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What Is VALUE in Content Creation

The Weekly Legend

Your source to stay connected, educated, and inspired.

What Is VALUE In Content Creation?

Digital Marketing Tips - 6 Examples Of Value Driven Content For Digital Marketing

If you’ve been in the marketing space for a week, you’ve most likely already heard the standard advice – your content needs value.

Well that’s all fine and good…

But what the heck is VALUE?

I get it! New digital marketers get overwhelmed with frustration at the mere mention of this term.

Every time you hear it, it feels like some secret code that you’re suppose to know what it means, but you really don’t, and can’t seem to find anyone willing to actually break it down. 

Let’s fix this – TODAY. 

As you start creating content – whether it’s through video, emails, lead magnets, blogs, podcasts… 

One of the key challenges you’ll face is creating content that not only stops the scroll but also keeps your audience engaged. 

The secret sauce? Value.

But what exactly is “value” in content, and how can you consistently provide it to your audience? 

Let’s break it down and explore different types of value that work in any niche, complete with examples to get you started!

1. Educational Value

People love to learn new things, especially if it helps them solve a problem or improve their skills. It also doesn’t need to be presented like SCHOOL/PROFESSOR BORING. Allow your personality to shine through! After you create it, ask yourself – Would someone SAVE THIS post? 

Example: If you’re in the fitness niche, create a video or blog post on “5 Quick Home Workouts to Stay Fit Without Equipment.” Use step-by-step instructions and visual demonstrations to educate your audience.

2. Inspirational Value

Everyone needs a little inspiration now and then. Share stories or content that motivate your audience to take action or feel uplifted. We love to feel good, and we LOVE it when others help us feel good. Any post that makes us smile, feel motivated, excited, driven, or a kick in the pants we might need. 

Example: In the Entrepreneur niche, share a multi part series of morning motivation, mantras, or tips to stay driven. 

3. Entertainment Value

Sometimes, people just want to be entertained. Light-hearted, funny, or emotionally engaging content can be incredibly valuable.

Example: If you’re in the cooking niche, create a fun and engaging video of a cooking challenge, like “Can I Make a Gourmet Meal with Only 5 Ingredients?” This not only entertains but also showcases your creativity and skill. This is also where you can show a dinner fail, and that your human and relatable to your audience. 

4. Practical Value

Provide your audience with practical tips, tools, and resources they can use immediately. This type of value is highly appreciated because it’s actionable.

Example: In the digital marketing niche, write a post on “10 Free Tools Every New Digital Marketer Should Use.” Provide links and brief descriptions of each tool, highlighting how they can make marketing tasks easier.

5. Social Value

Content that sparks conversation or encourages community involvement can create a strong connection with your audience.

Example: In the travel niche, post a question like “What’s Your Most Memorable Travel Experience?” Encourage your followers to share their stories and pictures, fostering a sense of community.

6. Aesthetic Value

Beautiful, well-designed visuals can captivate your audience. This is especially powerful on platforms like Instagram and Pinterest.

Example: If you’re in the fashion niche, create visually stunning look books or outfit inspiration posts. Use high-quality photos and engaging designs to showcase the latest trends.

Remember, the key to creating valuable content is to always keep your audience’s needs and interests as the ultimate focus. 


Test different types of content, see what resonates, and refine your strategy accordingly.

Mix it up, have fun and keep going! 

Legendary Marketer prides itself on teaching you the skills you actually need to launch and scale your own online business. 

We also strive to continue to be cutting edge and pivot as the market does to ensure our community is always at the forefront of what's new. From compliance, to strategy, to what's working now…Legendary Marketer has you covered! 

Have you checked out our new 5-Day Learn Launch Lead Challenge

You will be pleasantly surprised at the amount of actionable education we provide in an entry level course. 

The Learn Launch Lead Challenge is the perfect way to see if launching your own online business is right for you! 

Check it out now: https://learnlaunchleadchallenge.com/get-started/enroll

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The Weekly Legend March 5th-11th

The Weekly Legend

Your source to stay connected, educated, and inspired.

March 5th – 11th, 2023

Your Weekly Legend for March 5th-11th

Everyone hates a bully…but we all have that one. That one bully that knows our biggest worries, fears, and weaknesses.

On top of all of that, this particular bully is the ultimate killer of our dreams. It’s like they must have some secret access to our heads and can hear our deepest worries. Like they have some special spell or mind-reading gift that provides full access to every thought, dream, fear, and worry that crosses our mind.

Well, no special gifts are needed here. Your biggest bully, well frankly, is YOU. 

We are our biggest enemy.

We are the one that stops action toward dreams. We are the ones creating excuses why we can’t do this or that, and ultimately quit. We are the little voice repeating our biggest worries over and over to ourselves. 

So how do we overcome it? You gotta put your dreams above your fear. 

As Dave shared this week…You gotta show up and glow up! Show up for yourself and keep growing into greatness.

A perfect example of this came from the comedian Jo Koy. 

Just this week I was watching his most recent special. This guy always leaves me absolutely rolling in laughter! Like full-on tears streaming down my face. He was absolutely hilarious and then a small switch happened in the middle of the show…

He shared a piece of his story with the audience that I didn’t realize. 

This man was turned down by Netflix 8 times. 

His ultimate dream for himself was to one day have a Netflix special. And they kept telling him no. He wasn’t going to stop. He finally decided, maybe they need to see it first? 

He was going to fund the entire project upfront, do all the production, all the editing required, and use pretty much all of his savings to create it. 

It was going to be risky. 

It was scary as hell. 

At this point, he had already been turned down 7 times.

Jo Koy kept going after his dream because he couldn’t bear to show his son what it looked like to give up on a dream. 

That was his “WHY.”

He didn't want his son to learn that quitting on a dream was an option.

2 days before they filmed Jokoy’s first special, Netflix called again…

He got excited…

Maybe it’s all finally coming together. 

The rep shared…We heard you are producing your own show, we just need you to know…

We really DON’T want it so if there’s time to cut your losses, do it. 

Jo was crushed.

The bully's voice in his head got really loud. He could listen to the voice inside his head telling him to quit, or he could listen to his heart knowing he needed to keep going after his dream. He needed to show his son, no one determines your destiny. He filmed that special. His team then shopped it around to different networks. 

Netflix called again…”We want it.” 

Fast forward to today, Jo Koy now has 4 specials on this network. His journey to a Netflix special is a powerful example of the importance of believing in oneself. To turn off the bully voice, and listen to the cheerleader instead. Even when faced with repeated rejection, Jo Koy never gave up on his dream. His perseverance and determination ultimately paid off.

Could you imagine where he would be right now if he walked away and quit after the first no…

Or the 3rd

Or the 5th

Or the 7th…

Or the 8th…when he took on so much risk with no guarantee of success? He believed in himself and his abilities. I think today is a great day to tell the bully in your own head to shut it and let that cheerleader have a bit more voice. 

One way to start, listen to success stories, tips, and mindset advice that’s shared in each episode of Wake Up Legendary. Be sure to check out the recordings from last week and check out the guests below for this week. 

As always…

Stay Legendary!
– JoAnn

Mark Your Calendars

Monday, March 6th

Wake Up Legendary at 10 am EST

HVAC Expert Goes Online and builds a following of 27K in 4 Months! Through MANY trials and errors, Christian Rosario is now building the side-hustle of his dreams. Tune in LIVE to Wake Up Legendary and hear how this hard-working dad’s failure in one business is exactly what’s helping him succeed in his new one.

Marketer's Club at 3 pm EST

This week at Marketer's Club, Drew will talk about the why creating content that solves over sells wins everytime!

Tuesday, February 21st

Wake Up Legendary at 10 am EST

Dental Assistant and empty nester, Elain Alcorn Is All Smiles w/ 38K FB Followers! Tune in to Wake Up Legendary LIVE to learn her secrets to balancing a busy 9-5 and multiple side hustles. 

Wednesday, February 22nd

Wake Up Legendary at 10am EST

This momma of 3 was at a breaking point of worrying about how they would get all the bills paid. She dove into digital marketing and has had massive growth on Facebook! Tune in as she shares how she's built an online business with confidence.

Thursday, February 23rd

Wake Up Legendary at 10am EST

Parenting Coach Gets Real on TikTok w/ 500K Followers! Expert guest, Sean Donohue is serious about helping families through his courses, coaching, and social media content. Join us LIVE on Wake Up Legendary as we take a deep dive into what’s helped him become a successful coach, business owner, and parent to 3 daughters in 2023.

Friday, February 24th

Wake Up Legendary at 10am EST

Early Childhood Teacher Builds Massive 115K Following on Facebook! Carley Blonski is a mom of two as well as a full-time teacher to 22 3-year-olds. Tune in LIVE to this episode of Wake Up Legendary and learn how this boss mama is doing it all – teaching, parenting, and building a profitable online business in her spare time.

Upcoming Events

Blueprints LIVE Hot Seat Guest Coach

Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Tuesday, March 14th, Phil Kohberger is taking over the Hot Seat and Fast Feedback hour! Get registered ASAP so you don't miss it!

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out.