Business Development

How to Share Your Story as a Marketer: It’s Not Your Life Resume

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How to Share Your Story as a Marketer: It’s Not Your Life Resume

How to Share Your Story as a Marketer: It’s Not Your Life Resume

“Share your story.” Yep, we’ve all heard it a million times in the online marketing world.

But let’s be real if you’re new to the online space, it’s easy to fall into the trap of thinking…

“Wait, what story? My life is pretty normal… do I even have a story?”

Spoiler alert: You absolutely do. And guess what? Your story isn’t supposed to be a resume. You’re not here to give an autobiography in one reel or post. No one wants to hear your life story in a single sitting (except maybe your grandma).

What Does “Share Your Story” Really Mean?

Sharing your story is about connecting. It’s not about crafting an epic novel; it’s about revealing relatable, real-life moments that will click with your ideal audience. It could be a win, a struggle, a funny mishap, or a lesson learned. These moments sprinkle your personality into your content—whether you’re witty, funny, serious, or laid-back, the way you share those moments gives your audience a taste of who you are.

“But I Shared My Story Last Week, So Now What?”

I hear this all the time: “I shared my story in a reel last week, now what do I talk about?” Here's the thing—sharing your story isn’t a one-and-done deal. It’s not a one-time confession where you spill your guts and then sit there awkwardly wondering what to do next. It’s an ongoing conversation. In fact, your “story” is made up of many smaller stories: bite-sized, relatable experiences that keep the connection alive.

Think about real life. When you meet a friend, you don’t just dump your whole life story on them at once, right? (If you do… maybe rethink that strategy.) You build friendships through shared experiences, common interests, and little anecdotes here and there.

Online, it’s the same thing. You’re not trying to sell yourself—you’re just making friends, but virtually. Your audience is like that friend you grab coffee with, chat about the highs and lows, and swap advice or support. Over time, you build that connection and trust. THIS is what leads to your audience trusting your recommendations and ultimately clicking your link. 

How to Start Sharing Your Story

  1. Pick Relatable Moments
    Don’t overthink it. Start small. Your audience doesn’t need to hear about your entire childhood. Instead, share moments that tie into your journey as a marketer, entrepreneur, or even just a regular human being who has dreams, struggles, and triumphs. Did you struggle to get started in your business? Share that. Did you have a win, no matter how small? Share that too. We share moments to relate to our ideal audience. (Remember it's about them)
  2. Be Consistent, Not Comprehensive
    You don’t need to tell the whole story at once. Share in pieces. Maybe today, you talk about the fear of starting something new. Next week, you talk about that one time everything fell apart—and how you bounced back. Keep it consistent, but spread it out.
  3. Inject Your Personality
    Your story isn’t just what you say; it’s how you say it. Are you funny? Great, throw in some humor. More serious? Lean into that tone. The key is to show up as yourself. People connect with realness, not perfection.
  4. Talk to One Person, Not the Whole World
    I share this all the time, because it's that important. Imagine you’re having a one-on-one conversation with someone who just happens to be a couple of steps behind you. You don’t have to be the expert with all the answers. You just need to be someone who’s a little further along the path and can offer some insight. Speak to that person. This keeps your content relatable and approachable. We cover this right in day 5 of the Learn Launch Lead Challenge.
  5. Share Your Struggles, Not Just Wins
    Wins are great and all, but struggles? Those build connection. Everyone loves an underdog, so don’t be afraid to share when things aren’t picture-perfect. Show the messy middle…how you’re figuring it out as you go. Your audience will appreciate your honesty and be more likely to stick around because not only do they see that YOU get what they are dealing with, you also have a way through it. (Once again, remember it's about THEM.) 

 

Remember, You’re Not Applying for Friendship

Let’s circle back to the whole “life resume” thing. In real life, when you meet someone new, you don’t hand them a detailed list of your life’s achievements and ask if they want to be your friend.

That’d be weird, right?

So why are so many of us doing that online? Stop trying to prove yourself or sell your life story. Instead, focus on sharing pieces of your journey, pieces that your ideal audience can see themselves in.

Your story is about creating connections, not closing deals. It’s about being relatable, approachable, and, most importantly, real.

Final Thought: You Deserve to Be Heard

One last tip? Share from a place of confidence.

Your story, however big or small you think it is, deserves to be heard. You don’t need to have a jaw-dropping rags-to-riches tale to make an impact. Just share what you’ve learned, how you’ve grown, and what you’re still figuring out. You don’t need to be an expert, but you do need to believe in the value of your voice.

Now get out there, start sharing your story one piece at a time, and watch how your audience starts connecting with the real you.

Want detailed advice from content creation, faceless marketing, to building a funnel…all with a built in advisor to help? Grab our 5-Day Learn Launch Lead Challenge for 5 bucks! GRAB IT HERE

SNEAK Your Side Hustle Into Everyday Life

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SNEAK Your Side Hustle Into Everyday Life

SNEAK Your Side Hustle Into Everyday Life - Tips To Implement Immediately

Ever feel like you're too busy to work on your business? 

Between family, work, and everything else, finding hours of uninterrupted time can feel impossible. 

But you don’t need hours to make progress. 

You can actually build and grow your business in the small cracks of your day!

Yes, those everyday moments like waiting in line for coffee, sitting in the car at school pick-up, or winding down after dinner are golden opportunities to make big moves with your marketing. 

And the best part? 

You don’t need to spend hours working at a time. 

It’s about using what you’ve got, when you’ve got it.

And if you're negative voice kicks in with “but I don't have any followers” or “I can't do this…” or “I can't do that….” 

STOP.

You can do ALL of the below. I don't care if you have 0, 2, 5 or 5000 followers… you won't get better at marketing until you put it into action. 

So get going with these tips below. 

Here’s how you can start making the most of those small windows of opportunity:

1. Morning Coffee Break – Share a Quick Story!

You’ve brewed your coffee, and the day is just getting started. Take five minutes to hop on Instagram or Facebook and share a story with your audience. It could be something behind-the-scenes, a quick win from the day before, or even just a snapshot of your morning routine. People love authenticity – and a story like this keeps your audience engaged and connected to you.

2. Waiting at Your Kid’s Practice – GO LIVE!

You’re sitting in the car while your kid’s at practice, the perfect opportunity to go live on social media. No need to overthink it! Just hit that “Go Live” button and start talking. Share a bit about your journey, offer a tip, or answer a question from your audience. Going live creates real-time connection, and your followers will love the authenticity of catching you in the moment.

3. Making Dinner or Doing Chores – Hit Record for B-Roll

We all have to cook, clean, or do some sort of chore during the day. Why not use that time to capture some behind-the-scenes content? Set your phone up on the counter or a shelf and hit record while you’re working. You can use that B-roll later for videos, overlay it with tips, or add a motivational quote. It’s easy content that requires zero extra effort.

4. Lunch Break – Check Your Insights

Use your lunch break to check in on your social media or email insights. Spend five minutes looking at which posts are performing well and where you’re getting the most engagement. Use that information to guide your content for the next day. Knowing what works will save you time in the long run, and it’ll help you make smarter marketing decisions.

5. Waiting in School Pick Up Line – Record a Quick Video

Next time you’re standing in line waiting to pick up the kids, use that time to record a quick video. It doesn’t have to be polished or perfect – just whip out your phone, hit record, and share a tip, thought, or something fun with your audience. People love seeing unfiltered, spontaneous moments.

6. Commercial Break – Refresh Your Bio

While you’re watching TV, use those commercial breaks to refresh your social media bio. Take a few minutes to update it with your latest offer, a milestone you’ve hit, or something fun and fresh. A small tweak can go a long way in keeping your profile relevant and interesting to new and existing followers.

7. After Dinner – Plan Tomorrow’s Content

Once dinner is done and you’ve got a few minutes to relax, take five of those minutes to plan out tomorrow’s content. Whether it’s a helpful tip, a funny meme, or a quick personal story, jot it down so you’re ready to post the next day. This small effort ensures that you’ll wake up prepared and ready to engage your audience with zero stress.

8. Post-Workout – Repost Old Content With A Small Adjustment

After a workout, while you’re cooling down, take a quick look at your old content. Find a post that performed well and make a small adjustment and repost. You don’t always have to create something new – re-sharing content can help you reach a new audience, continue to build trust with your current audience, and drive fresh engagement without the extra work.

9. Before Bed – Turn a Post into an Email

As you wind down for the night, take one of your recent social media posts and repurpose it into an email. Add it to your automation sequence so it goes out to your subscribers. This is a quick way to create an extra touchpoint with your audience, helping you stay top of mind, even while you’re off the clock. Remember each piece of content SHOULD have some value in it – right? That's the same value to share in an email. 

Making the Most of Your Day

The secret to growing your business isn’t about finding huge chunks of time. 

It’s about using the small moments wisely. 

Whether you’re waiting for your kid at practice, catching up on chores, or enjoying a coffee break, an extra 30 mins before bed, 20 mins before you head to work in the morning…there’s always a way to move the needle in your business.

By taking these quick actions, you’ll not only build momentum, but you’ll also keep your audience engaged and excited about what you’re doing. 

So next time you find yourself with a few spare minutes…

Remember that’s your business-building moment.

Every small step adds up to something big.

Want detailed advice from content creation, faceless marketing, to building a funnel…all with a built in advisor to help? Grab our 5-Day Learn Launch Lead Challenge for 5 bucks! GRAB IT HERE

Quit On Your Best Day

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The Weekly Legend

Your source to stay connected, educated, and inspired.

Quit On Your Best Day

Quit On Your Best Day - Advice For The New Entrepreneur

If you're thinking about quitting, do it on your best day. 

Yes, you read that right. It sounds counterintuitive, doesn’t it? But stick with me, and I’ll explain why this unconventional advice might just be the secret to achieving your goals.

The Temptation to Quit As A New Entrepreneur 

We've all been there. Whether it’s a project that seems to be going nowhere, a job that feels like a grind, or a side hustle that’s not bringing in the money you hoped for, the thought of quitting can be tantalizing. The allure of just walking away and leaving the stress behind is strong, especially when things aren't going well.

But here’s the kicker…the only way you’ll truly know if quitting is the right choice is if you do it on your best day. Why? Because we tend to want to quit when we're struggling. When something feels hard, our instinct is to bolt. But that’s precisely the wrong time to make such a significant decision.

The Problem with Quitting on a Bad Day

Quitting on a bad day is essentially giving up when you’re challenged. When we face obstacles, our minds and bodies go into a state of stress. This stress can cloud our judgment and make us see the situation as more dire than it actually is. In these moments, quitting feels like a release, an escape from the immediate discomfort. But this decision is often made in the heat of the moment, without considering the long-term consequences.

Think about it. Would you want your kids to give up when something gets tough? Probably not. You’d want them to push through, to learn how to deal with difficulties and come out stronger on the other side. The best way to show them how to handle tough situations is to model that behavior yourself.

The Power of Quitting on Your Best Day

So, why quit on your best day? When you’re having a good day, your mind is clear, your spirits are high, and you’re in a much better position to make rational decisions. If you still feel like quitting when everything is going well, then maybe it is the right choice. But more often than not, you’ll find that your desire to quit diminishes when you’re in a positive state of mind.

When we take quitting off the table, we start looking for ways to fix the situation. We get creative, resourceful, and resilient. We develop problem-solving skills that not only help us overcome the current challenge but also prepare us for future obstacles.

On the flip side, if we’re quick to quit, that becomes our default setting. We train ourselves to give up whenever things get tough. This habit can bleed into other areas of our lives, making us more likely to abandon our goals and dreams at the first sign of trouble.

The Simple but Not Easy Process

No one ever said starting a business was going to be easy. Dave has always been abundantly clear – the process is simple, but it’s not easy. The steps you need to take are straightforward, but the journey is filled with challenges and setbacks. It’s during these tough times that your commitment is truly tested.

When you feel like quitting, remind yourself why you started in the first place. What were your goals? What were you hoping to achieve? Sometimes, revisiting your initial motivations can reignite your passion and help you push through the tough times.

Building Resilience

Resilience is like a muscle..the more you use it, the stronger it gets. Every time you choose to stick it out instead of quitting, you’re building your resilience. This strength will serve you well, not just in your current endeavor but in every aspect of your life.

At Legendary Marketer, we believe in the power of perseverance. We understand the challenges that come with starting a business, especially when you're learning digital marketing. Our goal is to equip you with the tools and knowledge to navigate these challenges and come out on top.

The next time you’re thinking about quitting, wait until you’re having a good day. See how you feel then. Chances are, you’ll realize you’ve got more fight in you than you thought. And that’s where the magic happens. You’ll start to see progress, and those small wins will add up to something significant.

Quitting on your best day ensures that you’re making a well-considered decision rather than an impulsive one. It encourages you to push through challenges and develop the resilience needed to succeed in any endeavor. So, the next time you’re tempted to throw in the towel, remember this advice. You might just surprise yourself with what you can achieve.

Stay strong, and keep pushing forward. Your best days are ahead of you, and at Legendary Marketer, we're here to help you make the most of them.

Ready to dive into your education? Join our 5 Dollar, 5-Day Learn Launch Lead Challenge. Also be sure to follow our new Instagram account for daily tips, advice, motivation, and a bit of fun! 

 

It's Mastermind Week!

This Friday we are LIVE from New Orleans, LA

Please Note: SPECIAL TIME FOR THIS EVENT!

Wake Up Legendary at 11am EST

Join us at a SPECIAL TIME on Friday, June 7th as we come to you LIVE from NEW ORLEANS! We are giving you an inside peak at the event as we come to you live at a 11am EST. (YES, not our typical 10am). 

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out. 

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Discover Your Brand Archetypes To Uncover Certainty, Confidence & Clarity

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Are you a hero? A maverick? A magician?

Perhaps you see yourself as a caregiver, an explorer, or an entertainer…

When David Sharpe sat down during a live interview with brand strategist, Kaye Putnam, she shared loads of golden insights and actionable tips with the audience. 

Learn how discovering your online business archetypes can help you attract and serve more of your ideal clients…and give yourself an instant boost in confidence and clarity in the process.

Trying on many different hats

When brand strategist, Kaye Putnam first got started in business more than 10 years ago, she looked to other successful entrepreneurs to get ideas about how to act and what to say: 

“I thought that if I could just model what they were doing, I would see some portion of that success.”

For example, one successful entrepreneur Kaye followed was a former athlete and an inspirational, tough-love kind of guy. So Kaye named a video segment, “Your Monday Morning Kick in the Pants.” 

Another person she admired was a bubbly, feminine, and incredibly warm entrepreneur. Kaye infused that style into the opening of her website – “Hey, Bombshell.”

Although she admits it's a bit cringy now, Kaye stressed how normal it is to go through this. In the beginning of any business, it often means “trying on” a bunch of different identities and seeing what feels right. 

How to get Clarity

Kaye’s background in psychology led her to study archetypes – personas or characters that show up throughout history, literature, and pop culture. 

When a brand adopts a particular archetype, people recognize it. The audience can easily understand your brand and know what you stand for almost instantly. 

Although there are many different recognizable archetypes, Kaye’s work focuses on these twelve:

  • Caregiver
  • Creator
  • Entertainer
  • Explorer
  • Girl/Guy Next Door
  • Hero
  • Innocent
  • Lover
  • Magician
  • Maverick
  • Royalty
  • Sage

Within each archetype, Kaye describes what it is, how customers feel, and the innate advantages. She also explains each archetype’s villains (or the exact opposite of what the brand is trying to achieve), potential pitfalls, and examples of brand voice.

 

How does knowing your brand archetypes help you?

Archetypes help us connect with our audience on a gut level. So by leaning into our unique point of view as a brand, we attract clients who also share that value. 

Most businesses will identify with two archetypes. Choosing two gives enough clarity to guide decisions while providing enough variety to feel like you’re “fully expressed”. 

You simply can’t – nor should you even try – to be everything to everyone. Choosing two archetypes gives entrepreneurs enough “playground to play on” without being overwhelmed. 

Just like every superhero has its own kryptonite, each archetype has a set of potential drawbacks. 

While recognizing our strengths helps us project authority to our audience, understanding and acknowledging our weaknesses shows our audience that there is a real human being behind the brand. 

For example, under the “Hero” archetype, customers tend to feel inspired, strong, and determined. And while the Hero archetype projects competence and courage, some of the potential pitfalls include arrogance and aggression.  

As Kaye said, “We don’t necessarily have to overcome our weaknesses. It’s more about awareness.” 

In fact, our “weaknesses” can become our greatest strength. As Dave Sharp likes to say, “Take your mess and turn it into your message.” 

Archetypes help us do just that.

Once you identify 1-2 archetypes, are you stuck with them forever? 

Nope. 

We’re all multi-faceted human beings. 

And over time, just as you evolve as a human, your business (and its identity) will likely evolve as well. 

For now, remember that the simple act of knowing your strengths and communicating them with your audience is magnetic. This brings the right people into our world. 

And as Kaye says:

“When you’re standing in your truth with certainty and confidence and clarity, people resonate with that.”

Find out your brand archetypes

Kaye Putnam is an expert when it comes to archetypes. Over the past 10+ years, she’s worked with huge corporations, solopreneurs, and everyone in between. Her mission is to help companies define who they are at their core. This allows them to show up as their true, authentic selves – building relationships, engaging audiences, and raising revenue in the process. 

Which archetypes do you identify with? 

Take the Archetype Quiz online

Listen to her Wake Up Legendary interview with David Sharpe from Legendary Marketer on Facebook, Apple Podcasts, or Spotify

Find Kaye Putnam online at kayeputnam.com

On Social: @KayePutnam 

What even more marketing business tips? Be sure to follow Legendary Marketer on Facebook and check out the latest interviews from David Sharpe.

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