the worst thing that can happen,”Victor said. People now ask Victor for advice with their online business now and he says that has really stood out to him. Now he gets to help other people grow that are in the same position he used to be in not too long ago. 

One message Victor gives is to never give up. “Don’t ever quit, chase your dream, go after it, hold yourself accountable, make a commitment, verbalize it to yourself. Make a commitment that you are gonna see it through and then if you don’t you’re lying to yourself and that’s the worst thing that can happen,” Victor said. If you run into hardships and obstacles, you can overcome them with the right support from your community. He says to find a mentor or a program like the ones we offer at Legendary Marketer, that can help guide you in the right direction when you are feeling stuck. “If you have a mentor there’s no reason anybody can’t get results unless they decide to quit,” Victor said. 

When it comes to creating an online business, it doesn’t have to be all or nothing. It’s something you can ease into and do part time and still get somewhere. Victor is an example of that. If you want to learn more successful marketing tips just like the ones Victor uses here to grow your online business, check out this video while access is still free

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5 Steps To Make Sales On Tik Tok As An Affiliate Marketer

David Sharpe bio

Legendary Marketer client Vasiliy Lapitov is a full time computer engineer. He always had a desire to create multiple streams of income. He found a calling in  affiliate marketing because he likes that he is able to promote others products and doesn’t have to have his own product. He began affiliate marketing with blogging but because Google changed their algorithm to become more video based, he uses Tik Tok for his affiliate marketing platform. We recently interviewed him on our daily show Wake Up Legendary to hear how he uses Tik Tok to create good quality content to gain followers and traffic on his videos. 

Step 1- Create a Tik Tok account

The first step to using Tik Tok in affiliate marketing is to create an account. You can only create videos on a smartphone or tablet, so make sure you have one of those handy. Download the Tik Tok app and create an account. You can create an account using Facebook, Google, your phone number, your email, or your Apple ID. Tik Tok will ask you for your information like your birthday and email, and ask you to create a username and password. Once you’re done you’ll have successfully created a Tik Tok account. Then you’ll want to upload a profile photo and begin making your videos.

Step 2- Choose a niche

Once you’ve made a Tik Tok account, it’s time to choose your niche and what you want to make videos on. You can make videos about different topics relating to your niche. It’s important to stay on topic because it could become confusing to the viewer. Having a topic you are consistent with helps keep the viewers attention. Keep the same consistent topic and keep it simple. When growing a channel, it’s important to keep good consistency to keep viewers engaged so they can recognize you for it. 

Step 3- Have a consistent setting

Vasiliy’s Tik Tok didn’t take off at first. He had to try different approaches with his videos to see what worked for him and what brought in more views and likes. He was motivated to get a jump on his Tik Tok after watching another Wake Up Legendary interview with another client. He found that consistency was key.

Vasiliy began wearing the same clothes in every Tik Tok with the same background. This creates consistency for the viewer because then they get used to what you are wearing and where you are and are able to recognize a Tik Tok from you. Because of the consistency the viewer is more likely to watch the video because they already know who you are. The consistency creates better quality, and in turn, creates better results.

[Image description] From Vasiliy’s Tik Tok account. This shows the consistency in his setting in his videos.

Step 4- Use props

The two videos on Vasiliy’s Tik Tok that first went viral used props such as lottery tickets and hundred dollar bills. He’s found that viewers are more interested when they see a prop in a video because it attracts their eyes to the video. The Tik Tok doesn’t have to have fancy cars or fancy houses to keep the viewer engaged. Just a simple prop like a hundred dollar bill will catch someone’s attention while also making it easier for you to create the video because a lot less effort goes into making a Tik Tok with simple props rather than bigger more expensive props. 

[Image description] From Vasiliy’s Tik Tok account. This shows him using props in his videos.

Vasiliy says it’s important to re-access your mental state. When doing any type of affiliate marketing, it comes with ups and downs. There will be trial and error using Tik Tok especially. He says it’s very important to know why you’re creating an online business. “When you have those dips, those downs this is where you wanna go back to your why and ask ‘why are you doing this?’ ‘what is your biggest why?,” Vasiliy said. Through the Wake Up Legendary show you can find more of a ‘why’ and become more inspired through other’s real life stories, just like he did. We stream our show live 5 days a week on our Facebook page. You can text WUL to (813) 296-8553 for text message reminders when we go live.

Vasiliy says he wasn’t always comfortable with being on camera and he’s had to learn a lot when it comes to creating Tik Tok videos. Using Tik tok has helped him grow as a person and has elevated his mindset. He says that knowing why you’re creating your online business and keeping that in mind will help you to move forward and continue to bring you results and make you successful long term. 

If you enjoyed this guide on how to become successful on Tik Tok, check out our free online webclass to learn more affiliate marketing secrets like the one’s Vasiliy uses here, including how to make multiple high-ticket affiliate commissions each month to supercharge your earnings.

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How To Get 19,000 Views Per Video On Youtube For Your Affiliate Marketing Business

David Sharpe bio

Simon Gorges is a full time airline pilot with a Youtube Channel that has 26,000 subscribers. He’s also a client of ours and we recently interviewed him about his affiliate marketing business on our daily show Wake Up Legendary to hear how exactly he does it.

Simon has been filming tutorials, reviews, step by step guides, amongst other types of videos for his Youtube channel Metics Media for two years. “I actually started to look for different ways to make money online when I was studying aviation, I had a lot of free time so I was looking for a way to make some money on the side,” Simon said. He started creating Instagram accounts and building them up to sell them to other people as well as using E-Commerce. This wasn’t stable enough income from him and he found it mentally exhausting. He had to deal with a lot of customer support and a lot of customers had unrealistic expectations.

Simon wanted to do something online for a second income and found his way to Youtube affiliate marketing. His channel that started with a few videos that didn’t even show his face now has 26,000 subscribers. His videos get anywhere between 19,000-20,000 views per video on average. “I realized Youtube is pretty cool because you can teach people and you get very cool feedback because people comment on your videos and you see how you help them,” Simon said. The reason he likes affiliate marketing as much as he does is because he is able to bring in a more stable amount of income and you don’t have to have your own product or customer support. He feels that having a blog or Youtube channel is “crazily passive”.

The aviation industry got hit very hard during Covid and Simon hasn’t been piloting since March. Luckily, his Youtube affiliate business brings him in just about as much money as he normally would make as a pilot. “Especially in this time right now I realize how important it is to have a second income stream or multiple income streams in case something happens. For me it gives me a lot of security and also a way to now spend my free time and increase my online business to kind of grow that on the side,” Simon said. He first kept building his Youtube channel until he had a couple hundred subscribers. Those couple hundred soon turned to a couple thousand.

Some of the videos that Simon first uploaded to his channel still occasionally bring him money. He tries to make sure his videos will still be relevant in a few months or even a few years when he makes them so that they will still gain views. “I see (Youtube) as you being a teacher that is teaching 24/7, but you don’t physically have to be there, and if you combine that with affiliate marketing you can make a good amount of money,” Simon said. However, his videos didn’t build traction and get views right away.

When Youtube recognizes that a video a channel uploads is a video that people are searching for often, they rank the video according to the keywords mentioned in the title and description. The more his videos showed up in a search, the more views they started to get. He said that every week a couple hundred people would be searching for the same keywords he was using in his videos. They would find his videos, click on them, and find the result they were looking for. “You can’t go in with expectations that your videos will get tons of views from the beginning. What I think is very important (is that) you, from the beginning, have a strategy that is working for your niche or your Youtube channel,” Simon said. For most niches the best strategy is to do keyword research and try and find long tail keywords people are searching for. 

Long tailed keywords are more than just one word, and more like a question or phrase that people are searching for. Simon’s strategy is to find keywords that aren’t as competitive. These keywords are the ones that don’t have as many good videos linked to them. When coming up with ideas for videos and doing his keyword research,  he says to think about what the person will be typing into the Youtube search bar.  Then it becomes his job to create that video.

When uploading videos to a channel, Youtube will test the videos, put them on the search engine, and once those videos have received a certain amount of views Youtube then determines where the videos will be ranked during a keyword search. “You have to trust youtube to be able to do that and give youtube time to gather the data to be able to rank your video and to show the video to the people that are looking for it,” Simon said. This takes time and if a channel doesn’t have any videos on it, it takes time for the channel to grow and get subscribers. 

Simon says that it’s important to really focus on targeting the right keywords so that his channel can deliver what people are looking for. “What I would think is the most important thing is don’t create one video a day. If you can create one quality video a day, okay, but the thing is you have to do a better video than your competition,” Simon said. It’s better to have one video that does very well compared to 10 videos that don’t gain any views. It’s all about quality over quantity. 

On Simon’s Youtube channel he has a total of 47 videos, which averages out to him uploading about 2 videos a month. Simon says that buying a good camera first is not the most important part of the video making process. Viewers have a problem they are looking to solve by viewing a video, and that having fancy gear isn’t necessary in doing that. The more important part of creating Youtube videos is the content being put out. Avoiding rambling and getting to the point as quickly as possible is major because the viewer wants to know the end result and what exactly is going to be covered in a video.

When creating a video, Simon advises that the things to remember are to have a good title, have the main keyword in the title, and that the thumbnail should have the same words as the title. Have a high quality thumbnail for the video that is not only colorful but also stands out to the viewer. Look for what videos are performing well and get inspiration from those videos. According to Simon, engagement is important. Ask for likes and comments. Give people a reason to comment on your video. The more likes and comments on a video, the more it will come up in a search.

It is important to put a call to action at the end of a video. “At the beginning of the video it’s important to get right to the point and suck them in to let them know that what they were looking for they can find in your video,” Simon said. Attention spans are so short that if every video started off spending thirty seconds to a minute to get to the point, viewers will be lost in the first minute. Youtube will see that and track how many people actually watch the video the entire way through and that’s how Youtube will base the ranking on a video. If viewers are clicking out a video in the first minute, Youtube won’t show it first.

When filming, Simon stays on track by scripting his videos. “I try to not make it too robotic but I want to script my sentences  so that I don’t veer off and ramble on,” Simon said. Simon says that he has a lot more respect for actors because of the difficulty of scripting a video, but even actors have bloopers. The important part is to be authentic and sound natural. Viewers knowing that they are watching real people is important to them because there are so many scams nowadays, people find themselves skeptical. “Any natural stuff that happens is funner than when people try to be funny, Simon said.” Everybody needs to think of themselves as a media or advertising firm. If someone is insecure about filming themselves, a great way to accept themself is to do a few live streams until they are more comfortable filming. In an industry where people want to get results out of videos, people need to create high quality, authentic videos.

If you’d like to learn more of the strategies Simon applies to his affiliate marketing business, including how to make multiple high-ticket affiliate commissions each month to supercharge your earnings, watch our brand new free webclass while access is still free. 

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5 Steps To Becoming An Affiliate Marketer Using Youtube

Do you work a full time job but feel like it just isn’t enough for you to be making money successfully? If you answered yes to that question, stick around. In this guide you’re going to learn the five easy steps to becoming a successful affiliate marketer on Youtube. 


By including affiliate links to products in the description of your Youtube channel and reviewing the products linked, you are able to make money. This is done when someone makes a purchase using your affiliate link. You then receive a small commission for the sale. 


Step 1- Choose the product you want to review

When selecting a product to review you want to make sure it is a product that you would recommend to a buyer. Your audience needs to not only believe you love the product, but also believe that this product is something that you actually use. A good way to do this is to focus on something you love. For example, a lot of Youtube channels exist for makeup tutorials. The person leading the tutorial will not only show themselves using the product in the video, but also spend time talking about the product and why they love it. When you scroll to the bottom of the video, you’ll find a list of the products they used and a link to buy them. These are the affiliate links.


 You need to find something you are passionate about to talk about. Someone who is passionate about reading books may review books with an affiliate link in the description to the book. Someone who is passionate about cooking may include links to the appliances used in their videos, so on and so forth. Luckily Youtube is a widely used platform for almost any hobby or interest you could think of. There is likely an entire section of Youtube dedicated to whatever your specific topic you want to review. You just have to find the right audience.


Get the idea?


The audience you are going to be speaking to is on Youtube for one of 4 reasons: to learn more about products they enjoy, to figure out how to DIY something, to choose an item to put their money towards, and to enjoy whatever it is they are viewing. To understand that more, you need to break those down.


Viewers who want to learn more about products they enjoy-

Because of the vast amount of videos on Youtube and the ability to find videos on just about anything, most people go to YouTube as a learning source. Not just to research, but just to learn in general about things they like.  It’s almost like a huge online video encyclopedia. 


Viewers who want to learn to DIY something

These people are looking for video instructions on how to do or create something. Let’s bring back the makeup example- if someone’s prom night is coming up and they want to learn how to do a smokey eye look, they’d probably go to Youtube and search something simple like “how to do smokey eye” and a list of tutorials would pop up. In this case they’d probably want to know what brands of makeup to use and what specific shades or tools to use. 


The viewers who already know they are looking to make a purchase

The people who fit into this category already know they are wanting to put their money towards a product. Now they need to do their research to find out exactly what product they want to purchase. What better way to do so than by watching a variety of videos on what type of product they need to see what best suits their needs. They want to know which product will bring them the most bang for their buck.


The people who want to enjoy what they are viewing because they like it

This is the final category of people who are on Youtube. They are simply there just to check out the content that they enjoy watching. Whether that be sports, books, makeup, software, clothing, etc. These people want to know just enjoy the video. If they find themselves interested enough, they may scroll down and click on one of your affiliate links and make a purchase.


Step 2- Choose an affiliate program that best suits your content

Once you’ve figured out what type of videos you want to create and what type of products to review, the next step is to choose an affiliate program. There are tons of affiliate programs out there. If you have a company in mind they likely have an affiliate program. The way to find this out would be to simply go to your google search bar and type in the company name with  ‘affiliate program’ and hopefully it will pop up. If not, try to find contact information for the company and send an email to ask if there is an affiliate program for that company.


One of the easiest affiliate programs out there to become a part of is Amazon Associates. This is a great way to get started in an affiliate program because all you need to do it is an Amazon account. It is easy to sign up, you just visit the Amazon Associates homepage, build a profile, and from there you choose your products to create your affiliate links. For a more detailed guide on how to do this, visit this guide from Hubspot which will walk you through a detailed step-by-step guide to creating an Amazon Associates account.


Step 3- Creating your Youtube channel

Setting up a Youtube channel is simple, fast, and easy. All you need is a Gmail account to get started. Once you’ve created your Gmail account you’re going to want to head to Youtube and click on your profile icon and under that click “Create channel”. Once you do this, select “get started” which will bring up a pop up where you will choose what type of channel you are creating. After this, you will then input information about your channel, such as profile photo, channel description, and media links. Then click save and continue, and now you can upload videos to your channel. 

When creating your Youtube channel there are some things you want to remember as you upload content. Upload a trailer video. This should be a short 2-3 minute video that will play automatically when someone opens your channel. Once you start creating videos it is good to organize them by topic. This way you are able to create sub-themes and shorter videos around each sub-theme and topic. This also helps with navigation on your channel so people can find what they are looking for easier and are more likely to stay on your channel longer. 


Title your videos something that is going to draw your viewers to watch it. You could have great content but it won’t matter unless people click on it and view it. Which is why a good title is so important. Another important aspect of this process is your video thumbnail, the cover photo for your video that someone will see before they click on it. Professional content creators create their own thumbnail and then upload them to their video so that they can choose what it will look like when someone views it on Youtube. 


When creating videos, instruct your viewers to like, comment, and subscribe to your channel. Once they have subscribed to your channel they will get notifications through Youtube and through email when you’ve uploaded a new video.The likes and comments on your videos help get your content in the search engines. The tags on your videos are another way to help more people be able to find your videos. Don’t just tag the product or category that you are talking about. Also mix in some broader tags to make your videos more likely to show up in a search. 


Step 4- Inserting your affiliate links

Once you get affiliate links to the products you want to talk about in your video, you will then make your video and insert the affiliate links into your description. When inserting the links, you should put them in the beginning of your description. If they are the first thing someone sees in your description, they are more likely to click on it. 


When putting affiliate links, you can also include links to the type of computer you are using, the type of camera, microphone, etc. If they like the quality of your videos and want to do some Youtube-ing themselves, they just may click on the links to what you use to get their computer and supplies. 


When putting your affiliate links in your description, you want to make sure that you tell your audience in your video where to find your links. It is very important that you tell your viewers that the links are in fact affiliate links and that you will get a commission from them if they click on them or purchase the products. This is something especially important because it is a legal requirement.


Step 5- Collect your commissions

Collect your commissions from sales and clicks and continue to repeat and practice these things in all of your videos. The more content you upload, the more viewers you will have. It may take a little time at first to get started and get viewers. The more dedication you put forth, the more viewers you will have and the more sales you will get commissions from to collect.


If you enjoyed this guide on how to get started with affiliate marketing through Youtube, consider checking out our free online webclass to learn more affiliate secrets.

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7 SEO Tips for Video Marketing

David Sharpe bio

You've done your research. You've optimized your site with the best of cutting-edge SEO techniques. But have you optimized your video content?

No, we're not making it up. There is such a thing as video SEO. And we've got about 1500 words worth of valuable tips on the subject.

The best part is these tips aren't limited to videos posted on your website. You can optimize videos wherever you post them. Learn how with our expert guide to video SEO optimization.

Mobile First

The “mobile first” SEO strategy isn't just for websites. It's important for optimizing your video content as well.

Case in point, more than half of all YouTube video views and 90% of Twitter video traffic come from mobile devices. Also, 92% of all consumers share mobile videos.

So, obviously, you do not want to miss out on reaching mobile viewers. Optimizing your video content for mobile viewing will have a huge impact on your overall video marketing success.

Here are the best tips for reaching mobile viewers.

1. Never, Ever Use Flash Videos

This is the most important thing you can do to reach mobile viewers. Delete from your brain the idea of ever posting flash video content. Terminate it with extreme prejudice.

Why, you ask? For starters, there are over 700 million people that won't be able to see your video on their smartphone.

That's the number of iPhones that are currently in use worldwide. And, for whatever reason, Apple still refuses to support flash video files on iOS devices. None of Apple's loyal consumer base will be able to see any flash videos you post.

The second reason is, neither will Google. Unlike with other video file types, Google's crawlers can't interpret anything about flash video content. Search engines will have no idea what your flash videos are about, let alone the quality of the content.

2. Choose the Right Format

Aside from that, keep in mind that loading time has a big impact on your SEO. Longer loading times will lower your search rank and cause impatient visitors to leave early.

This is especially true for mobile views, which usually take longer to load as it is. And the bigger your video file, the longer it takes the visitor (and Google crawlers) to load your page.

You may want to experiment with different video file types that are high enough in quality but a small enough file size to optimize your success.

3. On-Page SEO

Also, when embedding videos on your own website, don't neglect the other aspects of on-page SEO. It won't do to optimize your video format if your website is not optimized for mobile devices. A responsive website is a must.

Next, if you post multiple videos on one page, Google will only see the first one. In other words, don't do that. Post only one video per page.

And don't hide it somewhere halfway down the page. It should be the main focus of the page if you're trying to boost video traffic.

And, just like with images, don't forget to give an appropriate title to your video file. This reassures Google that your video is about what it's supposed to be about.

Make It Pretty

Those are the most basic of video SEO basics. Here are some more advanced bonus tips to earn you some video SEO extra credit.

4. Optimize Your Thumbnails

Wherever you're uploading your video, you typically have the option to pick the thumbnail image. This is the still image that represents the video before it is clicked. And it's what potential viewers will see in search results.

The importance of your thumbnail cannot be overstated. If your video was a book, your thumbnail would be the cover it's judged by.

Once your video appears in search results, the amount of clicks it earns is directly determined by its thumbnail. A high-quality, relevant image earns clicks. A random, blurry screenshot of a weird face you were making mid-sentence will repel potential viewers instead.

How to Optimize Your Thumbnails

There are two methods for obtaining the perfect thumbnail for each video. The best way is to not use a screenshot at all but make a custom thumbnail instead. This way, you can come up with any image you want that perfectly illustrates the main point of the video.

You can shoot fresh, HD photos for the image and add text. But you're also welcome to use one or two dolled-up screenshots from the video if they work. This method takes more time but produces the best results.

The second method is to simply pay attention and find a screenshot that works. It should illustrate the main point of the video, be in focus, and be devoid of weird faces. This method takes very little time but still makes a huge difference.

5. Add Captions

This is so important but so often overlooked. There are tons of benefits to adding a transcript of the video to play as captions.

First, it helps Google understand your video better. More than anything else, Google uses text to rank content.

Without a transcript, Google has a pretty accurate guess as to what your video is. But with a transcript, Google knows exactly what your video is. That makes your video more relevant, which earns it a higher rank.

Secondly, your viewers won't have to guess either. Anytime your video autoplays, such as on Facebook, the captions tell viewers exactly what's going on without them even having to click.

Furthermore, no matter where it's viewed, captions increase the audience's understanding of the video overall. For one thing, the transcript can be translated into multiple languages.

But also, not everyone learns best by watching and listening. Some people learn better specifically through the reading of text.

6. Fill in All Text Boxes

As with your title and transcript, the more text you feed Google, the better. So don't stop there.

When uploading a video, you're usually given a variety of options for describing it, including meta description and tags. Fill in any text field available for the description of your video.

7. Take Advantage of Schema Markup

Rich snippets show off your competence and authenticity to online onlookers. If you really want to impress search engine traffic, implement Schema markup on any videos you post to your own website.

Spread Out

You now know how to properly format and beautify your videos. But where, exactly, should you post them?

8. Upload Everywhere

The best answer: upload everywhere you can. There are several places in addition to your website where you can upload your videos for free. There's YouTube, Vimeo, and Twitter, just to name a few.

And since it's free, why would you market to only one audience when you could market to two? And why market to two when you can market to three?

At the very least, get your videos on YouTube. YouTube makes adding metadata very easy and has an audience to rival that of primetime TV.

9. Upload to Your Site First

That said, don't deprive yourself of the chance to boost traffic to your site. In Google's eyes, posting videos on your site first sets you up as the authoritative source of that original content. That boosts the SEO of your site overall and any future pages/content.

Plus, traffic to your site is traffic right in your hands. Once they're on your site, you can close sales, get signups, or whatever other metrics you're working on.

As a side note, it's extremely important you have a live chat service or at least a chatbot on your site for this purpose. This is a feature that viewers on your YouTube channel won't have.

10. Diversify Your Video Descriptions

The great thing about posting to multiple video sites is that one video can reach much farther. But there's a way you can maximize this reach further still: diversify your video descriptions.

Think about it from Google's perspective. If you post the same video with the same description, four different times, there's no reason for Google to list more than one of them in search results.

Google isn't about to spam its user base with a bunch of similar results. All but one of the videos will be ignored.

But if each site lists the video with a different title, different description, and different keywords, there's a good chance Google will list all four. Furthermore, you have a better chance of achieving a high rank. One of the videos may happen to feature the perfect combination of title, description, and keywords to earn rank 1 on the SERP.

Lastly, different video sites have different audiences. If you do your research, you can optimize your video for each specific site's audience.

Use These Video SEO Optimization Tips

If you care about your website's SEO, it doesn't make sense not to optimize your video content, too. And now, with the tips you've learned in this guide, you can make that happen.

Use these tips and get started with video SEO optimization today.

If you liked this guide on SEO video marketing tips and want to learn more strategies on how to boost traffic to your website and videos along with other marketing tips check out our free webclass.

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6 Video Marketing Trends to Keep an Eye on in 2019

video marketing trends

Each day, people watch more than 5 billion videos on YouTube and more than 100 million hours of video are watched, per day, on Facebook. Videos with no sound even capture and retain the attention of people from all over the world.

The popularity of videos continues to grow, which is why businesses need to adopt this effective marketing tactic. However, similar to anything else, what works with videos changes each year.

If you want to ensure your videos are still effective in the future, then make sure to remain updated on some of the latest trends. Some of the video marketing trends to keep up with 2019 are listed here.

1. Extremely Short Video Ads

This trend was originated in 2016 with the introduction of YouTube’s six-second “bumper” ads. This new format was designed for much more than just the shortened attention spans of consumers. It also met the trend of mobile video and shorter videos.

Also, most people would only watch the countdown on a longer video ad until they could click on the “skip” button. Since then, short-form and mobile videos have become the norm.

Today, people follow a scroll and swipe technique when looking at content on websites, social media, and mobile devices. As a result, it’s necessary to capture people’s attention and become memorable within seconds.

This is the case when it comes to Instagram. If you want to ensure your business is competitive on Instagram, then creating short, concise, and memorable videos is a must.

2. The Growth of the Ephemeral Stories

When it comes to online video, the biggest story for last year was Stories. With this social media content format, there was a combination of image and/or video posts that were only able to be seen for a short period of time.

While this was pioneered by Snapchat, it was quickly borrowed by both Facebook and Instagram.

Today, Stories are more prominent on social networks than ever before, and this is a trend that’s set to accelerate in 2019. Why?

The answer is simple – this format is extremely popular, both with advertisers and audiences. Today, over 400 million people are viewing Instagram Stories each day, and the product is expected to drive the video spend on this platform to more than double.

3. Increased SEO and Google Friendliness

In August of 2018, Google added a new feature to their search results shown on Android devices. This feature was to auto-play video previews, which meant when people performed any type of search, the relevant videos appeared at the top of search results while playing a preview, which made them even more eye-catching.

It’s expected that this feature is going to arrive for iOS devices in 2019, providing plenty of incentive to make SEO-friendly.

4. Brands Will Increase Platform-Specific Targeting

The growth in video marketing opportunities online is generally great news for marketers. However, it’s also presenting a new challenge. It’s becoming less and less effective to try and distribute the same piece of video content all across the web.

If a brand wants to succeed with video going forward, then it’s important to optimize pieces both for the actual platform and the delivery format. For example, not just creating a video for a specific social network, but also for organic video posts versus paid placement versus a Story.

Brands that do this well are the ones that are most likely to experience the biggest return on their video efforts moving forward.

5. The Ability to Maximize Video Value

With such a wide array of options for when, how, and where people view videos, marketers, and brands have to put in the effort to get the most value out of their production. For example, recording a long-form video that works in both the vertical and horizontal format.

how to get more views on youtube

When this is done, the video can be produced in a way so it can be cut into smaller, bite-sized clips for Instagram Stories and short bumper ads, which may lead viewers to watch the entire video on another platform.

6. The Reduced Cost of Video Creation

For many years, brands have understood that a digital video is a powerful tool. The issue that has been present is that it’s challenging to develop pieces efficiently and quickly.

When asked to name the top three challenges, many marketers stated that the creation process is too time-consuming, the tools are too complicated, and the costs are too high.

The good news is, all this is changing. It’s easier and more affordable to use modern tools and equipment, which allows videos to be created faster, and for a lower price than in the past.

The shift in the effort needed to produce higher-quality videos highlights an extremely important point – from the way it is consumed, created, and delivered – online video is getting better. This is something that bodes well for marketers this year and into the future.

Video Marketing Trends to Know

When it comes to video marketing trends, 2019 has some pretty interesting changes in store. If you want to ensure your business stays ahead of the curve, then fully understanding these trends is essential.

Be sure to review the information here and keep track of how video marketing efforts change across the board. This is the best way to keep up with changes and avoid any negative consequences from creating video content that’s no longer effective.

If you need help or more information about video marketing and how it is changing for 2019, then check out our Free Course. Our team can help your business build a video marketing strategy that gets results.