Where there is connectivity, there is opportunity. Digital marketing has become the standard because of how easy it is to connect to other people through the internet.
However, the environment is constantly changing.
Once upon a time, people used Vine for their funny videos, and now Tiktok is where it's at. Even though Facebook is still well-known, there are new social websites popping up every day.
If you're interested in the world of online marketers, here's a little snapshot into their world and how it works.
Who Are Online Marketers?
Look no further for an online marketer job description.
Online marketing is the practice of using the internet to inform people about a company's brand and the products and services they sell. More specifically, it usually includes email campaigns, SEO or search engine optimization, and the use of social media.
Due to the nature of the internet, there's a lot to learn and keep up with in regards to the field. It's constantly evolving, and the way you can reach people evolves as well.
You can find ad campaigns that use viral Tiktok challenges, as well as VR simulations meant to sell an idea. For the most part, you'll use online marketing through a combination of different channels, such as social media.
Benefits of Online Marketing
Probably the best benefit of online marketing is the ability to monitor and measure the impact of your strategies.
With emails, you can track how many are opened and clicked through, as well as how many site visitors came from specific email links. You can find the conversion rate from the landing page to becoming paying customers, and determine what channels work the best and why.
Online marketing also has strong engagement compared to more traditional forms of marketing.
Online Marketing Strategies
There are a number of different types of digital marketing. These include SEO, content marketing, and social media marketing.
A brand looking to capitalize on their marketing campaign will use as many different types of marketing as they can manage and afford. More often than not, online marketers combine approaches.
For example, every website page, blog article, and even video description should take advantage of proper SEO to get as many people viewing your content as possible. Furthermore, content on one page should attempt to feed into other ad campaigns, so that you present a unified front across all your services.
The most successful affiliate marketers suggest you utilize your content to tell stories while making your message simple. Honesty will also get you far, since a customer that trusts in something is more likely to continue using it and suggest it to the people they know.
Social Media Marketing
Ask anyone in the business, and they'll tell you that social media is essential for any business strategy.
Whether you're a restaurant owner or a tech reviewer, the use of social media helps connect you to the most amount of people with the least amount of effort. This is largely due to how people can share content with one another, essentially advertising for you for free.
There are many ways to make use of social media for your brand.
One way is to partner with online influencers who already have a large following, such as letting them review your products. You could also post ads and deals onto your social media pages, relying on your established followers to share your content, or let Facebook promote your content onto people's News Feeds.
An important exercise is keeping track of the top digital marketing influencers on Instagram, Facebook, and other social media websites. Learn what works for them and what doesn't.
A common trend you'll see is creating your own content. For example, one car sales manager grew a Youtube channel to have over 135 thousand subscribers part-time for free over the course of a little over two years.
As a result, he went from doing it part-time to Youtube becoming his #1 source of traffic.
Top Internet Marketers 2019
Make sure to follow the leading marketers in the field. You can easily search for the top 10 online marketers for any year and see what they did to earn that spot.
Neil Patel is a leader in SEO education and has been listed as the top digital marketing influencer multiple years in a row. He was recognized by President Obama as one of the top 100 entrepreneurs under the age of 30 and has helped businesses including Amazon and GM with their growth.
Ryan Deiss is another top expert who has created his own digital marketing methodology as well as the “Customer Value Optimization” tactic. As the CEO and Founder of DigitalMarketer, he's definitely one person to follow.
Additionally, you should also monitor the latest trends that pop up, especially after the troubling year that was 2020.
An activist mindset is one trend that resonated with businesses and people around the world this past year.
Some companies that jumped in support of the protestors were later exposed for their dubious track record. Others gained more trust and credibility for their support.
Become a Legendary Marketer
The world of online marketers can be a complicated thing. Online marketing strategies don't always follow the same logic as more traditional methods.
There's a lot more data analysis, content creation, and constant communication with your audience. You can't just “set it and forget it” and expect to succeed in the industry.
Consider joining our free webclass while access is still free to learn more about affiliate marketing, digital products, and more.
