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February 19th – 25th, 2023
The sign read “Lost My Job – Anything helps”
As a new set of cars arrived at the light, no one was donating. We would watch and chat, and red light after red light…zero donations.
We carried on with our meal, and suddenly my daughter taps my hand and says “mom look!”
I glance at the gentleman on the center divider and while the light was green and cars were zooming by, he had whipped out a sharpie marker, flipped over his piece of cardboard, and was writing.
By the time that light turned red, and cars were stopped…
His sign now read “Short on cash for food & weed – please help”
OHHH we got a whole new angle now! My daughter and I were intrigued. I was impressed. Soon enough..he was given a donation.
Ya see, the ultimate goal of a cash donation was the same. Just like the ultimate goal for us marketers is a follow, an opt-in, and a conversion. This gentleman realized his previous approach was not converting on this given day, with this audience, so he tested out a new hook. And this one converted!
What can we learn here?
Don’t be afraid to try new types of content. Don’t worry about testing different hooks or captions. Don’t stress if the video “you saw another creator do” isn’t working for you…always be testing new approaches.
When you test multiple versions of your content you can compare their performance and see which ones are resonating with your target audience. Secondly, testing hooks, headlines, copy, captions, and various looks helps you optimize your content for different platforms.
Thirdly, testing multiple versions of your content allows you to stay relevant and up-to-date with your customers' changing preferences. By regularly testing your content and analyzing the results, you can adapt your messaging to meet your customers' changing needs and preferences.
That gentleman on the center divider was persistent. He was testing the performance of different offers to his audience right before our eyes. We as marketers must be willing to do the same.
As promised here is your TTT – Tip To Try…This Week!
TEST. YOUR. FUNNEL.
Above I talked about testing out new content, but this is different. Make sure everything is working as it should. Test the link from your social pages, test each button, test your autoresponder. Every time you update any piece of the process…test again.
PLUS, test it on desktop AND mobile.
How does everything look? Is everything working how you want them to?
TEST. TEST. TEST.
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Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Monday, Feb 20th, Sarah Thompson is joining us on her first Monday as a full time entrepreneur! Be sure to get registered for Monday's Hot Seat live coaching call now!
This week at Marketer's Club, Drew will talk about strategies in your mindset can and will help you boost sales in your online business.
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Simplify Your Message to Amplify Your Business! Expert guest, Krista Lockwood is back for her second time on Wake Up Legendary. In business since 2018, she’s grown a following of over 55,000 people for her online coaching business, Motherhood Simplified, and isn’t slowing down a bit. Tune in to learn her “Step Zero” for every online business and so much more!
Attention Blueprints Members! As you know we provide 2 hours of live coaching Monday-Friday for all Blueprints members. On Thursday, Feb 23rd, Sean Sarantos will be joining us and taking over the Hot Seat Coaching call! Be sure to login to your back office, click on Register For Live Training and then get registered for Thursday's Hot Seat Coaching Call.
Burnt out 9-5er grows 100K Followers in 3 Months! Hailing from Norway, Amalie Lund worked odd jobs for 15 years before getting sick and tired of the grind. In October 2022, she started her digital marketing business. On this episode of Wake Up Legendary, tune in to hear what she did to skyrocket her business in a few short months.
Attention Mastermind Members: You're invited to join us on Saturday, March 4 from 10am – 4pm EST for our next Legendary Marketer Virtual Mastermind!
This event will be held on Zoom and is open to ALL INDIVIDUALS who have paid for a Legendary Marketer Mastermind ticket. If you attend this virtual event, you are still able to attend an in-person mastermind, too!
Mastermind Members: Mark your calendars for March 1st!
All first time attendees can register for the June event beginning on March 1st. All returning Mastermind attendees can register beginning on April 1st.
We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out.