There’s lots a talk surrounding a possible TikTok ban. It’s sorta the elephant in the room.

I'm not going to dive into the political or the Meta business agenda behind this today…

Instead let’s dive into what this possible ban could mean for you and your business as far as day to day operations. (Plus at the end I share a few algorithm updates!)

First and foremost…If you’re setting up and growing your business properly, it will end up as a minimal shift.  

It’s really not much different than an account getting shut down and learning how to build traffic on other platforms. 

When it comes to using ANY social media platform, we gotta remember this: 

• We’re using social media platforms rent-free
• They’re borrowed spaces
• We don’t own them
• We don’t control them
• We only utilize and learn how to capitalize from them 

A possible TikTok ban is not an excuse to quit.
(or an excuse to not get started)

No platform determines the existence of your business. 

While it's understandable to feel nervous about losing access to such a popular platform, I want to put your worries at ease.  

How consumers interact online will constantly change and evolve. 

Here are a few reminders to settle your TikTok nerves surrounding a possible ban. 

First, it’s important to remember that social media is just a tool in the marketer's arsenal. Just like we use tools/software for funnels and emails. Social media platforms are traffic tools. 

Yes, there’s no denying, TikTok has proven to be a powerful tool for reaching your target audience fast, BUT it’s not the only social media platform available. Other platforms such as Instagram, Facebook, Pinterest, and even Twitter can also reach a wider audience. 

There are wildly successful online businesses that still haven’t touched TikTok. 

Is it useful…absolutely. Is it required for any level of success…nope. It’s not your only option. 

It never was and never will be your only option. 

If TikTok makes you uneasy…don’t use it! Find the platform you are most comfortable with using and begin to build your business there. New social media platforms are always emerging, and the next big thing could be just around the corner.

Secondly, even if TikTok were to be banned, its creators and audience don’t disappear with it. 

The creators still exist, and the consumer desire for short-form content is still there, it will just move to a different platform. 

This is why it's CRUCIAL to BUILD YOUR LIST. Your email list is completely YOURS. You own it. No one can take that piece of communication from you. Your list and followers can easily move with you to the next hottest platform with ease when you utilize your list. By staying adaptable and open to new ideas and strategies, marketers can ensure that they’re always using the most effective tools available to reach their target audience.

This is also why it’s important to stay plugged into an online community, always be open to learning and growing, and stay ahead of the ever-changing world of online marketing. 

Lastly…

Every single business needs marketing to survive. 

Learning marketing skills, and staying up to date on new trends, will always keep you in demand. 

If TikTok disappears tomorrow, consumers will still be buying, consuming content, and still looking for recommendations…where that happens will just shift. 

Be ready and open to shift with it utilizing the marketing skills you're learning. 

One way to stay on top of all things marketing is to listen to success stories, tips, and mindset advice that’s shared in each episode of Wake Up Legendary. 

Be sure to check out the recordings from last week and check out the guests below for this week.

As always…

Stay Legendary!
– JoAnn

P.S. ALERT: CONTENT AND ALGORITHM UPDATES! If you're on TT you probably noticed there's a shift in the algorithm…they are now rewarding content creators that create LONGER videos. Take a peak and you'll notice longer videos are landing on your FYP. If you're on TT, give a few longer videos a try if you've only been creating shorter ones. 

P.P.S. Instagram has released new updates! A whole collection of updates and recommendations were shared on a zoom between IG and top creators for what they want to see right now. (Remember marketing is always changing!) Here are two juicy updates you need to be aware of: 1.IG wants to see accounts posting stories daily 2. IG is rewarding accounts that post to the grid daily. (So it's time to kick up how often you post)