wake up legendary

Below is the transcription for this episode:

Dave:  Well, this morning, my friends, we have a personal trainer named David. And no, it's not for me to get fitness tips. Okay? I know some of you are looking at dad bod lately thinking, okay, I get it. We’ve got a personal trainer on and he's gonna let everybody kind of watch as he gets some coaching. Well, I'm always open to coaching friends, but this morning, we're going to hear how this personal trainer has learned from us. As usual I'm the one who's learning from a personal trainer. But it's a real honor to have a personal trainer learning from us. And I'm extremely curious to see what she's doing with everything. So, Morgan, you're really live now. Welcome to the show.

Morgan: Hello. Thank you for having me here.

Dave: Where are you calling in from?

Morgan: I'm from Pennsylvania. Okay,

Dave: Okay. Well, PA in the house, I was just up there. I, my wife, wanted to go to the city that the office was filmed in?

Morgan: Scranton?

Dave: Yes. It wasn't really filmed there. It wasn't really filmed in Scranton, just for any office fans out there. But they did take the intro. Just a couple of pieces of footage just for the intro. Did you know that?

Morgan: I did not know that. I watched The Office quite a bit, but I did not know that.

Dave: You thought it was filled with the right film right there?

Morgan: I honestly didn't know where it was filmed.

Dave: Nice. So what would lead a personal trainer online to legendary? And what were you looking for? And did you find it?

Morgan: So the big thing with being a personal trainer is if you're not training like 24/7, you're not really making a great amount of income. So for me, I really enjoy training people. And it's something that kind of is a hobby of mine, like it's fun to see them get results and see them progress with the things that you're putting them through just from my personal experience with my own progress. That's what got me into training, I wanted to help people see progress that I was able to also see for myself. But being in the field for like four or five years, I just realized that the amount of income that you get from it is not very sustainable, unless you're literally at the gym 24/7 training people back to back to back. And it's just exhausting. And you have no life outside of it, basically. So I was just looking for other career paths, other streams of income, other streams of just ways to be able to have more, I guess, financial stability, and still be raining on the side. And I had come across, honestly a bunch of different tech talks around affiliate marketing, and had or just like different online income streams. And then someone was talking about a 15 day business challenge. And I was like, You know what, let me just take it, see where it goes, see what happens. And honestly, like, what I learned in 15 days, just helped me to realize like, this is something that I can be passionate about. And I've had family and friends telling me like this is the most passionate, and most like excited you seem about doing something with your life with this. So like, I'm only 20 to figure it out. Just put that out there. So I'm still pretty young. And like there's obviously lots of things that I can figure out and need to figure out and do. But the fact that like, this is something that I'm passionate about, and it makes me excited. And I've started seeing progress with affiliate marketing and like doing online business stuff, like that's just how I got started with it and how I came across it. I can get a birdie and ramble.

Dave:  I can tell you you got nothing on me. So I love that I love the fact that you are that you. You went into training, but the grass wasn't particularly greener on that side. You know, and I think that's what so many of us realize when we're young, you're 22 Oh my gosh. I mean, my wife had a similar experience to her as a college student. You know, she picked a career in social work. It's like yeah, very fulfilling work, but doesn't really get the bills paid. And so similar, very similar, just a different industry. So it Is that message at all? What are you? How many people do you think are going through that same thing? I mean, how many of your of your of your friends how many people, young people in America right now do you think are waking up to the fact that maybe this traditional path that everybody's going on, maybe there's another option to that, and maybe some of the options might even be better for me than this whole go to college and do the traditional thing. Talk to us a little bit about what is the chatter going on amongst young people?

Morgan: Yeah, so I have honestly had people reach out to me even that, like, I went to high school with asking, like, what the heck is that you're even doing because, like, I went to college, I picked this career, and I got thrown out of college into nothing. I didn't have the courage or like, they didn't like the, I guess, degree that they went to school for. So yeah, like the people who are have reached out to me, even people that I don't know, that are my age are like, Hey, I'm trying to figure out like, I don't really want to go to college, I don't want to I know I don't want to sit in a desk for the rest of my life for 40 hours a week. But like, what are you doing, and there's just like, it's a different world now. And I've also had people who are older than me, like, a lot older than me, like in their 60s 70s. Like saying, this is stuff that like when we were younger, we talked about, like, I wonder what types of jobs or what types of things, years and years from now are going to be available that people don't even have to like, go to specific for or go and get a degree for but they can be successful and even more successful than people maybe that have certain degrees in different areas.

Dave: Yeah, I mean, I was the complete and total life loser. I was the ultimate high school dropout. It's all carrying over into adulthood. For me, you know, 2018 was my toughest year. You know, that's, you know, I can imagine what might be thinking about if I was a college student who had my head on straight, and I was actually, I was actually looking at what was available out there in the world to come in to at 24 got clean, went out on the corruption site, and I was like, this sucks. This is hot, you know? I mean, I was like, I gotta get out of here. You know, I mean, I was looking at my dad, I was looking at how hard he worked. And I was like, wow, this is, this is a lot. And I was able to do this. Thankfully, you know, I was able to build a business and build a message even around a lot of my struggles. That's why I always talk about turning my mess into a message. But for somebody who's coming out who has essentially. I think for many college students nowadays, it's not like they have similar pressure on them as I did. But it's but it's but it's, it's just a different. It's a whole different pressure. And as you said, you got thrown out, I would assume you mean you were talking metaphorically, like you just graduated college, and then you kind of felt like you were dumped on your butt? Like, is that what you mean? Is that what you mean by that comment?

Morgan: Yeah, that's what I meant, in general, for like people that I've talked to who have gone to college, I actually didn't go to college, Well, I guess it wouldn't be considered technically college. But I went into a sports medicine Academy to learn personal training, and like, different muscles and anatomy and all kinds of stuff, the personal training and then like nutritional dietitian guidance, so it was college, but not really. But yeah, essentially, like, you learn. You're just like, Okay, go figure it out. If you like.

Dave: Yeah, it's, it's, you know, it's interesting. I, I look at a lot of personal trainers who are also in the gym, and I think, and I've had personal trainers who have trained me, you know, over the years, and I think to myself, like kind of secretly, like, I think, how do you could be making so much more money if you knew what I knew. But I'm not there to educate people. You know what I mean? I don't sit there and try to impart my wisdom on everybody. But man, I've had a lot of trainers who over the years I think, you know, you could at least be in it takes work. I don't want to act like creating online content for online isn't work. I mean, it is work. It does take extra time to be able to do that. But I just know that the online fitness information space where you're selling meal plans and you're selling workout routines in I mean, there's even there's Even we all always joke about, you know, how only fans are a huge, you know, income opportunity for people nowadays? Well guess what, there's a lot of trainers who have only fans and Patreon and various different things like that, like they put their workout routines behind the paywall, and you pay a subscription, you pay $10- $20- $100 a month to have access to these things. So you know, Morgan, there's more than one way nowadays, to skin a cat and in everybody, not everybody, but so many people look at legendary when they haven't yet come in from the outside and they go, Oh, they're just teaching, you know, that must be an MLM, or they're just teaching how to promote Lagenaria. It's like, well, we can tell that you haven't been trained up when you say things like that you sort of open your mouth, and you remove all of our curiosity about how much you know. But my but but also, there's so many different places you can take the skills have you I know you're doing some affiliate marketing, I think in the make money online niche, what other ideas? What other things? Have you either already done it? Or can you see that it is possible to monetize? What you know, your information, or what somebody else knows, you know, through these core, four ways that we teach to sell information, courses, coaching events, or being an affiliate? There's so many different niches there's so many different products? Have you seen that? And does that excite you knowing that you're like holy smokes, I can do this digitally?

Morgan: Yeah, definitely, I haven't done too much in the field of personal training online type of stuff, just because honestly, there's like legal non conforming gyms when you work there. So I still take clients, sometimes just sporadically, because I enjoy training and I enjoy like, and I've built relationships with my clients, like some of the habits I had for a while. So a lot of times what happens with that is it can get very muddied with, like going from being an in person personal trainer to online, because if the gym finds out about it, there can be a lot of issues with that. Yeah, I understand that, though too much into that realm of things. But as far as being able to monetize, do a whole bunch of different things, even one thing that I've recently started to do and just started to look into and get like a plan in place for is people. Like, even if you're just telling them basic knowledge about something like they will pay to learn it, if they're truly serious about learning it. And they're serious about learning from you, someone who's been successful. So like, I am promoting or like guests, creating content around like the make money online niche, and, like, I have so many people reaching out to me that it's almost like I don't even have the time anymore to respond to everybody in depth and like, truly give them the amount of information that they're wanting. And like I want to be able to do that. But it almost feels like there's not enough time in my life to be able to put as much attention into it. So I've actually started to piece together and plan out a way for people to schedule a call with me. And if they're truly serious about naming, then they'll pay the 10 bucks that I'm going to charge to learn the startup and learn how they can progress and get started with making money online. And I'm offering it as this will take precedence over the DMS not to say still respond to my direct messages. But if you're really wanting to learn and you want to basically skip the line, then schedule one of these calls with me and I'll hop first and foremost before anybody else. And the DMS will come later and you'll have to direct messages. 

Dave: I love that. And it's a problem. Problem. You know, it's so interesting, you know, we always we think that we think that like getting rights and making money or whatever, like we're gonna get to a certain point it's gonna like our problems are gonna go away, but it's like, look, I mean, even six new problems look, I mean, you're you're having a hard time keeping up with everybody. It's just, it's We had a gentleman last week bill on military man. And he said, Look, gentlemen, it's when they're my challenges and some of you just haven't learned to love your challenges enough. You haven't learned to love your challenges. And what I just heard was you take a challenge that you had, and what a beautiful challenge to have. What a beautiful thing it's like when you start to find ourselves complaining about and having too many leads. We know we need an attitude adjustment but That's just you know, it's very easy for us to complain about things we get into these moments, like, but what you did was, you found a solution for it, you found a solution or you didn't let the comments and the messages overwhelm you from TikTok. You said, Hey, how can I qualify people more, because that's ultimately what we need to do when we have become the hunted, which is what we promise to teach you how to do. We can't promise to teach you how to know how to become a millionaire, that's an income claim, you can't legally promise it. But I can promise that I will teach you how to come to hunt rather than the hunter. And what you just said, right, there was that exact reality that manifested, you went from Hunter, hunted, right? You went, now you're being hunted by people. And once we get to a place to where we're being hunted, our job becomes different, we now have to qualify people who are going to use our time, because I don't want to be responding or on calls with people or, or even responding to DMS or comments that people who are not qualified to care serious buyers who are not, who are just trolls, right. The job now, as a marketer, as somebody, even in society, we qualify people, which means that we give people small task assignments, or, or choices like you did, here's $10, if you want to talk to pay the $10. And very quickly out of 100 people, you realize who the serious ones are, and it's gonna be two to five people. And at first, you're gonna go, oh, man, oh, where's where's the 100? Right, but what you are at first, you're going to feel attendance, you're going to feel an internal poll, to want to go back into a mess with all 100 people, right? That's why nobody wants to niche down, because we're afraid that we're going to leave people out. But when we're talking to everybody, you're talking to nobody. So instead, what you just did was you, you gave yourself a professional, but you gave yourself and your time, that the respect that it deserves by qualifying those people like you did. And now, those three to five conversations are probably going to take up more time than you even planned before. Right? So it's not like you're not going to have to invest, what these are the people that want to buy. They just, they got a question or something. And now guess what you do two days later, or the next day, you do the same thing. And that's how you build a business is you actually funnel people in, you make it very easy for them to just hit a Like button, that's the top of the funnel where it's easy to come in. Okay. Then as the funnel gets smaller and smaller, we make it more difficult or we qualify them more, so they don't waste our time. And that's what I think a lot of our marketers here in our community have not, you know, it takes a while to realize that, that I have to, at a certain point, start worrying about people wasting my time. Would you speak to that? I mean, there's gotta be a reason what I just said has to be whether it was you mapped it out in your head with exactly the same words or thoughts. But was it about you for respecting your time and also respecting your time as well? And what was this all about qualifying people better? So you didn't talk to time wasters? Is what I just went over relevant to the process that you've taken? Did I explain that? Well, in terms of the thought process that you had?

Morgan: Yeah, definitely. 100%. And like, it was basically taken out of my brain and put into words, because honestly, I was sitting down talking with my dad about just like, all this stuff that I'm doing. And I was like, so excited that I had all these leads, and like all these people that I was getting to talk to, and hopefully help out. And he said something that sparked this idea in my head about, like, I always knew time, my time is valuable, and like people that are serious will pay for your time to learn from you. But I was just like, so excited about getting started with it. And I was like, Oh, I have all these people and maybe all these people will, like, invest in something or be a buyer or whatever. But my dad was like, okay, great that you have all those leads, and I don't want to put it down or on it. But like, Are these people actually going to end up buying or are they just wasting your time? And I was like, that's a very good point. And like he is a business owner as well. So he has a lot of  experience and knows those things like if people want something from his business, he's not just gonna go meet with them for free and give them all this information like you have to pay to get stuff from someone's business. And that's just how it is. And so, yeah, what you said is like, literally, from my brain to words on why.

Dave: Glad I'm in alignment with your dad. So I want to give you the next step, right, because the next step is doing those group kinds of calls. So, right, because your time eventually is going to run out. And this is what I love to talk about people that are taking action, we can coach you, if you haven't done anything, there's not much we can do, right? We see the people in the comments. And, you know, I do have compassion for those of you who are not able to get started or you're feeling skeptical, or you're frustrated or whatever. But folks, listen, remember, this is entrepreneur school, this is not employee school. Okay? This is not, I'm not the CEO of Walmart, and we're not going to and I'm just listening, hear me out. I know, this is tough talk. I know, this is what you expect from your employer or whatever. But remember, I'm not your employer, I'm not your boss, you hired me to be a coach. And what I'm here to tell all of you who are listening is that this is going to be hard. It's going to be things that you didn't expect, if you're if you're frustrated, or it is it is I talked about this on the decade in a day, the other day, this is for all the people who actually are investing in their training, going and going through the blueprints, and learning how to do this stuff, learning how to set things up. Right, I said on the deck in the day, the other day, I said, initiative is greater than entitlement, right? Entitlement is what I had as an employee, you know, I expected certain things from my employer, I expected, you know, that if I was, if I showed up on time, I was gonna get paid. Well, as the business owner, I can show up on time, every single day, come and see my chair. And if I expect you to buy from me, I'm gonna be very broken. But as I take the initiative to provide value, I take the initiative to try, you know, we have a lot of people who say, Well, I'm I'm failing, or it was a scam or whatever. And they didn't even do anything they didn't even try. Didn't even try. You know, I went to many people who owned the blueprint, we had a mastermind, and there were a bunch of people sitting in the room and some didn't know where to start, didn't know what to do. And I pulled up the business blueprint. And I know that the exact questions that they had, they were answered in exact modules right there on the page. You know, and that's where the initiative is greater than entitlement, you know, to take the initiative. Also, I've got a question. Okay. Let me take the initiative to try to solve the problem. What skills are examples of things, Morgan, that you're doing? That maybe, for example, is a test, like you don't don't know how it's going to work, or you didn't know how it was going to go. And you were this close to not doing it. But you went ahead and did it anyways, and realized that there was no really even no blood, sweat or tears involved in it, it was just a small mental hurdle, or even maybe a large mental hurdle that you had to overcome. Talk to us a little bit about your initiative versus entitlement and how that might apply to your journey so far. 

Morgan: So there's a couple things honestly, that I could, like, relate to that and, and put towards an answer for that question. But I know right at the beginning, when I was first trying to like, get everything set up, I was trying to figure out what I wanted to promote, what I wanted to do, how I wanted to grow it. I knew I wasn't necessarily wanting to go with paid advertisements in the beginning, because I just did, like the financial risk of it just like, so much in it not working. So I was like, Okay, well, we're just gonna have to go organic, and run with it and see what happens. And in the beginning, honestly, I've had a lot of experience in social media, I used to do YouTube and like, through that really pretty well when I was a lot younger and like I had a lot of knowledge and research done on algorithms, social media, how it grows different platforms and everything. But in the beginning of everything, you have to just keep going and being consistent with it. And there were days where like, nothing would blow up or nothing would get views or comments or any type of engagement. I'm like, Okay, well maybe this is just not like the niche that I should promote in or maybe this isn't for me or maybe it's not good But then you collect yourself and you realize, and just from what I've learned is like, you're starting out with a new account, you have to just keep posting and being consistent, because it's not like, your account has been there for years, and it's flooded different areas of the platform. So that's just something that I've learned that the more you post, the more you're consistent, the more you stay true to what you have that gut feeling of like, this is what I want to do. And I'm going to make it work no matter what, then like, just keep pausing to allow yourself to get embedded into the platform, basically. Because if I post one video, and I don't post again, because didn't blow up, well, I'm not gonna go anywhere, because we're gonna see my face again, like, I might get 200 people that see a video of mine, and they see my face, and then they never see anything again, because that one didn't perform well. And I just gave up. So I think that answers the question a little bit.

Dave: But well, you can't, can't get anywhere unless you are actively working in your business and doing every day. And I hope you don't mind that I do this. But I was going to try to protect your information there. I've got your account pulled up. Can you see this? I'm hiding your sensitive information there. But June, look at as I go through, these are just simply your logins to our bathroom. Okay, and you've got your business up and running, look at this folks, every single day.I mean, we don't have to get into every single one of these login attempts, what you're doing, but my point here is, is that you are engaged, you are like engaged, you're not, you know, disappearing off for weeks on end, or I mean, you're looking back into our back office every day to either watch some sort of training to check some sort of, you know, statistic or something. And you're from what the evidence shows, plus you've invested in your education, you've bought the blueprints, you've done all the things you're taking advice from your dad, like you're sharing humbly with your with your with your dad. So somehow you're finding a way to communicate humbly and asking for support. I mean, I see so many people every day with all sorts of different levels, or all sorts of different levels of participation. What's your viewpoint on if you're going to be successful with this? What is it going to take like from the day to day, as well as the long term commitment? Like how do you see it? What are you saying to yourself right now? 

Morgan: Well, I am someone who is like a very big planner. And I found that it can be good and bad, especially with this because you can plan for something, especially in the online realm. And it can completely just crash and burn and your plan just goes in the trash. And you have to then figure it out, you have to solve the problem that didn't necessarily go to plan. And you have to then create new steps and like, it's just consistency with everything. And like knowing that for me knowing that, even if it didn't go crazy or blow up in the very beginning, as long as I continue learning, and I'm continuing to research how things grow because platforms, especially tick tock I've been learning will change their algorithm. Like you never know, they could change it every week, they could change it every day, they could leave the algorithm going for a month, like it literally is always changing. And so if you are stuck in a year ago of how tic tock was a year ago, and you're not up to date with how it's working now or what's being pushed now, there's always a way that no matter what your niche is or what you're deciding to create, there's always a way for it to be able to blow up and be promoted from the platform itself. You just figure it out and research it and learn it. So I guess like my best focus is like just learning and staying up to date with what's working And, like realizing that and taking either mental note or physical note, I'm a big note taker, and I like to write things down and see it in front of me of like, what hasn't hasn't worked for me. And so all the DMS and everything, yeah, it worked for me for a while. But now, I have literally like, probably three or four hard scrolls down my DMs to get to the bottom of the amount of people that I've talked to, and honestly, probably a fourth of them is that have actually taken action and started to learn what and what I've told them. So a lot of it was, even though I'm excited, and I'm happy to help people, because I truly am, like, someone who just wants to be able to help as many people as possible. That's why I got into personal training, but it is a waste of time, especially if you're putting all that time into it. And then like, No, that's okay. Just like they don't respond to you, or they're not taking to heart what you're really teaching them that could change their life. And so just learning from that, and learning, okay, well, now I have 10 times the amount of people that I had in the beginning, and yet it's still exciting, but it takes a lot of time, and I need to put some more value to my time. So just from your own experience and others.

Dave: One of my favorite things to do is design my business and design my life. And I never thought that was possible. But today, my life is exactly what I want it to be every minute spent doing exactly what I want to do, and who I want to do it with. And that takes some time to get there. But it all but it really is about what you just sit designing my life in designing my business. And a lot of us don't realize that we have that freedom when we start this that if something's not working, we can change it in design and it works for us, you know, here's a really simple example. Well, I've got kids and another job. So I do this from 8pm to 930 every night. That's a very simple example of how you're designing your time, you're designing your schedule. There's so many more ways, so many creative ways. And one of the reasons why I love marketing so much is because I'm constantly on a mission to try to see if I can do something easier. Or if I can do something simpler. Or if I can get a bigger result with less effort. I'm constant because I've already discovered the big life secret, that money is not attached to time. That's the big secret I discovered several years ago that a lot of people still believe that an honest day's work for an honest day's pay. Bill really actually believes that that's how the world works. It's not how the world works. That's how you're, that's how somebody taught you that their world works. But that's not how the world sees the world works in ways that a billion are seldom going up another billion 24 hours, or 3 billion, or five or 10 billion. I can make $100,000 in a day, more from the internet than I have. Right? I can also make $10 a day if I choose to not take the initiative, ask the questions. How can I work better? And Morgan? What I see is just what I see. Folks will run into the first challenge that you know, say it's like setting up the funnel builder or something just lay down just lay down and just say I can't get through this I'm just and I don't believe that they're lazy people I believe that they're bad people but what are you telling people out there? Who because this is not just in Legendary? I have a family member who's a coordinator with a university and they provide the education and so forth in the students behave the same way there. So it's not legendary, not online programs, human beings behave the same way no matter what sort of, you know, thing they're going or or doing. It's hard for humans to just follow through with things and not to so what are you what are you? What sort of things are you saying to people that are not shaming because I don't want to shame people. I want to teach people but we got to shake them a little bit and we got to let them realize and give them some straight talk and say ain't your boss I ain't your mama in this is a different game in your gob. 

Morgan: Yeah a lot of people I feel like just aren't necessarily like with the mindset of problem solving or figuring out something on their own. And like that's not to their fault. Or maybe they don't even realize that's how your mindset was wired. It's just a way that people are raised or how they grow up, and their different life experiences literally molded and shaped how they act, how they respond to things. It's literally how their mindset is wired. And it's not to say like, their, the way they were raised was to the fault of their parents, or the guardian, or however they grew up. But like, our mindset can change. We just have to, it's almost like, I like to be very blunt. And I think about like, has like blinders on. And they just can't even see, their mindset is one way and they could be so much better off if it were a different way. But it's like us and I was just shaking them. Like if we shake them, maybe those blinders will just fall off. And they'll be able to see like, oh my gosh, I've been living in this state of almost hypnosis to the mindset that I've had my whole life. And it's time to like, hello, Oh, snap out of your hypnosis. And like to change that mindset and just do a complete 180 and go the opposite direction. And like, I've been fortunate enough to have parents that have taught me like, problem solve, like figure it out. And like not that they didn't help me with things, but like that was there helping me and showing me how to problem solve how to Okay, you want to go buy that new toy at 10 years? Well go clean up some rocks from outside, and I'll pay you this much. So you can go buy that toy. So like little things of like, okay figured out how can I get this toy? Okay, well, I need to make 10 bucks so that I can go buy this toy. Even growing up having that little tiny teaching moment ingrained in you. And like I said, I'm so fortunate to be able to have that. I know that a lot of them haven't been able to have that. And that's not to their fault. Now being able to have those blinders off real quick. Let me figure it out. And let me solve that problem. It's just, it's a whole mindset thing. And I know that's talked a lot about within, like the training and everything legendary, which was just a reminder for me whenever I went through it all, but it's all in your mindset. And it's all just being able to problem solve and figure it out. I wasn't honestly 100% certain about starting to build a funnel, or an email list. When I first started, I was like, this crazy. And I was like, okay, but I don't know, I did the blueprints. And I know within the blueprints somewhere and the deck was in a day, I remember they showed me how to set it up. So I'm just gonna go back, take a little bit of extra time, rewatch, and even, I honestly had the decade and a day replay on one side of my screen and my funnel ready to get set up on the other side of my screen. And I would play, I would watch a step, I would pause and I would apply it. And then I would play again, pause, take the step and apply it and like you just have to figure out how to follow steps and problem solve. And like that's really it can work in anything in life.

Dave: Yeah, it really can. And there are no rules about how you learn and how you apply. I also think sometimes maybe we don't want to cheat or whatever. And it's like, there's no cheating, there's no, there's no rules. You know, there's a lot of people who I see come into our groups or wherever they ask, like, should I reply to people's comments, should I What should I do if they liked my post, and it's like, there are no rules, our education is is is is clear, specific, except in certain areas where we where we purposefully leave it sort of ambiguous because we have to have a little flexibility in you entrepreneurs and marketers have to have the You can't be so rigid. I Had a mentor of mine when I was young, just getting clean, said Dave, and he was trying to help me stay clean from heroin on a funnel. He said, Dave, you have a rigid person who is brittle, they flake, they break. You got to be flexible, buddy. You got to be able to adjust if you find yourself in a situation that's uncomfortable. You can't freeze up and go into analysis paralysis and do anything because guess what, you're probably going to have a needle in your arm here in the next hour. That was what he was telling me. If you are flexible, you have to if you're in a place that's uncomfortable that you're at you got to pick up the phone, Hey, I gotta go to the bathroom. I need to remain, you know, to where I can move I think and the same is true. I got to be able to go through us Section, I'm setting up my funnel or something like that, I need to not let it dominate and become rigid, but I gotta stay flexible knowing that, hey, there's no rules. And I can get this if I ask or if I keep trying, or if I rewatch it, or if I walk away for 20 minutes and come back, all these little simple self care tools are really helpful. That's why we try to talk about them a lot. But also, the, the, you know, the, the, the mindset is so important around this, because, you know, if I let something throw me off, and in, turn me into a spiral of self criticism, then where am I going to end up, I'm going to end up thinking, like the world was on Taiwan, I'm on top. And I found that the number one thing that can help us be successful outside of marketing skills is confidence, self esteem, confidence, because people believe you more when you say what you say confidently, that's where the word con man came from. I mean, because all these con men from back in the years were coming forward, they were they were so confident, they would open up their, their, you know, their, their jackets, and they'd have all the wares or they'd be doing the card tricks and you run into them in big cities, people were super confident on the side of the street doing these little things, but you get your ass took if you're not careful, right? So we have to use our powers for good, right? We have to use our powers for good, because people will live to us if we're confident people will listen to us if we're, you know, if we're direct. And so to believe that those skill sets working on that, in the beginning, overcoming your challenges and building up your mindset is actually more important than getting good at all the skills, because those are things you can learn any, anytime. Those are not particularly going to take you out. This will though do you agree with that? Morgan?

Morgan: Yeah, definitely.

Dave: So amazing. Last question. I only see about seven or 8000 followers on your Tik Tok? Do you have to have a massive following to start getting traffic leads and actually start to establish your business?

Morgan: Well, from my experience, not at all, either.

Dave: I mean, man, like like 10s of 1000s, hundreds of 1000s. I think that's how people define mass, if not, five to 10,000?

Morgan: No, definitely not. And I've had a lot of people even ask me that question like, Okay, I want to get started with this great, I don't have a lot of followers gonna be able to see success. And the number one thing that I tell them is what literally helps people grow on social media, maybe not so much on tick tock, because it's just about being good at both quality and quantity. But in general, on social media, your quality, and like your ability to push out quality content and quality responses to people will take precedence over the quantity of it. So I just tell that to people, it's all about quality over quantity. So if you have like, maybe 1000 followers, it doesn't matter. Because if you're creating that quality content, and teaching people like or quality will generate quality back to you. Because if you have 100,000 followers, well, maybe they just followed you because you had one video randomly blow up. But you have maybe 50,000 people that aren't serious quality leads contacting you and your time with them. But you could have 50 quality leads for people that are truly serious about learning. And then that's 50 people that are actually wanting to buy into that learning or buy into whatever you're promoting, versus just wasting your time on his 100,000 that aren't quality leads. So honestly, from what I've learned, I don't have 10s of 1000s. And I'm slowly growing there, but I found even in my times, I'm like, Oh my gosh, it's not growing fast. I want to grow faster, it's not so much about growing fast and about a huge amount of following because at the end of the day, if you are growing a little bit slower, what I found is you're creating a community that trusts you and that are actually staying there with you to learn from you. And so that smaller amount, that smaller community, will continue to grow and you'll get more and more people but it's okay if it's a little slower because you're creating quality first and establishing that good quality foundation. 

Dave: That's true. That is so true. There was a concept or maybe worse or something but it was a good theory. And I think it proved the point. Several years ago, there was a thing called 1000 raving fans, you can build it there was somebody who's who is talking about that a lot. And I tend to believe that I tend to believe that you can you can build a business with less than that with with a couple of 100 dozen raising raving fans. You know, I think we put too much value on vanity, I think we put too much value on numbers, how big are they? My followers are not? Followers are not. You know, we start to just again criticize and compare ourselves to others, instead of leaning in and focusing on those people who are listening. And that's one of the things that I agree with Gary Vee about? He's been saying this for over a decade, even if you got one person on even if you got one subscriber, right, you got one person who's listening, give everything that person, because how do you do it for that one person is how you're going to do it for that 1000 people in that 100,000 people. And I see a lot of people who think that, you know, well, I'm going to do it a certain way. Now we've got 500 followers, I have followers, and then when I have 100,000 followers, then I'll be somebody different. Like that's not how it works. You become the content creator and marketer that has 100,000 followers before you have that 100,000 followers, you act as if you already have that, and you deliver content as if 100,000 People are watching it, if that's what you want. And I see every comment that comes through. He disagrees when I say I think it's that your mindset is more important than your skills. Well, here's the good news is go out and create results and come back and be a guest on the show. And you can have the limelight and you can tell us how it is. Right now, though, based on 10s of 1000s of students that I've worked with over the past over 10 years. I see people's mindset taking them out every day all day, if any one of you inclusion isn't careful about your mindset, don't you want to just like it's taken me out before, we gotta be real careful about how cocky we are about what we think or believe is true and right about this business, because capitalism has a way of knocking us right off of our pedestal. But, you know, I, I really, I really hope that everybody hears this one thing and anything else today is that quality versus quantity, not. But I love how you said it. Morgan is the if I've got one or two followers, to give them everything that I got, let me give them everything that I got, instead of the 10. Or, or thinking that I need 10,000 or 20,000 Before I can really show up and I can really give everybody the best. That is a lie that we tell ourselves. That is bullshit, right? And it never that is the fantasy, you know, success at its best. We have to somehow figure out a way to begin to become a successful entrepreneur, in our mind, before we actually become physically, because we attract like, like you said, what we put out there into the world, we put out quality content, we are going to attract quality responses in quality people. But if we're putting out crap, we're only focused on and that's a hard pill to swallow. Morgan, that people say, Well, my TikToks are not taking our contents, not taking it off, take it off, we'll just say it sucks and it needs to get better. And that's okay. That's okay. It's like we're so afraid to suck at the beginning. It's like it's okay just to suck. It's okay for your content just to suck and not be good at the beginning. And we need to give ourselves permission while training our brain to become successful entrepreneurs, meaning that we sort of begin to act as if we're already successful. And that's a different thing, right? Because we're managing reality and we're managing what we want to happen, i.e. our vision. That's what this is called, that I'm speaking, called your vision. And if you're not out there every day speaking your vision confidently not arrogantly. But confidently. It doesn't matter if you have 100,000 followers. Probably not going to take much action because they're already sniffling. You sound or seem skeptical about what you're doing. Double whammy They're gone. So we have to pull up about that quality in what do you need to feel confident? Well, each one of us needs to be a little different to feel confident. Some of you need to have every single piece of information and perfect before you can sound confident. Well, that is a recipe for failure. So if that's you begin to work on that perfectionism. Others are a little bit more flexible, willing to kind of take and put some things out there. And then there's others who are maybe like Morgan, who are a little bit more flexible and a lot more willing to try new things. And that's okay. Just need to get ourselves some form of stability. Where we realize that I gotta put out quality stuff. Regardless of the response that I get, I need to begin to cast my vision, believing vision, actually begin to speak my vision, because guess what, if I don't believe what I'm saying, nobody else is going to believe it either. And that's the tightrope that we as new entrepreneurs walk and that's why I say it's a mindset thing. Because I have worked with broken funnels, I've worked with shitty funnels, horrible bridge pages, landing pages, that's hardly said anything at all over the past decade. But as long as the content that I said, spoke, taught, educated or entertained people with previous knowledge of getting it, as long as that content was on point, and created enough curiosity or value, they would win to the funnel, and they would go through the process. But if that content is at the end, that's why affiliate marketers or our original ads are so important, because that's the first touch, that's the first thing they see or hear. That's why you as an affiliate, it's your, your the first thing they see or learn out there about a particular product, but more importantly, what if they've already seen that before it is your attitude and energy? It's going to stop them as they're scrolling? Right? That confidence or something that you say something that's quality that you put out, versus all the other lackluster content out there? You believe what I believe it's actually easy to succeed out there, Morgan, because mobile phones are willing to do the work. I do.

Morgan: I mean, I certainly wouldn’t say easy, but it's achievable. Your whole mindset thing I know, we just keep relaying that over. But that is literally the number one thing from what I learned. I can also just speak for anybody that is also a perfectionist and like, isn't like to their true nature isn't very flexible time. And I truly am someone who has been a perfectionist likes plans and doesn't like when plans change or like I wasn't asked. But I learned along the way and for years of just growing up and like I'm 22. And I don't have like all of these years under my belt yet. But I've learned to be able to turn off that perfectionist button, a light switch basically and just be able to be flexible, like I've had to force myself to be flexible. And to realize that my level or my view of perfectionism isn't going to be the same as everybody else's. So I could put out a video that I'm like, oh, not every single millisecond of it is exactly perfect the way that I want it to be in my eyes. But to almost everybody else, it could look like an extremely amazing quality, good, perfect piece of content, because they're not looking at those little miniscule things that I'm noticing. It goes back to the same I tell my clients to in personal training, you are your own worst critic. You're the one that sees your body every single day. And so the little tiny things that you're picking out that you don't like or that you want to change. Someone else sees it and likes it and I have to tell myself that too. There's days where I'm like about my body or I hate this about my progress in something but like no one else sees it. It's just me so you're your own worst critic, no matter what it is that you're criticizing about yourself.

Dave: You know, one thing that I've started to do over the years as I've really kind of learned about how hard I've been on myself and how hard others have been on me to in life in certain periods of my life is really really try to be gentle with myself, you know really really gentle with myself because I think our biggest when we talk about mindset, and I absolutely continue will will go to my grave with your mindset being the most important and most difficult thing. Come. You know, I've talked about the mechanics and the dynamics here for nearly a decade. And in this industry, everybody thinks that what you have to have what they need is the mechanics, it's like, well show me how to set up a funnel. I just need somebody to sit down with me and, you know, help me point and click step by step. And there's somebody watching this right now. That's exactly what I need. And it's like, that's, that's available, we can email us and we'll do that for you. Drew is one of our marketing coaches, and you can email him Juru at legendary marketer.com. And he'll get on for a small fee or a reasonable fee and help you set things up. But also, what I encourage you to do is learn how to set it up yourself. You know, I'd love to sell your coaching and I mean, I we could sell coaching all day long here, you know, and we do we just prefer to push people into our video programs, because then they gotta learn how to do it themselves, you know, and everybody thinks they need the mechanics until they are face to face with those dynamics, meaning that mindset and all your limiting beliefs. Your mindset can get you through city set up funnels and learning new skills, but your skills can now be overcome by a broken mindset. It can't do it. I've seen wildly skilled people who I mean, they can overcome their limiting beliefs or their addictions, you know, they self sabotage. So this mindset piece is the big piece of the iceberg that we don't see. And nobody talks about it. It's one of the reasons why we talk about it so much. The reasons why I challenged let me show everybody this because I also want to shout this gentleman out. Troy Troy award over the weekend was inside of our legendary business blueprints group. And he said about giving up on click funnels and going to LeBron and other sites. I have been trying for three days, set up an account and can't get past the second page HIT button to make payment and says I didn't fill in the username and first step. Go back and it's always there. I have attempted at least 10 times the last three days and can never get a hold of customer support ideas, please. Now, simply trying to bike funnels, he's not even inside setting it up yet. He's just trying to buy it. And something is wrong. I know what it is. But what I do know is that we refer people to click funnels every day, here at legendary by the hundreds, they've got 100,000 customers, they're good at converting sales. So I had a feeling that it could be on the side. And this is a mindset about to give up. Okay, there's no sizzle. In this. This is a mindset thing about difference. Remember, this is a legendary business blueprints member too so I took it upon myself to come in here and talk to Troy. Roy never heard of a person not being able to sit down and buy ClickFunnels, they have over 100,000 active clients and we send clients every day who sign up with all due respect. If I were you, I would at least consider the fact that I might be on your end instead of running away from problem solving. Don't complain about it. Don't tell anyone how hard it is, just figure it out as long as it takes until you win. Not Click Funnels or anyone else. Don't give up and don't complain publicly until you win. Then go tell everyone how you overcame the challenge and how you can help them overcome it too. Because that's what entrepreneurship is all about. That's how you make money online or move on to the next one. The next one, I believe in you and that you say this right? And he came back he said wow, man appreciate the pep talk. It's a mini meeting with the owner of a multimillion dollar company to reach out for advice and encouragement. Thank you for showing me if legendary, you know, average Be Legendary and I just said look, I'm no different than you are someone who believed in me. I'm simply passing that on and thankfully getting paid for. But here's what's most important. The next day, he comes back in and he posts in our business blueprint regroup. A small relapse, and this afternoon went back into making excuses for something that wasn't for me instead of putting my head down and powering through with resolve that I can overcome that obstacle. Dave reached out with encouragement and belief in me to get my head right and back in the game. Nowhere else where you get support like that. It's just punctuation for me that markers of progress Um, they've allowed me to achieve F ledge F average. So why did I share that with y'all? We'll wrap up here in just a minute. And we'll let Morgan go as well. But I thought that was important and also wanted to shout out. Because Charlie was right in a certain scenario that many of us are in every single day where we're having some challenge, and we're about to give up. About to give up here. The cold, hard truth that nobody's told you before, is nobody really gives him worlds a cold place, the world is going to move on and they're going to buy from CES, nobody's going to come and rescue you. Nobody's going to usually urge you even, I can't encourage everybody. But when I see something like that, I'll come in, and I'll take time to respond if I can. And for me, that is the greatest gift that somebody can give an option is just to believe in them. It's just to encourage them. And that Troy and not not a skill thing, he probably is a skilled, professional or tradesman, I would think he's probably done a lot of things in his life that he's good at and skillful at. The mindset thing, and you always know, it's a mindset thing, when somebody says, I'm about to give up. It's fine. What do you tell me? Just give up? Right? I mean, a lot of us, we come and save us, and we want to be the victim. So we're always like, I'm about to give up. Because we, when we do that, usually people come running. But we got to stop doing that. Stop doing this wrong, people are coming to run, try jumping into enroll in a program, where I gave them some real talk and responded to it. He could have just as easily Morgan and you know, this too, you've probably come and confronted clients, he probably could feel a bomb out of here. But he took that in. And that's what this is all about. And you know, thank you this morning. I know I ran on those examples and so forth. But things were shedding light on that morning, Morgan and reminding us how important it is to, you know, stay mentally sharp and strong and work out our mindset as much as we work out our physical body. Yeah, yeah. And the final word goes to you, what would you like to leave people with this morning.

Morgan:  I'd honestly like to just say that, that whole thing of your mindset and working out your body working out everything goes all back to why I named my, basically my business wealth beyond boundaries. Wealth is in so many different areas. And if you're just focused on wealth in the financial aspect of what the world has created wealth to look like, then yeah, you might get a new one. But you could be really suffering physically, mentally, emotionally, spiritually, in every aspect, except for that financial and like finances, won't. Everything. Yeah, they can buy a bunch of stuff and everything. But you have to work on those other things, as well as your actual wealth to be thriving and be successful and just be living truly the way that I live. in all areas, being healthy and strong, and just living wealthy in every aspect of your life.

Dave: Yeah, yeah, it's interesting. I agree. So often, we go to do just not physical fitness, but we, you know, we neglect all those other parts of the emotional, the mental, and even the spiritual side of coming on Morgan, tell your pops up and come back and see us for round two, if you would. Yeah. Thanks. So all right. We'll talk to you later. My friend. Wow, you know, it never is. You know, it never is. It never surprises me. It never is. I'm always in constant awe of the people who are in this community. And no, one of you is mean to this community. And I know that this is a little bit sometimes can get a little bit rough around the edges with things that I say and it may feel like it's coming across in a way that I don't care or way that I hope it does. Because for each one of you, I want nothing but the most success and the most happiness. When I meet you all on the offensive. Can you tell me about, I mean, you know, a lot of you have become my friends. And I've tried so many different things over the years, you know, to try to encourage and empower others. And I think just sometimes now in my old age or older age, I just, you know, I just shoot it a lot more direct. And so if you're if you're new on this show, and you're just kind of listening in and tuning in to some of the things I say, and we say every morning, like before, I did just take it in, just sit with it for a minute, the way that I look at things to decide whether I need, just like, I need to gently ball that right down on the table and not eat. Or I need to really take a look at it. If it does a little bit. If it does move my stuff on my gut a little bit, or makes me angry. Sometimes I need to take a look at that. Because I know that I haven't had a whole lot of people in my life, who have been willing to look me in the eye and tell me the truth, even when it was uncomfortable, even when it was ugly, even when it didn't even when it made the Messer bad. And so I also feel like I'm at a place in my career, where I'm okay, just give it to you. How I think that it is and if you like it cool, chill, stay. Let's grow if you want peace. There's so many gurus and goblins out there. We can all find exactly what we're looking for. What we're looking for here is not average. It's Legendary. We'll see you back here tomorrow. 

Below is the transcription for this episode:

Dave:  What's going on my friends? It's your boy Dave. Good morning. It's Friday So what is going on today, my friend, I'll tell you what's going on today is we have an introverted stay at home mom, who gains 90 to 5000 followers in three months. That's what we got. Kayla, welcome to the show. We are live now.

Kayla: Happy Friday!

Dave: Came on and I and I and I and I scared the living crap out of it. I was like, we're alive and she was like, and I was like, No, we're not actually live yet. But we got 35 people so far. Yeah. Hi. Welcome on. So what's up? How did you like what you were looking for? Tell us a little bit about your story and where do you live and why did you want to come join us in this crazy world of internet marketing and all that good stuff?

Kayla: Um, well, I'm in Missouri, and I became a stay at home mom at 19. And I knew that I didn't want to send them to public school or to daycare or anything, so I'm like if we ever need to get that extra income it's gonna have to come from me. So I don't know. I searched for a long time. The only thing I could ever really find was direct sales. And I knew I wasn't gonna go from house to house because that's kind of what that was back then. And then in 2015 I was invited to a Facebook makeup group party thing and I found out that she was in direct sales. I was like, Oh, well, this is perfect. I can't find it so I don't find it and I wear makeup so this is silly. And I found a health and wellness company that kind of did the same thing. So I'm like, Okay, well, I'll just go from this company, to this company. And I made a few sales there too. And I actually was doing okay, but then I didn't know about self sabotage, I guess and I quit and I was like, Oh, well, this company's doing this too. So I'm just from there. I just kind of went from MLM to MLM. Never really doing anything. And so I'm like, okay, MLM is not for me. I have to figure out something else. I found Amazon FBA and I did that. I did pretty well with it. But then I was getting a bunch of customers sending products back for silly reasons. I couldn't resell them. And then I was getting a bunch of I think it was IPA claims or something from companies. So I'm like, This is too much. I'm not going to do this. I'm barely even breaking even so I went on YouTube and tried to find something again. I did find affiliate marketing, but it was confusing and I didn't really understand it. The email stuff and funnels. I'm like this. I don't understand that at all. And I found Etsy print on demand and again, I did good with it. I got sales, but you know, after you make a sale on Etsy, then I had to pay this. And then I didn't get paid until they educated me. So I didn't like the transaction, that transaction. It was too much and then I was rolling on TikTok one day, and I found somebody talking about the, you know, 15 day challenge. And so I signed up for it. And I took the course and this was in August, I think of last year. And I took it and I was like, oh, again, the email funnel thing that's too much I don't get it. So I was like, let's try.

Kayla: So I did. I don't know why I did it. This is silly. Why am I doing this? I don't want to send hundreds of cold messages to people today. I don't want to do this. And I was talking to my husband in March, I thought of this year and I was like I've gotta quit MLM once and for all this is not for me. And I'm like, You know what? I took that $7 course last year. Let's do it. And I didn't retake it. I was just like, if I think about it too much if I take the course again, I'm just going to quit on myself. Again. So I made a TikTok and I just did it. And now I'm finally going back through the course again. And that's probably to hear

Dave:  Oh, holy crap. That's incredible. That's incredible. I love it. I love it. So you know, it's funny because I was . I'm just reading and working on a copy of our, you know, of our sales, our video sales letter that sells the challenge and kind of all that stuff. And it's hilarious. I was just I was it was looking at this, this part where it's like, where it's like Shopify Amazon pitching load pitching lotions, potions and pills to your Facebook friends for your latest MLM or Bitcoin Ponzi scheme agency consultant, this that Amazon's shot up right I wonder if you remember that part in the in the sales video in I just wrote man this guy's got me pegged. I was the same way though. You know what I mean? Like I, I'm able to write that and talk about that and I think Brittany probably says I feel like she's just my autobiography. Oh my god for me too, though. Like, like, I am Hey, let me tell you something. Folks. If you're listening to this show, we will never ask you for money we will never like on the show via direct message. Do like for real stop responding to these people, you know who are messaging you stop giving people money over you know random stop buying coaching from scammers just we won't message you and ever ask you for money. I don't own any bitcoin so I will never ask you to get into cryptocurrency just FYI. Okay, so um so yeah, I'm that sort of biz op junkie and I can say that because I was an actual junkie at one time. But but but you know, I was a biz op junkie man. I was an MLM junkie as well. And I think it's just like, I don't think there's anything there's nothing wrong with it. It just shows that you're really hungry and like you really like you're made for entrepreneurship in my opinion. Brittany, if that's your autobiography, then maybe you really want to be an entrepreneur. You know what I mean? And don't stop, don't quit before the miracle happens. Every entrepreneur's journey is one of massive rejection, massive failure at first, massive hopelessness even that's what life is about. And I don't think we want to. I don't think we want to talk about that as much as the struggle but life is oftentimes about that, that beginning struggle, like when you're learning to walk, like you say, you're a mom. Remember when your kids were, you know, they struggled with everything, you know, we struggle with everything, but then we get it, you know, and then we live the rest of our lives and don't remember the struggle. So I really can relate to that. And I think a lot of people can, whether it's Amazon, the UFC, or the UFC, the UFC is another thing we had to print on demand. That's another one that I guess is pretty popular lately and just the print on demand in general, right, you know, like the, the selling the T shirts, but what was your What did you think when you started going through the train and look like if you're selling just nothing but low ticket stuff, you're not going to have enough profit there to actually ever build any real kind of riches or wealth like it's you might make some extra money but you're not going to do that click with you like what is your going through the challenge and go into the training about this information and in this business model that we teach here, which is more premium price selling information, courses, coaching and events or being an affiliate. Click what light bulbs went off and you're like, wow, that's this is so much better or smarter or whatever. Then MLM or then low ticket product selling?

Kayla: I did like that. I don't have to really spend that much time really even setting it up. I know what you have on demand. It takes a while to kind of do the designing and all that and whenever you do sell one I think I profited. Like four to $5. And so I'd have to sell a lot of those to even equal just the one 1000 sales that I have had here. So I just really liked that a lot. It's a lot less work and a lot more profit.

Dave: It is less work for more profit. That's true. I don't I don't have a problem with that statement. I gotta be careful because I can't make it seem like the spokesperson like this takes no work. It does take work. It takes hard work, but it when you compare it to, which is what you just did. You compare it to the other things out there. Both the setup but also how about the marketing, the chasing friends and family in that is so painful. It was so painful for me to do that and I just didn't know any other. I got into Network Marketing, which is MLM or direct sales as you called it. I realized there was a lot of networking they were telling me to do, but they weren't teaching me anything about marketing. And so I was you know, I was going around like it was 1915 and our business cards and putting signs in my yard. And even in 2009 or so when I got started it felt outdated then it had to have felt outdated to you now, in recent years, right. Plus we just recently had what we had with I don't want to make. I don't want to trigger the algorithm here to block this video. But y'all know what's been going on over the last couple of years. Writing really couldn't be face to face with people you couldn't knock on doors. So how do you view these skills and like a business like this where you can run it from the internet, you don't have to interface with people like just as a mom in terms of safety for your, for your family and in terms of just the you know, the difference of getting out there and prospecting in hunting versus be hunting versus being the hunted and people coming and following you on tick tock how much how much different or better is one than the other.

Kayla: I mean, I like it a lot better because I am really introverted. I don't really like talking, talking on the phone. So it's like a miracle that I'm even doing this right now. So I don't know I like it better, a lot better because like I said, I don't like talking to people that much. So it's a lot easier for me to really second, like really think about doing this but I'm like you know if I don't do it, if I don't get out of my comfort zone. I'm never going to be able to better myself. My business online and stuff like that. So yeah, I figured you could do it.

Dave: I mean, even if it's just for education, I just don't like it when people are like researching and doing their research about spending $7. I wonder if they research that much before they go get a coffee for a new coffee. Then usually we just walk in. It's just the information whether you use some of it, use all of it. It just amazes me that we're so hesitant as people to buy something for $7 Especially that so many people are talking about and it has to be good there's you know, people are still Why do you think we're so skeptical is because we've been burned in life. Why are people so skeptical? Is it because they just do it because they don't trust themselves? Like is it because we've done so many things in the past but like, what have you found that's helping people to be a little bit more comfortable listening to you and in following your recommendations and actually buying into your links and stuff? How are you dealing with people's skepticism? You know, I guess overcoming it or helping them overcome it? 

Kayla: Well I do just tell them to ever message me on instagram if they ever have any questions so I feel like maybe just being personable with them maybe helps. But I do have a lot of hate as well. So I just try to ignore it as much as possible. But yeah, I do have people like saying, Oh, you're a scammer and stuff like that. But, I mean, I know I'm not so but I do have a lot of accounts already pretending to be me. So that's also kind of hard right? Now trying to get those kinds of cancellations but TikTok doesn't care.

Dave: You're a rock star. I mean, look at that. You've got you've got people who are creating accounts, you know, sometimes our problems, you know, we get into the business and then we're like, I can't believe this, but it sounds like a pretty good problem to have. I mean honestly it looks like you know, people are really making moves out there. You are making waves if people are trying to, you know, trying to be you, you know it poses you because you have influence out there on TikTok and stuff you had said something a second ago. What was it that I wanted to comment on? Maybe the well I talked about somebody had asked the question about how do you go live on tick tock as an introvert. How do you get in front of the camera? How have you been calm? I mean, I don't think being an introvert is bad. I'm an introvert. I just get extroverted when I need to be, but I actually prefer to be alone and prefer to recharge and rest up on my own. So how have you overcome any if there was any I don't know. Maybe there wasn't any sort of shyness or anxiety or anything that you had coming up in you. That maybe was from your feelings of introvertness or whatever. How have you overcome those? How have you overcome that to go live? To shoot videos? What do you tell yourself? Just what does that process look like?

Kayla: Well, this is the first time I've ever been live. So I I've over thought it like the last two weeks, like okay, what am I going to say I practice like talking I'm like when I'm even nobody's going to ask me. I am used to just doing tic TOCs where if I mess up, just delete and restart. So I don't know I have always really kind of liked making videos. So that kind of came a little bit easy to me, but again, I don't like it, delete it and do it again.

Kayla: So overcoming this I just kind of I don't know just did it.

Dave: So you've not even gone live a single time on Tik Tok and you've got 92,000 followers on TikTok. Yeah. Unbelievable. Absolutely. Unbelievable. What do you think that is? Due to what you know, what do you think ? Did you have videos that went viral? What is the large follower count from?

Kayla: I'm probably just sharing as much value as I can. But I do think a lot of them have come from one video which has four million views. So I think that is where most of them have

Dave: It was nice. But you're consistently followed. You're consistently putting out something of value every day multiple times a day and you're, you're you're not what I get what I get. The sense is that you're not just trying to go viral. Like that's, that's what it sounds like. Could you talk a little bit about your mindset around that even though you have had a video go viral? And how do you deal with that guy? Again? Like what's your mindset around the long term? Or what are specific things that you're doing? Do you try to create videos to go viral? Like, well, what's your mindset around creating content?

Kayla: Well, I am just trying to share value, but I'm also trying to figure out how I can kind of stand out and be just a little bit different than everybody else out there. So trying to kind of be more myself, just kind of like, odd and weird, and just sharing my story of hiring my husband because that is something that I want to do so at the very top of my very first video that I have pinned, it says follow my journey. So I'm just trying to kind of be different and have something for people to kind of follow along with and see if I can do it. Retire my husband so

Dave: Well, I think that is an incredible story. And you know what, it's interesting because I could really just pull it out of thin air. It's just a goal. And I'm not saying you're not serious about it, but it's a wonderful thing that you can just you can talk about and man if you all don't have something that you can talk about, like that of why you're doing it. And I'd really, really invite you to consider it because Kayla, that is such a powerful, kind of, kind of, it's sort of like the video of my dad where I bought him the truck. Have you ever seen that?

Kayla: I'm not sure

Dave: Man, you must not remember that sales video because it's right in the it's right in the sales it was so long ago. Remember you got started then you joined a few MLM since then. But you know, that is like people. People want to follow and support somebody who's on a bigger mission. Somebody who's doing the mission to retire your husband is such a powerful mission and it's something that as a fellow married person, and as a fellow human being who has loved ones, I can really connect with that. I can really connect with that. And so, man, that is a powerful focal point for your content. I love it. And I would personally say just sure there's probably a lot of things that you can do. And you will figure it out. As you as you know as you test things, but I would focus more on just honing that story in and honing that why in and then practicing, you know, how do I communicate that in the most powerful way to people? And that's what really storytelling is all about. It's like how do I tell this journey that I've been on for the past couple of years, like wanting to retire my husband wanting to be a successful stay at home? Mom but I got pulled in all these different directions and joined MLM after MLM and now I finally discovered something that's moving the needle and I could feel it. I'm so close to that breakthrough of being able to, to actually realistically have a chance to retire my husband. I love that message. And I just hope that you'll continue toward that main focal point of your of your kind of whole entire business because and it's just something that everybody can, can can can connect with whether they want to retire their husband, their wife whether they want to, you know, buy, buy something for their for their for their mother or father, you know what I mean or take care of somebody who took care of them. It's such a powerful storyline. Whereas if your goal is to make money for yourself in a bigger house or something like that, like that's not really a powerful storyline that people want to get that people will rally around, you know what I mean? So, that's why it's not it's just it's such a it's such a that video that I have given my dad that truck is probably a piece of content that I've got, like the most feedback on, you know what I mean? Because people identify with that, you know, it's something that's like a real dream for people. People know, that's what life is about. Like they're like, life is about like That's good stuff. Whereas you know if you and I were out there on there and it was just like Man, I'm really trying to get this Lamborghini man this thing is going to just crush it when I you know, people are like whatever. So awesome. Awesome. What else are you talking about that's working really well, what other things have or what's not working well? I mean, I always love to hear stories of things that you tested that didn't work out so well. But, what else can we learn from you? Um, I don't think I'm consistent.

Kayla: Don't overthink things. Don't compare yourself to people. That's kind of where I feel like I always messed up before was comparing myself overthinking everything. Not staying consistent. This is the longest I've ever stayed consistent with anything. And even now, I even kind of took a little bit of time off when my brother came to visit and so I didn't really do anything at that time. But I just got back into it and stayed cool.

Dave:  Do you know your passion? Do you know Are you aware of when you start to have a feeling or have something come up that kind of triggers that sort of that destructiveness? Or is there a certain story that happens that you begin to kind of tell yourself or a certain anxiety that happens that you think Oh, I gotta have more money or something? I gotta, you know, is there something that you have identified that happens that gets you started down? Like a distraction on to something else? 

Kayla: I know I have seen like other people. They're like, Oh, I made you know, this many 1000 a month, my second month, and I'm like, Oh, well, I didn't make that much my second month, so maybe I'm doing something wrong. Maybe I should move on to something else. Or like no I gotta just stay consistent. Everybody has a different story. Everybody has different results. And I know that if I actually stay consistent with something, then they finally work and do what I want it to do.

Dave: And also, also, you don't know if they're telling the truth. That too, that's the other thing. I mean, you don't know the whole truth. Sometimes they might even show you a screenshot but you don't know that they really spent a bunch of money on advertising. This is why we have to be so careful who we listen to. This is a great example. And this is a great moment to talk about this and um, I just want to talk to everybody because I feel like you. You brought this up, you know this thank you for that. But, my friends, we are too gullible. You know, we're too gullible is what it is. We're naive or gullible. I am an entrepreneur, I'm a business, I'm a business opportunity seeker so I see opportunity and everything. If I walk in and see something going on, and they're not it's not a business I'm what you could turn this into a business. I mean, that's just how we think. And the problem is, is that we're so motivated and positive and gullible that we get on social media we get in that email inbox and it's thing after thing marketing pitches from savvy marketers, and we get sucked right in. We got to stop being so gullible, you know, and I do too. That's that. I mean, we call a spade a spade. We can't, we can't, you know, we can't BS ourselves about why we get distracted. It's not because other things are better opportunities or we can't make money with this. It's just because we're just distractible and gullible and we haven't built the muscle of focus and we haven't built the muscle of saying no to things, which is your most profitable word you'll ever learn to say. Because the S is not it is not a yes is going to get you a loan, Baroque, and then you're gonna wonder why where everybody went, where is everybody? You know what I mean? I was just, I just had all this money in this amazing life. So, but people will use and abuse us if we do nothing but say yes, you know, oftentimes, even our loved ones, you know, will take advantage of us. So we really have to learn to say no and see through bullshit, because, and that's why it's important to learn marketing so we can ask people questions. Well, how much money did you spend on advertising? Well, is that your gross number? Or is that your net number? Is that the total amount of sales that you made? Or is that the total amount of money that you collected? A lot of different you know, you know, there's ways that people make things seem better than they are. And the truth of the matter is, we have to stop trusting other people, more than we trust ourselves. What comes up for you, as I say some of these things, Kayla.

Kayla: Yeah, a lot of people just try and make things look a lot better than they are telling you hey, you can quit your job in two months by doing that, and definitely need to learn to say no, because obviously you see where Yes, got me it got me from this to this to this within seven different seven years. I made so much and that's what yes got me was a 1000s wasted in MLM companies and nothing to show for it.

Dave: So yeah, yeah. The truth is, and this is the truth to swallow. But this is the truth that we have to come to terms with if we want to be successful at this. Is that all those MLM that you and I were both in? We could have been successful if we had focused on actually finding it if we knew how to market better. But the truth is, you and I were both the same exact way. Okay. Your story is my story. But seriously, I mean, I was in skincare. I was in numismatic coins. I was using cell phone MLMs. I sold everything from lotions, potions, pills, and everything in between. The only thing I haven't sold is the fat wraps and the sex toys. You know what I mean? Haven't haven't sold those. Yeah. Those are great. Those are great. If they work, they're fantastic. I'm just a little skeptical. So, no, no, no, no, no. You know, it's like, we hate to say no, because we don't want to offend people or let others down. But yeah, when you get in and you start a business no is going to become your most profitable word. And it also you know, it also comes in to invest in friends. How is your family you know, how are you navigating family? How are you navigating your husband or anyone else? Who knows you and your story with businesses and how are you approaching talking to them about this or telling them or what do you not tell like how do you integrate your family and for instance, in your business how do those go together or not go together?

Kayla: Well, they have known my back and forth and this of everything, and this time I told my husband I'm like, don't tell anybody. Just let me do my thing. See if I can actually do something. And then after I started making sales, you know he got excited. He's like, can I tell them? I tell them? I'm like, Yeah, sure. You are. Well, my mom thought about it. I think she was a little bit of that. I didn't tell her. But whatever I did, she's like, well, save me money this time. I'm not gonna buy the court

Dave:  No. Want to make sure you got that. So yeah, so yes, yes. Don't tell the family. How many times have I heard that? I'll just show you know, like, sort of like, you know, yeah, I didn't, I didn't, I didn't even tell my spouse. You know, because we had done so many different businesses or whatever. It's funny, but now it's amazing. Isn't it Kayla? How quickly do families become supportive when checks start coming in with all the words that you said? One was as powerful as that to check that commission right. Just to convince people right sometimes you just and I think I think that's powerful. I think that's a powerful mindset that, hey, I'm not going to get into this business and go trying to convince my spouse and even explain myself to everyone as well. Isn't that a lot of energy? What I would recommend everyone do is something that I learned a lot later in my marriage and I wish I would have learned that a lot. A lot sooner, is to really go to my wife with some vulnerability and say formula. I've done a lot of things. But I want to try this as your love and support through this. But I don't want to just tell you to tell me I don't want to just support you. I also want you to tell me how I can make you feel loved and supported as I'm as I'm starting and launching this business. So now suddenly, you're not just and this is the value proposition as marketers and as wealthy people. We have to understand what gets people to take action. How do we influence people, right? Because when we influence people, and we learn these skills, persuasion, we learn how to deliver value, like really stack value, so people can't say no wealth comes you will become wealthy. If you learn the skills that may not be now maybe later, but you will become wealthy. And my wife what I learned was, I can't just take, I can't just ask my wife for something I have to make. What I'm giving her is more value than what I'm asking her for. It's such a tip , it's such simple marketing that I overlooked for so many years in my relationship. And what ended up being more valuable was me just asking my wife how I can make her feel loved and supported. That was massively valuable to her. Instead of just asking her for something, support me and sacrifice something that you're doing so I can build my business. You know, I flipped the script. I said, Hey, I'm gonna be doing some stuff. Certainly have your support. But what I want to make sure I do is while I'm doing this how can I make you feel loved and supported? Just flips the whole script on him and now all of a sudden? You know, I really started connecting with my wife a lot more that way in our lives. In marriages begin to so but yeah, I mean, for anybody who's listening who's having a hard time connecting with their spouse over this. Your spouse is not the enemy. You know, your spouse is the person who's been by my side throughout all this. And they actually deserve to go above and beyond to try to make them feel loved and supported as I continue on this mission of entrepreneurship, which isn't always easy. And that's a little bit different than my initial attitude towards my wife because I was like, You're not supporting me, you're not being and she was like, Yes, I you know, it's a simple question. You know, it's like, I'm asking you for something without giving anything in return. Most people are going to be resistant to that. You know what I mean? Even if it's a loved one, so yeah, cool. So anything comes up for you on that with the family thing or you agree with that or or, I mean, does that have worked really well with your spouse and besides just going and making money?

Kayla: I mean, he's always been supportive. He didn't like spending the money that we spent on all the MLMs. But I just always, since I do stay home, I don't really talk to anybody. So I've just always been kind of trying to connect some sort of purpose to something. I think that's why he's always been there with him and I understand that that's that's yeah, as a stay at home mom, you want that purpose? 

Dave: Right. It's crazy. How a weird society I guess just thought that, you know, that was for almost like, there was a time where we're where society really, really thought that that was nothing. And I can tell you with my wife and person after person that I've talked to me and I'm obviously not a woman. But I get that I understand that like you want to, I get that. I mean that that makes so much sense. And I will know you know, women and even some stay at home dads who have really truly built some significant income and who feel so fulfilled because they are able to contribute and help out in the household. So I know that that is happening for you in a major way. And I'm happy for you and your family for that Kayla, like are really doing a great job, keep it up, stay Legendary and maybe you come back and keep us posted on round two and tell us how you're doing here in a couple of months. Okay, you will and to do that.

Kayla: Practice going live.

Dave: Yes, yes or just come back and do your second live with me. I mean, you seem to be doing okay without going live but absolutely. See that next step. But at the end of the day, you know, I like to do marketing and what I like to do so I just also want to remind people that just because everybody says “go live” Kayla has built up a decent amount of leads.

Kayla: My email list is between 2500 to 3000 something like that.

Dave:  I mean, she's got a 3000 person email list. She's got a 92,000 TikTok follower count if she's never gone live  you know. So I love to prove the status quo people wrong, you know, the people who say that it's gotta be done in the summer there. One of the reasons why here at legendary we leave so much room for that personalization. You know, it's not just one way there's principles that have been true. We teach them in the business blueprints, we teach a lot of them in the challenge. There's principles that have been true for the last 10 years, but the platforms are slightly different and your story is different. So own it and communicate it in a different way. But you know, going on, not only weigh it Sure. Is it a way should you try? It absolutely should. If you try it several times, and you just hate it. You're getting results with something else. And double down on what you're getting results with. And I think that's one of the biggest like most common sense marketing principles that a lot of us overlook, and I see a lot of successful affiliates do this. I've seen people who have made a million dollars in our affiliate program and then stopped what they do. What we're doing, and then just went off and did something else and made any money. I'm serious, like, are actual people who have this happen all the time. So if you're not going to be able to continue what you're doing sense of doing something for a month or a week, find something that works that you can continue to do my friends said and pointed out Kayla, the comparison itis of looking and watching everybody else in believing every word that they say automatically just assume that people are bullshitting. So you don't have to get all up in your head like oh, they must know so I don't know. You know what's working for you. And I assume that other people are lying about their results so you don't go and get sucked off. sucked into some rabbit hole, you know, some real acid anybody here today because it's not always about getting uncomfortable in doing what everybody else is doing. If you have something that's working, it's different. In the long term, it's probably going to be better. Right? So we don't always have to do everything. Should you try it? Yes. Yes. But we don't have to do everything. Find something that's working doubled down on it like a son of a gun. What's an example of doubling down on it? Well, if you had one account you you went live a couple of times you hated it, it you didn't get results from it like you really tried to get better at like yo, this is not the results that this other stuff that I'm doing is getting double down on it, create a second account, create a third account, right? And just posting videos that would be an example of doubling down instead of trying to focus all of his time and energy on something that maybe isn't working and that's not within your skill set or whatever. Double Down. Do more of what's working, focus on email marketing more focus on writing. Focus on the skills and multiplying that across multiple platforms and multiple accounts. Are you repurposing on Facebook reels and Instagram reels and Pinterest as well. And YouTube shorts. Good. Did what I just said make sense? What comes up for you as I say that does that does that is it does that make sense? Is that clear? 

Kayla: I mean, that's what I've always done is just compare, you know, this person is doing this. So that's what I should be doing. So I can do it. But then I do what they're doing and I'm like that I don't want to do this. I don't enjoy this.

Dave: And it doesn't work. For you. It might not work for you. What somebody else is doing might also not work for you. So you know, Kayla, God, I'm saying this. Right and so everybody else who has this issue and we all do in some respect to figure out what works for you have to understand that what works what works for you the exact strategy whether it's just posting videos, not going live maybe going live is the thing that is it for you. Will go on. What do I do every single morning at 10am but it works for me, works for us. It's a content strategy that I enjoy doing. I enjoy it as much or more than the films. It's specific and unique. I'm doing it for our community. I'm doing it for a specific reason. And I'm not worried about a million other things, right? Because what I'm doing works and then I get into a routine and then it becomes a system. And now we've got hundreds of people who expect it to happen every day. Right? You see how powerful it went from 7 million to 20 million from 2020 to 21. And that was the second year that we started doing the live show every single day. So there was also some compounding that needed to happen to really get into momentum with that content strategy. Do what works. For you and assume that other people are bullshitting. And I think that if we really look at other people like those results that you're talking about, you submit a claim and are you getting the full picture or what are you lying by omission? See, for me, we're a big enough company that I can't lie about anything. I have to be able to substantiate every single claim. Anybody asked. Hey, can you tell if the cleaning is real or deceptive? I'd have to answer that. I can, but every Tom Dick and Harry out there will have to do that. Right. They don't have to do that. There's just nobody at all enough. There were they're not on anybody's radar. So you have to be skeptical about these people. You even have to be skeptical about other marketers in our community. Because we're marketers, we market and sell shit. And we have to, especially once you've got started here with legendary when you're going through the training and you're getting things set up. You really have to begin when you start to look at what other people are doing. In kind you start to learn from the community. We have to take things with a grain of salt. You have to watch what people are doing, not what they're saying. You know, because for example, if somebody says, Well, I'm not really doing this for the money, you know, I don't. It's like I've said it before, like, I don't really need the money, but I still like making money. You know what I mean? Like, I like making money. So there's no bullshit there. You know what I mean? There's no bullshit, but there's a lot of bullshit and half truth there. And I've heard that over the years I was a marketer who embellished at one time as well as a young person who thought that I didn't have enough success to be able to actually really have a story worth listening to. And I just realized that my small argument was just hey, I generated two leads yesterday or hey, I got this dog not to bark for five seconds or hey, you know, I got my baby to sleep for an hour last night, whatever niche I'm in or whatever my result is. I've always been in the marketing niche. So hey, I generated two leads yesterday. It's really shared with people. It wasn't that I generated $1,000. Let me show you how to get five leads. Let me show you how to get 10 leads. I started to really just both use my strategies and my personality but also talk about my results and worked in content instead of embellishing or you know, thinking that I needed to have this massive success story, Kayla, your success or lack of success, whatever you think is not good enough and everybody else out there listening is good enough. It's enough. Your income is simply being capped by your creativity, not by the fact that you don't have the content and have the content and you just got to stop bullshitting yourself and others and thinking that it has to be different or better. You just have to learn how to talk out what you're doing and you have in an authentic way, and people will clamor for you. I mean, even if you don't ever retire your husband, no, no, you will. Watching that journey is something that people will clamor for. I remember Sarah Rab she was the same way young young ladies are fat. She became an affiliate for Legendary. She was our fastest ever platinum affiliate but very similar, and had very filming videos. She films videos, kind of quit her grocery store job and wanted to help her boyfriend quit as well and people love that people love that that at home person next door, grind story and nobody you don't have to lie and always assume that other people are embellishing or bullshitting until they absolutely prove you wrong and even if they show you screenshots and all this stuff, remember there was probably cost and there was probably advertising there's probably other things that they're not seeing that other people are bullshitting we can ignore them better, right, Kayla? Yeah, so if we just assume that they're bullshitting, we don't have to put so much weight on everything that they're saying. So anyways, Alright, I'm done ranting and I'll let you go. I know you have kids and family and your business and everything. 29 man, thank you so much. Keep up the good work and come back and see us alright. Well, alright, see you Kayla. All right, my friends go and follow Kayla at hustle with Taylor over on TikTok. She's also repurposing on Instagram, Facebook rails, Pinterest and YouTube so you can find on all those platforms but you can start on tick tock hustle with Kayla, my friends. Today is a fantastic day to make it a defining moment in your life. And if you've been sitting on the Getting Started with a challenge or enrollment make today. What is it? June 3 2022. It's halfway through the year. It's literally halfway through the year, make today a defining moment and use this Friday as a launch pad to launch into the week that has happened and start your week. Powerfully next Monday. You can make that decision and you can take that action today. You don't have to put it off until tomorrow. You can do what you deserve today. Alright so my friends will see on Monday. Get out of here be Legendary. Thank you Kayla again for your one too and we will see you all later. Get out of here. Peace.

Below is the transcription for this episode:

Matt:  Good morning, everybody. I'm here. It's Wednesday, May 25. We're live. My name is Matt and we are back for another episode of wakeup legendary hope you're doing well. Our guest today is Emma. What's up Emma? Tell us a little bit about yourself. Where are you from? How'd you manage to find Legendary? What's the story behind Emma and her online business?

Emma:  Okay, so I'm originally from California, but I'm in Las Vegas. What set me up to start affiliate marketing and start an online business. I had been looking for a way to create passive income for a long time like this started maybe like five years ago, I think. Just because there I just had some life experiences like without getting into it too much. I worked with terminally ill children, which I know is kind of a heavy topic but it just put in perspective for me that life is so short and nothing is guaranteed or promised. So I wanted to be able to live my life based around my values. And that didn't always necessarily mean for me like being you know, being committed to someone else's corporate dream being committed to someone else's you know, schedule like because I knew I wanted to have children someday I wanted to be able to do all these things with my life and for me that meant having more financial freedom and time freedom and location freedom. So the hunt for passive income and for you know, some type of because I knew I wanted it to be online. Some type of online income started a while ago and so as many people do, I started with an MLM. Yeah, which, you know, I failed in the traditional sense that financially didn't really set me ahead but I will say that it did a lot for my mindset around business, my mindset around what it takes to run as a business professional. So I am happy that I took that away from it but yeah, after I stopped doing that, I just kept looking and you know, plenty of things come up, like when you look up, you know, if you were to go on Google like online side hustle. There are things like drop shipping, you know, and all that everyone's seen and this is so funny, because a lot of the weight of legendary that I've tuned into, like I hear the exact same phrase, so I'm just gonna say it and probably gonna sound familiar but scrolling on tik tok and talking about affiliate marketing, and to me it was like it was hitting all of the right buttons when it came to having my own online business because like an online business is great but like I didn't I didn't have a product that I had created. I didn't have a product I didn't want to deal with you know, inventory and shipping and customer service and everything. So she was describing what she was doing and how she was able to do it. I was like, That's pretty incredible. And so the rest is kind of history because it was a 15 day challenge that she was promoting. And that was that.

Matt:  Wow, super cool. How long ago was that?

Emma:  I took the challenge in November of 2021.

Matt:  Wow. That's super cool. Yeah. And then as you went through the challenge, you see you've already been through an MLM which seemed to say something about the MLM. What did you mean by it did things for your mindset or got you thinking differently? Like, was it just kind of employee versus business owner mindset or what because it's always good to take away something from I started with MLMs too, right. Easiest intro. I don't know why. It seems easier. Something I don't know. What did you take away from that experience? And in terms of what you said?

Emma:  Sure. Um, so like the I know like a lot of like when people think of MLMs I think of like, you know, I mean, typically it's very like hype up sign up pillows village like it's very kind of like based on like, they really get you based on like emotion that gets you very excited. The one that I joined, they actually were trying to, like kind of flip the script on that and they treated it very professionally. So they were big into developing your mindset as a business owner so that you were prepared for, you know, the highs and lows, the valley of despair, all those things and so like, they were big into mindset books, you know, reading and beefing up your business owner mindset, so that, you know, just to kind of anticipate the highs and lows of business ownership. So there were a lot of mindset books involved. And I read, you know, I still have all of them and I still read them frequently because they're great, but yeah, really, really what it came down to was just seeing how being a business owner is so much more different than being an employee in so many different ways like so just having kind of like that endurance to carry you through maybe some of the tougher times in Europe because you know, I mean, there are times you know, I mean, for example, like as an employee, we're so used to getting paid every two weeks, right, that's a big thing for new business owners to overcome is that you put into week or the work well, you're not necessarily going to get paid. Right. So yeah, just things like that. Things like that, that kind of help, that I feel like continue to help me to push through when there's dry spells or you know, maybe some self doubt and things like that. That's I feel like what maybe I have appreciated the most taking from all that experience in an MLM.

Matt:  Yeah, it's a different world. It's a different game. It's a totally different thing, but also, it's like yeah, I don't know. It's like, it does give you some sort of intro. There's always some sort of positive takeaway. It does give some sort of like, here's how to, here's what it's like to work and, and sort of grind and not have anything handed to you kind of thing. Same with any sort of business

Emma:  Exactly becoming very self-sufficient.

Matt:  Right, right, right. So throughout, you've got your full time job. You're working. Throughout that process, you end up finding us on tik tok, somehow, you purchase our challenge. As you're going through the challenge, tell us a little bit about your experience. Did you have an advisor? Did you go through all of the challenges? Did you go through the challenge then? How did you go through that? And how did you experience that? What was that like?

Emma:  Yeah, sure. So I was Yeah, I mean, I bought the challenge and started it pretty much immediately because I was very excited, very eager to just learn about it because I had zero knowledge of affiliate marketing prior to finding the challenge like I had never heard of it. So it was kind of like, on a whim. I was like, $7 I mean, what do I really have to lose, you know? Sure. So yeah, so I started it right away. And I was, I mean, like, the way that it's set up is great, honestly, because for it's a lot of information to take in especially if you've never heard of affiliate marketing before but to be able to go back and watch the videos multiple times to have it set up almost like a class everyone's learning style is different but my learning style I so appreciate the way that it was set up because I was able to go back and reread review rewatch and talk to an  advisor that was available. You know, it was, I mean, it was great. It took me I mean, it didn't take me the really the longest part was just, you know, like waiting for those appointments before you could get the next day and the challenge opened up. And I mean, that was only once or twice that I had to wait a couple days but other than that, you know, power right through it and it was you know, a lot of information and but it was great because there's so many resources and so much knowledge and that it's made available to someone that by the time I was done with it, I felt very confident and having like the foundational knowledge to set up and start my own affiliate marketing business. And then on top of that, you know, business blueprints just like beef that up and helped me to really get started. So it was, I mean, amazing. I thought that was very well done.

Matt:  Cool. That's so cool. And then as you transition into the whole content creation around so are you like a social media guru, or like, is this newer for you?

Emma:  This is all new. I mean, like the Yeah, it's all new. I have like one unrelated Instagram account where I post a lot about what I'm reading, but that's I mean Instagram posting a picture is a whole nother world from like, tik tok content creation. So yes, essentially, I am a novice. It's all beginner for me.

Matt:  Wow, cool. That's awesome. So, you go from virtually no tik tok content. I mean, especially short form video content creation is very tricky, right? And do you dive in any nerves or any worries? Are you scared? Are you nervous? Are you just like alright, here we go. Let's do

Emma:  Yeah, yeah. Yes. Now. It's all I mean, it's always like, I feel like really like most of my nerves come from like, putting the video out there and feeling like oh my gosh, I feel like I live with such a dork. Which is fine. As far as nerves around me, I don't know. I feel like I see. So a lot of people come to me and ask like they are nervous about, you know, like getting negative comments and things like that, which is fine. It's gonna happen. But as far as putting out content, like what my content is about affiliate marketing and how to get started in affiliate marketing. I think it's just all about being rooted in what you know, because the people that come on and make silly comments, they don't actually know what you're doing, you know what you're doing and if you're rooted in that, then you're not, you know, that's just kind of water on a duck's back. You just let the people on the internet say what they're gonna say.

Matt:  Sure. Yeah, it's always tricky, man. I mean, people. I always wonder what that's because when I first got started, it was like, there wasn't there wasn't when I first started making videos, there wasn't this organic reach. So like, I never really dealt with being a new video content creator and having actual people watching it was more like you create it and hope somebody would watch and usually no one was watching. And so it's just a fascinating thing. I always wonder about that. How people who are brand new to this brand new to the idea of this. Come on go on tick tock or something and you know, like you've got videos on your channel that have done 30/40,000 views. And lots of you get lots of engagement, lots of comments, lots of people looking at you know, given their unsolicited opinions on social media so yeah, we just wonder how people deal with that. Not deal with it, but how they perceive that and stuff so what's what's been your what's been like your content creation? Do you have a schedule? Do you just kind of post on a whim like what's been your system? How are you running your business?

Emma:  So the first month that I did tick tock I challenged myself to post five times a day, which is, yeah, yeah. And I mean, that's not necessarily a strategy. That's gonna work for everyone. 

Matt:  Yeah, Five a Day is a lot. Yeah, I've learned a lot. I usually tell people like, hey, just focus on good content. See if you can get one great piece of content every day. And if you get a couple more than one or two, awesome, but get one. Okay, so five. You started out five a day,

Emma:  Just because I felt that in the beginning being totally new to this. I felt that if I was shooting for five day, it was going to help keep me accountable as far as posting when and as far as creating content posts because, I mean, that's I feel that that's really the key for people that are wanting to get started on Tik Tok with content creation is to like I don't know if everyone out there has heard the term batch create. But I feel that that's the way to do it. If people are worried about being able to get videos out on a consistent basis just when you have some free time, block out some free time, create some free time and record it, record just a whole bunch. You don't have to sit and edit and post them all right then in there but then you have in your draft, you're able to edit and post as you go. And so that was what really helped me now. Yeah, so that was the first month and since then, I'm being a little bit more realistic. It's more like two or three today. Because at this point now it's like I created my target audience. You know that that's another thing that that first month really helped with having all that content with a screen and a good target audience. And so now I'm just able to do Yeah, like do a little bit less but it's still it's still getting the reach that that first

Matt:  Good on you for figuring out a rhythm that works for you. And it's sometimes Yeah, I don't know what it is. We come up with some crazy stuff sometimes. I mean, not that five in a day is not doable, but also I mean, is there enough time in the day probably, is there enough creative juice to actually show up? Because you're talking? I don't even know how to calculate that five a day. 30 is 150 a month okay. So, but I mean, like legit, like, good content. That's gonna get views. It's gonna get watched. A lot. And yeah, I'm glad to hear that you figured out a little bit of a little bit of a solution. So you're at seven What 8000 followers on us. What have you found most beneficial for? Let's start with the list? Let's do two things. One for views and engagement and growing your followers. And then two is converting those followers meaning, how do you turn them into leads? What types of things do you do to turn them into leads that start with? How are you getting those followers? What type of content and being found works best? You know, but what's been your takeaway over creating content and building that followership to now almost 8000 Sure.

Emma:  So I think that for the first part for getting followers for getting traction and an audience on Tik Tok, I think that if there were like, the best thing that you could do, I think it would have to be I mean, they talked about it on Tik Tok quite a bit but a hook in your video write something to engage your audience something because tick tock is very I mean if you if you actively engage your brain for a second while you're scrolling on tik tok usually like it's just like a pensive like, you know what, what, and you really are waiting for something in a video to catch your eye because that flip comes very quickly. If there's not something in the first two, three seconds that makes you say, then you're on to the next video. So

Matt:  The hook you for let's say, somebody's watching this and they're brand new day one hits what you mean by that? Tell me if this is right, in those first three seconds, you've got to come out with something that grabs their attention and stops them from scrolling.

Emma:  Exactly, I mean, a lot like there's a lot of like social media strategists that you can just look up their accounts and they're giving this away for free. That's a lot of what I do is you just go on Tik Tok and search social media strategy and they're like, here's 10 Great hooks. You can use any video and so lots of resources for being able to create, you know, eye-catching and attractive and intriguing videos on Tiktok. But yeah,

Matt:  Just, I just want to emphasize that it was like you just said that in passing, but that's like that's a real thing. there's sort of endless ideas and resources and if you were to just go search things like that on tick tock on YouTube with a little notepad and you're sitting writing down like all mannequins and smoke, I could use this. I have a safe. I don't know why it's in a safe here in our house. I have this notebook from when I started online, and it has notes, written notes, handwritten notes that I took at a conference in 2011 about headlines and copywriting and highlighting certain words in your headline and underline on a website split test all this stuff from 11 years ago. I'm getting old in this industry. And still, some of that stuff is crazy. I look back and I write that and I look at some of the headlines and I was like wow, that was like a great headline, a good hook and a video or but this would be like a good curiosity nugget in a training or something. But doing things like that is sort of taking a so I think you know with legendary you get sort of a small training, you definitely get some traffic and marketing training as well, especially deep inside the blueprints but you get this whole business model, but I just thought that what you dropped there in passing was sort of a key for people and the key being you've got to take it and actually run with it and actually implement it and then build on it. Right so like, now you're you've gone from just I'm a consumer consuming training. Okay, I get it. Now. Somebody tell me what to do. No, you're on the tick tock app and you're actually typing in, okay, like, I gotta find some books. I gotta figure this out, right? And really, you're just engineering. You're just sort of solving a complex problem of, well, what's going to be my next book? What should I do or where should I look right? And you didn't message me you didn't go on a date. You didn't open an email. And you're like, Hey, man, I need ideas for hooks. Do you have any ideas? And most of the best business owners don't. They're like, Okay, what resources do I have around me right now? How do I solve this problem? Let's solve it. And so kudos to you on that. I thank you.

Emma:  I mean, my my mind was blown, but there are people who entire Tik Tok account whose entire niche and social media like corner of the world is just putting out strategies to help other Tik Tok accounts grow and once I found that I was like, Oh man, like it's like, this is a game changer right here. It's great. Yeah.

Matt:  Yeah. And the interesting thing, too, is, you know, what some people will comment here on this live is, well, who's the right one to Follow? Who's the right one, but that's the wrong question. You could look up 10 of those accounts. Some of them will tell you the same things. What I used to do, for instance, was stuff like this. I used to look them up. And I would just sit down and type out like what their suggestions were on certain things, let's say hashtags, what's your strategy around hashtags? And I would get from a bunch of people who showed up first on Google, I would look up people on Tik Tok people on YouTube, and I would write down their suggestions that are cross referenced them so I would look through and see okay, these three things out of all of everything that they say, these three things are the ones they all agree on. So I'm absolutely going to do these things. And then the other stuff that wasn't as much I was like, these are opinions. So there's certainly maybe some facts but then there's also just opinions and you need to understand that when it comes to thinking everyone who's listening would do a really good service of themselves to just say out loud, there's people who give opinions online. And not everything is black and white, and you got to test it and you got to try it out. And actually see if it works, you have to figure out if it works for yourself for your specific style, your content, whatever. Absolutely. Yeah. So you're creating all this content. You're starting to get followers because you're using good hooks. And my guess is we've also figured out a way to sort of keep people on the video too, because how long a video is viewed is really important too. If you have a great hook that says I'm going to show you how to make a million dollars in three seconds, and then right after that, it goes into just you know, talking in you're kind of blabbing and you're talking slow and you're like well, you know, maybe not three seconds, maybe like three years and people just swipe they're like What an idiot, right? What do you do after that hook that you feel like has been successful or why do people you don't? You don't wake up in a 40,000 basement magically or by luck? What have you done to keep people's attention?

Emma:  One thing that I found actually really works for a video is to be like if you are giving the hook like you are going to answer a problem someone's having like, did you know that you can solve X by doing y? And then I say here are three things that I did to help me solve my x with y you know, and then going in a list format really seems to like lists. I love lists. Just very concise bullet point information that is easy and kind of really quick because they're able to ingest it quickly. Right? It's coming in easy short form, just bullet points they can take away and they are okay, and that way it's not. You're not like giving a long rambling monologue. Well you know, I started out by wanting to know that you can give them the answer to this great question that you've posed, and they're like, Well, I really want to know how to do that. Oh, and she's going to give me the answer. And just like ABC, you know, that's, that's very attractive. And I think that that the list format is I think one of the most successful things that I do in a video I feel like that when I look at the data on the videos that ones those seem to have the longest watch time which is important watch time like you know they have been ticked off I can't again think of all the analytics they give you on the video right now but they give you like the like the total watch time of your video they'll give you you know how long the average watch time is right how long you know if you have a 23 second video, people are watching on average 18 seconds that's great information. So I found that list format bullet points is a good one for people to stick around and see more videos. Wow,

Matt:  I hope everybody caught that go if you're watching this replay where you need to go back and listen to that. But you are right. That is marketing. I've read so many marketing books in my past and lists, things like that, like top seven was it? Yeah, all of those names and people. It's, I don't know, it's just human psychology. I don't know why people watch but

Emma:  Yeah, I think it's just compressing like a whole lot of information. You're posing a big question and then you're able to compress all of that valuable information into just like here's like, you know, four steps and people love that something so big data. So big is now just

Matt:  Yep. Yeah, totally. Totally. If you know one other thing, one other thing that I do see you doing before we move to how do you turn them into leads and purchases. The other thing that I see you do on your videos, is it seems like you have your little headline or hook in text at the start of the video to like a sticker or, or just you know, like you actually just type the words out on the screen. So somebody's like scrolling and they are immediately drawn to that little sticker or words that says like it's just the weirdest side hustle ever or is this like you know these are the top three ways to win or here's the one secret to getting your dog to stop barking or you could shed 20 pounds in in 30 days by not eating this one food or thing like that. I think that that's super powerful and I don't know if you've ever seen this account, but this is a really cool account to follow for everybody who's here. I'll share my screen real quick. Just to get ideas about hooks. It's in a weight loss niche and it's kind of weird . I don't know if it's just kind of weird. Let me see. There we go. It's kind of a weird cow. So if I zoom in a little bit, it might be a little more helpful. There we go. So this guy is Have you heard of this account?

Emma:  I have not.

Matt:  Okay. Yes, it got a little follow. But basically, if you really want to, like the copywriting, how to cut and how to use these little things, check the steps when we're talking about lists, right? Like nature's perfect food they're very low and they're fine. I mean, talk about not needing you don't even need to be an expert to deliver something like that you could Google search. What are the top 10 healthiest use five right or something like that? Five Foods You Should Never Eat again. But for anybody who's on here, you know five foods you should never eat if you're like wait. I've been watching this account for a while. And I'm just curious what people do with their Washington. He's posted this video multiple times to this channel. It's got 736,000 views, but these little stickers right as you start the video that show people immediately they might not like this dude's face. They might not think he's cool, whatever, but it's just him. And if you watch these videos long enough, you're gonna see that this guy is reading basically off a teleprompter and what appears to be a pretty dumpy apartment. And God knows wherever he is, I don't even know I mean, who knows where this dude is, but I will say this. These little unknown strategies are in 540,000 followers and he's an affiliate marketer who's promoting products on Clickbank. There you go, a Keto product. And you know, I don't know if he's the priming map, or whatever, but I will say that he uses those hooks in those stickers. I noticed you did that too. And I noticed a lot of the best content creators that's what they're doing is that right away that leads in, grabs people's attention, hooks them in and then they move them into a compelling list or piece of content or something.

Emma:  Right? Yeah, definitely. I think that's all just like me kind of what you were talking about. It's the human brain. Some people like that we're all wired a little bit differently and so certain people are just attracted to different things when you're scrolling. You know, some flashes through on the screen. Maybe it is, you know, words are not always going to be the person's fake voice. On the screen. Some people might just go mad but if there's something pretty on the screen, something flashy, it's kind of, you know, there might be like, Oh, that might attract their attention. So, like, throw everything out there. I was like, what is going to attract everyone's attention and then the people say,

Matt:  Oh, totally. And the other cool part is that this does it also by doing that and I think this is really sneaky. Yeah, I think this is super sneaky when you do that right away and you give that hook that's super relevant to the content and also to your channel. Basically, only people who are sticking around are people who are actually in the niche. That you're trying to sell to. And so now you're building in this algorithm, the algorithms just collecting, collecting, collecting these pools of people to show your videos to and that begins to get very niched in and very focused. And now you've got this captive audience where that is why going live is so powerful. This is why hosting, you know, occasional longer videos about you or your journey or where you're at in your business or where you're at in your weight loss journey or your dog training journey. Or whatever it is, is because at some point down the road, no matter how many times you've posted at some point, your audience is going to be so dialed and so focused and so curated that you go live and you're talking to your ID percent, non stop, and they're sitting there watching and they're like, I'm already ready to buy like, can you just tell me what I need? And sometimes we overcomplicate that process, but I just meant that the power of an algorithm or you know, a piece of software and app solves that problem for us. It's crazy. It's pretty amazing. So you get all these followers, how do you, how do you have a strategy? I'm just curious, do you have a strategy for turning these people into leads? Do you get calls to action? What do you do about

Emma:  it? Yeah, I mean, I do try to put a call to action on every single one of my videos and it's not. I feel like this is one of, like, the hill that I'll die on with this. Is that the call to action every single time doesn't have to be the link in my bio, which obviously is like where eventually you would like for people to go but truly, like if they are interested, they don't need all going into my link in your bio. It's the same profile, they know where it's going to be. I feel that I feel that you know, I mean, there are plenty of other call to actions that you can use, like you can use, you know, what you think which you know, helps with engagement on a video and then that's another I mean, that's a video of content creation strategy that I have too, is that the more people content more, you can reply with video comments, and, you know, generate more videos. That way. But, you know, you can comment, let me know what you think. Comment and tell me what your blank is. Follow For more, go to my profile and check out my other videos. There's lots of ways that you can use referred your followers to engage and it doesn't always have to be some I mean on an appropriate video yes, you can say like, this is exactly how I started my go to check that out. I'm sure not every video needs that on there. Sometimes it definitely I mean, and again, right away I kind of like learned as I was going but there were some videos that I would just stick them on. As I was learning and then I was like, like, that didn't really sound right. Like if I could go back and do that again. And I put the link in my bio because it just doesn't fit there. Yeah. Yeah, so I mean, that's uh, yeah, definitely. I mean, using call to actions is great because they do like if your audience's video and they're listening and paying attention they will be compelled to like, okay, you know, okay, sure. Comment, like, yeah, yeah. And so yeah, I mean, my one for engagement. Another thing that I just feel is super important for nurturing the leads that I do get for nurturing the followers and the audience is very, just being very authentic. And what I mean by that is like, and again, this is something I learned as I was going because starting out on Tik Tok, I think that I mean, at least for me, I was consuming Tik Tok content like It looks like a lot of lip synching it looks like all right and which is fun. I mean, those videos are, they're like fun to make and trends are fun to do. Like that's, you know, why not? Why be on tick tock if you don't want to have that and do some of the fun trends and things like that. But I found that people buy into you before they buy into what you're selling and so being authentic and anyone and I feel like letting your audience hear your voice in a video at least one time a day like actually talking, you know, and engaging and like being about like, who you are and what you're doing and essentially letting your audience know why they should care. I like it just like maybe the number one thing to earn just your followers from people who like to turn followers from people who are just following you to people who are like that. I recognized her. Oh, yeah, she was talking about this last time, like now I'm interested in her story. I'm interested in why she started affiliate marketing. This is where she came from. She's going and that makes it it makes I feel that it makes the process like a little bit more human and as a human element and people like can relate to that more and then want to

Matt:  find out more. Wow. Yeah, I feel like that to me, the whole you know, not needing to put a call to action and also not necessarily needing to do a bunch of trends all the time, but really bringing yourself to it. That to me sounds like you've really figured out who you are on social media. And that's really cool. Because you start to hear yourself and hear the message and hear the thing that's doing it. You're kind of like me, just that doesn't sound right. And that's the big last two words. They are being heard, not ignored. The words for me, kids once you've started to feel more comfortable as you know, doing the content yourself. More confidence and clarity on what you're trying to say how you want this to come across opens up intuition. And what happens I feel like it's that people begin to of course. Oh, like just like this, but there's so much on how the video is viewed. I've done some tests around this and with some really great results actually. But here's a little tip to anybody who's creating content on social media. There's two things you can do at the end of the video that are not calls to action, their total opposite, they don't get any. But yeah, sometimes. There's the option of giving a cloud action and other times if you're just going for a growth video, which is a video that's specifically a hey, I want to help my channel meet more people. What you can do is you can let the video go. And at the very end, you basically cut off you're laughing off the very last, like two seconds or something. And as you're going you're saying something like I do this. I did this when I created a video around how to make a shirt brand. And, and so very at the end of the video, I would say something like, like I was gonna give them a call to action or something and the video just stopped and it went back because sometimes when you do a call to action and you sort of set up as this like now if you like more information then people are gonna scroll right it's like yeah, it's it's if you're like, and you want more information about my product can go to the link in my bio, and it's like, oh, okay, yeah, I guess people are gonna start scrolling because they feel like it's the end. And so, what I did is I made this video and it was basically like, Would you like to so the hook was would you like to start a tshirt brand without needing any inventory or your own online store to show you go to this website, whatever and then step two, go to fiverr.com whatever. And then step three and I went through five steps. Step by it just kind of cut off in the video restarted. So starting to get a lot of people who viewed it again because I went really fast. They were like, I need to watch that again. They sort of paused, they started commenting, and this is the only video on their school channel where the channel doesn't even exist. It might still exist. I don't even know what it's called anymore. This was a year ago, and that one video at 340,000 and it was like I spent a lot. Not a lot of time but I spent a good amount of time a couple hours on that one video just in every clip. I knew it's gonna be really good. I also in that clip spell or I said five are wrong. So I gave this as a little tip to our viewers and said the word five r r. And the amount of comments making fun of me for saying five r r just destroyed. Like all of that engagement that you know if people would leave that I just ran to the comments just to see who caught that. Yeah. Me scroll up let you know that you're wrong. And man like the little creative humor bites, like, especially misspelling something or especially saying pronouncing something intentionally wrong, but just moving right through like you're on different comments and those comments are the best because it's people just having a good time and it's more positive funny humor base like calm. And a lot of times when you're trying to sell something or you're doing business online, a lot of comments are like, here we go, you know? But if you can call this more like, Hey, I'm just where we were playing around making fun like that's the point that's what the algorithm loves and so your videos light up a lot when you do that. And, and and then you end it, you know on board and before the year you're really wrapped up and get a call to action. People are like can we just start with the video just start over? Am I watching this again? And then they'll watch it again. And now the algorithms like oh my gosh, watching this video, this must be a really good piece of content we should hear. Let's push that out to everyone in the world. Let's get it in front of us. So sometimes an unconventional approach I think a lot of times people get on here and they watch other successful people's videos. Okay, that's exactly what I have to do. And it doesn't maybe fit them or it doesn't quite the I don't know it just doesn't hit their voice straightaway and just doesn't work. And I think a little bit of creativity helps. 

Emma:  was going on and checking out others like popular you know, marketing videos in your niche because it's great to get ideas but then you definitely have to make it your own yeah, it does your audience does perceive when you're doing something that you're not comfortable with and not you know thrilled with that does. Yeah.

Matt:  Wow. Thanks for all the golden nuggets today. I feel like you know, like between the two of us there was just a lot of stuff in there that took us right away, jumped in and got going. So thanks for bringing the heat and we're I think we're you kind of a last minute we need to or not

Emma:  I was but then I got plenty of time to prepare. It's all good.

Matt:  Well, thank you for being flexible and yeah, to keep rockin. I just want to say I feel like you know there's not a super secret to your success. It feels like you put in the work and you know, I sometimes like if people come on here and they feel like nervous or like, you know, like it just feels like you're comfortable and confident to where they need to go and that's a cool thing and keep it up keep rockin

Emma:  Thank you so much and thank you for having me.

Matt:  Of course anytime I want to put up Emma’s TikTok. Follow her @prosperwithemma And we'll be back here again tomorrow. Same time Emma, come back. Send us a message in a couple months. We'd love to have you back on that'd be super cool. And we'll be back here tomorrow on Thursday for another episode. Peace out everybody.

Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is Dave Sharpe welcome to wake up legendary. Taylor Welcome to the show once again. How are you?

Taylor:  I'm great. How are you?

Dave:  Excellent. It looks like your your setup there in nature, you know, we, you know, in an undisclosed location that looks like

Taylor:  I'm actually in Miami so you can see. Very beautiful here. It's a nice change from Oklahoma.

Dave:  Living the best life I see. How many people would like to be on vacation right now in Miami, say hi. So, tell everyone a little bit about who you are and how you got started. Just the nutshell version of your story. For anybody who doesn't know who you are.

Taylor:  So I started my online journey actually just over a year ago. I came across a legendary program on Tiktok and decided to just go for it and saw a bunch of people having some great success with it. And ever since my life has been completely different and I've been so thankful that I was able to connect with this community.

Dave:  Yeah. What sort of achievements have you or milestones have you hit in your business? You know, what, whether that be with sales or earnings or and there's a big fat disclaimer, Taylor went through the training, took lots of action and her results are in no way typical. But give us some give us some specifics about and what I mean obviously we can see you're on vacation in Miami, but in what specific ways has this impacted your life in positive ways? And what milestones have you hit you know?

Taylor:  So not only is it just amazing to be able to rely solely on this online income, only be able to work for myself, but I was able to hit six figures profit and seven months with this online promoting and yeah, it's more money than I ever thought I would be able to make especially in this age, and I now consistently do five figures per month and it's just awesome. It's opened my eyes to so many other opportunities to make money online as well. 

Dave:  And you're 22 years old, right? And by the way, have you and I ever talked in any way you know live other than here on wakeup legendary publicly where everybody can hear exactly every word that we're saying to each other? We've never we've never talked or have you ever had any side-cover private conversations with anyone from our company or has it all just been either attending a coaching webinar or a training or wake up legendary Have you had any other side private conversations? Did anybody take you aside and give you any special training or special you know, you know what? I mean? Like any any handouts, leg ups, anything like that, or did you go through the same training in the same process that's available inside of our training still to this day?

Taylor:  Yes, that's exactly right. I just went through that training.

Dave:  Yeah, it's amazing. It takes dedication to actually go through the training, you know, to learn. I think maybe there's maybe there's maybe a lot of people just want to like kind of pick at it. Or they buy it and then they're like, well, I'll do it kind of how I want to do it. Why do you think that is? I mean, you're you're you're you're closer to turning in assignments to teachers than I am. But it still seems like there's this challenge that people have with actually going through and completing training without somebody standing over them or without them having to turn some sort of assignment into somebody else, somebody else holding them accountable. Which is the exact opposite school. So you're learning what we need as entrepreneurs. So what is your advice to people who are dead or are finding themselves struggling, just focusing on going through the training on their own? It is a new thing. So it's not about judgment, but what is your advice to people to have how to get through that so they can learn those skills before they just start acting in random directions, and then having to keep starting over again.

Taylor:  I think that's a really good question. Because I think with everybody when the class or if you have a job, if your teacher says to do a certain thing, you're going to do it most of the time, hopefully, or if your boss tells you to be here at a certain time you're going to do it. But when you tell yourself you're going to do something a lot of us don't give ourselves the same respect that we give those other people. So if you're accountable for your teachers and for your boss, you should 100% be accountable for yourself.

Dave:  So what has the transition over into entrepreneurship been like for you? Has that been an easy transition where I mean, did you immediately feel that drive to kind of take action, you know, or did you also struggle at the beginning or have a challenge with Hey, man, you know, it's kind of all on me. Now, the sky's the limit And that's really exciting. But it's also wow, you know, there's a saying that says something like too much or with lots of freedom comes lots of responsibility. And I've been saying that for a lot of years because you know what I realized Taylor was the more successful that I became, the more things I was going to have I was going to be responsible for, you know, so it wasn't like you know, oh, I'm just gonna get rich and famous and just have this you know, take selfies and post them on, you know, if I wanted to live a productive, meaningful life, that I enjoyed spending time with the people that I love, which are pretty much like my wife, you know, my kids, family, close friends, then I'm going to have to be responsible for some stuff. You know what I mean? I'm gonna have to be responsible for getting my work done. I'm going to have to be responsible for driving my business forward being the one who's actually pushing my business forward. Not some coach, you know, not some mentor and I think a lot of people get sucked into this. Hey, oh, it's not a boss. Now. It's a mentor. Now, it's a mentor that I need. And that mentor, it's when I find that right mentor, when I'm willing to do that and it's almost like hold on, you have to reverse those. You have to be the one pushing your business forward. Regardless if there's a mentor or a coach, or a consultant, or somebody that you're working with, you know, on the side to help you grow, you still, as the business owner, have to ultimately be responsible to keep pushing your business forward, day in and day out. And so, how have you you know, has that come natural to you, I guess is what I'm asking Taylor or what have what what sort of tips or things have you done that's made it that's made that sort of transition to sort of a you know, I wanted to be in the captain's seat. Now I am, you know, that transition a little bit better.

Taylor:  Yeah, so I think a lot of the time comes down to what situation you're trying to get out of, because I was working for a guy that was not very rational and was known for firing people out of nowhere. And I put a lot of trust into him and realized that I shouldn't have and so for me, I was very driven to be able to, at first I didn't think it was going to ever become a full time income. I really just wanted extra income in case you know, things went bad over here and I had something to fall back on. And I had the goal just like I said not having to rely on them worry that his decisions were going to change my entire life. And kind of I think it came more naturally to me than others. And I also think the way the program is designed with mindset and everything. You guys gave me a lot more confidence than I think a lot of other programs might not do for other people. And so from the beginning I was like convinced I was like this is gonna work based off of like, are you guys coached and how you guys you know, set up those videos and I think it came a little more naturally just because I had a drive to get out of that situation. And like I said the way you guys know, had the training set up it really just gave me the confidence I needed to keep going.

Dave:  It's amazing that us older folks don't look at you. younger folks, and just ask questions and listen. In learning, you know that we think we got it in some ways. We got it wrong. In the way in which we teach and the way in which we think that people are the wisest. You know, in entrepreneurship, what's important is confidence in creativity. And who has the most creativity and quite frankly, who has the most confidence in the world? A baby you know, a toddler does before the world begins to dampen that confidence and make us afraid of different things. Do you feel there's an element of tapping in you're young, but you know what I'm talking about your true child, the true, you know, child inside of you. With this entrepreneurship do you find yourself being playful? I mean, are you having fun doing this? And are you figuring out ways to make it fun? Because I say your income is only capped by your creativity. You know, and that's the same in entrepreneurship and in this world right now. There are no rules really to what we're doing except it has to be moral, ethical and legal. And it doesn't even have to be moral and ethical, but we really, we really invite people to consider the long term impact of their choices, but it has to be legal or else you're gonna get you know, it's not gonna last long. So as long as it's moral, you know, legal and ethical, then your income is only capped by your creativity. And so what I've seen is I have seen a lot of older folks Taylor who have who have allowed themselves to loosen up a little bit and not be so stiff behind the camera and actually let some of their knowledge and their playfulness and their wisdom and in their you know, they're just that who they are come out and kind of shine. How are you keeping it playful? What are you ? What are you comfortable with out there within your content? What's an example of something like you're not comfortable with doing talent, talk to us a little bit about that.

Taylor:  I think being younger definitely does help because I haven't had that conditioning as long in my life and being younger not having kids. Yeah, I'm able to take more risks. And so I do think that's helpful. I say, I read with you I wouldn't do anything immoral or unethical because I do care about helping people and I wouldn't want to just get legs up by screwing over others. And I think content wise, it is important to be creative and confident because I think what holds a lot of people back is they're scared of what other people think. And I've had this like that where people don't want to start posting because they don't want people from their hometown seeing them and different things like that. But if you can just get out of that fear of caring what other people think. I mean, the sky's the limit. For sure.

Dave:  It's interesting, you know, people there's also people who want to know what other people are doing. You know, and part of being an entrepreneur is really being able to look at something and listen to something with your ears and with your eyes and make a judgment call. Is this good for me? Does this make sense for my life? And I heard you really say that as you came into the challenge you listened to the videos and they made you feel confident. You know, you made your own judgments based on the actual product in the actual content. And it's so unfortunate, because we see people come in all the time and of course they get distracted by people hitting them up or other just shiny objects that they were already subscribed to and instead of making, you know, actually going through it and doing it themselves, they'll listen to other people, you know, whether it's Hey, don't do that come over here. Or it's Hey, did you buy the blueprints? Do we? We have that a lot. It's like people and it's like we have one program, folks here one flagship program, which is the blueprint. It's not endless upsells it's not, you know, it's not some bait and switch. It's not some secret that we have a flagship program and the blueprints. It's interesting because we also did a mastermind just a week ago, and everybody in the room who had everybody in the room had the blueprints, those who had gone through them were succeeding at massive levels, those who hadn't weren’t. It was really clear and it's interesting somebody asked, you know, in the comments here, does she own the blueprints? You know, because they wonder Hey, is there a shortcut? What's the shortcut and that's why I was asking you those questions before I just looked up. You know, I was asking you before like, did we have a did anybody give you a private secret edge here are you related to any of us are we but here's another thing I just looked up. You bought the business blueprints and the starter package that you get when we offer you know, new people right at the beginning for a discount on April 4 2021. Okay, so April 4 2021. You got those blueprints? You said? You went through them? You? Right. We just talked about that a second ago. About going through the training and here you are one year later, actually one year and just a month. So literally one year and some change later, talking about how you made six figures, how you know you are now consistently making five figures per month from doing affiliate marketing from simply applying what you learned in the training. And gosh, you know, success leaves clues in my head . I mean, success leaves clues you can either have results or you can have excuses and we see every single day. And it's it's it's hard because I want to travel out to people's houses and I want to I want to sit down I want to look them in the eye even we put on events and give people an opportunity for not a dirt cheap but a reasonable price to come and look us in the eye and spend time with us. Whatever you need to do to overcome your objections, you know that you have in your head folks. We have people on every single day. It's like how I ask people when we're sitting in a room. What more convincing do you need? What other questions do you have, what other things are popping up in your head floating around that we can answer for you? That you that at that point you can finally give yourself permission to take ownership over your life and actually go through and watch the go through the challenge. Determine if the blueprints are for you. Talk to one of our advisors and have a conversation before you make a judgment that they're just there to sell you. You might learn something that's way more valuable than $2,500 Just with a conversation with somebody from our team who's had 1000s of conversations and trust me, we're not professionals here. We're not begging and high pressure. We know how to make an offer where there's enough value we don't need to pressure people. But Taylor, Isn't it ironic that literally just over a year ago, you bought those blueprints, and here we are talking you know, 13 months later and but it's not just it's not just you we have these sort of stories every day. But man, it's so crystal clear to me. And how do we make it more clear to people how to, how do we mean, what do you say to people who you can just tell they've just been skeptical and it's not about you? If they're not assessing us, I feel like it's really a lack of confidence in themselves. So how do we instill more confidence in people the way that we instilled confidence in you or what can you say you think what do you say now? To people to instill confidence in them to let them know it's not the geophones, the training, not under investigation here. The track record is not under investigation. It's your limiting beliefs and whether you can focus and actually follow through with buying the training and going through and then applying it that's under investigation. And that's the cold hard truth that I had to come to terms with in my life if I wanted my life to get better. Do you agree with that and what advice do you have? Or what advice do you give to instill more confidence in people?

Taylor:  I completely agree and I think one of the first things I tell people is to read the book you guys suggest Rich Dad Poor Dad because that changed my perspective and like a whole 180 It opened my mind to a lot of things I never thought about before. And I think that was a really big piece for me. But also, you know, these lives are important because if you're seeing other people do it, then it means it's possible for you, especially when you can hear somebody's story. They don't have a background and stuff like this, you know, started from fresh with zero experience. And so that's like one of the main things I think too, when I'm looking at new business ventures, if other people are out there doing that. There's no reason that I can't as long as I have the discipline to work every day, learn every day and just keep at it.

Dave:  Yeah. And I tell people I mean pick something to just go in that direction. It's not that we're not convincing you to do what works, what's with what's in our training, the business models that we're teaching. I mean, I would rather somebody go in a completely different direction buy zero from me buy zero from us, but if but go in a different direction. And as my dad always said to me, do something even if it's wrong, you know, you know, you cannot sit around doing indecisive paralysis analysis. That's what I also see is a black hole that people fall into. They sort of, I don't know if it's overwhelmed by the tech. You know what I think it is? I think it's really that they just don't watch the training and just set it up properly. The way that the training describes it really is all inside of, for example, our business blueprints. The challenge that we offer has a lot of both mechanical stuff and also sort of the dynamics in higher level stuff. That's only $7. The blueprints are so step by step you come in. You start with the affiliate marketing business blueprint. We really suggest people start with that, because it's easier to do affiliate marketing, just selling somebody else's product, than it is to start creating your own digital courses. Doing what genius and running live events. Have you followed that process yourself of starting with affiliate marketing where you've made all of your money in what you love? What do you not love about the business model? You know, because a lot of people are torn off so when they come about business models, they've heard a lot about Amazon and drop shipping and they're getting pitched MLMs by all their family and friends. So, talk to us a little bit about your experience with the core four. Are you still on affiliate marketing

Taylor:  Right now I'm still just focusing on affiliate marketing. I plan to create a digital product at some point. I just not haven't gotten around to that yet. And actually I'm starting an online business before I do that because I'm not exactly sure what I would want to do my digital course over. But I definitely think what stops a lot of people is the social media aspects. People think that if they're not used to posting every day that they don't have a chance but I was active on social media. I would scroll and watch other people's stuff, but I never posted my own. I started on hours and I think the one thing I would say I don't like about it is the fact that people are deterred because of the social media aspect. They kind of look at it as an influencer. But I don't have time telling people that that's not what it is and that you don't need blogs and stuff about your life. It's structured around the products and you don't have to keep facing that you don't have to. You know people are like I said worried about what other people will think but you don't even have to put your face in it. So that's one of my favorites. I think people like I said are just a little scared when they know it's kind of based around social media.

Dave:  That’s so true. They the you know going you know, creating content, putting yourself on video can be can be can be uncomfortable, for sure. It's just like anything, you know. We do it for a couple of days or a couple of weeks and it's like you know you become such a natural and you know what, I'll tell you all not that I was rhetorical. But we did a an exercise actually Joshua Smith at the at the recent mastermind led us through a simple, powerful exercise and you know what he led us through to do record a video, you know, and all of us recorded a video, you know, right there in inside of this huge mansion that we were hosting the mastermind in just last week. And you know, it was amazing people were people were, you know, they were they were running around. They were screaming and they were wildly wildly nervous. Of course before we know, before we know when Josh was like we're gonna do this everybody in the room was just like a real big gas. But wow, the confidence in the room. I was obviously being silly. But my point was, was being playful on video and kind of let yourself really go you know, I mean, there's a little bit of that childlike kind of performing sometimes letting out or you're goofy yourself or just I mean those are always the parts of our personalities that are the most charming is is those kind of goofy parts. But back to my point. After we recorded that video, in that room, that entire room was on fire. You know, they felt so proud of themselves and confident many of them had never done that. You know what I mean? had just never been there. So, taylor it's hard to really build confidence in people because they got to do it. So how has taking action can you describe as you've taken action, you have developed confidence in how you are a different person? If you feel like you were one year ago when you started?

Taylor:   I grew up super shy, which I love telling people because like I said I wasn't active on social media. I was known as the quiet girl. Oh, people always told me I was quiet. I was quiet. I was a little nervous posting on Tik Tok, but I kind of got over that fear a little bit even from the beginning, but I think getting that first like good views on my video kind of started to give me that validation that I needed to be confident. I think that's where people struggle if they're posting for weeks and they're not really getting any feedback, their confidence just kind of takes away. But if you keep posting and the results will come as long as you stay consistent and that's really I think how I got my confidence was getting that feedback and knowing that people were starting to like my content.

Dave:  Yeah, yeah, you got to hang in there though, right? There's a period which can be short or long, but regardless, it will feel long at the beginning, when no one feels like it's nothing but tumbleweeds, right? And so, how, how do you hold on and how does one look at the small little miracles that are happening in our business instead of ice. A lot of people are looking for the big burning bush, and in almost all my 13 years of doing this, I've never seen a burning bush. There have been a lot of tiny miracles along the way. What has your journey been like in terms of just falling in love with the process, you know, that sort of kind of help drive entrepreneurship is it's less about arriving to the destination getting rich or you know, arriving there but it's about falling in love with the prospect about being on the court kind of like when Michael Jordan retired, and then he went to baseball. Then he came back to basketball because he wanted to be in the game and sort of like being in the game. So have you fallen in love with the present? Are you finding yourself beginning to fall in love with the process? I mean, describe what comes up for you as I say what I just said and ask you that question.

Taylor:  I think it's so important to love the process because I think if you don't love the process, you might not be able to do that when you get the result. You have to actually enjoy what you're doing. And I have from the beginning I've really loved it and why it's important to do something you're passionate about because you need that drive that passion for it to keep going when things aren't necessarily going your way.

Dave:  And what about challenges when they pop up? I mean to me falling in love with the process is taking the good with the bad, you know or the bad with the good however you want to look at it. And you know, in a way oh they just keep me sharp now there's no pun intended right there, you know I mean, but it was it was it was ironically clever. But many challenges keep me sharp. They really do write and that's one of the things that for me is important. I actually do want to keep my skills sharp. You know, I do want to make sure that I'm still staying sharp. It's kind of like there's also other ways to transition to different levels. Do you see a lot of NBA players or professional athletes, they become commentators so they can stay close to the game by a sports team or they become a general manager. See a lot of us, you know, we we and this is some advice that I want to give you Taylor if you don't mind. Are you open to some feedback and some just I want to based on my experience and something that I heard you said you say and so why, what why what I just said is and how it ties in to the advice I want to give you is that a few moments ago you said you know I have other I have other aspirations I want to do other things. You know what I mean? I want to create a digital course and I want to but I'm not quite clear yet and I might want to start another business. What do I recommend to you in any other person who's just started to achieve some success and as you said before, has a five figure income up going now? And it is kind of rockin and rollin. Don't Don't screw that up, just to move on and do other things. A lot of times what we don't realize is growing our existing business, to the levels that we want to grow it to whether that be income or also kind of fulfillment and impact with just by just staying in kind of nurturing that business to growth. Sometimes less is more. You know sometimes. For me I've been able to continue to branch out into selling digital courses and coaching and events while still doing affiliate marketing. I'm the legendary and Dave sharp affiliate not not legendary as a whole actually just me just the referrals that I personally send. I just want to have a contest at ClickFunnels. I'm the number one affiliate as of recently at ClickFunnels still doing affiliate marketing. So my point here is that a lot of times we think we need more businesses, more streams of income, more things, but my experience is that a lot of times if I'm doing more things, I end up only being able to put 20% of my energy into each thing. So I get a 20% return. Whereas if I grow one business, I just keep growing business, you know, and that's the commitment. That's the challenge, I think that most entrepreneurs have is growing one business to a multi million dollar level. Okay, and it's been a challenge here at legendary as we've grown this business, we're in our sixth year of business. Did you know almost 20 million in sales last year? We'll do more this year. But that's been a commitment to stay focused and stay in our lane. And this is my only business. You know, I don't have any other businesses. I have investments on the back end, but I don't have multiple businesses. I guarantee that any I would put my earnings and lifestyle up against any guru and any MLM leader, any person who's preaching the anybody who's running a you know, 16 hour a day FBA or drop shipping business, or anybody who's running around working 10 or 12 hours a day or even six hours a day. running multiple businesses, you know, and so at the very least, at the very least, the advice that I have to entrepreneurs is to get more successful and earn more money as if you are going to branch out and figure out how to operate the business that got you to where you're at. Because that is that in entrepreneurship you know how probably somebody along I know somebody said this to me in my life. Don't get a new Don't quit your old job until you get a new job, right. I don't know if anybody gave you that advice, but they gave me that advice. That's like some two generation ago advice that we're in it's good advice. It's stuck around. It's good advice. And I'm going to reiterate that advice in the entrepreneur sense. Don't start a new business to screw up the existing income you have because I have seen people who have earned a million dollars as affiliates. And then you know what they wanted more. But they didn't take the right steps to grow. And they got sloppy and they got unfocused on him more than they got him as an example. I was selling information the way that we do now, back in 2011 and 12. And then in 2013 i and i had a business partner then we're like, Let's build let's do software. Right and we built our own custom software project. The biggest mistake that I ever made was to say yes to vote, that was a good idea, because I wasn't in my lane. And it was a huge distraction. And it ended up being massive, he worked selling information and doing what we did. And now we wanted to be hot shots and sell software, you know, and so that's been a big commitment here of mine at legendary really is we've moved real slow. Come on, you don't think that we've considered building our own funnel builders and all these kinds of things here at legendary, but sometimes you have to stay in your lane. Because you know how you just talked about the guy that you worked for who made irrational decisions. I am that leader. If I'm constantly, you know, shifting gears that impacts people like you Taylor here, and you know what's interesting as you run your business, people are going to be looking to you depending on you your fault, they're going to be depending on you for a consistent message. And they'll keep buying from you year after year if you stay consistent and continue to give them attention, kind of innovate, but don't change too much. Be a place that they can go and know what to expect and it's like some of these brands that have been around for years like Rolex. They don't. If you look at some of their watches, they're the same as back in 1950. It's subtle changes when the market is always changing to be the Northstar for some customers and they'll keep paying you year after year. How's that feeling for you and what comes out for you as I give you that feedback?

Taylor:  I think that's really great advice. And I think that's why maybe it took me a year to look elsewhere to add a niche and to find out because I knew there's gonna be twice as much work and I wasn't willing to put in that work if I wasn't like you said, gonna be doing the same thing over here. And I think that's what's really great about this business model too, is the fact that I do only spend a couple of hours per day and so I do have a lot of extra time whereas some people are still working their nine to five, they don't have that extra time. And so I made when I was looking to, you know, other business models that I was gonna stay consistent with mine and that this wasn't just, oh, I just had to put in that extra work to make something out of that. And I do I do love that advice

Dave:  And you're young and you're young and full of energy and it's different as you get older you have less energy so do any, you know for those of you who are young or if you don't have small children, maybe you're old. Maybe you're retired or maybe you're an empty nest with your children you know on all levels. I don't actually think it's about age. So I know that for me, I have small children at home, so they take a lot of my energy. I gotta be real careful where I spend my energy. That's why toxic people do things of that nature. I gotta be real careful. Whatever I spend my energy each day, every minute and so that's that's, that's, that's incredible. That, you know, you have that sort of, I guess, ability to be able to play the tape through at the age that you are. Here's another cool thing. How much content can you repurpose? And how many things as you build a I like to call it like this to give the work that I do fancy name so watch this as you develop a body of work right with all of your content and that is gold all media all that that body of work those hundreds, even 1000s of videos that you have, you can save them and categorize them and repurpose them. So once you have a few 100 of them, you know you have them categorized as Hey, did really well or dogs, you know categorize them however you want. And how much extra time does that give you to I don't think people I don't think even me, I don't fully utilize my catalog. There's another fancy word that I've built in, done and written and recorded over the years. But I don't think that we fully utilize our own catalog of content, aren't you? I have to imagine after a year you have emails and things you've written in videos you can repurpose, right? Absolutely. It just makes it it will and especially once you find something that works if it's not broken, don't fix it. I mean before you think that your marketing is not working, understand that, you know, it may actually be doing better than you think it is. And oftentimes We're the last ones to see that we're growing, you know or notice growth. So, hey, look, I'm gonna let you get back to your vacation in Miami. Wow. Because I know you're gonna go back to Oklahoma. And I have a feeling you love it more in Miami. So I'm gonna give you a chance to get back to that soak up every second. Thanks for spending time with us. Your valuable precious time now that you've got this life that you've worked for. And you're spending in Miami. Thanks for giving back and spending some time sharing your secrets with us.

Taylor:  Thank you for having me.

Dave:  Alright, Taylor, come back and see us again. Okay. Okay, well my friends. Wow, man. Come on. I am like Monday. Who needs coffee? Who needs I mean, wow. Wow. I'm fired up. I mean, you just it's like if there's no way that if you're me, and you're talking to these people, or you're listening to this, and this is your main business and what you're trying to do, then if you plug into this just an hour a day listening to this, especially if you're new, there's no way that your life can't change that your perspective on yourself and success and they can't change when you hear these completely. Totally cool and real. Just no BS, no BS, just totally. It's just mind blowing. I mean, these are every day day in and day out and it just keeps getting better. That's because you know one of the reasons why the people who have gone through our training and applied it, they're coming back on to the show, you know what I mean? They're now tailors coming back onto the show. I think she said this was her third total. So, you know, here's what I want to, you know, here's what I want to say. If you haven't gotten started yet or if you for example, blog posts and haven't gone through them yet. Just go through them. Just do yourself that favor you deserve. Because you're looking at changing the year. There's no guarantees, it's not on us. The training is not going to change your life. You're gonna change your life. But man, you know what I mean? It's amazing because you even look at Taylor and of course, she began to make money and see results and all of that before but a year a year is not that long. A year is not that long a place where you can let your hair down, exhale a little bit relaxed and say, Wow, I'm more comfortable now. And you get more and more comfortable along the way. But I mean, come on. You know, if you went to most people out there on the street, and you said, hey, look, you sign up today and put in some work, you're gonna get zero next year. But after that, your life is going to be totally different and change. Most people are going to sign up for that. But here you can actually earn while you learn. That is something that actually is possible. If you apply you know, go through the training and apply it. So it's not like you eat and that's what I think is the difference between this and obviously college in the typical system is you don't have to wait four years or two years. But most people like I said, would sign up for hey, sign up today, work your ass off for a year or nothing but after a year your life changes. Most people would sign up for that. And here we can earn while we learn. So just man I hope you heard something today that changed your life because your life can change in an instant. When you make a decision to do something different seriously. Make it that day. You know if you are going to start work, start over one heck of an interview. I'm trying not to cuss too much or as much on this so I don't get flagged by Facebook anymore. They were flagging me at the mastermind event. Everybody was like what's wrong with the audio and it was because I was cussing like a sailor so All right, my friends have a fantastic mic. Alright. Let's end this month strong. We've got like one more week for May here 2022. I want to thank Taylor again for an incredible, incredible, incredible interview. Go follow her build wealth from home and make sure that you also subscribe to our text reminders text WUL for Wake Up Legendary to 813-296-8558 get into that training today. Get serious. Apply it and let's see what you can accomplish. We'll see you back here tomorrow.

Below is the transcription for this episode:

Matt:  What’s up everybody? We are back from the Mastermind last weekend. We are pumped to have you here. If you’re newer, we do this every single week Monday through Friday, we go live and there is no script. I chatted with Andrea for a minute before we went live but we don’t have any script or questions written. Kinds of stuff and try to convince them to move down to Phoenix because I'm like, dude, we'd never deal with that here. Yeah, so anyway, but it is hotter than hell out here. So there's that. Alright, so, tell us a little bit about you. Tell us where you grew up. Tell it No, I'm just getting your journey to how you got started online. You're a nurse, but you've also got, you know, a husband. I don't know if you've got a family and, you know, tell us about how you found Legendary.

Andrea: So I'm a nurse. I've been a nurse for 18 years. We have four kids. My husband works he's an electrical engineer. So unlucky enough. I work as a nurse but I've gotten to work part time for busy children. And he travels so I was able to cut down and kind of the busier that gets but I still work as a nurse. I love it and about a year ago, I was just looking at TikTok. My kids are kind of in that middle school age where we just run them all over the place where carpoolers for them. So I spent a lot of time in my car driving to Sioux Falls and stuff. So I saw some other moms on TikTok doing this and I thought I have these hours in the evening that I'm tired of doing things for my kids are busy that I don't want to go into the hospital but I could be doing something I could be you know earning instead of watching other people earn or running to target during those hours and spending money so that's what really just piqued my interest. My husband and I turned 40 this year and I think not only an extra income would be nice because our kids are really expensive, but there's nothing else that you could do that you don't have a boss that just intrigued us.

Matt:  Right. Cool. Wow, that's super cool. And so you got when did you find how long ago was that? When did you find legendary and start this whole journey and process?

Andrea: Yeah, so I would say like last probably about a year ago. We were just looking and we actually what we found first is like selling for Amazon. 

Matt: And a lot of people start with selling with Amazon. 

Andrea: We looked into it and we thought oh, that could be cool. And then I spent like one day with my phone secretly scanning things at Walmart and I'm like, I hate this. I'm like, This is not for me. And I'm away from home. I'm not gaining anything. So I dropped an idea and then I saw I think it was last summer like the end of July. August saw another mom that just reminded me of myself and just watched her for way too long. You know that kind of wasted time all gets the kids off to school. Well start then. So I think last fall through the 15 Day Challenge. And then we went through the blueprints for the decade in a day and it wasn't until after Christmas that we got everything set up. We just took a day, set everything up and then at the end of February just started posting and I've been posting on tick tock per day sense. I would just do it for a year, every single day and just and see what happens. 

Matt: Cool. That's so cool. And I love that you know sometimes people have this story where they get you know, any man out there get started they like, oh damn it didn't work for me like that. And I like the longevity and the evolution and the store and just how that takes a little time for some people sometimes and that's cool and there's plenty of time. Also feel like you know, there's people in our niche there's people in this industry who feel this way at age 2540 6080 We're just the mastermind. There's people there, you know, mid late 60s there's people there who were 20 I don't know, early young 20s And a lot of times people are feeling like I've gotta I gotta hurry up, I gotta go. And I'm kind of like, you know, 40s the new 20 like 60s and so forth. Like there's, there's so much time and so it's an abundance of time to reinvent yourself and to try something new. That's super cool. And now it's actually working right and you're figuring it out and it's like okay, I can I can start to make some money now and figure out how to I turn this education into an income but yeah, so you go on TikTok. Let's say that you start that one in February or something and you start posting every day. How I mean, was that tough? Were you a social media post or before that? What was it like

Andrea: I would post on Facebook or you know, just kidstuff posts and never like really, you know, just like this aroma kids are doing but I've never made a tick tock I had only really scrolled on tick tock maybe for a few months when I found a legendary but I didn't even It took me an hour to do my first tic tac, just the editing and I don't even know how to do this. And of course like a lot of people don't want to show my face. So I think I was sitting waiting for my daughter at a dance class. So it was like her feet walking in and because that's my life. A lot of my life in the evenings is in my car, driving clips here and there. So I think my first three I was like no I'm not going to show my face I don't. And then I would post it I'd be like, Oh my gosh, people are gonna start calling me and of course that doesn't happen. They don't know what you like. So anyway, after about the third night, I showed half my vase and after that I don't even care anymore. Like I got over it and it's fine and two of my best friend's finally I think maybe a month or two ago I showed up on there for you page because I really hadn't said anything yet. Like we thought your kids over the phone and tape do like what do you not knowing they were shocked and yeah, but very supportive and I just don't care. It's like talking to a bunch of strangers.

Matt: Yeah, totally. Isn't that funny? Like how I was, yeah, I talked with people all the time about how there's this big sort of lingering fear about like, oh God, like my friends are gonna see me. You know, and all this stuff, but it's just always it's always a stripped out, like, you know, people that we love or people who care about us, you know, when we're doing something vulnerable or trying something hard or trying something new and we're still unclear about how we feel about it. You know what I mean? Because there's always this span of time. I don't know if I should name this something that spans the span of time from when somebody starts something to when it sort of becomes a real piece of view. And it's so that the span of time feels so nerve racking and like oh my god, what am I doing? And then, you know, they find out and it's like, Oh, these are just like cool. They're actually usually just proud like, do like kind of cool. Like, I wish I had the guts to do something like that. 

Andrea: And I think until you like one of the biggest challenges is it's hard to start when you don't have success when you start because you really don't know what you're doing. You kind of have to fake it to make it because there's no trial run. You just kind of have to go for it. And you can do this and this and this and this is my successor. So four months, waiting six months out in a year.

Matt: You know that during that span of time, I was just saying I feel like you know, for back in the day when I got sore I got started in 2000 like 10 or 11. And you know, your, your window of time in that space is three to six months and our window of time was like three to six years. It was such a disaster. And now there's so much viral social media. tools you can use. It's just super powerful. Um, I am curious, you know, how do you balance like, all of the I mean, it's still a drive from where you live to Sioux Falls. It's still like you've got you know, a husband has got a full time job. You're still a nurse and four freaking kids. Like, that's no joke. I mean, and you're growing this posting every day and figuring out learning new skills like that's pretty incredible. Like how are you pulling this off?

Andrea: I well my husband will help I think like his strong suit is a lot of the behind the really helped me with the funnels and the emails and things like that because he's not gonna do anything on tick tock and I'm more task oriented those my job you know, as a nurse, we work in shifts, 12 hour shifts, what do I have to do this hour? What do I have to do in the next 15 minutes? Like that's my job for the last 18 years. So the thought process of changing over to like long term or there's nobody really telling you what to do. You kind of just have to know what do I need to do today? I know I need to promote and do some TikToks. But what else do I need to do? So I mean, a lot of what I do is in between games, I will batch my content. So I will take.

Matt: This is in between like kids basketball games and stuff.

Andrea: Got a baseball game or track need or whatever, video and then AdWords and if I'm home by myself during the day then I will try to do like 20 different clips, just add songs and then throughout the day, or whatever. The day is just add the text, add the music. And then the best content is when people like comments and then you just can answer the questions like that's the easiest content and really valuable. Yeah, as for training, I always mean, I take away so much just from tuning in to this every morning. And if there's a little tidbit, I'll text into myself. And as I just don't remember, I think I'll remember and then I don't I'll just text them myself and then look back at my text for ideas.

Matt: Oh my gosh, I frickin I just there's so many so good see watch this. You watch this pretty much every day. I have such a bad problem with that. I'll have this amazing idea or I'll either go on my notes and protect myself or something. But yeah, I ah, that's such a gold bar. I hope everybody just as you're listening like, oh my gosh, that was one that's Oh, that's a content idea. Oh, that's uh, you know, as you get those ideas, write them down, come back to them. A lot. of times when I do that, too, I'll just look back and be like, Man, that was stupid.

Andrea: I'll be on a run or on a bike ride. Like this. This would be such a good idea. And then you don't Yeah. You got some hits and misses. 

Matt:  I mean, yeah, if you're sitting at a track meeting, you got a couple of kids there. I mean, there's that you might go an hour or two. Nothing. Right, and they're over hanging with their friends

Most people are just scrolling or Facebook anyway. And if you can sit there and be creating and, man, what a beautiful thing. Think about, you know, when I was running track and field 15 years ago or whatever, and you know, my parents were there and they didn't have that option. It didn't exist. It's a very cool, very opportunistic, very opportunity full environment we live in which I just think more people need to wake up to that idea.

Andrea: I think this is perfect for busy people. yeah, you have time but it's like spurts of time it's 30 minutes here, it's an hour. Your family leave time is not available. It's also interesting in his stretch rect which it has to be. Being somebody

Matt: Who's task oriented works in an environment that's rigid and strict and like, I think in most cases, well, you could correct me if I'm wrong, but it feels to me like an environment where you have a rigid structure and you have you know, sort of policies and things.

Andrea: Yeah, it is completely different because as a nurse, it doesn't matter you know, the South Dakota snowstorms, it doesn't matter. You don't just show up at 10 when they follow the roads like no. So that murder I hate that it patients are still there. They still need to be taken care of. But I mean, that I and everything is there's checklists, and you're not creative. I mean, I love my job. I love taking care of patients. But I kind of feel like after doing it for so many years and just kind of focusing on kids and stuff, you kind of lose that creative side of yourself which that's what really excites me about this possibility, like being creative to do things your own way. Even just writing ebooks, working with Canva, all of these things like you can bring your own personality into it where you really can't do that. In hospitals and being friendly and talking with patients but you're more reacting to what's coming to you you don't know what you're gonna get. You don't know who walks in the door or what type of patient you're gonna get. So this is you can just kind of do things how you want to do them.

Matt:  So when it's like it, it kind of revives. A part of you are revived is a piece of you that's not lost, but just sort of it's like resuscitated.

Matt: Cool I kind of feel like yeah, I don't know it. It's also just for me, like I have friends who you know, they're like God you work all the time. And I don't know how this ever really started for me, but I found that this is gonna sound weird, but I kind of turned my hobby into making money. And I guess I've never really said it like that before, but it is true. I don't have a lot of hobbies. I don't spend a lot of time golfing or I go to the gym a couple times a week but I don't I don't do puzzles or like you know, binge watch TV shows a lie. Oh, just TV occasionally. But basically I was like, I'm going to spend my free time trying to make more money and try seeing where that leads me. And so I would just spend time. You know, I'd wake up really early in the morning and watch Google Ads trainings and I was just like at some level, the more education I taken the more action that I take like it's not a it's not an if it's not a maybe it's just sort of like it's a it's a formula. It's like, eventually money has to come out of this somehow or opportunity will show up somehow. And I have you know, I have friends who are just like, oh my god, you work so much like how you know, how would you ever survive, but it's just this very slight tweak and mentality and mindset effect on that's like, hey, you know, a majority of the world lives with a lot of stress around money and it costs people their relationships, their marriages, they're so the number one cause of divorce, it's you know, and overall just stress from a daily day to day to day basis is like alright, rents do here we go, you know, and I was like, I just don't really know if I want that. So I did that. And, you know, while I might have maybe a little bit more stress on it, you know, if I'm doing that every single day and let's say I've got a full time job, you know, like I did in 2013 2014 and I'm driving Uber on the side in an age where we now have the technology that allows it that allows us to sort of I the reason I say that is because it's cool to me that you're you're finding that creative piece, and it just so happens to be you're able to do that in a time where you can use it in to monetize it.

Andrea: Right. And I just think like people I mean, we kind of grew up like Facebook was around like right when you were getting out of college. We didn't have this in high school. So we kind of are right on the borderline of remembering what it was like without social media to know what it is just people 10 years younger than us. Yeah, it's just interesting how things have changed because even a few years ago, it's like, well, if you want to make more money as a nurse, you go back to school to be a nurse practitioner or NSC John or something like that. And my husband you just go get your MBA now because I don't think it be you know, you needed or whatever, but that's just what you do. You just keep going back to school. And so this is just like an awesome time where you can make money, a lot of money without having to invest a ton compared to getting a master's degree and all the time you know, spending away from your family and not knowing if you're going to love what you have to do afterwards. But you've wrapped up $50,000. So you have to take the job, so yeah, totally.

Matt:  Is it okay if I share one of your videos from TikTok? Okay, I because we're on this note of creativity and, and I was just I thought this was super funny. And the reason that I wanted to show it was just because I really felt like I wanted to share this because I think that a lot of times when people go on they struggle with just being funny or like doing something that's out of the ordinary or something. And I just every time somebody does something just a little bit different and a little more creative and kind of funny, like people are on TikTok. You have to understand. They're there because they want fun. They want happiness. They're there. They want to see something kind of unique and cool. And I just thought this I just thought this was kind of funny.

Matt: I think a product illustrates what you're talking about. And then you know it's a simple way to educate. But what you've done is you've balanced education, or you balanced education with entertainment right. And it's a perfect 52nd video. And as 50,000 47,000 views you posted again, got 10,000 views the second time right.

 

Andrea: Funny after watching Wake Up Legendary yesterday. The guy's like I repost my stuff all the time. I'm like, Well, what the heck, I'm gonna do that. So I just reposted that yesterday, so no, really? Yeah, the first one had I don't know how much but yeah, so that's a good tip. I mean, people don't know what you posted two weeks ago, let alone two months ago. 

Matt:  Or even two days ago. True. I mean, like I got I and even sometimes I'll see the same video posted on TikTok. And I don't, as a consumer, I'm not sitting there like, Wow, what a loser reposting this video. I just think the algorithm put it in front of me again. Yeah, that's literally all that I think. But that's all that any human who's watching whatever thinks, but, man Wow, super smart. So you're already at 10,000 views on that in a day. So that one's probably gonna get 20 I don't know. We'll see. But yeah, so smart and it's a great way to grow your channel because you can, if you're for instance in this make money online niche you can travel. I think it requires so much energy just to post because it's so vulnerable and it's like so much work that it's like, oh, now to think of a creative hook to come in. Yeah, that's too. That's like one piece too much. But if you can do it, everybody here can do that. Yeah, man. You can blow up a video really quick. I bet most of your followers came from that video too.

Andrea: Probably. Yeah, a lot of them. Yeah. And I think it's like you're gonna have those days where you have nothing to give. You don't have any ideas or you're not creative. And then you're gonna have those days where you can just pump out a bunch of videos. Save them. So I like having those extra videos that you can go back and repost if it's just one of those days where you want to get content out. But yeah, either timewise or brain wise just can't get anything out or you know, just have them saved in your drafts. 

Matt: It's good to know I mean, for people, also for me, I mean, it's such a good reminder that people who are successful on tick tock or you know, have a good following or whatever, have the days where they're just like, okay, it ain't gonna happen today. And that's okay. You can take a day like you take a day off.

Andrea: I do, I at least have like 10 in there. I mean, some of them are my favorite. So I don't think they're desperate. Like maybe and then I really just try like, especially now that it's gonna be summertime and kids are home like, I will try to take a day like three hours and just post or not post, make a bunch of videos. And then use two or three of those a day and then maybe one new one that just happens you know once or reply to a question. So how do I do it? I noticed like back in April, we were traveling a lot and some days I wouldn't post up, you know, three or four times a day. It'd be maybe one today and yeah, it did kind of slow my growth quite a bit. So I don't know if it's true for everybody, but it didn't happen to me. So we're gonna just go back to that and just keep going.

Matt: Yeah, keep doing what's working. Yeah. Yeah, there was a theme throughout our mastermind that was you know, to find something that's working Dave's Dave's phrase was just don't he? He said, I wake up every morning. And, you know, you've worked extraordinarily hard to get to, let's say your first $1,000 or whatever online, but that energy in that time, and that sort of the internal what that required won't be required probably for the next 1000 And for the next 8000 To get to 10,000 to get it, you know, it's not that it's not as hard but like you said, are right away and new. As we started. There's, you know, you're excited to get past the three six, you know, 12 month mark and have some of this behind you. That's a good perspective, because, you know, not to say it gets a lot easier, but there are certain things you know, getting started online, it's like riding a bike. with absolutely no grease on the chain. In fact there's probably sand yes and in in the chain and you're just like grinding and like oh uphill and

 

Matt:  And then when you're six or 12 months in, you're gonna have grease on the chain. You know, your tires will be pumped up, you know, it'll feel a bit more balanced and you'll have a solid rhythm and it will be a habit. 

Andrea: Right. And I think it's really great and reach out to some creators like I love the creators have been doing this for six months and they have 50,000 followers and, but it's really like they're not doing a whole lot some of them are and some of them aren't, then what you're doing, they're just six months ahead of you. But then it's also really nice to reach out to those small creators that have just started with you. You know, you can kind of just get the growing pains together like is this what you're going through? So what I do like about this community is just, it's not really like you're competing against each other for clients or things like that.

Matt: Yeah, there's, yeah. When you start to think in terms of billions and billions of people, I just don't understand how big billions is, you know, competition. And we're out there with one fishing rod. It's like yeah, I guess. To some degree, we're competing on the same earth do you know but there's totally different waters. And yeah, so you know, I think that that's an over general. It's probably too big of an example but I think I think for you know, whatever niche somebody's in whatever industry somebody's in, there are new people. There's more new people flowing in and there are new creators and competition or oversaturation is, people talked about that back when I got started in 2010? It was an excuse I made and I said, yeah, no, this it's gone. The opportunity's gone. It's been too long. And I've listened to people say that every year for the last 12 years. And it's like, but every day somebody new shows up on this frickin show. Somebody else is making, you know, five figures a month online, somebody else's whatever. And it just never stops. It only increased and then COVID hit and it increased even more. And I don't know.

Andrea: Yeah, I think COVID really brought out just different possibilities. Like you can do different things and go to the office and clock in and yeah, so that's really where I'm willing to change. I guess, like there has to be something else. 

Matt: Totally. Well, Andrea, for somebody who's getting started, for somebody who's going through the challenge and they're like, oh my gosh, posting on TikTok. What would you say to those people who are watching, maybe they're sort of in the same shoes you were in? Or eight months ago or whatever? What would you say to that person? What advice would you have for people now that you've, you know, had some success and you're still building and growing, but you've had some great success?

Andrea: I mean, I think just start TikTok and even though it's uncomfortable, if it's easier to not show your face for a week or two weeks, start with that it's better than nothing. If you want to use pictures or videos of a vacation I've done that. And then just try it out and it's really not as scary. I mean, I was in that same boat where I delayed doing this for months because of the same thing as a family thought. Yeah, just don't give up because it may be paired up with another newer affiliate marketer, so you can go through those because there are tough days and then they're, they're great days.

Matt:  Well said, well said. Well, cool. Thanks for coming out and having your TikTok up. And, you know, we would love to have you back again. Message our team in a couple of months and let us know where you're at. We'll have you back on.

Andrea: That'd be great. Thanks so much. Cool. See ya. All right, bye.

Matt:  Alright, so I've got her tick tock up here. It's Buildyourlegacy5c_legacy. So it's a long one. All right. So hang with me. Let me share my screen and I can pull it open here to see you can see it but it is tick tock. Build your legacy five See, underscore legacy. And yeah, go give her a follow up. Let her know you found her on wakeup legendary. And I was reminded by something she said at the very end there that I think is really powerful. Not to go back to the mastermind again, but to the last mastermind this weekend. Dave said something where he said you know, I've yet to meet a client who came through our training who set themselves a goal of one year and they weren't successful after implementing something for a year. And I would encourage you that the takeaway I had from Andrea there was just that. You know, I think she sets a goal for the year a lot of times. I'm hearing people say you know, I decided I'll give it a month. I decided I'll give it a week. I decided to help give it three months. I think that you know, allowing yourself to sort I think sometimes when we set those shorter goals, at least for me what it was when I got I did the same thing is I was so uncomfortable and unsettled with myself that I just felt like it had to come fast because I was unhappy. And I think there's a magic in being happily uncomfortable, meaning accepting and with you know, having some of her ability to not be so hypercritical to not feel like everything is on the line today. You know, the truth is not probably not when you're posting on TikTok or learning, probably not everything is on the line at every moment of your business. But if you can consistently take action for a year, chances are something really great is going to show up. So there you have it, go give Andrea TikTok follow at Build your legacy five the number five c underscore legacy and if you'd like a text message every time we go live we have just a simple to use text message service. You can text the letters WUL stands for Wake Up Legendary. So you text and in the text message body it just says WUL and you send it to 813-296-8553 It's on the screen right now. You can get a text message every single time that we go live. In fact, here's exactly what it looks like. We'll be back here tomorrow.

Below is the transcription for this episode:

Dave: Andy, welcome to the show buddy. Tell us about the experience with the mastermind, how you found Legendary and what you experience has been like since then.

Andy: I gained a lot of traction after the mastermind. I had like 600 followers during the mastermind and I got to 1000 on New Years Eve. Now I'm at 28,000. I had a lot of fun with it. focus on so I was like, Okay, I'm gonna focus on the business and just kind of, you know, go from there. So that's when I actually started really focusing on it in January.

Dave:  And so what happened in between January and now what happened after that?

Andy: So I in January was when I was doing more of the backend stuff and like creating the funnels and doing what I have right now. And I started posting consistently right off the bat I was posting two to three times a day even though I didn't really feel comfortable and then I just kind of pushed myself to eventually start making videos where I was talking on camera and I think I did that within the first two or three weeks. And as soon as I hit 1000 followers, I went live the next day. So I've just been kind of pushing myself through the process even though it feels uncomfortable.

Dave:  Yeah, so what do you think? I mean, what was that big lol that happened? I mean was that do you think that was really that life was busy or do you think you ran up? Do you think you ran up against a little bit of discomfort? Do you think that you did, did you get the blueprints and then you didn't go through them? So you actually still felt like you didn't know where to get started? I experienced that with a lot of people.

Andy: This lesson I had gone a little bit through the blueprints but I didn't fully, you know, set everything up, you know, for the business to run. It was just more like something new. Not wanting to fail and then just you know, doubting. And then also, I didn't tell anybody that I was doing this. So I didn't really have anybody supporting me. So it's just me that I had to, you know, push myself.

Dave:  Okay. So what has changed? I mean it's obvious that you started taking some action and you really kind of, you know, you mentioned that but what has changed? I mean, what do you think has thrown you into this? This state of taking action and now getting results? 

Andy: focusing on what my end goals are. So like why is it that I'm doing this? It's not just for the money, it's to live the lifestyle that I want to live. help anybody in the process that wants to either start the online business or just you know, get started with something you know, even if that's soon for their confidence, or try something new.

Dave:  And what do you think was standing like was it was it if we were to be if we were to try to be more, you know, descriptive with what was you feel was really at the root cause of you getting started and then kind of stopping or you know, drifting away for a little while. Do you believe that? Do you believe it was really all mostly up here? Was it mental? Was it emotional? I mean, more than that, it was your capabilities, right?

Andy: Yeah, it wasn't my capabilities because I knew I could do it. It was just me just kind of doubting myself and having to put myself in a position where I have to fail and where I have to step out of my comfort zone and try new things.

Dave:  Yeah, and I mean, define failure. What does failure even mean? I mean, basically put yourself in a position where you could succeed. I mean, because there are so many bumps along the road. But I mean, we throw failure around like it's a loose word, but I mean, when do you ever really fail, you know, when you quit, but how do you, you know, fail, but is it a fake fear?

Andy:  Yeah, it was just kind of a learning process. So I think what I mean by failure is, you know, not succeeding at it in the first place, but just kind of learning from that process.

Dave:  Yeah, yeah. Yeah, it's scary. I mean, anytime we do something new, you know, whether it's a job or a business, or a relationship, but for some reason, starting a business and coming online has a different set of overwhelming things that come along with it. You know, when you get into a brand new relationship with a new person. It's not certain that there's a lot of distractions and so forth out there. But really, the challenges are more just with that one direct person, right? It's like, oh, how do we coexist together? How do we live together? What, when I came online, I didn't just have you know, there were now all a bunch of things that I started to see. And so I had, you know, things coming from lots of different people. And I had to learn how to cut off those distractions and really focus and I had to define what focus actually meant to me. How have you dealt with all of the many distractions? Do you try to juggle lots of different things with lots of people or do you really keep your inbox clean? Are you really trying to focus on, you know, creating content versus consuming content, basically how do you not get sucked into the distraction monster?

Andy: So in the beginning, I would get distracted, but I have gotten better at just keeping track of what it is I want to take care of. So like, so to do lists, I've been really helpful and just writing everything down. And if I get distracted, which I do sometimes, you know, it happens. As soon as I realized that, okay, I got back to what it is that I'm doing and just kind of brought my focus back to the important part like what it is that I need to focus on and why I'm doing this.

Dave:  Yeah. And the distraction can be big, right? It can be like, it can be, oh my gosh, every day I log on to my email I Love You know, it's the first thing that I check when I log on, and I spent 45 minutes chasing rabbit holes of other people's marketing agendas that can be one way that I get distracted. So for me personally, I keep my inbox really, really clean. I don't just have and this is just something that I wouldn't expect everybody here to, you know, it wasn't like that. At first I subscribed to 50,000 different email lists. But for me, I had to really think about it well, if I'm getting up and spending 30 to 45 minutes, just simply checking my email and seeing what everybody else is doing and then I get sucked into maybe something that they're doing. I just lost a lot of early days, precious morning time. So how do you manage your time? I mean, how do you know what day looks like for you and how do you fit in little pieces of recording content or things that you need to do?

Andy: So when it comes to recording content, I will batch create content. And so recently, I posted a video and it's been performing pretty well. I'm getting a lot of comments on it. So I took all those comments, made the video responses and I have them all drafted. So I have all that ready to go. So that helps so yeah, I just batch create content, I'll try to do at least 20 videos when I'm creating like in like one session or one day and obviously that ready to go.

Dave:  So a lot I mean in I would assume that if you're if you're batch creating even in one day 20 pieces of content. You don't have a whole lot of time to re-record every single video 50 times. How did you were you ever that person who was like, Oh, that's not good enough. I need to re record that 20,000 times in do you still do that? Or how did you stop doing that?

Andy: So now, if I re-record something, it's because I said a word wrong or there's some weird noise in the background. So probably like the most that I'll re record something is maybe three times at most, which isn't too bad compared to in the beginning where it would.

Dave:  Add up that can still add up if you're doing but anyways, you went from a lot more to three and now working on less you know, it's either between zero or three is what you're what you're not going to you're not going to stick around on one piece of content or one section of one piece of content for too long.

Andy: Yeah, because I would do that in the beginning and just kind of get in my head but in the end of it the more time you spend on something like it's, it doesn't really matter. Just put it out there and let people you know, watch it and if they like it they like it. They don't, they don't.

Dave:  Yeah, I mean, there's an element of being strategic and there's an element with advertising. It's not just posting videos on TikTok, it's even the biggest marketing firms in the world. There's always an element of luck. There's all in an element of throwing spaghetti against the wall and hoping that something sticks sure you try to use good principles you try to you know, include a good hook or good story good call to action, but at the end of the day, you don't really know which piece of content is going to take off. And usually it's the simple one. It's the one you didn't think was going to do well. And a lot of times it's because when you created that, you just did it and you didn't overthink it. And it was natural or it was just something about it that connected with people. Have you noticed that when you don't overthink it, that your content does better?

Andy: Yeah, that happened. I just posted a video on Monday that's performing better than my recent videos and that one took me less than a minute to make.

Dave:  Yeah, yeah, that's been the case time and time again, throughout my career is that I'll spend tons of time on something like an email or you know, a video that I'm recording and you know, then I might make another version or redo it and just throw it together or whatever. And it's so often the one that I just that I just naturally did that I just didn't overthink what is your current challenge right? Now with creating better content? Let me give you an example. Like a lot of times, there's people who are really smart who start creating content and they and they talk over people's heads. You know, they use words that are, you know, complicated or that a lot of people might not use or they just like that can be a challenge for me is to keep things concise. And keep things simple and speak at a fifth grade level so everybody can understand what I'm saying. That's an example of something in my content. That that I try to work on and be aware of. What's something that it's hard to tell somebody? If your business is not taken off? It's because your content and your marketing is not interesting enough. That's hard to say. But it's something that we need to say to each other because we have to keep getting creative and being creative. And we can't just rely on copy and paste or somebody to do it for us. We have to eventually take the skills and then apply them. So what is something that you're working on with your messaging or your content that you feel is like I'm aware of it and it's hard to do but I'm working on it.

Andy: I think for me right now I'm in the process of trying different things on like, like different editing techniques, the one that I'm putting the videos together I have a lot of videos where I would just be sitting in one spot and talking so I started trying doing videos where it would cut to different clips of me doing different things or in different location locations and I can see that those are performing a little bit better. So for me, it's just trying to make the videos a bit more engaging and not just be in one spot.

Dave:  Nice. Are you doing all that within the TikTok app? Yes, so

Andy: I did try using other apps for editing but I just mainly use TikTok

Dave:  It's amazing that you know, we don't even have to as you know content creators and marketers even go outside of that app. There's enough to learn there's enough to use right inside of that app. That's cool. And I know exactly what you mean you know, the what we've always called jump cuts are sort of the or what we used to call jump cuts. You know, it was not always popular. The quick cuts to, you know, in cutting out the space in between, you know, that became really popular as people's attention spans got shorter and shorter and shorter over the last few years. That kind of content, and now short form content, the 15 seconds to click Content is the content that gets consumed the most, because it's shorter. So what are you are you like, I don't know what your experience is or how much you if you had any experience before this, but as a young person, looking at this what we're doing here looking at this opportunity, are you like freaking out a little bit at like, how big of how exciting it is how cool it is that you I know you I think I heard you say you dropped out of either high school or college was in college. Yeah. Okay. So, I mean, that's obviously a thing that normally in past years, you'd be like, an outcast of society. frowned upon, drop out, you know, yuck. Go over there and stand in the corner. But, you know, now it's like the whole entire game has changed in all I mean, let's just be honest people. There's a lot of people out there, who went to college and are very successful, but there's a whole lot of people who dropped out of college and started companies like Apple and Facebook, and you are what a huge tech company. I'm a high school dropout. It's been proven that you know, those things are not necessary to succeed. But here's my question. As a young person, even with the experience of being that outcast, are you excited as hell about like, Do you see a big future with this? Is this just a bridge to something else for you? Can you share with us what you see?

Andy: So yes, I am when I first started getting into this, it was just more to like, make some extra money, but then the more I got into it, it's like, okay, like I can actually do something with this. And see, I get very excited because I know what I'm capable of, and I know what kind of life I can create myself by doing this. And eventually I'm going to be you know, working on my own offer and just helping people get started with the online space and build their confidence and just things like that for new content creators and business owners that you know, are doubting themselves or just need help getting started. 

Andy: Wow, society just conditions people.

Dave:  I mean, you can literally do anything and I believe that over the next few years, this style of business of Congress of, you know, our economy as a whole is moving more towards this one to one moving back to a say like a mom and pop. But it's not much. It's just person to person. Like what we're doing and what we're teaching, whether it be an affiliate, directing somebody the way that we teach or whether it'd be like you just mentioned, somebody wanting to learn something and seeking out somebody that they relate to on social media. Yeah,

Andy: I think also because not a lot of people can just sit in a lecture and learn that way. Some people need one on one mentorship and coaching. That's me. I can't sit and learn or teach myself I need help. I need step by step training just because it takes me a little bit longer to retain information.

Dave:  It's also Who are you learning from? I call it writing. I call it the right information, right person, right environment. It's not look like the person has to be relevant and the person has to have relevant experience. But the game has changed so much that if a professor was teaching business 10 years ago, and he's teaching it today, you better have a whole lot of continued education because the game has changed. Right information. I mean, the information has to be relevant. I mean, we're we're we're doing Wake Up Legendary. We're doing all these different things, because we want to talk to people today who were doing it and then the right environment I mean, you know, college classrooms, all these kinds of things, oftentimes inspire learning oftentimes, they don't know, does home inspire more learning. Lastly, a lot of people are so used to going into a class and having somebody stand over them, and therefore they turn in their assignments and do their work because of that. How do you hold yourself accountable to actually get things done? Because I see a lot of people buying training, and then not going through it, and then wondering why they don't know where to get started or So how have you held yourself accountable to go through stuff to then apply it without somebody literally, you know, saying, where's your homework? 

 

Andy: For me to do lists helps because it keeps me organized. But then also, I just think about my goals. It's just my end goal. Like why is it that I want to do this and thinking about how I hated my last job and not wanting to go back to a regular job. So I think that kind of helps. keep me focused on you know, the important things and what it is that I want to achieve. 

Dave: Yeah, it's interesting. You know, there's a, there's a, there's a, there's a little bit of a conflict that I've begun to have with the way we throw around the word mentor in this industry. It just opens up a lot of doors for people, for example, to come along and just say, Oh, I'm a mentor, you need a mentor. And then all of a sudden people get, you know, kind of taken down in rabbit holes and they end up buying, coaching from people and mentorship that they don't really need and what I find is a lot of people like for example, Leslie, we literally just had a mastermind in Orlando, and there was 50 people let's It was between 50 ish people sitting in the room. And everybody who said I don't know where to start, or I don't know what to do. They had just simply not gone through the training. That's nothing they didn't do anything bad. But we I'd like to bring some awareness to the fact that before everybody goes seeking out another savior, another mentor, another guru, you know, and you do your own training, or you're considering for example, buying in our Blueprints. Go through the training because you may not need what you think you need, and I'm speaking to everybody here. Lastly, not just you, I certainly want your opinion. But I'm going to be beating this drum so hard every day, because again, people are stopping themselves from getting started. Because they're like, I need somebody to come here and sit, sit down with me and kind of show me how to do it in what I find from my experience. 10 years working with people is what they're really saying is I want somebody to come and stand over me and point and tell me exactly what to do. So I don't have to do any critical thinking, or I want somebody to do it for me. And that's not entrepreneurship, I'm sorry, sustainable and long term. And you never learn anything. If you do it that way. And so I'm going to be beating this drum, people are going to be like, Dave, I'm just so tired of hearing this. But you know what, I don't care. Because being in this industry for 10 years and watching people may, you know, say they have the same reasons why they can't succeed, and then actually being able to talk to them and see in here and you didn't go through the white hole. The question that you have is answered right here. Let me show you right in the affiliate marketing business blueprint. And so what's your opinion on that and what comes up for you as I rant about this, go through the training, and learn how to apply like an entrepreneur, rather than hoping and praying that somebody's going to come along and be that perfect person who's going to make it all make sense for you?

Andy: I would say for them to go through the training and see, you know, and try it out and like, you know, implement the stuff that they're learning first and see what kind of results they're getting. And then from there, if they want some extra help, then they can go for it. But even getting the extra help, it's just all on you either way. Whether you get that or not.

Dave: Yeah, I mean, you could sit on endless one on one sessions with a new MIT mentor every day. And again, what you do with that information after how you continue that's what matters. You know, that's what matters. It's kind of like I went to physical therapy yesterday. And, you know, I've got another appointment next week. But you know what? I previously had my last appointment over a month ago and I didn't do anything last month. I didn't do any of the exercises. You know what I mean? Like I didn't do any of the stuff you're supposed to do at home. And guess what she asked me so how's your shoulder? I had COVID and like it just hey, works. I had more things that came up and excuses than results for me. That's me. I gotta own that. And so she said, Where's your shoulder? I said it's exactly where it was when I came in here a month ago because I ain't done shit. That's a little

 

Andy: A bit every day to like sometimes I know it's nothing. Nothing at all.

Dave: But it's so liberating to just own that too. That's another thing that I talked to the mastermind about was just being honest about if you've done shit or not, if you hadn't done anything, just say I haven't done shit. You look so much cooler. Just saying I haven't done anything and that's why I don't have results other than trying to make up some shit or blame somebody else. That's the way of the entrepreneur. That's what I had to learn that this road is not about me finding blame. It's about me, the exact nature of my actions and web done and really own and then it's like radical honesty and kind of self responsibility because why? Well, because I had a job I always complained about somebody else being in control of my not my life. So now that I have it, I can't complain about it. 

Andy: It is different from the last job that I was working at. I was a supervisor at a warehouse so I had a boss working above me and then I had employees working under me so it's kind of in the middle. But that was a very stressful job for me to have. So now I am just coming out here and just you know, not having to deal with anybody working under me. Or working above me. It's very different. And that is why you have to hold yourself accountable. There's not going to be anybody there telling you what to do.

Dave:  I know and it's like, sometimes it's you know, people we complain, no matter where we go. It's like, you know, we really got to learn how to turn, you know, dirt into diamonds, you know what I mean? As an entrepreneur, it's really about looking at every situation and saying, you know, hey, I'm the ultimate one who's in control here and I'm gonna like I have a choice to make this absolutely the best I can make it or sit around and complain. And that's usually what people do. They hate standing around and they complain. So make sure everyone that we don't treat our business like we did our job. You know what I mean? And that's one of the reasons why I always tell people if you still have a job, work that job like get your business because how you do one thing is how you do everything, you know, work it hard until you get to leave it. It sounds like you've left or you quit your job and you're doing this full time now?

Andy: I quit my job before I found out about legendary because I just could not take I could not take it anymore. So I quit my job before. But I was still getting income from the military. So that kind of helped me out of it. Yeah, and right now I just kind of helped my dad or his shop, here and there. So that's just a little bit of extra income that I get. But yeah, I'm not working a regular job at

Dave:  A lot of stuff for hot rods and, and bikes and stuff but so yeah, you don't want to work for pops though. You want to branch out, you want to cut the umbilical cord. I can tell you're not as somebody who wants to hang out, you want to go, you want to spread your wings and travel around the world and you want to do what you want to do. 

Andy: I've always been interested in business actually when I was in college. I was going to college for business.

Dave:  Yeah, yeah. What's your dad think of your journeys and choices and everything? Can you support it? 

Andy:  Always all about this. I have a bunch of siblings. So my dad's all about, you know, pushing us to be better and make our own, you know, make our own income and because my dad's not the type to just hand us money. He wants us to work for it. So yeah, ever since I was young, I've always just been kind of working for myself during the military, after the military joined, joined a university and the reason why I did the military was to help pay for college because I knew my mom couldn't help and then my dad wouldn't just hand me the money. I had to do it myself.

Dave:  Well, Tara said thank you for your service, and I do too. Lastly, is there anything else we need to know right now before we talk to you again in a couple of months hopefully. 

Andy: For anybody that is just kind of interested in doing this, I would say you know, just go for it and don't think anybody or anything wants you back.

Dave:  Even yourself, but you know, we are mostly the ones who hold us back I have I have had a lot of make believe people and voices in my head that I tried to say there the reason why I'm not going to do something, but really all the voices are just me myself and I Yeah, it's always just me talking myself out or me. You know, fair enough that somebody is stopping me somewhere, you know, but it always just comes back to me. It always comes back to if there is a will there's a way if you like you said stay focused on what you want, and not what others say. We did this exercise this winter. You know, we broke through a board, you know, that had some sort of a limiting belief that was like holding us back. And on the other side of the board was what we wanted, you know, and it's kind of like if everything that you want is on the other side of something somewhat difficult. Or you not going to go on through that thing headfirst you know what I mean? Yeah, I'm not standing around on Facebook or wherever. In complaining about it. I'm not I'm not going to stand back in everything that I want. Everything that I want is on the other side of an uncomfortable, semi difficult moment, never ever in the history of mankind, past or into the future. That there was ever a moment where a person's obstacle suddenly just magically disappeared. And everything was handed to them. I know every single human being that's walked this earth has suffered through for what they want, have sacrificed. Sometimes it takes longer, sometimes shorter, but every person has had their own journey and had to walk in and what I love watching people walk their journey in glory and with courage and with creativity, and that's what I see you doing so keep up the good work. Thank you. All right. We'll see you back here maybe in a couple of months if you'd be willing to keep sharing with us. Yes, that'd be awesome. All right, Leslie, tell your pop. So we said hello, as well. Thank you. Again, keep up the great work. And we'll see you hopefully in a couple of months. All right, come back and give us an update. All right. All right, my friends. Whoo. There it is. That's a bad thing to say from the 90s. You know, I'm a 90s dad now. All right, my friends there it is, though. For real Thursday, Thursday. Where are we on May 19. Wow, we're coming up on 50% of the Year. I just like to, you know, occasionally get up above the weeds, you know, because so often we're down in the weeds of the daily grind. What time is it? What day is it? But occasionally, you get to pop your head up and say, Where are we at in life? Where are we at this year? And we're about halfway through this year 2022. And here's what's going to happen. Okay. Hold on a second. Let me get out my crystal ball. Okay, here it is. Here it is. Okay. I am going to rub my crystal ball. Okay, I'm rubbing it. Yes. It's a it's a large roll of toilet paper, but we're pretending that it's a crystal ball. And I am rubbing. I am rubbing my crystal ball. Okay, I have it. I have it. I have the future. I've seen the future before and I have the future again. Here's what's going to happen. The rest of 2022 You know, people stock portfolios, we're moving into what seems like a little bit of a recession, right? Because we had such growth, right? All through 2020 and 2022. Now that doesn't mean everybody did but just the main economy, you know the stock market, Wall Street, which we know is not mainstream. But anyways. Now 2022 is here and guess what, internet marketing in those of us who are marketing online, got to take advantage of all that growth. But here's what's going to happen. As I rub my light crystal ball. What's going to happen in the future is that things are going to be corrected and they're going to go back down and guess what? Once again, people are going to need opportunity. They're going to need solutions. They're going to need to access things online, just like they did when things were up. And guess what we're going to do? We're going to capitalize on that. Like we have capitalized in this business model the core for affiliate marketing, or selling courses, coaching or events. We've, we've capitalized on recessions, and we've capitalized so the rest of 2022 as the recession looms in craziness happens out there on Wall Street. What's going to happen on the internet, and with those of us who have prepared to get lucky, what does luck mean? It means preparation meets opportunity. And we're going to shift our message slightly to, hey, things are down out there on Wall Street, but guess where they're not right here on the internet. You need to create your own economy or whatever niche you're in, you slightly shift the message and guess what?

We continue to see growth. And we continue to be in a business model and in a business that thrives and has an opportunity to grow no matter what's happening out. There. Real Estate on Wall Street, any of that because why people are always looking for opportunity. And all you do is slay li shift your message just a little bit. You'll see a lot of people doing that, a lot of smart marketers doing that. Talking about and in and sort of getting what they're talking about to what's going on in people's lives. And we'll continue to capitalize my friends. There were a whole bunch of people who through all the last cycle of growth we had through 20, mainly 2021 You know once we kind of came out of that 2020 shift, but we had growth in 2022. All the people who had got started thought that they had got started then, so they could capitalize on that. And in this next cycle, whether it goes up or whether it goes down, will cap out because it's just a small shift in messaging out there and your content and stuff. All of you who get started right now who begin to build your own business and build your own economy are all going to be banking. You know, whoever is your home, you're gonna be thankful that you did that and you got started. And I promise you, I promise you the absolute best time to get started was last week. The absolute second best time to get started is today. See you tomorrow. Peace.

 

Below is the transcription for this episode:

Dave: How y'all doing? Good. Excited to be here. I asked my wife, you know, normally. I guess all the videos in the back office, I don't have a hat but I have a hat on every morning getting paid a lot of money. Let me see your hair for guys. Right. You would think that a lot of you are here for the internet marketing lifestyle. And you probably thought that I was you know, probably having wild sex and snorting cocaine off my wife's butt last night, you know, actually, we were upstairs. We were taking each other's blood pressure. I mean, that's what it was. It's not a rockstar life. Just preparing you for the day, just preparing you for the day. Okay, just preparing you for what's to come. We're gonna have a great day. As Matt said, you know, a great weekend. We never know what's going to happen at these events. We have no idea, anything could happen. Everybody looks pretty safe though here. I hope nothing crazy happens. All right. I hope something crazy happens. You know I hope that you leave here with what you need.

And I'll tell you right up front, I don't know what everybody needs. You know, I'm not a guru or a doctor or a philosopher of marketing or life or anything like that. I mean, the truth is, we need to go live here in a second and that's the truth. Welcome, welcome. Wow, we are live you know, say I never know who's listening that's what I was gonna watch what I say. I did have an incident one time where I was new, and I went to the bathroom. And that didn't go over so well. I mean, it was entertaining for everybody else. I'll say that you know, we all love to see a train wreck. Well thank you for your service. If you were in the army, anybody else's service was about here. Thank you for your service. We never know how important these people are until we see some other crazy stuff going on in another part of the world right and then it's like oh shit, you know? Wow. So there's gonna be an element this weekend of you taking responsibility for your own success, you know, came all this way. So you came all this way. Who do you think came the farthest? So who drove and who flew to get here, right? I mean, I did and I only drove an hour and a half and I'm telling you just getting out of the house sometimes is the son of a gun. You know, actually getting dressed and going out into the real world versus just sitting behind the computer and we've been in whatever we've been into the last couple of years, you know, where I haven't interacted with many people. You know, I just recently had COVID Anybody else have COVID recently? All right. We know who to watch out for God oh my God. I recently had COVID. I am negative but shit. Okay, that's another thing. Even me getting here was a big deal. But you all but I've done these before. You have never been to one of these with me before. Have you ever been to a business seminar? Anything ever? Or is this your totally first one who's like, I am like a fish out. Everybody else has been like 13 MLMS they’re like alright, come on. Let's get to the point. You know, show me how to make the money for Christ's sake. Yeah, I know. I'm not speaking to all newbies, but a lot. As a newbie, wow, what a word right there I go labeling you. Sheesh, I'm sorry. We're going to talk about that this weekend. You know, like, how do we speak about ourselves and, you know, what do we think matters of fact, you all have a notebook. Could you open up real quick in just big letters and if you all want to do this at home, write your name. Just write your name for your entire name, write your entire night putting in the rooms growling their eyes on Oh great. This is what I came all the way from Canada for to write my frickin name. Oh my god this guy. He might be cool but he sure ain’t deep. I wish my kids thought I was cool. My wife has a lot of days. She's like, take the garbage out. And let's get on with the day. So somebody had a name written down? Does anybody not know their name? All right. That's good. So when you look at your name, what comes up for you?

 

Look at the name. Look at the name, read the name, actually read the name. Seriously, folks. I promise you. I thought you came all this way just fuck with me for a week. All right. Just Just fuck around and just do all the shit that feels stupid and dumb and uncomfortable. And let me just let me just let me do my thing. What do you do when you read your name? What does your name mean to you, seriously? We always just throw our name around like it's just a name to me. Is everything. My name is my identity. My name is my story. Name and my whole story right there in one name. And, you know, the things we allow others in ourselves to do with our name is unbelievable. Also when I look at my name, and you look at your name, who inspired me sorry, there's going to be some spit and DNA and all kinds of shit if you're in the front row, you're getting it all if for sure? Seriously, see, I'm going to ask you later. You know what are you? Are you doing this and ask you to just tap into some some reasonings and your real motivation for doing this because here's what I'm with eight up front before the weekend starts. I know you came for the technical. I'm really going to corner someone and tell them and they're going to show me what to do, where to click and all this and I'm gonna get it. But I would challenge that you don't need any more training. You need to hear more stories. We say that again. You don't need to hear more stories. Fuck I knew it was one of those story asked mode. He said oh rah rah van. Oh God. And oh, by the way, there's an actual whiteboard. That's going to be rolling out and I'm going to be pitching the latest and greatest MLM at the end of it. So just get ready for okay. What I find with people in this industry is that they're overtrained. We're all over-educated, there's too much information. So we get to this place where we're just lost in a sea of words, letters and numbers and we don't know what to believe and what to look at and what to follow. You're coming here. I don't want you to follow me. I don't care if we need to tell you my name. Because it's not about me. And it's not about this. I'm not trying to owe you nothing. You did nothing for sale this weekend. Just by the way. Nothing for sale this week. pitching the $20,000 seminar.  You can leave now you can leave at the end, I don't care. I have no benefit in what you do with the information this weekend whatsoever. Regardless, I'm not going to make any money. Who knows we may lose money on these events. I don't know where we're at. I don't think these vents are so powerful. It's just worth breaking even or whatever. It's not a massive profit center for us. It's a place for us to give our most, you know, motivated or curious members an opportunity to come in here directly from the horse's mouth and let you decide. Am I bullshitting or you're bullshitting. Have a whole weekend to size up equal whole weekend to sit in that seat and stare and listen and watch every single person who comes up here and we got what you do those thoughts what you do with that time if you sit there the entire time and be like this motherfuckers full of shit whatever you know I don't like that luck so much. Whatever it is

At the end of the day, we all get to pick our toys up and go home to our own houses at the end of the weekend. We all get to go back to our own little rooms and be whoever we want to be right back into our cocoons and back into our lives.

And you can go back as the same person with the same old you can go back to somebody with a totally different perspective. Same everything in front of you. Completely different approach, a completely different mindset and full ownership and responsibility over your future the rest of this year. Or you can leave and say these cats are all full of shit and that stuff probably wouldn't work for, you know, somebody like me, or whatever else that soundtrack plays in your head that gets you to, you know, quit things back out of things. talk yourself out of things when you get halfway down the road. Right? We've all got our soundtrack don't we

Your name, your name is a powerful thing. If you're It's you It's your brand to business. It's it's it's it's your reputation. You know that people, it doesn't matter. It's not. It's not just this industry. People are going to buy it because of that name or not because of that name. Doesn't matter what your self, who your representative felt you got behind you and you could pump them up. But I promise you, people are still going to business based on your name, how you carry yourself, your name is on the side of your building at all times. You know how some companies pay a lot of money to have their side of the building. And it's like ooh, you know what your name is on the side of your building at all times. In some of us the way we found our name out there on the internet we sign up for any damn thing. I mean, a name is also my space, my email inbox, my Facebook timeline, all this type of shit. Who's got my number who I'm still letting text me and call me or abused me or whatever. So when I got clean and I went and started to build a business, I thought I've been through a lot of stuff. I think I'm a piece of shit. I thought I was a patient. I thought that nothing was going to be you know, no opportunity was going to be available to me like I thought I messed all that up because I had gotten arrested and got felonies 24 years old sitting there. I got nothing. No one I got I had my really I didn't have my dad that's my dog. You know? But look I had my name my name I had my comeback story. And I don't know why so many people don't want a hero of their own journey. They don't. I think I'm good enough to be the hero of my own journey. I love your story. Oh never let me spend an hour listening to this other I don't do nothing in my name. So learning, sitting in school and clattering and all that stuff and if I told you more training this weekend I'd be doing you a disservice.

I would be like, you think you're overloaded now? And that's what all the time people do in this industry and I've done it before too. Wow, we got a bunch of people coming to an event. Let's buck and create an offer. Let's do something I mean just to sit in. This is an unregulated industry. And Tom, Dick and Harry who's selling any everything and we're taking them seriously like they're serious fucking people. We don't know these people on the internet that we're buying shit. From? Why say come here to me. If you don't buy into what I'm saying. I guess I didn't do it for you. Back to Guru land we go you know, signed up for the webinar on Monday gotta get home to get on that live that Stacy does every right? It's like, oh, use this weekend as a defining moment as a launch pad to raise that name up like the Phoenix resuscitate that rich man. resuscitate your name bro. You know what I mean? Pumped some life back into it. I don't know what, why that is but somewhere along the line. We're just, you know, made the belief that we're not that powerful. You know? And we believe in, you know? And what I find is people are unbelievably powerful and all this stuff that you see doing on the internet. I guess you might call that self esteem or the confidence to write. Really do you think is holding you back from getting what you want? Anybody? That's easy. Okay, that's the right answer. Scared of success? What if what would happen? If you succeeded and were scared about it? Are you free to get in? What should I do? Have you ever been there? You're scared to succeed in this industry because you don't want to have a target on your back. And that was a bad enough experience, a legitimate bad enough experience. That's what you believe is holding you back.

Below is the transcription for this episode:

Dave:  Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. We have yet another awesome episode planned for you this morning. a former banker as you can read if you're watching here on Facebook, a former banker finding huge success online and we have so many people from so many different walks of life. I'm excited to talk this morning to Aslam welcoming my friend.

Aslam:  Morning Morning, afternoon on my side but good morning to yourself.

Dave:  So tell us what led you, what brought you online and what led you to Legendary? 

Aslam:  It’s been quite a journey. I got started in network marketing back in 2014. After trying it a few years prior I just never took it seriously and then got back in 2014. I had some success with that company. In that first year I made a little bit of money wasn't that much but I made some decent money. And by 2017 I was like everyone else, I struggled to find leads. And I was in that NFL club with no friends and family left to show the deal to so I was gonna try to do that last time at the big team. And I started looking online. I was on Facebook searching for an answer. I came across an ad on Facebook. I clicked on it and I got into an attraction marketing program. I did some online training them no doubt about funnels and that sort of thing and that's where it all started. And I started getting into affiliate marketing literally only this year to be honest, I was having some success in network marketing. But I saw the previous company you know, as is sometimes unfortunately I have a common with near marketing companies. Sometimes they have issues. And with the previous one I was with I was not one of the top earners or anything like that. But I saw guys who had reached the top rank in that company and all of a sudden that company went through issues and these guys lost their business. And it was sort of an education point for me. And as I use my online skills I started becoming much better at getting leads online. I started building this cabin company about two years ago and they started having some challenges, you know, payments started becoming slow but I made some. I've been making some good money in it. But in January I thought you know what, I'm gonna get exposed over here. I need to start looking at how to diversify my income. So I had actually gotten involved with Legendary I think around November and I was just watching all the training in the back office. And I started implementing some of the stuff I had a TikTok account, which I wasn't really taking seriously. And I'm sure we'll get to it, but, you know, literally with some of the education that I learned in that. I mean, I signed up for the marketers club as well. And I was running through these training sessions, I was just watching the videos and taking notes. And I started implementing around January and my tick tock account went from about 1000 followers. And right now it's sitting at just under 21,000 followers. So it's grown really, really fast and it's exciting.

Dave:  Yeah, it's exciting. For those of you who have never generated leads online if you have done any network marketing, if you have done any sort of, you know, face to face marketing, sales, business networking, when you start generating leads online. I can remember it felt like magic to me. I thought oh my gosh, I've been running around face to face trying to call you picking up this 500 pound phone. You know, it was wow, that this business was hard for me before I found the internet. And I was unsure if I was actually going to be able to succeed. And when I found the internet, it said that I was 2425 years old. It gave this young ex high school dropout it gave me it gave this guy with no credibility. It gave this guy limited reach. I had a small warm circle so it was I didn't have a lot of people to actually prospect and I and I hadn't earned any of their respect because I was not. I was, you know, recently homeless. I was just getting my life together. You know, so it wasn't like anybody was looking to me for financial advice. So how has the business world in just money making an opportunity opened up to you now that you're learning these internet marketing skills and that you are learning how to become the hunted online rather than the hunter? Because there are multiple levels to this. You know, you get online and at first you're the hunter. Hey, I bet somebody's hunting watching this show right now. Hey, has anybody gotten a private message from anybody while you're actually watching the show? by somebody? What they're doing is they're prospecting you. They're acting like they're going to be friends with you and then eventually there's going to be some probably rather shady business opportunity that comes along. We also have this happen all day every day in our Facebook group. You know, people are messaging people and they literally that's that's their business and it's growing. And so there's that there's this. There's the second phase, there's level one, which is you're offline and you're grinding, you're just calling people and you're knocking on doors, then you come online, you get on Facebook, right and everybody thinks that's internet marketing. Now you can start private messaging, everybody harassing everybody on Facebook, right? And then there is a level where you start to build influence where you no longer are the one who's having to message everybody in your in you no longer have to get blocked by everybody on Facebook because you're that guy or that girl, right? But now you're actually doing what you're doing in a slum which is where you are now hunted. You have people that are now coming after you about what I just said and how powerful it is to continue to learn these skills till you can eventually get to that place to where you are the hunted not the hunter.

Aslam:  Firstly, I can relate to everything you said. You know, I think I had success in that first network marketing company because I did have a certain level of credibility. I was a bank. I was in banking for 18 years prior to leaving in 2019. So I started other businesses so people saw me as someone that was credible and they got started with me and I was that guy who was calling everyone. So I can relate to what you're saying because I just didn't want to lose any money when I got started that first time. So I was dialing the phone, going to people's homes, meeting them in shopping malls. I did all that. And guess what that level two that you are speaking about? When I was the prospector online I did what I literally had. And I still have a spreadsheet that I keep as a reminder, because I used to send 100 Copy and Paste messages a day. Every day I was that guy. I had a script and I would send that out. I kid you not it when 2022 Right now, I was sending these messages out somewhere when I was struggling around 2017 I still have people that are finding those messages right now. Five years later, they find the message. I'm not even with that company anymore. And they're like, what was this all about? And I find it weird.  So it was crazy. I mean, I still get them and I have conversations with these people. And I use that as a story right now and I'm showing people what I used to go through because a lot of people you right people do think that making money online is posting spam messages on social media and saying listen, yes, this cup coming by the cup, the cups or some it's made of plastic or porcelain or whatever. And, but you know when you start learning real marketing skills, because in the current MLM that I'm in I've probably recruited well over 100 people out of those 100 people. Man, I think maybe 95% of those people reached out to me, which was weird. Okay, because I was building an audience before them. And I didn't notice the power or the strength of building an audience, only until I got involved at this level, but nine out of both funnels, and I try my best not to get involved on a very personal level. But I do start out on the affiliate side. Notice that in my case, I have to get involved personally. But I think that's all about the solution as a marketer. That's the evolution as a marketer, you've got to go through that crawling phase. Before you can get to that automated phase. It's necessary.

Dave:  Yeah, and I don't know if automated is the right word, but it's I know exactly what you mean, because we all have to be new and we all have to go through the phase where we both are. Do we sort of describe it like this? And I think you said something to this effect earlier in the show where we'll buy a training like somebody will buy a legendary and maybe like yourself, you've you've You're certainly not a dumb person. You've got some raw sales and marketing skills, but you want to take it to the next level. You want to take it to the next level. However, we all have this thing in us that that sort of says, I don't know if I really want to do that guy might know better, right? And so we'll start the course and then we'll get into it. And then we actually won't implement it. We won't follow all the way through and will default back to what's comfortable. Or what seems like it's easier. And so a lot of times that's where we all become vulnerable for shiny object syndrome. Because once I get into a course or training and I realize oh wow, there's some work I got to do here. If my default thought to that work is maybe I'll hold off on it and try it my way. What I'm really doing is avoiding what I need to go through so I can continue the shiny object, searching for the easy button or the easier, softer way. And that's what happens when people I think get into shiny object syndrome jumping around. But you had mentioned when you first started that you didn't, you didn't take action right away or something you had, did you say that you had started the challenge right away and then you didn't actually start marketing for some months later. Did I hear you say that?

Aslam:  It was something like that. I found it. So I knew just so you know, I knew visionary marketer. I had seen it before. I wasn't sure what it was about but I had seen many other marketers that I know from other programs that have been in so some of the names and I'm like well if they are doing this, you know they are using the splendors it must be something here.

Dave:  Let me clarify my question for you because I want to. I want to make sure that I ask this clearly. When you started, were you hesitant or did you not start using the material or implementing it right away and leave and come back later? Did I hear you say that you came back later? Can you say more about that?

Aslam:  When I came across some of the training ways it showed me that you know tick tock is the way to go. I was avoiding tick tock To be honest, that's what I was avoiding. I didn't want to do tick tock because I viewed it as a good social media platform and I wasn't about to do the dance. That was the whole thing. I got there so that is why I delayed and then I watched. I think I must have watched Matt's Tiktok training in the legendary back office about five times. And I was like I was listening to it in the gym several times and I was like I need to implement this. I need to get over this fear and that's why I only started doing or implementing in January.

Dave:  Okay, so it was a fear of being on video. You didn't want to seem like you were unprofessional or like you're a serious person, right?

Aslam:  Yeah, I wouldn't say it was necessarily a video. I have done a Facebook Live YouTube video before but it was specific to tick tock because I couldn't figure out how I was going to use it because you are right. I mean a former banker of you know, but obviously that's awesome.

Dave:  So I totally understand I get, I did have that mindset that I don't want to be ticked off. Yeah, yeah. So I mean, that was your hesitation, that was your procrastination. And and as a result you you left and in how long was it before you came back and actually watched that video you said that Matt was in?

Aslam:  I watched it several times. I'm talking about November, December last year when I was watching all these videos and going through the 15 day challenge, you know, doing all of that. But I just wasn't sure if I was going to be implementing anything because like I said, you know tick tock was not something that I was excited about. So it was about months I would say and then I implemented.

Dave:  Okay, in what's happened since then, talk to us about what you know, how do you view that time looking back on it, where you were dealing with that fear or that concern of getting on TikTok? Tell us where you're at now, what's happened and what is it like now?

Aslam:  Oh, man. Firstly, I do wish I got started a lot sooner. On TikTok and I wish I found that training a lot sooner because, I mean, I've seen other TikTok training, I just never took the platform seriously. But once I got inside the back office and watched those trainings, I was like, Okay, listen, these guys are saying we should use this. I think I'm gonna pay attention. But it's been amazing. So, like I said my following on tick tock went from firstly 1000 to over close to 21,000 right now. I've had days. It hasn't been consistent, but I've had days where I've generated over 200 leads in a day, which was fine.

Dave:  But normally I define leads to find out how to define a lead because there's a lot of different ways that we can define a lead so how do you define a lead today?

Aslam:  Someone that's opted into my email list. So I had days where I had over 200 people opt into the email list, which was crazy because I had a video that went viral. And I mean, on top of that, this was just sort of a cherry on the top. I mean, just last week, I received a payment for sponsored posts because I've had companies and brands approaching me to do sponsored content and posts for them on TikTok on channel, which was not expected. I was like, wow, I didn't expect this to happen. But I welcome it. Right.

Dave:  Right. That's that's really that's really that's really cool. So, I had a thought about how many leads you generated, how many leads you've generated. Some days you set up to 200 leads and I know a lot of people who pay when they advertise with Facebook ads, or I mean even tick tock ads or Google ads. I mean, I know people who are paying over $5 per lead, you know, though you hear this $5 for a webinar registration. I know people were paying $10. I mean ultimately what they're going to sell on that webinar is hopefully going to make that money back and more. So keep that into consideration. I'm not, you know, I'm describing both the advertising cost as well as what they're going to do with those people. They're going to get them on a webinar and sell to them but I mean, to $3 just driving traffic to a landing page from Facebook ads to $3 a lead $4 A lead is not that's not abnormal. That's not a high cost for you to be so if let's just say we were paying $4 a lead. That's $800 that's $800 in advertising, right that you would normally have to pay to generate 200 Fresh, qualified targeted leads. And we have the ability through these very short form videos and these platforms if we use them properly. We can just go on tick tock and do any type of thing but if we use them properly the way that we train, how to use them. I mean, the ability to generate two red hot leads that would normally cost you $800 And to be able to do that absolutely free. I'm just sorry. I don't think people realize the power of this.

Aslam:  No, they don't. And I wasn't. I don't think I was taking this seriously enough. I came across a Gary Vee video of just not too long ago. I was doing one video a day on tick tock. Then I ramped it up to two and then I saw this Gary Vee video where he said listen, you only got 12 to 18 months more to benefit from this organic growth that you're able to get on tick tock specifically. And he said the number is four days, four days. I have failed at times. But I'm trying to keep up with four days a day now, four to four videos a day. And I don't think that's too much to ask. So like I said, don't get too under these emails. But every day I do get leads. It could be a guide some days or 10 Some days or 20 but for me what's important is the consistency of those leads coming in every single day.

Dave:  You, everybody , all of you would be amazed. You would be amazed at how much money you can make each month with 10 qualified leads a day. You would be amazed most of you could possibly replace your income with 10 Red Hot qualified leads. Now it's all about what you do with those leads. Of course, if I was only getting 10 leads a day, okay. What I would be doing was I would email not only having my email sequence go out but you can guarantee each 10 of those people would be getting a personal email from me. I would be connecting with people. And so I'm not saying that messaging people. Do you remember a slump just a second ago when I was talking about cold messaging people? I don't think emailing and messaging people is bad or it's a waste of time. But there's a big, big difference between messaging. People who didn't ask for your email or your message and messaging people who just opted in and have just recently been watching videos that you shot with just your phone by the way. And when you email them. A lot of times they act like I can't even believe you're emailing me right now. It's almost like a celebrity, even though you have been surprised at how some of the reactions that people have are almost like you're a celebrity, the power of the internet. It's almost like the power of Hollywood people watching you on screen. You folks don't realize how much more authority in posture is in influence. You would have during a change if they reach you first versus you reaching out to them first. Do you agree?

Aslam:  You know, it's so ironic. I don't know. Maybe this was just a coincidence that I got this call today. But you know what? Because I've been getting so many leads. I knew that I'm going to need to connect with these people because a lot of this with my affiliate programs we have been making the sales is we have actually had connections with people in the past and you know, we got to be in my Tiktok is very cold traffic. Just today I sent out an email to my list, where I invited people for a limited amount. I opened up about 18 slots for the month of May for a 15 minute private coaching session with me to get their online business started or just some guidance. And that email hadn't gone out for I would say 20 minutes and I already had like 10 of the spots booked. And one of the people that replied to this actually sent a reply and said you know what? And I think this is so important, especially for anyone watching this. When I sent out an email to this lady that responded to me she said I'm 64 years old, and most online marketers don't think they realize that sometimes they send out all these bulk emails without thinking about the person on the other end. And it just feels like we are numbers so because you sent out this email I don't know if you will respond to me which I did. But thank you for you know, taking this to a personal level and being willing to actually connect with me, you know, on that level. So when I saw that, I was like, wow, you know what? The market email is sort of bombarded so you have to stand out in another way. And unfortunately, this does take time, but I think it's necessary. So absolutely right. You do get that celebrity status, but it's welcome.

Dave:  And there's ways that you can automate that personal touch. You know, I was working with a coaching client, which I don't take coaching clients anymore. Here at legendary we, we I just I don't it's just a time thing. But But I did and one of the coaching clients was Sergio and I shared with him maybe nine months ago or something this this strategy for basically you know, sending out these you know, these personalized emails but doing them in the in an automated form and you know, a lot of it and it's a bit of it is taught inside of the affiliate marketing business blueprint of it really is revolves around this concept of you know, the nine word email that revives dead leads. And, and and basically what it is, is it's an email that you send out that basically just, you know, speaks to somebody like they're a friend instead of like they're a prospect on an email marketing list, like you just said. And so, what I see a lot of people doing with their email marketing is I see them kind of, you know, kind of always talking at people right, always just sending messages with a link to click. And the truth of the matter is, is that that's that's that's that's a good strategy especially as your as your as your list grows, right? But every once in a while it's actually a good idea to send out an email or or, or include in a PS line. Hey, respond back to my email, and let me know what you think about this. Or if you have any questions that you want me to address on the upcoming live I'm going to do tonight at 6pm or whatever whatever. And the reason why is two things. The first reason why is because all of the email providers like Google and Yahoo, if they see your email address, you know, Dave is a legendary marketer, whatever. That's the email address. That you're sending emails from, if there's ever only emails that are going in one direction, they're, they're probably going to put you in the spam folder more, because that's one of the things that Google Yahoo, you know, live, you know, MS or Microsoft or whatever. That's one of the things they look for. Does, does, does from this email address does nothing but things go one way. There's never any two way exchange, because two way exchange would indicate that there's a conversation there's real people. So one of the things that I think is really important to do and you can you can you can write this email, in your automated follow up series. Just do it early in your sequence. So, people get it so people see it early. It might just be something like, Hey, I didn't see any record of you enrolling in the fifth, whatever it is, right? You can, you can, you can replace this section right here with whatever you want. I didn't see any record of you enrolling in blank or in you know, booking your free coaching session. Are you still interested in learning how to blank again, fill in this blank. Okay. Hit me back, right. And then I might just write well, this was Sergio, right, so I just might write Sergio. So now this is something you might know, your email can allow you to put in the first name right, like AWeber, get a response, whatever you can put in somebody's first name there. And so it feels even more personalized. But when you send out an email like this, and you ask for a response back what it does is number one, again, it shows those email providers that you are a real person people are having with you and they're going to inbox you a lot more. That's a big problem that a lot of marketers don't really think about, Gosh, my email marketing is not that effective. Well, maybe it's just getting triggered as spam. Because you're also using words in your email like money or things like that. That might also trigger but this is one of the biggest things that if you want, also, can you do a slum when somebody responds back? Well now all of a sudden, you've got a red hot qualified prospect that if I'm only getting 10 leads a day or even if I'm getting 20-30 or 200. Those who respond back are oftentimes some of my hottest prospects. And if they don't respond back at least they saw me making an effort to make myself available. Islam what comes up for you as I go over some of these thoughts?

Aslam:  I think this idea was gold, you know, just what you mentioned. I was already thinking we're going to put this in my follow up series. In the emails, because I have found and that's why I decided to have this personal connection with people. I have found that you know, my conversion rates haven't been that good. And it's not about converting, right. It's more about connecting and building relationships. So I think what you just showed here is about entrenching that relationship because most leads that come to you anyway from tick tock, for example, are cold people who don't know you from above.

Dave:  They don't and you're absolutely right. It's not about conversion. It's about connection. I love that but it's not about connection. You know, me giving up my life and me having to become this you know, marketer online responding to everybody's messages and I need to quit and that's one of the traps. It's a trap. I see a lot of fresh new marketers fall into, which is okay, I have a video that just went viral. Now I have 100 comments or 1000 comments I need to get lost in the weeds responding to every single person, when instead the most important thing is create those two or three or four more pieces of content that next day and give people more clear calls to action to hey, I'm doing I had such a big response on my most recent video that I'm doing a free training. Go click the link in my bio register for the free training that I'm doing because I'm going to cover everybody's questions. Do you want to know how I make money? You want to know what products I sell? You want to know? I'm going to explain it all and answer all your questions on this live training. So go register right now. If I have a video that goes viral over the next two or three days one to two of my videos that I post are going to be calling out those people in referencing that video. I don't need to get lost in the comments though people I don't need to get lost in every Tom, Dick and Harry who said cool or who said BS or whatever. They don't need to respond to every little thing. As a matter of fact, if you respond to every little thing, it takes away from some of my busy posture. My professional I'm busy because I ‘m really that busy that I got that I'm down in the comments. Do any of you ever see any major celebrities down in the comments of their posts? Rarely. So we have to use when you say you and use the word automated. Automation is an opportunity. But more importantly just we got to work smart. We got to know, it's all about how we use the tools. And you know, it's not so much about what tools we have. It's about how we use the tools and and, you know, social media can use us or we can use it and it's a lot more fun and a lot more profitable when we use it. Versus it using and abusing us. So what is some other advice that you have for new people? What should they look out for? What did they learn from couple of things that you've experienced that you would maybe say to your earlier self that you know now

Aslam:  I think this is one of the most important things to know because I have a bit of a problem. I'm a bit of a student. You know, I study and read a lot and you can get lost in the education system. But I think a better approach is to try and implement as you learn so I've not I've not got a philosophy that the moment I learned something any training. I bought one of the training inside legendary just recently and every single thing that I thought made sense I went and I implemented it as soon as possible because that allows you the learning actually takes place when you implement the learning doesn't really take place that much when you are sitting and watching a video. You know, so when you implement you find out what works and what doesn't work. So I think the main thing is don't procrastinate with education. That you're getting. And then put off the implementation because that's what I did for two months. I was learning these things. And then I had the spear. And I didn't implement it. You know, we could have been not two months, maybe I could have had 40,000 followers by now. You know so yeah, life is best lived in hindsight. So I think that's one of the most important things. And then consistency is vital. You know, take advantage especially of tick tock. I've also been seeing some success. I've got a Facebook group. So I started posting some Facebook reviews and I had one video so far go viral. I don't know why I think it was like 28,000 views. And now what I do is I take every video every day and I multipurpose it . I take off the branding from tick tock and then it goes on Instagram reels, YouTube shorts, Facebook. You know, I'm just making sure that I'm everywhere. And I actually have some guys sign up, come into my Facebook group and you know, you ask questions before someone gets into your group. And one of the guys one of the questions I have is, you know who introduced you to this group? And the guy's response was I saw the ad on Facebook it wasn't really wasn't an ad. But he said I saw the ad on Facebook. So that's working so I bought one of the first things I also bought I have to say this one of the first trainings I bought in legendary when I got started was that your training that omnipresent formula, training, multi purpose, you know, your content creation, that training, I promise you was probably the biggest eye opener for me when it comes to content creation because something I hadn't thought of which you speak about in that training, which was the biggest takeaway for me was that you don't need to come up with your own content. All the great ideas have already been, you know, found. You just need to go and find that information. And then you know, put it out in the world in your own voice you know, under your own branding. And people will basically come towards that. That was one of the biggest things I learned in legendary hands down because I saw it in multiple training sessions. And I don't think people understand the significance of that because that takes away a big issue, which is content creation. Most don't know what to create as content because when you think four videos a day, you're like, oh, man, how do I do four videos a day? I'll do five videos a day.

Dave:  Like I gotta write five, five Hollywood scripts or something for that right?

Aslam: Yeah, so I mean, I go onto YouTube, I go on to Tik Tok. I go on to Instagram. I look at some of the products following other affiliate marketers. I don't copy them. I take the message and then an idea pops in my head and as I know I'm gonna do this and I gotta put that on tick tock. I take a YouTube video that's 15 minutes long, but I like one thing in it and I make that my content for that tick tock video.

Dave:  It's so true. You all do not have to reinvent the wheel. It's all about the delivery. It's all about the delivery. You are not the message You are the messenger. You don't have to come up with the message. You just have to become a messenger. And if you become a messenger you're in the game. But if you don't, you're not in the game. You're just going to live the rest of your life receiving messages from messengers, you know. And every great leader in life was a messenger. Every rich and wealthy person if you look at religious figures, if you look at it back in history, political figures, you look at anybody who made you look at everybody laughs through their own culture and others and you'll see how people didn't really invent information. We as a human species have been doing similar things for a long time. But when you take a complicated idea, and you communicate it in a simple way, or you communicate it in an entertaining way or you communicate it with a unique analogy, like you relate it to something in your life. Now, it's brand new, you've taken an old message and you've made it new with a new messenger. And it's sort of like basketball, but he is coming up with new rules to the game. Nobody's coming up with any new ways to play the game. All the ways have been done. Nobody's doing anything new. As a matter of fact, new players are trying to go back to the basics, you know, play defense and get rebounds. All you gotta do is watch the polls and listen to them. They're not philosophers. They're not like, Oh, yes, I was out on the court and gravity took its course and I threw it up and then all of a sudden, you know, a wheel came and jumped out of the crowd and flipped around and did a Git No it's none of that. It's just hey, we were on the rebound we write it's but it's but it's a new messenger. It's a new person. That's bringing the game to the world. You know, new messengers, new players are playing it with their own unique style. And that makes it exciting. And so the same thing happens with us online. Nobody's going to. I'm never going to say anything that's brand new. Nobody's ever going to stop time and say, Oh, Dave:, that was oh my god, let's watch what you just set in stone. No, it's not that important. I'm just taking what I've learned. Or if I learned something, and then I did it. Now I have my own experience and I'm just simply talking about that, but not a single thing that you or I or anybody else says is going to be a groundbreaking brand new word sentence or idea that should never been heard before. And yeah, that takes a lot of pressure. Because I don't even really have to be creative. If I don't want to. Literally if I need to get started. I can look at other people and simply model there. It's that simple, but you do not need to be a brain rocket scientist, somebody who you don't need to be a Hollywood writer, writing and storyboarding out scripts and ideas for your videos. No, just getting on camera and talking about shit can help people be valuable. Pass along ideas that you heard, there should have been 50 to 100 things that anybody could have taken away from this conversation and have four videos for the next four days. It's all about listening and saying, Oh, I can, I want to pass that along. And I want to add one other thing to something that you said. Not only when you learn something, should you implement it right away, because that's the best way to learn something but you should teach it to somebody else. Because the best way to learn it or the best way to learn it is actually to explain it and teach it to somebody else. Do you agree with that?

Aslam:  100% 100% you know one of the earliest online trainings, one of my coaches told me because I was I had a fear I don't want to do videos because I'm like, What do I know that I could repeat people and he said to me, remember, every third grader wants to be like a fourth grader. So just teach the person one step behind you something new that you may have learned today, and then love you for that forever because the third grader is not looking at the guy in 12th grade and saying I want to be like him. He's like, I want to be like the guy in the grade above me. How and that's where people want to be they just, you know if you can just take people along on that. journey with you with every little thing that you learn. Automatically. They start resonating with you and they relate to you a lot better. There was another training that I watched while I was watching in the marketers club in the legendary marketers club. And one of the videos, one of the guys you interviewed, said something very, very similar. He said, You know, when we were driving fancy cars, and no one was relating to us, people couldn't relate to us, because they were seeing these painted houses and fancy cars and they're like, Well, I don't have any of that. So I can't be successful. But when they took all of that away and they started speaking about the daily grind and things like going through, they started making more sales. Why? Because now people could relate to them a lot better. So the less you know, the more you know, the less you know, you know because you actually know something that someone else doesn't know and you don't you know when you know they say that what's given us or what we already possess, we never value. So value the education that you already possess, and teach it to someone else because that's also how you're going to learn and become better.

Dave:  Yeah. I couldn't agree more. And I've experienced everything that you're that you're talking about in it. I also when you said the more the more you know, the less you know, I really know what you mean by that because the more someone learns as a marketer and an entrepreneur, the more difficult it is to connect with that brand new person because now the more you learn, the more times we start speaking over people's heads. And one of the best skills that any of you will ever learn is how to dumb things down. And I know that sounds weird, like why would I want to dumb things down? It's not that you want to sound dumb, but it's not really that you want to sound smart. Because if you sound like a frickin genius, then the people who are listening to you are gonna go, this guy's a genius. I'm not a genius. I probably can't do this. But they look at you and they can relate. And they can identify and they say hey, I get what this person's talking about. He's he you ever heard ever heard somebody describe somebody as down to earth. He's really down to earth. You know what that means? It means he speaks in plain language. He doesn't use big words. He doesn't try to speak over my head. And the best influencers in the world are not the people that you see on Instagram with 100,000 followers there. A lot of those people are broke. It's people who really know how to, you know, work and connect with people. Just speaking in plain language. You know, a lot of those people are CEOs of companies, a lot of those types of people are very wealthy. You know, a lot of them are not on social media. But the real influencers, the real people who are making money. I've done fairly well. Russell Brunson has made a ton of money, you know, there's a few other people that I can, I can say, have done really well. I know they've made 10s of millions of dollars in the online space. Man, they're really smart people. They really, really focus on keeping the things that they say in their videos and their sales letters and so forth. Really, really simple and easy to understand. And I don't know who it was that said this quote, but it was somebody that said the market is not somebody who can make simple things complicated. It's somebody who can make complicated things simple. And so my question to all of you, as you've listened to this today is, you know, how can you go out be the messenger instead of trying to invent the message? And then how can you? How can you communicate that people understand it? Because the more that you try to, you know, act or try to sound smarter than you are? It's futile. It's worthless to do that. What instead everybody should focus on as being the messenger in keeping it so dang simple. And just trying to like I love I love that analogy of the fourth and the third grader no third grader wants to be a ninth grader. They just want to be a fourth grader. So each and every one of us can teach somebody. All you have to do is really teach them how to take the next step. How do they take the next step? You don't need to teach them how to take the step that's 10 steps down the road. Just take them out, teach them how to take the next step in what most of our content should be if we're in the make-money online space, but also really in any industry we should be marketing to the people who want to get started. Not people who have already gotten started. The biggest thing that most of us are trying to get people to take is to get started. That's why I always talk about inspiration stories. You hear me every day on this wakeup show, asking people what would it be? You got started. You notice I don't talk about a lot of technical stuff, because it's unnecessary. And quite frankly, that's the 10th step. Most people haven't taken that first step. So my job really is to inspire them to get started. What do they need to know to get started? Well, they need to know that. There's others who are like them that have done it. They need to know that it's real, they need to know that it's there's there's there's payoff with the risk that they can earn that there's earning potential here with these skills. You know, they need to think that it's a scam. They need to know everything. I know that people need to know those things before they need to know all this complicated stuff about funnels and everything else. They need to take that first step. And that's actually rather simple. I'll talk about if we just keep it focused and simple on those pieces. Instead of trying to go on live streams. Go live and do heavy technical training in any of our content. It's unnecessary. And what it does is creates more questions for people because you're giving them step 10. When again, they need step one. How do I get started? Do you agree with that?

Aslam:  No, that's 100% You know, people get confused. It's information overload. They bombarded every single day. You know, so the simpler we can get and, and that's what gets people started eventually. You know, a lot of the people that you're going to find, especially in this space, when you speak about online business, online marketing, they think about highly tech. They think they need to become coding. They don't understand what an online marketer stands for. So what videos I did on Tik Tok. I sort of knew it was going to do well, but it was a video where I just spoke something about the fact that I was a banker. And I had people reply, they were like, I'm also a banker. How do I get out? How did you get out? You know, so that story. They know they say Baxter tells stories to sell. You know when you can tell stories if you're looking for a way to dumb it down. That's what I found personally, that that's what works for me. Because I find if I become too technical people sort of switch off because I'm speaking to that logical brain that understands what I'm speaking about. But when I tell a story, I relate to them a story as an example, they understand it better. And I speak about the pain that I experienced. That connection is almost instantaneous, you know, so I did a live training several months ago, we had to stand on stage and I told personal stories, and every person that came, it was not because of the technical stuff. It was all the stories that were being shared from the stage. And they said, I could relate. I went through the same struggles you went through. So when you want to relate to people and sell more, tell them more stories, because that's gonna dumb it down as much as possible. Nothing. Nothing is simpler than a story Dave, I'm not sure if it's just me. You muted I think yeah,

Dave:  sorry. I was muted. We listen to stories as young children so we're prepared and programmed to listen to stories from a really really young age. Man, these, these, these steps that you're given away are really really, they're simple, but they're powerful. And I I hope that those of you listening can really take it away today. The power of keeping things simple. The power of the dynamics versus the mechanics, dynamics are and I've been saying this for a long time, they are the stories and they are learning how to tell they are you know, learning how to tease and tickle somebody's you know, their emotions Well, while engaging them intellectually. You know, I can't just tell stories the entire time in a sales video I have to make an offer and it has to make sense so that the rabbit hole goes very deep in terms of how much we can learn and how we can use these skills to make money but it all starts with each one of us learning how to just either get in front of a camera or sit down in front of a blank piece of paper and create an ad. You know, ultimately what we're doing in great ads is funny. Great ads tell me you just sit down on your TV. Maybe we've all been watching too much Netflix and we haven't seen a good commercial in a long time. But sometimes you gotta sit down and just watch a good old fashioned commercial. Sometimes you gotta go through, you know, good old fashioned advertising and sit down for 50 years and look at the consistency and the simplicity of their messaging. And remember that it's, you know, complicated ideas don't scale, simple ideas scale. And so your message has to be simple. It has to be easier to test. Be easy to comprehend. Nobody wants to think too hard. To make it easy for people I always ask people who work closely around me. I say How easy do you make it for people to give you money? Do you make it really hard I see. Make it incredibly hard for people to give them money. You know they're in business and it's like I gotta jump through hoops to come give on money. I gotta. I'm the customer if a business has not made it so simple. That is all I have to do. I don't have to think I just have to reach from my wallet. to click a link on my phone or in my email and it's because I don't want to do any of the work as a consumer. If I'm buying, if I'm paying, if it's hard I'm also going to leave the page. So How easy do you make it for people to give you money? If you're if you've made difficult by always talking about complicated things or you know, trying to be too smart or overcomplicate this well, you know, you're probably not going to make a lot of money because you're making it hard for people to people know how to get ahold of you if they want to if they want to give you money. What if somebody wants to buy but they're having an issue on the checkout page? Do they? Is there a way they can quickly respond to an email in your inbox? Did you tell them David, your address? Right? I don't know. Just and I relate that sometimes to this to our advisors here. Sometimes we have people that want to buy our programs. And their email and customer support is Hey, John, you haven't made it very easy for this person to know how to get a hold of you because they're there. They need money, and they don't know how to get a hold of you. Right. So, you know another part of this game is how easy we make it for people to give us money and all of it goes around really just simple messaging, simple stories, simple tips, and then clear call to action. And then when somebody clicks that link and lands on your landing page, make it crystal clear every step of the way. Ask yourself if I was the person going through this, would any of this be confused? Would any part of this be confusing? And it's one of the reasons why I don't like to put multiple offers inside of an email or multiple things. I saw these emails and got 50 links. It means tick tock, follow me on Instagram. If you can get a human being to click on one link, and do one thing from an email you're doing good. So don't don't ask the person to do 50 things. That's the other way that we make it simple for customers. Ask somebody to do things that are hard. Don't ask somebody to do things that you don't want to do. I don't want to click 50 links and follow you on 50 platforms. I don't have time for that right now. Right? But I have time to click one link and watch a quick video. Right, something simple. Islam thank you so much. I can talk marketing all day but I actually have to get in my vehicle. I'm going to drive to Orlando. We're gonna host a mastermind this weekend. I gotta stop talking. I shouldn't have been talking this month because I need to have some voice for this weekend. But we're going to be in Orlando. Stop talking now. A salaam you need to stop talking because you've given way too much away. This morning. That's what you do, right?

Aslam:  Yeah, I'm a bit of a teacher so I love teaching people stuff every time I watch knows that every time I love something she knows she's about to learn something because I'm going to be talking

Dave:  Take care of yourself. My friend will come back and see us again in the future. All right, and keep up the good work, buddy. All right, my friends. You all have had a fantastic day. Yeah, I'll see you guys at the mastermind who are coming. I'm really excited that they're going to stop talking though. So I have a voice and we are going to be going live tomorrow morning as well from the mansion in Orlando. Do not miss that. Thanks Islam for a wonderful episode. Go and follow him, show him some support and get on out of here. Have a fantastic day be Legendary. See you tomorrow. Peace.

Below is the transcription for this episode:

Below is the transcription for this episode:

Matt:  Good morning, everybody. Happy Wednesday, it's May 11. We are live. This is not a pre-recording Wednesday, May 11, we go live every single day, Monday through Friday at 10am. Eastern. You can get text message reminders like every single day that we go live Monday through Friday. We send out a little text message that just says, Hey, by the way, we're alive. Join us. And it's a great way to get just a little tiny dose of inspiration. And also, the really cool part is you can hear a story from somebody who's actually making it work right now. So it's not outdated stuff. It's not stuff that was, you know, working a couple months ago or anything like that. It's actually working right now, for real people like you. So these could be people from any niche, any industry that could be affiliates of ours, it could be not, it's kind of a random bag. But if you do know somebody that you would like to be featured on the show, or if you yourself would like to be featured on the show, you can always go to legendary marketer.com/featured. I think currently right now we've got about three to four weeks, maybe a little bit longer. Wait time to be on the show, something like that. But we're always looking for new people. And we always love to tell stories of people that maybe we haven't heard of, or maybe we weren't able to get in touch or something. So always welcome to fill that out for us legendary marketer.com/featured. And you don't have to be a millionaire. You don't have to get Jillian air. It's totally cool. We have lots of different people who have earned lots of different amounts of money on our show. So you know, we'd love to feature you or somebody that you suggest. All right. Joining us live today. If you could all give us a round like a big hand clap emoji. And welcome in. I think he's from New York. We're going to find out. Let's bring him in. Hassan, what's up?

Hassan:  Hey, what's up, everyone. Calling you guys from Brooklyn, New York. Born and raised.

Matt:  Cool. All right, apparently.

Hassan:  I'm actually 20 years old. I usually tell myself I look like 16 anywhere. But I'm 20

Matt:  So tell us a little bit about you. So pre med students are working through school and also starting some sort of online biz. You've got like what, I don't know. 27,000 to almost 28,000 followers on social media. Well tell us. Yeah, tell us a little bit about you, man. What's your journey been like to get here,

Hassan:  Man, my life's been like, honestly, amazing. I'm grateful for every part of it. So like, basically, to be here at 20 to basically find something like this. I grew up in New York and was born in Brooklyn. I told you I lived there until 16. And then my parents were like, Guys, we're going to Massachusetts. We're gonna live with my sister and go to college. So we all went up to Massachusetts. We sat there for a year and made new friends and my older cousin over there that's like six years older than me. He's like a huge figure to me, you know, a huge inspiration he has. It was like he was all part of my mindset shift. That's very important. I would say your mindset is everything in life will take you very far if you let it. So I lived over there then my parents actually stayed there for a couple months. And then they came back to New York and I told them hey, I'm not going back to New York. I'm gonna stay over here. They bought a house there so I'm gonna stay in this house alone. I'm gonna live in a safe like when I finished high school over here and already made some friends. I'm living like my cousin. Everything's great. I finally started going out like doing things. I'm getting older. So it was just like a lot of maturing for me. So I lived there by myself. My parents left me with, like a nice suburban house. I was 16 and a half. A few years ago, I just got my permit. So you know, you can already imagine how like, like, when I was doing but so I lived there and then I came back to Brooklyn. For my freshman year of college. I'm doing pre med now. I've been doing, I mean, my junior year right now, but going into my senior year, that's been great. It's very, very hard. Anyone that's ever done it. I know, there's a lot of nurses in this new dawn. See, that's what like really, really got me inspired. Personally, I've seen people in the medical field like wow, like, to me, like my dream for a long time was to go be a doctor. That's my goal. But then to see a lot of people in the medical field actually turning away from that hearing the widespread hearing my whole life with the medical field about the debt and not being paid enough in the stressful hours and stressful life. So it got me thinking about what I want to do. And then one day, I came across a legendary marketer, I forgot exactly who it was. But it was like it was a real person speaking to you, and it's a real person telling you like, exactly like, the things you want in life that they're being able to do from putting time and, you know, like really consistency to an online business. And in today's world, like, Who wouldn't want to do that, especially when you're young, like, honestly, I would love to travel, you know, buy a couple Airbnbs go live in I'm a little bit a couple of different countries, that's like the golden line, just get to travel the world. So I think that's the biggest thing for me. That's my goal and try to achieve it through legendary.

Matt:  So you're, that's cool, man. So you're, you're pre med student currently, how far along in that are you?

Hassan:  So first, I'm gonna have to get my biology degree, because my Bachelor's my first four years, and then I have to apply to go to med school. I gotta take my MCAT in August. So I have to apply to med school. And then that's another four years. So we're eight years already. And then I have to apply to a hospital to work residency, which is basically like training, but they pay you for it. It's like maybe like, get like 6070 grand a year. I'd like your natural salaries, whatever you're doing, and you're gonna go the extra for probably like 400 grand a year. Yeah, that's all the debt and everything. I'm not sure if it's worth it, all the stress all the time you put into studying, I still love to do it. But it might be something I try to pursue later in life when I like, building my financial life up a little more. Because I don't want to

Matt:  What's the driver behind that? I mean, what got you interested in it because I would say most kids who got to 16 and had their own house, and we're living on their own? to it. It's surprising to me that you'd be like, Yeah, I'm gonna, I'm gonna be a pre med student.

Hassan:  Okay, so basically, it's, it's definitely my parents talking into my ears my whole life. My oldest sister's a pharmacist, she's 26. My other sister is a nurse. She was working on COVID shots and everything. She's still specializing in something else in that school. So personally, I always like to, I think naturally, I like to try to one up my sisters, my siblings and everything we've ever always done. I'm extremely competitive with them naturally. So it's like, pharmacists, you're a nurse. And so I'm gonna go out there. Like, I fell in love with it. Because I was competitive with my siblings, I always looked into it. I fell in love with medicine, with biology, with something I always love, like understanding the basic building blocks of life. That was interesting, naturally, but making money on the internet was something that, honestly, took a beautiful natural spot in my heart.

Matt:  So when defined legendary, how long ago I

Hassan:  found legendary last year in I think, April or May.

Matt:  Okay, wow. So like a year ago? Yeah. So what? And then what's your journey been like from basically last April until this April, but last 12 months? What is that been like in terms of implementing and learning and growing

Hassan:  So last April was, I'd say, like a pretty busy time in my life. Since COVID, was hitting everything. I actually went back to Massachusetts and I rented out an apartment for a year and I lived there with my girlfriend. So I was alone again, I just love being alone. Yeah, like there's something about it. So around April, it was just like it was getting warm outside. It's like I love being outside and it was like, I'm ready to put something legendary to my life, but I wasn't really ready to dive into it wholeheartedly like I did. I think I believe J back or not even January. I think at the end of February is when I really like Dove Dove in. Wow, that last year

Matt:  When you purchased the challenge and purchased the blueprints and dove in and stuff, there was a big delay. So what I mean when you decide to come back to it, when you decided to come back to it? Did you like what reminded you have legendary that's that's like wow, 

Hassan:  never even left my brain. I'm telling you I would think about it when I woke up and like to think of it when I went to sleep. It was something everyday like it just kind of depressed me a little bit. I wasn't putting my time into it because I I looked into the training and I watched every single blueprint when I bought it and I got bought in and just through the site. Like I watched everything I did. And I was like, Okay, I'm gonna do this when I can dive in. So like, and then basically, the summer went by and I went and I went to Lebanon. I'm Lebanese, so I was visiting family and stuff over there. I have grandma, she's very old. So I was visiting family and towards the end of the summer and then school started and it was extremely busy just diving in because I came back to live in New York and just shifted and moved and all that stuff was just kind of a lot. I never went into legend, but it wasn't something that I ever stopped thinking about. It was something like every day I had to like, Okay, what am I gonna start this? How am I going to start this? I need to get myself together. Because school was never enough for me. Like even being in school. It was like, like, I knew I could be doing something more, you know. So like, that's what it's like. And I was like, Okay, enough is enough. I need to start.

Matt:  Yeah, cool, man. That's awesome. And it's already really, like, good for you.

Hassan:  And good for your business. Yeah, they have. They've been amazing. And honestly, it's like, the last 30 days, it's like, every month. It's just, like, a new series of accomplishments that you just never met. And it's like, wow, I can't imagine getting better than this. And then it does. And it does. It's just always like a ladder. You just keep climbing that sort of like, I feel like it's amazing. And with that you just keep learning to. It's just, it's great. It's like a great platform, especially with these lives every morning and talking to someone who learned something every single day from every single person. It's never, it's always there's always something for you to learn.

Matt:  So when you started creating content, was that like, was that new for you? Was that like something you've done before? Are you just on Tik Tok? Are you on other platforms?

Hassan:  So I'm actually only like on creating on Tiktok nice are done before like even on Instagram and Snapchat like my personal life I like I don't even like I post the picture by like every six, seven months just like update my people have fallen like and I wouldn't do it. But it's never social media has ever been something that was really big to like, a person that to create on but I would definitely like definitely swiping on Tiktok by like three, four hours a day already just in between, like free time. Yeah, I was never like a creator. But when I started creating, it's so fun. Honestly, it's really it's, it's just you find it fun.

Matt:  Was it easy or like hard or

Hassan:  At first? It's not hard, but with anything like you need to learn and you need to take a trip a couple times. You're like okay, like if I go watch like the first 10 videos I make now like you know, I might laugh a little bit like this looks a little weird. But it's funny. Is it something you learned from and I leave them up so other people can go watch and look at them to maybe publicly say things like go watch my most recent go watch the first one. I love it. 

Matt: when did you start this channel

Hassan:  So I started it in I think January when I was on vacation. I went to St Lucia with my girlfriend and I went to the Bahamas in February. In between that I was making high two videos a day five skip a day take a break that is let me tell you everyone breaks will honestly kill you. Consistency is everything like you'll make if you're a content creator, like whatever you're doing, no matter what it is talking about creating, content creating. Like if you are gonna put a little rust on the engine if you know what I mean. It's like when everything is like doing something it's part of your daily life it gets not only easier but like you pick up things a lot easier it is very nice to keep things like grinding.

Matt:  Yeah, totally totally. Man. I just feel so powerful. It's just so powerful. We're living in this weird age, man. I mean, just for some context. When I got started I was like 20 and at the time really all that you could do to make money or generate leads was just to create a blog and hope that over like multiple, multiple months you started ranking on Google for something right? And or you could pay for Google ads or you could make the virality piece of social media right now for somebody to start a channel and you know, in their first year online, just start making 1000s of dollars. Have people in less than a year made six figures online? Mostly.

Hassan:  They're my idols. And that's very important. You need to like, Oh, you guys watch and learn from is extremely important, and that legendary really had the best people. I swear, it's amazing.

Matt:  There they are. And just as a disclaimer, I, you know, I said that people have done that, that's not super common. And I'm not going to, you know, say anything more about that. But other than that, those types of results are not typical. And people watching this should not expect that but, but to be totally transparent. I've just been shocked watching that. Like,

Hassan:  It's crazy. It's crazy. Fire. It's not even like something that's luck, either. Like, it's from consistency and hard work, and you see them like, I go back and see their posts, like from a year ago, and I see where they started. And they really started as everyone else asking everyone the thing that things like people make all like stupid, basic questions, but everyone starts somewhere. And that's like, what's really important you guys all started step one, everyone starts at zero. And like, even a week, you start to feel amazing what you accomplish, and you get addicted to that feeling of accomplishment. And that's what I've noticed. It's it you never ever, like stop, like being addicted to that feeling. So identify it and just keep doing the things that make you get that feeling, keep working towards a better you know, yeah, that's cool. Sal by tik tok, I really dove in, like posting content. When I got back from the Bahamas at the end of February, when I had probably at that point, maybe like 700 followers from like the previous two months of you know, just, I call it inconsistency compared to what I'm doing now. So now I post probably like 10 times a day. I try to not take breaks. I took a break last weekend. And honestly, it did hurt my count like I was climbing, climbing, climbing, then taking that to take a break. You think it's not going to hurt you? And it does. It really slows everything down. But then everything started to pick up again. Just dive back into the consistency thankfully. Yeah, since the end of February to now I've gained what like 25/26/27,000 followers from being consistent. Can't be mad. Yeah. I've seen other people get way more. And I've seen other people get way less, you know, you just have to be consistent. I've always seen that with consistency. It's always people gaining more followers and providing value is the most important thing.

Matt:  Yeah, right. And by value, what do you mean?

Hassan:  So by value, I think it's basically like on the internet. It's not necessarily driving traffic to your specific product. But what's really successful is just helping people out, like on like, giving people let's say, side hustle ideas or showing them that easier way to do something online. It drives people to your page, knowing that you're a knowledgeable person, they can trust you to give valid information. That's what really, it's about building yourself as a brand.

Matt:  That's cool. You know what's cool, too, is I noticed that you took one of your videos, your most watched video and you reposted it to your channel again. Six times.Yeah, you, you Oh, yeah, you're right. I only saw the first time.

Hassan:  Cool. Tiktok stopped pushing, I stopped posting. But like, it's not like getting the same people every single time if there's new people coming into your account. So like, no one's gonna really be mad at you for reposting a video. It's like, I'm sorry. I don't have to do anything except repost it like it is.

Matt:  And isn't it funny that if you think about it from a consumer's lens, when you're scrolling through tik tok. You know, there's times where you see the same video twice. And it doesn't occur to you as a consumer like, oh, he probably reposted that to get onwards. Right? Refiltering through the algorithm. Right? And that's us as marketers are the only people who would be like, Oh, what a loser he's reposting. No one else thinks that. And for everybody who's unfamiliar with what we're talking about, basically. He posted a video on his tic tok. It got 300,000 views. And he said, You know what, like, what if I just took that and posted it again. And what happens is, if you've got this, you've got this core group of your followers, and they're going to show it to them first. But then they're also going to just blast it out to the mass public. And they're going to share it with a lot of people on your page. And that's where it gets really cool if you start to go viral. You start to get a lot of likes and all those people every time you read a Post that they ‘re just hitting a bunch of brand new people, though it's all a brand new audience seeing a video that he did that five times with this video, which is super cool. Yeah, it was great. So when you're posting and creating content, like do you have a schedule you stick to do you have

Hassan:  I used to and then I forgot who it was, someone in the affiliate group, they posted this long, like really helpful tips. Like they said, like, a lot of people were saying, like, it really doesn't matter what time you post, and I honestly stopped caring. Just when I was posting 10 times a day, I was posting pretty much like, four in the morning, three in the afternoon for the evening, five in the evening. So it wasn't like I wasn't really strict with the times. I was more strict with putting out the content. They're like spread out through the day as well as I can think that's what's most important. You shouldn't really be based on the hate for pm, I got put up these videos. I think it's actually better than the algorithm if you're posting like four videos straight out of your drafts that one second that didn't really work out for me. Right? But do good. And like usually the first one I posted out of the draft, so I was like, I'm not gonna do this anymore. It's not really helping me.

Matt:  Yeah, you got to spread those things out. That's for sure. I mean, there's nothing, there's nothing that AI or an algorithm reads as fake or phony. Nothing like that is like four or five videos getting posted all at once, right at the same time. And then also, I mean, if you think about when you go online, and you make a post, and like generally speaking humans, when they're making posts, they're posting about they're, they're making posts, sort of spur of the moment, right, you can obviously keep drafts, but they're making posts for the moment. And when an AI algorithm like tik tok sees, and why is this guy posting, like, you know, five or six videos all at once?

Hassan:  It's a little alarming. Exactly. Yeah.

Matt:  So what's the plan now? I mean, what's the plan for the future? And you're obviously working on school, but you also got this business going last month, you've exploded? What's your day to day look? Like? What's your sort of mode of operation? Still doing 10 pieces A day? 

Hassan:  Um, yeah, I am. And honestly, it does not take that long. To make videos, it takes like a good two hours, like total in the day, and everything else is just pretty much doing whatever I feel like doing. I stopped like four months ago. Okay. All right. I have saved up the most money from working clothes. I pretty much hang out over here. My friend's backyard. It's a great setup, we got a ping pong table with the pool usually

Matt:  have a heated pool because up in the northeast, that’s got to be cold. 

Hassan:  90 degrees there right now. So it's been great. And honestly, digital marketing has given me that like, like, sitting at home on Save Money is a different story. But being able to accomplish something at home and learn things and have something that really makes you feel good about yourself. And standing behind an amazing product. There's like nothing I could really ask for like anything better I could have asked for at this age, honestly, I've looked in stocks, I looked at setting up a Shopify store like it was not a good kind of screwed over. So like before going into legendary, I was really skeptical, extremely skeptical, like probably every other person on the internet. But you do your research, you look into people that have done it. Like the products, they're the information. They're just like, you need to implement it. Your mindset of like, honestly, the poor mindset as it's true. And it's like you don't realize it's true until you try to find a way out of it.

Matt:  Totally, man, totally. Well, that's cool. And for I'll give you this morning for everybody who's here for everybody who's new for anybody who's like 10 pieces of content a day. This is crazy. Is this really possible? What would you tell those people?

Hassan:  It's really not bad. And the more you do it, the easier and quicker it gets. And I am even about it being quick. I'm telling you, it's fun. It's honestly fun, real people talk to you. They talk to real people, you help them out. You meet some of me pepsin like you're amazing stories. There's like so many other things besides money and it goes into it. It's an amazing business to be in. I recommend it to everyone and the content is not something that should be stopping you at all. And I've seen people doing this without showing their face and they've been successful.

Matt:  A lot of people, a lot of people Yeah. Well cool, man. Thanks for taking the time out of your day to come on. I'm really excited about what you're doing and you're crushing it. You're really crushing. So congrats on that. That's super cool dude, I am very grateful for you. I'll put up your Is this the right place for people to find you? Yeah, that's awesome. Well thanks for coming on the show man

Hassan:  I appreciate it

Matt:  Alright guys, we've got Hassan on Tik Tok @simplyaffiliate hey go give him a follow and Cheese Louise 10 pieces of content crazy go give him a follow and let him know Hey, I found you on wake up legendary and and like his video comment on his blow his channel up and yeah, thanks again sign for go get some ideas for content and and stock his profile a little bit for ideas on how he's been able to create such a huge following so fast. We will be back here tomorrow. Same time, same as 10am. Friday we'll be joining you live from the mastermind. So make a note, set a reminder on your phone, Siri , tell Alexa, whatever that you need to tune in on Friday. We'll be joining you from a big mansion in Florida. And then same thing on Monday as well. So rain, sleet, hail. Snow doesn't matter. We're here at 10am Eastern every single Monday through Friday. See you guys, peace.

Below is the transcription for this episode:

Dave:  Hey, what's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary. Now, this morning we have a returning guest, somebody who we've actually had on the show once or twice. We have a mastermind coming up this week which is something that I'm really excited about. You know, we actually I'm really excited about this one because, you know, we've got returning guests who were literally guests at the last mastermind, who are now speaking at this mastermind and that last one was just, you know, a few months ago. I can't see the months running together for me, but whenever the last one was, I think it was in the beginning of December 2021. You know, here we are. Matt says yes, here we are. Where are we? We're so what, five months into this. I mean, we're talking about six months ago, when the last mastermind took me like five minutes to do that math. But yeah, I mean, that's pretty exciting. That's a pretty cool thing. So you know, when everybody's listening to these every day and you're wondering, where is this going? And of course, you hear from guests, you know, every morning, but also know that there's people who are coming to masterminds. There's all kinds of ways that you can engage and grow. You know, whether you're going through the challenge right now, whether you're wanting more accountability and wanting to get more serious. So you've gone with the blueprint program. Maybe you've even said hey, I want to put myself in the environment. I want to meet people I want to network. I want to just be there in person because there's a different level of learning that happens in person. You can see people for some reason, it becomes more real. And also you get to see that other folks are really actually just human beings just like you. They actually put their pants on the same exact way. And a lot of times you walk away from situations, a lot of confidence that you didn't have before because now you're like, wow, you know, there really is no difference like that. Everything is all in my head. It's just about what I believe is possible. It's just about what I believe is possible. And I'm only going to grow, I'm only going to earn, I'm only going to, you know, I'm only going to achieve what I believe I can do. If I don't believe I can do it. I'm usually not even going to give it an effort. I'm not even going to try because I'm scared. You know, so there's a there's a unique take away from live events where you get to meet somebody and just really sit down, have a cup and humanize this whole process instead of you know, it being this faraway thing with these people on video that look you know, sometimes we idolize people when we see them on video. And then when we meet them in person, we're like wow, this you know, this person is a real human being. So in other news, this weekend. Let's see here if I can actually share this we'll see. In other news this weekend, my son, my youngest son, got his first haircut, and there he is. He's doing his thing. He's taken after my dad. On the mechanical side of things there. Maybe he's gonna get into some plumbing or something like that. Who knows if he wants to. He's got a pop pop who will teach him so anyways, with that being said, let's welcome Sarah, to the show what's going on Sarah, and today everything's good.How many times have you been on the show so far? Is this your second or is this your third?

Sarah:It's my third time.

Dave:  Unbelievable. Yeah. So

Sarah:  I started this time last year, like just getting started. So

Dave:  Okay, so for those who don't know who you are, give us that nutshell snapshot of where you were a year ago?

Sarah:  Okay, so a year ago. Honestly, I had a vacation planned in July that I didn't have money for seeing these people on tick tock making money. I thought I might make an extra $500 If I do this, that honestly was my goal. I mean, I never I never dreamed it would go as big as it is. And that's this morning getting ready for this. I was just thinking I actually hadn't even started making content yet. It's just so crazy how far I've come in a year, just because of that simple decision I made to take a little course you know, I never dreamed it would be this big for me.

Dave:  Well, what does that mean? I mean what has happened over the last year is that it is big for you because I actually, you know, your last time I talked to you I'm sure you've done much more since then. So give us a little snapshot and earnings disclaimer: what she's about to say isn't average or isn't what you should expect. You should expect to get out really whatever you put in and I'm not going to do the old Well, she's not typical and you shouldn't be either because the truth is, if you know Sarah isn't typical. And I think anybody who comes in and actually even finishes the challenge is typical, because I get to see the behind the scenes of a lot of statistics of people who are just statistics, I'd never actually know who they are because they're just buying and then they don't even start or finish things. So that was my earnings disclaimer. So tell us you know what, what this big actually means? How is your life different?

Sarah:  Well, first of all, I never went into it wanting to quit my job. I really like my job. I'm a PTA. My job has meaning. Everything's good. There. You know, as far as that goes. But big for me is that I've almost doubled my income doing affiliate marketing as a side hustle. And so, you know, I see other people like you just said with your earnings disclaimer. I honestly do. This is completely a side hustle. I have a full time job. My husband owns his own business and he's an umpire and a referee. One of my kids does travel. I mean, I don't have time like this. It is totally one to two hours a day for me sometimes at the top. Honestly, I don't have a lot of time. And I've still nearly doubled or I have doubled my income as a full time healthcare worker. That's big for me.

Dave:  Just so I'm clear about what that means. You've kind of taken the same amount that you're making as a health care worker and you're making that same amount in your online business. Is that what you mean? Or you're making twice as much in your online business? Or you're not making the same amount as much in your online business I didn't like I'm trying to be to understand and I want to make sure that we're clear for everybody else who's who's watching because, you know, there was another you gotta be careful out there on the internet because the gurus and the goblins say they did a million or $2 million. And you don't well, they're you don't know what their overhead star is. And so if somebody says Oh, I did a million and said, Well, there's a big difference between gross and net and leave and ask you a question. What sort of expenses do you have on a regular basis on a monthly basis? I guess if we want to just look at it from that standpoint. So we can understand how much of that income is actually you're putting in your pocket versus is going back out into advertising or whatever like that. Are you doing 100% organic or, and I'm not talking about taxes? So everybody, you know, just assuming that you're paying taxes. What are your expenses on an ongoing basis?

Sarah:  Yeah, we for sure pay taxes unfortunately. I'm 100% organic. I have not done paid ads. I'm not saying that's not something I want to look into. When I get bigger I'm able to quit my full time job and do this full time. Also, obviously I did the blueprints which was just a massive value to me. And it's so hard when people ask Yeah, but did you buy the upsell? I'm like, yeah, and the return on investment is amazing. Like anyways, I bought the blueprints and it was great. And then I have AWeber and click funnels, and those are monthly business expenses. I don't mean, I really it's so obvious I've paid some out, but nothing like I don't pay $100 in ads every week or anything like that. I had a lot of fun.

Dave:  Yeah, I mean, most people who are probably earning what you're earning are, you know, if they're running ads, it's certainly taking more than $100 a week. It's probably taking 1000 But yeah, you have no idea because you're not you're not even you're not even dipping your toe there yet. And you don't need to be and that's one of the things that I really want to ask you is how do you decide where you put your time because what I hear a lot, okay, what I hear a lot is somebody will have a video that goes viral. It's almost a gift and a curse because now all of a sudden they've got tons of messages and comments and things that they're responding to. And now it's like, where do I go from here? You know, everything was simple and clear. Just a day or two. I was just creating content, but now I've got actual people that are responding whether I'm growing my accounts, growing my list, whatever the bottom line is. Now I have people who are noticing me and responding. So now what do I do on a daily basis with my time? Do I continue to create content and email my list at least one email a day or do I respond to all these DMS? Do I try to do both? Can you clarify that for us? What does that look like for you?

Sarah:  Yeah, so that's so funny that you say that because I have an Instagram and a Facebook that I'm not consistent with at all. But when I have like I'll post a video maybe on Instagram, let's say and it'll go viral. And I'll get all these DMS and I'm like, oh, wait a minute. I don't. I don't have time for that right now. Like so. Most of my content is through Tik Tok. Obviously that's where I get most of my organic traffic from. And I just honestly, moments when I find time to work and I am an early bird I get up early and I probably do about 20 minutes to my business and then sometimes during the work

Dave:  Like is that like responding to messages or are you creating content right off in the morning?

Sarah:  Well, you know, I've had a few Tik Toks go viral of me and my robe without my hair done. I mean, it's rough. But people respond to reality I think and that is I think

Dave:  It's almost a better word that authenticity is reality. Because it's like there is I think the funniest kind of memes or like you know, little pieces of content that go around or the Instagram versus reality. stuff. And everybody can relate to that. Like people just know when they're looking at reality and when they're not. You know what I mean? When they're looking at you've Okay, you got that's a perfect picture for Instagram. And we're all like, we know the difference though, don't we?

Sarah:  Well, I mean, it's obvious if you've watched any of our Tik Toks and and sometimes I'm like oh my gosh, I can't believe I'm even about to hit post. And then I do and there's like 6000 views and I'm like, Okay, well, people like that for some. But I tell people there's a few people that I know that if started to do this are interested in it. My best tip is to just be yourself and be honest about it. You know, and like you said with the guarantee on what I've made, honestly, it's just I've just learned what to do and I'm doing it you know, you can't guarantee that for anybody else. There's people who have started after me who are blowing my results out of the water, you know, and some art that I just take solo moments like yesterday. I did three Tik Toks while I was trying to get sun on my kids' trampoline. I was laying on the trampoline and creating content, because it was just coming to me, you know, stolen moments. That's when I have time.

Dave:  Yeah, I like that. I mean, there's, there's a need to think and I was having a conversation with Papa DOM last week. And he said that, you know, he was talking about the fact that you need to think and I could relate to that, you know, entrepreneurs, creators, we need to think if you ever think that you're going to be creative, where you're not creating space for those moments to come. And then when they do come those ideas to come if you just immediately shout out, say oh, that's stupid. Imagine saying that to you, like you are a little person as a little child. I mean, really? Let's take off the tough guy suit for a second and just really imagine, you know, and I'm doing that right now with my 16 month old son that I just put a picture up I mean, I'm being reminded of how delicate, my inner child is my you know what I mean? And I'm not going to say Let's all hold hands and sing Kumbaya. But what I am saying is, is that when an idea comes up, if we just are like, Oh, that's stupid, I'm not going to do it. Of course we're gonna stop bringing our creative mind and stop bringing ideas to the table. But I love what you said I was laying on the trampoline. I was getting sun. I was doing some self care stuff and an idea, you know, and it took some time for me to think and just or just clear my head. Sometimes thinking means clear my head. And guess what when I when you did that, ideas came in when they came you ran with them instead of pushing them down and saying that's a stupid idea. Sara and I love that. I just wanted to highlight that.

Sarah:  Yeah, also something I saw yesterday we were on a golf cart ride. And we went to a gas station and it said the sign at the gas station said, your dreams only work hard if you do an ideal market. And I was like, Well, nobody's dreaming of working at a gas station. But the first part of that is so true. Like, I had a dream that I want to take my family on vacation. I just don't want to struggle through life. And so I didn't think about it like, you can only achieve those things with some action money. And I'm not saying this is for everybody. And I'm not saying everybody's gonna make enough to do that. But if you have a dream, if you have a goal, but you're not doing anything to achieve it, then you can't really have any complaints with that. Like, you've got to have action behind your desires. That's kind of what keeps pushing me. Because, well, I've never wanted to work from home but the reality of it in my mind is almost like it's here. It's right here.

Dave:  You mean like You're like not only do you have the opportunity, it's about season or not season it but also, society as a whole is kind of moving towards that in a way. Right.

Sarah:  Right. Well, I mean, I just see it as an opportunity for me more than ever before. It was just never like I said at the beginning when I first started doing this, I never dreamed I'd be thinking about quitting my job. Ever.

Dave: Did you have any experience doing any other sort of business or work from home? Anything? No Okay. So that's why it's really a big kind of like you never imagined doing that. You know, that's, that's interesting. There seems to be a lot of people like that in our community who this is legitimately their first time. Be even starting a business having a business you know, and that's really ultimately what we're doing here. We're starting a business. I mean, throw around so loosely, you know, as if it's just a hobby. I started collecting watches and I started to trade baseball cards. You know, I started a business how do you have how although you have little time, do you treat your business like a business at home? How do you communicate that to your family? How do you set certain boundaries so you ensure that you do have that time if one day your kids are all over you or somebody? How do you treat your business like they're at home?

Sarah:  Well, luckily, my husband is very supportive and sometimes it's even, Hey, I just need 15 minutes. I need 15 minutes in this quiet room by myself to do this. It's funny to my daughter, she has traveled softball, and because I'm on takeoff, it's amazing that I have as many followers as I do. And so sometimes between games I'll be off by working on my business and they're like, can we be in your Tik Tok? It's amazing. They think it's so cool. Oh, I'm sorry. I just want to step away. Even though like I said, if it's just for 15 minutes to make time, because if not, every other parent that's listening to me is going to understand your time can just be consumed by anything. And sometimes I even catch myself scrolling through Tik Tok instead of working, you know, constantly looking at ideas or you know, just stuff I can pull from because I want to, like I do relate to most other people. But I just want to communicate to them that if I can do this they can too. I never dreamed this would be my reality, but it is. And like you just said I knew nothing. I had nothing and I just took this course and went for it.

Dave:  Yeah yeah, that's that's that's crazy. That you know, somebody from where we're in the Midwest or you from, from Kentucky, Kentucky. Yeah, I remember you telling me when I first talked to you about sort of describing your town and your upbringing a little bit and how difficult it was. How has that evolved at all? Have you people still not know what you're doing? Do they think they know? How do you handle those conversations? Those comments, those questions.

Sarah:  Well, you know, when it first started noticing that I was doing it, they would be like, Hey, I saw your tic tac toe. Those are pretty funny. Like that kind of thing. Like out there, but maybe you're

Dave:  kind of crazy, like, kinda like but almost a little shaming too and passive aggressive, a little bit too right?

Sarah:  A little bit. But I don't, I don't like to say I brag. I told everybody how much money I've made. So at the time, maybe I'd made like, you know, over a certain amount and I'm like, Yeah, they're pretty funny. It's pretty awesome. You know? So now people are like, Oh, and you can admit I need you to tell me what you're doing to make that money. And I'm like, Okay, I mean, cuz now I see that it's legit. I wouldn't be spending this much time on it. If it wasn't something but something I don't do. And I'll never forget because Matt said this in the training. If you're not a person, like if you see something come up that you don't understand, or that you're just like, I don't get this. If you're a person who would rather have somebody tell you how to do it and do it for you. Like you might struggle with this you've got to have in your mind. I'm gonna learn how to do that because I want to know how to do it. You know, you've got to have that desire not to have somebody do it for you. You've got to have the desire to want to do it for yourself. And so sometimes people ask me how I'm doing it. I'm like, Hey, listen, this is the course I took. It's $7. It's gonna teach you all about it. And if you're hungry, go for it. You know, I don't try to sit there and explain every step I took too long because they've got to have that desire and motivation to do it themselves. It's not something I can do

Dave:  Wow. You know, I wonder if you'll get to the point or if you already feel like this because I certainly do. It is, you know, I really like to prioritize my, for the people that I feel like deserve it nowadays. And, you know, what I what I've realized is that, you know, most people, oftentimes, even my friends when they're in a tight situation, you know, when they, you know, it's difficult for a person not to be selfish, you know, it's difficult for them, not to just think about themselves. And so it's hard for a friend or, you know, sometimes not to see us as like, I don't know, you know, as like a almost like a source of information or like, like, like, let me sort of, let me not now I don't have to do the work because they did or something and you know, maybe at one time like you described they they sort of laughed at you or world it and now they want to come back. And it's hard sometimes for me to know, the nice part of Dave says, Hey, man, I don't know maybe you've got you got blessed or something. Give back what you can. People are struggling. And there's another part of me that says, I don't have time for this guy right now. what the hell's values he'd bring to my life in the last five years or 10 You know what I mean? Like, I mean, people that kind of pop up or become successful, something weird in this world. I mean, you know, people treat you differently. They treat you differently and you have to protect your time and you have to protect your reputation, because people will also know all of a sudden they want to get into business with you and all this and you got to protect your reputation. It's a whole you know, you go from and it's fun, because your options now, you know, I'm not gonna say it's overwhelming. You have choices. Now you're the one with the you know, and there's pride that comes along. You know, no shaming yourself or shaming others is never going to get you you know, anywhere. You know this one thing that I noticed about? I've been watching the NBA Playoffs a lot lately. And one thing that I noticed is each and every play even when a player totally screws up the coach's job. The coach's job is to not do this. Jesus, you know, like everybody in the crowd is doing okay, all the other assholes and idiots in the world. That's what they do. And everybody does that. When you screw up now when you do something good, they go. You're my favorite person. But when you screw up, I'm telling you you can do the whole thing and relate this to life. So I'm using this as an analogy, folks. And I keep looking at these coaches. You know, players screw up, they go stay in the game. The game, stay focused. You know, that's the kind of people that I'm trying to be around. So Francis, you may be feeling shame, but hey, let me let me tell you something. Stay in the game. I mean, stay in the game. There's no shame about it. And here's if people make you feel ashamed. If people make you feel badly about yourself, that you know what I'm taking it way back to just real simple humanity. This is like just real simple human principles that will help determine whether I keep people in my life these days. If you're like the rest of the peanut gallery, and you're only when I'm helping you, But you're gonna when I don't do something that you like, I need a coach and I need my teammates even when I screw up because this road is hard, this road of success in this road of entrepreneurship. I need some people that when I screw up they go stay in the game.

Sarah:  Right? Look what you've already done. Like look what you've already done like for Francis, you bought the course so you already know that you think you can do it just keep going you know nobody's seen you not nobody in this community. And you guys I will say that for legends the community support is amazing.

Dave: I mean, you know what, there's people even in this community eventually, when we got to work with them, to just remind them, here's how we talk to our teammates. And here's how we talk to ourselves. Because I mean, it's just a big deal. It's a big deal, the strategies and all this kind of stuff that we teach in the course the mechanical aspects of this are important, but but this road of life and business is difficult and meet people in your corner and I need people in my corner, that when I screw up when it's when like you described your husband, your biggest supporter, like right, it's like stay in the game. Sara, you got this.What Would you say to people who maybe are having a hard time getting their sports spouse to support them? Would you say just make them money and helping them right over or advice that

Sarah:  You have that's hard for me to relate to because Jay has been supportive the whole time. But there are just so many people who have done it, it's proven. You know, if you do the work, if you do the time you're you can be successful you can and I have people that I know now who are doing this and when they get discouraged and just like just stick with it, just stick with it. It's proven. Just do not give up like every step is not going to help you reach that goal, for sure. And that same friend we're gonna talk about, she started because of me and Sarah, how did you do this? You jumped into this and you didn't have anybody like you didn't know anyone that had done this. You had nobody that you could speak to and say Yes, I did this and it worked for me. And I was like no, but I don't know these. See these people like because when I first got started, and I will tell you that I was all in you know, when I walked I listened to wake up legendary every single, you know And just drawing from people in this community helped me build my competence and what I can do, because you've got to have that confidence in yourself. Because if you're going out there and all you're seeing is no results because you've done it for two weeks. You just have to keep going. You know, it's gonna take more than two weeks. Here I am. I know it might be easy for people to say oh, she's just been doing it for a year. But like I've had to grow in that year to get here. You know, it's about growth and continued dedication to what you're doing.

Dave:  It is and it really it really it really takes a mental toughness and the mental strength is really what this is all about. I mean I would love to I would love for it to be just a mechanical thing like I would love it to be like is all you gotta do is is just follow steps one through through 10 and just set this up and then press that final button and but it's all about the mental toughness in each moment. You know, whether you're recording a video or whether you're getting ready to go through a piece of training. There's something that you say to yourself and there's a there's a you know, there's an inner soundtrack plays, what is some common things that you say to yourself, that are the opposite of limiting beliefs like, oh, I can or that, you know, nobody's gonna care to hear what I have to say. What do you say to yourself instead of those things in those moments where you're about to record or whatever, and you might be feeling a little bit insecure or whatever it is, what do you say to yourself to, to, to to, you know, get yourself in that mindset to do it verses to not do it?

Sarah:  You know, I just think you can't talk too seriously about it. It's funny. I just recorded a tic toc before I got on post before I edited the caption or anything and I was like crap. And then I thought oh, well, I mean, it's out there. Just don't take it to your area. You know, just let yourself give yourself some grace. You know, this experience and something I say often is every affiliate marketer everybody who's done this even you dive because you talk about it. You all start with no idea of what you were doing. You know, it's not something that or I know it's not something I was taught in school for sure. No, but you can work from home and make this kind of money. They want you to go to work and work for somebody else. So I just tell myself, you know, I've got the training. I've got the knowledge. If I don't have the knowledge, I know where I can go find it. And just don't do it, just be yourself. Put yourself out there. It's working people. You just need confidence in what you know. And just once.

Dave:  That's true, I saw a goodwill one time when my wife and I had just gotten together so I was probably 24/25 years old. And we said it was a sign and I bought it. I don't know where it is now. Maybe we must have thrown it away. I don't know where maybe it's buried somewhere but I'll never forget it. Don't take yourself too seriously, nobody else will and caught that stuck with me for so many. Until this day. It's one of the things that I remember the most. And God I live by that because it's so true. The guy who takes himself so seriously. Is such a deep being like yeah, bro, you know, it's like it doesn't matter where you're at, like, if Let's smile and just like laugh it off. And I don't know if it's really the secret to life. I feel like the people who can relax a little in like what I when I see somebody like in a real high pressure situation like like watching an athlete perform like watching the NBA playoffs and I see these these guys and WNBA in their in these moments of complete and total just, you know, for a lot of people thinking about the moment would be so scary but man they're laughing and they're having fun. Because they've they know I mean if you really thought sure you could totally freak yourself out, you know, but it's like every day, you know, it's what I do is really that not that consequential. One video, or this one email that I'm about to send is not going to shift humanity you know, I'm not gonna I'm not gonna my entire following or so I might polarize them and get more people to love me and more people to hate me and that might be a good thing.

Sarah:  Yeah. you misspell a word and and tik tok and it gets like 10,000 views and you're like, Oh, well. I don't know how to spell but people really liked that. I saw a quote one time that said Stop Hating Your Body. Nobody else does. Because I like so many talented people. Tick tock like oh man, like my shoulders look big or my nose looks huge or whatever. But really, number one, nobody else is probably thinking that number two, if they do forget, like to care. Like you've just got to be who you are and put it out. Because that's the kind of people I asked do I have to make videos which you don't see all

Dave:  Right. I mean, this is totally not a conversation. I really want to go down the rabbit hole on because it could just go in so many different directions. But one thing I will say is I know like obviously I've been with my wife for 14 years. And I mean, you know, I've heard all of the things that a woman says, and I chase her around the house now more than I ever have in my life. I mean, you know, and I'm just just overwhelmed by everything about her beauty and body and everything. And you know, she's had a couple of kids and, you know, I’m 38 She's 40 You know, neither of us look the way that we did when we met each other. You know, we're not trying that hard right now. But you know, we'll get back there. Actually, she's getting ready to go to Pilates here and in 10 minutes, so I actually got to jet soon, but man, it's amazing how critical we are of ourselves and I have no idea. Uh, you know what you experience as a woman and going through everything that you go through. I just know how critical I can be of myself. I mean, so I can imagine if it's equal or greater to that, then you know, it can be painful and they're there. What do you do? I mean, what do you do, what do you do? Do you just kind of throw, you know, kind of close your eyes sometimes like you were talking about and then you just are blown away by the feedback and that's made you kind of not care anymore. Did you? Not care? I mean, what would you say to the ladies and the guys who are hung up on body image? And you know, who really think that who really have a real legitimate fear of rejection and quite frankly, the world can be mean anyways. So what would you say to those people who are maybe somewhat paralyzed by that fear?

Sarah:  Well, that kind of goes back to what I said in the beginning. The reality of it is that most moms who are my age, like your wife, had two kids. We don't have time to go to the gym for an hour every day. I'm just a real mom. I don't have you know I don't have a Beachbody. I don't know if I'm not always well manicured. But I think people respond better to that realness. I just, I feel like I feel like people like to see reality. That's just me, like, who gets on here and it's, you know, 510 and weighs 100 pounds and it's perfect. I'm like, well, good for them. But that's not me. So I'm not going to be able to do that. You know, like, here I am. I've just made two kids crazy busy making this tick tock and the five minutes I have to do this tells you that you can do this too. You know, to me, that resonates more with me than shows other people in my situation. Wow if she could do it, so can I because none of us are perfect. And so the perception of perfection shouldn't even be out there. So it's just not.

Dave:  Yeah, perfection is a you know, it's a complete fallacy. It's a fantasy, but we love to chase it and we love to fantasize. about it and we love to romanticize it. And just, you know, will go on, it's just not perfect. I can imagine that I'm going to redo it and then you're going to redo it 100 times and you're like oh my god, this business is so hard. You're right. Oh my gosh. I mean, I take so much pride in what I do these days. You know, I just I think that's one of the real powers of going live like when you go live you will get comfortable on camera with all your you know, oohs and ahhs and arms and or whatever you do, and because you're not going to stop the live every time you'll be better not. And you'll just realize it's not that big of a deal. Nobody cares. I mean, if you're editing or redoing something, it should only it should never be, you know, because you had a human. You said a human word like ooh, or um, you know, it's, you can. The other thing is a lot of times with content, you can edit it and nowadays with the tools you can kind of edit it down and stuff like that. But are you I can imagine that you rarely allow yourself to have multiple takes just simply because of the time that you give yourself.

Sarah:  No, I don't. It's rare that I do multiple techniques. I mean, even sometimes, like when you're making a long video, I like shooting. If I erase that, I'm not going to remember what I said. Right? I mean, so if I say um, or if I look in the distance, that's just me and like

Dave:  I'm always looking in the distance.

Sarah:  Probably just kicked the dog outside and I'm like, Dude, I gotta go out there and take care of that after I make this video. Right but

Dave:  That's fine. I mean, that you're not looking right at the camera. Like, that's so natural and normal and

Sarah:  Yeah, it's not serious. It's real life. You just roll with it.

Dave:  Yeah. It's it's a skill you you know, you do have to do it. I don't want everybody to think that the way we're describing this is like you either got it or you don't know you got to do it sometimes into a place where it's not so awkward and brand new. And yeah, exactly. Just like anything. When you first you do it. It's weird and you're bad at it. And then practice, practice. Practice never makes perfect but right. That's the that's the lie.

Sarah:  Yeah, well, and then you've got to think about who you're marketing to. And you learn that and the challenge so I'm not marketing to people who already have perfect laughs like I'm marketing to the parents and the moms who are just tired and busy and if you can't relate to me being tired and busy then not that I don't want you to follow me. I don't mean that but my content might not be for you. You know, it might not, it might not be what you're looking for and that's okay. If you're looking for perfection or for something else, go somewhere else because this is just me, you know, you're just gonna get me and why do you think you got confident in who you are and what you're doing and not worry so much about the people who aren't doing that work, but people who are

Dave:  Well, what I just heard from you is clarity, clarity about who you're talking to and clarity about your message, which is so important. You're very clear. You're not talking to people at the country club, not talking to everyday people who are working nine to fives, who are essential or have just been deemed non essential sitting around wondering how they're going to pay for that vacation that they booked during the summer, right? Well, hey, listen, congrats on your incredible journey. And yes, we'd love to have you as Matt asked you sometime in the near future to mastermind in or not, you just I love having you a part of our community here and just keep rockin in doing your thing. And thanks for you know, coming on here and sharing for the third time.

Sarah:Thanks for having me. Always enjoy it.

Dave:  Alright, Sarah, I'll talk to you later. Yeah, see ya. All right, my friends. Have a fantastic Monday. If you want a text message just quickly, text the words WUL to 8132968553 and get a little text message reminder when we go live each and every weekday. I don't think we've ever missed a weekday rain shine, you know, sleet, snow, holidays or not. Monday, Tuesday, Wednesday, Thursday, Friday. We go live with a show at 10am Eastern time. And, you know, it's just there's a lot of valuable things that I heard Sarah say was, you know, when I first started, I listened to this every day and it really helped. And, you know, success leaves clues. What are you listening to? Who are you listening to with that half hour that you have when you're walking the dog or maybe that you need to just clear your head? What are you listening to, you know, sometimes if we want to replace the soundtrack that's been playing, you know, full of limiting beliefs and all those I can send I shouldn't send whatever. We got to put a new soundtrack on, play a new soundtrack to get that brain on a different, you know, on a different path. Sometimes we need to rewire things and just be listening to different people in total immersion. That's one of the things that I agree with Tony Robbins about is that if you want to really have a big change, totally immerse yourself in the world. And when you get to do that, you have an opportunity to totally immerse yourself in this world if you want to learn it, know it, and be able to win at this game. And so we'll see you tomorrow, and we'll see those of you who are coming to the mastermind meeting at the end of the week in Orlando. Alright. Going out of here. Be Legendary Peace.

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Dave:  What's going on my friends, it's your boy Dave Sharpe in the house. Big Friday, big Friday, coming up for those of you that are coming. See you there, it's gonna be lit, it's going to be on fire, it's going to be epic as always. For those of you that don't know, we put on masterminds a couple of times a year, for our most, you know, I guess, excited students to come and meet us and learn in person. You know, our students that come to masterminds are not better, or they're not more committed. They're not I mean, they're just, you know, they just want to come and learn in that live environment. And I think it's, I think it's, I think it's, well, from what I, from what I know, there's a gentleman named Steven, at this mastermind that is teaching Steven He is teaching, because he's gotten some degree from what he learned sitting in the audience of the last mastermind. It's unbelievable. It's unbelievable. But that's what's happening next week. What's happening this morning is that Boston jumped into digital marketing at 48 years old. 90 days later, has 48,000 followers. Welcome to the show, brother. Hey, Dave, how are you? Man? Are you going to match your age as like 4050? That's a long road. But How the heck did you manage to do the 4848 thing?

Austin:  Well, I'm now at 50.2. So I'm not going to hundreds. It's the latter. But it just worked out. And I did that, um, I tried to make it happen today. But I beat myself up by a couple of days. Man, I just showed up every day posted everyday like I was supposed to. At first I struggled. I went back in on some of the training and I'm gonna give Matt a lot of credit. Because of his little section that he does. On modeling, I think especially when you're first getting started, even invaluable, and very important. And the best way to grow probably when you're brand new. Yeah. So it's amazing, dude.

Dave:  No, I just, I'm just sitting here, you know, pontificating and just, you know, kind of thinking about how incredible this whole process is. I just came off of a decade and a day with, you know, 150 or 75 excited people who were ready to start their journey and just talked about, I've just, you know, I was I was rubbing I was I was sort of reminiscing on the past week of talking to Papa Don, who's 79 of us, and all the people that I get to talk to you, you included, I'm excited to learn about you. What did you do before this? I mean, what you know, was this, it's just incredible to me yesterday, we had a will on and he could be a computer illiterate driver, whose man you know, is well on his way to achieving his next goal, which is to emulate and eliminate it totally. Just, do you ever look, I mean, I'm saying this after many years in this industry, are you? I'm assuming you're brand new. Do you ever just sit back and go? This is really incredible.

Austin:  It is incredible. And I, you know, I've tried a lot of different stuff. And, being online and, man, I didn't realize that this was something that was possible. I know, everybody says this guy, which I wish I had figured this out a few years ago. You know, I actually remember, there was one point and it had been at the very beginning when another well known product was starting that I came across it probably eight years ago, nine years ago. And I remember seeing it and the guy was talking about how you make money, digital marketing their product, you know, be an affiliate for them. And there's you know, I don't know how cool it is to say stuff and also I'm not gonna mention the company name. But when I started this, I had a flashback, remembering that I was thinking of counting it. did. But anyway, this time, I did not understand it.

Dave:  Yeah, so you're a, you're a and of course, that's not the only option here. I mean, folks coming in, you want to be an affiliate with legendary and you're welcome to take these skills and use them as an affiliate for any company that you'd like to be an affiliate for. Sell your information or partner with somebody else to sell courses, coaching or events, you know, affiliate marketing the core, four courses, coaching events, and then being an affiliate, the four ways to sell information. And so are you still reading your info there? Are you still a pharmacist and roofing estimator and you do all of those.

 

Austin:  I'm a pharmacist, that is my, that is my circuitous path to where I have come today. You just use

Dave:  the word that brother you got, I'm a ninth. You've been in college for a bunch of years and have a professional job. I'm a ninth grade dropout. And I'm an internet hobo, you know. So

Austin:  That is my long and checkered history.

Dave:  So are you still a pharmacist? Are you currently a pharmacist? Yeah,

Austin:  I am. I'm in school full time. I'll go in here a little bit after I finish this word, my eight hour day, I actually just started a new pharmacy job. When I started this, at about the same time I was in the middle of COVID stuff, working at an independent pharmacy, but we were essential. And I mean, COVID made people crazy, there was way too much of it. We started, you know, having to give all those shots, and it wasn't great before and you know, just being a new job that when that stress, it's a closed door facility. And I took a little bit of pay cut to do that. And I'm always looking for other side hustle businesses online. But it was a little more serious than that. I needed to find something that made up some of that difference. And probably that's why when I was on Tik Tok, or whatever, that's probably why this Yeah, in

Dave:  marketer, who is listening? Who is listening, cuz I'm hearing something that's a that's a that's, I wonder how many other people are dealing with that same exact thing? Because listen, I know my story. And I know, most of the pains that my target market experiences, but I didn't even think about that one, really, that a lot of people are leaving their jobs? Not I mean, because of you say, stress of the job, the potential public exposure to, you know, various different all the elements out there, let's not say any keywords that are flagging videos and stuff, but the elements, right, you're exposed to the elements out there. And

Austin:  wow, man, you

Dave:  know, that's what we're talking about people who, who, at one time may have worked like yourself. In a, that's a pretty prestigious job, man, I mean, to be able to get to be a pharmacist. That's, that's a, I mean, that's, that's something that you grow. You know, kids say, I want to be a pharmacist, when I grow up, I want to be a doctor, I want to be a lawyer. But then to get there in 2020 2021, and the reality not matching the dream, right? And you're like, Wow, this is more like a nightmare. I'm willing to take less money to have less of all this.

Austin:  And it goes even deeper than that. Because for a long time, I've wanted to do something different. But I have massive student loan debt on top of that keeps you locked in without having much choice or the ability to make changes, because you have that over here.

Dave:  How do you feel about that? I mean, do you feel like that's it? Are you pissed about that? Or is that you? Do you integrate that into your content and use that? Are you able to talk about that? Or is it something that is not? You're not really

Austin:  I've talked about it and it made it a super focal point there have been some videos where I really Yeah, suppose that I've really focused on on the student loan and then it's, it's and it's not the student loan it's stuff it's the band locked in without choices, like if you if you want to own guns and do the things that you agree do. specific job and a specific time He had for a specific amount of money. Yeah. And student

Dave:  loans. My limited legal understanding is that they're one of if not the only debts that can't be forgiven in a bankruptcy. Is that correct? That is that is

Austin:  accurate. That I'm glad as I've

Dave:  I've spoken about marketing videos for years. I heard that from, you know, I'm sure I've interacted with an attorney at some point. But let me go ahead and ask a non-lawyer for legal advice. I mean, just because you're a pharmacist.

Austin:  My dad was an attorney and my brother's an attorney. So I think that qualifies me right. So, man, wow. So

Dave:  where, I mean, talk to us about the Getting Started journey of just, you know, seeing the video on tick tock, and what fears came up for you? What, what skepticisms did you have? What made you almost not follow through? Like, can you help some of the brand new people who are watching sort of just relate to billing days?

Austin:  So I don't even honestly, I don't even remember who on tick tock, I eventually really signed up for the course. It could be a lot of people. I think it's Josh's, dad, intrapreneur? I'm not sure. But anyway,

Dave:  if you're interested.

Austin:  Anyway, whatever. You know, I remember seeing that and my hesitancy was like everyone thinks like, I'm not sure that this is real. There's such an abundance of people. And then I think people get that by the number of followers that people have. And like, I don't think those results are real, or these results are distracted

Dave:  by any messages. Did you get into our Facebook groups? Or any Facebook groups? And or did you start getting pounded with direct messages from on any platforms from people? Because I did.

Austin:  Facebook has. So I didn't have a Facebook account, though. My son was born in 2018. So I was gonna spend a lot of time. Like most people, yeah, every time I

Dave:  come in, I put on, I put on the hazmat suit, and I

Austin:  log on to hear all this or be abused. But, you know, you're skeptical. Everyone's skeptical about making money online. And I knew it was a real thing. But how real is it for most people, especially with that experience, or without having a large amount of dedicated time every day? Which and, you know, so you start seeing it? Okay, maybe that's true. I started looking at things and reading things. And, you know, I kind of go overboard and research and on stuff, and I went to the Better Business Bureau pharmacists

Dave:  going overboard, and the reason not the super

Austin:  analytical, accurate, and what's bad negative press. I wasn't looking for a reason to not do something. I was looking for reasons to do

Dave:  something. And that's cool. I just want to say that there are negative reviews. And Pete You know, it was somebody's experience, if you really think about it. And you think about last year, we had over 100,000 people take the challenge. And that was just in one year, this is our sixth, I think it's our sixth year of business. And there's probably, you know, probably I could count on all 10 fingers and toes the like, and there may not even be 20 like legitimate people who didn't have a motivation and weren't trying to get a refund outside of the refund period. I mean, saying anything they could say because they didn't want to follow through with the program. I mean, think about the hundreds of 1000s of people folks who have come through and what is it the exception, or is it the rule and the exception and you match that up against just simply solicited reviews on this very Facebook page? I think we've got over 500. The statistics are there. So just not No, I'm not responding to you. I'm responding. I saw a couple of really negative reviews on these guys. And it's like, yeah, they are out there. Here's the other thing we have to learn to look out for is is this scam article a legitimate, you know, unbiased review, or is their affiliate recommendations down at the bottom of the post for their number one business? They're their number one training I mean, come on. Just read and be smart. You know, now with the bit of information that we all have about affiliate marketing, we can begin to discern information on the internet. And I really think that that's a big problem that our society has, is we really get duped by a lot of this, what is becoming real marketed kind of fake content, you know, out here on the internet that's just skewed for somebody's agenda. And right, we believe that as human beings, we do it in politics, we do it in online and a lot of times unfortunately, and, you know, this Austin, we will normally allow it to talk us out of moving forward with something and ultimately,

Austin:  you know, we're gonna go through and benefit we found

Dave:  and so I want to go back to your point and

Austin:  I knew what to look for there, something to work on, I wanted something or wanted some information that could provide me with what I needed to get started, that was generating some income, you know. And I found it, you know, sounds like good information. I found positive things, you know, I have a background in knowing kind of what to look for based on what my dad did for a living at one point in his life. And he was a corporate attorney for a very large network marketing company, a very large MLM. And suddenly, I have some really bad back sided nature of knowing that and he was their attorney. So I know what the scammy side was versus this about him for everyone who says and thinks it is. I know more about him and probably than almost anybody based on the experience I had with my dad and this is kind of one of the big things that I didn't not not not be good at but I didn't want to get involved in that. So yes it was not that it was that after that came up I knew I didn't have to tell friends and family to promote other people. This was this was 100% strength which is what I love cold market

Dave:  cold market market market I wanted to

Austin:  call not wet market

Dave:  if you heard the words warm market you're on

Austin:  right? Now you know, they're gonna get them

Dave:  in the business. They're tired is really the truth of the matter. MLM I know, I did lotions, potions, pills. I did numismatic coins. I did cell phone technology, you know, cell phone tech. Now I had a company shut down. I enrolled in the business and bought the cell phone in the company that shut down before I got the phone. I never even got the phone.

Austin:  I saw your deal. Is that the one where you had the rat put on your car? Was that right? Yeah,

Dave:  I had a patent I couldn't. Okay. I remember I couldn't afford to get my magnets from Vistaprint for free. That's why I got the mag and I would and I would leave. You know we would be going to leave to go to dinner or something like that. And you know, the truck the 1990 Ford f150 And you know we go out there and we

Austin:  hold on them in the house and grab that because the next time you Ford f150 was the signal Money Magnet

Dave:  Money Magnet but I love you that guy I got stares but they weren't of interest. They were gonna make eye

Austin:  contact. He's gonna tell you he's gonna talk to him. He's gonna get a credit card. It's not

Dave:  MLM for everybody. This is not an MLM and you know what? You really don't even this is such a wide area, there's such a wide opportunity with these skills. You don't even have to get in and promote legendary. You don't even have to be an affiliate if you don't want and

Austin:  That's what I was gonna say. I didn't even I didn't even know honestly, I started the training. I didn't even know that being an affiliate for legendary was an option. When I started the training, it was just the training. So that was it. That was the thing, because I knew that you could promote and at least promote, you know, a file. I thought it was like 600 bucks, I'm gonna learn how to do this, I'm gonna promote that, whichever, and get my 10% commission on 600 bucks and see how many times I can move back. I didn't even know. Well, and you know, you

Dave:  knew. And that was actually a really smart thought because you knew that customer because you are that customer and you just purchased. And so I assume that now you're not promoting the woodchipper you think you are doing? Make Money Online or kind of financial literacy or business content? And

Austin:  and you're I

Dave:  assume, since we're showing your Tiktok and Instagram account, have gone through some training and decided that Tiktok and Instagram are platforms, you're also going to do video content. Walk us through the kind of going from getting trained up to now putting that material to use in taking action. What's that transition? Like? I mean, I love how Brian Brewer calls it the valley or the valley of despair, it's kind of those first 30 days are tough. And a lot of people I think expect the first 30 days to be the best days of their life. It's the most fun. I'm supposed to be the most knowledgeable I'll ever be in this business. Right? And it's like, No, you're the least knowledgeable and you're the most new. So this is going to be the most difficult time of the first 30 days in the analogy that I just used in the decade and the day I asked everybody. Do you remember when you started walking?

Austin:  Everybody was like, no.

Dave:  Is that weird that I don't I was like, Wait, you guys don't? You don't remember when you restart? Whole comments. We're just No, no, no, no, no, no. And I said well, okay, do you at least believe that you busted your butt fell down, scraped your knees, elbows, forehead, had a hell of a time, probably cried a bunch. Believe that that happened? Because you've seen babies, right? Like, they fail, they cry and they get back up. And in the belief also sense, you don't remember that. You have memories. Man, I don't have any of your business, it's gonna be a little like that. You're gonna fall down and scrape your knees, bust your head in a couple of years or maybe even a couple of months. You're not even gonna remember it.

Austin:  Right? And that happened, probably to an extent. So anyways,

Dave:  I don't want to project that onto you.

Austin:  In the analogy that I used, it made me say something. And it didn't last. But that did make me watch my son grow up as an older dad. And I've made the comment to so many talented people as I watched him progress. Man, could you imagine if you could live today with the wonderment of figuring something out at that age and having that knowing how amazing it is every time you learn that. And, you know, it didn't happen all the time. Honestly, that's kind of where I am in my journey right now. Because I haven't stopped my education. I've continued on. And every day I learned something that's just like, holy shit. Like, this is something new that thank God. And a lot of that goes back to the training. But, you know, I realized every day that there's a never ending cycle of things. But anyway, they just made me do that. But back to the first month. Yeah, the first month was terrible, man, if you go back and look at my first video. Just like a robot. There's no relaxation and whatnot. And so I went back and watched some more of the content creation stuff, especially with Matt and started modeling. And I think the modeling was important for comfort and it's still uncomfortable, but it's just repetition. It's like anything else, you build that muscle memory. And part of my preparation was early on, like one of I mean, this is probably my first 20 videos I did want to post and it means it was taken off. I was watching it take off. And then it got asked for violence. And I haven't of course appealed that Nick was gone. And that really did lose your

Dave:  Did you say you lost your channel or no just

 

Austin:  just happened while it was floating. And actually, it just happened to me two days ago, two days ago as well. Same thing went viral and it got there. But you know it all came back. But that was the Waiting, you kind of have to like, Well, no, I'm playing against a stacked deck here. And you're not, it's just part of what's going to happen. And you have to experience that to learn that that's just part of the knocks of learning something new. And so as I have gone along, you know, I did the modeling and credit, the modeling with me made the first 1000 followers. What I have learned is your voice when you start being who you are, is going to be the content. And it may not be the content that gives you the greatest number of followers. But it will be the content that gives you the greatest number of interactions. And the greatest number of problems leads in all honesty. So I've spent a lot of time on sales, yes, yes, sales, I spent a lot of time and then I started talking. Once I started talking, things really started happening. And you run through hot and cold, like, I'll go where I do some speaking videos where I'm talking and saying my stuff. And man, I'll have so many so many views, and then all of a sudden it dies off. When that happens. Now I go back to modeling. Sometimes Tik Tok, like the modeling, sometimes it likes the original content. It's crazy, but you kind of have to flow with it. It's but you don't learn that you don't know that. So every time, you know, like, Well, this was working yesterday, this was the day before why is it not working today? And so you're back in that frustration? So you just have to, you have to be like that study that they did that gives them the marshmallow man, like, you can't just want that marshmallow right. And you've got to delay the three marshmallows two months from now. You know, it'd be the person who would have you do the incident presentation is not an issue where you're probably not going to live it forever. Yeah, well,

Dave:  I mean, isn't that delayed gratification? That's a very, very profound concept for for a market for us entrepreneurs to discuss, because it's scary, but it's powerful. It's scary, because, well, if I put in a day's work, I want to get paid at the end of the day. Right? Right. Or if I put in a past, if I put in a week's worth, I mean, you know, we have we see this a lot. And it's okay, it's not, I'm not, I'm not judgmental about this. But, you know, oftentimes, we'll, we'll have somebody come in at a, you know, a salaried position or something here at legendary. And in, they'll want to, you know, get paid the first week, and it's like, well, you know, there's there's a week withholding. And that's pretty, that's pretty standard. But just, you know, the that instant gratification of doing the work and wanting to get the instant result. And if I don't get the instant result, if my if my accounts don't grow right away. If I don't start making leads and sales, it must not. And I showed this I don't want anybody. Anybody come into the mastermind? Because I was just working on some some content in one of the slides. Can you see this? I put my glasses on and then I'll be okay. So, you know, limiting beliefs are all over the place, you know, in there's, there's there's lots of indicators. Oh, I'm struggling, I can't won't work for me. I guess that's just the way it is. It's too good to be true. Fuckit why bother? Last? No one cares. It's always happens in my family, about just how much to offer? Who would listen to me it's oversaturated these are all you know, these are all very, very common soundtracks, that play in our heads when, you know, things don't happen in that instant way. When that microwave success doesn't happen in you know, we got to you know, a lot of times we just we that's, that's the soundtrack. That's the fat lady singing It's over. When that soundtrack starts playing. in you. We all have it. It's just it made yours may be unique. And at the mastermind I left space for people who are going to work and help people identify what their actual soundtrack or the actual words that you say, because there are words that you say. They get that slippery slope of quitting, and then it really is a vicious cycle. We stopped something, you know, we feel guilty about it or maybe even shameful about it. Because deep down inside we know we didn't put forth the effort. So then we try to solve that with a new shiny thing. And we got really excited and then we started. And then that same soundtrack plays, and it's like a vicious cycle. You know, that's been my experience. Did you do you have those and we were just talking about the instant gratification thing, that's a big thing. What's coming up for you as, as I'm sharing some of the limiting beliefs stuff combined with the instant gratification thing, because I think they kind of play together. Right? For

Austin:  me, it's my, like, my motivation. My motivation is like, I want a $3,000 vacation. It's not, oh, I want this shiny, whatever they're, my motivation is I'm trying to move on, I have in my life, that's missing. out overnight, that's gonna I mean, I know my brain for me to get myself in a financial situation, that opens up my options and my choices from what I can do, I've got to do something that's gonna require some real work, put in some real effort. And it's going to take time, because in the end, I'm treating this like it is a business, which it is, and creating a business. I'm not just trying to make money, I'm trying to change my life. I'm trying to change what I can do on a daily basis, I'm trying to change my time, freedom, all the buzzwords, keywords that you see, like all the main pain points, those are the things I'm trying to fit, I'm trying to pay off student loans, I'm trying to not work so much. I'm trying to have more time with my kid as he ages, you know, my motivation is to get to those things, big things, things right now that are painful for me, because I don't get enough time with my kids. I don't get to choose when I go to work and do all those things. You know, I don't want to do that shit anymore. I want to get to a point where I'm in control. So for me, you know if that takes six months or a year, and that's awesome. And I didn't think I'd make $1 I mean, like, really, when you start doing it, I think most people think I'm not gonna, you know, I told him, I was like, if I make $1 online, it'll be. And then I got my first commission for $2.60, or whatever it is, a month later. And I'll tell you right now, that $2.60 Man, a lot more than if I got a $20 an hour, for every hour, I work to get that deduction. 16 I know, it was very, very, very important. And I'm sure I'm tired of using all my free time to do this. But it's important, it's important to me, it's important to my wife, it's important to my family, you know, I want to be more present. That's, that's, I mean, that is the end of it. I want to spend more time with all of them. And then also have the freedom to help people out as I go along. You know, I'm a pharmacist, I give back to the community, whatever, that's what they tell you that, you know, that's the deal. I don't think that work is as important as what I could do if I had more free time. Well,

Dave:  That's, that's saying something, you know, you mentioned your, your $2 and something percent commission and how it was more important than if you would have been paid $20 for every hour it took that you were working to get that and you said that that commission was really important. That first commission was really important. And I know, I know it is because I made it. I took a picture of it. And I've been there and I know how proud I mean we were just talking about my we were just talking about my truck. I was so proud that I went outside to see if I could find it here real quick. I was so damn proud

Austin:  of you. By the way, I love all your old pictures by the way.

Dave:  Thanks. This is one of my most valuable experiences. Well, I just tried to document it as best I can along the way. But you know, we talked about my truck, but this picture just completely shut off. But anyways, here's a picture of me with my, you know, some commission checks as I began to, you know, earn some commission checks. Here I am proudly standing in front of the gray beast. Yeah.

Austin:  Well, it's important because it's proof of what you're doing. And if, you know, I mean, you just need that one. It's a victory like that one victory. You know if I can, if I can make that one victory. I can turn that into several victories. Get this at this point. My base is only about this big. And so if you can understand that if you keep at it for six months Now you're going to grow that and through no fault of your own, you're going to start making more money. I mean, you're gonna make more money because you're, you're gonna grow that business that that $2 gonna spike yourself you're

 

Dave:  gonna do it by yourself if you have to do it every day. Well, and you know, I was reading something from my good friend Russell this morning and Russell Brunson. And he said he posted something and I just happened to catch it as I was, you know, coming on

Austin:  to our our group in our

Dave:  my show actually, I do this for every single person I coach. I don't let them have multiple businesses. They're also not allowed to have multiple funnels, they work on focus as long as they're focused on one thing at a time, and it's interesting because I mean, we're here at legendary the number one affiliate for ClickFunnels, we recently won a big affiliate contest for them and but but I have no interest in doing anything more than that, you know, just sending affiliate traffic it just is you know, our we're focused at on Legendary we're focused here on this business in you know, obviously that benefits all of our customers and affiliates. It also benefits us because it benefits me because the moment I get over here I just wonder how much money I'm leaving on the table by not having this Forex bot going over here. And not you know, learning NF T's and cryptocurrency and all this other stuff. You know, I saw a video yesterday from rapper Rick Ross. Okay. Named after famed drug dealer Rick Ross. And he made a funny video he made a video where he's you know, he's got probably a million dollars and diamonds around his neck and he's standing in the lobby of his he's standing in the lobby of his of his mansion. And he's like, Where Are y'all crypto, you know, NF T O billionaire yo, I'm out here getting real money. I'm still getting I'm, I'm, I'm a verified multi millionaire with real money that I can go spend at any store in the country. And y'all are just out here just running your mouth on you know. So say that to say that I kind of relate that video to to our business and that this is a proven business model that I when I first came on the Internet back in 2009, I used affiliate marketing, I began to sell my own information products, and there's been so many different things that have popped up that are new and trendy.

Austin:  huge profits

Dave:  go into the moon, all this kind of stuff. But what I've done is every year made my half a million million three four or $5 million a year doing the same as doing that real proven thing you know that real money not this kind of so how do you deal with distractions hot I mean you know that you need to make a major change you know that building a business cash flow money is your ultimate it's it's it's the it's the currency it's the it's the beat, you know, it's the thing that's not what you're going to talk about your

Austin:  unity wallet, which is brand new.

Dave:  Come on, you're one of the smartest guys that I've talked to in a while. I mean, you know, I've had lunch with you guys like me this week, you're a pharmacist. You started the call off with words that I didn't understand. How do you stay focused with an analytical brain somebody who, and I'm more speaking to your analytical brain because I'm a go off and, you know, I get lost in rabbit holes and stuff. How do you stay focused on your business and not start analyzing, researching, verifying and validating other things that could possibly potentially speed up your financial goals? So

Austin:  I took an aptitude test from a company When I was in my 40s, which I wish I'd done on my board when I was like 14, and one of my major aptitudes was problem solving. And this company relates your aptitudes to job satisfaction. As a pharmacist, my job satisfaction for my aptitudes was zero. So they told me, I needed to find things outside of work to satisfy that part of my brain. Oh, what is a bigger problem than doing this every day, and trying to figure out all the nuances, how to maximize every part of this business, and solve the problem of going with chocolate. That's a new Sudoku for me. You know what I mean? Like, a new world, a new world, you know, and sometimes it bogs me down, like, early on, I got my funnel up, I got everything going. And I did spend way too much time messing with the funnel, which split tested, what colors best what's gonna come?

 

Dave:  I just saw a comment, I gotta redo my whole funnel. Now, I just saw that comment come through. No, man,

Austin:  because I made that mistake, changed the funnel, and changed the coach. And what I was doing was avoiding ignoring my content, and crafting the skill of storytelling, creating content, making my offer more appealing, learning how to, you know, how to communicate, or this particular market. And, you know, I got caught up in the analysis and the analytics. And what I learned is, that's not what works. What works is the connection I'm making with you right now. That's what I needed to work to do all that other stuff to figure that out. Now, don't even think about that. Now, I'm on this constant quest to learn more. How do I explain myself? quicker, faster, shorter, the short content I'm used to rambling on for an hour and a half? I need to squeeze that hour and a half into this. So that's what I'm all about. Yeah, that's what I'm doing right now. I'm focusing on as poppadom as we are, we are in

Dave:  the communication business, my friend. Right, you know, yeah, I mean, you know, as a pharmacist, you're partly in the communication business as well, because you have to communicate with patients. But you know, but not as much as this honestly, in my opinion, because you have more time there to actually have, you know, you can bring in another co worker, if you're having a hard time getting the point across or whatever. And a lot of times, most people probably say no, I don't have any questions about Medicaid. I mean, I usually do so. You know, I mean, occasionally you get a question you got to problem solve, but but for the most part,

Austin:  It's a big puzzle. Yeah. So you

Dave:  come over here. And yeah, this will keep you this will keep you this will keep you busy and engaged. How do you keep it exciting, and not let it get frustrating Austin,

Austin:  because I have a new epiphany. Every day, I learn something new and exciting. Every day. It's clicked in everything else like this is this is ramping up my game with my whole life. I've had to learn how to be more efficient with my time and learn how to be more efficient with family and work. Together. And every day, I learned something new about myself on how to do that, how to create and locations like it's just, it started firing off every neuron that no hit has gone dead in the last 10 years, doing the same thing. Every single day. Like this has taken me on a whole new learning journey. And I mean, I like education, I wouldn't go back to college. Again, I spent way too much time in college. But I want to learn the things that I want to learn. So you know, that $2.60 cent that we were talking about earlier, that was my mission. That was my ticket. That was my ticket to this particular ride concert, whatever you want to call it. That man, I'm on it. And I mean, I'm consumed with it. And I don't mean to the point that I'm neglecting everybody because I'm taking that into consideration. But it's just exciting to me. Because something new that I learned today is going to translate into results tomorrow. And then tomorrow I get to learn something new again, where I get to reflect back or I get to tell somebody I'm excited to tell my wife on this new storytelling formula. We're interested in one Listen, she is so supportive, and it's amazing. But that's what I mean. You can tell right now I'm excited talking about learning new stuff. I'm learning new stuff, and it's making me money. No, I,

Dave:  I've been there in my marriage, I've been there. I mean, in everything you're saying I can identify with 110%, my wife would be non red right here if, if she was sitting right here. I mean, I've found a way to work together with her, that allows her to be in her strengths. And me to be in mine and us to appreciate each other for the differences that are strengths are because they're really different. And I really had to learn, you know how to appreciate not not being resentful because my wife was an entrepreneur. Like, frankly, if she was an entrepreneur, like me, we'd be broke, because we both have taken risks. And she's always been a steady hand in terms of what we do with our money. How do we keep it? You know, how do we, you know, and you know, a guy like me, on the loose, it's never, I mean, I'd be broken homeless in some gutter somewhere for one for my wife, probably. But I found I found a

Austin:  hack in my 30s. Because I was the same. I was all over the place. I was trying, I was done. I didn't didn't have any results. I had to be responsible for those animals for a long time, and I just needed to have something that I had to be responsible for. And once I had that, everything checked. Yeah, I can also give you

Dave:  a couple of ideas of what I'll have a couple of kids. That'll also up your your

Austin:  45. I had my first one. I'm a three-year -old running around right now. Good for you, man. Good

Dave:  for you. Best thing. Yeah, I mean, my kids, and you know the thing for me, and we'll wrap up here in a moment. So you can see you can take off. But one of the things that I've realized is that I just want to be rich, I don't want to be famous. I don't care about fame, you know, I wouldn't even care about being rich if it didn't equal freedom. So let's just put that out there. It's not materialistic for me. I could care less about material. I like watches. I really actually do like watches. But I mean, that's the only thing I have one car. I don't have a garage full of cars. I don't have a reasonable house. We love our house at home. It's in a mansion. But we love it. And, but I don't care about fame. I want to be one on one. I want to be traveling based on age. By traffic strategy, I would be but do you feel that same poll? Are you? Do you feel like hey, I want to get out there and get, you know, get my kind of run out a little bit of limelight and get out there on some stages and do that kind of stuff? Or you look into Are you like, hey, working from the internet, at home or wherever and I want to be with my family? What is your goal around the fame aspect of things, they know that the money equals freedom for you. But Limelight exposure, those kinds of things.

Austin:  I don't want any of that. I don't want any of that. You know, I'm the guy at the end of the road that all the neighbors avoid. Not because I've done anything, but because that's the time I've put out because I just like to be left alone. You know, you know, I mean, and that's it. You know, it's nice, but I'm appreciative of this opportunity to be here. And, you know, early on early on a month ago. I was like, man, it'd be kind of cool if I got on that show. And

Dave:  just right, crawling, crawling and crawling, and now you don't even remember it. I mean, my story.

Austin:  Just absolutely. So, you know, I'm like you, I just want to be here and my family thinks with debt. It's things like do I drive and you know, continue, I mean, I could afford to drop pretty much anything I wanted probably. And I drive a 10 year old expedition with 140,000 miles on it. And I love it. That's the car that I had. My wife has a nine year old Jeep, you know, we you know, I don't have any material things that I just want time with my family and the freedom to make choices. That's it. I don't want anything. The thing is I am no longer.

Dave:  Am I anymore, you know you can buy the same. You can buy same folk, you can buy time,

Austin:  and that's the time thing for me. It's more urgent for me. I want to be 63 years old when my son graduates from high school. You know I feel like I didn't have my dad for a long time. He died when I was in my mid 20s. And it's been a crappy 20 something years without him. Yeah, I wish I had more time with him. I don't know, my son is always gonna feel that way after I've asked whatever. But I want there just to be this just huge encyclopedia in his brain of all the amazing.

Dave:  You know? I know. We're talking about

Austin:  got a huge screen right here.

Dave:  I won't take it. I won't turn the whole computer around. But every time a really cute picture comes up, I send it to my wife. But, you know, I mean, you know, the kids, they are looking at his face. I mean, that's my, that's my son and daughter, my youngest. But yeah, man. I mean, you find your pain points, and you let that motivate you folks. I mean, it works the same on you, as it does on the audience. I mean, instead of, you know, hyping up all this BS, you're traveling the world. And, you know, I mean, I think traveling is cool. But honestly, I get sick of traveling, sometimes I just want to be home, go home. I mean, I know. Like, I know, a couple people who want to just do nothing but travel all the time. Like literally I know, like one or two. But most people want to go on vacation. And they want to come home, and be in their home, with their families, in their routine sleeping in their own bed. And that's what heaven is to me. I mean, he's writing right in my own backyard, and he's running around, usually come home finding what is motivating you. And as you heard, you know, sometimes you just have to look around and be honest, like you did and say, Hey, I'm an older dad, and I got less time. And also got some painful memories, that I'm using all that stuff as motivation to be the best version of myself right now. And give it everything I've got given a good honest effort, and effort that I will be proud of an effort that my son would be proud of, you know, an effort that my father would be proud of those kind of, like, that's where you find deep and I just got goosebumps saying, you know, I mean, that's where you get that. And for me, my motivation over the last decade plus has really never been to become rich. It's always been to make my struggles in my mess. Not in vain, make it worse, something, turn my mess into a message turn my all these unbelievable difficult things that happen in the UK, quite frankly, in some cases, I'm still

Austin:  mad debating for myself,

Dave:  you know, just that piece alone. See, we just, I hope this weekend, since we're doing this on a Friday to one of you can spend some time marinating this weekend on what really, you know, it we were talking about MLM, earlier, they always say, you know, find your why and there's all the picture why? There's some truth to that, you know, as high up as they may get in sometimes as there's some truth to that. And it doesn't matter whether you're starting a gym club, whether you're starting a new business, I mean, honestly, if it's going to be two different mindsets, but really at the same time. You know, it's, it's, it's how you do one thing is how you're going to do everything. So even if you have a job right now that you suck at it, or that sucks, and you want to don't just crush it with your business and do a shit job at your job. Because how you do one thing is how you're going to do everything. And the other thing that I took away from what you said was, if you want big change, it requires big commitment. It's not going to be a big change from MIT. This just changes, I need to be willing to make big sacrifices, big commitments. And it's probably not as hard as you think it is. If you just get through that first few weeks of really, really uncomfortability that we know, the uncomfortability that we talked about.

Austin:  Yeah, and even to

Dave:  the point to where you don't remember some of those most difficult moments, right? Just like When we were walking, so, hey, man, thanks for your time and thanks for being here. And, you know, from pharmacy to digital marketer, man, I mean, you know, what a what a interesting journey that your life is taking, and who would have ever think that you and I, you know, paths would have crossed one day, the pharmacist who's you know,

Austin:  you know had a day wasn't always a pharmacist

Dave:  there's a story prior to using that and your market and I mean it's a good it's a good you are right. I mean, that's a good angle. It's like, hey, look, I'm the pinnacle of what you know, people, you know, strive for and in our world, at least and in the field I don't know, you find the message. Did you find that? You know? Yeah. We'll keep it up, brother and come back to see us. Okay. I will

Austin:  be back and, and anyway, have enjoyed it. Thanks for the invite.

 

Dave:  All right, man, we'll talk to you later often, but I do appreciate it, like, All right, go and check them out. Austin, J. E, official, Austin, J. D official, all right. Friends, a lot of nuggets in that a lot of nuggets in that conversation there with a man who knows what he wants and I believe is going to get it. When I see that look in here that type of talk from somebody. I know that that person is going to be doing big things in the future and and I would just invite everybody to go back and listen to the way that Austin was talking about the commitment the focus, you know, matching the change that he wants with the commitment levels, I mean, it was a there was a lot of nuggets dropped. you have time this weekend and catch up on the other episodes that you may have missed this week. You can check us out on all the major podcast platforms YouTube, you can listen to the replays right here on this Facebook channel. Get on out of here. Have a fantastic Friday Be Legendary make this weekend count both with things you need to get done with your business but also with time that you need to take to spend with yourself and your family. Get out of here. Peace

Below is the transcription for this episode:

Dave: All right, my friends. Let me ask you a question. This is Dave Sharpe on the hot seat. Good morning. Have You Ever Have you ever said to yourself I'm computer illiterate I'm not I'm technically unsavvy. I don't have the computer skills to be able to do this to get this done. Well, today's guest said the same exact thing. And quite frankly, a lot of times we say things and they're not even true. This may have been true for this guy. You know what I mean? Let's find out because that's not the case anymore. He's now succeeding and thriving with his digital business. Let's find out how he did it. Will, welcome to the show, buddy. Hi. How are you man?

Will: I'm doing great.

Dave: Yeah, nice to Nice. Where are you calling in from

Will: From Edinburg, Texas.

Dave: Okay. Nice. Nice. So completely computer illiterate hmm. And, and that was about four months ago. Now you would say that you are still computer illiterate yet having success or you're not as computer illiterate anymore in your head. Tell us a little bit about the story and what's happened over the last four months?

Will: Well, I just started off like Not, not understanding anything. It was basically going starting from scratch. I haven't touched a computer in many years. So I just started you know, little by little I take little pieces of information and I'd apply it and learn it and then move on. To the next step and, and eventually the little bits that I put together turn into you know, more knowledge.

Dave: Yeah, yeah. So what did you do? What do you do besides this? Can you fill us in about who else will be and why you were motivated? To want to come online and earn extra income?

Will: Well, I've been a truck driver for 18 years now. And I started as a factory worker back in the 90s. And you know, the factories were closing down and moving to Mexico. So my factory moved and I needed to figure out something to do. So it was easy to get a license and start driving a truck. So that's what I did, you know, on the money, but I never wanted to do it. It was just that I was forced into a situation. So over the years, I was always looking for a way to get out of truck driving, because I never liked it. And turns out, you know, I came across the legendary 17 years later, and that's when I was like you don't want this. This could work. This is something that I need to focus on because this can change my life. So that's why I went ahead, you know, did it.

Dave:  So have you seen other things over the past 17 years? That I mean, what was it about Legendary you think? I mean? Because there had to have been other things that you may have heard or seen or that have come across your desk or phone or whatever, what was it this time? Or was this the only thing I mean how have you pretty much been offline, if you will for 17 or 18 years or whatever and in kind of you just now came on social media. It's like I'm just trying to connect the dots about also what was it about legendary that that converted you if you will, from offline to online.

Will: You know, I spent most of the year doing anything online that was just, you know, political, it was like political stuff. Never really focused on anything with business. Until I got into TikTok. And I fell in love with the business side of TikTok and that's where I started realizing that there's a bigger world out there than just, you know, finding a job, because that was what I was. focused on finding another job.

Dave:  I love this. It's so simple yet powerful, right? You're conditioned to just go find another job in you stupid effing app and now all of a sudden it completely you know you start seeing somehow, you know, as, as most of us do, you start getting fed that kind of, you know, business or, or financial or investment or make money kind of content because there's a lot of it and, and you're going hold on wait a second, you know, as you're literally just looking for a job that your brain is being opened by these little 15 second videos about the possibility of working completely for yourself online in using the internet. Is that kind of how it went down? 

Will: Yeah, yes, absolutely. Yeah, it was like opening a box. 

Dave:  What even made you get on TikTok I mean, was it were you just you had your you had kids on it? What even made you download the app? And were you a big social media user before that?

Will: Yeah, I would just scroll you know, Facebook, that was my only social media. And there was just mentioned to me one day, you know, hey, you know, like ever checked out TikTok. And it took me a while before I decided to download it. And, you know, when I did that, that's when everything. 

Dave: That's crazy man. So, you come across this legendary, you know, what are they? What are these people talking about? And you watched the 20 Something minute video that explains what we do our challenge you enroll and you begin this process? What about the initial video even maybe before you bought the challenge or the videos in the challenge? I mean, what really made you believe hey, I can do this. Did you look around and see other people? What it was was that you began to build that belief back when you were watching the initial TikTok videos. Tell us where you built your at least confidence if you're still somewhat computer illiterate because I know you it's only been a couple of months. I don't know how long I've been doing this but I'm not over. I still hunt and peck for Christmas six people. I can't even look at the keyboard and type fast like this. I can't do that. I actually have to look at the keyboard now I can write some some copy I can i i have figured out and you know what I could have gone and take some classes people I do want to throw this out there I in the last decade I could have gone and taken some some classes to learn specifically how to type. And I still might do that because I like to grow. But what I'm saying is, I've been doing this for over a decade and I'm still computer illiterate. What really converted you to build your confidence to make you smile. Think to yourself, at least I can do this.

Will: Yeah. In the beginning. Of course. Like a lot of people you're skeptical. Any question or abilities, a new question Is that real and it's too good to be true and like in October of last year is when I actually got into the program. But I didn't. I didn't continue with it. I stopped because I was questioning everything. Gotcha. Well, I continue to watch this person I came across on tick tock was Calvin. So I continue to watch Calvin and all his lives. And he's the one that really showed me like okay, you know what, this, this is real. This can actually happen. And I went right back into it and continued to finish the 15 days and then i Then I had another roadblock like okay, you know what, I need? Money. Everybody's question is money. How am I going to get the money? Well, I had to realize that instead of telling myself that I'm broken, I don't have the money. I need to find a way to get the money so that I can start this business. And I just did it and I took action. You became resourceful. Right instead of complaining about your resources.

Dave: Which we've been doing all of us in any area of our life whenever we really want something. I don't know a human being unless they are in a cage. That does not ultimately get what they want. If they don't stop trying. And I'm talking about if a human being wants a Big Mac, ain't nothing gonna stop that person from going to that McDonald's. If a person wants a lot of times, if a person wants enough we're gonna pursue them until they get it right. I mean, a lot of times or else I mean, I know some people that get thrown in jail for God's sake, right because it became creepy, but they tried. They gave it they gave it hell, you know what I mean? But, my point here is that what I'm hearing from you is a couple of things. I'm hearing one other thing that really stood out to me is the fact that Calvin Hill practiced good old marketing. And what happened was if we can just go back and dissect a little bit of wills conversion point, right. You became converted, I was like, Well, what was the magical thing that made you convert and believe that all this stuff and you're like, Well, you know what? I initially spent a couple of bucks and didn't believe it and then I kept getting follow ups re-exposed by a marketer. And I just so happen to be on TikTok and I watched one of his lives. Look, we got 200 Nate people right now. Are you all here on what we're talking about? Because what will be laying out is how Calvin has made multiple six and seven figures in this business over the last year or so. Okay. It's called riq. Here's what it's called. Get up every day in the market. Yeah, that's it. I mean, it doesn't sound like you and I are about right here in terms of our computer literacy, and probably just good old blue collar boys. But here's what I do know: that if I get up and I mark it every day, seven days a week I have something going out on the platforms that I'm marketing on. I got a good chance to convert some people because I'm not going to probably hit the first conversion. That's okay. But like what you just said, You're caught alive. You caught what he was doing and it was probably just holding his phone up to the computer just to shut nothing fancy. He probably had a little slide or maybe even a little piece of paper. Maybe he was explaining, you know, something like Well look, Uber is kind of like a big affiliate marketing company. They connect people. I mean, that's a great, very simple example to explain to people kind of, you know what affiliate marketing is like, you know, it's like Airbnb. You don't own any of the stuff, you just connect the people who want the service or have the service. Same with Uber. And so Calvin simply instead of and here's another thing that I want to point out because I want to ask you about you creating content and marketing next but what what Calvin what Calvin did was nothing magical thing that anybody out what Calvin, the great Legendary Marketer that you see out there who you're enamored with, and you're saying, wow, they must be really different. I mean, they really know some No, they don't. They're just, they went there and got a cool education. There every day. Every day did you do something for your trucking business? You know, when you were driving a truck? It wasn't like you took days off and we're just like, hey, what know your ass was on that? Seat putting in miles aren't up? Because I know because I read your thing and time is your biggest why? So you spent a lot of time behind that wheel. And you know what? The same thing applies to folks the same time that you put in your gob. You have to put similar time in your business, at least in the beginning. Owning your own business doesn't mean you work less. It means you can make more. That's what it means. It doesn't mean you can work less. I mean, you might eventually get to a place where you can work less but in the beginning, it will be Who of you to at least match our first sense it completed. Well, you've already proven that you can work that many hours anyways, you know, so going back to Calvin and how he converted you which was you bought and then were skeptical. And Calvin being an affiliate and Calvin is a pretty well rounded marketer. He's got you know, he seems to have quite a bit of things going on. But still, he is an affiliate for legendary and guess what, I'm sure when he reengaged you there's a possibility you went and bought more. You bought more training, or you bought more this happens all the time, whether you did or didn't. There's a possibility that you went and you bought another product, and in that case, Calvin reengaged you to then go buy an upsell or to to buy more education or or maybe now that he's converted you now he's making other sales from sending you emails about other things. The point is, is that if Calvin would have just said oh, I'm not going to do live because I'm uncomfortable. I don't know what to talk about. Or I'm not going to follow through. I'm not going to create content on a daily basis. No,  he would have none of this. You wouldn't even be here.

Will: Probably. Right. Yeah, probably wouldn't be.

Dave: Okay. So everybody looks at somebody like him and says oh, you know, he's so and he is good at creating content. But you know what, it's because he's fixing his time and he's still putting in his time. It's kind of like he's still doing it. It's such a magical thing to talk about. Right? Well, because it's not as if I'm talking about somebody. These marketers are still out here because it's the name of the game. You're still always creating content just like Papa Don said yesterday when I'm writing, speaking, and filming. I'm making money. Anything else is probably busy work, but I'm making money and guess what Calvin still does? Writing, Speaking, filming, making money so so Will, what did those first beginning weeks look like in terms of you getting out of learning mode and actually transitioning to action, which is a difficult thing for a lot of people to do because learning is really safe. And nothing can really happen to me when I'm just learning. But then when I go to take action and actually start my business, that's when the rubber hits the road. So how did you transition through that period?

Will: You know, I just had to dig deep because I'm an introvert.You know, when it came time to decide, okay, this is it. This is the time. I just had to suck it up and get it done. Really, and pushing the button to send that first TikTok. Really was a relief because I was like, I did it. I did it you know and then I realized, well, nothing bad happened. Nothing happened to me. I'm okay. So let's do it again. And again, and I just from that point on, you know, I broke the ice and I just kept going and it got easier after that. Then it's kind of fun now, to make really

Dave: That's how all fears work, isn't it? I mean, nothing is ever as scary as we make it out to be. You know, in time after time in life. I've had that very same thing happen to where I made it out to be a nuclear explosion. If it was going to happen if I did X, Y and Z and then I do like I'd expect to get laughed at or you know, whatever my fear was, I was talking to my my, my my daughter yesterday and she was talking about getting laughed at for where it's I can't remember what it what it what we were talking about. But it was just the fear that this general fear she had was like, Wow, where did that come that it's almost like it's a natural thing and then maybe we see one thing or one little thing happens and it just ignites that fear, but it's one that follows us throughout life. It's that fear of rejection or that fear of criticism or that you know, fear of just getting made fun of and I think it's a really Elementary School fear that probably happened to them. They're all of us. We got laughed at at one time and we were like, Oh, that hurt. I'm never gonna let that happen again. And it's like, you know, some of us you know, I do believe in personality types but what you just you know, and that were extroverted, introverted, all that stuff. I do believe in that but I also love your story about overcoming fear because it's such a simple one. And it's the only way to get through it. There's no way around it right. We didn't. I didn't send you a secret email and say, I just wanted to let you know this is how not to have any fear through this program. And I'm just giving you this secret. Well, I'm not giving it to anybody. I didn't send you that email. You know, your answer was something along the lines of I just did it and had to get through it. I had to get uncomfortable when I came to do this and am unwilling to go through that 10 to 30 ish day period, where things are really uncomfortable because you're brand new. How many people will bury their dream of their business? Do you think we'll bury it in a nice little grave and put a tombstone on it? Who could have had success like the percentage of people who want to do it but let that fear stop them? What would you guess that number is?

Will: It's got to be pretty big. I'd have to say percent at least. Wow. Yeah, yeah. There's, there's a lot of people I talk to and I don't make videos is one of the things that they talk about, like well, I want to do what you do, but I don't make videos. You know, I don't. I don't like to get on camera, and there's quite a few that do. And they're the ones that admit the fear. There's probably no more than that. I mean, they're just gonna come out and say this just in their mind that they're gonna do it. 

Dave: Yeah. Well, I'll tell you what I mean, you're not only crushing it on tick tock, but you've also monetized yourself on Facebook. Is that right to where your reels are actually now and have become another stream of income for you. Can you tell us about just you know, how you've what it's been like to market first on the platform that you originally were just a user of? So you went from consumer to creator and you find yourself over to Facebook reels where you just repurposing content and then it took off, talk us through a little bit of your content strategy.

Will: Yeah, well, I started on TikTok, and TikTok just seemed to be the place to be and I didn't repurpose any videos for a while. I was just doing TikTok. So yeah, it wasn't repurposing anything but you know, going through the morning shows and you've talked to people and they'll mention repurposing so I you know, when I got to start doing well, I started repurposing kills in the real world and just blew up. That's where I started getting all my traction. TikTok was where I had its moments but really didn't do a whole lot. But the reels just exploded. So I just started expanding on Facebook. You know, I got a group and a page and you know, now my Facebook is just killing it. And yeah, I'm getting monetized on my real thing too. 

Dave: What do you feel? I mean, are you Billy badass over there or what? I've been holy shit you go from not knowing your ass you know from a hole in the ground and now you're monetized dominate crushing it on Facebook. I mean, what the hell?

Will:  Yeah, that was completely unexpected. I never thought that, you know, I was going to have that much success on Facebook of all places. 

Dave:  I mean, did you think that'd be an easy success in general, though, I mean, you know, Were you one of those guys who came into it. I believe. I believe I'm gonna succeed and I can see it, or are you one of those guys who's like to pinch me. I can't believe that this has actually taken off the way that it is.

Will: A little bit of both. Whenever you start something, you have to have some sort of belief. If you're questioning if you're not a fool in, then you're probably not going to succeed. You have to believe that you are going to succeed in some fashion. The surprises like with the Facebook thing, that one is kind of like wow, you know, I never expected that. But I didn't believe I was going to succeed all along. I just didn't know how well.

Dave: So are you going back to trucking?

Will: Well, I still drive. Still drive. Yeah, I'm in a situation now where I can drive part time. So the first part of the week, I have to go and then the second part of the week, I can focus on my business here.

Dave:  And it's not like if you had to if you were a truck driver, if you had to continue to do this side by side with driving trucks. It is very doable. That is actually very doable. And clearly you've got yourself in a position. How have you gone from full time to part time is it because hey, now I've got income coming in, and I'm eventually going to take that part time. Down to no time over there driving.

Will: Yeah, that's pretty much where I am. And I'm, I guess, in a unique situation where I don't drive for a big company. I left the big companies and my brother in law has a trucking company. So I work with him and he allows me to have that freedom, which is really good because then it frees up some time to do what I need to do.

Dave: All right. So let's you mention what he and any other of your family or friends think about what you're doing and or do they even know. 

Will: They know but I haven't gone into a real in depth explanation, because they really don't understand.

Dave: Right, right. Well, it will neither do my friends and family after you know, after 12 or 13 years or whatever the hell they're like still don't they? I got family members now we're just like, hey, how are you doing? Nice to see your business. They don't. We don't even talk about the details because for whatever reason, you know, it's also difficult for people I want to. I want to remind everybody listening, it's not just this business. It's hard for people to understand there's a million industries in jobs out there and businesses that if you tried to explain what it did, the majority of the population would still be confused. So I do want to dispel that myth. The only thing I mean if I tell somebody hey, I'm a truck driver. Yeah, okay. That's pretty simple. What I do nowadays is I tell people, friends and family that I'm not prospecting them. i i Actually at this point in my life, thank the good Lord. And, you know, because it was a long, hard road to get here. I don't even talk to my friends and family about what I actually was like. How do I do this? When is this gonna get easy? And now I just don't ever even bring business up ever. And if somebody asks me what I do, I say, Well, I'm in real estate and I'm also into online marketing or E commerce. E-commerce is a word that a lot of people think they understand and know what it means. So sometimes I'll say, I have some real estate and an E-commerce business and they're like Oh, nice, nice, nice, nice game, as if they know, but they don't really know. You know, but, but anyways, so your friends, they don't really understand either. So you're not doing a whole lot of explaining right now.

Will: No, not now. In the beginning, I was really excited and I would try to explain to him you know, like, what I'm doing and what I'm into. And yeah, I just gave up on that.

Dave: When we think what we're doing is like the most important thing in the world when we first started and that is how a lot of us get let down. You know because we're like, oh my god, we're good. What I'm doing. This is the greatest opportunity, this is the best thing in the person is just like, don't give a shit. It looks like a school is a scam. You know, they just say whatever they say off the top of their head. You know, and then you're like, you know we're all hurt, you know, because our fans just don't even bother. Let me save you new people. Don't even bother, right waiting till you know what you do. Buy something nice like a car or a nice watch or something and then people will be like, hey, what are you doing and just be like, on the side, you know, just some investments just aside because you know what, because nobody ever even believes that you have a business or that you know, you're going to be doing anything until you actually have physical things. Money doesn't matter. You can earn all the money in the world, but your friends and family won't even begin to believe that you're actually a real entrepreneur until you start. Wait for this one, buying depreciating assets. Which is what impresses the masses.

Dave: So, what is next? Where do you see yourself going? You know, the rest of 2022 What are you just trying to kind of dial in your content? Are you trying to grow your list? I mean, are you just hey, I don't know what the hell I'm doing next week. But today, I know what I'm doing. Like, kind of how are you approaching? Are you approaching things right now a day at a time or have you begun to look into the future and say, maybe, you know, maybe this is where I want to take this.

Will: Yeah, I pretty much day at a time. I have difficulty trying to plan simply because of my driving. Because sometimes it may take up more than just a couple of days. So I just tried to plan for the moment but right now I've gotten this so let me see what I can get done in the next few days. And I know the ultimate goal will not be the ultimate but at least a year from now the goal is to quit driving. By this time next year I want to not be driving anymore and that will be 100% full time. That's my main goal.

Dave: You know how reasonable and doable that is, man. Like seriously, if you came with some real bullshit, you're like, hey, I want to be making a million a month by an x out event like we'll come on. But, man that's a realistic goal that can not only absolutely you know happen but what I've what I've seen happen with me and I've said this before, is that I've really short changed myself on what I thought was possible. You know what I mean? Like if it back in that's the reasons why us as marketers make a mistake when we talk too much about what's possible, like in like you want to zero in on a result instead of just selling a product like, Hey, this is a bottle of water and it's got really awesome packaging, isn't it pretty? And it's got water inside that you can drink versus you're probably really thirsty right now. Right? You've probably been talking for a little while here. Well, and your mouth is probably pretty dry as and feel that right? And that that kind of sucks. When you're talking and you've got an interview and you're in your mouth. And you know what this right here will do? It'll wet it down and make this interview so much easier for you to finish. So here would you like this just 50 cents a drink? Right? So I'm single. So what this will do for you, but did you notice that I sold it from the place of a pain point, rather than then selling like you know all of the glory and all of the things that this water is going to do for you to make your life better. What this water is going to do is going to take your pain away. And you know, how could I know how could a prospect who has who's in their pain be really thinking about all of this, you know, all of this basically this ecstasy that you're trying to sell them at the end of the rainbow. They can't even you know, and I see a lot of people selling make money online and or business, your finance stuff and they're like, What kind of car do you want to drive and you know, how many square feet you are and it's like man, they can't they're not thinking about that. They can't think about that right now. They just want the pain to stop. So they want to stop answering to a boss they hate. They want to stop being away from their family for 100 hours a week. They want to stop, you know, feeling like they're throwing another decade down the drain to somebody else's dreams or whatever, you know, whatever the real pain is, that's what is going to motivate somebody. And so you know I thought that when I asked you to look into the future, I thought that was kind of a cool point that we both made without even trying which is sometimes can't look into the future. And we've all and we're the marketers were the ones who are marketing and sometimes it's difficult for us to look into what we want in what you know. So market to people's pain points. That's what you need to get good at talking about. That's what you need to get good at speaking to. And also I want to throw this in because I see a lot of like, like guys out there who just don't get it because we're not emotional beings. You got to insert that with some empathy instead of arrogance into Don't be the guy who's like, do you hate your boss? Are you tired of talking down to people, connect with them? Be like I've been there. That's when you tell your story. When you line up a couple of pain points just like I did. Hey, do you hate your job? You're tired of working for somebody else's dream you're tired of, you know, being away from your family. While I was two I got it. I would lace up my construction boots early in the morning and not come home until late in the afternoon. Sometimes in the evening. The most I could do was to eat dinner and then go to bed. I was not spending time playing with Mike. Right. So now I'm telling my story. And then I transition into the solution. What it was like what happened, what it was like now or what it's like now and you know again I've told everybody where I learned that formula. I mean, I learned that when I began telling my story in 12 step recovery and it still is such a powerful way to connect with people. And what do you mean is that you are using some form of that? Or is that?

Dave: How have you taken your ideas and turned them into little 15 second videos that actually work? I mean, are you doing most of your content by talking to the video? Are you doing a lot of the texting and not really talking? And what comes up for you as I talk about dialing in your your messaging to people's pain points that you know have you noticed that your content takes off more relates more when you do that when you tell your story or are you are you finding that that people want to talk about Lamborghinis and Rolls Royces and mansions and dream about those kinds of things?

Will: No, yeah, you have to touch on the pain points and I tried to focus on that. And I've noticed that maybe it's just the way I speak or just these talking videos but those don't do as well. Whenever I try to do a video where I'm talking about something it doesn't work as well as me just I could just be looking in the camera and shaking my head but text way better blows up.

Dave: Yeah, I think that is because you know, you got to think about folks and this is one this is a this is a nice one of our man what's going on my brother he says this is over delivering million dollar coaching session going on right now. And it's true. I mean, will your business take a major step when you were just listening to the Wake Up Show and decide, Hey, man, I need to start repurposing so you'll be amazed. That's why I like these is because there's no plan but when two marketers get together and start and two entrepreneurs start talking, you know, ideas come up and we can talk about what works and what doesn't and that's why these are so powerful but I was gonna touch on something there that you were just talking about. What did I just ask you? Oh, about my wife's laughing at me. Well, I got I got I got so you know, I got so full of myself about how great they started ranting about that I forgot what the video is talking about versus versus what I was going to say was this is another million dollar that's what I was gonna I was gonna I was gonna put a price tag on what I'm about to say. That's the thing that marketers do. You put a price tag on what you're about to say, giving it more perceived value. So let me give you a million dollar nugget. Right. See, see how that works. Leaning leaning, but you get ready for this one. No, there really is one. Think about the end user and how are they interacting with the content? Where are they at when they're watching it? Do you think that they're in a quiet room and they can play their speaker up as loud as they want? Because they're probably financially free and at home all day. This guy the one that no, they're, they're in a cubicle, or they're you know, sitting in line at the DMV, or they're in a restaurant. You know what they're doing? They're scrolling. And the ability to read the text allows them to be on the app when they're in the middle of class or their job or whatever. So that's another thing is that you know, one of the reasons why I think this style of content has absolutely taken off is because we're now delivering the best of both worlds and in TikTok really, really kind of perfected this for us. It's the video content. With no sound there's something that because we all like I look at tick tock and I say me and this is like a living meme. You know, it's like a video meme is all it is. In human beings. We are in a meme culture. Every piece of wisdom is now shared on a little JPEG somebody wrote it, they designed it or screenshotted somebody's Twitter, tweet or whatever. Now it's a meme and we're all passionate around like it's, you know, some some scripture or something like you know, we share it on social media and all this kind of stuff. But guess what? The day that people are not sitting on them pulling up in watching video videos that are the sounds coming out. They can. Sometimes they can. But a lot of times people can't. They can't do that. So you're going to get your initial follow or you're gonna get a comment or you're gonna get back in that person's timeline or or they're, they're there for you page or whatever. But oftentimes first just getting them to engage, getting them to follow you and then you're going to follow back up. And I think that's so overlooked. I think the TikTok content is how you're doing it with reels and how so many people are doing it, and I see. I mean, you know, it's just incredible how really, you have to be creative. When it's really simple. We'll compare to what you know, at one time we really none of this you had to talk I mean that you had no option. You were either talking or writing. You weren't able to utilize this video content without talking and just let out the words. I mean, it is powerful and it's exactly what people want to consume content. They want to watch the video, but they can't have the sound blaring and so if you shoot what would you tell people in terms of their content? I saw this yesterday again, you know, somebody said I don't have my views going down. Do you think I'm shadow banned? What do I mean? And obviously, we need to be honest with each other. We need to tell each other your content needs to get better. We can't just blame it on tick tock we can't. So my first default response always to all of you and to me not just to everybody else but to me too, is Dave. Your shit has to get better. Don't just complain about Facebook or Tik Tok or whatever. No, you got to get better. You got to get you got to make your stuff more interesting. However, that's not to say that shadow banning and all this stuff doesn't exist or whatever. I just don't want to lean on that. So what would you say about that topic about the shadow banning and have you experienced any up and down with your views and how did you address address that or is that a complete non issue that you've never even seen or heard from anybody about the kind of shadow banning and my views are going down? What is your experience with that? 

Will: Well now see, I I thought, you know, Shadow banning could be a real thing, but I haven't experienced it. Like when I first began. My views were terrible. You know, I get you know, five views and you know, 100 views. I mean, it was content cuz your content sucked. So did mine.  And it's gotten way better and my views have gone up and I noticed whenever I make a video that may not be out there. Yeah, and it's a flop in one area, like, TikTok. I'll put it on a TikTok. And it just it just bombs on TikTok, but then I put it on Facebook, and it goes viral over there. So you've got two different types of viewers. Your TikTok people are different from the Facebook people. And they need that help.

Dave: So how so why do you think that is? I think I know what to tell you. I don't I just read all the boomers are at, you know what I mean? I just think that but now the boomers are starting to come over to TikTok aren't they? I don't know if you are or not. But boy, I'll tell you what if you're in that age range, but I mean, it has been funny to watch boomers come over on TikTok. I think a lot of the audiences are, you know, intertwined at this point. But as the generations have mixed and mingled it's really been exciting for me to watch man because I mean, I still have people or see people out there who say like a lot as if they're too good for it, or if their generation doesn't go on it. And I'm like, I don't give a shit. Nobody misses you there. If you're too dumb to you know, you think that you got it you you're the king of Facebook or what it like, TikTok is crushing. I mean for all age groups, and I've said this, you know since the beginning, I mean, there are buyers, a lot of times you would like to look at a platform or particular traffic source and say well, you might get a lot of traffic off of there but they're not buyers. By right like people might have said that about tick tock Well, it's all just kids. They're not buyers.

Dave: People are buying like crazy because of the multiple generations that are on the you know, that are on that app now. It's people who will watch who will follow like yourself who will come back and listen and be like there's something to this. It's real people of all ages, who have real problems in life. And if you put a solution in front of them, there's a good chance that you're going to convert that you're going to grow a following and convert a sale in any in any niche you could do this same formula that we teach and do it of course, you know, I know that there's people out there who say, well, legendary only teaches people to be affiliates for legendary. I'm going to tell you something right now. We never even mentioned our affiliate in all our affiliate programs in all of our education. People can take this, it's it's all it can help you build a business in any industry. And many people do. Many people go off in other niches and oftentimes it's hard to track them because, you know, it's just hard to track people who you know, hard to track students from these colleges because they do more outreach like that. We don't follow up on you know, I'd love to but we have people going in all different directions with this information. And I think that you know, if you're listening right now in your you know, quite frankly, it does not matter how old you are your past experience, degrees education, work history, or computer or technical literacy levels like you can be an internet computer dummy like Will and I and still be successful with this trick. Because what it requires is less advanced skills in God given talent and more or almost all the ability to just push through some uncomfortable shit at the beginning. Until it becomes second nature because here's the thing and I don't know about you but for me, this business is second nature because I'm already using the technology. I'm already on my phone. And quite frankly, I'm already on these apps. It's just a matter of whether I want them to use me or if I want to use them in a way that you know I can serve and I can make money, or I can just let it use me. It can suck up all of my time. And I think we all have that choice nowadays. And I think that the workforce is going to continue to see this opportunity. But understand that you can work from home societies waking up will need our truck drivers. We need people to transport that is something that unfortunately, I hope for the driver's specific hope that never goes away. I hope those jobs are always there because you saw what happened with the supply chain issues. It's important, but a lot of these people go to the office and all these types of jobs man and people are waking up and realizing they may need to go there. I can be just as good from home. So now's the time I just feel like this is a moment in our history to where if you don't wake up and get the skills, you are actually going to be left behind if you don't at least learn how to use social media and not let it use you your job is to keep getting smaller and smaller until you're painted into a corner to where you're forced. And I know that it's difficult sometimes to build a business when you've got another stream of income because it can make us complacent. What did you do? What did you do or what are you doing to motivate yourself and keep yourself in the game? Although you do have other ways to make money.

Will: Well, getting in that truck every Monday is motivation itself. That pain ah the pain Yeah, I never really cared for it. And now that I See the Light and I know that I don't, I won't have to do that. When I when I'm in that truck the whole time I'm thinking about okay. What am I going to do when I get back home or what am I going to be able to do on I can park for a little while to further my other stuff, you know my business so that I can get out of this damn truck. And that's, you know, this living that pain every week every Monday Yeah.

Dave: And I love that. I love that because you just proved the point that we were talking about a second ago, which is we're still we, you know, all of us no matter where we're at with certain things. You're all motivated by pain. I mean you know, I hadn't gone to the dentist because of what happened. I hadn't gone to the dentist in like a year and a half for two years. Right. And, and it just to get a basic cleaning and stuff like that. You know what I mean? I was just doing home maintenance, if you will. And but I'll tell you what, man I all of a sudden had a pain in my tooth. And I no longer cared about anything. I no longer cared about what I could get. I mean, mas no mas just make it stop. Just make the payments. And, you know, I was in that dentist's chair the next day, you know, and so I think a huge takeaway for me today is really just that consistency. So perfectly, you know, explain that example of you actually converting. And I always like to go back to look at what is your true origin story of coming into this industry because you can learn a lot from that conversion. You can learn a lot from your own conversion. You can learn a lot just from marketing material, or your own behaviors because you're a consumer, you know, at the core we all are or we work consumer. I'm still a consumer in this industry, too. I'm still buying training going through people's funnels. I'm looking at stuff. I'm more you know what I mean? I'm a consumer of this. So I you know, I have to I had to learn from any place I can as a marketer anywhere I can get the advantage and oftentimes your own experience your own buyer's journey, not your marketers during your buyers journey just going through in going back through saying what really converted me what brought me back what made me skeptical. What helped me overcome that objection? A lot of the secrets, the messaging that you need to write like Papa Don said, right, speak in film, a lot of that stuff actually lies right in your own experience. You don't even have to go outside of your own experience. You can just talk about your own experience. And it's enough will. Is that true, Ian? Do you agree with what I'm saying here in terms of what you need to know your entire career is just your own life. What did you do and you can then use that to talk about those feelings or experiences and relate them to people and they're like, yeah, that's how I feel right now. Right? Because we felt the same way. We were also human beings.

Will: Exactly. Yeah. You know, and those, I think the hardest part is being able to convey your thoughts and your emotions, finding the street or whatever, that's the hardest part being able to do that. At least for me.

Dave: Well, that's hard anyways for us, man, right. To express ourselves. I mean, you know, I have become more. I'm still very introverted, but I become extroverted when I have meaning when I'm speaking, filming or writing, writing, I just kind of get into a different energy. You know, I feel like whenever I'm speaking, filming or writing I'd have to get into sort of my extroverted area. And but, but wow, man it's just, it's, it's been, it's been a great talk. There's been so many different things that you've brought up that are so relatable and so many nuggets in this interview. definitely one worth going back and re-listening and we'll just appreciate your time and hopefully, you'll come back and keep us posted for round two here in a couple of months. Oh, yeah, definitely. Cool,

Will: Man. All right. Well, keep up the great work, brother. And do you want to give a last message for the beginning of this journey and are just looking for some experience, somebody who came before them?

Dave: Maybe they're also a little skeptical? Who knows? Maybe they just started the challenge, and they're wondering if it's worth their time. I mean, what would you say to that early? Will? It also has dozens or hundreds or who knows? How many people are in that place right now? What would you say to them?

Will: You just gotta do it. Get out of your head about it. Don't overthink it. Whatever. You know, your mind is thinking you know, that's where thoughts are your actions. So instead of thinking about how I don't have the money, you have to think about, like, how am I going to get the money for example, or the time makes the time don't say I don't have time because if you don't have time, you'll never have time. If you don't, if you say you don't have money, you'll never have money. You just got to change your mindset and then focus on being able to accomplish it and you will.

Dave: And that is coming my friends from a computer, illiterate truck driver who's now a part time truck driver, full online marketer. So we'll Congrats man on that accomplishment. It's really, really something to be you know, not that that kind of, you know, I feel like anytime after 35 ish 40 That you make a real major life move is some big right because, look, I'm getting older just like you are man and the energy levels ain't where they were at one when I was 24. You know what I mean? And so, you know, also taking a moment to just stop and really giving yourself some kudos in just you know, one of the things that my wife, we say to our daughter is, you should be proud of yourself. You know, because building stuff is self pride not getting external validation from everybody else around us in all our people liking my content, or supporting my business, but actually feeling proud inside of yourself that you're making a big life change? That you're just not sitting around? taking shots from life as if you're helpless, you know, but actually, you know, you're taking control, you're getting your priorities in order, I mean, to make a big major life move. When when, you know, society has told us hey, you should be making no moves in this time just kind of chillin out right now at 40 baby you know, getting ready to get ready to go, you know, work part time at Walmart and greet people, you know, until you until you hit the deck, you know, and it's like, man, you know, when I see I mean Papa Don yesterday 79 years old. I mean, as I mean, anything's possible man. And I mean, then it's too late, to make a move to make a change to grow, you know, to change your entire life. And I just love when we get to, you know, have these countless examples every day. So just thanks for that. Well, thanks for thanks. If you should and all of you who are taking actions you can be proud of yourself, but we'll keep it up, brother. 

Will: Thank you. 

Dave: All right, man. We'll talk to you later. All right, my friends. We've had his banner up but he's on TikTok. As we talked about William Hallabaugh. It's all spelled out there on the screen. And if you're listening on Spotify, or something like that, I'm gonna spell it out. @Williamhollabaugh Okay, and you can just look his name up on Facebook. All right, we'll How about All right, friends, family, legendary fat chosen family. You can't choose your blood family, but you can choose your friends and be really, really grateful to be related to each and every one of you. We are all cut from the same cloth even though we may look a little different. And I think that's why we all kind of know why this information resonates? You know why? This information resonate? That there's more to life than just working a job, paying bills, paying taxes and dying. You got to be legendary. All right. All right. See you guys tomorrow. We got one more day this week. And then we're gonna be into the weekend. And you know it's just unbelievable how time flies. And we've got a mastermind coming up here, down in Orlando, Florida. So I'm looking forward to seeing those of you who are going to be coming to that mastermind. It's going to be on fire. Just like they always are. So we'll see you back here for another episode tomorrow. Be Legendary. Get out of here. Peace.

 

Below is the transcription for this episode:

Dave:  You know what time it is? It's your boy Dave Sharpe back in the saddle after a week with Rona, my friends. I'm back. Not quite better than ever yet, but I'm getting there. So my friends I have missed you. I have missed you. I think I did last Monday. Maybe I can't remember. But I always like sitting down and you know having conversations with our students and people who are brand new and seeing how they did it and letting you hear those stories as well. And you know, this morning is no different. I was just listening. You know, looking at some of her content was produced here in a second. And you know, she's been doing this here for five years. So there's gonna be a lot that we can learn from her. And, you know, I'm looking forward to doing that. So with that being said, Sarah, welcome to the show. 

Sarah: Hi Dave. How are you?

Dave:  Five years you've been doing this, huh?

Sarah: Well, you know, time flies when you're having a good time. So it's just it's been a good time. Yeah. Since 2017.

Dave:  Okay, yeah, five years is only 2017. That's weird. We're getting older. We're getting older. You know? So, what attracted you to affiliate marketing and ultimately, as, as you all know, or if you don't, very briefly, let me just tell you and explain to you this is what we're doing here is not just a biz op. It's not an MLM, nothing against that. But what we teach for anybody who's new as the core for I don't know, do we have things against those? I guess we do have things against MLMs and stuff. We make fun of them all the time. 

Sarah: We're not judging but we're kind of

Dave:  We're judging ourselves because we are you. I am you anyways, I mean, I've gotten my fair share and lotions. But what I discovered almost by accident, was out of frustration. was my first you know, discovery of selling information was when I couldn't succeed in MLM. And I instead went to go start sell training, I took training and then I was like, hey, I'll be an affiliate and sell training to other struggling MLM errs, who were just like me, and that was the moment that I realized that there were people involved in the Gold Gold Rush who are going to, you know, get that dirt under their fingernails and you'll get that gold. And then there were a lot of people along the way during the Gold Rush who were selling picks and shovels and things of that nature, that we're going to make their money regardless of whether the person found gold or not. And so there was a whole group of people that made money. And then there was a whole group of people who went there to make money, but only some of them made money right, those who want to dig gold, but every single person standing along the side selling those picks and shovels those tools. And so that's where I really started to learn about information, selling information. And so we have the ability to sell our own courses, coaching or events, or we can be an affiliate marketer and sell other people's information products and, you know, Legendary has an affiliate program. There's lots of other people with no cap, you know, despite what a lot of haters say out in the marketplace, less than 5% of people who take the challenge, turn around and become affiliates of legendary. So there's a lot bigger things that are happening here. Behind the scenes, people are learning how to sell those picks and shovels along the side of the road. What attracted you to this business model of selling information? And ultimately, how did you find us?

Sarah: Yeah, so affiliate marketing definitely was shining like a shining thing for me. It stuck out in really good ways because it didn't. It wasn't going to be fully passive. I don't know if there's like a fully passive business model out there when people are like, Oh, it's fully passive. I'm like, I think you like because, you know, you have to actively be working on the business and stuff. But it was something that I knew I could learn how to do. And I could apply my background in blogging because a lot of bloggers how they make their first Penny online is affiliate marketing. And so I love it because you can integrate it in almost any business model. Really, if you're an E commerce, if you have an Etsy store, if you have, like a dog training facility, you can integrate it into any business model. So you could be really successful at what you're currently doing at your current business or at your current nine to five your current side hustle whatever you're doing, and then you stack affiliate marketing onto that and it just, it just blends beautifully, like they're very good together. So, you can't say that about a lot of other different business models. So that was the first thing

Dave:  Although a lot of people do try to stack like in MLM with like, with like a Massage Studio, they sell like, the essential oils and stuff like that. You know, I go into the dark that every time I go into a doctor's office, and I see a Melaleuca or herbalife, you know what I mean? Or whatever it is in kudos in respect to Melaleuca and herbal life and all the MLMs out there who build billion dollar businesses. Okay, I hate it here. But MLM is the only business that I've ever seen that a doctor will be holding a tape recorder up to a guy who just rolled out of a trailer, who just made $5,000 in his bid, I swear to God, the doctor is like hanging on every word like how this guy you know, he's been in school for 12 years and doing brain surgery and the guy who just rolled out of the trailer make $5,000 Now mind blowing up in the doctors like you know, at a live event like literally holding it, you know, they used to hold up tape recorders and now it's it's cell phones but every time I go into a doctor's office and I see an MLM like product line or something I almost roll my eyes because I'm like, you could be monetizing your your traffic so much better. By doing either affiliate marketing, having joint ventures with other experts or professionals to get affiliate referrals to where I'm at, you're referring people out to other specialists or you're referring them to you know, you're just sending them to websites. You know, if I was a doctor, I would have a follow up email that went out to every single person that had almost I may even do a short course. Or something to where I'm educating them. And then yes, absolutely, if I have a rehabilitation product, there's going to be an affiliate link for that. That's going to link out to that website for that customer to buy. Or if there's some sort of a supplement that I recommend. That's passive income. Why would I leave that on the table? When, when, and when that's almost like the three ways to do business with a customer, the Jay Abraham thing that I teach in the challenge that a lot of people overlook, because there's three ways you can make money and you can do it over and over again with the same customer. There's the person you're willing to buy, right I got a Rolex. There's a lot of weird, regular normies who just buy one watch in their lifetime and they're like, I like it. I'm the idiot who keeps going back you know, in my In other words, it's been more but you know what? I raised my head and said to that guy, so they kept calling. Yeah, that's how billion dollar brands are made. So what you're saying is, you mentioned passive income, but kind of how we just laid it out is actually pretty passive to me. It's just multiplying dollars,

Sarah: Right? Yeah. When I say passive income, because like on talk, there's people who are making it sound like oh, you just like press a few buttons. And then all this money is flowing into your account and like I don't, and I know you don't want to ever make it seem like that's how it is because it is active. You have to put in the work. There's consistency that's involved.

Dave:  Wow passivity on this income is it's this shit is passive it's the passivity levels are high like you know what I realized there I was having a laugh watching your stuff before this. I was like this funny. And it was I was watching a living I mean, it's what it is really. We know I'm sure not you specifically I'm talking about TikTok videos TikTok videos. TikTok videos are a real it's a living meme every year always like, like, so many of your videos are literally hilarious, but they're being acted out.

It's the meme that's been acted out. It's just so funny. Here's what I'm trying to say. We are taking ourselves way too seriously with this making money online thing in 2022 way your boys and girls, get up in here and think that you're about to walk into a boardroom in 1980 You've got your you know, I mean, guys, I just rolled out of bed with a Rhona for the last week. I don't even remember if I've had a shower. I pick the shirt up off the floor, throw a hat on. It's been covered in dust for the last month and can you speak to that? I mean this is almost funny. Where we're at. It's just not that serious talk about creating content and in and kind of how you're doing it and how you approach it.

Sarah: Yeah. So with this specific channel, I just, my goal is just to have fun with it. I had zero attachment to the outcome of it. I'm just sharing. I don't feel like I'm selling anything. I'm just sharing that there's a huge difference between those two things. And I'm just having fun with it and trending. Sounds definitely help with that. And just talking to people in a casual way, and then like as if I was talking with a friend I used to because like what I'll do is I'll have people go to my Instagram and Bill message me and there cuz on TikTok, they're a little finicky about that. They're like, Oh, we don't know if you might want so they'll go over there and they'll ask questions and I take my background in. I used to like high ticket selling when I sell high ticket products from my own coaching and, and then I kind of stepped away from that. But I applied the same principles that I learned from getting on the phone with people and just being like, Hi, how are you? Like, what's your problem? Let me help you. And I applied that same thinking process. In my opinion, DMS just engages with people one on one, and most people haven't had that experience and they really want that like they just want someone to listen to them. And they don't feel like they're pushing anything like I have no attachment to if someone buys from me or not. Because sometimes on the bridge and maybe they're gonna buy a year from now I've had that happen. Or maybe they won't buy it all or sometimes they buy it on the spot just kind of depends on the person. But having kind of that laid back approach where you're not obsessive like no you have to do this like otherwise you're gonna feral and like like, that's not my thing. I'm just like, hey, look, this is who I am. If you want to be a part of it, great if not great like I don't really want to.

Dave: Hear but you can't be so passive in the way that you're directing and giving people calls to action. Are you in?

Sarah: No no not like that. I just mean in the like, I'm not. I feel like when we overly obsess about the end result of something where you just make your whole identity. That's where it can be like, I'm not going to put my business over my family.

Dave:  Over obsess about every little piece of our business. When we first get started I want to really know whether it's good enough, because I just agree with everything you're saying I'm just trying to poke to pull out more of your knowledge here in your in your in your perspective. So when somebody is getting started, think back, you know, we over analyze every single thing. You know what I mean? They overanalyze and it's really hard to relax. I think I think when you're first getting started I think that it this is a this is a gift marketers out here listen, the gift that I'm really close to the to the to the beginning, I remember what it was like and I often talk about what it was like to get started and be new at something because it doesn't matter what niche you're marketing in your marketing mostly to new people or people who don't have the knowledge that you have. So you're always marketing to the newest people. So yeah, I'm just I'm just wondering, you know, when when somebody is starting out, they are over analyzing everything. So was there a period when you were doing that? And you did. I mean, you said that since you were on the show last you had a couple of big shifts. One was a mental shift your mindset on make getting on top of your finances. Okay, that sounds like a different thing. When did you shift into becoming more relaxed? Versus so kind of over analytical of every move that you made? Or did you never do that?

Sarah: Yeah, no, it was literally in the last year that I felt this huge shift of over analyzing everything and I learned how to trust myself more and remember from the beginning like, wait a minute, if I can do this once. I could do this 10 More times or 100 more times, if I can sell one thing this way and learn how I did this way and then refine, redefine, and perfect it a little more, get better, get better, practice more, practice more. If I focus on that versus the obsession of like, an over analyzing overanalyzing of it. I would have more peace and I would feel more relaxed. That's what I meant. I think it's, it's natural and it's a good thing to sometimes like, really just be okay to have all my bases covered. Am I good in this area? Okay, if it's not, if it's not converting over here, well, what what do we need to shift? What do we need to do? I'm talking about the mental, like, obsession where you just can't sleep at night and if you haven't had a result in like two days after starting then you're making that mean that you suck at this?

Dave:  Yeah, I mean, that's exactly what she just said. I mean, who can relate to it being that dramatic that you know, you go from on top of the world to the world on top of you just a couple of days into starting something new, and then you quit and likely the pattern happens all over again. There's something that ensues. Thank you for your honesty. You know, so it's definitely me, anybody else? I mean, who really feels like it's one that you can relate to what was just said and Sarah? I think that for all of us. It's a real gift to remember that time. And to stay close to all of you who feel that right now and who can really relate to that. It's important to stay close to that. I know everybody wants to just just get rid of that skin and leave it in the past. But it's such a gift to be able to empathize with somebody who's just getting started in talking because here's the interesting thing. Is that it's the same no matter what niche you're in, you're scared. You're just getting started out. You don't know if it's gonna work out. You know, you're great at starting things, but you're not so great at finishing things. So you're wondering if you're wasting, you're wasting your time and money. I know I've been there, you know, and so it's something that is being, you know, remembering that everybody wants to escape their newbie period. And in look, I mean, I was just thinking about this. Before I came on here. I was like, I was like, man, I've been sitting in front of this wall for a couple of years. Just a lot of people on the internet don't know me because they just see me here every day and it's just this is my thing. I'm not in a different city each day taking selfies. I'm not I'm not I don't have a camera Cuf crew following me around. I'm not you know going from seminar to seminar doing all this thing needing to spend money on planes, private planes, helicopters, all this crazy shit. I'm 38 years 37 or 38 years old, living at home with my family every day going around the corner to another house. To work and then going back around the corner to go back with my kids and family and this is the life that I this is the life that I want. You know it but it's simple. I don't have to get in front of the camera and be doing all this crazy shit. buying new cars taking selfies with my vehicles taking wrist shots, you know, getting all dressed up each and every day to go on camera. It's a lot simpler than we make it out to be. And that just kind of blows my mind. I was thinking about that right before we came on. Literally. I'm even sitting here with a simple message just being consistent. So ultimately, my point here is that what's more important: being perfect or being consistent?

Sarah: I would say consistent. Yeah. And I mean, I think people can relate more to what I just said than that little clip, I think is so beautiful. And so for so many people because I feel like it's been a permission slip to feel the freedom to not have to live a life that isn't authentic to them because like I remember I was a part of this one like a teaching academy where I was, you know, just teaching business stuff for a while. And everybody in the academy all the different teachers they were they were all like into like cars and like it's like jets and this and that and I was just kind of like I'm content with like living in a tiny house or like I'd be content living in an RV traveling the US and just like being able to do like some like just like the simple debt free debt free not not not hang over your head like you know, that's not about stuff to you. It's about freedom, right?

Sarah: Memories, like my family, are so important to me and being able and they're all over the world. So I'm like wow, I want to stay home. I guess I have to just go all over the world. And I find more contentment in that versus like, I'm not I'm not attracted to owning a Lamborghini. Like if that was my why I would have quit a long time ago because that just wasn't my thing that wasn't a driving factor for me. And I think it's important for anyone who's starting out in their journey. Like if I could go back, I would say that to the beginning. I would say get really clear on why you're doing this and why you want this so badly and why it's important that you don't think for a second that you have to subscribe to any sort of feeling or lifestyle that isn't real to you. Because you're one you won't you'll quit to you'll you'll you're not going to get far to begin with because you're able to see like wait, that's not even you. Like you're not even allowing them to see from miles away and it stinks. So they will already set themselves up for failure. So just find peace and contentment in what's true to you. Yeah, it could be that it can literally be the thing that makes or breaks your journey. And some people they're like two years in and they still don't know that or three years in. Wherever you're

Dave:  You got to figure out who the hell you are. I mean, this is a big thing that we didn't do and you know, they didn't give us the skills and teach us this about getting clear. I went through what I want to share with everyone. This is a powerful lesson that I didn't learn in school that I had to teach myself that relates to what you were just talking about. We really were never taught to Hey, who am I? What do I want, like, Get clear who What is What does authenticity mean? I mean, does authenticity to most people we were talking about put on that smile and just this just just smiles it out. You know, especially prying a lot of girls growing up I had to do that as more than a lot of boys I would think because it's kind of like the boys were like get out there and it's okay to be dirty in the so look I mean we mile war. Exactly, exactly. I liked it when if I hear a guy say that to a girl, I just I think man I wish you would say you should fuck off more. Because it's just a problem. We stopped doing that. But my point here is that if I can even remember what the hell my point was. My My point is, is that we, when we're when we're let me try to try to bring this back in for a landing here. My when we're when we're when we're when we're when we're doing this and we're building this business, finding our own voice is a difficult thing to do. We weren't taught that. You know, we weren't taught how to speak our mind. We weren't taught how to go against the grain. You know, most of us were taught how to stand in line to be good little boys and girls get good grades, whatever. And don't met don't make a lot of noise. And yeah, and so and so, you know, getting clear on what we want, which is the sentence that you just shared a minute ago. It's an important skill in just being clear in general. And I would say if all of you want to grow, you really want to grow and it's okay if you just want your bank account to grow but you don't want to grow. I hear you, I hear I want that too. Unfortunately, that doesn't happen. But um, but But check this out spend the next year only focusing on the word clear clarity and here's what I mean. What I realized was that I was unclear in all areas of my life. I was unclear about what I wanted and who I was. I was also unclear when I was speaking to you. I discovered this about three or four years ago and I had been successful in marketing and I thought how I was successful when I was never thinking about this, but it's so important. I've become so much more effective now that I've focused on clarity. Every single time I write something out Sarah I read it and I asked myself if I was reading this would I be clear in what I'm saying? And I swear to God, a lot of y'all want to be digital marketers if you do not read what you wrote. It's not clear. It's not clear. The other thing is when we're talking the same thing happens we're even more unclear. Because I'm the worst at this. We use too many words to say what we want and that's why it's hard. TikTok is an art of these 15 second videos because you have to use less work, stay lacquer, right. Whether it's our marketing, whether it's our communication with our internal team or whether it's simply our communication with ourselves getting clear with what we want. I find that new entrepreneurs and sometimes even experienced ones lack clarity in damn near every area of their life and business. What would you do as I'm saying this?

Sarah: I fully agree and we're all guilty of it. So there's no judgment or condemnation? When speaking about that, because I can totally relate. I think we also have, we have two ears and one mouth for a reason. I think if you are lacking clarity in your life, it's because you need to listen more and learn from other people who've been able to find that for themselves. To not always speak what you would like what you're saying like oh, I think I should say this because that sounds cool. Or I think that this is what I should do as an actor and it's just this production versus who you really are. But it's funny. So the more we work on ourselves internally, and we're every day even if it's just a little bit progression, a little bit progression, how that affects how you show up in business, because how you show up in life is how you're going to show up in your business and you can still be successful like how you had said like you went 3534 years of not really understanding the clarity aspect and still have a lot of success and then you find clarity and then what it just it just takes off and you're like oh wow, like I  used to become so much more effective in life just able to get what I want more is what happened.

Sarah: Yeah, and then help other people get what they want to

do because you're teaching them that skill. I mean, I went on a rampage in our internal team here at legendary with this communication clarity piece for a year or so. And it changed our whole team, our whole team because we were all running. We were completely 100% virtual. So we've got almost 90 People in between 85 and 90 people here full time who are all working virtually. And so when we write it because we don't like to be on endless, you know, I don't want to meet for no reason other than me because I'm building reports I want to meet because there's something I need to see you need to see me or something. Body language is important, sometimes more meat when we're working with people when they need to be able to read us, but man, it changed our whole dynamic. You know, it changed our whole dynamic. We just became so much more effective and what just everybody likes, what if here's a way to really know and I think this can be a big needle mover for a lot of you who are looking for something that you can wait from the show today and begin to implement and it's this. If you find a lot of people coming back to you not clear about what you mean. They ghost you or disappear. Don't respond back. I want you all to really think about this. Does this happen sometimes or often in my life? That I feel like people don't understand what I'm saying? I feel misunderstood. This is good. Seriously understood. You feel like people are hearing you. You feel like you can't get fit. Okay, who can relate to this? If we were in a room right now, hands would be just watching this. Watch this. Watch this. Because I'm speaking things right now that you can relate to, right. This is what marketing is but I'm also going to give you a solution. So I felt like that too. I was like, Man, I'm not getting my point across but here was the real sign of people coming back to me when I gave them a directive here. I'm the CEO and I've given somebody a directive and they're coming back to me and there's back and forth. And then I just throw my hands up and here's where the real hit comes. Watch this, y'all. Then I just say if I want to do something, I'll just do it myself. That's the trap every CEO every business owner falls into. And I'm telling you y'all don't hear this right now. Holler at me in 10 years when it's manifest and I promise it will or even 10 months. We just say oh, you know what? If I want to do something I just need and I want to get it done right? I just need to do it myself because nobody I start to know, in my head, a character assassinates people around me. They don't understand it. They don't get it. They need smarter people, whatever. The problem is, and the same thing happens in my marriage to my wife's problem. She doesn't get it and hears me and doesn't understand me. Bla bla bla who's suffering the whole time? I am not her suffering. Why? Because I'm not getting what I want. So watch this. I turn the responsibility instead of on all these people and the same thing happens in my business. Nobody's responding on Tiktok if y'all listen to this, you can walk away today this will change your life and your business. Same thing happens. People are not responding. What's wrong with these people? What's wrong with this business model? What's wrong with tick tock? What's wrong with all these things? It's so easy to get into this whole blame game. You know, the problem is, I'm just not being effective with my communication. And people don't know what the fuck I'm talking about. They don't know what I'm asking. Right? They don't know what I'm asking and only what I'm talking about. And so I had to go back to the drawing board. And I had to start some real basic shit. Like reading what I just wrote in saying, Would I be confused if I wrote If I read this would I have a question? And you know, when I started instead of just firing off shit to people, Sarah wouldn't just send random text messages. You know, those emails were? I'm just thinking it's important. I don't even need to read it because I'm the CEO and I just fire it off and figure it out. No, no, no, no, no, no, no. Because that's hurting me. Now. They're going to come back and ask, What are you talking about?

Sarah: Here's what I do. Yeah.

Dave:  And that's how I operate and run a company, with developers in different countries and people all over the place. And with minimal meetings, hundreds of 1000s of customers all over the world. Here's how I do it. When I want something done, I take the extra time. This is some rocket scientists shit. So you'll hold on to your butt cheeks here on this one. Take the extra time. A lot of times, I'll bust out a Google Doc. And I'll take the extra time and I will really clarify what I want. If I gotta bust out some bullet points on that beach. I'll bust out some bullet points. And that thing will be I mean, it's not just a big old clump. I really, and I'm a ninth grade dropout. There's no excuse. You can't make a damn bullet point. Okay? Go knock. Okay. Sarah, I'm going to tell you something. My life has changed without how much freedom I got and all y'all who are in sales out there and all this shit. And it's just this constant back and forth. I cannot stand why you're unclear with why not just send one text in and just spend an extra five minutes on the text. And just number one, question number two, instead of this 50 back and forth. I just can't, I don't have time for those people. Don't have time for that. That's why you're

Sarah: I know. I know.

Dave:  I keys, it's the keys to the kingdom. And I tell people this all the time. We are not in the business of selling. You know, I know it's a communication business. Everything in life is communication. And you can't use these. You got to use test people and you got to use these. It's so easy, but you got to commit to this shit that I'm talking about. Because without it you're just you're that you're that loud asshole who just likes to hear himself talk. But never and I know so many guys like that. They think they're so busy. They're on the phone all day long. These guys' phones are ringing all the time. I'm hanging out one day around them and I'm like, Dude, I need Xanax. I need we, I mean, I don't even know. I am so stressed from that. 

Sarah: I mean, I'm related to someone like that. I can only like two minutes in that, like, I'm sorry, I have to go and what's funny is the incessant having to be on the phone and emails and it's like the self importance thing. It's like looking at all these texts and messages and meetings and emails that I have as if it's productive and it's not that I did it right. And for them. It's because they don't know how to communicate. But what I would say is that I agree with what you're saying. If you just take the extra one minute 2345 minutes to over communicate. If you don't make time to do something, right. You're gonna have to make time to do it over. Yeah. Literally.

Dave:  Do follow up answers. And I'm telling you it is I've I've picked apart like I've got a few unique relationships with like, client sales advisors at like Tiffany, and a couple of high end places where these people have been, you could just tell in the way that they write the way that they communicate. It's just, there's, there's, there's a lot of places where you can learn how to do things and you can learn how not to do things. It happens every day in your life. A lot of y'all think oh my god, I can't get any knowledge until I buy a course you know, and it's like just start looking around. Just put your marketing glasses on. TOS put your marketing in, stop looking at everything in life through the lens of a consumer and look at it through the lens of a creator and say, God I'm frustrated as shit right now. This is a horrible customer service process. What's pissing me off? Let me make sure that I you know, how can I apply this to my business? Look, when you are in business, everything's a lesson. Everything around you should be Ooh, let me learn from that I either had a good or a bad experience and how can I implement that into my business or make sure that I'm not doing the same thing?

That was just done to me to somebody else, you know, and I think we live life with such little self awareness. A lot of this stuff is real basic shit, but it's not even taught in school. I mean, for me, I think back to some of my English lessons and stuff like that. And it was almost like, right, more complicated, right? Right or confusing. That's what we want you to do today, I'd come with some simple ass way. I solved some math problems. You know, who knows, probably looked over on my neighbor's paper, but then they'd be like, Well, you didn't work the problem down five sheets and do it that way. I'm like, Well, who gives a shit? I got the same answer. And now all are using the calculator. You know, life teaches us to do shit the hard way. And what I'm telling you is, there's no shortcuts in terms of the ladder to success. Everybody's got to climb once one step at a time. But, man, there's so many things that we can do that require no investment of capital, they require no additional energy. This requires less energy, it just requires higher self awareness. And in Yes, Brian, it's self awareness. It's about being aware of how what we're doing is impacting the situation. Whose responsibility is it in the situation who can actually fix the situation? In every situation? I always say, I can. I'll fix it. Let me watch. Let me clarify. So then I'll come back to somebody if there's one other thing, if somebody comes back with a bunch of questions or a or, you know, I can tell that I've communicated unclearly I'll instead of answering the question, I'll say, Hold on. Let me go back to my original thing and add in the pieces that I've clearly left out. Yeah. So, here's the other thing. A lot of you, a lot of you who are doing it doesn't matter if you're doing affiliate marketing, it doesn't matter whether you're selling your own courses, whatever. Here's the other big secret. Stop saying the same shit 50,000 times a day. Start creating tools that communicate what you're trying to say. Literally, that you can use every time. So these one on one chats that so many people are doing is black. Doing it I would make a page on like a Click Funnels or whatever, Wix wherever. And I would set it to answer every question that I get asked or at least I'd make one video that answered the top five questions.

Sarah: Yeah, I did. Yeah, I did that with like the top seven questions. I got in and included disclaimers and stuff because I was like, I'm not answering this over and over. I don't have the grace or the we I did that and it helps so much. And I was like, look, it's there. Like if you can't even read that. If you can't take time to read that then like I'm not gonna

Dave:  Like it always puts it on the customer to qualify themselves to meet. Right so what I want to do in my marketing as well is I want to get those micro commitments. So I never want anybody waiting on me. I never want a lead or a customer waiting on me if I can help it and that's a challenge right because there's certain places in the business where but anyways when at that very beginning stage with somebody and every person goes through this it doesn't matter if you start to grow social media profiles. Your DMS blows up mostly with people who are wasting your time. It doesn't matter what niche you're in, all y'all think you're unique because you had a video go viral and you got a bunch of messages. It happens in every industry, every YouTube channel, every social media influencer account that has hundreds of 1000s or 10s of 1000s or has videos, all get messages from people who have nothing to do and don't even remember that they sent the message. It's not like they're sick, they didn't they didn't send it and then set their phone down and say no, I'll just, I'll just quietly and patiently wait for Sarah to get back to me now that I've said that DM here, or respectfully? No, they don't give a shit. They say BMG, you're a loser and they moved on or what's what and they moved on. They don't give a damn. So what I do is or what I would do as an affiliate is, you know, if I had one response to somebody, that's fine, but I'm not going to count on, you know, I'm not going to count on me having to follow up with them or whatever. In order to be active. I'm gonna give them an assignment and when they come back to me without assignment, that's a hot qualified lead, you see. So if I have 1000 people who messaged me and I give everybody the assignment or set or send everybody a personalized first message, right, sending them to the page that has all the answers or, or the other thing I would say is go through and watch the 20 Whatever you're promoting, go watch the 25 minute video, and then all your questions will be if you have questions after you watch it, let me know. Exactly. That's the other thing that I would do. But instead of going back and forth so much I know that a lot of people you know, they're like Well, I'm doing a lot of one on one chatting and stuff like that. But you have to, you have to evolve and grow. And there's ways that I can, that I can, you know create tools that can very clearly answer questions because remember, we were just talking about clarity. I can create tools, videos, pages, PDFs, things of that nature, that can answer the question really, really well. And then I'm just using those instead of and that's one of the things that we've done inside of legendary is I didn't want you know, that's one of the reasons why we have the challenge and everything else is because, you know, I don't want people having to explain things all the time. All the answers to everything in our business and companies are right in our videos. If you want to learn about them, you want to know what we're talking about. Go watch the videos. If you're unwilling to watch the videos you're probably not going to buy and anybody who's gonna get on the phone with you in our company is not going to sit there for an hour explaining stuff in a video because they've also been trained to do that. Right? So we use it to be effective, because we, just like many of you have 10s of 1000s of people coming through wanting to message and customer support. So we have to also run our business in a communication wise effective way.

Sarah: Right? For me, I'm not. I have to look at let's say if 100 People are messaging me about whatever, like I'm not going to the ones who are showing me the bare minimum are not going to get the highest priority in communication with me. I once had this girl. I still have the DM from her because I just thought it was so funny and I was like I feel like I'll use this one day but she felt like there were too many words on the sales page, which they weren't. But she felt that they were too and she wanted me to send her a synopsis of the sales page to see if she wanted to buy it. And I told her straight up I said please leave the sales page because this clearly isn't for you. I was like, if you can't handle reading a sales page and listening to a 10 minute video, then there's no way you're gonna be able to go through videos and challenges and PDFs and swipe files. I was like this isn't for you. So just I'm gonna give you permission to delete and she was so shocked with my bluntness, but I was like I don't want you to waste your time because you're clearly a waste to be mine. And so she you know, that was like a lesson for me, but I just felt like I had to tell her but you have to pay attention and it's like, you know, if someone's giving me the bare minimum, and they can't handle a simple few steps 123 Little steps and I just don't think I could genuinely like, this isn't like oh, well you know, we might just go to you know Disney World and have a cool experience like no like you could you could potentially like be able to alter the trajectory of your life. So however you want to approach that is up to you, but I can't want it for you. You can't want it for them. And a disclaimer, you know, most people who come into working online Don't you know, make money, you know, because they don't put in the work and stuff but the ones who do, their possibility of doing that is higher and everything. It takes words from people who buy stuff, don't even open it. I mean, I've been looking at statistics for over a decade in this industry. And, you know, it's not uncommon for people to buy a course and just not even log into it. We get messages from our affiliates sometimes saying, you know, why do my people know what's wrong with the challenge? It's like sticking around and I mean, these are your fellow human beings, IKEA. I'm not here to explain human humanity to you. I'm not here to explain why people are lazy as shit. Ian could have the entire world by the you know, Coronas and do nothing. Just do nothing. And then play dumb and then blame you. I mean, that's, that is humanity. That is one I mean, why do you think we celebrate greatness so much? Why do you think Michael Jordan got, you know, almost mummified? You know what I mean? Like this guy is like the, the type of guy like who who we wrap in put in why? Because greatness is so rare. Average is so common. Why wear this hat every day? It's sure it sounds cool, but it's it's so mediocrity is so common

Sarah: Here's a quote and it's called, choose your heart, I'm sure some people have heard it and it says like, be broke. And it's hard to become wealthy. Like it's hard to be overweight. It's hard to maintain a, you know, healthy physique. Choose your heart. You get a choice though. And at the end of the day, you are the person who sounds a little more of it, but like the person who dies at the end of your life is you. And so if you're if you're going to live your life, and you're going to be faced every single day with certain decisions that could and it could be a micro decision could be teeny tiny such as hitting the snooze button. That's usually the first decision that people make during the day. You know, so, if you're gonna if you're the one who has to die at the end of your life, and, and the whole Lego like life is so short, it's the longest thing you ever can experience. So that's worth living. Make it a life that even though you're faced with hard decisions every single day choose one that at least gets you somewhere. Choose one that actually helps you, your family, your community, the people around you. And if your why, when we were talking about at the beginning of the video, like help people don't know why they're in this, what they're doing, why they're doing it. If you're wise just about making money. I don't like I don't mean this in a mean way, but like I don't see you being in this for that long. Because you're gonna have to find something outside of yourself that pulls you forward because you can only push yourself so hard. At some point you feel you're going to something's gonna come up. There's been a million challenges that have come up in my journey. I'm sure you have a billion and you have

Dave:  Mostly all internal external challenges, all the ones I've made up in my mind, right and that my friends and family won't support me. Or, you know, you know, the internet's meaning or whatever it is, is all stuff that I could mentally work through it. It's right here. Nobody's coming over to my house and saying, gun to your head Dave. You're You're a loser. Don't you dare touch that keyboard. Nobody is doing that.

Sarah: It's so true. You're gonna be faced with a lot of decisions and, and I I know this business works because I've been doing it for so long and I work with a bunch of different affiliate products and, and I love that but I would say focus on the one that's in front of you, which if you're on this call, I would imagine that's legendary. So focus on that. Give that your all. Learn as much as you can. grow as much as you can and take some responsibility for your life. And your business. It's not the algorithm's fault. It's not the challenger's fault. It's not Legendary’s fault. You're the common denominator in your business. People aren't responding back to you. There's something wrong. If people are responding back to you, but take action. There's something wrong and it's just kind of like a little. It's like a little math equation. It's like okay, this just goes down the pipeline. Okay, this work is work. Right here they stop. Why is that clearly there's something in this area that isn't working. Okay, let's patch that up and fix it. Oh, you don't know. How to do that. You have a private Facebook community. You can ask questions. That's worth its weight

Dave:  Calls daily. This show is more valuable. If I would have had this show to listen to when I was first getting started. I would have had a lot of fun and learned a lot of stuff. I know. So mad. Shout out, shout out. Yeah. Listen, it's been Sarah , this is valuable. i i This is your second time on the show. Yeah. So I mean, let's do it with 30. Let's do a third round here in the near future. Let's see. Is everybody down for that is everybody down to have Sarah back for the new Metro three so we can get that passivity going up.

Sarah: I don't know we're gonna make

Dave: The passivity of the episode. Much chest. We need this. Alright, Sarah, we will be good. Okay, thanks for all the value.

Sarah: Thank you. 

Dave: Okay, we'll talk to you later. All right, my friends. Go and check her out. She's at the social affiliate. Okay, and we've had her username up the entire episode mostly. So if you're listening, the social affiliate, you can find Sara TikTok and Instagram a lot of nuggets. Sometimes I wouldn't when I'm saying these things and they're coming out free. I'm like, man that's that's hope they don't I hope they don't just ignore that just because that was free. You know? What do I mean? Sometimes we don't pay attention to what we don't pay for. Don't make that mistake. These are really really valuable calls and they just keep getting more valuable. We'll see you back here tomorrow for another episode.

Below is the transcription for this episode:

Matt:  Morning everybody. Happy Wednesday. It's April 27. We've got another awesome guest lined up for today. If you are just tuning in with us whether you're live or you're here as a recording, either way, I'm going to give you a little tip. If you text the number 813-296-8553 trying to point it out on the screen. All you gotta do is text the letters WUL to 813-296-8553. And what happens is you get a text message every single time that we go live. I haven't gotten mine yet. It usually comes about one or two minutes after we hit Go Live. And you'll get a little reminder that just says Hey, what are you doing with your morning? Tune in? Come on, what are you doing? And then you can just join. You can literally tap right from the text message to come in every single morning in case you didn't know we go live with a guest from our community. That can be somebody who went through our training. Usually it's somebody who went through our training, it can be an affiliate of ours, it can be totally random. The other thing that I want to just put in front of you before we bring on our guests Kelly this morning is if you would like to be featured or if you know somebody who you would like to be featured on our show somebody who's successful somebody who's killing it online or maybe they came through our training and they're in a totally different niche or industry. We would love to see that person featured on our show you can go to legendary marketer.com/featured Just because you know on our radar of people that we reach out to you know, we're probably missing some people that would be cool to feature so you can go to legendary marketer.com/featured and recommend somebody for the show if they've you know, gone out and got great results from our training. So today if you all are in the end, thank you for all the good morning comments in the chat. If you all can give me a little clapping or round of applause emoji to welcome our guests all the way from Kansas Kelly. What's up? Hey, hi.

Kelly: I'm learning, doing okay.

Matt: Right on. Welcome to the show. Thank you for coming on.

Kelly: Thanks for asking me if I was on Joey and I. I am still trying to figure out why you guys did but hey, here I am.

Matt:  Well, I mean, even from the time where you like you filled out your even from the time where you filled out your questionnaire I think you had like 13,000 followers or something like that. And you have 19,000 now so it's pretty cool. And it's also really fun to see a teacher. Are you still teaching?

Kelly: I am still teaching. Yeah, I took the day off so it was super cool.

Matt: Even in the chat Rowena just said Is she the high school teacher, like, literally, they're literally famous on the internet. That's why we wrote your book. Cool. Tell us a little bit about Yeah, what do you do for teaching? What do you teach? Tell us a little bit about your bowling career that would be awesome. And bring us into your world but you've got what got you looking for something to start online?

Kelly: Well, um, I've been teaching business. I've been teaching high school business for last 15 years. I've been coaching, softball and bowling for the whole time that I've been teaching and obviously teaching is a pretty busy or is a pretty busy life. Um, but one of my favorite classes that I teach is entrepreneurship. I've taught that for 15 years and my kids, really over the last several years have been asking me how people make money online. I couldn't answer that question. I you know, I we've, for 15 years I've been taught to teach brick and mortar our curriculum was always you know, teach them how to run a shop, teach them how to make T shirts, teach them how to, you know, various things, but it's to me starting to be a little dated. And so after I'd had so many kids are like, tell me how to make videos on YouTube and make money. How do people make money on Tik Tok? Well, I guess I better figure that out. So I started looking. Once I started researching that, that's how I came across the course. So I joined the 15 Day Challenge and halfway through that, I was like, wow, I think I can do this. So I jumped in and my kids have been basically following along with me ever since they kind of taught me TikTok. I'd never think I'd been on TikTok one time before I actually got my account going. So my high school kids kind of showed me how to put music and how to do certain things. It was it was pretty funny. They we talked about it all the time in class and so they love it but yeah, so I coach bowling. It's something that I've been doing for a long time. I started bawling when I could walk. My mom was a professional bowler for a while and so it's something I have in my blood. I guess both of my parents both in college I bowled in college. But it's something we do. 

Matt:  Yeah so that to me is crazy. That's super cool. You've got people from that that's like a little bit more rare, I would say for our show to have so many different people in so many different areas of your life pitching in and sort of helping and so when you get on TikTok the post will take us through your timeline. So when did you purchase the challenge? When did you find legendary and were you just kind of searching just generally like how do I make money online kind of thing or how did you find us?

Kelly: Okay, so when I started doing research I was on Google and YouTube of course, looking for basically what you can do to make money online and I knew influencers affiliate marketing was something that was a pretty viable option. And so I started searching for some of that information and I found a whole bunch of YouTube videos, and they're great and you can learn a lot on YouTube, but there was no flow to how it was supposed to work. There wasn't anything that I felt like I could just be comfortable going ahead and jumping into with enough knowledge to get myself started. So anyway, I purchased it. I want to say I started once I purchased it in the middle of February. I think I finished the 15 Day Challenge in like four days. I don't know why I binge watch instead of binge watching Netflix. binge watch the champions.

Matt:  I've definitely been there before.

Kelly: Bonnie was my business plan advisor and I talked to her so many times. And she was fantastic. I actually had to sell a car to pay for the blueprints. My husband looked at me and he was like, that's a lot of money. And I said yes it is. And I think it's going to be worth every penny. And he said, Well, he goes this has to be something that if you're going to do it you actually have to commit to doing it. Like you're not just going to pay for it and then not do it and I said well I'm gonna do it because I want well I love teaching I hate I don't like everything that goes with it. The requirements on teachers are becoming quite overwhelming. And I've just worked really hard over the last couple years and watched my health just kind of decline. So I told my husband I said this is my opportunity to find something that I can do and still teach people but not be in the classroom. So I purchased the blueprints. And I took two weeks to get well. 10 days took me 10 days to go through everything that I kind of needed to go through to get myself started. And then I set up my back office processes so I set up my funnel builder, my auto responder and some of my emails which I didn't even have my emails ready when I started posting on TikTok. I was building them as I went right because I've been busy you guys

I mean I just because I really didn't know what I wanted to say. My husband made fun of me because it took me a solid like two or three days to do my bridge page video to like, get that ready because I just couldn't. I couldn't do it. I just couldn't do it. I teach audio video production and I hate being in front of the camera. Is that so um, my kids always ask me Hey, can we do an interview? No, I don't want any part of that. So I got on TikTok the very first day that I posted on TIkTok was on February 27. And we, my students and I, every single day I tracked how many followers I had. And once we got close to 101 of my students, Marissa. I told them I would give them a shout out to my budding entrepreneurs. Hi guys, because they're gonna watch later. I love it. Um, but they, Marissa was like, I'm getting you to 100 followers because I was at like 95 And my goal was to get to 100 before the weekend was up and so she got me to 100 and then from there I went to like 436 And then from 436 I went to 1200 and then from 1200 I've gone now I'm at 19,000 I guess or 19 Yeah 19,000 I guess so. It's been a wild ride. It's been a lot of fun but I have two kids. I have a wife, three kids. I have a 22 year old daughter and a 19 year old son who both are on TikTok and my son makes fun of me all the time because I'll be in the house doing my TikTox and he'll walk up the stairs and be like, Are you kidding me right now? I'm not kidding you.

Matt:  I love it. I love it. I think you know for me personally I just feel like that's one of the coolest, like most inspiring things ever. It's like watching a parent do something vulnerable, hard, new like that. It might sound cliche or it might sound weird, but like, I don't know that to me is like that. That's the coolest thing. It's something that very few parents I think take on and I think it's a really powerful lesson. Like, sure people learn by hearing things in the classroom or whatever, but like watching and observing so somebody model entrepreneurship to you or like, you know, something like content creation or making money on the internet like it's a really cool thing. And I just want to commend you for that because they're, they're really lucky to see that like, so for instance, like my mom when I was growing up, I was like, I don't know, I was 10 years old, but she was always entrepreneurial. So she worked a job, but then started a hair salon and our house because she needed to be home with me when she had my dad and she built our little Hair Studio in the front, literally the front room of our house. I mean it was like I don't even know how like I would wake up in the basement from from sleeping in the morning walk upstairs and there would be people there and my mom would turn the chair the other the other way like rotate the chair so people can see are like grungy kids walking through their hair salon was just life and we had a sliding door so I was like eating cereal. And you get to hear the bowl clanging in the other room. And and so anyway, but she she then she did that and still does that now like 35 years later or 30 years later, but she also what she did when I was really young as she she forced me to do a paper out and she basically forced me to work at drop from like 10 years old or something but she did the paper out with me on we did it on bike so we each had baskets and like bags and stuff that we have and and she forced me to do that and I hated it but we would wake up at 5am every morning and and we would bike around our little town and like deliver papers. And I looked back and I was thinking back and kind of reflecting not that long ago in therapy and I was like you know what? Like I was trying to figure out where this whole entrepreneurial thing came from and then it just became so clear it was like wow, this was modeled to me from basically birth and and it gave a sort of empowered me to try new things or try hard and things like Dave is always talking about, you know, one of the most valuable lessons that he's he's sort of teaching his kid right now or he feels like it's valuable is showing them how to start something like how to start something that you don't know how to do and you just do it and you're like you're you're wildly successful like I don't want to over like height tests or anything. Even very successful in a few months. And it's impressive. It's really cool. What like learning lessons or Takeaways Have you had throughout this process and journey and stuff.

Kelly: What I'm learning is, I just need to be me when I'm on when I put my TikTox out there. The the videos I put out that crap and tick and are just me talking and what I would normally do in front of my high school kids or just with my friends or whatever those seem to be the ones that people relate to the best and just kind of get that has always been a strength of mine in my classroom. It's just something I do. I'm really good at building relationships with my high school kids. We just get they just get me and I don't know if that's my crazy sarcasm or if it's I'm not really sure what it is but just something that I do. So I find it easier to just get in front of the camera and talk than I do getting in front of the camera and pointing and playing music and doing that kind of stuff that I like doing that too but that's definitely one of the takeaways. But the big one for me was when I built my TikTok when I started my TikTok on February 27. I told my high school kids, I said it in class. I looked him in the eyes and I said I'm going to do this for 30 days, two times a day. I'm going to do this for 30 days. So they hold me accountable to that. And they looked at them and watched my videos. They liked my videos all the time. Sometimes they'll comment on my videos. I mean, the funniest part about them is that they send me sounds like they'll send me trending sounds or videos that they think that I should do something like or were a big help. They are a big help but what do I was like when we were first trying to figure out how to get it going. One of my girls, one of my girls, Gary said you need to find a trending sound and then just turn it down in your video and put it in the back. And I was like, oh, I need to do it. She was like yeah, okay. So I met a lot of people. I do it every time now.

Matt:  Right? Yes. Even if you're talking just just turn it all the way down because you might as well try to leverage as much of the algorithm as you possibly can. Yeah, yeah.

Kelly: I will say one of the other takeaways I have is that you guys talk about a lot in the courses and the classes and all the videos. You have to take the bits and pieces that you need. And then you got to put them into action. And then you learn more and then you put that into action. The trouble that I have a lot I am one of the people who will learn, learn, learn, learn, learn, and in the 30 days that I was waiting to make my first commission I did get distracted like I was looking at all kinds of things like oh gosh, what what else is out there? What can I know, I'm waiting for you to get it's like, like you're just sitting there twiddling your thumbs and trying to figure out what you want to do, like what you can do next. That might work faster, you know? But the more I looked around the more I realized it's not going to work any faster. Regardless of what I do. I can watch all the YouTube videos I want. I can pay all the money I want to look at other courses or to do whatever but it's not going to work any faster. So I just put my head down and got to work and that was it. I just stayed consistent. I posted every single day and the first time that I made my very first commission was like so little. And I was doing happy dances in my house. Like my husband was laughing at me. He gives me high fives. That's his job when I ask questions he gives me high fives but um so instead of getting distracted, I just said, Okay, what else can I do now? What else can I do now with this business to make it better? And so then I would start working on my emails. I am terrible at writing copy. Terrible. So I know that I need to get in and watch all the videos on how to write a copy. And that's something that I'm working on. I've watched like half of them and as I watch them, I do something and then I'll watch another one and then I do something sneaky you just have to do you have to put it into action as you go.

Matt: Wow, cool. That's super cool. i i Wow there are so many takeaways from that I feel like the thing that really just stood out to me the way that you explained that was the the process of of like yes, you could go through a bunch of more courses you can go through more courses, more information, more information, but I liked first up commitment again like to actually do something and then the follow through on it, but also like I you know, there's a lot of different one thing that's like standing out to me a little bit is like there's a lot of different business models. You can run online. There's a lot of different businesses. But it's interesting to me that even just in a short amount of time, a few months, you were able to sort of identify the faculty, were able to know yourself and kind of look at the platform, see what's going on and be like, okay, like, I'm gonna match my existing skills. And my existing what I know and sort of combine this stuff into, into into a little cocktail and mix it together and spit out some content. And I do what I find. I'm a little bit perplexed but I yeah, you have sort of this. I think it's confidence. I was trying to find the word but there's sort of like, but it's not like off putting, it's more like sort of just like it feels a little bit like damn like she's just doing our thing. And like doesn't really care and is gonna really be her. I think that's it. I think it's like there's some there's some realness. There's some like vulnerabilities a buzzword these days, but it feels a bit like vulnerability. And I just think that's super cool. And it's no wonder it works so well. The other thing I wanted to say about the algorithm was you're kind of mentioning how you know, you can do the point thing but you like to talk about it through sort of looking through a lot of different tick tock accounts and stuff. I do find that people who do a lot more talking and a lot more like sort of self expression and who are a little bit more vulnerable, but still confident. Like there's a difference between being like, Oh, I was up all last night because I was, you know, like I was depressed or something and it's like people were like, Why didn't come here to feel that way. Like, you know, there's a difference between that and like being really honest about you and your process and, you know, whatever. But I do feel like you know, that type of account and that type of content tends to get shadow banned less tends to get reported less, rather than just sort of pointing like, Hey, I'm just gonna point for a few things and people are like, well, like, Who is this person and this doesn't seem real or legit or something. As is where I do feel like sort of people having a bit of self expression in their content. Helps Pete helps their viewers connect and there's probably a higher level of quality built into that account. It makes it a better long term account, less likely to be banned or have your content taken down or something like that, which happens to everybody in every niche and industry. 

Kelly: I feel like I agree with that. I get that a lot. A lot of the comments that come up on my posts are just telling it like it is and my high school kids laugh about that because they're like, that's exactly how she is in the classroom. I mean, you know, they step out of line and I'll just let them know what you're doing isn't right and it needs to stop. You know, I'm just very straightforward. I always have been, I think honesty is and being very transparent. It has always been really important. To me. So that's just something that I tried to bring across in my posts and you know, I just do my best at just making sure that it's me and it's authentically me because I don't know that I could be any other way. I just really don't think I could and yeah, the pointing thing while I have fun with the dances, I don't know, just talk is easier. But like I can get up in front of a group of high school kids or even an auditorium of high school kids and have no problem. But coming on here knowing that there would be adults watching this is completely different. Check Now I'm just like, oh God but that was the same with TikkTokk so no one in my family knew that I was doing this except for my husband and my kids. I kept that a really, really downloaded kind of thing. I didn't post on Facebook because I was worried that my family would just be like, Heck and then I found out the other day that some of the teachers at school follow me

Matt: How do you deal with that, like how do you not deal with it? But what do you think about it? Because a lot of times people are like, Well, I'm just like, do this thing and like I don't want the whole world to know because it feels it is a little vulnerable. It's like this is like, really vulnerable to create content every day. You know what I mean? Like it's just a real thing. It's like people are gonna see you. Sometimes, you know, with bad lighting or a bad angle or like, you know, and it's just like, you have to be able to deal with that. And but how have you because I feel like you're more open about it than most I mean, you've got, you know, students and your husband, kids and just people who are just like really in the mix and you're just sort of like, Screw it. I don't care.

Kelly: My thought process? Well, you know, at first it was just it was just my classroom kids and my husband and my children that knew and so but then I think my high school kids started telling people you know, we're gonna Roberts Facebook fame or Facebook Fan we're gonna make Mrs. raps tick tock famous, right, like that was the thing. And when I legitimately had 10 followers on Tiktok, all of my kids were like, listen, you're gonna be detecting this. I said, No, no, no, no, no, I'll be lucky if I have 100 100 followers. Get to 1000 I was thinking it would take me like, I don't know six months to get to 1000 And anyway, so now I have other kids that just walk into my classroom and say, I hear you have like 15,000 followers on Tiktok. And I'm like, yeah. I told her at Easter dinner with my husband's family. And my sister in law found out because I shared a video with her on Tik Tok, and she got my username from there and then started seeing my posts. So we were at Easter and we were talking about it with my family. And my niece who's like 13 I think she goes, you're on Tik Tok. Just kind of I said, Yeah, I'm on Tik Tok. And she goes, Oh, and I said, and my son says, yeah, she has like 15,000 followers. And she goes, Well, are you serious? I do. I mean, the kids get mad because I have more followers than they do. And it just bothers them.

Matt: Way more, way more?

Kelly: Yeah. But I mean, I, you know, I kept it kind of a secret but then I was in. I went on a field trip with some Future Business Leaders of America students, and we were in a hotel for a couple of days. And mind you, I'm committed to Yes, I feel like and I did a post about it too. But um, I am committed to two videos per day and I don't batch create normally. Sometimes I do like if I know I have something going on, but we were in this hotel. And I'd like to make some videos. So I just started making videos while it's in the hotel room and one of the teachers that was with me just died laughing while I was over there, like because I was doing the lip synching one and, and dancing one I think and she was just dying. She was laughing. So hard. She's like, What are you doing? To the point where I'm pretty comfortable like I'm pretty comfortable doing it outside. I'm pretty comfortable doing it in my living room like I did one the other day while my son was playing video games on the couch. But um, yeah, so yeah, but I you know, I have a nine year old that is pretty high needs. And he he's, he's part of the reason why this was something that I really wanted to kind of look into to maybe have a little bit more freedom to be able to spend the time that he needs for me to spend with him.

Matt: Good, that's awesome. And I mean, not awesome, but it's awesome that you're doing this for that reason. And you I mean, okay, so I wanted to also just come back to the fact that earlier for anybody who's watching and didn't hear this earlier, Kelly basically likes I don't know what this looks like but a solo car to purchase our blueprints and without giving any sort of crazy income claims. Basically your income wise if you basically recoup that investment, right? Pretty much yeah, really close. Yeah. And that's basically been the last 30 days for you. Yeah, yep. And you're, I'm guessing from just how your account works and stuff. It's really been recent, like, it's really real. Have you ever tried going live just curious.

Kelly: Okay, so I went live one time for about 10 minutes.

Matt: I was just curious. I was just curious because I feel like the reason I was gonna ask that and we can talk more about it, but the reason I was gonna ask is just, you know, this whole journey of you know, I just I feel like you've got a very inspiring story, a one that's filled with confidence. And bold risk taking. And a lot of times, Dave, and I talk often with people on things like decades in a day or in the blueprints or at masterminds, for instance, right. Like, we talked so much about how people in universities and people in schools are filled with people who have never done with their teaching. So it's like, I'm not a perfect teacher. I get that. Like I you know, I did take teaching. I'm not I don't know, I don't have a degree in teaching. 

Matt: Right, right. But we just talked so much about how it's, it's such a difference maker to have somebody who's a teacher who is actually willing and committed to living it out and sort of doing it themselves and how that changes teaching. And I just felt like you know, if you get up in front of a classroom already and teach people every single day for a job it's like, saying like, you know, you're going to live. It would be easy, like super easy for you to know what I mean? But you've already sort of supercharged your account and your whole business is on fire. So congrats on that. And just as a final you know, for everybody who's listening I'm just because she's had a killer 30 days or whatever. I'm not trying to make any crazy income claims. I'm just saying Kelly's on fire. She's, you know, you'd be good to go look at her channel and tune in and watch what Kelly does. That's the best way to learn, I think. And for everybody who's here, and for everybody who is newer, they're trying something out, maybe they're going through the challenge. They're just, you know, figuring out who legendary is or what the 15 Day Challenge is or whatever. Like, what would you tell those people, probably something similar to what you would tell your students but what would you tell our audience to inspire them or give them a little bit of advice?

Kelly: And I just say, Make sure that the most important part is being consistent but also be consistent with your message and be authentic with it. You need it to be something that you can get across and continue to get across and just be yourself while you're doing it. You know, I? I think that's really important. The consistency part of it and you need to continue to learn it but put it into action. I've been really learning through reading some books. Vulnerability is not a weakness. It's not a weakness. It's actually how you move forward. And so putting yourself out there. It's scary at first and what's scary at first, it will help you get where you need to go. So

Matt: Yeah, what have you been reading or what have you been learning in the realm of anything interesting.

Kelly: Oh, Brene Brown, she's great. Um, Daring Greatly is what I'm currently reading and just in the first half of that book, I'm just wow, she's amazing. Um, I've also read audio but I read audiobooks. I listen to audiobooks while I'm getting ready in the morning, because that's like the time in my day where I can actually do it. So I'm getting ready and I listen to him in the mornings. And so you're a badass was another one. I really love that one. And I'm terrible about affirmations. But I've really started to get into doing daily affirmation multiple times a day. Actually, I write things down to keep myself where I want to be and know where I want to go. So super cool. Yeah. And of course Rich Dad Poor Dad.

Matt: Yeah, of course. On a note, I just downloaded Brene Brown's most recent book. I haven't got it sitting on Audible right now. And it's called Atlas of the heart and, but I've read or listened to everything by her. She completely changed.

Kelly: She's incredible.

Matt: He's really amazing. Yeah, she unpacks things and ideas and I'm like, Oh my gosh, like she's the reason I went to therapy for three years and like, and honestly, I credit. I first heard of her book called The Gifts of Imperfection. And I struggled with shame my whole life. And I read that book and I was like, Oh, wow, like there's a whole different side of this that I've never seen. I spent three years of therapy and healed from Wow, that didn't require anything. And then and, and sort of figured out who I was and developed emotional regulation skills and emotional intelligence to that whole process. And a lot of times people will ask me, you know, like, how did you get this job at legendary, like, What's your most valuable skill, right? Like, are you a coder? Are you a web designer? Are you a great marketer? And mostly, I think there's probably marketers out there better than me. But I think that the skill that I've learned and developed most is sort of the ability to emotionally regulate and also to be intelligent about emotions and what's going on in other people and in myself, and how to make solid decisions or contribute to decisions in a solid way. And it's a very underdeveloped skill, and I honestly have, so much in debt to Brene Brown for that.

Kelly: I mean, I have my nine, my nine year old is very, he has had a lot of emotional issues since he's lived with us for three years. And, man, I've learned a lot just about what you're talking about. Right? and just trying to teach him how to figure it out, how to be emotionally at a level where we can live a daily life, right, like where we can, where we can just even go school for a whole day without huge problems. So that's been quite an adventure for me and I do think that he has changed who I am. He's changed how I look at things in the world and how I empathize with people, and I want to help people do what I'm doing now. Like I. That's my goal. I want other people to see that kind of success and to not have to go to a stressful nine to five job and to, you know, not not be able to spend time with their kids when they want to spend time with their kids. Another big one my son is is a college baseball player, and I never missed games ever when he was growing up and now I miss them. And that kills me. I hate it because he plays in the middle of the day and I don't. I don't get to go see it. So that was another goal of mine was like man, I don't have to teach. I can go watch my kid play baseball like this would be great.

Matt:  Well cool. Let's this has been this has been really insightful and really, like amazing work. And I don't know if it is very rare these days. So like, I feel like finding somebody who's going to say something, say they're going to do something, follow through on it and see it succeed and so it's really cool. Thank you, Kelly for taking the time to come on the show and finding time in your day and stuff. I really appreciate it. This was a really cool episode.

Kelly: Thanks for having me. I appreciate that. It was great.

Matt:  See, Kelly, see? All right, guys. I'm gonna put up what I already did. It's building you online. Alright, so you can find Kelly on Tik Tok. You can find Kelly on Instagram. Building your online BUILDING While you are online, and I always tell people to give Kelly a follow teller founder on wakeup legendary and make sure to like her videos blow up the algorithm for and you know in a couple of weeks when we feature you on the show will do the same for you too. So go find her followers. watch her videos, watch her content. Look how she delivers it, get into the nuts and bolts of how she delivers the content. How did she start videos? What are the hooks she uses? How does she bring people in? Does she talk, you know, what does she talk about? What are some of the topics, get some ideas for your own business for your own content? We'll be back here tomorrow, same time, same place 10am Eastern, every single Monday through Friday with another awesome guest peace out everybody

Below is the transcription for this episode:

Matt:  What's up everybody good to see you all we've got an awesome guest coming on today. And we first had a wake up legendary show way back a long time ago. And he was crushing it and he has made a massive resurgence again and is he's just been a consistent force in our in our both like Facebook groups, but also in our affiliates group and he for us is somebody who's hit six figure ranks in our affiliate program which is very cool as a full disclaimer and disclosure you do not have to be an affiliate to buy our courses or to go through our training or anything like that. We don't have any requirements like that. You can use our training for any niche or any industry and Josh for us. He fell in love with the course, fell in love with the product and community and has really made a lot of money and changed his life completely. So I don't know how many times this dude's been on. But Josh, how many times this this,

Josh:  I think it is the fourth time now since 2020. So yeah, Thanks. for having me back again. 

Matt:  And for those of you who are maybe newer or for those of you who are like the first time to the show. We have guests on every single Monday through Friday at 10am Eastern Josh has been on a couple times. And for anybody who's been on before. If you want to reach out back to us, we'd love to have you back on again. And here's some updates. Josh for those of us or for the people out there who maybe didn't hear the first go round. Tell me a little bit about you and your journey online. I know now you're kind of in a place where you're getting a house built. You're semi homeless. But tell us a little bit about your journey online.

Josh:  Yeah, so it's been it's been a heck of a ride, to say the least. You know, it's been a lot of ups and downs for me specifically for our family specifically. And, you know, there's stuff I'll probably share with you in just a minute but there's something I shared with Dave at the virtual mastermind he literally stopped me dead in my tracks in the middle of the presentation. It was like, wait a minute, he's like I had no clue about that in your life. So I've been with legendary for where I first got introduced to the training at the beginning of 2020. I think so. little over two years now. 

Matt:  That's yeah, like 80 years and in internet marketing years.

Josh:  Yeah. Yeah, it's funny because, you know, there's been all kinds of ups and downs and different things happening and you know, different programs that come out and people that reach out to you want you to do different things. And for me, it's just been a no brainer, you know, I wandered off one time, like, I think most people do, they kind of, you know, get shiny object syndrome a little bit even when things are working. And, you know, I wandered off one time, and I realized, you know, it wasn't what I thought it was. It didn't make sense for me to promote anything that you know, I didn't use myself, you know, like, the training helped me so now I can go out and be an affiliate. And it's really easy for me to communicate with people, you know, how it can help, how can it impact them? And, you know, for me, it hasn't even really been a question about, you know, what I'm going to promote or what I'm going to do so it's been a fun to yours to see everything that's gone on and how you all just kind of you're, you're right there, you're right there and it's just over and over again it when whenever I start seeing other things, it's like, Oh, look who's standing at the end so

Matt:  Well, it's just yeah, I mean, I guess it's just been a little interesting to me and just that, you know, over the span of quite a few months and even the last year and a half. You know, it's been that I have a lot. I have a pretty standoffish approach with just like, for instance, I do a lot of affiliate management. I have a pretty stand up approach with people just promoting whatever they want. Like we just it's not our job to really try to get in the lives of people like that, but it has sucked over the last you know, year if I'm like really honest and transparent where people have people have not been conned, but just people have been kind of persuaded to try out and promote different things and some of those were just kind of bad offers and I wish I had done a better job. Not because it hurt us necessarily. But because I know others. Other people's businesses got sort of hurt by that because they started promoting offers that look, they might have had the best intentions in the world. But even when I sat down and looked at the offers I was like oh you know what, they just don't know how to craft offers, you know, they just don't know how to put together a good offer that's going to serve their affiliates well, and that's a big one is just you know, you might have the best comp plan. You might have, you know, 85% commissions, all of this stuff. Lifetime commission all this up to tiered commission. And then the offer just stops and the product sucks and it's like, shit. And I feel Bad because there's people who I mean, you know, their businesses took a huge hit, and you know, anyway, I'm glad that you kind of came back and that that didn't have too big of an impact on you and your business.

Josh:  Yeah, yeah. You know, it's one of those things it was, it was hard to see. I know around probably last year around this time, maybe maybe june july type of time, you know there was a big there's a big program that was introduced are a big name in the market and you know, I saw one girl specifically I won't I won't mention any names or anything like that, but I saw one girl specifically who was probably one of the fastest to platinum rank with legendary ever if not the fastest and, you know, got shiny object syndrome and went from having this business that's literally life changing to you know, I haven't heard from her ever since it's like she dropped off the face of the earth. So, you know, it's just it's sad to see unfortunately, you know, go out promote whatever you want, right but at the end of the day, like you know, you're building a message, you're building a story, you know, around yourself and around, you know, the product that you're promoting at the end. And if you know that's changing every day or every so often, like you're not you're never gonna build any trust with anybody. 

Matt:  yeah. Well, the nice part is though it's a long, long game, you know, life long and that person and any other people that I saw that happen to, you know, the beautiful part about this industry, unlike what a lot of people say about it. A lot of people say you know, you create some videos on Tiktok that's your whole brand and you know, you might tarnish your brand forever. That's a bunch of nonsense. I mean, people reinvent themselves online like that, and the rest of the world is happy to watch you do. The rest of the watching world doesn't give a shit about you know, if you suddenly delete your Tik Tok with 50,000 followers and start over tomorrow and grow an audience and change your name and move across the world. It's just like, Who's that guy? I don't know. There's billions and billions of people online who cares? You know, so I think that should give people permission not to go out and scam people but it should give people permission to try out new things. And I think you know, I've seen a lot of people. For instance, Andre, Andre Yemanja, who is also like you a six figure affiliate. You know, he got his entire Instagram poof, gone. And I think it was like, he was either just a little before a mastermind or I wasn't. I don't remember exactly what it was. But I just found that to be so interesting, because he he, there's there's a lot of people that I've watched to investors, crush their business just destroyed it and I don't want to make this out to be this kind of thing where we're trying to say you know, if you go out and promote something else and your business takes a hit that it's all over for you that's that's not the message the message is find a good winning offer if it takes you a couple of tries, that's cool, but find a good winning offer. And when you find one, realize what you've got. And make sure to make sure to hook your train to a winning offer because that's really big. So okay, Josh, tell us a little bit about the first stage of your journey as an affiliate. And then and then there was a little kind of blip in the road. And then tell us about this second piece and kind of walk us through that journey as an affiliate.

Josh:  It's actually kind of like three pieces now. And you know, you mentioned Andre and I really identify with him and kind of his story as well. Because what happened to him on Instagram happened to me on Tik Tok actually, twice now. So, you know, I built in 2020 I was a part of the program and I finally realized So, little further back then 2020 Initially I was introduced to digital marketing. And I thought I wanted to be like an online fitness coach and I was going to build a funnel and do the whole fitness influencer thing and have my own coaching and consulting program and, you know, I tried different MLMs in the fitness industry and it just never really worked out. I was never really all the way in with it. And I was actually funny, I tell this story a lot but it was funny. I was scrolling Facebook on purpose trying to get hit with an ad that I had seen in the past because I wanted to model my fitness coaching business after this ad so I was trying to funnel hack it. And so in the middle of all of it here comes Dave Sharpe on my screen. I get hit with a different ad. And I just get sucked in. I get sucked into the thing completely and I'm like oh man, like I'm really identifying with this guy's story like what is this that he's teaching like, this makes way more sense? Like I don't, I don't even want to do fitness coaching anymore. I want to do what this guy is doing. And so I joined the challenge and everything just kind of clicked for me from the start. I was like it all made sense. And it was like it clicked and it was like this is exactly what I've been looking for. I've been struggling online for a couple years now. Nothing really makes sense. I can't figure out how to put everything together. And you know, he mentioned in the ad that I think I think he refers to it kind of as freelance digital marketing, which is affiliate marketing at the end of the day, same thing. I was like, Man, that makes perfect sense. I don't have to spend all this time trying to create my own products. Anyway, so I went down the rabbit trail, purchased a challenge, fell in love with everything and it all made sense. And then just a couple months later as I'm really putting everything together and my business is kind of alive and started to go live. You all did a tick tock challenge. And I was like well, I've never I've never really heard of Tik Tok. I know there's like 12 year olds that dance on this app and I was like, Well, I don't really have any other traffic right now. Let me see what's going on. And so sure enough, I I posted like four or five tiktoks Then all of a sudden I had one like, go viral during the middle of the challenge. And I went from like, no business to like, what the heck happened? I didn't even know what was going on at the time. You know. So that was my first experience with Tik Tok and it took off really, really quickly. And I built that first account to about 70,000 followers. And that's where we poop kind of hit the fan for me. So and this is something I revealed to Dave in the community that was part of that virtual mastermind is not something that I'm proud of, but I was building the business. Behind my wife's back like there was zero communication with my wife about what exactly I was doing and what I was getting into. And she's at work one day and the girl that watches our kids was watching them at her work at the time. And she goes into my wife's office and goes, I didn't know your husband was Tik Tok famous. And my wife was like I didn't know my husband was Tik Tok famous either so that ended up being kind of a turning point where I actually after a couple months and a lot of success real quickly. I gave up my entire business. I stopped working on it for about eight months. You know my wife and I went in and out of counseling. We worked on our marriage and we got a relationship in a spot. You know where we wanted it to be where it was on the right track. And then a year later around this time in 2021 I relaunched my business, I relaunched it brand new tick tock account, was able to grow that one from April to about June July ish time grew to about 205,000 followers, and then all of a sudden out of nowhere, just boom, they were like you're done your account you're banned. It's over like you can't, you can't Tik Tok anymore. So anyway, I got my account back. But what happened was it was the infamous you know, Shadow ban that everybody talks about got the account back and never hit the for you page again. Like I just couldn't get new traffic and couldn't get anybody new and so I restarted my Tik Tok yet again.And you know, I did it at the time as kind of just an experiment before my 205,000 follower account got shut down. I just happened to start another one. It's kind of an experiment and I was like, Well, let me see. Let me see if I can do this again. You know, I'm going live every day telling people like oh, you don't need a following like you can start from zero at any time and you can build the thing the right way and you know you're in a better position than me at zero followers because you can build your audience. You don't need a ton of followers. So I'm saying all this stuff to my audience every day and I'm like, You know what, dude? I had a moment where I was like, do I even really believe what I'm saying? Or if I just said it so many times and it comes naturally now. I started it as an experiment and I was like, Look, I'm gonna see if I can do this again. And sure enough, you know, I've followed exactly what I've been telling everybody in, you know, I've got another tick tock account now almost a year later, and we're at like 185,000 followers, I think now. So it's been a lot of a lot of starting over a lot. of, you know, learning and a lot of roadblocks, a lot of setbacks. But, you know, it's kind of like Andre, you know, when the first thing happened with my wife and I'm like, you know, I could have I could have stopped then and never got back to it when it happened, you know, with the TIC tock account the second time after, you know, some pretty good success. Should I quit then Right? But you know, you just keep going and you know, you got it you got to fight through adversity and I think that's kind of, you know, the message that I really want to communicate now with my story is like, like it's not always going to be perfect yet. You know, you're gonna see a lot of the highlight reel type of stuff. A lot of you know the call outs and the legendary group and like the, you know, for the success that's happening, and that's it, but it's not, it's not all rainbows and butterflies, you know, the fact that it's, I would say it's probably 90 to 95% You know, like struggle and trial and error and learning in you know, continually figuring out how to grow and move forward. And then a very little bit you get to experience the success, but, you know, and, and I think I've really kind of embraced that. And I just, you know, it's all part of the journey for me now. It's like, you know, what, what roadblock am I going to run into now, you know, it's never perfect. You just have to figure out how to keep going and keep moving forward.

Matt:  So totally, totally. There's this there's this period of, for a lot of people of just rapid growth, right, just rapid, fast growth. And then I feel like man, you just articulated that so well once you're at, let's say, high five figures, six figures, maybe you're making five figures a month or something. You know, for a lot of people, they assume that everything is just unicorns and rainbows. But most people are functioning at a high level of stress, anxiety without that money and without that income and without that business. And the moment that business enters into their life, I mean, it shakes shit up, you know, and suddenly the anxiety of keeping that and maintaining that for a lot of people becomes too much and they end up quitting which people think I'm crazy for even saying that but it's the truth. A lot of people end up just like, dude, honestly, I'd rather just go back to my job because this is a hell of a lot of work. And it happens every day. You know, the thing sometimes in people's heads becomes less motivating and inspiring. And it becomes more like this. Oh, man, you know, you thought you were a failure before Well, what if you piss away a six figure income online? What does that say about you? Right? And I think that that game for me became really intense. And just all I remember early on when I first discovered internet marketing is stuff that became so overwhelming and often stopped it from success, but or even from really earning anything. I was, I would, it was just crazy, but I thought that the way you worded that was really important. Because I think for a lot of people, when they hit that point where you're at your stride, the way you worded that makes me assume that you're starting to get to a place where you're now figuring out the rhythm of that type of a business. And as somebody figured that out, that's where they break into more of a career as an entrepreneur. And it almost shifts from being an entrepreneur to being just a kind of operator owner business manager. And that becomes, I think, for people, it becomes a little bit more like and it allows the brain space to open up and sort of, okay, I've got my business going now. I can operate this, I can keep this going. It's not going to fall apart overnight. I kind of figured out the algorithm. I figured out how not to get blocked or banned as much. I figured out how to tap into my email list. I figured out little things to do right. And then over time, that game becomes a little bit easier. And not to say that it's never gonna happen Calton hill gets blocked or banned with one point they're going all the time, right. Everybody does. It happens to everybody in every niche in every industry. But I think that once you get into that headspace it becomes a bit more of like a little routine, things start to feel a little more like a job and things feel a little more familiar, as opposed to just the nonstop chaos. That is this startup entrepreneur thing. And, and that's cool. I just wanted to affirm I feel like it's cool to see you like in that place because maybe you don't have it figured out perfectly

Josh:  And I don't know. I mean, nobody does, right?

Matt:  Yeah, but But in that process, I feel like you've got it pretty much pretty well figured out and yeah, like see, man.

Josh:  Yeah, it for me. It's like you know, there's you just gotta pay attention to what works and what doesn't work. And you know, I've identified in my business and in my messaging, you know, what works and what I can go back and look at is, you know, these times where the business is going like this, it's like, okay, I'm doing XYZ. At this time. Now business starts to flatten out a little bit and it's like, well, am I still doing the things that put me on this trajectory or my, you know, scatterbrained everywhere trying to figure out the next thing, and it's like, you know, it's a really simple formula. Honestly, it's like, you know, for me, tick tock is the platform that I've chose and you know, when all these other people were running away from tick tock last year, it's like you had a I don't remember if it was in the blueprints or if it was a wake up legendary call, or what it was, but you talked about the lifecycle of social media, and that that like, that really just stuck with me, because last year, you know, around August, August, you know, Instagram that's kind of when Andre started popping off on Instagram, and everyone's like, Oh my gosh, Tik Tok is rest in peace. It's all done. It's over bla bla and I'm sitting there. I've got content, all my pages. That said, Hello, you all are missing out on a massive opportunity right now, like all of these people, all of these creators are running to different platforms, having shiny object syndrome, and, you know, great if you want to repurpose your content, that's fine. But if you've got something working on a platform, don't run away. I like it, because the traffic is going to come back to Tik Tok. And you know what, the more people that fall for it and run away to the other platforms, the less the competition goes down on Tik Tok, and I'm trying to explain this to people like right now is the perfect time to get involved with Tik Tok. You did not miss the boat like it is still the perfect time especially when people are running away. And sure enough, what happened was I believed what I was saying. So I was sharing it with everybody. I was doing it in my own business and then No, late November hits December, Jan, early January, that like six week timeframe, my business exploded in a way that I had never seen because I stopped being consistent with the Tik Tok platform. And you know, so being I don't even remember where I was going with that

Matt:  You referenced this and I wanted to pull this open because that's a really good analogy. And this was a live show that we did about four weeks ago, March 23. And I'll put it in the chat for anybody who's watching right now but you can just go to our Facebook fan page and look at March 23. Wake up legendary. And you should watch this because this is something I call the nonstop social second. What Josh is talking about is you know, these Instagram became really hot and everybody oh my god, Instagram. Oh my god, Tik Toks are dead. It's over, you know, and people started freaking out. But the truth is, these platforms go in cycles of virality. And you know, right, you're gonna we're listening to this right now. You're gonna hear a lot more about Facebook reels over the next probably three months or so because people are just getting jammed with leads and followers from Facebook reels right now. And then it's going to be something else in three months. Maybe Pinterest goes through that huge round majority on Pinterest. But the point is, is that sticking with a platform, even through maybe a low or something like that means that once that platform makes it tweak in their algorithm or starts capturing more attention or there's a viral moment on social media that some video on Tiktok or something like that. It doesn't really matter what it is, but you're ready for it because you're not catching up every time. You're already there. You're already creating content. 

Josh:  That's super you know, the reality of the situation at least from my perspective is these other social platforms. You know, they're all fighting for life. Like Tik Tok came in in did something that I don't know if any other social media platform has ever done this, but it might have been, you know, similar to Instagram back in, you know, 2010/11/12 whatever it was when they you know, became the big dog but Tik Tok has done something in the reason all of these other platforms now have, you know, vertical vertical video is to catch up with Tik Tok and to catch up with what Tik tok is doing, and they're all fighting for life and what people don't realize is yeah, the algorithm, you know, came strong on Instagram reels, it's strong on Facebook reels right now, but the reality is, they're just catching up to the level that tick tock is already at. So as long as tik tok keeps innovating, tick tock is going to be a step ahead of everybody. Else for the foreseeable future. And like you said, when the algorithm comes back on tik tok, those who stay consistent in you know, stick with it through the low periods are going to be greatly rewarded. And then all of a sudden, the other platforms are going to slow down and they're gonna be like, Okay, how do we stay relevant? How do we catch back up the Tik Tok because tick tock is the number one downloaded app every single day on the App Store. It is past YouTube, it did months ago for most watchtime. week over week, month over month, there's more people coming on Tik Tok every single day. And you know, people are like, Oh, tik, Tok is saturated. There's a red ocean and like you cannot have a red ocean and saturation on something that's growing that quickly. Like every single day, especially people, people my age people, your age, Dave's age, there's people that are coming on that platform every single day. And it's like you're it's for some reason, people just panic, you know, traffic slows down and they're like, oh, my gosh, you know, tik tok is down the opportunities are over and I'm like, You know what, to me? Yeah, I don't, I don't even think it's close to peak yet. I think we're just scratching the surface still on Tik tok and, you know, if you've been waiting to start on tick tock like, Get started now and the cool part is, you know, you can make content on tick tock, you go to, you know, one of those websites like snap tick dot app and you remove the watermark and you go post that on all the other social platforms if that's what you want to do, but, you know, to me, it's a no brainer like tik tok is still you know, they're they're growing the way they are for reason. So, yeah,

Matt:  totally. And everybody who's, I think, it's just, I don't know, it's crazy. I mean, we've been saying this for two years now. Basically, I remember saying this like summer of 2020 that you know, I was gonna I said something to the effect of every person who hears us talk about the opportunity that's on tik tok right now to grow an audience will be kicking themselves in a couple of years. If this opportunity on tik tok doesn't exist anymore, the way that it does today. And I don't know if this is ever going to end. I have no clue. I've been a little bit shocked that it's stuck the way that it has deserved. I mean, even for people who have said you know that thing is going to die out or slow down or something. I mean, there's just even to the degree that we saw in Twitter, you know, late 2020 2021. Man, maybe it's like 5% less or 10% less, but I'm not really sure it is. I'm still watching people go from zero followers to hundreds of 1000s of followers in like 30/60/90 days. And I you know, for anybody who's really willing to go crazy and be really really, I don't know if this is the right word but kind of psychotic about mastering that platform. I mean, yeah, I just wish I could communicate that the sky is kind of the limit on that. So yeah. 

Josh:  sorry. I was gonna say the fun thing about Tik Tok too, is people don't realize like, I've got those two other accounts, you know, they don't get any for you page traffic are very, very limited. Like, I can't grow a new audience, really. But what happens is, you know, they're still just sitting there. I've still got links on those and every now and then, like, from my channel that had 205,000 followers, it's down to like, 195,000. Now a year later, but what happens is, I don't know what's going on right now. But I'm still getting sales from that, like, probably, you know, it's only a handful every single month. But still, it's like I see the tracking tag come in. And I'm like, Huh, okay, cool. So if you'll hear from like the SEO experts out there that all you know, everybody's launching a new SEO program now to that it's like, this is the real way to do affiliate marketing, and you can do SEO, but there's no real way. Okay. It tik tik. They cataloged things now. They're making a transition towards what Google does and what you know, the SEO experts are telling you about these other planets, just transitioning that way. So if you have a piece of Tik Tok  content out there, don't ever delete it. Okay, unless your post gets removed for Community Guidelines violations. That's the only time you should ever delete it because when tik tok cataloging all their content now, you might have some of that you created a year ago and now all of a sudden, randomly it kind of revised a little bit and it's driving traffic to your affiliate offers to your websites and you're like my account from 2020 Got me a sale last month. I haven't done anything. I haven't even logged in. I didn't even know that still existed. I had to like to research and figure out what was going on. So anyway, like people don't again, the message I think is clear from me like you know, just don't panic. You know, don't don't fall for the next shiny object. You know, the next guru thing telling you that tik tok is dead, you know, it's further proof that if you look at the advertisers, right? I know this is kind of next level and a lot of people you know, watching the show may not know a whole lot about advertising, but you look at the advertisers in They're all leaving. They're all panicking from Facebook. They're leaving Facebook. Nobody wants to run Facebook. Ad Well, I mean, people still want to run them because they're profitable, especially if you know how to do it, but a lot of them see the opportunity on tick tock is like hey, tik tok is gonna be around. They're inviting more advertisers onto the platform. In these businesses, these companies, they're running tik tok ads and getting incredible results. So it's like me, to me, it's simple, the more advertisers that go there, the more people that download the app every single day, like it's here to say people know Don't Don't panic, don't pay, like, I'm all for repurposing your content and you know, maybe you're brand new you want to focus on you know, Facebook reels right now, that's awesome, but don't miss the opportunity. That is tik tok because it's still strong, and I don't think it's going anywhere. 

Matt:  It's definitely not Yeah, it's Yeah, that's a good message. Right? If you if you gravitate towards one platform, or if you like a certain platform most just make sure that all of the other ones, especially when creating the content to start with, and I think creating the content initially on tick tock is the easiest, especially for people just getting started. It seems like it's easiest. Yeah. So the other thing though, is you know, on Facebook, the thing that I've been telling people recently is just my opinion, but I think that on Facebook. There's a really big opportunity right now because Facebook sort of figured out how to turn reels, pretty viral, and then how to take the reels and turn them into followers. So most people don't know this but recently, maybe just in the last month, people are growing humongous amounts of followers to their pages or profiles or whatever. Sort of Facebook rails and it's all just repurpose Tik Tok content. And, you know, that kind of happened on Instagram, but I think what didn't happen on Instagram is the transition from organic content to followers. And it didn't happen to the degree that it happens on Tik Tok like you get a million views on a Tik Tok video. You're gonna have 50,000 followers or maybe more. And if you put on Facebook recently, they figured this out. And the benefit there I think of of kind of cross pollinating, and you know, maybe having your Tik Tok followers Hey, go find me on Facebook or follow me on Facebook to it or get your email list Hey, by the way do you follow me on Facebook is you can post images you can post long story posts that are written Word where people can actually read and you can engage people in multiple different ways video written image, you can get them on your email list, and then You're everywhere. No, it doesn't matter what social media app they open. It's like they open and they see Josh and they go to Tik Tok, and there's Josh and they go to YouTube and there's Josh and it's just like, down, you know, and eventually, they don't even have to consume all of your content. But at some level, like the 10th time that they see you. It's like if you put something in front of them, they're just like, this guy is everywhere. And there's a certain level of trust that comes with that. As opposed to if I just see one of your videos on Tiktok and I happen to see it and I'm like Oh, that's interesting. Whatever, I will never see you again. It's like well, you know, who knows I don't know that person is a scammer, I don't know. But um, if I see everywhere, not here's the big takeaway that many people don't know. Not only am I more likely to buy something, I'm old I become a lifetime customer of Josh. And then also I'm more likely to become a high like a my, the lifetime value of me as a customer is likely to be higher, I'm more likely to purchase higher ticket products from Josh. Because I now have this sort of inherent trust. He's everywhere. And if he's everywhere, and all of his followers aren't saying, Man, this guy really sucks. He's a loser. He scammed me out of 1000s of dollars or something like that. Like okay, I'm generally probably going to trust the guy. I don't know. Does that make sense?

Josh:  Well, no. It's funny that you say that because I said I created a Google form. And I just wanted to get a survey and kind of gauge my audience to kind of see where they're at. And I've got an email list now of 3000 plus subscribers, where my open rates are above 100%. So it's funny that you say that because one of the questions that I asked I was talking about, you know, what it would look like for them to get, you know, additional coaching from me if people wanted me to kind of like, do my own coaching thing on the side, like for people that needed mentorship or something like that, I just want to see about my audience and kind of see some of their pain points. And what I realized was two things. I have an email list of 3000 people who literally open everything I put out there that are just waiting to see the next thing that comes that are highly interested in whatever I put out there. And then the other thing I asked the question I like, I listed off I think it was for four or five different affiliate programs about legendary marketer 15 Day Challenge and then some other things that teach similar affiliate marketing, and I asked how many of you have ever even heard of this in about 60? I think it was 68/66 or 68% of the people that responded to that survey had never even heard of the main thing that I was promoting. So it showed me that not only do I have a huge audience of people who will probably I could put out something tomorrow and they would buy it. I could promote something else tomorrow. They would buy it but there's also a massive portion of that audience. Who still follows me? They follow my content, but they haven't interacted for whatever reason it is with the main offer that I'm promoting. So it's like I need to keep emailing my list. These people need to keep hearing from me. Eventually. Like you said it might take eight times you know, I say seven times because that's you know, statistically people need seven interactions with your brand or your company before they trust you enough to buy but it just shows you the amount of opportunity and this is what I spoke on at the virtual mastermind is like, especially affiliate marketers, a lot of us don't pay attention to what Matt and Dave say every single day like you get your email list that is your asset. And there's so many people just sitting on your email listening to hear from you and you're not taking advantage of it. And so to me, it was like it was confirmation that what I spoke on at the mastermind lives I'm on the right track but I need to be emailing more because there's 68% of these people that still don't even know what legendary is and I promote it hard every single day. Like how are you following me and don't know what it is, you know, so yeah,

Matt:  no, totally. And people what happens is marketers, they get in their own heads and they start so they get on a bunch of email lists, right? And they go through this process and it's hard and they're overwhelmed. And so they get a little bit jaded to marketing. And then they start to hate getting all these emails. This is what happened to me. I hate getting all these emails every now and then and then they assume or they project their own feelings onto their email lists. And they say wow, they're probably really sick of hearing about this offer all the time, or they're really sick about hearing from me all the time. But the truth is, is if you what you have to do as a marketer, is you have to go back to the initial and here's what Richard Lewis just said the initial pain points, and you have to remember initially, the very beginner level pain points are and you've got to keep reconnecting to those. So, you know, if you're in the dog training niche, you have to go back to that you can't. You can't take your expert level knowledge and just only talk about that and assume that people don't care about the basic level heel or the sit or the stay or anything. Those are the things people care about most. They just want to know how to do the very basics and if you can share with them some real basic shit then maybe you can then sell them on some private coaching or some dog boarding or something like that, right? Where it's higher ticket stuff, but you've got to you can't just go straight for that to teach. You know some dog's advanced tricks or advanced stuff and they can barely even sit and stay for more than three seconds you know, and the same goes for your niche which is making money online. People especially in this get so in their head about oh, people are sick of hearing about marketing, marketing, marketing market. It's all marketing, right? But the truth is, is that remember back to the day, if you can when you discovered there was people who are on social media, creating videos, and making hundreds or 1000s of dollars every single month, and you were like oh my god, and I'm an open every email I get about this because I want to read what everybody's doing. What's Joshua, what's Matt doing? What's Joanne doing? What's Michael doing? What's Sam doing? You know, how are these people doing this? And it's like I you know, if I think back 10 years ago when I started doing that, I would open every email and I would read every frickin word of that email. Sometimes I've read it twice and just like what are they doing? I'd even look for little sidebar notes from some of my mentors and they would send out an email I'd look for like the stuff they weren't saying and I was like, why are they trying to get through? No, I really feel like they're doing so you've got marketers out here who are like, they're really sick of hearing from me, but the truth is, it's like people who are in their very early stages are actually the total opposite. They're opening emails maybe twice, three times. And they're reading every letter they're trying to read between the lines. And so this is this is what struck me is so powerful, because for those of you don't know, Josh presented at our last virtual mastermind, and talked a lot about reengaging his email lists and how he had this big email that's reengaged it and started pulling huge amounts of revenue out of his email list. And there was just untapped revenue. And that's that's the piece for me that's so insanely powerful is you have to go back and you have to remember hey, these people want to learn very basic shit. And then from there, sure, maybe you've got a small percentage of people who are really interested in deeper level stuff or, you know, heavier hitting high ticket stuff, but the truth is, most people they're hanging on every word. more from you, you've got to give it to them.

Josh:  It's funny that that point you just made that's really sticking with me because since that mastermind, we've been on the road, you know, with everything that's happening right now, we were you know, semi homeless, like you mentioned at the beginning, and so I haven't been emailing as consistently but when I have I realized I didn't notice that at the time while I was doing it, but I just actually sat down a couple days ago, it was like, Okay, why is my email not really performing the way it was before? And it was because I went from this, you know, third grade level, just speaking about the really basic things and hitting on people's basic pain points to I made a transition. I don't know why I did it, but my emails started to get, you know, more technical and like, more advanced and I was wondering why they weren't converting at the same rate. And I went back and looked and I'm like, well, holy crap, you know, I'm just in this one over here. You know, I'm just talking about basic things like hey, this is how this is literally, you know, changing my life like I used to struggle with finances you know, now, you know, because of affiliate marketing and been able to do XYZ, you know, just basic things in like getting started with affiliate marketing and you know, those were converting like crazy, and now all of a sudden, it's not converting and I'm like, well, crap, I'm getting super technical here. You know, I think I kind of fell into my own little trap like, Okay, I spoke on email marketing. You know, people are asking me questions about email marketing. I have to be this big email marketing guy now and so I think I kind of like to put pressure on myself to try and get better at my email marketing, and I changed what was already working but so now I'm making the transition to go back to doing what I was doing. They got me those results. And, you know, again, I think it's the second time I've mentioned something similar now during this, this vibe, it's like stop getting away from what's working people. Like we all do it and it's just human nature. For some reason, I always try to see what the next thing is and figure out the next day. What should I do? I just focus more on what's already working, and double down on the things that aren't working. And your business will consistently grow, like, do less of what's not working, do more of what is working. It sounds so simple. I know it sounds simple, but

Matt:  It's a huge reminder and, and, yeah, it's there's so many different psychological elements that are at play there. I don't know where to start sometimes, but it's a good way to sum it up. It's just, you know, the ability to just not screw something up is a powerful trait of a good business owner. 

Josh:  It's weird when you say it like that. Like, even five we went through a recent transition and a whole internal restructuring because one of the big bosses lost focus and you know, they it was like, You should have been focusing on how not to screw this up and say, You screwed up, you know,

Matt:  It's like, right, right, right. No, it's really true. It's really true. It's really true. And you know, I've interviewed people to work in our marketing department and I always steer clear from people who give off this sort of vibe or energy of like, hey, we can just revamp and redo and re re Re and, like, cool, but, like, we're actually looking for people who don't want to screw up something that's working better than we'd ever imagined. And that's why I have such an incredible love. And value for like the team at legendary to is, you know, Dave's Dave's really given off a huge vision of, of, hey, we're going to be steady and rock steady and will outlast everybody who comes in and says whatever they want to say about us or creates competing products, will they will just outlast them and we'll keep updating our products and serving our customers well. And then the team, like the leadership team, and the people who are in management are so bought into that vision that it's really hard to screw it up. I mean, it's really hard. You know, sometimes Dave, myself or Julie or anyone in our management team will bring up some marketing idea and they're just like dude, like, no, that would be done. That would be a huge diversion from what our core thing is, and we'll go down the whole road. I mean, we got so deep into developing a website builder, page builder and looked into all these different options, all this stuff. And finally, we just kind of looked around and we said, we're not a software company. We just closed the door on it. You know, that's not that's not who we are. It's not what we do. And, you know, so we've been distracted before with others who are brand deals and different things and all that it's ever done is hurt legendary and so I Why have such a value of what we do. And sometimes I think you know, for a marketing company, some of that seems and feels maybe a little bit boring, but the truth is, is there's something really good working here and in terms of both the marketing angles, but also the offer and also just the level of kind of company support and stuff like that. And so, you know, we get criticism sometimes from people who are brand new and they and they kind of start out with legendary and maybe they have a one off. I don't know if it was a bad experience or support or maybe a bad experience with me or something. And they're like, oh, man, they don't really support you that well. And then they go to other people and they go to other companies and their support is I've just discovered what really bad support looks like. There's a lot of individuals or just people who are like, it's like a guy and his mom, you know, like the support team is his mom and, or his wife or something. It's just them too. And, and it's literally like, you know, you asked for a refinance like no, we're not going to refund you, you know, you gotta jump through 18 hoops to get a refund and all this stuff. And then suddenly you discover Oh, this isn't really a business. This is just a dude who has a merchant account open and is trying to help some sort of product and it really is a little bit sketchy. And so anyway, I don't know where I was going with where I was going with that was I don't know where you were at before that but this slow and steady and doing what's working has been basically the theme of the last few years here at legendary I think doubling down on that has really worked 

Josh:  Yeah, and I think that's why I identify with legendary and it's so natural for me to keep you guys as you know my core offer is because you you said something there at the start of all that that last little round of what you were saying and I hope people caught it you know there you mentioned legendary is just continually Outlast everyone else. And I think that's kind of the the reason behind my success like a lot of people see me on Tik Tok and a big following and they think it you know, I'll happen overnight and it was just like this consistent thing but really at the end of the day, you know, it's more so I've just been able to outlast a lot of people and now. You know, I look at things I don't even realize sometimes. I didn't even realize it until you know, I created a post talking about the truth behind the legendary 15 Day Challenge and why you know sometimes you see it in people. What did I say? I mean, remember the truth behind the legendary 15 Day Challenge. I think I've got like, over 100 people now who have dueted that video, and I'm like, holy crap, I didn't even realize that many people looked at me as an authority like in this industry. And you know, I think people don't realize that the biggest one of the biggest keys to your success in entrepreneurship and in this online business is like, are you in it for the long term? Are you willing to do what it takes to outlast the competition? Ones who outlast the ones who stay consistent and keep pushing forward when things get hard, are the ones who experienced the long term results. And that's just at the end of the day. You have to be willing to do what other people aren't willing to do and you have to outlast people. And eventually you'll get to a point where things just start slowing for you and you know posting on Tik Tok becomes second nature for you like in my business like if I want to want to grow my business I got to post two to three times a day. That's it. I got to email my list every single day. Like if those are the two things that I've identified in my business. That's literally all I have to do. Now I can get that done in sometimes 15 minutes. Most of the time. It's between a half hour to an hour but you know, so it's about being consistent and just you gotta outlast. Yep. There's nothing pretty about it. People want the pretty, you know, they want the pretty, they want the fun solution. You know what success most of the time is not the end of the fun, but the process is not and it's 90% about the process, you know, is it a lot of times it's just mundane, and you just gotta keep pushing through and be willing to do things when you don't feel like there's your secret everybody you've been waiting for a secret for me. do the dirty work. Yeah. Okay. And do it consistently over and over and over again. Right

Matt:  Now, I love that by the way, so you will be our mastermind, right?

Josh:  Yep. Three weeks, isn't that already? Wow.

Matt:  So Josh is going to speak at our upcoming mastermind in Florida. And you're going to probably hear a little bit more of this I would guess. And I'll be there excited to meet you in person should be a great time, man. Yeah,

Josh:  yeah. I'm excited to like, I appreciate you all having me on and it's gonna be fun, that's for sure. Good to actually meet you all in person. Now. You know, I've met you a few times like this, but you know, in person, you can't beat that type. of stuff. So,

Matt:  Yeah, it'll be fun. I'm gonna put up your tic tac toe. Thanks for coming on, Josh. We'll have you back. Maybe for like a fifth and sixth time.

Josh:  After the mastermind. Yeah, there we go. Cool. All right. Thank you very much. Thank you to the community.

Matt:  We'll see you soon. All right, guys. I've got his ticket here. It is the dad intrapreneur. So it's @thedadtreprenewer you can find him on Tik Tok the best place to go find him. If you search the @thedadtreprenewer on Pinterest. You can also go find them on Pinterest. I'll throw that up real quick. And if you want to pause the video on a replay or whatever to see his interest. You can go check him out there. But yeah, go give him a follow. Let him know what stood out to you. From today's episode. What did you learn, what was important, what was impactful? Because as you heard, Josh is pretty tuned into what are followers liking to hear where what are they what do they need to hear? What are they listening for? And he's a good marketer and so he could use your feedback on that. So go give him a follow on tick tock let him know you saw him on wakeup legendary and guys, we'll be back here tomorrow at 10am Eastern we've got another guest lined up in fact, let me I was gonna go look at I was gonna go look at our guest list. I don't have to tell. Our guests list is pretty packed. And I think I think well I got you all here. Joanne, do we have a link to the questionnaire? I can't remember where it is. Yeah. All right. Thank you. If you want to if you're still here, we still got a lot of people on the live if you want to be featured on wakeup legend or maybe you've got you know, you got 10,000 followers on Tiktok or you grew a huge social media following or maybe you've made your first $100 or something like that. You don't have to have a massive result. And that can be in any niche. We'd love to have you on the show. And, you know, a lot of the times the people that we get to be on the show are affiliates of ours, but that's only because we can really only track that like that's the only people that we can actually do some tracking on and be like hey you know you made $100 and and outside of this niche and outside of this industry and see how people have taken this training and you know used it in real estate and investing or in dog training or in motivation, health and fitness, all sorts of different niches and industry. So right here, legendary marketer.com/featured And it's just a little questionnaire that you can fill out let me see if I can pull this out open. And let me make sure that this link actually works. Oh link actually does work. Hurray. You can recommend somebody else or you can recommend yourself and we would love for you to do that. We've probably booked out three to four weeks. So we don't have a lot like we don't have a huge need for that. But we do want to give you the opportunity if you'd like to be featured. There's no guarantee that we're going to feature you, filling that out is no guarantee that you'll even get an email response or a phone call or anything like that. If we don't respond to you, don't take it personally. But yeah, we'd love to hear from you and we will have to validate your results somehow before bringing you on the show, but fill it out at legendarymarketer.com/featured And there we go. We'll see you back here tomorrow. At 10am. Eastern

Below is the transcription for this episode:

 

Dave:  Hey, what's going on my friend? This is Dave Sharpe welcome to Wake Up Legendary, the infamous show. Heard round the world, my friends round the world, in the marketing universe, and we'd like to welcome you here to yet another exciting week of stories and interviews. Just an enormous amount of value in training. That is, it is pretty much right at everybody’s fingertips a lot of times we even have people that want to be like us. The gurus and the goblins out there who copy our you know our strategies, and wonder how so many people in our community are succeeding and they can even Come on wake up legendary and listen to the strategies that we share with them. Like friendly so openly. And so and so hopefully and also and also, hello to anybody out there who you know, you know, wanting to copy our strategies, a special shout out to anybody who's in the DMS who’s actually showing up the Facebook lives and hitting up our clients and students trying to pitch them what are garbage courses are, quite frankly a waste of time and money. Let’s jump into it though, From Fast Food Worker To Digital Marketer. Davis, welcome to the show. tell us how you got started and you know how you found Legendary Davis.

Davis:  Actually, I wanted to say this. I've been visualizing every single day, to be on a call to be on an interview with you, Dave like every single night I imagined talking with you and now it comes through so I'm very excited today and a bit nervous as well.

Dave:  That's a real honor man. Thank you for sharing that and and it's it's it's just as much of an honor for me to be speaking to you, buddy. So but that is the power of visualization, isn't it and and just thinking about what you want to happen and I think the majority of the people that I meet, think about all the bad things that they don't want to happen. But when you step back and look at it well, you're spending all that time thinking about all those bad things in the world. It has a weird way of giving you exactly what you're thinking about, and also giving you exactly what you're most afraid of. Right. So thanks for sharing that man. And that's really powerful. A lot of people wonder how I have become, you know, where's my training and where's my speaking training or public speaking training or any of that kind of stuff. And it all comes from that same thing, visualizing myself being in that environment, whether say I'm going to do an event, visualizing myself speaking in that environment and rehearsing that over and over again. And then when I get there, it's almost like I've already been there. I've seen myself crushing it and it's not as scary because I've already prepared it so we could talk about that for an hour. 

Davis: But first you know, there's lots so much to talk about. But anyways, tell us a bit about you. And thank you for sharing that you know what you just did?

Davis:  Okay, so my name is Davis and currently I'm 19 years old. I live in France for my studies and I've always been originally from Vietnam. And I'm currently I do affiliate marketing beside having my first year in college and my goals on on this call with you on this interview is to share as much value as possible to inspire others and you know like to talk about my biggest defeat mistakes so that everyone can avoid that or maybe if someone has already done that, then you can find the way to fast track so that you will never make that mistake again and you have to get out of it.

Dave:  So you're 19  And you say that you're currently where right now.

Davis:  So I'm in France right now.

Dave:  You're in France right now and you're originally from Vietnam?

Davis: Yes. Exactly. 

Dave: And you're there at a university , is that what you're doing? And on the side you're actually also doing affiliate marketing?

Davis:  Yes, I'm doing good marketing on the side.

Dave:  Sheesh, I know grown people in my town that've never gotten on an airplane for God's sake. And you're and you're halfway around the world and you know, doing studying and then you're also doing so that's a lot first and foremost. I want to know just what is driving you to do so much. I mean are you are, you know, it's got to be something more than just your parents want you to do it because you wouldn't then be taking additional action there in France.

Davis:  So actually, like I've sworn in a low income middle class family and you know, like, I've been through a lot of rough times. So have I in my entire life. I've been working hard to, too , like to try to live a different life, to try to do different things from my family because I don't want to do the same thing that my parents did. I don't want to be stuck struggling financially and never have enough time. So I always go up and hustle whenever I have time to be able to have my dream life in the near future.

Dave:  Yeah, How are you going to college? How is that being financed?

Davis:  So actually, I have spent like one year learning French and I came here I think since 2020 to have navigated to learn French here. So this year I am able to learn from the college. And actually when I learned French, in French, the tuition fee was basically free.

Dave:  Oh wow. So So Wow. So you figure that out? If you learn French you can go to France and go to university for mostly free for low to no cost. Is that right? 

Davis: Exactly. Exactly. 

Dave: Okay, friends, I want to just point one thing out. I mean, I don't. I'm just meeting you now for the first time but just the resourcefulness of that alone is really impressive. So now you get to France. You've been practicing French back in Vietnam. Now you're also continuing to practice French there in France and you're learning but you're speaking to me in English. Now where does that come into the picture? Because you know, that's not what your family says? Is it? They speak Vietnamese, right?

Davis:  Yeah. So most of the time I have been watching a lot of YouTube videos and I tried to talk the way they needed and just, you know, like to intimated what they did and try to speak fluently in English. And I know that I will be doing business in English in the future. So I try my best to speak fluently in English.

Dave:  Unbelievable. Unbelievable. Davis. I mean, The reason why I'm asking you these questions. You are giving us value by just helping us to see everything that you're doing and everything that you've done. And you know, we sometimes I know, I know I sometimes I have no idea what it's like to be born into a country like Vietnam. I don't know. Maybe you had a wonderful life. But you were just saying that you had a lot of poverty that you grew up around. And the other thing that I'm noticing is that you had to leave your country for a bigger opportunity. That's also something that is a whole that's a whole different level of having to go after it. I mean, it's just so so that's helpful to me and to people who were born in America who there's all the opportunity in the world really is here. And that's one of the things that I scream out to my American friends for god sakes. You know, and I'm not you know, I love America. And I love my American friends a lot of the time, you know, I'm just like, hey, look, there's a lot of opportunity here. So did I get that right? Did that feel like that fit that you grew up around a lot of poverty and then had to watch your parents struggle and you basically had to leave your homeland for a bigger opportunity. And eventually where do you see yourself going?

Davis:  So I've been dreaming of big scenarios when I was really young, like, I've been dreaming of living life without worrying about money. Different life. Wow. Really? Yeah. So like, I didn't know how I could do that? i The only thing that I knew when I was young was to study really hard at school, trying to get the best rates so that I will have the opportunity to go to another country. That's the only thing I know and I was just thinking that I am going to learn really hard. And I'm going to get a new high paying job in another country. So that I will be able to live a new life and also help my parents.

Dave:  Okay, so ultimately you're just where you're probably thinking and been dreaming about just traveling the world and just exploring and who knows where you're going ultimately. Maybe you're gonna have a house in America, a house in Vietnam, you'll have a house in France. Alright, let me ask you this question. Where does affiliate marketing in online marketing fit into all this for you?

Davis:  So actually, it is a long story like, last year I started my first ever job in my entire life. I didn't have any prior experience or experience in the pandemic, so it was really hard to get a job. And eventually I found a job in a fast food restaurant like the Japanese fast food restaurant, and I was paid like $8 Now minimum wage, and I was working really hard

Dave:  worked and that pissed you off? That pissed you off. You're like no, this is not good enough. You're like this does not fit my dream. You know, this is so so again what happens tell us see he's talking about some pain right now, folks. He's talking about something that's uncomfortable that is the worst thing possibly that could happen to you right? You've been dreaming about being wealthy and successful your whole life and now you're making minimum wage, continue with the story.

Davis:  So I because I didn't have any experience like I have never been cooking for others my entire life. And that's why my boss mistreated me, not only my boss, but the college ministers that bullied me and verbally abused me and that made me really hate my job. I felt stressed. I lost my self confidence. I had low self esteem. Like basically I felt really crappy when I had to go to work. And at the time, I also liked that it was an equal social life changing because I was also reading the book, Rich Dad, Poor Dad. And I just adopted every single book that he gave me like Robert gave me and I just embraced the mindset and that made me even hate my job. I hate my job even more. And that's why I tried to find a way to make money online.

Dave:  Oh, wow. You were reading that book before you came online?

Davis:  Yes. Because I was looking for ways to I want to find a way to get my dream life and I couldn't just do the same thing like most other people are doing so I need to read more books to expand my mindset, because I know that current version of myself and my mindset couldn't get me to my dream. So when I started everything okay,

Dave:  So what led you to Legendary and bring us current now to what's happened here over you know, when did you find legendary How long has it been? To give us some timelines and some ideas of, of how things are happening. You're looking like you're more excited to talk about this part.

Davis:  Sure. So, in March last year, like 2021 I started my first entrepreneurship journey beside my restaurant job. So I actually got into growing thin pages on Instagram. I bought a really successful entrepreneur on Instagram and I tried to learn every single knowledge by good. And actually, that cost was four promises because the guys who sold me, he told me that if you bought this car, you're going to learn how to make three paid by PayPal, but it didn't didn't have to continue because that cost just taught me how to, like on mass on your novel strategies on Instagram, but they didn't teach me how to do it. They didn't teach me how to monetize that. So I started just selling my service for $90 Trying to help artists to create a brand on Instagram. And I have been dealing with that from March until August. It has been like five months of hustling for $90 on my service, and it was really tiring for me. And that's when I I saw many, like real flip modules on Instagram. Hi, I just give it a go like, Okay, I need to change. I couldn't do it anymore because I couldn't just tell him I searched for $90 and help a lot at the same time. It just led to the now so I discovered good marketing. I watched your videos and I just enrolled in Legendary Marketer right away.

Dave:  In August last year? And what's happened since then.

Davis:  So I started actually like in real struggle where like many people are watching this live stream. So in September, in the beginning of September, I started to post my videos on TikTok. I was very fortunate to have three days of posting on TikTok on Pinterest on Instagram. I got my first commission, but it took me one month to get another commission. And the thing is that I was just thinking that affiliate marketing is just about to have the pre made sales funnel pre made even marketing part. And I just need to create as much viral content as possible. My mistake was that I didn't have any target audience. I didn't know what I was doing. I just think I was just thinking like, okay, so I'm gonna create a lot of bio content and I got a lot of news so that I can make a lot of money but I wasn't sure.

Dave:  Yeah. So you so you, you learned you're saying are you saying that you thought that getting in and being successful in affiliate marketing was just about creating viral content?

Davis:  Yes, that's what I was thinking back then. 

Dave:  And what have you learned? What what what how would you describe if I was to ask you now how I can be successful in affiliate marketing? How would you describe the formula if it's not simply making viral content in doing that only? What is that formula?

Davis:  Okay, so, before I go, I'd like to talk about my device so that I can lead to the lessons that I have learned. So I

Dave:  I want to talk about your defeats first. Yes. Yeah, that's great.

Davis:  To November last year, into Monday through my TikToks, zero 40 to 43k followers, and afterwards majestic top thing is that my videos went viral in the countries where Legendary doesn't work with and people replied in common in their own in which we which I cannot understand and they reply to my email marketing in their language has grown so I have like almost 4000 subscribers in my email list. They were in the target audience and they couldn't be monetized as well. So when I discovered that, and whenever I saw the videos, I was really, I was feeling really terrible that whenever I fought a video, myself going viral, I changed the privacy of that video to only me so that it couldn't go by anymore because I don't I didn't want anyone who, who who are not from the countries that I want to watch the videos. And, and I have been at that point for like, two three weeks. Yeah. And then I was in a really big benefit. And I was in a really terrible situation. And one two weeks of being really depressed, feeling terrible, and myself feeling like a loser and that was the biggest defeat that I have. I decided to you know, I'm gonna start over again and I deleted my email list of 4000 subscribers and also, I thought that the new Tiktok with a brand new thing i Because failure I discovered managing new and I treated the failure as a lesson as a teacher not something that could make me quit. So

Dave:  So what did you do differently because what I'm hearing that happened was every time and let me just make sure that I got this correct. Every time I do I begin to go viral. It would attract people from countries that didn't speak a language that you understood and like for example, this has absolutely positively nothing against people from this country. But we found that India will, you know, eventually basically have to stop taking customers from India, because we experienced a lot of fraud and stuff like that. 

Dave:  That was from countries that, you know, either, you know, places like a company like us didn't accept customers from or spoke a language that you didn't understand. And so every time a video would take off and go viral you would actually set the video to go private. And so it didn't go viral. And then you had an email list also with 4000 subscribers who are mostly you're saying, these, these, this group of people, and so basically you looked at that you said, Hey, this, this is a defeat. I'm going to start over. I'm going to start from scratch. And you did, was that right? Yes. Okay, I just wanted to make sure that I got so then what happened? Anybody who's just coming on or needs a refresher? I said what do you know? How would you describe the formula to be successful affiliate marketing, and he said, Let me tell you first about my defeats. Let me tell you about my failures. So what you just described was sort of you described it like, Hey, this is defeat. Let me start over and with a new outlook. And with new wisdom and tell us what happened next.

Davis:  Okay. So first, I tried to find out who my target audience is because I know that when we try to target everyone when we do, like general content on any type of social media, we would attract a lot of different types of people. So I want to make sure that I only attract my target audience. So I tried to define my type of audience. I tried to look back at myself, like in the past, when I was an actor, what makes me to table and like try to figure out my pain points and my desire and try to put that into the content. So first of all, to have a target audience, you need to target audiences who can relate the most to you and you can understand the most so it should mean the old version of yourself. And then what I do is that I've changed the content strategies and also started to learn copywriting, storytelling, funnel building, so I tried to write my own email.

Dave:  You changed you changed the messaging in your content is basically what you're saying and what it what did you change it from and what did you change it to?

Davis:  So before I was creating content like how to do like, make 20 bucks per hour with Google, for example. 

Dave:  See, we're doing the quick, the quick, whatever ways to make money, blah, blah, blah, but everything everybody does, and what do you start doing?

Davis:  So I started to target my boss. So I started to create content for my audience. I tried to, like, try to be authentic, tried to show myself tell my story.

Dave:  And your stories are wonderful, by the way. I mean, the real challenge that we all have is how do you tell and I looked up at the clock, right when I said, when you had gotten when you had told your story about going to France and being in college, and doing affiliate marketing. You know, we were about 15 minutes into the show and the question or the challenge that everybody has is how do I take that story and condense it down into 30 seconds or 15 seconds? And that's, you know, you all have heard me do that over and over again. You know, I'm like, Hey, my name is Dave Sharpe. I'm a former high school dropout. You know, teenage father, you know, recovering heroin addict who had no future, you know, convicted felon. I mean, I got arrested right when I was 18 for running from the cops and they put you know, so this business allowed me to overcome all that in build a life and a future despite not being able to get hired for dang near a minimum wage job in my city because of my you know, my past and kind of mistakes that I've made. So anyways, I you know, I've been telling that story over and over again and for you and for all of us when we're creating the content is getting shorter and shorter. And, you know, we've got to figure out how we can deliver value, how can we tell a story, how can we create, you know, how do we do that in 15 seconds, or do we have to do that in 15 seconds? Maybe we don't. A lot of it is putting more effort into your bridge page video. You know, that's where you have a bigger opportunity there once you've collected the email to tell more of your story and bond with your potential customer, right before they go in and see that sales page. So maybe we don't have to tell our story all in 15 seconds, but But anyways, now that you've told us a little bit about your failures and your messaging, I want to know a little bit about more about your messaging and how you went from the kind of copycat content that everybody else does. We all do it when we first come in to finding your own voice in finding your own message, telling your own story. And you know what, here's the other thing, folks, when we talk about delivering value, that means let me break it down and you’ll understand this because I'm going to speak real, you know, I'm not going to trust me. I'm going to speak in plain English right now. Okay. Don't make shit too complicated.

Dave:  What do I mean? That's how you deliver value. You just say okay, is this some shit that I understand right here. Landing Page you know, the concept of a landing page, okay, because if I don't understand it, then I'm gonna go over here and try to deliver value and no, it's not going to work. What I realized, my friend, is that delivering value was a lot simpler. It was just, I'm delivering value all day in my life. I'm trying to be helpful and valuable everywhere I go. If I enter into a conversation, and I know something about the topic, I say, Oh, here's my experience. Wow, that was helpful what you shared. Here's my experience. If I walk up to a group of people, and I don't know what I'm talking about, I don't add value by just popping in like an asshole. And talking about something that I don't know anything about. Right? I listened a little bit and I learned but here's my point, I'd like to know if you believe this to one somebody's gone through the 15 Day Challenge. Let's say marketing and making money online is your niche. You've got enough information to talk about some things you understand enough to be dangerous, and you know, say dog training is your niche. Well, if you've been, if you're even thinking about doing dog training, you've probably owned dogs, and you know stuff about dog training. And so that is stuff you talk about. That's how you deliver value. But we make it so difficult because we say oh delivering value must be talking about something like rocket science or something. And it's really not. So So anyways, you found that telling your story in doubt, that was authentic to you was more helpful than just kind of, you know, here's five ways to make money with with Amazon and just doing a video that you saw somebody else do, which by the way, folks it's not a problem. We're not saying that. That doesn't work. It just might attract your wrong audience.

Davis:  So actually, like I've tried to, including myself in the content like why did I start? What pain did I have when I and what was my desire? Like I want to quit my job. I hated my job. I was working in a stressful place. I hate to have to come out of the restaurant at 11pm Almost every single like three days a week for example. So attractive, included my pain, the reason why I started my my journey like goes

Dave:  and that like most important stuff. That's that, you know what? Because before there ever even before they even ever care about the mechanics of what you're doing to make money. They just want to know that you really understand what they're going through. And that you can relate that you understand that you're not their asshole boss, but you're somebody who's been in their position. And you're saying, I hated my job. Maybe you do too, or I hate my job. Maybe you do too. Right or whatever it is, but in your case, it was hey, I hated my job. Right? And you started talking about the pain, even abuse. You're talking about things that are real stuff that evoke real emotion that they bring out real motion. I think a lot of people can, can, can relate to. Did my boss just verbally abuse me? Well, I think that more than then people talk about and so for you to come out and be so courageous to talk about that. What has been the response to you sharing really powerful and vulnerable, you know, vulnerable in a good way in a courageous way, not in a weak way. What's been the response to things like that?

Davis:  So like I started doing that I got a lot more DMS from people who also felt the same pain, like they shared their story in the DMS with me on incidents and I also felt to them and I tried to, you know, like so I totally felt how you feel. So this is what I do. And this has helped me to do this, do that and I tried to give them the opportunity, provide them more value like how you can do that step by step. And then tell them to you know, like, this was the challenge, though, you can do it too.

Dave:  A lot. of times they don't even need a call to action. I mean, you just it's, they already see what you're doing. They know and a lot of times people are watching you and they're just waiting to really see if you're that person who they really can trust you know, and the way that they big the people trust you as the you open up in give them a piece of your dirty laundry or a skeleton from your closet, or a secret or something that's vulnerable. And you say that's the way that we bond with other humans. We bond in the way of giving, hey, I give you some bread or some food you give me some food my son's doing it right now. I see he's one and a half. And he's like trying to feed everybody because he thinks that's everybody's feeds everybody because we've we've some he's, he's very independent, but sometimes he still likes to be fed right so he could. So also, the other way we bond in society, you know, as humans is, through, obviously love in romantics. Sexual attraction, we bond with with parent and child we bond with siblings in relatives, but we also bond with with with friends when we open up and share something or even strangers we bond with strangers. Actually up to better strangers when we open up and we will reveal something about ourselves.

Dave:  That I want to share with you and you would be amazed you know, I know people who are running such simple businesses, such simple businesses in affiliate marketing is such a simple business. They have an email list of a few 1000 people, you know, anywhere from, you know, usually if they've been in the game these people have 10-20,000 people or more on their email list but but not hundreds of 1000s and, and they have such influence over their small audience because they bond so deeply with their audience, their audience loves them so much. It doesn't require a huge audience. Because the people that are following you and listening to you are more trusting of you. And I think that's been one of my big secrets is just I open up in my videos and my sales videos in all of my stuff. I kind of open up and I give every single stranger a piece of me right out right in the beginning. And I say hey, here's something that you can use against me. If you want to hold it against me you can use it against me if you're that in or but you know this is but this is who I am and here's what I've done about it and here's what I've done with it. And in absolutely the person could take it and run and go oh this guy's a piece of shit or oh, I don't like this person or whatever. But you know what, that rarely ever happens. The worst thing that happens is they either leave a shitty comment which is never about me. It's always about how shitty they feel about themselves. Or here's the worst thing that can happen to them X out of the screen.

Unknown Speaker  That's it that I don't believe just I don't even feel that I don't even know. Or

Dave:  The opposite of that is I've I've won over a fan of you know, somebody who's, who's who I've earned the respect of somebody. I've earned the trust of somebody. And that is so much I mean, people don't give what is the same, they don't know how much you care until you care how much something like that. They don't, they don't care about how much you know until they know how much you care. What's coming up for you and tell us more about how you know how this has played out for you.

Davis:  So, also I tried to focus on storytelling because it is one of the keys to success in online marketing, which I believe because like when you tell your story, more people will relate to you and they will know and trust you more and they will understand that they can do it too. And the more you share your story, not not only in content, but also in the funnel or especially in the email marketing. I will suggest that like everyone's has like pre pre-made funnel or pre-made email marketing that suggests writing your own emails, so that you can truly learn skill, like maybe create the funnel in your way but you also share your story. And then you actually learn a skill and once you learn a skill, you will actually get on the right way instead, instead of just near like a great continent. continent having like premade things to make fun of or even nothing you need to share your story like write your own email, create a funnel, and that's how you develop that skill and that skill, a long term success for you.

Dave:  Yeah, yeah, I agree. I agree. And it's one of the reasons why we at legendary here have moved away over the years from like, too much pre made stuff, you know, done for you emails. Done For You traffic done for you funnels, you know, the reason why people sell that kind of stuff is because it stops looking at things from the eyes of a consumer and looks at it from the eyes of a marketer. You could sell done for you stuff all day long here at Legendary, it's easier to sell.

Dave:  To deliver a quality product to somebody it's hard to deliver a unique product, a product that's actually going to stand out in the marketplace and it's one of the reasons why when I was doing network marketing back in the day, I I you know, the number one way to fail was to use the company replicated site, you know the same and send people to this, you know, it's just if and that's even affiliates a lot of you out there using the same bridge or the same landing page as everybody else and it's like, customize a little bit. You know, customize it like Davis is saying customers stop asking to stop being addicted to you. Stop being addicted to doing your email, stop falling for this stuff, stop falling for all this bullshit out here. I'm serious. I'm on another level lately. I think from now on just about you know, look if we're in and I've got this to get people's attention or else nobody's going to listen. Nobody's going to listen. And they're going to keep getting either hurt or falling for the gimmicks that are sold because people are always going to be selling it. Always going to be selling done for you easily. And I'm not saying I'm perfect. I'm just saying I'm a guy who even when I use the word easy, I think twice like damn, is this really an appropriate use of this word because I don't want anybody to think this is easy. It's so easy that you just pay and then press a button. It's not. But here's the point is there's about 30 to 90 days of just learning stuff or just being new and just being the new person. You're just a new person. And you know what you're doing and maybe you've made a you know, maybe you do what Davis did I don't always recommend just wiping everything and throwing stuff out like I don't I don't personally think that that's what everybody on this on this live should do. But it's what Davis felt was right for him and now he's back rocking it and you know, do you have any regrets? And if so, what are they?

Davis:  So, probably my biggest regret was that at first I didn't truly learn the skill. I was just creating content and I didn't learn copywriting storytelling. I didn't learn anything except for contemplation. But right now when I started to spend time learning skills, and things, you need to learn a skill before you can succeed, but not only the skill, but you also need to work on yourself, on your mindset, on your own limiting beliefs. Like notes, most people will never succeed in the first three to six month years of their business. I wasn't successful at all in my first three months, only four or five months. I wasn't like that right now. So I would suggest the learn skills and also 90% of the time like magic percent of the work you should be focusing on your own mindset, your limiting beliefs you need to work on that because if you think yourself like a failure then you will always be a failure you need to change the paradigm the way you think you need to. Like most of us quit because we listen to our own emotions, but like to use your mind to decide, don't use your emotions to decide when you feel bad. Don't make any decisions because you only make worse decisions. Try to use your mind more and then track anything that can make you be more positive and learn how to do the exact opposite of what your emotions tell you to do. Because when you learn how to discipline your emotions, your life has changed. That's how I am happy to be learning in this journey.

Dave: It's weird man. I've got quite a few Asian friends that I just feel like you guys are really skilled at this. Is that just something you learned on your own and you're just 19 years old you're just like, Hey, I gotta get a hold of my emotions here. Or where did that come from? Because I think that's a big thing, there's a lot of other things to talk about. on that.

Davis:  So you my entire life I was surrounded by and we just like undisciplined people and I just didn't want to be like them like to watch motivational videos. I tried to read books like Think and Grow Rich, Rich Dad, Poor Dad, something like that. It changed my mindset and whenever I go to bed, I try to watch motivational videos and any number of things keep running in my mind. Whenever I feel like quitting I need to rethink why I started. I need to persevere through this. I need to stay consistent. And that is like the mindset of an achiever. So I tried to adopt it. And I know that when we change our thoughts we can change our life. And everything just starts with your own mindset.

Dave:  Yeah, well I couldn't agree more. And basically what you're saying is, that what you're what you're doing right now, it has just simply come from looking around as a young man in really having some examples of some things that you didn't want to be like and I can I can absolutely relate to that. So there's actually more similarity in, you know, in our culture than differences. Isn't that interesting? Isn't that interesting? Isn't that always the case when we really look deeper? So this is an amazing story and an amazing, you know, journey that you're on and the beautiful part is, that you're just getting started. I mean, you're just this is it's it's it's sometimes the show I feel like I'm like, hey, congratulations. But it's like I mean, congratulations for getting started. Getting started. I mean, and that's what I want everybody to also realize and understand is that you are sitting where you are in an apartment in France right now?

Davis:  So I'm in a shared hostel.

Dave:  You're, you're just in an apartment, you're you've got room. I mean, you're, you're just the very beginning of your journey. I mean in it. It doesn't even matter that you're 19. I could be talking to anybody. The majority of people that I talked to that are on the show are at the beginning of their journey, the majority Now occasionally somebody comes through and has maybe a year or three under their belt but most people are new like you. What does that mean? Are you able to even imagine what's possible and I asked it that way because I could have never imagined how my life is today. I have time freedom in the most valuable thing that I'm not willing to give up. It is the flexibility and the freedom that I have to pivot on a dime in go and just be with my son or be with my wife or that flexibility. I don't want to be famous. I don't want to be traveling around speaking on stages, being the guru of gurus. It's just not that I'd rather be rich than famous. Now you let me know in the comments if you want to be famous. I mean, look, there are some people in our community that can teach you how to be famous. But let me tell you, being rich is so much more fun than being famous. Because being famous. You can't go anywhere. You can't do anything and everybody's all up in your business but being rich is the ultimate life. It's the ultimate life being rich and nobody knows who you are and that's what the internet does for me is that I have my business life here on the internet in a section of the internet. And then once I turn the camera off or I go offline, or I put my phone down because I can enjoy it with my wife and my kids. And I can turn it all off by just going right into relaxation mode. And I don't think people really understand that. For me, let me go back to what I was talking about. What I was asking was I would have never imagined how good that would have felt. Also financial freedom, all that being able to buy the things that you want and all that but can you begin to see some of those childhood dreams about being financially free, even wealthy. Can you see a path to those actually becoming a reality with this with these business models?

Davis:  I actually right now I can see it but before I couldn't see it because like I didn't know about this opportunity and if I didn't take action that I could never believe that it can come true. So unique to like, dream big. Give yourself at least six to 12 months of learning this business model to actually learn how to do it the right way. And try to think the way successful people think track to this and do their live stream like every time like when I first started for three months, three, four, almost every single day. I have been watching your life. And that's what I did. I tried to think like the way successful people think and like to try when we take action when we imagine it , like it just comes to like the law of attraction and like some principle of the subconscious mind. It just comes in, think about because an obsession becomes your dominating thought. And the more you think about the more you can imagine the life and possibility of achieving, like everything you want with this.

Dave:  Here's the other thing. For those of you who hear what Davis is saying, let me add to that. Here's what I also think is really important is those dreams in that vision and that obsession that you have inside of your head that you're talking about. Find a place to speak it out all the time. Because if you just keep it in your head, it eventually is gonna take a washing machine. It's eventually just gonna you know, another loads gonna come in, you know, and if you get it you got to speak it out because then what happens is you get a reaction from people. You either get a oh, you know, that's stupid or grow up and then you're like, Alright, next, next, and then you get from the next person or two people or three people, they're like, Damn, you know, I'm listening, you know? And or they like or they comment or they go and give their email address or they buy and then you're like, oh shit now you got some competence. Now you have some confidence. Because I am involved in this business and the internet is the perfect place to do this, because it's not like you have to go stand on your street block with a microphone. You don't have to do that. You can do the video in the privacy of your own home, you know, just speak it into the phone or whatever. But you got to see what happens. Follow it up with action. Now what's the action? First of all speaking is action. But also, you know, write the email, take that same story and put it into the written form. And then just every day, just practice that, that storytelling, that delivering of that message both verbally and also in the written form, and eventually, both of you get better. You get better at doing it. You get better at doing the video you get better at delivering the message, but also, you've built up momentum and people are buying now that's where the obsession goes to addiction. And now all of a sudden it's like man, I'm not just obsessing about potentially this happening, it's happening. Now all of a sudden I got people who are responding and even even relying on pieces of content, new things from me, new emails, you'd be amazed how people will know how many of you right now this show and what we're doing here at legendary is important to you. I don't know that until I get on the live and speak to you but I have to trust that it's important to until somebody comes on and tells me that it's important and then I'm like, oh shit, okay, it's really important to them, and it matters and then I keep doing it and the sky's the limit. But I'm glad that you can begin to see a little bit of a path to some of those dreams that you had as a child coming true because what will happen in my opinion and this is my experience, is that the goals that you have right now. You'll shortchange yourself. And you'll achieve things that are beyond what you can imagine beyond your little goals list that you made you cute goals list, we all love to sit down and make you write your goals. That's what we go to a seminar and they tell us right? Oh, wow. You know, I learned how to set goals, you know, and it's like, let me let me show you how to execute. You know, I don't want to show you how to set goals. I want to show you how to make the goals that you set look like a child wrote them to where you look back on them and say I can't believe that I wanted so little for myself. I wanted so little for myself. I really didn't feel that I deserved more than a two bedroom house. Do you know what I mean? I mean, just seriously. I mean, I encountered this all the time. I mean, I understand. Look, I understand you get to a level of greed. We're seeing it happen over in Russia right now. We've got a man who's insane. He needs to be taken out. I said it. He's greater. You know what I mean? It's like you got a lot of land, bro. Chill. But he wants more. You know what I mean? And it's like, I understand they're sick, toxic greed. But what you know from reading books like Rich Dad, Poor Dad and also seeing Sara says this. That's a passion and that's a passion. If you've not experienced that somewhere before, it's okay to stick around. We'll show I'll show you more passion. I'll show you more passion, and you'll see a lot more from a lot of people on the show. I see everything that comes through but just I gotta focus on the guest when something funny comes. I like to occasionally respond to it. But here's my point really is that you know, we shortchange yourself, when we set goals and when we try to try to imagine what's possible and much better the majority of us to focus on the pain of what we want to get away from at the beginning, rather than what we want, what we want to achieve, because it's hard to even imagine what's possible. But what I am crystal clear about is what I want to get away from and what I want to stop hurting. And that's also what people can relate to the most when they're watching my marketing and and that's why marketing that talks about, you know, people's pleasures, and hey, this is going to help you achieve all this in you're gonna get you're going to take your your four pack from a four pack to an eight pack or you're gonna get healthier or you're gonna get more motivated. People are like, cool, man. But I'm telling you, if somebody's got, you know, tooth pain, or they're about to get evicted, they're down to their last little bit of money. They just lost their job. They're like that pain. Is so motivating. And that's why it's really important as marketers to get really good at talking about that pain. In that, you know, I won't forget that you originally started this conversation off by saying that was one of the things that you've really started to focus on. In more of your content. So that's fantastic. Davis:, what would you leave us with? What final piece of information, advice or experience would you leave us with as we wrap up?

Davis:  So I would like to share more about how to overcome negative thoughts because I know that when we first start we have a lot of self doubt and like negative thoughts around it. So when they whenever you think about a possibility, like whenever you think about failure you just think about it, that's a fact or is that just your own opinion? And if that's your opinion that that's not true, then just forget about it. Write out every single thought like, boss you have, at the end of the day like journaling and like to eliminate the old negative thoughts about yourself in your life, and new ways of thinking. Instead of thinking like I'm a failure, I could make money online. You can even think I'm learning how to make money online, and I'm gonna be successful even though I fail at first. Check, try to change the way we think. And then our life will change accordingly. Yeah,

Dave:  yeah. powerful men. A lot of this game is about mindset and the dynamics. I mean, it's more than just a mindset as you've . We've covered a lot of this in the last hour, a lot of the really important and really, I think simple ways to get started to help yourself to be a little bit more focused in a little bit less emotionally volatile. And, you, I have another way of saying what you said earlier, which is something that I learned in treatment, you know, I had entered into treatment in December of 2004, I think and did 16 months back then. And that was sort of my first experience into sort of treatment and in recovery, but I over II was one of the ways that I remembered intellect over emotion. Try to remember to make decisions that were based on that really, yeah, we're not those big emotional decisions. And one other thing that I wanted to add to your amazing advice from earlier, is that oftentimes a good night's sleep can do absolute wonders for your your mental, your mindset, you know, if I'm tired, I can want to throw the business out the window, but if I'm rested, I've got a different perspective. Sometimes it's something as simple as that. That will change the game. For your simpler eating habits, you know, to where you're not, you know, not eating for, you know, half a day or three quarters of the day and then all of a sudden, you know, panicking because you're starving. I mean, there's little things that we can do. I learned that it was self care. I didn't know what that meant for many years, caring about myself, that wasn't a priority. But self care is something that helps me be a better entrepreneur, and helps me be a better marketer. When I take care of myself I don't have to be you know, I don't have to be Mr. Olympian. I just try to get a good night's sleep have some exercise when I can fit it in and try to eat in a way that doesn't leave me panicking or rushing to go get something and then I'll just grab some fast food and maybe then I'll be in the bathroom for the next hour and a half, you know anyways, Davis, my friend. It's been a pleasure and honor Keep up the great work and please come back and see us again in the future.

Davis:  That's for sure. Thank you so much. Thank you to everyone who is watching the live stream. I hope that I can deliver as much value as possible to you guys.

Dave:  You did, my friend. It was wonderful. And we'll talk to you really soon. Okay,

Davis:  Thank you so much. Goodbye. Have a great week. See you Davis.

Dave:  All right my friends. You can find Davis of course we've had his instagram handle up on the screen at masters wealth, Masters wealth, spelled exactly how it sounds masters with an S masters wealth. You know, sometimes it requires a clean slate. Sometimes it just requires a good night's sleep. You know, I mean, it's amazing what some of us need to feel like we're in a position to start over. And I think the skill of starting over is as powerful as the skill of getting started. Because a lot of times we feel like well, this is old, it's done. I've screwed it up. Forget about it. But starting over, coming back. Trying again. Do over is an important skill to learn how to come back to something, pick up the pieces, put it back together and continue to stay in the game. An athlete when they get an injury. They don't throw in the towel completely. That's the last thing they want to do. They need to recover and then they need to get back on the field. That's what they want. That's what we do as well. Tune in tomorrow for another episode. Thanks again Davis. Have a great day. Get out of here. Be Legendary. We'll talk to y'all later. Peace.

Below is the transcription for this episode:

Dave: Hey what's going on morning to welcome to the wake up show it a is a special one, okay because we are going to be bringing on here in a second who is an affiliate for legendary marketer she has, you know gone through our education has gone through our training did decide that she wanted to become an affiliate and and help us to get the word out about our products and our programs and our training and in in along that path. What she's done is she's gone ahead and she's she's she's went all off and hit platinum you know, she's just gone off and done that. All right. So you know I'm traveling, and I am you know I'm out on a little family vacation. But just a little long weekend trip. My wife's best friend is here with her kids. And so, you know, we're just, we're just living the dream. I mean, you know, there's a lot of business models out there where people get on with their lives in these podcasts. And I'll tell you what, they preach the dream, but they're living the nightmare. And they're not they're not being they're not being really honest about what they're doing in their business and what it's really taking to operate that business and that's how it's how it's felt for me and a lot of businesses but not in this business. Have never felt like that in this business. I have always felt freedom. I've always felt like I can, you know, that I can. I can create marketing that is authentic. I can create marketing and I can talk about things that I want to talk about. And I can make it specific to me and I can make it I can make it my own. And I didn't always feel like that and certainly some of you who have done drop shipping and some of you who have have I talked about on the now infamous makeup legendary episode on Tuesday. Some of you all have also tested and tried out some of these you know, these, these, these these gimmicks in BS programs ran by you know, people who are not really interested in in in, you know, in building something legitimate, but But it's never felt like that in this business. And I'm thinking that that's the same with Jessica. So let's bring her on now and check in with her and of course recognize her for accomplishment. Jessica, welcome to the show.

Jessica:  Hi. Nice to be here.

Dave: Nice to have you and you know you have done something that you know quite a few people here at legendary have also done but I'll tell you what it takes a lot of a lot of hard work to to achieve that. And not a lot. I mean, I don't want to make it sound like it's something that everybody's doing because only a small percentage of people have achieved platinum. But it's you know, there's there's there's more and more that's happening lately and I think that's because of you know, the things that I was just talking about a second ago which is that this business is is simple to get into. You can feel good about what you're doing. And you know you really can align your business with your values and you don't have to do the things that I used to do or think that I had to do to be you know, a work from home person which was basically you know, drag people to home and hotel meetings and try to push lotions, potions and pills, and I didn't really even take myself you know, so anyways, how does it feel to be here and be recognized for this accomplishment when just a short while ago? I'm sure you were starting with the same apprehension and maybe even skepticism that are a lot of us start with

Jessica:  Yeah, yeah, I mean, it's, it's definitely been a roller coaster, you know, like they say, I was not one to just like skyrocket to the top like it took me a little longer but, you know, I truly, I truly believe that if I would have gotten everything that I wanted at the time that I wanted it right like on my timeline, I wouldn't have learned anything. You know, and it's been a roller coaster, but I'm just so happy to be here and I'm happy to just keep learning and stay a student you know, like, that's really what I had to do. I had to put my head down and I really had to, you know, learn because I think that in the beginning people kind of come into it and they're just like, I just need to get my funnel up. I just need to get my email going. And there is one to it, you know, but you always have to surround yourself around the right people that are going to elevate you and you know get you to where you want your business to be.

Dave:  I love that it took you longer and the reason why is because there's so many stories that make it seem like it's just an overnight like so many people are just succeeding so quickly and I really want everybody to understand that. But yeah, so anyway, I'm gonna turn it over to Matt to timber, but I want to come on, recognize you and just say Congratulations. We'll be right here upstairs and and Yeah, Matt Come on brother and and take it from here. And Jessica once again, congrats and keeps up the great work. Any more sessions that you have in the future? Okay. I'll talk to you so much. I'll talk to you guys later. 

Matt:  All right, cool. Well, yeah, congrats on everything. And I'd love to hear more. I think everybody would love to hear more about you know, the backstory of like, how you found legendary and what you were looking for and how that all went?

Jessica:  Sure. Sure. So, you know, like most I was scrolling through TikTok and you know, we were in. So I'm a nurse, and I haven't worked bedside since 2020. And I stopped working full time and I started an in-home daycare out of my house because I needed to bring money home. But my little boy, I stopped nursing because my little boy was struggling with some developmental issues and a speech delay kind of stuff and I just wanted to be home with him. And I knew I could not do the in-home daycare forever. Like I just knew in my heart that I couldn't. I was like losing who I was. I was becoming depressed. It was just not a good situation. So I'm scrolling through TikTok. And, you know, I found a woman and she was talking about affiliate marketing and how she got started in it and we had tried previous things. I've tried different MLMs and I've tried dropshipping the stock market. I mean, we were just trying, pulling at straws like changing things. And nothing did. I fell flat on my face. I was trying to learn from YouTube and I just fell on my face. And then I started affiliate marketing and I really honestly truly believe that it takes a good training to get you where you want to be. And I realized that I could not I could not learn from YouTube. I couldn't learn affiliate marketing from YouTube, because it was just going to be the same result as all the other stuff. So I knew I needed to take a course and train something that was going to teach me what I needed to know. So then I took you know, I took the 15 day challenge and it all you know went from there. You know, I didn't give up and it's been a year now. So yeah, I've been able to, you know, quit the in-home daycare and I'm a full time digital marketer now.

Matt:  She's been there for a year now. Wow. Remember like, what it was? Like, first, like purchasing a challenge and like, what were your thoughts like? So you were doing like a bunch of YouTube self learning. That's what you meant by YouTube, right?

Jessica:  Yes.

Matt:  I just kind of like searching around on YouTube like how do I do drop shipping or? Okay, so then you come into a course that is like, become into the challenge. Okay. What was that like in terms of your edit hitting your learning style, you feel like or what? What?

Jessica:  So, you know, I think it was just structure, it was the structure that I needed, I needed to have the information. One I needed one instructor right like I needed I needed someone to explain to me like what I needed to do because I was just going to this YouTuber to that YouTuber trying to you know, too many cooks in the kitchen type thing and one person was saying to do this, and then another person was saying that so that's what I liked about the course is that it was all structured in one spot and it was just here's the information, it's good information. Go with it. And not get it. First round. It's okay, a little lighter. Took me a little longer. You know, I had to do it a couple times before I was like, oh, okay, light bulb moment.

Matt:  I mean, like setting things up or starting content or what? Yeah, yeah.

Jessica:  So like, obviously the technical part was probably the biggest, my biggest, like hurdle that I had to get over. Well, I'd say content too. But, um, you know, it was just a learning curve. It was a learning curve to learn how to set up a sales funnel. And, you know, I tell people all the time, like, I went to nursing school, I had to learn a new set of skills. I was not perfect at it. In the beginning, I didn't know, go into a patient's room and know how to start an IV you know, or change a dressing. And this is the same concept as just because you don't get it the first time around. The more you do it. The more you practice, the more you build. You know, the easier it's going to get and the more familiar you are going to get with it. So, you know, just keep going. Just keep doing it. Practice, practice, practice, and now it's second nature email. So it's, you just have to keep going.

Matt:  It's so clear to me. In the last 30 seconds why you've been so successful, like your ability to communicate that even just that small point of like, I went to nursing school, the first time that somebody walked in with a huge cut on their arm. It's like Oh, shit, I gotta figure this out. And then you slip up, all right, like you figure it out, then you're like, Oh, I could have done a lot of things better on that. And then the next time then the next time and I think sometimes people don't think the way you frame that is like I think a lot of times people don't give themselves permission to learn. So when we go into the decade of the day, one thing I talk about is I basically explain it like hey, remember when you were a little kid and you were just toying around the sandbox or something building a sandcastle or something. And this is your two or three years old and you're just playing around with tools, right? I mean, you're just like, looking around. What's this? What's this? Okay, I'm gonna try to build this. And when the castle fell over or it didn't work, you weren't telling yourself I'm not good enough or Oh, wow, I'm such a loser like See, I knew it would fail. It's just like, oh, wow, interesting that fell over. Okay, let me try it a different way. And sort of like, there's this innocence that that kids have when they're learning and over time. I feel like humans have lost that because other people have told them they're not good enough where they missed the shot at the basketball game and somebody said, wow, like you're, you're not good enough or you weren't up to the moment and they start to we start to self doubt or I used to self criticize and self doubt and it hurt my self esteem and the way that you just explained that as a totally normal process for people. I find it helpful, because it is true. I mean, you just start out, you start. You're like, Okay, I got a sales funnel. Like I don't even know what the hell that is. Content and being able to explain that that's really helpful. That makes a lot of sense.

Jessica:  Yeah, yeah. Yeah. I mean, in the beginning, for me, I liked it. I truly believe people don't give themselves enough. Enough credit like, nobody in the beginning starts this. Well, I would, I shouldn't say all but like most people start this and they don't know what they're doing. You know, like, everybody, right? You know, you too. I started this and you know, content was one of the things that I struggled with, just because when I started, I had zero confidence in myself. You know, I was at probably the lowest part of my life, and I was like, you want me to get on camera? Oh my gosh, that was not my comfort zone at all. So I did what I thought and what I thought was wrong. So I showed up as the person I thought people wanted to see because I wasn't ready to show up as me. So I started creating content. And it was okay, I'm gonna kind of like, make this imaginary person that I really wasn't. And then I sat back and I was like, Why? Why am I not connecting with people? Why is this not like working? Right? And it was because I was not showing up as myself and you know, your ideal customer lead, you know, person is really just a reflection of yourself. So if I'm not showing up as myself, how am I supposed to attract you know, my ideal customer? So it was really that pivotal moment, probably about one fourth of me just saying, I gotta I have to stop caring what people think. I need to stop caring about opinions and just show up as myself and kind of make this fun because I almost lost that. Like, it was almost almost like another thing I had to do, like, content was not enjoyable for me because I think I had this wall up. And when I brought that wall down, and believe me, it did not happen overnight. I know you guys are probably sitting there. Jessica. It's easier said than done. Believe me? No, because it took me like seven months to do it.

Matt:  Well, I don't, you might not be able to see the comments but everybody here is like you're just telling my story. This is exactly my thing.

Jessica:  Yeah. I swear you know, when you just stop giving a beep really you know, things start to turn around. It really does. 

Matt:  Are there any things that were like that that were super influential in that process as your let's say, your month to month three. You're starting to make some shifts in your content. And you're starting to show up really as you like, what Who are you listening to? Do you have people in our community like books or podcasts? I mean, like, what is it?

Jessica:  You know, I think that everyone has a different learning style. You know, you can learn from many people you really can but I love listening to motivational stuff like that. I think working on myself is really like, what was that pivotal moment of just making Jessica better as a person as a mother as, you know, everything. And that helped me so I listened to her, like a really motivational person and I just got my mindset. I had to get my mindset right. So I listened to a lot of TED talks you know, but I just had to work on building myself up because it's hard to do.

Matt:  I just, yeah, I've read all of Renee's books, and it was probably the most influential. A lot of things, my marriage, my business, everything kind of started turning around when I started internalizing a lot of what she said but I think the bigger point there is super important to which is like, like I can tell from talking to you on this that there's just this very positive force. That is Jessica right and a lot of people have said in the comments like I love your videos or like your real got me hooked or like, I just love your energy, things like that. And I feel like that makes a lot of sense to me that that was what was going on when that shift happened because just i A lot of times there will be people. I just want to give a quick example. I talk with a lot of people who are on Tik Tok, and they'll get to 1000 followers, and they'll start going live and stuff and you can sort of feel the sense of anxiety or worry about who I am and what am I doing? Why am I here? Like what's going on? And when people feel that they're like, I don't really want to listen to your live or I don't really want to watch and you can grow out of that which you're proof of but also like I feel like going through that internal growth process, working on yourself. And then taking that out into the world. It really is probably the best way to build. I'm gonna say a cult following but build a loyal group of people who love their stuff because the truth is, people really gravitate towards hope. People really gravitate towards positive energy just in general. And yeah, sure. People like the sarcastic, you know, whatever social media to but generally, there's a huge, massive population of people who, most humans internally are just drawn towards that journey. They're drawn towards somebody. They can almost sense it. It's like intuition through a camera through a phone. There's like there's something about this person, something is turning there and I want a piece of it. I want a part of it, which I feel like you know, to everybody who's out here listening or watching whatever that was, that would be a huge golden nugget I would take away because for for Dave, I know his story for me, for a lot of people on our team, like that internal work has resulted in massive amounts of money, and not just money, but like overall happiness and success and wealth. The last thing I want to share about that is in that realm, my therapist a few years ago, or something and it was pretty expensive is $130 A session. Couldn't afford that. So I took out a couple of credit cards and put therapy on a credit card. Which, you know, whatever. I don't know if I'd recommend it to people, but for me, it was like Hey, I know my marriage is falling apart. I can't figure this business thing out. And I had just discovered Brene Brown, this is like 2012 or 13 may be 14 And I discovered okay, like I need to do some real work here. So I got a great therapist, very expensive for the time and basically I spent 25 to $30,000. I calculated on therapy over three years. And what he said to me was something I'll never ever forget. He said years later, after finishing therapy about five years after we hadn't spoken, we hadn't met anything. I'd moved to a different city. I called him just to update him on life and I was in a much better place and marriage and relationship and business and everything. And so we were talking and I was kind of explaining and he was like man, that's just super cool and everything and I wanted to tell him I said, you know, like a lot of our time there and therapy was really impactful. That internal work I did was really impactful. And he said that you know, I tell a lot of clients that therapy or that internal work pays dividends, it doesn't just pay off in small ways, pays big dividends for years and generations. And I thought that that was really impactful and what you said today reminded me of that because it's amazing shirt cash flow. But also, how that internal shift impacts kids and marriages and bank accounts for sure too. And, I think people really undervalue that piece. Everybody's like I want to teach me how to make a funnel with me, you know? And then at the end of an hour-long session that I have with them making a funnel I'm like, Hey, I think you might need to go there. Read this great book by Brene Brown affection. We're going to make this funnel and we're going to make some content. And then you're going to discover that it's you that needs to grow. Which comes in tandem. Certainly, parts of the training were massively helpful for you. And that parts of the internal work it's sort of a both and not either or, but yeah, that's really

Jessica:  cool. Thanks. No, no Well, honestly, like I think that people undervalue their story. I really do. And you really, really, if you look at what drives people, it's emotion. And if you can, if you can spark emotion in someone, you know, hope or whatever it may be, emotion may be through, you know, your story or storytelling. They're, they're going to, they're going to attach to you, you know, like, they're, they're going to be relatable and they can be like, what, yeah, that's my life, or, Oh, I had a similar situation. So if I could, if I could just give advice to anybody, your story is worth telling. And it really can be powerful and be that like, malt you know, and it doesn't even have to be like a fantastic story right? Like, you don't need to have 1000 bad things that have happened to you to relate to someone but just, you know, be you and there's so much Sorry, I just keep talking I guess. going keep going. Um, there's so much noise in the money, space. Right now. You know, there's so many people that do this, don't do that. You're a bad marketer. If you do this, you know, stay away from that. You have to do it this way. And at the end of the day, like, do what works for you? Right because my content is not like a lot of people like I don't go on. I don't make short form videos as I talk. Like right now I'm having a very good life. But when I get on the camera to create content, I'm very like long winded. So for me to create videos where I'm speaking, they don't do very well like not views or anything. I just can't get my point across very well in speaking videos. So I do a whole lot of just pointing to the screen or putting words on the screen because I know what Instagram in Facebook or Instagram, Facebook reels tic tac they're that like top of funnel awareness platform. And, you know, I just want to give people awareness and then pull them into a Facebook group so that I can go live. People can see me talk to me. You know, that's kind of my strategy. So it may not be the conventional way. You're going to have people say, oh, you know, you're just playing to the screen or you're this or you're that you know, you need to teach people. I do my teaching in my Facebook group. I don't do my teaching on Tiktok and Instagram and my reels. Because I don't know if that's really the case if you're going to tick tock to learn how to build a business that's probably not you're probably not going to do very well. Right? Like, I want you to see my content and then take you into my space where I can help you. Yes, that's my strategy.

Matt:  That's a good strategy. What you said there was top of funnel so for anybody who's just brand new or whatever, in a sales funnel, you're gonna have people who are cold, you're gonna have people more warm, and then you're gonna have people who are hot and ready to purchase so there's cold traffic, warm traffic, hot traffic and what Jessica's talking about is in the cold traffic realm, giving them just a little dose or a taste is is appropriate for that part of the funnel. Because your goal isn't just to give away everything or sell everything or even really fully teach them everything. Because everything's in context. And so it's also a way to warm up leads, right so like, you have the ability to sort of touch them with it. The way that I explained this is that in the in the social media platforms when you're creating content, the main objective is just just to basically break their train of thought and our curiosity which is watching videos work so well and putting words on the screen and to sort of have people or people or their brainwave is just sort of flowing and flowing and flowing and flowing and flowing. And a boring lesson about marketing. Sale is like, cool, that's a weird swipe, you know, whatever. And so I think part of the reason that you've been so good at being able to do that is recognizing and having a strategy called top of funnel, which is which is getting curiosity and then calling them to action and basically forcing them to reach out some people call this the mouse and cheese strategy, basically getting them to reach out for more, right, come back, reach out for more of that cheese. And so you sprinkle it out a little bit and you don't give them everything. You don't give away absolutely everything. You don't need to teach everything but you can give them a little dose. And once you've got them a little tiny dose, you can then maybe sprinkle in a little bit of that mid funnel stuff that you're talking about which is some more training and support in a Facebook group and get them off the platform right off of and and the beautiful part about that i I wish more people would recognize and take advantage of is as you get people on different platforms and different places. You're able to still interact with and still engage with your audience regardless of what types of things, so we have people who get Tik Tok accounts shut down all the time. I was just talking with a guy who had an Instagram account shut down. And it happens all the time. People appeal it, they'll get it back. They'll disappear and videos will get taken down all kinds of stuff. Pretty par for the course. In fact, it's not even par for the course just for our industry. Like I've seen people who are dog trainers who have had videos removed. I've seen people who have motivational videos, videos get taken down all the time. It's just it's there's the algorithm is when people are reporting stuff, there's no way to get around that so which is fine and learning to become not super dependent on one platform is a powerful, it's really no way to learn that aside from having something like that happen but my larger point down a rabbit hole there was basically that getting into a Facebook group or something. The closest thing you can have to your own self hosted community is sure you can try to build out a website that has a community function, but frankly, like even for legendary, that would be a really difficult task for most affiliate marketers. That's insane to ask that. But a Facebook group, you don't really run into a lot of issues with getting a Facebook group disabled or something like that, that doesn't really happen. So it's usually a pretty safe environment, to run a community and to foster a good, healthy community of people. Where you can, you know, monetize them monetize your list and also just give real value for I mean, yes, make money and monetize that list but also build a long term community of people who are really loyal who you give value to, because then at the very end of it all, at least you've built an asset, which is well with people that you enjoy a community that you love, and those people will buy from you for life if you do it, right.

Jessica:  Yeah, yeah, yeah. And, you know, I say this, I was live and my group ate the other day, and I don't, I don't consider it my group. I consider it our group. Right. Like, it's not just it's, I I want everyone to feel like it's a safe place to be. You can because remember you have to put yourself in your shoes. You know, I tried to put myself back into my shoes nine a year, you know, nine months to a year ago. And I'm not gonna lie like large News Facebook group, kind of intimidated me, you know, like it was, I was afraid to ask questions because I didn't want to look silly, or I didn't, you know, so I want to create a space where people feel like and I'm picky, too. I'm picky who comes into my group and, you know, but it's not it's not my group. It's our group and we all just kind of learned together and I try to give as much as I can. And you know, I hope that the people in my tribe appreciate it but um, you know, it Yeah, Facebook groups are a great place to because again, like not everybody purchases on the first you know, the first aware Ill first time they see you or whatever. So, it's just like, you know, creating an email list, getting them on your email list. But you know, a lot of people just want to see more information. Just want to see okay, what is this about? What if, you know, I'm going to join your community because I just want to watch for a little bit. Know how many times I get so many people that are like, You know what, I'm ready now. Right? Yeah, I joined your community. You're giving me what I need. I'm ready now. 

Matt:  So good. That's so good, though. You explain things so well. The way that you just explained that, when people join that group or that community and they're like, there's maybe nothing specific, but it's their intuition that's just sort of like it needs to dive down a couple rabbit holes before it's comfortable. Is she like actually running something that's fake or like, is this actually real? Am I gonna buy something and get scammed? And then she's like, somebody's sitting on your life in your Facebook group and you're just like, okay, like these people are going to live here. She's posting giving support, like, there's a certain level of and this is probably the word trust that gets built over time where these people come into a group. And it's sort of like, you know, it's cool. It's almost like a little mini mastermind to share ideas and like, Hey, I just tried this. This really worked and it's, it's a fast moving, mini mastermind where you can make huge leaps and in a very quick amount of time, that's super cool. That's super cool. I'm glad to hear that you've got a really good group and because that's a valuable asset and it's a really good way to pull people off of different social platforms where all your content is and bring them into a group and that's that's really powerful. So cool.

Jessica:  I hear this all the time to like specially new affiliates saying, I don't think I can do a Facebook group. I can't start a Facebook group because I don't know enough. What about if it is, okay. You start, you start that Facebook group. And you know, if you don't know something, just say it. I don't know everything. Nobody knows everything. Just say I don't know that answer. You know, it's okay. But realize that you know, more than you see, yeah, you have more to offer than you think you have to offer. So the state started that Facebook group.

Matt:  I love it. I love that so much. We tell people that all the time. But it means so much more coming from somebody who's accomplished all of this in the last year. Because we always remind people I do a live webinar and have for the last three years every Thursday 3pm Eastern for our Blueprints members and I'm like nonstop unlike look, everybody has a day one. Everybody has the first day they put out content. The first day they opened their Facebook group. And guess what it says zero members, everyone has that day. So you look around at legendary 40,000 members, no matter how many members you have, and lots of these big influencers have groups of 1020 to 100,000 people, whatever, and you're like Oh, I could never do that. But there was a day when they signed in and they hit Create Group and it said zero members. It just slowly started to build from there. They sent an email out to a small email list and then 10 People joined and somebody was like, hey, you need to join this group. And then Whoa, 50 more people joined out of nowhere and suddenly before you know it, you're at 500 people or whatever. Yeah, that's so true, and so freaking relatable. So everybody's journey and I feel like I feel like one of the things that I've learned from you in the last just in the last like, whatever 40 minutes is like you're super relatable, but also kind of like willing to say things that people aren't or don't bring up a lot, which I find to be like really refreshing and kind of scrolling comments. And you should look at the comments when we finish but everybody's just kind of like this is so true. Like this is so good. This is so fire. This is so amazing. And yeah, I just wanted to thank you for that because that's a breath of fresh air and

Jessica:  Well, good, good. That's my goal is to be that breath of fresh air. So

Matt:  I'll we'll start to wrap up but I was thinking it'd be good for you to get the final word to people who are just getting started and thinking about Hmm, this freelance digital marketing thing like how, you know, what can I do? How could I start this? Give them a little bit of encouragement from your experience and what you've done and accomplished over the last year.

Jessica:  tell them so, you know, I think that we don't give ourselves enough. Grace. We don't give ourselves enough credit. We are stronger than we give ourselves credit for it. I know it's difficult to start something new. But you know, you have to come out of that comfort zone. I know it's hard. I know. It's hard for me to ever grow if you stay there so, you know, just start something new and don't quit because you can't get to that finish line if you quit. There's been many times in this whole entire year that I've been doing this that I wanted to quit, you know, I would sit there and I would say this isn't happening for me. This isn't happening. For me and instead of me saying this just isn't gonna happen. I put my head down and you know, I am a numbers person. I track everything. I want to know what is doing good and what's not doing good because if you continue to do things that aren't working, then it's just not going to work. So, but anyways, you know, just give yourself time. I know that it's hard to be patient. But I promise you that if I would have gotten everything that I wanted when I wanted it, I probably wouldn't have been able to receive the success the way that I can receive it now because I wasn't in that mindset. I wasn't a strong person. You know, when you start to see success this is another thing that people don't talk about. The wolves come for you. And if you're not ready, you know if you're not personally ready to unfortunately deal with those roles. You know, I know that if I would have just skyrocketed to the top. I wouldn't have been able to foster the you know, the not so nice things that come when you start doing well. But anyways, just keep going. Just keep going. I promise you I feel like you want to quit. That is when you shouldn't. So just start and stay a student. I still learn something new every day. I acknowledge that I don't know everything and there are still things that I want to learn and then I can learn. So just stay a student and surround yourself around good positive people that you strive to be right like if you are going to sit in a group of people that are not in the place that you want to be. You're not going to go anywhere. So surround yourself around people that you want your life to be like or that you want you know because those will be those will be the people that will help you get to where you want to be.

Dave:  Down. That's really cool.

Matt:  I I want you to, I want you to read the comments. Because it's quite a comment filled show of people who are very thankful for your words today. So yeah, make sure to make sure to do that. Where

Jessica:  because we were talking about how people in Facebook groups start at zero Well, both of my tic stock accounts got banned. So my tick tock is sitting at 25 followers. So we all start it. We all start at the bottom right or

Matt:  follow Jessica

Jessica:  I think I have like six videos up 25 followers so let's build it together right

Matt:  now. We there's been multiple people in our community

Dave: who has hit six.

Matt:  And I know I know one of them right now who's I think her name's Taylor who's on like her fourth or fifth account and is still growing, still pumping them out. And I think also maybe got one back like randomly a long time. Later. It was really weird, but yeah, I think a lot of people anyway, yeah, everybody her TikTok is up. And you Yeah, you can go get a fall. And Jessica, thank you so much for coming on. We'll have you back on again.

Jessica:  Okay. Well, thank you for having me. It was fun chatting.

Matt:  Yeah. I just mean I hope everybody goes and rewatch it's a subset. I feel like something in me was sort of filled with a bit of just hope and positivity. There was a very I felt like forward moving energy about Jessica and so I would go give her a follow and I asked her how, you know, you can get into her Facebook group to which would be a really powerful place for you to get more support and help and get in a community where you know, people are positive and things are positive and there's there's help to be hard there. if you're listening on Apple, podcasts or whatever. @Jessica.milioto. And we'll be back here again on Friday, same time, same place, David out so I'm going to be hosting tomorrow again. And we'll wrap up the week with another awesome see everybody has a good one.

Below is the transcription of this episode:

Matt:  Good morning, everybody. Happy Wednesday. It is Wednesday, April 13. We're live, it's 10am Eastern as usual. If you're watching via replay, we go live every single Monday through Friday at 10am. Eastern, and you can find us on our Facebook fan page legendary marketer official. My name is Matt. I'm the CMO here at Legendary. I host occasionally and we have another awesome guest today. If you weren't on the show yesterday. We had a fun one yesterday. You should go back and watch yesterday's show. But we typically will bring on a guest and we'll interview them and share a little bit about their story, their journey. What's new in their business, those kinds of things. We're gonna bring out a guy Christian if we can all give me a little hand clap emoji in the chat. That'd be awesome. And we'll bring in our guy Christian what's up?

Christian:  Hey, morning. Nice to meet you. Thanks for inviting me here.

Matt:  Of course, of course. Where are you calling in from?

Christian:  Yeah, I'm from Germany.

Matt:  Okay, sweet, right. All over there in the afternoon. Yeah. 4pm

Christian:  Okay, cool.

Matt:  Not too bad of a time. Time overlaps. Yeah, cool. Well, welcome to the show. And for everybody who hasn't met you yet or doesn't know of you. Tell us a little bit about you and your story, who you are and how you found legendary?

Christian:  Yeah, so my name is Christian. I moved here in Germany a couple of years ago. I'm originally from Romania. And you know, last year, I didn't do anything productive. You know, I just wasted time watching rails and some things like that. I always tried to start ways to make money online, but I always get told that it's a scam. Right. And I think everybody thinks that at the first time, and I was watching reels and a guy popped up, always talked about like, he makes this kind of money, that kind of money, you know, and I was like, Okay, that sounds a bit interesting. And I reached up, reached out to him, you know, and he told me about affiliate marketing. I never heard about this before. I didn't even know what great marketing was. And yeah, I did some research and I gave it a try. At first I saw that this course cost $7 Right. I thought that okay, maybe if this didn't work out for me. What I lose you know, I will waste a little bit of time but I am doing that anyways, right? afterward I was watching only rails. Nothing special. So that is how I found it.

Matt:  Very cool. So have you taken any sort of training like this before? Or you know, like what? What was it like diving into the training and getting started and stuff?

Christian:  Yeah, so this is my very first try online. So I didn't need anything like this before. It was everything. New to me. And yeah, it was pretty awesome. But I tell you the truth at the beginning when I started it i My first thought was, what the hell am I doing? You know? Yeah, so it was a bit overwhelming, but, but yeah, it was good.

Matt:  You made it through cool. Yeah. So what? What was what stood out to you? Well, I'm actually curious as you're going through the training and everything. What was that process? When you say it was a bit overwhelming, what exactly do you mean? Was it like a lot of information or was it also new to you what did you mean by that?

Christian:  Yeah, I guess a lot of information, right. I didn't even know what the sales funnel was. But the beauty of that was that I always had questions like, what is that? What is that and I always got my answer. At the next challenge. So it was pretty hot.

Matt:  Yeah, cool. That's awesome. So you, you go through the challenge. You get started, you're starting to figure things out. Did you get into content creation or what happened next and what was your story saying starting the challenge?

Christian:  Yeah, so basically, I enrolled in training last year in August, and before Christmas, I moved to a new apartment. I knew that I wouldn't have time to create content and things like that. And at first I wanted to, I didn't want it to show up. On camera right? I want to hold on to some random stuff, you know, pictures, motivational quotes about affiliate marketing. I still don't wanna get some pictures, you know, and edit some quotes and Christmas time I was thinking about it that after occasion, I would go in deep into affiliate marketing and I was thinking, You know what, I want to do this for me, you know, for my future, why should I roll my face? Now, that was a pretty big step for me. But I didn't need any content creation or something like that. So yeah, that is another new thing. Also,

Matt:  Super cool, man. Super cool. And you're now I mean, pretty much omni present on multiple different platforms. You're doing a really good job of content creation. You built a little audio not a little 1000s of people following you. What's been your experience of being on multiple different platforms like Pinterest and Instagram now that you kind of really took the curtain down and just, you know, basically said screw it. Let's just create some content. Let's go for it. What's that been like? Were you shy? Was it overwhelming, you know, how did that go?

Christian:  Yeah, at the beginning, I was really shy so Exactly. Last week. I watched some of my very first videos, you know, at that time, I thought that okay, this is good stuff, you know, but when I rewatch them, it's totally bad, you know? So yeah, it is good to be on multiple platforms because yeah, I picked up I didn't have only positive experiences, you know, I got restricted multiple times. And it's good if you aren't online on multiple platforms, but then because at that time, you can focus on another platform, right? So it's pretty good.

Matt:  Yeah. Yeah. Cool. That makes sense. That makes sense. And I feel like with you you've got a good start so you've been doing kind of an opera strategy, meaning like, starting to repurpose some of your content. How long have you been doing?

Christian:  Yeah, I've posted my very first video on January 21. On Instagram, and I think like, three weeks after that, I started that Pinterest. I am still trying to figure out the algorithm and everything like that, but yeah, takes time.

Matt:  Cool, I love it. And you're getting lots of views and you're building followers and that's super cool. And what I'm, I'm I'm a little bit curious. Are you on Facebook reels? Not really. Are you on Facebook at all?

Christian:  Yeah, so I only have a personal account. Yes.

Matt:  Okay, cool. Yeah, I would encourage you to try it out. Give it a good go with your Omnipress because you're already on Instagram rules. So if you've got a Facebook fan page, it doesn't require a lot more work to take the Tick Tock video and you know what I mean, just repurpose it the same way you do on Instagram. But the reason that I was saying or the reason I bring that up is lately we've been seeing a lot of people get some really big growth on Facebook reels. Like really big, bigger than Instagram. So just a thought, just throw that out there to you. Thank you. Yeah, of course and you're already omnipresent. I mean, you're already reposting to all these platforms and are sort of in a rhythm already. You've got a system so it's like it's not actually that hard to just add another one. And most of these, most of these social platforms are just learning from each other. They're just, you know, Instagram will make one tweak and then Facebook will make a tweak and then tick tock will make a tweak and then Pinterest makes it tweek. And it's sort of become this thing where they're all kind of copying each other. But, you know, they make money through paid ads. So the more time people spend on their platform, the more money they make, the more profit they bring. In. So, you know, Facebook over the last two years has watched Tik Tok basically, you know, not destroy their ad revenue. But think about Facebook's perspective where iOS 14 came out and made it a lot harder for people to advertise and then tick tock came in and stole all the attention and now people are just scrolling tick tock the way they used to scroll Facebook. got exposed, you know, I mean, it got exposed for being a lackluster algorithm. subpar social platforms and so what ended up happening is Facebook and Instagram and YouTube and all of these platforms copied Tik Tok to the best of their ability. And, you know, there's two takeaways that I have for this and I'm going on a little bit of a rant but hang with me one is tick tock was created for short form video content. And the reason that these other platforms have struggled so much to get the traction that they have is because they weren't built for that. Right tick tock is absolutely built for it. That's the whole point. Is short form video content. And so it's what people go there for. But Facebook and Instagram that's not what they were really built for. Instagram was a photo sharing app Facebook's more of a storytelling app, or like a photo sharing kind of thing like a memory sharing thing. And so when so on, on on Facebook, now that they're trying to come out with the short form video, it's taking a little bit of time to adopt and figure out how they can put that into the feed and how they can push more of those videos forward and make it more of a native thing. I don't know if they're ever going to get to the level of Tik Tok and in terms of their organic reach but I will say this I'm I'm currently right now watching multiple different marketers who are taking big tick tock audiences hundreds of 1000s and growing by the 1000s on Facebook, and using those exact same tick tock videos just literally reposting them. And here's what I think about that. I think that Facebook is probably a better platform overall to grow audiences than tick tock tick tock. You can grow fast. But if all things are equal if you're growing an audience at the same rate, the benefit of Facebook is that number one you can you can post images, you can tell stories, you can use the written word, which is really important because in the in your ability to connect with people the ability to write something so say a 500 word post, you simply can't do that on Tik Tok, it's impossible. The other thing is not so much if I believe one is better than the other. The other thing is that the whole point of Omni presence is that your followers follow you on multiple different platforms. They open Facebook and dammit there's Christian again they open Instagram dammit, there's Christian again. They opened Tik Tok. Here he is again you know, and when that starts to happen, what happens? They build your trust, it becomes a trustworthy sort of familiar face. And that's how you build a really powerful audience. Does that make sense?

Christian:  Yeah, you're all right here. Yeah, and I'm Victor who can really grow fast but people are commenting you know that they are interested and things like that. And in the next second they leave you know, but I think that on Facebook you already bring your targeted audience like they are really one step ahead of those people like they are really more interested in this whole thing.

Matt:  Yeah, I think that's a good point. That makes sense. So on a daily basis, tell us a little bit about your content creation, how much content are you pushing out? Is that a couple times a day? Is it once a day? What's that? What does deep batch content look like?

Christian:  Not really. I still work on that. So because I'm still working a full time job, it's not so easy to find everyday time for that but I am trying to do it. I try to post that at least three times a day, but the minimum of two. So two times a day that is what I want to make every day. Sometimes there are four but

Matt:  yeah, yeah, makes sense. It makes sense. And I've been there, man. I mean, what's your full time job? You work with metal?

Christian:  In SF.

Matt:  Yeah. I when I was 20. So exactly when I was your age 26 Good that day when I was a youngster. I I worked in a coffee Roastery and I would pick up these big I wasn't only like 130 pounds myself, but I would pick up these big 130 pound sacks of coffee and I worked that and then sort of like you you have you know, you have another job that you do on the side too. I had, I was driving for Uber and Lyft and and I was taking all my money that I earned on Uber and Lyft and I was spending it on Facebook and Google and basically paying for ads trying to figure out and how in the hell am I going to get rich online? Basically, like how am I going to make some money on this internet thing? I mean, I know money is flowing out there sort of viewed like a pie like I was like, man, there's this huge pie and a bunch of people that I know who are not more talented than me or not more gifted than me are like claiming their little piece of this pie. How do I just get my little slight you know, like how do I cut out my little piece and certainly I think I would earn maybe like four to $800 a month or something from Uber and Lyft and just driving people around. I mean it sucked but yeah, I mean,

Christian:  Well, pod work pays off with time.

Matt:  Yeah, and you're right, and I think it's all perspective, too. I mean, you've got like two jobs basically. And I think sometimes people are like, Oh my God, what a grind. But isn't it funny how like you know, you earning your first $1,000 online changes perspective a lot, right? Because now it's like you see that you're working towards something and you see what that's building towards and helping you. You know, I just feel like everything is sort of the glasses that you're looking through. You can have glasses that are very opportunistic and then you can have glasses that are very pessimistic, and you could drop another human being right into the shoes that you're currently in. And they might have a totally different approach and a totally different outlook on their business. Their life, everything. It's just

Christian:  Yeah, you know, it's not a bad thing to work two jobs at a time. So if you want to achieve something, we just have to work for it. You know, we have to work hard.

Matt:  Yeah. Well, and you have to work smart too, because what I learned was, as I was as I was going through all that was like, there was just an absurd amount of work that I was doing laboris work and I ended up just kind of learning like, hey, you know, you could put in all of that work sitting at a little desk into something that's going to be an asset for you. And I learned well, and what I found out years later, about five or six years later, after I quit at that company, is they ended up selling to one of the biggest food manufacturers in the world. And, and what I realized when I thought back on that was one I should have negotiated some sort of ownership in the company. But number two was what I learned was that all of that labor, that hard work that we're talking about never built me an asset. I never built an asset for myself, right? So it was like it was work and work and work and work and, you know, wake up at 5am or, you know, I had days where I would wake up at 4am and go through a Facebook or Google training because I was so in love with it. I was so obsessed with figuring out how to master something like Google ads, right? And so I would wake up at 4am. I would watch a little training for a couple hours before going to work at six. get done around three or four. Come home basically pass out on the floor. Just like just completely exhausted. And kind of do it for a couple more hours. Right. I'm sure you understand that. And I just learned at the end of it all that I'd never built a hard asset for myself. And now looking back on it, I was like, okay, if I'm ever going to do that again, which I actually mean, I work for legendary, right? So, for me, I'm an intrapreneur. I enjoy functioning and working inside of a company structure because it's where my talents are and it's where my skills are best used. So for me I enjoy working with a team. I very much am introverted, but in a remote team where I have people who are smart and talented and work hard and produce great stuff like that, for me is life giving that's really important for me. And so, but anyway, I just ended up learning that building a really valuable asset for myself is probably really important in this whole thing and I could work smart and I did work smart on building a great blog and worked hard on building real skills in myself. That would pay me regardless of if I quit a job or got fired or got laid off or whatever, you know what I mean. So you have all of your hard work that you're doing. But you've also got smart work that you're building, online business, and you've got these different social channels that over time as those build there's, there's I'm not saying you should sell them but there's real hard assets there. Because what'll happen is what happens with any real hard asset. Let's think about companies who are traded on the stock market. People want to invest in them. People want to do business with them, right? And so you're at like almost 4000 followers, but it doesn't take that long after where you're at for brands or other people to start reaching out and being like, hey, you've got a lot of followers, your content is really cool. Can we possibly pay you 5000 bucks to advertise our whatever, right? Like a couple of videos about you know, our funnel builder, drop a couple of videos about whatever, right so that becomes a situation where, yes, it might be hard work at first, but it's smart work because you're doing something that can pay you big dividends over time for not doing that much more labor. You're certainly not breaking the hell out of your back end meal or whatever the hell you're doing. I don't know if you did a good job. But for me, I was like, Yeah, I'm pretty much done with the whole backbreaking coffee bag thing like this. You know? Yeah.

Christian:  So it's particularly that in a very short period of time you what you can achieve, you know, so I didn't really talk about that I made my 1000 followers on Tiktok in three weeks, you know, after starting it, I thought at first that it will take two months or something like that. So in a very short period of time, you can achieve a lot. Yes, it is awesome.

Matt:  Yeah. And also, I mean, think about this, so this is when I was kind of blown. Away with your story it is like you got our challenge and purchased our Blueprints like last September. Is that right? Yes, yes. So September, like eight months ago, nine months ago or so? That is crazy. Right? Like eight, eight or nine months ago. In our world we like instant gratification. Everybody on this call is gonna be like, oh my god that that's so long, right? That's what takes you so long to see success. But the truth is, it is like in most cases, you go to whatever, 12 or 13 years of schooling and then you go to university for maybe another two years at least. And then maybe another, maybe a full bachelor's degree, so maybe four years worth of schooling, and maybe you go get a master's degree too and you end up with a ridiculous amount of money in debt. And all of that time. And so when I look at somebody who's eight months in, has actually looked at and studied some training and then implemented it. Like that's really powerful to me, you know, and it's a really short amount of time and like you said to I thought your point was really well taken. 1000 followers in just a couple of weeks is pretty quick. I mean, that's really quick, given how social media has been the last 10 years. It's the fastest I've ever seen. Not not your story in particular, but I mean, like the overall trend on Tik Tok in the last couple years, the ability to get that many followers is just crazy.

Christian:  Yeah, and I would like to point out here I think that yeah, of course legendary marketer and this training is pretty awesome. Whoever says something like that is just simply jealous, but the community that you have in Guysville is really powerful because you know, when I started out with creation, I had lots of questions, right? And they reach out for the marketers, you know, and this is the duty of the war thing. Every one of them has tips and hacks on how to do this, how to do that. And I think this is the worst thing that you guys are teaching in the lessons. So this mindset is totally awesome. And also other marketers reach out to me that, hey, your content is great, but if you try something like this, maybe it will be better. So this is something powerful.

Matt:  Yeah, that's super cool. That's yeah, that's that's something that's happened organically over time. But I will say this. When it comes to growing communities, I've thought a lot about that, right? Because, you know, there's a big, big value in being integrated into our community. At legendary. And I always thought and wondered, you know, what's the cause of that? Like, how does that just happen? What, what elements and pieces have to be there? And you know, when it comes to growing a community, my takeaway was basically, that you have to be the person in order to attract people like that, right? So I look at somebody like Dave, who leads our companies, the CEO, everybody in our company looks up to him, respects him, and he has a very genuine like behind the scenes wants to help people and he wants to see the people in legend succeed. And also the other. The other piece of that is he's done a lot of internal work himself, to not be reactive, and to not shame people and to not so sometimes you'll go into other Facebook groups in this niche or in this industry, and I've, I've been in this sort of online marketing education niche for 10 years or so. And we've even got reports of this from other people, but there'll be sort of this toxic environment where the leader of the group or the leader of that course or whatever is kind of like he feels he or she feels a little insecure or whatever. And so when he's giving feedback, it comes across just kind of like, you're kind of an asshole, you know, and, and, and that's just all sort of led from the top down. The leader of the crew, if he's like that, the community's probably going to be like that, too. It's all just sort of a reflection. And so, over time since I started about four, three and a half, four years ago, with legendary, I've seen that grow and adapt to you know, people who don't really resonate with that they slowly kind of disappear, and people who do resonate with our community. Stick around and like you said, really enjoy that communal aspect. And I think it's just a real testament. I mean, props to Dave for that, but also to people in our community. I have to say, you know, thanks to all of you who volunteer your time, who volunteer your energy, and it's really created and fostered a place that's good for people. And I think that that's really powerful. I'm glad you brought that

Christian:  up. Yeah, yes, indeed. That is exactly the topic that they talked about yesterday. That is,

Matt:  right, right, right. You saw that

Christian:  you know, I would I would make a new headline for that haters gonna hate

Matt:  It was so funny. I was. No, I mean, I mean, yeah. I just yeah, it's super powerful. I think everybody in our community was or has been really helped by others in our community, especially successful people and and, yeah, I really feel like, you know, here's a good example. Let me say this is my last thing about our community. Here's a good example. You're a great example. You got about 4000 followers on Tiktok, which is a solid amount but you're not in the 250,000 follower range, right. And sometimes people think that in order to give back to the community or teach people or show people something, you have to have a huge following. You got to have made a ton of money online. You got to have all this stuff. And, and you know what I think the beautiful part about legendaries community is, is that people who have smaller followings, but have learned and have grown and have implemented they make a shift in our community from going from learner to doer and teacher quick and and we have such a value at legendary of making sure that people don't just take from our community but that they're they they quickly turn around and begin to give back to our community. There's two reasons for that. It really stretches people, and it fosters a healthy environment, but also the best way to finalize a learning experience to really cement something you learned. Psychologists have found the best way to do that is to begin teaching it to somebody else the moment somebody takes information they've learned and they teach it to somebody else. It cements it and it really sets in that they understand it in a new way. So it's twofold. We're trying to help people stretch and grow but we're also trying to make sure that people actually learn these marketing skills for the long term as well, if that makes sense.

Christian:  So it does take time. I still have to learn a lot, you know. With retirement, everything can be good.

Matt:  Yeah, yeah. And I just You're so you're so at the beginning you know Gary Vee always talks about how you know if you're under 30 You're basically infant you're just getting started you know sometimes when you're ambitious though that's hard to hear. You're like hey, you know fuck off, dude. Like, you know, I'm trying to go here like quit telling me how good I have it or how, you know, not how easy I have it, but just how early on my journey I am , like I don't want to hear that from you. Or I want to hear what I am supposed to be doing? You know, but I do think you're super early on in your journey, you know, and that's cool. And there's a lot of people in our community who wish they were in that spot, you know, and who wish they had the internet and social media, like they like you have today and the affiliate, the ability to reach millions of people. In a with a thing you can hold in your phone, and a video you can create in 60 seconds. And you could be in front. I mean, think about the guy. Do you remember the guy who made the Ocean Spray video that went super viral where he was the Fleetwood Mac song and I can't remember his username. It was like the most viral video two years ago. It was here I'll show you on my phone real quick. Yeah, his name's Nathan Apodaca. Just look up Fleetwood Mac's dog face on TikTok. You'll find it right away. And it's just dude he's on a skateboard in the middle of quarantine. It's like May 2020. He's listening to Fleetwood Mac, and he's got a huge bottle of cranberry juice and he's just chugging cranberries. And yeah, dogface. Yeah, he went super viral. Ocean Spray invited him to their headquarters and it's like, the dude just popped open his frickin phone and was just like, Alright, here we go. Yeah, you got a truck. Like somebody got him a truck from that video Like, like, what I'm trying to say 26 You know, and don't view this as a short term game but view this as a long term skill building experience where you can earn while you learn which is exactly what you're doing. You are earning while you're learning. And, and yeah. Future is for you. What Um, tell me tell me actually, I'll leave it at this. Give the people here one, one nugget or one little thing that you've been learning in the last 30 days that's changed things for you or that you've had a big shift and want to encourage them with? Yeah,

Christian:  So don't overthink it. Because when I got started, I posted lots of trendy videos, you know, that help you to grow fast. But I didn't implement any storytelling, you know, and like, three or four weeks ago, I started doing that and I think that I have found my targeted audience right. So implement more storytelling, talk about yourself like I have here that my English is not so good, right? But that is the way my content will be unique. So just go for it. I love it.

Matt:  I love it. Don't overthink it. Get go and I liked that part. I liked the note that you dropped there about not doing any storytelling. That's huge because you're trying to create videos to get some form of virality right and go viral. But what you were missing or maybe what you were missing is a balance there of storytelling and the bigger broader picture of the brand as a whole. Right. So cool. I love that. Christian that man. Thank you for coming on. They will put up with you and follow you and check you out. But yeah, or do you prefer people to find you on Instagram on tick tock on where you prefer?

Christian:  It doesn't really matter. Just drop a follow up. Thank you.

Matt:  Cool. We'll put them all we'll put them all up All right. Thanks, man. How thank you so much for coming on. Stay in touch. Let us know if you ever need anything.

Christian:  Yeah, thank you for inviting me. Have a good one. See ya.

Matt:  All right, guys. Give him a follow. For those of you who are listening. You can follow him on Tik Tok @christianfogasofficial. You can find him on Instagram. You'll find him on Pinterest and find them anywhere. Thanks for tuning in to another episode of wakeup legendary be legendary. And when you go follow him when you go follow Christian make sure that you let him know. So I'm on the show. You wanted to give him a shout out and like his videos, you can follow him. Just help boost his channel a little bit. Give him a little stuff. Take it easy, everybody. We'll be back here tomorrow.

Below is the transcription for this episode:

Dave:  Hey what's going on my friends? This is Dave Sharpe and welcome to another episode, another episode of Wake Up Legendary. Now this episode is going to be a little bit different. This is going to be an episode where I'm not actually going to have a guest this morning. My guest is going to be the experience and the knowledge that I have about this industry to help you to know how to pick and in when to see an affiliate opportunity that might not be worth your time, you know, an affiliate product or program or training program, you know, affiliate, kind of like here at legendary we have our products and programs and then we have our affiliate program, you know, that people can sign up for and there's a lot of companies out there who don't even have to have a real product or program. They just have an affiliate program, and they're selling worthless products because the only real value of the company is to recruit more people to earn commissions and then recruit more people in earning commissions and it begins to have more of an MLM feel than than the feel of you know, a training program or a good affiliate program. And, you know, so what I want to do this morning is I want to help you to just come inside my head and see what I see. I want you to make your own decisions. I want you to have the information and the education to be able to, you know, look at all these things that are going to be coming your way. All these people who are going to be hitting you up in Facebook groups, all these people who are going to be you know, messaging you you know, when you come into this space, you're now all of a sudden going to be a target you're going to be you are in a new niche. So you are going to have other marketers that are marketing to you. And you have to be aware of that. Not everybody wants to help you. Not everybody who shows up in your DMS is there because they genuinely want to help you, they want to recruit you into some quite frankly, some BS program. And we here at legendary marketer have this happening all the time. I gotta be real honest with you guys like I always am. I've often considered deleting the Facebook groups that we have here at Legendary Marketer because so many people prey on our clients, they prey on our students. Here in this community inside of our Facebook group in particular it is the number one place where this sort of real I mean it just comes across and it looks and it appears and it fears feeling sleazy. You know, in one of the reasons why is because the only thing you know, the only thing that most of these people have to offer is for you to turn around and then go try to recruit other people out of a Facebook group and it's just it's ridiculous and most people don't don't really understand the difference between like a good solid program or company in one that is sketchy and scammy and may even be illegal. And so what if I'm all of a sudden inside of a company that you know in the government's eyes is illegal, you know, because they're not running a legal operation. And I see this all the time in this industry. And the only reason why I have the compliance knowledge that I have is because I've been doing this for over 10 years and I've made all the mistakes and I've paid all the attorneys and I've I've you know I've this is this is the the second big company that I'm operating in this space. So I've had the phone calls with the attorneys I've been here whereas somebody who comes into this industry thinks it's easy, pops up a quick company, throws together a quick affiliate program and then comes into a community like ours, which is thriving with solid good training, not overnight success. Get Rich promises, but good solid training where people can actually get results fairly quickly. If they follow our instructions, you know, and then then they innocently and naively come into this Facebook group that we have or probably any Facebook groups out there any marketing or any affiliate marketing Facebook groups, and all of a sudden, you're flooded. You're flooded with people who want to help you. Help you, right? Wrong. They don't want to help you; they have also gotten sucked into a crappy program that probably has no value. Okay? That they probably have no value. Nate mockers. Nobody's left except for you, dude. Nate is a great example of a guy who is I think we I'm not sure if we terminated you or not. Oh, I remember you canceled your subscription. But now you're in our lives every day. Keep coming back brother. We see this guy and many more like him. are an example of people who hang out around our community to try to pick off people out of our community. These are the type of people that look at customers and look at people like their prey. Like they're nothing but $1 You know, and it's sad you know, if they have no self awareness, they will literally even pop on to our lives in common. I mean, the idea of building a real business has left a little gift. They've given up on it. And the reason why they've given up on this to this program that has no real value, and I can just come in and you know, pick people off in and maybe sell something that's cheaper. Maybe sell something that's easier, whatever. And really what I'm doing, okay, really what I'm doing, because I've been there before, right? I regret the decision that I made to go and join this other thing. And now I'm just simply trying to pull more people over with, right so I can commiserate with them. Right. And then all of a sudden, what I'm doing is I'm just trying to pull more people into this thing so I can make my money back in my learning skills. No. Am I having any real straight talk like what I'm giving people right now? No, no, you know, there's there's there's nothing but you're gonna get rich tomorrow. Just go get more people out of the Facebook groups. Right? And the truth is, is that guys, this is a bad crappy let me even say it's a shitty strategy. How's that for censorship? All you snakes in people who are in our lives every morning trying to pick off our people, right? Because this is the reason why so many people come to the legend because it's real. Because we have conversations each and every morning with our actual students, and a lot of the people and it's sad, right? It's sad. People like this guy Nate, learned everything he learned from here or at least most of what he learned, instead of adjusting strategy, instead of when a campaign no longer works or your Tik Tok channel starts to lose a little bit of steam. Instead of going back to the drawing boards, and actually learning, Hey, how can I blow up my marketing? Like how can I take things to the next level? How can I pivot? They just jump to the next thing because it's the new hottest thing and then come back and try to pull people into that next new hottest thing, but the problem is, is that these next hottest things, you know what I mean? These next hottest things? They aren't legitimate companies. They'll be gone in a year. They'll be gone in two years. Legendary marketer, what are we in our sixth or seventh year of 2017? I think we're in our sixth year. Most people in this industry can't do anything for six years. I got people I got haters like Nate Cohen Oh, my life, criticizing me. I've been in this game for six years telling the truth. You know so seriously, this is just a great example this morning. I'm glad this guy talked up because he's the type of dude that you should look out for. He's the type of dude that you should look out for. We had another incident not too long ago. I don't remember if you guys remember this, but we had a couple of cats pop up on Tik Tok. Talking about the death of Legendary. Do you guys remember that one? Well, everybody, we had a lot of people inside of our community that were like, oh, yeah, this is awesome. Plus we had a guy who we put on our stages here and legendary, who is a part of that operation. And was trying to get all of our people to come over to buy their product, recruit them or promote their launch. The death of the legendary, the death of the legendary right? All a lot of people were like, Oh, is it really the death of Legendary? Oh shoot, I better hop over there. I've been and you know what happened? 2022 January, February, and March. I want you guys to turn the volume up on this. I want you to hear this clearly. We're record breaking months. Record breaking months. It's one of the reasons why I'm not always on TikTok like, I don't need to go out there in a lie. You know, I don't need to go out there. And deceive people. You know what I mean? Because the truth of the matter is the numbers don't lie. The facts don't lie. So, the only place I'm going to have a conversation with anybody. You know, most of the time I'm not afraid to have a conversation right here and say what I got to say right out in the open right out in the open right online. But be careful of the people that only want to talk to you in your DMS only want to talk to you in your DMS. That reminds me of toxic people who are afraid to talk in front of other people and they want to pull you aside so they can isolate you. So you have to be careful. You know what I mean? You have to be careful in this industry. I've had this happen to me my whole career. And I think there's a big lesson in what's happened and what goes on inside of this community and what goes on inside of this industry every day. There's a path that you can choose when you look at this industry. And I hope that I'm providing an example of a path that's full of integrity, right? That I don't give a shit if you like me, I don't give a shit if you like my white, gray beard. I don't give a damn if you like that I wear the same shirt. Every day or you don't like it. But I'm telling you that I'm going to tell you the truth and I'm going to tell you it publicly and all of my information is for sale for everybody to see. There's nothing secret. There's nothing that I say in the DMS to you. There's nothing that I'm going to go and I'm never ever, ever going to ask any of you to turn around and promote legendary. People think that that's what we do here at legendary. But what they don't realize is that students here are a tiny percentage of our affiliates our customers like five or 10 presentable so all these programs that are that are in your inbox that are in you know what the only way that you can make money in this program and the other programs out here and this is how you really need to understand whether something is a play, pay to play, MLM, like pyramid type thing, or whether it's a legitimate education opportunity. A legitimate program is if they force you to buy a product in order to become an affiliate. If the product is the affiliate opportunity, if you have to buy the product. Not good. Not good, not good long term. So you have to be careful. You have to be careful what you're buying and you have to be careful what you're promoting. There's a very big distinction in the complaint in the eyes of compliance in the eyes of regulators as to how you sell your products and programs and what is included in them. Is there actually a standalone product? In many years ago, we went back to the drawing boards at Legendary Marketer and we said how can we be absolutely compliant How can we if we got to cut people if we got to lose money short term if we've got to shut down, I want to be 100% compliant so we can be around for our clients. So we can be around for our affiliates in 2,5,10 years. See those are the questions that I'm asking that Matt Hetzel asked. It's one of the reasons why I don't go to a bunch of events. It's one of the reasons why I don't hang out with all these stupid marketers is because quite frankly, a lot of them out here. Don't roll like me. I'm not in this game anymore because I need your money. Trust me, believe me. I'm here because I really truly have a passion for a business. They gave an old junkie like me hope they gave me a place to come in to have a career. And we got all these bums out here. These cats who want to coattail, they want to ride coattails, right? And they want to whisper in your ears. Inside of the DMS. And you know what? I don't even stop it because I believe in capitalism. I believe that you can go and sniff out the snakes that that's always been our philosophy here at legendary is let people experience the bullshit. Let people experience all the scammy just shit. I've had people who have had coaches, screw them out of $5,000 right from inside of our groups. I mean, it pisses me off it pisses me off. I'm gonna start calling names out on the show every morning. Like I called them weak ass Nate’s ass out this morning. I'm gonna start calling people out. I'm just I don't give a shit anymore. Like I'm serious. I'm here to make money and help people build a business This ain't a nonprofit. Okay, I'm an entrepreneur. I'm here to help you build a business. I'm here to help you. Just get your business and your life off the ground. I'm not here to tell any but this is the first episode in six years where I've called a man out by name. I don't do this. What I'm up to here with it. You know, I mean, I'm up here with it. I'm about to bring the hammer down on some folks about the mess of your careers. So stop playing with me and stop playing with our name. And stop taking our kindness for weakness here at Legendary. Like we don't know what we're doing. We're playing the long game. We know exactly what we're doing. We're having record breaking months for all you haters out there who think that we’re dying no, it's not. Your business is dying. Your business is dying. Oh try to predict your death on me. We're private. Legendary marketers never been stronger. Never had more people who are both working on the internal side of our team and also our clients. Give me Give me a couple of like two minutes. All right, my friends. So I hope that you got a lot of value out of that. I'm out of character this morning a little bit but you know I get fired up you know, I get fired up. I really do. I get fired up. Because, you know, the the the industry is it's kind of like it's kind of like this industry is an industry that gave me a you know this industry is is is unbelievable. This industry is an industry that gave me a life man. You know what I mean? And when I when I see people using abuse it and not try to be better. You know what I mean? Like, just try to be better try to do better. Like if your company is nothing but a basically if if anybody from the government ever saw your company and you know they would probably shut it down. Come on and do better. Just try and guys you know what, here's the problem that I see. It's kind of like is it's kind of what's going on with Russia and what's going on in the world. You know, it's like, do you know what Putin is doing? Okay, yes, okay. If you support him and do not condemn that, then you are in a certain way supporting it. Right. That's like a lot of sustenance with a lot of people, especially in Europe, and I think where I stand, I don't stay with Putin people. I just want to be super clear about that. I also don't stand with shitty companies. I don't stand with shitty companies. With who putting a shitty effort to, you know, to just grab a quick buck. Like if you go through our company and it's one of the reasons I think why we have so many people who try to rip us off you know, it's unfortunate because in some ways our we've had a few students who have tried to do that. And it's it's been like, come on guys, you know, like really like we just not a cool thing to do. You know what I mean? But that's just people that's humans. You know what I mean? That's, that's, that's what people do. We we, we take the path of least resistance, but here's my here's my beef. It's not really that. It's just do better. Like learn about compliance. Learn about what you know, learn about customer service, learn about community, look, start your own Facebook group and see how you feel when you know that your clients are being preyed on by, like, you'll get, you know, protective too. So, you know, because all I want people to do is just be just, it's just no, it's just have the information. Have the information, understand what you're looking at, understand what you're doing, understand who you're getting involved with, and understand the business model. If a business model requires you to buy the product, this is something that I didn't know many years ago, and I had to make changes to my own business model. Because I didn't know that this was a non compliant business model. But if the company requires you to buy the product to turn around and sell it, run for the hills, a product program or training should have life changing or result oriented information in it that has power in value. Stand Alone from an affiliate opportunity. Every single day at legendary marketer, we have people who are enrolling in our challenge in buying our Blueprints who have no interest in being affiliate marketers for legendary and they are not required to be affiliates because it is a separate thing. Because we want to be crystal clear. With all regulators. We want to be crystal clear with everybody in the marketplace. This is not a pay to play gimmick. This is not a recruiting game. Legendary marketer and the gimmicks that you see on the internet are not the same legendary marketer and the other programs that you see legendary marketer affiliates promoting are not the same. I just want to be clear about that. Because there's a lot of people who just throw everything together. It's not true. It's not reality. We are not equal. Not because I am better. Or we are better, because we've tried harder. We've tried harder. We've tried harder to be better. We've worked on our material courses, put just years of blood sweat and tears. We've worked on our funnels, we don't have to, you know, I want you guys to think about this for a second. We don't have to. I don't have to roll around in my Lamborghini or show a picture of me at the beach. I got nice cars in my parking lot. I got big numbers in my bank account. I got nice watches on my wrist, but I don't feel the need to shove that down everybody's throat to try to get you to buy something. Right. So that was another thing that I mean that I'm talking about some of the sacrifices in the work that I've done to look at the long term. I've said you know what, if I have to do those kinds of things to sell people, if I have to do those kinds of things to sell people, I shouldn't be in this business and I'm probably going to lose it all one day anyways because somebody's going to take it away from me. If I got it the wrong way. I'm probably going to lose it. If I got it fast and easy. I'll probably lose it fast. I've been down that road before. I didn't have any. My childhood in early adulthood wasn't, you know, squeaky clean. I know about the consequences. And I know about karma. And I don't think a lot of cats in this industry know about karma. You know what I mean? And I don't think a lot of cats in this industry really understand how your reputation is everything. And how do you know what? This is a small industry and rumors go you know what you start ripping people off or you run to you know, everybody wants to just start a company and be like legendary but guess what have you thought about what happens if you're not successful that in that crashes, and how much that's going to tarnish your reputation. If you're going to do something, prepare for it, do it right. That's my whole philosophy. That's my whole philosophy at legendary is that you're not gonna get rich overnight. That's not my promise. You're not going to be you're not going to be the next I don't know if you're gonna be the next Master Magic marketer. And I don't think it's going to happen in 30 days. I think like Brian Brewer says you're going to have a valley of despair, the first 30 days is going to suck and you're going to wish that you quit and all those messages that come into your Facebook inbox about just come over here and it's all you know, it's just easy, just so and so just made $50,000 so and so just made 75 During that 30 days of despair, when you're set when you're going through what every single person has to go through to be successful when you're going through that valley of despair when you want to quit when you regretting that you even started because it's totally hard as shit and you're you're running up against all of your old you know, your old stories in your mind all of the things that the old soundtracks, the limiting beliefs, and then all little slithering snake, you know, come in says Oh, it's just so easy right over here. So and so just made $50,000 You know, so until we just made $30,000 I mean, I've seen people scream. I've seen Photoshop on the screenshots. I'm talking about people who like manufacturing screenshots. It's one of the reasons here at legendary if you're an affiliate of legendary in our affiliate program, we actually said no, don't take a screenshot of your Commission's so not only am I sitting on this live, talking shit, but every single thing that I'm saying, we've already backed it up. We've already backed it up. So I'm not saying oh, you know, I don't use screenshots but anybody else should use a screenshot to make a sale as an affiliate for legendary now I'm trying to teach people how to do things. You know, the long term way and quite frankly, it works better anyway. So I'm not saying you never show income and never elude to it, but you've got to be more. You've you've there's ways that you can tell stories. I use stories like I bought a truck from my dad, or I paid off my house those are things that I can do and say there might not be as and I also can give disclaimers and disclosures like we teach you to at legendary, where you give affiliate disclosures that hey, I get paid if you buy something and by the way, I don't recommend anything that's not fully worth your money like so we're teaching you all the ways that at first they seem harder and you might look at over at this, you know, gimmick over here and say, none of them are doing it, they're just talking about all the money the guru’s made and all this kind of stuff and and it's like yes, we are not the same there. Get all costs at anybody's expense, even if you get it taken away later. And what I'm trying to teach you how to do is make a buck that you can think about that comes to you just as and that you're gonna get to keep forever. Choose. Peace.

Below is the transcription for this episode:

Dave: Hey, what's going on my friends, this is Dave Sharpe. Welcome to Wake Up Legendary. As you can see, I'm in a little bit of a different location. Because I'm having some work done on our office house, it's kind of noisy over there hanging in, I'm gonna, I'm gonna walk around in my backyard here. And, you know, we might be joined by my son right over here. He was just, he just joined me on the last call. And it was pretty exciting. So if he decides to come, I don't know. But we'll, we'll find that out. So this morning, I'm gonna be welcoming Mel to the show, which is yet another amazing and wonderful student that has gone through our training and gone through a challenge there. It's just, you know, it tends to become a pattern here, when people are, you know, succeeding. They've gone through education. And then, you know, surprisingly, they've, they've applied it. And it tends to be the, that tends to be the defining mark, between those who are successful and unsuccessful. I guess, as a matter of fact, yesterday, we had somebody post in the Facebook group that what was the word she used, you know, she wanted to celebrate, she'd made her first sale, she followed all the Legendary training to a tee, and she made it for sale. It's like, golly, you know, when you follow it when you use it as directed, you know, and, you know, I can't complain about a medication if I don't use it as directed. And I say that it doesn't work, you know. So our education, the directions are, use it and then apply. That's the direction if you know anything less than that, you're probably not going to get very good results. So with that being said, Mel, welcome to the show.

Dave: How are you? Where are you calling from?

Mel: So I am in the UK in a place called Pall Mall which is right down the bottom of the UK. 

Dave: Very nice. Great. So tell us how you found Legendary, you know, how did you get started online and eventually make your way to us.

Mel: So I guess at Christmas time, I was feeling pretty rubbish. I have a product based business. And it wasn't doing so well. And kind of pretty, pretty rough time and felt like we really needed something to bring in some extra income that I could actually do alongside my product based business. And this one really stood out to me, the link went through the funnel and came across the 15 day challenge. And I literally did not hesitate. I signed up for $7 there and then bang done. I just felt $7. You know, it was worth a risk. Because if it's absolutely rubbish I'd have wasted $7. It wasn't like hundreds of 1000s of pounds or going to university or signing myself up for something for six months. And I felt like it was something I could do there and then sign up and learn and earn, learn and earn at the same time. So that's really what brought me here.

Dave: I literally don't know because I wasn't able to read your kind of bio stuff before we got started. So I don't know anything about how that panned out. Tell us when exactly was that start date and, and what has happened since?

Mel: Oh, sure. Yeah, so that was around Christmas time. So between Christmas and New Year, kind of had, you know, the major meltdown of what should I do? And started going through the 15 day challenge between Christmas and New Year so once I started I was oh just immersed myself in it. I loved it like literally the values that I felt within the challenge for $7 was incredible. I think on day three, that was really good. I just felt very inspired. And yeah, like immerse myself in the Facebook community and watch all the Wake Up Legendary shows. So like, really thrilled to be here, because I saw so many. And they just gave me some inspiration, I just, I really felt like this was something as an older person that I could do, and that I wouldn't need to have like, wasn't massive skills, like anyone can do this, it didn't seem like out of reach, it felt like something that gave me hope, is what it did is it gave me hope. Yeah. And I literally got onto TikTok and thought, well, while I'm learning, I'm going to set up my TikTok and just begin to feel familiar with that app, because that seemed to be the place where people were getting a really good result. And that felt like the right platform for me, like, I'm not much of a Facebook person, I do a lot of Instagram with my other business. And I know how long that takes to build up a community. So I said, that's what I did. So I leapt onto TikTok, and, you know, spent hours of my life falling down rabbit holes on tick tock. And just, you know, and then thought, right, I've just got to start making videos, and you know, they were fringy, I have to say, they were bad. But I just did them and just thought just do it. You know, if you're gonna do something, commit and do it. So that's what I did. So I didn't mess about when I just started. I just started

Dave: Nice. Nice, nice, sorry, if I'm doing this, I'm just making sure that I'm hearing what you're saying. I mean, did you say, Did you refer to yourself as older? So what business does an older person have? You know, starting an internet marketing business in 2022? Could you maybe speak to that point? I'm sure there's some folks that are your age that are like, Okay, wow, I didn't know I was too old. Or I didn't know that I could still do this. Like, can you speak to people who are thinking, Oh, I'm too old for this?

Mel: Yeah, sure. That's exactly how I felt. I'm 55. And I've come from an era that we didn't have tech. So you know, I didn't have the best I didn't have a phone. You know, when I grew up as a youngster, we didn't even have mobile phones, let alone computers, you know, the sound box at the end of the street. So I, you know, and I went into my work life without being in a technical environment. So I think that was the biggest point for me, where I felt challenged would be I haven't got any digital skills . You know, I see a lot of nerdy type people. What even is a digital skill? 

Dave: Are you able to navigate like a piece of hardware like a computer, turn it on, navigate it and use a cell phone is kind of how we all are? I think what you're saying is great, whether we're technically savvy or not, right?

Mel: Yeah. 100% 100. So yeah, literally that like even going onto Facebook, and learning how to become part of a community on your own private Facebook, when you've never had that it just is overwhelming. And as an older person, when you haven't grown up with it in your life, signing up to anything in online banking, or online shopping can feel overwhelming. 

David Sharpe: Well, I can't say that I don't feel like that everyday, to be quite honest with you. I mean, I'm being serious. I mean, there's things out here that are just like, really, you know, it's, it's, well, I want to speak to those folks for a second because, you know, I really am, I'm serious when I am not overdramatizing how the overwhelm I feel with some tech. I mean, it's real. It's, it's not, we got to not combine it all together, because it's really just certain hardware and I guess, software or whatever. But here's what I found. I mean, I was really uncomfortable with my iPhone and all my computers and devices when I first got them and now some, you know, months or years into it, I mean, it's like it's like an extension of my arm, you know? So there also is that if somebody is quote, technically savvy or whatever, I mean, what do you need? Morals quite frankly, and you feel technically challenged. Sure, or whatever feeling like, maybe that might not be your strong suit? What are some of the things that can make up for that? You know what I mean? What are some of the things that if you're on the air, you'll be okay. In your opinion?

Mel: I just think you just need to know that you want to do it. So have a bit of what would be the word persistence? I would say, So be persistent in your desire to do something. So if you really want to do it, then you can, you can learn the skill you can't use. So the technical stuff is challenging, but you can learn it, there's always somebody that will know the answer, there's always someone you can ask, but what they want, no one can tell you to do is to do it, is to be able to use TikTok is to go and make your video and, and put it up there. So I think there's a lot of people where I am included, that I will procrastinate over something. So I will think of all the reasons why I shouldn't do it. Or maybe I should just do this bit first. Or maybe I should just do that bit first. And you know what, it really doesn't matter if it's perfect or not. It doesn't matter. You just have to if you want to do something, whatever it is in life, you just need to start taking a step forward, and then another step and then another step and have some common sense. And know when to ask for help. 

Dave:  What you just said is so important. I mean, you know, it's imperfection. I think there's a saying something like perfectionism is the enemy of all things good. Or I don't know, maybe somebody can drop it in the comments. So, perfectionism is really the enemy of all of all creation, you know, in my opinion, and what you said there was just really important, because I think what I found with older, older folks is that they, you know, they really care about things getting done, right, you know what I mean? Like, that's my experience with with my older relatives and people, whereas the younger generations are like, okay, with it being like, if you look at memes and stuff, like look at the meme revolution on the internet, like those photos, and those images are not highly produced, they're thrown together, you know what I mean? So, the younger generation doesn't care as much about things being kind of put together and looking perfect. They just care about the, you know, the content. Whereas I think the older generations because of, you know, just just, there wasn't an internet, there wasn't as much, you know, there wasn't as much content being created. And so everything was more stylish, and style was really important. And it being done, how it looks, the presentation, kind of all those things. And nowadays, we just, I mean, you got COVID that kicked in, we're all working in our underwear from home. Memes are everything nowadays. And they're being shared all over the world. We just live in a different world where if you really pay attention, and look around, nobody expects anything to be perfect. And quite frankly, nobody wants anything to be perfect. Because it almost looks out of place in this world of just, like hodgepodge stuff that's thrown together. I mean, honestly, like, if you look at all the things that we love on the internet, it's YouTube channels that people are filming, just like vlogs or what like things from home or we're spending time on tick tock watching people on their phones versus sitting and watching Netflix, I mean, people would prefer this style of content. So if you're listening and you've struggled with perfection, then please understand that nobody even wants that from you anyways, and but I want to validate and acknowledge the fact that it's probably not perfectionism, it's really just that you want to do a quality job.

Mel: When that's the key at the end of the day, isn't it? You're putting a message out there, regardless of what you're doing if you're trying to get something out there to get something back. If you're doing marketing, then obviously, not sending 100%. 

Dave: Yeah, and your speed is important. This is the other thing that's really important, is not so much like how it looks. And oftentimes even like the message and the speed at which you get it out is the most important, not how it looks not if there was misspellings, not if the pictures perfect, not if the video is perfect, not whether you say whether you go on the radio, I mean, that's not that doesn't even what matters is is the quality of the content, and then the speed at which you get it out. And the reason why I say that is because the moment you have an idea, every second that goes by that you don't execute on it is the second that it's going to lay down and die. And the ideal graveyard. Do you agree with that? 

Mel: Yeah. I mean, I feel my content on the hoof, you know, I try and sometimes batch create, so that helps, and keeps a load of stuff in my draft folder on TikTok, but quite often, it will be inspired in the moment. So I'll see something and think, Oh, I'm gonna go make a video on that. And I'll just do it there. And then so, you know, I've always often got the dogs in the background. And like, the other day I was filming one, I've got a really big dog. And halfway through the filming, she suddenly leapt off her arms and my shoulders and added a little dancer there. So I've just kept it in the video, you know, it didn't look ridiculous, but actually silly little things like that, actually, you know, you can put it out there because people are scrolling through scroliosis. And off, they go scrolling. And it's something that catches people's eye. So, you know, you could spend half a day setting it all up to make it look perfect, and nobody's looking at it. So it's much easier just to so many people say about tick tock in particular, it's the really crappy videos that they've made and put out that took them two seconds to make are the ones that go viral are the ones that get a lot of views, the ones that interest editing, do nothing so and you'll grow your tick tock channel will just grow naturally will the more you put out and the more consistent you are, you will you will gain a following. 

Dave:  So yeah, regardless, you got to be clever with content. It's like how have you not just become a copycat of everybody else's stuff, but figured out how to learn from what other people are doing and even model it, but yet still maintain your own, you know, identity or, or message or is that difficult for you? Like how are you coming up with ideas and executing on them?

Mel: Yeah, sometimes it can be difficult. I think what I did is I picked out probably half a dozen marketers that inspired me, and then I followed them and then I, I literally went and studied them. So I went and studied what they were doing. So during the period when I was still learning, I studied them a lot. And I watched what they were doing and how they style things. And some of the messages they were putting out and then recreated that in my own way. So maybe change the music, not that I didn't reinvent the wheel. You know, some of it was very similar. But I filmed it in my home, and it's me, it's not them. So, you know, and I am older, so maybe some of the more useful stuff with the dancing, I don't really do that, because that's just not me, I don't feel particularly comfortable doing that. So actually, I try and you know, so just do something that feels right for me. So it's natural, that's what it is. So it comes across as me. And I've mixed it up a little bit. So I do some fun ones, and do some educational ones. And then I sprinkled a few just about me so a bit about my life and who I am. So trying to give a little bit of a balance.

Dave: That's fantastic. And yeah, that really helps. You know, if you are finding yourself, you know, looking after and modeling a lot of videos from other people and you kind of are or want to make sure that you don't come across as just another copycat channel. You know, that's just, you know, or copycat profile or whatever, you just don't sound like this. Because that's why you get shitty comments guys is because you sound like everybody else. You know, I mean, let's just not let's just not bullshit each other. I mean, I don't have time to bullshit you and I don't give a damn to somebody who never buys another thing from me doesn't really matter. If that upsets you, then you know, go buy from somebody else. Learn from somebody else. But nobody, you know, these are just these are just facts. It's just a lot simpler and it's a lot easier than we make it out to be. I find that I complicate a lot of things. Now that I don't need to complicate, and, and I make things a lot more difficult on my own self than they need to be, you know, and I find that you can, you can take a test of that very easily by being honest with somebody about the actual things that you say to yourself or about yourself, and then ask somebody if they've ever thought the same thing about you. And what you'll find is that, you know, if others talk to us the way that we talk to ourselves, we'd beat we'd beat him up, you know, because we're so hard on ourselves, we're so critical of ourselves. And the truth is, it's just not that important. You know, I'm a freckle on the pimple of a gnat's ass and this big universe. It's not a big it's not I'm not you know what I do? You know, I can't say that one human being doesn't make that much of a difference because if you look at what's going on in Russia and Ukraine, you can see that one piece of shit does make a difference. But you know, I'm not invading countries with tanks and shit, I'm just posted on tick tock so nobody reads, you know, it's not that big of a deal. You know what I mean? It's, it's, it's just, you got time to evolve your skills, and you have time to, you know, get better in quite frankly, people might like this new, this, this brand new, rough around the edges version of yourself better than they like whoever you think you need to be. And that's what I found Mel was that I was the scrappy street kid who hadn't, you know, an eighth grade education dropped down to ninth grade, I didn't go to high school or college. And I don't know a lot of words, like in terms of, especially when I first started out, I would get words confused, I thought ends meet meant you were so poor, you could only afford the, the ends of the meat, you couldn't get the center slab, you could only buy the ends of the me, you know, I mean, this, this is the stuff that I come up with on my own in my own head. And, you know, it was a challenge. It was a challenge to really accept myself for who I was. And in the things that others were going to Oregon to accept me to. But as I, the further away I got from who I was, you know, when I would, when I would comb my hair with a perfect part and put on a shirt and try to talk a certain way and you know, all this kind of stuff. It was like people could sense that wasn't the real Dave No, that was when I was really looking like a lookalike. And the more I started to tell my story, that was a big breakthrough. And then the more I just embraced me, and just my, like, who I really am in my content, not it's not about you know, I just my own personality. That's all I'm saying. Each one of you has a unique personality that is special and funny, and people love it when they're around you when you let your walls down. When you're not, when you don't have all the masks on the walls, right? And that's what life does to us. It makes us put up my mask and wall so we can protect ourselves from you know, bullies, and it makes sense. But it's not a survival skill that's so much needed anymore. That was what you needed on a childhood playground. Ironically, I'm walking across the childhood playground in my backyard right now. But I think you get my point here.

Mel: Yeah, I was the same day. You know, I literally, I went to normal school. I never went to college and never went to university. My two sisters were the bright ones. I was the you know, obviously no hope or in the family. I got married when I was like 19. I had my child when I was 20, I couldn't make ends meet, you know, never had any money but always had that bit of entrepreneurial spirit and would do anything to bring some money in and provide for my family. Funnily enough I was only talking about it the other day. I lived in this tiny village and we were miles away from anywhere and I took on some cleaning around the village to clean people's houses to make some money. My car broke down and I couldn't get to this lady's house and the next village I walked to my neighbor,  rode their horse to the next village, tied the horse up, did what I had to do, and rode the horse back home.

Dave: I think we're embarrassed as humans a lot about our history or our past or family or where we come from. So there's a lot of shame around that, and, and we it's just, it's just misplaced shame a lot of times, I think it's just shit that's passed on from generations, and we don't even know why we feel that way. But to have pride in yourself, and to be able to turn your struggles in the strings or your mess into a message is a real gift that you give people. And it's a real gift that you give yourself. Because when you combine that with a product, it's what gives the product a story. You know, and people like to buy products with stories, they don't like to just buy products. So if you the marketer, you the affiliate, now I'm going to include a story when they get to me better believe it. So, you know, if you ain't gonna tell his story, you know, I'm just saying for you, if you're an affiliate of ours, if you're not, then make sure that you include a story, you know, because if you don't include a story with the product, you're no wonder people are just treating you like a product. No wonder people are shopping you around, no wonder people are in your DM saying, Well, this business over here or this training over here look, because you got to, you got to make it to where they're not. They're not contrasting or choosing between two products. They're choosing between a product in a story they're choosing between a product and a brand or choosing between a product and a team, a real company, you know, it's just different. It's just like the difference between buying from Tiffany in the mall and at the flea market. I don't know how to explain it, but because all it takes is a story. It's just a story. And that's, that's what you're giving people when you just include these little pieces in even as Mel said, you can still model other people's videos. But the real, the real thing that I think you're doing that is so smartest, you're sprinkling in videos, which tell your story. And here's some other examples that maybe some of you guys could do. Hey, I want to get real about something that I haven't told you yet. You know, we did an episode a couple of months ago on hooks. If you scroll back through wakeup it looks like it was a valuable one, it was all about the hook the first three seconds of the video how you catch somebody's attention. And hey, you know, I've been I've been keeping something from you that I want to tell you, those sort of intros those hooks to where then in that video, you can go and get a little bit more deeper, get a little bit more real, you know, tell somebody, for example, I was watching this bit on ESPN last night about a golfer who has secretly had a club football, you know, all his life. And he just came out with that. And it's like making this news all over the place. Because, you know, he's bringing people into his life, in giving them just, just just, it's not effortless, because it takes courage. But he's not doing anything except just opening up and letting people in. And you know, he's making all these headlines and making all these news, he's getting all this attention. So, you know, I've just found that when I'm, I'm embracing my, you know, you've been looking at this morning, hard, you know, because I was about to get on live. And I've done this before. There's just, there's just like, oh, is this going to be professional? Like, are people going to be okay? But then when you do it, and you just embrace it, whether you're shooting a tech talk about something that's more personal or what I don't know, or whether you're just deciding to go live and walk around in your backyard or at a park or whatever. The rules of what you're used to playing by don't apply here. And then probably if you can do the opposite of what you're feeling, you know, the opposite of what you learned in corporate America, the opposite of what you learned in school, you'll probably be okay. Right?

 

Mel: Well, funnily enough, yes. Because like, the flip side is that the product business that I've got is all on Instagram. So that Instagrams are all very slick and professional, and, you know, everything is aesthetically pleasing. So it's almost the flip of what I've done with the marketing. So it's an interesting contrast.

Dave: And that's, that's wonderful. So you're saying on Instagram, you're more, just this my sound is bad, so I didn't hear as well, but your Instagram is more kind of polished and your TikTok is, is that what you were saying? Yeah. Yeah. And that makes sense. I mean, that makes sense to offer a different feel on a different profile. I mean, it's, we're already repurposing enough content. And I often find that, you know, if somebody follows you on one platform, they're probably going to follow you on another platform so people are seeing it. So for you to offer a little bit of a different look is definitely smart.

Mel: Yeah, very cool.

Dave: Well, what else can we learn from you? Give us one last nugget, give us one last tip Mel that you think would be helpful to somebody who you know is just like you. Maybe at the beginning what could help somebody to get started?

Mel: I think the overwhelm so I see a lot in the Facebook community where people are in such a panic about getting their funnel spill and getting their link out and getting to 1000 people on Tik Tok, I just think don't put so much pressure on yourself because it will happen, whether it takes you It took me three weeks to get my funnel bill it you know, it just did. And I did have a few moments of yours and stress and a little bit of overwhelm. But eventually it does get there. And then I put my link out and then guess what Tumbleweed you know, it was Tumbleweed. So take some pressure off because it will happen. You know, take a couple of when you're trying to build those first few funnels, take a couple of days off and go and do something nice and then come back to it. That's probably my biggest takeaway when I was beginning.

Dave: Don't go in and mess with it 1000 times after you've gotten it. It's not when you're getting 12 hits to your landing page a day. That's not enough traffic to know whether your opt-in pages are not converting well. Okay. So get up, get that thing up into hundreds of visits per day. And then we'll talk about your split test.

Mel: Yeah, exactly, exactly. Just get it built. Don't give yourself too much grief. Try not to cry your eyes out with stress, you know, just get it bill and then get it out there. And then just enjoy making the content because the rest of it will follow. It just takes time. It's a process. Follow what you've been taught step by step and it'll happen.

Dave:  Yeah, awesome stuff. Well, thank you for being so patient with me this morning. And it's been wonderful to have loved this and I can't wait to see you continue to grow. Come back in a couple of months. Just keep us posted on your journey.  All right, my friends. You can follow Mel the dot affiliate. Now that's where Mel is on Tiktok and Instagram @Melthe.affiliate  It's already past the first quarter. It's if for whatever reason, whenever we go to end the show, I always like to start reflecting back on the previous months of the year. But, you know, we're in the second quarter of 2022. already. It's just important to pay attention to the calendar and sort of where we're at, I think because, you know, I like to take my years from the first to the 31st of December and what did I accomplish in that period of time. But anyways, what's most important is the moment in the day, so use this day to do something powerful for your business, at least one powerful thing if you can make a list. What's the one most important thing to put it right at the top? And make sure that you accomplish that one thing today at the very least, and it should be a successful day for you right if you accomplish the most important thing on your to-do list every day. Isn't that a successful day? All right, my friends. Be Legendary. We'll see you back here for another episode on Monday.

Below is the transcription for this episode:

Dave: What's going on my friends? It's your boy Dave Sharpe, back in the saddle today. What's going on? I was on a little trip with my wife the past few days for our anniversary. Yes, it's a big deal. We'll take our prize for, you know, staying married in 2022 It ain't easy out here people. It ain't easy, but we've made it seven years, 14 years together. So I love my wife more than anything in the world. And that's where I've been for the past few days. And I'm glad to be back and even more excited to get back. I got to talk to Ebony this morning and we're going to hear how she went from waitress. Ebony, what does SHAM stand for?

Ebony: Well, it stands for stay at home mom, but I'm only mom to two fur babies. 

Dave:  Okay, so, gotta gotta freshen up on my acronyms there. But, well, congratulations on that first and foremost and tell us where you're calling from.

Ebony: I am calling from Mississippi. 

Dave:  Well, awesome. So you were a waitress? Tell us how you got into digital marketing. Tell us how you came online. Tell us how you found Legendary and why you decided to join this bunch of crazy marketing weirdos.

Ebony: Yes. Okay. So I waited tables coming straight out of college. It was a quick way to get an easy job. I've always kind of been a people person. So I figured it was something I would be able to do. Okay, good enough anyway, until I can actually find a job in my field which is business.

Dave:  And did you stay local and or at least at home in your state for college or were you somewhere away from home?

Ebony: a little bit of both. So at first I was in Georgia and Atlanta, Georgia. I went to a private college there. And then I came back and finished up here in Mississippi at home.

Dave:  As long as that graduate young we're also moving all around your waitressing okay, we're caught up

Ebony: yeah. So I actually did waitressing on and off. I actually found a job in my field, but they laid off twice. I found a job twice in my field and they were laid off and each time I will go back to waiting tables. I know I can make money there. I can go back to waiting tables. I'm good at it. It's fine. I'll keep doing it until I find something in my field. And that never happened. Waited tables for 12 years waiting for that to happen.

Dave: Wow. Wow. That's just a lot. To be looking for a job in a particular industry. How many people do you think that happens with like you know, they've got a degree.

Ebony: Yeah, I feel like it's something that happens quite a bit unless you have maybe a trade or something or something lined up, maybe a program with the school or something like that. It can be difficult to find a job that pays well enough for you to live on your own.

Dave:  Can I do something totally off the wall? You tell me if this sounds even because sometimes I say things that are my wife's like that's not even remotely true, but it's almost easier nowadays to start a business than it is to get a job in certain fields.

Ebony: It is why I joined Legendary Marketer because it was a few clicks of a button. And it was something that I had done affiliate marketing before. I had done marketing online before, but it was okay the company wasn't you know all that. So when I found out about legendary, it was something I really wanted to join because of the training that's there and just the community that we have with Legendary. So when I saw it, I found it on social media, somebody's talking about, you know, doing your own thing and I say well, not waiting tables anymore COVID took that away so let's go let's do it. Why not?

Dave:  You know, Famous last words of every, you know, either, I guess you know, probably person who jumped off a cliff but also people who became really successful was exactly what you just said some say effort, some say less go, you know, it's just, it's kind of that moment to where it doesn't really make sense. But it feels like the only choice right? Because you've done so many other things. You've you've I mean in your case, does any could any. Would you take anyone seriously who came to you and said ebony just keep looking for that job? I mean, does that

Ebony: I mean been looking for over a decade, nothing happy? Or it would happen and they will close down or get laid off or? Yeah, something else so

Dave:  I don't know what the field is but it doesn't matter. Mississippi is not the epicenter of the world. I mean it is a beautiful place that doesn't want to go to the Mississippians coming after me. But it is not like it is not Los Angeles. It is not. It is not Dallas. It is not Atlanta. It is not New York. It is not Miami. It isn't you know, it's uh, so I can understand that. A lot of a lot of us. You know, when we're when we're young, and we're just believing what we're being told. It's like, well, of course I'm gonna go to college. And do this and then we come right back to our town that has absolutely nothing going on. And it's like you didn't tell me that you didn't tell me that I was gonna have to relocate to another city or I was gonna have to be open and willing to make adjustments. So now comes along this opportunity for us to work at home or on a laptop or whatever. And of course, who wouldn't? Who wouldn't do that? But what is different about this and what is what you are doing to succeed because with freedom, more freedom comes more responsibility. Do you agree? With that? Evany

Ebony: I do because freedom can be an enemy if you allow it to be. Excuse me. The pollen is killing me. But, um, freedom can be an enemy if you allow it to be but at the same time, freedom can be freeing. If you use it the right way. And so I took some time to research legendary marketer and just I wasn't sure if I wanted to do it, you know, but like I said, I didn't have a job. I was waiting tables and I didn't have that job anymore. So just at home, stay at home wife, I got my twofer baby so I don't know if you want to call me a stay at home mom, but I have a wife and I said I'm gonna go for this because I know that this is something that if I put my all into it, like I do when I work, maybe okay, maybe okay, I don't see why I wouldn't be okay. So when I went in, I jumped all the way in two feet. Hold my breath. Let's go. And I got the training from legendary and I ran with that training. I implemented it instantly across all social media platforms. Let's do this. I got the training. Now. I just got to do the work. And so I show up for myself every single day I put the work in. Oh, you're talking

Dave:  some powerful I mean, this is just a marketing show any Be easy on you know because we're talking about really an attitude of, of success, self care. I mean, you're talking about this ain't about you know, this is not about everybody else. This is about you and how you feel about you, how you, would you hire you? It's a question that I asked people a lot of times at live events, would you hire you? Would you be your number one employee? And the faces in the room are often you know, unsure and like I don't know if I'd want me I don't know if I'd want to pay somebody who works like me. You know what I mean? I want to pay you to work. Unlike me, I want you to do way more than I'm willing to do. And that's not what leadership is about and as business owners and entrepreneurs. We are the first employee so our business actually only goes as far as that first employee takes it you know, if that first employee sucks, you know, then in then that that first employee don't want to get out of bed and that first employee want to show up to work late that first employee want to, you know, leave early, take a lot of breaks. I mean come on, think about it, folks. But what you said was I'm ready to show up for me. I'm ready to show up regardless of what other people think and regardless of what I'm getting the added girls or I'm getting the Pat's on the back or I'm getting the people, the family agree in me with the Abbas given me as a girl or whatever. I'm doing it for me. Was that a shift in mindset from how you once thought, Is that how you bought I mean, what what? That's a big that just seems like a big thing that I just would like you to say more about, um,

Ebony: I guess it was a little bit of a shift because I mean, when you show up to work, I guess you kind of show up for yourself because you're making a living. So if you don't show up, you're not gonna make one but when you get to work at your job, and you're working for someone else, you're really more showing up for them and their company. And their dreams. Okay, you're forever in them. And they're in turn, you know, giving you a wage. So and as far as that goes, what I did work for someone else. I always showed up on time, ready to work, ready to give it my all and just kill it for the day. That's the way I've always shown up for work every day, see my seat and happy, my happiness. That's the way I was when I was no longer working for someone else, and I said I'm going to do this for myself. I'm going to start working for myself basically, I took that same attitude. So instead of showing up for someone else and furthering what they're wanting to do, I'm going to take that same attitude and put it back into me and this thing that I'm trying to build for myself and for my family. But it has a little something special added to it when you're showing up for yourself. Because you're not furthering someone else's dream. You're not furthering someone else's wealth, or whatever it is you're furthering yourself or furthering your dream and your income and just for you and your family. So it's the reason for showing changes. It shifts into I'm showing up for my family now. So bring out the big guns like let's show up we're gonna show working as hard as we can we're gonna give it our all because why not give your family your all Shurflo Yeah, because motivated because of that to just do it. tunnel vision.

Dave:  Yeah, and I can understand after 10 years of not getting it, you know what you had imagined and expected. I would I would assume I mean you go to college, I'm sure there was a lot of hype and a lot of people telling you and selling you that you're going to get out and get a job and get a career and it was going to you know, I mean as if almost as if it was going to be waiting for you when you left. And so I can understand having that attitude and having that mindset. I also will say that, you know, I think there's another level which is where you begin to build a company and lots of people are able to achieve their dreams within that vehicle. And I think that's when you become you know, for me, that's what I've loved about entrepreneurship. I think this is how at least I run a business or look at business and how other people feel or look at businesses. And the way that I look at businesses is this is a vehicle that can not only make me wealthy, but it's also a vehicle that can make others wealthy and I also have this opportunity in sort of this teaching, marketing and teaching you know, it's so not only do our clients get to build wealth, but actually a lot of people inside of our team here at Legendary are beginning to build serious income in be able to invest serious money and have an amazing opportunity for growth and to make more and to do more and to be in to feel fulfilled. So there's levels to this stuff. And I can tell you that you're on the right path if you have the attitude that you need to have in order to get to any next level in entrepreneurship. Which is, look, I've been on this earth. Quite frankly, I've been thinking about working to take care of it. I think women a lot of times have that, that that sort of assumed role of and I think it's also a caretaker, the caretaker in the nurturer in you guys as well. Which makes you more like that. But yeah, it's like I've been really caretaking and thinking about and worrying about and working for and all this other shit for all these years. I'm ready to do me. You know what I mean? Like I'm ready to do me like and I think that is an attitude that if a lot of you really adapted like ebony is describing, forget all the other stuff. That attitude is a really powerful attitude to have to get through this first phase. To where the Body grows your company. Maybe you hire on a virtual assistant or you or you maybe you have a team or a small team and then and then now all of a sudden you're in the leadership position and you get to decide how are you going to act in that lead in that role of leadership in which you had a lot of judgment for for many years. Right? And I'm gonna talk about you, Ebony:I'm just talking about us in general as employees well, I don't know about you, but anytime I was an employee at a company, I had all kinds of ideas on how they could run that company. better and be more human nature. Okay. But now all of a sudden, as if I become successful in my business, I have an opportunity to do it differently. How am I going to treat people now that I'm in this role of leadership? Am I going to be shouting, you know, command all in pain and the absolute least that I can pay him and try to get the most out of them? I mean, am I going to be that type of leader so I also get to feed and fuel my self esteem which you are talking about showing up for me. I get to feed and fuel that by now. I'm in the lead up and I'm going to do my power. And that's a that's a fun place to be because you can either be a total ass, like somebody like, like a Putin over here, some of these other dictators or you can be a leader and you know, a people's, you're people's person, man, I look at somebody who is I try to be that and I look at leaders and look up to leaders who are like that, who are willing to stay in the trenches and and help others. So, anyways, I'm ranting, but this is the journey that I've gone on with entrepreneurship. And so what I mean we're ultimately do you see this going or are you just having a ton of fun in the moment in really just trying to build your affiliate marketing business and focus on that exclusively right

Ebony: now? I'm both really having a blast. I really didn't expect it to be this fun. But I am in this for the long haul.

Dave:  That's always a plus. Because sometimes you can make some money or whatever, and hate it. When I hate. You'd be like but you'd be like the money is good, but the money is good.

Ebony: We were waiting tables. I didn't particularly care for waiting tables, a very thankless job, but it was good. I basically got paid every single day and cash, you know, and you have regulars that come back to see you and you know, so you know you go to work and you almost turn into you put on the work personality and you shift into gumbo when you get to work and that's what you do. But it doesn't always mean that you just love it like that. But what I'm doing now, work in my own business, from the training that I've gotten from legendary putting it into action every single day, coming up with new ideas, fresh ideas, and just having fun with it being myself and just going forward. You know, it sounds crazy. It's like okay, whatever somebody's gonna like it. I put it out there anyway. So I'm happy to be doing this work and I want to do it as long as I can do it forever, you know, until it's over.

Dave:  And you never really complete you. You really do. Seems like you understand that. What you have to say has value even if it's not the most expertise 10 years into it. You're not comparing yourself to somebody who's also has knowledge and information and saying I'm better than or less than you're just like, hey, I know some stuff. I've taken some training, I've put it into action. And you know what, I'm qualified to sit here and teach you at least how to get started. It sounds like you're really only in that mentality.

Ebony: Yes, because I feel like the way that our brains are made. I mean we have the capacity to learn more, and to put that into practice once we learn it. So the education is what you get first. So when you do something new, maybe you've never done anything working for yourself before. Well, you get training on how to do that. And then you are taught how to put that into practice every day inside your business. And so I'm just here to teach people how to do it, you know, show them there's a way out. I know for a fact because I did it. I got out and this is what I'm doing now. So if you want to get out to join me, let's go out. I'll help you out. And that's really the attitude a lot of people have. They don't want to wait tables the rest of their life or they don't want to, you know, work for someone else the rest of their life, but it is what they feel like they don't have a choice right now. And so just want to let them know you got a choice. There's something else you could be doing that you could love more than you love any other job. And it doesn't even feel like a job. It just feels like you're just having fun. So

Dave:  like you're playing around on social media all day. Yeah. What you're doing anyways, which is doing anyways come on out. Now you are the only reason why you have a job. So you can try to get somebody to you to be on social media. You know if we're on it, let's just stop all trying to be like each other and I'M trying to build a business and I'm trying to be this professional. You ain't trying to be no professional you're trying to sit on social media all day. Like you want to sit in the house. You don't want to get dressed. You don't want to leave the house. You don't want to pull up your computer if you don't have to. So it's about honesty, right? It's about

Ebony: like, do you want to sit and have your pajamas on and just make little videos all day? Sure. For sure. You what happens when that

Dave:  You should come out with a headline in a sales video. That's like I'm going to teach you how to be like a playful, childlike sitting around in your spouse is going to start trying to put you on a screen time locked down as you're messing around on social media inside your house all day long type of build a business. One of the richest people in this world or at least not the richest but the people who are making the most money in entertainment and in content creation podcasting YouTubing I mean even shows I mean, I like that squid games, you know, movie that came in and that was the only series in 2021 that like was going crazy amongst a lot of my friends and it was a highlight and it was really out there. And here's my point is that in 2021 It's the crazy stuff that's making money. It's almost like human beings' tolerance has gotten so high that anything that isn't so real and so potent has galvanized them almost there. We're almost like we're immune to you know, because there's so much stimuli. There's so much violence, there's so much you know, we're scrolling fast things are happening. We want it instantly. And so, if that's what the entire human race wants, will it only make sense that those of us who are willing to go on video and say, you know, you want to sit here and stare at your phone all day? Here I am. And why don't we tell you how to get richer. Get your shitty little baby to sleep through the night or you know, whatever it is right? It's like a human race just stares at their phones all day. Why shouldn't we be there in our home? Telling them information that maybe will be useful to them and selling it to them? It only makes sense to me but it is a wild world we live in.

Ebony: Who would have known that it will go this way. But it's this way and it's here to stay. It is only going to get bigger and more and better. So I'm just happy to be at the at the beginning of it riding the wave all the way

Dave: It really is your your see you're saying a lot of really important things and your mindset is so right and it's so in the right place because this is the beginning i get i laugh i don't get aggravated or try to talk people out of it because that's just a waste of my time at this point. If you think it's saturated or oh my gosh, I mean, what do you think we're going back to IOUs we're gonna go back to writing checks people, what do you think? All the sudden the world's going to wake up one day and say I don't want to, you know, run my entire life from a little device that I get to carry around the entire world. Do you think we're going to wake up one day and say no, let's go back to having a frickin pigeon fly in my letters across the country. I mean, we're not going backwards people you know, it's like the technology's only gonna get to a place to where you don't even have to hold the thing in five years. It just pops out of your glasses and you I mean, I don't know where we're going. But we are at the beginning.

Ebony: It's gonna be digital, it's going to be technology. We do know that.

Dave:  Yeah. So you're here for the ride is what you're saying. You don't know where you're going. You don't care where you're going. You just know that you want to be where it's going. Where things money, attention is going.

Ebony: Yes, yes. So it's monetizing it all the way all the way through to the end. I'm on the train.

Dave:  It's just being honest about what you want and what you're trying to do and what we are doing out here. What are we doing? Are we Yes, I mean, you know, legendary, and what we're doing is, is, gosh, we could maybe get accredited one day and just stand along all these other people and just act like Hello. They're the University of legend. I don't know, but I just rather teach people fast. ins with simple ways in where because, because if let me just tell you this. If getting money doing whatever you're doing is hard. It's old. It's antiquated. It's because you shouldn't be doing it that way anymore. Getting money should be simple. It should be. It should not be complicated. It should be clear about how, you know, if you're you got to go like some of these jobs, you got to I mean, it's just it's it's you know, getting a paycheck nowadays at some jobs is, it is weird. It's hard. It's like you said about getting a job. Yeah, getting the job and then you know, I mean you know, they're they're anyways, it's just there's a lot of there's a lot of industry that's antiquated. There's a lot of industries that are antiquated, and it's going to be difficult to make money in those industries. It doesn't matter. Even as they try to evolve technology, it's going to be difficult for you if you're in retail. For example, if you've always been in retail, it's going to be difficult for you to evolve and continue to make more and more in the industry. Why is it chitin yo ass out?

Ebony: They couldn't do that and I did retail for a while too. I've been all over the place. So it's one of those things you know, they start cutting back when you first want to go and you think I brought in, you know, the most sales last month. What do you mean, I'm the first one to go? Dave:  Whenever I'm shopping from their apps, and they're, you know, my wife and I get cars anymore. Well, my wife and I just went shopping today and she made a comment she said, you know gosh, it's almost I almost enjoy getting stuff shipped and trying it on at home and they make it so easy to ship it back. So, you know, my mom sold shoes for many decades. You know, I have a lot of friends and family. I grew up seeing them working in retail and so forth. I mean, it's just not it's not, you know, that's an example of an antiquated industry. I think. I think, you know, I think unfortunately, I don't think waiting tables or the service industry will ever be an antiquated industry. But I mean, we already see signs of automation in those places. When you sit down you can order on your own. You can pay on your own. I mean, there's signs of automation. And you know, I don't think you know, my wife and I just went on our anniversary dinner to one of our favorite restaurants in Miami and you know, there were lots of people serving us. I don't think that will ever go away for that style of restaurant. I don't need you serving me at a place that I just want to get in and out. You know, I mean, like, I don't need to. So I would rather use a machine and that's not to say that I want people to not have a job. I'm just being honest with my personal preference. Yeah. So we have to make sure that the industry that we're going into is not antiquated and I think that and be real clear about it. It's hard when we're young, but my wife went into, you know, the social working industry. Why? Well, I mean, ultimately, she had a heart for that. It sounded like a meaningful career. And it was until we got serious and then wanted to grow a family and realized, well, gosh, this is not going to get us very far. You're whatever you're making and this was before I was we were together making more money in our business. She had to quit working that job. I mean, it didn't make sense anymore. You know, it didn't make sense anymore, because the pay wasn't The pay wasn't there. So, I mean, at least let's be eyes wide open that if we go into a specific industry, it can't be about the money motivated at all or your or you even need there's a lot of arguments right now about what is a living wage. A lot of outrage right now about the living wage isn't $15 an hour, which has been what everybody's fighting for, or is it $25 An hour because of inflation , you know what I mean? Minimum and I've got even buddies who want minimum wage wage to be raised and they want that 15 an hour. They're offering 15 hours. I said, Hey, homie, that ain't gonna cut it for a lot of people. The reason why nobody responds to your post is because ain't enough any more. So maybe back

Ebony: in the 80s or 90s, it would have been okay, but 2022 is just not you may have that and you're just barely getting by. And so that's actually when I'm on camera and I'm making my videos. I try to be as real as I possibly can be, because I've been there. I've been there so I know what it's like to be working as hard as you possibly can. And it just doesn't reflect in your paycheck. 

Dave:  Once you're away from your family all day long. 

Ebony: Exactly. Yeah, to hear. Yeah, I used to do 10 hour days waiting tables. So I will be going all day and when I come home my husband wants some dinner so we feel something together real quick. We've got a little bit of time together and it's time to go to bed and do it all over again. 

Dave:  I'm gonna do all that to possibly contact who knows what out in the open air because who knows what the hell's going on out there. I'm no scientist, but let me tell you some main ad and up here then the risk reward doesn't seem like it makes sense for me. You know what I mean? To go out and leave my house for $15 an hour. You know, it's really in the service industry. It's even less than that, isn't it? Because they don't have to pay you you rely on tips. And then you get these my wife and I were just outraged. Just thinking about bad tempers we were talking about it.

Ebony: Has a special place in my heart too. Yeah, the bad tip. So this is pretty bad. I'm just so glad I found Legendary because with the training I've been given and learning it and then putting it into action. 

Dave:  So I want to do a follow up with you and I want to signal my team or everybody to follow up and get something scheduled. Maybe in 45 days we will bring you back in. I want to talk about Pinterest with you. And it looks like you're doing some Pinterest stuff. And that's really exciting. I mean, you're also doing tick tock which we've got your tick tock you know ebony brown hustle if you're listening to Vinnie brown hustle spelled just like it sounds. But you're also doing you're also doing Pinterest. Let's give the people one tip on each platform. And then we'll bring you back for round two. Let's start with tick tock. Then we'll go to Instagram then we'll go to Pinterest.

Ebony: Post every single day on TikTok. Make up how many?

Dave:  How many times because some people say five times a day. Some people say once a day. Are you going quantity or quality?

Ebony: I would say starting out from zero followers like I did. You need to post three times a day. You either make up some content, put it in your drafts post three times a day consistently. Once you start getting some traction you can go down to once a day but if you want to just keep exploding your views and your followers. Try to post three times a day and stay consistent with it every single day Monday, all the way to Sunday and do it every day, every day.

Dave:  So these are folks how to get started which is what most people need even though so many of us go through training and we still are like what's the first step but it's not because the training doesn't tell you the first step it's just because that's human nature. So don't don't don't feel like it's just getting started. Sometimes the best way to go in the polls is belly flopping and now you're in. Oh, let's go to Instagram. Give us one nugget there that has really helped you.

Ebony: So Instagram is more of a nurturing platform. So you want to also be posting at least once a day. It's good to post your stories and let the people see you. You and your personal life. Maybe you're just cooking dinner. You like making delicious tacos tonight. Post every single day consistently every single day. Post on your stores every single day. Pinterest, Pinterest. Also again, I'll say it again, posting every single day on Pinterest is also one of the most important things on Pinterest, realize that it is not a social media platform. It isn't a search engine. So you want to have searchable when somebody types in the search bar they want to find you find out how to make yourself searchable and as it across all three platforms. Be consistent and show up for yourself every day. And that's it.

Dave:  And I like that perspective because it also allows you to if you're truly motivated by, I mean, you being happier and having a better life, which I think everybody is. I don't know if everybody's motivated about making everybody else happy. I mean, we are I think in some parts of our lives and now. Now it might be time to be focused on making you happy, right and building your not even building your dreams. But what do you want? What do you want to be doing? I was listening to something, a guy that was talking about how he has really gotten in shape. And he says he gives himself a he's, he has to get started and do five minutes. I have to at least get started in five minutes. And then if I get there and I don't want to continue, then I don't have to. I can stop if I get on the elliptical and I've done my five minutes and get off and I can stop but what I find is, is the majority of the time when I start something I want to continue I want to keep doing it. And so anyways, there's been a lot of things that you've said today that are helpful in helping us get started. And that is what I believe and what I've found. The number one challenge is just getting started in that it's such a simple yet complicated thing and it's even something that I'm working on and it shifted my view on how I view child development because I used to view it with my own children, specifically my five year old daughter. Well, she's riding horses right now. She needs you know to keep her in it so she can continue so she understands what commitment is so she understands what stain was something for a long time is my trend. What am I training in order to be here? I gotta be careful, right? I mean, because Stan was somewhere for a long time. 40 hours 40 weeks. We better be careful here. But instead I read something that changed the perspective that I have on her forever. And it's that what's most important for a child when they're young is to learn how to start something. So they try many different things. It's not a bad thing. It's not that they're, you know, can't stick with something. You know all the ways that we label children and try to make them as if they're doing something wrong. They're just being children. Like, she can't stick with anything. She's always she's always, you know, it's like what was wrong with me as a child learning how to get started with something. It's a skill, it's a skill and so, man, my daughter has done gymnastics. She's done horse riding and I mean we've done baseball and all this kind of stuff in the backyard. She's doing acro in dance. Baseball didn't stick but now she's getting started with baseball at school. I mean, I've just watched her get started with things and that's a skill set. And is in with you. I really just recognize that in you because you got any you got started in just that is one of the biggest challenges for people. One last piece of advice on the psychology you've laid out for us : you've got a unique psychology that I'm doing it for me and I'm showing up for me and that's how I show myself respect and have dignity. But give us another practical tip or something else about the Getting Started piece about going insane getting started or even if today somebody has you know, fumbled or procrastinate or whatever or just they've been marinate, let's not even label it. Let's not even label it negatively because maybe this is the exact time that you've needed to take. Okay? Let's not shame ourselves because we haven't got started or whatever. Well let's just say hey, you know what I took the training I'm getting started is not coming as naturally to me right now. So Ebony What do you think might be helpful for you? 

Ebony: Do you use the word procrastinate? I am a terrible procrastinator. So this is something that I have been working on. I feel like my whole life. So when I started with Legendary, I just pulled the trigger and started. I didn't let myself, I didn't allow myself to procrastinate because I realized that I have got to do something. And so when you know that in your mind, it can create a sense of urgency within yourself and within your situation. So when you rent when you realize that urgency you get started. Do not wait. Just do it. Just do it. Getting started is the hardest part. But once you get started you will see that it is not as hard as you thought it was gonna be. You have a lot in you and you just have to get started and start bringing it out. It's not the most comfortable thing because it may be something you've never done. before. Never even heard of anybody that you know, doing this. And you may feel like you're not one of those people that's going to be able to do this. You can do anything you want to do. You just have to get started. And once you do that you use the training that you've been given by legendary you put that into practice, and you just start doing it. Little by little, don't overwhelm yourself, do a little bit every day, but you get started and you remain consistent. Get started. Be consistent. Get started. With us. That's the secret sauce. Get started. Be consistent. That's it

Dave:  because you're because your customers are on in their email every day, aren't they? Every day. They're on social media every day, aren't they? Every day they take days off. Did they take days off? I doubt it. I don't there's not there's not a single day that I take a day off from I mean it it's a big deal. I mean, it's really like bringing the National Guard if we're gonna put our phone away for the day. You know what I mean? It's like we take it into Fort Knox and lock this thing up. I'm going off the grid for a day. Everybody. Let the CIA the White House. No, I won't. I will be unavailable off social media and messages. Please no. I mean, you see cats on social media. They're like, I won't be responding to messages. For the next era haven't gotten back to you the next day. It's like shit, I ain't got meglumine Six months you know these cats are apologizing for not getting back to in a day. But it's true. Your customers don't take a break. So why would you and it's so easy nowadays, to just create content, throw it up in drafts and schedule it? I mean, I don't think enough folks are working smart. I mean, this is really a business where you can work so smart and the only gift that you get from working smart is more leverage. You get more, you get more, you know, more fuel. Why? Because if you're working smart and you're getting results, your channels are going to blow up and your email list is going to grow. Your TikTok is going to grow and your YouTube videos are going to start getting recommended to more people to not even from you pushing them so it snowballs and really only positive things can happen from you getting started and, and and you know, taking action right away. It's really quite a phenomenon. You can get burnout, but it's very different from a traditional job to where you are going there and driving home and you're both mentally and physically burnout. It's somewhat difficult to get burnout on this website. You'll get bored before you get burnout and begin to self sabotage because you're bored. And that's another level of entrepreneurship we can discuss when any of you are there, because I've done that a couple of times in my career just because I was bored. So sabotage your entire business and that's going to be the next chapter of this conversation. Oh we're gonna leave that cliffhanger there. Thanks, everybody. And Ebony, you keep up the rock star effort with absolutely amazing attitude and incredible work and we'll get you scheduled for a follow up if you'd be willing to come on and keep spilling the goods. Yeah. All right. All right. Well, hey, keep up the great work and stay legendary my friend and we'll talk to you soon.

Ebony: Thank you, Dave.

Dave:  You can follow Ebony everyone on TikTok and Instagram at a very simple handle even if you're listening. @Ebonybrownhustle spelled exactly like it sounds. And you can follow me on Pinterest which maybe we can get her to come back here pretty soon and spill all her secrets about Pinterest. At ebony brown hustle, make money in marketing. Let me bring her right back in here real quick and ask her something. Is your handle ebony brown hustle on Pinterest?

Ebony: It is it is the same thing across the board

Dave:  Across the board. That consistent branding. Gotcha. All right. We'll talk to you later. She's awesome. All right, my friends. Good episode. Awesome conversation. With Ebony and go go really lift her up and show her some support. Okay. Everybody in this community has something to contribute and you know, has something to offer both to people who can potentially become customers but also to us. And I hope that I'm showing you and leading the charge by coming and learning from our own students. I mean, these are people that shouldn't be the guru and no, because I've got to learn as hard as students are. So I just want to learn from people who have taken maybe a piece of education that I've created, and maybe they've taken it and they've done something more incredible with it than I could have ever done. Don't you think I know that? Yes. So this is about really learning from each other. And it's just incredible what we can learn in 45 minutes from somebody who's recently gone through this training and applied it like that. I think what's rare, it's somebody who's done something 10 years ago. It's somebody who's recently used the same training that you're going through and applied it to get results. You heard that multiple times throughout this interview. So there's nobody better to listen to and learn from them than that person I mean, that's just my opinion, because they're succeeding right now. Right? So anyways, okay, amazing interview to go back and re-listen to as well. If you're new and you feel like maybe there were some things that slipped through the cracks there. And we'll see you all tomorrow. Same time, same place. For another episode. Be Legendary.

 

Below is the transcription for this episode:

Matt: Good morning, everybody. Happy Wednesday, April 6. Well, good morning, anybody. It's morning because I guess there's some people around the world who think it might be evening or afternoon, wherever you are, whatever time it is. Thanks for tuning in and welcome to the show. My name is Matt and I post this occasionally, here and there typically Dave is Dave sharps hosting four days a week and I host one day a week. I've been covering the first few days of this weekend. They will be back tomorrow, Thursday and Friday. We live five days a week and have been for a really long time. We go live with people who are in our community, brand new people, people who have years of experience. It's kind of a wide range of people who are just all over the place in their journey online. A lot of or I should say most of them are just discovering. Discovering the sort of business model that they like to run. They're discovering how to get traffic, things like that. So we try to unpack a little bit about how they're doing that. Before we dive in with our guests for the day. I also want to just quickly mention, you text the letters WUL  to 8132968553. We have lots of people subscribed to our text message subscription. Every single morning that we go live you'll get a text message and it's just It simply gives you a little Winky just tap right in there. Super simple. And this morning we are living with a guest. Her name is Christie and she works full time as well. She has a full time job and then also has a full time job as a mom too. And let's bring in Christie for everybody who's here. Can you give us a big round of applause in the comments and welcome to Christie. What's up?

Christy: Good morning.

Matt:  Morning. Where are you calling in from?

Christy:  From my house. From my house in Florida.

Matt: Awesome. Well, thanks for coming on the show. Tell us a little bit about how you found legendary. Tell us a little bit about how you know you're doing pretty well. Now you're earning money. This is making you money. Tell us a little bit about how you know we're working overtime hours and how this sort of supplement works. This supplemental income from your online business has sort of changed a bit about your life and I find your questionnaire answers and stuff to be really relatable. So tell us a little bit about that.

Christy: Yes, absolutely. So I used to work 50 plus hours a week. That includes weekends. So Saturday and Sunday. And then like you mentioned I'm a mom of a one year old son. So 50 plus hours for me it's a lot of hours, maybe for some people it's not like that, that much of hours but it is a lot for me. But I never got to see my son because I had to leave for work really early. He's still asleep. And then by the time I got home, it was time for him to go to that so I never really got to see him and then I feel like I miss out a lot. And this is growing so much so fast and then I just want to be there you know, like experienced the whole thing and then I was actually on Tik Tok. I came across a legend on Tik Tok and I feel just like most people, I was skeptical at first I told my husband. He was skeptical at first, but I did my research. I did my research before I finally decided to start and I read a lot of good things about legendary from people's reviews and then I went to the website and there's just a lot of good, convincing information. So I finally decided to do the course. And by that I mean, it changed my life. Like right now I am able to like transition to work less hours to just 40 hours and it just changed my life in a way that I I don't have to worry about not making enough anymore and yes, I still work full time I still work my nine to five job but that's the job that I choose. Not the one that I feel trapped in so.

Matt: Super cool. I love it. And as you're sort of building out it will take us back to the you know, the moment you find legendary and you purchase it you start to get in the training. What's your thoughts as you're going through the challenge Are you like wow this is really cool Are you like I don't know if I can do this like

Christy:  I'm really grateful like I'm extremely benefited by it. It's really resourceful. So what I remember is what really got my attention. So when I did my research, like I said I saw a lot of good reviews about it. And then when I actually went to the website, I liked the fact that the emphasis is on. It's not like it's not like oh, it's easy, you know, like take this course and then you'll be successful. I believe you'll be able to do this no like the emphasis is on this course as it will be helpful to you. If you put in the work like if you're not if you don't want to put in the work. If you don't want to do that then don't take the course and that what really got me is knowing that he has the course will be helpful and it is really helpful like I started with zero knowledge and then and then I learned everything. I'm really thankful but the fact that I like most of the contribution is from me putting what I learn into action that is what really got me by and the course is really really helpful like it's so structured. It's literally it can be a little overwhelming at first by yeah but as I go like it starts to make more sense. And it's great.

Matt: Super cool. Did you when you got started so have you ever really liked doing content creation at all before like, what was your social media life like before this?

Christy:  Um, I like to not really No, I mean, I like to pose like something like random fun, but I never really like creating content like seriously.

Matt  Yeah, like it's what did you find? It easy or was it hard or like

Christy:  it's hard and easy at the same time. Like in my mind, I was just just enjoying the process like I don't need to stress out about it. Like you're not wasting your time you're learning might as well have fun with that. So yeah, that's what I've been doing just to enjoy the process. And just have fun. That's cool.

Matt: That's cool. So you've got what you have on Tik Tok? No, like 8000 followers. When was when you first started creating videos and what's how many like Do you have a set amount that you post or like what's your How do you go about the content creation?

Christy:  Yeah, so my first Tik Tok toe video I posted back in December. 2021. So in my mind, like, I'm gonna try my best to stay consistent, but I don't want to stress about it. Like I feel like part of the learning like don't stress about it, just enjoy the process. So my goal is to just stay consistent. Like if I could only post like two or three times a week, as long as I stay consistent, then it's fine for me. I think in the beginning, I was able to post like, I think two or three videos a day, but now I think I do like at least once a day.

Matt  Okay. Cool. I like that routine of like, once a day. Sometimes people are like, I post like, eight times a day and I'm like, dude, like,

Christy:, if I could do it, I would like yeah, that's really impressive. Like I would do it if I could, but

Matt  yeah, but I've also been telling people I think it's really important to make the pieces of content that you're putting out like to make them quality, rather than just non stop like just posting garbage. You know,

Christy:  right. Yeah, no, that's true. Be like even if I don't know what to pose like, I would go back to my comment section and then because like at one point, I get like multiple comments and then I try I will try my best to answer all of their questions so that I would go back and then if I can make a video out of it, I will. Or just like if I don't know what to post, I would be like, Hey, if you have any questions, let me know. Email me and just try to be helpful, like, yes, you're right. Like it's quality over quantity. Right? So just provide value, and all that good stuff.

Matt: Yeah, totally. I feel like you're from a content perspective. It looks really good. Like the quality is really good. And it to me, the reason I was asking about like, you know, did you find it hard or whatever it seems like you kind of jumped in right away and it was just kind of like you're off and running but from your first content videos, to now I definitely see an improvement to like, it's it's definitely you can see how over time you've started to learn and adapt and like feel out the algorithm a little bit more. That makes sense. What um, what are you on any sort of are you on any other platforms at all? Have you heard of any other platforms?

Christy:  Just Tik Tok for now. Wow.

Matt  Cool. Mastering Tik Tok. I like it. Um, and then, over time, do you feel like what's sort of the bigger picture like are you gonna? Are you going to stay in this job that you're currently in for a while until you sort of prove the concept bigger with more income? Are you going to build out on other social platforms like where do you see this going? I'm so curious.

Christy:  Right? So right now, I've been enjoying Tik Tok. I will want to do Instagram eventually. I will have to like to learn or I might as well just do it. We'll see. But yeah, so right now Tik Tok. The next step that I would take is probably I would take it to Instagram. Cool. That's the plan and then just, you know, build like, build another community, a great community on Instagram.

Matt  Yeah, yeah. You know what? I've been telling everybody this for the last couple of weeks on our Blueprints, training and on these lives. You know, when you go and do that, make sure that you don't miss out on Facebook reels also. Those are the amount of energy and sort of algorithm power that Facebook is putting into Rails right now. Is, is getting close to I think is getting close to what Tik Tok is that I don't think any site has really gotten super close, but I think that the amount of views and people following Facebook fan pages right now is something I haven't really seen since like 2010 or something like a long time back. Back when Facebook fan pages were a thing. And then and then maybe five years ago or so, Facebook, maybe four or five years ago, Facebook made this change, where they basically said we're not going to give any organic reach to our Facebook fan page. It's all going to be groups. And they're kind of backtracking now and realizing that was a mistake and because now everybody's on Tik Tok because it's the only place you can post organic content and grow a business. Yeah.

Christy:  Great.

Matt  Yeah, but don't you know if I were you Yeah, look into Instagram but also make sure that you know, cuz you can post things to Instagram that also go to your Facebook and it just connects directly over to your Facebook. So like just when you do that, it would be crazy to not also have your Facebook fan page set up so you can start growing that day because that's the beauty about the beauty about Facebook. If I can just rant for a second the beauty about Facebook is there's a lot to hate about Facebook. First of all, I know a lot of things about Facebook but the beauty about Facebook is that it's a storytelling platform, right. So the level to which you can engage is much broader. You can post photos, you can post long, written posts that are basically blog posts. You can post images, videos, all kinds of stuff. On different platforms and stuff like that. So yeah, it's it's yeah, it's just super, super powerful. And I think it seems like it's over the last 30 days. It's really been on the up and up and I'm telling everybody you know you should be omnipresent when you're creating your videos. You should be honest ceramiche Man, you already know this but yeah, so cool. This is awesome in your content creation and everything and you've got your side job like how are you finding that time? I'm mostly curious how you're finding the time for this like, Do you Do you now work typically like 40 hours a week and you come home afterwards and do it in the evening after the baby sleeps or like what? What does a typical day look like? This is crazy.

Christy: Yes. So after work, I would guess. Well, I do most of my work on the weekend. Like I said, work by it's just like one to two hours a day, sometimes less just to. Well, I check my email every day. But, like, on the weekend, I would just check my finals. And my email is to see if I need some improvement. I'm going to come up with a marketing strategy like a content strategy. I also record most of my content like on the weekend. So yeah, but yeah, it only takes like one to two hours. A day, sometimes less. And then yeah, after work. Now that I work like 40 hours, only 40 hours a week. I have a lot of free time. I mean, I come from working with people's hours. So anyways,

Matt  it's just funny because like, you know, I hear people all the time are like well, I've got a full time job or you know, 38 to 40 hours a week and I just don't have any time and you're like, Yeah, everything's like perspective.

Christy:  Yeah, no, I really love my job like I do. That's why I'm so thankful for the Corps from like, the fact that you know, I'm like at this point because like I said, like it's the job that I choose like it's great. It's like having an in house daycare for my son. So yeah, like being able to like transition. So like, I'm really grateful that after work, I would just respond to email and basically I'm trying to get back to people who ask me questions as soon as possible.

Matt: Yeah, that makes sense. And doing the content on the weekends makes a lot of sense, too. Because do you like batch content when you do that?

Christy: Yeah. I tried to do that. Yes. Nice.

Matt: Yeah. I feel like you know, batching maybe like five to 10 videos, and then you can post them over the course of the week which just makes your job and life a little bit easier. Have you ever played around with posting it at different times throughout the day? Do you have a time that you post that works best?

Christy: Yes, I do. But like even then. Even then it's not always 100% guaranteed like during this time yesterday it performed really well doesn't mean that it's gonna perform well for today or like the same day next week. So right now, yes, I used to have a specific time, okay, I have to post at this time, but now I just like whenever I have time, I'll just post it like I don't really care. Like I mean, I'm not gonna post at two o'clock in the morning. I feel like that's silly by you know, like, lunchtime afterward, just whenever I can. Yes. I don't really.

Matt: Yeah, it's just fascinating. I've had people from like, I've had people on the East Coast tell me that posting like, around nine or 10 pm has worked good for them. And then I've had other people who post like around then tell me you know, I didn't get any traction until I posted at like 6am. And for some reason I posted at 6am. And it just sort of like, take that in. And I just went super viral.

Christy:  It's just funny like with Tik Tok. I feel like how you say it, like sometimes I don't think it Matters what time like I used to think that it matters, but I don't think it matters anymore. Because let's say that you post at seven o'clock and then your views are low. And then at 11 o'clock, it would get like so many views so I don't think the time matters as much as the content that you post. Bingo. Yeah. Yeah, don't stress about it. Like for any of you watching, like don't stress about when to post, just focus on posting good quality content.

Matt: You just did. You just yeah, you just did something that I really like every week with people on webinars on our training webinars. I'm always asking these questions. And then I just did that dumb thing where I'm like, Well, what about the time that you post and you're like, Dude, it's you just did exactly that. It's dude, it's not the time that you versus the content that you pose. And it's so true, because there's people who asked me if this happens with hashtags. How many hashtags Should I post? Which hashtags? Should I post one hashtag and 10 hashtags? What should I do? And it's like, dude, like, videos could go viral with zero hashtags, like no hashtags at all. If the contents are amazing and you've got a great hook, the first three seconds, you've got a really compelling like, sort of quick moving video and a good call to action, or just things and then it starts over quickly. It can absolutely go viral fast, and basically all that other stuff doesn't even really matter. In fact, I recently saw this guy, you know, because people talk a lot about how hashtags put you into the right sort of place or, you know, whatever a topic and and, and, and I've seen multiple people in the last couple of weeks as you know, I stopped using hashtags because it helps me get more exposure. It helps me dive outside of this small little niche, make money online and actually new people are discovering me again. Fascinating. Yeah. Do you typically use just like a couple hashtags? Is that your strategy?

Christy: Yes. Just throwing. Yeah, I mean, you don't want to use a random hashtag you want to like, you want to make it as relatable as possible to your content. Yeah, you can't and then I wouldn't like coffee to use the same exact hashtag in the same order. I would Yeah, like, make it as relatable as possible.

Matt  Yeah, the more that you the more that you just use the same thing, same same caption and hashtags and stuff there their platform is going to look at your profile and be like, hey, something's a little bit fishy

Christy:  here.

Matt: Well, cool. This is awesome. Congrats on all of your success and see you Oh, yeah, okay. 8400 Yeah. Was it Oh, yeah. I was just saying congrats on all of your success. And if there's people out here who are watching, listening, tuned in. For those people who are maybe hesitant, they're going to set up their Tik Tok or their Instagram or their Facebook or YouTube or something. This week, and they're a little hesitant or something. What advice would you give them? What would you say to them? They're, they're nervous, and they're just like, they're feeling like geez, I don't know if I can do this.

Christy:  Um, so first of all adults press out about it. And during the process, have fun. Believe that you can do anything you can be whatever you set your mind to. Like I had several people email me, and then typically they would start with like they would give me like a little bit of their background like, Hey, I'm a mom are like, let's say for example, I'm a student, I'm trying to like they have my student loan. So can you help me with this? You know, affiliate marketing business and then what I always tell them is that, yes, you are more than capable of making it happen. You can do anything, you can do anything. You set your mind to set a goal. Stay focused on that goal. Stay consistent, put in the work and you will be doing just fine. Results will come and then I will be a beginner myself. And it's really hard because you want to see results right away. You want to see big results right away. Like I remember when I first started, I have this goal, like you know, a big goal. I won big results already. But over time I learned to just celebrate the small victory. You're new to it. Enjoy the process. Have fun, celebrate that. That first first email that you got your first lead like your first sale like my first commission. It's just like it's a really small commission, but I was so happy because it means that it works like you know, like until a beginner and it works and um, yeah, just celebrate the small picture victory and then just know that everyone's journey is different. And yeah, so yeah, and then I was gonna mention something about and then the thing about the course. The thing that I love about the course is that you can find answers like it has answers for everybody. It has training like legendary is there. No matter where you are on your online business journey, whether you're a beginner, whether you did something in the past, and you were really successful, and then you want to try again, like legendary has all the answer. I feel like for me, personally, that I think, Oh, that's cool. Yeah,

Matt  yeah, I feel like between Yeah, that's really well set between the training and then just the people that you connect to and are in the community. That's, I think everybody who comes on the show says, you know, the people here, and the people around are so helpful. Oh, that's really cool. Thank you. For that word of inspiration. That's really cool. And I also you know, I also just wanted to say for everybody who's listening or watching, you know, Chrissy did this, when she was working like 50 hour weeks and had a kid at the time under one right they were like six months or something. I mean, it's funny because there's so many differences and I don't, I don't know if excuses are the right thing, but there's maybe it is the right word, I don't know. But I like to think of it just more as like stories we tell ourselves in our head and we tell ourselves this story of like, Oh, I just don't have enough time or oh, you know, because we don't want to make our spouse mad or we don't want to take up time, you know, that we have to spend with friends or something but the truth is, is if you want something bad enough, I think like to get proof of this. It's like if you want something bad enough, you'll set up boundaries. And you'll say hey, this matters to me. And this could be a lot of things in life, relationships, Online Business, Education, whatever it is, but I think you know, what I took away today was you know, in the midst of a pretty hectic chaotic life, I would guess. You've got a lot going on and you found time so you didn't find time you made time. You made the time by setting hard boundaries. And and you went after and did it and and I feel like you're just getting started to your contents like going up. You're getting tons of leads. You're making sales, your incomes are growing month by month. over month so you're just crushing so well done and congrats on the success any final words? No.

Christy:  Yeah, just give any of you watching this keep crushing it like I said, just enjoy the process and yes, make the time to make it change in your life because your life will change. And you have that chance to make a change in your life. Take that chance and just just go for it. Just do it.

Matt: Super cool. I love it. Thanks so much. Christy I'll put up your TikTok so people can follow you and thanks again. Yeah, thank you. Yeah. All right. Here is Christy’s TikTok you can follow her at @christy.cdj and go follow her and watch some of her content. There's some really impressive, like viral videos that she's had that you know, when I watched them I thought there was interesting little algo the algorithm things that she's done in her videos that I think you could take away a tip or two from for everybody who's watching listening, make sure to go give her a follow and just give her a little shout out. Just say I found you on wakeup legendary and let her know what was inspiring to you. And someday you'll be on this show and Christy will be watching and then she'll go follow you. For everybody. Have a good rest of your Wednesday. Dave. We'll be back tomorrow, Thursday and Friday. For more wakeup legendary so make sure you tune in. We'll see you back here tomorrow on Thursday. Peace Out

Below is the transcription for this episode:

 

 

Dave: Now we've had contractors, my friends, we've had attorneys, we've had doctors, we've had cashiers, we've had stay at home moms and dads. And this morning, we had the pleasure of meeting a machinist who has grown his business Tik Tok profile, I believe to 29,000 followers. I mean, I'm starting to really believe that it doesn't matter where you come from or what skills you had before you got here, you can do this if you really apply yourself. Let's hear how Eric did it. Welcome to the show, brother. Thanks, brother. How are you man?

Eric: I'm doing very well. How are you? 

Dave: I'm good. I'm good. And I'm interested to hear about your story and what brought you from knowing the world in the trade of machining. Now online marketing seems like quite the opposite end of the spectrum there.

Eric: Absolutely. Well, through various moves and I mean, literal moves. My wife and I have put ourselves in a position where we're pretty much debt free. And we've been able to keep her as a stay at home mom. Last year we moved to Sioux Sainte Marie. Here we are about seven hours away from where we lived. And I got a job in a machine shop and was not afraid to say at 26 bucks an hour, which is not phenomenal. But when we moved here, it took care of our household needs. And in that year with the not to suppose that 5.7% that people are talking about but with the way inflation has truthfully gone with the price of gas, almost doubling groceries, everything that didn't cut it, so I had to look for something online to make ends meet. And that's where we're at right now.

Dave: You know, it's funny when I first started being a basically an eighth grade dropout, but I officially didn't make it to ninth my vocabulary was rather small and I thought that making the ends meet was you're so poor, you had to go to the grocery store and you can only afford to buy the ends of the meat. You couldn't get in the middle of man Dave , it's embarrassing. But so, um, you know, what have you discovered? Have you discovered that this is something that you want to continue to do? Part time full time as a phase to get through this situation that we're in right now. Talk to us. About what's different now and how do you see things moving forward? Well,

Eric: I'm gonna go way back in history and be extremely brief here. But I remember geez, I would say 25 years ago, I was in the like, I was involved with Amway. I've always been looking for something to do at home but never really been successful with it. Until I found it legendary , but I've always had that passion to be a stay at home dad and finally, it's coming about now with four kids, three of them still at home. I'm not there yet. But that's still so this is not a phase or anything like that. This is something where it's like alright, I'd love to go through the kitchen, grab my coffee on the way down to the office. That's my commute. And, you know, do about two to three hours of work and then have the rest of the day to spend with my family.

Dave: It's my commute right here and I'm blessed enough and lucky enough right here to have my wonderful wife. Bring a cup of coffee.

Eric: Right now my wife has taken her mom out grocery shopping so she's not home.

Dave:That's very sweet of her. It is a beautiful thing, you know, to be able to stare at your wife all day long. I just, you know I mean, I mean I just love it. I love it. I love this. I love this line of work. You know what I mean? You're probably annoying to her quite often. I mean, chasing around the house. She's probably wishing that I did have it as something different. So awesome, man. So how did you get it, you know? How are you doing so well on Tik Tok that looks like you've kind of planted your flag there. At least you're focusing there. Or you have been focusing there. Or I don't know how to tell the story. I mean, did you have a video that went viral? Or tell us how the journeys have been since you put the rubber to the road?

Eric: Here's the thing and to be honest with you, I don't know how, like one of my videos, hit 1.3. It might even be at 1.4 million views right now. And you can ask why my wife drove her nuts for about four or five days because I kept getting comment after comment after comment. And I'd be spending time just trying to respond to all those comments because people were asking me how to do it. But if you look at that video, I mean, I've tried trending sounds, I've tried trending effects, you name it, but that video was me standing in front of a 12 foot snowbank. I gave a 10 second little speech and I said if you want to know how to ask me how I comment, it went nuts. And I find that those videos are just a quick little blurb, nothing trending. I might use a trending sound here and there. Nothing trending but the ones where it's just me speaking, telling people about what I do and how they can do the same thing online. Those are the ones that are working.

Dave: Yeah. And have you tried to recreate sort of that same video and then not worked because there I the reason why I'm asking is because I feel like people are always looking for an exact you know, if I do this exactly. It's gonna work and it doesn't now, there's something wrong with me, or it's not going to work for me or I knew it so I just wonder if you could, you know, have you done Have you tried to recreate it? It didn't work? What do you know? What can you tell us about that? 

Eric: A week and a half, two weeks later, and I only got 10,000 views on it. Right? And so it's I think it's the most important thing that I find. And it's the same as with you, what you teach in the 15 Day Challenge and then the other programs that you go through we go through it's just relate to people's pain relate to people story. Yeah, and that's that's what I try and do that that's and I'm sure you know this.  So that's the majority of my videos relating to 40 plus, that have absolutely nothing ready for retirement and they need to do something. So and then that's it. That's, I don't know what else to say on that one.

Dave: It's well put because you've got a message. You've got to go in . I think it's really important to take away from this conversation this morning that you really do have a message and it's to a specific audience. And if it relates to your life, you're able to tie it back to your life and that's what I've been able to do over the last decade in this industry. It was never really any. It was never really any formal marketing skills that that I can point back to and say it was that skill of running paid ads, or or it's never been that for me. It's always been exactly what you just outlined that it's made me successful that I have a message. It's for a specific audience and it ties back to my story. So I can really pull passion. I can pull authenticity and I can speak from experience. I am talking to people who don't like their job, don't have enough money, and don't have enough time with their family. Too much pain too much, you know, in all the pains of sitting in traffic and all those things that we all are familiar with. And and and I've not deviated from that in over 10 years. I've never come out with fitness training or with another message, you know, in and that's good news for all of you. Because the message has always been the same. It'll make money out like if that's the niche that you decide to go into the business, online marketing makes money online, the message has never been this different. It's never been different through recessions, crazy economies. I mean, you just take little tidbits like I've done recently. Maybe you guys have heard me say hey, do you want to never ensure that you're never deemed non essential? Do you want to take control over your future and not put it in a boss or a President's hands? So I'm taking from a current event and I'm putting I'm putting pressure on the lack of money and the lack of time and the lack of just, you know, the pain of getting up and leaving family and not coming home until late never changed and I just want to want to want to point that out because what you're doing really is quote the secret, you know, not focusing on trying to copy people and then get mad that you don't get that that same result or whatever. But you have a message for an audience and it's tied to your story. Absolutely. And it's reaching people right? It resonates with people because you're not talking about mansions and Ferraris. You're not talking about things that people can't relate to sure they want but they can't relate to that. You're talking about things they can understand the pain of inflation, the pain of trying to really decide, do you want to buy groceries or do you want to put gas in your tank?

Eric: That's exactly that's actually one of the was one of my posts. You know, I said I'm not talking about Ferraris, Lamborghinis, mansions, yachts , I'm talking about having a full fridge and pantry, not worrying about putting gas in the car. And I related that to a couple of weeks ago, we went down south to visit one of my daughters for her birthday. That was an eight hour trip. And I relayed that to the fact that I didn't worry about the tank of gas that I put in the car for that trip. Yeah, right. Yeah. A tank of gas for a little four cylinder nowadays is 100 bucks, dude.

Dave: That's crazy. I was saying that is crazy because I mean my car which is an eight cylinder and has got a big gas tank is what used to be $100. So yeah, it's like people just keep getting pummeled with what happened with the illness. With what happened now with inflation, with what's happening with war, with what's happening with all these things, people feel like they're not understood. People feel like they're being left behind. People feel like nobody cares about them. So when you come along, here's the other thing. I think, if we go deeper into the psychology of like a human and how they respond to people marketing, a human wants to be understood. That's it. Damn sure. Don't feel like their boss understands them because the boss didn't get back about them. The boss just says I don't care about your family. Beyond Time. You know if you're not a buyer your ass and I'll find somebody else to come in and replace you. I don't understand you. And I don't care about you for cheaper. Yeah. The world they don't feel like the world or or politicians or anybody else understands them. Now. You know, they're probably feeling misunderstood by friends and family and they've not even started their business yet. They're in for it right there. It's a real treat. But they're feeling misunderstood and they're feeling unseen in their feeling like nobody gets the pain and the pressure that they feel if you're looking at a frickin Tik Tok video. And they feel like this guy understands me. Yep, under not talk about shit that I can't relate to Lambos and all this bullshit but he understands me talking about traffic. He's talking about inflation. And he's talking about the idea of not having to choose between groceries and filling my pantry. Yeah, and that resonates with people, man, that's the message. That's the message. You know? Good for you, man. If you know, what you're doing is you're also being real and authentic. And I think this is what I can get on board with by being authentic. And I think we'll get a little confused about this. All you gotta do is be authentic and be yourself in your videos. Well, fuck. I know a lot of people who are train wrecks so you might not want to be like your life is your emotionally volatile or maybe you shouldn't just we don't want to go on and just spill our problems and just be just right. We want to be careful. Yeah, we have to make it about other people. And we have to be the leader that at least seems like you know where you're going. Because if you don't have that confidence and you're not, you know you're not. You don't seem like you know where you're going then people are not going to, they're not going to follow, but I really think that the authenticity of your talking about your life. Yeah. In telling your story of the retirement piece is something that I just I think I hope is that a lot of us can learn from that this morning. What is coming up for you right now and what else is on your head and heart for us to know and learn from you this morning?

Eric: Well, one of the things and actually I was just scripting out a Tik Tok message and this was going to be a bit of a longer one. Because one of the things that I've noticed about a lot of the posts that are coming out on Tik Tok is they're talking about making money online and people think that you have to focus on the make money online niche. Well, I'm helping a guy right now in Manitoba, set up a funnel. Like he's going through the 15 day builds a business builder challenge and he's setting up a funnel in the automotive industry. He has absolutely no passion in showing others how to make money online. And I think you know, there's so much focus not not only in the legendary community but I mean throughout the entire niche on your very why this program and we'll teach you how to sell this program. I'm helping this guy in as I said in Manitoba, set up a funnel with I don't know if you know, like I'm a car buff. I don't know if you've seen my profile picture. It's my trans-am. And I'm helping him set up a funnel with Summit Racing. It's an online aftermarket parts company. I'm setting one up myself because that's going to be one of my income streams in Africa. Now this fellow lives in Nigeria he didn't have access to legendary in Nigeria, but I helped him set up a funnel in the housing industry. It doesn't have to be the make money online niche and that's one of the things that I think people are getting away from. Why did I choose this niche? Because I love seeing people get their first bonus check. I love seeing people reach their first milestone that to me is exciting. That is like I got so overjoyed with that one when a fellow in Africa created the funnel. I asked him for the link and I went through and I tested it out with him. It worked. He was so overjoyed. Now he's on Tik Tok going through and figuring out how he can start marketing what he's passionate about.

Dave: I mean, you're I couldn't agree with you more. I mean, I think a lot of people get into the make money online niche in this community specifically and even decided to promote legendary because they see other people doing it and it's it's it's it's monkey see monkey do and that's not particularly a bad thing at the beginning. Right because we can see we can watch like, like a baby does watch somebody. Oh, they're walking, that's what I did. I was a baby when I first came into this industry and I literally just watched what other people were doing like many of us do and went through a few courses and here I am. But you're right. There's a lot of different niches there's a lot of different. We don't force anybody to buy our courses or products if they want to be an affiliate and if they buy our courses or products, they're not forced to be an affiliate. I mean, that's a personal choice that everybody makes. And, and, and what I find is that oftentimes people start in this niche, and then they branch out or they may kind of decide, you know, like, I really do have a lot of knowledge in this particular niche over here. And so I'm going to take these skills that I've been learning and now I see how I can apply it to my existing knowledge or my existing business. You know, everybody's journeys are a little bit different but you make a great point. I have a friend that was calling me the other night and I usually don't take personal, you know, console calls from friends. I just unless they really cornered me, you know what I mean? But like, we're at a party or something, and they've just got me cornered but yeah, they have a landscaping business and I was talking to him about that. There's so many different ways that you can use both you know, this the sales funnels. in these in these in these platforms. Not even mentioning the business models of selling information, but as you mentioned, the business model of selling cars, the business model of selling any you know in the here's the other thing that we forget in the information from any one of those industries can be extracted and sold. And that's what I was trying to tell my landscaping friends the other night, I said you may think right now that you want to generate leads for your landscaping business, but when you start to see that you can package the information that you have that special and unique and then sell it to people or sell it to other landscapers or whatever. Yep, that becomes really fun too because all of a sudden your fingernails go from black.

Eric: So true. So very true.

Dave: And you know, for me that was in construction and in what do you think I would have rather gone in swinging the hammer, or I would have rather created a course for contractors on how to get more leads. Using platforms like Tik Tok using platforms like I mean everything and you guys might be saying Oh, good for you, Dave. But every single one of you has that same knowledge to go into say, Hey mister for whatever I can help you get more leads. You don't know anything more than I do.

Eric: That's exactly it. I think one person I remember way back when my wife and I were when our kids were still little. We would go out rollerblading a lot. And one person said why are you rollerblading? It's not a very effective exercise and they said it's the most effective exercise for us and they said why? And I said because we love doing it. If you don't love going to the gym, you're not going to go to the gym, you're going to get a you know you're going to get huge but if you love going to rollerblading if you love walking one person, loved Skip rope, and he he freakin danced with the rope. It was his passion. He didn't have a $55,000 home gym he had a $7 Skip rope and it doesn't matter what nice you're passionate about. That's the one that you'll be successful and because of that passion, and that's what I find.

Dave: Yeah. Yeah, I agree. I agree. I mean, there's been an argument for many years between some people about do you really need to be passionate about it to do it like because there's a lot of people and marketers who say turning your passion into profits, you know, and it's just such a kind of a headline that's buzzy and stuff like that. And then, you know, can you really make money in that niche or not? But, you know, the truth is, I believe I can get behind your statement. And here's why. Whereas I believe that before I was like, Who out? Should I really ever say that anymore? Because I mean, some niches are just really stupid to go in. Because there's no money to be negative there. You know what I mean? Like, that's my point. That's what I'm trying to say here. You know what I mean? Like if you want to pick up dog shit, I mean, you better be thinking about scalability, because if you're going to pick it up one pile at a time, you know, it's not good, hard to charge a high ticket for that. It's like well, this is a pile this is going to be $1,000 I'm sorry, to pilot really high and really deep brother. So I, you know, I think that I can get behind the statement. If I say you can literally down there take any passion that you have. If you combine it with timeless, true marketing principles like we what we teach here and if you do, you'll find out very quickly, whether that's a profitable niche or niche or not, you know, I mean, whether you can, you know, because I really do think and even as I was talking to my friends with a landscaping business, I really do think that not only a lot of the platforms and strategies apply, but also the business strategies of selling something higher ticket, the the road, the path to freedom for a small business is to have something that's a significant ticket, because otherwise you literally have to have hundreds or 1000s of customers per month. New customers have fresh blood and that's hard. It's easier for a small business to have less customers but to have higher prices, it can provide better service, it can take their time, and it just doesn't take as much to be able to get to 10000 a month which is pretty minimum for what most people need. To survive and in these days anyways. So you take a you take, you take a landscaper you take up a plumber, you put them through our 15 Day Challenge, they start to see oh wow. Here's how I can generate leads. Wow, maybe I should be collecting email addresses right? So I get to contact people when I'm low on work and I can send an email to my list of 500 people who have done work for and I can say I'm running at a 20% up, you know special or, Hey, you want to replace that sewer line or whatever I can drum up business I can communicate with people. And then so on and so forth. But it's amazing, really what you can do with this knowledge, Eric:, I think that's what we're both trying to say.

Eric: Absolutely. Absolutely. I mean, I just had an epiphany right now like, what my industry outside of the Affiliate marketing is machining. And I just thought to myself, you said you know, sell the knowledge and I'm thinking to myself, I've got 25 years of knowledge right. Am I building a course there? You know?

Dave: Yeah. Or or, you know, just just simply sometimes. You know? Yeah, I mean, you could either go into that niche. I mean, there's so many things you can do. There's so many things you can do. You know. It doesn't have to be complicated. You know, it doesn't have to be complicated. I mean, I know that we're all stuck on sales funnels and everything. But the fact is, you can actually build a business nowadays without using a sales funnel. I mean, just using the platforms the reason why we why I still use sales funnels is because I like to collect email addresses and I like to follow up via email because I found in the past that when I don't get an email address, I don't have any other way of contacting somebody if they've visited my site. So literally every day at the end of the day I was left with zero when I wasn't collecting email addresses. And when I started to collect email addresses, I still wasn't making sales, but I at least had a way to follow up and potentially make a future sale. And that proved to be very, very, very true. But you know with some of these other industries, you know, that we're talking about just coming in and going through this information and understanding how to correctly use these, these these social media platforms. You know, my friend that I was talking about a second ago and many other people, you know, really just default to posting something on Facebook or god forbid, going live on Facebook and, you know, Facebook right now, just giving a little bit more exposure organically, but I mean, they've been the shittiest organic platform to post on forever. If you weren't poaching people out of Facebook groups like people do in our Facebook group all day long. Then you weren't really in any money on Facebook. Unless you're running ads because they completely cut down the organic reach on Facebook unless you are working from your personal profile, which oh, by the way, it was against their terms and conditions. So you are packed, you know. And so I said, Hey, you know, I mean for somebody who has an offline business in your hunting right now. You need to go from hunted to hunter or you need to go from Hunter to hunted. And one way to do that is you build a big audience on a platform like Tik Tok or something and you have people all over the world all over the country who love your work. And once your work is so bad, they'll come to you. They'll pay you to come to them. They'll pay consults for your knowledge, there's so much that you can do. Right now you're fishing in a very small pool of friends and family who are not very proven to support your business. I can tell you Oh, yeah. All about that, right. But you're fishing in a small pool of friends and family and you need to get out there into a larger audience. Well, but Dave, these people on Tik Tok are not in my local community. How am I going to install grass in their yard or whatever and it's like listening to what I just said. There's so many more opportunities to sell courses to sell consulting and coaching to be flown out to be hands on for a much higher price than what you were charging before. Because now you've manufactured your celebrity. You've manufactured your celebrity. You've said I'm not going to wait for a break. I'm going to create my break by creating content and growing an audience now I went from a nobody local nobody to nationwide celebrity almost on Tik Tok. If you don't think that that's going to bring in so many more financial opportunities in 2022 You're insane. So I told them even if you're not going to do that and not going to go all in you should at least start filming in order to get good at creating media to post on Tik Tok. Because you may not be willing to do it now. But when you're asked to still grow your business in six months, you're probably going to surrender to it because guess what? This form of marketing ain't going anywhere. We're not going back to passing out business cards to people.

Eric: Tik Tok is the new business card. I agree. Yeah. Good. As we said, look at some of the videos that are out there. And I'm not talking about the fluff in the junk. I'm talking about genuine people. One of the fellows that I follow Chris I don't ask me to pronounce his last name, Yeah He makes a video and he's frickin within one video handing out essentially 500,000 business cards.

Dave: Exactly. Let me show it. Let me show you them. Okay, I had it. I had it out because I've been using it a couple times. I realized I had it. I was like, Look at this gem. You know, let's pro business cards. Back in 2008 -2009 I was collecting business cards. I was like, oh, let's exchange business cards. You know, and Amway days I know. Not a single sale. Not a single sale. There's 1000 business cards here. Not a single sale from it. And you're right. Chris, yourself. Me. We're handing out business cards every day. As a matter of fact, something that's really hilarious is what I often have when I'm actually being a regular human being and out socializing. People are like, you know, do you have a business card? I've heard of your business guy. You know what I mean? Like, I'm like, No, I'm I don't have a yeah, getting business card. Business cards have never done anything good for me, you know? But if you want to get on my email list, I'll happily take your email right and I'll blast you with the other 100,000 people that I'm blasting at the same time, you know, my own personal email that you'll think I wrote directly for me to you, right? Yeah, absolutely.

Eric: Absolutely. That's, you know what, that's, that's the way it is. Nowadays. Yeah.

Dave: And even restaurants should be doing that. It'd be like walking into a restaurant all the time. And they're not taking either my phone number or my email. They've been forced to know because a lot of these automated systems like toast and stuff that they sign send out the Swiper thing and it's kind of like a merchant account system and accounting system for restaurants. Well, you know, a lot of restaurants are benefiting from those kinds of things, you know, because those systems are now building those kinds of communication marketing tools into them to where you know, whether the business actually uses it or not, is a different thing. But yeah, the world is his as a family man and a father Eric:, do you also have a desire to want to be a he did this last 2020 2021 wake you up not just from a financial perspective. But also from a safety perspective, like wanting to be home with family and have the ability to be flexible to where you don't have to go out? And particularly be in harm's way, if you will? What did you take away from that and how did that influence or was that not really as much of an influencer?

Eric:  never really put that into perspective. Never really thought about that. You're gonna laugh at this before the pandemic I was still machining. I got laid off from my job before the pandemic actually hit. I was working part time in a pizza shop, a local pizza shop and there he did delivery but it was a rural setting. The little town had maybe 1000 people, maybe 1500 people in it, but we delivered within a 25 minute radius of the pizza shop. So I was let go from the machine shop and the boss looked at me and said, Well, you know what? The pizza shop needs some renovations done. And I need some help with the prep work. And I started off working there earning five bucks an hour plus delivery fee and tips. Well, because of the fact that I fixed his dough machine. I fixed his ovens. His water heater went down. I fixed that and I renovated the front dining room. I I did all this work for him. I would do the prep work for him. He upped my pay to 20 bucks an hour so he paid me for my skills and knowledge plus the delivery fee plus the tips. Well I frickin 35 hours a week I doubled my pay in the machine shop while working at the pizza shop. Throughout the pandemic. He got busier, my income went higher. 

Dave: So it's like and that is a testament to skill sets. Isn't it? Eric:? It's a testament to skill sets. Absolutely.

Eric: I was able to diagnose things and figure things out and take it apart and put it together. His dough machine would have cost him about three $4,000 to fix because the guy would have had to come two hours from Toronto up charging him time. diagnose it, go back, get the part, come back up, fix it and then go back. I went in, and I charged him 250 bucks. He gave me an extra 100 Because I did it for him. Yeah. And I did it that day. So all these things and and I've always said, Well, no matter what's going on around you, no matter what's going on in the world, though the global economy can be tanking. You could see doom and gloom all around you, but you can still create your economy. I'm gonna say that again. Your people can still create their own where there we are their own economy. When the whole world was talking doom and gloom, my income doubled because I opened my eyes and I wasn't doing anything regarding make making money online and affiliate marketing then, but I opened my eyes and I saw a need and I filled that need

Dave: I wonder how that applies in online marketing too because there's a lot of needs and a lot of opportunity all around all the time. And I actually think here's my opinion, once you have the glasses that you know you have the lenses in which you see the world through opportunity instead of through lack and in doom and gloom and so forth. It's actually difficult to hold yourself back and not say yes to everything. I have that problem or that challenge on a regular basis. And you know, some might think and I want to be real clear and loud. Some might think that I have more opportunity today than I did back when I first got started. But I'm a little bit more insulated right now, meaning that everybody either doesn't or can't get to me meaning I mean, anybody could message me on social platforms but but believe it or not, I don't get a ton of messages because I think people might think that I'm too far away don't answer my messages. I don't know why. But I know when I first got it I still did get one or two opportunities each week. You know, I had a guy hit me up. I've got several people with wisdom, opportunity, another guy that just hit me up yesterday with a consulting thing, and he paid me for consulting back a couple of years ago. $50,000 or something and it's pretty pretty. I didn't have to do much, you know, I just had to share knowledge and stuff and I said no to that. I don't know what you know, there was no number the other day that could have been less, could have been a lot more. Here's my point is that, that nowadays I have one or two things that come across my desk each week that I consider when I first got started everything was an opportunity mean everything, you know, in in so I really had to focus in I really had to go by trial and error. I didn't know what was a waste of time, but I would do something I would take on a coaching client when I was just strictly focusing on affiliate marketing and then all of a sudden, I get a month into this coaching client. I'd be like this client, you know, because I got one client over here that I'm trying to, you know, instead of saying okay, I'm going to have a coaching business and I'm going to try to get lots of clients okay, that then will be more worth my time and that'll be you know, but I just because I said yes, somebody wanted coaching, okay, I have a coaching program and now I got this one coaching client over here or you know, a company wants help with something or whatever and or a new business opportunity or a new hot deal or a new ground floor or a new this or a new crypto. And it's like, I was spinning. You know, every day was something new. And that's why I can talk about this every day. It was something new every day. It's a new business every day. It's new coaching. This is a new thing. I really had to learn how to focus in learning how to say no, and in how to really kind of stay consistent. So with you now in this place to where you're getting results. You're finding momentum you've you've made some money. How do you avoid it? How do you deal with all of the distractions? More specifically, when things aren't going exactly as you'd like them to go one day or week and you see a great marketing message that somebody is promising. This is easier than anything you've ever done before. You know all good marketing says that, but you've already started here on this path. Yep. How do you deal with that when somebody is rarely making it when I'm a marketer making a really convincing point in an email or on Facebook? In that entrepreneur part of you wants to and multiple streams of income and ruin your own shit. How do you handle that?

Eric: Okay, it's funny you mentioned that yesterday was a down day for me. I posted about I think I posted six videos and I think I got a total with all six videos a total of about maybe 3000 views and I think maybe one person entered their email and actually followed through and confirmed and and went through into the autoresponder and it was just like I was like I'm because my Tik Tok feed, I would say 90% of it is online marketers. And so I like to watch and I like to catch ideas. I like to see what they're doing. I like to see what works. I like to hear what they're saying all these different things. But when I'm having a low day like that, you know what I do? I shut off my phone. I shut it off. I put my earbuds in at work, because we're allowed our phones while the machine is running. Right. In that one. Respect. I really appreciate that because I do a lot of my research at work right but if I'm having a really low day, and then say for example, I see Chris come online and he says he's had a 10,000 dollar day It's like oh my god, what am I doing? Am I and to keep from the shiny object object syndrome, where it's like, well, well, you know, you know, to keep my head from snapping and looking at that beautiful shiny object. I shut my phone off. I put my music on. And I just, I focus on me. I then read and start focusing on this thing up here. Because if I'm having a deal, I And so when I'm having a bad day like that, and I'm looking at shiny objects, I stop. I focus on me and I just let everything air out as you say, get covered under there and then fall and move forward. Because that funk will come through in your videos. This morning, I posted a video and within an hour I had 2000 views. Now I have no idea what's been going on because we've been here but the funk is gone. So it is but whatever state you're in will come out. People aren't stupid.

Dave: No. No, they can. They can sense it. i It really takes discipline. You know it really takes discipline folks, I mean, all these people that you see on here they they they they it really it really takes a lot a lot of folks and a lot of discipline and it takes a lot of remembering that you know it doesn't matter what you do the first month is gonna suck you know and maybe one Brian burr calls it the valley of despair. I mean, it's just that you're so excited. You're just starting a new business and then it's like you fall off a cliff. You know all that excitement of buying and all that extended dopamine, the adrenaline, you're starting something new you bought it that's why we love to buy stuff, guys. Why do you think that you want to go shopping? Why do we think? Why do you think we attend the next webinar to buy the next course to find the next guru so we're always looking for something new. We're always looking for someone new. We're always looking for the next hit. The next dopamine hit. 

Eric: Why do you think I've got a trans-am It was a dopamine hit

Dave: Trust me I know I know. I know all too well about that. So you know and then you put in a you combine that with an addictive personality and then you know you before you know it you got 10 businesses. I mean I have to actively because I am somebody who will say yes and start things and have just so much going on. I am so I am almost I'm almost I would say like, like militant about it's almost like I mean my default is always no, always no, it's never Yes. You know, because it's just that it's gotten me in trouble so many times to just say yes to things and even say yes to people who are not in business. You know, just being a yes man and overextending myself and volunteering to do things makes me feel resentful about that. I wish I hadn't volunteered. I had to really and constantly, really be on purpose with my time every day because I started this business and I said I want to spend more time with my family. But I'm over here doing this all the time. Well, I thought you wanted to spend more time with your family date. So now I've matured a bit more and realized what's important in this journey. I've been doing this since I was in my early 20s. So I've really grown up a lot in this industry. You know, and and yeah, I've learned that the best thing in the world the happiest that I've ever been, is right now, when I have a singular focus with a community of people that I'm serving and helping I have investments that I'm taking that money and then putting it to work like in the CashFlow Quadrant. You I went from self employed or I went from employed to self employed to owning a business. Okay, where I have systems and people working for me leveraging you know, then I take the money that I earned from that business and I put it down in investments for me those investments are stocks, some real estate, some hard asset, you know, collectibles, things of that nature, some cash, but it's not a complicated no complicated, you know, I'm not looking you know, Mark Cuban on Shark Tank. I don't want to own 100 businesses. I don't need to be that rich guy. I'm not a future billionaire. I don't give a fuck about being a billionaire. Yeah, I just care about my sanity and my happiness in my family. That's it. And if I can have a nice watch on my wrist Great. Yeah, but if not, or a nice car, you got a car you drive that you enjoy. If I can have a few things in life that I enjoy. I'm getting a new boat. That's kind of one of my big things. I finally bought my first boat. I mean, yeah, if I can have a couple of things, but yeah, man, I'll tell you the sanity of having a business that I can come to work and I know I've got a business and I'm focused on every day. It's not 15,000 things. I got investments that are simplified that I understand. And I'm doing what I said I was going to do with my business, which was to spend more time with my family. I've got two little ones. So that's my life, you know, and that's what I've come to after a decade in this industry of, you know, all the shiny objects, all the dreams of being a billionaire and being mega rich living in a mansion and driving 50 Ferraris and all this and what I've learned is that to have one solid business, you enjoy the pumps off good cash flow, and I don't have to have multiple streams because I don't have to worry I don't have to live in fear that a business is going to crash or something. I have one good solid business, just like all great entrepreneurs do. They have jobs at Apple and Microsoft? You know, you know, Elon Musk has a couple of companies but for God's sakes, let's we're not Elon. Okay, so I got one business that I focused on. I got something simple in that I'm not playing cryptocurrency. A lot of you guys are exhausted because you're trying to go through a course and start a business but you're day trading cryptocurrency in the emotional rollercoaster of that. So I stay away from things that suck my emotional energy. And Eric, my point is this is about enjoying life, not just getting rich for me.

Eric: And that's it. That's one of the messages that I've been talking about. One of the things that I do when I have a little bit of time with people and I'm in my life, I say to people, you know, money doesn't buy you happiness. But if your bills are paid, your car payments are up to date, you've got a full fridge and you don't have to worry about the electricity being shut off. All of a sudden you've got a little bit of peace of mind where you can start discovering what makes you happy.

Dave: You can enjoy those things that are so important in your life while on your child's face, right stead of worrying if you're going to be able to, you know, put food on the table. You can know that's taken care of so you can truly enjoy your time. I don't know about you err, but when things are not right in finances, or I'm fearful of something I'm not present with my family and that's been one of the greatest gifts of becoming financially free for me is that I can truly be present with my loved ones and I don't have to, you know, be so preoccupied with fear or that I'm going to you know, I'm going to miss something

Eric: or whatever. Yeah, because when things aren't right, you know, you know you're there with them. But you're not as Yeah,

Dave: I think we've all had a lot of time with that. We know what that feels. Like. And some of you may be feeling that that's a pain point, people. What we're talking about we're giving you guys a lot of language in a lot of things that you can talk about in videos, relating and referring to people's pain points. It really is all you gotta do is you got to look at your own life. You just have to look at your own life in order to learn how to articulate and communicate the pains that are happening in your life. Absolutely. I mean, that's what a marketer's job is. I can't just go booboo, I mean, we're not cavemen. We have to communicate. My heart is hurting because I'm away from my family every day working for a boss that doesn't appreciate me and I feel misunderstood. Do you feel like that too? Am I the only one now ? All right. And we're off to the races.

Eric:: That's it, but you got to talk to them. You can't talk about your pains. You have to talk to their pain. Because they don't. As you say, Dave, all the people out there. Don't give a flying fuck Cardinal language but don't they don't give a flying fuck about my pain and your pain. They only care about their pain.

Dave: Oh, Eric's got some hard feelings today. Let me stop my life and worry about your feelings. No, they're going I don't give a shit about how you feel. But I feel like that too. So I really and they're actually saying that but yes. What's in it for me?

Eric: That's exactly how you feel as this person not not? That's it. Yeah. What can I say man?

Dave: Look, we could have this. We could keep talking for hours but I'd like to have a second around. Come back in a month or two. We'll have Roxy reach out to you and find out how you're doing and come back and continue the conversation.

Eric: Absolutely.

Dave: If you're willing,

Eric: is always willing, you know what, you know my passion. Dave is just helping people and if coming out on a show like today, goes out and helps people even have a glimmer of hope that they can actually do something to better themselves. I'd love to.

Dave: Well, this conversation today has been way more than that. Way more than given a glimmer. I think it shined a big ridiculous spotlight on a lot of areas that might have been unclear. A lot of folks, thank you, my brother and keep up the great work and you know, I just am so happy that your story and life is turning out in a positive way and you deserve it. I mean, you're clearly a guy who is a solid good dude who takes care of his family and deserves all of the success that's coming your way, man.

Eric: Thanks. Can I just say one last thing to the audience? Dave keeps talking about being real. All right. Now, I don't know if you see what's going on behind me Dave but it's raw. I don't have a microphone. I don't have a big computer. I don't have a nice shiplap board on the wall behind me. I've got the drywall wrong but I still have to do mudding and taping here. You don't need everything in place.

Dave: Are you going to mud and

Eric: tape that? That's actually tomorrow's project brother. Okay,

Dave: well I was just wondering because now I was like this cat either just moved on from this room and said, I'm just done with it or is literally right in the middle of it. And so now I know this

Eric: actually, if you follow my pinpoint there and I'm not going to show it to you. We bought a three bedroom house. We have three kids still living at home. And my wife and I for the first couple of months were in the living room upstairs. I built a bedroom down here. And this is half of the bedroom. That's going to be my office. So I still have to have half of the room mounted and taped tomorrow. What's the other half? Next week we're going to cover everything up. Do a bit of sanding modern tape again. And man if you saw my stills Dave as a contractor, you'd laugh at me. But you know when

Dave: I'm pretty impressed that you're spearheading and leading in addition in this entire remodel. I mean,

Eric: do you know what you um, if I can, I'd like to send you a couple of pictures personally. Just a house that I rebuilt, remodeled whatever down south. Before we moved up here. I did that all by myself with my wife and on occasion her cousin who's a contractor came up and helped us. I'd like just so you can see it.

Dave: Yeah. Then the email that we've we've we've been communicating I see all those rock rocks. He just replies to those who are going to be on the show. Just send it there. I'll see him

Eric: Alright, sounds good, man.

Dave: All right, Eric. Keep up the good work brother and the best to you and your family man.

Eric: Thanks, love you guys.

Dave: See, buddy? All right, my friends. Wow. What a great conversation with a great guy. And you know you can go and follow him. Eric: W Becker 71 over on Tik Tok and joined his journey. Learn from the guy who clicked clearly. He's got a lot of skills and a lot of areas of life and now he's coming into this industry. And what I see in Eric: is something that my wife and I would like to, to, to, to cultivate in our own small children. And that is the ability to be able to get into something and get it up off the ground. You don't have to be the absolute, you know, most knowledgeable person in the world about it. You just got to know enough to be dangerous. You got to know enough to get in and get it done. And that's what I saw Eric:, I saw somebody who is not afraid to go into a new situation, a new trade, a new one and get it, you know, start to start. You don't have to be perfect. You don't have to be the most knowledgeable. You just got to get in and you got to have the skill sets to start to start my friends. That's a skill set. And he clearly has the skill set to get started. And you can figure all the rest of it out. Once you get started. You can figure it all out along the path. I promise you I'm still figuring it out. But he has the ability to get started and you can tell whether he's fixing a pizza oven, making a pizza, delivering a pizza, or adding an addition to his house. He even said it is not the best. But he's got the skill to start it. And if he runs into a problem I'm sure you can call a buddy. Hey, you know you have a problem here. Don't know what I'm doing. Right? Call somebody, you know, just like we do. I have a question. I'm right in the middle of stuff that over here on Tik Tok. Can anybody help me out with this or right? I want to do this. Let me know who has experience on this. But the question of I'm trying to get started I've not started yet. There's no it's hard to help somebody with that. It's hard to help somebody with that. It's almost impossible. But if somebody calls and says, I'm right in the middle of a shit night, I need some help. Like, you know, calming. And we'd get in there and we would figure out how to course correct or fix the situation. And that's easy. But it's hard to coach a guy or a gal who's sitting on the bench man. And Eric: is the guy that clearly likes to be on the field. So if anything, take away from the show this morning that no action, no money, no payoff happens on the sidelines. You got to get started. That's the number one skill. And once you get started, there's nothing you can or we can help you figure out. Get your asses out of here and have a fantastic Friday. Be Legendary. We'll see you back here on Monday. For another episode. Peace

Below is the transcription for this episode:

Matt: What's going on everybody, Happy Wednesday. See y'all my name is Matt, if you don't already know me, I am the CMO here at legendary. And I got kicked back into my old office because I have parents in town this week. So they took over my other office. And you might recognize this backdrop from times past, but we are live. And we're excited that you're here. If you're here in the comments, let us know. Give us a little shout out there at the heart. And we've got another great guest. As always, we bring on a live guest every single Monday through Friday. You know, last week, we had a last second cancellation. So maybe we missed one here, there. But for about the last two years since the pandemic started. We've been doing these lives every single Monday through Friday, and just sharing success stories of normal average people. And, you know, one of the really funny pieces, one of them really funny things. I was doing some research and I was looking around on the blog and I happened to find somebody talking about our live shows. And check this out. They mentioned you know, it's hard to find income claims from people on the show on the wake up legendary show or from people who have taken the training. And, you know, they said you know, even if you watch the wakeup shows, it's hard to tell, you know, how much money people make or whatever from our education. And little did most people know we went on a pretty big compliance run from about 2019 to 2020. Trying to sort of remove those because most people think oh, well that's how I validate everything. Well, not not really, how that can actually be a way in which you get sued or get in legal trouble by making huge income claims and putting, you know, $10,000 a month or $50,000 a month, on your, on your videos and on your website. And so it's kind of funny because he was this blogger who was saying, you know, go on these wakeup shows and, you know, watch these wakeup shows you don't see any big income claims. So it's like, Who knows if the trailer is basically a review training? How do we know if this training works? But in fact, the exact opposite is true we try not to mislead we try to show average people who are you know, they might not be making six figures, they might have been just made their first commission and it's more of just the ability to sort of unpack what they're doing in their marketing and, and explore what they're learning and how they're growing and also making an income making money. So without further ado, let's bring out our guest today, Connor. What's going on, man? 

Connor: Good, how are you?

Matt: I'm good. Where are you from?

Connor: I'm from Houston, Texas, but right now in college at TCU. Some in Fort Worth, Texas. Sweet. Cool house. How's Horned Frogs? Right? Is that right? Yeah, it's what it is. It's just the busy time of the year finals coming up. So stay busy.

Matt: Do see are at least at the time of putting in your questionnaire your 20 Are you still 20? Yes. That's crazy, dude. Congrats. So you are you're you're in college now what are you studying?

Connor: Entrepreneurs should have been in marketing. Affiliate marketing is somewhat of a combination.

Matt: Yeah, totally. That's super cool. So how would you compare so far what you're learning with what you learn in the challenge? And do you feel like there's some overlap? Are you getting some benefit from your regular course and how would you compare it with what you've experienced ? That's an interesting comparison.

Connor: So right now I'm a sophomore. So I haven't really taken all the upper level I'll say marketing entrepreneurship classes. I've taken all your basic classes but nothing really advanced to say I could compare them because I've really taken pretty much all lower divisions at the moment.

Matt: Yeah, that's fair. What so you're probably doing like some sort of affiliate marketing and in just your spare time, I'm guessing what did you find us like? Like, I feel like everybody I found you know, affiliate marketing when I was 20. So I kind of resonate with that, but my journey was a little interesting. But what, how did you find this and what sparked your interest?

Connor: So my entire life I've always wanted to have my own company run my own business. I've always seemed like another reward of not leaving the nine to five I guess. And last summer, I was working a job or summer job, and I didn't really like my boss too much. And so I was looking for other ways online to make money. And I guess I was on TikTok. And I remember exactly how I found it wasn't very, but I just clicked someone's wind or whatever and just went through that and I guess, went through the APA business builder challenge and just ran with a score.

Matt: So I feel like a lot of people discover us on TikTok and just somehow down the rabbit When you When you said you saw the value or the benefit of like, not working the nine to five, did your parents teach you? Are they entrepreneurs? Or like, did you just learn that yourself?

Connor: My parents have their own businesses, pretty much everyone my family, my grandparents, uncles, they pretty much all run their own businesses. So it's always been something I've wanted to do.

Matt: Yeah. Fascinating. That's cool. What types of stuff do they like, what type of business? Is it brick and mortar stuff?

Connor: My parents run like real estate photography. My grandfather ran a printing company, my uncle, my uncle's own drug testing companies. So it's not, or my cousin owns a spray tanning shop. So a combination of everything.

Matt: Sprinkle in a little bit of everything. I like it. Yeah. So then you find this, you're working a job, you're 20. And you're like, Alright, let's go. Let's do this little side hustle thing. Let's figure it out. Now, I think what I'm super curious about is just the whole, you know, like, basically not showing your face thing, which I think is pretty impressive. You've created a lot of content. I don't know that you've ever shown it, at least when I looked through I

Connor: No, I haven’t my face at all. 

Matt: Yeah, that's impressive. That's a hard thing to do. And well, I shouldn't say hard, but it's, it's probably a little bit easier to go about showing your face I would guess. Guess I've tried to both show your face in terms of like, just content creation makes things a little bit easier. Why that would be my first question is just like, why did you choose that route? Not that there's anything wrong with it or anything, but just Why'd you choose that route? And what sparked that and then how have you gone about creating content without showing your face? And, you know, like, like, did you have a model for that? Or like, where did you learn how to do that?

Connor: So the reason I don't shy faces I've never really been someone big to want to show my face online. And I guess I've seen others I've been able to do it without destroying their face. So they can do it and I can at least attempt to do it as well. And the way I do it is I find pretty much just testing in 10 different methods see what blows up, see what as well as you know, work. So I guess keep doing it and repeat the same content making. So I found a stock video of mine. And I I guess try to move it into like a TikTok size as most videos are too wide for TikTok. And then try either. I either use the TikTok, just putting, like you writing a text on it, or use like or use Canva to make a difference. I guess you can see the one on the right. There's like different clips. And then I made that and there's another website online, I can look for it right now you know what the name of it puts it on top of the background video that I import it to my phone. So it's a little comprehensive version, once you get the hang of it, I find it really easy.

Matt: Yeah, so like this behind here is just a stock video, right? Yeah. And then so like, for instance, like like this, in particular right here is like the strategy with that is like to create something on the screen. Let me make this a little bit bigger. There we go. The strategy is basically on that one to make a really short video, but it's really long so that the video is replaying, and they have to rewatch multiple times. Right?

Connor: Yeah, so they're about 6-7 second videos, so they're pretty short, but there's a lot of content on screen. 

Matt: That makes sense. I've seen those before. And you probably got that idea just from kind of watching other ones like that?

Connor: Yeah, I really just look up a lot of similar content online and twist it to my own.

Matt: And for everybody who's watching I just use this tool to sort Connors videos on his channel. I use this tool called sort for tic toc. And then that just basically sorts like some of the most watched ones to the top and you've got quite a few videos that I've done like, you know, 40,000 plus views.

Connor: Even reposting the same video gets the same amount of or more and better interactions. 

Matt: You did four more times. Well, that's that's cool because that's one thing where you know on the second end of the day I show that Spencer did that. And he's done that with multiple different types of videos. And there's a lot of time for people who will get lots of these types of views and stuff. And they'll get that many views or tons of views and start to go viral. And on most of their videos, they're really only showing their face in the first couple of seconds. I mean, it's like the Hulk mark. So I think what you've ended up doing is basically just to me, it looks like It reminds me of this channel here. Have you ever seen this channel? It's called Manifestation365. I think I've seen Yeah. And basically it were the style of your content reminds me a lot of that which is it's all faceless stock videos. They've grown to 300,000. I mean, that's a lot well And for the most part, a lot of this stuff is all just stock video. There's nobody's face. And then it's just basically putting words on the screen. I don't know. It's just super cool. But it's a really smart way to create content. Because also, it doesn't require quite as much work. It's easier to model. It requires less personality. You don't even have to talk in it. Do you do any voiceover ones?

Connor: I've never done that before. Like different sounds that are, I guess, good online or something. Maybe if I want another sound, someone else will use it as well. So

Matt:  Yeah, like, it's mostly you just sort of investigating and seeing what's working and discovering. Okay, this works. This does this work. This does. Yeah, man. That's super fascinating. And pretty cool. So you've been at this now for how long?

Connor: I started last July, or August.

Matt: Cool, man. It's super cool. I feel like this also reminds me of one other thing. And when we talk about sort of building out, you know, full content to healthy bodies. This video automatically started playing. So this is from the tab I just pulled up, as is his channel on YouTube called healthy bodies. And we've had this guy on our show before, but he basically runs like a nutrition, health and fitness YouTube. But if you look at it, so you're talking about faceless videos, he's I don't think he's ever showed his face. On any sort of video except the wakeup show, which is similar to you, but no, so he's got all these shorts. But before all the shorts were uploaded, you can look at some of his old videos. I mean, he's got on some of them. 25,000 views, uh, definitely has a million or more views on some of these. And it's sort of a similar approach to you in that, although these are more short form content. But my point We do is is, you know, in, in the case of, I think a lot of times people see, for instance like that The Tick Tock channel that you pulled that I just pulled over of yours, like and sort of just think like, Well, how would I turn this into like a full blown content thing, right? But when you start to investigate, you'll see all of these different motivation channels on YouTube that are just like most repurposed images and videos and with like a voiceover or something like that people even do it with like Warren Buffett's investing. Like I don't know if you've seen that but they do voiceover videos. Yeah, for Like, you know, 11 tips from Warren Buffett's speeches, you know, tip number one, and it's like, and they're kind of interesting to watch, but you have no clue who the guy is behind. They're doing this voiceover right. And so I just think the reason I was bringing all of that up collectively will I was just thinking about how you know it can start as this thing which yours isn't small anymore your cheese now you're at 28,000 followers like doing that with a totally faceless thing is pretty impressive. But I think is really just the beginning of what's possible in that world and I think this is a really grant, you've put a really great example for everybody to sort of model or follow or or, I don't know, lock in on because there's also all of this potential and I think a little bit of creativity would help people to see what's possible with this faceless video thing. Because I think most people think about it. They're like, a lot of people scared to go on video. A lot of people don't want to show their face like that. But the truth is it is like a lot of people don't really know how to execute that right they don't know how to sit down and execute those things so for the most part are in the real execution. I'm curious. Let me let me run that because we've got people joining since you kind of walked through this process but let me pull this up one more time on these types of videos just so I'm clear. Are you doing most of the editing on your phone or on a laptop?

Connor: Everything's on my laptop  other than the ones, let's say the one on the second row that is on the left. TikTok makes up for all the other ones on my computer. But I import that back onto my computer. So my background is important for my computer.

Matt: I got you I got your got your so you're using what's your what's your favorite like go to for those kind of stock things?

Connor: I have tried looking in other places, but you can pay huge amounts for stock videos. I mostly use Pexels.

Matt: So yeah, Pexels man, it's free for commercial and personal use. And yeah, I've used it for years, man, it's so easy to use. And you can even download videos in vertical format if you want. But they have a specific section for verticals. But yeah, that's cool. So you just literally go out on Pexels to find those things.

Connor: Just bring them quickly into your you know, AirDrop home or whatever into your phone and then and then put them in the TikTok out and type the words over the top of it in TikTok. do

Matt: Super cool man. So you've got you've got here's a here's a good question is Stacy says, Sorry, logged in like so I'm gonna explain how you're making money with this. So basically, boy, you can unpack that. I mean, that's pretty simple. You just got a link in your bio right?

Connor: Yeah, so people that are interested in my videos then they click the link in my bio and go through the funnel then it connects them to Legendary.

Matt: Yeah, and like and like so his goes over the legendary. Here's another example that we just pulled up in a few minutes ago. Maybe you guys saw it, maybe it didn't. But here's manifestation 365. And, this particular one is more in the manifestation mindset niche. Right? So funny. It's kind of funny that you would go to this, but check this out. So when I click on their link in their bio, imagine that I'm on my phone and I'm on TikTok, and I'm scrolling and I'm like, Man, I really like this manifestation stuff. You know, I'm starting to get into this. Well, right here. This is an affiliate marketing funnel. I mean, this person is promoting an affiliate marketing product called manifestation 3.0. And it's I think as a Clickbank product, and then they have another one about dating. And it's promoting this app. Right? So I don't know if they own the app, or if they have some sort of affiliate agreement or something or a referral link, this might be their referral link. So the point is, as you get those views, right, so, Connor, I think sometimes I teach this decade and a day a lot. The formula that people sometimes miss or don't get fully is, you start out by getting like the first step is just getting views, right? So it's like, how do I get more eyeballs? Second step is that engagement. So starts with views. Once you start to get some views, you get some engagement, start to get some followers, start to get some clicks or traffic, and then you start to make sales or you start to generate leads and sales. Is that right? Connor: Yeah. Pretty much. 

Matt: Basically, there's a certain percentage of followers that you get on social media who are going to eventually explore and tap your link or you're going to give them a specific call to action. That says, follow me or tap the link in the bio or whatever. But that's true across the board. I mean, in every single niche that I've seen, I mean in dog training, in manifestation of wealth in crypto, in just freaking everything out, there's dating coaches on TikTok, there's relationship coaches, I mean, there's just all kinds of stuff. But in every single case like that, it's the same formula, get views by teaching something or creating an interesting piece of content. get followers from all those views, which on TikTok app. and really naturally and organically. Three is get well, get engagement, get followers, start to get leads and start to produce sales. And for everybody who's watching, that's a formula that has been working for people on TikTok for the last two plus years and without fail and really without stopping, which is pretty crazy. Dang, man, that's super cool. That's super cool. So, on a day to day basis, you've got school you got a lot of shit going on. But you got all this stuff going on? How many? Do you have a content creation kind of schedule? Are you now just kind of posting when you have free time? How have you laid the business out?

Connor: So I make content or only have a schedule for that this summer when I have more free time to kind of make a schedule try to keep it rolling even more but with posting I found that posting in the morning works really well for me so many times before noon is when I post so I try to post like a video an hour apart from each other trusts so I found that that works that kind of doing it and midday for me doesn't work as well as in the morning. So I tried to start my day, losing every hour and then I was making 34 times a day if I'm able to then switch to the next day.

 

Matt: Fascinating. And then do you? So with that, do you then envision going into any additional niches? Or have you explored other niches? I'm always just curious because like, I just don't think that any 20 year old can not think through them. But like, what, where do you see taking sort of the affiliate business model? And what other ideas where, you know, what's the future like?

Connor: I have kind of my other niches but at the moment, I'm trying to make the most out of what I'm doing right now. So it's pretty busy at the moment. So I'm thinking about going into YouTube, Facebook, it's just I'm trying to learn more about that at the moment. And I guess I'll try to keep going to TikTok for now. And I thought about images. I haven't really thought too much at the moment, but maybe, like coaching or something one day, create a course. 

Matt: Yeah, that's and that's something then you can always do down the road and whatever dealing with freaking refunds and crap and coaching can sometimes get annoying but, you know, you can charge a lot and it's, it's cool when you and you know what's really cool Connor I think that like, you know, having a bigger vision for you just your channel in general is also important because, you know, you can build this to 500,000 or a million followers and you know, you can easily sell coaching on your strategy and how you did it for you know, 2500 bucks or or 5000 or 10,000 bucks or something, you know, and you could take one or two clients a month and pay for your college tuition.  That's a cool thing. You know, that didn't exist before the internet. that wasn't a thing you know? And it's a huge opportunity and seeing that with opportunities to guys is really important. But I also want to say if I can just give you a tip based on kind of What I'm seeing so I spend a lot of my day just really evaluating things like What the hell's going on on social media. How are people getting traction? What's happening and I'm starting to see a lot of traction on Facebook organically. With reposting or with reposting of basically or just literally taking TikToks stripping the watermark off of them you know how to do that right?

Connor: Yeah

Matt: Yeah just taking the watermark off of them using Snap Fake or something and reposting them to Instagram reels but you know through the app you can also have that real be posted on Facebook. And so posting the reel to Instagram to Facebook. And then YouTube shorts too. I'm not sure that I'm seeing a ton of traction on YouTube shorts the way that we are on other platforms. But the way I describe this is, because the work is so minimal, really, like once you post a video, it's pretty minimal work to just get that content onto other platforms. And I just explained it like right now we're in this cycle that's going on. And in this cycle of content, these different platforms are basically fighting for your attention. And so if you're omnipresent, meaning you're posting to all of them, whenever one sort of sort of goes hot for like, a couple weeks, or a couple months, or a year or something, because you're omnipresent, you'll already be on all those platforms posting and stuff. So you'll be able to capture exponentially more traffic over the span of six months, 12 months a year, you know, versus just being on one platform, then hearing about Facebook that's like, oh my god, Facebook's hot. And then by the time you're there, and any catch up, it's kind of gone. So yeah, I think that that's a smart thing to eventually look at, you've got a lot going on, but it doesn't take that much extra energy and time. And we're seeing like, it's kind of weird that we spent a long time since we saw Facebook. Since we saw Facebook pages grow organically. Like that hasn't really happened since like 2010. And I'm starting to see that now. So very interesting. It's an interesting trend. And yeah, keep your eyeballs on that. Because that's a really hot spot where people are getting massive, massive amounts of views on their content. That hasn't happened on Facebook in a really long time. So it's good to know what to look into for the summer. 

Connor: Yeah, for sure.

Matt: You headed home for the summer?

Connor: Going over two or three weeks, and I'm coming back over the summer to stay here so Matt: You own the house?

Connor: Renting it with a few of my friends. 

Matt: Cool. Yeah, still. That was probably one of the best years of college and so for me, it was just like renting a house out with friends and having a whole house like it's super fun. Cool, man. For everybody who's here, they're just starting the challenge. They're just getting going. What would you tell them about the challenge? What would you encourage them to do? In turn it specifically in terms of taking action and actually getting out there and starting to create some content or create a blog or create a tic toc or whatever? What have you learned that you feel would be a good bit of encouragement to those people?

Connor: I wouldn't say just like start somewhere you have to start somewhere and then I guess picture ideas on paper and just there's a lot of different niches you can go into to see what you're most interested in. And then once you get going just go along with that and I guess just test out everything that's what I've taught. tested out so many different things that won't work so well the one I like so can't go wrong with testing, testing things. 

Matt: Try new things don't be scared to and I would I would even echo that and you know there's people out there and TikTok who are kind of shit kickers I call them and they're always willing to tell you, what you're doing wrong and and Oh, you know, you're gonna ruin your brand by doing that or whatever. It's like. You have so much life to live. You've got so much. You know, there's just so many freaking things you can try and do and start over. Like just be willing to try everything and see what you gravitate towards and call us great adventurers. Love it honor man Nice meeting you and I mean you've been around our community for a while now so you know in three or four months hit us up, send us an email and be like, Hey, here's what's new. I'm making some progress on this. I think this would be interesting to share on the show and we'd love to have you back.

Connor: Thanks for having me. I’ll do that.

Matt: Of course. So you gotta go alright guys, dang thing if you guys haven't gone in and found Connor here's his TikTok it's @themoneymindsetman. That's such a cool name right here so give him a false kind of on my face but turn this down a little bit. money mindset man. Follow him on TikTok. And if you want to learn or want to learn a strategy for not showing your face on tick tock, there you go. A lot of people ask me about that. So he is a powerful example of how you're able to do that. Guys, have a good Wednesday. We'll be back here tomorrow and Friday day. We'll be back Thursday, Friday, with more guests and more incredible stories, people making money from their social media, from their blog, from their content, from their ads, from their marketing and have a great rest of your day. We'll see you back here tomorrow.

Below is the transcription for this episode:

JoAnn: All right, everyone. Welcome to Wake Up Legendary. You don't know me. I'm JoAnn from the marketing department here. And I am so excited for you to talk with our guest today and just meet her and get to know her and hear her story. And this is Ashley. So welcome through all the ups and downs of going live. Sometimes that happens.

Ashley: That's fine.

JoAnn: So why don't you share with everyone first? how you found us and what brought you. Why were you even looking at what? brought you to Legendary in the first place.

Ashley: Well, I'm just a small town, mom. In Ohio, and I had actually had an accident where I fell through my garage ceiling, and we were supposed to take a vacation, but once that happened I couldn't. I was fine, but I was pretty banged up so I spent the next few days on my phone and I came across, Legendary on TikTok, just like so many others, and I was like well, I don't. I've tried so many other things to make money at home. You know I've done the Beachbody and I've done different things and I've just done so much and it never seemed to work for me, it just, it does for some, it wasn't my thing. Right, and I was like, it's a $7 course, what, what am I going to do? be out if I take the $7 course and it doesn't work. But as soon as I did it, everything on the internet made sense. Like all the people that you follow on social media sites that are promoting things that they like, and I was just like, this is how this works. This is how they do this. And I knew from right then that that's something that I could do at home without having to have a babysitter. I have a seven year old son and I work full time so I didn't want to give up my evenings and my weekends. But I needed to change our life by making more money.

JoAnn: Right? What did you do so you jump in. So we still have our nine to five, right? Yeah,

Ashley: I still have a nine to five. So okay,

JoAnn: So now we're balancing building a business. But really what's your driving factor? It's not necessarily money, right? We always can get, you know, figure out what's really driving you here to put in that time, energy, effort, time freedom.

Ashley: Being a single mom and working full time. I feel like I don't get enough time with him because you get off work. And you have to make dinner and you have to mow the grass and you have to clean the house and you have to do laundry. And I feel like your evenings go so fast. And he's growing so fast. And so eventually I would like to leave that nine to five and be able to do whatever I want with him and have that time freedom.

JoAnn: Right. That's huge. Yeah, I think most people don't realize how that's really the reason they're here. Yeah. Is to have almost, I like to call it freedom of choice. to go today we're going to do this. Yes. Tomorrow, I'm going to do this. I'm going to go to Little League, I'm going to be able to just go on vacation or I'm going to choose to sleep in or I'm going to choose to not take overtime at my nine to five because I can right it's right. Choice is really what we're looking for. Right and the closer we get to summertime and summer break with his school,

Ashley: I just keep thinking I'm ready for where we can spend every day in the summertime doing whatever we want with you know, I can get up and I can work on my business for a few hours while he still sleeps. We have all day to do whatever. So that's my drive. And that's why behind every day I just don't feel like working on my business. But I know what my goals are.

JoAnn: Right? Okay, so you find the challenge you jump in, you start going through the days, how did you do you? How did you set up your time management to make sure you're meeting with your advisor, getting through each day, and still leaving time for your son and all of that for anyone that might be struggling with going through that process right now.

Ashley: He was actually with me for two of my calls. He was sitting right beside me. And you have to just include him. And he knew that mommy's doing some work now on my phone. But you're right here with me. And, you know, there's times that I try to get up early, and I try to stay up late and respond to people and do emails and set up things that way. And sometimes it doesn't work that way. And I have to do it while we watch a movie. And he's right here with me. But, you know, I just have to figure out that time frame and make it a priority.

JoAnn: Yeah. And I think when kids see that, too, they're also learning. Yeah, okay. Mom's working on this. This is how you make things happen. This is how you can find time. It's not like okay, you have to go away and be with a babysitter and I'm alone in a room at a desk. It's not my job. You can do it while watching a movie.

Ashley: I also try to make it a priority to put my phone away and have, okay, I'm not going to touch my phone, I'm not going to look at notifications. I'm not going to focus just solely on our life and what we're doing because otherwise it can be overwhelming, sometimes.

JoAnn: Right? What do you think was the most overwhelming point for you? As you were starting this?

Ashley: I'm just being confident and knowing what I was doing. I mean, I still learn something new every day. And I feel like that's something you have to be comfortable with is not just getting to a point where you think you know, at all you're going to continue continually learn,

JoAnn: It's never a place of perfection. No, right? We're, we wait for perfection, or we're trying to achieve perfection. It's just, we're gonna have a lot of disappointment.

Ashley: And you're gonna let yourself down. And I try not to be so hard on myself. Like if, if I'm a few days past a goal or a week passed ago, I'm still striving for that goal. I'm going to hit it eventually. So I just keep pushing. Right? I think there's so many people that I get messages from that call this a scam, or they say it just doesn't work. But I think those people just didn't take the time to put in the work and learn.

JoAnn: And I think you can find that with every business and everything. Somebody decides they're stuck. And that mindset is a scam. Yeah, I think it's gonna work. They're alive, but they're choosing that. Exactly. They're actually choosing to stay stuck instead of choosing to have that growth mindset and really open their eyes and thoughts to options.

Ashley: Exactly. And I realized that last summer when I found this because, you know, being a single mom, I wanted that stay at home mom life. Where they can go to the school parties and participate in stuff and always be there and being a single mom, I only have one income so I had to go to work. And then when I started this and I was in the middle of my 15 days and I called my mom and I said why can't that be me? Why can't I build my own business to where I work from home for whatever hours I need to and what why can't I still go to his school and be the helper mom and just because I'm a single mom doesn't mean I I have to go to a nine to five

JoAnn: Right, does it? There's already a lot that there is struggle there's challenge challenges but it doesn't mean well this is my life.  you always get to really go after that and yeah, no. See how it goes. So how's it going? After you finish the challenge, what was your biggest first milestone and first goal that you achieved?

 

Ashley: I struggled for a long time I would always get the smaller commission's and but it took a while and so I hit my first really big day and I hit at 1,800 in one day and I thought that's my whole that's over my whole monthly House bills like people don't realize that they don't

realize that you hit one and one day it can change your whole life and it just makes you just keep pushing even further to take this further and learn further and but definitely to focus on one thing at a time. I think that it can be super overwhelming to be trying to promote multiple things and too many irons in the fire just stick to one thing.

JoAnn: Well let me first preface obviously we don't guarantee income Ashley's just sharing. So I want to say that because she gave a dollar amount. Yeah. But something after that, he said it's huge and I think this is and it's a little kind of goes along the lines of the email I sent out this last weekend, is pick one thing and do it really, really good. Yeah. Just keep going and keep going and keep going. Jumping around over and over to this and that, this week I'm going to try this  and I'm going to try that next week. But it's not like trying ways to build traffic. Don't change offers.

Ashley: Right. And I do see that on TikTok a lot or Instagram where they'll be promoting the one thing and then the next time you see a video, it's something different. That would be confusing for viewers. I know it would be confusing for me if I didn't know what they were doing. Right? Well, the whole point is you're building a relationship. You're building trust with your audience.

JoAnn: Right? And if they start following you all right, I'm gonna check Ashley out. What'd she have to say? Okay, and then all of a sudden you switch and you're like, that one is out. This one is in and then two weeks later. Oh, that second one's out. This one's like, Wait a minute. Ashley's not so confident in her offer. what's, you know, actually it's not here to help me Ashley here to help yourself, and they want to feel you're here to help them.

Ashley: Right. And this is definitely something that can change anybody's life if they actually take the time to learn and put into action what they learn. 

JoAnn: One- take the time to learn. And two- put it into action. Did you feel like you ever had a roadblock taking action?

Ashley: Just my own mentality, you know, you've got people that, especially like the older people like my grandma, was a huge thing. If it sounds too good to be true. And, but, but you don't understand, like, you have to put in work it's still work. It's not just, oh, I want to take this course and I'm just gonna quit my job. Right. You have to build it, we have to go and sell as I'm going. Because it's something that I haven't told everybody in my life and it's not. any of their business. I tell who I want to tell and that is what it is. But when you don't want to share, you know, everybody has those days that they don't want to show up or they don't want to do it. But you have to treat it like your nine to five. You go to your nine to five when you don't want to. So if you eventually want to leave your nine to five. You have to do this too.

JoAnn: Right? I think that's you probably nailed one of the misconceptions that I see is people will give a nine to 510 years for like a 1% Raise. Yeah, one day, I'm going to get that little tiny, measly raise that will let me like, get another Starbucks into, I'm going to give it 10 more years. And then they come to this. And they're like, by day six of the challenge, I better have five grand falling from the sky hitting my account when I wake up, never having to work. I can just sit on a beach and it's just landing in my account. And it's like, Oh, it doesn't work that way. There's no, that's involved here. It's still work. But it's not. It hasn't been helping you get to where your goals are, and it's a hell of a lot faster than 10 years so it's like if you're giving it you're willing to give yourself a decade at a job and you frickin hate, right. You hate it. Why not give yourself six months and 12 months that could change your life.

Ashley: Right, and I noticed as I was learning. You know there's times that you could spend an hour, two hours on your business, or you could spend a Saturday and spend five hours on your training courses and setting things up and getting, you know, you kind of set your own speed, yeah you can do it. Once everything's set up, you can do it and one, two hours maybe a day. But it takes time to learn what you're doing.

JoAnn: Right. Well and it doesn't have to be every day. Some can do this every day. I'm going to put four hours into my business. I'm going to put you know, whatever that timeframe. Just look at your schedule. What can you do with your life with everything that's going on that you can commit to and then stick to that. Like and like you said on a weekend Yeah, if you have four hours free, match content, add a whole bunch of stuff to drafts. You can repurpose where you're going across and posting things to different channels. There isn't. one way or no other way, but make it work for you. And just keep moving.

Ashley:  Yeah, I That's exactly especially working full time. I have to be able to prioritize my business, but I'm also working eight hours full time and then I get my evenings and depending on what we have that evening, so I will be pulling from my drafts or pulling from older videos and repurposing them and it might take me a little while to get back to some messages, but I always respond. 

JoAnn: Yeah. And that's okay. Now, let's say that it has to be you know, immediate, exactly. Okay, so we have our tick tock channel now with almost 15,000 followers on it. So definitely.

Ashley: Try it. I just started a second page also and tried trying.

JoAnn: Okay, so how did you get started with your page like how, when did you, are you going live, when, what were your steps with going through that for anyone that's in that early stages of TikTok.

Ashley: Just tell your story. I have not gone live yet, I really should. I don't know, I guess I need to just to be honest, just to be honest. and tell me your story. I seem to get a lot more views on replying to comments. and talking that way and just telling them about the training. 

JoAnn: Right, okay. So what's holding you back from going live?

Ashley: I don't know, my nerves. I need to just get over it and just do it because I'm sure I'll be fine.

JoAnn: Right. What's the little voice telling you what's the biggest worry?

Ashley: I don't know. Just be you know, be the little insecure, insecure bug. Maybe after doing this today, maybe I'll go live tonight.

JoAnn: Yeah. Our guests yesterday. It was an amazing interview, and I really loved his perception because perception is reality. Yeah. And he was all about serving. Anyone that showed up. So if he had one person, pop into his life. If you were I was live, and you were my one guest some go, oh my gosh, I only had one. It was awful. And he's like, awesome. Ashley, how can I help you? Right? What are you working on right now? And it became like a one on one mastermind session. Live? Yeah. And it was just how his mindset approached it, instead of like to have to have 1000s on or I have failed. One if I only have one or two. Imagine the amount of value in conversation. I could have helped somebody better in a small group than something big. So maybe that will help you. I don't know. 

Ashley: I like that view of things. 

JoAnn: I when I heard that yesterday, I was like, Oh, that is such a beautiful thing because I think that's a big roadblock for people going live.

Ashley: I think I'd be intimidated at first, to have all the 1000’s of people on there, but because I do like to be able to just email back and forth or comment back and forth, or answer questions just. directly to that person. It's so much more personable I feel than being overwhelmed like in a live with all these comments, and you're trying to get back to everybody and then you might miss somebody.

JoAnn: So yeah, yeah, definitely. Okay, so what's the next milestone for you in your business? What are you close to achieving and reaching?

Ashley: I don't know. Like, I just have so many goals. First, I want to be debt free. So I'm working on that. And then as soon as that happens, I'm hoping by fall to leave the nine to five. So I love it. That's my goal so far. 

JoAnn: So you're definitely going to come back when we are absolutely at a milestone and you’re going to share with us so that we can celebrate with you for sure. Cause that's huge. That will be huge. So anyone getting started, what is your biggest piece of advice?

Ashley: Don't give up. Even when it's hard, even when you don't understand. The community and those groups. They answer everything. I mean to see Dave even pop in on comments and help and answer things and the community helps so much. So don't be afraid to ask a question. There's not a question that's stupid. I think a lot of people feel like they shouldn’t ask. But just ask. When you’re going through the training that business plan advisor was so helpful to me.

JoAnn: The people that work in support and answering all the things on our group pages and stuff are always really here to help so that's a great piece of advice Never be afraid to ask because if you need to know it, you deserve to know it right? If you're unsure about something there is no level of worth to get a question answered.

Ashley: Well and if you let one question stop you, if you would have just asked it could have changed your whole life. 

JoAnn: And sometimes it's and I've had people reach out like so sorry, I'm asking this but it's their biggest roadblock was some small piece of tech or understanding or they couldn't find a link somewhere. Just getting that answered, that takes about 30 seconds changes their day. It keeps them moving forward. And that is the goal and that's what we want for everybody at Legendary is to just keep moving forward.

Ashley: It's not a competition. You want to see everybody succeed.

JoAnn: Everyone can win. And right, everyone can win. And everyone is worthy of winning as long as you are willing to learn and be willing to implement. 

Ashley: Exactly.

JoAnn: Those are the two keys for sure. I loved chatting with you today. Everyone go find Ashle on TikTok it’s @makemoneywithmcbride. Go follow her and comment on her stuff and cheer her on. Thanks so much for coming on.

Ashley: Thanks for having me.

JoAnn: Keep in touch, okay?

Ashley: For sure.

JoAnn: Thanks for hopping on today. Tomorrow we will be back on with a new guest and stay Legendary everyone.

Below is the transcription for this episode:

Below is the transcription for this episode:

Dave: What's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and here we are excuse me back again another Monday. Another incredible lineup this week of obviously lots of sips of coffee, but great get right into it as of today a former basketball player who scores big by doing this one thing, Daniel, welcome to the show. 

Daniel: How are you doing Dave? 

Dave: I’m doing good, my brother. How are you? Where are you calling in from?

Daniel: I'm doing great. I'm doing great. I'm calling in from North Carolina.

Dave: All right, man. Awesome. So you're a baller. So tell us about how you got into internet marketing?

Daniel: Yes. Obviously born and raised in London, I came over to the states and saw kind of that success there and as I got into the internet marketing space, I was actually in network marketing. I was in a network marketing organization and I've been Yeah, still and still have some affiliation there. Great mentors, great scenario. And then I'm very thankful for Thanksgiving. I think it was like November for Thanksgiving or Christmas dinner and I was just scrolling on TikTok. And I think I saw, you know, Ian Maclaurin, Brian Baron here McCaw. I saw his two passive incomes Eric sold. And I was just like, You know what, $7 to learn about a market space. I already knew back in the day that I really wanted to understand how to leverage social media more, or even just leverage the online space and I felt like where I was at in the network marketing space. Even though I had many great blessings. I felt like it was slightly limited in how much I could expand just based on you know, different circumstances. So paying $7 didn't really pay attention to it. So again, emails and emails and emails so a couple more videos and I was like $7 to learn again, a space and for me, I like to see stuff. So I'll pay seven just to see and make sure I'm not missing anything. And it turned out to be incredible. So yeah, so that's how I got into the 15 Day Challenge.

Dave: Nice man. So mainly you were doing offline stuff in network marketing. And that's, you know, mainly includes, you know, prospecting people out in society, you know, which, which actually a lot of online marketers who are just getting into, you know, just discovering online marketing, just discovering entrepreneurship, quite frankly, and I don't want to go into the all back in my day, I had to walk to, you know, miles both ways, uphill stories, but, you know, I'll tell you that offline network marketing, it ain't a Yang. And trust me this is hard you know, compared to that and that's not to minimize everybody's experience of going through the uncomfortability of just working with whether it be your computer phone camera, I get it, but try 50 calls a day 20, 3 way calls home and hotel meetings galore. Right. Daniel, you know the game.

Daniel: Yeah. And the funny thing is I got into it. I was very proactive before the pandemic happened. I was pretty very proactive with my team to go online. I wanted a place to go online, to make sure that we can do business from anywhere so we kind of transformed a lot of stuff online on Zoom and everything. Yeah, we got to a space where, you know, you know, what I love about your program, Dave is you promote, you know, starting learning skills, build your own brand while learning the skills were in that space. I don't think it was as much about building your own brand and I thought I was starting to get limited. So yeah, we did go into online space. But you know, I felt that it was more than I was calling my name, especially the income goals I had I just didn't see it quite, you know, enlightening gave me then the time I went into my family.

 

Dave: Yep, yep, that makes perfect sense. And, you know, I think that network marketing is a fantastic way for a lot of people to, you know, to, you know, get into the game and oftentimes, you know, we kind of like the gateway drug, if you will, to entrepreneurship. I know it was like that for me. So in a lot of ways, I make fun of it all the time. Only because I've done a lot of it and and I know I know what it's like but I wanted to just if I can hold on a second. I wanted to try to see if I can share this real quick because what you just said is really really important. And it's it's uh, yeah, it's looking like I need to update Chrome and I'm sorry, but the thing that you talked about with a change in the business blueprint in the phishing formula, so if anybody wants to know well, it's in there. And it is an upgrade. It is an a, an upsell, whatever, you know people want to call it obviously you can go through the challenge, you can get into the blueprints, and for those of you who are new, there's no pressure to do that. There's some incentives as you're going through the challenge. If you want to get deeper into education, want more accountability. There's you know, there's a lot of detail in that and it's, it's, I think you'll find long term when you use the information, everything that you spend here at legendary, you'll make that you know, it's there's an ROI of 10 plus 100 plus 1000 plus in this in this business, and I think that's what I don't think a lot of people Daniel, realize about the skills is man the skills once you develop it once you even get a foot into the industry. I mean for network marketing. I have you know, I got a foot into the industry by just signing up as a distributor like everybody else and then within a year or two, I was selling tools and training in network marketing as I was all in the industry, right. I got a foot in and then I'm all in I'm making 1000s of dollars and all of a sudden, you know, a week for me that was I'm rich. I'm working from home. Right now if I made that today, I'd be poor, but here's my point, you get a foot into the industry, and it changes your life. I mean, Daniel, how do we convince people that $7 Even $2,500 Whatever you invest in yourself in this space, if you use it it's going to possibly be the best ROI of your life.

Daniel: Yeah, that's a great, great question, Dave. I think the biggest thing is for me, I think understanding my story will help people understand it, you know, I felt like I had to catch up. Right so seven to me it was almost $7.20- $500 whatever it could be, whatever, whatever the case, like you mentioned, to catch up, right? Because when I was in the network marketing space, you know, phenomenal mentorship, phenomenal, great leadership there. But I needed to learn different skills that will allow me and for me, I'm a busy Dad, I'm a global sales leader. I'm a busy dad, right and husband, and for me, I wanted to get to the goal, right? So I feel for many people watching this. If you want to get to the goal sometimes I mean, $7 it really wasn't a joke's on me. I just felt like, I mean, I know there's so many things I could spend the money on. So I think to get people don't understand that is to just think more about what you could be missing, rather than what people could gain. I think sometimes we think oh yeah, maybe $7 Maybe $7 benefit. Well, if you think of it like Hey $7 could make me, in short, I don't miss out on a hundreds of 1000s of dollar benefit right and that's the opportunity cost and I studied accounting too. So opportunity cost is always my biggest fear. So I think what could you miss?

Dave: I like that. And that's a real that's the real that's the real mindset. I feel like I have somebody who's trained at success. And what does that mean, train that success train to be successful if you've never trained to be successful? Why? Why would anyone think that you're going to be successful? So for some of you who are feeling frustrated, maybe you've never trained to be successful, you know? Here's what I mean. A guy like Daniel, similar to so many people who have been successful in other businesses or other industries, comes into this industry. And instead of looking at it like, well, there's just too many people here it's oversaturated or who would want to hear from me are all of these different imposter syndrome. soundtracks that we play, when we are not trained to success? Somebody like you who you weren't born to be successful, unless you unless you were born, but I don't know. Were you born royalty? Were you born automatically successful? I'm assuming you were. So you trained in success over the years and now you're coming into this industry? As late as you could possibly come into it. I mean, a better time to come into it would have been six months ago, 12 months ago, 10 years ago, but you're coming into it in 2022. It's like brother where are you Ben? But you're trained in success. So it's like what I'm picking up is you're not going oh, it's oversaturated Oh, you're going? Who can I pay? Who can I hire? Who can I get around to catch me up fast so I can blow past all of these cats around me who ain't willing to work as hard as I am? Does that fit?

Daniel: No, that's true. I mean, to me, there's no point being skeptical from a lower platform. You know, like, for me, I have to say to myself, you know, let me pay to get to where I can get caught up. And then my skills, talents and abilities now can shine, right? So I think for most people it is look, you know, you have to understand that I'm only 32 years old, and there's some people out there you might be 40 or 50 and you feel like man, like it's too late. Everyone's saying it's oversaturated. So I'm pretty sure you know, the amount of people that say it's oversaturated probably ends up being the fact that only two people even do it anyway. So, you know, the more I hit oversaturated the more I realize, wow, there's less competition out there. So, you know, it just makes it easier to go out there and have success.

Dave: You're right about that. You're 1,000% right about that. And when I discovered that little secret that it was actually a lot easier to succeed than I thought it was because what I really had to do was just be tenacious about it and not give up because around me, if you could imagine a battlefield of men and women we're just getting taken out all around me. I mean, just people were dropping, you know, another month. It's like, Where'd Sally go? She hasn't posted for a month, you know, or where'd Bob go? I haven't. And I used to be on his list. I haven't gotten any emails from him anymore. You know? People just drop off, they get distracted, they move on. Other opportunity, new opportunity, bigger opportunity, whatever it is. And usually it's just Oh, Bob's doing the same thing. He started, he started something new, didn't follow through, and then he started something new. And I know people like that. Who I've literally known for 10 years who just the amount of times that they start and stop somebody if they did just put all that energy into that one thing, whatever it was, and it's and I tell this all the time to people. You don't want to do it here. You don't want to learn here. I don't mean, I'm just a guy who's here. You don't have to listen to me go do it somewhere but do it in don't spend 20 years trying to get rich quick.

Daniel: And I think the biggest thing to Dave is what people don't realize is you will always be successful. You've built multiple businesses. That you know you've gone through the grind of what it looks like to be a rock bone, even learning your story. You know what it feels and I think sometimes when people feel with the hesitancy is that why would someone that's done so much when it helped me right? One of the put programs together that can help you but not realizing that the pain that you went through the pain I went through growing up in London and why I had to go through in the streets of London and Boston will get me out of so many tough situations that pain actually turned into the wanting to help and serve other people. And that's why you know, your program is so incredible because it's putting something together for $7 to say, Hey, I know we have to make this a lower cost and most people can get into it, but be able to now expand and grow. So I think that's another component to it too.

Dave: Yeah, that there's all kinds of reasons to be skeptical, And I'm just not even any type of guy I'm like everybody else and that's, you know, we get people put on pedestals. It's a weird thing. Human beings are just weird in the way that we put some people up and put others down. But the truth is, is that you know, we're all we're all you know, sitting in a chair right now listening in on a similar device. And some of us are talking and some of us are listening and we're all just humans. Having human experience in the secret of this business is really just all about attitude. You know, my daughter who's sitting over here is home from school today and bringing her to the office says a positive attitude changes everything. And I just I wonder somebody like yourself who's obviously come from some you named it brother your story, their tough. Early life London streets excetera probably done seeing and experiencing things that some of us haven't and are glad that we haven't. How have you kept a positive attitude and not gotten beaten down from some of your experiences, obviously, probably some of the situations in life that were major letdowns for you? How have you not become pessimistic? How have you not become negative? How do you maintain a positive attitude?

Daniel: I think the biggest thing is, you know, for me, what are the major things I love about people in my life? I truly believe rejection is not a thing. You know, because I think sometimes people's attitude can waver when they feel that they get rejected but to me I look at it this way. Rejection is just a misunderstanding. And rejection is never personal. You know, to truly be rejected, someone has to fully know you. So for me to stay positive every day if I have someone that doesn't get side or if I have someone that doesn't want to, you know, go wherever the case is, to me, I realized that probably there might be some misunderstanding, right? That's just gonna just interact with more people, you know, create more content. So I think the positive is one might, you know, my belief too, and I'm a strong believer. Another situation is just that I read a lot. I read daily, daily habits that I stick to, I have habits and skill sets. I said to myself, hey, when you don't feel like doing it, a habit will take care of that emotion. And I just feel like people have just put themselves in a place to understand rejection is impossible. It's not really a thing. Rejection isn’t an ending, and it's just people just need more time or maybe you're not talking to the right person in the right place in their lives. But the grace you give when they want to get started and you know, maybe they've had a couple questions for you or whatever it is, the grace you give people is usually going to come back and you know, you don't you don't reap what you sow you what you sow.

Dave: Wow, you reminded me of this thing that I read and I just have to share right now because it's so so on point from what you're talking about. It says people who can't you know, it's just one of these things. I just saved myself from the internet, you know, somebody posts, you know, I mean, you know, people who can't communicate think everything's an argument. Yeah. Oh, yeah. What you just said was exactly that. And I see that day in and day out and and I even see in dealing with little opportunities where I might want to be passive aggressive or I might want to be you know, like, like, like, like, offended by somebody being you know, frost or whatever in what you're talking about. Right there. You're right is the secrets, it's literally what Zig Ziglar was talking about. I feel when he says help enough people. It's those little moments where you have somebody with, with the same like kind of toxicity that they're projecting onto you and instead of doing that turn around and showing them grace and letting them save face, and being compassionate in kind in that moment, will win you money in prosperity in in respect, in what you're talking about Daniel is is I don't know. I just What do you think about people who think what do you talk to me about that meme or that quote, people who can't communicate with Kate think everything's an argument. Do you think that that's true and how eloquently does that sum up? What we see every day day in and day out in this industry and in life is just conflict and miscommunicating?

Daniel: Yeah, no, absolutely. You know, the funny thing is, and this does relate, I was thinking about what you were saying. And it's just like statistics, right? If we think about communication, we have statistics. Someone might say 1% of people make it right, wherever they make it . Well, statistics really has a lack of communication because it doesn't really communicate to you how many people actually have what it takes, right? If you look at the 1% The 1% did what it took to succeed. Maybe like 9% got distracted like you said because they started and didn't move forward. So that itself is a lack of communication. That kind of relates there but the biggest thing is, you know, what, you know, arguments a lot of times are started by people who are not secure in themselves. And a lot of times we give the other person too much credit. Sometimes you might be incredible at how you deliver information. You might be incredible at how you explained how to get started or what the 15 days are gonna be about. You might have had a great delivery, but the person might be as secure as something that has nothing to do with you. So if you just stay consistent and the right person will connect to that fact. That person will actually sit in the audience and find out that Oh, wow, you actually spoke to him in this way. I wouldn't get treated that same way. Also, some people don't see it the first time like you had, like you mentioned, I think you said 7% of people purchase on their first look, I believe or, you know, it takes seven times to come around. I mean, that's just people being insecure about people's past experiences. It's never personal. And that's why it's not ever, you know, miscommunication. It's not. It's not that it doesn't need to be side by side. We understand what people go through and just be consistent.

Dave: Yeah, I think one of the really easy ways to kind of tell whether you're in a good place, a place to be prosperous and profitable or a place to be basically where you're repelling people in money. And the question is really it's how are you treating people when they say no, how are you treating people and they either reject you or they say no, you know, because the most common trait of a toxic business person or or just toxic person in general is when they don't get what they want. What do they do? And they start throwing a fit so I've actually seen a lot of marketers, and entrepreneurs and salespeople who when they don't make a sale when they don't close on that very first try, you know, because somebody is just I mean not they didn't wake up that morning and decide. They didn't wake up that morning with the intention of spending hundreds or 1000s of dollars with you. Give them a break. Give them a day. You know what I mean? But I see people, it's man, they're the kindest when they're on that first but the moment that somebody says I'm not right now, or I can't right now or it's not a good fit, or even if the person says not leave me alone or whatever. The salesperson or that professional will follow. Going all off, right? I mean, just everything in a niche sitting around and wondering, why am I broke? You know, why can I not get ahead? It's like I've tried 15 businesses, well, everywhere you go there you are, you know, it's nothing changes, nothing changes. And I see people Daniel, they want to understand the science of the code in the funnel builder. They want to get real technical. And I say, forget that. Just learn how to talk to people and treat them with dignity and respect and clearly explained things and then when they buy shit from you, actually over deliver have surprises in bonuses there that they didn't expect. Do more stuff than they paid for. It's like, this shit ain't rocket science. And I know that as professionals, we like to sound like it's complicated and let me deliver the secret marketing formula and blah, blah. But here's the facts, guys. What we're talking about Daniel and I right now is it it's just learning how to speak to people. That’s it.

Daniel: That’s all it is. And connect with people and understanding that you know is is Miss undecided is a big thing rejection honestly, like I said, so we definitely write and I love

Dave: That rejections not a thing because it really removes all of that. They don't like me or they're out to get me because you know what, really we go into when we're when we get rejected. We get angry like what do you do but you know what we really are is afraid and scared. And you know, it's just fear we interpret to perceive this person's words to be all about me. You know, and yes, you're so right. I realized this cat must be having a bad day.

Daniel: And the funny thing is Dave is even in my life, I get more I get more leads from my lives. When I just have conversations with people and just ask them about them. If you know people find out about you I have a little banner on my lives. You know my tell them you know what I do have wherever it is, but all I do is talk about others and just ask them questions, see what they're about and connect with him because I realized, and even some of my you know, the people that you know, connect to me in general, I like to just say hi to them. That's the important thing. Say Hi, to them . How are you doing? Oh, man, I've never had someone connect with me. Yeah, because we're human beings right? So I think that's another thing too, if you don't have to connect with people or human beings. And I mean, I still haven't finished it. Now. I always say to people, when you're in interaction with someone, in communication with someone, right, then that movement is never again, to know that hey, I might have a bad way. I said something but it's never you because you just have holding your ground and being confident to communicate information, communicate this program to someone. A lot of times people come out of their shell and say, hey, you know, I apologize. I shouldn't have said that to you. I shouldn't have because they realize that they were secure. And they just wanted to throw something at you to see if they broke you down to see if you can match them. But really, and truly, they really do respect you. They just put you in a quick test and you failed the test. But you reflect and say, man, what can I do have a better conversation, maybe the blueprints were trained and kind of listen to again, what you'd have said that would be I never, you know.

David Sharpe: I just had that situation happen last night with my wife. She asked me a simple question. I got defensive and she's going hey, I just you know, it's just a question, you know, and she wasn't, you know, she could have said made it all about you know, she has gone into her own you know? Yeah, that to where to but she's wise enough and has have been been at this long enough to know that it's not her it's me, you know, and and she doesn't take on if I'm going to be immature, if I'm going to be defensive, but she's not going to take that bait. And she just says, oh, you know, wow, okay. I'm curious as to why you're so defensive right now about this, you know, and she keeps the pressure on me and, and the focus on me not to Hey, can I want to catch you, but babe, what's up? Like, why are you okay? You know, and instead of arguing, this is what we used to do when we first got into a relationship, you know, she would ask me a question. I get defensive and you know, how we get we puff up and all this and, and then she would, you know, pursue and engage in it would end in toxic fights. And you know, I mean, you know how it is. It's the honeymoon phase where you get a lot of highs are high, but lows are low, if you know what I mean. Yeah. And so, this is so true. And the the this communication thing, learning how to communicate, realizing that you're in the communication business, realizing that you're in the people business, this is really you know, all of you folks who say you you like people and you know, you just you want to work around people that you like and all this kind of stuff, will you create that atmosphere, and now that you're on your own and you're your own boss, and you're in charge of facilitating your energy in the environment, on your pages and on your profiles. Well, you control that energy, and so you get to have the energy wherever you want it, you know, and I'm really empowered by that even on this show, is because I really get to bring people on whereas where the normal what I usually experience on podcasts and things like that is a guru bringing on another guru, you know in for me what about this when enter this kind of scrappy hey, here's all these new people who are using this training, succeeding, let's learn from them. Let's listen to them. And you know, I think most gurus would say I never bring on somebody that just bought my course 15 or 30 days ago, you know, afraid to talk about to them afraid they might, you know, have bad feedback or something and I'm just like, you know, let's let me let me quite frankly, let me keep my communication sharp with my audience with my target customer. Because if I can have a conversation with you and listen to you, and it helps me so much more when I go then to do other lives or create other content and stuff like that. So I guess in a way I still have after 10 plus years, this desire to also because I know if I don't Daniel my communication will get rusty and I could get right back into a place where my words are not connecting with people. Because I'm, I've been too much in isolation and not keeping my I have to keep these skills and that's why I like going live so much. So maybe you could talk about that and how that's maybe helped you and give us a couple of tips about how to practice empowering communication with people and engage in an audience instead of just feeling awkward on the live you know, like you feeling like you don't have anything to talk about. And then you might get into care and sort of freeze up. What do you do to make people engage and even feel them and make them feel empowered?

Daniel: That's a good question. I always take the focus off of me because I think what happens you know, when I first went on live on TikTok out like, hey, you know, you know what to do, like, you know what to do, right? 

Dave: What like link in bio, right? That move

Daniel: Exactly. And I realized I wouldn't have taken the skill sets I built in leadership of basketball, play for my country and go to and be able to be the network marketing and leadership. I thought I wasn't taking that into space. So for me the way I must have that was taking myself off. You're completely understanding the science, you know, days. If people come to my page if they like me, they go with the pace, they will scroll, they'll click on the link, they will do this. So if I focus too much on the other things that people are going to do anyway if they like, the less we do. So what I focus on, I focus on building trust and connection with the people that come with my lives. You know, how can I learn more about this story? How can I connect with him? I already know and here's the one thing I learned too. And I've learned this many times, you change one person's life that can lead to an impact that you could never you could never even imagine. So in my live even I have one person there. Guess what? I was saying to speak to them like hey, what's going on that you look familiar? Have you come to my live before?

 

Dave: Here how can I help you? It's all about you, dog. You know what I mean? Like and let me know how I can serve you. Otherwise, I'm going to talk until more people come. But it's you, man. That's such a good point. You got one person a lot. How can I help you? You know, it's like, Look, nobody else is here. We're one on one. How can I help?

Daniel: Exactly I used to be the guy take advantage there's about 10 people or 100 people guess what oversee but what I realized is guess what? You know, the people will come. The leads will come if you connect with people and build great content. But the most important thing is that when people come to live, they don't think hey, how can I make Daniel's life amazing?” Certificate, basically you like, do I want to stick held Why do we keep scrolling? Oh, that guy said my name. Wow. Let me know. Let me talk more about myself. That's what makes people feel happy and educated and connected.

Dave: Such a good point. Yeah, it's not their job to do that. What? I'll be done in a minute. We'll get some food so you know. That mentality is such a big one in this business when you stop looking at numbers. That's one thing I like about Gary Vee. Gary Vee really talks about that a lot. And while everybody over the years has been, you know, critical of him and how much energy, how much grind, how much hustle. I mean, everybody has opinions about his work life balance and always marriage must be in crumbles. You don't know that. We all just want to come run in our mouths about stuff you don't have an opinion on. And the truth is, is that all of that time, you know, who knows his family and his marriage may be 1000 times better than all everybody else's and and simultaneously he's putting in that work that consistency and having those conversations those one on one conversations out events are you know, and he is that guy you know, that's his personality that he's you just know that what he's saying is true because he's been saying it for long enough. But his point in all of it is to do what makes you happy. And and and don't focus on the numbers, focus on the individual, focus on the life, the life that you can impact. Because another thing I'll give you another practical example of how that domino effect happens is that now all of a sudden you have a raving fan, who's who's you know, or a friend who's commenting on your stuff and liking your stuff. And that's how you create momentum with your content. Right, Daniel say it's just the simple things. How do you think that people engage on post? Well, they feel some connection, they had some one on one interaction, they have some sort of relationship with you. And if you don't have enough trouble to comment on your stuff, that's how people get people to comment. So those little investments are really important. Those one on one conversations, not only can you know resulting in somebody buying something, obviously, but even more so like you said that raving fan, that's how you get people to come on to your stuff and actually pay attention and want to support you, you know, and want to like your shit and comment on your stuff. And you know what I mean? I mean, it's, it's such a simple formula, and I think we, we just I guess in society today, Daniel, everything's so fast and everything's so instant gratification, that we forget what you know, the equivalent online of opening a door for somebody or smiling at somebody, or just what if somebody goes off on us in public just like not wanting to fight them, but saying Oh, my God, like, I'm so sorry that you're so upset. I can tell you having a bad day. Like, is there anything I can do to help, like, that's an act of God man in today's world, but really, it's not. It's just sort of lowering my ego right and just putting others, either equal or before me and not always having it to be about myself.

 

Daniel: Exactly. Exactly. And, again, a lot of times people you know, there's certain actions you can do, you know, like, you know, tick tock, right, you know, if you have someone like Shin watch time, and all those things are a factor. Well, guess what? People don't necessarily come to tick tock and say, Man, I want to I want this post to go viral for all right, they usually and you've made it you know, the way you can get that same result by caring about them, connect with the people that do engage and having a great conversation and you know, what will lead you to my page what made you want to follow you know, you know, what kind of goals you have, what are you looking into those type of interactions and one of my good friends told me to

Dave: try what have you tried so many quick little questions, but that really, your friend said what?

Daniel: Yeah, my friend said to me one time you know, good to maximize it. You know, sometimes taking people off the road, right? What does that mean? Everyone's used to the Hey, how are you doing? How's it going? Everybody wants to ask, what about a question that takes them off road a little bit? Hey, you know, you know what's a lot when's the last time you really felt fulfilled in what you did? What what, you know, what's the drive you have? What's the one thing you're afraid of losing if you keep everything the same right now, now people have to wait, oh, wait, hold on. They don't have to go into their phone and pick out the generic. Oh, so they go. Now think about it. Now they will come back. We feel something before guessing what sells the connection. That's it.

Dave:  Yeah. And sometimes it's about not being salesy, not you know, the best sales interactions and experiences that I've had are not people who have tried to, you know, get that one up positioning on me. You know, and there's a lot of strategies that people use in sales, you know, like trying to remain the one who's asking the questions and, you know, leading the conversation and all this but, you know, I've really found that just not trying to get an angle or a position on somebody and really just trying to connect with them in as if they're a friend. Although being intentional with your questions and not just totally going, you know, off the, you know, off off brand or off message too much, but I just I just I just don't think that we realize, especially coming out of what's happened last couple of years and all the hate and pain in the world, how just lonely people are and how just giving them some gentle kindness in treating them like a human being with dignity, even in a sales process really makes a big difference. And it's, I see people who are so even people who come on our team advisors who come on and they're so they want a script, they want this, they want that. I don't hand out or give away scripts. Just kind of just kind of here's a guide for some kind of what the conversation and what a good quality conversation might look like. You know what I mean here's a couple of different questions in ways that I like to follow up with the question that I just asked. So I can dig deeper and make somebody really feel like I give a shit about that question I just asked. And like, it's not just a list of questions. I'm trying to get through on a script. You know what I mean? I mean, people can sense that and I think that we, it's not the 70s people. It's not where, you know, it's the same thing that is happening in Russia right now. You know, I feel like Putin feels like, you know, for those of you who are keeping up on what's going on over there. Putin basically has eliminated all of the communication and the news organizations, there's no freedom of press. It's all state controlled. And and, and, you know, I think he feels like it's like pre internet times, because people can get on the internet and get information man. Patients they can get on the internet. And our people are no different. Our customers are no different. We can't talk to them like it's the 1970s and they don't have every single piece of information along with 50 other options right at their fingertips. All they got to do is just here's here's you, cause right here, this is what you are nowadays. Think you're gone man. the flick of a thumb Daniel Is it a crazy world out there man. I mean, we are more replaceable than ever. You know, as people who are in business and you see this every day, a Mom and Pop quality store that was on the corner of the street? Sure. It's good. Sure. We wish that it stayed but guess what, your eyes had Chipotle last night? Because you didn't want to leave and you wanted to UberEATS right. So the truth of the matter is people have more choices. We can't just come on the internet, spend our $2,500 and be like where's my money? You know, get up there. On TikTok and start talking all kinds of ways to people.So that's why I think this conversation is all the more important about just learning how to talk to people and treat people with respect and realize that every little answer or response that you get, that's not exactly the one that you want. That doesn't mean that it's an argument. It doesn't mean that somebody's you know that you're a piece of shit or that you're never going to be successful. It just means that hey, maybe somebody's having a bad day or maybe I'm filtering this in a way and I'm hearing it differently than it's being said. And that's another scary thing. Daniel is a text on how things can get lost in translation. I have to be intentional in paying attention to what I'm writing to ensure that it's clear and ensure that it's coming across in a way that doesn't rub somebody the wrong way. Because I'm sure you've had a few of those situations to where it's like, let's hop on the phone. This is not coming across the right way. Right?

Daniel: Yeah, absolutely. And even before COVID As I was in the network marketing organization, I told people the time the team I had, I had a pretty good team. And I always talked about let's try our best to create the experience that people felt when we were in person. We can't just go online. We have to create the experience that people felt when we were in person. So that's why a lot of people contact me and ask some questions. About getting started and everything. I like some videos. I'd like to say video Hey, this is me. This is because I wouldn't have if we met in person there'll be able to see that. They can't touch me right now. Right? But I would have died. I think that's a good thing to do if you are just a swipe away how you are and if you're if you really want to have a good return on investment, and people always have what they say all the time. People always have time to do it a second time. They never want to do it right the first time right? Well, that's why that's why I go into blue. That's why I've got everything in the blueprints. So I will do this right the first time. I wouldn't get the results the first time but create an experience for people that you wanted to experience. I mean if you think about that it will just change the game but it's been working out for me.

Dave: Yeah, yeah. Really. I like to look at it like a game. Although, you know that's not to minimize anybody who might be saying to themselves, well, these bills ain't a game Dave Yeah, I get it. You know, I understand but you can't take yourself so seriously because unfortunately, the way the world works if you do nobody else will. We have to have fun. We have to treat people with kindness. Everything we need to know in this business we learned early on in life is treating people the same way that we want to be treated. And it's just we're doing that just in new ways for some of you whether that be through apps like TikTok or whatever. But it's all the same rules. It's the same principles and that's why I never ever worry about the game or business getting away from me and me not being able to keep up because I know the important thing is never the technology. It's never the you know, Facebook ads platform its net there's always going to be a new tool. There's always going to be a new webinar platform, a new Metaverse, a new virtual reality, but you know what it is. There's never going to be a new way in which people are going to want to be treated other than with dignity and respect. That's never going to change. It's never gonna be that people are going to be like, please talk to me and confuse me more. Please make this more difficult and more overwhelming. That's never going to be the case. So these rules of communication that we're talking about today, this is such an important conversation are always going to be true. So this may, for those of you listening, be one of the most important conversations that you've heard here, Daniel, thanks for sparking it today, brother.

Daniel: Absolutely. Thank you for having me.

Dave: All right, man. We'll keep you posted. Come back and join us here in a couple of months. And let us know how you're doing okay. We'll talk mindset and communication and all that stuff in round 2.

Daniel: Awesome, ppreciate it Dave thank you so much..

Dave: All right, my friends. My little buddy here and I gotta go get something to eat. Okay. Have a great day be Legendary, my friends. And we'll see you back here for another tip. Borrow of wakeup legendary you know, basically as Daniel was talking that I just want to say real quick is one of the reasons why I never you know in sitting on here, you know, say you know giving strong calls to action telling people to go buy stuff every you know two seconds is because I don't need to Daniel's right that if you deliver value, if you people already know they're not dumb they know about your link in your bio, and you can gently give a call to action just like I gently see that in our Blueprints today. But oftentimes, it's more powerful to gently seed something in because you create curiosity. What was that that he mentioned? People always pay attention to those little offhanded comments that are sort of said under the breath. Because it's like planting a little seed more so than if you're putting something in their face, right? Tell them to go do something because a lot of times when you tell somebody to do something, human nature kicks in and nobody likes to be told what to do. We all like to make our own choices. Right and that is a more true statement than a lot of people don't like to you know be sold they like to buy well. At a deeper level. They like to make their own choices. And so it's another reason why I don't sit here and give endless calls to action to go buy our training and programs and products because you know what? If somebody got value from this episode, say you're new you came on you heard to have a quality conversation, and you're like, dang, this is what they do for free. I can't imagine what's in their paid training that they actually prepared for. That's human beings are not stupid. That's what they think. So I don't need to insult my audience's intelligence every two seconds by saying click the link in bio or go buy our Blueprints or whatever because you know what, you know they're there. If you want to go by him after we've demonstrated that we can help you by actually helping you then you know that they're there and that's how every business works. That's how all the big giants visit when you have a product that is so quality you don't need to talk about it all the time because you're just proving it's good. Buy my favorite business one of my favorite businesses. You know, the bourbon chicken right in the mall, right in the food court. What are they doing? All they're doing is handing out samples. All day baby. They're saying here's our product. And if you want to play with this bourbon chicken, just get in line, right? But that's all it is. That's all we're doing here is we're handing out appetizers all day long. We don't need to constantly say if you want a full plate of this chicken you can go get in line, right people know that. Focus on get handing out appetizers and make sure that it's quality stuff, just like we're doing every single morning at least five days a week right here on Wake Up Legendary and if you want the blueprints if you want to take your game to the next level, if you want more accountability, if you want to join pretty much every person that's been on this show and it's getting results. You could dive headfirst into the blueprints just make sure you put your seatbelt on. It's going to be a wild ride. Alright my friends, we'll see you back here for another episode tomorrow. Be Legendary. Get out of here. Peace.

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. Turning down the AC there is a little hot in here and it's going to this morning. I have a feeling we have a wonderful guest whose name is Chase and he went from factory worker to 80,000 followers hours. Let's hear how he did it. Welcome to the show brother.

Chase: Thank you thank you so much I'm excited to be here thank you for having me

Dave: So what what took you from factory worker to find Legendary and starting an online business and affiliate marketing?

Chase: Yeah, well, over the summer actually is when I got into it. I was just scrolling on TikTok. At the time, I was obviously still working my factory job and saw scrolling on tick tock and I, I come across a TikTok about a guy explaining affiliate marketing and how you only have to work one to two hours per day, how you can make $1,000 commissions and happy to make those commissions even as a beginner. And so to me that sounded great.

I was like, Yeah, I'm outta here as soon as I can see that I can leave. So yeah, obviously that resonated with me. You know, making 1000s compared to making 10s a day. So I went through his funnel. Yeah, I went through his funnel, ended up on the sales page of legendary. I love the video, so I decided I was going to invest in this 15 day business builder challenge. That was what I got brought to. So I decided I was going to invest in it, I decided I was going to really focus on learning and then implement it. So I went through the challenge. Got through the final day, and then got introduced to the business blueprints, decided to invest in that. And I mean, that's how I started and now I'm here.

Dave: So, what gives us an update on life now. I mean, where did you start all this? And what's changed since then?

Chase: Well, I started in the summer of 2021. Yeah, the first couple months was good. I was growing followers a day I was I wasn't making the best content, but I was still making content. wasn't making a lot of money wasn't seeing a lot of results. So that kind of led me to kind of drift away from affiliate marketing I kind of stopped posting on TikTok. stuck with it. But I still had made, you know, a couple commissions, I still hadn't made, you know, a couple sales. So, affiliate marketing was always in the back of my head, it was always something that I wanted to add first into 100%. And so since the beginning of January this year is when I really decided that I was going to no take this is a full time business for myself. I decided to focus on education, the business blueprints, I decided I was going to try to actually understand what was being taught, trying to get the message that was trying to be portrayed to me. And then once I started doing that, that's when I really started to see big results on TikTok. That's when a lot of my videos went viral. 

Dave: Like you bought the training, and then that and then actually, what you say is you went through, you finally went through it. And when you listen to what was being said, and then you you follow that advice, and you got results?

Chase: Exactly. 

Dave: Wow, that's Unbeliev great formula. I've never heard of anything like that before. Right. I just think we should end the interview, right? It is just like, what else really is there to say, you know, I mean, I think that, that we all buy stuff and never read the instructions. And then we wonder why shit breaks or it doesn't work out or whatever, you know, and I think that goes with books, in courses and everything to businesses, you know, webinars are so many. There's so much information online nowadays. I mean, if you're, if you're just you actually just take some time to pay attention to what's being thrown at you every day, it's just information. It's like, all day, every day, it's information for you to buy more information, for you to get more information for you to ask for more information for you to request more information for you to receive more information for you to have mailed more you automate and share more information. And so of course, when you buy a course you get, I would say, you know, built up in energy energized up over the marketing and the opportunity, but then it's like, okay, I got it now. I actually need to go through it. And that part gets, for some reason, that part, you know, it's not as exciting. It's not as fun maybe, I don't know, the dopamine has already worn off from the excitement of just the purchase. And now it's on to something else. Nobody wants to do the work. I don't know. I've done it, too. I've done it, too. So I'm not exempt from this. But I'd like you to try to say more about that because what you just said was earth shattering to those who's even over preprints are not getting the results that they want. So can you just elaborate a little bit on what happened for you? Did you buy the blueprints? Who is more excited than you? That excitement kind of wore off? It was like I don't really want to do this work for this learning. Let me just go try to shortcut it. Oh shit. Let me go back to the drawing boards and actually good. Like how did it happen for you? Because I think this is a big thing for a lot of people and if we can get them to see if they're going to buy the blueprints to actually go through them so elaborate a little bit on the kind of buying and leaving and coming back and what was going through your mind.

Chase: Yeah, well when I first bought the challenge a couple weeks later I bought the blueprints And obviously I was excited. My main goal with starting affiliate marketing was to get out of my nine to five because I hated it so much. We had a lot of problems like I said in our marriage, and I just couldn't do it anymore. So yeah, I was excited. And I will admit, when I was first starting out, I was trying to shortcut it. I was just completely copying other people's videos. And you know, looking at what was going viral on TikTok related to affiliate marketing or making money online and a lot of videos that I was seeing that was going viral or the videos that would show no your Commission's you know, first day $50 Second day $100 Third Day 540 Today, you know, 1000 So those were the kind of videos that I was making, but those weren't the numbers that I was making. So I was pretty much just lying in my videos trying to shortcut it trying to make a quick buck. 

Dave: Because we've all done some shit like that before. And it's like, it's like, you know, there's no there's no, there's no there's no, there's no fault in that. I mean, we've all done silly shit, crazy shit thrown Scandi at the wall. But what you're talking about is growing up in your business, maturing in your business, and continuing to tell us what you found out or what happened from learning the skills I guess going back and actually going through the training like you were talking about.

Chase: Right. So I mean, after those videos were working, you know, after the first couple of months, I wasn't seeing the results I wanted to see like I said, I kind of drifted away from it. And just continued being comfortable with my nine to five and then it just got to a point about four or five months later this past January where I'm like, okay, it can continue to work this nine to five. I hate it. I hate waking up early. I hate staying there for eight hours a day. I can't leave when I want to leave. I gotta stand up every day and pack a bunch of boxes, this is making me tired. I'm coming home sleeping. I cannot do it. So the only thing I could think of to get out of it was to revert to what I had already started which was affiliate marketing on TikTok and like I said I had made a couple commissions so I knew that the potential was there. And so I just said to myself, well I invested 2500 into this business blueprint. There's got to be something here that can help me get more results. As I said, You know what, I'm just gonna submit to this education. I'm going to hear what it's telling me and I'm just going to do exactly what it says

the best of my ability and that's what I did. And it's yielded me great results

and I couldn't be more happy, I couldn't be more excited. I couldn't be more energized I'm happy to wake up now and mature and and grow see more results provide value

and it's just a really exciting man. 

Dave: You quit your job?

Chase: Yeah. 

Dave: Wow. Finally got out of packing those boxes and waking up early and coming home tired. That laundry list of things that everybody else did was gone. That just sounds like a regular day to work but you're going that's too much. Not for me.

That's all I'm saying this month for me.

Dave: Good stuff. Well, I mean, really, dude. So, you know, you really talk to us a little bit about I mean, there's so much in your story by the way, how old are you? 

Chase: I'm 20. 

Dave: You’re 20. So, I mean, really, really? Nearly we've got the 18 day, you know, thing going on here. You know, I don't know that I met you at 18. And maybe, maybe we think Darrel Ray Jr. was 18. Or maybe 18 or 19. Now, maybe he's 20 Now, you know, everything. The last couple years have been a big blur, but that's really young. And in what what? What are your other friends doing? I mean, what are other people doing nowadays? Who is 20? Like, I sound like an old grandpa. But seriously, I mean, how does that feel? How have you managed having an online business that likely many people don't understand or do kids urine? I shouldn't say kids do people your age understand online marketing. I mean, how has it changed your schedule every day on Earth? Or do you just not talk about it? I mean, because explain to us a little bit about how it's changed. Just that you know, your regular life dynamic. Yeah. Why are you home every day Chase? I mean, are you selling drugs? Like what are you doing? Like, you know, I mean, I've had people say all kinds of crazy stuff to know and just not in basically not my personal friends know much about what I do even after 10 plus years. 

Chase: Yeah, I don't really tell them anything. Most of my old friends you know because recently for me I've just kind of isolated myself to focus on myself I often kind of find my purpose in life Maybe one day Good friend and then I have my brothers too I would say he's right

You're in a Like you're you're really also evaluating who you want in your life and what you You want to do and what people you.

Dave: Absolutely But I don't think that's particularly an age thing. Some of it has to do with saying if i want to change some things I have to sacrifice other things.

Chase: Yeah that's no we I kind of stopped hanging out with the boys when I first got my nine to five Job because when I first got my nine to five job, I moved out on my own. And that's actually the point right cut off a lot of friends and then kind of just worked in that nine to five job you know I found myself kind of out No pilot doing the same things every day just be uncomfortable with my situation but rarely Being comfortable And so You know I just I got fed up with my job and I always knew there was more for me. 

Dave: It’s interesting. I don't give a shit if you come on here and say Dave Sharpe’s an asshole, I'd say well you're fucking asshole. And then we argue in front of everybody and then we'd end the call and it would just be another day in my life. I'm not I don't love conflict, but it's entertaining, right? We argue and say a couple of bad things about me over the webinar here and we hang up. It's not a big deal. But, you know. My point is, we've all done that, started something, bought something, bought the 15 Day Challenge didn't go through it bought the blueprints didn't go through them folks, what I'm Chase I just want you to say that one more time that you bought them, abandoned them did it your own way. And then what happened? I want to reiterate that because you know, people on Facebook there, people aren't even paying attention right now. They're scrolling. No, they're just going on in the background. Folks. Listen up. This is important shit. I know you're used to listening to Howard Stern or whoever in the background. And it's just noise but I'm telling you chase is about to drop something that can and will change your life. Chase you bought the blueprints and then you said oh, okay, I'm here. To tell us that story one more time.

Chase: Right. So I decided to invest in the blueprints. One of the guys modified the blueprints to help me. Then I decided to abandon them. Not really investing. And I said, Oh wait, I invested in the blueprints. So then I said wait, let me go back to these blueprints. Actually focus. And then when I did that, I ended up being able to quit my nine to five job. So yeah, so for everyone listening. If you have bought something and you've abandoned it, my advice to you would be to go back and actually focus on it and implement it and it could change your life.

Dave: It's about changing patterns, you know, it's about changing patterns. So look, if one or all of you goes and buys the blueprints there, anything else that you can find that I'm selling on the internet that I might get a piece of or a chunk of or a commission or whatever, trust me. I'm going to be very grateful for your business, honored and privileged that you trusted me but it's not going to change the quality of my life. It's not not if every single person on this call today goes and buys the blueprints. I promise you, I promise you I don't need the money. And I promise you I don't even give a shit if you buy it for me. Seriously, but if you bought something from somebody and you really believe that they know you, Chase said he said he came on to the sales page. He watched the video. He believes this could help him if you believe what you have can help you and you are really honest with yourself and also you look around. Chase this may be like your first, maybe it's not but I for me it's like my 1000 business. I've tried everything under the sun for the past 10 plus years to sell lotions, potions, pills and everything in between. I don't think I sold sex toys or fat raps but I sold everything else. When you're having a lot of horses. That's like the truth of the matter is that most people don’t see. I’ve sold a lot of things. But the most powerful thing that I've ever sold has been the most life changing thing has been information. And even when I was in businesses that were selling products and stuff, it was the training that people were getting that was life changing, you know those who really listened in dialed into it and didn't insert in didn't see you stopped yourself from a very, very like sabotaging and detrimental pattern in your life. Which is buying shit and then it not working because you didn't do shit with it, and then blaming other people for it. You know what I mean? Exactly. I don't know what that's called in the world of psychology and we can label and all that. But to me, it's just the guy who buys a lot of shit. He's a dreamer. He's always wanting to change his life he wants, but isn't willing to get in there and actually even go through I mean, the learning phase of things Chase is not even the it's just you're sitting there watching videos. Can we sit our asses down stats are data like goes in, take some information in do we have to be able to do that without being told to sit somewhere without getting a slap on the wrist? If we're late to class. Can we sit down and be disciplined in that? That's another? I think that's another determination that you can make about yourself, am I am I where am I at in being ready for entrepreneurship? Well, if I can't sit or even focus long enough to go through a course that I spent $2,500 But they're not. I need to be ready for entrepreneurship. I need to guess I need to get disciplined. And exactly. We weren't ready. I mean, you went off and did all the other dumb shit we all do. You know, and I did lots of that stuff. too. And I wasn't ready for entrepreneurship because I was shortcutting and had unrealistic expectations, all this stuff. But then I came back and got serious at a certain point just like you did and said okay, I need to slow down and I need to actually go through and listen to what's being said in the same thing that happened with my career. It just took off. It just took off. Right. So where do we go from here, brother?

Chase: I don't know man. I don't know You tell me. 

Dave: Have you found what a day looks like for you?

Chase: Yeah, so I've recently quit my job about two weeks ago. So it's been a little bit difficult adapting to all the time freedom that I've been having. So as you know, I don't have a set schedule. You know, I've been a little lazy here and there sleeping in, you know, a little too late. So I'm still trying to get you know a routine going. Schedule going to where I'm spending most of my time on my business and doing research. You know, testing things, tracking things. But yeah, you know, I'm not gonna lie. It's been a little bit self adjusting to all this time that I've had. So yeah, I mean, I've just been, you know, waking up when I want, you know, when I feel like it, making videos looking at content, but that's something I'm trying to get out of, I'm trying to wake up, get straight to work, you know, make some content, do some research. As of right now, it's definitely something I'm still working on.

Dave: Yeah, well, you're two weeks into a new life and it's going to take a little getting used to and I'm sure you'll go in phases, I mean I've gone in phases in my career. The good thing about me is that I also really struggled with structure and so forth at the very beginning, similar to what you're describing is and for me, and I don't know about anybody else, but I just wanted to work like I was excited to work on this stuff. And so I  would work and I would lose time working, you know, on my business when I first started and was 2009 ish. I was 24/25 and I didn't you know, I was just I didn't I didn't have any computer experience I just learned everything. You know, I learned everything about both computers from how to turn them on. When I started online I had already been doing MLM and stuff offline. But when I came online because several businesses had shut down and I'm just like shit, I needed to learn how to maybe do something online or something. I didn't know this was back in 2009. And I literally put a computer on my wife's credit card. It was like a $500 computer paying up paying it off $50 dollars a month and I learned everything from how to turn that computer on and navigate just the the Windows operating software to how to you know build in mess with in great landing pages and setup model responder mean every single thing that you all all of you are going through and working on I can remember those days of learning and setting all that stuff up for the first time and setting my account up for the first time. And I just find it hard for me to give people advice about how to get motivated. You know what I mean? Like how to get on because for me, I've had to learn in my career, how to not work so hard, how to not work so many hours, and I was just getting to that point in my life right now. For the past 10 years I've worked 50 to 80 hours a week not because I have to because I love it. I love this. Yeah. I've made millions of dollars. I love this. Why would I not? It doesn't feel like work, but still sometimes to the family. It does. family does it will begin to burn you out. So I just want to tell everybody you know in your groove at the beginning that it can take some time and effort in trying to be so militant about it, but do it for the love of it. Never. That's what you always got to stay tapped into why you're doing this in the love for the love of Freedom, the fact that you do get to be free to fit in the fact that you get to talk about things that are so exciting to me. I love to talk about the stuff that I get to talk about every day. And the stuff that we talk about in this niche. I mean in the make money online and online marketing niche it's about freedom changing your life, I mean developing your mindset. I love to talk about this shit, so I can talk about it and things and write copy on and all this stuff for 10 hours a day. It's it's it's it's a great time. So just anybody who's who's in I'm saying this because this is what came up for me when you said that you're sleeping in and you were kind of beating yourself up almost a little bit but because we were dynamic human beings that are both happy and proud that we just quit our job but also feeling guilty that we haven't got on our business yet. We're dynamic human beings. So we can have multiple feelings at one time. But I just say tap into the passion in the love for this. Don't forget why you're doing it, don't get so caught up in the minutiae in the frustrations of trying to screw with some piece of software that somebody else could do for you in five minutes to show you how to do it. It's not a big deal. Right? We try to learn everything on your own. It's going to be frustrating. But don't allow yourself to get so frustrated that you convince yourself to stop working, stay tapped into the love in the passion that you have of why you started and I'm speaking to everybody for this and do this until it's fun if you're good enough at it. That it becomes addicting almost.

Chase: Yeah, right.

Dave: That's kind of something I want to go back for the hits. You want to go back for the money. You want to go back for the interaction with the people who are saying thank you for helping me. There's a lot of fulfillment that comes along with this.

Chase: Definitely. Yeah, and that's something I've kind of been trying to tap into you know, a part of me really does love marketing. And yeah, so I'm just trying to tap into that, that that. That thing in me that loves to do marketing that loves to provide value that loves to teach. And so that's really what I've been working on recently is like you said, focus on why I'm doing this and love what I'm doing.

Dave: You know, and I fall in love with lots of elements of marketing, copy page design, mostly and more specifically direct response marketing. And if you guys own the blueprints I mean the the the the part in there, the affiliate marketing blueprint where I'm where I'm going through the history of the you know, the direct response marketing industry you know is is is really kind of where I you know, some of the greats you know, the section two sitting on a goldmine mind underground secrets of direct response marketing this this particular you know, and how getting rich became my business in my hobby, you know, this entire section, but mostly specifically these last two. You can see well in this entire section how I fell in love with selling information in direct response. Marketing So, but there's, there's there's, to me, I appreciate. I appreciate persuasion I guess and I appreciate the ability I appreciate the influence, maybe even the power I don't know what it is. It's so it's not like I'm power hungry. That's not what I'm saying. It's just unbelievable that you can write something on a page or say something in a video or AD and then get somebody to go all the way through to buying and purchasing and going through some course and then changing their life. I mean to me all because of something that I wrote something that I said in a video I mean, to me, it's just based on being believable. I just even to this day, 11 years into this over a decade. And I'm just blown away by I guess the power that an ordinary person can have because Chase, some of the best marketers have not been your gurus and the suit and tie driving the rented Rolls Royce on Facebook. It's the guy like you and me who is sitting in the basement rocking out the copy that's going to be converted millions of dollars worth of sales for the next decade. You know, it's the grinders. It's not the guys who are fame hungry, who want to be buying followers on Instagram. It's the real in the trench marketers like us who are learning how to write copy and learning how to run real campaigns and learning how to make good content and are real, really a student of the game. You know, so you can if you're gonna do it, why not do it to make the most money you can make an impact. I mean, that's how I think about it. I'm gonna do this. What do I want to make? $100 a month? I don't need $100 A month. No, I want to do it. In maximizing I want to stretch everything so you know, that's what's been in, in return. What I've gotten is more money than you know, anybody who lives on my street and I don't mean to toot my own horn right here. This is what the industry has given me back as a result of having that mindset. And having that work ethic I guess, there's doctors and lawyers and everybody else living my people that I interact with. Probably none of them make you know in the old ninth grade dropout you know teenage father addict and all that good stuff homeless what fell in all this shit. You know, have had an opportunity to do along with many other marketers and people like yourself, go out and build multiple businesses hundreds of millions of dollars in sales. Who could say that? Give me an industry. Tell me an industry besides athletics that you in even in athletics, you can't fuck up as bad as I did. I mean, you got to actually stay in school. Yeah, for sure. There's no industry that has this upside that you can that you can influence if you can have this much. You know, I guess and I don't mean this in an evil way because there's some people that are using power right now in a really shitty way in this world. But the money, power and influence that you get from this and the money, power and respect and influence that you get from being successful in this business. It is extraordinary. And along with that actually comes fulfillment and I think in most jobs or businesses where you have that money power respect you know, the fame I don't think a lot of fulfillment comes with a lot of those types of gigs. So this is unique, I think in a couple of different ways. You know, a real exciting opportunity. But we already know that I think this is an exciting opportunity. So I'll stop talking about that. But anyway, Chase, what would you leave our listeners with today? Just a piece of wisdom or advice that you know now that you didn't know when you first got started? And I'm gonna put your tick tock banner up so people can find you on TikTok while you give it this wisdom delivered on stone tablets hear down from the heavens please.

Chase: Oh man, I can only speak from personal experience, I would say the best advice I could give anyone is to invest in some education and focus on that education, and then implement that education. That's been my formula. And that's what's at this point in my business and in my life. That's what's made me all my money. That's where I've seen all my results. So my advice would be, again, invest in some education. Learn the education and then implement it. And I would say make sure you're investing in an education that is proven and respectable.

Dave: Alright, man will chase Keep up the great work. Get some rest brother. You know you deserve it. Like many, many hard years and a difficult relationship. They're in a factory job. Enjoy the single life, enjoy the freedom of life. Don't beat yourself up. You should be proud of yourself and stay tapped into your Why brother to keep telling a story that we've talked about. We've pulled out some of the golden nuggets here of the story in your experience today. So use those. The powerful, you know, and it's not any it's not any manipulative or deceptive shit. It's just a you know, and that's in many respects, that's the best place to be an affiliate marketer is hey, look, I had the same problem you have I don't have the answer. But this product that I'm recommending you over here has the answer. So go buy it. That's affiliate marketing. Exactly. You're doing all the setting up shit that you're doing is just a couple of things you need to set up to make sure that people can get to the product. Exactly the whole message of the affiliate marketing. I'm giving you a million dollar lesson here for free. It's just too bad for the people. Who doesn't tune in to Wake Up Legendary? But seriously, affiliate marketing is not a problem and I don't know shit. When I find somebody who has the answer to the problem, it's amazing. I've reviewed it. It's awesome. I've even gone through it. It's great. And then guess what I bought it for, it gave me great results. I no longer have the problem or pain that I had before. At least I'm on the way to not having the power button before. If you weren't paying yourself then go check it out. If you don't then keep scrolling but that's affiliate marketing. So simple. That's all it is. You don't need to be an expert. It's better if you're not an expert. Everybody wants to be an expert nowadays. I don't even want to be an expert. Many people are looking to me to be an expert. I don't want to be an expert. I don't want to be your guru because then I got to know all the questions the answers to your dumb questions, right? No, I don't. I don't want to be up all night, answering questions to everybody in the world. No, you know what I mean? And that's what you're gonna get if you're the expert all knowing guru. So what we do instead is we build community. We do you know, we do affiliate marketing, we say we even somebody like myself, who may be considered an expert, I refer to my Henry Ford. And I say, Henry Ford back in the early 1900s. The press came and said, Henry, what about this? What about that with your new Ford truck? What about this what Henry said Come to my office tomorrow morning. I'll have all the answers for you. Henry Ford, the Ford Motors of us, came to his office the next morning. Top staff behind us. And Henry said Hey, John, why don't you take that one? Sandra, why don't you take that one? Hey, Timmy, why don't you take it? Right. Henry knew how to assemble great people with answers. He didn't know he didn't need to have all the answers. Right so even as some even as you acquire more information, even as you maybe go out and create your own courses doesn't mean that you need to know every single thing. It's too much pressure doesn't mean you need to be a funnel expert. Get out there, set up the very basics that you need and get out there and start marketing. Start with affiliate marketing. That's why we start everybody there, folks, and that's your message. I had a problem. I don't know the answer. I've learned some stuff. Let me show you a couple things that I have learned but I'm not the guru. Right, I can lead you to the direction where you can really get the solid information that you're looking for even more than these little appetizers I'm giving you here on this TikTok channel. So go click the link in my bio, go through and enroll if it makes sense for you. That's it. That's affiliate marketing. We gotta get out of this role of trying to be the expert trying to know it all.

You're filled with so much joy because you're just hearing the truth. You're hearing the truth, not a bunch of bullshit. You're hearing truths called artifacts, facts. The facts of this business are really simple. So I'm not trying to give you any sort of bullshit just straight up, stop. You know, this is simpler than we make it out to be. And sometimes it's just as simple as going back and actually listening to some of the stuff that we actually bought. So thanks for pointing that out. My brother. Come back and keep us posted on your progress here in a couple of months Chase, for sure. Anything never never hesitate to reach out to me. I'll be happy to help however I can. And we'll talk to you soon, brother. 

Chase: Okay, I would like to give a shout out if that's okay. You know when I first came into the challenge, obviously you get a business plan advisor. And so you know, I’ve just got to shout out, Trevor. I told him that if I made it here, I would give him a shout out. Trevor. We made it, man. I hope you're watching this shout out human. Thank you for all your help.

Dave: Very cool. Very cool. I'll let Trevor know. Alright, my friends go follow Chase over on TikTok at @Chasehartz You can find them on tick tock there and man. I say this a lot. But I really feel that that would be one to listen to again this weekend and my friends, invest in yourself. You're worth it. Go through the training, apply it and come back and share the results. With us. Alright, have a fantastic day be legendary, my friends. We'll be back here for another episode on Friday.

Below is the transcription of this episode:

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary. We have an amazing story today. I think many of you guys are going to appreciate it and relate to it. As you can see, the title of the show is how passion, persistence and community sparked success. But this gentleman has, you know, some, some, some, some other ways in which this business has benefited him. He's gotten his passion re sparked, it seems, once again for entrepreneurship as well. So let's hear a story. James, welcome to the show, buddy.

James: Thanks for having me.

Dave: You're welcome, man where are you calling in from?

James: I'm calling in from Hamilton near Toronto, Ontario.

Dave: Okay, okay, nice man. Nice. Well, I thought it was cold down here, as you know, it is like 55 degrees 5055 degrees. So I throw on a sweatshirt but that's probably summer weather to you huh?

James: Yeah, absolutely.

Dave: You'd love that.

James: Yeah, I would. Yeah, it's time for a change. 

Dave: So, what brought you online? Tell us a little bit about your story. In essence, what led you to Legendary and what were you looking for? And were you looking for nothing at all, and something appeared just to tell us a little bit about how you found us?

James: Yes. So it started. I was working as a financial analyst in Toronto. And it's a little bit of a backstory. It started about six years ago and so I was working as a financial analyst. And I was looking at the time before tic toc for ways of making money online. So I went into the foreign exchange industry to try to make money and I found a guy through Instagram at the time, who was flaunting it and had a completely different mindset about money and wealth, but he was he had he was doing like wealth marketing. So he's like flashing his cars in his mansion and everything and he positioned himself as like a best forex trader online on Instagram and so he started a program where he was charging $97 a month to teach people how to trade Forex. And so long story short, I reached out to him and he ended up hiring me to be a financial analyst to help run his company. So I ended up moving to his mansion and we had about 10 Guys for about three months running his company. And that awkward like that opportunity really opened my eyes to how you can actually make money online. So you gotta get a different perspective. I witnessed him making a lot of money he had between 3005 1000 monthly active users paying for a subscription so I use making between 305 100,000 a month from his kitchen counter when I was like in the same house with him, right so really revolutionized my mindset on how to make money and so I stopped pursuing the CPA at the time and dove headfirst into digital marketing tried to bend to learn everything that I possibly can. And that was six years ago, I registered and I paid 1000s of dollars for training all over the internet. I ended up getting burned a couple times trying to figure this all out and I came across Russell Brunson and learned everything about ClickFunnels. And, then ultimately, I was hit with a mental diet, a mental illness two years ago, and I ultimately thought I was crazy with trying to make money online because my friends and family couldn't understand it and the same experiences I did. So they couldn't understand what I was trying to achieve. I was having this mental illness so I was like, give up on my dreams like I just like I thought I was crazy. So I was like I can't. I don't have the guidance to keep getting ripped off online. So it's gonna happen so fast forward to November of last year. I'm just on TikTok. I just randomly downloaded TikTok for the first time and I came across it. I'm not I can't remember who it was. But I came across someone promoting the 15 day challenge and I was like, okay, like, it's $7 it's a no brainer, like, what do I have to lose? So I got into this 15 Day Challenge and as soon as you start talking about ClickFunnels, I was just like, everything that I tried to put together in the last five years and failed. I knew that what you guys were doing was legit, and I needed to know more because you had laid it all out step by step in a way that made sense to me. So I immediately knew that the value of the blueprints so that like my first thing, I couldn't afford it, but I found a means to I was resourceful and I found a means to get my hand printed, because I knew that I didn't want to spend another five years trying to figure it out on my own. So I got the blueprints and I implemented one hour of learning to three hours of implementing and I quickly grew my TikTok channel to over a third and upset almost 40,000 followers in under 75 days. And I have over 1200 email subscribers and commissions like crazy with Legendary and I'm so thankful that I found Legendary and the community here that you have built online. So thank you.

Dave: Wow. Hey, man, you're welcome. You're welcome. That's that's incredible, really incredible story. How does that feel to be where you're at right now you seem grateful you seem happy, but tell us what your what's coming up for you and how this all feels.

James: It feels completely natural to me like I got 1000 followers on TikTok and I started going live immediately and not now I don't like it's kind of similar to being in an MLM. I tried MLM to sell lotions, potions and pills to your friends and family. Like if you want to clear a room just join an MLM. Right? And so, yeah, now I've I've, I've turned I don't have to bother my friends. And family. I've just turned to tic toc. And I found an audience of people that are interested in what I have to say so I don't want to bother anyone anymore. And I can just talk about what I'm passionate about and continue to grow and document my journey online and help others do the same. And implement for their online business as well.

Dave: So was that a big source of stress, anxiety and tension for you was previous business models that you were trying were directing you to market to your friends and family and that's where you were getting all that feedback from them.

James: Yeah, I was getting feedback from them. I was not only trying to market them but I was also trying to like them. I really see the end goal in mind of like making money online but like just trying to getting in the trenches and trying to actually make that happen. I was trying to explain to people the vision, but they were looking at like where I was and then because my vision wasn't aligned with where I was they weren't really taking me seriously. So I was like

Dave: That's the challenge of every visionary, isn't it? Yeah. The hardest people to sell and convince about division are always going to be family then friends. And then the general public, you know.

James: Yeah, so I did what I learned with the blueprints, and I started posting a tic toc on November 26 was my first video and I started posting then I realized I was like, well I know how the chances of going viral on Tik Tok are pretty high. So in the case that one of my videos does go viral I'm gonna need my landing page ready, my ebook set up and like my life, everything lined up so that I can capitalize on that traffic. So I took some time off and I took about 10 days off on tick tock and I built my e book by Cisco. My affiliate links everything lined up to a tee and then as soon as I got 1000 followers, I dropped the link in there. And then literally like a day after I did that my first video went viral, which now has over a million views and I was able to capitalize on all that traffic. So I saw these. I have a video of me waking up and I just have a phone that just says every time I get a lead in Aweber it notifies me that a new person has been subscribed. I just have a whole list of leads coming in so you're feeling and wouldn't have been possible without the blueprints. I truly believe that and without the community to be able to bounce ideas off of Yeah.

Dave: Oh, that's fantastic. As if it was yesterday, and I still have this challenge with various different autoresponder lists in sale notifications and this and that, that go off I've got an email inbox with 109,000 unread emails. You know, just because you know, I passed an email from many years ago, this one particular email and it's just just signed up for all of our accounts. And it just gets sale notifications and email notifications. I mean, there was a time in my career that those lead notifications like every time somebody opted into an opt in page and those were welcomed emails into my inbox because there wasn't much else activity happening. So it was like, Oh, wow, yeah, it's it's exciting to see those emails come in from a company that I you know, just a few days or weeks or months by I had no knowledge even who they were Aweber whoever it is that I'm getting notifications from who's ever sending me stuff? Right? It's usually me sending other stuff, you know, to get other people's attention sending them customer support tickets. Oh shit, now I got you know, so I know that feeling when my first check was $2.50 or something like that. And it was as if it was 2.5 million. But I think for many of us who you know, whether it be and I also just want to mention all the family feedback in conflict combined with mental illness challenges, and then you start to question yourself, you know, maybe I just belong you know what, I don't know. I mean, the things that we say to ourselves are horrific. I've been through it with various various things in my life, whether it be addiction or mental illness, and I've got anxiety and depression and all kinds of, but with with what you mentioned there about, I think the journey to entrepreneurship, whether you when you're listening to what James said, matches exactly to your journey, your journey you can identify because I could with that point at which you just really say, am I crazy for doing this? I mean, and I know that you were, you know, aligning that with specific medical feedback you got, but I mean, I could relate to that just because of this business, I think entrepreneurship will break you down before you break through. I just thought that your particular breakthrough was interesting because it was combined with an actual medical experience. That validated in a way right, maybe I am crazy. Well, what do you feel now about all that? I mean, do you feel that Oh, I may still be on the brink of total breakdown any moment or do you feel that hey, here's a business model I can do and I can manage my, you know, physical, mental, emotional, spiritual health outside of this and this can fit I can balance these pieces with this particular business model versus other things that you've tried.

James: So now I've been in recovery now for about over two years, and I've done a lot of my blood work. I've been taking a lot of natural medicine. And I've been able to wean off the hard like antipsychotics that I was on so I was able to really do a lot of work on myself and because I was actually on disability for some time. So I was in a position where I just had nothing but just time just just to recover. And so I've been able to really like hone in on my online business in the spare time that I have and really start to see some results for myself.

Dave: Yeah. Good. Good, man. Good. Well, I think a business that we can run from home that doesn't have too much risk, but gives us the ability to be able to stay home and work, where we can still have balance in our life, and thank God the internet's a gift and a curse. You know? It's a curse because we can be on it 24/7 And then that creates a work life imbalance but besides that, let's imagine back in the day before all this existed, James we would be forced to go out and pound the pavement and hand out business cards and sell out of the backs of our trunks. So nowadays, we've got this tool, this internet, this phone, this laptop, we can if we find the right business model, and here's what I mean by I think this business has less risk and more upside than any other business model. Here's why. Because really is all you're paying for if you really think about it is education in a bit of software, versus other business in look, you can go on educated or you can go educated, it's kind of like you can go out there and you know sow your seeds protected or unprotected. It's a choice right? You go educated, you go on educated. I'm not saying some people don't go on education, you fail your way forward. If you have no money, you have zero, you hang out in the community, you watch Wake Up Legendary every day, you be resourceful. Right? Right. Yeah. So a bit of education is in your door versus some of these drop shipping various different FBA, various different ECOM, various different branded, physical products, ecommerce products, even MLM where you have to buy up front merchandise, indoor products. This requires you to store no product, it requires the only thing you have to watch out for and I'll be just straight up with everybody here especially if you're new is when you join legendary. Because we have such a big community. You have to be cautious of people hitting you up in the DMS in pitching you on their coaching and then all the sudden, you know, somebody got you for five or 10,000 because they promised you the world in the DMS you've got to be careful of the endless guru cycle. Look, I'm not trying to say buy or don't buy or don't explore but with this business model, James My opinion is it's so simple, that oftentimes we can overlook, like we actually can get set up and started in a weekend. So we can actually overlook and over complicate it. So now all the sudden we're looking at other things, we're getting frustrated, we're now paying attention to other webinars, ads, people pinging us in the DM so we're susceptible to now being distracted or pitched by some other thing. How have you overcome overcomplicating things? Is it a battle for you? I don't know. I said How have you overcome it as if it was an issue? I don't know. I just know most people overcomplicate the tack and over complicate the plan is not the case at all with you.

James: Yes. So like I said, I spent five years five whole years trying to figure out on my own, like YouTube videos, reading books, listening to podcasts, not having expert guidance, like I spent the internet jungle just taking over. There's so many different things that you can like like oh, you learn about a new software package that you can like, figure out and apply to your business in some way. And then you find another one and then another one and then another one and you get constantly in this loop of learning and it's very difficult but with a bear, it's really like it's everything. So if you're new, it is all it's gonna it's gonna be a lot of hard work in the beginning to wrap your mind around the concepts but once you understand that and you follow the steps that legendary and the blueprints has laid out for you then it's it's really a matter of just executing on each step until you see success. Really, it's all laid out for you. And I also got to tell you about education. Like before I found legendary during my recovery, I actually went back to college here in Ontario, for marketing, and so I spent more money than the blueprints and I spent more time in college and they didn't even mention affiliate marketing. It didn't even mention TikTok. So you learn, you'll learn a hell of a lot more with the blueprints in less time. 

Dave: You don't have the perspective of what to compare this to until you do Yeah, you know, and so if you're somebody who doesn't have any other experience shopping around at other options, and you're just sitting at your job or you're just sitting on the couch and you're just saying, pointing 500 racks, that's a dead GM rip off, you know, the truth is, you likely don't have anything to compare it to, you know what I mean? Because the fact is, is that it is a freckle on the pimple of a gnat's ass compared to some of the things that we can we can choose some of the paths that we can choose and oh, by the way, college, two years, you know, cheers in some cases, depending on what you want to do. So, you've got the perspective there. Gosh, you've got a ton of experience man. You definitely have a very unique experience. I mean, that

story that you were telling about going and in actually living with that person and I mean, wow. I mean, you've really gone to great lengths to pursue entrepreneurship. I mean, after all of the years and in the miles that you've traveled in the places that you've gone to be where you're at now, which really is executing on a simple business model. Right it really is, it's just connecting an audience with products. I mean, and ultimately if you wanted to do your own course or coaching program, that would be another conversation but how does it feel to be here? where you're at right now, do you feel like you're finally on the road that you've been trying to be on for a long time? Or, or tell us where you feel with where you're at right now?

James: Yeah, I feel like I've come full circle like I've put in the work already in the past like with with failing forward the number of corporations that I tried, MLM Lead Generation, building a website, real estate, all these different ventures I went in I realized that the fundamentals of digital marketing apply to any niche like anywhere you you're at, and that's that's exactly what legendary offers is. That is the building blocks of being able to go out there and start your online business in whatever niche that you're in and just just having that confirmation from all the past work that I put in seeing that all be reflected in in a step by step form. And a step by step process with Legendary was just, it's just it just made me feel at home. In a way like I wasn't, I knew that I wasn't crazy after years of thinking that I was crazy. You know, like, I was reassured with myself. And it was very, it was very good. So I have I have no problem going on TikTok and talking about this program to anyone and everyone because I know for a fact that it's like the best training that you can find in my opinion on the internet like in five years of buying training and being ripped off and all this stuff like legendary is is the best that I found and I found results in literally 60 days and not only that, but just by learning with with the blueprints on just how to grow a TikTok account if I just took that section of blueprints and apply that now I have now I have a TikTok channel with 39,000 followers, I'm able to charge $1,000 For one branded Partnership deal. They'll say I do like however many in the rest of the year like that. That alone is worth the blueprint. So it's just amazing to me that the value and I'm just so so grateful that I've come across the program and I am here where I am now. It's great.

Well, in you just mentioned the strategy we don't even teach so I mean, you're there's so many things that you can do with this particular vertical you know, which again, why do we stick to what we stick to and why do we not get into all of these other you know, guys there's so many different shiny objects and multiple this we could get into E commerce. We could get into Forex, we could get into you know, Legendary because we have so many entrepreneurs. I mean gosh, we could do a new training and have a new business model class coming out every other week. But the truth is, that this is the simplest thing that you can do with the least amount of risk and if you invest in some education, invest in some good, a good support system. I call it the right information from the right people in the right environment. Those three ingredients, what we'll bake out of that is in our community anyways. If you take the advice as an asset, you'll begin to build assets for yourself. The asset that you'll build will be an email list. The assets that you'll build will be a tick tock channel and or Instagram and or a YouTube channel. These are assets. These are pieces of digital real estate, and it's the closest thing that I could. I guess they're like mining Bitcoin or something because you're literally creating them out of thin air. And what makes these so valuable is like you said, you now have a tick tock channel of 33,000 and a list of 1200 or whatever that you can email to in market to over and over again in some folks if you continue to deliver half decent value will stay on your list for 10 years. Some won't even buy for a year, they'll just get your emails. The business is not even warmed up for six months. So now you have an email list. You have a TikTok channel, you have a YouTube channel. My buddy just bought a YouTube channel from an individual a guy literally a college kid from over a million dollars and that is now kicking off over six figures per month in net revenue over six figures per month. He's had it for a couple years. He's got back his investment. It's all pure profit. So the guy who didn't know that was an asset that started cost nothing to open. But guess what? There's still hundreds if not billions of Facebook accounts, billions of tick tock accounts, billions of YouTube but guess what? There's a small percentage of accounts that are worth a lot of money. It's just like watches, right? There's billions of watches but there's only a small percentage that are worth money. You have to know in this business, just like you have to know in real estate, how to buy low and sell high. It's all about buying, it's not about selling so there's tricks to the trade. And with all the ease of getting involved, the low cost out of pocket, the low risk, the biggest thing you're risking is your ego in most cases. Do you agree with that, James?

Yeah, it's humbling to get into a new industry where you don't know much or anything at all. If you're a complete beginner try to learn everything. It's definitely, yeah, you have to be able to ask questions and really, yeah, work with others and let your ego go for sure.

I mean, because now as an entrepreneur, you're in a service based position. Oh, shit, way time out. I said I wanted to get rich and be the boss of people, not serve people and learn to be a good steward of money. Am I signing up for the wrong class? Yeah, with great freedom comes great responsibility. And the richer you get, the more responsibility you'll have. And, and, and so that'll be a conversation for another day. But James, I'm incredibly happy for your success, your turnaround story. I'm grateful that we were able to be a part of it. I'm grateful that you're taking care of yourself. It sounds like you're doing good self care. And now you've got this financial peace. That's a lot more hopeful than it was some time ago. You know, that makes life a lot easier. A lot of people say money doesn't make you happy, but you know, I'll tell you what, I'd rather cry in my penthouse apartment than my you know, cardboard box out under a bridge that's for damn sure I'd rather be depressed and sleep Number bed than a milk crate. You know what I mean? Yep. I mean, just personally, that's just my style. That's just how I roll. I'd rather I'd rather camp in a hotel than in a tent. I mean, I'm sorry. You know, guys get rich for long enough, right? Why do we can't most of the time because it's the cheaper option. Let's just be honest. I mean, there's a very small percentage of us that want to go out there. And, you know, basically kind of, go Commando out there. Funny story. I was traveling to a men's group men's recovery. And you know, I'm a knight. So my vocabulary sometimes can be a little a little bit limited, kind of like how I just used commando in that sentence, and it was just kind of like what are you talking about? Commando of course means not wearing underwear, right? going commando, right. So anyways, so I was, I was joining this new men's group, and it's kind of like a mastermind where we travel around the country and stuff and stay at each other's houses. And a lot of these guys make any of any success I've achieved look like a drop in the bucket. So it's a good group, and I had never met any of them. But it was my first weekend. This was five years ago and I emailed you. They had sent out an email to the guy whose house we were staying at had sent out an email saying, hey, you know, we're gonna have a lot of beds. It's a big house, but some of you might need to sleep on an air mattress on a sleeping bag or on the floor or something like that. And so, in the reply, get serious 16 guys or something, you know, successful guys, great guys, guys in recovery, you know, you know, addiction recovery and stuff like that. And I replied in the email, oh, I don't have any problem. I'm good at going commando or sleeping on the floor or whatever. Right? It was just me not knowing what that word was. You know, this is five years ago or so. And I'm thinking that the word means just, you know, sleeping on the floor. You know what I mean? Not walking around with no underwear.

James: They give you a bed?

Dave: No, I slept. I slept on an air mattress. But here's this group, email back from this guy who's just joining the group none of them have ever met. And who's saying that he's gonna go Command? It's just funny his life in the time of Dave Sharpe. So anyways, now I know the definition of Commando. One of the things that I said with my wife back many years ago when I first got started in this industry. She makes fun of me about these. A couple of other things that I said ends meet. I thought the ends meet when people said this is just me, you know how you can be really smart at one thing but totally like, lacking common sense and other shit. You know? That's like me like I'm, I can I'm brilliant at like one thing and everything else. I'm a complete savant, right? You're like an idiot savant. Isn't that almost kind of what that is like, you're really good at one thing. are here. Am I misusing another word? Hold on. Let me look it up. This is like Google is.

James: So we had the CFO of one of the companies that I worked for when I was a financial analyst. He's like a genius with Excel and can like program companies like no other like I've seen anyone work like him. And when they were in the kitchen, and he pulled out he's looking for food and he pulls out a can of soup and he just asks how do you prepare this?

Dave: All day long. All day long. I walk into the kitchen and my eyes just glaze over. But yeah, so anyways, going back to a couple of the things I miss said, misused and by the way, yeah, I don't know if I'm an idiot savant. I just think I'm an idiot. But the ends meet thing was I thought that making ends meet. Now this was like 12 years ago. So this wasn't just five years ago. I was that you? You were so poor. You could only afford the ends of the meat at the grocery store.

You've come a long way. And you should be proud of yourself. And I know we are, we'll send some folks here in the community, your way to follow you there on tick tock and try to support you and thanks for supporting us by sharing your knowledge or experience today. Absolutely. I hope you'll come back and keep us posted my brother. 

James: Absolutely will do for sure. Thanks for having me again today.

All right, James. Take it easy, man. Stay warm up there in, the north of North America and we'll talk to you soon Okay, brother. All right. Take care Dave. All right. Alright, my friend. You can follow him on TikTok at @sidehustleswithjames.com See, he got sneaky there with that.com and went on ahead and put his whole calm right in the handle. Like that. Like that. Kind of reminds me I mean, like that's it. I don't know if any of you guys ever saw wicked tuna. But it's a show on. It's a show on. One of those stations on Discovery, Nat Geo, something like that. And the wicked tuna in the show is about them going out and catching tuna you know, big ass tuna like, like 1000 pound tuna like when they go out. I used to love the show. I still do but I used to like watching it back in 2014 time frame a lot. But look at this. There were, you know, all these different names. There's, you know, they're what the show did was attract like four or five votes as they went out. But then there's the f v tuna.com. So ever. So here's a guy who's just like all the rest of the guys on the show and every single time that he got any airtime any screen time any mention of tuna.com You know, he was getting airtime for his website. So it was just a kind of creative little way. I'm not saying everybody should go and change their handle on TikTok to do what James did. I'm not saying that at all. I'm just saying that if you can make the name of your company, or that your name, something that directs people automatically to your website, kind of like the 100 Ask Gary, I don't know if any of you guys have ever seen or heard of that service. It's a lawyer referral service. So if you get in an auto accident, you can call one 800 Ask Gary, and they'll refer you to a lawyer and then if the lawyer wins your case, I'm sure they'll kick back, Gary. It's like an affiliate business will only have 100 Ask Gary is basically like affiliate marketing. But you know, the name of the company is the phone number. So when you say the name of the company, you're saying the phone number, so it's easy, you know, one 800 411 Pay and that's another one down here in Florida anyways. So I don't know, neat little thing just to point out so go and support James and lift him up, comment on his stuff, like his stuff, and that's a great way for us to support each other in this community. Make sure that you text w l only if of course you would like a text message reminder in the morning on your phone. I got mine right here. Just come in right at about 10am right when we get started with what we're doing, with a link to join the show. Every morning. So if you text W L to the phone number 813-296-8553 You'll get a text message reminder in the morning when we go live. Get outta here, my friends. We'll see you back here for another episode tomorrow. All right, Wednesday be Legendary. And have a kick ass day.

Below is the transcription for this episode:

JoAnn: Hello everyone, welcome to Wake Up Legendary, happy monday. My name is JoAnn and I’m from the marketing department here at Legendary. I’m so stoked about our geist this morning who I’ll bring on in a second. Send us a text to get notified every morning when we go live. 

You won’t. get spammed or anything like that. And you'll just text WUL. Two. Let’s bring on Leo. And share with us a little bit of your journey and why you got started with us.

Leo: So I’ve been in the media and events industry for 20 plus years and the Live Events obviously took a beating during the pandemic, with many of them not happen here. In 2020, it was brutal, but in 2021 felt like it was going to get better, but didn't seem to be getting any better. So I had been toying around with different online businesses in the past from Amazon to various other things and marginal success here and there. And I came across a video on TikTok from one of the legends. And it was very interesting to me, and I jumped on it and started learning more about it for the 15 day business challenge back in, I think it was October or November of last year, and went through that and said, Wow, this is pretty cool. This is very different. This is a different kind of company that's doing this. And I also found that affiliate marketing for me personally was a good fit, because I've got a sales background, and also a marketing background. So to be able to do that, to be able to market and sell other people's products that I didn't have to create or source or find to me just seemed like the right fit. So I jumped on it. I bought the blueprints. And I also went to the mastermind in December in Orlando and didn't look back.

JoAnn: You went through the challenge in October, mastermind in December. What was what you did between starting the challenge and attending mastermind and what changed after?

Leo: I was not a huge immediate media. eyes towards Facebook just to see what MySpace is doing in the past and just like most teenage daughters or sons do to their parents when they say they want to make tic tock videos. But I started just building my channel, I got it up and running, started posting really bad videos back in like November. Maybe I got a little bit better as I went along in December. And then I went to the mastermind and learned some of the great things that some of the other legends were doing. And realize that I don't have to try to figure everything out and be the expert and to be able to see what others are doing and to try to mimic that and make it my own. I thought it was for me it was a light bulb that went off and I said well I can do that and that will help me understand what kind of content works well and then maybe I can put my own spin on it and and that's really what I was doing is really building my TikTok channel to try to learn how to bring the traffic to the to the offer.

JoAnn: Hey, okay, Love that. So I saw on the questionnaire that I'm going to ask you about the board breaking exercise. share with our audience a little bit about that, and what your, what you really took away from that.

Leo: Yeah, so at the mastermind, you know, I didn't know what to expect, I've been to Tony Robbins, various Tony Robbins programs. And so I had an understanding of what I might expect, but the mastermind was really eye opening and a great experience. Being with other folks who are already doing this is really successful. And then newbies like myself were in the room, learning and getting an understanding, we all had our kind of our, our limiting values or our limiting beliefs. And for me, it was fear of failure. And, you know, I've been through a number of different types of online businesses that had marginal success. And I think that one of my biggest beliefs is that I can't do this, or just, I'm too old to do TikTok videos, or, you know, something I'm just gonna fail at. And for me, it was about getting through that fear of failure. And breaking through that at the mastermind was like walking on hot coals at Tony Roberts event. So being able to take that board, right, my limiting belief, which was fair failure, and then smashing it to pieces, was really powerful for me. And I know from a lot of other folks that I've spoken to that were at the mastermind that was really powerful for them as well. And it's something I still have, I have it framed in my office upstairs and, and it's something that I've used in video. And in fact, I think I made a video that's same or next day that I was in Orlando with a little clip of me breaking the board. And it was powerful for me. And it's something that I know a lot of folks struggle with is, you know, we're new at this, we don't really understand exactly what we're doing the 15 day business challenge walks you through it. And then when you go through the blueprints, it takes you even deeper, but you're still new, and you're still figuring it out, and you're afraid you're gonna fail or you're afraid you're just not good enough to do it. And what you find out is that anyone can do this business, you just have to be consistent with it.

JoAnn: Right? Okay. So is anybody sitting there right now? Going? Yes, I have the fear of failure. Yes, he's speaking to me right now. We all can talk about it. But actually putting into action, how to overcome that what really helps you take action, because you can talk about I'm going to break the board, I'm going to smash through this. But until you're ready to really do, what do you think helps you keep doing it? And when you start having that thought creep back in your mind, right?

Leo: The valley of despair, as Brian brew would say, for me, it was really about looking around at some of the other folks that were successful in this business. I think the young lady's name, I think her name was Sarah, she was 20 some odd years old. And, you know, she started doing this and just rocking it so fast. And then, and then you see, you know, basically people of all ages, races, color, it doesn't matter, like, who is successful at this. And I said, if they can be successful, so can I. And I think that's what kept me going is realizing that for other people who are doing this and being successful at doing it, and all the only difference between them and me is that they're doing it. And so for me, that was like I said, Damn, I just got to keep doing what they tell us to do in the 15 day business challenge in the blueprints. We worked on the plan. And once you work the plan, holy smokes, you start making sales and you start getting customers to start talking to people who are in the same place or the same exact situation that you were in and you're saying, I was there. I know exactly what you're going through, let me help you because I was exactly in the same place as you were. I was the believer that all these things are a scam, I was a believer that only the people who were at the top make the money. And that is just not the case. And so, you know, I think the other big thing for me was getting my first commission, which happened about I think 35 or 40 days in making TikToks. And getting that first commission. I think the first thing was like three bucks, but the large commission was, you know, five figures and you're like holy smokes, this really does work and I think that's what kept it in the plan. 

JoAnn: Alright, so obviously we talk to me a little bit about what you're going through, you're starting to make TikToks. What's your process to come up with ideas, content and stay consistent?

Leo: Yeah, so for me, what I do is, every morning I build a studio here in my basement. It was a large closet that turned into a music studio. And that was my studio for creating TikTok. But what I do is I come down here, and I go through tick tock, and I look at all of the best folks in affiliate marketing. So there's ways to sort. As we all know, there's a SnapTik or Sort For TikTok. And so I look at the biggest producers in our industry and affiliate marketing. And I look at some of the things that they've done that have been successful with the algorithm of tick tock, and then I write those all down, like come up with what my hook is that beginning part, figure out what my story is around that subject matter, and figure out just the call to action at the end. And so what I've done is I've tried to maintain two or three videos, but trying to do three every day, which is a motivational, which is usually a duet from somebody else that I just resonated with me, for whatever reason, mostly about, you know, believing in yourself about small business. And the next one is about affiliate marketing, specifically trying to answer a question around affiliate marketing. And then the third one is usually something about, you know, getting out of the rat race of the nine to five and breaking free of that rat race. So those are typically my kind of three minute goals of how I create content. And for me, again, what I learned at the mastermind, I don't have to be the expert at creating that content, I can look to find what's successful out there, try to duplicate that in my own way. And that to me, was really powerful. Because coming up with content ideas is not easy. And it's something that, you know, I think a lot of folks struggle with, and the reason why a lot of folks don't stay consistent with it. So that's how I create my content every day.

JoAnn: Well, and also, I think, and only speak to this on your thoughts on it, some people aren't consistent, because they're expecting a quick return if I made three videos. I didn't get a commission, I didn't see, you know, my leads, I didn't get all these notifications of new leads. So I'm terrible about how do you keep going and not play the long game, this is a marathon, not a sprint that keeps you moving and producing even though you weren't seeing immediately within, you know, a day, those early results?

Leo: Yeah, again, I think for me, it was about breaking my limiting belief, which was the fear of failure. And knowing by looking at all of these other folks who were doing it, I, you know, I follow a few folks that are very similar and age me that had jobs that they hated and are succeeding at this in a big way. And so I think, for me, the thing that kept me going was saying to myself, these folks did it while they had a full time job, some of them still have a full time job, and they're still doing it. And they're making six plus figures from doing this, because I see them on the scoreboard. And I'm just saying, Man, if I could just stay consistent with this and continue to do the steps that have been taught, I can conceivably succeed at this well, as well. And, again, my first commission happened, you know, 45 plus days in or 50 days in. But I know that what I'm growing here is a business, not a short term, you know, get rich quick, I'm trying to build something that's long term. And I think if folks remember the fact that this is something that we're building a long term business for, and not just trying to get quick hits, quick hits feel good, those quick hits, really, what's building that long term business for you. And I think that's the thing that I kept in mind is that I'm not looking at the short term, I'm looking at the long term. And I've always seen this, and I think it was said in the mastermind, you know, people get into these businesses, and they just say, Oh, I'm gonna make $10,000 In my first month, and then they get upset because they only made you know, $1,000 in their first month or not. And, and, and what I've seen is people say, if you can just put your head down, commit to this business for a minimum of six months to a year, you'll never go back to your nine to five job again. And for me, that was super powerful. And after three months, I stopped my full time job. And this is what I do full time. So it can happen. It is a reality. And really that's that for me, that was so powerful.

JoAnn: All right, we got to take a moment, folks, if you hear that he has left his nine to five, which was 50 plus hours a week from time. What has that meant to you and your family and your life at this point?

Leo: So again, one of the reasons why I wanted to do something like this was because I was traveling a lot pre-pandemic, all over the US overseas. And the amount of time that I was spending with my family was getting less and less and less. I was putting more and more hours in. I was making great money with my job but Again, I was trading time for a paycheck. And that time I was losing for my family. And so for me, getting that time back, I'm going to go to lunch with my daughter, today I do I go to lunch with her a lot of days, we do breakfast in the morning, my wife and I are anything I wasn't able to do before, because I was getting home till seven, eight o'clock at night. Getting that time back from my family is everything to me. So that really, for me was the most important thing. And, you know, I also took a look at my life and said, Do I really need to make X number of dollars to be happy. If I continue to grow that y into x, y, z, then eventually, I won't have to worry about the money, it won't be a thing anymore. So for me, I reevaluated my entire life. Instead, I can live off of this amount of money. If we just made some small changes to how we're living right now. We'll be able to go back to having all those same lifestyle changes, maybe a year from now. And that's really how I looked at it.

JAnn: Oh, I love that. And I mean, freedom of choice. Maybe I will come into the challenge. I want financial freedom. I'm looking for that quick cash in. Right. But really, most of us are looking for freedom of choice, who we spend our time with, what we do when we do it, how we do it, still being able to support ourselves, right?

Leo: Yeah, that freedom is everything. JoAnn, it's, um, you know, I know a lot of folks who I've spoken with that are now going through the 15 day business challenge. And just going through this, they said the same thing. It's like, I'm working my ass off and making decent money. But I'm not spending quality time with my family, or I don't get to choose when I go on vacation, or what I do each day. And I just say to them, listen, stick with this, work the plan, and you'll never worry about that. Again, you can do whatever the hell you want. You spend two hours, three hours in the morning every day, or do it in the night, and you spend your day however the hell you want to spend it.

JoAnn: Exactly. That's huge. And that's really what most people are looking for. Whether they realize it or not, you just have to process. And like you've mentioned a few times today, you don't have to be an expert. Sometimes people get stuck. In this a I have to keep learning. There's more to learn, more to learn, more to learn. I can't post anything until I'm, you know, the expert, but you can't ever get to that place until you actually do it.

Leo: Yeah, I think a piece that I heard during the mastermind was, you only have to know a little bit more than the person below you. Exactly. And because you're continuing to learn and become more and more proficient at this business, they're still new in where you were two, three months ago, or four months ago or a year ago. And as you're continuing to learn, you're able to provide those folks the same nuggets that you learn from others, as you started to grow your business. And that for me was something that was really important too, because I was like, I know this enough to be dangerous, but I don't feel like I know enough to teach somebody else the business. But then when I was talking to folks and understanding their same challenges that I had, I was explaining to them that I was going through the exact same thing and just to start to learn the business. And then I will provide whatever guidance I can with what I've learned and together, we can be successful. So the newbie thing, the whole thing about, you know, imposter syndrome. That's all in your own head. It really is. 

JoAnn: Yeah, It's our own roadblock. Why don't we realize it or not? We're actually stopping ourselves.

Leo: 100% Yeah.

JoAnn: And people love to see when they show up authentically. So when you share your journey, this is where I'm at, this is what I've already experienced. This is what I've already learned. They appreciate that they can relate to that. And you can relate to your audience. Do you feel like that's happened with your following?

Leo: Yeah, you know, I think the other thing that I heard a lot was, you know, do your videos, go after your traffic and you will find your tribe. And I have found my tribe, most of them tend to be either men or women in a very similar age range as mine, they, they resonate with my message. And those folks are typically going through the exact same things that I am, they either hate their job, they want to spend more time with their family, and they're just trying to figure out a way out. And this can be that way out if they just work the plan and can stay consistent with it. And that's kind of what Ion TikTok about every time that I talk to somebody new is this can happen. I'm a perfect example of it. Gotta follow the plan. You gotta do what's explained. Dave didn't create this just for fun. He created this because he was successful. He knew he could help people with it. And if you just follow it and stay consistent with it, it'll work. 

JoAnn: I love it. Love it. Love it. All right, so you are mostly on TikTok?

Leo:  Correct. Right now I'm only on TikTok. But I am breaking into Pinterest and Instagram and I started my Facebook channel, I'm starting to slowly bring people into my Facebook channel. But I've been in talks with folks through DMS.

JoAnn: Oh, how do you warm up your cold prospect that just saw your video for the first time to where they end up taking action? Are you going live? What are you doing with that? Or is it only in the DMS?

Leo: So what I do is typically through, I follow up directly with every comment that comes through when I want to do a TED Talk video, and then what I explained in my link tree, I actually have my email and I tell people just email me, that's the easiest way and they email me direct at my email address. And then I started communicating there. And then I schedule a call with them through Calendly. And utilizing Calendly, I set my schedule with calls. And then I actually just do real calls with people and I just walk them through and I explain to them what's going on. And I hear what their situation is. And that's really how I nurture those folks, I have my AWeber account. And I nurture people continually through that. But for me, I'm a people person. So I like to talk to people. And I feel like it's really powerful to have that conversation.

JoAnn: Oh, okay, I love that. That's a huge golden nugget. So you know what your strength is. So you've added that piece, essentially, to your funnel. And because it's something you love, that's something you're good at. And that helps you convert members. And it's really important that even though you have the blueprint, you found a little piece that you know, you're like, you know, I can add this little step in at, I'm good at that something that you can add to it. I know a lot of people don't necessarily make phone calls. But if someone's good on the phone, they love having that conversation, it's definitely a great option to add it. So I love that. 

Leo: That's one of the things that I had heard again, I think, through the mastermind, somebody who was speaking. I think it was the couple that was there. I can't remember their name, Megan and Ryan, I believe it was. They talked about how you know, the power is in the DMS and in getting, you know, one on one with folks. And to me that was again, another nugget that I took out a mastermind that just said, I got to be talking to these folks. It's something I've done for 20 plus years on the phone with people. And I do it either through a phone call or even a zoom, or I see them face to face and I talk to them. Again, really powerful. And I know a lot of people don't want to do that because they feel like it's time consuming and you got a lot of tire kickers, but I can assure you that most people who are reacting to this have an agenda and they want to do something with their lives. And this is a way for them to get out of that grind that they're trying to get away from. So having a conversation with them, letting them know that you're a real person who went through the exact same thing. That and that you're no different than them except for that you've applied the principles and are consistently working them. 

JoAnn: Wow, that's huge.

Leo: It's just not something magical. You just have to decide to take action. Right? That's it

take action. Massive Action equals massive results. 

JoAnn: Oh, I love that. Massive action equals massive results. I hope everyone that's watching is listening to that, maybe pin it up, write it on a board somewhere, write it down, put it on your phone screen to look and see every day because that's that's huge. I think that's really the biggest hole is people want, but they're not willing to do. That's it. 

Leo: And you know, I don't know where I heard this. But you know, and the reason I left my full time job is because I was always told, in order to make a business of your own successful you have to burn the bridges. And in some of those bridges are people in your life that tell you you can't do it and tell you you're you don't know anything about TikTok. You have to burn some of those bridges. But for me the bridge was there was no way I could do this business and really commit to it while I was working 50 plus hours a week. It was just for me there was no way. And that's why I reevaluated my life to figure out what I really need and can I live for three or four months before I start receiving commissions. Some people can do that. Some people can't. But burning that bridge for me, allowed me to focus 100% of my time on this business and so that's why I'm doing what I'm doing. 

JoAnn: I love that and really identifying what's the bridge you need to burn you exactly does it mean and sometimes it's friends and family, right? But it doesn't mean you know, to stop talking to them, but drawing clear boundaries even with them. Yep. Allow those conversations to be. 

Leo: Burning the burning of that versus just to listen to the negativity. Because then once you start doing like I think in my first 60, less, almost 60 days, and my daughter was like that you had 10,000 followers already. I'm like, yeah. And that was like, oh my god, okay, wait, he's doing something right. And then my wife was like, start seeing Commission's come in, and they started getting deposited into our account. And we're like, yeah, okay, this, this business can actually work. Yeah, naysayers will come around, whether they're family or friends. But you just have to be able to shut them off while you're focusing on the business.

JoAnn: Right? I think even Dave, last week said, opinion switches once they see the money.

Leo: That's very true.

JoAnn: Literally, they see cash and they're like, Oh, this is great. This is fantastic. But if they're not going to support you don't share that part. Yeah. Normally, you're going to just stop, stop that part of your journey. So Jason shared the enemy is in my head in the comments, what would it be? What's your piece of advice for Jason and anyone feeling like their biggest enemy is themselves and it's in their head?

Leo: Yeah. My advice to that is, again, get out of your own way. And realize that if you just stay consistent with this business, put your head down and do what you're trained to do, based on the training that we have, it will work that the process does work, it takes time doesn't happen immediately. But if you just keep doing it, and keep doing it, and keep doing it. Next thing, you know, you got people on the 15 day business challenge, and then you've got people buying the blueprints and going into the masterminds and this works, it just works. And then you start to think about what other affiliate marketing programs can you take these principles and apply them to with a passion that you have one of my passions is the dog is dogs. And so I've started a dog channel recommending dog products, food, treats, toys, and became an affiliate for Petco for Amazon, and applying the same exact principles to that business because I love it. 

JoAnn: Oh, I I love that. So when did you start that channel?

Leo: I just started that channel about two weeks ago, I believe.

JoAnn: Okay, you feel about it. So you're applying the principles from blueprints in this channel? And how is that starting off and kicking off for you

refer so good. I mean, you know, you start to start slow, just like everything, start creating content. And I've just started creating content for it. And the authority comes a couple small sales from it. But it is what it is, it is for me, it's not so much about the money that it's eventually I guess it will be but for now, it's just fun. And it's also a passion and one of my taglines, I think with my Facebook channel, and even my TikTok  is helping people turn their passions into profits. And for me, affiliate marketing is about helping people take something that they really enjoy, and turning it into money. And the first part of that is legendary, and understanding the business and if you want to help other people, if that's a passion for you, you do that through legendary, but if you have other passions, there's a million different types of things that you can be an affiliate marketer for. Just find a niche. That's, that's a passion of yours and go after it.

JoAnn: Right Just take your education, follow the blueprint, the plan and apply it to whatever you're passionate about and excited about. Right. Exactly. I love it. And you're a perfect example of such an inspiration that you can do this. This isn't about promoting legendary after you go through the education. This is about changing your life business that you're proud of that you're excited about.

Leo: Yeah, that's it all the time on this, you know, you don't have to promote Legendary he would love it. And it's great because the high tech affiliate program, it really does work. But you don't have to use these principles just to promote Legendary. You can find a passion, you have your niche and use the exact same principles with that niche and go after that business as well. You can do both or you can just do one. It's completely up to people to decide on their own but the principles work on any passion. Exactly.

JoAnn: I love it. There were a lot of golden nuggets on a Monday morning. I think anybody watching it will probably go back and watch this one. This is great. We are coming to you if you would like to follow me on stuff @leojosephrecommends But definitely go give Leo a follow comment on his videos let him know that you saw him on Wake Up Legendary open up that conversation. See how he's looking at what others are doing but making it his own adding his own twist his own spin in really making it unique and authentic to himself. And that's why he's connecting with his audience. So definitely go check it out and give him a follow. So thank you so much for coming on today.

Leo: Happy Wednesday everybody be legendary. Thank you so much. Appreciate joining. JoAnn: All right. I hope everyone has a wonderful Monday and I hope that on Valentine's Day they will be back with us with tomorrow's guest for another episode of Wake Up Legendary hope you had your notebook if not go back. Take some notes from this episode because Leo dropped a lot of gold for you to apply. Have a great day everybody.

Below is the transcription of this episode:

Dave: Hey my friends. This is Dave Sharpe Welcome to wake up legendary. We have another guest this morning, a student of our programs and material. She ditched her brick and mortar business to go 100% online. All the way from well, I believe she's from Kentucky. Help me welcome, Tiffany. Welcome.

Tiffany: Hi, thank you. Yes, cold, Kentucky.It's been snowing and ice. But I think we're gonna have a heatwave today and things are gonna disappear a little bit. So I'm looking forward to that.

Dave: All right, well, I'll send you a heatwave. But it'll be 80 degrees from Florida. But that might knock you might overwhelm you, you know that way. So tell us Tiffany, how you, you know, found legendary. Did you have no online experience? Or not online? You know, real connections? Because you were so because you had an offline business? Give us a nutshell, look into your history. What motivated you? I mean, what were you looking for? When you found legendary? And in? In what sense has it been like this?

Tiffany: Sure. So I was at a ball game, I think or practice, I think it was a game. And my friend, another parent, was talking about it. And she's actually joined this company. And it's really fun she was with you guys before I joined, obviously. And so it's really funny because she too recommended the person who ultimately did buy my most recent brick and mortar. So she played a huge role in this chapter of my life. But I had 11 years in the corporate world, just, you know, a little backstory. And I had already dabbled with the online industry, or direct sales. And I had a lot of success with that. But I knew there was also a much larger picture that I could see and almost tasted, I can almost feel it, if that makes sense. But I just didn't know where to start. I didn't know how to like it, even dip my toe in it. Just start to see and explore that world. And so she was telling me about emails she got. She was getting emails of her commission. While we were there. And I said, “Tell me what you do”. Because she also worked full time and had kids, it was a very similar lifestyle that I have. And I just wanted to understand what it is she's doing. It's getting her paid while our daughters are on the ball field. So she shared the link with me, I watched it and I am just a student, I love to learn. I have a master's degree. I just enjoy learning. But I feel like what I've learned since completing all my education is I know you guys have talked about a lot in the training. But all of the real life experiences I've had, whether it be in corporate world or post corporate life that I've built through this entrepreneurial journey have almost taught me more than you know, the classroom because of, you know, the failures and that and then and then the victories too, but like you just learned so much from doing and I'm just in love and obsessed with this journey, I guess and so excited to see what's in store I think, you know, this online industry is is literally where it's at right now. We saw a major shift with the pandemic. So if it wasn't already big enough it sure is now I feel like so anyway, that's what got my interest and how I got started and why I'm here. 

Dave: Yeah, that's really interesting that you're sitting at a baseball game. You know, which is? I mean, yeah. And somebody shared a link with you, who was sitting next to a friend of yours. And that's how you ultimately did you sit right there on the baseball stands, and watch the sales video? Or did you just have the link and then go and watch it on your own time later? personal curiosity. Did you wait to watch the sales video until you got home?

Tiffany: I did. Wait. I was very curious. But I did wait. I watched it that night, I think and then the next morning, I was like, Tell me more, I want to know, like, so how do I do this? And I was like, $7. I mean, I've had two brick and mortar businesses.

Dave: Alright, so you've opened to brick and mortar that you're an entrepreneur, right? And so you watch the sales video, and you didn't immediately just buy for seven, you went back to her and said, What is this? Like? It's only $7. That's, that's how that went out? I mean, just like me, I'll draw. Yeah, I'll drop. God knows what shoes are a lot right on the spot. And you know, you'll drop, God knows what on a bag, or whatever, right in the mall, if they got the one you want, or one you love or whatever. But even us seasoned entrepreneurs, we're gonna watch a video. And then it's only $7. We're gonna go back to the person and be like, Okay, what is this, Too good to be true, right? So yeah, I mean, I get it. It's just that that's one of the problems with doing business with friends and family, and I'm glad you're here. Ultimately, I'm glad you're here. And I'm glad you found us. And I'm glad you're getting value and all that great stuff. But the problem with businesses where you have to have your friends, your marketing directly to your friends and family, is that they do that shit to you. But honestly don't think they can go give them something. And then they come back and hit you with 100 questions as if you're their personal concierge. We do it to others. Others do it to us. It's just a thing that human beings do to their friends and family, you know, you won't barrage a stranger with questions like that. Right? Yeah, I mean, it's just funny.

Tiffany: Yeah, yeah. So you know, I didn't ask her too many questions. But it was nice to have that third party validation

Dave: I just think it's funny because if you just, there's a good chance that if you just saw that on a random post on social media, like you, you would just watch it and sign up. If it was from your friend, who you knew you could go back to, I just think it's funny. It's just human nature. I love marketing to cold prospects. Because back in the day, when I marketed to my friends and family, they would do the same thing, because it's human nature. All humans do it. We go back to our friend, instead of just signing up instead of just spending the money and just seeing for myself, I gotta go back and hold him hostage on the phone for 45 minutes. And really paint this picture for me, really helped me with questions while he's trying to cook dinner for his kids. And it's just human nature.

Tiffany: Well, even having the experience in direct sales watching people like when the value was this to join, because online businesses weren't quite as popular now we've been able to make it more affordable for people. Now they have even more questions. 

David: And of course, if it's $7 opposed to 700. If it was 700, there's less questions in itself. Sure. And that's one of the things that, you know, I've realized that a lot of people have is that a lot of times your best paying customers or your high ticket customers. Now you happen to be somebody who's serious and who eventually, you know, you got started and you like to invest in your education, all that. But usually the people who want things for free are usually not your best customers. Right? Usually they're your worst customers. I mean, at least make the most noise. But anyways, so now that you've signed up and gone through the 15 day challenge, I don't know, blueprints or not but you've, you've invested in your education, you've, you've spent some time and energy here. Are you? Are you glad that you did it? I know that you were talking earlier about the excitement of, you know, online business in the future. But have you now transitioned fully from your offline on offline stuff to 100% online, in order to buy online? Are you doing affiliate marketing and stuff like that? Tell us now what you're doing as a result of discovering this training and in making this transition and, you know, talk us through the transition,

Tiffany: So I did start this, I took this training in the fall, sold my brick and mortar at the end of the year, so I closed out the year. So it was very, it's a flower and gift shop. So our busiest season, of course, is November, December. So it's a very, very busy season with my other business, which was also tying up loose ends, etc, etc. But this was easy enough to make time for I was able to grow a following. You know, I don't have the following, obviously, that I'd hoped to have by now but I'm over 5000, you know, so and that's on TikTok that I'm speaking of, specifically, so I'm like, there's there's a milestone, okay, we're gonna set the next go and, you know, just chip away. And I continue to remind myself, you can't compare my chapter one or two to someone else's chapter 30 first of all, and second of all, it's also it's really not not a race. So what if someone else did this much in this amount of time, and, and maybe it's gonna take me twice as long to have those kinds of results. I'm just finding the consistency and the creativity, ways that I can pull all the different things that I love into one hub and share it with my people. And I'm really just falling in love with that journey and how I can use all of my experience, all my education, the things that I've done to kind of help avoid this training being one of those, if that makes sense. Just so you know, if you want to start an online affiliate marketing business, here it is, if you love you know, this or that, here's what I've found, this has helped me in my personal development, you know, the things that have just helped me in my journey and share those with people through through affiliate marketing primarily.

Dave: And your TikTok handle is @path2freedom? So how has it been like for you to transition and do some camera marketing? Has that been something that's been difficult for you to get used to? Or did you feel somewhat natural talking on the phone? Was it like FaceTime to you? Tell us through some of the things that you've had to get a little bit uncomfortable or comfortable being uncomfortable doing?

Tiffany: Well TikTok was an uncomfortable period. My Account existed only to watch, you know, what my daughter is doing is, you know, who's following her, But as I began to like the things because obviously the algorithm caters to the things that you're giving attention to, as I began to like the things that let you know, financial freedom and in personal development and all the growth, you know, just business in general, that began to flood my for you page and I'm like, Oh, well, I get it now. Like I was, so I don't have to dance.

Dave: So let's go. So business content, you saw content that made you say, Wait, okay, well, this is cool. I can do this. Yeah, I'm gonna do that. But this makes sense.

Tiffany: Yeah, and I mean, not that there's anything wrong with that. i That's just not what I was comfortable doing. But can I talk about the things I love? Absolutely. I still feel funny sometimes the little you know, the trending songs and the funny faces you make and whatever but like, again, I don't know if it was yesterday, recently you shared on a wakeup legendary she was talking about, you know, again, just letting go of what anyone else thinks. Who cares if you look like a fool for seven seconds like nobody's gonna remember that in a year. And one thing that I've learned in this industry or even during sales, but like, literally until someone else's opinions pay your bills, they don't matter. So I've learned to let go a bit, I guess. But it's still way out of my comfort zone. But it's been fun. You know, I mean, I've enjoyed it.

Dave: You look in and feel worse, if you quit, rather than you know, if you fail or something like that, which I don't know, how do you define failure? I really, I really don't know, I think each person has their own definition. But your words and feel worse if you quit. And I think that's what is more important to focus on it's have I disappointed myself, or am I living up to an expectation that I have of myself that makes me feel good about myself, if we turn our direction to impressing ourselves, living up to our own standards, or doing things that makes ourselves feel proud that we're willing, for example, if I go and tell my men, I'm a plumbing superintendent, and I'm going to tell my my six guys to dig a ditch, I better, I'm going to feel a lot more confident if I've already dug a ditch and I know how to dig a ditch, rather than if I'm just standing there, you know, you know, just just telling somebody what to do. So, um, you know, I think that anyways, you know, it's, it's, it's, it's interesting. So what's coming up for you, as you think about the future here with your business and kind of what you're going to do next.

Tiffany: I've really, I think I want to revisit the blueprints and look into a bit more of the organic approach with things via Facebook and or Instagram. Because I think to tie this all together, I've got to kind of step back and brand myself a bit. I am and hopefully continue to evolve. So I guess that's part of it. And it makes it sometimes hard, I think because maybe it's the entrepreneur's brain, maybe you can validate that this is just how we are wired. But like I love a little bit of everything. And, and I like to know a little bit about everything but but I really have a hard time sometimes honing in on what it is that I love the most. And so that that's where I am in my journey, I guess you could say like to share about the $7 course I was able even able, I wrote an ebook, it's just like a little on Canva and put it out there. So it's free to people. So then within there, I've embedded the links to the course and things like that. So I can do that and share that all day long. It's coming kind of second nature on that. But I need to find ways to just get more traffic for that, but then for everything else, how to pull it all together. So it's not confusing to people, because she likes this and she likes this, but here's who she is. And then you have access to all of it. Like, I just want to like, I feel like I've rolled over here and a roll over here. And I want to try to figure out how to pull them together and still offer all that all that I have to offer. So you know, I'm in a major transformation, I guess, stage of my career. But it's pretty exciting.

Dave: Yeah. And I can I can, it sounds exciting. And I can completely relate to being all over the place. And here's the challenge that I've faced and the things that I've realized is that, you know, I'm never I'm never really going to be satisfied. Because here's the challenge, whether I get multiple streams streaming, and I'm, you know, I feel like I'm satisfied because I'm spinning 10 plates, you know, because that's what we do, we're not satisfied until we're spinning 10 plates, and then we get overwhelmed, right? And then we gotta get rid of some stuff. I gotta get some stuff off my plate, right? And then we get stuff off our plate, and then somehow we get back to spinning plates. But, you know, for me, these last many, many, five, six years have been about total and absolute simplicity and focus. I mean that I only focus on, you know, too many entrepreneurs who want to get multiple streams streaming. Before they got that first stream. You know what I mean? multiple streams. of income, but you ain't got that first stream. And so you know, what, what my plan is, it's so similar I can understand it and it just makes so much sense to me is that I have one business and you know what that business can produce meaning this business, right legendary marketer can produce enough income in legendary marketer, we do affiliate marketing, we sell information, products, courses, you know, events, we essentially eat our own cooking, we do the things that we teach. And so with this business, and this is what my vision began to be clarified about a couple of years into it as I felt a little bit itchy. And I felt like oh, man, I'm Bitcoin and there's all these other things that I'm missing out on all these other businesses that I have these other, you know, plates I want to spend, but I just, I decided to focus 100% on my one cash cow. And that's yeah, instead of having a bunch of little tiny, you know, baby cows that are all producing, let's just say 10,000 a month, or they're all producing 100,000 a month, however you want to think, but just focus on having one that produces a million a month, right? And so I've done that, and I take that money from that business. In I invested in different categories or buckets on the back end, real estate, precious luxury assets, stocks, you know, things of that nature, you know, investments, things that typically then produce cash flow and or a dividend and or somehow they grow without me doing anything to them, versus just setting money in a in a in a in a savings account, or buying other businesses right now in my career, it's not a time for me to buy other businesses in get involved in strategy and stuff with other businesses. I'm not 60, I'm not 65, I'm not ready to sit on boards, I'm still actively running a company. And so that's been helpful for me. And it helps me because I've only got one business to stay on message on my content. Every day, I'm thinking about one thing: the black and the white, you know what I mean? I'm thinking about legendary, the company that I'm thinking about every day, day in and day out. And we've grown as a result of that, we've grown as a result of that focus, we've grown, we used to do shitty numbers.even if The business has always made money. And I've always made great money in this industry. But over the years, what happened was our business grew from, you know, a couple of you know, 100,000 a month or 50,000 a month or whatever, to a couple 100,000 a month to, you know, 20 million in a year last year to 2 million in a month, last month. You know, think about that.

Organically starting over with nothing legendary started with none of my customers or hardly, maybe a couple of customers who knew me, but none of the affiliates from previous things. I did anything but give credit to that focus of not getting distressed. I'm on distractible and I'll tell you I even find myself some days going wow, it's actually nice, I got a free afternoon or something. Which is weird, you know, because I always have had a to do list and I got things that I could do in creation if I wanted to project things to get into. But my point is, is that I think way too many entrepreneurs burn themselves out get spread too thin, get frustrated, overwork, I see people having 10 year streaks of just being all over the place scatterbrained starting things stopping when they could have built a small Empire if they just saw a project through to accompany through to something that it takes a few years and this even goes for everyone who's even building an affiliate marketing business. I still do affiliate marketing to this day. It's a decent portion of our bottom line at the end of each month. And but we're focused we're not in E commerce we're not doing this and that mean for God's sakes if I wanted another stream of income, I do it in the information space with the new affiliate product and in be a campaign that was designed like the rest of the campaigns is why do I want to go out and complicate the shit out of every day of my life in my business. Find my entertainment elsewhere, stick to baking and serving and selling cheese pizzas in my business. That was one of the best pieces of advice. Real Estate mentor who wasn't a mentor at that time. But I was working with my dad like a poor homeless teenager junkie with my dad and I happened to ask this investor that he was working for back when I was 18. I said, Hey, why don't you sell or rehab in flip like, million dollar mansions and all this like, seems like there's a lot. Here's, I don't know my ass from a hole in the ground, I’m an 18 year old punk kid who doesn't even have a pot to piss in. And I'm thinking that I'm gonna, you know, I'm gonna open up an untapped market for this guy who's got his shit together. And he's an investor and a flipper, and my dad's one of his contractors. But anyways, he goes, he gave me a piece of valuable wisdom that in that moment, I didn't know how good it was. And I'm glad I remember it because I was probably so stoned. I couldn't see straight, but I happened to remember it. And he said, Dave,Dave, I stick to cheese pizzas, man. I don't get into all this other hoagies and subs and meatballs and all that shit, I stick to cheese pizzas. And that was a valuable business lesson, probably one of the best that I've ever had. It's been invaluable in my journey. Because this, this sticking to something instead of introducing other complicated shit to your business, and we do this all the time, we'll be moving right along home and building your business. And then we'll get into that we'll want it we'll say, Okay, we'll get somebody who just lands on our Facebook Messenger and says, they want to be a client or something. So we take them on at 2000 a month, we're unqualified, we don't have any system setup, we're not even actively taking clients, but somebody is willing to give us money. So we're ready to create a new department in our business, to just take that person's money to give them some coaching sessions, you know, and we've got to get to a point in our business where we're so focused and dedicated to cheese pizzas. And keeping it simple that even if somebody came with a stack of money, but wanted us to do some shit, that was outside of our daily struggles, gave us peace in, in produced results, we would be able to say no, now I'm ranting, what came up for you out of the things that some of the things I just said, Tiffany,

Tiffany: A lot of the same experiences. I think that's where I found myself spreading my desire to be involved in everything. Well, you know, we're in a small town, both businesses I opened for here, they were both something we were lacking, something we needed. I saw an opportunity and it was void and I got excited. And I love the startup and the challenge. And then I'm like, Okay, what's next? Once it's done, once the hard part's over, you know, and I was like, I've got like, while it's been rewarding, and I'm glad that they're here. I'm at a point in my life, like when I started this, my kids were really young now. And they're still young, they're still at home and don't drive. But now they're both old enough to be involved in multiple sports, travel sports, you know, all the things and so we're on the goal. And I've been married to my career for so long that I learned, you know, I wanted to start refocusing my priorities, you know, family first, but obviously, with finances to support that and so the fact that I can work this wherever, whenever, at the ball field at practice at, you know, wrestling tournaments, whatever we've got going on. The kids don't miss me. I try to make sure they’re gonna understand Mommy's gonna do this, like, Yes, I'm on my phone, because then my teenager won't get off her phone, like you're losing, like, hours of your life. You know? Yeah, I've been on mine, you know, but like, I just try to help her understand the difference and without being such a hypocrite. But anyway, I just love that flexibility, it's been able to give me a lifestyle that I you know, for the kids and so that my husband can continue to do you know, he actually owns a business too. And then I do the administrative stuff of it. So we are just busy. And this works. You know, you can do a couple of you know, some days that's been more than two hours, but if it's a busy day, an hour of creating content is enough. You know

Dave: The things that I say is I and I actually don't say this, but I'm gonna say it and it's gonna start being something that I say, I don't have the time to have a job to be honest with you. Like I don't have time to be driving a half hour hour into some office city. And then some place for all day. And then driving home. I mean, it's raining outside right now, like in some shitty weather, you know, all hold and stuff being away from my house being away from my toilet, you know, being away from my shower, being away from my smoothie maker, my magic bullet, you know, like, I just, I mean, we are busy, we are busy, and then you, you introduce kids into somebody's life, people. If you don't want your life to not be yours anymore, don't have kids, because when you have kids, your life is not no longer even yours. Even having a business, what in business is expected of you, if you're an adult is this is to both being an amazing way was being an amazing parent. Right? But also to provide, right? Yeah, but not be on your phone in, follow all the social norms and all this stuff and your spouse, I mean, it's just, and then, you know, you're also supposed to have a job that has a 401k, or insurance or whatever. And it's like all of these people in society in general have this opinion. But it's like, it's like, life is hard. You know, and it's like, it's like, you know, you know, sometimes we don't get support from the people who are we get criticism from the people who are closest to us, when it's like, these types of businesses give us the freedom to be at home and be around our family. And oftentimes, even if that's more, you know, I don't know, in some way more stressful because honestly, when I leave the house, I mean, or whatever, drop my kids off at school, they're not even my problem, really just keep them alive. You know, when they're with me there is a lot of work. Honestly, I got a one and a five year old. And the truth of the matter is, I'd rather be with them than away from them, you know, and so this business in businesses like this, gives us the ability to do that. And even though it may be crazy at times, it's what we want, right? Because we want to be able to call the shots and have freedom over our own time schedule. 

Tiffany: Yeah, because my corporate career was crazy, too, but not on my terms. You know, I was in, I am so thankful for my family, but I promise you, they thought, and both, and my parents thought I was absolutely crazy. When I said I think I'm gonna quit my job at the hospital, I was in administration, I had a very good job. In fact, I was continuing to grow. And what I was realizing was I was kind of maxed out at that location. And I was going to need a further commute, probably longer hours, but I'd been paid salary for about 95% of that career. So I was working 60 getting paid for 40. So when you really, you know, anyway, whatever. And my kids at the time were like one and six. So by the time I did decide to leave and open the gym, actually, that's one of the first I did . I think they were two and seven. And they get to be a part of that they want to help to paint even as we opened it, they would come in and greet customers, they learned how more customer service was, I mean, I just tried to make it even during the pandemic, when they were out of school and we were homeschooling everything, they were at the flower shop with, you know, what's important here, okay, to help with inventory cannot take care of customers, you know, like, even my son delivered flowers, you know, it was like, Alright, now this is how we treat a lady. But, you know, I just made every little moment count, because like, but then I was still locked into that nine to five, you know, and it made it hard with our schedule. So this has allowed me that freedom to put their schedule first and then I just weave this into whatever's left of my day. 

Dave: And you know, there's, there's, there's news, a lot of there's a lot, there's a lot of noble things about having a job and I'm not here to bash jobs. I'm not here to bash college even though, you know, I can be opinionated on some of these things. The truth of the matter is, is that you know, being able to work from home used to be a dirty little secret, you know, I almost felt guilty sometimes that I thought about Dang, man. Like, there's no literally nobody else that I know in the 1000s of friends and family or whatever that I know who do what I do. And man, I just wonder if they have this lunch freedom. Now becoming a little bit more mainstream because of how things have pushed people to work at home and stuff like that. But, you know, I'm not here to say that I don't really have it. It's not really mine. But this knowledge, the skill sets, if you can achieve them, there's not a single item that can give you freedom. I mean, I guess, I guess if a Brinks truck backed up in your driveway and dumped hundreds of, you know, millions of dollars in your driveway, but realistically, that's not going to ever happen. That's, the likelihood of that ever happening is next to nil. And so, the next best way is to kind of acquire skills that, you know, you can use. And, you know, I don't I'm not here to preach. And I'm not here to oversell because, honestly, you know, we have, we have people who are buying at more rapid paces this information right now than they've ever before in the 10 plus years of doing this. Because they do realize they do understand that they've been now they've not I mean, they've been insulted by their bosses for years, but now they've been insulted by the government. They've been insulted by society. A lot of you talk about the healthcare industry, a lot of them feel underappreciated right now, a lot of our law enforcement feels underappreciated. A lot of our just regular, everyday good ordinary citizens feel underappreciated, because they were deemed non essential, sent a couple of $1,000 checks and said, figure it out. You know, what, when, when that probably wouldn't have been, they probably would have rather stayed at work and took their chances. But they were sent home. So people are pretty crazy about this information right now. So I really say to folks, you know, look around, it's not like, it's not like, like there are, this is the world moving at a rapid pace right in front of your eyes. This is the economy and the marketplace shift. And you see so many people who are going to drive for Uber and do bite squat and these gig jobs and they're quitting their jobs. They're moving online, they're making things and selling them on Etsy. I mean, there's lots of business models, I happen to think this one's the best, but people are are, I just heard of another story the other day, I just can't remember right now about somebody else who quit their job and started doing some random kind of entrepreneurial thing and is having success with it, you know. And so I just think we're under this big kind of revolution that's been somewhat hidden, or shaded by what's going on with the medical stuff. But under the current, there's a whole shift of humans who are citizens who are shifting to more online stuff. And I'll tell you, folks, if you don't do it now, what after what's just happened in how you've been? They've told you we're not coming to rescue you. Yeah, what would possibly motivate someone to do it? What else could one say? Or to motivate? I don't think anything. It's almost like if you're not motivated, maybe you're now a little bit more motivated, because I pointed it out to you. Right? What would motivate you more than to see and experience what has just happened recently in our world and say, nobody's coming for me? I better do something. How do you unsee that? How do you unthink rewind that right now I'm speaking to a lot of our non entrepreneurial friends who maybe haven't started something isn't as easy as it is for others and or even following through. But why don't you tell us one thing that you wish you knew when you started that you know, now that would have helped your newer self in this online venture? 

Tiffany: I think probably just let go of everyone's else else's expectations. Again, I kind of did that a while back, I guess. So that part wasn't as hard for me yet. It was still new, so different. Again, as I mentioned, it's a small town when people's kids start discovering that so as mom is on TikTok. The talk is interesting, you know, and you know, just letting go of that because the opportunity is a giant industry that can be your business. And no matter what business you have, even my gym, my flower shop, someone will always have something to say, should i just close my doors because they hurt my feelings. No, and nor is that why I sold it. I mean, I've shared with you why I sold it, it is an absolute value to this community. But I was at a point where I needed time with my family, and I knew that there was a way through this, this is what I absolutely could seek to make more. And again, it's not always about money, but my time was worth a lot. So to make more, doing less, if that makes sense, I don't want to act like it's not work. But you know what I mean, it didn't take me away from my family as much as I could contribute to my family to create that lifestyle that we want, while taking me away from them less. So it just absolutely, I wish I had just kind of came in with this gung ho like make it big right out of the gate instead of tiptoe into it. I mean, not that I held back much. But I think just understanding how big this platform is. and where it's going, you know that that's huge, because the opportunity I feel like is endless. And you don't mean, you pick your niche, like you get to be you like you don't have to be David Sharpe, like you, you take other things that are taught by David Sharpe and use them to promote the things that you love. And hopefully, you know that you're able to share your course with them along the way, so that they can be more successful there as well. But just just, I mean, it's not a cookie cutter, you know, going to college and then graduate school and getting my job. And then the next promotion was the cookie cutter. You know, this is not you setting your own pace. 

Dave: It's funny that we don't think of the college's cookie cutter. But it really is. What, what has been something that's been, whether it be the community or something about how the training was laid out, or something that was said, or an experience with an advisor or something about your, what would you say here if you were talking to one of your friends? Or what did you say? Or what do you say when you're talking about legendary, and maybe that they might want to give it a try? And at least I mean, selfishly, at least to get the information. What do you say? And what would you say to somebody about what you like most or why you think somebody should go through at the very least our 15 Day Challenge?

Tiffany: Honestly, I can admit that I'm almost tech-tarted if you will, like I am. So like the back end of things. And that's what when I'm reaching out to Jen, that's still what I have questions about. And it's because I'm thinking about the bigger picture like, how do I connect it all now, but the way that you guys walked me through a click funnel, and it was already and then I can just copy it in? And it was there, and then do this and how to put a link here. I mean, I didn't have a clue about any of that. So sure, I could go to YouTube and learn it and figure it out. I'm sure it's there somewhere. But it's not going to be as hands on, it's not going to be as direct. And I didn't. I wouldn't have had a human to ask a question if I was stumbling, which I did stumble. So I mean, it was nice to have someone hold my hand. Because that part is just, I'm not. I don't understand the back end of all the technology side of what happens in this industry. And I'm very thankful for that education.

Dave: Yeah, I'm not either. So all right, well, awesome. Well, Tiffany, listen. Thank you so much for your time, even though you're feeling a little under the weather today. You it was all great clear. Good info. Thanks for your story in your work so far. And keep us posted. Come back here in a few months and let us know how things are going. Okay. Okay, thank you. Alright, Tiffany will talk to you later. All right. All right. You can follow Tiffany on Tiktok @Path2freedom. She's also got instagram, path_2freedom so you can find her on both of those platforms. Alright, my friends, get out of here have a fantastic Tuesday, make a decision today to do something powerful for your future. Invest in yourself. But do do extra, do an extra five minutes. You know, make a commitment. Push yourself a little bit harder. We're right here in the middle of February 2022. And like it's so early in this year, to still make it the best year of your entire life. There's a lot of momentum behind you. And we're here of course to support you every step of the way. So be legendary my friends, get out of here. Have a great day. Peace.

Below is the transcription for this episode:

Matt: Hello, everybody, welcome back. It is Tuesday December 21st. And we're live. We had a little bit of a technical headache there for a second, but we're back and we're rocking. So, as always, we've got a fun guest today. He is a returning guest I believe. I'll find out here in just a second but I'm pretty sure we've had him on before. I'm pretty sure I remember episode two and he's got a powerful track record of a history in the digital marketing space. And I'm excited to chat with him today. And if you are newer to our community, or if you're newer to these lives, typically we go live every Monday through Friday at 10am. eastern. Every day at 10am Eastern we go live on Facebook, we bring in a new guest, we talk about their experience with Legendary or their experienced digital marketing stuff like that, and we just unpack their strategies and what they're up to. It's a way for us to get a little bit of inspiration, a little motivation as we get our week going. And especially right now I feel like it's really important as we're gearing up for a new year and when you get into a new year, especially in the online space, there's a lot of buying there's a lot of commerce that happens and people are excited to set new goals to try new things and so it's a great time to be an online business owner in this in the stage where you're gonna go from end of year to New Year and fresh energy and so anyway I’m excited that you guys all made it here live with us again, we got started just a few minutes late. So if you're just joining us, we just started and if you don't mind, leave us a little comment in the comment section with a wave or clap emoji or something and help me welcome on today's guest you see that I pronounced that right.

Jussi: Yeah, you'll see Yeah. Perfect, awesome.

Matt: All the way from Finland. Tell us a little bit about yourself. Tell us you were on the show. months back. And but for those of there's there's lots of new people here obviously you've never met you don't know you. Tell us a little bit about you and your story and your journey. You were in it and then you've done a lot online. 

Jussi: This is my second time on the show. It was almost one year ago. Last January was the first time that I have been an online entrepreneur. Almost before he was, I was an IT guy in a big big company in Finland but I didn't turn into an entrepreneur. Four years ago on the first day I did some Amazon FBA and that turned out to be a little bit difficult and so I started my own blog and I've done some consulting as well. But this year, I'm mostly concentrating on my blog. I haven't done so much coaching anymore. 

Matt: So you did a little bit of coaching, previous and prior but now you're focused mostly on your blog. We talked about I think it wasn't me, but I think it was you and Dave talked about, you know, basically making money without making a bunch of videos. Tell us things like what you do and also how do people go find your blog?

Jussi: Yeah, it's my name. 

Matt: How did you learn SEO? What was what got you into it? I used to be into it back in the day too.

Jussi: I didn't know a lot about online marketing when I started my blog. So I have learned mainly from year to year. I have also purchased some courses. But mainly by mail by doing it myself and trial and error. Yeah, that's the best way to maybe learn.

Matt: Yeah, that sounds about right. I started in 2011. I started my own blog, and I thought man, this is going to be the best blog ever. And it was just all about like, an MLM product that I like trying to sell or whatever. And, you know, I got a few pages ranked and then I created this course called The first page formula. I don't sell it anymore, but it was back in the day before Google Panda and all that stuff. And it was just funny because yeah, it's just a total trial and error. You start installing some seo wordpress plugins, you watch a couple YouTube videos, maybe I bought a course. And I was like, man, I'm full in on this SEO thing like I am. I'm completely in. I'm, I'm going to figure this out. And I can rank pages pretty quickly. You know, now it takes a little bit more time. But I mean, if you write a really, really good piece of content, and a really good article, it doesn't take that long and you can get a lot of free traffic from that kind of thing.

Jussi: Yeah, it usually lasts maybe, maybe, maybe one month or so. It's going to be around. It will be about a month. When you hit first base and once it's there it can stay for a very, very long time. Maybe maybe even a year, two years and unable to get passive traffic all that all the time and you can make a decent amount of money with with passive income when you when you rank on Google, yeah, I like it very much because I don't I don't have to do anything like stocks or Instagramming results or stuff like that. Right? It's my cup of tea, you know, to write blogs and try to run my stuff on Google.

Matt: Yeah. I feel like there's a lot of people in our community who might gravitate towards that but just because they've only seen people who have been on tick tock or making YouTubes they assume they must do that too. Now there's nothing wrong with creating it. I mean, video content is a great way to go viral.

Jussi: Of course.

Matt: Yeah, but I do feel like there's a lot of people who gravitate more towards your sort of line of thinking and stuff and towards that strategy and specifically, and I think that a lot of them miss out on that. And the other thing I was gonna say is I don't know if you think this is true, too. But I think in the world of TikTok and short video content, the art of writing and creating a really great piece of content has sort of been lost, because people now use transcribers. They use all sorts of AI to write articles for them and all sorts of this like technology that, you know, they claim is going to write an article that's amazing, and it'll be just like a human but the truth is not really. And then it doesn't it doesn't really produce the response of a really quality human written article. And I think that there's a big opportunity there. At least that's my thought. What

what do you think? 

Jussi: Yeah, that's correct. Absolutely. All right. And yeah, I think this is really hard, you know, to rank on Google with a website but it is doable. And once you do that, it's it is you know, it's long, it's a long term business and, but it's I think it's more maybe a more sustainable business model than you know, making all the TikTok and Instagram reels and the sort sub base of business content. That is of course, only my opinion, but in fact that that is how I see things, at least right now.

Matt: Yeah, I think that makes sense. I feel like with the writing of the content and creating content specifically in that way, I think you're able to do a few things that you're not able to do necessarily on video, but there's pros and cons to each side. I think that you get some real intimacy and closeness with people and they can see you right. But I do think that especially with a review type article, which is what you know, you said if you google search for Legendary Marketer 15 Day Challenge, you'll see my blog is there on the first page, and I did some nice work on that. That's awesome. And it's pretty high too. It's not just like the bottom one on the first page. But you can you can bring them into your world and you can really, really educate them in a format where they're looking for that, like, if somebody goes and searches that number one, you're not just barging in in front of them, you know, sort of doing interruption marketing, you're, you're more so you're just positioning yourself in front of somebody who's already looking for that. So there's a big difference there. They're probably already warmed up or even in hot traffic, and you're just simply positioning yourself right in front of them for the exact keywords they're searching for already. As we're, you know, on TikTok, you can get in front, probably reach is going to be bigger, you're going to have you're going to get yourself in front of more people. But then, after you get yourself in front of all those people, there's only a very small percentage of those people who are even remotely interested. And so it's just a different game.

Jussi: Not only totally different from that, it's absolutely absolutely correct. So I think it is at least warm traffic. And they assume they know Legendary Marketer and they want to know a little bit more about Legendary Marketer and your challenge and therefore they are maybe more willing to enter in during your ecosystem than maybe perhaps with TikTok.

Matt: Yeah. And the other thing that I was just that struck me about sort of the review style article thing is, we get a lot of people who come to us and they say, you know, because they're new. They don't really know what to post or their content. They feel like they're a newbie; they feel like they're just brand new to their whole business. So it's like, well, what do I even post about? What do I talk about, you know, like, I'm not the action. 

Jussi: That was my problem. Oh, so I didn't even know but, you know, every day, you know, to do a different kind of video. I didn't know I didn't know what to say in those videos. So therefore, I tried it but that didn't work for me because in TikTok, the audience is mainly from America. Many are living in the US and TikToks then you are living in Europe, even into Europe. But especially in Finland. 

Matt: And it's so powerful because, as a reviewer like Dave would talk about this, in the sense of like, if you're a reviewer, you're basically just a reporter like you think of yourself as just reporting the facts right. Which then changes your whole outlook on the content. Because you don't have to know absolutely everything. You just have to be able to report and review what it is that you're seeing and experiencing. And that is anybody can do that. Right? So anybody can write that style of review. Anybody can write that style of a report, basically, of maybe it's a product or maybe it's a webinar, or maybe it's whatever, you know, I don't know what it is, but there's people who have created entire TikToks, entire blogs, entire YouTube channels, just around unboxing things. I know this lady on TikTok who does products from Amazon, you didn't know you needed and she just it's just products that she just loves and just shows them off on her TikTok and makes and makes Amazon commissions. I just really like the aspect of having a really well balanced blog. It's the number one content you always control and there's people out there who have lost TikTok channels, there's people out there who have lost all sorts of stuff. And you know, you're not unless you're fringy you're not going to lose your blog, you know, especially if you're writing good content, too. If you're writing well reviewed content, it's got images, maybe some videos tucked into the content. It's written with the right structure, meaning the right SEO. You know, that stuff is going to sit there and rank for years without doing a single thing. I think that's really powerful. I think more people you know, if they had the long term outlook, would choose that route, or at least add that route to their existing marketing. 

Jussi: Every block is kind of like a mini business. So I have I have many, many affiliate programs that I am in and so Legendary Marketer is only only one of them, but of course, it's one of the best affiliate programs I've ever tried, but it's only one I can write more content upon and join into more affiliate programs and make more money that way. So I don't have to, you know, depend on only one affiliate program.

Matt: Totally, totally. Are you mostly doing just reviews?

Jussi: Yeah, yeah, reviews and listicles.

Matt: Do you have any kind of formula? Do you have a structure that you try to follow? And how did you come up with that?

Jussi: Yeah, I have a certain outline, I follow all my reviews and all my listicles and I don't know how I came up with that. But it's you know, evolved when I have become better and brighter now than what I was when I started. And now, I have a certain structure there and I think I have seen that. That is very good and Kugler even loves my articles and sometimes ranks them really high. So I don't need to say that anymore. I think I have found it already.

Matt: Nice. Yeah. And for those of you who are like, you know, sitting here watching, you're like, Well, what do you know what he does? Let's see, well, his blog link is right there on the screen, you can go to his blog, and then you can click on one of his articles, seven best Amazon research tools 2022 And then just go look, I mean, just go look at one of the best Amazon research tools. And then he's just going to show you exactly his formula in the way that he writes in the way that he puts together his articles and goes through a few of his articles. You can kind of see the formula for the actual articles that you're writing. I mean, you do some good research on those. And then you put together a pretty good art. Are you writing all the content yourself?

Jussi: No, not anymore. No.

Matt: How did you find a writer?

Jussi: I have a job listing on one One website, and I got over 70 Answers to it. 

Matt: Nice. That's awesome. So do you do the initial research then on like what you want the article to be about and then you send it to your writer?

Jussi: Yeah, I did. 

Matt: Yeah. Cool. That makes sense. Cool. That's awesome. It's a heck of a lot better. Once you've got things rolling and you've got a little bit of income from the stuff you're doing to be able to do that. That's super awesome. When did you start doing that?

Jussi: Just recently. 

Matt: Very nice. So you're so I'm looking at your blog. How many of these do you pump out a week?

Jussi: I'm trying to maybe do two good blog posts per week now or something like that. 

Matt: Cool. I like that we've got somebody on who isn't just another TikTok or not that there's anything wrong, I like bringing a little diversity to that.

Matt: So what's what's next, what's next on the horizon? What's the next way to continue to put out blog posts? Are you thinking of doing more blogs?

Jussi: Yeah, I think I'm trying to scale my blog to the next level and write more content and also build backlinks to my blog. So that is equally important. Right? When you're trying to rank your stuff on Google's unit, you need content and links, content sub links, and that's that's the secret sauce of a successful blog.

Matt: Cool. That's awesome. Well, man, thanks for coming on this morning. Thanks for showing us another different route a little bit more behind the scenes. A lot of times people come up to me and they're like, Well, how do I do this without showing my face on video? And this is a really perfect example of how I got started and how I made my first few dollars online. And you know, I think everybody would, would be really you know for all the video marketers out there that I know that have lost their entire channel. Man, people do well to learn long term skills like blogging and SEO and to commit to building a blog that's going to be there forever, and playing that long term game. It's such a smart thing to network. Thanks for coming on Jussi, and for everybody who's here, go to his blog, maybe leave a comment saying, Hey, I saw you on Wake Up Legendary. I think actually on his blog, there's probably a way for you to follow or get updates on his blog too. Not sure if that's actually the case or not, but don't what I want you to do is I want you to go study that blog and study the way that he does. Reviews write best asset management software SCR serve surfer SEO review, Alli dropship review, right and and to look into that setting up a blog is not that hard. And creating these types of articles is not that hard, but if you do it the right way. You're able to get traffic from one piece of content for months and even in some cases, years. On the decade in a day we were working through. We were actually doing a search for a dog training review. And we found that this guy had a blog and also a YouTube video from 2013 still ranking on the first page of Google. And it's those little pieces of content he created years ago that are still bringing in leads. It's still, you know, feeling his business. So thanks again Jussi, and for everybody who's here. We'll be back here tomorrow, Wednesday, Thursday, and Friday for more Wake Up Legendary, thanks again you see for coming on and have a great rest of your Tuesday.

Below is the transcription for this episode:

Dave: What's going on my friends this is Dave Sharpe, welcome to Wake Up Legendary in as you can see by the title of this show this episode this morning. We have a wonderful guest Sarah, and freedom has been achieved. She's gonna tell us how she did it. Sarah, welcome to the show.

Sara: Thank you. Good to be back on.

Dave: Hey, you're very welcome and good to see you back and so freedom has been achieved. Tom, why don't you give us a little bit of the backstory about how you originally found legendary to catch people. Up and then we can come and bring ourselves to the present day.

Sara: Yeah, so in August of this year, I was on TikTok found an older woman probably around my parents age saying that she had quit her nine to five job was working when she want whenever she wanted and making 1000s online and I was like okay, if this woman can do it, what is stopping me from doing it? So I took a leap of faith, bought it for $7 and have never looked back. It was the best investment I have ever made for myself. Leading to the present moment. Tomorrow is my last day at nine to five so I'm pretty excited about that. So starting Monday it’s just me and I working for myself when I want how I want where I want liberating.

Dave: I wouldn't be able to tell by the smile and all that you were happy and thrilled. Yeah, yeah. So how's it feel?

Sara: Literally like a breath of fresh air like chains have been broken off of me that I have achieved and continue to scale my business. I'm just so excited for this next chapter in life.

Dave: I am too. I am thrilled for you to experience that way of living and being that I think we were born to have and be and what are you looking forward to most?

Sarah: I'm looking forward most to owning my time. So figuring out my own morning routines. Being able to travel and help other people who want to be you know, financially free or you know, start their own business just help people individually work their way up to you know where I am, I can help people you know, on the path that I was on to where I am now. So just helping them with the learning curve for sure.

Dave: So imagine that you hadn't taken action. And when you did originally had taken our 15 day business builder challenge that was when that was

the middle of August and then I posted my first content at the beginning of September.

Sara: So in the middle of August this year. Yes. So hold on. So will will will will. Whoa, whoa, whoa. So wait. So I want everybody to be super clear about this. And I want to be super clear about this. So August of 2021, too. I'm bad at math and a ninth grade dropout. So I'm going to use my fingers here in August, September, October, November, December. So we're talking about not even four months that you've gone from being skeptical as you said you saw a woman around your mother's age online talking about being marketing online and building a business and this challenge thing and this legendary thing and this weird guy named Dave and all this stuff, right? And you're like, Hey, hold on a second. And then you ended up like taking the leap. Whoo seven out you're like okay, it took you forever though that $7 To peel that out of your off your credit card was as if we were you know, right pulling up pulling up a band aid that was going to pull your offer so isn't it funny how you know sometimes spending that that $7 is but anyways from August the middle of August to now the middle of December so it has been roughly four months you've completely transformed your life. And you're about to put in your notice and completely quit your job and go full time for months. Yeah. Let's just take that in for a second. And let's have a moment of silence for your past life Yeah, cuz you didn't take your tombstone you didn't take your you gave your job your to the tombstone, right? I talked about this with our mastermind. That's so many people in this industry. Take their tombstone in their in they lay their dreams down to die in the graveyard of entrepreneurship. And they say I'll take my tombstone, and you didn't take your tombstone, you're given your old job, you're given your old boss, you're given that past life, the tombstone and you are rising up like the phoenix from the ashes to do your thing. And that is just so I get all those facts right for months and all that other. The other drama that I've just included? 

Sara: Yeah, my two weeks were put in almost two weeks ago. So Tomorrow's my last day and I'm just looking forward to this new adventure of life. I get to tell who and what when to do because I'm in charge. It's awesome.

Dave: Yeah, so what about that lady who is your mother's age? I mean, what does that tell you about us? Being out there and doing this no matter what age you are, where you're at, where you come from, what you look like you know what your beliefs are? What would be what have you learned from this experience?

Sara: What I've learned is definitely you know, you are your worst enemy. You are putting yourself in front of your goals and your dreams. So if you don't change your mindset of hey, like I can do this and get away from the what ifs and I can't and that what other people think about you, it doesn't really matter as long as you're doing what's best for you, and what you want to do and so once I put all that aside and actually just learned the skill, took action and was consistent with action. That's all I've ever done in my results show. I mean, if you go into the program, knowing that you're going to commit yourself an hour a day to learn and take action as you're learning there's no doubt in my mind that you will succeed but you are in charge. And if you aren't going to put in the time or take the action, well then of course you're gonna fail. So you really have to look in the mirror and figure out okay, am I going to commit myself to this? Am I going to put in the time and effort and potentially change my entire life? Because it can be done. 

Dave: Yeah, I totally agree with that. I totally agree with that. And we'll talk about your strategy here in a second. I know you've got a tick tock. You've been doing some Instagram marketing. It's not like you've exploded your channels to hundreds of 1000’s of followers and you're this big guru now. You've got a modest tick tock channel of 34 ish 1000 followers, which really nowadays you're one video away from anybody getting 30 or 40,000 followers on on TikTok, I mean, I'm sure any day now as your content gets better, your account is just gonna snowball. You've got a modest eight what is it? Eight almost nine, are we talking Instagram?

Sara: Yeah, like almost 900. 

Dave: That's modest. 

Sara: I'm happy. I mean, the people that are following me or you know, intrigued and, you know, communicate back and forth. So I do love the community that has followed me.

Dave: Yeah, I mean, we'll put all of your links up here in a moment, but I want people to really hear this and really realize that you can, you can really build freedom in a chief. I mean, Sarah is quitting her job tomorrow, everybody. She's quitting her job tomorrow. She put in our two weeks notice, and she has a modest following on Tik Tok of 34,000 followers. And as of right now 895 followers on Instagram. So it doesn't take you, it's about the strategy, and it's about are you monetizing your audience? You can the I know people who can make more money with a list of 1000 people than many do with an email list. Of 50,000 Because it's about how you build relationships and communities and how much they trust you. So what are some of your tips about how to build a business with a modest sized following? What have you done to be able to turn that modest sized following into buyers and into consistent profit?

Sara: Okay, yeah, so I was new to TikTok in August of this year. I didn't post anything. I had zero followers. So I have grown that account from zero to 34,000 in this time span. So consistency and action are the two number one things that I would say are the most important, aside from learning the skill because you have to learn to be able to produce but you switch the mindset from consuming you know whatever's on Instagram, TikTok and Facebook to to being the producer of it. So I purposely just go on my phone now to post and I'm very in and out and then I have a set time frame in my day of when I go on to respond to comments and to respond to emails. So I'm taking action growing from zero to 34 was just consistency posting, you know, in the beginning three times a day and now I've cut back to two times a day because I also take really good control of the drafts in Tik Tok and Instagram so I have content that I produce on one day, but then I have you know, 15 to 20 videos ready to go out so I just, you know, monetize my time and have a alarm systems going off to Hey, this is what you should post each day every day so I don't miss a beat. That's helped.

Dave: So what I'm hearing is you are so on purpose with your time and so on purpose with how you use your devices such as your phone, so you ensure that your devices and these platforms don't use you. Absolutely. Okay. I think that's huge. And I really hope that is really heard clearly by everyone. So what are some of the things that you have done in terms of your content in terms of getting people to, you know, to consume the content and then actually turn into a lead to you because a lot of people will have videos and be getting views, but they're not not actually turning those views into leads.

Sara: Gotcha. So I definitely utilized the blueprints from legendary and then I would always go back and walk through the TikTok aspect as it has really good resources. And tips on what to produce for your content as well as the same thing for Instagram. And so I use those and then I never break the wheel. I just make my own spin on the wheel that's already working. So I go out there and look at the creators that are producing. Well, you know, maybe I am in the next step or ahead of me in this game or in this entrepreneurial pathway. So I look at them, see what they're doing, what's working already, and then I just make it not essentially copy but make it my own. So not breaking the wheel. You don't have to reinvent anything and that has been also a major key point for how people are engaging in the content and then actually taking steps to clicking the link in my bio and then seeing that, you know, my results produce. I mean, it just makes sense. 

Dave: Well you mentioned the blueprints and you know I know we do this show every day it's free. And maybe there's some of you who have taken the challenge and think that you know, the challenge is you know, the challenge and maybe this free show and you've kind of got maybe a freebie seeker mindset to where you're going to try to build a business by just kind of hanging out on the college campus versus actually getting in class. And maybe you're viewing the investment into the blueprints as something that's cost rather than an investment. But what you just outlined was that you started our training four months ago, you bought our Blueprints. You've used the exact steps in the exact instruction, step by step without deviating and by managing your time which ultimately is your responsibility. I mean it does not unfortunately, we can't do this. The blueprints don't come along with a personal accountability person that's gonna fly out to your house and sit next to you on the couch and say, Alright, Sarah, it's time to get up and you know, it you have to actually do your part, right so you've taken the step by step instruction from the blueprints that we provided an outline there, combine that with good time management, and be really being a creator and not a consumer and in basically it sounds like from those two ingredients. What you've cooked up here is freedom. In my right, yeah, I couldn't have said it better. And why do you think so many people will spend so much time trying to avoid what they view as a cost. Instead of just putting the money where their mouth is sitting in class, learning the skill sets in the strategies. Why will people spend so many months Why will people spend so many years freebie seeking YouTube? Diving, Guru jumping, instead of just when they see it day after day, especially in a community like this and legendary? Why do you think what you think is holding people back and what do you tell people about the ROI that you've gotten from that blueprint investment?

Sara: Yeah, so the one word that keeps coming to my mind is fear. People are fearful. They don't want to, you know, spend the money to purchase the blueprints because what if it doesn't work? What if they don't succeed? And then they just lost that money, right? So they're not thinking it as if they're in control because if you're in control and you're putting your money where your mouth is, then there should be no need that you're not going to succeed because you already have in the back of your head like I'm purchasing this I'm investing in myself there's no way for me not to there's no way for me not to check sale because I've invested time and my hard earned money into this. That's exactly how I thought about it. I was like, Okay, there's just no way that I'm going to fail because this is my money. This is my time. This is my life. And I wanted more than what this world has told us about, you know, to I went to college I got a degree I got a job. And you know, now minimum wage is $15 an hour. I didn't make $15 an hour until I was at my full time salary job that I am now resigning because I had made in three months more money in this side hustle business than I had in my three months salary that I went to school for. And I went to school for business management. I took marketing classes, but never once that I hear what affiliate marketing was. And I don't think it's a coincidence that they don't teach that because it's lucrative. They want you to be in the rat race of life for your entire life. You can work for somebody else instead of making money work for you. And people don't understand that you have to grasp that concept. And that other mindset that's just not out there. It's the unknown. And once people realize that there's a different way to live your life, not by somebody else's terms or time then we're going to be living in a world that's just full of abundance and opportunity for everyone. 

Dave: So I think we're moving in that direction. I think that's why you're seeing the job numbers go down. People are figuring out ways to stay and be able to work from home or work for companies like legendary where we allow we don't micromanage our people. We hire top notch people who are intrapreneurial, which means that they're entrepreneurial, but one who works inside of a team. And they're just moving away from, as you said, the rat race in the factory worker scheme that I believe in this country and a lot of the world but I'm going to speak specifically about America, the American dream, okay. Is a lot and that is the American Dream is a is is a mountain of debt in the world on top of you, by the time you're 30 Okay, and you want to have kids and you're you're you've got $100,000 in student loans, you've got a job that you can't afford to to to support kids. You don't live in the neighborhood that you want to live in and all you did your entire life was follow everybody else's instructions about what you should do. And they told you that if you just do this, you're going to live the American dream. And you're not living the American dream. You're living the American nightmare. And the powers that be whether it be the government heads of big corporations, I don't know I don't give a shit. I have known about this scheme for decades. Okay, this scam of starting us out little Johnny sitting in the front of the room being trained to sit there and take instruction from a boss, a teacher, right? And then graduate college takes on debt, takes on credit cards to where now I've got so much debt by the time I graduate college. I have to take whatever I can get. I have to take whatever I can get, because I have no confidence. I can't breathe. I'm already in debt. So I have to take whatever I can get. And then I get stuck in the rat race. And by the time I meet somebody, if I have a family, I don't have time and energy to focus on learning how to build a business. So my friends, you're hearing it laid out in plain speak if this doesn't speak to you this morning, nothing will nothing will if this doesn't speak to you this morning. Stop watching our shows. Stop being a part of our community. Just go back and just live that American nightmare and stop looking around. Because this doesn't convince you what we're saying here this morning laying it out in such plain speak with results like Sara’s of course but what what hundreds of days, day after day of putting people in front of you who said, Look, I stopped walking around on campus. And instead I bought the class and I sat in class and I learned the strategies and then I put them to work and now I'm free. If this doesn't speak to you this morning, stop watching. Like stop tuning in, stop playing with yourself. Because it's not going to get any more clear than this. And it's not going to get any more real than this. What comes up for you as I say all that Sarah?

Sara: So if I was 18, again, just graduated high school, figuring out what I was going to do if I would have known about affiliate marketing five, six years ago, I would have never went to college. Never because I couldn't imagine what I would have gotten done in four years and then the four after that I've been out where I would be at right now. So if I could just tell anybody who's thinking about maybe going to college, don't know what they want to do hate school, like pay the $7 and then invest in yourself to learn the high paying skills to make your own business. I mean, I'm living proof that this works. So if you and I can speak about until we're blue in the face and some people aren't going to understand but the people that this resonates with, I think will put a fire in them to skyrocket and you know, flip that switch in their mind to go after what their purpose in life is for because it's not for it's not working for somebody else until they're 65 and then they can't maybe retire. But if not then they're too old to go traveling do things that they wanted when they could have when they were in their 20s When they were mid 30s.

Dave: I think it’s also about happiness. And I think it's also about feeling good about what you're doing in knowing that you're moving in a direction that is going to be rewarding, and that you're going to ultimately when you lay your head down at night feel good about and not dread waking up the next day do you agree with that?

Sara: Oh 1,000% Yes, I am looking forward to each and every morning. And it's just getting more and more surreal as tomorrow comes so yeah, I couldn't agree

more. 

Dave: Yeah, yeah. Well, listen, there are a lot of things we could get into a lot of details. But you know what, you already said it, the details are in the training. That's where you got the information. And so there's really no need to you know, rehash that it's kind of like the the the you know, the entrance to freedom is for you to put some skin in the game like everybody else has and if you don't want to do that, you know if you don't if you just want to hang out on campus in free be YouTube dot you know the YouTube Live dive down into the rabbit holes and jumping from webinar to webinar and you want to continue to do what Sarah I heard you so clearly say that I own my time on my devices. I only get on my devices to create not to consume because the truth is, we have 1000s of ideas like if you really apply yourself, you've got 1000s of ideas, just simply from the training that you've gone through in attending these wakeup lives. You don't need any more ideas. You don't need any more. You don't need to do any research and development alone. We lie to ourselves tail I'm scrolling because I'm doing you know what the truth of the matter is, is that our problem as entrepreneurs is not ideas. We got ideas for days. Our problem is execution. And I heard very clearly about today from you. So thank you about how you manage your time and if you all miss that this might be the episode that you need to go back and re-listen to just like on the way to the office or my other house this morning. I really listened to a song a few times. So if you're capable of re-listening to music a song maybe some of y'all are bumper that Mariah Carey All I Want For Christmas whatever you got on repeat. This might be the episode that you need to go back and re-listen to to light that fire under your ass to remind you that there is no secret the secret is to invest in the training, listen to the training, use the training, and then manage your time in don't let the platform's use you. Can I drop a mic right there? Sarah, thank you for your time and thank you for your wonderful energy and your amazing action that you've taken so we can have such an inspirational show. I can't wait to have you back. I love everything about you and I want to try to give you as much of a platform as I possibly can. I just messaged Matt, as we were talking and I said that this chick is gold. She's awesome. It's not because you're there's anything like that anybody else is not capable of, it's that you just are a prime example of what's possible. When you just have an open mind. You put your skepticism aside, you open your mind up, you take training, you follow the instructions, you also go with your gut you say hey, are these guys like right? You followed your intuition? And you got connected in the right community, took our training and put it into action? Four months later, you're quitting your job? Are those results typical? No. Does that happen for most people? No. And that's what we're trying to change here is because that can happen for you or anyone else. And so Sarah, it did happen for you. And you know why? Because of you Because you did the deal. And so I hope that today you can take in from me those words, add it to your self esteem, add it to your confidence and know that I am both impressed and proud of you and can't wait to continue to work with you. Help you and give you a platform to speak and inspire people like you did this morning.

Sara: Thank you so much, Dave. It's really really much appreciated. I love Legendary, I’m very, very grateful for it. 

Dave: We are grateful that you're here and that you found us so thank you to the older lady, as you said Who is your mother's age who ultimately you saw something that pointed you in this direction. All right. We'll talk to you soon. 

Sara: Thank you. Bye. All right, you can go and follow Sarah on TikTok at Sara Simmons underscore underscore, okay, @sarasimmons__ there's a double underscore there at the end at Sara Simmons underscore underscore, folks. I feel like Ric Flair. Whoa, baby. I'm fired up. I'm fired up. I don't know about you. Fired up this morning, baby. Let go. Who's ready? Come on now. This is one of those that you need to re-listen to, my friends. Peace and love. Be Legendary. Get your asses out of here. Let's have a kick. Ass Thursday. Peace.

 

Below is the transcription for this episode:

Matt: Hey. Hey Greetings, everybody. Welcome in. Happy Wednesday, December 15. My name is Matt, if you don't already know me, I am here. I'm live. And we've got awesome guests. To this. We go live every Monday, Friday at 10am Eastern time. And so I'm out here in Phoenix at 8am. And we go live, we bring on a new guest every single day. We've been doing this for nearly two years, every single day. People in our community affiliates of ours, people who have taken our challenge with purchasing our blueprints and got started advertising or whatever. And long story short. There's just a lot of people who are doing cool stuff. And I'm going to bring on Chris here. So if you can, if you're in the comments, help me welcome on to the show, Chris.

Chris: What's up, everyone? Thanks for having me on the show.

Matt: Heck, yeah. Heck yeah. Where are you calling in from? 

Chris: I'm from Marlton, New Jersey, on the east coast.

Matt: Right on. Awesome. Okay. So tell us a little bit about your world, your journey going from? Well, you still have a full time job, which is cool. By the way. A lot of people hate that. I think using a full time job to help fund a side hustle is smart. That's just my opinion. But you're so you tell us how you got started online. Tell us how you service and drop shipping. I think I read through a little bit about your questionnaire. Yeah, tell us why you got started in the onset. What were you after? What were you seeking?

Chris: So obviously back in 2020, we had a little issue with a pandemic. It didn't affect me with my livelihood. I was still working. But I asked myself, There's got to be a better way to generate some kind of an income from home. I mean, I work with my hands, I'm an electrician like a mechanic, so I'm always out in the grind of working with my hands. So eventually I said to myself, I need to develop something where I can work from home, and I can start making an income from home. So what I did was started doing some research and started dropshipping. And when I was dropshipping, there were a lot of negative comments about it, but I wanted to try it. So I used eBay for drop shipping and I was pretty successful with it. Like right off the right out of the gate. It actually worked really well for me. And now I wasn't only doing drop shipping. I was actually buying and reselling. So I started like an ecommerce Store with Shopify when I moved on to eBay and then, like one day, I'm just scrolling through tick tock, just like everybody else. And you hear about this affiliate marketing program. And yeah, I clicked on it and one thing led to another and yeah, here, here I am really? 

Matt: Dang good. That's crazy. Yeah, I mean, that's cool that you had access to with the Drop Shipping. Tell us about what was your experience in terms of workload and just overall and you don't have to hate it. I don't bring people on that just talk about dropshipping, but more to talk honestly about it. What was your experience with it?

Chris: Honestly, it's a lot of work. Especially when, I mean, you got all these orders to fill, and you got to make sure you're sending them to the right address. I mean, you got to stay on top of it. You gotta be on top of if the wholesaler has a sale or the price. You got to make them adjustments on a on a daily basis. You really got to pay attention to, to that. That process because because you can lose a lot of money if you're not paying attention to it. So you Because I don't recommend it for beginners, just because it is a lot. It is a lot of work. 

Matt: Yeah, it is a ton of work. I used to not really drop shipping but wholesaling. I used to buy these TI 89 calculators when I was in high school. And I took my parents debit card, bought them in bulk on eBay, and then I would sell them individually on eBay. And I have always been dropshipping. I was always like, man, that would have been so much easier. So, okay, so you're popping around on TikTok, you find TikTok. Yeah, you find Legendary, you find our challenge, you start getting into our challenge, you start going through the 15 Day Challenge. What was that experience? Like? Was that all new content to you? Have you heard some of this stuff before?

Chris: So I knew a little bit about affiliate marketing. So I did have a little basic background on it, because of me, going through drop shipping and E commerce stores. So I had a little bit of background for it just because that's how I started with drop shipping. So I didn't know what I was doing. But, I really didn't have any clue what I was doing. So at least I thought I did go through the process. And I mean, I had helped along the way. And, and I just mean I probably want to say I started back in. I want to say I started back in June. I went through the process of using TikTok to run and get a lot of traffic. And I wasn't really having success. In the beginning. It was actually the heart. So then I was actually taken. I was watching some of your videos, I kept asking myself, What am I doing wrong? Because everyone else seems like they're doing it right? But what am I doing wrong? Two weeks. If it doesn't, if it doesn't work in two weeks, I need to scrap it and move on to the next thing. So finally, I was like I need to go back in and I need to really watch Matt's videos of how to properly do this. And I'm not even kidding, dude, as soon as I liked it, I watched the video from start to finish and went through everything. It was like, like, boom. Like, yeah, it was kind of unbelievable. I mean, it just happened to me recently, like all through the summer, I was probably pushing out about I don't know, I would say maybe three, four videos a day. Not getting too many views. The same thing everybody else has a problem with, or most people have a problem with. But, yeah, so once I watched some of those training videos, I mean, it really brought me to the next level.

Matt: That's cool, man. That's really cool. And what happened when you got on TikTok? So you've been on TikTok and social media a little bit. Yes. As opposed to drop shipping. This is if you go on social media and try to start video content and stuff. It's a different ballgame was it? Was it easy? What was that? Like?

Chris: No, it was very, it wasn't easy, because I mean to videotape yourself talking to a piece of plastic, and then watching it. It's a little grimy. It really is. Especially if it's your first time doing but but I mean, you have to step outside that box and you have to step outside that comfort zone for you to succeed, especially in this kind of business.

Matt: What was that? What was that first video like?

Chris:  I mean, it was me talking really fast. Throw my hands in the air. Yeah, not really good money. 

Matt: Did you feel like over time, it's gotten easier, but also, what have you I mean, what's your routine? Like? Do you create a couple videos a day or what's your routine look like?

Chris: So what I do, so I have to be, I'd be my nine to five at 630 in the morning. So 40 Push out work and then I'll respond to a couple people that messaged me. We're all if I have time I'll push out a couple more videos. So yeah, I might store 30 in the morning to start pumping out videos just because I work full time as well. 

Matt: Wow. That's crazy, man. Yeah, I'm hungry. It's a regiment at all. I love that hunger. I I did this Same thing when I was working in coffee, I'd be there at 630 to start coffee roasting and I did the same thing. 4:30am Wake up call, grind and hustle. I go to work every minute during my lunch hour. Definitely guys. The guys that I would work with at the warehouse there, they all passed their cars and went down to Wendy's. I had a salad that I kept in the fridge. plug in my phone charger. I was just locked in. I was listening to training, listening to the stuff that was pushing me. And you know, those guys, they're still there? Yeah, they'll be there, they'll be private forever. It takes that hustle, it takes that sort of spirit of like, I want more and I'm hungry. And then you know, when I get back home from work, I would like I get done with work around three or something. And it back at it. And it was just that I just had the energy for it. When you've got the energy for it. You got to go in. 

Chris: Absolutely. Yeah, you got to be driven.

Matt: Yeah, that's cool. That's cool. For the people who are on here who are trying to create content. What's been your most successful sort of video style? What have you found success in?

Chris: With a nice hook so they stay until the end of the video.

Matt: What do you mean by hook? 

Chris: How to like right away to get to the point. Big bold print. How to generate figures from the comfort of your own home? Things like that. Something big and bold. 

Matt: Absolutely. Okay, and then, and then bring them in with a hook. What's next?

Chris: So then you deliver. So you bring them in with the hook. And then you kind of walk along the process? You want to keep it high energy all the time. Fast paced? 

Matt: Absolutely. Yes, fast pace, because realistically, I mean, TikTok really destroyed almost everybody because our level of concentration literally lasted 15 seconds anyway. So you gotta be quick. And speak clear and speak. Believe in yourself, that's all you gotta do is just believe in yourself that you can actually do it. And I'm like, you know, like, you know, coming in with a sort of, really captivating focus is key. And usually. Yeah, we can say for 30 seconds, man is everything, you have to capture their attention. Also got to deliver something that's a value and I usually tell people to make that edutainment educational, entertaining. And you know, I've also had videos where I ended the video before a call to action, and I was like mid word on the last one. And then it just ends. People end up watching again, because they're like did I miss something there? There’s little viral hacks you can do too.

Chris: Yeah, yeah, I’ll keep that in mind.

Matt: Yeah. You gotta play around with it. And I think I think one thing that you know, I guess this is just coming up for me right now because I'm, I've been sort of thinking about it. But one thing that I've been thinking about is how, largely, people underestimate their creative abilities, especially when they're new. Right? So what people in this industry do a lot of times is they just look at what other people are doing. And then they are wrong with that. But I will say people who have really taken off in our community and grow exponentially not just linear but hockey stick growth curve. They’ve taken ideas from other places and industries and modeled content after other people but what they've done is elevated or taken it to a really funny or creative space and when I see it it's not that hard but they really take a belief in their creativity. Like this guy Ian for example. He stuck a little apple on his finger and people were like what the hell's he doing? Which gave him a couple 100,000 followers in the course a month. And not just him, his front end sales by at least five if not 10x. So it wasn't a good idea that was really powerful. That was a video that learned that and we'll see if it works. And I'm going to cut a hole in this apple and put my finger on it like this and flip it behind my head. For those of you who are out there watching this thinking about how do I create some really valuable content, just don't underestimate yourself and your ability to do so eight people assume that they can't do something as good as you know, somebody who has 100,000 or 500,000 followers or something, that's just not the truth, right? Truth is, you could probably do it better. There's actually as much as there's a bunch of creativity in the business sense where people are actually running businesses. When people get really creative, they explode. I've seen dentists, chiropractors, ah fat guys, construction guys, every niche industry on TikTok, and those are those people who are creative and make it a little bit fun. Absolutely. Especially the dentists and lawyers and stuff, they make it fun when their business blows up, right. And I think that people need to tap in more to that fun element of TikTok, while also being a great marketer, that sort of the magic formula is bringing fun and just happiness and joy to people. You're also being calculated specifically. Clear market or to what right up to you, as I say that.

Matt: What comes up for you as I say that?

Chris: Yeah, I mean, I would definitely say creativity is definitely key. I mean, it really, it takes one video for you to really take off like you were saying, but yeah, being creative and not thinking of new ideas. And, being on top of that. I mean, the key is being creative.

Matt: Yeah, for sure. I think Russell Brunson says something like Are you familiar with Russell Brunson? He's the owner of Clickfunnels. He says his big thing is you're only one funnel away. Right? Right. And I ‘ve recently started in our team saying you're only one video away. isn't true. You really are. I mean? go in a week, go from zero to maybe in a couple of weeks. But oh no, I've seen people grow 10s of 1000s of followers a little bit. It's been a couple months since I did that, but I just have one video way. You're one video from going viral away and everything exploding. And it's just a very unique platform. It's a very unique time. So for people who are, I want to give you the ability to speak to people who are just starting, maybe they've tried drop shipping, I can't tell you the amount of times that people have come on the show for them like, I started with drop shipping, I started to drop shipping. So common, but they're just getting started. I want to give you the last word to speak to them and give us a little bit of inspiration to not stop to stay hungry for those people who are just starting. Maybe they tried dropshipping or Amazon or E commerce or something like that. What would you say to those people?

Chris: Don't give up. Just because you're posting three videos a day, and you're only getting 50 views doesn't mean anything, you're just you're just starting the process. The process just started. As long as you stick with it, you show up every single day, you don't get discouraged, and you keep putting out content every single day, you're going to be successful.

Matt: It is true with a little bit of consistency, especially over time, I find that staying consistent over time, especially in this industry where people come and go so frequently. Being consistent over time is a big thing. Well, Chris, thanks for taking time out of your morning and in the midst of a full time job in the midst of all sorts of life going on. Yeah, we really appreciate that. And we'd love to have you come back. Your business is still crushing. If you want to come back in a couple months, and we can check in and see how things are going we'd love that. 

Chris: Yeah, I’d love that too. So Chris, thanks for coming on man. Hey, thanks for having me

and guys stick with it. Don't give up. 

Matt: Awesome All right. Kill some allergies today. Guys, I'm going to put up Chris's TikTok here. You can go follow him and let him know that you found him on our show.

Give him a follow on TikTok @CJT8619 He's a good dude. Good deed to follow. Make sure to follow him on TikTok and also put it in the comments just in case you lose it. And yeah, we'll be back here at the same time, same place tomorrow. 10am Eastern. Peace out everybody.

 

 

Below is the transcription for this episode:

Dave: What's going on my friends? It's Dave Sharpe. Welcome to Wake Up Legendary. Yeah, yeah. All right, my friends. Look, we have a guest this morning. Her name is Robin. She has a new take on fake it until you make it. Alright. As you can see this morning, I'm showing off some beautiful art from my daughter. She gave it to me recently for my birthday so please enjoy it. And also help me welcome to the show. Robin. What's up? You're really live this time.

Robin: Yes. Really live. Really here.

Dave: Welcome to the show. My family is from upstate New York. Part of it anyways, my mother's side. Jamestown Where are you calling in from?

Robin: Awesome so I'm actually I'm from upstate New York but I live in Wisconsin in Madison

Dave: Have you been there all your life

Robin: I lived in New York pretty much my whole life.

Dave: Tell us how you found legendary and a little bit about who you are?

Robin: Yeah, absolutely. So my daughter is 17 year old. She obviously loves TikTok as like any other teenager, I think so she kind of introduced me to tic tac earlier this year, I would say and then I just kind of started going on there a little bit more. And then I saw people making money there. And I was like, This can't be real. And I'm just gonna keep ignoring it. So I did for a really long time. And then I started to, you know, get more interested. And the more I looked into it, and like looked into the programs and stuff, that's when I found legendary. There was one person in particular that I kept following, and I'm like, she is such a real person. Like she's not scammy or anything. Like I can't believe that she's putting all this out there if it's not real. So she's the one that got me to sign up. So, yeah. 

Dave: And who is that? 

Robin: Jessica Zion

Dave: She was just mentioned yesterday. She was just mentioned yesterday. And I know Jessica, I just anyways. Well, that's awesome. She must be kicking some major tail out there and, and touching some hearts and some minds of some folks. So. So what happened once you signed up and began going through the challenge?

Robin: Yeah. Um, so I signed up. Gosh, I want to say it was like late September. And my current job is like, regular job. I work a lot. I'm like a pharmacy retail manager. And it's very demanding. So I was like, I don't know if I'd really devote even an hour or two or two a day to it. So I was really nervous starting so I signed up and then I didn't even start for probably like a week later. So I Yeah, so I finally did.

Dave: So you just kind of signed up like you bought it and then you just like clicked out. And then you were like, I'll get back to this kind of thing. 

Robin: Well, I think I signed up. And in my mind, I was like, if I do this, I know that I'm going to have to come back and actually follow through with it. Instead of if I just keep scrolling. Like it was one of those times where I was like, You know what I'm doing it. So I signed up. And like I obviously didn't start right away, but I knew I couldn't. It was probably like a Monday or Tuesday or something I don't know. And so then yeah, it was probably a week or so later than I was like right today is today like this is When I'm going to start, and that I did pretty decent at doing it like once a day after that, but then, like waiting for the decade in the day, I think it was like, had like a week in between. So it probably took like, a little over three weeks to get through all the training and stuff.

But yeah, that was that's kind of how I got started. It was like, I knew I wanted to do it. And I think just that first little step really pushed me to kind of get going instead of snapping like the scroll.

Dave: Right, right, right, the old scroliosis. Has anybody ever come? Do you have any medication for that at the pharmacy? That diagnosis, the old scroliosis? Because I think we could all use a couple of doses of that each day.

Robin: Yeah. If there was, it would be out of stock daily.

Right, right, right. Like go to the farmers and be like, my thumb just won't stop doing this here. Dave: We need to put our thumbs, we put our hands and our thumbs in like, in like those thumb braces. Yes. Wow, that I better quit sharing that might be a million dollar idea. Like I come on, like, and I'm like, Are you struggling with the unstoppable scroll? Well, you may be suffering from scroliosis and we have the gear, put your hand in this thing. And your fingers can move, but your thumb can oh my gosh, seller, it would be absolutely two easy payments of $19.95. And if you buy now we'll double your order, one for you and one for your spouse.

And not only that, you're gonna throw in another one too. Yeah, my wife Yeah, she's talking about the things you can lock your phone in a box, and you can open it for a certain amount of time. But like, I know, people who have done that, and then broke into the box. So, okay, so like this, fake it till you make it thing. You know, we titled this show a new take on fake it to make it. So explain to us what you mean by that.

Robin: So like I said, my current job is pretty demanding. And I probably worked like, I don't know, a really easy week, it's 40 hours, maybe 45. But then it just goes up from there. So I would say especially in the beginning, there were times where I would get frustrated, like I wanted to put more time into this and into learning in and out really quickly. That even though you think you have time to do it, you have to be mentally ready to learn and to like, like, receive that information so that it's actually valuable to you. So I feel like I spent too much time getting frustrated and you know, getting down on myself for that and then learned how to turn it positive. And so that's where like the fake it till you make it kind of comes in, like instead of being negative, and having that mentality that, you know, this is harder than you think it is. Or it's gonna take more time than you think it will. As soon as I turned it into a positive like, Okay, I have the half an hour, I can truly devote myself to, you know, me doing a video or relearning this bit. And that's what I can do today. So as soon as I was I kind of changed it to just be positive about it instead of being negative. Like I wasn't getting further really only like baby steps and but it still changed everything because I was retaining what I was learning and then growing from that instead of just getting frustrated with things

Dave: Yeah. So basically in our our use let me let me repeat back to to see if I am understanding kind of how you're you're the context of what you're saying. Are you saying that basically even though I'm frustrated even though this is difficult and hard? Basically, I'm I'm going to just kind of pretend it's fun in pretend that I'm happy doing it. And then it somehow if I speak that into existence in pretend that it's fun Like, eventually, after a couple of minutes or whatever, it becomes fun, because I'm unlike almost going back into my I don't know, inner child and like, pretend it like is that what you're saying is that the perspective that you're kind of viewing things through?

Robin: I think kind of that's kind of exactly what I'm saying, like, because I think the more that I was positive about it, like, I could see that I was making progress. And even though maybe it wasn't exactly where I wanted to be, it will still progress. Whereas before, like, I was being really negative about it. I wasn't making progress, I was just feeling defeated, you know. And I would just, you know, make it a point to stay positive, and just to try to learn one thing, like every day, and even now, I still do that, because, obviously, there's so much more that I can learn, I think everyone can always learn more, that that's what's so great about this community. And, you know, the Facebook group, for me, has been like the best source to go to, it's amazing. You can go in there and just search keywords, and that will bring up loads of discussions, and then you realize you're not on an island by yourself. And there's other people that had the same questions that you did, and maybe you don't even have to post in there, because they've already answered it for you. 

Dave: Also, as you said that your blueprint student, is that right? 

Robin: Yep. 

Dave: So if you go into the replays of the weekly coaching calls, you know, you can also search that page. And you can even do a quick search command F. And that'll bring up a little search bar on your, you know, your screen. And if you got a bridge page or an email question you could quickly in likely, there's already also a training on that. Over 100 replays of those weekly training calls. So for those of you who are blueprints, students, there's a lot more gold in there. Sometimes the gold comes from just the discussions or the training calls. It's not always in a video where it's like me training and just speaking, it's a lot. There's a lot of gold in those Thursday coaching calls in the discussion. And you're right, Robin, somebody has had there's not an if it's who had the question, and how recently was it and exactly what you're dealing with. And I'm glad that you're finding it just simply in the Facebook community, which we have a couple. We have one that's kind of a general public, we have one for the blueprints, and then we have one for affiliates. So we also try to keep our Facebook groups here at Legendary, very specific and on topic. So keep in mind, if you're new to the community, we do have those three, Facebook community groups. So you could be a little bit more laser targeted with your question, depending on what it's about. Absolutely, yes.

Robin: I should have mentioned that. Also, I think there were a couple times that even when I went into Facebook to search for something, it was redirected. Like the conversation that I was following redirected you back to the blueprints, and I was like, Okay, so that's exactly where that is. And then I could go back to that piece too. Whereas I wouldn't even have thought of that before just going back. But sometimes it's like, it's a lot of information and destroying neckpieces Search and narrow it down really helps.

Dave: Yeah, yeah, I think the way that we've ended up being able to structure our education, you're fine. Relax, like, whatever sounds and things that are happening in your life, like are totally cool. And you can mute yourself out on this as well if you want to do so just but no, totally, totally chill. It's all good. If your dog barks or your phone goes off or whatever I'm I'm not gonna I'm not the the Angry Grandpa over here who's kind of we want people to know that this is real and this is live and this is what you know, we, we I want to with this show, allow everybody to be more comfortable with themselves on camera and know that perfectionism is one of the number one things that will kill both your happiness in life because I've struggled with that in my life. And I and I'm really really growing through a lot of perfectionism right now and have been recently but also in your business, trying to put out content that's perfect trying to make the perfect video trying to it doesn't exist the perfect relationship the perfect Perfect video, the perfect landing page, like, the perfect, anything does not exist. And I think that, you know, the quicker that we can, you know, accept that and not just accept it but embrace it, like celebrate it, like really film it in, put it out, like the speed of implementation is a lot of times one of the, the biggest, I think steps that we can take in terms of, okay, this now that I'm recording and uploading without watching it and picking it apart and cringing, and blah, blah, blah, because you know what, I'll cringe at my own content too. I don't go and rewatch these lives. I don't go in to rewatch my videos, I record them once. Because we all cringe at our own stuff, our voice, we've been picking ourselves apart our whole life, we can be completely beautiful. And, and, you know, with with, just like you, Robin, I mean, you know, somebody, somebody would look at you and say cut and people have, I've seen the comment, she's beautiful, you're beautiful. But I bet that all through your life, there's been certain things that you've picked apart about yourself, right lately, and, and we all do that. And so the quicker when we get into this marketing game that we can create and launch, like get it out, like just post it don't get and I think that a little bit of a challenge with tick tock and some of these things where we're going back through editing things, is it we're almost forced to rewatch them, which can be a barrier to ours posting it. But man, I'm telling you, the one of the biggest if everybody can just grasp that like that one concept of speed, success follows speed. And nowadays, it's about especially with TikTok putting out three to five pieces of content per day. So, you know, if you want to have a full time job, or you just want to work less hours, creating and then just posting versus picking it apart, and re-recording all this stuff is absolutely a major success hack to get eaten results faster.

Robin: Absolutely. I think the time that I spent on like in the very beginning making videos, it just blows my mind to think back like man, I could have made like, three or four videos and that time that it took me to edit one video, and nobody cares. Nobody cares if your hair is parted weird. Like, they don't notice that it doesn't matter. You know, and that's just, that's a huge piece too, to learn and hopefully embrace like very early on so that you don't waste all that time. Because that's you're not going to get that back.

Dave: Totally. And like, just just for me, I like to be totally transparent and even call out the things that I've done that have helped me. You know, my old self would have been ill or no way that's not possible. Like I used to even as a guy like when I was going to record a video, I thought that I would want to pick out an outfit and you have a different outfit and every video and all this different country. I mean, I'm telling you, you know, it's not just women who feel like they need to get ready for the camera. It's also men. I mean, men deal with that as well. Clean shaven, you know, oh, I got a zit. I haven't had a shower yet today. Right. And when I started doing the Wake Up Legendary show, because we had always done it. But when I took it over and started doing it every day besides Wednesday, when Matt does it, I can't remember exactly at what point when I was like, Okay, this is too stressful. And I just was like, I'm wearing the same shirt every day. And I'm gonna wear a hat every day. Because I don't want to worry about how I look at my hair or what I'm gonna wear. And that's what I've done. For literally two years I've worn a black shirt or would have worn a Be Legendary hat. Sometimes the shirt is the same shirt and it's just laying on the couch that I wore three days in a row. And I just pick it up and put it on. I don't care anymore. I don't care if I'm clean shaven. I don't care if I got a big gnarly zit like I do right now on my neck that feels like there's three ingrown hairs in it. Do you know what I mean? I don't care anymore. You know what I mean? And I think and you know what, the content is better, we've been more successful with it. And I'm just having fun, and people love it. And they can tell that I'm more relaxed. You know what I mean? That's been my experience with getting comfortable in the speed of implementation piece. I would imagine, you know, you are not really being a fan of probably wearing a hat. Right?

Robin: Not usually no.

Dave: How do you deal with that? I mean, how do you deal with the feeling like you need to get ready for, you know, all that kind of stuff? Like, are you? Are you battling with that at all? Like, what right now is keeping you from publishing? Fast as fast as you could possibly be? And what do you think that you could do in the next week? Or a month or so to? To kind of speed that up?

Robin: Absolutely. I think from where I started to where I am now, I think I've improved drastically and care about what I look like on camera. But I can definitely still improve. Like, I remember the first time that I did a video without makeup on. And I was like, Oh my gosh, this is horrendous. And I just hit the post. And it was fine. And I'm like, like, Why? Why do we care about that so much, you know. So I think, I think it's just going to be like a continuous kind of progress to improve on it. And you're, you're probably going to get better every day. But now, I give myself time limits, and I tried. I have a 17 year old and a two year old and the two year old is refusing to nap on the weekends now. So I used to do a lot of videos on the weekends. And even some of the last ones I just posted, you can see he's like, on the side of me, because he snuck in last night, get a video and I'm like, all right. But it's, you know, I tried to do them in groups, and I'm like, I haven't any more and I'm going to do, you know, shoot 10 videos, at least an hour. And then I can go back and edit them when we're, you know, watching TV at night or something like that. But I like just setting that time and knowing what my goal is for that time and being like, alright, can't worry about that, because I got three more to do at least that helped me to not spend too much time on it.

Dave: Yeah, it's a goal. I love it. And I think that it makes you more relatable and more. More real, you've got kids, you know, especially if you're in the make money online, side hustle, entrepreneur niche. And you're talking about building a business, having time freedom, being home with your kids, like, like, stop trying to hide your kids from like, talking to all of us, you know, like we don't need to hide our kids in the fact that we're at home in life is happening inside of our home. You know, I'm not saying go put your kids on camera. If you don't, we'll put it but if a kid runs by in the background or climbs up on you during a video, it actually only makes the video cuter. Yeah, actually only makes the video like more relatable, and relatable.

Robin: Yes, exactly. Makes you look like a real person. Because those are the people you're trying to talk to, oh, they're real people, and they want to make more money or want to start making money online because they're probably not ready. Oh, they want to find a way to work that into their everyday life. And that's Yeah, I agree.

Dave: Totally. Well. Gosh, thank you for a really powerful conversation this morning. And I know that you're breaking out of your comfort zones. You said that in the email that you wrote us when we invited you on the show. And you know, it looks great on you. You know, it looks like you're getting outside of it. I know this show was probably even you stepping outside of your comfort zone. So it looks fantastic on you. You're doing a fantastic job. Keep up the great work. We got your TikTok. People can go and reach out and follow you and support you and lift you up and gain inspiration from you and follow your journey. And please come back and keep us posted here in a couple of months on how it's going.

Robin: Absolutely. Thank you so much for having me, this was awesome.

All right. Robin will talk to you soon. Okay, see. All right, my friends. You can go and follow Robin on TikTok @sidehustlehackswrobin short for with Robin. Yeah, wow, a lot of powerful, a lot of powerful topics there in that conversation from the fake it till you make it, which to me is about getting a different perspective, you know. And even Yeah, I mean, tapping into your inner child and just pretending, you know, I think sometimes we forget, like, what it's like to both pretend and what it's like to dream, and what it's like to play. You know, a lot of times, I tell and have been told, learn how to play, learn how to play again, you know, you don't always have to work, everything doesn't always have to be hard and miserable. We forget how to play and be playful. And I think that's one of the biggest things that we can take away and implement into our marketing is just playfulness, and, and pretending. And we don't have to lie. But we can be whoever we want, you can be the most confident version of yourself, you can be the most, you know, outrageous version of yourself, you can be the happiest version of yourself, you know, like you can be that you can give yourself permission to pretend at first, to be the most confident, most successful, most happiest version of yourself. And then what's weird about it is that, you know, some really smart scientists that know a lot about brains have told us recently that we can rewire our brain, if we act yourself into a new way of thinking will eventually start believing that about ourselves, that we actually are the happiest version of ourselves the most confident version of ourselves. So, yeah, really listen to this one. If if that resonates with you, and really give Robin a follow and follow along with her journey and see how she's doing it, because I can tell you that her primary job is working, you know, managing pharmacies, and in all that stuff, those people are stressed out, I see it. I was just in the pharmacy the other day, and it's a demanding job. And so every day, we're seeing people, you know, plus two year old, 17 year old. Come on, we're seeing people who are building businesses who also have lots of other things going on in their lives, and they're still doing it. And they're coming up with creative ways to do it and be happy about it in bringing out their most confident and happy versions of themselves. I mean, there is so much gold in this conversation. And in these conversations that we're having every day with our actual students and clients. It's just unbelievable. So make sure that you text WUL to 813-296-8553. I'll leave that up on the screen. So you can get a little notification in the morning. It's a reminder, it's a text message that'll send you right here to the show every morning on Facebook and make it a routine to tune in and listen in common and engage and and just soak up all of this gold because it's so powerful to immerse yourself in this community. For a significant amount of time you will come out on the other side, a changed person, the best version of yourself why? Because every day you're listening to powerful, powerful, inspirational invaluable conversations and content that will help you break through your limiting beliefs. And that my friend is how you become the best version of yourself. Be Legendary my friends, get out of here. We'll see you back here for another episode tomorrow.