Dave: Hey what's going on, my friends, as you can see I have my guest right here with me. I usually bring them on, but Susan, hey what's up. Good morning.
Susan: Good morning
Dave: So as you guys kind of threw me off a little bit I usually have kind of a little intro.
Susan: pretend I’m not here
Dave: I can kind of do it in my sleep here but, you know, golly, it's Monday I'm thrown off. Okay, so as you guys can see from the title, okay, how to have success online even if you're 60 Plus, you know, what I've always said is that no matter your age, no matter your background, your ethnicity culture, religion, whatever your beliefs are whatever you look and sound like the Internet has a way of leveling the playing field for people and oftentimes some of the most unassuming, people are the ones who were, who have made the easiest success if you want to say that are the quickest to the start line and then get going, there is no finish line, that's why I say the start line because sometimes, with, with us, entrepreneurs, it's just getting to the start line that's oftentimes the problem. But today, and I want to say one more thing, even if you're not 60 Plus, which I'm not, I want you guys to pay very close attention to this conversation, because of what I just said, which is, everybody has a story in their head. Everybody has a, well, I can't succeed because of this or this is not a good fit for me because of that, or look at everybody else and it's just it's comparisonitis and, and we're going to talk about a couple of different things. Susan just, just so you know I think it'll be really interesting to talk about the, you know, obviously, how to have success in your mindset, being where you're at in life, age wise career wise, all that, but also the idea of no being, not an option, and then also getting really clear on your target market, those are kind of things that I think would be really cool to touch on you are blueprints and coaching client at Legendary. Also, for full disclosure, but that's not why Susan's on the show this morning. She's on the show because she's a member of our community, she's gotten some early results, and, and she's serious about this, this, this business and, as I just said this is her saying that mine. No, is not an option. Let's start there. What does that mean to you like where did you hear that from and how does that apply to what you're doing right now?
Susan: Well, this actually came from someone who used to work with me who and we ran really, really large, expensive events with great senior people as participants, and she would get your perfect job to be getting things done, it's your job to get things done. Some of them work. I would think that's impossible, like that's, that is just not gonna happen. And I'd say, I'm sorry, I I don't know how you're gonna get this done. And she'd say, Well, you know, no is not an option, and she would get it done. And and it's really, I mean I guess that's a mindset thing right, it just,
She did very difficult things, and she got them done so lately I've been thinking a lot about her and thinking about my journey in affiliate marketing because, because everything's kind of hard, not everything. I was thinking about that, everything is not hard to do. I'm doing many things that are hard but I don't recognize them. I just every time somebody gets hurt. I think it's too hard, I can't do it. And then I think, no, no is not an option, either and the big thing with me has been, from the time before I started, other people are doing this, you know other people who teenagers are doing this, you know there's at least one at this, you know, there's people from all over the world. So many different kinds of people are doing this for no reason, I can't do this. And besides, I kind of have to, and so no is not an option.
Dave: And also, people are not just doing this here in Legendary, that's another important distinction. You know we just happen to be a community in a, in an ecosystem, a platform, a company, a training, whatever you want to call us. I mean we are many things, but this is not just specific to Legendary, that's another thing that I think is really important for everybody to listen to. Really here is that this is, this is a business model that's being used in many different forms and fashions now it has been for the last decade, if you look at Airbnb. Airbnb, acts as the middleman. If you look at Uber, they act as the middleman, they don't own the product. They simply connect the people who are looking for a ride to the people who have the cars, and that, you know, so those are sort of bigger and a little bit more dynamic examples of affiliate marketing, but you also have. You also have multi billion dollar companies who have joint venture relationships with other companies you have companies like Credit Karma, these credit score mortgage companies, Amazon, Walmart, all of these different companies who also pay an affiliate commission to give you you a unique tracking link, that if you want to write blogs with reviews, share it with friends, or share it on your social media or share it to an email list, they'll pay you a commission, if somebody clicks through your link and buys. We can then talk about selling information which is, which is sort of the big idea here, but just affiliate marketing alone is, is not just specific the legendary marketer and I think when you say that, like, other people are doing this not only other people but, but companies that are right under our nose, every single day, everywhere are doing us and I almost think sometimes the opportunity is kind of so big, it's kind of like the elephant in the middle of the room that we don't notice how has your, how has, you know you have glasses on, I use that analogy a lot like you put on these glasses, these marketing glasses, and you see the world differently, how has the world changed in your eyes in terms of marketing and making money online and making money as a solopreneur, you know, a one woman show there how has, how has that evolved for you in the last few months or so?
Susan: Three months ago, I didn't know this existed. You know, this, this kind of thing. And now I'm so awake to it because, as you say I see it, you know I get emails from companies, unrelated to anything I'm doing here, I think, Oh, they're doing the same thing. Right, so, but so yeah so three months ago I didn't know about this, and so it's a complete awakening for me. And, I mean there's just so much potential in it and one thing there's potential in this deal when I was when I first looked into it, I came in through Kelly Olson and I asked her, like, I don't actually didn't understand, that it took did take me a while to really understand it so you just really just doing this so that you could sell Legendary Marketers she said no. That's not, that's not it at all that, you know, she said. It's so wide and what she liked she said she really liked it was she could really help people through it and I thought, yeah, okay. You're Not You did this to make money. That's fine you know we make money right, but now I see and it’s interesting yesterday I told Kelly, how much he helped me and how and how you know how I'm doing what I'm doing, only because of her. If she hadn't been who she was when she was doing this. And she said, she answered I can't tell you how happy that makes me to know I've helped, I've helped somebody. And now I see that for me this is also a way to really help people because my situation is not unique. Now I'm 60, I’m almost divorced. Separated for a couple of years. And my life is good and I'm not poor, but I don't have enough money for the kind of retirement that I want, I have enough money for, you know, pretty impoverished that you know you're not. It does not have the kind of retirement I want at any rate, there's a lot of people like me who exist. So, I really have seen this as a way to help people like me. So partly through promoting Legendary but then there are lots of different ways to help people like me like to open up their eyes to possibilities, and I don't, I don't know how I'm going to do that yet. So I'm starting with Legendary but there's lots of lifestyle things. Other financial things, you know, I can see budgeting and things that people maybe are just getting divorced to haven't done before.
So I can see, I don't know how to access them or have to put it together yet but that's what I want to, to really help people and sincerely help people through this.
Dave: Well, first of all, I mean, there are a lot of different ways that you can help people, just by teaching them various ways to generate extra income online. That's That's one. You know that's what that's one of my just and I'm talking to everybody here by the way, the, you know that that tends to be a message and an offer, but not too many people have a problem with right I mean, there's a lot of, you know, it meaning that not to people are not in not too many people are not interested in, you know, budgeting, saving things like that can tend to be things that some people don't think particularly applies to them, or at least you kind of start teaching them that after you give them what they want, upfront, and you give them what they need on the back end. And a lot of times, we sort of learned this as we go, you know, Susan at the beginning, we want to change the world when we start seeing this potential that we can help people, and then we realize that people don't. We have to help them in a certain way, we have to use our experience and knowledge to help them. And here's what I mean is that oftentimes we can give them what they need upfront because they won't take that bait. Right, so we have to give them what they want upfront, which is, hey, here's how to. Here's how to make money. Here's how to. Here's how to generate extra income online from home. And then what happens is, if we're if we're good at, at, and we want to give them the full picture, we begin to introduce these other pieces on the back end. Hey, here's how to think like, you know, here's how to change your mindset, you know, here's how to think about budgeting and saving here's how to think about living below your means, you know, here's how to think about, you know, you know, taxes or all these various things that are really important that that quite frankly, a lot of us don't, just don't learn about in society or from our employers or from school. So I would just invite you all to keep that in your back pocket as you're looking to clarify your messaging out there online. If you if you if you're talking about things that are not like catnip, right, like catnip, you know, then, that it may not be as, as, as, you know, you make people may not bite as much as they as they would if you give them that catnip up front, and then you introduce them and that's how I've been able to build my businesses over the years is giving people what they want up front, then still continuing deliver to deliver on what they want, but then also giving them more of what they need, as well, the skill sets, things of that nature, you know, because I mean, quite frankly, Susan if you. There's no way to explain everything that somebody needs to, to, to have and develop I mean I don't, I don't even know what somebody is going to need to develop in order to do this because we're all different. Some of us have skills, characteristics, some of us have to have to develop them. But, you know, if you were to try to explain that to somebody before they got started with something that's low ticket, you know like, maybe you started them out with an appetizer of tech five or seven or 10 or 20 or $100 You tried to give them this whole big picture, it's kind of like trying to explain everything, somebody is going to. Going to, going to experience trying to become a doctor when they're sitting there and that guidance counselor office making the decision to go through in pursuing that degree, it's just unrealistic. So, and it also will overwhelm people, so you have to clarify the message, which we'll transition to talking about a little bit right now. You had mentioned in your questionnaire that you filled out for us before you came on that you think it's really important to clarify, you know who you're talking to. You said that you made your first commission, right after you finished the 15 Day Challenge. Now full disclosure, the customer was your personal trainer, who's a little younger than you are in the same situation that you are knowing that she does not have the money saved for retirement that she wants. And this helps you decide on your target market women 55 to 65 who are retired or close to retirement, and who know they don't have enough money saved for the retirement that they want you said, I think being very clear on your target market and making it quite specific, is key.
How combined with what I just said, right, which is, you know who the person is now you combine that with what you're going to talk about with that person. How, how, how can you, how do you plan on navigating the next few months, as you continue to specify who you're talking to. And what you're going to talk to them about, and I know I'm putting you on the spot a little bit because I'm also giving you ideas and feedback but anyways what's coming up for you around that question?
Susan: So my background is professional business communicator, that's what I am and that's what I have been. And part of that is a real planning role so planning, strategic. Strategic Communications Planning, and the two most important parts of that are really understanding your objective, what, what you're doing, what you want to achieve, what you want to achieve, not what you're doing, and understanding your audience in a very clear way. And then comes messaging. So right now I'm, I'm clear on the first two. And I have to work on my messaging to an eye so what I've done is kind of done. It's not exactly in line with that because I've spent the last couple of months learning it you know I've done the blueprints and I've done. Try to. There's so much there just so much information it's amazing and it's so overwhelming. It says I learned so much. So finished the blueprints of doing and starting with tick tock, but I just have this burning urge to get started, I don't know everything and for me not to have my messaging down pat, is really not good but I just I couldn't, I have to start TikTok, I could spend another month, two months figuring out my messaging figuring out my content plant you know all this, so I just decided last week though, I was I was starting by Saturday, I was going to have my first TikTok on Saturday, and even by Saturday I am still learning stuff. I still didn't have my message and guess I just started so I now I've done, I guess, TikTok through the day and, and they're just kind of getting comfortable with it right. I realize it's kind of good that I did this now because I understand it way better from having done it, than I did before, you know, before applying all this kind of theory to it right so, uh, so I'm going to keep doing that and develop my messaging and content plans I need to like just can't do it. Doing these off the cuff, like, it's kind of, they're not hard but it's overwhelming for me to keep doing them. Repeatedly I want to batch them and schedule them to hear what other people talk about. I don't know my messaging but I will know my messaging and it'll be very specific to the audience you've described. Now I've worked more on psychographic like really looking at that, it's not too hard because I'm really talking to myself, but a bit broader than me, not, not me.
Dave: So, Susan. it does and you gave a lot of, I think, really well articulated clarifying points for people working work, Working backwards here first and foremost is yeah guys start with talking to you. It's so beautiful in a very clear and simple way to put it, just start by talking to yourself. If you're in your 30s then, talk about your life, talk about what you're going through. If you're in your 40s Talk about that. If you're in your 60s, 70s, 80s, 90s Whatever. Talk about that. Talk about what it's like to live your life, and the problems and the challenges that you go through because here's the thing that I think in telling our story gets a little bit lost, is that we're not really trying to tell our story, we're actually trying to tell our customer story. And we do that through telling our story. So we want when they listen to what we say we want them to say, oh my story. And I, the first time that I really saw this was in recovery rooms, you know 12 step recovery rooms, a na programs like that and a speaker, it was a couple of different kinds of 12 step meetings sometimes it's open discussion where people just share. Hey, this is how my day is going and this is, you know, some of the challenges I've had and here's how overcoming them and thanks for letting me share it other times, it's a speaker meeting, which is kind of cool because that's really where I learned and have heard some of the best speakers in the world is right in those rooms, some of the best storytellers. And oftentimes, we wouldn't walk out of the room, or discuss the speaker after we were out in the smoke pit or whatever, you know, because everybody goes out and stuff. And, and one of the most common and you really knew that the speaker hit home if people were saying, I felt like he was telling my story. That's when you really knew that that person connected with the Speaker Now, not everybody said that right, not everybody said that they'd be a room of people, not, not 2000 People are gonna walk out of that room and say that, but there's going to be a certain percentage that are going to really identify with that person's journey and and their challenges. And so, with us when we're talking through our content through our edutainment. The goal is to have somebody say the person is really telling my story, not by talking, and this is a big distinction, not by waving a finger and talking at somebody, by telling somebody what to do. But by simply telling somebody your experience, and then, fighting it if they are going through the same challenge and they're looking for a solution. I invite you to just click the link below and take my free training, or get the free training, or get the free gift right that I have for you. I think it'll be really helpful and I'll see it in the next video. It's really a simple process. What's coming up for you right now, Susan as I'm walking through some of this stuff in my perspective?
Susan: Yeah, I mean I think it's really interesting because you, you have the ability to connect with a lot of people, and I don't know that your story is that similar to a ton of people I don't know, but the, but you connected with me and we don't, we don't have surface things in common right really. But I mean, are you really connected with me but I think what I've realized is not this and this, this is not the first time I realized that every bit, right, everybody, and I think everybody has had. Seriously, certainly by the time you get to 60 has had really bad problems in their life, and you don't know I used to think this when I was walking the dog in my neighborhood where I knew a lot of people, and, and I'd look at the fly but I look at these doors and I think if they look at that nice house, and there were so many but they've put there, have this problem they have this problem they've had this problem, and you realize that people have awful problems, and it's kind of, you know, it's a whole social media, you know I'm much worse now than it used to be. I'm on Facebook, whatever, anti social media, but we all present our best lives right, we're not basically talking about our problems. And people, everybody on there was having this beautiful vacation. Well, we used to have beautiful vacations in Paris or wherever, you know, they're there to save their marriage, or their, you know, are there because, because they've been so ill and now that you know, nobody's, most people are not talking about that so much so, get to know everybody's had a problem you've had a really significant challenge I've had really significant challenges and I think that's what revenue resonates with people so I think.
Dave: Well, if you ever. If you ever pay attention in. In, as I'm saying this, many of you maybe will pay attention to this more over the next week. If you are, if you do have scroliosis. I am recovering from scroliosis, sometimes I relapse, but in your scrolling through your Facebook or whatever. You see, you know, some guy taking a selfie in the living my best life, you know, like, five or six likes, and then you see somebody who's like, just lost my mom, or having a really tough day today, you know, just wish that, you know, We just wish I could get a break or something like that, right 100 comments, you know. Yeah, and here's why. Here's why, is because nobody likes to feel badly about themselves. Nobody likes to look at somebody else and think, wow, look at how much better that person doing than me. Nobody likes that. Nobody goes on social media, even though, you know, we pick and choose what were inspired by and mostly were inspired by people that we don't know, because we don't know their problems, right, but our friends and our family and this is basic human psychology. So because we're community and village oriented people we live in communities. We typically know the people in our communities and we know their problems, you know, marriage problems or that person's kids got behavior problems or that person's kid was held back in school or that person is divorced or whatever, right. So, when we see somebody within our community, who is, we, we will Oui, interpret, is equal to us, or even below us struggling in that moment, we tend to lean into that person with more compassion, and more connection, versus when we see a friend or a family member who's doing well, we tip weak, we will more likely scroll past that post and not engaged with it. And that's where this whole idea as an entrepreneur that some of the people who are least likely to be happy for you are going to be your friends and family, and the reason is is because we, we, everything that we we relate to ourselves, it's our self absorbed nature, as human beings, our number one goal is self preservation. Right. So when we see somebody that we perceive is doing better than us. Our first natural inclination is not to be happy for them. That's a learned skill. Right. It's a learned skill. For us, and that's something that we develop over time, as we realize, as we develop our abundant mindset, that's my, that's my experience anyways, it's not an opinion, that's just my experience, right. So, how does that relate to marketing. Well that relates to marketing because if you are only talking about your successes and how great your life is, and how you also can help somebody else change their life, right, and you even identify what they're struggling with. Right. But you don't you don't inject your own pains and struggles, so they can feel equal to you, so they can feel on the same page with you, so they can feel like you're not judging them or looking down on them. That's how I connect with me is because I reveal my own pains struggles vulnerabilities and that's really, if you want a great read and a great philosophy, look up, Rene Brown. She wrote a book called Daring Greatly and she talks about vulnerability and a lot of men in particular have a hard time grasping this concept, but what I just went through was sort of a miniature, you know, my version of a master's level kind of,
you know, dialogue, or monologue, on, on, you know, basic human psychology, and in how. Certainly if we were the way that we're talking about and in market the way that we're talking about we can connect with people at our age, but we can also connect with people who are lots of different ages, and that's likely how I connected with you and you connected with me. Anyways, what's coming up for you as I go through that?
Susan: Well, one is love Bernae Brown and I think, you know, when you're talking about being vulnerable Tip two, to our group. I think it would be great if everybody would pay a bit of attention to Bernae brown because it really opens your eyes to the value of not being vulnerable. And also, anyway, won't go beyond that but she's really something to give a little Bernae Brown lecture but not to. And for me, vulnerability is actually hard like me. I'm a pretty open person except I don't like to talk about my problems, I don't think anybody's interested in it. I don't know and I don't know that I mind people knowing it. I don't feel that that's a, it's a challenge for me when I wrote, I did the copywriters, part of it was the whole thing I guess quite early on and wrote my story, based on that story, but I did it based on that story I realized that I didn't know it's like my facts, but it's not from my heart, I think, yeah, yeah. So I think I need to go back and look at it and bring that vulnerability into it instead of itself just the litany of facts and its entry because I do, I do struggle with that and when you talk about it. It's so real. And, you know, it's so yeah, I mean you just feel this compassion for, for what it is for who you were and you're this admiration for who you become. And, yeah, I need to get more. You're right, I need to get more vulnerable.
Dave: This is another thing that I think is a useful way because again, it is all just putting on the marketing lenses right I mean this is all stuff that as I've taken off my consumer slash, the way that the world thinks and has taught me how to communicate and I put on my marketing glasses and my IQ my basic human psychology, whether it's, you know there's there's six major forms of psychology that's been taught from, you know, he all the way back from freight and some of those guys up into, you know, mass low and so forth and when we also take a look at some of that stuff and just kind of what makes people tick. We can understand that we, I think the biggest thing that I've learned is that it's a lot simpler. What more than what you know, I used to make it out to be. I used to think that persuasion and, you know, influence, and all the majority of people who are talking about teaching like those kinds of things. They are not very persuasive people, right, they like I know a guy who, one particular gentleman is coming to mind and he's a persuasion and a closure, speaking teacher, and I can tell that he's just not very in touch with his own feelings, and that makes it hard to connect with him. And, and so plug for therapy, you know, I also think that, you know, I also, I also think a lot of for me just my own recovery work from recovering from drug addiction and home homelessness and some low grade mental illness and so forth, right. I wouldn't consider myself clinically depressed but I've experienced depression. I wouldn't consider myself on the extreme scale of bipolar but I can get a little manic sometimes, you know, I wouldn't consider myself debilitated from anxiety but I got anxiety I mean my hands just wet all the time. I think it might be genetic. He's like five months old and stuff like you get, you know. So, my point here is that, that, you know, persuading people is a lot less about learning the trick in doing it perfectly, and more just about getting in touch with my own feelings, and as a man, we just don't feel our feelings I mean, if I was to ask a group, a roomful of men, what do you feel and right now, most wouldn't be able to identify, they'd be like, they'd say things like, I'm feeling okay and okay is not a feeling. Right, So, so sometimes it's just really about getting in touch with our feelings, and then just sharing them authentically. The other thing that I wanted to say was that, in terms of helping people. You know you said that at the beginning of the conversation I really enjoy the idea and the opportunity to help people and not just sell. And I have a belief that when I sell somebody something, I am helping them. Now that's a frame that I chose, I choose to put selling and trading because that's an empowering frame that allows me to, to have no, you know, a lot of conviction around selling in, get in and making it easy for people to give me money and check out and pay for things right versus selling to Aiki that's, you're not going to attract a lot of money in your life, if you think that. So I think that whenever I give somebody a chance to say yes to themselves, to say yes to a dream, to say yes to invest in themselves. I always know that investing in yourself is the best investment you can make. I believe I actually believe it's very difficult for somebody to have overwhelming help or transformation or change in their life without in our society the way money is such a dominant role. It's hard for people to actually change without spending money, whether that be for therapy or just this morning I texted my old trainer because I'm going back to the gym, it's like, I need accountability. So anyways, have you ever had any attachments or frames that you've framed selling in that has made it more difficult to be in sales and marketing and I'm just asking because I hear that a lot from people. And I just wonder if you have at all ever experienced that?
Susan: Absolutely sales not marketing I mean I have a bit of a marketing background. But that's not the point getting to the close, that's not that. Yeah, the convincing or the persuasive right it's, it's not that part of it, it's less persuading but. But yeah I have very I have until. This is not the first time I've had a guest, it's funny I don't, I have trouble thinking of myself as an entrepreneur, but it's not my first entrepreneurial adventure. I tried to be a communications consultant for a while and I found it very difficult because you have to sell yourself that's what you're selling, really.
Dave: Totally And you are the number one salesperson.
Susan: And then usually you have to take the payment exactly your
are everything in that in the stack, kind of, it's, it's a great way that this is not like. But I had a lot of trouble with that. And I got over it a bit, as I went through it I didn't really last too long, because of my life but I was starting to get over it a bit like just sort of a lot of a lot of times I have to tell myself to get over myself right like that's fine. I am definitely my when I talk about no is not an option, if suddenly because if you said no to me, then I would think, I think about I think well then maybe I would say, you know, but I say no to myself all the time and I said no I can't sell for a long time. No, I couldn't look at jobs that involve sales no I There's no way and I did that, really, pretty much. So now, and, but now it's I'm seeing it differently, what you just said was, was clarifying and also I'm thinking I'm feeling excited about when I get to the point, a TikTok where people are asking me questions and I can, I can talk with them, you know about their situation and share my situation and you know and get more into the connecting and explaining.
Susan: What if your assignment today was to go offer a coaching package for $10,000 and collect payment and enroll one client this month. Do you think that that would be. But what do you think that experience would be like for you?
Dave: Okay, so I think I might be able to do it. But do I think I could deliver it, right that's the, that's the question right to actually tell us all. Tell us the story that you're, I like this because it's literally you're telling us the story that's happening inside of your head right now
Susan: I'm thinking, there's no problem for me, coming up with a message and risking whatever researching it. I know enough about this. But that's actually delivering that kind of value. I don't even know how I could sit down and do it alive right now. TikTok live and answer that alone, you know, put myself out there as a consultant, you know, a $10,000 consultant, but
you know I could probably you know. Wait, you know, I might feel like it's an impulse, selling part is possible, it's the delivery part that I'm having trouble with.
Dave: Delivery we realize is, is a lot of is a lot of actually delivering on coaching is is really one of the easiest things once you get over yourself you can breathe their ego take a big deep breaths, oxygen is good. She's taken off her scarf. Is it hot in here? I don't know I'm not there. So it's a fun exercise to think about. I think that doing things that, that, that scare you, is important to do them often and early on. And, and, you know, the, you're always going to be your best salesperson as well. You know that's another thing to remember is you're always going to be your best salesperson. Nobody's going to be as interested in the delivery as you are, you know, nobody's going to be his, his, his interest. Laurie said I'd panic also Susan if he said that. But, you know, nobody's going to be as interested you are always going to be your number one marketing agent, you're going to be your number one salesperson you're going to be your number one customer support person, and, and it's a, it's a mind, it's, it's, again, we're looking to attach empowering meanings. Okay, to events, that's one of the big mindset shifts, you know, the problem with mindset is there's a lot of people on Instagram for example and TikTok or whatever talking about mindset but what is mindset. Well, mindset for example, one example of, of transitioning, and in developing our money set if you will, is to attach empowering meanings to things, right. So, for example, there's the story of the, of the, the lady who was absolutely terrified to, you know, go on stage and speak in front of a group of people and when she got on stage, you know she would do what you just did she caught a hot flash would come over her body, you know the palms would light up and start dripping the hits would start, I mean it was like a shower a faucet come like I am all the time, right, that's why I wear black shirts so I might see what doesn't show on my body, but it's not because I'm maybe I am nervous I don't know I just pushed through it I probably am I probably have anxiety and I just push through it anyways. But, and she said this is how I know that I've heard stomach return like she had to take, go to the bathroom, and she goes, she said this is how she was describing this this is how I have a breakdown. This is how I know I'm about to screw this up, and then they did an interview. Somebody did an interview. This was a segment with some interviewer, don't remember the interviewer just the story, and they interviewed bado, the lead singer of YouTube. And he said, Man, when I get up, when I'm getting ready to go onstage my palms start dripping my armpits, my stomach starts turning, and that's how I know I'm about to go out of time, I'm really ready I'm really alive. I'm really ready to go out there and crush it.
Yeah, this fascinating, isn't it.
So it's like, it's like, what meaning do we want to attach to a event tend, you know, for me, I've done. I've done things, and that's why this conclusion that I came to I studied all, and I'm about to release a training on this. It's going to be an updated version of the current training that we offer, but it's, it's, so I went through and I, I've studied all six perspectives of psychology. Okay, biological psychodynamic humanistic cognitive evolutionary behaviors. I mean there's just so much information on all of that, can you know the big conclusion that I came to was this. You can't think yourself into a new way of acting, you have to act actualize means make reality of act yourself into a new way of thinking, which means that you can't, you can't sit there and go, there's no weeds in my lawn, there's no weeds in my lawn there's no weeds in my lawn. You know you can't sit there and go, I got big muscles I got big muscles I got big muscles I mean, you could say that walk around like you got big muscles but it's not going to be the reality and that that may be the mindset that you have. And that's cool, that's maybe you've achieved the goal by doing that, but the same way I can't sit around and go, good at sales or I can take $10,000 payments I can take $10,000 payments I can take 10 That that there's no, that there's no external reinforcement that anchors. And in order to make something, become part of our DNA, and then to actually land in our neural pathways of our brain, which are the little things in our brain that, you know, when I, when, when I'm getting ready to say, okay, the price is $10,000 You know, my brain is either going to say, you know, right before I say that, get the hell out of here. You're not worth that no oh my god, I gotta go to the bathroom. Can I call you back. Or, you know, it's gonna say, hey, it's I'm gonna say anything, it's just gonna spit it out and just go, you're not even gonna be in you're the only way to get over that and to rewire your brain if you have a different reaction to that sort of a situation, it's just to do it is to act yourself into a new way of thinking, and I learned that when I was getting clean from drugs, because I was trying to think myself into and I was like, I can outsmart this thing look I'll only use on the weekends, you know I'll downgrade from heroin to marijuana. You know what I mean. I'll have one, I'll have one shot with dinner. I'll just, I'll just shoot up for dinner, kind of like people have a glass of wine. Right, I'll just use heroin socially. You know all of these ridiculous things were things that I was like, I can think my way out of this hole that I'm in, and I had to act my way into a new way of thinking, meaning that I had to get abstinent. And then, over time, if I did that for enough days there was no way around that there was not a secret, it was just I had to get abstinent. And then once I got apps. Over time, I believed that I could stay sober. It's just the same thing applies with the every single person who asked for a $10,000 payment the first time they do it and somebody actually pays, they go I cannot fucking believe that person just gave me $10,000. You know what I mean, like, every single time. And there's also. Why do we always it's always this in you're in this phase right now, this is why I'm so interested why I love doing these shows, because you're in this spot right now that you see this big, you see all these different things in your way, you got to learn the enough, You got to be ready to do the delivery you've got it right, there's all these things that you think you need to do. And part of the dirty little secret about entrepreneurship is you just figure it out as you go. Yeah, yeah, yeah, you're right. I hadn't thought of that. You know what I mean. And sure, certainly having some training where you understand some of the fundamentals and it helps you to know where to go, you know, it's sort of like bringing a horse to water, what event but the horse has to just stick in the first time the horse strength, he's going to stick his whole head down to the lightning it's gonna be, you know he's gonna be like, ah, you know like what was that, you know, we, in a sense, at legendary we bring horses to water. And then they just got to dump their heads down and, you know, and then kind of figure it out as we go because different situations are going to come up for different people but how hot is that sort of uncertainty really uncomfortable for you. Would you say that personally?.
Susan: Yes, uncertainty is very comfortable. I don't, I certainly don't think that's unique, but yeah.
Dave: Yeah right, no it's not.
Susan: But, yes, and I was just thinking when you're talking about, you know your idea of acting, I took I think I told you this. I did a kind of therapy called ACT therapy which stands for but actualization is the first. And it's really, even the therapist called it, you know, getting up off your rear end and doing something. You can only talk about your problems for so long, and where they came from and. But something that she talked about the therapist talked about was the thoughts in your head right because the thoughts in my head are saying you can't. Are you crazy, you're 60 years old, what do you do, you know, it's like you're fine. You're great, but anyway, and she just said, your brain is a thought maker, it just makes thoughts. True, it's it’s job, it just makes what doesn't mean they're true. You don't have to listen to it, and the whole thing with a lot of it is The senses like to pay attention to what your senses tell you more than, which has helped me a lot. It's a lot of anxiety, but it's an input act. I completely agree, you gotta do it for him, find out my therapies and you just have to do it.
Dave: Well, there was a study that I read that said a human has 6,200 thoughts a day 6,200 thoughts a day. Right.
Susan: And most of them aren't that supportive.
Dave: No, I mean, and I, and I was, I was working on this, this, this new training that I'm gonna release here soon. It's just gonna replace the attraction code and it's something that we're going to put in our front end funnel and we'll, we'll probably charge, 50 to 100 bucks for it but it'll probably be worth, you know, it'll probably be the most valuable thing people go through because of the you know the importance of developing a, you know, developing your mindset, and, and again I hate using that word because it's so overused, that we, we undervalue it, but. But yeah I mean 6200 Dots a day and the majority of them are completely useless, if not all of them. You know, if not all of them at a certain point I can remember what I was getting cleaned from, from, from my, my addiction, and every single thought was completely useless. You know, until it wasn't, you know, until it wasn't. And that became and then even today. Now, I have a lot of useless thoughts, my wife will say something to me and I'll have four or five, maybe a dozen useless thoughts that goes through my head when she may be asked me to do something, right, that I thankfully now have learned to not vocalize, those thoughts, there's a comedian named Mark one hole, who's a recovery. And he thought he goes and does comedy shows for recovery conventions and stuff and he has this, this kind of joke sequence called first thought wrong. Right. You know, it's kind of that philosophy of like first row, you know like second thought and that he kind of goes third thought fourth or fifth or sixth thought wrong. You know, it's it's kind of it's really true, it's like, it's like, I think part of approaching this business is, is, you know, can I really trust my thinking, I can trust my instincts, you know, because my instincts, I really do have good survival instincts you do too. We all do. Those are millions of years old, and they've developed in us. We have parts in our brain, the amygdala, all that it's like fight or flight, you know, It will get you out of a burning building if there is a way to get out. But, but, you know, our brains over the two decades that the computer has been around one year, two years that tick tock has been around has not developed the function to say that record that video posted, you're not gonna get eaten by a saber, saber toothed Tiger. You know what I mean. So we, it's a new it's kind of a new thing for human beings to be dealing with this whole social media and in the fear of rejection and what are other people going to think and the truth is is that nobody's really going to see your shit in the beginning anyway so it doesn't matter. You know what I mean I mean nobody even know and then and then, you know the truth of the matter is is that and this is why direct response marketing is such a timeless marketing strategy, which is the idea that we're marketing directly to a target a specific person species, a specific person with a specific offer, and we're asking them for a specific direct response. The reason why that marketing technique or philosophy is so important, and timeless but even more important now today than it ever has been before, is because attention spans are so short. So, the majority of what you're going to get nowadays, in terms of response is going to happen from the first time they see the content, you know, like, it's not like, oh, there's, there's a couple of dozen tick tock videos out there and they see that same one cup No, it's like, you know. So usually if you put out something that it doesn't really hit, nobody's going to remember it, in point seven five seconds, because they literally moved on to the next thing we put this sort of what I do, as if we're like, you know, as if we're making a presidential address that, you know, that's going to be down in the historical archives, you know what I mean like somebody is going to be recording this in the eyes of the world or on us, we gotta make the TikTok video, and I mean I'm not trying to say that what you do doesn't matter what I do doesn't matter but it's just not that big of a deal nowadays.
It's really something important to think of. It's just your word, not a word not. It's not a sign of anything except just, you know, it's just not that we don't have to take ourselves that seriously, there's a world, I'd say there's room to learn as you go in this business, and I think that's really important for you to hear but also for others to hear because we get into lifetime. And we think we have to really be perfect before we start, and we don't. So any final thoughts from you that you think would be important. I'd like, I mean, one question that I have is if somebody was sitting on a checkout page, making a decision to get involved with Legendary, what would you tell them based on your experience here?
Susan: Oh well I have been telling people, and because I keep telling people about this in my life, and because what happened to me was, you know I did sign up the $7 challenge, and fence about 200 and everything, every single thing I paid for it, the value is unbelievable every, everything I experienced through legendary has such huge value I can't believe I really can't believe it. You know, I heard you on a $1 Tick Tock training or something. You know the value is so huge as something like our copywriters, it's dollar is $1. You know, that's 1000 to 10,000 whatever the value with Legendary is kind of unimaginable to me, and, yeah, I didn't really do much research, I just decided my daughter sent me. Kelly Olson on tick tock. She said maybe you'd be interested in this mom and I. I looked at it, thought about it for weeks and got up for the office so when I said, I am doing that and I'm really doing it. I signed up because I paid for everything I signed up for. And, you know, and here I am today doing things like every three months. I was looking for a job, work from home, like, and I almost took a job doing customer service for minimum wage. And now I'm doing this so, because of legendary, and I guess there are, because you say that I've heard you say there are other companies that do this I don't know who they are, and I don't want anybody go to them because the value you get from legendary is just phenomenal and I just wanted really to say I'm grateful to you and Mads and Drew, everybody Roxy have countered now and then also the people in this community because it really is a community and I'm like, that I'm getting that more and more with Kelly and Laurie and Mark and other people who who are be supportive and help I can be supportive to them you know so it's really community and it's like you've built a beautiful thing and so I want to thank you.
Dave: Well, thank you for saying such kind words. That's true. You have already given them value, and you're doing so at this moment, and that's one of the things that is also really important for us. I like to point things out. I know sometimes I point the obvious out but sometimes things aren't real until we say that, you know, and I think a lot of us, When we speak for myself, I used to go through life and just kind of just just experience things and even appreciate things and even appreciate people, but I didn't say that. And I also, and I also didn't, I didn't. Yeah, I just didn't, I didn't say things like that. So they, they just, they were almost like this unspoken thing and then what I see happen in life is that somebody dies and we tell them all the things that maybe we should have told them when they were alive, and I'm not trying to get so sentimental and morbid, but the reason why I'm saying that is just because, you know, it's, it's important to, I think, in this journey in, in any journey to have supportive people around us that will validate what we're doing with words. And even if they want to take it to the next level, figure out how we feel love and do that right I'm an affirmation person so you can show me love, by, by verbalizing that love my wife is a service oriented person so I can take out the trash, and even though I, you know sometimes have lots of first thought wrong is when she asked me to take out the trash or reminds me when I've literally got it in my calendar on my phone to do it, but I take it out, she feels loved, right. So, I say that you're giving value, you're doing it right, today you're already, you've been doing it now so when you came on this show, you can talk about the things that you've talked about you've taken the actions you've invested you've taken, went through training you've taken action I mean you literally you're literally a wonderful inspiration example of how to get a good start, right, to not just, you know, not just hang out in the training for a couple of decades, or, you know, get ready to get ready or or totally skipped any training and go right out there and then come back and say that this ain't working or whatever right and it's like, it's, it's, you're, you're, you're really, you're really offering a lot of value that we can that we're showcasing today but also we'll showcase in a follow up email next weekend and, and then it will be on the podcast and who knows maybe in the in the new challenge update in, say, because it's been a really powerful mindset thing but thank you for the value that you are providing because of the action that you've taken. It's really important to spotlight that it's not just, you know, it's not just happened happening by osmosis, you know it you know you didn't just land in the chair and on the live and now all of a sudden you're imparting all this value but it's, it's, I hope that you can take from this show some confidence now to go out and clarify your message, and then, and then turn up the volume.
Susan: I will. Thank you so much for this.
Dave: Alright, well thank you, Susan. And I'm going to let you off without any, any, you know, heart attack, assignments or any help save those for later. Okay. All right, thank you, and we'll talk to you later. Okay, thanks. Well, that'll be fun to have her back on, in a couple of months. If she's willing and continues to get an update about her journey, which I think she's still listening to, I wanted to make sure she heard that as well. Because, you know, there's, there's, there's a lot of things that are happening in this company and community right now. And part of that is just pieces of accountability spread out over time, you know, There's a saying that says, Rome wasn't built in a day and neither was your company, neither is my company's anybody's companies were not built in a day. And over time, with the right accountability community support. Basically the right information from the right people in the right environment. You can go as high as you want to go, and I say that because now, certainly there's a lot of people who say, Oh, I'm a self made millionaire. The truth is, we all have an incredible amount of help and support as we go. Okay. And, and I just want to thank every one of you guys who are willing to come on the show and share your wisdom and your value and I, I really invite all of you guys who are listening to think about the value that you're going to give back. When you come on the show in the future as well. And I hope to be able to have all of you guys to give you that platform to showcase your action, and the results that you have earned, even if they're not significant in your eyes. The truth is they are significant, they're much more significantly probably what you're giving yourself credit for. This is a journey. It's not about a destination, there's simply milestones along the way and sometimes taking a moment. We do it every morning at 10am Eastern time to celebrate those wins. The new member of our community here is what this is all about. All right, so you guys have a fantastic Monday. Let's have a kick ass week and we'll see you guys back here tomorrow for another episode. Get the hell out of here, be great, be Legendary. We'll talk to you soon.