internet marketing

Below is the transcription for this episode:

Dave: Hey what's going on Legendary fam? This is Dave Sharpe back in the captain's seat here and welcome to Wake Up Legendary this morning. We have an awesome guest who I just recently spent some time around. She was at the mastermind that we just had a couple of weeks ago. And yeah, she is from Ecuador and has been in the US ever since she was seven. So I'm sure there's so much to learn about her story there and what she went through and she was working three jobs feeling overworked. So she quit two of them. And that's when she found Legendary. So let's hear the rest of the story. Paulette, welcome to the show.

Paulette: Hi, Dave. It's nice to be here. Very exciting.

Dave: Awesome. I'm excited to chat with you. So where are you calling in from?

Paulette: California. So it's actually 7am for me right now.

Dave: So you were the ones who said you took the red eye with your Fiance. 

Paulette: My fiance yes. It was really nice to get to go to the mastermind just gonna meet everybody and just kind of invest in myself. I think it's just very rewarding. A lot of people are a lot scared to spend money but if it's gonna pay off in the long run, and just leaving there just gives me a whole nother like aspect and like a mindset shift and just like opening up my world a little bit more, if that makes sense.

Dave: Yeah, totally. So say more about that. How did it open your world up more? How did it change your mindset?

Paulette: So specifically, like when we did the limiting beliefs like with a board that's something to me that's not like nerdy but just like a sit like more of a therapeutic session. Yeah, that seriously just kind of opened up my mind because one of the things that I wrote on there was just like, I feel like I'm not doing enough. And that's something that I feel like a lot of people can relate to like, it's like no matter how much you work or how many hours you put in, like you still feel like it's not enough and just kind of realizing that you are doing enough and just kind of believing in yourself and getting confidence. I think it's what it is like to be more confident about what you're doing. And telling yourself that it's enough just accepting that and just working through that and learning is just already so much of a difference and it just creates so much change for you like mentally you're for me as a person specifically.

Dave: Awesome, I'm glad you feel that and I think that for me and not feeling like I was doing enough, or when I am feeling like I'm not doing enough. It also comes from a deeper place of not feeling like I am enough. If I was to dig deeper, you know, I'm, I'm simply just attaching what I'm doing to my self worth, you know, but it really ultimately is about my self worth. And me just being enough. You mentioned therapy and therapeutic. I mean, is that something that you have been aware of working on self esteem working on feeling enough and do you also make that connection with the fact that you had, you know, felt like you were not doing enough do make that connection to your own self esteem and also feeling like you are enough?

Paulette: Yeah, so kind of goes back to like, when I was little when it came from Ecuador to California, iSo Mexican Spanish from Ecuadorian Spanish was very different. So it kind of got over me a lot when I was little and so I had to go through a lot of bullying and my parents kind of didn't know what to do or how to help me because they didn't speak English. So we just moved to a different city where I was able to kind of grow out of that. Like a lot of the feelings of me feeling like I'm not doing enough, or they go back to that feeling like oh, I'm bullied or people are making fun of me because of this move. I overwork or I do this too much and I'm gonna feel better. So that kind of does is kind of what I realized. And it's just working a lot on your confidence and when I started working out three years ago, like going to the gym consistently, and like this, the same thing with affiliate marketing, just being consistent. I just started to kind of work on my inner self, and like, grow through the process. And then finding Legendary just helps you grow so much more as a person. It's not just affiliate marketing.

Dave: Yeah, for sure. And I mean, I'm asking this and digging in you know, touching on that more because so many of our members come into our community and begin to go through our training and they want to launch their business there. They're so caught up in the mechanics of, you know, why am I why am I not getting results? Why am I not and when we look at what they're doing, they're not taking specific actions, say not getting in front of the camera, not posting enough in marketing. Not writing enough emails. Okay, well, that's a symptom. of something that's deeper. That's not the problem. The problem is that with that email, you feel that it's not good enough, with that video, you feel that you're not good enough in what you create is not good enough. So the biggest takeaway that I want all of our community members, all of our Legendary family to understand here is as you begin to go and build your business, the things that you feel are not going well, if you really look at your business and you say, Okay, where are the holes that it's it's not just, it's not always about just, oh, I need to do more of that. Let me dig deeper and see where the root of that is coming from and ask myself why do I not hit Send or why am I not emailing my list and if I can address the fact that I feel that my emails, we're not good enough that I can talk about that, and then we can get somewhere. But if you just say, it's like a cut or a sore and say it's infected, if the doctor just says we'll just keep putting a bandaid on it, just keep putting a bandaid on it, you know, just the same way. They will just email your list more just, but you never, never, you know, you never get down to the root and take the antibiotic or you never address the infection, then continuing to put a bandaid on it or saying just be more consistent is not going to fix the problem. We have to be honest and try to figure out where the problem is coming from. And that's why I love that you touched on your takeaways that were your takeaways from the mastermind.

Paulette: Also just kind of set in the year like wherever you're at like for me I started four months ago so I don't expect to know completely everything you know, just kind of accepting that you're on your own journey and just focus on your own growth and your own successes. Not just expect to like you know, people expect to pay $7 And then just make a lot of money in that like why am I not rich like because it's not or scheme it's not a scam like you actually have to work and learn and fail forward. What you say all the time, just fail forward. Like learning from your mistakes. Not a mistake. It's a lesson. Yeah. And I can really just kind of accept that. And once you kind of accept that and change your mindset to everything that you do as you're actually learning and you're not like oh, I'm a failure and I suck. Once you get that out of your head it’s just amazing. 

Dave: Yeah, it really is. It really is it when you know this is the dynamics and the mechanics. I talk about this a lot and it's it's the image that I I hope to ingrain in, everyone's in everyone's head, which is, you know, the, you know, the image of the iceberg, you know, and the tip of the iceberg being that you know that you know that those mechanics you know, and then the the bottom or lower portion of the iceberg being that being those dynamics and those dynamics are what we're talking about right here those dynamics are you know, the psychology and the emotional growth that we need to have. If we want to really take our business to places and levels that it's never gone before with all the things that that many of us have tried. A lot of people have tried different things over the course of many years. And they start over and over and over again. And they, you know, continue to end up or at least feel like they're back in the same place over and over again. And you know, it can be frustrating. This is how entrepreneurship works. The 1% understand that there's the mechanics which is again for us the autoresponder, the software connecting the things it's the mechanical pieces, and in the 1% You know, the wealthy, the successful, whatever you want to call it. also address the dynamics and change within me to ask where my challenges really come from? Am I just addressing the symptoms? And part of the symptom solutions would be well, maybe this business isn't right. Let me just go start another one. And then the same thing happens over and over again.

Paulette: I've actually done that before. I tried to become a self published author and tried to sell books online and I bought this course before Legendary. I bought a course and was like oh you know make me money back and after like one month of trying I decided that it was too hard. And I quit. So it's just kind of funny because I can totally relate that to what you were saying. And I actually did MLM before and I didn't like it because the whole thing of writing everybody that you know no matter who it is just write it down on the paper. AAnd then you have to call them. It is so uncomfortable. I did not do that. I didn't like that. That aspect was okay, I don't know. I really don't want to bother everybody that I know and be like hey you want to get this and this is why you should get it felt like I was spamming them but in person.

Dave: And I think that's an example of where the mechanics just kind of suck. You know if your business I said this last week on a wake up show if your business the success of your business relies on your friends and family supporting your business, then that is not a good business plan. So you know that I've done tons of MLM. I've made money in MLM. I'm not here to bash MLM, but the mechanics of MLM, quite frankly, those mechanics anyway suck. And there are ways to generate leads online for your MLM. But yeah, so that's an example of bad mechanics. And quite frankly, though, you know, there's still that, that that kind of emotional or psychological barrier that we're talking about, even in that I'm sure you fell. Yeah. Which was like I'm not good enough or I'm not going to do this good enough. Right? Yeah, sure. I don't want to bother them. But I think after a couple of businesses, we ask ourselves, Is there a pattern here? And the first pattern is I'm jumping around from thing to thing, but what am I feeling each time I start a business and if I'm feeling like I'm never doing enough, it's never good enough. I'm not good enough. Then that's a pattern that if you address that, that's an example of addressing the dynamics. And this is when you, as an entrepreneur, begin to shift for you, the same for me, that now that I've addressed this work, I am enough and whatever I do is exactly what I'm supposed to do today. As long as I give it my best effort. It's enough. Eventually, I'll stop putting so much pressure on myself because that takes a lot of energy. And I'll just put the energy in the places in the income producing activities, and I'll press send it'll just be the best that it can be for that day. And that will lead me to success and that will build my confidence in eventually all it for you the same way that it has for me, you could take away my current business, and I still know with absolute certainty that because of the skills, both mechanical but also those dynamic skills that you could take everything away from me that I have today. And I would be able to start another successful business probably in any niche because of this work that I've done of addressing both the symptoms but also the root of my old sabotaging patterns, and that's how success is born.

Paulette: Yeah, I'm actually not quitting work, but I'm only going to work like one day out of the week, and I'm going to take a month break from my regular bartending job, that's what I do. So I'm so excited because that just opens up so much more time for me to set up like a schedule with my schedule. So like my stuff, I'll wake up and not sleep but she's on and off. But I'm super excited. To set the schedule like you were saying just set up a schedule that works for me and set up a time so that I can work you know, on my business and then times that I can just work you know, just my regular life. And I just I was telling Matt before this I was like I feel like I'm quitting my job but not really and just kind of doing affiliate marketing like full time which is super exciting for me because it's what I've dreamt up so long and it's nice to like actually learn like through the mastermind, just what was the limiting belief just kind of learning and focusing on myself and just kind of just keep going every single day and just being consistent and learning what what's working for me what's not like, what I can change what can I add? And it's just I don't know, it's just super amazing. I'm super thankful and excited. Yeah, I'm excited to be on the show. 

Dave: Saying yes more, I think is awesome. And that's, that's one way to, you know, that's one way to grow. You know, first of all, because now you're more comfortable, you know and believe that you can get on the spot and do a wonderful job. You can deliver, you can speak, you can answer questions, you can be interviewed. You can also interview. So you know, those of you who are listening, this is a great example of, you know, if you if you also don't like to put yourself on the spot, you know, oftentimes there are opportunities where people will ask you to do something or there's opportunities where you're sitting in a room, like for example, I think you're in LA which you're very I'm sure aware of of recovery meetings and just recovery culture and you've whether you've seen it on TV or you have friends that are involved or whatever. So a lot of times I'll go to a meeting, a 12 step meeting, and they'll open the floor up for open sharing, and then nobody will share and I'll take it upon myself to be the first one to open my mouth and put something out there. Because nobody wants to go first. Right, nobody wants to be first. Nobody wants to put themselves out there first. But that would be a great example of a time where I will make myself uncomfortable, and there's not a whole lot of risk. It's not like we're going to lose income and lose our job, lose our home. You're taking a little emotional risk. And there's growth that comes from that. Now you know, that if ever there's a time in a situation where you know, where you can be the first or there's a kind of that awkward silence when you're sitting in a group with people that it's okay you can go for be the leader, you can speak up, and those are like the offseason, that's like the practice. You know, when somebody asks you to be on the Wake Up show, you know, often we'll invite people to be on the Wake Up show. And occasionally we'll get somebody who says no, thank you. We've invited people who have done well, down to the mastermind to share and speak and some of them not many, but some have said no, thank you and it's just I've never seen somebody who did something that scared them and after they did it they said I wish I hadn't done that. That was the worst thing. But I've heard a million times when somebody did something that they didn't want to do that they were scared and afraid to do. I've heard a million times people say, I'm so thankful that I did that. I'm so thankful that I went there. I'm so thankful that I said yes.

Paulette: Yeah, it's all about getting outside your comfort zone and just being comfortable. with it. Like I used to never go live and now I go live every day and I get to be like, wow, like I would never think if you told me like, Oh, you're going to be making TikToks and going live and posting on Instagram and doing all this. Like what? No, I would never do that. So it's just crazy the long way that you know, just coming just through just learning through Legendary Marketer and learning just through the mastermind itself is just amazing.

Well, you become an inspiration for other people who feel the same way. And I think this myth it's a lie that you have to have this A type of personality. This big, extroverted personality or that you have to have a certain specific kind of personality to be successful at marketing is just a big lie, especially in 2021 where social media is so prevalent and people are buying so much from other ordinary people, that people want to see that your real people want to know that you have insecurities. People want to know that you're being courageous. People want to be inspired by the fact that you're putting yourself out there I see these women who are you know, taking pictures of their bodies that you know, over the decades have not been the bodies that you've seen in the magazines you know, people who in most magazines in most of society and the ads look like they have an eating disorder. You know, it's impossible to be that skinny. I mean, for God's sake, you have to really be doing way too much or you have to have an eating disorder. And so I see women putting pictures of themselves in their bodies, whether they had, you know, maybe a pregnancy to where their skin didn't come back the way that it was before or whatever. which is how most normal bodies look, you know what I mean? Yeah, they're your little little love handles here, a little love handle there. It's unbelievable this dad but I mean it just keeps getting better and better. But people just when they see that would go back to the example of the woman who's, you know, taking a picture of her body in a bikini and it's got stretch marks so it's kind of stuff. You know, man that's got to be for the first time she ever did that. The scariest thing ever. But you know, what happens is I've seen tons of them, their profiles, they just blow up because people are so inspired by the fact that they're willing to be courageous quite frankly, because they're looking and feeling the same way. Do I have to be perfect to influence people? No. The more perfect I am, the less people can relate because we're all imperfect. So anyways, back to my point, which is that you know, not only saying yes helps to more situations and opportunities that are uncomfortable that will eventually not be uncomfortable, the more you do them. The second point is is that people are inspired by your normalness by your realness by the fact that you have human emotions the fact that you might trip up or slip up when you're talking and stumble or stutter or the fact that you might say, hey, I'm nervous, or, you know, it's just that is one of the most actually influential things you can do. Because people want to do business with people that they can relate to and that they feel like are like them.

Paulette: Yeah, and I think that people just want to see your struggles. They don't just want to see your wins or how much money you made. They want to see like, hey, this was hard for me, but you know, I did it. You can do it too. And just kind of just sharing everything that you've learned so far, because you're kind of taking your followers on a journey through your life. And I feel like just relating to them and I don't know if you know, but actually send up to on through Andre’s TikTok. And the reason I was able to relate to him is because he worked in the restaurant industry, and he lived in California and I was like, Okay, if he can work in a restaurant industry and go to bed at like, three, four in the morning, which is the same time that I go to bed like I can definitely and that's just kind of how I was able to relate with him and how I feel like I can relate to you know, other people that watch my content because I'm able to be like, Hey, I'm a normal person, or work you know, a regular job, I get paid, and like not perfect. Here are my struggles, these are my wins if you want to do this too. I just want to put the belief in people that they can actually do something that they plan to do, but just kind of just go a little bit beyond that and just kind of show them that like it doesn't have to be perfect. You're not you know, like you said you're not a model. You're just a regular average person. You just need to motivate them and show them who you are and how they can, you know, pretty much do the same but it's all about how much they want to change their life because nobody is going to go ahead and change it for them.

Dave: Yeah. And this relates to any niche by the way people so you may be thinking this only relates to the make money online niche or whatever but it doesn't I mean, it relates to whether you're in the real estate the you're talking and speaking to realtors, you're in dog training you're in you know the baby niche, some any other segment of health, wealth, relationships, anything this stuff all applies, it all works, especially in 2021 moving into 2022. There's never been a time where we want to connect and relate to each other. And those we do business with than right now. And even the people who we do business with at big companies, everybody knows I'm a fan of watches and I've got you know, relationships with with with salespeople, and the I want to know that they're a real person, I want to know, their family, their spouse, they I share pictures of my kids and I go there and hang out in the store when I when they call and say one of my watches came in or whatever. You know, she can make mistakes. She can screw up. We text back and forth sometimes. That is relationship building. And that is one of the hardest things admittedly is to be vulnerable in order to learn how to balance, you know, how much of your life you're going to share. If that is something that you have to decide, are you going to share pictures and videos of your kids? How far into your life are you going to take people but I think the most important part about it is to stay on message. If you have a TikTok channel for example, or an Instagram account that you're keeping on message if you are going to use different stories or show talk about different areas of your life. As long as you tie it back into the original topic. You're fine.

Paulette: Definitely. I just did that yesterday. I went to a cat cafe. I don't know if you've heard of those, it's like where you know with cats and all these cats that you can adopt them there but they've been saved from euthanasia. You literally just go and use it and these fluffy pillows and you hang out with the cats and you pet them and you play with them. It's so funny. So I literally just made a TikTok about that. And I was like hey, here I am playing the cat you know, like you can adopt them they're so cute. And you know, this is why I love working from anywhere in the world because you can do this from anywhere that you want to do and just you know just work wherever you want. So I tried that in just kind of just showing my personality, who I am as a person obviously like cats because I went to a cat cafe at the end time with what I do. And I'm like, Hey, you can do this too. You can work from wherever you want. You don't go to a certain place and work there.

Dave: Yeah. I love that. And I mean there's there's there's there's billions of people in the world who love cats. One thing that works really well is bringing your animals or your pets into your content and allowing your audience to know who they are. Your cat cafe story made me think of this. You have to decide those of you who are marketing into, you know, tying in your personal life to your content and so forth. You have to decide how much you want to bring your kids and I would be careful with that. I just saw somebody get an account banned because they thought that it might be because they had a lot of videos with their children and weren't somebody in our community. It was somebody else that I saw on social media. I would just be careful with bringing your children into your content. Number one, the main reason I stopped doing it was because I want to give my child a choice whether they want to be in my content or not. And they can't make that choice yet. So at a later time when they're older or they're adults they can make that choice. I'm not saying you should follow my lead on that. That's just a choice that I've made. I also really only do this show as content because I'm running an operating company here. If I was out on TikTok, you know, creating content as an affiliate and that's all I was doing every day. I might be different. I might approach that differently but what I will say is there's absolutely no harm in bringing your pets into your content. Okay. So kids much more of a I feel like a bigger decision whether you're going to bring them in your pets, no brainer. If you have pets, first and foremost, allow your audience to know who your pets are by bringing them in almost as characters of your show. Whether it's a cat, whether it's a dog, first of all, because animals do hilarious things, they just are funny as shit just They'll just be laying there and maybe there's so many creative things you can do with your animals on Instagram, TikTok and stuff like that. Second of all, it humanizes you. It shows that you're a lover of animals and I don't like it even for those who don't have a house full of pets. I appreciate people who do know that they are caring, loving people and it just lets me know more about them. Third thing is that yeah, if I do have cats and or dogs, and you have a cat or dog, there's an instant connection right? So if you are not including your dogs and cats somehow, some way and I'm not saying it's got to be in every video, or you need to decide how you want that but I'm just for those of you who who have not at least considered utilizing your dog as a co star you’ve got to consider that.

Paulette: Do you have any pets?

Dave: I have a pit and in no way shape or form do I think pits are bad or all pits are but my dog lunged a couple of times at my toddler when when she was over just and I don't I just think he was afraid in scared and just didn't know what this little person was. And so we didn't get to ship him over to grandpa's house. And so now he lives with my dad and is named King. He's getting old. He's got bad hips and stuff. He thinks he can do a lot more than he can. He's not accepting his old age. He's mentally young, physically old, but that is my animal. Notice that I'm the only other animal in the house.

Paulette:  And it's like you're not old. You're just telling yourself that you're old. So you're feeling old and you're giving yourself those negative thoughts about yourself. So just like that, that's something else that I kind of just took away just to change that mindset then change the way that you think.

Dave: Yeah, and I mean I did an entire presentation if you remember. We are what we speak in basically the wrath of the newbie complex and how big of a problem it is. You know, I'm not going to go through the entire presentation right now or the entire you know, everything that I went over at the mastermind but you know this I call it the wrath of the newbie complex and you are what you say you are and when I was back working, construction and starting out online, I had all the same mentor limiting beliefs that most of us have, which is I'm just a broke high school dropout, you know, recovering drug addict, recently homeless guy. Who the hell is going to listen to me? I don't have any clout, no creds, no degrees. I have no business experience. I mean, I had some of the biggest limiting beliefs that that one could have. But what I began to do was I began to speak into existence, who I wanted to be in what I wanted to have, and what what, you know, I also was very careful about what I said in our house. You know, I made an agreement with my wife that we weren't going to say we can't afford something, we were just going to say, hey, we need to be more resourceful so we can get the resources, the money to be able to afford that. You know, I didn't call myself a newbie, you know, I didn't refer to myself as a newbie. I didn't call myself a newbie. I was very careful about how I spoke about myself. And I still am. Because when we say things, limiting things about ourselves, then it's one of the it's one of the you know, it's one of the fastest ways to embed that belief. If I've got people all around me who are saying you're a loser, you'll never be shit, I'm saying I'm a badass, I'm a winner. I can do this and I will rise up from the ashes like the damn Phoenix. If I say that, it will combat all of the negativity and criticism that's coming from other people. However, if I succumb to criticism and or negativity that I heard in general or about me, in the current present, or in my past, if I surrender to that, and I repeat that over and over to myself, well, I'm doomed. I'm doomed to fail. Because yeah, I'm never going to be more than what I say I am. I have to speak what I want into existence. And then my actions will follow my words, and that's when I can act myself and speak myself into a new way of thinking, but I'm never going to get there if I refer to myself as newbie so that's the number one tip because I don't have a whole lot of time to go over the entire lesson and the empowered self speaker exercise that we did at the mastermind, you'll have to come to the mastermind and experience that for yourself next time we do one. But what I would suggest to everybody is to stop referring to yourself less than what you want to be referred to as if you don't want to be a newbie, then stop calling yourself a newbie. If you don't want to be just starting out. Don't refer to yourself as just starting out. If you don't want to be a failure. Don't refer to yourself as a failure. Refer to yourself as what you want you to be in the future. Okay? So you're not a millionaire, but you're a future millionaire. Okay, so you're not a master marketer, but you're an up and coming master marketer. Does that make sense?

Paulette: Yeah, that's exactly what it is. And it's just working through that every single day and just catching yourself saying, you know, like negative things and just rewording them to change them.

Dave: Reframing, I can reframe a situation just by you know, putting it into a different context or a different perspective. You know, reframing is very simply exactly what I did with that example about not being so I told my wife, let's make a grid. We're not going to say that we can afford something. let's reframe it. Let's put this picture as the truth, which is that we don't have the money right now to buy that. Let’s put that out of this ugly, disempowering frame of we can afford it and let's put it in a more empowering frame of we just don't have the resources yet for that, but we can get them because we're resourceful. Final words from you to anybody who's listening, thinking about getting started with our challenge, or even our Blueprints in coming to a mastermind?

Paulette: I would say just kind of focus on yourself. Focus on your growth and don't try to compare yourself to other people because you're on your own journey. So just focus on your own journey and take like baby steps, if you think about the big picture and what your goal is, and you're going to get overwhelmed, but if you just step back and he said that's like your main goal and you set up smaller, shorter goals, that over time will lead to that main goal that you have. If you will get there just don't compare yourself to other people. And don't try to just think about things like, oh, not making any money, just focus on little changes that you can do and how you can improve every single day. So in the long term, you're going to look back and look at you know, see how much you've learned, how much you've grown basically, just putting that into action just blows my mind. It's pretty cool.

Dave: This is my dermatologist. I got to pick this up. I'm talking to you later Paulette. All right, my friends. Go follow Paulette. We'll see you back tomorrow. For another episode. Peace.

Below is the transcription for this episode:

Matt: Greetings everybody welcome on Happy Monday, December 20. I am guest hosting for Dave this morning. But it’s good to see you guys as you're coming in and let us know where you're tuning in from and how was your weekend? Let us know. We had a great weekend. Let's see what I do this weekend? I don't know. I mostly just did nothing and later on I got a good nap yesterday. That was cool. Some good relaxation. So anyway, welcome to everybody who's here. We've got an awesome guest as usual. We do this show every Monday through Friday at 10am Eastern we go live it's never scripted. In fact, typically I get a little questionnaire with the guest info and just a little blurb about them so I can come in and I'm not just completely flying in the dark. And today I don't even have that so I was like, are you ready to go live? We're just gonna hit live and we're gonna hit it go. So I'm excited to learn about Cindy. She's from Jersey. And we're just going to chat for a little while this morning about her and her journey and she's tried a lot of different things online. So let's bring in Cindy, what's happening?

Cindy: Hi. Thanks for having me. 

Matt: Of course. Thanks for coming on. 

Matt: Thanks for taking the time. So you said before, you've tried a lot of different stuff. Why don't you bring our guests and our community into your world and just tell us a little bit about you. Tell us you know, do you work a job? Have you tried other things to make money online? What does that look like? And how did you find us?

Cindy: Well, I've never actually had a nine to five job after I left college, I think without my junior year because I decided to you know they always say like, do what you love and I love shopping. And it was around I think it was the late 80s. And so I left to start a personal shopping business. And I didn't know anything about marketing. So I only had a couple customers. That wasn't really a good thing, but it seemed like a great idea. And then I went on and rode horses, I rode show horses for years. And so I traveled and that was fine. And then I decided to start publishing a magazine in 2003 and I had no idea about that. But somehow for 15 years we managed to have a good run. So I sold one of the magazines in about 2017. That's when I closed the second magazine. So that's when I really decided I needed to find something else and I knew my husband is kind of like a nine five job guy. He's like, we'll get a job and I'm like, No, I've never had a job. I'm 55 Now I've never had a job. Why would I? So I'm like no but I tried. It's embarrassing to say how many MLMs I’ve tried.

Matt: Tell us 

Cindy: 10. I mean, I tried everything. And then how I found you guys was I had the magazine. I still own the one and I still have all the social media and all the contacts and I thought well that's a waste of a lot of people what but I don't want to start printing again. So I thought maybe I’ll go back to digitally printing. And I know how to do that. I could have all kinds of links and connect to things and do a lot of stuff with it. The only thing I knew about affiliate marketing was like MLMs have affiliate programs. That's all I thought that was all they were like, just a part of an MLM. Yeah, I started looking it up and you might be too young but have you ever watched the Wizard of Oz? 

Matt: Yes. 

Cindy: Okay. Remember the scene where Dorothy opens the door and it goes from black and white to color? Yep, remember that? Well, that's when I started looking up affiliate marketing. I'm like, Oh my god. This is like, this is a thing. This isn't like, like, it's nothing like I thought so then I started looking and of course on TikTok. I saw a guy named Matt Chambers I think was the same. And oh, you know, you can make money doing this and you can promote companies that you like, and I'm like, Oh my God, that's so much better than what I was doing. And so I I saw it that day, and then I went to bed and then it was like the middle of night I woke up and I'm like, No, I have to do this. And I jumped up and I got my credit card. And I signed up and I started the next day. So that's the short out here.

Matt: Wow, that's crazy. That's crazy. That's cool. Take us. I'm just so curious about sort of the MLM days. Not to like to take you back there. But I do find that a lot of people try out different things before they come here. So for instance, like for you, it might have been that but for other people it was like drop shipping or some sort of an E-commerce store like that. What would you feel was attractive about that business model? And what were you looking for? Or what were you hoping to get out of that business?

Cindy: Well, I think I liked the idea that you had sort of built in support because the way it's structured, they want you to succeed so they're going to help you. I like the idea of that. Obviously I've been able to generate income, you know, somewhat passive income you know, so that part all seems great. The part you know, it's never that it doesn't work. I mean, I saw people that won't answer the phone. Well, that they think oh god, she's like me, they weren't my good friends, but you know, they tell you, you bother everybody. And every conversation is like, How can I slip this in and how and again, I don't know, it just felt so uncomfortable. But I did love the idea of it. I mean, and I know people do great at it. I know some people are I'm not saying there's anything wrong with that type of business. Totally was a terrible fit for me. 

Matt: Yeah, it makes sense. That particular thing is tricky. And Dave always says that. Dave always asks, so are you in the NFL yet? And people kind of look at him like what NFL and he said that he says the no friends left club which is that whole analogy of you know what's your marketing strategy? Well pick up the phone, or pick up a pen and paper and start writing down everybody you know, and then start calling, and do your home party and it is exhausting. It's exhausting. I think it's taxing on relationships too. And yeah, that makes sense. But I do think you're right. So you're so you're seeking for something right you're seeking for a way to make money online or at least somewhat passively, right, you're thinking outside the box. You're trying to find something that's a little more passive and doesn't require you to be hands on every waking moment. So you discover Legendary, you discover the challenge. I’m curious if you've bought any other information products like this before Legendary?

Cindy: No. I try not to watch things, that was one of the things I learned when I first started. But I was watching this guy Ian and he said don’t look at a lot of stuff because you get confused. So Ian, who is from Legendary, I follow his stuff and he made a comment from today that it's like a driver's license. You don't go get a second one. Once you go you learn to drive and get your driver's license, and then you practice and you go out there and I thought that's exactly it. Why  would I try to get more from different places when this is working? I mean, I'm totally new at it, but I have made commissions, which is the most exciting thing. You know, it's amazing.

Matt: Yeah, just to see it work, right? Just to actually like to see it work and to be like oh, okay, this does work.

Cindy: You just get an email and you're like, Oh my God.

Matt: Yeah, so you've never seen any, or bought any training like this before. You sign in and you look at the challenge. Tell me, did you know any of the information inside the challenge? Was this totally new? What were your thoughts and feelings and what was your experience like going through a training like that?

Cindy: It is totally new. I did it. This is advice to people that do it. I get so excited seeing it that I'm like, oh my god I like this. This makes sense. It feels right, like I can do this. So I kind of blew through the course without having to go back and go through the steps. And the funnels are challenging for me because I'm not terribly detail oriented. If I see it, I like it. The information, it talks about over delivering, I mean, that course is so packed full. I could recommend it to anybody and say what you get is so much more and that kind of course and information you can use in anything, you know, it can help you in other areas.

Matt: Yeah, that's a good point. We've had people who've taken what they've learned in the challenge, and they've gotten better positions in their jobs while they're trying to build their entrepreneurial thing. Some of them work in like an H back company or some of them work in these various niches and industries where lead generation is the most important thing if you can figure that out. There's plenty of guys you can hire to do electric work or, you know, H back work or plumbing or whatever getting the leads of actually learning the marketing is, is where all the money's at and yeah, I think you're right. We call those transferable skills. So like skills that can be used in a myriad of different ways to help grow any business and really to help grow a person too, because we do focus so much on you know, not just the mechanics but also the dynamics of how do you think differently about money? How do you think differently about all of this stuff? So are you on social media? Do you market at all? Are you what, what what because I don't have a questionnaire typically I have like some social media links or something. I'm flying in the dark. Have you tried any social media? How have you marketed your business so far? Cindy: Well, I am. I'm a beginner on TikTok. I'm terrible. I post a lot of TikToks and I'm getting better. I'm getting better. And you know what, I'm starting to be able to identify some of the things I like about how certain things work. But yeah, I'm pretty awful at TikTok, but I post there regularly.

Matt: You're too hard on yourself, what's your what's your handle?

Cindy: Okay, now that's another thing. Okay. So my husband like I said all along, he's been like, get a job. That would be the most painful thing for me, a nine to five job. It would just crush me. So what I do right now though, which is kind of funny, is Instacart shopping. That's how I avoid getting a real job. So I shop for people but it avoids me having to get a real job. So the name came from this whole process. So it's kind of silly. It's @makinmoneyhoney, because it's a joke towards my husband that I'm making money. So I did get one really good commission, and when that came through, I was able to show him that and he was actually speechless for a minute. I said, I'm making money, honey.

Matt: That’s awesome, you’re not doing bad. You’ve got 654 followers. I mean, listen, you can always be hard on yourself. And you could say that at 10,000 followers, you can say that 50,000 followers. I know people who have so I wouldn't I wouldn't get to like I would just remove that negative talk or whatever speak I mean, anybody who's posted as many videos as you have, and has that amount of history there. I mean, you're doing something right, because you've actually the amount of people who think about this who purchase our challenge or any how to product, then the amount of people who actually open it. There's a huge fraction of people who don't even go in and don't even log in once. Then there's a huge portion of people who don't finish, then there's a huge portion of people who finish and never do anything. Right. So we need to contextualize it in the grand scheme of the world. Like you're in a pretty small percentage of people who have actually really taken some action and did something that was hard and vulnerable and scary and all of those things, right. I mean, that doesn't come easy to anybody, especially not when you're brand new to social media. You don't really do a lot on social media or at least TikTok. So, you know, I, I think that it's like, if you say, you know, I really suck at TikTok. You know, you should always follow that up by saying something like, you know, I think I suck at tick tock today. But you know, give me a few months, give me a couple weeks, you know, I'll be 10 times better than I am today. Because it helps reframe, you know, it helps to reframe the journey of being a content creator as a process rather than just as like I am good or I am not good. It's like, No, you're just in the process of becoming good.

Cindy: That's true. I sometimes try to go back when I see successful people, and I go all the way back to some of their initial videos and it makes me feel better because in the beginning, they're kind of random. They're not, you know what I mean? They're not as good either. So I'm like, okay, and I figure I'm gonna accelerate the process by myself. At first I tried to do three a day and then I'm like, well, that's not enough. So some days I'll do as many as like, six one day I did 10. And I'm like, You know what I mean? It has to accelerate the process right? I just do more. I mean, yeah, something will be good.

Matt: Yeah, well, no, I mean, I, you're right. And also, you know, I was just gonna say, in that world of like, TikTok if you go back to everybody's first videos, they all suck. They're all terrible. They look ridiculous. And there's people out there in the affiliate marketing world who are like, you know, who will say things like, you know, you're gonna ruin your reputation by posting certain types of videos or you're gonna ruin your chances of going viral or you're gonna you're gonna kill your channel or whatever. And the truth is, if you scroll back far enough on anybody's videos far enough, you realize everybody's got bad videos, everybody's trying different stuff. And when you realize that there's so many of those out there, you start to realize it's like those aren't even bad videos. There's just videos. I mean, everybody's doing this. Everybody's trying to figure out what content is going to fit them well. Everybody's trying to figure out what content they feel comfortable creating, and eventually a couple of them go really viral, you get, you know, a bunch of followers that come through, just in a huge bunch and things are off and running. And I think most people don't hang around long enough to see that miracle happen. But yeah, I totally agree with that and I think people put way too much stress and anxiety on themselves. I mean, if you post a couple videos a day, all the crappy videos from your very beginning are going to be gone and so far down the timeline that most people aren't going to scroll that far. It just won't even matter. I used this analogy when I was little, I think we all do this, but like anytime that we're sort of traumatized or anything 10 We're really humiliated when we're little. We just sort of feel like the world is ending. Like, it just feels like the world is crashing down and the world is ending. How am I ever going to survive this? And, and then, you know, like, a month later, it doesn't even matter more or less you know, I think back on some memories 20 years later, it's like, nobody even why who cares? Like, one time I was on a swing on the playground and I was trying to do a flip and my pants got caught and sort of started to fall down on the playground. I felt so humiliated that people could see my underwear. I thought, this is for sure the end, I have to move and get out of my hometown. And not only does it not not matter now. It didn't matter 10 minutes after that. No one ever said anything about it. It was just like, whatever. Who cares? Not a big deal. And I think people need to take that same approach with content and this business is like, look, whatever I'm doing today, if I end up waking up in five days and thinking, wow, that was lame. Like, who cares? No one's gonna see it. No one's gonna know. And I think it's been becoming okay being in process, which is a hard thing to do. 

Cindy: Well, I think it's interesting too, because you see so many, very young you know, really pretty people, they dance great, you know, and you see that, you know, and you know, being older and whatever. Sometimes it's hard to go, Okay, I'm gonna, I'm just gonna put myself out there, but then I realize there's a lot of people like me, that are in the same place just because we're older. I mean, we're, we're still we may still be looking for something we still want to connect to, you know, you're going to connect to some people. that you know, there's going to somebody might say something or whatever, and you're going to relate to them differently. So don't be embarrassed, and I'm committed. I know this sounds really silly. But I really believe and if you call it karma, the universe, God, whatever people want to put it on. Knowing nothing about the bit of success that I've had so far, knowing nothing. I feel like that sort of sounds like a sign. I feel like this is the right thing. And now I'm willing to do it. I had you know what I mean, show me that it works. This 1,000% works. So now I'm willing to do everything, you know, to make it happen. You know what I mean? I go back in the trainings, and do the Instagram training and TikTok trainings, and I've gone back and watched those. And, I mean, there's so much information, you know, it's really good. The hardest thing too, I think, was in the magazine business when I did it. There was no like, there was no step by step process to follow. You know, I had to learn to figure things out. I got really good at getting creative, and that's what I don’t need to do. And I have to keep reminding myself when I'm doing this you don't have to come up with anything. It's already there. Always follow the steps. You don't reinvent anything. And that's why I always have to pull back because I'm so used to trying to figure things out. Matt: Yeah, totally. 

Cindy: It's amazing. I think that you know, I think it's amazing.

Matt: Yeah, it's within a framework, right? It's within this framework of like, here's how this works. Here's how you create content. Here's how you can start getting followers. Here's how you can blow up on social media, and we live in this world. Right now where there's just so much potential there's so much opportunity. You know, over the last 10 years I've heard countless times how the opportunity is going away. Right? How it's becoming saturated. Now everyone knows about affiliate marketing, everyone knows about all you know, all this stuff. And it's just funny to me because I constantly wake up every single day. And there's just more opportunity. There's more chances there's more and it's always the case. There's more people getting online. There's more people getting on the internet. There's people from all across the globe who have never even heard of the internet, who are signing on for the very first time and are non-stop. And it's yeah, it's the modern day Gold Rush is really what this is. The internet is the modern day Gold Rush and people think that we're done or that it's over or it's, you know that it's too late or something like that and it just couldn't be further from the opposite. It is just getting started. So anyway, yeah, I'm really passionate about that because when you have some sort of a system and a community where you can learn a program where you can learn, that doesn't cost you a $40,000 a university degree, you can pay seven bucks. And sort of figure it out and get going. Yeah, it's hard to find something like that online.

Cindy: It's pretty impossible. Yeah. And the problem, too, is everybody once you start looking at it, then you see like everybody, there's many, many people that are trying to put out programs, but they don't have the track record and the history that you guys do. And you know, the success of how many people I mean, you look at how many people you guys have helped that have absolutely massively changed their lives, and I think it's, I think it’s pretty cool and pretty amazing. I'm so glad I found you guys. I would have been bummed if I found somebody you don't know because you don't know when you're looking. You just randomly come across something and if you don't know anything about it, you know, you could stumble on anything. But I'm amazed by people I've talked to that have no idea what affiliate marketing is and for some reason that's the name they think it's network marketing. I don't know why I guess it's because they just hear that, and they automatically think oh my god, another MLM joined another one like a 51. I'm like, no, no, this is something totally different. 

Matt: Yeah, it's pretty common, because technically, like MLM is our referral marketing kind of so it is a little bit of a form of affiliate marketing, but it's, yeah, it's a false. It's a false thing to assume that all affiliate marketing is MLM. All of MLM is affiliate marketing sort of by definition, but it doesn't really go back the other way. That is funny though people do that. And yeah, I don't know. On social media, I've been telling people a lot to not even use the phrase affiliate marketing. I've even just been telling them to use certain phrases that are more popular in pop culture. So things like side hustle or even work from home. Not that it's a hard and fast rule that you must follow. But you'll have less of those objections. So I typically tell people like people are really looking to start affiliate marketing number one because they don't know what the hell it is. They are looking for something like a side hustle because they're used to that terminology. They're used to something like you know, I'm going to I'm going to get on my I'm going to get on my side hustle, and I'm going to drive for Uber or I'm going to whatever, you know, like the day I used to drive for Uber, you do Instacart everybody's thinking about or doing some sort of side hustle. And so when you bring that up or that term or you can use a term like yeah, like working from home or work from home, something like that. It's a more approachable name. It's a more approachable, understood name that people can easily understand. Yeah, that people can easily. They have connotations. With things that they trust or things that they've tried before. And so it's a little bit easier of a mental step for them. Does that make sense?

Cindy:  I never thought about it because you're right, they're not looking for affiliate marketing. They're looking for a way to make extra money or side money. So they're looking for the side hustle, I never thought about it that way. They're not Yeah, I'm gonna start filling in marketing today because, like you said, they don't know what it is. So why would you be looking for that? Yeah. Okay, I'm gonna change that.

Matt: I think a lot of people I mean, you probably have seen a lot of people model that where they make videos that talk a lot about affiliate marketing, but to be honest, I think most of the most in most cases, those are pretty much just hurt people's channels more than helped because they, their viewers and audience and people that gets on a free page and they don't really enjoy about affiliate marketing all the time because they're confused and they think it's MLM and then they think it's a scam, right? So they're like, I did not come on here to hear about somebody brand new MLM like, and then they're going to report your channel. So as we're in the side, hustle land, I mean, that can happen too. But it's less likely to happen right away and usually not as fast.

Cindy: That's one thing I've been challenged by with the TikTok like the ratio of like our consistent like, I probably am overdoing the then the affiliate marketing stuff. So what kind of ratio do you like, do you mix it with fun stuff? And then business stuff like how would you suggest that?

Matt: Yeah, for sure. So I would, I would, the way that I explained this to people is I create, or I would create some form of video, that's an attempt to go viral. So that's modeling after some other people's videos to look at it and see like, hey, what kind of videos that I have on their channel that are going viral and maybe I can make something close to that or something that hits the same hook. And so yeah, I'll do one of those and then I'll fill in the next five videos with more like stories about me. Or funny stuff if you like fun stuff or you know if you've ever seen Ian's channel he talks about a day in the life of a bodyguard, right? People just love those videos. There's stories about his past, their stories about and, you know, before he started telling those stories, no one cared, no one listened but now people really like that. And people find his stories really interesting and that's the case with most of our lives, I think, because most of us assume that no one wants to hear it or no one really cares. And the truth is unless you build an audience one's listening. So that's why I tell people to create videos that can help go viral and grow your channel and then fill them in with a bunch of content about you, your story, your journey, where you're at, what's the journey been like so far? Tell them about your first $1,000 You made on the internet, right? Tell them about the first lead you generated. Tell them about your transition from your former publishing stuff. To now and what you're doing now and why this is so important to you stuff like that. And then go live. Go live.

Cindy: Once I get to 1000.

Matt: Yeah, well, you'll get there. I keep posting videos. And you'll have a viral video hit and you'll get to 10,000 You know, fast happens all the time. But yeah, I would, I would say put a big focus on one video and then fill in with three to five filler pieces that are very specific to you that are more vulnerable that help them connect to that audience, right? Because after a couple of those videos go viral, they're going to look at other videos on your channel and they're going to want to connect to you. They're going to want to hear from you. They're going to not just only want to hear about you know side hustle videos that can make them you know, $50 a day in their sleep or something, you know, like eventually they get worn down on that same content, that same messaging so if you bring that in, it helps sort of balance it out.

Cindy: Yeah, absolutely. So ratio. Now the ones that you are sort of talking about yourself a little bit how long would you make them?

Matt: Like 30 to 60 seconds.

Cindy: Okay, so just do little bite sized pieces.

Matt: You could go longer if you wanted. I don't think there's any right or wrong answer to that.

Cindy: Okay. I always thought they had to come back to the business. So you're saying I like that ratio, total sense.

Matt: In fact, it just sometimes you know, it's this. It's this thing about Jab, Jab, Jab, Right Hook that Gary Vee talks about, you know, you give a bunch of value and then finally, you know, right up you ask, but I think that assuming that it all has to tie back or you have to give some business call to action every time is probably just not true. There's no right or wrong. Even what I told you today isn't gospel. Some people might look at that and be like, well, okay, that's interesting. But the truth is, if you can, you can sort of set out however you want to do it. But I think personally, not everything has to tie back to your business or your call to action on your business. That's just me though. I personally think that you can have a series of series of five to 10 videos that just start you know, hey, I was just thinking about two, I just had two thoughts on thinking Grow Rich today, right or like, here's two ways that I've shifted my mindset around money in the last year, right or just stuff like that. That is more mindset that allows you to post more content when you realize that anything is up for grabs, and you can post whatever the heck you want.

Cindy: It takes the pressure off that and makes it more fun, right? I mean, the mindset is huge. I had to do so much mindset when I closed business to get to the right. I mean, mindset is huge. You feel like all of a sudden you don't know who you are, you have no idea. I mean, I always knew what I wanted to do. And then all of a sudden I'm lost. Furniture I was, I mean, I was doing all kinds of weird things. I mean, you know, whatever. Like I said, Whatever you can do. Awesome advice I liked and you're right, like you can talk about mindset. You can talk about good books, you can talk about, you know, things that have helped you as far as your process. Awesome. Thank you, that is valuable.

Matt: Yeah. And, again, it's the kind of thing that we talked about earlier is like sometimes, you know, you post some stuff and you're just like dang I don't think that landed or whatever. Don't delete it. Don't delete it. And this is a message for everybody out there who's watching this, never delete stuff because sometimes I can hurt your channel. If you want to set the privacy to private so that you only see it, you can do that. But just remember in a month, it won't matter. In a month. It'll be buried in your timeline somewhere, no one will see it even if they do who cares. Like sometimes a lot of the a lot of the engagement even if it's negative or even if it's just silly helps the channel so don't underrate videos that you think might not be the best, but do get some engagement and and help grow your channel.

Cindy: So that's awesome. I mean I have set some to private. So what do you think of the duets? Are they helpful? 

Matt: Yeah, Stitches are really good. Well, they can both be fine. But stitches are I think a little bit better because of what you can do. The reason stitches are so powerful and people should do stitches way more is because at the very beginning clip if you find a video that's gone viral has millions of views right. Typically you do not go viral with millions of views unless those first few seconds like the first few seconds are really good, right? So if you see a video that's blown up, typically you've got a really good intro or hook. And so what you want to do is stitch that and pull that first three to five seconds and so for instance, we had one that was we ran an ad with it actually. It was this lady saying, Hey, if you could give one piece of advice to young men in their early 20s, what would you say? And then that's where we cut it off and then we had Dave come in and he said, you know basically don't take out college loans for college. Work a few years, you know, get some get your feet wet working, figure out maybe a trade or something that you want to do to learn some skills. And oh, by the way, maybe start an online business where you have zero overhead. But it was because of that intro ad or that video ended up doing so well for us. But yeah, I would do a lot of stitches and also the cool part about stitches is it helps give you lots of content ideas that are just easy to do. Super simple.

Cindy: That's great. I never thought about that. I only did one stitch. I did more of the defects but that makes total sense because you're right. If they're, they've already done the heart he made in the beginning. You know that's the hard part to getting people to stop you know? 

Matt: Yeah, yeah, the stitches are like it's just it's so unfair for content creators like it's, it's underutilized by content creators because somebody has done a good bit or a good portion of the work from before you even you know, start creating any content somebody has already done a lot of the hard work to make that video go viral, to make that video become popular. And now all you have to do is just have your little hot take.

Cindy: Okay, I know what I'm gonna be doing. I know we're about done but that for the lives are they helpful? Do you use them more for getting followers?

Matt: Yeah, they're more of like, you know, so you use like the viral video type stuff in stitches to get your audience use stories and stuff about you and your journey to help to help warm up that audience to take it from a cold audience who doesn't know you to like, oh, this is interesting. I kind of know Cindy now. And then and also you can convert people that way too. But the last piece going live is a place where you can teach, you can tell more about yourself and your story and your journey and give people a specific call to action. So a good couple examples is like Calvin Hill, he'll go live and he'll spend hours talking about crypto. And people are like, why is he just talking about Kryptos and selling crypto and then what he does is he talks and he talks and talks and talks and talks for hours about bare markets, right about how the markets are going to go down. And then he says you know, you need money to invest in a bare market. You're going to need to have cash on hand to invest in a bear market. So if you're sitting here and you're like, well, I need more cash and wouldn't be able to invest even if the bear market smacked me in the face today. He then says you need to start building your digital business. And then he takes them into his little lead magnet which is a free ebook. And then on the back end of that is his Legendary affiliate link. And the same thing about Ian, he'll go on there and he'll have more intimate conversations with people like he'll bring them into his live or not bring them into his live but he like, you know, the other day I saw him. He knows people by name and he's like, Hey, I saw you in here the other day, you know, I thought he said you were starting to challenge I didn't see your name, you know, pop through and they were like you know who I am? But he does that thing where he really connects with his audience and people feel like dang, this is different. You know what I mean?

Cindy: Yeah, I go I try to watch him. I try to be very specific and I just do the one increment course. And then I try not to follow too many people so that I don't get overwhelmed and he seems to do everything exactly the way you know the process that we're supposed to do kind of but add his total personal touch to it. So I'm like, I think he's a good one to watch.

Matt: Yeah, he's a great one to watch. He's a super savvy creator, is very heartfelt too which I think helps a lot with allowing people to connect to him and stuff. Yeah, and he's just, he's killing it. He's, you know, he's doing really, really well and has changed his life completely. With digital marketing, so, alright, we should call this thing a wrap here. Do you have anything for people who are out there? Who are maybe newer to our community, just getting started thinking about posting their first TikTok video, any words of encouragement?

Cindy: Just follow the process and just own it. Don't be embarrassed. I embarrass myself sometimes. But I'm like, You know what, like you said, nobody cares. And somebody is gonna see it and say, Damn, if she could do it, I could friggin do it, you know. So, I mean, I'm just so glad to have found you guys. And thank you so much for letting me come on here. This is awesome.

Matt: Yeah, of course. We're just pumped that you wanted to come on. So thank you for taking the time. Alright, I'm going to let you go and then I'll wrap this thing up here for us here. Here is her TikTok. Just go give her a follow on TikTok. It's @makinmoneyhoney. And give her a follow comment on her video. Let her know that you saw her and Wake Up Legendary. And we'll be back here. I'll be back tomorrow, same time, same place at 10am. Eastern for another edition of wake up legendary. Go give Cindy a follow and blow her TikTok up so she can get to 1000 followers. She can start to go live. Alright guys, take it easy. Have a good rest of your Monday. We'll see you back here tomorrow. At 10am Eastern peace

 Below is the transcription for this episode:

Dave: What's going on my friend? This is Dave Sharpe. Welcome to Wake Up Legendary. We've got a blue collar breakthrough baby. Whoo I can relate to that. That's for darn sure. I'm blue collar all the way, man. I'm telling you I don't think I've. I don't know if I've ever worn a white collar anyways CJ Welcome to the show, brother.

CJ: Thanks for having me, Dave. Finally, get on here. This is a big goal of mine. actually be here. It's pretty cool.

Hey, man, you're welcome. You actually do have a blue collar on today. So that's kind of cool.

CJ: That's all I've ever known. 

Dave: Where are you calling in from? 

CJ: Georgia. Northwest Georgia. 

Dave: Cool. Cool. I was just in Georgia not too long ago just hanging out. Yeah. Okay, cool. I had to fix the audio, the video settings so I don't like to touch too much because I might break something. Or I should wrap it in the middle of it. Yeah, well, I'm not very technically savvy. Actually. People think I'm like a technician. I don't know what people think, but I'm a technical dumbass. So anyways…

CJ: Which is a perfect example because that's the first complaint you get from our by I can't do this because I'm not technical. Yeah, you really don't have to be. Not at all.

Dave: Yeah, actually, I think the more tech I think the more people know about things. Sometimes they just over complicate it and I think the best way sometimes to be successful is just keep it simple. Just keep it simple. You know, I mean, the best chefs the best carpenters that I worked with the best best business owners best marketers, I mean, countless examples in this community of people who are succeeding are succeeding because they're just you know, if you don't leave the basics, you don't have to go back to.

CJ: That's been a prime example that to just, every time overcomplicate, and then I have to just nuke everything and start from the beginning and take it back. Simple. Like I said, the complicated just, you can really over complicate this if you want to.

Dave: Yeah. So tell us how you like a little bit of a nutshell version of your story and how you found Legendary.

CJ: So I started out back in the swamp guests really. When everything starts, we won't get too much into that but when everything drives everything online, it really wakes you up and sees the opportunity that's out there and that there is money. So just like everybody else, it starts with just the simple Google to make money online. lead to some print on demand. Try that a little bit. Research dropship and didn't want to tackle that and then I found affiliate marketing and went through YouTube channels and things like that try to do things on my own starting an Amazon affiliate account and tried for six or eight months before I actually ran across Megan run Hobbs and got in with them and talk to them and they led me to legendary and then everything just ramped at a huge pace since then. It was a 15 day challenge. Everything was like a big light bulb went off once I started to see the way that you presented things. Somehow this makes so much more sense.

Dave: Then then then the other things that you did?

CJ: Just trying to throw a link out on your personal Facebook and hope that you know friends and family buy. I've done some network marketing stuff and am trying to approach this with that type of mindset of, hey, buy this product so I can make $3 off. You're never gonna get rich $3

Dave: Then you get the pity sales and it's like, yeah, I mean, I've said this and I've kind of been on this kick a little bit lately. If your business depends on you doing friend business with friends and family, you will never have a business that will make you rich. That's where you might make a couple of bucks here and there. You might have a business that gets by. You might have an old mom and pop shop or something sort of business but I mean the truth of the matter is, is that even many of those businesses, there's local mom and pop who just do business by referrals, people are living, if anything, they're self employed, meaning that they have a job if they don't work, they don't get paid. So you have to have a bit, you have to have systems and or people and we're both working for you. And it can't be dependent upon friends and family chasing neighbors, friends of friends, referrals from parents, I mean all that stuff is a means to an end, it's going to end fast, it's going to end badly and it's going to end in disappointment.

CJ: And that's where the value of the email list comes into play. I mean, I can't stress that enough, but you know, not having to do those direct marketing directional links are you talking about having systems that work for you that once I realized what can be done with the emails and how the just kind of take off and become basically an employee for you, your email becomes your really your first employee is just top selling work.

Dave: Content is, you know, video that takes off, whether it be on YouTube or TikTok. That becomes like a little army of salespeople, you know, who are knocking on doors, right? And a list is also an army of marketing and sales people and now you've gone and duplicated yourself truly duplicated yourself, not with people, but with systems in with technology that's predictable. And that works the same time over and over again. And that's one of the reasons why I love just driving traffic to a sales video because that video presents it the same way every time over and over. And I can have millions or 1000s of people watching at the same time versus trying to have a person doing a presentation who every time it's going to be different. Maybe they're not feeling good that day. And it doesn't get done as passionately. This ability to have content systems you know, emails, content on platforms and videos, doing the selling and telling pitching marketing for you, man for blue collar guys like us who are used to if I don't get out on the job site swing the hammer in build the thing I don't get paid is pretty game changing.

Right and I still work my full time job 10 hours a day there from six to 430. If nothing breaks, if some breaks can be longer, be able to define any other systems that have things the way that you showed or set them up. It allows me to still get this role and to get it profitable while working, which wouldn't be possible if I was having to make, you know, direct sales calls that I just don't have time for. there's no way I could possibly do it. But to be able to do this and work those kinds of hours to us. It's incredible.

Dave: Yeah. So, what have been some of the major breakthroughs that you've had that were the most eye opening for you compared to knowledge that you've, you know, learned or knew about making money and about business? What you mentioned some of the aha moments you had in the 15 Day Challenge and so forth. What have been some of those major highlight lightbulb moments for you?

CJ: Like you said, just the ability for your content to sell for you you own your own was the big thing like to be able to have that working in the background because I'm there. You know, one of the things that limited me was time. I thought you know, with the money I'm making, I have to maintain my job that I have now. I'll never be able to do business on the side because I just don't have the time to invest and the ability to batch produce content and do things and have things work and make it realistic. It makes it you know, I can do this. And so once you started I started doing it, you know my TikTok When I first took off and did things using the strategies, the content creation strategies went from like zero up to 20,000 pretty fast. over about a month and a half. It takes off and then you start getting people to come in and just use the tools that have been given and all of a sudden you know the first commission comes in and then you get 10 commissions and then hot tickets coming in. It's all happening in the background. I guess the biggest aha moment for me was waking up in the morning and seeing you know that that hard ticket came through when you knew the work had been done through it like you said through the content. I didn't I didn't have sales pitching but I didn't have to do anything. Just using the systems and everything has been taught you wake up your phone to see that first hard ticket sale comes through. That's the moment where you're like okay, you know, this is real, this works. everything that's been said that isn't it isn't just a bunch of gimmicks or anything like that. This is a game and that's when it becomes more realistic.

Dave: Yeah, I think you're right about that. You know, you can't really compare any bit of knowledge or things that you hear to the moment when you make significant income. In that instant. Your belief system shifts so far. In one direction. You're never the same again. You know what I mean? It's it's, I mean, I know this. It's like losing your virginity, man. You know, it really is. It's like becoming a man. It's like becoming a woman. It's like becoming, it's like having something happen. That's life and just trying to think of other things that are life. It's like having a child, it's like, one of those moments now is in the room for both of my, all of my children being born. It's that moment that is life changing, similar to with when that email notification shows up for a significant sized commission. You're just never the same again, and it's like, I wish we could transfer that experience. But you really got to earn that experience. You have to go through the training, and then you gotta take action. You gotta earn that experience, but it's worth it. And I try to tell people but I think it's more powerful when it comes from people like you and they hear it from students who started from scratch, and you've got to put the work into you know, it's not a get rich quick scheme and everything like that. But people you know, jump something in one day I mean, it takes work, it takes setting your systems up following the training, doing everything that you've been shown to do and getting it in place but then it happens I think. I don't remember what part of the 15 Day Challenge exam but you shared an ATS video if you want it as bad as you want to breathe that. I don't think that really comes through until you hit that big commission. You're like, okay, you know, give me more oxygen at that point. I want more. I want more of that. And that's when it really comes like the burn of the lifeboats mentality of Muhammad Ali and I want to do this more bit more and then that's when it really takes off because your whole mindset changes. I agree that it becomes your oxygen and you will do anything for it. You know like your work ethic, your seriousness, your focus completely changes. It moves from a hobby. You know, I remember when I was a kid, I had a couple of hobbies, you know, mowing lawns, collecting cans, you know, one time I mowed a lawn this guy took me two days to mow his lawn because it was so thick, and then he paid me in off change dimes and nickels those were hobbies, you know, collected, you know, collect the cans and would take them to the recycling thing collecting change. That's another hobby, you know what I mean? And then you go pour it in the machine of the public to your supermarket and it spits you out. But those are hobbies, you know, those are whatever, you know, I got some change here and got a couple of bucks. But when you earn $1,000 plus commission $500 Even commission I mean, it's so and you do it on your own. I mean, even if all the hours that you put in up until that point are only equal, you know 25 cents per hour or whatever it is. It's such a powerful moment. And I think that is such a clear focus for people to go into this weekend with is that you have to work until that happens, because you will never be the same again. And I can specifically submit that memory also inside of your DNA and you will remember it Intel for forever. You know I mean I can remember what I just showed up on the leaderboards one time for getting some you know being high in a community of generating leads. I hadn't even made sales yet. That milestone I was running around the house in my underwear at 12 o'clock midnight. Everybody was sleeping. Who's the wild man now? Like the movie Rudy you know, like shut up. But I was like, I haven't made any money yet. But it was like that first. That first commission. You know, I actually happened to have right up here. Always, always not too far away. Isn't this interesting? I actually took a picture and I wonder if you did. Now I know your first commission probably wasn't a fiscal check. Can you see that? 

CJ: Yeah. 

Dave: So those were my first very first commissions. Now my very first commissions were about $2.50. Okay, very, very small. But I got the mail out in a check and looked at the grin on my face. I mean, that was a life changing defining moment, I think because it was a physical check and had my name on it. And I kept very, very few checks, if any up until that point that had my name on you know what I mean? So official, dude, you know, I wonder if you're taking pictures. How are you? Embracing the journey here at the beginning, do you realize how important it is to your overall journey over time?

CJ: Yeah, I'm in a couple of different communities, which is something I would stress to anybody that's listening to this like, get involved. This the affiliate marketing community legendaries community and affiliate marketing community as a whole was just like, there are so many people that have got your back and if you get stuck that that will help you but yeah, that's kind of thing it's just sharing it amongst peers and sharing your victories with each other and kind of helping each other. Sharing it that way. And then going back to that that small commission that you said you got, that is it's kind of a roller coaster, you know that the big Commission's great you know, you get that it's good, but you know, getting the first lead and then you get 100 leads and you're getting small commissions. It's like that emotion, it's just kind of rising and rising and then when you hit that heartache, and it's just like you say that it's hard to really explain it to you do it, but if there's been where they haven't got that just keep grinding the process works. And there's sometimes people just stick it here and stick to the process, but stick to the process. There's a lot of people that have made a lot of money with this process. But yeah, I just tried to screenshot stuff, keep stuff I have a Google Drive that I just keep things like that and to go back and share with other people. You know, talking to somebody else and they're having doubts or whatever about No, I'm just a regular electrician I'm not a not a sales guy with zero sales background. I don't. It's not always that I didn't want to be in sales. Sales seemed scammy or slimy. You know, like a used car salesman or something along those lines. I never thought of myself being in sales or marketing or anything. So if I can do it, that would be the biggest message. If I can do it, anybody can do I know that's one of your things, too. You preach a lot to that. You know if you can do it, anybody can but I'm the same way. I've always worked from my hands. And to be doing this is amazing.

Dave: Yeah, yeah. I like your name Blue Collar Breakthrough. You guys can check him out on TikTok. Let me get your arrows from yesterday. Blue Collar Breakthrough. All right. Got it. So that's you. You've got a modest following out there on TikTok as well. You know, another thing that I talked with Sarah yesterday about Sarah who started, you know, four months ago is quitting her job now, and she has a modest following as well of I think 34,000 followers on TikTok, which can happen overnight nowadays. It's insane. So what's your message to people who think that they need a list of 100,000 people and hundreds of 1000s of followers onTikTok to be able to make you know, significant income as something that's, you know, something that's worthy of putting in the work.

CJ: For me I started with zero following. I mean, I didn't have an email list. I didn't have my first social or real so other than the little goofy videos here and there but I started the blue collar break through TikTok when I took Legendary and then start the TikTok then I started in October I think was my first video, a post it's I mean, I'm proof that I started use the process and went with it. You don't have to have it and all it takes is one person locking your message and there's your first commission and then your second cause will come with the second person. It's really that easy. Just bigger sales, spread your message and there I think that was another big aha moment. I know we're getting a little off track with that. But well, thinking you know, nobody wants to hear my story. You know, I haven't done anything, haven't done anything great and it's something talking to people in the community. You will be surprised when you start to share your story. How many people relate to your story, whatever it is, when, wherever your background is just be yourself and share your story. And then you'll find people like you. And that's the cool thing about social media and the way that algorithms work is if you're being honest and sharing your story. It's like the community just kind of develops around your story. And whatever it is you have to share. And then you build that no luck trust factor, you know, just sharing your story and people like what you have and that's going to make them want to take your advice on whatever it is that you're promoting.

Dave: And I think that one thing that's cool for a guy like you who does have expertise in a certain vertical is that, you know, you hear a lot of people on our show, of course as affiliates for legendary and so forth. But, and that's fine. I mean a lot of people get started and just because they love our training, love our community, love our stuff and just want to share with people it doesn't mean that's the only thing that people do. But what I also wondered if you could just touch on is seeing the opportunity in to use the skill sets in any niche for example, how to help electricians learn faster, be safer, and be more earn more at their job or how to grow an electrician business how to get more leads, for your, for your contractor business. Do you see how these skills are what I call transferable skills, and unlike many degrees that we might get in college or something or even going as an electrician, you know, those some of the skills are transferable. But quite frankly, if you're going to move into a new vertical, you're going to have to learn that trade all over again. Whereas the skills that you're learning here, can transfer into so many different places. Even if you know that if you know God came down from the heavens and said CJ you can never do affiliate marketing ever again. But you can use these skills any other way that you want. They transfer over into hundreds of different other ways. Have you begun to see that power and how would you describe that for somebody who thinks that is new and thinks that Oh, I can only use this to promote Legendary or something similar?

But yeah, absolutely not just promote Legendary there. I mean, if you really get out there, I tell people all the time, Google, whatever you can think of that you would buy and then affiliate program and there's I mean, you can literally whatever you're interested in if you're interested in you know soccer if you're a sock, you could sell soccer balls. So you can build a whole business around whatever you want to do using these skills. But then, I mean, there's a lot of people that have made millions of dollars doing this. It's just marketing agencies just doing exactly what you said, you know, no matter what product you have, if you can't get your product out to people and nobody knows about it, you're not you know, it goes back to what you said in the beginning with a mom and pop store. If all they're selling is the only people that know their businesses, friends and family, they're not gonna be in business. So, you know if you took these skills and you bill you know, you got a wedding to pay downs or or grant Ganic traffic and run and push ads out for an electrical company or a plumbing company or whatever. Those companies don't stay in business if they don't make sales. And that's what this is doing and it's marketing the sales you can literally use it on anybody that has to sell anything the skills can be used. So this process is absolutely processed.

Dave: And you know more specifically, can you see this image again? Yeah, the core for what I'm somewhat against is the kind of marketing agencies that have been taught online over the past few years, as you know, fads and gimmicks by people like Tai Lopez and stuff. I don't think the ties are particularly bad, but it's not easy to run an agency. You know, because what you're doing is you're going out and you're getting clients and you're having to get those clients and you're serving those clients. But what is a lot more I'm not gonna say easy but a lot more simple. is to create a course for a contractor to show them how to get more leads. And I think this is what I want everybody to really understand is these core four ways to sell information. Selling information is a lot different than selling services. selling services means that you're going to hire me to run your ads or something like that, where I'm going to be a marketing agency. And the power of the core four is that these are the four different ways to package information and you could do it in any vertical, any niche and it allows you to deliver that information or of course as an affiliate, sell somebody else's information. And you're just delivering the content on say a zoom where you're delivering the content on say pre recorded videos, and there's no delivery meaning that you don't have to do anything for the client after that. That's the real power. And of course, if we talk about affiliate marketing, CJ, I mean, the power of affiliate marketing is the fact that you know, the only thing you're focusing on is the marketing and you don't even have to do customer support, have any merchant processing or anything. So there's so many levels to what we teach here at Legendary and I think that the more that you all for listening, just stick around, the bigger your visions going to get in, the more that you're going to understand what you can do with this information both as an affiliate but also if you want to sell your own information and the fact that you can do any niche, the same principles apply. Those never change. It's just what niche vertical Do you want to be in? 

CJ: And yeah, the coaching side of it too. is another big aha moment of just realizing how valuable the skills are. You're learning by doing this. I've already made money in coaching. been at this for three months and you're not an expert by any means. But you're always just a little bit ahead of somebody else and people will pay you for that knowledge. So that's another one of the core forces that you can use. And I'm using it on a weekly basis just every time I learn something, that's something I can pass on to somebody else and they'll pay you for it because it's valuable information. So, like you said, using those core four you can really build a good business and good brand.

Dave: Well bro, keep up the great work man. I mean, just you know I'm really proud of you love to see guys who are hard working guys like me, like my father is like like many men in my family are who are who are you know, not limiting themselves who are open minded who realize and remember that, you know, we you know, from generation to generation, we can change directions, it's okay. And we might even be doing future generations a huge favor by doing so. So I just really got a lot of respect for you. I know that you're going to change a lot of people's lives. And congrats on starting from scratch and building what you've built so far. And just kicking a lot of ass, stay Legendary, my brother. 

CJ: Yeah, man, I appreciate you having me on and hopefully next I talk to you it will be at one of your masterminds. 

Dave:  Sounds good, man. All right, brother. We'll have a Good Friday. I'll talk to you soon, see ya. My friends you can go follow CJ at @bluecollarbreakthrough just exactly spelled how it sounds. Go check him out on TikTok, lift him up, and support him. You know, the best way to support somebody is to leave them a comment to like their stuff. Now. We don't always support people just by direct messaging. You know, that creates more work for them. But by lifting up their content, you know, commenting on great stuff, really love your, you know, liking their stuff, like lifting people up in providing them supporting them with social proof. And then the more people you do that within this community on their content, the more they're going to do it back on your content, which we really can help each other out a lot by doing that. It's a big strategy that you may add to your game plan just today just by doing things like that. But more so than anything getting to the training. If you're not in the blueprints we're just doing a decade in a day today. For all of our new blueprint students are so powerful to game changing. I mean, Sarah, who was on the show yesterday, if you didn't listen to that episode, go back and listen to that she you know, I asked her, you know, how are you quitting your job in four months, she said, literally went into the blueprints followed exactly what it said and took action on that. And so don't over complicate it. Do not overcomplicate it, my friends, and please remember also what CJ and I talked about that there's nothing more powerful there's nothing that's going to change your life more than when you earn that first commission and when you do it'll never be the same again. Alright, you'll never be able to unsee or annfield that so keep working until that happens. And then I promise you you won't need any more motivation. Alright, have a great weekend. Be Legendary, my friends. We'll see you back here for yet another episode on Monday. Check us out you can go listen to these episodes on podcasts just look us up. Wake Up Legendary. You can check all the past episodes on the Facebook page. We even upload them to my YouTube channel. And please text WUL the letters WUL to the number on your screen. So you can get a reminder for us to go live every single day and just click a link and join us. All right, WUL to 813-296-8553. All right. I'll talk to you later, my friends. Get out of here. Have a great day.

 

Below is the transcription of this episode:

Dave: What's going on my friends? Welcome, Welcome my friends. If you didn't know who we are you’re gonna know by the end of today. This show has morphed into something that's amazing not because of me but because of the guests that we have on. Speaking of guests that we have on. today. We have a friend of mine and a student, a learner here, a member of our community, and he's fantastic. He's got a fantastic story, and he's going to show you how he's blown up his YouTube channel. Judd. Welcome to the show, brother. 

Judd: Hey, Dave, how are you doing? Thank you so much. 

Dave: You're very welcome. And you're very welcome. Well, golly, you know, I know you. You know me. You've seen you worked with us a little bit on our team and our organization here. You've seen the behind the scenes of legendary so you know, all of our dirty secrets. And you know, if anybody could probably give us a review and be able to say what you think about me and us, then probably be you so when we talk about, you know, getting on these shows and actually talking to our people and like, you know, no BS and bullshit. I mean, it's, it's, you know, you're not being paid to be here. You can say what the hell you want to say I am gonna say, but I just I just know that you've been, you know, in our community now and even seeing the insides of our family here is you worked with us on our advisor team here for a period of time. And when I saw your name this morning, it was good to see it and I'm really looking forward to catching up with you today, man. So yeah, so tell us tell everybody kind of who you are, your nutshell version of your story and what led you ultimately to Legendary? 

Judd: Yeah, no, and first and foremost, thank you. So much. I love Legendary. I'm psyched to be here. Yeah, as you can see, I'm 49 years old. I'm actually hitting 50 next month. So I'm not looking forward to that kind of thing. But, you know, I I you know, I graduated when I went to college, I did the typical go to school, get a job, all that kind of stuff, right? You know, I was brought up in a Midwestern family where you know, you that's what you do. You go to school, you get your grades and you follow that path and then you get a job and you clock in and you come home and that's life right? And it's nothing wrong with that. But I knew pretty early on it wasn't right for me. And I graduated college in 1994. So no cell phones, no computers, nothing you know, you had to go to the library and sign up to use the old school typing machine to do your homework, and you had to tear the paper from the event a little to the side, and then hand your paper in that way. So fast forward. You know, I moved to Chicago after college. And I had a lot of sales roles, typical selling software as a service and things like that. But pretty much always like a commission based job. You know, I was I knew, you know, I knew I wasn't cut out for the regular kind of work and I didn't have any kind of massive degree or specialty training or anything I just had my personality to go off of, so I took sales roles, and those are tough. You know, when you're when you gotta make commission, so, you know, I you know, it was very hard for me to keep a job. And Tanya, that, you know, in my early 30s You know, I was a heavy drinker most of my life and in my early 30s You know, I went to this was probably 33. And I was going from job to job and my health wasn't doing well. And I went in to see my doctor and I was like, What the heck is going on? I'm 33 years old. And he ran some tests, and he looked at me and he said, you know, how much are you drinking? I'm like, What do you mean? He's like, Well, you know, tell me how much I'm like, I don't know, a couple beers a week. And, of course, right away, he's like, you know, quit.

Now, he basically said, I'll double that. Whatever you just told me. So he's like, you know, you got the body of a 75 year old man, your livers failing. You got to change route. And that really kind of went down you know, not only I was depressed because I hated what I was doing for a living, and then my body was failing. So it took me about a year or two. I figured it out. I got help for my drinking. I've been sober ever since and for 15 years. And it was funny because since I couldn't keep a job, a quote unquote job job. The only job I could get was selling shoes in Chicago and no offense to people who sell shoes, but you know, there's like the old joke about the used car salesman or the shoe salesman, so I was selling shoes, women's shoes, and I couldn't I couldn't get a job. And when I got out of treatment, the doctor said to me, he's like, No, I don't want you to do anything too stressful. I want you to take care of yourself. I want you to get a job where you don't have to think about something just really, really easy. Tell you what, see if you can get a job as a shoe salesman. I was like Alright, perfect. I'm already selling and so I spent quite a few years in the retail world but for the retail world you're not getting paid hourly, you're getting paid salary. So I was working. He said he can earn 40 grand a year. And I worked every holiday. I worked every weekend, every Saturday and every Sunday. And you know recently engaged at the time I knew we were going to want to have a family and do all those great things. I'm like, This is no life. I can't live this life. And you know, I tried some entrepreneurial stuff, but it was all brick and mortar. And it was just ridiculous. You know, here I was trying to go from the nine to five world to be an entrepreneur but being in a brick and mortar business, and spending 1000s and 1000s of dollars for overhead. I'm paying employees and at the end of the day, I'm taking home less than what I made before spending twice the amount of time so I feel like a lot of people I went to see well what's out there in the online world like what can I find and you know, we had our first against doctor's recommendations. 

Dave: Right? Exactly. And you know, I mean, let me go let me go online and go down this rabbit hole.

Judd: You said low stress. So let me find let me start my own online business. So right, you said just the truth here. So I was in my 40s at the time and I had my first son. So we were paying and we had a sitter. We were paying for my wife's school teacher, and they were paying more money than I'm making. So that's how I became a stay at home dad.

This door is just hilarious and epic you know just and that's how I began it's true, man. It's true. And so as a stay at home dad, I was going crazy. And two, I needed to make money. My wife's like you still have to find a way to make money. And that's how I am and that's why I drove yet no brakes, right. She's wonderful. But you know, and we just bought a new place in the city. I mean, we had all these things going on, we had a mortgage, we had everything going on with a new baby. It was not I didn't time it very well. my entrepreneurial journey, but you know I wanted first and you know, we needed the money obviously but also for my own sanity. I needed an outlet. I needed a creative outlet. I needed something right to be whole and that's why I went online and I dabbled in everything from Facebook ads. I did Amazon FBA. I sold restaurant parts which was a joke. You know, I was selling $500 fan motors and making $13 I mean so that's you know for anybody out there looking at Amazon FBA I'm just I'm not saying is telling you what happened to me. So I learned the hard way. You know, I did Amazon FBA, Facebook, everything right. And while I was doing the Facebook ads is where I started to learn more about the affiliate model and promoting other people's products and how you can know, you could do it in anything right? There's affiliate products everywhere and I tell my audience all the time, Walmart Best Buy Nike. Do you like to cook? Do you like to sing? Do you play piano? There's an affiliate product right you can promote it you can create a wonderful business, from your passion from your interest, which is so, so freakin cool. And I had no idea what it was. And somebody's like, well, I don't know. I just send my clients to the website and they sign up. They're like, No, dude, you got to be an affiliate for these people. I'm like, what is an affiliate? You know? And I didn't understand so and when I learned like, okay, I can help people in restaurants I can help all different types of stuff. But so I started to learn all about digital marketing, online marketing everything I could, and I was just so amazed. That takes this, what interests me up here, what was exciting to me and builds a business around it. And that's how I ended up finding legendary was actually from someone. Someone who I met at an event about two or three years prior, I was part of this Facebook group and he's like, Jed, you got to check out you know, Dave Sharpe and Legendary. And I think I have been with, you know, with you guys only in a working capacity behind the scenes, but what's it been about two years now? And it was from legendary that I started to learn about YouTube, and how to build an audience from Nathan. Lucas. You know, I must have watched his videos. Watch him. Start over and watch him start over. Watch him start over. Yeah, and that's how I got now to my channel, which is I think we're almost at 140 K now, subscribers, which is great. I never thought I'd get past 1000 subscribers. 

Dave: Right? Right. Yeah. Nathan is somebody who's made an income disclaimer. This is not average, typical. It's not what anyone should expect. You should expect no money following our advice. How about that? How about that disclaimer? million dollars. So with our just as an affiliate for us, you know, just as an affiliate for us made a million bucks. Crazy, you know, to change somebody's life, you know, and yeah, right. I mean, each one teaches one you know, to learn to teach you. It's crazy. It's awesome that you're growing your YouTube channel, especially with so much hype around. TikTok right now, you know what I mean? Like that you're showing that YouTube is still at the 800 pound gorilla, you know, and and it's not, it's not gone. It's not not working. 

Judd: Right. So yeah, no, yeah, absolutely. And, and, you know, one of the biggest things you probably know, you hear this all the time, the shiny object syndrome, right. And even after you know, doing this for several years, and I've learned, you know, and it's taken me a long time to get to where I'm at, I still have the shiny object syndrome, but now for me, it's different now. It's traffic shiny object syndrome. Like learning about TikTok, learning about Instagram really is learning about this podcast, and really what it comes down to, but what it comes down to is all those things are great, and they all drive traffic. It's really about you and your audience. And you know, if you're promoting a product or service or maybe you're doing coaching or you got a digital course, whatever it may be, number one is what are your strengths and where does your audience hang out? Right. So I found that I tried TikTok and I had a little bit of success, but I was putting now then I started to put more and more of my efforts into TikTok and I was taken away from my YouTube and I was like, Okay, I got to focus on one thing, I got to master it. I got to grow, grow, grow, and I you know, and that's when I really you know, six months ago said months ago is like, Okay, I'm only going to focus on YouTube. I'm going to master this. I'm going to grow it and that's where my people are. So that's where I am. 

Dave: Yeah, yeah. It's amazing. We'll put judge Judd basically. It's just you can just search his name on YouTube and you can go find his channel that way and subscribe and kind of see what he's doing and how he's doing it and so forth. And you had mentioned another name that's a big player in our community. Big Mark. He did a training at our mastermind that we have added to our business blueprints as part of the core curriculum of how to grow a YouTube channel. And that training, I would say is one of if not the best YouTube training I've ever watched because he was so specific. It kind of broke down exactly what he does at the intro. I mean, he gave a graphics on like this part of the video. He does this in this part of the video. The end part of the video he does this and just walks through in basically about an hour and a half a just basically a real masterclass of just basically what he does. I mean, he wasn't teaching philosophy or theory that's inside of the blueprint. So if you and I, you had mentioned that before we came on live, you said well, that that training I watched, it was eye opening. It was powerful for me. So if you own the blueprints, I would advise you to check that out. If you don't own the blueprints, I would consider the ROI, the return on investment, that one of the big one of the big transitions that we have to make the transformations that our mind set. I don't know what he wants to hear about the mindset stuff. But it is viewing stuff as an investment and not as a cost. Your car is a cost or is an investment I don't know. It gets me around to where I need to go. And it gets me in style and it makes me feel good. So some people would call cars a depreciating asset. I mean, it's definitely more of a depreciating asset than a training course that can teach me how to generate income. But having that shift from viewing everything as a cost and the first thing we do is price shop. You know, there's a lot of people who go and eat based on how much it costs they going live based on how much it cost and you coupons because they want to save a couple of dollars and all these things and all your entire life would change if you focus more on the top line instead of how much you can save. Right if we all just focus more on making more money and how do we develop skills to be able to make more money. All of that time that we spent cutting coupons and figuring out how to save money would all go away, they would instantly go away just like that. And I think that as a society we're asked backwards in terms of what you know, we're always about the budget and we're always about saving and we're in a lot of that comes from I think Depression era parents and grandparents and how right I think it's important to learn the value of $1. But I'll tell you what, if you're making 20,000, 30,000 a month, 50,000 a month, $100 long. it doesn't matter anymore. It doesn't matter. You stop looking at the right side of the menu when you go out to dinner. So what's my point is that, you know, there's one section of those blueprints that is so powerful that can create such an ROI in your business.

And the only thing that may be stopping some of you from investing in yourself in going from you know surviving to thriving is just how you view the exchange of money to get that training program. Is it a cost or as an investment? 

Judd: Yeah, and it's funny you mentioned Dave because I share with my audience a lot of time and I get emails, which is really great. I love it now. I'm starting to get emails every day people are emailing me asking for help and I'm getting good stuff too. Hey man, I you know, thank you so much for recommending X, Y, & Z Thank you so much for the video on this. It really helped me and I'm starting my business. I mean, it's just that is just, I tell my wife everyday I'm like, you know, she's kind of like, okay, great. But it's super exciting to me, you know, to read that stuff and I always reply, you know, but it's funny when, about you know, investing or purchasing and training and, you know, I always say this to people, I like to shoot straight. And I think that's why I you know, kind of, you know, was always really drawn to you, Dave and your community, you know, there's no BS here it is what it is and I tell people straight up I'm like, Okay, well, you know, do you go out on the weekends? Oh, yeah, go out Thursday, Friday, Saturday. Okay, do you smoke? Oh, yeah, I smoked two packs a day. Okay. And you play video games? Oh, yeah, I play Xbox, and I buy five games a month. I'm like, Okay, well you could have bought 25 courses on how to better yourself and this, this and this, or whatever it may be, you know, or training or this or that. So, back to the, you know, it's like you got to what's important to you, right? And, and, you know, I don't know maybe you have to sacrifice or you know, it's a member, you know, being younger, it's like, well, I had to give up x, y and z if I wanted this at the end of the month because I was living on 50 bucks or so think about it and and like you said before, Dave, I mean, just that one nugget that one hour of training for me changed my whole life. And and but but also is another for my audience all the time. is, you know, the skills that you learn here are Legendary. These are skills that are going to last you the rest of your life. I mean, these are skills that you are not going to get anywhere. I don't care what you say you're not going to get it and you know, who knows colleges may start offering it in the future but it's still not going to be the same as is being in the dirt in the grid with somebody like Dave and Nathan and Mark and Brian Brewer and all these great people that have been on here who have who are in their, you know, screw in the screwdriver. And that's what's so great, it's raw, it's real. And these are real skills that are that anybody can do, right? You just gotta be willing to learn. Take the time be patient. And it's amazing. It's it's fun. I mean, I have a blast. I have a blast learning I have a blast implementing what I learned. And now I'm having a blast seeing my business grow. 

Dave: It's the most fun thing that you could do is in what I've realized Judd I don't know about you, is that when I'm not growing, I'm not happy. So my happiness is in direct proportion to the amount that I've grown recently. Not particularly in direct proportion, how much money I'm making, how much I feel like I'm growing. And I know that sounds that might sound difficult to somebody who's so broke. They can't afford to pay attention. I understand that I've been there, right? Don't got them hot to piss in or a window to throw it out of you know what I mean? You know, I'm picking pennies up the other day I was at a I was at a Moe's burrito place. And I looked down and there was a quarter on the floor. And in my eye I instinctually wanted to pick it up. And then reality kicked in. And I played the tape through and realized that thing is just going to become a nuisance to me. I'm going to pick it up then I'm gonna have to put it somewhere and then it's gonna clunk around and it's gonna be it's gonna make a mark on my car. Like, I just left it there, man. I mean, I'm not saying that's a major defining moment. But getting to a place to where you know, getting to a place to where Yeah, I don't have to pick up. I don't have to pick up pennies is nice but again, the money makes more money doesn't make me more happy. Growing makes me more happy. And it sounds and seems like you know you have at almost 50 But you're growing and you're you're learning in I think with most people's jobs that they're stuck, and they're like there's nowhere else I can grow to talk a little bit about how quickly you can grow hair, how fast things can happen in your business, and how much you know how much happiness looks more specifics and how it relates to you in terms of like what the last couple of years have looked like in terms of your growth and in terms of your happiness curve. And even in terms of you being able to find joy and profits, of course, through one of the most difficult times that you've ever visited as a site. 

Judd: Yeah, no, that's great. And I think a lot of times, you know, we don't talk about the the personal gratification we get right from from this business or any business right? Is how does it make us feel and how does it change us as a person right? And for me, I mean, I struggled my whole life trying to figure out what the heck am I good at? What the heck do I not only what am I good at but what are what am I enjoy doing? That I can actually make a living from? That's hard. I mean, you'll wrack your brain forever. And it's funny my my mom, yes, I still have a mom at 50 God bless. Right? So my mom the other day called me up on the phone and she goes I just want to call and say I am so proud of you and I am so happy for you and she goes even though it took you till 49 years old or whatever to figure it out. She's like, I'm so happy you did. And she's like, You got a wonderful wife and a family and all this stuff. And I was like, You know what, Mom? It is pretty cool. And she's like, I can hear it in your voice. I could see it in your face. And that's really because we you know, it was you know, we didn't live my wife and I and when we met and we met 10 years, so it's been you know, we were October was 10 years together. You know, and we got married late in the game. But when we first got going it was , you know, we want what we want and we knew we wanted to have kids and we were living in the city which isn't cheap in Chicago and and even though we had a roof over our head, we had groceries. That was it. There was nothing else outside of that. Do you know what I mean? And we would save up every year to go to Florida every year. I don't know if you're a Florida guy. We go down to Longboat Key and near Sarasota. You know that? Yeah, we went and that was our big deal. No, there wasn't much going on. And when I first started my business, you know and somebody told me a long time ago they're like you need to tell yours so this is for all my people out there. If you have a spouse, if you're living with somebody you have to fill them in on what you're doing. You know, let them be aware that hey, I'm learning this and you know, just stick with me. Because you know that going through that learning phase, right? You're learning, you're applying, you're making mistakes, but you're learning from those mistakes and it's actually a really cool thing to make mistakes. I know it sounds weird, but it's cool to like it. Oh man, I screwed that up. Okay, now I know not to do that and to do this. So the first you know, a couple years were a little hectic. And then like you said, all of a sudden I kind of started to see little things happening. Right? I started to get emails from people asking me questions. I got emails from people wanting me to do stuff with them or maybe be on a podcast or whatever. So little kind of signs of, I don't know if you call it success or whatever started to happen. And then for me, the YouTube channel kind of started to grow. And my wife's like, holy crap, you know, this, something's really going on here. And I was like, I think so. I think yeah. I know, I know. I know. It took a couple years but it's going. Yeah. And so again, like you said, it's like even though now the money started to pick up, which is obviously fantastic and great. But, you know, I think I was watching Stacy La’s Wake Up Legendary. Maybe it was one of her older ones the other day talking about how nothing's really changed. We just, you know, we're happier and like you said, and maybe I can get organic groceries today and of yesterday's bruised apples or I don't know, I mean, instead of chopping Swanson's word dense, make sense?

Right. So those are like the little things that happen and then and than just the mental man I'm telling you, it's like the mental. Like finally, you know, like I said, in my 40s, late 40s I figured it out. I found it. This is great. You know, everything's great. The kids are happy. Man. You know, we've always been happy people. But it's just there's a different kind of happy, right? There's a more comfortable, calm, relaxed happiness now. 

Dave: Yeah. Yeah, I think after you fall in love with growing and you begin to grow, you fall in love with that process. What is growing? What do I mean by that? And sticking with something it means sticking through us. We were just at the mastermind in Orlando in Brian Brewer talked about the valley of despair those first 30 days to where you feel like there's a brain splatter all over your computer screen. You're totally overwhelmed. You're like, oh my gosh, you know, I can't do this. And if you get through, you know, it's those first 30 days in that first year. You know, that's where most graveyards are full of people's during and when they turned in in a tombstone and said, you know, all I'm done, I can't do this. You know, if you get through that and you fall in love with the process of growing, then the money comes in when you are growing and you're making money. I think that's what equals the joy that you're describing. Yeah, absolutely. And that's that and I think that you know, isn't the number one thing there's two reasons people fail online number one is they just don't get started. Number two is they quit right? They give up. Judd: They give up too early if I give up a year after because you know, a year after my, my first year into building my business online, I mean, I maybe had a couple 100 bucks to which what went into savings. It wasn't like I was heading down to Gibson's to get a steak or something. 

Dave: So you're just trying to float back up to that breakeven by being still under. 

Judd: Exactly. And people kept telling me and I used to, you know, and I was part of a lot of Facebook groups, and that's another big thing why legendaries Great. If you have a community of people that are going through the same thing. And you got to take advantage of that. I mean, Facebook groups are so valuable, but you got to get in there you got to participate. You know, you got to you got to give before you know you got to give before you ask don't be afraid you might think you have nothing to offer but you do. And you know real quick what Brian was saying within 30 day I don't know why I say that. I always say 90 to my audience, and that's just me but I say you know what, you know, you can't remember how I how I put it but it's something like you know, if you give up on day 89 You know what if you woke up day 90 And that was your first commission, you know what I mean? You know, the first three months, you know, it's gonna take you three months, you can rock and roll, so you could wake up on day 90 And have your first commission. How cool is that? I remember for me my first commission ever online and at 30 I sold an Amazon book. I can't remember how I did it, and I remember getting a little ding ding ding 13 cents I thought I was going to cry. Because I was so excited. Then I didn't have anything else happen in my business for like six months. If I gave up, where would I be? I'd be right back. Pissin and moanin upset, bitter at the world, but I kept going yeah, you got it. You got to stick with it. You have to surround yourself with like minded people. That's another big thing and that's why the groups are so powerful. You got to be around people who've been there and done that and then you got to be around people who are going through the same thing as you. 

Dave: I wonder how many of you are going to be excited to take a picture of yourself with your first commission. You know, I mean, yeah, like or how many of you could go back and recreate that moment because, for me, I've made whatever the multiple is. It's 10:35am Eastern time. This was my very first commission ever. Okay, I got him a check. Look like a baby. Okay. But I don't remember where the picture was taken on what camera or whatever. I don't remember. It doesn't matter. It's just the mat that we captured the moment I had my wife take it, and I was so proud. And, and even though even today I've made, you know, a multitude of multiples. Plus, what this check is before 10:30 In the morning, just right I mean, that's where I'm at today compared to then. But I captured this moment in that this commission was way more important than any money that I make today. Because it was the first you know, and I captured it and I've taken pictures of the car that I drove back then. I've taken pictures. I've cherished it. I didn't take them because I knew that I was going to use them or they were going to be important. But like I have one or two pictures of me working construction, you know, I have one or two pictures of my truck. I drove back then and I had to start with a screwdriver. You know, I have one picture of me holding up the checks of my first commissions. And I always urge people to, you know, take pictures of where you're at right now. Take pictures of what your life looks like. Right now take pictures of you working on your laptop in this kind of beginning phase of struggling. I mean I've got some funny pictures of what it looks like. I mean, my desk was just right in the middle of our living room. So we had you know, in one room there was our kitchen table. My desk, and then the couch and the TV. So I mean it was as they call it a clusterfuck you know what I mean? That's what the beginning looks like now I have a separate house that I work out of, you know don't give up before the miracle happens. 

Judd: Exactly. No, that's what I think you were alluding to with the 89th and the 90 day. Yeah, miracle. That's what I meant here, right? Miracle. Yeah. But it's true though. The mindset is so so huge, anywhere anywhere in life, but especially when you're starting your you know, because you're a little scared, you're timid but you know, you gotta you gotta trust the process and you gotta you gotta, you got to take the time that's needed to learn, right? And I can't remember if you said it or how it works, but something about like, you know, making money online product of, of what you're all the other things you're going to learn and do, you know, and it's like, now with the YouTube channel. I love doing it. I love helping people and I love you know, recommending this and that and that's wonderful. And then yes, I get paid as well. You know, I have a way to monetize my channel and monetize my business and my emails and I've got everything automated and set up. And then the money is the byproduct of what I love to do and allows me to keep doing that. And that's what's so wonderful about this business, but the first thing is you got to What does Brian call it the Death Valley, valley of despair, the valley of despair, right? So you gotta get through that valley of despair, but trust that on the other end of the valley of despair is a big jug of water. Right and you'll get there you'll get all over your head right? And then you have more than you then you need you know more than you more than you know what to do with it's like it's kind of like the concept of compound interest you know, a YouTube channel right? 

Dave: When you get a channel going, especially on YouTube. Because YouTube can do what I love about YouTube is that YouTube will continue to put your videos in front of people long after you've created them. So the difference between tick tock will kind of do that too because their algorithm is unique, but unlike your Facebook newsfeed where something dies after. Basically if nobody likes it or engages with it, it dies within a couple of minutes and it's the only way for them to see it just to go to your channel. YouTube will come especially if it's good watch time and people are engaging with it and so forth. One of the funniest stories, another guy who's made a million dollars as an affiliate here at legendary J Brown.

He's got like 20 videos on his YouTube channel. And I mean, he's still making money from his videos on his YouTube channel. And he has uploaded one video in the last year and a half he resurfaced uploaded one video nine months ago it got you know, 1.3 million views. And he's just cruising. You know what I mean? I mean talk about I mean even Brian Berto at the mastermind said he only got 4046 hours this this summer I was like holy crap you know, but I would I would put him next to Jay and in in think that Jays work less because I mean, you know the power of YouTube is that it's a search engine. But so people can search your stuff often when they're in more of a hot and bothered buying mode. versus you know, people go there to learn, they go to their shop. They go to their research to make decisions, but YouTube will also continue to recommend your videos and recommend them. And of course, when people search on the first page of that search, of that, of that, you know of that search page, and your videos will continue to rack up views sort of like compound interest. And that was the point that I was making a minute ago was when you give yourself a chance to be able to get going in this business path that Val pass that valley of despair, pass that kind of miracle moment where you have a breakthrough whether it's your first commission or whatever it is, then the business begins to gain momentum and then it begins to compound. Sort of like a YouTube channel you begin at a certain point from past videos that you've created, gain 50 subscribers today 100 hours a day. 100 subscribers a day I know people who have 100,000. I don't know if you've tracked all that or work how many subscribers you are adding per day but I know a lot of channels that are adding 1000s of subscribers per day. And it's not particularly because they're still uploading, it's because of the compound momentum that the channel the business now has from the previous work they put in when they felt like they weren't making any progress. 

Judd: Yeah, in all the all the growth that I've had with my channel and I Dave, I think we were kind of telling you a little bit before we got on the call is you know, one, you know one or there's a couple of videos that kind of took off and and one of the videos is over a year old almost two years, maybe you're gonna have a year and a half or something and just that one video sponsible for 40,000 plus subscribers. And so, you know, so that really kind of kicked the momentum of things, but at the same time, you know, I know that okay, I need to kind of keep this party going and I got to be smart about it and, and so so I'm planting seeds now for next year. And the year after that and the year after that. I didn't put out a video today and then all of a sudden go Alright, let's see, you know I mean, yeah, there's, there's some, there's strategy to it. Honestly. I have a strategy for it, but I know that okay, I just planted that little seed over here. We'll come back and check on it for a couple months, and it's gonna keep going and going and that's the really wonderful thing about YouTube. I mean, assuming that you're making content will last the test of time, right. You know, I do see a lot of YouTubers, they're going for the quick buck or the quick fix or the this or that. It's like okay, great. Maybe you've made a little bit of money today because you got 20,000 views but then where's that video worthless six months from now, a year from now? You know, there's no value. Yeah, and like you said, Dave, I mean, people, obviously, I'm assuming everybody knows, you know, Google owns YouTube. Google is the number one search engine in the world. YouTube is the second and guess what when people want to learn how to do something, they go to YouTube. How to put I just, I just went on YouTube yesterday because I want to learn how to install a dimmer switch, how to install a different switch, and I found this guy's channel almost a million views on how to install a dimmer switch and then right below that with a link to show me where I can go get that dimmer switch, and then play an affiliate. Hopefully, yeah. Yeah, I mean, just people go there. You know how to do this, where I can do this and so on. So YouTube's great to provide value education. I mean, you're teaching people right if you do it the right way. And that's what I'm learning more and more with my channel, I'm really kind of starting to change things is, you know, you, you know, the days of just stuffing in a bunch of keywords and tags and manipulating and all that. I'm learning more and more, although some of that stuff's still important, you know, obviously gonna have some discoverability. But what's more important now I'm learning is the journey from the thumbnail to the title to the video. So you have to be your because when you do a thumbnail you're not doing something for the YouTube algorithm. You're doing the thumbnail for a human being. Yeah, when you write a title, you're not doing a title for the algorithm. You're doing it for a human being. So it's like, when you read a title your viewer shouldn't have to feel like a moron. Do you know what I mean? They just be like, okay, yeah, I know that buddy. You just told me you know, you don't insult me, you know. So there's so I'm learning more and more about the journey from the thumbnail to the title to the video. And making sure that so now what I do is I'm really careful and I'll do my thumbnail on my title before I even do the video. Whereas before I just made a video, threw it up there and I'd do a quick thumbnail and come up with what I thought was a catchy title and I'd stuffed it with all the keywords and it's like, Why didn't that video do well? Well, because human beings are looking at it and they can tell that you're just trying to so you know, you're always learning you're always growing, you know, you'll never master this, whatever that this or that may be whether it's tick tock or this you're always learning you're always growing, what's working today may not be working next year and so on. So, so I like to think long term, right? I'm never about you know, I used to be about the quick fix back in the day, right? I want to get drunk yesterday. Now. It's like I'm thinking, Where can I be six months from now? What can I do today that's going to help me out six months or a year from now? 

Dave: Well, I  love it. I totally agree with it. I just want to point out in case anybody is unclear about where to find this specific info. On our business blueprints, you can go right in here to the affiliate marketing business blueprint and scroll down and find the YouTube funnel. And not only will we you know, not only will we you know, give you the overall strategy, show you how to do the the sort of mechanics of setting up your your list and so forth. But will will there's that training that we were talking about with Big Mark. There's fantastic training about doing, doing videos with voiceovers where you want and then stick training and there by Thomas Garrets, about all the things that you're talking about with thumbnails, equipment, planning, branding, all that kind of stuff. And it's it's all right there. I mean, it's laid out there literally for the taking. There's also YouTube that you could go out there and go down the YouTube rabbit hole. But for me, you know, and that's what many people do because they look at training. Again, as I said earlier, more as a cost. Estimate. I can't convince you any more. If that's the way you look at training. I can't it's almost like I you know, if you want to hold on to your misery that hard. I can't be the one who's going to come and try to rip it away from you. But here's the one thing I will say it's a lot more fun to be a creator than a consumer on YouTube. It's a lot more fun to be a creator in making money and monetizing because oh, by the way, YouTube will also pay you. Okay, they'll split the advertising profits with you. So besides all this money that can be made in the form of simply doing affiliate marketing from your YouTube channel. YouTube will also split profits. And there's no rules as to how many different YouTube channels you can have. You can have a business, you can have a business with editors, you can begin to hire virtual assistants. You can buy you can sell each entrepreneur a friend of mine recently bought a YouTube channel for a million dollars and it pumps out over six figures in profit to him each month that YouTube channel has already paid for for itself a strong six figure income stream and he's simply posting old clips of old shows that are geared towards people baby boomers that grew up loving Lucille Ball and things like that. I mean the weirdest, tiniest little niche you just mentioned, one about a dimmer if the guy's got a million subscribers, YouTube alone, YouTube alone is paying him likely five figures per month, simply just from you know, being able to advertise on his channel. You know those little videos that pop up when you watch a video for the first couple of seconds. That's the advertising. That's where YouTube and Google make all their money from that advertising and they'll literally because they want to, they want you to continue to upload videos so they can continue to charge advertisers to advertise. And then that's how their business model works. So I just love it. I love that we're talking about YouTube today. I love that this is something that you've run with. I love that it's bringing you both profits, but also like mom said, in your life is bringing you joy. I do have it on your face. And it's been fantastic to catch up, brother. 

Judd: Thank you. You too, man. Always a pleasure and I'm happy to be here and yeah, you know, like I said before, Legendary was a blessing in disguise. Learned and kind of got to the ecosystem as you will a couple years ago. So I'm thrilled to be here and thank you so much.

Dave: Yeah, yeah. Well, thrilled to know you. And yeah, now you can come back every couple of months hopefully and keep us posted on your journey and we'll watch you grow. 

Judd: I would love to thank you so much. Alright, talk to you soon brother. Take care everybody. Thank you. 

Dave: All right, you guys, as I've been posting here, and if you're listening to this episode, you can look it up on YouTube, follow them, check them out. Subscribe to his channel, all that good jazz, just type in his name Judd Allbring. That's how you spell @Juddalbring doing some big things on YouTube and deadly form to ignore? Friday my friends, it is the 10th of December 2022 is right around the corner. What are you doing right now? To set 2020 up to be your best year that you've ever had in your entire life doesn't matter how old you are. Whether you're 2242 49 about to be 50 like Judd, whether you're 6979 in your 80s It's never too early and it's never too late. Please know that you deserve it. Believe in yourself or allow us to believe in you until you do and allow us to support you every step of the way along this journey. Okay. Welcome to the community if you're new, welcome back, and thanks for tuning in. Thanks for commenting. All those comments are are fuel to us to let us know that feedback. Thank you for the thing just I just want to give you all a shout out who who watch and listen and comment and like these things. It's really appreciated. And we'll see you back here for yet another episode on Monday 10am Eastern time. You can even subscribe. You can text WUL to the number on the screen 813-296-8553 it'll send you a non spammy, totally cool, very short little description with a link five days a week so you can jump right on the show. I get my text message every morning one text a day keeps the forgetful mind away. And and yeah, make this a part of your daily routine. All right, get out of here. Love you all. Stay Legendary. Peace

 

 

Below is the transcription of this episode:

Dave: What's going on my friends? This is Dave Sharpe, welcome to Wake Up Legendary and this morning for our 30 and unders are we going to? Are those millennials? I don't know. I'm 30 and over now so I can't be a part of that group anymore. But pay close attention because this 24 year old marketer exploded in the first two months, Shannon, how did you do it?

Shannon: Oh, with TikTok.

Dave: Welcome to the show all the way from New Jersey right?

Shannon: Actually New York right now. 

Dave: Okay. Okay, so you're from New Jersey though?

Shannon: Yes, I'm from New Jersey. I'm actually after I started affiliate marketing. I was making enough money that I was able to move to New York and get a nice apartment here. So now I'm settled up in the city.

Dave: So you wanted to get out of Jersey? 

Shannon: Yes

Dave: My wife's from Jersey. Where in Jersey are you from?

Shannon: Down the shore. So like Central Jersey. I know. They say central it doesn't exist but Central Jersey.

Dave: Okay, okay. You wanted to go to New York, right?

Shannon: Yeah, cause I actually, I went to college in San Diego. So I was out there for five years. And then once COVID hit, I decided to come home kind of wait out the pandemics. I don't want to pay those Diego rat races. And then I was kind of itching to just get out of Jersey. Again. So New York seems like a good option. So here I am.

Dave: So instead go and pay those New York prices. Which have always been high. 

Shannon: Honestly, they've all Yeah, now they've always been high and San Diego is pretty high too. So it wasn't like too much of a shock. Like I feel like if I went from paying rent, like somewhere in the Midwest, and then I'm moving to New York, like seeing these grades.

Did you consider Indiana I mean, I heard that's hot. Man. You're in the morning in your business. You know what you can afford, right? Right. So yeah, gratifications on living your dreams.

Dave:  New York. One of my favorite cities in the world. Seriously? I love New York. So what were you doing before you found legendary and how did you find us?

Shannon: So I'll kind of rewind so when the pandemic first hits, I'm a personal trainer. I was in San Diego. I was personal training out of a gym, then obviously that shut down I couldn't do in person training anymore. So my goal has always been to graduate college to have an online business. I wanted to have freedom. I wanted to be able to remotely set my own hours. So I was like, this is the perfect time to let me build an online fitness business. So I worked with three different business coaches. I spent about a little over a year and a half trying to build that and at the end of the day, it just was not what I had expected. So I thought I was going to have freedom. I thought it was going to be like a walk in the park but I was glued to my phone and laptop for like 10 hours every day constantly chasing clients doing my lead jet, my marketing my content creation, my sales like everything. And so finally in June, I was just so burned out. I was like this is not what I expected. This is also kind of making me hate personal training, which I love. So I think I need to take a step back from it. So that was in June. And I knew that I wanted to move to the city. But I had no income at that point. But I was like I know I'm gonna move no matter what. Like that's already decided. I just have to Yeah, I was just like, I have to figure out how I'm gonna be able to do it. Um, so I was on Tik Tok one day and I followed another girl who was in Legendary m\>arketer and I kept seeing her stuff and seeing herself and seeing her stuff. And at that point, I was like, I guess I have nothing to lose like I keep seeing all these people talking about affiliate marketing. I was like I have nothing to lose at this point. Like I know that I want to be able to work remotely. I want to be able to work for a few hours a day and have my business kind of run itself. And that's kind of what it seems like this business model was all about. So I signed on to the 15 day challenge I loved that I loved to kind of like that. Like I said the business model of all of this and my business advisor Grant was amazing, super helpful with everything. So I ended up signing onto the blue branch and from there everything has just taken off and been steadily increasing over the last I started at the end of July for about five months.

Dave: Wow. So you're crushing it now and you're not homeless in New York?

Shannon: Yeah, not homeless in New York crashing in the house. I would say that I've had really, really good success with the whole program.

Dave: Well, that's fantastic. Congratulations. But so this is this is there's a lot of lessons I think in what you just said just to kind of tease apart for people. But the first one is that whenever you're going to start a business, it's very, it's very, it can be very misleading because you think that you're just gonna walk in and be the boss and you're just gonna have passive income you're going to have freedom I'm going to you know not work for anybody anymore. I'm going to be able to call the shots but if you but you only eat what you hunt and kill right I mean not to be morbid, but you literally are in charge of feeding yourself. So now you don't have leads being fed to now you don't have customer service being taken care of for you. Now you don't have all these other things that maybe you had previously in your job and that we also have in affiliate marketing and I'll get to that here in a second. But whenever you're running an agency or whenever you're running a business, even with full transparency, if you're creating your own course, your own coaching program or your own event, which in a sense, you were kind of running your own coaching program. You're in charge of all the facets of the business, right? Whereas in what you were talking about, I had to get clients and now I have to take I have to actually I've got clients yeah, I've got clients, but now I gotta serve those clients. So now I have no more time to go get clients, it becomes this sort of you become it's really easy to get overwhelmed. 

Shannon: 100% And I think another thing going off of that, that I learned with that that helped me be successful with this is when I first started so I had gone through three different business coaching programs like fitness business coaches, specifically. And I think obviously online and these days everybody likes to glamorize everything. Same thing with affiliate marketing, it's like making $10,000 a month of passive income with the fitness business. It's like the same thing as XYZ and they make it seem like it's a walk in the park. It's so easy, and it's not. So I think that learning that from that experience, and bringing that into this and really kind of knowing I need to show up I need to put in the work every day and I need to learn and grow helped me immensely because like I know that it is possible what I can be doing. But I know from experience, it's not going to happen unless you actually put in the time and work and effort.

Dave: Marketers are going to sell unrealistic expectations. So, because even if you so you turn around and we're selling make money online training products, Legendary whatever it is, if you went out and said hey, you know what, this is gonna require more commitment than anything you've ever done. This is gonna require you know, this is gonna require you just, you know, stay home on Fridays, but some nights is gonna require you to, you know, fork over, you know, some serious time and money if you're committed and you want to do this, like that's not a sexy sales message. And that's the same with everything. You know what I mean? Like, that's the same with everything. Marketing is selling the best case scenario, and then giving the disclosure, you know how with the medications that they put on the commercials on TV, it's like, you see the people running through a field of flowers, and then they're like, this also could kill you. You could have permitted 15,000 heart attacks in the next hour. You know, so, it's selling the unrealistic, it's selling the best case scenario. And, and I think what I've tried to do over the years is I've tried to find some middle ground in still marketing with hype and excitement, not not hype, like the way you would think of hype. I mean, passion. But marketing. I think when you think the way to bring it to the center is to be more authentic and more transparent. And for us, we've been able to just showcase a bunch of success stories like having actually interviewed our clients. That's been the way that I think we've been able to say, hey, look, we don't really need to use hype because we just talk to our students and talk to our clients. Yeah. But what I was getting at was the fact that affiliate marketing I think is the only business model that allows you to really have one singular focus, which is marketing and not have to worry about all the other facets of the business, all the customer service, all the product creation. That's kind of what I was getting at. Yeah, so at least there's that right at least your only focus right now starting out as affiliate marketing. If you want to go to coaches, courses, events in the future, I have confidence you can do that. But I feel like it gives you a little bit more breathing room to only have to focus on one facet of the business, which is the marketing and if you never want to leave that you don't have to and it's not you don't have to worry about like if you want to spend 10 Hours a Day Marketing, that's great, but usually you don't have to.

Shannon: Yeah, definitely. And I feel like myself as a marketer, because when I first started I had no idea how to market like I had a little bit of knowledge from my previous business, but still I wasn't good at it. So I think having that kind of one singular focus has helped me so much to become a better marketer which can be applied to other things that obviously just affiliate marketing so I feel like that has been great.

Dave: Yeah, yeah, for sure. So what were some of the lightbulb moments as you're going through that? I mean, what are some of the things that were aha moments for you?

I think so when I first started affiliate marketing, honestly I had really no idea. So I think just learning about how basically every company has affiliate programs, so you can promote basically any products that you might find today like most people have an affiliate program, which is super cool. I also think it's awesome how you can promote multiple programs at once you have like no limit on it. And then I think the biggest thing for me, as I previously mentioned, going through the trainings, was learning how much power tic toc has and how much you can leverage leverage that to be successful and 2021

Shannon: Yeah, yeah, it's insane. And there'll be something else that comes along. It's more powerful than this. I mean, before it was Instagram before it was Facebook before it was LinkedIn. And you know that all the marketers kind of come in and, you know.

Dave: Absolutely, you know, the one thing I agree with Gary Vee is that marketers screw everything up. Because we just, you know, we just we, we take over it like vultures on a dead carcass. You know what I mean? It's, it's, it's unbelievable, but TikTok. They're figuring out how to have stain power there. And it's just as powerful today as it was a couple of years ago. Which is, which means that you know, it's the easiest platform that I've ever seen that somebody could get on and start marketing with. There will be something else that comes along and it's just as easy that's just more powerful. But since TikTok is here, what are some of the things that have worked for you? What are some of the things that you could bullet point to say these things are really these are strategies or these are things not to do or or whatever that that you could kind of summarize in a couple of bullet points for us. 

Shannon: Yeah, definitely. So I think the thing that has helped me the most on TikTok is seeing what is viral and what the trends are and hopping on that so I personally follow a lot of accounts of people who like specifically hunting for the trends. They'll say this is on the come up this week, like he's this sound and apply it this way, or just scrolling down my TikTok feed, I'm always looking for different sounds, and seeing how I can apply that to my business. So I think that probably figuring out viral trends and viral sounds has been the biggest game changer for me because I'll spend like two minutes on a video with a viral sound not thinking it's going to do anything and it's going to have a billion views. And then I spend like half an hour on a video I guess like 10. So also going off of those views aren't important. It's more important to be consistent or to be consistent than to focus on the amount of views that each video is getting, but I think for me like I said, using viral sounds, trends and videos has been the biggest thing for me that's helped.

Dave: And with these, you're not just like, tell how you are using the viral sounds and trends, are you integrating that into your topic? So you're not just using them in dancing or doing something that's just kind of funny and hoping that goes viral? You're, you're integrating that particular trend which the trend might mean like a specific movement right or a specific talk give us some more specifics so we can have some clarity.

Shannon: For like viral sounds. For example, a lot of them will play music or it'll play like sequences of music and during one like you say something that you're happy about and then the next one, you say something that sits in the back of your mind that was like because that's just an example. But so I would find something like that. And I would see how I can apply it to my business.

Dave: Yeah, so you can apply it to your topic, right? Yeah.

Shannon: So I can apply it to whatever topic that I'm talking about. So that way because there's no point in getting a viral video if it's not going to be helping your business at the end of the day. So if I post one with just like dancing to a viral trend, like that's not helping me that's also attracting the wrong audience that I want. So I always try to apply everything to whatever topic that I'm talking about. Or if it's a sound and I don't really know how to apply it to something like business related. I'd just like to make a post talking about something because my niche is how to make money online. So I'll make a post talking about something in my niche and then I'll just have that music playing in the background.

Dave: Yeah, sounds It's interesting. It's interesting how just using sounds you know, trendy sounds, and, and so forth. I think I talked about this with the mastermind. That you're you're and I kind of drew the chart out kind of like it's like it's like an it's like an L and you know, like the higher like say creativity is over here. And then your income is down here. And it's like one of those charts like you'd see like with the stock market or or whatever Bitcoin or whatever. The higher the higher your income goes based on your creativity. So like your creativity, if your creativity is over here, your income if your creativity sucks, and like you it's just you'll see your income will always flatline and stay low. So like with a lot of this stuff. It's really about finding, it's really about finding how I can integrate these trends and these songs into my topic? And how can I even put my own little spin on it? You know, I'll never forget who's a part of our communities crushing it lately, you know, had a video that had some ungodly amount of millions of views. He used a great hook. He was talking about Apple jobs that we're hiring for $18 An hour or something but he started the video off with an apple on his finger and it just, you know, he drilled a little hole in the Apple or whatever, and then had an MD just thought it was really cool. And those, those creative little little pieces, catch somebody's attention and get them to pay attention. So you know, there's a lot of guys and gals, particularly in fitness, who show off their bodies to get people's attention. But since you're and make money online, and that's not the attention that you're particularly looking to get. You're also having to be creative with how you use trends, how you create content, what would you or what would you either add to that but I also wonder what would you say to yourself, or or do differently what since based on what you know, now vs when you started?

Shannon: I think based on what I know now versus what I started I think one big thing that I've learned is the TikTok Gods are hard to please. So they like to flag you for any and everything. So I think that I've learned a lot about certain words that you want to avoid or certain texts that you want. To avoid putting it on the screen. Because sometimes, like I, that algorithm is just so crazy. And so sometimes my videos get flagged for no reason or I'll repost an old video, and that gets flagged and taken down when the original one didn't. So I think it's been a learning curve of learning how to keep Tik Tok happy. So that was a big thing. Also, I think, in the beginning, I didn't really know about the virality factor and trying to, like I said, use those sounds and trends to get everything going. So I think if I was to start from square one again, I would be more cognizant of the words that I use hashtags that I use everything like that, so that way, not getting flagged and like not allowed to post for a few days. And then think that's the biggest thing because I think from day one, I've been pretty consistent on it was say three to five times a day and using the relevant hashtags, which is always good. So I think the biggest thing I said is just keeping TikTok happy and staying on a good base with them.

Dave: So do you have a backup backup account going or do you have multiple channels going right now? When are you also downloading the videos that you're posting onto your own phone or devices?

Melissa: Yeah, so I always download my videos. I have them just auto saved to my phone and then I'll go and snap text. I can take off the watermarks that way I can repost them on Instagram because on Instagram I'm really lazy with my account. All I do is repost my reels. I don't post any pictures like that. So I always have them saved. I actually just made a backup account like a week ago so I was like I think it would be good to just start reposting on there just to have it just in case because you know like TikTok so hit or miss don't mistake my account on Monday. So I just made a backup one just to be safe, but I'm still posting on my main one.

Dave: Do you have a different perspective now about how you could be more leveraged in the fitness niche now that you've gone through? Our training is kind of, you know, marketing the way that you are now versus the one on one kind of serving clients doing personal training? Maybe virtually or whatever. Do you see how you could go into any niche that you wanted to, especially when you're passionate about fitness differently and with more leverage, meaning that doing things one to many versus one on one versus how you saw things before?

Shannon: Yeah, definitely. I think that I have a whole new perspective on good marketing and that was one of the biggest like I should have mentioned that aha moments. When I first started was going through all of the marketing trainings that you guys have compared to my previous business coaches and what I learned with them, I was like, I feel like I have been just like duped for the last year and a half like all of the marketing advice that I've given, obviously was not successful. Business didn't do too great. But going through the program and learning your guys' marketing advice, I was like, I wish I would have known this a year and a half ago because then my fitness essence probably would have been thriving. So I think that I have definitely learned how to go into any niche that I want, and how to really attract the right clients that I want. And also another big thing going hand in hand with that is content creation for your nation for your target audience, which I think I have a way better idea of how to do

Dave: Yeah. It's really nowadays on social media that is even more so about edutainment than ever before. Like especially on the front end like on TikTok like going into long spiels or pitching your products or I see people on Facebook who are pitching fitness services and and you know it just comes across as pitchy. When you really have to suck people into your world. And the way that you do that is edutainment, the education that you are doing has to be done in an entertaining way. The way that we luckily are able to do that on TikTok is with a lot of these trends and sounds and we can join in. It's a lot easier than if you don't even have to be a copywriter like you don't even have to be able to do long form video. Like we once had to do when we had YouTube only as a video platform service. So you know yeah, like you can do a you can be in the fitness niche and never even talk to a single client. Because you're just creating edutainment content on say tick tock or on say Instagram and then pointing people to different affiliate offers maybe dropping your own ebook or something. Maybe doing a webinar that you sell, and you do once or twice a month that you sell for 37 or $99 a month and you give people some one of your secret strategies or something like that. I mean, the one on one model is powerful as it can be in some kind of areas like therapy or like psychiatry or certainly like or like, you know, you're getting your body operated on in some way, shape or form. You need to physically be there and you need to be one on one with somebody. But I mean even telemedicine. is going digital and even workouts nowadays are going. I get up when I get on my peloton. And you know, I'm watching a ditch. I'm watching one person doing the exercise leading the class to many live people. And then there's tons of people like me who usually are catching the replay. Like the game has just officially changed in so many niches and a lot of people have not yet caught up. 

Shannon: Yeah, definitely. And I think going off of something else that you said. That really struck me as well as you came in kind of factor of it. With my previous marketing. It was all just education, education education, because it was so difficult in the way that it was explained to me I guess it was very difficult to grasp the concept of how to entertain and educate. So with your program I feel like everything was just laid out so easily. Like it was just so easy to understand from day one. So the whole edutainment kind of factor. I think that that has been the biggest kind of game changer for me finding the balance between both entertainment and education. I think that is another thing that has helped me completely skyrocket instead of just all focusing on these are the facts I want you to learn. Yeah, keeping it fun because nobody likes to be throwing facts all day and nobody likes to be educated all day long. So that whole factor and how easy you make it to understand and apply was like one of the biggest game changers.

Dave: If they want to be educated, they'll raise their hand and say, Yeah, I want your education like I'm willing to pay for it. But ultimately, the reason why they're on any social media platform is to be entertained. Yeah. So that has to be the number one thing and one of the great pieces of feedback that like Sarah Ravel got this weekend from Brian Brewer at our mastermind was that as Brian was watching her original account, that's why I ask if you had a backup account too because she lost a big account. He said it felt like a soap opera. And like the more that you make your content in your journey, feel like a soap opera meaning that you add an element you tell the story if you can control the story or it can be your personal life like, you know what I mean? Like it doesn't it doesn't have to be your personal life. Like you can create the narrative like you can write the script of whatever you show on social media. Because well that's what people have been doing with sitcoms and movies and shows forever, right? It's only recently that reality TV became popular and even that, you know, is a bit scripted. So all of that is there for entertainment on the front end and then monetize on the back end. Look at the other I think or Kaylee Jenner, whatever that has the billion dollar makeup brand on the back end like the cheese never pitching. She's never pitching makeup. She's never pitched makeup. She's only entertained. And she's only been you know, whatever. But she's never, it's that her channels have never been out of makeup. It's just that she sucked people in with her content. And then she just Oh happens. Here's the makeup that I use. And like that's how she's built a billion dollar company. So I think I really understand that, that you know how there're many different ways to entertain. It doesn't have to just be dancing on video. With the journey it can be with your story it can be with where you're going. Yeah, we're all part of the soap opera part of the show that people come back and tune into to kind of follow your journey if you will.

Shannon: Yeah, definitely. And I think going off of that something I can relate to my fitness business. And this is like people want the life that you're living like the lifestyle that you're living. It's not so much about how much money you can make. It's about having freedom. It's about being able to go on vacation and not have to request PTO. It's about being able to be in control of your own income honestly. So people aren't so interested in what you do. But they're interested in how they can get to have that freedom in that life experience as well.

Dave: Yeah, that's a great point. That's a great point there they're not interested in the how, you know, they're interested in the what and the why right in the who in the hope there's a great book by a guy named who, who not how he's it. He owns Strategic Coach. It's kind of a coach for CEOs and executives and business owners. His name's Dan. I forget his last name, but the concept is who do you need in your life? Who do you need in your business? To help you get to where you want to go? Not how. Right and it's not that I need to figure out and learn a skill. It's not that I need to figure it all out myself. It's Who do I need to hire? Who do I need to either hire as a coach or who do I need to hire as a person in my business? And in this case, from an onlooker to a marketer or somebody who's on social media? It's way more than who you are, who you know, who you are in your life, in and like what you're doing and how you deliver the content. Versus like they woke up and said, Oh, I need to learn affiliate but they don't give a shit. If you would tell them if they like you. And you were like, look, I'm going to show you the easiest way to make a million dollars here is all you need is a hotdog stand and I'm going to show you how to just post it up on the corner down on it's only going to cost you a couple $1,000 to buy and I got I'm telling you, you are going to live the happiest life and make a million people would be starting hot dog businesses all over it the How does it matter? Yeah, it's the who in how the who delivers the content to in half and how the who delivers the lifestyle you're so right about that. That's like a very big boulder asking for a golden nugget that you just dropped right there because he erases your business model. Nobody cares about all the details of your drop shipping or affiliate marketing or Amazon like people are willing to do anything if they trust you. And if it seems like you have what they want.

Shannon: Yeah, definitely. And I think going off of that as well and something that I usually do for people on my success is to build that like no like trust factor. Always say in my videos or comment back to people and message me on my instagram if you want any help with it. Um, so I feel like all day long. I have conversations with people on my Instagram asking me questions about my experience. And so I feel like that's what I leverage to build that knowledge and trust factor and it's done really well for me because a lot of people are skeptical about things. So just having a one on one conversation with them, letting them know that I'm like a real person. Really has helped me.

Dave: Yeah, very cool. Very cool. Well, thank you for your time today, Shannon, it's been very enlightening to talk to you. And I think even though I started off talking about you know, 30 and unders like there's nuggets that all ages can take from you and it just is such a great example that no matter who I am, no matter how old I am, no matter where I come from, I can learn from anybody. And if I want to be successful in this business, I humble myself and be open to wherever the nuggets are gonna come from and you drop a lot today. So thanks for your time. Keep up the great work. Stay legendary and if you will come back and keep us posted here in a couple of months.

Shannon: Definitely. Thank you for having me on. I'm glad that I could drop some little nuggets of wisdom. I know everybody on here always helps me out tons with all their advice, so I'm happy to get practice.

Dave: Yeah, cool. Cool. Stay cool. Stay Legendary. We'll talk to you soon. Okay. All right. You can go and follow Shannon on TikTok and Instagram at hustlewithshan. And clearly, hearing her talk about what she does and seeing what she does. We'll probably put together a perfect picture to explain it even more. And clearly she is somebody who is awesome and totally deserves to be lifted up and supported. How do we support each other? Well, we like each other stuff. We comment on each other's stuff. You know what I mean? Like, drop somebody a comment. You know what I mean? Even don't be don't be a ghost out there, like support fellow members of this community. Just by trying to make them look better out there on the internet. You know what I mean? Giving them some support, you know, don't just DM them. Don't just pm them. You know what I mean? Like going leave a public comment on their stuff like that helps. That's a game changer. Like that's a commitment that I'd like everybody to make who's listening and watching right now and I'm going to be pushing this even more and more and more. Because everybody goes and they follow people and they're like, oh, what's their what's their handle? Like I want to go in stock their stuff and all this no, go and support their stuff. Go and publicly let them know. Not even just on the show. We love the comments and the feedback. I try to read as many as I can but go and support the actual person by leaving them a public comment letting them know how awesome they are. And she's certainly worthy and deserving of that so get out of here my friends we'll see you back here tomorrow for another episode of Wake Up Legendary get out of here. Stay great, be Legendary. And we'll talk to you later. Peace.

 

Below is the transcription for this episode:

Matt: Hey, everybody, welcome to Wednesday, what is today, Wednesday, December 8, we're live. And we've got another awesome guests. I just got back this last week from our mastermind in Florida, which was awesome, fun time, smoked a few cigars, let me turn my phone off here. And just got to hang out with people. And it was a very fun time. And yeah, so as typical if you're newer to our community, or excuse me, first time when we say we go live every Monday through Friday, at 10am, Eastern rain or shine. You know, sometimes if it's like a huge national holiday, maybe we'll pre record an episode. But these generally are not pre recorded. We're here live, I can see all the comments. And yeah, there's a lot of companies in this industry, companies just in general, who create products and don't feel good about them, or maybe don't love them, and would never get on a call like this with their clients. In fact, they would run the opposite direction, and try to avoid this at all costs. But we've got really great clients and people in our community. And so I'm going to welcome Melissa. And if all of you all can give us a little wave and say hi to Melissa moments, that would be awesome, Melissa, how's it going?

Melissa: What's happening? I am just really excited to be here. So thank you so much for inviting me. 

Matt: Cool, awesome. So bring us into your world a little bit. Bring us into your seems like you've got just a lot going on between like, being a mom trying to do this building out your social media, all that kind of stuff, and your almost 3000 followers congrats on that. And you're working and grinding. And so tell us a little bit about, you know, you're just bringing us into like your past work and kind of what that's been like you're a mom, and then you've got just lots of different stuff. Tell us a little bit about that?

Melissa: Well, you're absolutely correct, I do have a lot going on. But I've always had this dream of having an online or having my own business. And for whatever reason, I have always liked to talk myself out of it or found an excuse to like, not like, go forward with it. So, you know, I have spent the past 20 years working in corporate America. And, yeah, and, you know, I've just got to the point where I, I think I use this word, I saw it somewhere and it couldn't work. I kind of within the past few years have had what I call like a pandemic epiphany, there is just way more to life. Then working all the time, I spent my entire career working for someone else giving them 100%. And then, you know, based on you know, whatever their, you know, thoughts or opinions are, I might get a two or 3%, you know, increase every year. But yet, in most cases, you know, you're taking on more and more work. So you start to become really dissatisfied with what you're doing. And before this, you know, you kind of feel like you know, well, I have a family, you know, I need to work, this is what I have to do. But I think we're all starting to come to the realization there are so many opportunities outside of working in corporate America. And honestly, like just the past two years have really opened my eyes to that. And so, you know, my husband and I have been doing some other things on the side to make some additional income. And we have some rental properties. And that became a nightmare during COVID to try to manage and it just got to the point where it was becoming too high maintenance. So we said you know what, let me sell these. And then I'm going to find an opportunity to invest in something and really have something that I can do in my spare time. That's not going to monopolize my time because spending time with my family is the number one priority. And so I, my husband, who has no social media whatsoever, somebody sent him a video this summer, and he ended up downloading this tic tock app. And then he sent me a video and I'm like, did you just send me a TikTok Like video? Like, are you there? And he's like, there's like some really interesting things on there. And I'm like, that's just for, like, kids that are like dancing and stuff. And so, long story short, I got sucked into it. And then he sent me one of these videos of someone that was promoting the 15 day challenge. And I was intrigued by it, but didn't do anything about it. Like a lot of people. interested, you know, I watched the video, and I think I even said to my head, I was like, Does this seem too good to be true? You know, because if this is true, why aren't more people doing this? So I sat back, you know, and I watched a couple people on, on TikTok, and like, kind of watching their journey. And I started seeing that they were having success, and it kind of started getting me more and more intrigued. So I decided, you know, my husband, he's like, Have you signed up for that? 15 Day Challenge? Oh, you know, he's like, Listen, $7 Like, what are you doing? Like, check it out, like, you know, not even two lattes, like, so. I did it. And then as soon as I started, I was just like, oh, my gosh, like, Why did I not do this sooner, because I could immediately see, like, the light bulb just went off, it was like, Okay, I totally understand how this works. It wasn't what I thought it was. And I just started getting really excited about it. And I never got to that moment, like, with every other opportunity that I have tried, you know, or thought about doing, I have ways, like something like that is just like, holding me back from like, moving forward. And, you know, kind of what I learned. And that challenge is, you know, a lot of that is those self limiting beliefs that I'm putting on myself, like, I'm holding myself back. And so basically, you know, once I realized that, and as I was going through this challenge, like, I knew that this can be successful. And I knew, like, I, I just had this gut instinct, that this was it, that this was an awesome opportunity. And I would be crazy not not to try this. Because there aren't a lot of opportunities to own your own business, where, you know, like, the investment is fractional, you know, compared to, you know, when we're buying rental properties, we're spending, you know, quite a bit of money on that, to be able to invest in something, not have any overhead, and you just don't get a lot of opportunities like that. And so, I took a leap of faith, and here I am, and I am blown away by the results that I've seen in such a short period of time.

Matt: Cool. Wow, that's really cool. And I feel like you're Yeah, one of the one of the powerful things. One of the powerful things about this particular moment in time, geez, there's a lot there to unpack. Yeah, actually wanted to hit on your new limiting beliefs thing. So at some point down the road, are you planning to attend one of our masterminds?

Melissa: I am and I was so disappointed, because

Matt: Because I saw that you purchased our masterminds? That's why I was asking.

Melissa: I did, I did. And soon as, like, I saw, like, I was like, Please don't be like the weekend of December. It's like the only weekend I have something going on. And I was like, oh, so I had bought like, a year and a half ago tickets to take my children on, like the Polar Express and gotten canceled last year. And so it was a rescheduled thing. And it's kind of like they're six and eight. So if we don't do it now, like, we're gonna miss the window. So we did that. And, you know, I hated to miss it. But I don't know how often you do it, but I am praying for the next one.

We do and like, we'll do him every, I don't know, four to six months, so there's plenty of opportunities. 

Matt: Cool. That'll be awesome. I usually go to those and so yeah, I just wanted to say though, on the on the limiting beliefs thing, it's such a cool it's such a cool thing that you said that because we just we did so much work around limiting beliefs at this last mastermind and people were really opened up Yeah, we talked about marketing. Yes, we talked about how to grow on Instagram. But we had after day one where we really unpacked a lot of limiting beliefs. We did some. We did some board shopping. So people wrote their number one limiting belief on a board on like, a piece of wood and, you know, chopped through it. And, and got to take that board home and look at it and say, you know, like, these limiting beliefs can be defeated or can be pushed away. And that's cool. Because also, I mean, it's vulnerable to try something like this, you know, especially, I spoke with a few people who have done 25 years at FedEx, there was a guy 25 years at FedEx, who, who came to this mastermind, and it's just, it's a, it's a hard, vulnerable thing. Sometimes it's a little overwhelming to go online, and try something like this after having been an employee for so long.

Melissa: Oh, absolutely. So I, prior to this, I had, I have social media, I have like private accounts, but I am such a generic poster, I don't put it you can't tell anything. Other than I love my kids, you know, they're, they're in sports, they're doing this, like it's very generic. And when I kind of started doing this, and I was like, Oh my gosh, like, if I really want to do this, I'm probably going to have to use TikTok, because that is just such a huge platform right now. And that thought was terrifying. And this is absolutely true. But I was like, like, so my husband, you know, he's very supportive and very encouraging. I was like, hey, I'll do like all that, like, I'll do all the training and like, I'll tell you, and then you do the videos, because like, you're just like, way more like charismatic, you know, you're good looking like, people are just gonna, like, love you more than they're gonna love me. And he's like, You can do this. And so I was like, I really stalled on it. Because I was at a point where I had everything done. And like, I just needed to do that. Yeah. And I did, and it was cringy. And just like, then, like, the more you do it, and like, you can probably see a difference, like from my first set of videos. So I went live, posted the first one on October 7, like, you can just see, like, like, I'm much more natural and coming across, like much more, you know, authentic, and I'm much more relaxed, you know, because I wasn't even a person. Like, I don't like take selfies, I don't think videos of myself, like I'm, I'm not really that, err, you know, I'm just slightly older than a millennial, so I didn't grow up doing that kind of stuff. So it's very unnatural. Yeah. And then I was like, why are people like, there's so many people doing this? Like, why? You know, it's kind of like it still having some of those, like, why would people choose to follow me, you know, what's different about my story, and I think the fact is, is what makes me kind of stand out is, I'm like, a lot of people out there, you know, I am, you know, working in corporate America, not getting out of it, you know, what I'm putting into it. And being busy, and I think we've learned the past few years, you know, having the opportunities to spend more time with your family, like, I want that, like I don't want to be chained to a desk, you know, eight to five, you know, and not having a say so and how I'm, you know, spending my time. You know, and, and, you know, a lot of people think, you know, I've talked to people, you know, in conversations, and I think some people are thinking, Oh, okay, I'll do this, and it's just gonna be like, easy money just like coming to me. Well, it is you do have to put in work, like you're going to get out of it, what you put into it. And I'm willing to do that work on my own terms, and on my own timeline. You know, for me, I do most of this. You know, when my kids are either at school or after they go to bed, you send out an email about challenging us to go live. And once I hit that 1000 And it said that I can feel it. I was like, Oh, I am not going to live like there's no way I'm going to do that. I just think it would be like a rambling hot mess. But I did it. And then like I was like, Oh, this isn't so bad. And like, oh my gosh, people are actually watching

that wild.

Yeah. So but I'll do that, you know, after they're in bed and, um, you know, I will find the time to make it work.

Matt: Yeah. Oh, man. I am glad that you sort of experimented with that because I will say that there's sort of this final it's like a final frontier or something. of building or taking some form of an audience and converting them. And it's how you pre frame and it's how you buy pre-framing. I mean, it's how you take your audience, people who are looking and how you condition them before they see any form of offer. And so you're almost 3000 followers with sales trickling in and, and the lives are a really great way to build that long term asset meaning lists that you know you like you trust to. And I just think, you know, at least in my experience, people with smaller lists who have done that type of work, can can basically I've seen people I've seen this happen, where people sell to that list, any product they want for the next 10 years, and they just purchase because they feel like they know you like and that sounds weird in and of itself, because it's like, Who are these strangers? But there's, there's some real truth to it. I know this. She's in our community, her name's Andrea. And I've known her for 10 years. And back in the day, they would do these like product launches, where affiliate marketers would compete to see who could do the most sales for this new product. Let's say it's a product that teaches Google ads or something, and she would chew it out to sell people with lists that were 10, 20, 30 times her huge email lists huge followings. But it's because she did things like that, where she would actually just go live and just, it was like an investment, sort of like you reap what you sow kind of deal. I'm curious. There's a really good question here. From al Mira, who asked, Can I ask what your content for your first live was? 

Melissa: That's a good question. So I just try to keep it really real. I basically came on here and said, Hey, I'm new to this. Just try this, I didn't even know like on the first live, like how to end it really awkward there at the end. But I just kind of was like, this free, like, still, I, you know, I just kind of started talking about, you know, why I was doing it, I don't have a script, I don't have anything planned, I just start talking about things like what I'm doing now is I'm more like, so I you know, I follow a couple people on TikTok, like, just different strategies on like, what works and like one of them was talking about how to present like, information or trending information from your niche. So I did like seven trends that are, you know, anticipated for 2022. So I would do a couple of those videos, and then I would like to live, I would just talk in more detail, because I do know, I taught, I taught there too long. And I'm trying to learn how to condense them down to a shorter, you know, more like less than 30 seconds, less than 15 seconds. And then using the live to really expand on those. And so what I'm my plan is to like making those instead of like, just randomly popping online, making those more of a schedule with like, you know, with an actual topic. So and, you know, and then like, kind of maybe getting into trying to find, like the right time, you know, that works for like my audience. And so that's kind of it's, it's honestly, like, it's an experiment, you know, same with the videos and posting content, you know, I'm still in the new stage, I'm trying to figure out what's working what's not, you know, what are people connecting with and responding to? And, you know, I think that thing is to, like, I thought I'd take it really personally, like, if people were like, you know, just maybe a knee like, oh, you know, like, but I feel like, and this has just been my experience, but I feel like Overall, like I was really nervous about putting myself out there on social media, because it it makes you like you said vulnerable and it kind of opens the door for like, you know, criticism or like, you know, things that you know, I don't you know, unkind comments and but I will say in my experience, like it has been really a very positive experience and I haven't really had it today I haven't had any really negative responses. Some of the lies you can tell like people are pretty comments to try to like, distract you. And once you kind of get past that and just learn to Ignore it. You know, that's, that's the only thing that's come across. So it's been really positive. And I think the biggest thing for me is that just doing this, I think corporate America kind of diminished my self confidence a little bit, because of just everything going on, you know, I came into corporate America, I was academically very successful. And, you know, I went, you know, to college, like on a full scholarship. So I, you know, got that degree, went into corporate America, and just expected success, because that's, I thought, you know, oh, if I work hard, and I do this, and I stand out, you know, like, things are just going to fall in my lap. Well, it didn't work that way. And, you know, you learned some really tough lessons. And, you know, just some of the companies that I worked for, were very toxic. And I have found, just taking the step and believing in myself to do this, it has been so empowering. And it has given me just in this short period of time, a huge boost in my self confidence. And that alone, you can't put a value on that. And as a result, like other aspects of my life, or being positively impacted because of that, that for me right now is one of the biggest things that I have gotten from this whole experience. And just, it's really empowering to see results, you know, and I don't know if this means anything, but when you when I went live and tick tock put, you know, rising star, I think, don't tell me like everyone has that. But I'm just like, oh my gosh, like they think they think I'm going to become something. So it's, it's really, it's really been very empowering. So I have really enjoyed it. And

you know, I wish more people that are kind of on the fence will just take that chance on themselves.

Matt: Yeah, totally, totally, totally. I feel like, man, there's so much good stuff there. And I feel like there's something so empowering about everything that you just said, I was just going to try to wrap it up. But I was going to try to summarize it, but there's just not. That's really cool. And I've seen that so many times that I know that that's true. And it's not just like BS, because there is something real that gets lost in sort of the corporate and even just in general, sometimes jobs when people work them for a long time. And it's sort of like, okay, here we go. Again, I've lost a little bit of my self esteem or a little bit of my confidence or something. That's cool that you're regaining that. And I also wanted to just, I also wanted to just share this real quick, if this is cool, I don't know if you'll be able to see this. But can you kind of see this drawing? 

Melissa: Yes. 

Matt: Okay, so I want to just say in terms of your live, I've given this idea to people before, and it's been really helpful. So basically, I don't know how to erase that now. But to create a new one, on the on in terms of the lives and stuff, right, like, there's certain times throughout the day where you might be able to go live. So let's maybe say like, I mean, I know you've got a job. So we'll just give this with a grain of salt, but maybe it's early morning, maybe it's maybe it's noon, over a lunch break, or something for 30 minutes, or maybe it's at night, but you can try and trial each of these times, right. And basically, what you want to do is just measure how many viewers you get in total. So like, let's say we get 100 here, 400 here and, and 800 here, I'm just making this up but and you can test over the course of like a week or two. And really, if you track this in a spreadsheet or something or even just on paper, you can start to select days and times that work best or even, you know, two or three, not three, but you could you could track the top two times and try to go live at one of those times on a certain day each week or something like that. But then the other thing is that I wanted to just mention and give a little tip on as well if you're open to it. It's just it's just that when you go live one of the one of the most powerful things is really Yes, you can do some teaching and explanation and that's cool. One of the big things that I've seen as I wouldn't hesitate about talking too much, and don't get insecure about talking too much. Or over talking people actually love that. People love to get on with lives where they feel like somebody, because all all I get from like you, you do talk a lot right here. And I just don't think that's a bad thing. Like most people will hear me say that, like, Wow, what an asshole. But I'm just all I feel is like energy and excitement. And it's just this energetic. I'm excited about something in life. And when you think about it, lots of people lack that or they don't have that going on in their life because they've worked a corporate job for 20 years. And there's a little bit of this, like, lack of excitement, I didn't do that. But at my first job I worked as an assistant in a registrar's office at my college. And these people have worked 30 years of this job. And let me just tell you, there is no excitement in that office. No, zero excitement. It is the same thing. Every day, every month, the same frustrations, the same problems, the same bullshit. And it's like, wow, you come here every morning at 8:30am. And you leave here every day at 430 or 5pm. And it's the same damn thing. And for, like, literally, for some people, that's okay. And that's fine. For me. I was like, Are you kidding me? Like there's zero chance I'm doing this. And I think more and more people feel that way. Because there's now an option. I think most of the people I was working with that office thought about it didn't actually they didn't know there were more options. It's like, this is what you do. And so I just feel like that energy and excitement. And if you were to speak long, and you went for two hours or something, and you're feeling all like, all like nervous about like, oh my, I just went live just went for so long. Most people would just be like, This is awesome. Like, I'm just happy, they probably wouldn't say it, but they would feel it, it would be an unconscious feeling that they would have about feeling like they're in the presence of somebody who's just exciting and happy and like, energetic to go after something in life. That's the kind of that's what that's a leader. Like, that's somebody that that people want to follow. They don't want to follow people who have half assed excitement, or, you know, sort of this weird in between excitement level. So yeah, I just wanted to say that because I do feel like you've got just like this, it feels like you're, you're almost ready to just sort of grab the camera. I'm really excited. And I love that. And I think that that's cool. And I like that in our community. And that energy is great. And, and also just in general with your lives. i The last thing I want to say just on like a note of what I've seen, and this applies to both webinars, but also in, in, in, especially in lives where people are in the grand scheme of where people are at, they're still a little cold, they're still not fully warmed up to the idea. So meaning they're still very new, you're going to get tons of people who are brand new and you don't know too in depth if you do if you do some sort of lesson. Don't go crazy deep into the weeds where people are like, Wow, I'm so lost. People don't need to learn every detail of business before they purchase a course to learn that stuff on business, right? So, for dog training. They don't need to learn every nuance of dog psychology before they purchase a course on dog psychology. If they're going to purchase a course on how to train their dog. You want to stick to the principles that help them believe they could train their dog. Right, that dogs are trainable that there's an emotional benefit for them to have their dog trained so they don't go biting the freakin mailman same thing with like, same thing with like, the Make Money Online industry and niche people want to go into these like crazy detailed webinar funnels. Here's how you build all of this down and here's my stream of all of this stuff. And people are just like, what are we even talking about? Like what? What integration is, like people need first the belief that they could do it, the belief that that it's possible and that emotional benefit that if they were to try it, there might be a feeling of fulfillment and some sort of shift and change. It's really about creating an emotional shift. Not that you're trying to emotionally manipulate people but just by sharing your story right like, just by Sharing your energy or something like that communicates it's a transference of feeling. You're transferring it through the phone into somebody else's life to allow them to feel that sense of hope, that sense of impact your words have, a sense of like, sort of self confidence again, just feel like it's so powerful. So that's really cool. 

Melissa: That's really good advice, thank you.

Matt: And outside of the live, there's, I mean, inside of a live, there's not a lot of other boundaries outside of that good high energy, a sense of self confidence, a sense of a sense of a sense of not only self confidence, but confidence in what you're talking about confidence in terms of any sort of product or service that you're trying to sell, or that you want to talk about, or that you want to offer to people. That's a big one. And I see a lot of people with a lot of followers, they try to go live, and they try to do this and that, but there's a sense that people get as they look at you through the camera, and they sense this, they sense this person might not believe this fully. And if that happens, it's over. They need a sense of confidence, which confidence comes from somebody with a sense of leadership and a sense of belief in what they're doing and what they're saying. And that's probably more than anything, I mean, you can have an average slide deck that you're presenting on in your PowerPoint, and, and but if you have a sense of confidence, people feel that and the feeling is, is the big one. So what, uh, what comes up for you, as I say that anything?

Melissa: No, I totally, I totally understand where you're coming from. Because I think, you know, to the people that I was following, you know, that I was like, considering doing this. And, you know, I was looking at people that, you know, came across to me, you know, I was kind of looking for it, because sometimes out on social media, you're not sure what you can believe. So I was looking for, you know, authenticity, you know, basically someone, it just felt like they were, you know, being honest about you know, their experience and their results. And, you know, that excitement, you know, about like, oh my gosh, you know, I'm new at this, and I've already seen these kind of results. And that was motivating. And, you know, that's probably what pushed me over the edge, because it wasn't the $7 that was holding me back. Right? Like, do I do I want to do this, like, do I believe in this? And, you know, finally, I was like, I'm going to just try it out. And, you know, because of my schedule, you know, I'm doing these like, very late at night, you know, 11 o'clock at night, you know, folding laundry, you know, with my air pods in, like watching it on the laptop. And all of a sudden, I'm just like, oh my gosh, you know, like I said, like it, the light bulb went off, because I didn't have a preconceived idea of what affiliate marketing was, or, you know, a lot of limiting beliefs on you know, whether or not I could do an online business, and starting to recognize that and like, oh, like, and then you know, not that to get too deep. But you know, understanding, you know, for my path, like why I felt the way, you know, I did about certain things, recognizing that and then starting to shift that mindset. It's liberating, and I can't unlearn it now. So I can't go back. I can only go forward with this. And that's, that's what I'm trying to trying to do. Because like I said, I love doing this, I enjoy it. You know, I have been doing my current job. You know, I've been in the same industry for a long time and don't burn out on it. It's not challenging. It's not motivating. But this is exciting, because there's just so much potential and like, you start seeing different things and you're like, oh, but then I gotta like, discipline myself. I'm like, listen, you're new. You gotta just like, you know, stay in the same lane for a little bit. Yeah, where you start getting outside of that, because then you're gonna, like, you're not gonna be able to do it. So that's kind of what I'm focusing on. And just, you know, I have a long term plan and, you know, every day I'm just chipping away. 

Matt: So, yeah. Now that's really cool. And that's really, really powerful. Because, man, the the amount of time and energy people spend trying to just sort out in their mind, like, where am I in this where and and that getting this sense of like, when you said, Melissa, you're new. Like, that's such a powerful statement because is, you know, when people are overwhelmed, how much there is to learn and all of that stuff. I had this conversation, this person, and this would be the last story I'll tell about this, but about the mastermind, but this guy came up to me and he said, Hey, you know, is there somebody here who I could meet with? Who could give me, you know, just an exact checklist of like what to do? And I said, I said, Hey, I get why you want that. But no, we don't have. We have some general checklists, things that you could check off and things that you could kind of keep you on track. But no, we don't have that. Here's why. Because in the world, and of business, which is different than school, and it's different than being an employee, basically, I've owned a couple businesses, my wife owns a business right now. And basically, it every day is you wake up, and you're lucky, if things are in a bit of chaos. Exactly. You're lucky if you can go in, things run smoothly, and you go out, especially in a new business, not in a business that's been running for a while. But in a newer business, that things are chaotic, you're losing, you're losing ad accounts, you're losing social media accounts, you're you're trying this type of content and that type of content, and you're you feel scattered internally and all of this stuff. And I said, look, the best skill that you can learn is to is to give yourself permission and say, I'm just new to this, I'm figuring it out, it's gonna be okay, I'm smart, I'm confident, I've figured out other things in life, like somebody who's who's figured out how to stay in a company for 20 years, that's not easy. That's not something to just sneeze out. I mean, that's, that's like a skill that's built, that you learn how to operate and function inside of that environment. And now you're learning to function and thrive in a different environment, which is extremely hard. But you've got to be sort of, like gentle on yourself in order to sort of give yourself permission. So people are so hard on themselves, like, Oh, my God, I'm a loser. Like, I can't figure this out, I'll never figure this out. But the reality is, like, you know, a kid who sits on a bike for their first time, like, ma'am, they're, they're going headfirst straight into the grass, you know, like, multiple times. And eventually, they're like, Okay, alright, I got to figure this out, I got to get on, get on the bike. And the kid who falls off the bike doesn't feel like embarrassed or ashamed, unless the person who's helping them makes them. But that's because of other people's projections onto that kid, that the kid is a kid just falls over on their bike, and they're like, are, get back on, you know, it's like, all right, or that hurt. And now I need like, some mandates, but I'll pop back on and try this again. And usually, they do that without any sense of like, wondering, Am I good enough for? Am I enough? Or can I pull this off or whatever. It's just, it's only a sense of external voices and things, you know, that are telling us, we're not good enough, or we can't do it, or I'm new or whatever. And and I think that that's sad, but also, you know, at least we have a community here where people can get get validation and revalidation that like, no, like, anybody can do this, you can you can pull this off, and you don't have to feel bad about it taking longer than other people or whatever.

Melissa: Right? Yeah. And you kind of have to get over like that fear of failure, and just kind of like, tell yourself, like, I probably will fail in certain things. And the thing is, and what I always try to keep in mind is I've learned some of my biggest lessons from my failures. And so, you know, I try to look at it less as a failure and more as, like a learning opportunity. But, but that's hard to get to that, you know, mindset for some people. Yeah,

Matt: Totally. My mentor told me to fail fast, you're gonna fail, fail fast, fail hard, because the longer you extend the failure, the worse that hurts. fail fast and fail hard, get it over with and then success. And you're starting to see success, which is clear. So yeah, um, for those of us we'll kind of wrap up with this, and I'll let you have the last word for those people who are sitting here who are newer, they've never tried this before. They have similar stuff. Maybe they've worked in a job for a while and they're trying to figure this out. On that note of getting rid of fear of failure What's What's some things that you've told yourself to help defeat limiting beliefs? What are some actions you've taken to push through those limiting beliefs?

Melissa: So I would say that the biggest thing that I have done and I have been very, very focused. So since I've started this process and started the 15 day challenge, I have tried to speak only in terms of like, being positive, like I've only said positive things about it, I haven't said, I can't do this, what if this doesn't work, you know, I have tried to keep the narrative in my head, very positive. And I feel like, you know, there's a lot of truth to, you know, some of what people say about like the manifest being, you know, just what you speak becomes reality. And so I have tried to speak very positively about myself about the experience, you know, I have a very strong feeling that this is an awesome opportunity. And I just, I just tried to keep the narrative very positive. The other thing that I have done is I've created a vision board on things that I want to achieve. So I had, you know, goals for this year, which I've already checked a lot of, and, you know, I have even bigger goals for 2022. And then the third thing that I would have to say and this just because of my business background is you absolutely have to have a plan. You have to be adaptable and flexible, because that plan might change and evolve as you know, grow and your business changes, but you have to have a plan. You can't just like go into it, and like wing it and kind of hope you know that things start falling into place, you do have to have an action plan. And you know, I think that's critical in terms of being successful.

Matt: I love it. That's super. Thank you so much for coming on. We would love it if you send us an update in a couple months. Here's where I'm at. Let's get you back on the show.

Melissa: I think a lot, yeah, thank you so much. Have a good afternoon.

Matt: Alright everybody, I'm gonna put up her TikTok go give her a follow up and and leave a little comment on on like her most recent video and let her know that you saw her on lon Wake Up Legendary and attender lives and this whole community is meant to just sort of be a positive impact on each other and on our community. So you know, if you come on to a Facebook Live just be like, you know, you can leave a nice comment, just be like, nice job, Melissa. This is awesome. Congrats way to go a lot. You know, we're sort of each other's cheerleaders here in our community. They're just not going to find very many other places. Yes, there's good mentors. Yes, there's good coaches. And we don't and that's cool. But our community is a place where we bring positive energy to each other and to everybody who's in our community so guys, we'll be back here at the same time. The same place tomorrow as we always are. 10am Eastern for Wake Up Legendary. Go give her a follow and also put it down here in the chat just so we don't lose it. So cool. Go follow her on TikTok. We'll see you guys back here tomorrow.

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary and we just finished up an amazing mastermind weekend back in the saddle here. And something that we say quite often. If you know a construction worker can do it anybody can you know a stay at home mom can do it. Anybody can today, Sean. He's an oil worker. And if you read the title, if an oil worker can do it, anybody can. Let's hear his story. Sean Smith, welcome to the show, brother.

Sean: Hey, how are you? 

Dave: Good, man. I'm fantastic. Where are you calling in from?

Sean: Actually from Claremore Oklahoma. And back to work. I actually had to take my lunch break, too because I just, you know, can't. I don't have any days off. So it's one of those deals that you know, do what you gotta  do and am excited to be on here. 

Dave: Yeah. Wow. That's cool. And I would assume that not having any days off somehow ties into why you're building a business on the side online. Is that right? Is that you know, more family time, you know, because it's just the world's crazy deal going on. And there's a lot of people struggling out there and I was one of them. 

Dave: So tell us about that. Tell us how you found Legendary.

Sean:  I was actually just scrolling through TikTok and I came across you know, Brian Brewer and all actually all the ones that have on your mastermind, this this recent mastermind, and, you know, it just was like, Man, I don't know if I can. I don't know if I can do this. Because, you know, I had no computer skills whatsoever. I mean, is I look dumb when it comes to looking at a computer screen. And for me to come out of my shell and do you know, the things that I'm doing now? Even my wife and kids laugh because they've never seen me break out of my shell like that and to have the opportunity to have financial freedom. That is something that just blew my mind. And that's why I kind of it kind of led me to that and that's where I ended up that was legendary. I mean, I'm just after going through the 15 Day Challenge. It was. I mean, there's a lot of information in those 15 days. I mean, it's actually more than you can actually handle really, and then stellar. Yeah. Yeah, well, I always tell people it's better to be overwhelmed and underwhelmed. 

Dave: Oh, yeah, for sure. You know, people are always complaining about being overwhelmed. And it's like, well, have you ever considered the opposite of overwhelm? It's underwhelming means you're not very impressed with what you're doing and you're not being stretched. So it sounds like you are being stretched a little bit. You're, you're using new muscles. You're trying new things. You know, even the families looking at you. It sounds like they're supportive, but they're just shocked. What is it like for you to work some of these new muscles and I can relate to that coming from construction for some of these folks who are listening who are feeling like they can't do it because they're working muscles that have never been worked before. And it's going to take some time to build them up. How has that been like for you? 

Sean: Yeah, you know, just putting my face out there on you know, social media is a big deal for me because I'm used to just be in hands on being the grunt work guy out there in the field or you know, working on equipment stuff like that and to step out of my comfort zone and and make videos and tell people you know, kind of share my story. You know, you get a ton of people that relate to and I didn't realize that whenever I first started I was just thinking, you know, I've tried so many get rich quick schemes, and you don't I don't know what I'm going to do. And I was like, I'm gonna try it. You know, and my wife, she was like, it can't hurt. I mean, it's only $7. You might as well just go ahead and do it. And in a month's time, it was like, got this email from you guys saying that. Be on  Wake Up Legendary. I'm like, it just blew my mind. I was so excited. And I was like this is I can't fathom how much I appreciate everything that legendary done for me, you know, because, you know, whenever, you know that high ticket commission comes in and my wife was like I showed her I was like, am I reading this? Right? And, you know, is this just a joke? And she's like, Oh, my gosh, this is actually real. You know, and then the kids are like, you know, you just made a TikTok and this is what you got. I'm like, No, it's not that simple. But yeah, it's like that, you know, and they're like, Wow, and then they started getting supportive with me, you know? It's crazy how just one video can change your whole life like, I woke up that morning and had literally like, 3000 followers overnight. And then and then I had so many comments, I was getting overwhelmed and my mentor was like, just calm down, take a breath. Or, you know, just go through it. Take your time, you know, every couple hours, do a few and you know, comment and you know, help people and it's just been uphill ever since and I've just been like crazy going up to the top of this mountain. It's so good.

Dave: You just dropped a major nugget. And I just I'm not sure if everybody you dropped a few and I'm really your story. is very inspiring. Just the way that you tell it is very inspiring, because it's so real. It's so human. And I think that's exactly what you were talking about just a moment ago. Where you were like, I can't believe that so many people can relate. It's you know, the more real you are, the more down to earth the more just average normal of a life that you've lived, at least that you're living when you're getting started. It's one of the reasons why I just sit at the same desk every day and aren't out trying to be Mr. Mr. Lamborghini Mr. All this and that is because even if I do have some of those things, even if I can afford some of those things, they're not what the majority of people can relate to anyway, so it really does me no good to get on camera and flash them all up in debt because I mean, people just end up looking at use more skeptically that maybe they're rented or maybe they're not yours or maybe you're somehow just trying to use them as a way to pull the old banana in the tailpipe. Anyways, what does that do? Are you starting to see that now? Whereas maybe in the beginning you looked at Well, I'm just an average person who's worked in an oil field so I could never do that. Are you starting to look at some of those things that you once looked at as struggles now as strengths like hey, people are relating to me because I am keeping it real because I am probably pretty close to a lot of the challenges that they're all facing as well?

Sean: Yeah, yeah, I fell into that same trap that you were talking about with you know, people promoting their you know, their lifestyle and everything and all this all this glamor and everything. I'm like, Man, I just wish I could have that. And then, you know, legendary didn't have all that they just had the they're telling it like it is and, and my mentor he was like, you know, that's what you need to be as real and for me to be real to get us in and you can see my error here my accent you know, I'm pretty country redneck type person, you know, so for me to be on Tik Tok and explain it myself. It was hard at the start, you know, but then now it's getting to a point where it's just second nature to me. It's becoming really easy for me now.

Dave: How long has that taken? Getting comfortable just that we've taught, you know, just the time in which you've gone to go from where it was really difficult to where it's become second nature. 

Sean: You know, this is my second almost third month. So it I mean, it happened quickly. But as far as getting, I'm still not comfortable with some things. You know, there's some that won't do you know, and I won't. I don't. You got to open up to people and a lot of people want to see that you open it up. And for me, I'm this soft spoken type of person. You know, if I started talking real, you know, and I got emotional and I started getting teary eyed and stuff because I'm like this is me, you know. So it went well. 

Dave: I just wanted to point out that you know, that that timeline man of you, you know going from being real uncomfortable to to being like second nature was was just a few short 60 to 90 days. I mean, that's really a very short period of time in the grand scheme of things, to work at something to develop a skill that can provide you freedom, you know, and really communicating with people online, especially where we're going. I mean, for God's sakes, Metaverse, and all this, like, I don't know what all this shit means. I don't know where exactly, it's all going. But what I do know is where we're at right now, to simply be able to have a conversation with somebody on camera or even easier, right because what we're doing right now is live and I'd say this is one of the more difficult things to do. You're just recording the video, and you're speaking to the camera. And you have a chance to do it over but going from totally new and awkward and uncomfortable and it being the 50th nature to do it now becoming second nature being able to do that in 3060 to 90 days. I guess I'd like to pose it to everybody who's listening to it like, Do you have 60 to 90 days to develop a skill? They could give you freedom for the rest of your living life and help you build a business that you could then pass on even to future generations just like you were talking about with your kids?  What sort of future do you think you're opening up for your children by showing them that an oil field works or that's not the only path for them? Sean: You know, that was my main focus, you know, I was scared to let myself down and let my kids and my wife down, you know, because that was one of those deals that you know, it was either make it or break it and she said, just don't do it. You know, you can do it, you know, and just the encouragement from them kept me going and whenever they seemed, you know what was going on? And they were like, they were like, Man, can I do that? I'm like, well, you're still young, but you know, you can do it eventually. And you know, they're all They're all on board with that. They do TikTok and everything and all kinds of computer stuff. So they're really good at it. And I just tell them all the time, you know what my struggles are? No, you don't have to do that if you learn the right skills and you know, set yourself up and so that's the one thing I'm trying to do is just show you guys that somebody that's out here working their butt off every single day and still comes home and does this work. 

Dave: Oh, what a powerful, what a powerful, you know what a powerful demonstration example. I mean. What are you smiling about? What's coming for you? 

Sean: Oh, I'm just excited for everything. You know. I was so nervous about going on here. I couldn't even sleep last night. Because this is nerve racking. Like you said the live deal is even more nerve wracking than just posting a video. 

Dave: Yeah, yeah. But it's so bad. You know, you get it's,you know, to me, it's all about framing. And I told the story to the mastermind this weekend. You know, there was a lady who was a public speaker and every time she saw a microphone , I knew that she was about ready to go on stage. She got all sweaty and knots in her stomach, and that's how she knew she was going to have a breakdown. And then you go over here and you interview a guy like Bondo, the lead singer of YouTube and before he got on stage, microphone, he got all sweaty knots in his stomach and that's how he knew he was alive and getting ready to crush it. You know, it's it's, it's the same scenario and it's just all about sometimes how we look at it, and how we choose to look at some of the symptoms that we're having, you know, some of this nervousness some of this, you know, sweating as some of this knots in the stomach is just letting me know that, you know, I'm alive. You know, I'm getting ready to rock this if I had no feelings, maybe I might need to check my policy. And I think this business has a lot of those things. It's a lot of those coming up against things that are new, that are going to make us nervous, and how we choose to perceive those feelings, those normal human feelings, that fear you know, that that that that insecurity, even that imposter syndrome, you don't think that great and successful people all across the, you know, the timeline of, of humans have at when they were new felt like they didn't belong in the room of the great you know what I mean? Like it we've all had these imposter syndromes we've all felt like, do I really deserve to be this? Do I really, am I really qualified to speak right now, whether it's on your tick tock about marketing or about parenting or whatever your niches or whether it's about, you know, you're a brand new attorney at a law firm, it's yours. Time to introduce yourself or your time to speak up at the first meeting. You know, I'm sure you've felt like that at some points on the oilfield. You got all those legends out there who you've you who've been there for 30, 40 years. Here, you're the new guy. There was probably some imposter syndrome at the beginning. There is probably a little bit of newbie insecurity and stuff. And, you know, we it's just that I think with our business online, it's that it's an optional thing. We make it optional. So we let that push us back into quitting or stopping. Whereas, you know, you said and you said this a few moments ago that you made this. You had a different mindset. It was this now or never. Is that a mindset that you had that you felt was helpful and could you explain that a little bit more, because you do still have a job? You do still have another source of income that you could say, oh, well, I got another source of income. I don't really have to do this. But somehow you pre positioned it in your head with your business that you don't have a plan B. How did you see that? How did you sing that, that gave you that ability to to keep going?

Sean: You know, it's one of those deals that I've always had the kind of a mindset of if I put my mind to something I'm gonna do it regardless if I fail 15, 20, 30 times, gonna make it happen one way or another. And I put that in place with a lot of other, you know, get rich quick schemes. And, you know, I've failed and I've tried again and failed and tried again, you know, and, and that's what my grandma used to do. So it was one of those deals that it kind of runs in the family that you follow into these schemes and stuff. And whenever I got on the legendary it was like, you know, everything just started coming together and, and all that knowledge in the 15 Day Challenge and all the training and stuff is like it was overwhelming. I was like, I gotta figure this out. And you know, having a mentor that was helping me put those pieces together just because I'm more of a hands-on person, so if I can't do hands on then I don't learn as quickly, you know, and that's probably certainly anybody out there. You know, a lot of them like to do hands on. And that was my main focus. If I'm going to do this, I'm going to 110% in it and that's all I want to do. And I did. I watched countless YouTube videos and Google things and everything imaginable to find out everything I could possibly find out before I even got in the legendary because I wanted to make sure I had a plan for this thing.

Dave: I got you, I got you. Well, the only thing I would say to anybody who's listening who's brand new, is maybe save yourself a little bit of time of Googling and thinking you're going to figure everything out before you get started because there's you're going to come in and you're going to find that if you just take it one step at a time and you figure things out as they come up. It's a lot easier than trying to figure everything out or think that you figured everything out before you get started. And I think that ends up holding a lot of people back. You're lucky that you continued and followed through with it. Because the majority of the rabbit holes that people go down into on YouTube and Google actually keep them in a cycle of excitement and then overwhelm and then self sabotage and then and then do it all over again. So just know that you know, the truth is there's enough people in this community that if you need additional help, you need insight. You need somebody to help you. Anybody can be a mentor to you at any time. And that's what I think one of the things that people get for me, let me explain to you how I use mentors. Sean, you could be my mentor today, because I need help with how to make a video go more viral. Because I've been posted on TikTok and I just, you know, what, I need to figure out what can I do to make it go viral? I could reach out to you and you could mentor me at this moment. You know, and sometimes I have multiple mentors in a day. You know, and I think this is also one of the things that holds people back is they think that they need. You know, they hear folks talking on these shows and they think that I need my situation to look exactly like that. And stay flexible folks as you're listening. Take the meat and leave the bones. Know that your story as much as your story that you're telling is inspirational in tongue and just amazing. And you should be so proud. Your story is not going to look like the next guys. It's going to look a little bit different. And there's some things that people can do that I'm sure you wish you knew. At the beginning, you might do a little bit differently so speak to your brand new day one self in knowing what you know now, what is something that you would have done differently? 

Sean: I definitely wouldn't have waited as I was trying to get to the point where I'm at now. I would have gone ahead and just went through the challenge and did the research through that and instead of because like you said there the YouTube and everything will take you down past it will hold you down. You know they'll give you that up to that point and then stop, you know, and whenever I had that one viral video, you know, I was talking about single mothers and stuff like that. And it was a single mother who said hey, you know, you're the first person that's ever explained this to me correctly. And I'm like, No, I did it correctly. You know, I just did it, you know, and that right there blew up all over TikTok. And, speaking of Megan and Ryan , they're the ones that commented on my Deal and like, I got so excited because I was like I thought they were famous. That's how it was because I was like oh my gosh, they comment they say good job. You know, do you ever need any help? Just let me know. Oh, my gosh, there's actually people out here that I see making all kinds of money that will help me and I'm like I'm not anybody special. You know and if that's what changed a lot of my mindset to go with don't have to have a lot of knowledge. You just have to know the right things to tell people that help them get through the process that they're trying to get through. Because everybody's struggle is different and I can speak the truth every single day that somebody is going to say all that they're gonna find and pick everything and find that one thing that really sparked their interest and like a person I actually relate to, you know.

Dave: So true brother, so true. Well, listen, I want to leave you a little little time to actually, you know, eat your lunch so you know I thank you so much man for you know being willing to carve out time on your lunch break to chat with me and with us. And congratulations on your success. Congratulations on the beginning of your journey. And you know, stay Legendary brother keep up. Keep up the fantastic work. Tell the family I said hello. 

Sean: Okay. Sure. Well, thank you for everything. 

Dave: You’re welcome, Sean. You're welcome. Keep it up, buddy and come back and keep us posted here in a few months. All right. Well, thank you. Alright, so I'll talk to you later, buddy. I'd say you could go follow Shawn at @stepaboveaffiliate. He's on TikTok and Instagram. That's his handle  @stepaboveaffiliate. Alright, my friends. Back in the saddle back to business as usual. You know, I just had a fantastic mastermind in Orlando. As Sean mentioned, you know, Brian Brewer, and Megan and Ryan Hubbs, Austin Becker. We had Sarah Ravel there we had Andre. Andre why his last name always is a challenge for me but he's been kicking tail. Yeah, we had just an amazing group . We had a fantastic time. There's different levels for you to know to interact with us whether it's just watching the show every day. Obviously going through the challenge, going through some of our training and getting on live coaching calls or coming to a mastermind you know that we just want to work with you. We don't want to sell you something and then go hide which is what I see so often happening on the internet. So we want to work with you. We want to support you and there's so many people in this community who are here to help, who are here to support and who are here to kind of lift you up as you run into both challenges, but also all your successes to celebrate with you. So get out of here have a legendary day. We'll see you back here for another episode. Tomorrow. We'll do something great. Go be great. Be Legendary. Peace.

Below is the transcription of this episode:

Dave: Hey what's going on my friends this is Dave sharp Welcome to Wake Up Legendary. I am thrilled to be with you coming from our mansion here in Orlando. We just finished up our Legendary Marketer mastermind and it's been a fantastic weekend. So many breakthroughs, so much incredible content, incredible connections. But we have business as usual. So help me please welcome to the show. Jackie Bertram. Jackie, what's going on? Welcome to the show.

Jackie: Hi, thanks. for having me.

Dave: Hey, you're totally welcome so we have you know, mark on the show single mom feels with multiple business models but succeeds with this. Tell us just briefly a little bit about your story and what led you to Legendary?

Jackie: Yeah, so I think I've always had kind of an entrepreneurial spirit, but growing up kind of humbly, I valued security more than anything. So when I was choosing a career path, I really wanted something that was secure where I could still be people because I didn't necessarily want to get into something salesy or marketing, which here I am. But I'm actually helping people. Now. I didn't realize at the time that you could still do that and make an impact. So I went into nursing, and that wasn't an easy path. It hasn't been I've been a nurse for over 10 years. I've gotten into management over the past couple of years. But probably for at least five years or so I've tried several different routes of getting out of nursing in general because it's a tough field, especially as a mom. I did. I went through multilevel marketing, publishing, I had my own life, coaching business for personal brands, and I had my own personal brand. But then what happened was I went through a divorce a couple years ago, and I felt like in my personal brand, the thing I struggled with the most was being super transparent about everything going on in my life and kind of relating that to how I could get better in business etc. But I didn't feel like doing that. I didn't really want to put all my current events, I guess on the table when that was happening. And so my brand actually kind of started to fizzle away, and I didn't want to go. I didn't want to have a personal brand for a while even though I had a lot of success with that. And there is so much power in telling your story. I just wasn't there yet. At that time, and I know you've had a lot of success just in telling your story. But it is a very vulnerable place to be especially when you're going through something you're in the thick of something.

Dave: Oh, for sure when you're going through it. Absolutely. Absolutely.

Jackie: I think it's easier when you kind of like gotten a step ahead and can look back and share your insights. But I kind of just gave it up for a while and focused on my kids and the career I had and then I started getting an itch again. And I was looking back into what methods I could use to make some money on the side that could grow into a business that could potentially get me away from my career which is highly demanding, highly stressful. And I was just searching through a Facebook group one day and people were talking about how they make money online and kind of the typical answers came up like Oh, Social Media Manager Oh, I'm in multilevel marketing, etc. And then someone was like, Oh, I do high ticket affiliate marketing. Like I make 1000s of dollars. a month. I don't know why you guys are even any of these business models. And I was like what? Because I've done affiliate marketing in the past just with an Amazon affiliate. I actually got kicked off of Amazon affiliates, after like a few weeks because they have really strict rules. I didn't know that. I didn't realize you couldn't post in certain places like social media, like in Facebook groups. So I just kind of figured Oh, that's not right for me a few years ago, but then I started Googling more, watching some YouTube videos and really getting into it and came across your program through Stacy La. And I think the important thing to note there is that if I would have just seen your sales page to begin with, I might have been skeptical, but I think the power in these and having affiliates is that you get to find somebody who you connect with like me just because of there's more similar to you or they speak to you in the language that you need to hear and she kind of introduced me to legendary marketer in a way that made sense to me. That really drew me to it and then I just made a decision that I'm gonna go for this I don't have much time I really don't I'm not like all of the people that are on this show and might have like a few hours a day or you know, got laid off like I do not have much time but I use the time I do have very efficiently and I've found a lot of success pretty quickly because of it.

Dave: Yeah, yeah well first of all, Stacy La She's incredible. She was supposed to be here at this mansion. I'm sitting up in this kind of room I guess if you will. As the cleaning crews kind of cleaned up behind us all throughout the house. But she was supposed to be here. But for whatever reason, because of some things that are going on right now in the world. She wasn't able to come into Canada. And she's awesome. I had an awesome conversation with her on the show a couple of weeks ago. And it was an awesome episode. So if you are wondering, you know who Stacy is and what her story is and why she may have connected with Jackie, I would scroll back through our Wake Up shows and go find Stacey La’s show a couple of weeks ago and listen to it because it was really powerful. I love that. You know, I love that you said you may not have connected or even been skeptical if you just saw the VSL in the sales page. It was the affiliate that bridged the gap for you. That's what I think is true that everybody's not going to connect with me initially if they saw my content or material, especially in that context on the sales page. So I think that was a great point. And, you know, also I don't take that personally. It's just like all of you who are wondering, you know, why aren't people responding to my content? Well, you just haven't reached enough people to find your slice of the pie. You have Jackie, you've used your time wisely. You've built your TikTok up to about 40,000 followers. Now your marketing. We're going to put your TikTok candle side hustle back clean up on the screen. Give us a couple of tips. I'm going to have to jet here within a couple of minutes to kind of move out of the way for kind of cleaning crews and stuff here but I'd rather show up than cancel right. We do the show five days a week, rain shine or whether we're just ending independence. So give us a couple of tips about how you've been able to use your time so wisely.

Jackie: I think doing the research first ahead of time watching the trainings, figuring out watching some people who are making it work and hooking the audience first and foremost, I have a variety of videos that are shorter if I do shorter videos, I always hook them, give them a little mystery and then give that to call to action at the end. If I do longer videos like a minute. Ish. I will make sure to jam pack full of like step by step instructions and to get very clear, eliminate any gaps of time, make it pretty fast paced and keep them intrigued. And then again call to action at the end and engage with content, comments.

Dave: Sounds like you really got into the Learn, do teach and took that you know seriously. And I think there's a couple of things that I've seen make people successful quicker. It's number one, you've either got your back against the law and you got no Plan B scenario two is that you have very little time. And you're either going to make use of that time like you're talking about or you're just going to say I don't have time. So how long do you have each day and what does that time look like how you're spending it.

Jackie: I would say an average of an hour a day to be honest, but I can't say it's an hour every day because there have been weeks where there have been like five days and I've had zero time to do literally anything. And then I've had like a weekend where I pour like a full day into just learning, making sure my funnels are airtight and making content kind of making my next plan. I think having a plan is also important but not being scared to pivot in that plan too. So I would say probably on average an hour a day.

Dave: Yeah, yeah, it's been flexible. You know, I had somebody tell me early on in my recovery journey, not just in my market journey. He said, You know, being rigid. Means you're brittle. You break easily. You flake easily. Being flexible, you're able to adjust and be flexible. Pivot some of these words, it doesn't mean throw the baby out with the bathwater. It just means make subtle adjustments, small adjustments, tweak your messaging a little bit, tweak your approach to your videos a little bit, try something new before you just throw the entire business out and say hey, this isn't for me. Give us one final piece of wisdom that you would have given yourself when you first started that you know now.

Jackie: I think I would say that you don't have to be a complete expert to start with, you just have to be one step ahead of your audience. So as long as you're one step ahead of them, you can still teach them something and then as you grow your audience also tends to grow with you and it's ready for that next step. So don't be scared and intimidated by all these people who are making it are doing really well. You can be just as equally successful. But the important part is understanding that you just have to be the person that like the three months ago version of you would need

Dave: Or even the person last week, right last week, yeah. didn't always need to mean months or years. It culd mean weeks or days.

Jackie: Absolutely. I learned so much just in like one day of being focused sometimes. So don't be intimidated by other people's progress. Or think that you're a failure because of their successes. There's no correlation. You are on your own track you can glean from other people but don't get off track by the negative comments that you get. There's a lot of those. It's very intimidating at the beginning, but you have to learn to let go of that and let go of the successes of other people that you might be intimidated by. 

Dave: Great advice, great advice. If everybody took that to heart, we would have an entire 100% success. So well. Jackie, thank you for your time. i love to have you back. This is going to be a little bit of a shorter show day just because we're wrapping up an event here and we have to keep it moving. But please please come back and give us an update in a month. Or two. I'd love to learn more about you. I'd love to hear more of your story or more of your wisdom and I have a feeling in just a couple of more months you're going to be 3x 4x 5x where you are right now because you've already made some amazing progress. So keep up the good work. Thanks for your time this morning.

Jackie: Alright, bye

Dave: Okay, all right, see ya Jackie. All right, my friends, please follow Jackie and connect with her. Her TikTok is up on the screen there. Side Hustle dot queen. Okay, side hustle dot queen in case you're. You're listening to this on the podcast. Look, we just finished up. We just finished up an incredible mastermind. I mean, I broadcasted live in the room on Friday. If you didn't catch that. Just scroll either up or down on this page wherever you're watching this to check it out. This weekend has been fantastic. So one of the things that we're about here at legendary is actually talking in meetings and actually working with our clients instead of Hawking pitching, closing and then blocking or hiding, which so often is what people's experiences with buying from gurus online. And so please get closer and get more connected in the community. We are as real as authentic, as transparent as it gets. We're also going to tell you, if we don't know for example, if I don't know the answer to a question, I may not know it but we'll get it for you. Somebody in this community knows it and we can help you get to the next level. You're always going to be willing to walk beside you. Not in front of you, not behind you but walking beside you and there's a lot of us here who can help a lot of us here who can support so I look forward to meeting you all and talking with so many of you in the coming months. And hopefully in the next couple of years. You know, but please lean in. That's my message for you this morning. Lean in and know that, you know, this community, this platform, this company, what we're doing here gives you every chance to succeed. Because it's not just about a piece of information. It's not just about the secret that I'm going to somehow reveal to you when you get to a certain point. It's everything here: the right people, the right information in the right environment. And we're just going to keep coming back every day. And believing in you and believing that you can do it until you believe in yourself and that you can do it yourself. That's when it clicks. Alright, so my friends, I love you all. Thank you. Thank you so much, Jackie. Thanks again. Please go give her a follow and connect with her and lift her up and support home. At sidehustlequeen over on TikTok. We'll see you back here tomorrow. Get out of here. Love you, stay Legendary. Peace.

 

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe, welcome to Wake Up Legendary and we are woke as hell here in Orlando, Florida.

I don't know if you can hear that or not but 60, 70,50 Somewhere in there, I'm a bad accounting dropout and we are going to be masterminding we're going to be learning and we're going to be teaching will be growing this weekend. And really honestly the only thing that's missing here is your ass sitting at home on your couch because you decided not to come. But I was just talking about the show to everybody here in the room. What this show has done for me and what I hope it's done for them, which is back in March of 2020. We started this show with me being the host. We were doing it with other folks hosting the show, in our team, in our company, but I started hosting the show and it was a big commitment. Right, because well shit oh, show up for something every day at the same time. You know, no matter where I was at. Sometimes I've streamed this show from the mountains of Georgia. Sometimes I stream it from my backyard. Sometimes I’ve streamed it from my car. Sometimes, not most of the time. I've just been right at my desk, wearing the same exact shirt every day and the same hat. Right? I actually don't wash the shirt that's gross. I do wash it though. Anyways, I will talk to you all today here briefly about our events. To give you a little bit of a taste and a look into our event. I hope that all of our folks here, if you're sitting at home, you've been you know marketing, you've been building your business. You've been signing up for support. 

You've been watching webinars, you've been reading emails I mean, it's like webinar after guru after course and then while you're doing your research and development scrolling through TikTok or you know, Facebook or whatever. Before you know it you're on a new webinar and signing up for something new and it's like maybe this is it. Maybe it's doing you know last time I did drop shipping with Shopify, but maybe this time it's doing drop shipping with groov cart or some other software, right, like maybe it's a different software but but anyway, I've been sitting at home, working as a self employed person, because that's really what we all are, right. Remember in the Cashflow Quadrant where the left side is, you know, you're employed or you're self employed. And then over on the other side, it's where you know, that's where you want to be as a business owner, and an investor, what makes a business owner is that you have people working with or for you, and you have systems that are in place. So most of us when we start are self employed, right? We're self employed, and so you've been sitting at home and you've been kind of doing most of everything alone, right and you're by yourself and you're surrounded by family and friends who don't know what the hell we’re doing, right and for most of us were high, like we're like smoking crack or something. It's like, you know, we're like somebody coming in quick, you know, get off the porn site, just pretend like you're just messing around. I mean, or whatever, right? I mean, you know, then she'll walk in and think everything's normal, you know, whatever. But it's like, it's like when we finally get out and we come to an event. I think one of the biggest one of the biggest impacts that I have is just kind of talking to people who have, you know, a lot of the same experiences, even if they aren't all positive experiences, even if they're, like some challenges, you know, and some of the things that we can laugh at ourselves about, like the endless signing up for this and that evolved and all right, you get you find your tribe, you know, you find people and then you also here's the other thing is that you get in a room and you start to see people who maybe you put on a pedestal on the internet and when you see them in person, you're like shit, oh shit, like if they can do it, I can do it.  

And you start to humanize people instead of idolize. You realize that you realize that even me, you know, like my ability to kind of get up and just start talking and, you know, I mean, I literally rolled out of bed like, nine minutes ago.

You know what I mean? You guys are all like struggling Uber's you probably thought I'm like prepping ready for you. You know, like, doing my meditation. No, I'm sleeping until the very last minute. Right. But why? I go live every day. I practice. I've been talking and speaking and creating content for over a decade. So I mean, to be able to turn on the camera and just start talking. It's something that this isn't, this doesn't come natural to me. This is something that I've done. And I've worked on and I've been you know, I you know, I practice and now like if something doesn't land right or it doesn't sound right or whatever. Like I don't stop and turn off the camera. Especially if I’m live, I can't write another way to get good at speaking fast. Be live, right, we're live, right? And so, when we come to events, we get to hear those stories, meet people and really learn the behind the scenes of their success versus just, you know, kind of thinking that they were born like that or made like that or it's Maybelline, isn't it? Right. She wasn't he was you know, it's all a matter of most of the time being a lot uglier behind the looks out you know, interface and it's usually a scramble and oftentimes a panic, you know, things are a mess, and we just try to clean up whatever's in the frame of the camera. Right. You know, that's kind of that's kind of what it is. 

So, yeah, these events are as much as the content that is shared, you know, as much as the content that's shared. We are going to be sharing a lot of amazing content, and we're going to be sharing a lot of strategies. We're going to deliver an immense amount of training this weekend that I think will be highly like changing for everybody on the road. It's also the connection. So if you're watching this from home right now and you're thinking hey, what is the thing that I need to do? Moving forward the next time I get an opportunity to maybe kind of push me over that edge? I would encourage you to try to connect to build a support system to get more involved. Maybe that means coming to an event and meeting people. Maybe that just means getting out of your comfort zone in networking a little bit and kind of building a small little support system that you can kind of be accountable to communicate with. Because in all transparency, you guys know that I'm a recovering drug addict, right? So the truth is, is that over the past you know, decade plus as I've navigated my recovering and trying to stay clean, and I have an addict, personality and I could pick right up where I left off at any time if I was to start, you know, messing around if you will. You know, but I have to stay, I have to stay diligent mostly with my support. 

You know, it's not just about me driving the train. It's about you know, sometimes I gotta get out of the captain's chair and I gotta find me a co-pilot. And that's what you know, that's what you know, sometimes it can be hard to trust people and sometimes it can be hard to meet people. Sometimes it can be hard to connect with people. And sometimes it can be hard to feel like an equal, right? Human beings have a tendency to either feel greater than or less. Right, we have a hard time just feeling equal to other people because we want to feel airier is what the ego wants. But ultimately we end up feeling it is ultimately what happened. So it's hard to reach out to people. I get that, that's why I'm telling you to do it. Right? Because it's important. For me, for example, my recovery. The number one thing that's helped me to keep my life on track over the past decade plus is having support people having people that I can run things by having people that I can get feedback from you're looking at a lot of people in the room in here that I may get to get a lot of limelight from you listeners but there is a real, you know, fuel in the engine and the ones who keep me accountable here in this business. I'm not greater than as because I have some title that says your whatever else it is, I'm just as liable to make mistakes. I'm just as you know, prone to do things or or make bad decisions or whatever. So my point is that how to getting in the middle of the boat, everybody here. If you're yourselves a huge round of applause, I know that it was a big deal to get. So go ahead, give yourselves a hand.

And you sitting at home I don't want you to feel shame or guilt for not being here. That's not what I want. I want you to think about moving forward, getting more involved. Right. For some of you what that's going to mean is just attending the show every day at 10am Eastern time for the next 30 days. Like just set a routine, set an alarm and tune into the show every day for the next 30 days. If you know, take the guests that are on and go and shoot them a message after and say hey, thanks for the content. I really appreciate it, you know, or feel the energy of the community around you, all a bunch of people who are doing the same thing we try to model like what happens in this room on the show. So for some of you who are really locked up or feeling paralyzed or watching this, that's going to be my first suggestion. Just watch the show every day like set an alarm and tune in and build a routine around your business. Now if you can't make it live, we have it on podcast. We have it on YouTube, you can come right back to the Facebook show. But watch the show every day and build that into your routine. And what will happen I promise you is you'll begin to get a million ideas. But you will begin to get inspiration that will encourage you to then start building your own support network, building a growth community and ultimately getting started in marketing. That's all that's the ultimate goal is to get you in action. And then here's where the magic goes on over the difference. I'm not David Copperfield. Okay, I'm David Sharpe. But the magic happens and this also happened to me in recovery. Right. What happened to me in recovery was I stopped making it all about myself and I started to look for other people that I help. And when I started to look for other people that I could help instead of just making it all about me. Now all of a sudden, I had a massive shift. And I started to and it wasn't pretty. It wasn't like now I know y'all see like these 12 step meetings, like on TV or Breaking Bad or whatever to where people are sitting in a room and it looks awkward. And it's like that, like it's actually pretty awesome. 12 step fellowships are actually pretty cool. There's some cool paths of places and there's like pools and a lot of them will hurt you. So just consider 4000 fellowships you might be addicted to something you want to check it out but anyways, but yeah, it's not like I all of a sudden one day just kind of came in walking in like, hey, you know what's going on? I'm ready to help somebody. Tell Yeah, no, it wasn't like that. It was just at first it was just like, hey, I picked up the air. You know, can I serve the meeting? Can I serve somebody else? Can I pick up cigarette butts like something like that, like an attitude of service. Right? And then what happened was, I would leave the meeting instead of feeling like oh my god, if I can stay clean today, and I don't know if I can make it, I would be fulfilled with gratitude that I delivered some value and I was able to, like, just contribute right? And I know as you listen to this, it sounds simple, right? But what happens is, getting into the marketing thing that I just mentioned a second ago, is actually really difficult, right? Because we struggle with this mindset of like, do I really know enough like and I really, I'm still struggling like, I'm still a newbie, can I stay clean today? You know, and I believe making a commission today here, Lord, I'll get down on my knees, you know, and it's like, that's not how it works. God doesn't care about you making a commission that's not on his agenda, right? Or her gender, whatever you believe, right? What, What, what, what matters is that we have a transformation to where we get into service and we start helping people. So you know, for those of you who are listening, as you're looking to become a part of the community at birds, what I would then invite you to do after your 30 days or three days or even right away, is ask yourself, How can I start serving? How can I start serving? Right? Because the ultimate skill set that you'll learn here is not knowing how to be a great art, even though we're all marketers. The ultimate skill set you'll learn is service and leadership. That's the ultimate skill set you'll learn. Right? Because when you start to develop that that's when you know, that's when that's when people will follow it, you know, have what it takes to build your own. You know, and ultimately, you know, that's where, if I was to say, somebody was to say, Dave, what's been one of the biggest best things you've been you've been responsible for a lot of money and building community. Right? But it wasn't that I just came in and just was like, Okay, I know how to build communities. I'm gonna make a decision to build it for myself now. It was those baby steps at first of just first learning how to go from needing somebody to help me get out of my struggle, right? And then making the transition to saying ah, hold on, I'm going to have a shift and reframe this. And I'm going to see how I can serve this space? This place these people? Okay, so also for those of you in the room this weekend, I'm going to invite you to have an adoption that same month, right? I know you all came here for yourself. I know you all came here to learn something. I know you all came here to take something away to learn and soak up as much as you want. But I wonder how much you can give. I wonder how much you can give to what you have to offer. And that doesn't mean that I need to go around. Be like how can I help rocking and rolling but I'm here to serve like it doesn't have to be that awkward. You know what I mean? Like it's just a reframe, just putting how I see myself and the situation. I'm just putting it in a different frame. And I tell you, when I go to places now it's a lot less awkward, right? I don't have to work like being a part of communities for me, and when I go into a new place, it's not that weird for me because I've got that. I'm seeing things through How can I go there and contribute? Not just how can I go there? Right. So it makes me a lot more comfortable being a part of these. I think we need to really learn how to be a part of communities and products you know, because I think that stock back if you think about our ancestors, we were very tribe oriented. And now if we're really honest about our life, we might have one good friend who knows something about our inner life but many of us don't. And we used to live in tribes and we used to live in communities where everybody knew everything. And it wasn't gossip, it was just the village that was raising the child. 

And so we have to relearn how to be a part of communities and relearn how to be how to try ultimately, if we also want to lead our own communities and our own tribe, and if we want to get into another topic, lead our families and you know, as a man, this is something that I think about how do I lead my family that I believe I do one things how you do everything? Right? So if I can, if I can improve my leadership skill sets here in this community, I'm likely going to be able to do it for my grandkids. I'm going to likely be able to show up as a different grandfather for my grandkids. Then somebody who you know, may be who is uncomfortable with connection or community, right? Or who have for many years like me, was very selfish minded. And I only thought about myself all the time. I wouldn't consider myself a narcissist, but I wouldn't be too far away from it. You know, because everything was about me, right? This is one of the big shifts that we have to make to be successful as a business person as a marketer, but also as a leader of a family as a member of a family. And so hey, I'm talking about a lot of things for you here. All right, we're getting the shift to get deep. I got my boots on. I'm ready to go and right. The problem is, is that you all at home, can't really go with it because we're gonna we're gonna shut the camera off your moment and we're gonna spend this weekend here together, and those who are in the room, and, you know, the folks in the room are here, they're going to be, you know, they're either going to be empowered in breaking through by the end of the weekend. Or, you know, we're going to lock all the doors here pretty soon. They're going to be looking for a window to crawl out. I don't know you know, they'll let you know what ends up happening. But if you're sitting at home and you're wondering, you know, hey, is this real? Is this a community that I should be a part of? What do you all think?

Yes. All right. So give yourself a chance. Give yourself a break my friend, put down the mouse, stop clicking and scrolling and signing up for new webinars. Right unsubscribe from some email lists. This weekend, get some clarity and simplicity in your life and whatever training that you're going through, you're with Legendary wherever you're at in a conversation with your advisor. Focus on that and give it your 100 percent and if you do without distraction, I think you might be surprised what happened. Alright, my friends, get out of here. We love you. Stay Legendary. We'll see you back here on Monday for another episode.

 

Below is the transcription of this episode:

Dave: What's going on my friends? This is Dave Sharpe Welcome to wake up legendary. Yes, I am wearing a white shirt this morning. Hello. Just changing it up. I got a mastermind to attend to cut things off tomorrow morning in Orlando, Florida. You're going to be there. I'm looking forward to meeting you, seeing you and having a powerful weekend. This morning we're going to hear from one of our students here, one of our members of this family and community. Fabi, all the way from Germany. Welcome to the to the show, my friend

Fabi: Thank you very much.

Dave: Am I correct in saying that you're calling in from Germany?

Fabi: Yeah, that's correct. From Germany, Munich. 

Dave: Wow. Wow. Incredible, incredible the worldwide effect of this business and how you can do business with people all over the world and connect with people all over the world. So tell us a little bit about your story and how you found Legendary Marketer.

Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharp and welcome to another episode of wake up legendary. We have a guest this morning who after four and a half heart attacks, my Lord, is still building his business persevering through and and doing his thing. So let's hear a story about Kalei, welcome to the show my friend.

Kalei: Good morning. Good to be here. Thank you for having me on.

Dave: Hey, it's our pleasure. It's our pleasure. So obviously the big kind of the big headline here is after four and a half heart attacks you're still keeping on I mean you look like a young guy. Tell us tell us your story.

Kalei: Yeah, well. This is the most upright I've been in the past two weeks actually. Yeah, I did have two heart attacks, just about two weeks ago, kind of back to back his genetics and actually, you know, actually exercise that you eat well. And it's just kind of luck of the draw with the genetics there. So I just gotta keep pushing on business and providing for the family. You know? 

Dave: There you go. Well, yeah, I totally get that I have some cardiac or cardiovascular stuff in my genetics as well. So I gotta stay on top of that. So, you know, obviously, there's, you know, we all have our own set of reasons, excuses. I mean, gosh, man, if anybody had a reason to quit, it might be it might be you. I mean, just whether it's like hey, oh, this is too stressful or whatever. But I mean, what? Talk to us about what's going through your head and kind of how you're viewing your life in business and even having this odd to overcome here with genetics in in, you know, fear, right fear about potentially giving yourself another heart attack and how do you how do you balance the stress in the what I call future tripping of the business? In being an entrepreneur and so forth?

Kalei: Exactly. I mean, you know, none of us know our future of course, but, you know, hopefully my future does not have more heart attacks. I will do whatever I can to be healthy and alive because if I'm not healthy and alive, I can't build the business. So yeah, just really getting out of my life. Anything that is stressful. Whether it be you know, I quit a stressful job back in 2019, which is a good move. I, you know, I do enjoy building a business online, you know, affiliate marketing, because it does provide some income. And so I'm just, I just keep on building that. It's not stressful. So yeah, that seems to be a good route for me to go.

Dave: Well, that's great. Um, you know, some people would say that it is stressful. So, how are you? How, I mean, if they say that this is stressful, there's a good chance they say that uh, that a lot of things are stressful, but, you know, you used to be a substitute teacher, right? Is that the job that you're talking about that you quit back in 2019?

Kalei: Oh, actually, I've had a number of jobs and I'm actually still a substitute teacher, okay, which I really enjoy. Okay. The job I quit back in 2019 was a part time job with a building supply supplier building supplier. And, you know, they like the color orange. Really, you know, I don't want to mention their names. But I did quit, which was very stressful for me. I gotcha.

Dave: So tell us how you found Legendary in kind of what you were looking for or what you didn't know you were looking for in kind of what has happened since you went through our challenge and started learning here in our community.

Kalei: Okay, well, you know, like all of us years ago, you know, I typed into Google or whatever search search I was using, you know how to make money online. So I, you know, I went through all the different things that you find, you know, different multi levels and stuff like that, and I believe I came across something from Brian Brewer. I came across something on YouTube. Because I was always looking for ways to improve myself and I ran across him. And I think I did first find out about legendary marketer I'm not sure who it was that I first signed up through. I could tell you Yeah. There's a lot of people out there promoting Legendary Marketer affiliate marketing.

Dave: So being a substitute teacher being an educator. I mean, how do you come? How do you compare or how would you? How would you, what would you say about our unconventional or unorthodox or this unorthodox style of learning? You know, so many people just to get them over the hump of just kind of opening their mind to something other than just the traditional way of doing things, going to school, going to college, getting a job, etc. Nowadays, an orthodox learning where you're going to YouTube or taking a course online, a lot of people look at that, like, hey, you know, that might not be legit or whatever. How do you view that being somebody who I would say is as qualified to speak on the topic, has anybody been a teacher? What do you say about this kind of unorthodox education, self education and where that can take you?

Kalei: You know, I think I think a lot of people kind of dismiss this unorthodox type of education. Not at a, you know, university or college, and maybe they don't take it seriously. But what I found is, it definitely is a good training program, and it's definitely well organized. And that's what I liked about it. And it's actually very easy to send people you know, to the, you know, through my funnel to legendary So, and you know, it's not complicated, you know, it's a step by step process, where they can actually learn about affiliate marketing and it can apply to different types of businesses as well.

Dave: Yeah, different niches and so forth. Right. So, um, so you just mentioned that you signed up and became an affiliate for legendary you decided you wanted to kind of make your content in your you wanted to you want it to build in the with the wealth niche or the make money online niche, and you made a high ticket commission. When you were in the hospital or something, or when you went into debt, can you tell us about that? And kind of what that was like?

Kalei: Yeah, actually, that was awesome. You know, I was creating a lot of content and I was getting sales here and there. You know, and I knew I was going to eventually get a big sale if I just kept on pushing and kept on creating that content on TikTok mainly. And then I had to take a break, and there was a bunch of Well, ironically, or go into a little more detail. I was actually doing a cardiac rehab program. And so I was putting in a lot of time there. And, you know, I was really trying to focus on my health and this was all before these recent two heart attacks, which is kind of a weird coincidence. So, yeah, that commission, that really big ticket commission, high ticket commission came in when I wasn't doing anything. And to me that was like, wow, that is like passive income. Because it just came in while I was doing absolutely nothing. Right. Or you were taking care of yourself. Right? 

Dave: Yeah, think that you have to experience that to really know what that that feels like and what that's like to be completely away from your computer completely away from all just anything that has to do with your business and have 1000 or multi 1000 or multiple multi $1,000 payments or commissions come in and it's it's like wow, you know, I remember the first time that I made $1,000 In a week online, and I can still remember that I was meeting my wife's parents, not for the first time but but it was one of the first times and we were going to the beach and I just was a little bit feeling kind of, you know, cocky. And also sort of blown away. And also like, is this real, you know, I just I can remember the feeling I was so proud of myself and I was so proud because I was struggling to make, you know, three $400 a week. As a construction worker, basically as a laborer. And here I made $1,000 In a week, and I was just blown away by it. So I know that feeling feels for me even like it was yesterday as well. And the beautiful thing is that that doesn't have to stop. I mean, your first one I think builds enough belief and excitement to it's kind of like it's kind of like turbo fuel. You know, like it really well for you did it what did it do for you did it make you say okay, look, I need to continue to stay focused and consistent because I just I want this to happen more often. Is that what it did for you or say more specifically about how maybe it shifted your mindset?

Kalei: You know, that feeling that I was dealing with, I can remember when I saw it, and it just takes a while for it to register. And I was like, Oh my gosh, like I made this huge, high ticket commission. I ran through the house, and everybody thought something was wrong with me, because I was around the house. And I said no, it's a good thing. That I'm running around the house. Yeah, he didn't realize what was going on at first. But yeah, that definitely motivated me to do more to create more content. But then it was kind of cut a little short because then I was in the hospital. You know, and I could and I just had to take just a good pause there. You know,

Dave: Yeah. Wow. I can imagine that it was tough to be in the hospital after that happened and trying to recover and you want to continue to mark it, but it's like you need to just chill and in heels so I'm so glad that you're back on your feet. And you said that this is actually the first time that you've been up and and and you know because of that my friend I want to you know, let you get back in. You know, I don't want to. I don't want you to spend too much time with me here this morning because I want to make sure that you get back and take care of yourself and if you have anything else to do on your business today. I want to leave time for that so you can still continue to do the appropriate self care that you need. And so would you have any final words for anybody, you know, that is maybe facing their own challenges. Maybe it's not healthy, maybe it's not as dramatic as what you've experienced, but what would you say to somebody who is feeling the pressure or feeling some fear and doesn't quite know if they want to keep going? Kalei: Yeah, well it's definitely worth taking a look. You know, affiliate marketing is actually not for everybody. You know, I wanted to kind of refer back to something you said earlier that some people feel that affiliate marketing is stressful. You know, I've done a lot of different things to try to make money. At one time I was learning to be a day trader. For me, that was extremely stressful and not good for my heart and I had to ensure it couldn't do it. could not do that. You know, is this a very time sensitive type of decision making, you know, but what I love about affiliate marketing is you set things up, and then you wait and you watch and things happen. You know, it's not a time sensitive and stressful situation where you're going to, you know, lose 1000s of dollars and all those kinds of things. You definitely have control of the situation more than other types of businesses. 

Dave: Oh, yeah. Well, you were talking about because I had meant I had mentioned the business being stressful. So I think the other things that you've done that were much more stressful and I can also relate to that as well. You know, checking crypto every two seconds and there's things that are much more stressful day trading, as you mentioned.

Kalei: It gets your heart going. That kind of stuff. You know, another big thing of mine that other people might be able to relate to is you know, I always tell my kids and I always tell myself, and I always tell my students that we are lifelong learners. We're lifelong learners. And so we're always learning and as soon as we stop learning, then it's like we start degrading. We start dying almost. Because, you know, none of us know everything. So we always got to keep on learning. And I think that's an important lesson for all of us. And part of that what I wanted to mention too, is that you know, there's a lot of negative sources of, you know, there's a lot of negative in our lives. And the thing is, we can allow them to be there, or we can, you know, get rid of them basically. So, you know it could be a distraction. It could be negative people. It could be people in your life. It could be people online, who are just being negative, and for some weird reason they don't want to see you succeed. I don't know what it is. Maybe it's jealousy. Maybe it's just a problem that they have or what, but, you know, don't let that bother you. Kind of kind of let it be like, water off a duck's back. Don't let it affect you. If it's someone in your life, you have to create some distance there. I've had to do that. And, you know, don't don't look at yourself as a bad person. If you have to distance yourself from someone who's negative. It's actually very important to do that. It relieves stress and gives you some opportunity for growth. Yeah.

Dave: Such good points mean having boundaries with people who are toxic and or unsupportive. I like how you use the word distance doesn't mean that you need to totally cut them out but having boundaries and or distance to manage stress. You know, whether you're prone to whatever I mean, stress just in general is no fun. I mean, it's no fun and I think one of the reasons that one of the things we're all we're all after is less stress all around, you know, less stress in our business, less stress in our family, less stress in our relationships and so forth. So, one wonderful point, and I think it's also important. You said affiliate marketing isn't for everybody. I think that's true. I think it's important to go into things with your eyes wide open and just really be realistic about what you're going into. I don't have anything to do. I don't have anything bad to say about day trading or crypto or anything like that. I just know. Basically from experience how I react and how I operate within those scenarios because my brain can be obsessive. You know, I made $20,000 or something from Bitcoin back in 2017. It was the most stressful money I ever made, you know, because I was checking it every 10 seconds. You know. So now I have investments that are more passive. I have investments that I let other people manage people who are experts who have been doing it for 2030 years who have a proven track record and or I put it into real estate with a 15 or 20 year plan versus something that I have a huge loan coming due and I need to sell the house in 30 days. You know, those would be an example of a stressful environment for me, so wonderful, wonderful points. Thanks for sharing your time this morning brother and I. I really wish you the best of health and the best of wealth and and take care of yourself and come back and keep us posted here in a couple of months and let us know where you're at and how you're doing. 

Kalei: Thank you, I appreciate being on the show. Thank you. 

Dave: You're very welcome. And thank you for your time Kalei. So get well brother and we'll talk to you soon. All right.

Kalei: Okay, take care. Have a great day.

Dave: All right, my friends. Wonderful, wonderful life experience and advice from somebody who really has the, you know, the, the experience to share with us what it's like to overcome health challenges and what it's like to deal with things that in some cases you have no control over, right. It's about making the best with what you have, you know, and then making, you know, it's about making decisions to make your life the way that you want it. You know, and again, whether that's you know, I think I think a lot of us stay in jobs and in toxic work situations that are stressful and around people for way longer than we want to. And we may not be prone to, you know, having a heart attack or something like that. But I believe stress can shave years off of our lives. I mean, just period. I mean he you know, whether it just whether it just you know, you know whether it just cuts life short because you've just spent so many years stressing out or what if you know the other ironic thing is is that oftentimes, you know, we we end up just living long miserable lives, that's the other. That's the other flipside, right I mean, we end up living long, miserable lives. And, you know, neither is where I want to end up. I think making important life decisions about work environments, about relationships with people to lower stress to make every moment count none of us know how long we have on this planet. And as Chloe says in ultimately his goal, he wrote to us too, before we did the show, was to make every moment count, you know, and I think hearing from somebody who really has been through some some tough stuff and came out of it, you know, rose up like a phoenix from the ashes to now share wonderful wisdom is something that for me, you know, I really, I really, I really listened closely to, because I believe also what you just said about being a lifelong learner. I think it's really important. And I think the best time to listen is when somebody's sharing their real world experience, you know, not just their opinions, everybody's got opinions, but their real world experience. Been through it really. To me, it's the most sacred thing we can do with each other is we share our real own honest, vulnerable, intimate, that's intimacy into me, you see, you know, sounds kind of corny, but it's really true. You know, that intimate sharing of real life situations and challenges and struggles and quite frankly, that's really what we do every day on the show. So come back, join us tomorrow. For another episode. Matt will be with you as always on Wednesday. And for those of you coming into the mastermind this weekend. We're looking forward to seeing you okay, we're going to be kicking off on Friday morning. And it is going to be an amazing time in Orlando, Florida. So I'm looking forward to seeing you all there. Alright, my friends, get out of here. Be well, be safe, be Legendary. And we'll talk to you soon. All right. Peace. 

Below is the transcription for this episode:

Dave: Hey what's going on my friends? This is Dave sharp Welcome to wake up legendary this morning. We have a guest on and oh by the way, everybody who celebrated Thanksgiving yesterday. Happy Thanksgiving, hopefully you all had a fantastic holiday and I am grateful for you all. No doubt about it. Very grateful to everybody in our company. nearly 80 people who work day in and day out to serve all of our customers. And of course each one of you in our community, very grateful to you all this morning. We're going to be talking to a gentleman who lost two jobs in two years, but now he's back on his feet. Let's hear his story. Joachim. Welcome to the show.

Joachim: Well, thank you so much. I'm actually very honored that you have me there.

Dave: It's our pleasure, my friend. We want to hear your story. We've noticed you and we want to hear you know where you came from, you know what happened along the way and where you're at now. So take us back a little bit and let us know where you came from the nutshell version and how you found Legendary.

Joachim: Well, the nutshell version. My digital marketing journey actually started in 2017 which was a really bad year. For me. Essentially what happened is that I was at a real estate business and the government started suddenly adding new regulations. And that was a small you know, it was a one man show basically. So essentially what happened is it was just like so much regulation that put an incredible burden, just admin, administrative stuff, which was crazy, and I just couldn't handle it anymore.

Is this the American government or the German government? 

Joachim: The German government.

Dave: Okay, because you're calling in from Germany right now, right?

Joachim: Yes, That's right. I’m German, and I'm calling right now from Germany. Where it's cold. Yeah, we have minus degrees, not like Florida. Anyway, so the German government started to Well, essentially what they're trying to do is they tried to knock out all the smaller guys so that the big corporations have a have a field day, and pretty much made me go belly up. And at the same time, my marriage was falling apart. My dad died. So 2017 was one of those years where you're going okay, I don't need ever I don't need that ever again. So, but I still had to make money you know, I mean, okay, marriage was falling apart, but I still had to provide for my wife and kid and so I started trying to figure out okay, I gotta go to online. I mean, that's probably the future and I attended webinars and you know how it goes, you you invest stuff, and unfortunately, I didn't meet you back then. So, because, well, I messed around for about a year and got nowhere and I was just ending up in debt and Well, truth told, you know, a little bit too much alcohol came on top of that. So I was in a pretty bad place and then anyhow, so I kind of at some point, I decided that's it. I went to get a job. Actually, I was working in I mean, it was still my own company, but, you know, it was sort of corporations for web design business. And I've been little darling along and it just didn't go anywhere. Really. And anyhow, I saw in the end of 2019. I got a little money together and then I started massive marketing campaign. And it looked really good. So you know, it was 2020 and it's like the beginning of the year. I had contracts lined up as ever contract sign. So it was awesome. And then boom, lockdown. So a middle of March 2020. We went into lockdown in Germany, and literally on that day, I lost every single contract. That was lined up. I mean, every company went like, we don't know what's going to happen. All the fairs are canceled. All the exhibitions, everything we had planned, it's all in note. So we cannot invest right now. So it was literally that locked on. Like knocked me out of business, which was kind of tough, you know, when you just invested in marketing and just, I mean, just to gain momentum, it was like, Whoa, right. Anyhow. What can I say? I mean, I've been an entrepreneur all my life. So failure is not an option. So, you know, you move around a bit and you know, you do what you do, you know, and hit a couple of walls and whatever but eventually you just gotta pull yourself together. And so then I started communicating and you know, trying to find out what, what can I do and somehow I bumped into an old buddy of mine and he said, Hey, by the way, I really need somebody to help me with my consultancy business. And I happen to be trained in administrative technologies as well as PR and marketing. So I'm quite knowledgeable in this stuff. And I was like, awesome. I'm looking for a job, you know. match made in heaven, you know, and it was going well. It was really going well. I mean, you know, I had lots of orders and all that stuff, but then we went into the next lockdown. I was just getting a bit too much and somehow, two big customers just split. Because, you know, they went into financial trouble because of the lockdown. I mean, it's just a chain reaction. Yeah. So in June this year, I got that dreaded phone call. And I was like, You're welcome. Sorry, but you know, I can't do anything. You know, I lost my customers and how he would actually say goodbye, you know. So, I mean, I was I was, you could say I was a little bit pissed off. I mean, I was really not happy. I mean, I've never been a big fan of the government. But what they made out of this thing is just beyond ridiculous. So it was clear to me now that I mean, you know, I am out of a need to be digital 100% legally independent of any government regulation whatsoever. I mean, you know, of course it can still switch up the internet somehow, but truth told, you know, at this stage in my life, I mean, I just turned 58. I started from scratch a couple of times, so that's fine. But it's got to be the last time you know, I mean, I'm like, I don't want to go through that again. 

Dave: Yeah. So how did you find us? How did you run into legendary and what happened from there? 

Joachim: Well, I started searching social media. And I wasn't TikTok. I mean, really, I went on TikTok because I was bored. You know, I just wanted to get entertained a little bit. But at the same time, you know, I was looking for digital stuff. And then I came across the channel of just Jessica SEO and I, you know, I followed the link and I saw your video, so it was a no brainer. I mean, I didn't. I didn't think twice about buying the 15 Day Challenge. I mean, that was sort of, I mean, come on for seven bucks. I mean, it's like, you know, what, what could possibly go wrong? And literally on the second day, I was like, okay, okay. Finally, I met the right guy. I mean, I was just close, you know, there was like, I don't You didn't have to talk much to me. It was more like, okay, how can I figure out the financing? But, you know, I was just moving around a little bit and stuff like that. It just, I knew that's it, you know, and, well, I never looked back, so I haven't done anything else. Ever since.

Dave: Wow. And when was that?

Joachim: It was, I believe 15th When I started the 15 Day Challenge. Yeah, actually today is kind of a special day for me because I just launched my first own product.

Dave: Wow. Very good. Awesome. What is that? Is that a course or a consulting offer? What is it? 

Joachim: Well, actually, I can tell you about that part that's in the plans, but actually, you know, having been, I'm still in the position where finances are pretty tight. So I had to do quite some juggling to pay the blueprints. Even though for me, it was like no question. I got to have them. It was like, Okay, I need these blueprints. So I go to move or whatever it takes to get them. In fact, the matter has already made the money back. So it's like, you know, it's really a no brainer, but what really annoyed me was the high cost for the funnels, like click funnels, like if you're a total newbie, it's like, oh my god, you need the funnel. You need the autoresponder and you need this and that and all this little stuff. It's kind of adding up, you know, especially when you're like, you don't know what you're doing. So I decided I'm going to create a funnel system with WordPress. So and that's to a fifth of the cost. Of Click Funnels. So we're in what sort of a plugin that goes with WordPress.

Joachim: Yeah, there are various plugins and I mean, I used a Weber so that I mean, you still need an autoresponder.

Dave: Yeah, I mean, a Weber has landing pages, get responses has landing pages. I first started out with WordPress using an Optimized Press landing page builder. There's all kinds of different tools. I mean, all you have to do is, you know, go out and do a little bit of research. We recommend Clickfunnels because it's just plug and play and it'll allow you to build your funnels and then sell your products and kind of do all that stuff. But, you know, it's like, it's like, you know, these tools are becoming a dime a dozen out here now, and yeah, that's right. You know what I mean? They're becoming a commodity in a sense, they're, they're, you know, there are so many of them. Just like Brian Geisler says opt in monster. I mean, there's, there's, there's tons of them, you know, and then Tammy says Clickfunnels makes it easy. You know, it's all about perspective. You know, every business you're gonna have your tools that you got to pay for, and quite frankly, I think compared to everything else out there, there's not that many tools that you need to buy, but, you know, to somebody who's brand new Sure, it can feel like you know what else do I need but but so you've you've you bought the blueprint, change your feedback your you say you've not done anything else since then it sounds like you've found your groove.

Joachim: I definitely. I definitely have, I mean, it's like, to me, that's I mean, honestly, what I mean I get asked this question a lot on social media these days. You know, should I buy the blueprints? i It's expensive. Are they so pushy and this and that and I'm like, relax. Can I tell you exactly why you should actually buy them. And that's the, from what I can tell, the one thing that makes all the difference. I mean, to me personally, these Thursday's zoom calls are the most important ones like, I mean, literally when I started the 15 day challenge, I set up my TikTok account. So I was like okay, I'm gonna get going, you know, videos did. And I mean, literally, nothing happened. I mean, I don't know how many videos I posted, 20? 30? And I had, like, 200 followers or something like that. I mean, it's pathetic, like nothing happened. And I was really getting concerned about this because I'm, I mean, patience isn't my greatest virtue. Persistence. Yes. But keep going on the same thing and nothing changes. I'm going no, no, no, no, no, that that cannot be, you know, if I continue with this in this speed, I'm going to be 1000 followers in a year or so you know, so there had to be some change something that changes something and exactly at that point, Matt made that video, that training that Tiktok training and literally on Thursday I made two videos miniverse about these How to videos so that you actually you know, attract interest. And I posted these two videos on Friday night. By Sunday I had 5,000 followers. I mean, it was incredible. I mean, it was just unbelievable. So and, you know, now I have over a million views and 15,000 followers. I mean, there are people that are smashing my production by 1000 But you know for me, it was not so important to now go brutally far. Because I can count the different problems because I'm sitting in Germany. Yeah. And I mean, I spent at least three or four weeks trying to trick the algorithm, you know, getting a US SIM card and I mean, I tried every trick to pretend that I'm in the US to get the US guys because I have 90% people from Germany, right? And what my one product so far was Legendary. Which is all in English. So that's quite a barrier, you know, because Germans speak a bit of English but right, doing a massive course like this is a whole different ball game, you know? 

Dave: So, yeah, so but you persisted on and, but I want to go back to a second ago, just talking about that live training that you mentioned on Thursday, you know, one of the things that I am known for, I think, and I I want to continue to be known for this is is being brutally honest about the industry and about how how most companies in gurus operate in this industry. So we know, because I want to make sure that we never become that and I want to call it out so people because I don't care if people don't buy from us doesn't, it's not going to make Sakana make or break my lifestyle or anything else. But oftentimes, people want to venture out, they want to see other things they want to see if the grass is greener on the other side. And what often and I don't have a problem with that, because I understand that's a human tendency. And what happens is, is somebody will buy a course or training from, you know, some company and then they'll have a outside trainer come in who's a good communicator who's a great, he's a great salesperson, because oftentimes, when you buy, you know, even a high ticket training, it's an opportunity to sell a customer something else. Right. And of course, one of the things that's unique about legendary here and I can't take credit for this, it just happens to work like this is that we actually have a chief marketing officer who's actually a fantastic trainer as well. So he's not only you know, he's not only running marketing campaigns on a daily basis, we have TikTok channels that we're testing things on, and we actually get to come over and share those exact things. Same with Drew, we have an in house marketing coach here with Drew, and he's working with ClickFunnels and AWeber and these things every single day. And so and then me, you know, I've been doing this for over a decade. And, look, I'm here every day doing consistent content, syndicating it out to podcasts, you know repurposing it to different channels. And you know, there's an old saying, I don't know if you say this in Germany, but we eat what we eat our own cooking, right? So, you know, there's a lot of restaurants who wouldn't need what they're serving, right? But we're practicing the model that we teach, you know, we're not and there's a lot of contradictions on the internet. Right now. There's a lot of people who are selling courses about doing drop shipping. Now they're not doing drop shipping themselves, but they're selling the course which is what we teach selling information, right? There's a course on dropshipping they're not really doing a whole lot of Amazon but they're selling the course on how to do Amazon FBA and all these things. Why? Because selling information is and always will be the highest profitable. Business model on the internet, because there's no manufacturing production shipping, holding cost, and there's very little overhead that you need in Joachim, you just mentioned that, you know, moving up from affiliate marketing to having your own course and or coaching program and even doing your own event you know well, there's also an you know, you can stay an affiliate for as long as you want. You know, we've got high earning affiliates in our community who that's all they do. Or you could step up to selling your own course or as you said, zoom. Again, I say this all the time. One of my favorite hybrid models these days is simply selling a one day workshop where you deliver it live, you sell it all month, or you sell it for two weeks and then you deliver it live similar to what we do with a decade and a day training that comes with the blueprints. There's so many options, and it requires no overhead, no shipping, no manufacturing. You don't have to worry about it getting stuck in a barge off the coast of California or off the coast of Germany or wherever. Because as soon as you buy it, instantly it's delivered to you. And I made it. I spent the time, not the money. I spent the time making the course or setting up the marketing campaign and I gotta sell it over and over and over and over again. Joachim, I don't know if you've seen a lot in your 58 years but to me, I've never seen a business model and I've been doing this for over a decade. I've never seen a business model that's better than this and that smarter than this. Have you?

Joachim: Honestly, that's like I mean, really my hat is off to you the way you created this because as I said in 2017 I spent quite some time with various people. I don't want to badmouth anybody but yeah, like known gurus.

Dave: I call them the gurus and the goblins. You spend some time and money with some of the gurus and the goblins out there. Right exactly right. They sit on top of the mountain and never get down and talk to their customers or clients. They never do a live stream but they're, they're considered experts. Right?

Joachim: Exactly. Exactly. So I mean, you know, the definition of expert is the guy who screams the loudest and you know, that's something you know, we Germans are anyway not really going for that. It's just we have a different need. And that's one of the things that I'm running into. No matter what I promote, you know, legendary or otherwise. But the simple truth is, and that's what I felt from that. On that second day of the challenge. I I just I don't know, I looked at you the way you operate and you talk and what you do, and it wasn't oh my god, look at me, I'm the greatest and you know, I'm the coolest and I'm the smartest No, you just actually said what's, you know, what's important, you know, and and that that's to me, I mean, honestly, that one, that one zoom call from Matt. Okay, that one zoom call was more worth to me then the two and a half $1,000 I paid for the blueprints because it made that money right back. I mean, that one you know, little training. And I mean, that's one of 200 videos I mean, I haven't even talked, haven't even got into the blueprints for real. Because it's just so much to learn and so much to do and, you know, but these zoom calls every week they give because it's, I mean, obviously the social media scene out there is changing every day by the minute. I mean, literally, the training you did in January is today pretty much obsolete already. If you look at TikTok, you know. I mean, they're, they're constantly changing everything, because obviously, they're competing in an arena between themselves. So the rules are constantly changing. And that's of course, the problem. And if you then borrow the course I mean, I actually started last year during the lockdown. I started a Facebook ads training course. And you know, the guy calls himself the Facebook, ad ninja and all that and I'm sure he's successful. Obviously, if you have a team of people, and you're on the market, you're going to make a ton of money. But for a newbie, his course was two years old. You know, it was completely useless because the software had changed so dramatically nothing matched anymore with what he was talking about. So what's the point? You know, I mean, you updated the blueprints during the lockdown I mean, you can hear it in the videos. Each video he talks about you talk about the lockdown and COVID and all that shit. So you know, this isn't the five year old. You know, five years ago, you know, you worked a little bit and now you're sitting in the Bahamas and drinking my tires. You know, you can see, you know, you're there. You guys are like what you said, you know, you're you're eating what you're cooking, and I really liked that and I'm still I keep telling all the guys you know, I don't know so much money and I'm like, This isn't how much money. This is. I mean, affiliate marketing or digital marketing, no matter what you call it. That's the business model of the future. I'm completely convinced. I mean, no matter how much everybody is, me and ying yang Yeah, but that will be the future. I mean, in the end to me, like every company on the planet will eventually have their own affiliate program because it's actually brilliant when you think about it.

I mean, most of them do. Most of them do and don't even realize in Germany, it's

still very little. we're way behind you see, because they don't understand. I mean, obviously if you're, you have an army of people who do the marketing for you, you don't have to spend one dime on advertisement, nothing. It's a free advertisement. I mean, it's like if you're a big company, and you're not grasping that and starting your affiliate program, I think you're completely behind. It's like everybody is going yeah yeah yeah about NFT's and this and that. Well, if it would be so unimportant then Zuckerberg wouldn't put out when you just put it out. I mean, you know, it's like, this is the future, blockchain is the future. We may not like it. It doesn't matter if we like it. Better embrace it, and you know, win with it. And that's what I realized about affiliate marketing. And, I mean, I'm so thankful that you put up that program, because it's like, the minute I started, I dropped everything else. I was like, Okay, that's it. I don't need all the other distractions. You know, I was looking at what can I do? Like having lost my job twice in two years? I was really like, I mean, you get a little tense at that point, you know, so I didn't want to do the old stuff, like revamp that old business stuff, which is, you know, would just be desperate. So, now with this, I'm like, okay, boom, you know, I mean, it's been quite a tough cycle, because shit is a lot to learn. I mean, I did underestimate the amount I had to learn for sure. I mean, you know it 58 You're not that. I mean, I'm not a technology challenge per se, but I mean, my eight year old son is better with his iPhone than I am. I mean, with my thumbs. The first video I mean, my God. It was like, challenging you know? 

Dave: I mean, I'm 38. I just turned 38 The other day, and I feel that way too. And you know what, here's the dirty little secret. And I say this quite often that I'm not technically I mean, if you know the reason why I stream everyday just from my webcam, I've got this. I've got this microphone, but it literally is just set up directly into my computer in there's a little I don't even know what you would call it some sort of thing that it plugs into over there and there's some knobs and stuff, but I wouldn't dare go messing with those knobs because I don't I don't know how what they even do, you know, you know, syncing my iCloud calendar can be a challenge. I mean, sharing my Google Calendar with other people can be a challenge. But the thing about the blueprints in what I teach inside of the blueprints and I was actually just looking at them as you were talking, you know, there's, there's, there's portions of this, of this, of this content. That is that it is timeless in when you want and I designed this course to be exactly that. Right. So if you log in to the affiliate marketing business blueprint, you know, there's timeless material in here that if you understand this material, and I'm speaking to everybody here, you will never, ever want for money again, because you will know how to generate money. It won't be a mystery to you. And, you know, I explained the affiliate marketing business blueprint here, how it works, how the three phases starting out at the beginning work we have a decade in a day live workshop that you can attend as many times as you want, but where we get you right into the fire, you know, live and we sort of hold you hostage on a live coaching session right away, and then starting with number you know module number two, sitting on a goldmine you know, I actually go into talking about the history of direct response marketing. I go into talking about the legends, the copywriters, the gentlemen who were marketing back in the 50s and 60s, Eugene Swartz, all these people who were writing letters.

Joachim: I actually enjoyed that part quite a bit. I have to say, it was very interesting to actually learn about the history of these things. And like, I mean, I like that part to understand the bigger picture because, you know, I like to always look at the bigger thing.

Dave: Well, that's the blueprint. You're looking at the blueprint versus just figuring out how to swing a hammer and I think that what most people do is they just want to get in just give me the hammer and show me which nail to hit. And it's like, well, that's a minimum wage job. But if you know how to read the blueprint, you know how the game works. You know where the game came from and how it started. How is that because my point is, the principles that those guys used back in the 50’s 60’s 70’s and 80’s are the same principles that we use now. So even though some of the technology and down here in the Facebook funnel the TikTok funnel the YouTube funnel the Instagram funnel, you know, even though down in these sections, there might be small components of the sections that change in terms of algorithms. The fishing formula that I teach right here will never ever change. It will never change in the history of this industry in the history of direct response marketers and copywriters will never change, because it doesn't matter whether you're in the metaverse or whether you're on the internet, or even whether you're in a business offline in your marketing via direct mail, inviting people in in using those principles to close them. They will always be the same because they always have been the same and here's the big point that I want everybody to take away. Over the years, there's been platforms that have not only changed but TikTok emerged. It was a brand new platform. Quite frankly Instagram was not even around when I started. It was my MySpace and Facebook was where it was becoming cool to be and so then we all went over to Facebook. So Instagram, TikTok, all these other platforms have emerged in you know what? The same exact principles in terms of creating marketing material in terms of writing or filming an ad and that ad would be considered a paid or free ad, right? Even if we're uploading a video to TikTok I still consider that an ad, right? It's a value driven ad, but it is an ad because you are asking for them to do something at the end. The principles across that timeline of all those different platforms have always stayed the same. It's just true all the nuances of the platform of understanding how to use the platform, but you can't go and put a shitty ad on TikTok if it works. You cannot do it. You cannot do it.

Joachim: Right. But you know, that was actually my biggest problem. I was battering my head against the last couple of years, and only through the constant repetition like on the blueprints, but especially from these zoom calls. I finally, I mean, you know, I'm a bit trained in PR and marketing and sales. So I always, I mean, I was doing well. You know, I was having six figure businesses and I'm talking profit, not turnover, but you know, with the old ad type style, you know, like direct marketing, like distributing flyers, and now this value driven thing. I gotta tell you, that was I mean, I had to completely change my whole outlook because I was just like, not getting it. You know? How does this work? How was it supposed to work? I mean, if you don't have life communication, I don't think you will ever get it. Because only in a life communication somebody goes yeah, I understand. That's what you like to do. But this is not good because of this exact thing. And then you go online and you see a video and he says, Yeah, you see this is a mistake. And then you go ahhhh. I would never get that from a mere video that was recorded by somebody just do what I say. If you don't understand it, you will never get it.

Dave: Yeah, I think I think we undervalue the power of getting feedback and live coaching, and the combination the combination of watching videos or going through a course, combined with live feedback and conversation about real world situations, even if it's not yours, you can still relate to it because you still have the same questions. And then you combine that with community. You combine that with all of the folks that we have within this community. We're having conversations every day. There's people on here who are going to be learning from this interview for months and years to come. So you combine everything that we have here in folks, this is what I think Joel Kim and I would really want you to know is that if you want to succeed if you really want to make you know, 2022 Your biggest year ever. And I say you know I'm saying this a little bit biased, but I'm also saying this because I've seen everything in the industry. There is no better time. In place to do it. It's just not true.

Joachim: I actually would like to add one more thing which actually impressed me a lot personally because I've valued that kind of thing a lot. Because when I made my first commission, you actually sent me a quick video. And, I mean, honestly, I find that quite extraordinary because if the CEO of a company was, you know, making so many millions, I mean, obviously your day is probably a lot less fun these days when you were purely a marketer, I could imagine because at that level when they all were all kinds of dry things, but I know how busy you probably are and you know taking the timer and recording a quick video I thought that was really, really really special. I mean, you know, it was really like, Wow, these guys care. I'm not just a number. I'm not just one of 100,000 affiliates. No, no, I actually care and that to me, is like that's the biggest value that I'm actually looking for anywhere. And I hate to be just a number. I think everybody does.

Dave: Well, my friend, thank you for your time today. Thank you for your story. Thank you for your you know your wonderful feedback, and I know that you're a man who is probably, you know, not easy to impress and you know, you're an intelligent guy, you're probably highly critical and you expect a lot out of yourself and you expect a lot out of others, especially that you invest money with. So I'm glad that we've been able to deliver for you so far. I'm glad that you've been able to also take this and run and have success and I just I'm going to be excited to watch your journey here over the next few months and if you would, please come back and keep us posted here in a few months and let us know where you're at.

Joachim: I'm certainly looking forward to that. I have a personal goal and that is one day I want to get that Rolex from you.

Dave: I'd be happy to put it on your wrist my friend. All right, well Joachim, thank you again, man. And, you know, happy end of the year. Happy holidays to you and your loved ones and we'll talk to you soon, buddy.

Joachim: Thank you so much for having me.

Dave: All right, take care. Bye bye. Okay, bye bye. Alright my friends. Well, here we sit here in November. What is it? November 26. Okay, it is so close to the end of the year and there will be so many so many folks who set them out so who set themselves up, you know, for a powerful 2022 You have everything here. At least I think you do. I think you do. Right? That you need to be able to do that. So stay plugged in. Let's rock it. We'll be back here for another episode on Monday live and my friends. Get out of here. Have a great Friday, have a Legendary weekend and we'll see you back here Monday. Peace.

Below is the transcription for this episode:

Dave: Hey, what's going on my friends? Happy Thanksgiving. giving you this session today in pre recorded fashion is we actually did pre record this but I want to point out that that's the power of the internet. That is the power of the internet. As you're watching this right now, who knows, maybe I slept in today. Maybe I'm in my backyard playing with my kiddos. Who knows, I live in Florida. Maybe I jumped in the pool. But the power of this online marketing thing we do is that you can have 1000’s, 10’s of 1000’s. Hundreds, millions of people watching your videos and content buying from you doing all sorts of business with you, even if you're not currently present and or live within their in person. So just a thought to think about as I bring on our guests for this show, I believe all the way from Massachusetts. Dana, what's going on? Good morning. Massachusetts. Am I right?

Dana: Yeah, we're from Massachusetts. Yeah, Boston. Okay.

Dave: Oh, wow, Boston. Awesome. This is one city that embarrassingly I have not been to yet I've been all over the country. So gotta come visit. Yo they're nice. Nice. Nice. So tell us how you found Legendary what? What brought you here, what led you here? And, you know, give us that nutshell backstory. So we can learn a little bit more about you.

Dana: So what brought me to Legendary is, you know, obviously, the pandemic I'm sure you know, everyone's been saying that pandemic and the online space and I started looking for ways to make money online and I bought into other courses and things that just just didn't work out. And I was getting really frustrated. I had mentors that advised me to, you know, start eBay stores to help pay for ads. It just didn't feel right so I just happened upon tick tock. I've never even had a tick tock before in my life. But someone told me to check it out. And then I happened upon someone that we all know, Calvin Hill. I jumped in on one of his lives and the information that he gave was just amazing. And I just I went immediately all in on Legendary, so

Dave: Nice, nice. Yeah, he's a cool dude and super smart and has a great ability to be able to make you know complicated ideas. Really simple. We love Calvin so much. So what has your experience been? If I'm not mistaken, you're an educator. Administrator. Is that what your career is? And has been up until this point? 

Dana: Yes. 

Dave: You have a lot to live up to. I kind of feel intimidated.

Dana: Certainly not all that. So I started my background in special education. You know, I primarily work with kids who have, you know, autism, developmental delays, those kinds of things. I moved up the ladder, you know, doing all the things you're supposed to do, went to college a couple of times, got different degrees and, and then eventually advanced myself to become an administrator. So now I oversee classrooms and supervise teachers and really just help to design programs. public school, but I'm the administrator. Yeah, so that's what I do, that's my nine to five. 

Dave: Okay. So, what has your experience been like with going through this education, this experience and learning something that's not offline really at all except when we meet for events, but it's completely online?

Dana: Honestly, it's a whole world. It was really extremely challenging because I had no I didn't. I never even heard of digital marketing. I didn't even know what affiliate marketing is. You know, less. I saw little, you know, things about it here and there, but I didn't know it just seemed like a whole nother world. And as I started to really dive in and learn it was just like, it felt like I was getting a doctoral degree and a whole other avenue and it was tough in the beginning, but I think because I made it. I made it more complicated than it needed to be. To see if that makes sense. What I'm saying is we made it way more complicated than it needed to be. I made it way more complicated. And when I decided to really just break it down, take it step by step and really like to sort of keep myself on track. It just became natural. Really, it didn't, it became natural at once I got past my, you know, confidence of just hitting records, getting the content out there. And rather than kind of speaking to the camera, just like talk to people just just get on a line, talk to people and the rest will really just flow. And what I didn't learn or didn't know, honestly, I learned it as it came up, if that makes sense. Like I took the information that I needed to know like in that week, that month, and that's all I focused on, and then as it started to evolve then I had to dive in on other aspects and that's really what made it so much easier for me.

Dave: Well, I love that and as somebody who designs education programs, if my lord my friends, if you can't take it from her I mean that's how she's done it then what more can we say? I mean, I think I think when you go into something new people have a tendency to go through the entire thing. And I've even seen these comments. Well, I've binge watched every video and now I'm confused and overwhelmed and that makes sense. This is not a Netflix series. You know, this is not something that you can passively just sit back and just, you know, almost go into a trance like when we watch videos, movies, entertainment, we're in a trance state so we're not in an active state. We're not even retaining information. You know, we're just passively relaxing. And we might remember a scene or two or how funny the movie was, but we're not going to remember the details and, and so a lot of what you just said about taking it step by step implementing one thing, you know, getting that kind of down. And really, I think the other thing is giving yourself a break and realizing that you don't need to know it all in. If you're starting out as an affiliate marketer. It's actually better if you're not an expert, because you're just recommending products you are not in the guru seat. You are not the expert, you are simply talking about things, dropping small gems of value, but ultimately you're recommending products in solutions. And I do think that oftentimes affiliate marketers overlook that and try it too hard and put too much pressure on themselves to be the expert. Does that resonate with you?

Dana: That's absolutely correct. It becomes like this. This is like nine to five thinking versus an entrepreneurial mindset because a nine to fiver goes into it. Well, give me all the information and training so I can get to work right and that's where I can do my job. what I need to versus like you said just really taking it slow taking your time and the thing is I think I started to see the biggest growth in my channel and things when I just started resonating with people not trying to be the Know It All right, because I don't I didn't know what I didn't know what I was just

doing. 

Dave: And you know what, you know, I don't either isn't it, isn't it? So it's so nice for me to say that because now I don't have to have all the answers for you, even as my client because ultimately, I'm in the trenches with you. I'm doing content every day. I'm just my job as an educator building courses in doing coaching is to pave a road and then set up opportunities for you really to figure out what makes the most sense for you while giving you boundaries. Like hey, here's the field let's play. Oh you did you that's how that play went well let's talk about it didn't go well. Did it go bad? Or you want my opinion, my feedback, like even the guru doesn't need to know everything and I think you probably know that or have experienced with some of the best teachers that you've seen, probably have that same approach. They're not waving a finger at the front of the classroom. They're sitting down beside the child and saying, Well, what do you think?

Dana: Yep, that's exactly right. Yeah. And that's what really resonates, you know, and it takes a lot of the pressure off of you as a beginner, you know, when you're just taking it step by step, and realizing you're not supposed to have all the answers, man, you're just supposed to get out there. Share the opportunity and more importantly, more importantly, share your own story, right when people see themselves and I, the more that I learned, you know what Dana? is just trying to be whatever, just share your story. Share yourself and let people see themselves in you. Right and your journey and that's when it just everything clicked and changed. And then I was able to just hit records, just relax and have fun. 

Dave: Have fun like you do on Facetime with friends. I mean, really, it's, it's simple. Well, I put your TikTok handle up there. And you have grown your TikTok channel to over 200,000 followers. Yes, folks. I did say 200,000 followers. Congratulations.

Dana: Thank you. 

Dave: How does that feel to have gone from watching somebody who's you know you're you're impressed by and he is impressive to now knowing that people are likely watching you feeling the same way.

Dana: Yeah, it's some days still when I go into my tick tock channel. I still can't believe it. But it's, you know, like I said, I think it's just one of those things where I just stopped getting out of my own way and just tried to tell my story and just stay focused on helping people truly just stay focused on helping people, giving them value, giving them information. And I think that's just where the channel really just took off and go up and I just I just doubled down on that right rather than trying to stay on trend or virality or views just kept getting out there and giving my message and helping people and you know, there were some days I woke up and I would literally see, like the follower count. Jumping. Wow, that's it's it's a blessing. It's an honor truly, you know, many people really believe in what you have to try to help them improve their lives. It's really an honor.

Dave: Yeah, I feel the same way. I feel the same way not coming from an education career as an educator and as somebody who is you know, if I think of what is the most opposite on the spectrum, from sales and marketing, it would probably be a teacher. Or somebody in the education profession. So how have you blended in and gotten comfortable with making recommendations in giving calls to action and being I would assume direct and clear after you deliver value or tell whatever story then you know, there is a time when every great marketer must ask for something or give a call to action? How have you navigated that?

Dana: So while I was teaching, you know, like most teachers do, they either have another job during the summer or they look for multiple streams of income and there was a time where I was really into network marketing. You know, I had worked with a couple a couple of different companies, you know, I would do the home parties, I would, you know, bring all the stuff and, and so I was kind of used to having sort of that call to action at the end in terms of you know, an exchange of value, if that makes sense. But what I tried to stay focused on is again, the story in the message, so the call to action was really blended in with the actual message. And I also, you know, tried not to, you know, stay focused on selling, you know, just giving people what they need to hear, giving them the next step. And really that was it. The call to action is just the next step, either like and follow or you know, what have you but it wasn't really about trying to sell them it was just next steps of giving them more information. And so that just became really natural and easy for me to do. 

Dave: Yeah, got it. I'm reading what you wrote here to us that most affiliates have no clear understanding of what to post and how to post to gain momentum and ultimately sell whatever it is that they're selling. Now maybe they're an affiliate for legendary and they're selling our products. Maybe they're an affiliate for some other company or in some other niche. Talk to us about how you have developed a content strategy, and some helpful tips that would help you know our community and folks in our community get more clear and be more effective.

Dana: So the first thing I would say is they need to be very clear on who they're speaking to. Right so they need to know you know, just because they're an affiliate like you said for legendary what have you they need to be very clear on who their target customer is and who they're speaking to. And then know the pain points and problems of the person that they're trying to speak to. And so I built my content strategy, there's really, you know, six main problems that I'm trying to solve within my content. And I rotate through that week after week after week. Dave: So would you give us an example of what one or two of those problems are that's powerful.

Dana: So one or two of the problems are, you know, my target customers are really moms and nine to fivers who are trying to build multiple streams of income but just have very little time. So they want to make more money. They're just beat and done at the end of the day. And so I stay on message with trying to show them how they can accomplish their goals in a little time and work efficiently to actually derive extra streams of income, right? So I just stay on message with the problem.

Dave: And I Interrupted you. I'm so sorry. I just want but I wish you would continue with your flow of thoughts from the original question because I felt badly interrupted. I wanted an example. But please continue telling us kind of how you approach the way you solve, one is Get clear. Step two that you said is you made a list of problems that your target customer has if you rotate your content to address those problems? 

Dana: Yes, yeah. And so that's what I do. I plan it out by the week so that the problems basically stay the same, but my content strategy is by the week, and so I rotate through the problem. So I'm basically not saying the same message, same story, same call to action, because you know that people get sick of hearing that especially after they're following you, they already heard you say that message. But if you continue to kind of rotate through lack of time, lack of money, how to get started, first steps in starting and tools, right, those are really my pillars, and I just rotate through that. And I try to make sure that my content is sort of evolving as my audience evolves. That's the other thing is you're not just I don't just represent defaults right? And so I sprinkle a little bit of you know, someone who is just being made aware of affiliate marketing or digital marketing and then someone who's gotten started and then someone who's now kind of in the trenches and stuck, right, so that's what I rotate through and then you know, obviously you got to sprinkle in staying on trend with TikTok, right. Hashtags and sounds and that's really the core strategy that led me to, you know, lower my channel as quickly as I was able to do.

Dave: What you're saying, that is what helped you to blow up your channel the way that you have? 

Dana: Yes

Dave: Can you say more about that?

Dana: So you know, with TikTok, it's all about trends, right? TikTok is all about, you know, keeping with what keeps people on the platform. And so from week to week, I started rotating and identifying what was hitting what was not only hitting for my audience and resonating with them, but what was also resonating with the algorithm. At the end of the day, you know, there's two people that you got to please you got to please your target customer and you got to please the algorithm. And so looking at you know, what's trending in terms of the hot sounds that were coming up on the for you page, and I would jump on those, and then also what was just trending with regards to you know, hashtags and things of that nature and maximizing on that as well. And then the last thing is always looking at the watch time and the duration of the videos that I would post so what I found was when you can really find the sweet spot, right between content that resonates and then keeping the algorithm happy. And once you once I found that once I hit that I just stayed on message and I just doubled down on it, and that's how I was able to really kind of move so quickly through legendary as well as resonating with my ideal audience.

Dave: Well, that's really, really powerful information. I wanted to go back to something that you said that reminded me of a concept that was originally kind of clarified or whatever created by Eugene Swartz. Can you see that again? Yeah, so you were talking about speaking to people and evolving your content. So speaking to people at different levels, and this concept that Eugene Swartz kind of coined, will in his book, breakthrough advertising, which is like one of the best marketing books of all time. And the reason is, is because of things like this. There's five stages for all of our customers. The first is they're completely unaware of anything, and they need to be educated, demonstrated and entertained. Some are problem aware, so they're aware for example, if we take, like, people who can potentially be our target customers, or your target customers, if you're promoting Legendary, for example, that the next stage would be problem aware. So they're aware that they don't have enough time, aware that they don't have enough money, but they don't know how to. I don't know what to do about it. Right. content in the marketing that would work best with them would be to stress those pains. Right? Yeah. Push those buttons that you have arranged struggling with time so they can go yes, I am. And then the next is solution aware. So they are aware that it's kind of like somebody who wants to lose weight. They're probably not about and they're also aware that there are solutions, okay, there's diets, there's gym, there's exercises. And for these people, you want to prove that your product, your gym, your diet is the right size. These are people that are already somewhat aware of affiliate marketing and have heard it from other people. And then there's people who are, you know, the last two are your solution aware and most aware, which are people who are already even familiar with your company with the product that you're promoting and stuff like this. So I almost feel like those last two like it's like it's like you can really boil this down to like kind of three stages like it's like the unaware and problem aware, when you really just need to stress and press pains. They're solution aware, where they're familiar with affiliate marketing. And then there's kind of the people who are already heard of whatever product or company you're promoting. But if you're looking to be able to model what Dana's talking about, and I think it's so important that you do this, because in each one of your audiences, there's going to be people's people who are in all of these stages. And if you're only and always talking about just problems, like hey, are you looking you're struggling with time? Are you struggling for money? Well, let me talk to you about affiliate marketing. And if they already know about it, then you're probably not going to resonate the most with them. Right. It's it's about I love your I love how you're planning your content by rotating those those six main problems you say that your target customer has, as well as rotating content for those people who are unaware, then who are solution aware and then who are most aware of who maybe they've heard you talking about a specific product, it's really spot on. And hopefully this was sort of helpful with what you were already saying for those who are watching. Yeah, so awesome.

Dana: Yeah, that's absolutely it, and I think even more so now, you know, for the audience who's watching is, you know, the algorithm has, I'm gonna say slowed down a little bit, right. Since the holidays are coming into play. You're not hitting the for you page. If you're on TikTok as much as you were. So the audience is half the people that you're following that are following you right now. Right now. It's about community building. It's about nurturing. It's about educating truly right. And bringing them through those stages, because most, most often is the videos that you're posting, aren't jumping out to new audiences and staying within your community first. And so people really need to be aware of that as they're creating content so that they continue to stay on message and more importantly, give value. So I love that you just put that presentation up. Because people really need to, I would say, start to learn that you know, as much as possible and really be as strong as they can and understand that process of how to take their ideal target customer through that journey to really be helpful in order for the content to resonate. Dave: What I just did by kind of showing that graphic like what we're doing, a lot of times people are watching us deliver value and then they're like, I wonder how I should deliver value. Well, we're doing it right now. So each of these little concepts and points that we're talking about could be a 60 second TikTok could be a three minute Instagram post could be a five minute YouTube video, right? You could expand on a little bit. Me, just as you were talking, I Googled Eugene sorts breakthrough advertising five levels of awareness, right. And I grabbed that and I snapped and I screenshotted it and I pulled it up on my computer like that fast. I didn't just not have all of these things. That I'm like, the magical David Copperfield where I'm like, Oh, you're talking about this. Are you talking about it? Like that's not like behind the scenes because I have evolved my learning and reading and studying. I know so I can go grab it. But you know what, if you're watching this, you could sound just as cool as I just did before you knew that I just went and Google that and screenshots like, do you know what it looked like behind the scenes? You can look just as cool as I just looked by just going and doing that and screenshotting yourself. And then talking about that to your audience. It's like it's not that hard to live out all you when you realize that if you're still watching 24 minutes, and it's because you're getting value, so how can you use the things that are being modeled for you that I'm modeling for folks every five days? A week that you're modeling for your 200 Plus 1000 followers every single day? Right? We overcomplicate it, don't we do that? We overcomplicate it, right and that's why I like to talk about the ugly behind the scenes and be transparent with people because I want you to know that no one knows. You got to give yourself permission. And I've already given you permission, but when you finally give yourself permission to just go into the kitchen I have I can be a much better cook. Because when I go into the kitchen, I think I have to be perfect and I have to read the recipe. And all this kind of stuff. But you know what, and I don't know how you are in the kitchen, Dana but the best chefs and cooks and the people in my family they go and sprinkle a little bit and a little bit of that, you know?

Dana: And that's exactly what it is with regards to creating the content. Like I was saying when we first started the conversation is Don't overthink it get out of your own way. You know and I love it again that you put the presentation up because you know as if you decide to sell Legendary whatever it is and affiliate marketer you have to remember where you were when you first started right? You were going through all of those phases or I was going through all those phases. So when I step back and really look at problems that I'm trying to solve, that's your job as you're just having conversations with people to help them solve their problems. It's literally kind of that simple. help people solve their problems and have a simple conversation. Don't worry about trying to sell, we're trying to convince or be perfect. Just have a conversation.

Dave: Yeah, this was a perfectly imperfect conversation and delivery of value today. Thank you for your time, Happy Holidays to you and your family. And thank you for sharing this time and in sharing with our audience. And please come back and keep us posted on your journey and help me to deliver more value to our community as you did today.

Dana: Thank you so much. It was an honor. Thanks for having me. Happy Holidays to you too.

Dave: Alright, see you later. Alright, my friends go and give Dana a follow on TikTok and her Instagram. It's right there on the screen. If you're listening to this, maybe on a podcast @makemoneywithDanaD. Let me tell you something. If you can take learning tips from a woman a professional educator in person who designs education programs that boy it's time we all got to hang it up. Okay. She laid out some beautiful, beautiful tips that are worth a realist and and just a real Listen, but to implement have a wonderful holiday Thanksgiving. I'm grateful for you. I'm grateful for our community what we have here. It's changing lives, but it's changing lives because you are deciding to show up and change your life and that's why it's changing lives. It's not just because of us or because here is because you are right legendary in you are locking arms to transform your life for the better and this next year. You know this holiday season in 22. Can be will be should be your best year ever. And we're going to support you every step of the way. Alright, peace. Have a great dinner. Eat a lot. No, don't listen to people who say Don't eat too much. Eat a lot. All right. Enjoy yourself. Enjoy family. Enjoy friends. And we'll see you back here. Tomorrow for another episode.

Below is the transcription for this episode:

Matt:  It's Wednesday, November 24. We're live. I just got my text message here. There we go. And if you are just tuning in with us, let us know in the comments. Where are you tuning in from? We've got an awesome guest as always we go live every Monday through Friday. Rory doing well to see you in here. I'm not sure how to pronounce this. Vernon, Lacey. I think I got that right. What's up Good morning. Let us know where you're tuning in from. We find out every single Monday through Friday at 10am Eastern and we do these live. When I literally got into the room and was like a drone let's go live and then I had to fix my hair a little bit. And then we're here. So we've got a great show planned for you today. We'll be here again tomorrow. We have an episode for you tomorrow as well. On Thanksgiving morning. We know all of you are just chillin sitting around sitting around the TV doing nothing. So let's bring in our guests for the day. Joerome, what's happening? How’s it going? 

Jerome: Good. 

Matt: So you're up in New York, right? 

Jerome: Yeah.

Matt: Okay, cool. Right on what part? 

Jerome: Actually in New York City. 

Matt: What part of New York City? 

Jerome: The Bronx. 

Matt: Cool. All right. Tell us a little bit about you're working as a mechanic. You've got lots of things. I mean, you work a lot. 

Jerome: Yes. 60 to 70 hours a week. 

Matt: You work a lot and tell us a little bit about that. And what led you to looking online for something like Legendary and what was that journey like? 

Jerome: Alright, well, I work in a plant University. So we essentially provide all the heating and cooling for the entire group. Okay. And then what got me started looking to make money online was like a few years ago, I was promised the promotion and the promotion ever came through. So I was just like, really upset and hurt by it because you know, like, I really believe them. And then like I told myself that I don't want to rely on somebody else's words, like the future. So I figured out how to start my online journey and find a way to make my own money without having to rely on somebody else's promises. 

Matt: Dang that’s deep. So man, I hate that man, I'm such an upward person that like I've had that happen. Not exactly promised a promotion. But you know, in my life, I've had similar things like that where it's like, it's yeah, for me, it wasn't as much in like, in your case, getting a promise or promotion. Mine was more like there was just no more upward motion. It was just like, that's just what it was. Which sucked. So and it led me out of jobs that you know, I think a lot of other people could have been happy or satisfied with you know, it just wasn't gonna be that thing. So you started looking online and I was like, I was kind of taking a look back and I was just kind of like, check out what you've been up to and everything. So when did you find Legendary and how did you stumble upon us like how did you find us? 

Jerome: Basically, I honestly found Legendary a few years ago. I struggled with the whole like, affiliate marketing side. It's all like, this isn't for me. And then I came back to it, like two months ago. And then I saw your training about tick tock and I was like, Oh, let me give it a shot. Okay. And then it just started working for me. 

Matt: Wow. Interesting. So you found us like two you said two years ago? 

Jerome: Yeah. Like when I first started looking to make money online. 

Matt: That's crazy, man. So yeah, we probably bought our training, maybe hit the challenge or something. And what like, what recently was it the whole like getting promised or promotion thing? Or what recently sparked you to kind of just come back and log in? 

Jerome: I was either on TikTok or YouTube and I saw somebody tweet it and I was like you know what, let me give it another shot. Like what do I have to lose? And then I and then your training came on and I was like, Alright, TikTok is a new platform. It's really popular right now. What I have to lose, you know, it's a game to shoot. Yeah.

Matt: Wow. That's so crazy. I just, ah, man, such a powerful platform, but it is cool to see people who, you know, started back in 2019. And because a lot of times there's an interesting takeaway for me, at least, like in this industry, for us to do training. What we see is a lot of people come in, they start something and they never finish, right. And the short term like mentality there is to write those people off as losers or tire kickers or you know, whatever. And it's like, which a lot of people who are newer in this industry do. And then they'll say that about people, but over the last, I don't know, five to 10 years that I've been in this industry, I've had to learn and grow and evolve and it's because of stories like that. It's because of people who've started and it's just not the right time. And it's not right. Something doesn't click and that's okay. And I think that people too often jump to this, you know, oh, just you're just shiny object syndrome tire kicker. You know, and they jump into all of these assumptions about people. But the truth is, here you are two years later and making money with an online business. And if you just, I don't know, maybe you needed that time. Maybe you didn't. I don't know, who knows, but here you are. And I think for a lot of people, that's an inspirational story in that people need to give themselves permission to do this at their own speed in their own way at their own pace. Not be pushed or forced or you know what I'm saying? 

Jerome: Yeah, no, I totally get it. 

Matt: Do you feel like anything's different now versus two years ago? I'm not afraid to be on camera anymore. Like I would say, I changed things. Two years ago, you would have been terrified or yeah, like I didn't want to be on camera. I tried to do it like a blog. And like, that didn't work out for me. Then I was like, oh, American, try YouTube. And every time I tried to start with YouTube, like, just something was holding me back. And I guess I just grew as a person over those two years and I was like, You know what? I got to try it. This is some of my career. I enjoy my career, but it's not something that I want to do forever. Yeah. So if I can stop being afraid and try something like free me of it, then it's worth the risk. Oh, I love that. I love that. I do feel like you know, you said I'm not scared to be on camera anymore. Let's take that a layer deeper. Do you feel like something internally shifted and made you that way or what do you feel like happened?

Jerome: Honestly, I'm not really sure. Like, I started making a couple TikTok videos, and I would constantly go back and forth all I like. It's not perfect. It's not perfect. It's not perfect. And I realized, like, I've been going for weeks and I haven't posted anything because it's not perfect. Like nothing is going to be perfect. So I made a video. If I like 90% of it. I'll post it. Like I got to stop holding myself back. 

Matt: Yeah, so you've got 8,000-ish followers. And you? I mean, how did you do that? How did you manage 20,000 followers in a pretty short amount of time, right? You haven't been on TikTok that long? 

Jerome: Yeah, it's been about two months. But um, it's just a lot of posting, and I try to be consistent. I mean, sometimes I get caught up with work when I don't post for a while. But when I get a chance, I try to post at least two or three videos, or on my days off, I'll try to make maybe like nine or 12 drafts, and I try to post them throughout the day while I'm at work. Just keep going in the system. So really savvy. Yeah, that's a really savvy approach. I know lots of affiliates and affiliate marketers who will do that, or content creators though. And you'll know it because you'll see him in the same outfit in like five straight videos. But there's also this interesting strategy behind that too. Sometimes people will wear outfits like a tank top or a long sleeve like a certain color. And it's really interesting because a lot of times people will see it and they'll know or they'll have the same background right like a really bright color background or something like that. Not everybody but like there's this there's this affiliate marketer Sarah Ravel who she would do videos just in her living room, and she have always had the same camera angle and everything from her living room. So every time like You're like I know that living room. Feels a bit weird, right like inviting people into your living room, but it was just like, cheers just like in pjs or just like casual clothes and just like she would just come in and like make videos or whatever. She was actually our fastest ever to get to six figures doing that. Oh, yeah. Crazy to think you know that. It's insane to think so you saw my training on creating videos like are you talking about how to create how to style videos, how to style videos, and I also watched the 15 second leads training. 

Jerome: Yeah, good training. Yeah, but that was the one that got me started. 

Matt: Cool. Yeah, because that one is a bit more straightforward. Like here's exactly what to start doing. The crazy part about that. And a lot of people don't believe me but the crazy part about that is that whole idea and a lot of that strategy and everything that that training started. I mean, we started that training so long, like our community has been on TikTok for at least two years. And most other companies are just now discovering TikTok, which is crazy. And a lot of them still aren't even there. Right? It's like, yeah, you got to be on Facebook. You've got to be on Instagram, but I mean, the amount of growth that can happen for companies on TikTok, it's insane. So you could start creating some How To videos. I'm curious. Have you ever tried going live? 

Jerome: No, that's something I haven't tried yet, which is, I feel like that would be the next step to taking it to the next level because I follow along with some content creators on Tik Tok. And what you should do is like post a video and then go live right after and present helps with the algorithm and getting more people to see you. So that's something I got to try. 

Matt: Listen. I'm going to drop a huge golden nugget and a big part of my job and what I do at Legendary is I literally just observe, so I observe, I pull in lots and lots of lots of information. And then I try to figure out trends and patterns. So one of the trends and patterns that I found and by the way in our back office, I put in a new training underneath the original one about how to get started on tic toc. There's another one that focuses a little bit on how to go live so make sure to watch that. I just dropped it in there. But then if I go and look specifically at affiliates who have done massive amounts of sales in a fast amount of time, not just growth on Instagram, not on tick tock or Instagram for that matter, but also converting all those followers into purchases. They're people who are going live, right so Sarah was one of the fastest ever she would go live daily. Calvin Hill, I don't know if you've seen him on TikTok, man goes live all the time. And he's just out there ranting and raving about crypto and stocks and bear markets and all this stuff, getting in the sandbox and did you know this isn't financial advice? And it's good stuff, though. And but the big takeaway there is that, you know, what he does is he's really smart. He ties it back, right? He ties it all back and says hey, look, you got to be ready for a bear market. So what he says is you have to be ready for a bear market when the bear market comes, are you going to have money set aside? You can be ready because that's when people become rich. Do they invest in bear markets when the markets are down? That's when he should be buying. So he talks about all these trends, but what he's doing is he's tapping into what people are already thinking about right? So a lot of times people will go online and they'll just sit there and rant about affiliate marketing affiliate market, you know, like buy my course buy my course. But he spends an hour and a half talking about crypto and stocks and things that people are like, it's so viral in our culture, that people are just like they're ready to rock they're they're already pumped about this. They want to know about all these different things: tell me about XRP, tell me about sandbox, tell me about should I invest in Apple and all this stuff right and then he goes, You got to be, you gotta be able to invest in bear markets. Guess what you need to learn a side hustle so you can make some money. And you can do that online. Check this out. And then he points us to our training. This dude does so many sales. It's crazy. But he builds and builds and builds and he goes to live a lot. Same thing with Ian mccluer Ian is the entrepreneur guy on tick tock and he goes live for a couple hours daily for he calls it coffee time. And he just chats with people, levels with people and the amount of front end sales that come from that are nuts, mind boggling. And so all that as I identify these kinds of things, I have a couple of takeaways. One is you can get this fast growth and the sales will come in, but they will come in at a much more rapid rate. And I mean much more when somebody actually goes in and they go live and they go live regularly. It's a big thing. 

Jerome: Okay, that makes sense. I'll try to incorporate that. Yeah, I will. 

Matt: I mean, I feel like one thing that I would do is is maybe try to carve out to start 30 to 60 minutes and you got to commit to it because I I've started recommending this to people and they get weirded out when they go live right so it's kind of like remember back in 2019 When you were like scared to go on video. It's a different realm, right? So a lot of people that come in and they're scared to go on video. They're scared to share to go live there. Okay, now with posting videos, but now live is like, oh my gosh, you know, like, you're on the spot a little bit, right? And people think oh my gosh, I'm gonna have to answer questions and I'm gonna have to know everything. The truth is you don't have to know everything. But people come back to me and what they say is they're like, Okay, like, I tried going live two or three times, and then I just stopped because it was just like it's too much. But I think that people need to when they're trying that out and going live, they need to commit to going live, right. So here's a good strategy. You had a video that went to 1.1 million views. You had another one 297,000 views and you've got many of them that have gone over 10,000 views. So one little trick for you, is when you post those types of videos sign up these are how to videos right those are intended to get your followers to go up right I need any more engagement. I need more followers. So whoever told you going live right after posting is right. But ideally you go live after posting a video as it's starting to take off. Right so you post a video and you're down or at like 5000 views already. You can tell now at this point once videos are taken off, right? So when those start to take off, you go in and hit live because now with new peep you're on the for you page people are discovering new channels they're like well this is cool. Boom. I'm gonna tap on his profile. Oh my god, this guy's alive. Let's check this out. Right? See now you've got like you give them a little little dose. It's a little tiny. It's like a micro dose. And now you're giving them the whole thing and alive right now. They're like oh my gosh, I had no clue who you are. It's like a hyper it's like a it's like a What's the thing? Elon Musk is the Hyperloop where you can get in there and it'll take your car from like LA to San Francisco in like an hour or something. It's like a Hyperloop going from cold traffic to hot traffic. Right? You can get on there for your page. They're cold. You warm them up through the quick little video. Maybe they watch one or two other ones and then they see that you're alive. And then poof, here we go. I'm ready to buy. And I see this over and over and over again. But I think the main thing is getting you know, at least like two to three weeks of consistency takes 21 days to build a habit. So people say but a couple weeks of doing you know at least 15 to 30 minutes just to get used to it right just to be like hey, just popping on. How's it going? Everybody? I want to talk about XYZ right? I want to talk about and I wouldn't get into the nuts and bolts of like here's how to set up your funnel. Right? I wouldn't do that. I would just talk about how the power of the Internet has opened up the capacity for people to start online businesses and it's and the opportunities bigger and better than ever and here's how to get started right? People ask me how I get started. Here's exactly how you get started. Right and and do more of that but give value give value give value. Hey, there's a link in my bio give value give value give value. Go to the link in my bio, right? So anyway, I don't know how I got into this rant about going live, but I just never think it's just something that you know, I feel like I'm lucky to see and be able to identify trends because I see things on a very big level both in our company and industry wide. And I see what's working and I see what's not working and going live man is something I've seen that has worked better than anything else now you still have to get the followers you still have to get the traffic you still have to create How to videos to get your followers up but those aren't the end all be all the end. When you go live or you create a lot of video content and interest insurance people into you in your journey and helps build your brand. That's how you convert people. But some people try to just convert people, some people try to just get the followers but you've got to, you've got to combine those two strategies going live is is probably the best way to do that. Do you have any thoughts or feedback on that? 

Jerome: No, I think I think you're right, because there's this other guy that I've seen that also promotes Legendary, like Paul De Francis. And almost every day I log on I see that he's live. I see that he's live. 

Matt: He just went platinum with us.. Killing it for a long time. He's a beast. So definitely like what you're saying. Is it true? I see. I see where it stops for sure. It's a secret sauce. What um, what so when you're coming up with content ideas, tell people who are here, what kind of stuff do you do to get content ideas? What do you find in terms of engagement and people responding to you and stuff? What's been some of your best content in terms of building relationships, building your brand? What have you found works, what doesn't work? What I see is that people like the origin story I've been getting like a decent amount of content, like comments on that, like you just want to know like, where you started and how you got started. So then they can kind of see that like we're, I'm a normal person just like they are. So I feel like that kind of like, brings it in like it. It lessens the barrier where you don't feel like it's an anomaly to make money online. Like I'm just a regular guy. Yeah, I agree so much with that. And that's a big that's a big piece about like, why when we do these lives, I'm always constantly talking about like, what did people do for jobs or what do they do for jobs currently, and we talk a lot about that because it identifies people with something that they know otherwise. It's like, it's just a bunch of people out there in some outerspace internet world who, you know, found a magical potion to make money online. I mean, and for me, I like to know that somebody who's a mechanic, I want to know somebody who's an engineer or plumber, I want to know somebody the sales guy, you know, like, I want to know that that person is is struggling with the same things I am, I want to know that they've been through the same stuff that I've been through because it really does break down this barrier of trust a lot you know, I'm saying what I'm what in your world in your life and everything. What do you feel has been most impactful? You talked about the 15 second free leads? Are you? Do you strategize with other people? Do you just watch other people's content and get ideas? How are you coming up with content ideas? 

Jerome: Yeah, it's mostly like watching other people's videos. And seeing how I can put my own spin on it. 

Matt: Figuring out ways to leverage a result that somebody else has got in your own voice in your own tone with your own style. 

Jerome: Sometimes I've seen that we can both say the same message. But there are certain things that somebody will like about the other person more than they can resonate with that person better. 

Matt: Yeah, absolutely. Yeah. I kind of feel the same way. That's what I teach and I think the people in some ways have misunderstood what I mean by that. Some people are like, Oh, you just want people to copy videos. Well, not really. The point is that you find specifics like the set structure of a video, and how it goes and how it runs. But also, thankfully, TikTok algorithm is pretty predictable. Like TikTok’s algorithm. If one person creates a video and it goes viral, there's a decent chance that if somebody creates something similar with a similar headline or you know even a headline that has even just some resemblance to it, it's gonna go viral, too. It just happens. That's how it works. So for the most part, I think that people go out and the way that that gets misconstrued, I think is when people just do that. Right, and they approach this and look at this as just a cookie cutter. Okay, that's the answer. I just have to do that only and I'll be good. But it's more complicated than that, right? I mean, it's, you're running a business. And some people just think that it's just like, oh, just create one video. And I'm gonna be rich. Had just doesn't work that way. There's a lot of consistency over time that goes into it. There's people like Paul, he's a great example. He's been. Paul has been going at this for a long time and he grinds hard most people, and there's no question why he can make a full time income online. It's because the dude wakes up every day and just gets after it. He just goes and he goes hard. And I think that I think that people are misunderstanding the amount of work but like, seriously, how many hours a day does this take you? 

Jerome: Honestly, if I'm really focused, I can do it like an hour a day? 

Matt: An hour, maybe two a day. Yeah. So I talk about grinding and hustling and all this stuff, but it's not like I'm talking about 10 hours a day. I'm just talking about like hey, just focus, find a couple video ideas, create them, get them posted and move on with your life. Yeah, that's a really powerful message. I think that a lot of people need to hear that hey, this is doable. This is possible. 

Jerome: I mean, I work like 60 hours a week, and I'm still making content. 

Matt: Yeah, of course, and doing it really well. I mean, look, it's not easy to get 10,000. It's not easy to get 1000. It's not easy to get 10,000 followers. It's definitely not easy to be pushing 30,000 followers. So you know you've done a few things really, really well. And I feel like you're just getting honestly, I just feel like you're just getting started. So I'm excited to see what's coming next week. For anybody who's here, right, so maybe they've tried different things online, maybe they maybe two years ago, they bought some challenge and didn't do anything with it. What would you say to those people who are just getting started? They're about to hit a post on TikTok. They're worried they're nervous. What would you say to those people? 

Jerome: Just get out and do it. Like you'll get over being afraid. My first few videos I was terrified. And now I don't think twice while posting. Like you get used to it. Like even before I came live with Matt, I was nervous. And now I'm perfectly calm. So you get used to it. Cool. I love it. And I feel like that's so true, man. I just, we do this weird thing. I'll close with this. We do this weird thing right where we sit and we worry about what people are going to think or say to us or what if you know on glare or Uncle Larry sees this or you know, whatever my aunt or uncle or grandpa or grandma or my kids, whatever. And then what happens is and I used to worry about that 10 years ago, I really worried about that. It's a little better on tick tock because of TikTok. You can actually get displayed throughout the whole nation. But like before that whole algorithm hit. It was just like you had to post on Facebook and hope your friends shared it

it was like there's no way to do this other than just chat with your friends and family. But I think you know, in the world I used to do this 10 years ago and I used to worry. But now here I am 10 years later and I want to just assure everybody, like it doesn't matter. Like no one cares. Only you care like your friends' family, even if they were to see everything, all your videos and make fun of you and laugh like you look 10 years down the road and none of it matters and all the fake stories that you're telling yourself in your head about, oh my gosh, what would happen? You know, all this fear that you've got built up. It won't matter. It probably won't matter in 10 minutes. It for sure won't matter in 10 months. And it definitely will not matter in 10 years, that's for sure. And even if it didn't matter in 10 years, it won't matter when you're in the grave because that's where we're all going right so this whole weird fear thing just doesn't make any sense. It doesn't serve anybody. So, anyway, I love the message from Hey, we would hear back from you in a couple months. Let us know how things are going. Check out that new training to go live let me know how that goes. You would be a great personality on TikTok live like I can get the sense from you. Like you have sort of the juice that you need. To get you know to hop on live and just and just spit ball with people I can already sense it if you do it it would serve people really well your followers would love it and I think you kill it so I would you know watch Power Of Publish watch Paul watch some of those guys and watch what they do on their lives. I mean watch how they go about it. Really study by listening to them. If you're at work, put in an air pod and listen to their lives and really feel how they do that. There's so many secrets you can take away and apply it in your own lives and you'll kill it dude, you will kill it. Thank you, man. Appreciate it. I'll definitely try it. Alright, and we'd love to have you back on in a couple months. So let's get things rocking and rolling and keep them going and we'd love to have you back. 

Jerome: Definitely. Thank you, man. Appreciate it. 

Matt: See ya Jerome. Alright guys, we'll be back here again at the same time, same place tomorrow. Okay, tomorrow. Now I'm going to give you a full disclosure tomorrow. We are going to be live on Facebook but as you'll see on the video we did pre recorded a couple days in advance because we don't want to have to go live while we're eating. You know, Dave's eaten endless Turkey bites with his family or whatever mashed potato stuff in his face. So we pre recorded that one yesterday and we'll go live with it tomorrow. And as you'll see tomorrow, the beautiful part about going live on the internet and having internet businesses with friends and family. You can be hanging with your kid in the backyard. You can be doing whatever you want to do and you can still go live. Last piece is Go follow Jerome on his TikTok right here. You can follow him at Jerometheaffiliate. Screengrab, that'll also put it in the comments here around the affiliate. You can go follow him on tick tock, go check him out. He's doing a really great job. He's killing it and hope y'all have a happy Thanksgiving. We'll see you back here tomorrow. 10am Eastern. We'll see you Friday as well. Dave is not going to have a turkey drumstick in his mouth unfortunately. Although, who knows? Who knows? We'll see. Alright guys, take it easy. Go follow Jerome on TikTok. Go find him right now. Let them know you saw them on Wake Up Legendary. We'll see you guys all back here. Tomorrow. Peace.

 Below is the transcription for this episode:

Dave: Hey what's going on my friends this is Dave Sharpe, welcome to Wake Up Legendary and this morning we have a special guest who is coming from the fitness space found legendary marketer and is going to tell us his story and what he's been up to with that being said Sean Murphy Welcome to the show buddy. 

Sean: Appreciate you, appreciate this opportunity, Dave. Very very welcome strong man. You know, I can definitely relate, you know, I have to lay off the weights because, you know, I was getting too strong so I don't know. My wife just told us how you found Legendary my friend. Sean: Yeah. So I guess the journey really started. The discovery of Legendary was last year when COVID came around and the government shut our doors down for a little bit. And that was a realization that I really just didn't have complete control of my business the way that I thought I did. Not always known about affiliate marketing but I never took it seriously and never really dove into it. Anything like that. So but I decided you know, I just wanted a new vehicle towards freedom. Not always trading my hours for dollars, that kind of thing because when you're running a gym, you don't do personal training. It's up early in the morning, trains or clients, maybe have a little afternoon break and then you're right back again in the afternoon. So you're working, you know, before and after hours, around client schedules, things like that. And so, when COVID actually happened, I was actually, you know, a blessing in disguise. The way I look at it now is engaged in the opportunity to kind of take a break from this hectic lifestyle that I've been involved with for several years. And I just got online I was like, well what's out there like I know people are making money online and people are you know, making a wave of it. And I looked at everything then also you know, Amazon FBA, drop shipping models, T shirts, like whatever. And it was during that search, I don't really know where it came from. Maybe it was TikTok. Maybe it was Instagram. I really can't remember. But I just came across affiliate marketing and I started just investigating it and once I discovered Legendary Marketer through that route. What drew me in I'll be honest with the professionalism of the program, because I've been involved with several different coaching programs, mentor ships. I've been in business for myself for 16 years. So just everything that I saw with Legendary just spoke volumes to me about the professionalism and I was like, this is legit marketing like this is everything that you know, that's within the the online space or even offline space when it comes to marketing. And I just took a chance on it from that point. 

Dave: So did we live up to our name? 

Sean: Oh, 100% 100%. And that's, that's really what I try to coach people on now. Whenever I talk about Legendary is that if you want a real business model, you have to learn marketing and behind any successful business, marketing is the lifeblood of it. And so what I like about legendary is you're not just teaching marketing, like you're not just teaching affiliate marketing, which I feel like is an entry level to you know, get in there, like newbies, get our feet wet in the business because if you don't have the skill set of marketing, we're never going to have a business because people will know about or anything like that. But on the flip side of it, you're also teaching other high income skills that people would take and just take that one skill and either launch a course from it or launch their own business or help out mom and pop shops down the road. 

Dave: Right. You can learn copywriting for example and see a mom and pop shop that doesn't really have an Instagram presence or social media presence, say hey, what if I took over your social media account? I'll do some copywriting for your posts. We'll get more traffic into your restaurant, and things of that nature. So this is just not affiliate marketing. When it comes to legendary marketers, there's high income skills. And that's what I love about it. So you've applied those skills. You're obviously doing a bit of affiliate marketing and how else are you using these sort of newly developed and still developing skills? 

Sean: Yeah, that's great. Um, yeah, so I'm definitely you know, promoting affiliate marketing primarily on my social media accounts. But I'm actually kind of on my whiteboard up here, I'm actually developing my own coaching program, which is called the all online and it has kind of the health and fitness aspect to it, but it's more about growing one's faith and really just whatever, because my own struggles in life where I dealt with a very victim oriented mindset, which led me down this downward spiral into suicide, you know, deep dark depression and trying to take my life in January of 2017. I know what people are looking for when I look it up on Google, for example. It's like one of the top search keywords out there is faith and how to restore one's faith. And so the program that I'm working on right now is called salvation strength. And so it's tying in that deep work if you will have self reflection and modern tools that go into that and then of course, like I said, striking the finish is gonna be a component of it. But I'm using a lot of things taught within Legendary Marketer to make this program running here, which will be my own coaching program, things of that nature. 

Dave: So nice. Nice. Well, I think that what you're talking about here is really a big deal because affiliate marketing, although it's an amazing standalone business model, and it's something that you really could run as a full time business for as long as you want. And there's many, many, many, many, many people that do just that. The idea here is bigger at legendary than just affiliate marketing. It's about the core four ways to sell information. And I think a lot of times we forget about that. We forget that there's, there's, there's, there's so many different ways to monetize information just to give everyone here a visual of what I'm talking about. Of what Shawn's talking about, is, when you look at the when you look at, you know how money is made online and what are the easiest and simplest business models to run. It's not the ones that you mentioned that you tried. It's not the dropshipping it's not the it's not the Amazon businesses that rely on physical products to be shipped in oftentimes be bought ahead of time and stocked up on Oh, it's not the businesses where you go to Marshalls or TJ Maxx or whatever and try to find deals where you're running around like quite frankly, a chicken with your head cut off trying to find some toy you can resell on on Amazon but you've already put the money out for these core four ways of selling information are ways that you can package information with no real commitment upfront which is really something that no business model out there really offers. You know, with every other business model even construction, I remember I needed a truck I needed the tools I needed to have presentation and quite frankly we worry about sometimes how we look on on camera, but I can remember worried about how I looked pulling up in my 1994 to 150 that I had to start with a screwdriver. You know, I would often park that truck around the corner from places that I was going in because I didn't want people to see what I was driving, you know, so it's kind of like picking your problem. You know what, what do you want to make a big deal out of and you want to make a big deal out of potentially getting on video and in and you know, or do you want to make a big deal out of what kind of vehicle you need to buy which is going to cost you five to 10, 15 $30,000 but I love Sean, how you're taking your previous knowledge and you're packaging it okay into a coaching program that you can quite frankly go from doing one on one personal training to one to many in one of my favorite hybrid bit of models to sell information is just simply selling a say for example, one day workshop on Zoom to where you sell it all month long, with say for $9.97 or $4.97 or $2.97 or whatever it is. And then one Saturday you deliver that workshop you know for three and a half hours in the morning, take a lunch break three and a half hours in the afternoon. And here you've avoided even recording any videos you've you've avoided all of that planning and then oh I want to add this you got to remake the videos now you're just you're selling all month long. And then you're delivering that content in one weekend or one day of the week. Now that's just one way that you can sell information and make people happy. But Shawn, you're going from thinking about doing the one on one model to the one on many models and that's got to be exciting for you, right?

Sean: It really is. It's very exciting. I love that you’re you know touch on that because I think a lot of people when they think about hey, I got to build this course are all the inner works that go into it. Actually just working with clients with coaching and recording everything. You're building your course at the same time. Totally. Rather than you know, spend all this time and effort like I got to make sure the course is there and you put all that time and energy into it. Well that doesn't sell what they are something that nobody actually wants, like group coaching, first, record all that stuff and then you can go you can always go back and edit that stuff and make it a little more polished and presentable to actually have a court stare. And so now you're winning in all different avenues. And so with me what I'm doing over here is I'm starting with, you know, a blog and the blog is kind of building that value ladder, if you will, where the blog is the introduction that's the free content that people can know, like and trust. Me and within the blog or affiliate links like hey, do you want this to be one develop personal development? Here's this program. Do you want to, you know, get a fitness program here's like there's affiliate, implement links, like all that stuff, right? 

Dave: Combining the business models to find it all. 

Sean: One on one coaching, if you will, right. And actually, it's going to be actually masterminds and events that are going to be held within my gym, but it's all personal for them. So that's kind of the end goal. But the first is just it's layered on all of this stuff that I'm talking about. Even though I've heard about it I've seen other coaches do it I've seen other business models do it. Nobody ever taught me the structured manner that Legendary Marketer did. So I'm literally just taking what I've learned into blueprints and applying it and I'm just my renewed energy. And my excitement for business is like I just came to realize this year. Kind of burned out and I was kind of stagnant. I was kind of just going, you know, what does God want for me next in my current business model, and I am extremely burnout but this is gonna be a new fulfillment and new purpose in my life, which I absolutely love. 

Dave: That’s fantastic Sean, I'm so happy for you. I know that feeling. I really do. I know that feeling. I think we all know that feeling. In some things like maybe your marriage gets renewed because of something that you know, you feel passionate, you've got something new you can do together. You've discovered something new or your business, right? You reinvent your business after being burned out. And I love that. You know, I love that you're integrating instead of abandoning, you know, a lot of times when entrepreneurs get burnt out or frustrated with their business and I want to buy listen this closely because this is probably one of the one of the top reasons why I see people fail is they have a business that has momentum or that they're making money in order at least if they're making progress. And let's say for example, many of you who are new here, Sean in your case, you have a fitness business that you may not want to be doing anymore, but it still is a source of income and it still is a viable business. When you still have tons of connections and relationships and there's an asset there now, what many people would do is well, I'm totally burned out on this. I'm just going to abandon it and I'm going to go over here and start something totally new. And boy, that's a just flat out stupid thing to do. People do it in this business to you. You start out and you get a little momentum. You don't know you're making progress because you're looking for the big burning bush. And I'll speak in faith or some biblical terms. You're looking for the burning bush, but you're missing because you're looking for the big burning bush. You're missing the small signs along the road of progress. And so we abandon our business to go over and start something new then we get caught in a vicious cycle of starting something new over and over again. And I love how you're integrating you're saying okay, I burned out a little bit. How can I evolve my life in my business versus just abandoning land.

Sean: 100% And in the when I talk about you know, the burnout, it was you know, just constantly putting in so much effort where you didn't really feel like you're getting any traction and really, I was in this mindset. I talked about the victim mindset. I was in this mindset that I'm showing up, I'm doing this work, I deserve this because like I deserve the outcome. I deserve whatever it was and I wanted out of it because I'm doing the work so to speak. I feel like a lot of people get trapped into that as well. Instead of looking at what I deserve because I'm doing x y, z, just put your head down, do the work. You know?

Dave: Go all in what you're passionate about and fuck the outcome like fuck the results. Don't even don't focus on that. Because when you start putting your focus over there, you're getting all bogged down with the stories that you start trading like, well, maybe I need to be doing something different. Maybe this business model isn't for me, maybe this isn't working because you're just so focused on what you want to be here that you're not realizing that you're not realizing the impact that you're making on other people's lives. At the end of the day. That's really where fulfillment and purpose comes from. I believe I failed. I feel like we're put on this earth to serve others and be a savage servant. And when you can find something that you're passionate about doing. This comes in any industry. It doesn't matter what industry you're doing, but when you can kind of put the focus on this is who this is the client I want to serve, this is who I want to help. And these are going to be the things I want to do that enable me to serve that purpose. And you don't worry about the money you don't worry about the outcome so to speak, to just focus on how I can impact an individual's life, man like everything else is just smooth sailing from there. But there's putting the head down and doing the work though. I want to point out something that I think is so important and when we say don't think about the money here's what I've learned that we need to do. We need to learn this. I believe the biggest one of the biggest skills we need to evolve is to learn how to ask for the money at the right time. Right? And what that means. What that means is, when we say don't worry about the money I think that can be for the brand new person they might think well hey, that's what I'm here for. Like what do you mean like don't worry about the money like, I'm not I didn't sign up to start a nonprofit business. But you have to learn how you have to learn the right time to ask keywords in all caps. Ask for the money. Not the key, not the right time to wait, wait, hold on here's a good one in the Christian or faith community. Pray for the money and let it come into my life if I pray it'll come to me. Right it'll I'm waiting for it to land in my if I serve enough if I pray enough, if I do enough, it's going to land in my lap and I know that my needs will get met Well hey, guess what? Reality Check. Human beings are not just going to oh my gosh, look at that nice man over there doing all that praying and all that serving and let's go over there and give him some money and pay his mortgage and pay for his car. Ah, that doesn't happen. Right? Right. If you believe that God is a part of the plan and integrated into your finances, then you know what God gave you. A mouth baby a mouth, okay? You got to learn how to use it. You got to learn how to use it right? So we need to learn when to ask for the money right after we deliver the value. Then we say if you want more of that. Let me show you how we can work together and I can help you to get more of the results you want. Boom, you ask for the sale but you gotta do it at the right time.

Sean: Oh, I believe that 100% Absolutely. I wouldn't have a business if we weren't asking for you know, you know money in return for the service right? Like I'm not I'm not running the charity like you just said by any means by that but I at the same time it is about it was just not so focused on I need this. Like it's the vs serving as the way I look at it. Like if you're on I need this over here. I need the money. I need this in order to be fulfilled in order to, you know, just stay into this business model, if you will. And you're always going to be looking for the next thing and you're always going to be spinning your wheels. 

Dave: And it's all and it's also very closely tied into that victim mindset. And we may not realize that we've developed a victim mindset, but the victim mindset is a mindset that's very needy is a mindset that's very selfish, you know, and it ‘s completely just to be clear, separate this from any trauma or anything else like that. We're talking about just taking responsibility for our life, our finances, and if we have the capability, which I believe each one of us does, if we have the capability to provide for ourselves then you know, there's your VIP door and then there's your victim in the VIP door. It was victorious. mindset and approach is one in which you are saying look I'm here to serve and my time is valuable. And I'm going to do a fantastic job topping class. I'm going to give you the best experience I can give you. Let's talk about price up front, right I want to be totally transparent. If you want the cheapest if you want to go with that just that you know you're going to get what you pay for look shopped around I'll be here right with it but I'm here to serve and hey, guess what I'll serve first you pay after or, or whatever the Win win scenario is the victim is going to say I need somebody to help me I'm not getting the support that I need. I you know these is this is a scam or these people you know we start criticizing others because we're not willing to show up and the truth is, is that nobody is going to work harder on us our business our fitness, then we're willing to work but I'll tell you what, Shawn and I bet you're this kind of coach too. I've met a lot of coaches and got a lot of coaches that will go just as hard as I will go, but ain't gonna go harder than I'm willing to go. 

Sean: You can lead a horse to water but you're saying as a coach, like there's a difference between being a coach and kind of a guru. I feel like the guru will tell you what to do. Step by step. It's just like you need to do this, you need to do what a coach will give you and ask you to write questions so you can figure it out for yourself. 

Dave: Agreed. 

Sean: And when you figure it out for yourself that empowers the individual, that's empowerment. And so like I can tell somebody hey, if you want to lose weight, you need to eat like this. Like, here's your food plan, do these exercises, blah, blah, blah. Well, what happens when they go on vacation? What happens when they struggle? What happens when the injured shoulder thinks like that? They never learned how to overcome any obstacles and so now they're less empowered. But if I give them Hey, like, what do you think about this? And I make them think about what's the right solution for them and empower them at that point, to make the decisions for themselves. When you empower people. That's when you move the needle forward. That's when you have a lifestyle change for somebody versus just just follow this system over here and everything's gonna be okay. No, it's not. That's why people fail because they try it. And they aren't, they don't figure out how to overcome outsourcing or figure out how to, you know, they just bought into a system or a coach or a Google or something like that. And then they say, Well, that didn't work. No, you didn't work. You weren't empowered. To be able to do the work. 

Dave: Yeah. And unfortunately, because we're so conditioned to have a victim mindset and that doesn't mean that look, we all have the capability to have a victim mindset. So it's not like I'm speaking over here like I'm better or I'm not totally susceptible to that because I'm also I have to really challenge myself to take responsibility and that's what leadership is all about. Leadership is not about never having a victim mindset, never having insecurities, never being scared. Leadership is not about that. Leadership is about having all of that stuff in choosing to walk through it anyways, choosing honesty, choosing self responsibility. And I think that's the real under like, you know, there's a current and water and oftentimes you don't see it, right. The way the water looks calm, but there's a current under the if you jump in, it might take you away. It's sort of like the glacier, right? You see the tip but you don't see the large part. I think that's when I talk about the mechanics and the dynamics. The mechanics are that top part of the water, that tip of the glacier that you see that you think that's the full business, that's everything, right, the kind of mechanical let's set up my funnel, like that's the business, but the part of the business that really separates those who the victims from the Vic doors, I believe is what we're talking about that undercurrent that large part of the glacier which is really taking the steps every day not to have feelings of fear it not to try to even deny that I'm scared or in feeling insecure feeling like I want to be a victim today, you know, but it's it's having those feelings in deciding to show up in deciding to keep going. 

Sean: That's what separates the successful from the unsuccessful because everybody just like I said, has to balance we all feel inadequate. We all feel the imposter syndrome. We all feel like I'm not good enough to teach somebody else these things we all feel like we all have, you know these negative thoughts, these negative thoughts like nobody ever overcomes those things truly what defines success for what makes a person successful? Despite those feelings, you show up and you do the work anyway, despite the villains despite what's going on. And when I really recognize that that's where I was when I started being able to speak my truth and telling people I don't have it all together. Like I'll be the first one to tell you don't have everything together. There's things in my life that I am not showing up more than I am still working on and I need it and I need to do better with just because I can just because the gym is just an everyday thing for me and I got that part together. There's other things in my life that you're probably doing a whole lot better than I am. So I will share with you what I'm struggling with and just to help you motivate yourself to get your assets to the gym. I just want people to know that nobody's perfect. And we're all in this game together so to speak, but when you weren't able to just again show up despite the feelings that you're having as well as be real with people and be authentic with people and not have this know it all attitude like Mr. Perfect or whatever. That's what people will connect with you, that's what people will trust you and that said know like and trust factor, right. And so Frank Kern calls it you know, it's your it's your core values like your it's your, what is the core influence? Because you're speaking you have that complete alignment, and people will line up with you because of your core enclosed. They could care less about the words you're speaking but they could see that you're real, that you're authentic and eight they had that connection with you that's what will draw them to do business with you and stick around with you and things of that nature. So there's a lot to it. 

Dave: Well, I mean, you know, I always I always I always like to hear more from somebody when they say they're going to be working and coaching people on things that are deeper than surface things, you know, like, you're going to be coaching fitness or you're going to be coaching, marketing or something that's that's one thing, but if you're going to be coaching people on an emotional level and going a bit deeper than the surface you know, it's really important have to have, you know, to have at least worked on yourself a bit. And I can tell from talking to you that you are an honest person and that's what makes a great coach, like you said, and I I think you're going to do great, Shawn, and I think that you're going to help a lot of people and I'm really excited about that. And, you know, I'm just excited about your future. If there's anything that I can do to continue me or Matt Right continue to help you evolve your program and deliver it to help as many people as possible then please let us know. I appreciate your time today. And if there's any final words that you want to leave our listeners in the many people who are going to even listen to this replay. Then please share with us. Just a final thought. 

Sean: Yeah, you know, there's so much I could say but I'll leave it at this. I will say this to just try to help anybody who might be struggling with imposter syndrome, maybe the victim mindset, maybe even like, you know, cannot make business work like a lot of people looking at online side hustles business things that nature, and they probably have this feeling of am I good enough to do this? I would say don't even focus on if you're good enough. Drop the ego and just learn from others. Surround yourself with others who have been there and done that book. We all have this perception that we are the next biggest and greatest thing sometimes. And it's like, here's the thing, like no matter what, this is not always out there, no matter what struggle you're facing. Somebody somewhere has already been there and done that. So find a book that talks about this subject that read about their story. Find the coach or mentor who's already gotten a business model. It's something that you already want something that you want for yourself, find the person who's already done it and model after them. You know, learn from them. Like you don't have to figure everything else out on your own. And I feel like we can drop that ego that I gotta figure it all out myself, then you and you're able to just help yourself to say I need help, then that's when you can just move the needle forward to be much more successful. And that's something that I had to do. That was something that I had to learn a long time ago as I don't have it all figured out. I'm not the hot shot in the room. I can, I can, I can. I can ask for help and it's okay for a man to ask for help. So that's what I'm gonna leave that I would not. 

Dave: I could not have said that better. I love what you just said. It's so true. And it's been true in my life. And thank you thank you for that and thank you for sharing such beautiful truth and that is what makes this community special. I would literally you know, it would not be even remotely close to what it is if we did not have people coming on sharing this type of value and truth like what you've done with us this morning, so please come back. If you'd be willing and keep us posted here every couple of months, I look forward to hopefully meeting you in person one day as well. 

Sean: Without a doubt, I appreciate you Dave. Like I said, for anybody who's looking for a real business model, learn from Legendary Marketer because again, it's not just about affiliate marketing, but it's so much more it's so much deeper rooted into going beyond the 15-Day Challenge. Look at the high income skills, you can apply it to everything in your life and hey, if you need any work on mindset or anything like that, hit me up. We'll go with that.

Dave: Sounds good buddy. Well, listen, we've got your TikTok up there and I'm sure you've gained plenty of fans and friends today so be well my brother. Have a great holiday and we'll talk to you soon. All right. Bless you, Dave, thank you so much. Alright, buddy. Take care. All right, my friends. Listen. Powerful, powerful, powerful information this morning. Just worth a listen. We're worth you going back and reviewing that episode. And in just really taking in the things that we just talked about. It'll be so beneficial and helpful. And it may just be that secret, that key that unlocks what you feel like you've been missing because the dynamics again that large part of the glacier that you don't see are oftentimes the piece that people when they put that together and put some attention and focus on those pieces that we talked about today the taking responsibility in different ways that we are a victim even though we may not feel like it when we go deep and we get and we get honest. And we have somebody care fronting us, right. It's not about confronting but care front, you know, in challenging us and it doesn't have to be one on one. It can be conversations like this that challenge us to take a deeper look and be more honest with ourselves. It changes everything to get out of here. We'll see you back here for another episode tomorrow. And we are also going to be going live on Thanksgiving as well. Alright, so we are here five days a week, no matter what's going on. And my friends stay legendary. All right. Be Legendary and get out of here. Peace.

 

Below is the. transcription for this episode: 

Dave: Hey there my friends. This is Dave Sharpe, welcome to Wake Up Legendary. I'm still waking up. Legendary Of course. It's a wonderful Monday morning. And listen, we have somebody from Trinidad and Tobago Tobago, excuse me, Trinidad and Tobago here this morning. And I am really excited about talking to Daniel because this is actually going to be his first time really putting his face out there on social media. So we're going to hear what that's all about, like what he's doing, how he got started. And I actually believe that this is my first time talking to somebody from Trinidad and Tobago. So with that being said, Please give a warm legendary marketer Welcome to my friend. Daniel. 

Daniel: What's up, everyone, how are you? How are you Dave?

Dave: I don't know how everyone's doing but I'm doing fantastic. Talk to you my friend. It looks like everybody's doing great. So are we currently talking to you in Trinidad and Tobago right now? 

Daniel: Yeah. 

Dave: Okay, fantastic. It looks like you got decent Wi Fi. Has that ever been an issue down there?

Daniel: No, it hasn't. It hasn't. Okay. No, you just have to find a good internet provider.

Okay. It's like anywhere, right? Yeah. There's good and there's bad providers everywhere. 

Dave: Awesome. Well, I love taking cruises down and into the Caribbean. Have we ever been to Trinidad and Tobago honey? I feel like we've stopped off there before. Isn't that where we rode those four wheelers on that excursion?

Daniel: Okay. Ha, that sounds like Coastal because I've done that in Coastal. 

Dave: Okay. Okay. I love it down there though, man. I know it's your home and you're probably like, oh, you know, but I love it down here too. Awesome, man. Awesome. It's really beautiful. And if anybody has not been to the Caribbean, bend down to, you know, St. Thomas St. Maarten. You know, these are some of the popular thoughts. Yeah. Then you get into the little islands. Trinidad and Tobago is considered a smaller island, isn't it? Isn't it smaller? 

Daniel: I think it's bigger. It's bigger than St. Martin's. It is. It's bigger than St Maarten and saying how about I believe so. 

Dave: Okay, so, look, I slept through geography classes. 

Daniel: I think I didn't do that well in geography class.

Dave: So what led you online, my friend?

Daniel: Well, it started when I was young, when my dad used to invest in computers and for me when I was young, and I just liked using the internet to do things. And when I was about 25, I got tired of looking for people and I just decided to learn how to do it on the internet and to make money online. But the first thought, it first started with me trying to motivate myself so I started and then from there I just kept motivating myself with the posts and then after other people started falling then I might fall and kept growing and growing and growing. To where it is now that I just do this full time.

Dave: And you mentioned that this is the first time that you've ever shown your face on the internet. So up until that What are you doing that's not allowing that that you're not showing your face? Are you just using it? Are you marketing and you're basically doing Instagram right now?

Daniel: Instagram, TikTok, Twitter, Facebook, LinkedIn. I also have a YouTube video, but I only did one video because I got really sick in June where I was in hospital for like 40 days. Yeah. So Daniel: I kind of had the video side and then I just stopped because it kind of affected how much I'm earning. So I'm now

Dave: I've actually just changed my underwear because I had realized that you've done all this and built 314,000 followers on Instagram so while you were talking there, I just had an accident with my pants and had to go change my underwear back. I'll talk about that there in a second. But how are you doing TikTok without showing your face?

Daniel: I'm just doing things like pictures and stuff. 

Dave: I know. It's easy, but you know, here you got to talk to me sometimes like I'm a grandpa, you know? Like alright Dave, here's how you do it.  So dude, you're doing pretty good without showing your face. Online. Oh, yeah. You're a gangster so you were doing drop shipping and stuff like that before production? Okay, what happened with that and then how do you find Legendary?

Daniel: I always tried to look at different videos and then things on YouTube. And I don't remember who it was in the video I was looking at. 

Dave: YouTube University? 

Daniel: Yeah.

Dave: Youtube University just for anybody who doesn't know what that is. It's endless videos that always end with a call to action marketers who are trying to sell stuff.

Daniel: So I found Legendary and I did the program. And it really taught me stuff that I didn't know. And then I was like, okay, maybe I can try to share this with my followers. And that's what I do. So I have an email list. I think we have about 15,000 people right now. And we try to send in different emails and we ask them okay, do you want to learn how to learn how to use the Law of Attraction better? Do you want to learn how to make money online? And if they want to learn how to make money online, that's why I sell them Legendary. And that's so that's what I do.

Make most of my sales on my email list and I send emails like once or twice a day. 

Dave: You send emails once or twice a day?

Daniel: Yeah. Every day. I don't miss days doing this. And I post like eight times a day.

Dave: On Instagram and TikTok?

Daniel: TikTok is like twice but Instagram was like the other pages I have because I have a lot more pages I probably post but I have people laughing with me working. So we probably post like on Instagram or like 35 or 50 times a day.

You got people with this you. This isn’t the same I'm gonna post while I'm on the

Toilet.

Daniel: I can do everything with all my ideas, I just can’t do it by myself.

Dave: So yes, I mean, they say we're just getting the tip of the iceberg here with you. I mean, your boss, your boss hoggin’ this business right now. Anybody who thinks that you're and I think that's an important point to make that you've you you're not just some hobbyist here, this is your life. Full time yeah, this is what I do. This is so you basically up up until this point when what I would assume before you got on TikTok Instagram, which was pretty much exclusively what you were doing?

Daniel: Yeah, no, well, I was on TikTok. I was on Twitter and Facebook but I didn't have much luck with YouTube and Facebook growing. But I have a book club where I sell where I just let that bring in something you know, on Facebook. Yeah, I just keep trying to grow and teach as much as I can and learn as much as I can on all the platforms that I could.

Dave: So Instagram, though, has been where you've mainly  where you've grown followers and where you've grown pages and different niches. So maybe you could talk a little bit about what, what it is, what it takes and what do you need to focus on in order to grow. I'm going to call this a generic page because none of these pages are using your face, right? Yeah. So what does it take and what does someone need to focus on if they really want to be successful to grow in a page, say, on a page where they're not using their face? Okay, where theme based, what does somebody really need to focus on and what are the real I guess, if you will, quotation marks one of the real secrets to doing that.

Daniel: Okay, well, you need to do what I will do, I will, I will, let's say if I want to talk about football, playing American football, yeah. American football. Okay. I will talk about let's say the Patriots, and I will only do posts on certain caps in places where I like on the Patriots, and that's as deep as deep as I go with it. I want to have a nice time as much as I can. So I will be using different other pages. And then I just, I just do that focus. I do it as much as I post as much as I can. Listen, I read all of the every time Instagram updates it to Tim themselves and tell you what you need to do to grow. I always read that and I'll go in that direction. And really, yeah,

Instagram tells you what to do. Yeah, you just have to read, you just have to pay attention. That is, pay attention to the little stuff.

Dave: So instead of all these, you know, gurus and everything out there that say that their expert Instagram growth, hackers and all this kind of stuff. You just read what Instagram tells you it needs to grow?

Daniel: Yeah.

Dave: Unbelievable. It's sometimes it's just you know, it's hard to wrap your head around how simple it can be.

Daniel: Yeah. If it’s too complicated. I don't do it. Yes, it's just over my head. That is, don't do it. It was too complicated. It's like oh my gosh, I can't do this. And if they do, then I'll just let them do it. 

Dave: How many people do you have working for you at this point?

Daniel: I think five.

Dave: Yeah, do you have so you hire and you have people right there in Trinidad and Tobago, who are you? 

Daniel: Yeah.

Dave: Unbelievable man. And so I mean, but that is the primary purpose of your business is to grow social media channels and then monetize the social media.

Daniel: Yeah.

Dave: Unbelievable. I mean, who would have thought that's a business, you know what I mean? Oh, yeah. People don't get it. I would assume they are people in Trinidad and Tobago. Are you? Do you know anybody else who's doing so you're like, your closed lips, right? You're like, Hey, you don't even let anybody know what you do. 

Daniel: Not at all, no one knows I just except for people who need to know. It's the first time I talked about it, you know? 

Dave: Wow. So yeah. Well, no wonder you were a little nervous, man. I mean, I'm trying to put myself in your shoes. You know, because it's like I've been. I've been in front of a camera for over 10 years. You know, here you are, you've been building your business. You've discovered this. You learned all this stuff on your own. You're totally self taught. You're doing something there that, you know, how, what's the what's the population of your country?

Daniel: I think 1.2 million.

Dave: How about where you live? Is it a smaller town or village or city or what?

It's like it's, it's where I live. It's pretty big. It's, like, pretty big. 

Dave: But still, I mean, you're it's not like you're going it's not like there's a bunch of internet marketers who live with your air the only one? 

Daniel: Yeah. I'm just a drop out. I am just a dropout who just found this online. 

Dave: Are you glad you did?

Daniel: Yeah. I can work from home. I just work from home all the time.

Dave: You kind of do whatever the hell you want. Right? Yeah. What else do you like to do besides to be on the internet and building channels?

Daniel: Oh, I just I also have a phone business where cell phones yeah, that's all I do for fun. And yeah, I'm getting into real estate soon. So they're learning about that. But my dad was into construction. I actually worked for him just like you. That's what made me want to sell it know your story. I was like, wow, it's really similar. Right? So cool. My dad is teaching construction. I'm like, yeah.

Dave: Did you like it or hate it?

Daniel:  I just like working with my dad. I like to be fully honest. I just Yeah, I like working with him. Yeah, that's what that's what I did. And then I was like, okay, but wait. I can do something with real estate and let him go into the next.

Dave: My goal is to never pick up a hammer ever again.

Daniel: Oh, yeah. I never I never did that only like if he wants to come by my apartment and help me do things then I'll have to do it if he wants me to.

Dave: Exactly like my story, my dad. He does stuff for it. He likes it though. My dad likes it. My dad loves to get in there and figure it out. Yeah, crazy stuff. But yeah, no, I wanted to get out of that. You know, I wanted to get out of that. I saw I saw greener pastures in Yeah, in the internet marketing space and the ability to make more money and yeah, I wanted to get I wanted to get out of construction you know but but real estate you so now you want to get into real estate does that mean investing in in flipping houses buying apartment? What does that mean for you?

Daniel: Rental. I tried to do cash flow. I don't really care about making a big amount like cash flow or whatever every month.

Dave: Can you say cash flow again? Cash Flow. I'm going to put it close to my ears because that's money. By the way, do you like the shirt? Yeah. I wear it every day. This never washes. No, I'm just joking. I have like 15 of these but if you've ever you know that I wear this pretty much the shirt every day. So you can go scroll through the episodes and say yeah, god damn does Dave have any other clothes.

Daniel: That's what you should do. If I was selling clothes, I'd be doing the same thing. 

Dave: Well, we're not really selling clothes. Oh, we do but it's not a profit margin for us. It's not a profit center for us. We just do it because you know somebody might want to have some gear. Email my wife and she'll send you one. Okay, yeah, sure. Cool. Now you anybody else if you're an if you haven't made it to the show. It's BeLegendary.shop Okay, we're gonna send you some swag brother. Just send you some swag. We're gonna send you some ads, some shirts and stuff. 

Daniel: That'd be great.

Dave: Well, man, what else can you share with our audience? Who's you know, thinking that you're pretty awesome.

Daniel: I’m just some normal guy.

Dave: Well, you're awesome to us. I mean, you're a normal guy to the people that think you're a normal guy. But to us, we think you're pretty awesome because we're all a bunch of people who are doing the same. We're doing the same thing you are but you're doing it in a just a really cool way. YYeah, so what else can you share with our audience? I mean, you're building just for anybody who thinks we're bullshitting around and is wondering why I'm you know, why I'm, you know, freaking out is because, I mean, just this one Instagram channel right here has 314,000 followers on it. And you know, Daniel has, you know, 25 other channels that he's, you know, he has other for employees working on building right now. And, you know, what he does is he emails his audience and he says, hey, you know, subconscious. There's always a way that you can make money or tie in subconscious thinkers. Hey, once you develop your subconscious thinking, and you and you want to learn to make money online, then you can listen to it's like water, you know, like butter, right? It's just such a simple transition. So your What else can you share with people about whether it be say somebody does not want to show their face on TikTok or Instagram or whatever, or they want to try building a new channel without showing their face? You've already given us one valuable golden nugget, which is niche niche niche, so you gave an example about don't just make it about football, make it about a specific team, or even about a specific player on the team. What else would you say would be another rule that you follow or something?

Daniel: Post as much as you can? Everyone else doesn't.

Dave: Really?

Daniel: Yeah, if you can post everyone then will automatically see you and that's how I grow.

I post as much as I can.

Dave: You said eight times a day on your Instagram pages. Yeah. Each. So so what else okay, niching down posting as much as you can. What else would you say has been the secret to success?

Daniel: I think that's hard work and focus.

Dave: How long did it take you to grow that subconscious channel?

Daniel: I think four years of working everyday on it. 

Dave: Really? 

Daniel: Yes. 

Dave: Every day at work? 

Daniel: Yes 

Dave: Like hard work. You know what I mean?

Daniel: Yeah. That's what I do. I don't know how to do it any other way. So yeah,

Dave: Well, you know the internet in the end, a lot of a lot of people have been ruined because they've been lied to by gurus who say that they can just buy a sub feed and log in and there's a button they can push and they just get rich. You know, they have no world.

Daniel: Yeah, yeah. So I like this program so much. Because you teach things like, can I just say something which was real? Yeah. The value ladder. I was like, Wow, that's so interesting. And from looking at that from the current portfolio, from your video, for many videos, I was like, wow, I can do this. And I actually put this into my email list, and my funnels and everything. It's really, it's really, it's amazing.

Dave: What else have you used from what you've learned here too? I mean, what other value Have you gotten here in case others have missed that specific nugget that you took away?

Daniel: Next, the value ladder really spoke to me and it's really the value ladder that changed how I looked at everything. Yeah, it changed how I looked at everything. But even when I’m doing dropshipping it changed how I do my upsells. that spoke to me. 

Dave: So are you selling your own? Are you selling or when you say up sales, are you selling your own?

Daniel: Both? That's the next thing I can do. 

Dave: Yeah. Are you selling courses or physical products?

Daniel: Physical products. I don't know if I want to, if I have to sell a course I'll have to do a video showing people how.

Dave: I got you, I understand. I understand. So you're selling. You've got a page that is specific to something, some topic and then you're selling a physical product. From that page sending into Amazon or something like that.

Daniel: No, I own my own website because I have other people that have different websites.

Dave: Okay. Well, listen, I mean, this is the way you build your business is super, is super interesting. And you know

Daniel: I want to learn more from you honestly.

Dave: What can I help you with?

Daniel: I mean, can you give me advice for how I can be able to get people to buy more of Legendary and like, take on the program?

Dave: Well, would you like what I what, what I think you should do is you can just listen because you can watch the replay and then it just suits you. So take it into the head and heart what I think would be helpful because I mean, look people are saying Daniel's amazing, you know people love you.

Daniel: Oh really? Thanks guys.

Dave: They love you. They love you. They're getting a lot out of this. What I would do is I know that it's hard for you to insert your face and you don't want to really do that. But what I think would sell a lot more is if you did introduce yourself at some point in say for example on a bridge page or just sent out an email with your personal story. Okay, and you came across I'm talking about just for that specific niche. Just try it with that niche in that product. Because I think that your story and the way that you do things is really mostly your story. Okay, I grew up in Trinidad and Tobago. I'll tell you when most people think now, this may be untrue but when most people think about Trinidad and Tobago I wasn't even sure how good your internet was down there. Yeah. A lot of people think how in the hell is this guy who's on an island in the middle of the Caribbean? If he can do it, anybody can do it, right? Because I mean, most people are sitting in some big country like America with all the resources in the world at their hands. And here you are. You grew up on an island. I mean, just thinking about people getting stuff there. I mean, it's like it's just mind boggling. It's boggling. And I give you all the credit in the world. Because I know that even though you have an amazing life and probably an amazing family and amazing culture, that there are other people who have more opportunity than you do, and have made something out of your life and out of yourself. That's beyond amazing. And so I give you a lot of credit for that. That story is also really inspirational. So is your humble personality. And so what I would do is at some point, whether you're sending them to a landing page and you have an opportunity to introduce yourself briefly on each page. What I think would be as important as effective is if you collected their email right away, sent them a my story, email and whether you wrote it out and included a picture of yourself. You need to show your face and you need to show more about your family. What do you want? Why are you doing this? Like for example, the reason why I included that video about buying my dad a truck was because that showed the real humanity of me and my family. Right because I had my debt. No, I didn't even mean that wasn't a son. Like that was just something that I actually did and we just filmed it. It ended up being awesome. But my point is, is that when we tell our story, we have to we have to do it in a way that is inspirational to others in makes them say, wow, you know, here's somebody who first of all I know like and trust, right and the more real and the more humble and the more just authentically are what you don't have a problem with that, the more they're going to know like and trust us, but also if we can spin in some inspiration, right if we can spin in some inspiration. So what's your inspiration? Your inspiration is you know, that you were on the path to work and construction are probably doing all the other things that people do in Trinidad and Tobago, that a lot of them are probably, you know, not doing as well as you are. For me. My path was construction. I was going to be kind of a probably a broke construction worker living paycheck to paycheck. But I decided to do internet marketing that changed my life. So it's the what it was like before all this happened and what it's like now kind of progress of the story when you tell it and I think that if you add more more images and add more, maybe even a video maybe even a portion of this interview or this interview itself. say look, you guys want to know the real me you got to look I did an interview with the owner. You know what I mean? Like, I think you need to let people know who you are a little bit behind the scenes so they can bond and make a bit of a more of a relationship with you and I think you'll see, I think you'll see increased success. Okay. And I think you're smart enough to figure out how to do that in your own way. Yeah. I think the challenge that a lot of people have is because you know, there's lots of these pages that are just a brand or a theme but don't have a face behind them and we love to like those pages we love to we'd love to screenshot and we love to share them. You know what I mean? Because it's a good quote or whatever. But in terms of buying from them. Yeah. All you're not the only one I mean every person that I've ever talked to who grows pages with no face on them.

You may be able to grow faster. Yeah, but the challenge is always converting the followers into sales. It's always the challenge. So you have to figure out some way to introduce yourself and introduce your story more vividly, and do it a couple of times, not just once you may need to do it. You know, you may need to do it 2, 3, 4, 5 times. You know what I mean in the email sequence to make it really sink in, tell him the behind the story of the building the channel, you know, people like the grind story. Let them understand. So now when they see your page, that it's not just the page but they know the story behind them. Hey, if you understand well understand that inside look, I mean for me, when I buy a watch, say for example, it's just a watch that is sitting on the rack. It's just another watch. You say oh that watches $15,000 I say for what right? But you tell them the heritage of the story. You tell me that if you tell me how the factory uniquely puts the dials together. You tell me that it's been in business since 1892 that it's still family owned. And operated. You tell me it's hand polish. You tell me all those pieces about the story. Now I see that watch and I see it totally differently. Just makes sense. So what you want, I think is when somehow and I would even do this with I would try to figure out how to do this with every page. Yeah, at some point. You want people to know that there's a real person behind the page and even the story behind the page because it's just kind of like Tesla would be nothing without Elon Musk like it wouldn't be and the reason why is because when you think about Tesla you think about this weird guy who doesn't really give a fuck about you know, doesn't give a damn about all the rules, right? And he's kind of a, you know, he's an entrepreneur man. Yeah. You think about what you think about the leader of the company. I think Amazon even has a little bit of that with Jeff Bezos. But you need to insert you in your story, or at least the story of the page. A little bit. More into each page and I think you'll see your sales go up dramatically, man.

Daniel: Okay, I will do it.

Dave: All right, do you have any other questions that I can help you with?

Daniel: I think that I'm going to work on that. I'm going to think about what you just said. 

Dave: All right, buddy. Well, thanks for your time today. You did fantastic. And thank you so much for sharing your story in your work with us. 

Daniel: Yeah, thank you. All right. Okay, okay.

Dave: All right. My friends. You can go and follow Daniel at subconscious thinkers, which is a great title, great handle there on Instagram, and connect with him there and follow his work at least on that one channel. He says he's got many more and I believe him. This is a guy who is putting hard work in long long term success over short term, unrealistic expectations, right. You know, a lot of us want to just try something for three days or three weeks and, you know, this guy has been in for the long term and now he's got a full time business with employees and everything else that are sitting there working for him, helping him build these channels. It should also open your eyes. I think a little bit about the idea of building multiple channels . There's no rules about having just one Instagram profile or one TikTok profile. You know, if you guys want to make this a full time job and not just a hobby that you're kind of doing Oh, um, I posted my two videos for the day on TikTok. I mean, think about what you think about Daniel next time. You, you, you have that thought because not only he but his other four employees are posting across all of his channels. Eight posts per day at minimum wage. Just think about that. This is an episode that I think if if everybody in our community took the principles of what Daniel just shared, which is complete and pure gold and applied that to their you, everybody's mind and possibility should have just expanded 100 fold, about what's possible out here, and how little of the market you may be tapping into. Right and we went from we lost about 40 viewers just in the last five minutes. And Daniel, we're missing this analysis right now. But if you're still here and you're listening to this I hope that that opens your eyes to the possibility of what you can do and how much you should be leaving on the table by simply doing your work. Another thing is What if you lose a channel I mean, we could go on and on about this all day long, but I'm telling you what Daniel shared was truly fantastic in groundbreaking as Dragon says, and my friends have a fantastic Legendary day get out of here and go be great All right. See y'all.

Below is the transcription for this episode: 

Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and this morning our guest is you know somebody who has a title like billions of people out there. I'm thinking it's called mom and she's been a mom for a full time. stay at home mom for 20 years. And, you know, has recently figured out and discovered a new way to build self worth and profit, which is, you know, a pretty cool thing outside of motherhood, right. And on top of motherhood, which, which I would say there's plenty of self worth to be found in parenthood. I don't know if there's too much profit to be found there. So anyways, we'll hear her story, Beth, welcome to the show. 

Beth: Hi!

Dave: Hi. Did I get all that right? Does that encapsulate what you're sure you'll give us the details but the high level of what's happened with you over the past year or so?

Beth: Yeah, yeah, that's pretty much you nailed it. Yep.

Dave: Awesome. Awesome. Awesome. So when did you get started? I mean, when did you find Legendary Marketer and where did you get the first kind of education or training experience to learn how to build a business online?

Beth: Yeah, so I found Legendary in I want to say it was the end of July. I saw a TikTok video like many people have, and I kind of watched her videos for maybe a couple of weeks. And then I paid just $7. I'm just going to try it. So yeah, that's how that got going. The affiliate marketing part. The reason why I was looking into affiliate marketing in the first place is because I had started writing a book earlier this year. So I wanted to kind of support that book with some affiliate links in the back of the book, actually links to my blog, but just for recommending products that have to do with my book, so I didn't know how to do affiliate marketing. So that was kind of how that all rolled together. So yeah, so I have to, I guess, go to work right now. So a fairly new but yeah,

Dave: Nice. So, are you tell us what has developed since you went through some education here at Legendary and kind of now have two ventures going and I would assume those two ventures are doing, you know, pursuing the book, project in business and what goes along with that in whatever that niches and if you want to share more about that and then the second thing, which I'm assuming is just doing affiliate marketing in a another niche, so get tell us tell us how that these two businesses have evolved since July?

Beth: Yeah, so my book actually is for parents geared towards moms more than dads but dads can obviously be a part of it, but it's a book that kind of walks you through how to explain to your daughter what puberty is, like. I know a lot of moms that find that awkward and then there's a lot of moms who are like college, no big deal. That was me. I was like, oh, it's no big deal. Like, I'm very open with my roles and my sons as well. And so I just wanted to share that knowledge with a lot of moms who struggle with that. So within that book, I talk about all things puberty. And in the back of the book, I have recommendations of products that my girls and I have used or that we have heard are great that have to do with puberty like skincare, menstrual products. You know, deodorant, that kind of stuff. So, that is, you know, obviously separate from what I do with legendary. I do with my tick tock account, I'm more geared towards wealth and learning how to make money online, so I kind of have them separate but yet, what I learned at legendary is spreading across another niche. So that's been wonderful because I would have been totally clueless on how I would have done it all wrong. So

Dave: So I'm curious how you're setting up your parenting, your book and how you're using affiliate marketing. So in the back of the book, are you sending Where are you sending people to in the book do you send them to individual links?

Beth: No, I send them to my website, which I created a blog post, which then I have the links there that way I can continue to update or remove. I wasn't too sure KDP would love it if I would throw in affiliate links in the back of my book. I didn't know if they would kick that so I didn't want to risk that but they're okay with linking, you know, websites and blogs and whatnot. So, that's what I did. I linked. I linked my website, which is actually the blog and then I also linked my Facebook group for that particular issue. 

Dave: So, nice. So are you building an email list? In turn up for your parenting stuff?

Beth: Yep. Yep, I started doing that. Probably soon as I started the Facebook group. So I want to say around April, I started doing that and I created a lead magnet. So I offered it for free so that I could snag their email.

Dave: Could we know your website address

Beth: Yeah, it's Beth recommends.com. Okay.

Dave: And I'm also bringing up your book here, which is changes in me that's the title of the book here that the changes in me during pewter be puberty parents edition how to talk to your daughter about girls hormones. Physical development and periods. Very niche specific and it's offered it's available for zero you know, for free on Kindle.

Beth: Yes. Yep. Up until Saturday, I think it's for free on Kindle.

Dave: Okay. So this is recently this is a new Is this a is this a relaunch or is this a new launch?

I just watched it this past weekend. Wow. Congrats. Yeah, Friday night. I meant to watch it on Monday, but he's like, Here you go. And so they threw it there already Friday night for me. So

Wow. So if anybody has a child who is in puberty, well, she will be hitting puberty here in the next I don't know when when do girls usually hit puberty?

Beth: I mean, it can range from six to 14. So I mean, my older daughter started a little younger. I think she was around eight or nine showing signs and then my second daughter started showing signs more like 12.

Dave: Yeah, sure understood because this can be hormones, physical development in periods and physical development can come in many forms.

Beth: Yes. Yeah. I mean, it's understood growing height wise and you know, all the other stuff.

Dave: Sure, sure. Sure. Okay, well, this is awesome. Congrats on the launch of that book. We'll go now in the back of your book. So awesome. So what is the link? Do you just send them directly to Beth recommends in the book?

Beth: I send them directly to the blog posts. So if you go to the blog, I only have one post right now. Just because I just launched it. So that's Yeah, okay. That's basically

Dave: Right. Right. Right. Right, right. So we're so this is where you're collecting. Where's your lead magnet that sort of perked my ears up? We're

Beth: So I have it in the beginning of my book and in the end of my book, a gift, and then I also have it on my Facebook page.

Dave: Where you can claim your free gift from this website.

Beth: And all it is is just a list that you can create like a little kit that girls can keep in their backpack, ready for their period. So yeah, that's just a list that my girls and I kind of came up with things and it's in some of its like, you know, like oil blotches for when your face gets oily during the day and your face or chapstick? It's it's all the things not just not just period products, but

Dave: Yeah. Interesting. Well, this is very cool. So is your book launching strategy on? Because I mean, there may be people here who eventually obviously talk about affiliate marketing so much, and would love to hear your thoughts on that here in a moment. But, I mean, there's people and I would assume those of you, maybe who are listening, who are thinking, you know, I'd maybe like to write a book one day and what does that look like? And what are all the different options that I have to launch and market that book? So you've chosen Amazon, why did you choose Amazon versus selling it via your own website in doing the checkout in the delivery or even delivering it via ebook through your own website?

Beth: So I chose Amazon because it's the largest bookstore in the world. It's easy and accessible. I don't have to print it on demand. So I don't have to have stock at my house or you know, buy books and then try to have local stores carry it or I don't have to harass anybody like that. I mean, one of the big reasons is because Amazon is the ultimate bookstore. And yeah, it just, it's just the first 30 days that you launch Amazon also boosts your book and the algorithm the first 30 days are huge. I'm on the backside of it. Like doing promos, like I'm lining them up, almost. Okay, so this whole week is just free promos and then it goes to 99 cent promos. I'm contacting a bunch of other like book companies, some of them are blogs, some of our newsletters. And so I yeah, I'm kind of investing into that. So they will promote my book and it'll bring traffic to Amazon. So, so yeah, that's why I chose Amazon. I just felt it was the easiest route. Yeah. Once my book has been on there for I want to say about a month, maybe a little longer. I can go and get an ISBN number and then it can be worldwide.

Dave: Nice, nice. Yeah. I was deciding. We were deciding back when we launched a couple of books over the past several years, I mean, how we want to sell those books and we've chosen the route of selling them on our own. You know, through you know, through just sales pages, sales funnels, and in the likes to be able to, you know, kind of have a little bit more control over the checkout process. And also the customer, the customer data, you know, so there's, there's, there's different there's different ways. This would be an example of a sales page that we created that gave us the ability to, you know, sell art and we sold both physical books and ebooks. Right now, we are selling in the e book or have a funnel for an e book for $1.99 that allows us to, you know, control the checkout process and we use it simply as a loss leader. And so there's different ways to sell books. Books are really in the category of selling information. It's a bit more of a, it's a bit more of an advanced strategy and in my opinion, selling a book is simply an authority tool. It's a tool that allows you to be more of an authority in a specific niche and you can use it and others will use it in your introduction. Hey, my name is Dave Sharpe, author of right or hey, this is Beth, author of, you know, conversations with kids or whatever, you know, whatever your book is, and, and, and so what is your thought process in using your book here? Within this side of your business, this kind of channel of your business, what is your kind of short term and long term strategy and how does it play into your overall business plan?

Beth: So long term I plan on producing multiple books. I have a book in my head of what I want to just do like for the girls specifically, and then get started on that maybe next early spring probably. And then launch that maybe next summer and then I can bundle them up. You can sell it for a little bit more than you would for just the one and yeah, I just feel like I can just create a whole series because after that I can head into the boys arena since I have two boys as well. So long term that I'm just gonna keep writing books. I'm passionate about this area. Like you said in being an authority figure. I mean, obviously I'm not a professional by any means, but I'm having experience just with my own kids. I feel like I'm pretty knowledgeable. And I feel like the people in my Facebook group trust me. I haven't led them astray yet. So yeah, that's where I'm going long term with that.

Dave: Okay, so you actually are looking at using your books as the main thing that helps people understand. I mean, do you is this a more of a passion project or do you plan on turning this this side of your business this particular business into a significant profit stream?

Beth: Yeah, I plan on having both streams of income, this one on my publishing side of the business and then my affiliate marketing side. So yeah, so that's, that's my plan. Um, obviously, in the grand scheme of things, I want to make money. So everybody does. So I do have a goal in that. With that in mind, I have kind of like a long term goal, like, you know, a couple years from now, I told my husband, this is what I'm going to be making. You can hold me to it, so. Yeah, so my husband just recently, he's 44. But he just recently retired. Yeah, I know. But then here we are. We're both sitting here looking at each other. Right. So that was another reason why I'm like, Okay, I, I'm going to pick up the tail end here and status quo status, I guess through to retirement.

Dave: That's okay. So do you plan on doing any courses, coaching or events on the back end of this book as kind of your front-facing entry level product? Into this particular business?

Beth: So I hadn't thought about that initially until I took your course. I really haven't put much thought into it other than just that I could do that someday. I have a lot you know, between the affiliate marketing side, and then getting my book launched and publishing launch now that I haven't really thought about that in depth. But yes, I definitely thought that would be something that I could look into. 

Dave: Absolutely. I mean, I just want to spit a couple of ideas at you because well, quite frankly, this is what I do and what I love to do, right. So if you're open to them.

Beth: Of course, yeah. Okay. So, one of the things that I think would be would be really interesting in this type of business where you're where you're planning on writing a series of books about children, and you know, if you're going to have multiple topics even across both for both girls and boys, you know, I would take either a systematic approach, or I would focus primarily in on 101. of, I guess, client or or, or, you know, kind of target customer and ultimately the target customer has to be right. The parents I mean, the target customer is not the children, they're, you know, they're not, they're not the ones who have money, they're not the ones who are who are ultimately even going to buy this. So, so there's a couple of ideas. The first one would be the traditional kind of value ladder, ascension model. of, you know, somebody buys the book, and you really have a solid way to drive them to get their contact information now with Amazon. Correct me if I'm wrong, one of the downsides is that you don't get that customer data. Is that right?

Beth: That's correct. Yes, I have those free gifts. Front and back of my book just hoping that people will give me their email. So you can I mean, I'm hoping so. 

Dave: Yeah, yeah, it ultimately that's, that's that's what you want. And I think one of the keys to writing books is to really offer like, irresistible gifts to where you know, when somebody purchases that book, they have to get that free gift. And so, you know, for the first thing is is that the question that in some of the data that you can look at is you may not be able to track it the right way, the way that you're doing it because you're doing it by sending them to kind of a public blog post, right? You may want to consider sending them to a link to where you can specifically track Okay, these are the people that are coming from the book because this is the only place I have this link, you know, yeah so because you know what I mean? Because right now, it's gonna be hard to tell how good you really your lead magnet is because it's on your physical blog, and other people could be finding that and opting into those so it's there's no real way to track what the conversion rate is, from the book into the into the free gift. Does that make sense? Totally. So back to sort of the the way to, to monetize these books is to either hone in on a specific type of of target customer, which might be moms of teenage girls, you might find those are more responsive and willing to kind of pay and in, willing to invest in learning more how to be better parents and how to help equip their children to be you know, feel more safe and more. Just, you know, the world is a scary place. We're all I know. I'm scared for my daughter and I want her to be as safe and prepared as possible. So having some sort of a course that you offer, and of course that a lot of that's dependent upon getting those email addresses because without getting those email addresses, you have no real way to contact those people. So that front end lead magnet that's why I spend a moment just just talking about that because I believe especially with print on demand, and with Kindle, which is a digital format, you would be able to edit that book is that right?

Beth: Yeah, I can edit the book. Absolutely. Yes.

Dave: Yeah. So if you wanted to test a new lead magnet, or a new offer there as your free gift, you could run this for three months, and then you could test something different, and maybe send them to a link that only is available inside of the book, right? So you could then track Okay, here's how many book sales I've done. And here's how many people have opted into this book only for a specific domain. So I know that these are the people who are converting from the book, right. And then of course, you could take them up as some sort of an ascension model, one of my favorites. One of my favorite things to do are just one day workshops, right so for $99 or for $197. Or whatever price point you feel would be comfortable for these people to convert. You could put on a one day per month workshop, right to where you just deliver the content live. And there's been a lady who my wife and I have gotten a couple of her webinars and they were even shorter webinars. They weren't even full day workshops. They were just a couple of our webinars that she sold us a workshop she sold it for 49 or 99 or something like that and you've got the replay and it's a really easy way to deliver kind of a combination of course and coaching because it's also easier on you you There's nothing that you need to pre record and if you love the way that you the workshop when you can then turn that into a course that you can sell on autopilot later. Does that make sense?

Beth: Totally. Yeah, that's a great idea.

Dave: I think the use of webinars in the ability to be able to sell content on a webinar nowadays is almost a better way to sell courses and coaching than ever before. Because what I find is especially now with people being in their homes more than ever, and I think this is going to continue to stay the same. I don't think it's ever going to go back to normal again the way it was. I think people enjoy that live interaction. There should be more excitement. People seem to finish things more when there's a live environment versus when there's a bunch of videos to go through. And that's why we try to combine the two like with our Blueprints program to where we have videos but we also have live elements you know what I mean? The other thing would be just, you know, the other approach would be to just do that sort of thing for each and every book, whether it be you put on for each book, you do a workshop you do a live workshop, you may be delivered that a couple of times live until you really feel like you got the one that this is the one that I wish that I could get everybody to see. And then you just insert that into your follow up series, and you sell it via email to everybody who purchased the book or everybody who purchased the book who then opted into your email list. You just You just market it to them as this sort of free course and a either more advanced or more kind of breakdown live I'm going to explain this stuff to you or you can even say hey, I'm going to give you the both the synopsis of everything that's in the book, and I'm going to teach you something else in this workshop. You know that? You know for example, one of the workshops that we bought from Dr. Becky, we bought a workshop about big feelings in kids because we have a five year old girl who's got big feelings. She's got big feelings, you know, big emotions. And this particular doctor explains that children have some kind of bigger feeling than others. And how do you work with those? How do you not make them feel ashamed about having big feelings? How do you nurture those and help them put those big emotions into productive, you know, into productive ways. And so yeah, that was an example of a workshop now she has a more generalized parenting kind of social media profile. And so forth and probably some books that are across multiple topics. But my point is, my opinion with busy parents is that selling workshops and selling webinars in that price point of 49 to $99 is the sweet spot. What comes up for you as I spitball some of those ideas at you?

Beth: I'm just soaking it all in. This is like a free lesson. I'm loving it so yeah, making mental notes. Obviously I'll rewatch this whole video again to yeah, write it all down. But definitely. I like that. I like what you said with the whole webinars and the smaller ones even and getting it very specific. 

Dave: You could even do multiple I mean, one of the highest converting offers that I've ever seen and done is just to email my email list and do a $37 workshop. You know what I mean? That's a workshop where you just prepare a bit. You're going to talk, you're going to you know, you're going to answer some questions at the end. It can be, you know, 60 to 90 minutes. It doesn't have to be super long, because quite frankly people you know, they want you to deliver as much value in as little time as possible because after all, they have jobs and they're busy parents, right. So so, you know, probably in this niche, the shorter the better. Right because people have less time and reminding them in that initial marketing that you know, hey, you can do this. You're going to get the replay so you can listen to this even later and do it at eight o'clock at night after the kids go to bed. Right? So you know you can really kind of focus the details of when you're going to do the workshop specific to them. But it's it's the other beautiful thing about those kinds of lower cost workshops that you can use to you know, because a $37 workshop that's $37 You know, that's that's like selling me especially if you're offering the book for $0 or $1.99 or, you know, that's that's, that's nearly 16 books, you know, from one sale of a workshop and if you get, you know, 100 people to respond to a couple of workshop per month, you're talking about, you know, four 8, 12 16 thousand in additional revenue on top of your from doing maybe one workshop per week, you know.

Beth: That gets me excited for it.

Dave: Yeah, if you can, I mean, a good goal is to try to sell whenever you're selling something, 100 of something, right. It's a realistic number. It's not something that's overwhelming. It makes it worth your time. So if I'm selling something for say 37 or $47, then I can get 100 people on that. That means that maybe you've got a couple of hours of preparation. You've got an hour of marketing from writing all the emails that you're going to use to promote that and the other beautiful thing about selling something that is happening at a specific day and time is there's a built in urgency, right, which means that you have to buy by this date, or it goes away. You miss out, you miss out. It's built in FOMO and so you don't have to create fake scarcity or fake you know, urgency, it's built right in and it gets it helps you build momentum via those emails right on up to an hour or two before the workshop because, you know, it's like it's coming. We're getting ready to start this is your last chance to jump on. You know, yeah. So, yeah, those are probably the most fun ways to kind of monetize something in a niche where people are there. You know, I have no idea how people would spend money in this sort of niche. If this, that would be an interesting test for you to run. I know that people are used to spending more money in the business and wealth niche because they attach an ROI to that investment. Right. So it's easier for somebody to justify spending 1000 or 2000 or 3000 or 5000 or $10,000 on coaching or an event or a course or something because there's an ROI attached it but in you may find that there are moms who are you know, willing to invest in some sort of a a coaching more access to you right to where it's almost like a kind of mastermind or coaching program to where you get on they either have you know, 24/7 access to text or email you or you get on once per month and answer questions. I know that another type of coach that my wife and I hired in the parenting space was a sleep coach. And when we had our son, he slept differently than our daughter and we were freaking out a little bit and so we hired this sleep coach and she was one of the perks of her business, or the perks of her offer was that you got her phone number to text her. And that was kind of cool. We didn't overwhelm her. We weren't you know, right but but she made herself available for a certain amount of time so she was walking you through her 30 or 60 or 90 day kind of program to text her if you had any questions even in the middle of the night, you know? Yeah, that's so good. Yeah. So anyways, I think the I was doing this those workshops would definitely be something that I would start to do in people you know, subscribing to my little from from buying the book, you know, in but that all goes to lead magnet being sexy enough and irresistible to get them to go over and opt into your email list. Now there's another way to build an email and you know this it's not just all about buying and selling books. Doing TikTok, it's also about marketing outside. So are you doing content on just TikTok?

Beth: So my TikTok is mostly just making money online. I did throw a couple in there when I was getting ready to launch it just because I have the audience I'm like, well maybe there's a couple months in there. I'll just throw it out there but I I don't have a specific account for this niche. I have thrown it out on Pinterest and on my Instagram as well. Again, it's not directed towards the right people right now. That is all just about how to make money online. So yeah,

yeah. Well, that's cool. That's fine. I mean, I just wondered if you had

just my Facebook group is all Yeah, I have 150 in my Facebook group. And I think about 60 or 70 of my email list so nothing gigantic, but I just started.

Dave: I'm going to show you I'm going to show you this girls, just so you can and I know you obviously have other people in your in your you know your your sphere of influence there to be able to, to have examples of what other people are doing in the parenting niche because you said that you were going to reach out to people to help you promote your book and so forth. But this Dr. Becky lady is a lady that we've actually bought programs for similar programs to what I was just talking about. And her name is Dr. Dr. Becky Kennedy. And her profile on Instagram I'm having a hard time focusing on here but yeah, so her name is Dr. Becky Kennedy and she's got a significant following on Instagram and often you know promote these workshops. And it would be potentially somebody to look at who's monetizing an audience in the parenting niche

Beth: For sure. Absolutely. I'll check it out.

Dave: Very cool. So you're also working in the wealth niche and, and tell us a little bit about how that's going for you. You're on TikTok. You're out there. You went from consumer to creator. So you're you're you've built up a little TikTok audience here you're about to break 10,000 probably any minute or any day and who knows you know, nowadays one video could take you to damn near 100,000 followers on TikTok overnight if you have something go viral, but talk to us about you know how that's going for you and and why you are also working in the wealth niche.

Beth: I'm enjoying it to begin with. It freaked me out to throw my face out there. I felt kind of stupid because my kids have TikToks and teach me a little bit and then their kids or their friends found it and they're like, oh my gosh, your mom's on TikTok. So, I am having a lot of fun with it. I do a combination of fun stuff that you know may draw somebody into my account to look through it more. And then I do obviously promote Legendary the course, the business builder challenge and then other ways to make money. No. I I don't really have a specific reason why I chose that niche other than just it came easy to me just because of the course that I took from you. So that's kind of why I went that route. 

Dave: What I'm noticing about you is you've got a whole damn thing of you know, these lead magnets here. I went to your profile. And you know you've got you know, in your in your recommended stuff here. Makes you right here. Which, you know, I don't know that I'm a huge fan of taking somebody just to a bunch of different I would you know what if I was you just a little split test for you. I would take somebody like for example directly to this page, right? I would take somebody directly to this page. And the reason why is because you're probably going to see higher opt-ins and you're probably going to follow up with people even in an initial email and say hey, go check out all my recommended products and stuff. I think you risk not collecting the email because when you send them to a page like this, there's just too many choices and oftentimes people don't know where to start and they're relying on you for specific guidance. Go here and do this first. Does that make sense? Yep. Yeah, because you're a writer, you have this wonderful ability. I would assume that your free ebook for beginner affiliate marketers is something that did you put together?

Beth: Yeah. I did. And actually it goes right to the Legendary funnel. I actually had a tag so I can see in the back end if that's because I have the ebook also available on the 15 day business builder challenge link. You'll also see it there and so it doesn't, it's okay. Same place. It's just on the backend it's tagged so I know if they took if they opted in on the ebook link or the other one. So I do have that kind of separation. But ultimately they all go to the same place.

Dave: So this is a big thing that I've seen people doing over the past year or two is using these link trees using these. These these you know even Dr. Becky does it and I just think she would collect more leads these beacons pages you know these link trees. If you just send somebody to a singular opt in page right? Because it's like, people, they don't know where to go. They don't know and this is beautiful. This is wonderful, right? But if I'm brand new, and you got to think about you when you were brand new, did you even know what any of this stuff meant? I didn't know what Click Funnels. I didn't know what website hosting. I didn't know what leads even a Weber email mark. I mean, these were all terms that were over my head. And so what happens is when we get a little bit of experience or education, you know we forget what it was like when we first saw that video on wherever we saw it and how all this terminology was just completely foreign to us. And then you know, we get into it three or six months or we want to start marketing and then we you know, we kind of expect that their wisdom is our wisdom. Does that make sense? I've always found it better and I found it more effective to drive people specifically to a page to where there's one choice, which is put in your dad GM email and your name right here, right and and start here. And I would even like put in giant letters right here. Start here. You know what I mean? Like here's where to start. And I think even people's website to do that. It makes more sense because most of the people who come to a website, it's either going to be their first and last time that they come or they're going to be you know, a Returning Visitor in the majority of people are going to be there last time their first and their last time because it's like wandering into a store Beth. It's like going to Walmart or or like Target in not knowing what you're buying. Like not it's like, that's the best analogy. It's like you go to Target, but you have no idea what you're there for. You know, so I would recommend that to everybody who's listening to ditch the beacon ditch the link tree and I know you see other people doing it. And the problem is you do not know what their numbers are in their business and likely the only reason why they're doing it is because they saw somebody else doing it.

Beth: Yeah. And I had a link tree for a while and I know a lot of people don't love the link tree, they don't love to click on that. So that's why I linked it to my website. But yeah, I can definitely tell.

Dave: The reason why I don't like Link trees is because I go there and there's 50 there's 15 options there that I got to go through and you know who in the hell goes to somebody sling trade. It's like, subscribe to my YouTube here. Here's my podcast. Here's my free book. Here's my website. Here's my Amazon thing. Here's this: what do you think about people going and like they're on their phones and then they click it and they go one by one and no, nobody does that. Your best hope is that somebody is going to do one of those things and likely the thing that they're going to do you're not going to collect the email, they're going to go to your YouTube channel. They're going to go wherever over here. And so, you know, start here. Here's where to start, whether it be on your website or or here's where to start as a first step off of my TikTok profile, if everybody in our community did that. You're all like our entire community lead generation, conversion to statistics would just just quickly go up, you know, because we would now be collecting a lot more leads because it would be the only choice that seems like Well, I'm giving people less options. I want them to have more options, you know, and it's like really for them it's more overwhelming to have more options. So anyways, I'm harping. I hope I don't sound preachy or teaching.

Beth: No no, not at all.

Dave: So what do you know, feeling awkward, being embarrassed by your children and your kids friends, finding your TikToks these are some of the things that real people are dealing with. So how are you dealing with this in how you are over right but to some people it is a bigger deal and they're not able to get over it right. What are some of the tips or the advice that you have? Having children and having people and even a retired husband? When will you and your husband retire? Why are you doing this? Right, but the general criticism,

right? 

Beth: I guess I've always had that. I don't wanna say I always have the personality. I don't care what people think. But I do get to the point where it's like, you know what, you're gonna have your opinion of me, good, bad or ugly, and I can't change that or prevent you from thinking one way or the other. So I'm going to have fun with what I'm doing. And if you think I'm an idiot scroll by. That's kind of where I got to after about a month of doing this. I started doing some stupid dances like to begin with I was doing a lot of like, pointing and, you know, to bubbles or words or whatever. And I found that when I started doing stupid dances, which I don't get a ton of use, but my views went up way more and I kind of like an idiot like, whatever popular dances in like the Applebee's song you know, I did that one. It was horrible. Awful. My bedroom was trashed. I'm like, You know what, I don't care. I'm just gonna throw this out there and you know, I'm an idiot. I'm clearly not experienced in dancing. So you don't have to be experienced in and I used, you know, affiliate marketing, you can take this course in and try it and you don't have to have any experience. And it's okay, so that's kind of how I twisted that into what my niche was. But yeah, so that's kind of where I am with all TikTok things like, I don't care. I posted what happened just last night. Actually, this is pretty embarrassing. I just grew a gigantic zit on my face, and I threw a bandaid on it and made a huge deal. Like I'm going to live tomorrow. And I decided to grow this huge set. What an idiot, should I just let it all out? Or should I just keep a bandaid on it? You know, like, Who would do that? Nobody probably. I'm like, I'll just do it. Who cares? So that had nothing to do with a good hook or it's a good hook, you know? Stopping and watching. It's like Dr. Pimple Popper. You know, you just can't stop watching it, you know? Right, exactly. So I mean, whatever if my foolishness brings somebody to my page. 

Dave: That's cool. I mean I did the dance a couple weeks ago with a white shirt and socks.

Beth: Yeah, so it's just to have fun with it. It's all like it's all I can, you know, suggest to people is just just your part. You'll reach more people if they can see that you're being comfortable. You're having fun with it. If you're uncomfortable and you know that they're like, Oh, this is weird.

Yeah, it's what's awkward online. What's awkward in real life is awkward online too. I mean, human beings. Yeah. So it's like I think yeah, there's a lot of there's a lot of wisdom and a lot of there's a lot of success hiding behind just letting go surrendering to being yourself being real being exactly who you are, and how you are behind the scenes like when you're talking shit with your girlfriends? Are you talking shit with your husband or you're just gossiping? You're pulled up to the table with an empty cup ready to sit tea? You know what I mean? And talk shit. It's like who you are there is how people want to experience you because they want to feel like they're speaking to their best friend. Right? And if you talk to them, like they're your best friend, like, when I really legitimately feel like that, like on the show, like I legit This is how I am. You know what I mean? It's like, you know, I usually just roll out of bed in the morning and just I'd love to tell you that I get all dressed and shower shave and I'm ready you know, bright eyed and bushy tailed but, you know, most days I'm you know, I'm fumbling to the desk, you know, and I'm I got my smoothie which is my breakfast I got my you know, coffee over here. You know, I took a shower last night but I'm not showered today. I've barely brushed my teeth. And I just hope that even today I get a workout. You know, these are some of the hopes that I have for my day. And you know that I can get it together enough, you know, to just just do what I'm supposed to do you know what I mean? And that's the reality I think that people want to hear. And I think a lot of us have done it for a long time. I know what this is like to really feel like you have to put your best. What do they say: put your best foot forward or something? Like it's like fuck that like I my best foot is that I haven't had my best feet in a long time. I mean my feet are the foot I'm putting forward now is corn filled toenails just like a pterodactyl petted over the sandals. I mean, they're just looked down like oh shit, man. That boy needs some love. So, Jacqueline asked Dave, are you saying ditch the link tree completely? Or are you saying use a link tree like page on a website after the single page opt in to capture their email? What I'm saying is that multiple options on any page is going to lower conversions, period. So what we teach is a single option: opt in page, okay, enter email, leave, die, we don't give a damn but there's only one thing to do. Flick us off. Tell us to go to hell. There's one thing to do though on this page. It's to opt in or fuck off basically, you know? Sorry, this just became you know, this just went from PG to R. But anyways, yeah, so what do you do once they opt in? Well, no, that's not where you hit them with 20,000 options. No, you don't just want to move the cluttered shit. You know, one page over. We want to eliminate that idea altogether. Every page where you want somebody to do something, the more options that's why blog posts with tons of affiliate links inside of the blog posts are also likely not going to convert as well. Right? Somebody is going to probably do one thing out of that page. And it's just because people get pulled in different directions, right in people's attention. I mean, they've got 20 tabs open. They've got multiple devices sitting around for you to keep their attention. It has to be super focused in the moment that they feel confused, like, what am I doing? How did I get here? They're they're going to leave they're going to go do they're gonna go back to Facebook or what tick tock where it's a simple option scroll, you can only do one thing, right? Or, or where they're just more familiar with. So opt in page single option. There's only one choice then we bring them to a bridge page to where we have either some text or a video. And there's one option to continue on to wherever you're recommending them to, and hopefully where you're recommending them to the products that you're promoting. uses those same direct response principles and direct response marketing is just that you're looking for a singular direct response and immediate not not like what we're looking to do with direct response marketing. We're looking to move them along a process until they buy and with no options along the way. Every email has one link. Every opt in page has one option. Every bridge page has one option. Every sales page has one option. More choices is not better. And this is where society in traditional I think retail is very different than like online marketing specifically. And I also think it's very different from many successful businesses around like five guys selling hamburgers and hotdogs, and they're really successful. Taco Bell sells tacos. Chick fil A sells you know, they don't. And then you see the new restaurant that popped up. You know, I got one here on a corner in our town right by our house. It's been 50,000 things because you walk in there and there's 50,000 things on the menu, and they can't keep up with that. You know it's too many choices for the person who comes in to sit down and it's too much stuff to keep fresh in the freezer. The Cheesecake Factory menu is like that big and you've been there before

and I don't know how they do it. I think it's because people think of them and relate cheesecake to them. So there is a bit of a singular focus there. And they have specialty items. Otherwise I don't think if that was just a random thing I think that's where they nailed that business. If it was just random, whatever the food factory, I think that business would have failed. Okay. That's my opinion. That's my professional expert opinion. Thanks for asking. But yeah, so hopefully that answers your question, Jacqueline. Anything else that you Beth would leave us with today, in terms of just an aha moment, a takeaway that you've learned over the past six months that you feel is like, Hey, this is something that I'd like to leave you with today?

Beth: I guess it would just be if you're a stay at home mom and you. You've not worked for years, I haven't worked for over 20 years. You feel like your only option is to work at a fast food place or be a receptionist and just start. You don't have to do that like you have more potential and you're more knowledgeable in your life than anybody else and you can use that and expand it. So whether that be you know, kind of what I did with parenting or whatever you're good and smart at like everybody has something. And I just think a lot of moms just feel like they're just stuck and they're just this is what this is what I'm doing this is it. I'm just raising the kids. And that's not true. You don't have to, I mean, it took me a long time to figure out that I ‘m just making lunches and doing laundry and getting groceries. So. So yeah, I guess that's what I would say to the moms anyway, that's what I would what I would say is

Dave: Yeah, Amen, sister. Amen, sister and take that damn challenge and get in there and apply that stuff. And do it man do it or do it woman. Right. Screw the guys. My daughter said girls rule. Boys rule the other day. I said that's a good one. It's a good one. I said I had many girls say that to me when I was growing up. Always hurts. You know when you're when you're a little boy, those boys drool. All right. Well, Beth, thanks for your time today and thanks for your work and giving us something to have a different perspective on and good luck with your books and maybe selling some of those workshops on the back end. And of course doing the wealth and making money online side of your business and I know that you will succeed with what you have committed to your husband and probably blow through your goals. Yeah,

yeah, there we go. 

Beth: Thank you. Alright,

Dave: Talk to you soon, Beth. 

Beth: Yep, you too. Bye. Bye. 

Dave: All right, my friends. That was really cool. That was super cool. So you can of course follow her as I've had the banner up, Beth recommends on TikTok. She is still there. I want to just pull her back on one time real quick. Would you tell the parents who may want to join your Facebook group what that is?

Beth: Yeah, it's called mom support through puberty.

There it is. So if you want to join her Facebook group where I'm sure you'll get lots of value, mom's support through puberty on Facebook. Alright, thanks. Alright, so yeah, lots of ways to connect with her. And of course, if you have a daughter who you want to, you know, genuinely get some support and some guidance and some feedback and some ideas, then go follow or join her Facebook group. I've had her book up here. I think that's a wonderful idea. In great info, and something that I'm going to be ready for here. Pretty soon as well. Not you know, myself going through puberty of course, but having a daughter that will and surprisingly right I mean, golly, when she said that number six or 14 I almost you know, I almost had to. I was like no not yet not too soon, right too soon. But that's the difference between being prepared and not prepared. So you know, whether you're a parent who you know, wanting to be prepared or whether you're an entrepreneur and a marketer who wants to be prepared. You know, this is the power of community, this is the power of knowledge. This is the power of feedback. And today, as I think it's always been, it's important to be in communities in getting knowledge and education from other people. And that's why we do exactly what we do. So if you have not, you know, got into our blueprint, if you have not had a chance to attend one of our masterminds all these things are on the table for you to further your in your education journey for you to further your accountability and involvement like in this badass community that we have here. Just like Beth's growing community that she has for moms, and you know, you never know what you're going to hear or see or learn from people, of course, in our community, and that's why we do this show. So we got one more episode this week, tomorrow, Friday. We'll see you there. Get out of here. Have a fantastic day signing out. Be Legendary. Much love and we'll talk to you soon. Bye.

 

 

Below is the transcription for this episode:

Matt Heltzel: Today we are live. It is Wednesday. My computer's completely frozen. So I think it's the 17th but who the heck cares? It's Wednesday. Welcome in, I am Matt. I'm the CMO here at legendary we are live and if you are tuning in live with us, let us know where you're tuning in from. It's always fun to see where people are tuning in from. Usually people all over the world tune into this and we'll have a couple 100 or so or something like that on these live and then a few 1000 More watches as a replay. You probably already know the drill but for those of you who are newer, every single Monday through Friday for the past, I would say about well we've been doing this for years and years but Dave and I have been going live personally for the last about 18 to 20 months, something like that since last March or April. And we've got people from Charlotte, LA, Iowa, Tennessee, Atlanta, North Carolina. We've got the Netherlands in the house. See, it's people from all over. The internet doesn't discriminate. Based on location. Anybody from anywhere, can hop on and get a little morning inspiration. We've been doing these for a really long time and they're powerful. It's a cool thing for me personally, to be able to see and witness people's stories, their journeys, what they've experienced and then and then what they've been doing and what they're up to right now. And this morning, we've got another awesome guest. I'm excited to bring him on and never chatted with him. I literally sided. I was trying to sign into this thing. Usually I do this from my computer. And I just showed him basically I was like doing a spinning wheel of Death on my iMac. And, anyway, let's bring in Matt. What’s upman? How's it going?

Matt Chambers: I'm doing well. How are you? Doing? Well, thank you. 

Matt Heltzel: Where are you calling in from?

Matt Chambers: Minneapolis. area in the Great North.

Matt Heltzel: Nice starting to get a little chilly up there. A couple years ago. I have family there and a couple years ago we went and visited some sort of resort kind of thing. That's a couple hours north of Minneapolis and it's like you get further north of that. It's just like and it was like negative 15 degrees every day. And I was like look, I grew up in South Dakota so I got to the Midwest but I was just like this brutal. Cold. It's like showing your bones. It's insane. You have to want this for sure. Yeah, that's true. Well, and this summer and like you know spring fall is just epic. It's beautiful. But anyways, I was kind of reading through your questionnaire and reading through some stuff. I thought it would be interesting if you would share a little bit about maybe did what you do full time or you don't have to go super into that but just give us a little background on you and kind of what your interests hobbies and stuff like that are but it's specifically I thought it'd be interesting just to hear a little bit about your story with with E commerce and your journey in that realm in that arena. And just like how did that go, and why did you get into that and tell us a little bit about now while you're trying out a new business model?

Matt Chambers: Yeah. So probably about 10 years ago, I had lunch with a buddy of mine. He had kind of this new thing called a side hustle going on where he was, you know doing some fulfillment by Amazon. And he was importing stuff straight from China and really making a living at it. And he had grown up in the consumer electronics world and really was trying to hone his skills on how to leverage the manufacturing in China and Amazon's network of billions of customers. So as we're chatting over lunch, just gonna flip this computer around and show me his true earnings on a monthly basis. And you know, he was selling some small little security alarm or something at the time and it was doing you know, $100,000 a month in sales, and I'm like, how I need to know and, you know, over the next couple of weeks, he kind of answered a bunch of my questions for me what he's doing and it eventually led me to kind of kicking off doing it myself. I didn't follow any of this advice, in terms of, you know, buy small products and find stuff that's easy to ship. I went into it with a coworker of mine and he and I both started searching for products and he came up with I believe it is actually his wife that came up with the idea of making a beanbag for babies. And I'm thinking, okay, whatever, we'll give it a shot. And he actually finds a manufacturer that says, I'll send you 50 units for free just to just call you and it's expected that they were fully stuffed and ready to Ship onto the customer. It arrived in a box that was about 12 by 12 by 12. And it was 50 empty shelves and we were complete noobs and didn't know what to do and we started researching how do we fill these things? How do we ship these things? On behold our buy in foam from Kmart at the time to fill them and go around the local office depot to buy boxes and FedEx. We put them on Amazon and set up a Facebook page and literally had zero followers. I mean, it was absolutely nothing. We sold out in two days. It was just one of those things. It was a product that just was in an underserved market at the time and got Facebook at that point back in 2013. It wasn’t the advertising juggernaut it is today. Still by throwing some ads out there and you know, even just unpaid ads. Were able to find some quick success with it. You know, we started ordering, you know, different colors, different patterns. You know, I converted my unfinished basement into a warehouse. And within six months, I had hired my sister in law to fill the beanbags. And, you know, multiple different people within my family helping me out to just keep up with it. I was still working full time and still working full time today is just one of those things where it kind of really took off and you know, within that first year you know we've done probably a quarter million dollars in sales on Amazon and something that was just from a whim. It wasn't anything that we were planning or at any experience and we continue to grow that business. It was very successful. We had retail buyers coming to us from Walmart and Target and some larger big box retailers. That, you know, had seen the product and, you know, whatever reports they were looking at, and they wanted it in their their stores and we continued you know, growing that business over the years and then come to about 2017 Facebook changed some algorithm and they're no longer you know, even no matter how much we pay for advertising, we've got zero traffic, like almost overnight. You know, and we struggled putting it together for a couple more years and, you know, eventually my partner moved away and he didn't want to be a part of the business and I'd moved it. We had grown it you know, we think we had three different warehouses over the years. I brought it back home and was out of my garage for a while and it just came time I ended up liquidating everything. Another buddy of mine wanted to give it a shot. So he’s a web designer by trade, so still trying to make it work and figure out how to navigate higher SEO and everything else but then over the years, you know I kind of like it probably went out for almost 10 years and years and we got used to having that side hustle and that extra income coming in and you know, when I sold the business last year, it kind of gave me some free time to start looking and you know, personally I had never even been on TikTok until my daughter got an iPad and said hey, can I have tic tock and like clumsy okay, but I'm gonna watch what you're doing and one more time you know scrolling through videos and Catholics just flipping through what's your dances and our Washington or driveways and whatnot could do that? Upon somebody one time saying hey, you want to make X 1000s of dollars a month working part time I'm like, I’ll bite you know, and, you know, down the journey I went, you know, with, you know, watching the video from Dave and you know, really understanding the education behind it. You know, trying to apply that to what I've known from the past it from ecommerce, and I long time ago, I actually worked for a large e commerce facilitator that had a whole affiliate marketing department and we glide, knew what they did I understand it, but never really applied it and, you know, I started in Denver, my my journey and my my tic tock time, if you will, you know, became just watching everybody that I could within the industry to start learning and start seeing how they're doing things and what they're doing and who's successful and what's making them successful. And, you know, finally ended up going through the 15 Day Challenge and you know, really just tried soaking it up watching multiple episodes several times just to make sure I'm understanding things. And then it was just a matter of kicking myself in the butt to apply it. And I'm glad that you know, it's been less than two months, I'd say, since you really started promoting things. And you know, I'm enjoying what I'm doing and I'm seeing the successes, you know, by applying what I'm learning, so it's really been fun.

Matt Heltzel: Yeah, I feel like you're pretty creative, you've got some creative content. I think that in a way you're utilizing things like stitches or doing stuff like that. And also, yeah, the content that you're putting out is pretty unique in itself. And I think it's getting a lot of views because of that, but I mean, you've really grown to you're not quite at 30,000, right? You're like 27 which is awesome. That's super cool. And you've had a couple videos that are really blown off, but one in particular talks about retail affiliate programs you can join today. Isn't that funny that just a simple video like that can just take off? 

Matt Chambers: Yeah, it was one of those things I posted probably five minutes before we left for one of my daughter's softball tournaments. And literally by the time I got to the tournament, watching the first game I looked down at 50,000 views and I'm like, What did I just do? You know, where did I click wrong? But, you know, that really kind of obviously led to a lot of my followers. You know, trying to recreate those same moments over and over again now and you know, really you know, instead of going after, I think a lot of just a massive amount of views. And firstly, trying to find the right ones, you know, people that really want to educate themselves on you know, how can they do the same thing, you know, how can they create some sort of whether it's a side hustle or full time income by leveraging, you know, social media and online platforms? And really enjoying that mentorship? You know, I'm with some people and, you know, they may not all be subscribers right away. A lot of people go into you know, these sorts of things, thinking it's going to be, you know, cost them a lot of money or they have to dedicate, you know, eight hours a day to this and really try to just educate them that you don't need to. Yeah, it's certainly not something that you have to, you know, put your life savings into a new business. And you can start slow and you can grow things, you know, at your own speed. And, you know, I learned from a lot of failures, you know, I've been kicked off TikTok so many times the last two months. I can't even count it. And you know, I'm probably right at that point where they're just gonna ban me for life. But I didn't realize sales funnels and affiliate marketing was so sad to talk about, but I guess you know.

Matt Heltzel: Well, it's, yeah, there's the it's mostly usually it's just people who are annoyed from seeing it, start reporting, and it's not necessarily that it's actually against a sort of terms, and then you get enough of those. But I wanted to go back to you know, I think that there's an interesting flow, so to speak, of creating those more viral high viewed videos, and then following it with lives and following it with more high level high value, but yesterday, I thought it was really interesting that Dave was talking with a guy who's just exploded and also, not only exploded, but just has done it in a really unique way. Where he's had a couple of those high viewed videos. For instance, a lot of his growth over the last month has been after he did a video that got 10 million times where he did a little work from home for Apple video and he had an apple on his finger. He slipped the apple off of his finger, and it was kind of a funny, like, humorous thing. And he had 10 million views and turned into a ton of followers. And some people are skeptical about that. They say oh, yeah, but those don't actually turn into sales. Now in his case, he's been going live two to three hours a day and being real with people being vulnerable with people and combining those elements, the right one and the other don't really work independent of each other. So if it's all just this, like high level education that's almost beyond what people who are new can grasp. Or even understand, or if it's just virality. Neither of those really work explicitly. It has to be both right? Like this guy. Austin just got off Ian's live show, like, typically guys like Calvin Hill, they'll go live for hours in a day. And they'll have, you know, 50 to 200 viewers at one time. But then at the end of it when they actually hit and it says you know, 45,000 people get this live and that's a really powerful thing. I mean, that's a lot of freaking people. When they get to see you in a live environment, or even just in an environment where you're creating videos, like you talked about, that is just more kind of straightforward content. Because when you get on the for you page to that degree, like your video that has $600,000 You are guaranteed to find people who are not interested in this who have never heard of it, right. And so what happens in our community and in this niche in particular, is that people start telling themselves like, it's like everybody's standing in a circle looking at each other. We're all talking about like, oh, what's happening? And everybody's like, Yeah, everybody's sick of these videos. And you know, it's not about going viral. But the truth of the matter is, is that, you know, one of those 600,000 followers or 600,000 Viewers, probably a lot of them had never heard of any way to make money. Online in their lives before. And that's a powerful idea that a lot of times we end up forgetting, and underwriting I would say undervaluing massively undervalued.

Matt chambers: if I look at my master to-do list of everything I want to do with my businesses, going live carving out that time just to be able to do it on a regular basis because I enjoyed a lot of them I watched a lot of those comments on a lot of them. I've just never done it and I know it has huge powers within the community, especially the checkout platform. You know, it's one of the things that you know, even my, you know, if you look back at my early videos, I wasn't putting my face out there. So, you know, like you said, it's that vulnerability factor. And, you know, I've gotten over that ugly mug out there and let people ask me if they want but, you know, it's one of the things I just need to do it and, and be comfortable with it and not worry about, you know, the 95% of the people that are gonna laugh at it, you know, focus on the 5% of people that are going to take something away from it.

Matt Heltzel: It's impressive to me the journey, just that short journey that you've taken from sort of starting out testing the waters with somebody as they just didn't really like it, didn't show your face and you were like, Hey, let me edit some videos. And now here you are today live, you know, Wake Up Legendary. Just kind of cool honestly, you know.

Matt chambers: It is and you know I was talking to my wife, my daughter about it. You're going to go live on their show. And chuckles And she's 12 and thinks that TikTok started out because I got invited to this. So I guess you know, in her eyes, I'm cool. 

Matt Heltzel: You are! I also tell a lot of my parents. I'm not a parent, but I tell a lot of parents this all the time. I feel like seeing like parents doing things that are stretching me like that maybe they kind of know or understand is like a little uncomfortable. I mean, and that's a really powerful thing to watch. I feel like so I just feel like that's a really cool thing for her to be a part of and for her to like to see or experience or hear about you know, it is a real vulnerable thing to go on. Any sort of social media, you know, we're all we're all insecure and like, God, what are people gonna say? Yeah, that's cool. Yeah, like a lot of what I'm so just on and we're just kind of keeping in mind at times for your sort of, you know, content creation strategy and sort of your routine and stuff. I mean, I tell people if it doesn't feel right or feel good, you know, test out the waters. Occasionally. But ultimately, don't push yourself to do something that you hate. You know, the reason Ian or somebody like that goes live so often for so long. It just feeds him you know, and it's like, for some people, it just doesn't do that and that's okay. But also sometimes we just don't do stuff because it just is comfortable. We just need to figure it out. But I like the approach that I've seen a lot of people doing where it's like, Hey, we're just gonna get coffee together. You know, I'm gonna go live on Tik Tok. I just brewed up my pot of coffee. I'm gonna sit here, we're gonna chat for 20 minutes and then I'm gonna peace out to work you know or something like that. I'm gonna peace out to my other job or I'm gonna peace out and I got to create videos, but we're gonna hang out for 20 minutes. You're here for a round, hop on let's chat. You know, and they'll answer questions. They'll just chat about life and it's crazy how that small stuff that's seemingly insignificant ends up being the stuff that really moves people and speaks to their heart rather than just to their mind. But in terms of your routine and stuff and what you're doing, Would it be found to be impactful from a content creation strategy standpoint? And then I'll kind of give you the last word to like everybody who's here. What, what's something you would recommend to people who are getting started creating content? There's a lot of people here and we're trying to figure it out trying to figure out what fits. What would you recommend based on sort of what you've experienced on what you found for somebody who's getting started?

Matt chambers: I think the thing that I'm finding that works for me is kind of the pain point of being stuck in that nine to five job and really just hating, hating Sunday. Nights on Monday mornings, living for Friday afternoons and really just trying to help educate people that there's something else out there that they can be doing that can replace that, you know, that grind? You know, I've always been one that I work a full time job and I don't mind working a full time job. But eventually I don't want to find that kind of thing. That ultimate side hustle that turns into a career. And again, I'm really trying to focus my business towards that and you know, the stay at home moms stay at home dads. You know the people that are slaving away, you know, at their eight to six, it's no longer night. And over the last two years, we're all been working at night from home, you know, answering emails at midnight, doing stuff that we normally wouldn't have done before. And I'm really trying to find that piece and as well as how can I help share that with others and really help people understand that there is something else out there.

Matt Heltzel: Man, that's so true. I even have, I mean, I even have friends who have worked at Office Depot. And over the pandemic Yeah, they find themselves working just weird hours. They have no ability to disconnect. My buddy who's freaking like the most would love to work from home all the time. He told me the other day was just like, Man, I don't like this anymore. Like I miss my people. I miss collaborating. This is stupid.

I think so many of us are like that, just striving to go back to an office and see other people. 

Matt Heltzel: Yeah, or just or you know, and that and also just to leave it all behind to it just like hey, I want to do my own thing or have a side income that I've got coming in. That doesn't make me so dependent on it. Alright, well Matt, you've got stuff to get to. I've got stuff to get to. Thank you so much for coming on. I really enjoyed it. I love watching people's journey throughout going on tick tock figuring out content. And that was really cool for me to be able to go through your TikTok channel and take a look at those and everybody else will too because I'll put up your handle and I'll let you get rolling.

Matt chambers: I appreciate it, thanks for having me.

Matt Heltzel: Totally. Guys. I'm going to put up his right here so Empower underscore your underscore future. You can find him on TikTok give him a follow and then you know what I usually tell people to do is go comment on a video and let him know Hey, I saw you on wakeup legendary Hey, I you know I was watching. Tell him one thing you took away from today's interview. He's got a run. He's got a meeting coming up. He's a busy dude. And I also have lots of meetings in the morning. So we're gonna hop off the back here tomorrow, same time, same place. 10am. Eastern. We're here Monday through Friday. Empower underscore your earnings for future and also if you are newer to our community, you can text WUL to (813)-296-8553. If you send the letters WUL. You can get a text message reminder, every single thing when we're going live. There'll be a little link to our Facebook you can literally just tap it. It'll send you right into Facebook and you can watch our lives. So again, if you want to follow that empower underscore your underscore future and we'll be back here again.

 Below is the transcription for this episode: 

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary and this morning we have a returning guest to the show who you may recognize because he's absolutely blowing up online. Without further ado, help me welcome Baron Ian McLaury to the show what's up my brother, welcome back.

Ian: What’s up Dave, appreciate you inviting me here again today, appreciate that.

Dave: Hey man listen, it's our pleasure and I'm excited to know you can catch up with you. You know you have two kinds of two first names, Baron and Ian. What do your friends call you?

Ian: Well the only reason I put Baron in there was that I was looking after some royal family there. That's not my first name. It's just a parent. That someone's passport. That's all that's about. So he is the name I said.

Dave: Oh, I'm sorry. I didn't. I didn't understand that because of American naiveness I thought maybe Baron was your first name and Ian was your middle name or something.

Ian: No, the only reason I was looking after the royal family's photographs is that people know for a long time about one of the daughters of a party. And as you do as little children, they went to a party jumping around on a bouncy castle. And then she kind of swallowed her tongue. So like any person would do. You just look after the child. And then the child was fine. She had cyanosis but it was fine then went back to the parents and debriefed them and all that sort of thing. So we're up to their daughter, she is only six and then I came back a week later and they made me a parent some sort of night or something like that in the royal but so different in England but in another country with Africa.

Dave: Okay, okay. I understand it's sort of like getting knighted and then becoming like Sir Elton John. Okay. Understood. Understood. We're awesome. Awesome. He and Well, listen, man. We had you on the show. What was it about six months ago? Yeah. Something like that. Yeah. July times all run together here over the last year anyways, but man, you were in a you were in a you know, you had come out of a tough spot. You know, you had really dealt with and you were really honest. And it was that you were very vulnerable. It was very inspirational. You know, you talked about some of the depression that you dealt with and just you had an incredible story. I remember you talking about something about catching up with a child or daughter or something like that. I feel like it was just a great episode. And maybe you could just touch briefly on that. But what's happened over the last six months for you has been astounding. You had a month last month that I know of just in the money that I know that you earned in your business. It was astounding. It was staggering. It was money that most people make in a year. You know, it was the average income of most Americans in one year and that by no way, shape or form. Let's give a big income disclaimer. Ian's been absolutely crushing it that doesn't guarantee any income to anyone. But it has been incredible to watch. So why don't you give us a little bit of a backstory and then bring us to the present day.

Ian: Well, you know, when I first started, it was a long process because it's something new online marketing and affiliate marketing was quite a new thing. To me. And moving from the body guarding life to my new life as a granddad and kind of being at home with my little people. It was quite a transition for a new career. So, but I think by being vulnerable on my tip top, and I'm on Instagram, I think the key part about if anyone asks me What's the key part of my TikTok it would be going live I would say because anyone can put beautiful videos up on their TikTok and nice music and nice filters and stuff like that. But I think when you connect on a personal level, they see if your smiles reach your eyes and they can see you're a real person is quite an eye opener for a lot of people that you know, I've put up quite a few videos trying to stay consistent all the way through. And yeah, I've had some good hits on my site, but I've also been trying to do some split testing in the back of the funnel and stuff like that which has worked out pretty well. 

Dave: So had you ever done any sort of online marketing, affiliate marketing anything before you started learning with us and then getting started marketing?

Ian: No absolutely nothing online. No tech skills, nothing. I couldn't even buy a router from my home and I had to call up a tech support and even set it up. So it was something as basic as that. And when my family were saying to me, Doug, you need to put everything in your iCloud and you can download it and all that I was like well hang on, calm down farmers all my life.

Dave: Right? I mean, you know, I hear that too. And I'm thinking my first thought is, you know, let's come back down to earth I totally understand. So that was when did you get started in actually entering an intake of the 15 Day Online Business Builder challenge?

Ian: The first day of July this year.

Dave: Now this year. Amazing.

Ian: I remember the date because on the 17th of July of this year, I actually was in a quiet bad place as I mentioned, and writing notes to my family because I was in a bad place. A loser and a very broken man. I'll be honest with you so I know the dates pretty well. So when someone popped up on my TikTok on the for you page on the 18th Okay, I made a transition I thought okay, well, we'll give it a go because it's my last roll of the dice now. And I paid $7 for the 15 Day Challenge and then here we are. I didn't have any tech skills before I didn't know what was going on. I didn't know anything about affiliate marketing and didn't know how to funnel an autoresponder sequence. I didn't actually do anything at all. So that's how powerful that 15 Day Challenge is. It's an amazing thing to have. You know, anyone that's tuning in, sees that this is everything I talked about in my life all the time and all the details all come from that 15 Day Challenge. Amazing thing.

Dave: Just to be clear, and I want to circle back to this. I mean, essentially, rock bottom for you writing notes to your family. You were in a damn near suicidal state. I mean you were at the lowest of the lows and in I mean, depressed is an understatement. It sounds like.

Ian: Yeah, a bit of a bit of change. 

Dave: Yeah, I understand. But wow, what a turnaround story,

Ian: Just a little change because I let my family down a lot. And I'm sorry, but I didn't mean for everyone to tune in to see pain.

Ian: It's okay brother, okay. It's okay. This is appreciated. This is honesty and vulnerability. And I think this is why people connect with you so much because you're not afraid to show your heart.

It's just that when someone mentioned that you're rock bottom, and then you know it's there's nothing left. There's nothing left in the tank anymore. Everything has been chipped away at you your whole life, your whole existence and your purpose is just broken away. And all of a sudden someone pops up, well, is this going to be real? Then you put it all in. I'm all in with everything when it comes to Legendary and it's paid off. I get it for the brand and yourselves and it's given me a lease of life but it's also taken away my imposter syndrome. And it's also allowed me to have confidence and someone says, you know, doing a 15 day challenge is fantastic. You're going to learn all these skills to be an affiliate marketer, but it's actually bigger than that and also gives you the confidence to come out to talk to people and you know, just connect on a real level, rather than just do a course thank you very much. It's a course in the family.

Dave: Well, what makes this powerful is the sort of shares you know, these sort of stories like yours, we're lucky to have a community of go getters and we're able to feature somebody every day which is why I feel like we watch what makes us so special. And when people you know, bear their heart and soul like you do, like you've done like you're doing right now. You know, that's what makes it a lot more than money. And it just so happens that, you know, we're not just a community full of people who are saying, hey, it's more than money. I mean, you've actually had a financial transformation you've had you know, you've gone on to make life changing money at least in my eyes. How has that combined? How has the financial aspect combined with the personal transformation that you've gone through? How has that changed things for you over the last six months?

Ian: Well, when the 17th of July was here and I was in a bad place. I couldn't pay my phone bill. I was in such a bad place because you know, money is tight, living paycheck to paycheck, it's very difficult to get out of that dark place. And when your mind's telling you that you're never gonna make it. You might get into that place where yeah, you're right. And this is where I deserve to be for the rest of my days. So that's where I was at, but the financial transformation has been very life changing. I'm able to help my daughter, she's got Crohn's, so she's moved out now she's moved down to a place in Devon. So we helped her with a bit of things for her new home. But also, you know, just doing normal things like I went to Costco the other day and went in there for a chicken and all of a sudden came out with a couple $100 worth of stuff. And the transformation there is I was able to pay off my car for the first time in about a year. That's the pain. That's part of it. That's just life changing stuff. Yeah. Yeah, he's a powerful man. Good stuff. But I think the financial thing is coming in. And it's, as I say, it's bigger than the financial thing. It's actually the connection with people. People come into my lives and talk about their pain and their depression, that PTSD and my stories are difficult, but there's also other people that got life changing stories as well. They came into my live and there was someone for me that day that said to me do you mind if I be honest, your life is a joke. So he said, I've got PTSD and I said, why? And he says, I lost three wives. They all passed away in four years. And you know, people come in for real stories and they've got some real broken people that come in, and it's nice to chat to them and see where they're going with their lives and give them some help and tips and advice to move forward. Amazing. 

Dave: Yeah. Well, I think you've embodied the, the, the, the idea that you grow so much faster when you get into a place where you're helping others instead of always looking to be the one who's getting help. Not that we don't need, I mean, even me, I've been in a position for the last many years of helping others, getting to serve others or having the ability to mentor others. That doesn't mean that I still don't seek out support and help. But the piece that's helped me grow the part of my life in business that's helped me grow more than anything, is you know, when I turn my focus away from me for a moment, and get into somebody else's shoes, get into their life, get into what it's like to be them for a moment and see if I can give them a few words of inspiration, or just an ear or a couple words of encouragement, you know, or appointment section of something that was helpful for me. And I think this business model if we go back to even when I first got started, you know, I was just coming off of a similar place where you were, I was addicted to drugs and alcohol. I had a heroin addiction, an IV needle addiction, I was deep into the levels the bottoms had trapdoors, I kept going further and further. And when I got clean and in February of 2008, it wasn't you know, long after I started to kind of want to do things with my life because the fog started to settle just a little bit. And, I was trying to stay clean. I was trying to stay clean from a very powerful addiction. And this business model specifically allowed me to be able to get into service with others, and share my story, just exactly like you're talking about right now. And as a result of that, that is when I started to also succeed in making money. When I stopped being a victim you know, when I stopped always in only looking for what you could do for me and how you could help me in thinking and I know depression and in thinking poor me are not the same thing. They're very different. Depression is very real, and I don't want to minimize that. But I can often also get into a selfish poor me attitude. And when I get into service to others, and when I tried to add value to other people's lives, what it does is it gets me out of my own problems, in turn, allows me to serve other people. And my income is in direct proportion to the value that I bring to other people's lives in whether we know it, or not being of service to other people. Giving them encouragement, giving them inspiration in delivering value in the form of new skills or new opportunities is adding value to people's lives. And ironically, incomes go up and that is exactly what I see happening with you.

Ian: So when basically that I decided to go on, go on live and talk to a lot of people in the barebones about license and chat with them on a personal level. People come in and they want to talk about their lives and how they're changing stuff. But I get a lot of messages now. And I walk around my local town and people come up to me. They say, Hey, you and I said yeah, I am. You are motivational and I watched you in your lives because your motivation was like, Well, I started as an affiliate marketer, on the 17th of July, I wasn't going to be here. And now all of a sudden people are saying, Hey, you're such a motivational person that comes on the live and I actually tune in every day just to see your face. Just have a little pick me up. I'm like, Wow, I couldn’t even pick myself up in July, and now I'm picking other people up. How special is that?

Dave: Yeah, it's incredible. The most motivational people are the people who try who aren't trying to be motivational. And I think for those of you who are wondering, oh, well do I have to be some motivational speaker or I could never motivate others. The people who are the most inspirational and motivational to others are people who are not trying to be motivational. You know what I mean? And I think the people who are trying to be motivational speakers or even who are motivational speakers, most of the time, people look at them as corny. And they're not really that into, you know, so keep that in mind when you think about what we're talking about care. You got me now. I mean, it always, you know, it always I always will remember one time I was sitting in a hotel room in Toronto with my wife and I couldn't get the TV to work. And I thought, oh, you know, I was technically overwhelmed. You know what I mean? Because I also get technically overwhelmed. And I called down to the front desk, and I said, you know, can you send up maintenance or, and they said, oh, we'll send an engineer up right away. Oh, you know what I mean, they're gonna send an engineer, okay. The guy comes up, and he looks at the TV, and he unplugs it and plugs it back in and it was fixed. And I’m going oh God, you know? Sometimes the typical things we overlook it takes an engineer to come in and

tenure degree to do that. Sometimes, you know, people can't log on or whatever. And it's kind of like a widget, log off and log back on restart. The computer. Hard Reset reboot.

I need to do that with my brain.

Ian: Yeah. So well, you know, when you said that, you know, your addiction was different to depression. I don't know if it is actually I think we're all in a broken place. Sometimes we get a bit lost in our lives. And sometimes we get to challenging ourselves and thinking well, this is my future and this is where I'm supposed to be and you started challenging yourself as a person and your purpose. So I don't think your addictions are any different than depression. I'll be honest with you, I think, for pain, different degrees of anger.

Dave: Yeah, the feelings are the same. And that, I think, is one of the big psychological pieces that I learned about marketing. That was that the circumstance is irrelevant. The feelings are the same, just like you just said. So if I talk about being a construction worker, I had a drug addiction. You were a bodyguard struggling with depression before you started it, like it's the same pain as you say, so people can relate it to their lives. And when I hear people say, Well, I don't have a story or I don't have anything that I can talk about. It's like, you have struggled and suffered through so many things in your life. Are you still here? Did you survive? Did you maybe even thrive during those situations? Well, that's the kind of shit that great stories are made out of books are written about that movies are made about in the the art of marketing, which is something that I'm so fascinated by you the art of marketing is making, you know, complicated things simple and I'll never forget when I saw that video about the Apple video, when you had the apple on your finger, man. It was so that was the best like there's all these different ways that we teach things like hook story offer, and then the story, the hero's journey. You know what it was like. Hey, you know, we talked about, you know, catching people's attention with a hook and all this stuff. And then in May you just what you've done and I think something that's so powerful about your content, is that you make complicated ideas really simple and I just wondered how I mean, can you talk to us about how you come up with content ideas, and then how you execute them in a way that seems simple for you to do and also comes across simple is it? Take what you're doing or you pretty much I mean, talk to us about over the last six months how you've come to create content that is really engaging and takes complicated ideas and makes them simple.

Ian: Now I think that's a you know, TikTok is a great platform biggest platform in the world you know for for for traffic free, and the Instagrams very special, but I think that I don't take many takes I just normally do as I do a video, or maybe do 10, 15 videos a day. Just little things, just standing in different positions and then I'll add music. The killer part. People get into a TikTok straight away when they hear the first tune and they go oh, I love that song. Could be a romantic song. It could be a rock song. It could be anything but they get taken in by music. I love music myself. And then I put in a few words, but the words sometimes can trigger an emotion so people think you know it's like you turn around and say six months ago is broken. They go wow, this this because he's broken and so my so let's see how he did it. So I think people like to connect on a personal level with their videos. I tried to make some of them funny. I've got a few new funny ones coming. But also I think there's a bit of a switch at the moment. People want some more entertainment. And I think sometimes when I'm doing a transition at the moment, where people are entertaining, I'm trying to entertain them. But I also want to teach people you know, because a lot of comments I'm getting at the moment you know just in a day, I probably get maybe 450,000 messages in my demo TikToks And I can't respond to them all but the majority of the conversations are, can you show us never tell us you never show us? I do but people don't seem to want to go any further. Apart from watching the video they want videos of me explaining exactly the nuts and bolts but it's all in my profile. I just want people who don't seem to want to click on it all the time.

Dave: That's the nature of human beings they want to deliver to him on a silver platter. And that's the, you know, that's on us as marketers to move them along and give them as you know, as we call them lead magnets. You know, we have to, we have to, we have to you know, it's almost like kind of in the old cartoons where they would leave the pieces of cheese you know? Like keep following. You know, you have to you have to leave the crumbs you have to continue to put the the the cheese, carrot stick or whatever you want to call it you know value whatever you have to continue to place it in make it appealing enough to click when you click the link here's what you'll get, you know, and sometimes of course our videos guy go viral and we don't have a clear strong call to action and then we go dammit, I wish I would have put a more strong call to action in that in that video. But, but Okay, so you're seeing a trend right now where overall people are wanting to be more entertained or can you say more about that so I can understand a little bit more about what you mean. Yeah.

Ian: So people want to come in and they obviously see the video and that's the hook isn't it? Like a lot of people talk about but I think they want to be entertained a little bit. And then they want the nuts and bolts of it at the end. Okay, thanks very much. It's funny. I want to see you entertain me but anyway let's cut to the chase people So, basically what you're saying is they want it all. I say to people that they say Oh, I'm not sure about this. I saw that your videos are fantastic. I've seen it for 35 years. I'm still not sure. And, you know, if I'm going to do it, that's okay. Well, you know, it's like you go around their houses and knock on the doors and say, Look, I saw you in my life the other day and time to go, time to make the change. I'd love to be able to do that. But there's obviously just too many people that are procrastinating kills your dreams

you know? 

Dave: Yeah, this is funny. You're funny, man. Yeah, you're funny. You're funny. You're a funny guy, man. I'm glad that you know you decided to stick with us here and do this thing and become a part of our family here because boy you are you bring a lot of joy. I can't imagine I can see you know, I think when I think when you are honest and accept the places that you've been in except the depths that you've been in how much pain you've been in certain times in your life. And you're honest about that instead of trying to sweep it under the rug and instead of trying to act you know, like it's almost like I think we carry around a big bag of rocks. And when we're honest about it and when we begin to you know, when we begin to sort of share and get a lot of that inner shit out. What happens is we begin to kind of drop the bag of rocks that we've been carrying around and we become lighter you know, we become lighter. People we become funnier, we become happier, we become more joyful. And some of the funniest people in the world in some of the most joyful people in the world are people who have experienced deep pain you know, if you think about some comedians or some actors or some of our most, you know, beloved people, they they were funny and they were also experiencing deep pain or did experience deep pain at some points and in their life. And it said, Does it mean that you know if you're funny, you're going to end up dying or committing suicide or something like that. But what I invite all of you who are listening to do is to think about and answer this question, have you been through deep pain? Do you know what it's like? To really to really hurt to really suffer to really struggle? And if you do, are you still carrying around that bag of rocks that is weighing you down? And what if you let all that go and released that by beginning to talk about it or share about it? And I wonder, I wonder if you would all become light as a feather. And when you become light as a feather, because you've dropped that bag of rocks. I think that you would be amazed at how much you actually even like yourself, but also how much people will like you. And I think we're also afraid of a bit of rejection online. But what overwhelms that rejection are those negative hateful comments are the positive comments. So how has that positive feedback to you impacted or inspired you to create more content to even be more bold by becoming or thinking I'm going to entertain these people? 

Ian: Yeah, the thing is, always quite telling people straight by the train that you know we did a six day challenge gives you a lot more than just a training course to learn affiliate marketing and all the other things that go into it, but it gives you confidence. Okay, so before I started the training course on the 17th of July, before that, I wasn't able to go out, I couldn't go shopping, I couldn't go to the grocery store and I couldn't get in the car. I was absolutely useless in every way. And if I did go to the grocery store, I'd be walking around in this cloud of doom. I always go back to Charlie Brown when I was a little boy. I used to see Charlie Brown used to hang around with a boy and is covered in a mist to remember him.

Dave: Yeah, I think it was something like I think Linus was his brother. I was just reading the Charlie Brown book with my daughter the other day, but I know exactly who you're talking about.

Ian: So I will come to the grocery store or to the shopping mall or whatever I'm doing and people used to walk past me. I can say anything, but because I had this aura of darkness and pain, they could see it. So do the training course. And I became more confident and I saw things coming in like commissions are connected with somebody and fantastic, wonderful people. And then I went to the grocery store the other day still in the queue with my shopping like we do. And the lady came up to me says do you want to have such an open face and nice to see you today? I was like, I didn't know this lady. I didn't even know this lady at all. And I thought I just stood there for a second because we can take these things for granted when you're in a dark place. Sure. It was such a powerful thing for me and I did I'll be honest, I went in the car and sat in her law talk to myself because you know, things are changing in my life and people come up and say hey, so before they avoid me because I was just cloud of of darkness about and but when I'm connected with people on my lives, and obviously tick tock and email and all that sort of thing. People are reaching out and saying looking and I need just to can you be my mentor? Can you talk to me about my depression? Can we just talk just for a couple of minutes, have a coffee and that seems to transplant and then if I take the next step they see you know you are being positive and that's a seriously big thing being positive or didn't realize but nice that can actually finish off you know, mindset.

Dave: Yeah, well, I think here's the big hit that if everybody who's listening understands this, and I believe in you have understood this and and I feel like this was again when my business started to take a real shift as well was when I realized that I was not really in the business of of selling products, right selling training or selling lotions, potions and pills and all the other many things that I've tried. What I was in the business of doing was uplifting people. That was what I was in the business of doing and if you think about it every every I think people go to church, all across the world, not because that's where God is. I mean, if you're a believer in God, don't you believe that God is everywhere. God is not just hanging out in the church one day a week for one hour that day.

Ian: He's in the wake of Legendary right now.

Dave: Well, sure, and people go to church to have an uplifting message. They go to church to hear something inspiring, right? To fellowship for connection. And it's the same exact reason why people get involved in most things right? Because they feel more alive when they're doing that or they feel more inspired and attracted to whoever the leader is. And so, I mean, look at what I mean, there's been some dark examples of that to where people believed in something and then the leader turned, you know, evil like the Jim Jones thing. Were those optic right to remember that? Yeah. So knowing that I'm not in the business of selling a product. This is not even about really, like as much as people say, teach me the nuts and bolts. I would encourage you to not get into nuts and bolts on the videos because what people need is a kick in the ass in a poll on the heart, right? They need some inspiration. They need some motivation and they need to be spoken to from the heart to the heart. And they're looking for that uplifting message. Right? And I think for so many people who come in and just start kind of copycat marketing looking at what other people do and just trying to do the same thing and then they say I don't know why my videos aren't taken off. I don't know why my marketing is not taken up. Well, it's because people don't care how much you know, until they know how much you care. Yeah, let me say that again. They don't care how much you know. Until they know how much you care. Yeah. And if they believe that you care, you truly give a shit. You actually give a damn about their well being in the quality of their life. It doesn't matter whether you were recruiting them into an MLM, whether you are getting them started with a lemonade stand business, whether you are promoting affiliate marketing training, it really doesn't matter. If they believe in you, and they believe that you care, they are willing to follow you to the ends of the earth. Now it just so happens that I believe we teach the best business model that somebody can do. But I guarantee you that if you were promoting how to build a lemonade stand, and they knew how much you care, and they believed in you and they believed in the words and they felt energized and empowered when you were speaking, instead of being talked down to or controlled or demeaned, or all of the other things that we see so often in society that's when you that's when it clicks with them, that's when they'll follow you to the ends of the earth. And I think that your secret sauce and I just want everybody to understand that it doesn't. It's not about how much you know, it's about how much you care.

Ian: I mean, as I say, I didn't know anything before I started this journey. And you know, I'm quite honest with a lot of people that I don't know a lot of the nuts and bolts. All I know is the training course works and you implement everything they teach you. Invest in yourself a little bit by yourself a few extras while you're in your training course you can make a life changing difference. But the biggest thing is, you know, the personal connection with people. I want everyone to make it. There's enough money in this industry for every single person to make it in their lives. But you know, I can't pop around their house and take them out and say look, let's go we've got to go do it. You got to get it a little bit as well. But I'm here all the way along the journey. For these people. They want me to help. They want to come in and have a talk. I give them my mobile number. So they can give me a call or a text and say hey, listen, I saw you on your live the other day. Can you just give me some help? Because I need a push. Yeah, I can do that as well. But the personal thing is very special to me because everyone's very special on the TikToks coming in on this. Obviously all the Legendary family. But you know what's powerful about it is that 21 days ago, only 31,000 followers 21 days ago now over half a million people are coming in. So now for every single person that comes in, they're all friends. And it's not my TikTok, it's theirs so that's what ‘s important.

Dave: Yeah. Do you believe that? Someone really is one video away from completely blowing up their business?

Ian: I don't agree. Not. I don't think so. I think it's about longevity. And they see your turn up every day. They see you dedicated and I'm very dedicated to the legendary brand all the way and always will be because this is what saved me and this is why I'm here as a person, not as in a person just coming into work but actually as a human not not passing away. It's what I'm saying. And that's how powerful Legendary is for me. So I will talk about it all day long forever because this is what made me who I am today. But I do think that if you turn up every single day consistently, and you've got videos you're putting out and you go on the FYP all the time on the TikTok and they see wow, this guy's on my phone more than me. Wow. Check it out.

Dave: So you believe it's kind of like investing. It's better to focus on time in the market rather than timing the market. Right instead of looking for that one big hit you feel the better approach is not to focus on that at all. But just focus on being consistent in showing up every day. Okay, that makes a lot of sense. Talk to me a little bit about going live. Matt just sent me over your income with Legendary over the past 30 days. And I'm like, I'm freaking out because it's so extraordinary. And it's it's just I know what it's like to have a big month like that for like the first time online. And, you know, it's life changing. So I want to congratulate you on that.

Ian: You know, but I think that I think is, you know, I feel ashamed of myself in a way because, you know, I'm like a lot of people. We get stuck in a job that we've been doing for a long time. We've been in an employer for a long period of time, and you actually stand there doing anything that's my lot. And this is what I'm supposed to do because my dad and my granddad said, You've got to work for a company for 10, 20, 30, 40 years. They retire, sit on your porch with the corn on the cob, and that's the end of that. Nowadays, those things don't happen and losing my job was a blessing in a way and forced me into a situation where I had to. Well, I went downhill. But if I'd have not lost my job as a bodyguard for two years for those people, I would still be doing it now. Working 21 hour a day seven days a week living with the clients in their house. So you know, it kind of saved me on many levels. So being broken and losing everything is losing my money. But you know, I was earning $80,000 A month working 21 hour days, seven days a week living with people in their house. And never have I been home at all. I wasn't home for well for 20 years. I was only home for three Christmases and 20 years. That's how passionate I was about my industry. People are saying what's going on? Well, I work a few hours a day. I'm going to live for quite a few hours because I can relax at home. While making 14-15k A week. It's a ridiculous amount of money. And everyone can do it. Everyone can do it. It's just such a beautiful thing.

Dave: So talk to me a little bit about going live because it seems like for you some of the videos that have done really well that you've posted. It seems like going live has helped you convert a lot more of those views into sales. Do you believe that? Is that? I mean, is that why you're going to live? Talk to us about why you go live so often, and how you're able to do it. I think a lot of people have a fear of going live because they're like, Well, what would I talk about and I don't know anything or whatever. So how have you gone from just starting six months ago to you know, being able to talk on a live go live? And again, why do you go live so often? Tell us a little bit about your thought process in that strategy.

Ian: I do believe that people like to connect with someone. As I say people can put videos up all day 6, 7, 20, 30 videos a day and go okay, they're a bit of the same, but, you know, it's a bit of entertainment in there. You might pop your cat in there for a bit of fun, but it's not until you become live when you connect with people on a real level and they see your emotions the way you speak. It's like I'm new here right now. We could be sitting in a coffee shop, having a coffee together, looking across the table to each other, having a talk and I think people want to feel that connection with people, especially when they're going to part with their money and change with their lives. They want to see that person's real person. They're talking properly. I think that's the key thing. I think connection and the lives I go long lives long time because obviously people come and go, some people come and see me in the morning and and in the afternoon. They can't make it all depend, but I like to get everyone to come in to see their lives throughout the day and get the message I'm hoping someone will pop in on my life. In the two or three hours I go live. We talk about PTSD, depression, my mum's dementia or my daughter my daughter's Crohn's or you know, passive income, or TikTok or whatever you talk about anything in that life is just about I'm not just here to talk about money, because I believe that money, people love to have money and it's fantastic to have. But, you know, in my opinion, money doesn't make you happy. It gives you options in life. And when you have options  you become free when you're free what are you as a person? Just a better kind of person to yourself and also other people around the thing?

Dave: So do you feel more comfortable now that you're doing lives and have been doing them for some time versus when you first got started?

Ian: Yeah, because when I first started high imposter syndrome, and my mind was telling me a dark place you can't do it. No one's listening to you. You're an old man now. No one wants to see an old man on the ticket dogs. That old all of a sudden, you know your brain is telling you you can't do it. It's like a lot of things in life as you know, you can talk yourself out of it very fast. And if you get your mind set up and all of a sudden, it is difficult at the start because you're not talking to anybody. And then the odd person will come in. I do have to switch off. Sometimes some of the comments come in at the moment and very difficult and like any industry will get haters popping in to say a couple of two pounds worth or two cents worse, whatever it is, but you have to block that out and that's what I've got some moderators in there now because it's getting a bit bigger than it used to be.

Dave: Yeah, like you're speaking real talk. Like you're, you know, you're sitting on the live. There's nobody. There's zero viewers right and then one person pops in and says some hateful shit, how did you get through that you know cuz that is difficult shit?

Ian: This one guy came on and says oh Colonel Sanders is in the house. But that's the first thing I got. But you know, this life, isn't it not everyone that claps is your friend. Right? Right. 

Dave: Some of your biggest supporters would be the first one to stab you in the back.

Ian: Yeah. Over the last couple of months it has been difficult, but what can you do when you see things when you're low and you're broken? People are there to help you put your arm around you. And then you progress to a level. They're like, wow, this is cool. I'm really pleased for you and then you do a bit better. It's like oh, maybe a bit different. Like, don't you go growing too fast on me.

 

Dave: Yeah, that's funny. That's funny. That's hard. That's a hard thing about life. I've had to deal with that on some levels. Yeah, maybe it's more my head than anything. I don't know. But I think a lot of people go through it though, Dave. I think a lot of people feel that sometimes. No walks of life. You know, you could be a millionaire trillionaire around this world. They're all the same. They'll go through the same pain and they all have the same difficulties hence why I was in an industry for 20 years looking after people that had you know threats in their lives. You don't hire a bodyguard unless you've got some sort of threat going on. 

Dave: Well man wow. I mean, this is good shit. It really is. It's real. I'm just what is your message for people who are you know, just getting started and who are dealing with some of the stuff that we're talking about, you know, the and I've told my story of, you know, 100 times on here people are probably tired of hearing it but about you know, when so, you know, with that said, let me tell it again. That's really what this is all about. Right? It's to tell the same story until it finally clicks for people. And at the end of the day, you really the only thing that you have is your own story. You know what I mean? And, and, you know, when people think about me, they don't they don't remember some training that I did, you know, eight years ago that was so fantastic. It was like, you know, the slides and the you know, the detail of, you know, in the Facebook ads, nobody remembers that they remember the whole that's that dude who was a junkie who worked construction and then you know, changed his life and became an online marketing millionaire. You know what I mean? Like, they don't they don't remember

the freaking you know, the Facebook post that was so in depth that gave the organic marketing

strategy they don't they don't remember that. They remember the story in the heart, in the feelings in the images of what your life was like, where you came from, and then where you got to. they don't remember the training course, they don't remember all the ads. They don't remember all the things that's happened in their lives, but they all always will remember how it made them feel. 

Ian: That's what I feel. They'll remember the experience of how it made them feel at that point. reminds them of the situation they're in. So you know, if I was going to give anyone advice on here that's looking to start their affiliate marketing journey with Legendary or you know, there'd be days where you will wake up one morning evening, why I can't think of anything I can't think of content. I'm not sure what I'm going to do if you get a bit of fog, you know, just sit down and have a think about what would you like to see, what message would you like to see? And if you'd become open and free and just let it flow with some nice music. I think that you know, it will come but you know, there'll be days I didn't. I didn't receive any commissions for the first four weeks. And that was a difficult part because we all like to put time into a training course and see some reward. We'd like children in some ways. You know, your dad came in, did this coloring for you, dad, oh, good boy, or good son, whatever you're doing, I think is the same if you do a 15 day training course and dedicate yourself to it and implement everything they teach you on the course. But you want to see results, but you have to be patient. Patience is key, I think in this industry. And if I can become an affiliate marketer for patients, I think we will be having this live on

Dave: Well, I don't know how many people would buy that though. You know? It's, you know, it's if you're willing to do the opposite of what everybody else is doing. You know, I think that's how to win in anything. And that's why I always talk about outlasting people because the majority of people won't stick with something. The majority of people and I hear this all the time. It's like people you know from affiliates. My customers are not starving the challenge. They're not finished. Well, welcome to humanity. You know what I mean? Where people buy shit and don't finish it, where people buy a gym membership and never even go to the gym, where people look at their credit card bill. And look at all the subscriptions and all the kind of stuff that they had that they signed up for that they never used and they're like, holy shit, no wonder I'm broke. I'm paying for all this stuff I'm not using anymore, who cannot relate to that? Right? So for us as business owners, there's a lot to be said about outlasting people about just sticking it and that's one of the reasons it sounds so simple, but we have something like every single person who comes on the show is always like consistency. Stick with it. Be You know, like you said today show up every day. Don't just look for the one hit wonder right show up every day and be in it for the long term. It's why people say that over and over again because it's true and it's based on their experience. And so if you're somebody who's been looking for the one hit you know, for the one hit wonder for the magical trick for the secret commission button, and you've been buying course after course or following guru after guru, you know, put down your, you know, put down just basically you're beating yourself up you're put down the stick, you know, in with something for a little while and give it an honest effort. You know, an honest effort to me is nine to 12 months, you know what I mean? Give yourself some time, give big fish and even if you don't get it in the bow. It's that big hit that brings you back. It's just like golfing. You know I I can shoot 18 holes and have one good shot the entire day. And it's like, I mean, I'm onto something here, you know, but the rest of the day sucked. But it's that we won you know, you got to give your time to have given yourself some wins. And they will they will keep you coming back and

Ian: I do think that's a key thing. People get too fixated on their TikToks and the video views and things like that. And I think my secret at the time was just to put videos out of what I felt passionate about and what I liked and the message I wanted to put out and just put it out. I didn't care what times I put it out. I didn't care what time of day I watched my video or whatever you know people will tell you you need to put out this time you need to do this. This time you need to put one every hour you need to do six you need to do four doesn't matter just put out and if you get 10 views, who cares? He was put out, don't care about just putting it out. Someone will click on that, someone will see your message and someone will be desperate to see your message somewhere along the line somewhere just to put it out. And don't Don't Don't worry about all that.

Dave: I totally agree with that. I have a dirty little secret in the last you know decade of doing this. You know I could have made way more money or whatever if I was an analytics nerd and you know I Follow the latest and greatest. You know what's hard and oh go over here and do this or try to time things like you say and I hear people say ask this question all the time. When's the best time to post on social media? As if you post your shitty content at 5pm versus you know, 4pm it's gonna make a big difference. If your shit sucks, it sucks. You know what I mean? If it's just robotic, it's gonna suck at first. That's the thing that sucked at first. You're sucked at first. We all suck that first. Just anything that you do at the beginning, you're going to suck. But if you keep doing it, you keep practicing and get better. And it doesn't matter whether you put it out at 4pm or 5pm. It doesn't matter if it's good stuff. People are going to eat it up.

Ian: Yeah, people will forget sometimes they say okay, I live in the USA, or I live in Canada. So I'll post my videos when everyone's sitting down afterward that come back from the freeway. I've done the grocery shopping in the city at seven, eight o'clock at night. But what about people in Japan? What about people in Europe? We've got people in New Zealand, they're having breakfast, they're doing their thing. It's a worldwide global industry on ticky tock and people can actually connect any single time from around the world. So if you're posting videos at seven, eight o'clock at night, Eastern Standard Time, then it's six o'clock in the morning in Sydney, but you know, it doesn't matter. Put it out. Just get it up. Yeah.

Dave: My brother, listen, I appreciate your time. Congrats on your momentum that you have going on right now. Don't stop, just keep doing what you're doing. Keep spreading this message that you have that's so powerful and I want to tell you I want to validate you that it is so powerful the way that you open your heart and you wear your heart on your sleeve and in you people can tell that you care. And they don't. I don't think people even care how much you know you know what I mean? Like if you're the first to admit that I'm not you know, I think that's a lot of I think that's really valuable. And it's a great strategy to be like, Look, I am not a tech genius. I'm not you know, there's a lot of stuff I don't understand. I just know it works. So go check it out. I mean, that's the essence of a good affiliate marketer. You're not positioning yourself as the expert. You're simply saying look, I can do this. I've done this. And I don't, I just got started. I am new. I don't know a lot about the nuts and bolts but it works. So go check it out. When you start to try to be the expert when you're doing affiliate marketing, you take the attention off of the product that you're promoting and you bring it on to yourself and it messes up the flow of the affiliate marketing process. You know because you are recommending you are promoting something when the focus is on that. It's not on you and the greatest affiliate marketers in the world are the experts because that's not how you position yourself as an affiliate. you position yourself as look. I mean, I've learned a lot. I'm better than I was at the beginning. But I don't know most of all of this stuff like it's all new and I don't quite frankly want to learn it. I just know that I learned how to set it up. And I don't want that anymore and I focus on X, Y and Z which is marketing right not dilly dallying around with Bing. I'm not we're not learning how to be a software engineer here. We're not learning how to code websites for God's sake. You know, we set up a few pieces of software and then we focus on marketing and promoting and basically just talking in a leveraged way using these platforms that, you know, turns one view into 100 views into 100,000 views. And it's actually pretty simple that you've mastered that. Ian, you've mastered that. And what I find what I find is that when people start when they have success, and then if they start to kind of level out or whatever, it's where they know they learn too much. And when they get there they lose touch with that newbie language and that newbie message, right? So there's a challenge of learning too much. There's a challenge of speaking over people's heads that as you learn more, you get to speak in a more complicated language. So even as you continue to learn more, it's really important that we all focus on speaking plainly to people speaking in a language that they understand and not speaking over their head and I think you do that powerfully. And I think it's important for us to understand what works for us, because it's not just dumb luck. You know, you are speaking plainly and simply from the heart and it's touching people and it's reaching people, and it's moving them in the direction that you're pointing them towards.

Ian: People seem to always be over analyzing things over analyzing the video over analyzing timings. It gets very complicated and don't overthink it. You know, sometimes the basics and the 15 day training is enough. It is enough. I'm telling you it is enough for people to change their lives. You don't have to have or what if it doesn't do this? What does it plateau? What we're gonna do, it works, you don't have to have shiny object syndrome. You don't have to go to the next quick fix because you think it is quick, just stay the course for longevity. People will come if you stay consistent and turn up every day and they will come and visit you and then when they visit you they see you as a real person. You connect them. They'll come with you as you say anywhere you want to go to very special people.

Dave: Well said my friend, well we've got your link up, people can connect with you, support you lift you up, continue to you know support you and your mission and your journey and the value that you're bringing and I know you'll continue to you and support back so thanks brother so much. Thanks for your time today. And I'll talk to you really soon

Ian: Very kind Dave. I appreciate everybody at the legendary team and Max and all the Roxy are great people and very kind. And thank you for my friend by the way.

Dave: You're welcome my friend. Keep up the great work, buddy. Thank you, my friend. You can see why he's somebody who you would definitely want to have in your family in your network. So go and connect with him and learn and watch and see and model, you know, model what works in this would be a conversation that would be worth listening to again, because there were some nuggets that were dropped here. Mostly around simplicity and the power of speaking from the heart the power of speaking in plain language the power of not over speaking or confusing people with things keeping your language simple keeping your message simple, and keeping your message mostly about your inspiration and speaking honestly about real topics that people are you heard he was talking about, hey, what are my life? Well, my mother's dementia, my depression in near suicide, my daughter's Crohn's disease, and not about the specifics of those things about the difficulty the emotion How am I managing that? Because people also say, Oh, I'm going through something similar. And wow, he's even dealing with this and he's also building his business and he seems to be somebody who's finding happiness out of all these difficult things. That's real life shit. That people get value from those sorts of honest conversations. And so if you're looking for a topic, you're looking for things to talk about, you're looking for things to go live about. You know, Don't over analyze it and don't try to speak about things that you don't know about. Talk about things that are relevant in your life and ask yourself can people relate to this and make it relatable to them? You'll find yourself starting to connect with a lot more people and be a lot more influential. Alright, with that being said, my friends, I will connect back with you. We will connect back with you tomorrow. As always, give him a follow, send him some love for a lot of value today and we'll see you guys back here tomorrow for another episode. Peace.

 Below is the transcription for this episode:

Matt: What's going on everybody? Happy Monday. Good to see you. It's November. We are live. It is 100% live. I just got my text message that notifies me that we are going live. And yeah, welcome in. If you're here and tuning in with us, let us know where you're tuning in from. I love seeing all the different places around the world that people are tuning in and love this morning as we enroll in we've got an awesome guest I believe up from the north east in PA. Man he's got a lot on his plate. He's working hard. And I'm excited about his journey coming online and his story and that's what these that's what these episodes are all about is that you know this weekend I wrote a little wrote a little recap basically of our last week in Wake Up Legendary and, you know, it was lawyers, doctors, bartenders, engineers, plumbers, like all sorts of people from all sorts of different backgrounds that are coming online and discovering this and it's not exclusive to a certain few people anymore. It's anybody. Anybody with a laptop and a cell phone. So we're gonna welcome the guy, the man, the feature from today. Jeffrey, what's up dude? 

Jeff: Matt, how are you? 

Matt: I'm good. I'm doing well. How are you? 

Jeff: Good, good. 

Matt: Awesome. Well, I was just kind of reading a little bit about you in the little questionnaire and stuff. And I just, you know, I want to put it in your court and just tell us a little bit about you, man. I mean, tell us about you and your journey. You found us in August. I think that you have done maybe some things like dropshipping or something like that E-commerce something before us. So take us back all the way back to your first little you know, search online. What do you do for a job? Take us into your world? 

Jeff: Well, right now I drive a tractor trailer for a local company. I'm home every day besides one night. I'm out of town one night. And it's just 60 hours a week. It's just becoming too much. I don't have time when I get home to really do anything I want. Because by the time I get home, it's time to go to bed to get up to get ready for the next morning. And then on top of that I have a three year old son. He's a handful but he's also my little buddy. So I'm not at work spending time with him. I don't really get to go out much anymore. And I just wanted to do something where I could have more time for myself and more time for my family, my friends, and even my son. So I started looking around and I got into that Amazon FBA. I didn't really know what I was doing. The training wasn't really. I don't know if I just didn't look into it enough. It lasted maybe a week or two weeks at most. And then I gave up on that. So then I just kept working, doing what I was doing and I started getting set up with it even more. So I got on TikTok scrolling through TikTok and I came across Eric Forener. Yeah, I just came across his videos and I was like, You know what, I'll give this a shot. I'll go through his link to see what I can figure out. See if it's something really for me. So I did. I got into it. started looking more into it. And I was like, Well, I really you know, this is actually a lot more detailed than what Amazon was. So I'm going to get a hold of Eric and see if he can help me figure out where to get started. So I did. Great guy, great mentor. One of the nicest guys I've ever met. And he just helped me get to where I'm at. The community for Legendary is phenomenal. The training and the education is mind blowing. Like I never thought I was gonna learn as much as I did. But I did and I don't regret it. Do not regret it for one second. 

Matt: That's cool. That's awesome. It is one of the things people come online and they come on to the show, rather and that's one thing they always say is you know the community man just as so. It's crazy. So, I love that and also another thing that a lot of people tend to mention is is

the whole ECOM thing ecommerce dropshipping all that stuff. They're just it's like, Dude, everybody tries that and then they realize, I don't have to buy all this product. I'm gonna have to try to figure this out, like figure out logistics and shipping and all this stuff. And it becomes a total nightmare. Not saying that you can't make that business model work but man. Is it tough for a total newbie and beginner to break into so you have found a way to come online, get some early traction, just figure the thing out, which I think is really important. Just find it and you even cut you even got your dude right here. He's on the show. You know you've even got a little bit of results too quickly and right away, which I also find is really powerful as well. Although there you go dial in the lights back a little bit, trying to find a window right in front of me. So you've even found a way to get a little bit of results right away, which I think kind of helps to just prove the concept. You know what I mean? Like, help kind of like okay, I I see the sales coming in. I see the leads and sales coming in and this helps me a little bit believe in the business model, especially when you're not dropping a bunch of money on paid ads. paid traffic. You're creating content that's generating that for free. Right, just cool. And so you came online you started creating content. How did that go? What was that like? Did you enjoy it? Did you hate it? Was it a struggle? 

Jeff: It was a struggle at first. Just really figuring out tic toc. That's my main platform, figuring out how to make videos. That was really the struggle. Not knowing really what you know what to do, how to make content but each video I made the easier God because I got more practice at it. So it just kind of became almost second nature after so long and it just became easy. My biggest struggle was just content, figuring out what kind of content to make, how to do it, how long the video should be knowing if it was going to work or not. Worrying about views like oh, if this video didn't get a lot of views, what do I do? Was it a good video was it not? But that's something that after a little bit you didn't really worry about. I wasn't really worried about the viewers. I was just more worried about getting content out there for my followers to see and to learn to show them that they can do the same thing that I'm doing and take control of their life and just be able to live a better life in the end. As long as they work, consistency is key. That's for sure. As long as you stay consistent, everything will come. 

Matt: Yeah, it makes sense. When you say consistent, what um, what do you mean? Um, so if you make a plan to say I'm going to make three to five videos, good videos a day. Stick with that. I mean, I slacked off a couple times. And it kind of shows when you do but as long as you stay consistent as long as you stay with those three videos a day and keep that going, your results will come. Results will come. Yeah, don't give up. Yeah, right. Yes. What um, what for you was the content creation piece, just something that you talked through with Eric and our community and people like that or how did you get ideas or like you know, you starting out day one?

Jeff: I get this question all the time. He started on day one, like what am I supposed to post like, I don't know what to post. A bunch of different people, a bunch of different people doing the same thing. It was one of them. Sully was worth another. I talked to him a couple times. I talked to a couple other TikTokers like where do you get your ideas? You know, how do you do this? Then I just kind of took all those ideas that everybody gave me and kind of just started putting stuff together. And then once I got that I was like I know what to do now. And if I ever ran out of ideas, Eric was the first person I went to. He was always there, always answering phone calls, messages. He was right there next to me the entire time. And it was crazy. I couldn't recall. I can't thank him enough for everything he's done for me. 

Matt: Yeah, awesome, man. That's really really cool. And part of your journey, part of your process you came through our challenge. I think it might be wrong, but I think you purchased our Blueprints. How is going through those blueprints? And form your bigger picture of the business, have the entire business model and everything like that. 

Jeff: Those blueprints went into way more detail. It just literally gave you everything. Like everything you needed to get up and running. More than what's more than what the challenge so those blueprints definitely helped out a lot more. 

Matt: You just took the challenge to more depth in more detail. Yeah, that's nice. What? So in your experience you're sort of Alright, you're only dude you're only like August September October November three months it not even. That's pretty crazy, like a lot of business owners to turn around any sort of money or start generating sales or revenue from the time you make a business plan to actually launch a business and buy all your equipment and get everything in order like it usually takes a really long time? 

Jeff: Well, I already had a PC. Me and my friends are actually into PC gaming and stuff. So we already had a PC built and everything so I already had that aspect. It's just getting like the education and the training and the stuff that I needed to get started and finding out where to start but once I got a hold of Eric, and once he and I started talking and stuff it just took off. It started getting easier and easier each day. 

Matt: Nice cool. Did you feel like you had an internal game then for you? Do you feel like you've had any internal blocks or internal struggles or or like difficulties or self doubt or anything?

Jeff: At first yeah. Definitely I know the kind of motivation. Well, I want to say motivation was a big thing, but it wasn't at the same time. Because it's just when you don't know what to do, if you don't know what to do, you kind of lose motivation on it. But as long as you, even if you start doubting if I am stuck with it, keep doing it, even if I did have a couple thoughts like this isn't gonna work. This isn't it's not going to work out. I kept doing what I was doing. And then I started seeing more results and it kind of lifted me up a little bit more. I did have some stuff at home that I had to figure out about a month ago. So I kind of took a little bit of time away, but started getting back into it. And I'm glad I did. Everybody Eric even told me he's like I miss talking to you. Miss seeing you online and stuff. And so what feels good to start getting back into and start getting back to it. I definitely missed it. And now I'm ready to rock and roll even more than I was before. 

Matt: Nice. I like it. Yeah, I feel like a little side benefit of having people around who just you know will shoot you a message or just be like in your around like hanging out like a lot of people did. They'll buy something from us like buy some, they'll buy any courses. This truth will go back all the way to when I started online like they'll buy some sort of product or service online. And they'll literally do nothing with it. Like not a majority of people but a lot of people like a very high percentage of people and they'll literally purchase they will do zero with it. Not one thing. They won't log in, they'll delete the email that gave them their logins and they'll do nothing and they won't hear from anybody. They will chat with anybody. They'll never, it's just like yeah, I think I bought some course. I don't know, five months ago I never did anything with it. And I do think that one thing, I think that one thing that's really unique about like this particular industry, this space and even really like our company in general, although I always make it clear like, you know, the effort that somebody like Eric or somebody like Brian or somebody like we've got lots of affiliates who were really helpful. The effort they gave I don't take credit for but because they do a lot and I'm really thankful for that. But it is really unique that in the course of over the last five years creating this community or at least creating the space for this community to exist. Lots of people have purchased and kind of you know, took a break for a month or something right, forgot about it or had something come up and they get these you know, just like kind messages not scammy or you know spam sales or anything like that. It's more just like, hey, we're Yeah, like what's going on? And it's like it's a totally different experience when you feel like you have buddies that are like texting you you know or messaging you on Facebook or something like hey, what's going on man? You know, like a round like what? I find what it does is it's another piece that sort of cements this online space into your identity. It makes it a part of who you are, rather than this tiny little 1% of who you are makes it you know, with 30% of who you are right or 50% and now it's like wow, this is actually a part of my life, rather than just sort of a smaller. It's like a side piece. You know, it's like it's actually a big core thing to who you are so that's really cool. 

Jeff: Yeah, yeah. It was kind of like, really refreshing in a way when Eric started messaging me. He started getting concerned. He was like, Where have you been, you know, Messina online? And I was like, wow, I really you know, like it's just that that's the kind of stuff that gives you positivity and makes you want to go even harder at it. When you see someone in this space because they don't, nobody in this space has to care about you. You know they can, they don't have to be concerned about you or anything but when you see people that reach out to you from the online space, and they just want to make sure you're okay. It's just like you said, it's just different. It's different from your family and friends that you see everyday. Upset messaging you saying? Yeah, it's just hard to explain what it is about. It's just different. It's more representative. 

Matt: Yeah, it taps into human psychology. It taps into how we're wired to exist and be together and stuff like that. That's right, deeper. Wow, that's so deep. Yeah. Craig just said it turns it into a reality rather than just a fake thing. Yeah. Yeah, it is interesting. And it's kind of the same thing. To a smaller degree. It's the same thing that happened to me in 2011 when I was just starting, and it was a side thing for me. I was Moonlighting. I had a full time job much like you're doing. I had a full time job but I was doing my business on the side. I'd wake up at 4am, work for two hours, go to my job, come home, literally pass out on the floor. Not because of drugs or like alcohol or anything. I was just so exhausted. And then and then I would like to take a nap for a couple of hours and then get right back to it. And I would keep going and keep going and keep going. And then it was this side thing all the time. It felt like it was just me out there. And what I did is I went to this live event down in Orlando. It was called living the dream. And it's an event from another company in this space. They've been around for a long time. And I remember flying down there and this is actually the first time Dave and I's paths crossed. I didn't know him. I didn't meet him there. But we were at the same event and he launched one of his huge companies at that event. And, and for me though, there were three young kids, three young guys about my age. We spent we spent much of the weekend together but we spent a good amount of time just smoking cigars at Disney out on this little patio and

and I met a lot of people that I had heard of online and I met them and I and it cemented that it did that thing that you were talking about where it's this different thing because I'm messaging people and we have accountability. And I met them online. But then I met them in person and my commitment, my sort of level of buy in went from like 10% 20% to like 80% like then no, this is actually more of me than this nine to five thing that I'm doing. This is more of me now. And that shift was really huge. 

Jeff: Yeah, and I think I think part of it is because when you meet those people from the online space, you realize that I guess it's more of like a reassurance that it's real, that it's not because it's so hard to believe stuff online nowadays, because it's just it's hard to trust people. But when you talk to someone online for so long and you start learning more about them, and then like you do when you meet them in person, it's just a reassurance that it's actually real. And I think it's like subconsciously in the back of your mind you share the same hobbies or however you want to say it and you just connect with them better than you do like some of your family because you don't always share common things with your family members and stuff. But when you meet these people online that you share, like you have common goals or you have common likes and dislikes. It's just different. You connect with them in a different way than you normally do with other people. 

Matt: Yep, completely agree with that. That is so massive. And finding those and this all sounds you know, a lot of people are like well hey, tell us how to post me on tick tock in and the truth of the matter. The reason I do that a lot actually I do explain how to post videos on tick tock I do explain how to go viral on TikTok but a big piece of why I talked so much about this why Dave and I spend so much time talking about this piece of identity and connecting the whole entrepreneur is because I literally watch and coach and help people on zoom all the time. Whoever creates viral videos have a little moment of blip. $5,000, $10,000, $50,000 and then they just disappear. And I'm like, like, You're doing so well. Like you just hit 10 grand like, where did you go? And it's because this little side thing was just this little side thing for them and the moment they hit any friction the moment they hit any hardship, guess what gets cut out. It's the little side stuff, right? They go back to their job. They convince themselves it was just a little luck and poof, they're gone. Right. And, and for most people, the more that this gets hammered in, it's a piece of who I am now I'm in marketer, right? The moment somebody says I'm a marketer it is a real difference maker. A lot of times people introduce themselves in terms of what their nine to five is which there's nothing wrong with that. We have people who have made do we have had people who have made I'm not kidding you a million dollars as an affiliate with us while they had a job, full time in the military. That's crazy. And he's like, Dude, I like my job. I came home after my job and I spent two hours making YouTube videos and editing them and posting and I do it every single day. But I like what I do. And he realized that this piece has to eventually quit his job. But he realized it had to become a deep, internalized piece of him. And as long as it was externalized it would never become a priority and became internalized. It became the priority. The single priority is building that and it's just cool to hear you know yet another story about how somebody is connected to somebody in our community. And it's and it's changing, even just changing who they are. Right. It's creating these internal shifts, just through relationships. 

Jeff: That's so cool. Yeah, for sure. Yeah, when I first started I was gonna be I didn't really know what I wanted to do with it. I mean, I definitely wanted to

find something to replace my normal job. But I wasn't sure where to start. And then after I started doing it for so long, I was like I really like doing this, like this is what I like to do. And I just like to say I fell in love with it, but I don't want to make it sound weird. But yeah, I just enjoyed it. I enjoyed that. Sure. I enjoy talking to people like Eric. I enjoyed watching all the lives and talking to everybody else on tick tock Cocteau, finding out we all have the same common goals and we all have the same interests. And it just became a bigger part of who I am and what I like to do and I never thought in a million years that this is something I would enjoy doing. Yeah, totally. Yeah, that's Wow, that's so fascinating. I have so many similar experiences to everything that you're saying. It's yeah, it's just really funny. 

Matt: Yeah. Anyway, I don't need to get any of my first video as I was delaying and delaying and delaying shooting a video. It was kind of funny. It was like 2011 or 2012. We just moved from Chicago to Denver, and I was 22. And so like I was just at a college I didn't even really understand like the internet marketing industry. I was like, I was just like, Yeah, I'm just gonna read a bunch of books. I bought some cigars, and I would sit outside our apartment, and I would smoke a cigar and I read my books about how I was going to get rich, but I wasn't doing anything. I didn't like posting gods. I didn't like blogging. I wasn't really doing anything. I just thought that at some point. is magical, like a money machine would start printing money for me and are out attracted into the universe, right. And so I got into this launch of a company. They were launching a new product, sometimes companies just don't exist for a long time. They just launched as a new company. And that's like, it's that's it, it's over after that. And so, as part of it, they did a huge video contest. And it was like you submit your video they would embed it on a page and then people would like to get more like Facebook traction. So they embedded a Facebook like under it and you would hit like based on which one you'd like. So I participated and I ended up winning an award but it was the first video I ever did and I probably shot it like I think I took like eight hours to get the right shot. I was actually biking down the road and I just remember this day because I ended up messaging a bunch of people to go like my video that I would never message. I would never probably tell people that I was doing some weird online scam thing. You know, like it's the kind of thing where people are just like really like what the hell's wrong with you? But I just started doing it. It was kind of the moment where I was like, I wanted it more than I wanted people to like me or care about my reputation and I just wanted it really bad. And you know I like some random award for video, whatever. But what I did throughout that process is I build relationships with people who are also doing it. And I probably like I don't know if I destroyed any relationships, but what I did was I sort of weeded out the people who were like, Dude, this is weird. Never messaged me again. I was like, Cool, no problem. It's going to be a part of who my identity is for the rest of time. So like, that's fine. I am sorry about it. I won't do it anymore. But then the people who are like, Hey, this is cool. Like what are you doing? You know, not even for me to like getting a sale from them or anything but mostly just like dude, I like that you're doing your own thing like this is cool, like, good for you like I'd never would have imagined you'd get on video you're so introverted. And slowly like I started to build that level of confidence to create more content started to get embedded in me anyway. I just whatever you said before that made me think of that moment and it's just funny how we start stepping out of our comfort zone in little ways. Start creating content and how all of those things that relationships, making a little money generate leads, you know, getting that firstly that getting that first night ticket sale, right? All the things they sort of build this identity and start to craft who you are and I can see what I can hear that like I've heard you explain that today. Like I can hear that identity piecing together and kind of coming together and that's really cool to see.

Jeff: Yeah, and if you want a like that, parts of that identity that you're figuring out, you might not have even known that that was going to be a part of you until it came to light. Like that's what happened to me like I had no idea that I was going to enjoy this as much as I actually do. Until I started doing it the more I did it the more I was like I really liked this. This is awesome. This is cool. It's fun to come into a space and it's so hard to find that nowadays where you come into a space where there's such a community that everybody wants you to succeed. Like nobody, no one is an enemy with each other, especially this community. Everyone wants you to succeed. They'll do whatever they can to help you to get you through your struggles and your blocks and whatever it is you need help with. Everyone will. I'm not saying that they'll drop what they're doing, but some of them will, some people will drop what they're doing to help you get through. Because the best part about that community is that you all share the same interests. Everyone was where you are at one point or another so they know what it's like to struggle at that exact point. So when they see you struggling with what they struggled with, they're like I'm going to help him. I'm going to help him or her get through it so they can keep going. Yes, it's the best feeling ever when someone just drops it and comes and helps you you didn't even expect it. Matt: Yeah, so my God, there's so many good nuggets in there. It's so true. Everything is because what that reminded me of or made me think of, is that a lot of times in, in work like if you're at a nine to five or you're at a job or something. People are competing against each other for promotions, like people actually, they're like sometimes sabotaging you or like trying to figure out a way to like, take you down, right or like one up the sky. 

Jeff: Yeah. And I think that's part of the problem with nine to five jobs now. That's why most of them aren't even worth it anymore because you're constantly feeling like you have to compete with someone else. You're just trying to do your job. Yes. And then when you're on this face you're not competing with it. I mean, you're competing in a way but it's like it's nothing compared to a normal nine to five job trying to succeed. 

Matt: Totally, totally. It's it's you're you are you're not the space is so freaking big, like people don't understand. It's so big. There's so many people in this industry. And there's so many people flooding in, like just the amount of people who are getting discovered on Tik Tok or on Instagram or whatever is nuts. And I think that what people need to realize is the ability to sort of collaborate in that way. Well, I can't say it's the only thing I hate making blanket statements like that. For me what I've seen, this is the only thing that I've seen where people actually like, fully and completely can collaborate and there's no sort of competition that's going to hurt anybody. All that it ever has done, at least from what I've seen, is it's raised everything. The best example is Eric Right. The best examples are Eric and you. I've also seen it with a girl named Taylor. And I've seen it but I don't know. I don't know. I'm going to list them all but I've literally seen it across so many different people. And when people come together, number one, the first one ends up blowing up and then the second one the person who learns from them the mentee ends up blowing up sometimes even more sometimes goes way beyond the first person and and there's so many people out in every whether it's weight loss dog training. There's so many people on this platform on Instagram, that there's just never you might come across somebody seeing videos or whatever. But what happens is people go on TikTok and they start liking videos in affiliate marketing or in digital marketing or in dropshipping and what happens is they start seeing the same videos and they start seeing the same people and what happens in their head is the wrong assumption about that. They start assuming that oh, it's flooded and it's and it's there's so much competition and everybody's doing the same thing when that's not the case. We're just seeing the videos at their talks showing them because they're liking all these other videos about affiliate marketing, so they're going to show them more videos have to do with

that. Bingo. And there's billions of people out here who have never seen a video like that. Never seen a weight loss video, never seen a dog training video. Never seen an affiliate marketing video ever. All of these niches and I've never seen a pool cleaning video. Never seen a carpet cleaning video, like all of these different services and ah fact video, none of that. And suddenly boom, it clicks and you've tapped in now and let's say I'm an H fat guy and I'm selling a course on getting an H back leads, right? And I see a bunch of other guys doing it and I'm like damn, it's saturated. There's no way I can do this. That's not true. Seeing it because you're so interested in you've got a whole market of people you can market to start putting out your content, TikTok finally just overtook YouTube for monthly active users. That is huge. Crazy It's so crazy. And I'm not slowing down. The crazy part is like if you are tapped in, in our world, everybody thinks everybody's on tick tock in the real world you go out to the real world. And just chat with people like my friends and family and people and like there's still so many people who have no no they have no idea what TikTok is little girls dancing like to be honest before I finished with a TikTok and started scrolling through like before I even made an account. 

Jeff: I thought it was like a dating app. Like I thought I would see Facebook. I'm like it just looks like it's a dating app. And then I downloaded it and I was like okay, this is like not even close to what I was thinking about this you know? 

Matt: Yeah, it's a wild world man. It's a wild world. Well, I'm, I'm glad that whatever you know, you had go on or whatever you were going through and stuff over the last month that you've, you know, you've kind of got sorted out and it seems like it's a great time for you to have been on the show and come and share. We had a lot of people on today and we always have at least a couple 1000 Watch as a replay too. So thanks for sharing your story. And this is really cool for me and honestly inspiring to me that I needed that this morning. So thanks man. You're welcome. Yeah, thanks. For anybody who's here anybody who's watching what would you say to those people who are just watching now just starting to get going maybe they're starting the challenge today. And they just happen to stumble upon this or maybe they're maybe they're just posting their first TikTok video. What's your encouragement to them? 

Jeff: Stay consistent guys. Find the motivation if you find yourself lacking in motivation. Just stick with it. I promise you it will stay consistent. Keep making content. Reach out to any of us if you're having issues or you need a little bit of encouragement. Reach out to anybody in this space and we will help you.

Matt: Well, cool man. I've got your TikTok and  Instagram. You can also find you on YouTube right? Yep. Cool. Thanks for coming on. Appreciate that. And hey, check in with us. I like to tell people this but a lot of people never do. I mean, check in with us. If you want to send us an email send me an email Matt at legendarymarketer.com Got questions whatever. We'd love to touch base and just like to give you any feedback or help you any way we can. We'll do Cool. Awesome. Have a good rest on your Monday, YouTube. Guys go go give him a follow. Go to his TikTok, go to his Instagram, give him a follow and also comment on a couple videos that you like if you like them. And leave him a comment letting him know you saw him on the show and get in his world. He's the collaborative type. You heard him talk about it all morning. He's a collaborative type who's willing to help and you know, I think the really cool part is if you guys are all if you're struggling or you're wondering, you know, how am I going to figure this out? The really cool part I feel like is when somebody goes from I got a lot of help and I got help from a mentor to now I'm helping others and I think I see Jeffrey being right in that transitory space of going from I got some help and I got some results to now. I'm going to start helping others and that's the real moment where things start to shift. That's the real moment where it's like oh my gosh, now people like they're getting they need help for me. Okay, now it's like gotta so if you guys are, you know trying to figure it out. First of all, we have business plan advisors in the 15 Day Challenge, who will get you an answer or if you can't get an answer, they're gonna send me an email and they'll have me answer the question for them. And I'm always around. I'm always willing to help and so if you ever have any questions you can reach out to Jeffrey you can reach out to us you can reach out to our support team. You're surrounded by an entire community of just totally real normal human beings. Like I'm just a real frickin dude. I'm 32 and I live in Phoenix. Like I've just if you met me in person, like this dude's just like, he's a total Joe like he's just a normal dude, going to be at the mastermind here and a couple of weeks and I'm just going to be. We're out of here for Monday, Dave, we'll be back tomorrow. I'll be back Wednesday, and we might be doing I'm not sure we might be doing live interviews from the mastermind. We're gonna be working on that. We'll see. I'm not sure about that quite yet, but I'll let you know. Peace out.

 

Below is the transcription for this episode:

Dave: Every once in a while my friends, every once in a while we have somebody who has tried other things before to make money online. You know sometimes they've searched for months. Sometimes they've searched for years. Rarely do we have somebody who's tried other things before they found Legendary Marketer. Yeah, right. Come on, we can all relate to that, for God's sakes, can't we? This morning we have somebody who has searched for years to make money from home and in her own business. And it seems like at least from what she's told us that she finally found the answer. We'll hear it directly from her. Kate, welcome to the show. Hey, nobody can relate on this show who is either sitting in this chair or listening to trying other things before and I'm not really working out. So I'd like to welcome you as our very first guest who's ever had that going on in your life.

Kate: Oh, thank you so much. I feel so honored to be the only one

Dave: Really the only one. Yes, the only one. So. Yes. Welcome to the club. You're in the right place. There are many entrepreneurs you know, some call us entrepreneurs, right? Because we want to be entrepreneurs. You know, but but it takes the, I guess the right timing in some cases. It takes the right opportunity. So we'll hear about what has made this this time here at Legendary, I assume. I'm also assuming what you've been looking for, or at least something that's finally worked for you so give us a little bit of the backstory

Kate: I’ve been a stay at home mom for seven years. And back in March 2020 When the pandemic hit, you know, we thought for two weeks and had a great time. Well, I got unexpectedly pregnant. My third and then I was like, oh now we really got to figure something out. My husband was like, you know, just going on TikTok. It's fun. They're funny videos, and I was like, No, that's for teenagers. So I ended up getting on it. And, you know, found some girl talking about all the money she was making with affiliate marketing. I had never heard of affiliate marketing like it's been around for how long and I've never ever heard of it. So I watched people make money like a lot of people here. I watch people make money and I think I would say it's amazing because you're watching real time. And so you're seeing every day like okay, they're making stuff and they're progressing and you're, you're still in the same spot. So like, are you going to do something or are you just going to keep watching them do it? I bought the 15 day business builder challenge in April, and I I didn't actually make my first TikTok or take action until August.

Dave: So that's April, April. Let's rub that. Oh, but April, May, June, July, August for what? And you know what? Look, we all think we're unique. But you're not the only one. So but that's a regret. Okay, so you said you have it and what's happened since? Did you say August?

Kate: So I started posting like once a day and talked through August like kinda you know, here and there. And my husband was again like you need to be posting more every day. And I was like, whatever. And I really beat the drum. He's a teacher so he likes to be a teacher you know, let's be Wes. Alright, Wes. Yeah, so I actually sent one of my videos, my crazy Labor Day weekend, and that's when I started like, okay, okay. And I started ever since then posting consistently, and trying to help people to be honest like, I just remember being where everybody else is. And needing that one video that was motivating. You know, like, no one's coming to do this for you. Like, step up and do it. You're not gonna get anywhere.

Dave: Do you believe when it comes to creating content and marketing you're only one video away from really kind of your business taking off? 

Kate: Yes, I do. Because that was what did it for me. I realized, oh my gosh, I can actually reach people and people want to hear what I have to say. And you know, I get feedback now sometimes where people like I really needed to hear that today. Thank you so much. And that's huge for me. Like, I love talking to people and helping people. So I wanted to be a counselor.

Dave: Yeah. Well, in a sense, you kind of are like, you're counseling people. I mean, counseling people have had different counselors, such a broad term. So of course, there's many different lanes that you can go to but ultimately you're helping people you know, and or lower their suffering and finding peace. And, you know, give hope, you know, offer tools, you know, offer experience. And in the sense of course, we don't want to label ourselves that if we're not licensed and qualified and all the enemy we can get in big trouble but in a sense you know, I've always looked at marketing as I'm doing the one thing that I actually can transfer to people, which is I can give them hope. The all the other things a human being has to actually develop on their own they have to get on their own you know, hopes the one thing that you don't have to work for, to kind of get right like you you the listener, you know, you have to work to go develop copywriting skills or work to develop organization skills, or those type but hope is the one thing that you don't have to you can just sit there and listen and I can give it to

Kate: Yeah, and I can choose to take it or not take it and that's a choice. That's amazing. That's what drew me to your program is honestly the motivation and how to go in another direction. It doesn't have to be this one way. It was an incredible message for me. I really grasp it and I took it and ran with it. I mean it never heard anything like that before it changed everything for you. Yeah, They changed everything for me. I've no not you know, like I knew all these things had to change. But honestly, I never knew I never thought about passive income and multiple streams of income. Like I feel ridiculous. I've been through college. I've been through all of it. Like I feel ridiculous for not even considering that for myself. You know, I don't know. And now I have multiple streams of income and I'm starting. I'm starting affiliate marketing in my own way with parenting. I have a lot of experience with kids and parents, and I think I have a lot to offer in that aspect. In the digital world. You know, parents always need advice. Kids are crazy.

Dave: Wow, that's amazing. That's amazing. So that's the vision and direction that you've taken your businesses to serve other parents.

Kate: Yeah. Yeah. Yeah. And I, you know, you think about, you know, like, oh, blog takes forever and is at an app or a website or whatever. Well, this isn't isn't a sprint, it is a marathon. So the fact that I was given the tools to figure out how to actually start that process was incredible for me. Like I just didn't know where to start. I didn't know how to even go about, you know, starting that. So this whole entire process has been eye opening.

Dave: So you needed that you needed that that that start that both the high level dynamics in but you also needed the mechanics and is that what you found as you were going through even initially the challenge?

Kate: Yeah, moments. Yeah. The aha moments were okay. That's how you you, you get somebody to the point of trusting you, and then they're listening to you and they're, they're, they're, they're going on your recommendations because you've now you've now created a path for them to see it unfold and I didn't know how you went from a to b. Online, to show people that, you know, and I do think too, you know, TikTok has been a huge I mean, it's been a huge way to really get people to listen in real time so, you know, those two things combined. I think we're just what I needed, you know?

Dave: Have you tuned in and listened to other people like how much I know you're a busy mom, which is the busiest job in the world. Have you had time also to kind of tune in to the community and listen to other stories? And if so, how has that been a part of your journey?

Kate: I tried to tune in when I can 10 8:10am his playground outside, you know, we're doing that kind of stuff. So what I'll do a lot of times, I'll just put it on my phone I'll listen. And it's incredible to me how many regular people have found your program and been successful with changing their lives in this way. And I take from it that these are regular people. They have regular jobs or they are stay at home moms, they're trying to figure out how to not pay for daycare. Daycare is like two mortgage payments. It's crazy. And so I think for moms a lot there's this Okay, do I go out and get the job and my whole entire paycheck goes towards daycare and I'm missing out on that. Time like is or do we bite the bullet and go down to one income home and struggle. And it doesn't have to it doesn't have to be that way I'm seeing now. It doesn't have to be?

Dave: Yeah, yeah, that's fine. Thank you for that. Well, thanks for taking the info and running with it and coming back and telling us how it applies in the real world in your wet in in your life because that's what completes this whole thing if I was just ranting and raving it No, everybody was listening, but nobody was applying it all be just kidding. None of it would be as powerful. It's like, it's like a marriage. It's like a relationship. It takes two people you know, one who's speaking in teaching and sharing and one who's listening and applying. So yeah, this is really amazing. And I think this is such a big deal for your speaking in such plain language today, up to two people's real life problems I saw yesterday a post by somebody who is a friend of mine and that's what hurts and he's like is that does anybody pay a living wage and people were like, well, this place is hiring and this place is hiring. And he's like, you know, that's that's they don't pay enough money for me to be able to survive, you know, basically, and, and I just thought Damn, you know that you know, because in America here we've we've also had massive the cost of living cost of living inflation. Inflation has gone up 6% With no with no. Raises. Well, no. Well, yeah, inflation is something that's like a natural phenomenon that takes off and there's Yeah, just getting the government to raise the minimum wage to $15 an hour is literally like pulling teeth. But who wants I mean, yeah, it's like, who wants to be, you know, in that position, right. It's like, want to be there, you know? And so, I just had mixed feelings when I saw this guy's post because here he was, and I felt empathy for him. And I felt terrible for him because I know he's got children. And on the other hand, I said, we have a choice and I just thought about why I started as an entrepreneur. Like I don't get into that preachy anymore. I used to when I was young, and I had less empathy. I was just, I was just dumber, you know, honestly, and I was like an entrepreneur. just pounding the table, but, I mean, the truth is, is that everybody's not cut out for this. You know, everybody's in it. Mostly. It's like mentally it's not physically. Like, yeah, it's like being a parent. I mean, it's like, out for that mentally. You know what I mean, but I'm working on it. 

Kate: Yeah, that's an unfolding thing every day. That's like, yeah, it's gonna happen today. We're gonna find out.

Dave: Exactly. Sometimes my motto is just keep the kids alive.

Kate: Yes, that's it. Yeah, we survived today. That's a big thing. Yeah, they want to do that. My second is, I don't know if it's seriously a second child. thing. I never thought it was but man, he fits the mold. He is. He is wild. And I also was like, you know, I started making TikToks about the ER visits. How am I gonna pay for ER visits? You know, we're gonna have three boys. Someone's gonna break an arm. And I've got to figure out a way to.

Dave: My son, I've got an 11 month old he likes to ride around in this little kind of heart. It's because it gives them more freedom. He can stand up in it. As he's being pushed Well, anyways, he's never fallen out of it while we were moving. But the other day, we were standing still and he just reached over to get something in, literally just toppled or right over. Boom, hit this head. And I'm talking about leaving a mark.

Kate: Yeah. Yeah. And it's terrifying as a parent because you had moments like that were like, Well, how did that happen? Like what I've never had I know.

Dave: Well, and we were contemplating taking them to the emergency room. Yeah, I know. And going back to your comment about how am I going to pay for that? I mean, thankfully today because of this business, it's that's that's not a concern, but I can remember when I can remember as if it was yesterday when it was and when one medical bill would wipe our entire family with damn near we'd have to decide do we want to have a home or do we want to pay this medical bill? And I think we can all relate to robbing Peter to pay Paul shuffling around bills like how can they get away with not paying the electric bill?

Kate: Yeah. And you know what? I have friends whose parents are in their 60s and are still doing that. And I said to myself, I don't want to be in my 60s still doing that. I don't, I don't want to do that. But the only way you're gonna change that is if you dive into something and you make it work, like I don't know, like, you know, I went I went to college. I got my second psychology degree, right. I think the first two years of college were like, incredible for the experience because I was out on my own. I had a party and hung out. It was a great experience. But then all of a sudden, they're like, What do you wanna do with your life? And you're like, Well, you didn't really talk to me about that at first. The first year I was there. And I didn't realize that, you know, I really need my masters to do what I want to do with this degree. And then babies happened and life happens and you know, it's just, it adds up and I'm paying on student loans. That I've not gotten that return on so.

Dave: We're so quick to call some courses online a scam and I don't mean you are we're me, but like, you know society.

Kate:  Yeah, but like I was, I was skeptical. If you're not skeptical. I think that you might be too naive. You should have a little bit of skepticism. But you have to do your own research and based on the research you do, either decide you're going to try it out, go for it or you're going to continue to think that things are a scam and not not progress.

Dave: But we go into college because it's been pounded. Into us since we were a little kid with zero skepticism, right? Nobody. I feel like there's a little bit of manipulation. Maybe more than a little bit of like, like, yeah, just like manipulation. And it's like a systemic problem. Because there are some people who need to go to college and in your case, to work with people if you end up ever being a therapist, now that you're doing this, which you know, who knows. But yeah, to work with people's emotions and their hearts and their trauma, or work on somebody's physical body. There are things that yes, I would like you to have like eight to 12 years of college. But like for every single kid coming out of high school, and their kids who literally feel shame, like they Oh yeah, game because they don't go to college. They didn't get a scholarship or whatever. And

Caroline Okay, so we have Duke, UNC and NC State. When you go to high school around here, where are you going to college is the question. It's not, are you? So I get that

now. How do we transition to this place now? When is the world going to catch up? You know, because it's such a, you know, in my opinion, it's such a broken system. We need to be talking to kids, as the kids are already finding this out, quite frankly, nowadays. I don't even think it's probably going to be a natural evolution. Because kids already know you can make money online and build a business because, I just talked to a 20 year old this weekend. And I never met her before we just started talking and she brought up ecommerce and all these other things. And that's already out there for that age group. Like they already don't need to do anything. Like I know it's not it's not going to be some, you know, 86 year old senator who's going to come and it's right. It's a natural evolution. That's just gonna happen. 

Kate: Yeah, yeah, they're already seeing it. They're already I know, I know. 1920 they're in college and they're, they're making this money while they're involved. Like they're not bartending, you know, I mean, they're there. They're in their dorms like, yeah, flipping sneakers or whatever.

Dave: Yeah, I have a kid down. The street. He's in college now. But he's started and he found a product. He's been pushing the product and he's making it. I mean, it's crazy. It's crazy. He didn't mean as normal looking at him as we're like, like spending our last money on diapers.

Kate: We talk about diapers. Oh my god, like another mortgage.

Dave: I know. I know in our let's just not. I just wasn't happy that I have, you know, some money coming in and have saved a lot of money from this business and all that because it's expensive. As shit to just live the American dream. You know what I mean? Just have kids in a house. Without a picket fence. You know what I mean? It's only expensive. It's only getting out of home. Just think about the folks' homes here where I live. have a single family like two bedrooms, one bath or three to like, if you want to really really live it up. We're talking it used to be 200 ish 250 It is now four to 450 Yeah, like that is a starter home now and there's a lot of people who believe that it's not going back. So I mean, it's kind of like it's kind of like the price keeps going up. And you it's like we can either sit around and complain about how prices are going up and think it's a bubble and wait for it to come back down. Or we can roll the dice because this may be the new bottom. You know what I mean? Like this may be the new bottom for us to live the American dream. And the longer that you wait to get that income cranking and build that business that is that cash cow for you. The longer you're rolling the dice on potentially not being able to buy that home and start that family or grow your family. If that's the position you're in then we can talk about all the other facts of luxury items and keeping and maintaining like now you've got the house now you got the kids but now you have to maintain it. Like it never ends. Absolutely. Yeah, yeah. When your AC breaks down or you need a new car or whatever, right.

Kate: It's like it's happened. 

Dave: Yes, no, I I know. I know that we live in Florida. You know when this AC goes out down here it's hell it's an actual hell like. So, where have you and you seem like I can imagine that. That it's not been incredibly difficult, but that's my assumption for you. Talk to us about some of the challenges and about how you found comfort in creating content. How have you become comfortable with it or are you not comfortable with it yet?

Kate: So I've gotten more comfortable riding a bike like once you do it a bunch of times it becomes second nature a little bit. So the content making has actually come a lot easier. But it took me a full month to get used to like, you know, like I over analyze every video that had to be perfect, you know, and now it's just like, people just want to hear your message. So, you know, make it fun. The most difficult thing for me was getting over the technical stuff, you know, and it's once you do it like the funnel building and the email autoresponder and once you do it you're like I really did not need to make that much of a big deal about this like it. I just needed to give it the time. Right, I would go in and I would start and I would be like now I’ll tomorrow and instead of just just sitting down and doing it, right so that that's one thing I wanted to get across is like, I think that my my business changed to once I once I actually created my email sequence and set that up. Right, I didn't do that for a while. I actually just just, you know, put my funnel out. And so that's the biggest advice I kept telling myself like, you're not going to be successful until you go the full route. You know, you got to set this up, you gotta do it. And so once I did that, it also became more personal to, you know, when I started getting emails from people, I was actually starting to help them right because they had access to me now. That wasn't just TikTok. It was we're emailing now and I have a problem with this. And I would say Oh, I had that same problem. This is what I did to fix it or this is what I did. The beauty about this business is there's so many different everyone's at different levels right and it just depends on where you want to go with it. How much time you have to put into it and what time you want to put into it. And so for me, it's just been like a slow build up until it became like, let's go and now I'm like crankin now.

Dave: You said a lot of important things. But a couple that I heard that I just want to hit on are. I didn't I didn't really. It really didn't take off until I kind of took ownership and just said, Hey, I'm going to personalize this to me, right because until you do that you I feel like you just have like this cookie cutter thing that's just like business in a box. You know how there's some assholes out there who want to sell up your business or budget you get it in it's literally just, you know, it's there's no it's not yours. You know what I mean? It's not yours, right? And it's nice to use templates. But to write and put your own spin or Spiel or personality or some of your story in there is literally when it's your business when you both feel more ownership. over it but also begins to take off because people identify it feels more personal feels more real, right? It's not just generic. Me too. I've seen this before. It's the wow this is this person's personal story that they're more interesting. And it's not because of their personality or whatever. Like somebody who's thinking will ever beat a person. It's like when somebody reads an email and they start getting stuff that's more personalized to you. It just feels different. And I think when we talk about the show over again, you hear students and clients here saying, Well, you got to just just I just decided to be more real. Well, I think this is a practical example of that. It's not just how I'm showing up on video or whatever, but it's also taking that ownership and just kind of doing the best you can write. I mean, I assume Kate you're not considering yourself at this point. A world class copywriter. You just took a stab at it and probably were like, Wow, that's pretty good, right? Kate: Yeah, exactly. And you know what, the only thing I can do from here is keep working. on it and keep building it and keep getting better. That's it. I started right. When you start you have a baseline, your foundation. So now there's no going before that. It's just going forward. Yeah. And I think that people just want to relate a lot and when you and, and there's so many different ways to relate to people. You know, like I don't have a construction background. I have no idea what that work is like, but I know my toddler is having a tantrum when my baby is screaming and how hard that can be. So like people just want to relate and I think when you and I actually posted a video about this the other day. People that are on you're doing this are making theirs real, this is a real result because they're putting the work in. Just find the person you relate with and go with them. You know, don't skip around to a bunch of a bunch of things. Stick with what's proven and what you like, and you can relate to it.

Dave: Yeah, follow less people for inspiration. Right? I mean, is that kind of what you're saying?

Kate: I think you get confused when you're, you're you're watching all these different people. And you're you're you're you're you're you're watching all these different even business models, right because there's business models, when you decide that you're going to go with the one, you know, stick with the one and then follow one or two people that are doing well. You know, like don't get overwhelmed with all the opinions from so many other things.

Dave: I think that's a massive God, this is everything. I mean, I actually think what you just said there's been so many things in this episode that are that are powerful and I'm glad people are hearing you say but this what you just said, has so much power and importance. Okay and let me give you an example of how this applies to my life. I have just as many options to follow people and to get into things as anybody else. Okay, and with all of the newest hottest trends like what cryptocurrency is doing, these new NFT's all these new stock trading bots and all this kind of stuff that's come out. You know, there's just as many get rich quick gimmicks and even get rich quick maybe, maybe get rich quick opportunities and things that come across my you know, my desktop every single day just as everybody else. And interesting people to follow in terms of workout fitness, interesting people to follow in terms of right, it's so easy to hit that follow button and it's so hard to hit that unfollow button. But I have for example, in the area of streams of income I have I have two ways in which I invest my money. I invest in real estate and I invest in the stock market. I have some other things that I do to kind of hold money like maybe buy some watches or whatever I buy the right ones so they hold their value but my investment strategy is very simple. I don't own a single piece of crypto, I don't own a single NFT. I don't own any of this new stuff or do any of this New Age stuff that's coming out that would require me to kind of start my learning curve all over again. Right then, invest tons of time and probably even money to learn that thing. Why? Even though I see people all the time saying you know, Bitcoin and Sheba coin and Doge coins go into or NFT's these little you know, I just weighed 200,000 on a JPEG you know, like all that stuff. Even though I see it, I ignore it all. Why? Well, some people might be saying, well, you could make money off of that day. Why wouldn't you make money in anything? That you possibly can because of focus, because I understand that there's always more to the game than what initially meets the eye. And I understand if I want to become good I want to become an expert. I want to make real money at that. I need to really invest time now. Some of you guys know that I like wristwatches there, I have spent an incredible amount of time learning which ones hold their value in which ones don't. That's kind of a hobby for me. It's not really a business. I'm not in it to make money. But my point is, every single thing that you do is going to require work and timing for me. I have blinders on some of the things that I do if I unfollow people. I unfollow people on Instagram. I unfollow people on Facebook. I unfollow people for 20 tweets, to the tune of 1000s of people on my personal Facebook page because I go on there because we have Facebook groups and stuff. I unfollow people to the tune of 1000s because I didn't want to slosh through other bullshit to be able to get to a post from a friend that I liked or to get to one of my groups right. I unfollow people on Instagram. I don't have a big following like, TikTok I'm personally not. This is my content strategy right here and doing the show every day. So I'm not there constantly. Now Matt is our CMO. He's researching how we run ads there. But my point is what you just said about focusing and only following a couple of people's fitness. Okay, I'm interested in one fitness guy right now who is inspirational to me and who has this kind of ancestral approach to diet and workout and that's interesting to me, and it works for all the gym rats. That I could do following who have you know, they're posting their workouts and stuff. Look, that tip gets overwhelming because before you know it, I've got 15 or 20 different guys saved in their workouts saved in my thing, and it's just where do I even start and then you shut down

Kate: Because now you're overwhelmed. And I don't even know where to go because I've gotten all these different opinions and all these different, you know, you know, strategies, instead of just saying, Okay, I like this and I'm going with this.

Dave: Yeah, you have more ideas than you realize. And I'm speaking to everybody who would just be within your head already via the training that you've already gone through. Like a lot of us we wake up like if anything, what if you're if you think that you need to follow a bunch of people and be taking in tons of information every day because that's giving you ideas. Look, just from now on just talk, just start jotting down ideas. Like whenever you have a video idea for tic toc or something, jot it down. That's what I did and here's the other cool thing. Keep a notepad and a pen that's old fashioned or a no. Every time you're thinking or doing something, write down an idea and you say you do that.

Kate: I have a little pink notebook that is my affiliate marketing notebook. And I've had it from the very beginning and I started using it for Okay. These are three ideas that I want to get out today or tomorrow, whatever, I draft a lot of videos and then the content behind them. I've already written now and I am old school like you know my husband's constantly like would you use your phone for your calendar and I'm like I mean a real calendar. I need to like writing it so I don't know if that strategy works for me.

Dave: Cool. Yeah, well listen, you've you've aside from your parenting goals and visions in doing work inside of the parenting niche you also have a make money online niche and we've we've given everybody your TikTok handle so they can go in like follow you find you connect with you support you. Listen, I hear you've got the busiest job in the world. Thank you so much for your time today.

Kate: Thank you for having me. Y'all are very motivational. So I really appreciate you having me and continuing to do this. I watched this and I think a lot of people really do and it sends an amazing message and it keeps you motivated. So thank you.

Dave: You know what the biggest secret that I have is, it keeps me motivated. You know what I mean? Yeah, and that's an interesting kind of choice. Is it a dichotomy? Irony? Is it what you know, whatever it is, I'm a ninth grade dropout. I go with big words sometimes. But my point is, is that, you know, a lot of times we're waiting for somebody else to help us in our business, like who I need that special mentor. And it's like, the best way that I've learned to help in order to get help is to help others. And I learned that in recovery, right. I was like, How do I make this recovery thing work? Like how do I stay sober? Back in 2008? Somebody, one of my sponsors or some I can't remember who like so many people say this. I've heard it all over, but they were like, go find somebody to help. Stop making it all about you. Right, stop needing to stop being somebody that always helps you. And you know what, because it's never going to be enough. Go find somebody to help. And it'll just be your world. 

Kate: You're gonna say that right? And you're like, okay, but then once you start doing it, you're like, Oh, I get it. I get it. Even with starting affiliate marketing, like I'm helping people. I'm not a genius with this. I don't I don't, I'm a beginner. And I'm finding that well, while helping others it is helping me to help others better. Right, because like, I'm getting feedback from people. That was really helpful. Good. Good to know. Thank you for letting me know. You know, that's the biggest thing. That's huge. 

Dave: Yeah, well tell Wes. We said hello as well. 

Kate: Well, he's watching the children right now. I might not be back for a while.

Dave: Good luck with it all. Let me know how we can help and I can keep you posted every couple of months on your journey if you would, because I enjoy talking to you. Well, thank

you so much. It was really nice talking with you guys.

Kate: And thank you for having me. It was amazing. Thanks for everything.

Dave: Stay Legendary, see ya. Alright my friends, fun conversation. Great person. Definitely, definitely right that diamond is starting to shine, but she's a diamond in the rough that's gonna grow and grow and grow and it'll be fun to watch her journey. Be a part of it, support her and learn from her. Remember I say this every day. How do we support each other? Well, it's not that hard, right? And you get out of the universe or whatever you want to, however, focus on who you want to get but I believe you get back what you put out right? So go in support and share how we support each other. We like each other's stuff. We comment on each other's stuff. We know we connect and we send somebody a message. It's not always like hey, how can you help me but hey, that video your contents really rockin Keep up the good work, right? I mean, those are the things that I would encourage you folks on how to support each other it just raises your vibrations, man. You know what I mean? It'll raise the level of attraction that you have, right, that Attractor Factor about you. So once again, Kate, fantastic message, great conversation, give her a follow. Show her some support. And yeah, we'll be back here tomorrow for another episode of Wake Up Legendary. Get outta here. Peace. 

Below is the transcription for this episode:

Matt: Hello Hello everybody Happy Wednesday. It's November 10. We're totally live. I am live here. This is not unlike that we are live and I just got my text message. In fact, text message reminder that says we're going live right now. So, if you're tuning in nice to see welcome in and if you're just joining us or you're joining us via replay let us know in the comments that you're joining via replay. Brad's in the house crystals in the house. Oh, actually, Marie is in the house. I read that wrong. What's up guys? Good to see you. And we've got another awesome guest today if you are newer to our community, we do this every single day at 10am. Eastern Monday through Friday, just as a powerful sort of wake up testimonial, a way to share somebody's story share their journey, and it's really really powerful today we've got another awesome guest. I'm excited to have her on. We have not met we shared about, I don't know 10 seconds of conversation before going live. So I'm excited to hear a little bit about her journey and all of that stuff. So I'm just really excited to hear how she heard about, you know, freelance digital marketing. She heard about it around the same time I did when I was about 19 or 20 years and things so without further ado, let's bring in Sony. Did I pronounce that right? And almost almost Yeah, it's pronounced Sandy. Sandy. Okay, cool. Awesome. Welcome. To the show. How are you?

Sanni: I'm good. How are you? 

Matt: I'm good. I'm doing well. So you are all the way in Finland. And you're only 19 which I think is really cool. We have people who come on the show. Such a wide range of ages. 19. It's probably one of the youngest, and we're 81 years old. So like literally the whole spectrum. Tell us a little bit about you. Tell us about your life up until now. Tell us about your experience with education. And how did you find, I mean, how did you find the legendary? How did that all work?

Sanni: Well, it's a pretty traditional story. So I graduated from secondary school last spring. It's like a college during the USA graduates in spring and working at this daycare facility that was really my first taste of a nine to five job. And at this moment, I'm in my own apartment. Okay. And when I had the first taste and I didn't quit my job and I was unemployed for a couple of months. And that was the moment when I realized that nine to five jobs aren't the ones I want to be doing. I don't want to be doing that for the rest of my life.  Like when I was unemployed I had a lot of time in my hands and I was spending a lot of time on social media. Right and scrolling through Instagram and that same the same and I came across Andreas is the combat page or some of these reels. And I never actually when I see affiliate marketers and when I see their reels I don't. I didn't really watch them because I wasn't interested. But there was something in Andres message that really caught my eye and I just went through his profile and I saw this link in his bio and you know what, I didn't do any research or anything about what affiliate marketing is. I just jumped right in. I went through with them. I started the 15 Day Challenge. And it took me that full 15 days to realize what affiliate marketing is. I didn't, it was so damn confusing. And I'm still learning. Sure it was, it was really a huge leap for me in my life.

Matt: That's really cool. That's really cool and, man how lucky, right? You know, I found that I found that really young too. And, I am really committed to building a lot of skills but how lucky are you? Right? At 90 And there's a lot of people I meet a lot who are like 55, 40 who were like, Oh, if I could have just found this before I had, you know, built a career for the last 30 years. But regardless, I find I I feel like whenever somebody discovers it at any point, I mean it's just it's yeah, it's it's great to find regardless and it's always the lens, you look at it through so, okay, so it took you the whole 15 days to really figure it out. And I I feel like that's a lot of people. I mean, I think conceptually it's just such a vastly different way of understanding. So it takes you the whole 15 days. And so what was sort of, you know, the takeaway as you're going through it, you're thinking through how am I going to use this? What am I going to, just like what am I going to do with this? Like, did you have any idea what your thoughts were?

Sanni: Well, when I started well, the first thought was that I had no idea what it was. And then on top of that I had a small barrier between the languages because I'm not I'm not English, so I don't speak it really, really well. So it took me a longer time to understand what was going on. But I feel like what was his name? Yeah, I know. He spoke very clearly, and it really helped me to go through when on top of them, business plan advisors that I had, who taught me a lot and really, really helped me to get started.

Matt: That's really cool. And what was your experience like with your advisor? How did that go? Did you feel like I'm always just curious, like, how do people enjoy that? Do people not like what you know how it had that go?

Sanni:  Actually, when I started that was pretty lost. But when I realized that I would have my own personal advisor. It really changed things for me. I understand that. My advisor was Bill Mac. Yeah, he was so great. He had so many questions. He answered none of them all. And even though I didn't speak very clearly because it was a new situation for me. He understood and took the time to understand and because I was so so lost. He was very patient and helped me and yeah, it's unbelievable that we have that kind of support. Like your own business plan visor, you can meet on Zoom. It's great. I think it's one of the best benefits that you have in the 15 Day Challenge.

Matt: Yeah, it is definitely a cool thing for sure. It's a very unique thing. I a lot of companies, like we have a lot of competitors who try to try to you know, try to compete with us and stuff and they see a lot but the actual execution of having, you know, 50 or however many advisors that we have, and to get them all matched up with a person who purchased our challenge is difficult. For sure. But yeah, yeah, that's cool. I like that. I think in most cases, you know, a lot of our advisors, they have a lot of eyes, they're assigned to a lot of people you know, so they do their best to absolutely get back to everybody but certainly stuff falls through the cracks occasionally and you've got to follow them but you know, I think for the most part, I've I've also heard that similarly is like people who are brand new to this and for me, I've been doing this for 10 years and sometimes for me, it gets a little bit I forget what it's like to be on day one. Like I forget sometimes what it's like to be that very first day or that very first couple of weeks and having somebody alongside you I'd never had that. So I was just trying to like you know, watch YouTube videos or whatever and figure it out. But yeah, having somebody alongside you is such a powerful thing to kind of keep the wheels turning but then also you're like, Man, I don't know I've got a lot of different, well, you've got a lot of different voices, you got people who are selling other stuff talking to you got just all kinds of stuff. So I'm glad to hear that that was a good experience for you. So you finish wrapping up the challenge. You're on the blueprints as well I think and what so if you were, have you dove into the blueprints at all?

Sanni: Yeah, of course I went through them all. There were a lot of videos from you. I was listening to a lot of your voice back then. And it really has helped me to get started. And we had what was called decade, decade in a day. And I didn't really understand the comp concept at first. So I taught them everything to do by myself with the help of the blueprints and the help of the internet. And then I signed up at the gate to get in the day. And then I realized that it goes through them all. So I will have to learn everything by myself because you would have he would have been there. Right? So yeah, totally. Yeah.

Matt: Yeah, it's, um, it's, it is full blown and hides a lot of information. So you went through all of the blueprints already?

Sanni: Yeah. Not that Facebook. Funnel one. beside one another on Facebook, but everything else? Yeah,

Matt: That's really cool. Yeah, I feel like one of the big things is to do so you said it all on Facebook. Do you feel like that's common in your generation?

Sanni: Yeah, I actually joined Facebook only for the groups that Legendary has, so I don't use it. I chat with my Grandpa, but nothing else. Something from Legendary or something from my grandpa. Nothing else on Facebook.

Matt: Yeah, I think that that's becoming more common.

Sanni: I am also TikTok and we're on Instagram or Snapchat or Facebook.

Matt: Yeah. Nice. I feel like in the blueprints one of the big things. So where have you gravitated towards? Is it like more Instagram? Is it more tick tock? What have you gone on for social media?

Sanni: But actually, I'm mostly on tick tock. They're there. I have the biggest audience. And as I am from Finland, my audience is 99% Finnish, they're in TikTok. So they're on Instagram. My audience isn't as big but we have a full range of people all around the world. So I can't really mix them. Because the audience is so different. 

Matt: Yeah, interesting. So your strategy has been not to guess what some of that was. Sometimes what people do is they try to figure out a way to get the American audience and your strategy has been more straightforward. Just whatever audience the algorithm is going to give me. I'm going to take that and I'm going to run with it right.

Sanni: Yeah, actually, that's something I want to talk about. At first. It was a real shock for me that my audience would be only finished because I I know that Finland is a small country, and I wouldn't have that kind of big audience that Americans have. They can just go viral and have 1000s of followers that I can do that. So but then I started to think and I realized that they're the USA you have so much competition. You have a lot of affiliate marketers, but it seems like we have none. I haven't come across any affiliate marketing here. So I understood that things are exactly the target audience that I should be targeting. 

Matt: So yeah, Well, I would echo that I would say a few things. One is a lot of times people look through that lens of pessimism, which is like, oh, there's too much competition or oh, I can never do that or whatever, man. It's as if you have this whole audience now you have to do the work. There's going to be more work of education from you, right? You're gonna have to educate them more on that. But wow, you have access to an audience of people who are completely new, who aren't and they don't have a million other voices yelling at them are a million other marketers in this industry yelling and telling everybody to listen to that and all this kind of stuff. I like that approach a lot. If I was in your shoes, that's exactly the approach that I would take because I feel like the opportunity there is even bigger, even greater. And I do think I think in that realm, you're going to deal with maybe, maybe a bit slower growth, which is kind of what you were talking about, which is the whole virality piece but I do also feel like the opportunity in general is probably bigger. I don't know what's bigger but I think people view it as sort of an all or nothing thing. Either. You're in the states in Canada, and you get that whole audience or you have nothing but that's just not really true. I think you'd go after the audience that you're surrounded by. And you We cater and get your marketing to be on par with something that they're going to listen to and pay attention to basically. Because what I think is true is in 5, 10, 20 years, you could literally build an entire empire that you can build for yourself something that is incredibly powerful as a digital educator as somebody who's got a huge following. I mean, you could be like, I don't want to say a Kardashian but like you can be like the Kardashians or whatever, in Finland, or, you know, in Europe, where you're teaching and educating. And you walk around. We just had a guy the other day yesterday Maybe he was like, Yeah, I went to my grocery store, my hometown and this guy was like, Are you that bald guy on TikTok? And I think that that happens more than we realize. But I think you know. How big is Helsinki?

Sanni: It's not that big of a population I don't know. You should Google it.

Matt: Population is 600,000. So not that big but not that small either. And I'm sure that it's not just people in Helsinki seeing but also it's all over but you've got enough people for sure. And right now is the perfect time because more people than ever are staying at home. Working from home, right that type of content is really blowing up in front of people. What in terms of are you getting? Engagement? How has been the engagement from people about this? What do people comment on? Do people message you? What's that been like?

Sanni: Well, actually, there's, there's good and bad sides when I have this small country audience. So the Finnish take the UK it's known in, in our country that finished takes out is very, very negative. And it can really, really, people don't don't go to take that only because it's so damn negative. So I have been and because affiliate marketing is such a new concept here in Finland. I really had to really educate people, because if I don't educate them, they immediately think that it's a scam. And I just get so many negative comments on that. You're a scammer, and that's not legitimate and you're just trying to steal people's money. But when I explained to them that this is totally legitimate, they understand and maybe maybe get interested, but the thing is that those who aren't ready to change the path of life, they immediately think they say that you are not literate and they walk to you or something. Yeah. And then one thing I want to talk about is that money culture here in Finland is connected to that, that negativity. So here in Finland, we don't talk openly about money. So it really builds a wall between me and my audience because I have to be very subtle when I talk about money because people immediately think that it's not that respectful. And I think that's a huge difference between the USA and Finland. So yes, there in the USA, you can so openly talk about money. And when I started my user name was to make money with some new which, which is very popular. And I realized that as a red flag, they didn't even Click My Account because they immediately saw the money there and they Yeah, and I had to change and they might have right there. Because I need to connect with my audience. I need to actually I couldn't just go as low. As I first did. I had to understand the needs of my audience. And it has been interesting, and something I have to work on. 

Matt: Wow, fascinating. So a totally different world, but also look at you being a great marketer who's realizing and hearing you know what people are saying. So what are people saying? What are they scared of? What are they and you're so locked into not just copying what everybody else is doing. But really figuring out how to build your own brand and build your own thing that's actually going to work to your audience that you're speaking to, which is marketing one on one, which is get out of your own head and what you think is going to work or what somebody else is going to tell you is going to work and get into the minds of the people what are what's there's this old copywriting quote from a really good copywriter he says the first step of writing copy is to enter the conversation that's already happening inside the mind of your prospect so somebody who's you're trying to get to purchase something from you or become a customer client. Just there's already a mind track going right so tick tock was bad. TikTok is negative TikTok is all of this right? And you just need to enter that conversation right? So maybe that's just a matter of you know, changing the title of your thing, but also maybe you start videos by saying something like jeez, can you believe all of the negativity on this app? It's crazy, you know, and spanking right into the conversation, because now you've just joined that conversation that everybody's already having, and they're more likely to listen to you after you do that.  You've really picked up on that. That's impressive. Yeah. That's great. So in your journey of creating content, you've got a variety of likes, some of it is like you starting the video and then it cuts over to like other stock images or video clips. What's been your sort of what are some takeaways that you've had from creating content and what's worked and what hasn't? And what are you still learning?

Sanni: The thing is that I started by doing the basic educating videos and those types of things. And I saw that they don't they don't perform well because people come to dicta to be entertained. So I started doing these videos where I sell emotions where I sell this type of lifestyle that people are dreaming of, and I immediately saw that they are the best performing videos. And it was so people I still get comments and why like why do you have so many the same type of videos and just like just because you watch them the most? It's because of you. And even though I tried to be educational, I want to get people to understand what I do, but they don't really get me the followers or engagement that I need. So people ask me, “ Why aren't you educating us? Even though you say you are just it's kind of a tricky question, because I'm trying to do them both. But it's hard to stay in the same niche where I am, if I had to do them all, but I'm trying to find all of them. And I think some work and some don't. But what I know doesn't work are the educational videos but I still do them.

Matt: Yeah, well, there's a combination of Yeah, that's really well said. There's a combination of sort of creating content that's going to get viewed and you have to cater to that to a certain extent. But you can't always do that. And then there's the other side of providing value and giving her a little bit about your story and sharing and being a real human and stuff like that. I think both of those things are you know, I was wondering was I think Monday we were talking through on our wakeup show a little bit about how to like create one video that drives traffic stirs sort of new engagement, created a couple of videos, three to five videos that are more, hey, here's my journey. Here's my story. Here's what I'm learning. Here's what I've just figured out and then doing another one to keep that audience growing. And as soon as you get one, I've got a lot of views here. You can do a few things you can go live. You can create a few more videos that explain that first video, you can create a YouTube video that gives more details, all kinds of stuff like that, but I think finding ways to grow the audience but also nurture the audience grows, nurture, nurture. It does a few things. If you're only doing growth style videos, just videos to go viral. Eventually that's just going to burn out the weeds will eventually fall off because people are like, I get it. I get it. I've already seen it. But if you do a good ad ad but if you only nurture videos, you sit there and do you know videos for the next year with 100 people watching and you make no money, right so you don't generate any real traffic. So there's this combination of generating a bunch of engagement so that means views, likes followers, traffic, and then there's nurture, which means generating actual sales, like how do people actually engage in their wallet with you? Right and there's, there's just two types of people right so some people have a problem with this whole following and getting engagement because they feel like I'm not being genuine or something. And then the other side is people who generate a lot of traffic and a lot of followers want to stir the pot on everything, but don't believe in themselves and their self worth enough to call people to actually take action or they don't have the level of belief to say hey, here's exactly what you should do next and the best marketers, the people who perform the best that I've ever seen, especially in the affiliate marketing space are people who just are able to create virality who know what people watch and want to watch and they build a huge audience. And then they are the very best at just telling people exactly what to do. Here is exactly what you should do today with a conviction and a belief not in not of like hey, is just going to solve every problem of yours overnight. But what it means is if there's a level of conviction that hey, this is the right next step for you. I believe that and maybe I'm wrong if I'm wrong, we can just refund that's okay. But I believe that for me, this was the right step. And it's probably the right step for somebody who's brand new, whether it's in dog training or whether it's online or whether it's in crypto or whatever industry somebody is in giving somebody that level of conviction and hey, this is probably the right step. Those are the people who make a lot in sales. And they're able to convert those audiences over what that was a kind of a rant but what comes up for you?

Sanni: Just there was this thing then, well, you know that my audience is Finnish. So I have always been doing a bit of English because I know that everyone can watch them. But last night I made my first video on Finnish because I want to try it out because I have friends that do talk in Finnish and they have millions of views, which is unbelievable and I could never do that by speaking English to my fitness watchers. Right so I made my first finished video where I cleared out what affiliate marketing is and if there were people engaging with it so much more, which really, I'm so confused because I didn't know what I should do right now because I use my TikToks in my reels too. So if I did a video in Finnish on TikTok and videos in English, on Instagram, there would be so much work. I don't know what to do. So I have a big decision to make. So like, Yeah, think about it.

Matt: Yeah, well, and the nice part is is like there's people out there who are like, who really judge you know, the type of content that people create or like tell people you're doing the right thing or doing the wrong thing, but the truth is, is you could probably go multiple different directions with this. It'll probably work. Usually, it's just consistency and outlasting people as what really works. But so you just did that first one. I want to go back to that first one, and you're getting quite a bit of views on it. I've seen that on your Tik Tok getting quite a bit of views on it. What's your takeaway from that? What's the type of engagement you're getting?

Sanni: Well,  I got a couple of comments. But the thing is that people don't, if people have something positive to say in TikTok, they don't do it there. They do it privately on the DMS. So I got a lot of people tagging me ready, which is my call to action and I'm coming to tell them what affiliate marketing is and I saw that they are friends. So it really did work. But on the other hand, I really prefer making TikToks in English, but I have to listen to my audience and what they think and what would be best for me to make sales, not to be a salesman.

Matt: Yeah, I think that makes sense. And I mean, some of those voices can be loud, but also, you know, when you're doubling your income on the internet, who cares right no matter you know, I should say who cares? But you know, even people who make a lot of money and you know, are some of the most wealthy famous people in America, for instance, still really, really care about what people say about them? And, you know, we're only human. So you know, it's like, if you just get nothing but 10 comments that are all like, you suck then you know, it's hard to kind of differentiate and be like, Okay, I guess I guess I do.

Sanni: I feel like it's so important that you have the people who support you, you're at someone you're close with, because when you get those comments you aren't supposed to handle them find yourself as as I did, at first, I was just like, I was like deleting the comments because I didn't want anyone to see them. But then I have met my friend, one friend via my business, and he has really helped me to understand that I'm doing this for me and the haters are the ones who aren't going to be financially free by their 70's. So, I'm the one doing the work here and I should celebrate it and I should really take credit for it. And I should never listen to the ones who haven't ever tried anything like this.

Matt: Oh, I love that. I really love that. And yeah, I really love that and I and what I really feel like is it reminds me of Gary Vee and he's always talking about how empathy always you know he's like, Yeah, I have a lot of haters. But what people don't understand is, you know, in five or 10 years, I'm going to post a video about how my life right now is, exactly what I want. Right? And that's really all that matters is that people who try to speak into our lives, deserve to speak and we don't need to listen to them. 

Sanni: We don't, it doesn't really matter. It can inform. So I think from people who are meaningful to us than people who are worth listening to, because they have a helpful voice, you know, if they're making something in our content or something that's a different story. But generally, for people who don't understand, taking the empathetic approach is a much healthier way to go about it. Because taking that empathetic approach. What that does for what that does for us internally is it allows us to just sort of, there's this there's this big, it's like a temperature, it's like a thermometer, there's this big like, it's almost like our blood pressure just starts to rise. And we get like all freaked out and and taking the empathetic approach if something Brene Brown, I heard her say a long time ago is basically that people are doing the best they can. So she said at one point, I started to believe that people are doing the best they can. And that changes everything right? Because now if you've got people who are haters in the comments, and if I believe that everybody is just doing the best that they can, it makes me you know, rather than feeling anything about me, I don't even feel anything about me. It just makes me feel like if that person had to comment on my stuff, say gotta be going through something, you know, like they've got to be something's really off for them. That's, you know, and now suddenly, it's just like, Okay, I guess like, or, Oh, create a little like a video response to them and just be like, Hey, I hope you're doing okay. Like, I was like, I was a pretty mean comment. I just hope you're doing all right. Like, I hope that this isn't like your whole day is just feeling shitty and shitting on people online like literally bother me but geez, like, I hope you're alright. You know, and, and that really that empathetic response for most people is like they've never experienced that the reason that they're shitting on everybody's videos is because all they've experienced their whole life is people doing that to them, right? It's just like, non stop cycle right? So people have their whole life with their parents and tell them they're not good enough and they suck and they should be ashamed of themselves and all this stuff and then they just do it to you and do it to everybody else. So it gives them the power back and it goes to their behavior. And the one thing that I think we all should remember is that I did this at first, but every time you reply to their comments of the haters you give them more power to do what they are doing. So it's just best to not not give them any attention. Because if you reply, they're going to reply again. And this never ending cycle. And you just have to be the powerful person behind the comments.

Matt: Yeah, that's right. And yeah, unless they're asking you something specific about your product or something, but in most cases, they're not. They're just spewing nonsense and he kind of just, you know APR or whatever they call them keyboard warriors, right. They're back behind their keyboard or type in the you know, there are some keyboards and, you know, for the most part, it's just people are a lot more aggressive and big online than they actually are in person.

Sanni: It's just Yeah. Like you said, sometimes negative comments are really helpful. Because they tell you straightly the things that you are not willing to think about like I had one one hater was like, Why Why aren't you sick? Why are you saying that you are educating us even though you have no educating videos, and that was my key to make them and I understood that you are telling me what I should do and I'm going to catch it.

Matt: I see. Yeah. Interesting. super interesting. Makes sense. Cool. Wow, that's really insightful. So, okay, so I'm gonna start to wrap this up here. But what I thought would be cool is if you could give a little bit of encouragement or maybe a little inspiration to people. We have a lot of people who watch this live and a lot of people are watching the replay. And, and many of them are just getting started. They're in the challenge. They're getting going, maybe they just started. What would you say to those people who are just getting going, maybe they're a little nervous, maybe a little bit worried? They're hearing about haters, and they're like, Hey, I just started the challenge of not reading craters yet. What would you say to those people who are just getting going?

Sanni: Well, what I always say to my followers is that the first step is really the hardest because it's so easy to skip doing something like this, but there's so much potential in online income. It's so it's so it's the future, and you should never skip it because you have this opportunity. Here. You and but if you like if you have the mindset, what's needed there, so it's gonna be easy for you. If you have the dreams and you have the what you're dreaming of, it's going to happen for you if you just take the first step. And it just becomes easier, the more you do it. And you're just, it's easy.

Matt: Yeah. And it's, it becomes more simple as with anything in life, that's really good feedback. As you go and as you get used to things, it's easier, and the easiest time to quit and to call it quits is right in the beginning. Right so I think back to when I was in high school and I I don't know do you have Are you familiar with something called calculus? Okay, so I quit calculus. I got about three weeks in and I was like, Are you kidding me? Like I'm not going to be in that position. I'm never going to use this which I haven't still, I have not used that. I mean, maybe I look back and maybe there's some benefit, like critical thinking maybe? Or maybe I just don't know actually, I don't think so. But I just dropped out and it is in those first three weeks where it's like you really have the option of doing one or the other and probably around week three or five or seven I probably would have broken through and I probably would have got it. I just didn't see the benefit of doing that because there wasn't really any What am I gonna Am I gonna make more money in a job? Am I gonna like what I am benefiting from this? This is high school this is so stupid. And I was generally a student or whatever and I was getting like a D or I don't know a C loss outs like this is dumb. I don't. I'm not doing this. So but I think in those early days is the easiest time to just be like, You know what? But when you push through, I'm a bad example of this clearly but when you push through, and you keep going what happens is all of that confusion confusing? All the confusing, confusing. Equations and all of that stuff. That's overwhelming and now we've got letters and all of this becomes just more natural. 

Sanni: It has become the norm. Okay, x equals y minus b squared. Okay, it's not that confusing. Most people are like talking about the same thing on day one. You login in there like sales funnels and traffic with traffic. Are we driving cars? What are we doing here? Right, all of it becomes now 10 years later. All of that is second nature. And it's because I kept going and kept pushing in, kept learning and kept expanding my knowledge and building skills. And it's literally my comfort zone. It's so important.

Matt: Yes, bingo. Get out of your comfort zone. That's the idea here. Well cool. I'm so happy it makes me happy to see people who are really young and new and fresh in their journey who are building skills and wherever this leads to wherever path that takes you. The cool part about this this this moment in your journey is that the skills you're building are so transferable and also you're becoming is so transferable as the soft skills but also the hard skills and soft skills or you know, you get this cater from a car that was just a complete jackass. And you know, it doesn't deserve an ounce of your time. And you learn to build that tough skin that most people would never learn in life, right? And then the hard skills are you're learning actually how to sit down and create video content, which is you know, for somebody if you go out and try to get a marketing job or trying to get hired or something, they're gonna say, Oh, you've got a marketing degree from whatever the University of Washington or something. Okay, cool, or they're gonna look at Sani who's got a freaking two year track record in history has built her own following on tick tock to whatever fit 50,000 or 100,000 or a million followers on tick tock and, and is like Sanni: Yeah, put me up against any marketing major in the world and I'll kill like, I'll destroy them because I've been actually doing it. And yeah, I think that's really powerful. And it's ISP skills in the world. Yeah, and I actually get job offerings for things I do. Have my own business people see my Instagram account and come to the DMS and say that I want to hire you. Can you do my social media if you're so good at it? Yeah, it has so many opportunities.

Matt: And that's, that's a big takeaway. That's a big story of a lot of people who come through Legendary is, you know, we'll meet them one or two times sometimes on these shows, and never hear from him again. And then email a year or two later down the road. And somebody built this random business like somebody who doesn't even have to do with high ticket affiliate marketing. They built this like random business or restaurant business or something or an ADS agency right or something random and they're like, you know, I learned my first skill of launching an ad at legendary, and then it took me down this rabbit hole and here I am today and I feel like I've kind of found my fit. And it all starts with building skills and getting your feet wet and really learning as a beginner with a community of people who can really help you. Which it sounds like you found so exciting about that. Thanks for coming on today too. By the way, it was nice meeting you.

Sanni: Nice meeting you too. 

Matt: And if you're open to it, and you're still rocking and rolling, we'd love to have you come back on, you know, in a couple months and just check in and see how things are going.

Sanni: That's great. I will be back soon.

Matt: Awesome. Thanks again. See? All right. Hey, everybody, make sure to give a follow right here. You can see her TikTok on Instagram right down here. Sani I'm not going to try to pronounce your last name. I just would , I would completely butcher it and I just am not going to do it. So go give her a follow though. And you know, for everybody who's here in the United States. You can probably help her out a little bit by giving a follow up and giving her a little bit more traction here in the US. Which would be great and a huge side benefit for her. So for everybody who's here. We'll be back here tomorrow, same time, same place. 10am Eastern, peace out everybody have a good rest of your Wednesday.

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up Legendary as you can see in the title today, which I think is rather catchy and I didn't come up with it, actually our guest marketed former full time electrician lights it up with both all my marketing TikTok. I just love the creativity in that title. I think I'm gonna be excited and jewelry you I am excited but I think I'm gonna get a lot of value out of here in the sky share this morning so would everybody help me give a warm legendary Welcome to mark what's going on my brother

Mark: Hey, thanks for having me on Dave. It's a pleasure. This is actually I was telling Mater there this is one of my goals and I'm checking off me to be on the show here with you.

Dave: Nice. Hey, my pleasure, brother. My pleasure to have you so, you know, the we can't we're you know cut from the same cloth. We're both from the trades. You seem to know, it sounds like you're a little bit more formal with an actual trade. I was kind of a jack of all trades, master of none. Back when I was working construction, I'd kind of go wherever the money was. We'd do bathroom and kitchen remodel. So we did a little bit of everything. But my dad was a master plumber and he just kind of rolled his skills over into carpentry and and and you know, tile work and so forth. He's actually a master craftsman. But I'm the one who's less handy. He's super crafty. But tell us how you got here brother. I mean what led you from a lack? Basically metaphorically speaking, one side of the world is pretty much workwise to the other offline to online.

Mark: Well, I'm an electrician by trade, doing that job for about 15 years now and I'm currently still doing that job. So I know a lot of videos that say you know you are planning on quitting your nine to five job but I'm not planning on quitting my nine to five job. I've got a really good job. And I enjoy the work that I do. How I came across affiliate marketing well, just like a lot of people. My daughter was on Tik Tok and musically and all that stuff before doing the dances and everything and I didn't really think much of it. Ironically, a buddy of mine pushed Tech Talk to my interest there and showed me you know, there's at least good looking girls on here dancing the way you should see this. So that's how it started. I was flicking through and watching girls dance and then next thing you know, I came across a gentleman that really got my interest and started watching a few of his videos and doing some research about affiliate marketing. And then I jumped right in, and I haven't looked back since and it's kind of been a difference for me. It's really made a big change.

Dave: Nice. Nice. When did you get started?

Mark: I started back in the middle of June. So just before the summer started,

Dave: Okay, had you ever done any sort of online marketing any sort of anything like this before?

Mark: No experience at all. Like I said, I've been a tradesman for the last 15 years. Before that. I worked in the tourism industry here in Niagara Falls. Did that for a few years and then before that I worked all over the world on cruise ships. So no no marketing experience at all.

Dave: So what were you going through our 15 Day Challenge ? What was it about it that sort of lit you up?

Mark: You know what, like, I got really excited about it. Like I said, Because I saw other affiliates making some good money and I thought, this is something that I want to do. I mentioned it to my wife, I got my wife involved in it and we started doing a challenge together. We had an excellent business adviser that put me onto some of your videos here as well too. That got me in touch with some other guests that you've had a Wake Up Legendary and it just really got me excited and my wife wasn't so sure at first, but she's definitely on board now. And I just haven't looked back since.

Dave: Why is she so on board now?

Mark: Because she started to see the success coming and she started to see the money rolling in too. So that's why she's not bored.

Dave: It's amazing how that works, isn't it? I mean absolutely. Less of this and more of this. And it's, you know, there's a little bit of comedy. See, I am a funny guy. Yeah, I think, you know, sometimes I feel like I'm the funniest guy. No, but then like, I'll roll something out to my family and it'll just be like dead silence and I'll just be like, and then you know, I'm like maybe I start to second guess myself. I'm like, that was funny, you know? And then you know so anyways, it's probably because they've heard my jokes 1000 times. So I always say that it's easier to get a new audience than it is to get new material. You know what I mean? You know, I try to roll out to different people to see if I can work on them. So as you know, I can relate to this man. What I know, just kind of, I actually did still love construction even at heart just because I was appreciative of it. As you know, I was able to work with my dad and so forth. But one thing that I noticed about something that you said a second ago was that you're able to speak to other people and talk to them about potentially quitting their nine to five or if they want to quit their nine to five but you you don't want to quit your nine to five you love what you do. And you have no shame about your job. I think that is so big because I think so many folks who come in and start an online business or start with something like this. They almost have it's like they have shame in having a job. Instead of just a drive or a motivation to want to get out of it. It's almost like their shame there. versus just leaving that job as like a goal, something that you're motivated towards. And I think that's a shame. I think that really affects somebody's self esteem and keeps them from being able to go out there and create content, because they think well who's gonna listen to me? I'm not, you know, I still have a job. Can you talk to us about that and help us to understand how you do that? What are your thought processes, and help some of these folks who do have some of that shame or guilt or embarrassment around? Having a job but still also marketing online to people who may want to quit their job, even if they want to quit their job too.

Mark: There are a lot of people out there that do want to quit their job and that's one of the target points that I've hit on. Like a lot of people reach out to me, but part of me having my job and number one of the number one reasons why I'm not going to quit my job is because I really appreciate the camaraderie I have with my fellow employees. It's that touch point of being able to get out of the house and talking to other people face to face. Now, what I've discovered too in affiliate marketing now is developing that connection. With people and not just responding by comments to any questions that they ask on any of my videos, but also developing a connection like I said, like reaching out and having a video chat with them just kind of like what we're doing right now. And I find that that's the camaraderie right there that really helps the most and it really helps people trust you. And that's what I should have. What I wish I would have learned back in June, it didn't really help me click until about August, September when I started getting a little bit more successful. But that was the one of the key points that I really hit on.

Can you say more about that? It just give us some more context and examples of what it was like before that clicked for you and what it was like after that click for you.

Yeah, like Dave, when I started when I took the challenge, like first of all, I said I came across this gentleman on TikTok that was making money with affiliate marketing and I said, You know what, like, if this guy can do it, I can do it. And I'm sure a lot of other people have said that as well too. And, and I said, like, you know what, I probably got some humor as well too, that I can put into these videos, but

I really wanted to how do I want to say this, I'm losing my train of thought here

Dave: You had your own sort of imposter syndrome, right? That started to kick in that self doubt, right?

Mark: Is that Yes. Like it's not as simple as just clicking on the link in my bio, you know, like that's, that's kind of what I was thinking it was all about. When I started off. I was like, You know what, it's just getting people to click on the link in your pile. I can definitely do that. But it's not just about doing that, you know, like, yes, I've had people go through and purchase a challenge that haven't even made contact with you. And those are the real killers. But the ones that have questions, those are the ones you're gonna definitely want to reach out to and like I said, the felt that connection with them, make them feel like they can trust you and that you're not going anywhere. You know, like I don't want to, I don't want to see you spend your $7 and then you're never going to hear from me again. Like I always let people know that I'm here to assist them with any questions or comments that they have with regards to the challenge and I'll be here along the way to answer those questions for them.

Dave: And this applies to anything, any niche, any product that you're promoting, I mean, for so many folks a little bit of contact in a chat or a message or an email that they send you before they buy. It's very common. I mean, people just kind of check in and there's ways to do customer support and sales at the same time. You know, and if we really want to kind of treat our business like a business, categorize conversations that we're having the real US customers or in their sales, and I think a lot of people think that they you know, have to do one or the other like I'm either in customer support or I'm answering questions all day and just kind of directing people to other things and and you know, just just basically busy work, but I think one of the keys that was was sort of groundbreaking for me was to realize that I could do customer support and sales at the same time. I got kind of good at including calls to action in my messages, right? As well as in my video content as well as in my email. So if somebody would reach out and say, Hey, is this really real? Or I got a specific question about how does this all work? Right? I wouldn't just, you know, give them some value answer. I would, I would, I would respond and say and kind of validate their curiosity by saying hey, that's a really great, great question. And so it's not that it is rather complicated, right? But there's some steps that you can take to make it really simple and you can start out really simple and the reason why I recommend this training is because it takes you through one two, right? And then I'll say feel free to check it out if you feel called to do so if not, thanks for checking out my content, right. So that's a way I think so many of us, when we start getting messages, we just feel an obligation to just sort of respond right and don't want to be pushy or salesy, but there is a way to be totally respectful in and have great manners and be, you know, compassionate and pleasant in the DMS or the messages as you say when people start to reach out, but also give gentle nudges and have conviction about what it is that you're promoting and include that in your message. Is that something that you kind of started to do as well as incorporate that sales and customer support and what did that look like?

Mark: Yes, you're right, like a big part of that is love. Follow us. Just following up with any lien sia has what's a great part about this affiliate setup errors and lets you go through and see everybody, every all of your members and where they are in the challenge. If you can follow up with them like there are a lot of people Dave that have purchased the challenge, but then they don't start so that's why I always like to give that little nudge to them and reach back out to them via email and say, hey, look, this is just a private message coming from me. This isn't one of my email blasts. This is just a private message just to let you know that you know, I'm here in case you have any trouble you've already paid for the challenge. Let's start and see if we can make a difference.

Dave: Yeah, I think that really understanding that somebody is really a lead when whenever they reach out okay, first and foremost, whatever they reach out via like a direct message on a platform like TikTok they also really become a lead when they buy something for like $7 or $5 or $10. Like that's not like if we really think about it in terms of the big picture like that's not really a huge income producing sale. Like you know, in order to make tons of money off of a couple of dollars for every purchase. You got to be Walmart or Amazon. That's their business model is they make new pennies off of a million purchases per second, right. What we want to do is we want to move people through a value ladder, right and ascension process, and we start them off with something that's low ticket, high value just to get them an appetizer to see to let them decide whether it's a good fit for them or not, you know, here's a taste or something to get you started. It's sort of like coming into a bar or a restaurant and having a drink. Do you like to sit at the bar? Do you like the atmosphere or do you want a bowl because you know, you're not really feeling or the appetizers are cold so let's not have dinner here. You know, it's kind of like that and we move them through that ascension process and let sort of a sales system or a sales process take over at that point. But really, I think without just you know, I'm not trying to dehumanize people but in a sales sense some of us who come from an employee background to where we maybe we weren't in sales. We have a hard time kind of really viewing when somebody reaches out to us as a lead or somebody buys something like a low cost, you know, course or something as a lead but they really are. What does lead mean? It means they're hot, they're there, you know that they're ready you know what I mean? They're they're not reaching out because they just have nothing else to do. They're reaching out because they're interested or they're buying something for a couple of dollars, because they're interested. And that additional follow up. I'm glad you brought that up because I think that is so key and likely market something that the majority of marketers are not doing. Is that what you find as well?

Absolutely. And like I said again, that's just something that I just started doing recently and I've noticed such a big difference by doing the follow up. Another thing you touched on too was giving value. So what I've also incorporated now is giving a free gift like you talk about in the challenge there as well too. So I like to I incorporate just something small like a little six pamphlet ebook, like it's not gonna win a Pulitzer or anything, but it's just something to give people a little bit of information and like I said value, and that's one of the most important

things and how did you, what is the eBook that you give away about and how and I'm asking you because you know, so many folks feel unqualified to write out Oh, who am I right? And how did you feel qualified? How did you look? I mean, did that even enter your mind as you tell us how that as Dan Kennedy originally called it, how did you develop that lead magnet?

Mark: That was just from doing the training and learning what I had to do in order to provide value also to by being an affiliate. I'm sure every other affiliate has done this as well, too. You want to look at what other successful affiliates are doing. And by clicking on their link and signing up for their emails, receiving their emails and seeing what they might be doing differently seeing that other affiliates are giving out ebooks as well too. So that's something that I kind of wanted to just, I wouldn't necessarily say copy but kind of put it in my own words and see if it can be successful for me and it definitely has.

Dave: Yeah, so do you give that away on your opt in page?

Yes. As soon as you sign up for your account, put your name and your email address. That's one of the first things that comes through is that email and it'll just be a link that they can click on to get that free eBook. And you advertise that free eBook on the actual landing page, or is it just a free bonus that they don't have yet. 

Mark: I'm in the process of making another landing page, but right now I'm just sticking with the basics. So I'm gonna kind of split the test shortly and see how that works for me, but right now it's kind of something that I just advertise on my life and he's like, TikTok and gets people interested.

Dave: Yeah, it's, it's, it's brilliant. It really is smart. Because when you can tell somebody that hey, I've you know, I've got I've got a free ebook for you. I've got something that's basically a kind of, you know, a 20 minute read. That will give you a full overview of this. One of the most brilliant funnels and simplest funnels in all of time is simply just either offering that free ebook, you know, somewhere on the front end, whether it's in a video or whether it's kind of on your landing page. And then basically, I don't know if you do this on your bridge page per se your ebook, your bonus ebook will be delivered to your inbox in the next 30 minutes. While you wait, watch the video below, right. So check this out. Check this out. The reason why you want to say that is because instead they're just checking their email and they're not going through the fun onto whatever it is that you're that you're promoting. Right. So what I like to do when I deliver those sort of ebooks as bonuses or kind of lead magnets, I like to delay that first email going out for 15 minutes, 20 minutes, 30 minutes. So it gives them time to actually go through and watch my bridge page video in my sales page video because if you think about it, you need to know how long it takes to watch the videos of the products that you're promoting. Let's say you're promoting some sort of, you know, a jewelry cleaning product and that in that sales video is only five minutes. Well, you know that within 15 minutes that person has had a full chance to be able to watch that sales video and kind of make a decision whether they're going to buy now if you're promoting something like for example, our 15 Day Challenge. There's a 25 roughly 25 minute long video there, right so after somebody opts in to your landing page, how long has your bridge video, let's say that that's two minutes, 30 minutes. So if we've got 25 plus three, we've got nearly a half an hour that after somebody opts in, they need clear total focus they need at So again, if we've offered them an ebook and then they opt in and then they're going searching their inbox for that ebook. We just may not have as much of a chance to give, you know, total focus on that sales. I don't know if that's helpful to you at all. Yes, it really is, you know, direct response marketing is about if I was to really boil it down. It's about singular focus. And the big difference of why, you know, small time marketers like us have the ability to make millions and millions of dollars per year doing this little thing we call digital marketing, you know, usually selling information products, is because of the way that we market, okay, it's it's not because of anything else. It's because of the way that we market and the difference of how we market is about singular focus, versus this kind of traditional New Age marketing of just basically having a website with 100 Different things for somebody to do read your about me page, you know, go in and check out your product page with all of your products right? I mean, we do like most all of our sales and our sales funnels, not on our legendary marketer corporate website, right because most people think that that oh, gosh, you know, I've, I've had somebody working on my website for you know, six months, it's finally ready and I can be in business and then they've not done shit for six months and now all of a sudden they think they put their website up with 1000 Different things for people to go and check out on the website, click around and then they still make no sales and that's usually after they spent $15,000 on the website. Six months bullshit around now they're like, Okay, I got a marketing problem here. No, I don't have a product problem because nobody's even seeing the product. Nobody's even bought the product. Right? So direct response marketing is really about singular focus. It's about it's about it's about really clarity, right? So if I'm doing a Tiktok video, I want a clear message. I don't want to go in a bunch of different directions. I want a clear call to action when somebody comes to a landing page. I want a clear message with a clear, you know, call to action. There's one thing to do: it's either basically opt in or leave right? When somebody comes to my bridge page, and that's one of the reasons why I've always hated these link tree things, he asked me to okay, because somebody comes to your link tree and you've got your five different options there. Well, if they knew what they needed to do, they wouldn't have been watching your shit in the first place. Right? They're looking to you for direction, right? So we have to give them that singular focus one, step by step right, one step at a time on this page. You're going to kind of buy into the big idea a little bit more and enter your email for access on this page. Right? I want you to know that I'm going to send you an e book but that's going to say that my system takes 30 minutes to send it out. Watch this video and then click the button below to continue once you're done with right cellular focus. So anyways, I'm ranting about that a little bit, but hopefully it was valuable. 

Mark: It's all good info though. 

Dave: Well, if you brought me out on your job, you know, I'd probably kill myself. But I do a little something about this because I've been doing it for 10 years for God's sake. And now I pick up a hammer and I feel like I'm, you know, on some different planets. Sometimes I just rather hire somebody to do that. It's fair. You know, I just questioned whether I was actually ever in construction or not, because I'm literally I can be so clumsy. And my wife likes to make fun of me. She's like, she used to be you know, trying to do something and she's standing over me pissing me off as I'm fumbling around with it, but yeah, man. So what else? What else? What other tips? What other stories do you have that, you know, have been major milestones or breakthroughs for you on this journey, the short journey for you so far.

Mark: It's just what everybody says, Dave, it's about consistency. You've got to show up every day. Now, like I know, everybody's had to deal with the TikTok bans or you know, your account got shut down for a couple of days because you posted something that maybe they should know or had some community violations. Unfortunately, those are the breaks and you have to overcome those. But still, you have to show up every day posts consistently and and after four weeks, like after about a month's time. You will start seeing the auction and it will just start rolling downhill like a snowball. It's an amazing thing like TikTok, an amazing platform for advertising your business. I like to use other forms of social media as well too, but really TikTok the main one, and there's people all over the world and that's the great thing about tick tock is you can reach out and develop that connection with just pretty much anywhere in the world.

Dave: So how have you gone from somebody who never made a piece of content likely in your life besides you know, taking a selfie and sending it somewhere, to going now to having and finding ideas to be able to make these short little content videos. And what are the majority? What would you say your secret to creating content is for Mark?

Mark: The secrets to writing a good copy, you have to write good copy just like he's just like you address in the tree. I've started to incorporate that a little bit better by doing a little bit more studies and reading books about copywriting. That's definitely helped. But again, like I a lot of us, we looked at what everybody else is doing and what seems to be working for everybody else. And I go with that. And there's really no secret to it. I know all the other affiliates out there we all copy a whole bunch of other material and that seems to be working for me and I don't know what else to say earlier but that ‘s been a good ride so far. Yeah, we'll just get better.

Dave: It's sort of like you know, my buddy over there ClickFunnels calls it Funnel Hacking and it's almost content hacking, you know? I mean, the entire, you know, the entire basically, you know, meaning behind Funnel Hacking was going find the funnel that's working and basically kind of make it your own. You know, don't copy it word for word. And don't you know, don't get into any sort of unethical where you're plagiarizing anybody or in some cases illegal. But you know, get that it's sort of like an artist who gets where to get your inspiration from, you know, basically the naked lady was laying in front of me and I painted her that she was my inspiration. Or I was sitting in front of a beautiful landscape or a beautiful beach and that was I mean, in met. Sometimes people will paint something that looks totally different than whatever their inspiration was. But every artist has for most every piece of art, some sort of an inspiration and I kind of look at marketing nowadays as simplified inspiration because you can look around there's so many different examples. I mean, it's like if anybody thinks that you know, they can't do this, that all you gotta do is go on to say tick tock, basically tick tock for 15 minutes, and you see somebody who you know, and this is no disrespect to them. It's more credit to them because they're an action taker, but they're dumber than you. They're uglier than you. They're fatter than you, they're skinnier than you, they're shorter than you, they're taller than you, you know all the little things that you may be sitting there picking off about yourself as aligning to this or I'm to that or I'm too unqualified. You got people out there who just got started and literally the next week, they've gone through some training. They've gotten some initial foundation and they're beginning marketing there. We've got people here in our community who are watching these shows, who are going through our training, who ‘s initial content, they're taking what they learned and putting it in their own words and then they start to find inspiration from other people out there on social media. So what you're saying there's brilliance in the simple answer, I get it, I understand it and I think that it just leaves somebody who really wants this really with no excuses. In unlimited inspiration. Would you agree with that? 

Mark: Absolutely something I always say to people imitation is the highest form of flattery. When I started my TikTok account I had four followers and now I'm almost up to 20,000. So it takes a little bit of time. But before you know it, it'll blow up like my 12 year old daughter who's on TikTok 23 and a half hours a day. It just blows her mind how the followers I've been able to incorporate and they seem to get a lot of her friends that like to join my lives as well too. They think it's a big kick and, and they're all really interested in what I'm doing too. So it's been fun. It's kind of been able, like it's brought me back to like when I was in college, I took Television and Radio Broadcasting. So it's kind of brought me back to my radio broadcasting days of being able to be on the radio and speak to people and it's been about 25 years since I've been there. But hey, it's like my flame again.

Dave: Nice man. So if somebody you know, maybe somebody who knows you and who's been following you on Tik Tok or somebody who's just landed here on this alive and is wondering, you know, maybe they're skeptical. They're sitting on the fence, like, based on like, what's happened in your life? Over the last when did you take the challenge?

Mark: I took the challenge back and you started getting into running my own business. I incorporated that like I said in the middle of June, and I haven't looked back since . One of the mind blowing things that happened to me was about a month ago, I was at the gas station fueling up my work vehicle. And the guy the next day over he looked over at me goes, Hey, you're that bald guy on TikTok that's making money. And it was kind of like it was like my 15 minutes of fame. It just really hit home and they made me feel good. And like I said, if I can do it, just about anybody out there can do it. All you have to do is just take, just take a little bit of time like I wasn't really when I started off. I was doing one two hours a day with my side hustle. Now I'm incorporated a little bit more because I'm getting a lot. I'm getting it. I'm way more busy than I was. When I started. I'm answering more emails, reaching out to people having video chats with people every day. It's just you know, it's fun and my wife says to me every day she's like, you're really enjoying this. I can tell and, you know, it's not a hobby, like keep like you said, you can't treat this as a hobby. You got to treat this as a business. And as long as you understand that, you'll be successful. You just don't quit, keep going. It'll work for you. You've got a great product you're in place, the product sells itself, just keep going and stick with it.

Dave: Well hey dude. Awesome, awesome. Keep it up. Congrats. You know, love to see somebody who you know. I just love to see somebody who doesn't want to leave their job just loves this and this is so worth their time, both from a happiness standpoint and also a financial standpoint, that you just you know, who knows where it'll take you where you'll be in six months. We'll check back in three to six months to see where you're at, but I'm just thrilled. It's such a different kind of message this morning just about, you know, this is possible. It's fun, it can be fun. It is fun. Like don't take it so seriously. And you know, I've always lived by or tried to don't take myself so seriously or else nobody else will. You know, if you get in there and if you take action like it'll come and it'll come just let it come to and you just you just embody that this morning Mark. So keep up the great work, brother and thanks for coming on, man. 

Mark: No problem. I know. Hopefully, I'll see you at one of your masterminds. In the near future. I'm really looking forward to one of those two. That's another one of my goals. So we'll see.

Dave: Can't wait man can't wait to hang out. Okay. I'll talk to you soon. Mark, see. I might make friends, go and check mark out and follow him on TikTok. You can see his handle there. So Mar productions, s o m m a r production. So more productions that's going to be his tick tock handle and you can check his content out there, you know, lift him up, support him, like his stuff, comment on his stuff. That's how we support each other in this community is we have an online community okay, that that's what this is and the way that we communicate and support each other is by liking and commenting and you know, if we see somebody going live or we see a video that somebody posted on tick tock don't just watch it and scroll by leave a comment and say great content, awesome creator, like something like that like to where you lift somebody up from this community and what will happen also which is which is interesting. People will begin to do the same thing back to you. You know, and you're more you're more quicker. You'll more quickly. I'm a little tired this morning. You're quickly building your connections, right? Because you know, what's the most important thing to somebody when they post a piece of content is that people engage with it. So if you're somebody who's sitting there engaging with somebody like Mark's content or any of our guests here, anybody from this community, you become somebody who they notice and somebody who's important to them, and then they even start commenting back on your stuff. And that's how relationships are born. And that's how we support each other. We have an advantage here. So we know each other and we can support each other when we see each other out there online. So do that. We'll meet you back here. For another episode. As Mark mentioned, we do have a mastermind coming up all last week. We interviewed speakers and talked about the mastermind. If you're not registered yet, go to your back office. If you own a mastermind ticket of course, go to your back office register now if you want to come spots are almost filled up my friends get out of here. We'll see you back here. Tomorrow at 10am. Eastern time. For another episode.

 Below is the transcription of this episode: 

Matt: Welcome in. Happy Monday. Good to see you. We've got an awesome guest. Somebody I'm excited to chat with somebody who's got a very interesting background because that's kind of where I got started. But I'll let her tell the story. Amy, what's going on? 

Amy: Hey, ya’ll.

Matt: How's it going?

Amy: I'm great. How are you?

Matt: I'm doing great. Do well. What's new, where are you calling in from?

Amy: I'm from South Georgia.

Matt: Okay, South Georgia. Nice. Alright. So tell us a little bit about you, your story, your journey. You started in network marketing and you've been doing that a long time. Okay, so, number one, how did you make it in that industry? Super blog. And number two? What's kind of been, you know, like, I'm guessing you're pretty successful and doing well in it. So tell us a little bit: what's your secret? And then also, tell us about you know, your introduction or discovery of you know, freelance digital marketing or digital marketing.

Amy: Okay. Well, I was, I lived in Panama City, Florida years and years ago and I got started in real estate there. And I didn't love it because I really didn't feel like I had the freedom and I just freedom was so important to me to be able to have you know, the ability to come and go and be with my family. And so I was working in real estate, as you know, as an agent, of course, and somebody approached me about another direct selling business. And so I started it because I thought if I saw an ad for this company in a newspaper or online or something, of course, online wasn't even a thing at that time, but I thought if I saw an ad for this company, it would be absolutely perfect. So I just started even though it was super duper outside of my comfort zone. It really was I had anxiety up the wazoo, but I started it because it just was such a great opportunity. And, you know, I know it sounds absolutely crazy to have done something for 20 odd years and had anxiety about it pretty much every day. But I did and I did it because I just thought there is nothing better I couldn't find anything better. That would offer me the ability to make a really good income and have the freedom that I wanted and so many other perks. I mean, I had free cars, I had all kinds of perks. And I looked for other opportunities just in case there was something out there I thought I wanted to be no open minded. But all these years went by and I never found anything that that to me could compare even though I had a hard time doing it. I forced myself to just suck it up every day and do it. But I finally got to the point in the last few years where I'm like, I don't have joy second it up anymore. I just don't have joy here anymore. And yeah, I made it six. It was a successful run. Obviously I wouldn't have stayed in it that long if I hadn't had some success, but it really just came down to the joy factor. There was no joy there was no joy. So last year when COVID hit it was such and I don't mean this respectfully to anybody who's suffered because of COVID but for me it was a humongous blessing because of the way it changed the business that I was in we were forced to go virtual. I didn't know how much I would love that. I had no idea how much I loved that. And so when we got into love about that I loved not having to have people come to my house. I love not having to clean up because people are coming over and it's not like people have come over. It's just, you know, you plan for people to come over and sometimes they show up and sometimes they don't and you know I'd have to boot my husband out and you know, I just I just loved that I also love that I can reach people nationwide that are even before it was only local people, you know, only as far as I could drive or they could drive to me and I live in southwest Georgia. And I don't know if you know a lot about Southwest Georgia but anyway, it's not a big metropolis or anything with you know, so I love that I could meet people in Pennsylvania in Minnesota and all of these places that I never would have been able to do had it not gone virtual. So when I took the business virtual last year, by the end of 2020 I was like you know what, there's a bigger world out there. I've been living in such a small world. And it's humongous. I wish I had started this what we're doing here 10 years ago, at least, and I just didn't know about it. Be honest with you. I was on TikTok looking for entertainment, literally only looking for funny videos. Where's the funny ones? Where's the funny ones in so I came across a girl talking about her affiliate marketing business and I literally said What the heck is that? I didn't know what affiliate marketing was. And so I had to look up the definition. I was like, Okay, and so I watched her take the 15 day business challenge. And by day four, I was like, Okay, I'm done with this other thing I've done for 25 years. I'm done. I'm doing this now. And that's literally how it went. And so here I am. It’s good to be here.

Matt: Wow. That's super cool. It's like it's yeah, it's crazy for me to think about that history and all of that direct sales and yeah, I think sometimes you're like, Man, I wish I had discovered this sooner but also there's probably just a lot of, I think people it's all just kind of like the lens that we look at their stuff, right. So like, you know, there's always the there's always a way to look at that and be like, well, wish I would have wished I would have right but then like, when you actually look at you I think when you actually sit down and look at like, how am I going to craft a story and how am I gonna craft sort of my journey and what and even outside of the marketing angle just really like what is my story? What is my journey and that's a really powerful, compelling one of the discoveries of you know, how to go online and how to take one's existing business on the internet. And also, you know, that's one thing which I find to be really powerful and empowering to people and the other one is, is from the marketing angle, right, so like from the marketing things and if you're marketing something in the make money online niche or something like that. I mean, just imagine, you know, unpacking 25 years for people, here's how I used to sell, here's what it looked like here's and here's the success that I had it, here's how it worked. And now all of that I've just opened up the whole world because I can now take everything that I was doing and start a new existing business model on the internet, which is the most powerful platform ever changing literally has changed everybody's income over the last like 18 months. Everybody went online. Everybody's online now. Yeah. Yeah, it's, well, it's super fascinating, super fascinating. So, you know, the first thing I hear with what you said is I hear a lot of experience in the sort of direct sales. Is that right? Yeah. So you're bringing people to your house, you're doing products, demos, stuff like that, right?

Amy: That's right. And I'm also a sales director. So I was also training other women, mostly some men to do the same thing.

Matt: Yeah, right. Yes. And so tons of you are more extroverted?

Amy: Actually, I'm an introvert, but I am a goofy introvert. I mean, I'm like I love to just when I say I was looking for entertainment, I just love to be stupid, silly. And, and my sisters, I have two older sisters. And they both told me I need to tone it down a little bit in these videos and try to you know, you're really not that I'm funny. I'm not, I mean, not that I'm hilarious or anything, but I just like to be goofy and my oldest sister's like, you need to be a little bit more professional. I'm like, damn. And then my middle sister was like, you just sound kind of salesy because you're really animated. And I'm like, Well, I'm just I don't know how to be. I've got the TikTok algorithm and I have not made friends yet. So I'm trying to figure out what to do to get this to get this right, but what did you ask me?

Matt: Well, I was just kind of asking about your, your history in direct sales because I was curious, there's probably going to be at some point down the road a little bit of overlap, where you know, where a lot of those skills that you end up becoming really helpful.

Amy: I hope so. I mean, I know I've done it for 25 years, for some reason. I know because I mean, I prayed a lot, a lot over the years. This was supposed to be doing more than just me doing it's also been doing and I always felt like staying here. Stay here. Stay here and it was almost like I've got a virus coming and then you're gonna see a new path in your you know, before you and so that that really is what happened, but also I have and I want to encourage anybody else who's new to maybe think about this mindset. I have the mindset that you don't quit just because it's hard. And even though that was really hard for me it really really was i You don't quit because it's hard. you persevere and you just keep going because around the corner who knows what is right around the corner, but if you quit you miss it. And so you know I've got that same mentality here now like this was so all of this completely new. Like I said, I didn't even know what affiliate marketing was. And thank God for the blueprint map because you are taking the time to go step by step, in detailed detail. You know how to set this stuff up? I don't know. I don't know how I would have done it without that. I wouldn't have had a clue.

Matt: It's yeah, sometimes I underwrite that because I've done that so many times and then people say that. 

Amy: Oh, yeah. Oh, yeah, you're right. It was like I seriously didn't have any idea what to do. So that was the biggest benefit to me. 

Matt: I was thinking you know, as I go through, as I go through, like, when I think about because I started in direct sales to when I think about direct sales, and some of the people that I've known who've come from that industry into this industry. There's a pretty big learning curve, especially with the marketing piece. Now, I think this might sound a little counterintuitive, because direct sales is very different from marketing. So Marketing involves a lot of curiosity, and it involves anti selling it involves more peeking curiosity and direct sales is something I studied for years and especially direct response marketing is really particular about driving to a sale. It's about giving people a clear path to a sale, as clear as humanly possible and telling them exactly what to do. And giving them one option. You got one option, here it is. Here's how to get started today. Are you ready? And I studied that and studied that and studied that. But then what I realized and this might be helpful for you because I because I had to go through this learning curve and a lot of other people and this should probably help you on tick tock is sorry, I've got a dog who is just going nuts. I've got a so I had to go through this learning curve. Many others who have been in direct sales or network marketing had to go through this where you have to go through a phase where you totally stop talking about the product. Right? So there's zero talk about the product and it's more so about just opening curiosity, right. Soƒ for instance, like one thing that I've seen do really well for people over the last let's say a year and a half 18 months I think over the last year and a half on tick tock in this industry. So specifically in the Make Money Online industry, but also in the weight loss industry and also in the dog training industry is more so doing how to style content so and what I mean by that for everybody who's watching is you start out your video with a very specific, engaging sort of hook right? I'm going to show you one thing I only show them one thing to show you one thing, sometimes people go into I'm gonna show you five side hustles or whatever. But if you can nail down your niche and and you can you can sort of learn from other people in the industry who are having success. For instance, I was reading about two electric vehicle companies that have launched in the last year. Who are basically just taking the playbook that Tesla already took and are replicating it. Did their cars look exactly the same? No. Are they the exact same model? No. They are. They're the same price. No, but generally the playbook. They look at Tesla with a 1 trillion whatever market cap and they're like, well, that seemed to work. So we're going to do the same thing. The same can be true of this or really any business model. But especially this one with content creation, so the TIC tock algorithms love you yet. Here's something to try the first thing is and I'll put your tick tock up here in just a second. The first thing is stop talking about affiliate marketing. That word scares people. So, rather than talking about affiliate marketing, what you can talk about is you can talk about words that are more common in our industry. So for instance, side hustle was a big one last year, and that one's even starting to go out a little bit but it still works right here's a great side hustle you can do from home that has little competition. Let me show you how. Right like a good little hook like that really helps with the second one I find to be working even better right now is work from home. Right? So early on in the pandemic. Everybody thought, Oh, this is going to be temporary. So all right. I'm gonna side hustle. Now everybody's friend, everybody, like you, has at least a couple days work from home. I mean, unless you're in manufacturing you're going to work from home at least a couple days a week. So now for instance, this guy he had put out a video he's got 10 million views on it. He grew multiple 100 1000s of followers in about a month. I think he's got half a million followers now. And he launched out this video that's just 18 Something about $18 An hour working from Apple from home and it's just a short little video. Actually put an apple on his finger. He got creative with it right so he said other people do a similar video. So you kind of hold an apple and put it on his finger and he's like at Hey, Joey, you know, apples hiring people to $18 an hour. I've seen other people do that and get millions of views with that specific video. And they always put a little kind of cool spin on it or tell a bit about their story or something like that, but you know, it's the same kind of hook and angle in the same playbook, right? But between those two, what people typically do is a structure like this. They'll start out with something like a quick hook that's three to five seconds. Hey, here's a quick side hustle. I just came across I wanted to share it with you. It can earn you know, whatever if the side hustles like realistically you can make like $25 an hour, whatever. $100 a day or $75 a day check this out or whatever. Give them some sort of hook but also a benefit that's in it for me right so it's not just a side hustle. It's a side hustle that can help you. Here's exactly how right you've got about you got like three to five seconds max. And then on the and then after that all that they do all that they do or maybe you've seen this but all that they do is they do know hold their phone up like this and they'll say here's a side hustle, blah, blah, blah, or, Hey, here's how to make $18 An hour working for Apple from home. And then they'll flip the camera around, right? So they'll hit like flip and then they'll show their screen right and they walk you through and it's just a step one, step two, step three step four kind of thing. And these be quick and it needs to be fast. And that they just say something like unfollow for more. Now, those videos are really good for follower building. Right? So for building your list of followers, those are really good for that you've got to sprinkle in along with that. You also have to sprinkle in your own story, right? So your own journey and you've got a compelling one of worth 25 years worth of direct selling about doing sort of your own side, you know, and you can, the way that you word that in and massage that in for people it's going to be really important because you've got this really unique story 25 years of that history. So now you've got great stories you can tell it you've got interesting little nuggets that you can unpack right for this same guy he and then I was telling you about him. He used to be a bodyguard. So this is a fun idea that you could use. He used to be a bodyguard and what does he say? What's his tagline? He uses keys he says something like the air I've got him right here um the headline he uses his day in the life of a bodyguard. So on his video the thumbnail that he puts on his video says a day in the life of a bodyguard he's not been to 60 of those videos. So it says day in the life of a bodyguard part 59 Day in the Life of bodyguard part 58 Right. So he started at one and then now he's at 59. So that's a day in the life of a network marketer. Right day in the life of an ex MLM or writer, you know, something like that right?

Amy: With the network marketer. Right?

Matt: Yeah, yeah. And so then people, they know that you were formerly that and people who were formerly that which there's a lot of them are going to be like, Oh man, here we go. You know, this is gonna be funny and you can tell jokes and you can and the point of those videos is just to endear people, you know, to sort of make you feel real with people. So you know, you do something like that, then you do just, you know, random content. That's more telling your story and telling your journey and hey, here's what's up today. You do, let's say a couple of those two or three, and then you sprinkle in another sort of video that's meant to build that following. And as soon as you get one of those to go viral that's when you post, you know, something like a day in the life of an X network marketer, you know, a day in the life of an affiliate marketer. You know, here's something, you know, three things I wish I knew before I got started online, you know, and you talk through, you know, over the last 25 years, I've been working in direct sales and doing nothing but selling people come to my house all the time, and oh my gosh, then one day, I stumbled on this stupid tic tock video and I figure out I can just do all this online, right? You know the story about how everything's going online and everything's moving online and you can start your own stocks online today. Something like that. Right. But those ones are really key after you get them because you will get one of those videos to go super viral. I don't really have a question about that. And so what I mean by super viral, I mean, like maybe 50,000 views or 100,000 or maybe a million views or something. But when that happens, right after that the trick to actually converting them into sales is and here's where you have a one up on everybody else in this industry. I guarantee it because what I see people doing is the top affiliates. I wrote about this yesterday in our weekly roundup of the top affiliates going live. Now, you might not have to go live every single day. But I will tell you that the top earners go live at the same time every day. They'll do like coffee with Ian or they'll do you know Hey, waking up waking up in the morning coffee. And you know if you've got 500,000 followers or million followers or whatever you might have every day somewhere in the range of 10,000 to 50,000 people who tap on your live and join your life, even though it only says maybe 100 people are viewing concurrently over the course of an hour or two. And that's the place you should not be selling or doing any form of selling in your video posts. But in your lives. That's the place where you bring all of that direct sales experience and all of that knowledge and all of your ability to unpack things for people clearly and present to people. Right. I mean, my goodness, if there's anybody in this entire industry who could do that, I can't think of anybody who could do it better than you could and that's where you go live and you just hold up that phone or you get a little stand for your phone, you set it up on your desk, and you just start answering people's questions. And the big thing is you call out every new viewer by name and you say hey, what's up? How's it going? Good to see you. Thanks for joining you know and you kind of just welcome into the room. It says if you're doing a home party, that's all like an Arbonne home party. And I don't know. Yeah. And you and you welcome people in and you and here's the trick, because when they see that viral video, they're gonna think well, okay, you know, I've been I've done this before. I've been to a home party with somebody like Amy before. I don't trust it. But then they get online and it's like, well, this is different. Like she's a real person. She's really nice. She's kind. I get it, they ask questions, you actually respond and then it's a totally different game. So so you're gonna, you're gonna get you're gonna get bombarded with followers once you get one of those to go live, and then comes the lives and then comes all of that stuff later. Which I think for you will be much more seamless. The first part for you to focus on is just that virality piece and really get yours to go viral and getting that traffic and getting that that will happen like and I would say that if we go hard for a couple months, and it doesn't days, you might have to create a new account, but I don't think I don't think that that will happen. I think most times people think they need to create a new account because their shadow is banned. I think that they just haven't really hit the algorithm quite perfectly.

Amy: Those are great tips. Thank you. Thank you. Thank you. Thank you very much.

Matt: If I think you've got when I look at your when I looked at your channel and stuff feels like you've got a really good start. And I think right about now is time and the reason I say I don't think you'll need a new you've got over 1000 views on one of your videos. I think a lot of times the people who need to start a new channel are the people who start out and they have like 10 views or 80 views on every video and it looks pretty clear that the algorithms are holding them at a capped amount of views in your case. I wouldn't I wouldn't listen to the people who say you need less enthusiasm or anything like that just keep being you. But I wouldn't do it is that How to style content that is stuff that goes by that's what people watch over and over and over again. And just make how to style content however you feel comfortable or however you feel.

Amy: I feel a little bit unsure about copying other people's videos and I mean I know we're supposed to put our own spin on it and that kind of thing, but I've got to get it in my head that that's truly okay to pull up successful accounts and find their videos that have done really well and just recreate it I have that's okay.

Matt: Yeah. So. So, the other way to go about that is more of a reporter style. Right? And so, if you think about there's people online, there's people on TikTok who have accounts where literally all they do is like report their there's news outlets and then there's like anchors and reporters who are independent reporters and stuff, right and so they they'll say, you know, breaking reported by AP news or whatever you can, you can create those styles of videos by saying something like, Hey, I just came across this this like side hustle and I just heard about this and I wanted to share this with you check this out. This is really weird. What do you think about this? Now notice the spin on that right? I heard about this. I just stumbled upon this. This is interesting. I thought this was a little weird. What do you think? Right? So now so because there is some people who are like, well, if I haven't tried every single side hustle that I talked about in my videos in my marketing, you know, it seems like that's like misleading or something which, but whatever moral world someone's living in if they have a issue with the morality of that, whatever, you know, that that's whatever, you can even just put a little disclaimer in your video that just says, I haven't I don't do this side hustle, right? Like, you can say something like disclaimer, I don't do this side hustle. I've never tried this. Like I read something you could put on there. It's not that big of a deal. Like people don't really care that much. They're more interested in just people losing sight of the fact that what all you're trying to do is open the mind of somebody to the possibility that you could potentially, you know, make money online or lose weight faster or train your dog to not bark at the mailman or whatever. But in your case, that I think that it's getting i And maybe that's my fault, but I think I sometimes I don't portray as well, that there's different ways to approach that style of content. Not to mention the fact that if you think about another one that's gone really viral is like making $25 an hour for Tesla working from working remotely from Tesla or something like that. If you were to drill down to the very core of like that video, which has been created by probably, I don't know 100 people or more on tick tock probably way more I don't I have no clue. If you drill down to that, really all that it is is literally just telling somebody about a job listing on a website. Like yeah, the level of proprietary pneus in that type of a video or that style of content is there isn't any, like, there isn't any proprietary Enos and a lot of that is getting lost that proprietary Ness for content for digital art and stuff which is why NFT's are becoming so popular is because a lot of that is like who owns this? No one even knows anymore, right? And TikTok muddled all the waters on that. But we have this sort of antiquated idea that somehow that's a copyrighted thing from a movie or from a TV show, but that's just not how social media works right now. Now we have to be careful that we don't exactly like we're not stealing. So what some people will do is they'll create an account. They'll download other people's videos and post them as their own. That is wrong, for sure. But you can also just change your headline a little bit right? So if I'm going to go out and I'm going to find the one about Apple or something like that. If I'm going to go and show or redo that one. The way that he even introduced it makes it a totally different piece of content. It's not even recognizable, aside from the beginning saying something about $18 an hour from Apple, right. The way that you could do that is you can break down what's what's $18 An hour times like 25, so 25 hours a week, right? You could create a new piece of content, that's okay, so 25 times 18. So that'd be $450 a week. So it's really simple to be like, you know, did you know that there's uh, you could say the headline could be, here's a simple way to make 40 or $50 A week from Apple remotely, and only working 25 hours a week, you know, or something like that right? Work. You could say, could you actually be able to work 25 hours a week? I make $450 from working from home from Apple or working remotely from Apple, or something like that. Right now. It's not $18 an hour from Apple. It's $450 a week from Apple working part time working less than 30 hours a week. Let me show you how right now the words aren't even remotely the same. It's just talking about that similar thing, you know, so, um, I think that the objection you're feeling internally, I don't want to just skip over and say it's not legit because I think what you're getting at is like kind of a legit feeling like, the feeling isn't so so much that it's like, no, this is morally wrong. It just feels like it's lacking some novelty. And that element I think is true. And the reason that's true is because you're right, it is lacking a little novelty and that's why some people when they create these videos, it doesn't work. It doesn't do the same thing. Because they didn't put it up on their finger like and didn't make a funny joke out of it or they didn't you know, there's a difference once you get thoughtful about how do I put my spin on it? And how do I do that? I don't know if that makes sense. What? What's coming up for you.

Amy: I feel exactly everything that you said. And I agree. I mean, that I think that's it. I just felt like it's nothing new. It's something everybody's seen before because the people that I'm following I see nothing but these types of videos constantly because that's who I'm following. But I've got to remember not everybody in the world is seeing these same videos because not everybody's following. You know, the people like us who are affiliate marketers.

Matt: That is, that is your first huge takeaway. That is a huge takeaway, because there are billions of people joining TikTok today who will discover your videos and this is going to be the first one they see. Right and the thing I do is I go back to my first moment 10 years ago when I first got introduced to MLM and it was the first time somebody it was just when MLM was starting to come online or introducing me to this. Man, it was some sort of leverage system and they started showing the pyramid and they started showing how the all the trickle down. And you can do this all online and I was like, I am going to be so rich. And and but so all of that like I didn't really want to be in that MLM maybe and I didn't know and like, like, well, I don't know if all of it really fit and there was lots of companies putting out these kind of videos, but that was the one I saw first. And I remember the chair I was sitting in. I remember the room. I remember. my dorm room was 701 I everything. I remember everything. And I remember calling my friends and they're like do this pyramid scheme. And I was like, I don't think but what happened was that moment my mind was opened, right and anybody could have made that video. Lots of companies did make a video that was very similar, but they split their spin on it, put their own spin on it, kind of put a new headline on it. But it was network marketing, right? But it was the one I saw changed my life forever. And it's not so much that that video was super unique or super, you know, that it was perfect. It was kind of a lame video honestly. But it was that moment where my mind got opened to the fact of like, oh, people like me, are making some money out there online. Or I could work from home with Apple or I could work for Tesla, like the most successful one of the most successful companies ever work for $25 an hour from home like that's crazy. And then they're gonna be like this. This lady's interesting. I'm gonna follow her and then guess what? Amy goes live the next day and she says, you know, a lot of people saw my video about working for Tesla, you know way better option than working for $25 an hour. Check this out. Right? And now they're like, Wow, right? See, some people have that internal like, that little that like hesitation because it's like, well, I'm working for Tesla, like what does that have to do with me and my business you know, but the reality is you're just opening that little that little sliver of like, oh, wow, this is cool. This is interesting. Wow. How did I get into this world? Like I've been in? I've been in the TikTok cartel. I've been on TikTok. I've been in all kinds of tick tock. Yeah. But now they find themselves, you know, tick tock tossing one little, you know, video out in front of people from Amy and saying, you know, all these people would never see a video on digital marketing or making money on the internet or something. And guess what? a percentage of those people are going to stick, they're going to follow you. They're going to watch your stuff. And then you're going to go live or tech, even if you don't ever go live. There's a lot of people who never go live. I would love to do that. But you have time. hours, right? 

Amy: Yeah,

Matt: Well, you'll get there.

Amy: I'll get there maybe by June. I want to do that. I'm ready. I'm ready to go live.

Matt: So yeah, you'll get there. You'll get there. But there's a reason I think that you've got to break through this first one, because it's gonna make you a more well rounded marketer. Because you've got all of these skills. It's like you're overloaded in just so many skills that end around the relational aspect of this business around building and around, selling and around, just sort of that whole structural build. And then this first piece, this front piece is a totally new ballgame, which is exciting, right? Like, I feel like I have, I have a lot of people who have worked careers for 15/20 years or something and they come to me and they're like, I wish I would have done this much. 20 I was like, Yeah, but the other benefit. I feel like that you know, somebody who's at 20 or 30 doesn't get to feel necessarily which neither right or wrong, but is the fact that there's a new challenge is like people finding new challenges in every stage of life and new things to run after a new skills they have to form and even even feeling like you know, you've put out a lot of videos and you said the TikTok algorithm doesn't like me yet. Like that there's nothing better than that. I tell people that every day who come to me and they're like I just can't break through. I'm like, this is the best. This is the best case, right? Because now when you do break through that and succeed, you've got this huge skill set that you had to, you know, just crawl through mud to get to, you know, and you've built a new skill and you feel revived. Like there's this new challenge ahead. There's this news that's so good for the human spirit. It's so good for us as humans to always renew and revive that feeling that there's something new ahead, so I don't know. I just but you're also talking like the ultimate optimist here. 

Amy: I'm the same way I feel very, very optimistic about all of this. But the thing that is so exciting is that after 25 years of drudging through the mud, like you said, I couldn't find anything else that I really felt was worth my time until this is it. So I will persevere. And, you know, hopefully a year from now, I'll come back on here and I'll say things

back on way before that, but we're gonna put up your TikTok so that people so we can get that following up a little bit. And have a bunch of people follow your page.

Amy: Thank you all!

Matt: And I think and I think you'll absolutely breakthrough that that followers, I think you'll probably my guess is in three months, you'll look back and say 1000 followers, like really, I was concerned about that, you know, it's always kind of these like weird barriers that we make up in our head and it's like you break through it, you're like, oh, wow, okay, it was just, okay. I got this. Amy: You know, I remember celebrating with my son when I had about nine hours around so yeah, I appreciate every one of them.

Matt: That's awesome. Well, when you're at 50,000 followers, I'm sure it'll be. I'm sure it'll be a totally different game. Yeah.

Amy: But thank you. I wrote them down and they were so helpful.

Matt: Cool. We're always just here to help. So I'm always around and our team is always around. So thanks for coming on. And if you have questions in the meantime. Enough, well, happy to help. Thanks for coming on, See ya. All right, y'all have a great day. Alright guys, make sure to give me a follow make money with Amy online you can give her a follow there to make money with Amy online. Give her a follow and also leave a comment on a couple of her videos, give it a little boost, give it a little jolt that always helps with the TikTok algorithm and encourage Amy to keep going to keep pushing through. We're gonna have lots of people. We have lots of people watching this live but we also have a couple 1000 who usually watch after the fact so you're watching this as a replay. Grab this handle and give it a watch. So, guys, we're going to be back here. I believe Dave is going to be back here tomorrow. I was just covering for him this morning. But I think he'll be back here tomorrow at 10am. Eastern Same time, same place as always for Wake Up Legendary. I'll be back here hosting on Wednesday and then Dave will wrap up the week and that is a wrap. Have a good one everybody.

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave. Another episode here live as we do five days a week, and we've been focusing this week on our mastermind that's coming up December 3, fourth, and fifth. And if you check the comment, pinned comment right down below, you can actually find a link to go over to our mastermind sort of info page sales page, whatever you want to call it. There's not actually anything for sale though. If you have a mastermind ticket, you can register this week and do it as soon as possible because seats are filling up. And it's registration on a first come first serve basis. Now, we've been having like all of our speakers and stuff this week, and we're going to continue that theme today with the person who ironically was the quickest to ever hit the platinum rank in our affiliate program. Help me welcome to the show. Sarah Robin. What's going on Sarah? 

Sarah: Hi, how are you? 

Dave: How does that feat feel to hear me say the person who was fastest to ever hit the platinum rank in our affiliate program?

Sarah: Um, kind of mind blowing like I still don't really think about it too much about how crazy it actually is.

Dave: Yeah, it's fascinating how, you know, how really there is no there is no sort of, like set template or set experience that's mandatory. I mean, anybody can literally come into this world and completely blow it up at any time. And I hope that that's a lot of inspiration for those of you who are feeling like you're ready to get started or you're ready to start over, which some of us have to do, you know, sometimes just a daily commitment. So I'm looking forward to hanging out with you. Are you looking forward to coming to Orlando?

Sarah: Yes, I'm so excited.

Dave: Yeah, yeah, it's gonna be, it's gonna be a good time. This is going to be your first. Is this going to be your first ever internet marketing live event?

Sarah: Yes.

Dave: Yeah. So that's interesting. You know, there's quite a few people who are going to be actually speaking who this is going to be their first Legendary event. And, you know, I don't forget if I asked Austin, I think he's been to some events. Brian has definitely been to some events. Andrei, I don't think he's ever been to any internet marketing event. And you too, so how do you feel that like your very first actual internet marketing event, you're also going to be speaking and sharing some of your strategies and your story?

Sarah: Um, it's a little nerve wracking, of course, just because I am new to the industry, so I'm coming into this, you know, kind of like the baby of the group almost. But at the same time, it's super exciting because I feel like me and Andre being such beginners still have this different perspective than we already were deep into it. So I'm really excited to be able to share that with people because it's something that I can do with the accomplishments that I've done. I can connect with people that have been doing this for a while and people that are just brand new and be able to just help them learn and grow.

Dave: Yeah, yeah, no, I agree. I actually think that it's actually really important to sort of keep a beginner's mindset. And I do think that there's a difference between a beginner's mindset and a newbie, right like a lot of times people call themselves a newbie. I think that that's sort of a demeaning label. And it's not as empowering of a label. I do believe that like what we say to ourselves and labels that we give ourselves are important. But having a beginner's mindset means that you like to keep it fresh. And for me, one of the reasons why I continue to create content and continue to do this show and try to stay in the trenches as much as possible because I do want to stay connected to that not only that beginner's mindset, you know, of always being open to learning, but also I want to stay closely connected to my kind of target customer. You know what I mean? Which if somebody just freshly bought one of my products, that means that that person is like my ideal customer. So there's also a lot of value for you, or anyone else who's listening to get closely connected with other people and figure out why they bought what made them buy, what's their story, what are their pain points. So this is going to give you a unique angle and quite possibly an edge to be able to have some of those conversations not only just to offer value, like from you to them, but also for you to have like one on one face to face conversations interactions with people who are actually kind of your your kind of target prospect, your target customer that you're actually going for, you know what I mean?

Sarah: Yeah, it's really exciting. I'm excited. Just not only even meeting other affiliates, but just everybody in general that's attending. It's going to be a lot of fun.

Dave: So tell us a little bit about your story. Like just for people who don't know you, just kind of what happened. I think you're only into this about a year, maybe a little over a year. How long

a little under a year March is when I officially started as an affiliate.

Sarah: Okay, so just for people who are new who have never heard your story and like how, where you came from and how you got started, like give us the nutshell version. Yeah.

So I was working at a grocery store, a local grocery store in the seafood department. I was working six days a week, sometimes 14 to 18 days in a row before the next day off just because I was trying to make ends meet. It wasn't really cutting it so I started looking into things online to, you know, make something on the side. And I came across a 15 day challenge, went through it in about I think it was the exact 15 days and then started in March as an affiliate and just started posting and things went from there.

Dave: So in the grocery store not only in the grocery store, but in the seafood department. Are you still doing that job or have you kind of moved on from that?

Sarah: I moved on and I ended up being able to quit my job. I believe it was in the beginning of July when I officially quit. I probably could have done it a little sooner. But of course I was worried just in general that you know the imposter mindset. But once I got out of that funk, I was able to quit and go full time online.

Dave: So not only in the grocery store, but in the seafood department like How did you land there?

Sarah: Initially, I was hired for produce, but they weren't giving me hours so I needed more hours to make more money, and they had an opening in their seafood department and you know, I enjoy seafood being from Florida. That's like a big thing here. So I was like, you know, okay, I guess I can learn something about and be able to maybe cook something up at home and it was fun. I enjoyed it. It was cold all the time though.

Dave: Right. Right. Right. And did you ever like to go home smelling like fish every day?

Sarah: No, I had a method where I wore a sweatshirt and apron and I liked to leave those at work and would come right in the door and like to make sure my shoes were left outside. So I definitely worked around that but I also worked in a restaurant a long time ago. So you you kind of learned how to not come home smelling like

Dave: Right, right, right like a grease trap. Or like a dead fish whatever I came home from fishing, you know I had to take all my my you know my fishing clothes off in the garage. You know what I mean? And put a towel around me and then go either jump in the pool or jump in the shower. So I didn't. I didn't work in a fish department or grocery store but I got a little experience with that. So, so awesome. So did you when you were when you were when you were? Oh I was gonna ask you this, did you go to college? 

Sarah: Yes, I did. 

Dave: You did go to college.

Sarah: I graduated in December of 2020.

Dave: Okay, so do you have a bachelor's degree?

Sarah: It's an Associate's.

Dave: Okay. Okay.

Sarah: I have charted a bachelor's degree but once I started this I was kind of like, well, let's hold off 1000s of dollars on hold off. Yeah, but the books are expensive. So I was kind of like, I can make this work. You know, maybe I can just function up the degree I have.

Dave: So what is your viewpoint now on college in that like now that you are doing this like what do you have plans to go back or you've definitely not leaned back like what's your opinion on it now that you have other experience doing?

Sarah: I think one of the big kind of wake up moments, starting all of this was that you don't have to go out immediately after high school and get a degree. And that's not me taking away because that's what I did. That's not me taking away from getting a degree I do think that like it probably wouldn't be a good idea to at least have like some experience with classes, you know, even if you only have like a semester. So as far as going all the way through like associate's bachelor's, master's doctorate, all all the way through. I feel like you can hold off on that until you figure out something or if you do figure out something that you love. So it's almost like my perspective switches from the only option is college to a kind of mindset of like, yeah, I could help but you know, you have choices. It's not, you know, end of the world if you end up not going. I've had plenty of friends who have come to me asking me about what I do. And if I would go back if I would not go to college, and I will say that I probably still would have just for the experience and the things that I did learn. But I wouldn't sit here and say that, Oh 100% College was necessary for me to be able to do my job and be successful. It helps. Yeah, but it's not, you know, one of those things that drilled into us where it's like, you will not be successful if you don't get a degree.

Dave: Do you have student loans from that associate's degree?

Sarah: I don't actually. I was fortunate enough here in Florida. They have a thing called Florida Prepaid.

Dave: I did that. I did not know I have that for my kids, actually, for my oldest. Not for my youngest yet but I did, so you had that.

Sarah: I had that and then I have some scholarship money from doing a few essay contests as well and then I was working two jobs when I graduated high school, so I was lucky and thankful. grateful that I didn't go and do you know any student that

Dave: Yeah, yeah. And I wasn't really. I wasn't at all trying to leave that question in your trash in college. Like because you're, you have a fresher perspective than a lot of people and you definitely have a better perspective than I do. Have you ever gone to college? I'm just interested to know what people's opinions are of going to college. You know what's cuz I feel like and again, I didn't even have this experience, but I feel like kids are sort of, I think you said this sort of pigeon holed or or kind of made made to believe that that's the only choice right because you get built up about that as matter of fact, I even might find out my fight. Last night, Daddy, did you go to college? I was like, No. And then she was like, Mommy, did you go to college? And she was like, yeah, and then she was like, Why didn't daddy go to college? You know? And she was like, well go ask daddy. I'm not gonna explain to him his choices. So yeah, like I just I just feel like, you know, I don't know, I just I just wish that kids weren't as I guess, made out made to believe that that's like the only option but I do still feel like there's an important transitionary period like you said, that like 19, 20, even 21 Like those two or three years to kind of go and have almost wish like it was less about just going from the high school classroom into the college classroom, and more about, like exploration and adventure and even traveling, like I wish that there was that was our culture and our society because I think at that age, what's really important is to is to kind of explore and try different things right?

Sarah: Yeah. 100% It is something that I have a younger sister. She just turned 17 in September so she's really getting the like freshers experience between her and I for what it is that high. Schools are talking about and they still are just the same. It's like you have to do everything for college. Because if you don't, then what are you going to do, you know, work at, you know, and there's nothing wrong with it, but work at fast food your whole life and it's like that's not necessarily the case. But that's still something built in and I try to express to her like my opinions and experiences of yes like getting a degree you know, especially if it was made available to us option like it is her and I with the Florida Prepaid you know, take advantage of that experience, but you don't need to kind of beat yourself down with a hammer that you know, if you don't get that degree, you're not going to be successful in anything. I always went through high school and even through college before finding affiliate marketing. Always thought that my mindset was crazy about wanting to be able to work, to enjoy life, to travel, to spend time with family. Because it was just not the norm. And I really wish it would be a faster transition for you know, young, younger people coming out into the world from high school that there are other options out there that can allow you to do that.

Dave: What do you believe is the norm? And you're talking about basically social messaging, right? Okay, what do you think is the norm because I'm just wondering even how many other people might be able to say, Well, yeah, that seems like that's been the messaging I've got too.

Sarah: For me personally, definitely if you know, you're going to graduate high school, you're going to go to college. Even if you just get your A at first you have to have a degree as a base to be successful, then you need to find that full time job with a company that you can really grow with and build a career around. And once you do that, then you've made it but then you have to work until retirement fills up, build up that 401k and make sure they have great benefits and then you can retire and that's when you can, you know, do things that are fun, etc. in life. And I viewed it from my parents as well. However, they did always incorporate like we did take time off and you know, go spend time with family and do stuff. But I saw how difficult it was to be able to take three or four days off to go see my grandparents. And that just never didn't seem right. And I thought I was crazy because that norm was always shoved down your throat of just like, Nope, you're going to have that job and you're going to be working all those days nine to five and you'll retire eventually but I always was like this doesn't see right doesn't feel right if I want to go visit my grandparents or you know take some time off to go watch my sister at a swim meet. I should be able to do that.

Dave: Yeah not have to basically beg or feel shame about it right or guilt about it. It's without going into the long story I was talking to my wife about or my wife was talking to me about a situation that happened back when her mom was employed as a teacher, and it was just unbelievable. I mean, and obviously this was, this was 40 years ago. But I mean, the way that we thought about things like what you're talking about when you can have fun, for example, stay on topic, when you can have fun. I mean, you're sitting there telling a 16, 17, 18 year old kid that well, here's what you're going to basically do for the next like 30/40 years of your life and then when you're 70 That's when you can have fun. No wonder there's so much rebellion, you know, no wonder there's so many you know, I don't know I mean, just I think we're beginning to see this culture of people kids pushing back on and in figuring out ways, especially with the internet now to be able to live life and make money at the same time. And I think that that's, you know, that's the the ultimate, if we even think back to our ancestors, you know, I mean, what were they doing even as they were hunting and they were gathering and they were farming, they were still with family, you know, they were with their tribe. They didn't go and clock into some bush, you know, sit in a bush all day, unless they were hunting, you know, but they didn't go in to become sort of robots. It was important. For them to think it was important for them to have family tradition to have you know culture in so forth. 

Erin: Sarah.

Dave: Welcome to the show. This is my wife Erin Sharpe, everyone.

Erin: When you went to school, did you have to pick a major like before school started? I’m a few years older than you but did you have to pick it before the first day?

Sarah: They had an option where you could pick undecided but by the end of the first semester, you had to pick something and I another you know fortunate things like the Florida Prepaid my mom was like okay if you want to do medical do something medical don't want to do something medical pick a business major because yeah, so I ended up I ended up picking like business management. And I had gotten a few classes done for a minor and hospitality like later on, if I went back, which I might go back to in the future, who knows? Yeah, it kind of just depends on where things go. But yeah, when I remember filling out the paperwork with my parents before, you know, picking classes for my first semester, and they were like what you want to do and I was like I hadn’t thought it out. 

Erin: They are still doing it that way. Like you know, I graduated in 2004. So I mean, I was it was 99 when I started college, and I remember that experience and then feeling like I got the feeling they were annoyed, or like exasperated, and I also looked around and everybody else seemed to know but their parents probably or maybe they didn't know maybe they had passion about something but I didn't know until the guy's like, Well, what do you like to do? Unlike I don't know, what do you mean? Like? So he's like, Well, what is your job to do? And I said, I want to know why people do what they do. And they were like, okay, so you'll need your insight. I'm like, All right. And I ended up being something I was really interested in. I mean, I have my master's. I'm not knocking school, but I just think the process is definitely broken. Because thinking about you changes your mind. How much money would be wasted because then you got to like to do all different prereqs and stuff. 

Sarah: And I remember asking at one point because you know randomly as a kid coming into the world you like to change your mind about things all the time. I was like this. What if I went into this major and she was like, you'd basically have to start school over and I was like, exactly. That seems like not a lot is that we got arduous things, but if you couldn't afford that, you know. Erin: Anyway, sorry, to butt in. Bye Sarah! I'll see you next month.

Dave: There Yeah, and that actually my wife is like a pro like she actually enjoys teaching and like school and stuff. So actually hearing that like perspective from my wife, like the bit of griping you know about how the process works is coming from somebody who actually enjoyed going to school, was good at school, and even one day has a dream about potentially being a professor. You know what I mean? Like we have we have retirement dreams, and ironically hers are, you know, and maybe by then I'll convince her to you know, have her own events or course or you know, I don't know, but regardless she wants to she envisioned in her in her What do they call them golden or silver years like being a professor, you know what I mean? And it's just interesting, you know, it's interesting, because the truth is, is that, you know, we have a society that trains us to be order takers and trains us to be you know, just just just take orders, you know what I mean? Essentially factory workers, you know, and it's critical thinking skills are not taught in school, you know, so when we come into this online world, basically, the reason why so many marketers, quote unquote, marketers, really, these are the scumbags I think, are the ones who are like, Oh, we're gonna do it all for you. And we're going to, you know, tell you just just click by click, we're going to, it's basically all going to be done for you. You know, and people eat that up because, you know, we've been trained not to think we have been playing it right. So, like when we have students come into our program, when we say, Well, look, here's the blueprint, we're gonna we're gonna train you and we want to train you to be independent, not independent. We do have, I mean, I think we've got a pretty pretty, pretty amazing success rate with a very low complaint rate, right? But you can tell there's a little bit of friction or a little bit of resistance when you first start giving people that message because they're like, Hey, hold on a second, like this is different. I have to make the decisions. I have to be responsible versus the boss or whether it be the boss standing at the door waiting for you to clock in, or the clock in the machine, waiting there for you to clock in. And all these sort of things that are there to hold you accountable and also give you your orders for the day. That's sort of what we're used to. Well, I'm just here to do my job. You know what I mean? Like, we sort of develop that attitude of, well, I don't really care what happens as long as I just do my job. Entrepreneurship is the exact opposite of that. So have you enjoyed that process of entrepreneurship and sort of what comes along with that? Or was that a difficult transition? For you?

Sarah: I think it's both. It was definitely a difficult transition. Because I mean, even when I started before launching as an affiliate, and as an entrepreneur, I still sat there with doubts of just like, how far does this go, you know, because that's stuff that society tells you was so drilled into my head. Once I like it, I commit to it, I guess, and I quit my job. It was definitely a transition where I'd wake up and I was like, Okay, what do I want to do today? And sometimes there were moments where I just kind of sat there in the living room was like, Okay, let's go make content. It was definitely weird to be able to decide what my schedule or like my daily itinerary was. But now that it's been a while, I really don't ever imagine going back, unable to do a whole bunch of things, whether it's, you know, grandma calls, and she's like, Hey, can you come up for a few days? And I'm like, Yeah, I just need the Internet. You know, a WiFi password and bring my laptop and maybe like an hour or two and I can do whatever you guys need me to do. Or my sister's like, Hey, do you want to come with me and some friends to the movies? Yeah, no problem. You know, my mom is asking for help because they have a whole bunch of dogs. Hey, can you help me get this dog, you know, to the vet for their checkup? No problem. I'll just push myself back to later in the afternoon being able to make those decisions and really make it so I'm making money work for me. And I'm working to live instead of just working to keep the wheel turning is something I don't I don't ever imagine giving that.

Dave: So speaking of your daily itinerary, what has sort of become what has become high priority activities in what has become low priority activities for you on a daily basis?

Sarah: High priority is definitely my home and my family. That's just me. So obviously, the more time you put into your business as an entrepreneur, the more you'll get out of it. You know, but I made like, strict kind of rule for myself where it's like on weekends, my boyfriend and my family and my sister don't have work or school so I'm not doing anything on the weekend so I can spend time with them. During the week it's definitely you know, the household I have pets, family, you know, my own personal health and well being and then it'll transition into Okay, let's do the work stuff for the day or the week. You know, if I end up back, creating things, and then it just kind of goes into finance too.

Dave: And that's I'm glad that you said that because that was not what I was thinking about when I asked it but what you the answer that you gave was wonderful and perfect and an additional, you know, insight into your kind of life priorities, which I think are really important. And I think sometimes when we start a business it becomes all about us. We're willing to do anything to succeed and oftentimes sometimes family life and sometimes relationships stuff gets sacrificed a little bit. You know what I mean? What I'd like to ask now is what are your priorities in terms of marketing activities or business activities on a daily basis versus low priority items that you realized cash this isn't really that important for me to focus on and maybe then I thought it was important to begin or whatever. So high priority kind of business marketing activities on a day to day basis versus low priority?

Sarah: I'm kind of you know, still developing over time because there's a lot of different ways you can go about it because being an entrepreneur in this industry, you can do anything that you want the way you want to do it. I think for me, I put a high priority on communication and being real like being myself to people. The wearing talk on life in this interview in my emails in my responses to comments and DMS is always how I would talk to my friends and family. You know, maybe a little more big girl words like professional words in there. But I don't change. The main messaging for I think one of my top priorities in marketing is definitely my communication with people. And then it would go into you know, okay, what kind of content and how frequent the content, but I feel like some of the things with social media that's kind of dangerous is that we get caught up with following views, likes and stuff like that. And of course, it is beneficial to the business as far as growth of the social media account, but if you're focusing more on your messaging to people and to kind of virtually reach through that screen and help people along I feel like those numbers don't have to be crazy.

Dave: Yeah, I agree. I agree. And you have some experience, and I want you to talk about that a little bit at the mastermind. Just for those of you who are just tuning in Sarah is the fastest affiliate here at legendary and again, not all customers who come through and buy our training our products become affiliates of Legendary. She just happened to want to become an affiliate of legendary and sort of promote our products. And she was the fastest ever to hit the platinum rank, which is a pretty huge accomplishment and you've had some ups and downs. It's not all been, it's not all been running through a field of rosy flowers. You've had accounts shadowbanned you've had to, in a sense, you know, pivot, not completely start over but you've had you've had some moments that probably took your breath away, and you had to say, hey, you know, what am I going to do now? So, I thought there was a great question here. And maybe this might be a way that you could weave that in. We'll take one question Jason minor asked Sarah, what's your aha moment that changed everything for you? And what are three things you wish you knew when you first started that you can give to the complete newbie? 

Sarah: I think my aha moment was the first time I received an email response. So we set up our email automation system force, I use Aweber. And I had someone reply to one of my automated emails and just kind of told me their story, asked me questions and just was looking for more insight but I think receiving that email because the lady had mentioned in it of how much of an inspiration my story was to her. I think that was my aha moment of just kind of like, it doesn't have to all be about business. That was kind of my aha moment as an entrepreneur. Of course, you know, we need to make money to survive, but being able to help someone along and change someone else's mindset or help them develop a new mindset or new skill base is kind of what the goal is. So I think that was my aha moment of kind of combining. Yeah, you've got your finances worked out of course because you need to survive. But being able to make a difference for someone and help them through something that was difficult for you, was one of the most I think, just mind blowing moments. When I first started. Three things that I wish I knew when I first started, definitely wouldn't be that, like, the followers and the likes. And the view is not everything. You know, it's, you know, an aspect of your business that can be important but you know, you don't if you're having videos or posts that aren't going viral, that doesn't mean that things aren't good for you. It just means keep going. You know, it's kind of like getting back up on the horse. Another one would be don't let the hate that's going to come in. Change your morals, your ideas and your messaging. I had internet people hate and I also had people in, you know, the real world.

Dave: IRL?

Sarah: Yeah, IRL. And IRL had, you know, comments and things and opinions to say and you can take it into consideration if you want to, but really knowing what you're doing and doing it how you want to do it is kind of like the golden thing to keep telling yourself for sure. It's not letting those people who are either jealous or just upset with things that are going for them. affect how you're doing things. A third thing would probably be to have fun with it. Don't put so much pressure on yourself when creating content. I think that a lot of people are like oh, I've got to make this many videos. Yeah, have fun with it. You're setting up your phone, as if you're making TikToks and videos with your friends. You know, not putting so much heavy stress on it actually can make for better content. 

Dave: Yeah, I totally agree with that. I totally agree with that. Well, Jason, hopefully that was helpful. I want to go back to the aha moment that you said that you had and just just share some thoughts that I had that came up for me as you were saying that you know, I You mentioned basically that having somebody respond that piece of content or something that you've said really kind of impacted them and in a sense would have changed their life or change their perspective. Right.

And what came up for me when you said that was that I really believe that buying something can be a spiritual exchange, you know, and it is a spiritual exchange. And I mean, I try to not buy anything that doesn't give me spiritual value. And what do I mean by that doesn't mean that I buy it and all you know, I'm sitting there praying to the, you know, the good Lord up above, I've just, that's not what I mean. I don't mean like in the like, in the like, prac like, like the religious sense. I mean, that, like if I buy something, it's because I want to, I want to buy something from people that I feel share values that I have, or that I aspire to have. I want to buy something from people who have a mission to deliver good value and help people and help them transform. Like I want to give those people money, you know, what I mean? And in return in exchange, you know, I want to receive something that's going to improve my life. You know what I mean? To give me happiness, to give me joy, to give me skill sets? You know, so it's one of the reasons why I know why I got clean. You know what I mean back in 2008, because, I mean, the obvious ones, the external you know, consequences of having a drug and alcohol addiction are obvious, you may become homeless, you may go to jail you met but also it kind of eats away inside at your self esteem, your self worth at, you know, and I want to be a part of things I want to buy into communities and I want to pay my fair share, like I want to pay my membership fee. I don't want it for free like for me buying something is also a spiritual act of integrity because I'm buying my seat you know, I'm buying my entrance. I'm not just creeping through. So when I'm there, like I bought my seat, you know what I mean? Like me, if somebody comes up and asks for my ticket, I'm not sitting in somebody else's seat. You know, I can say no, I got a ticket for this. Like I bought it, you know what I mean? Like me, I worked for the money and then I bought the seat and, and I'm here to contribute or I'm here to enjoy the show or whatever. And for me, that was actually one of the things that I learned in recovery. In 12 Step stuff, or there's this tradition, there's 12 steps and 12 traditions, you know, even though I don't know if you've ever heard of that before, but the seven wonders of the tradition is, you know, being fully self supporting, you know, declining outside contributions. And that was like a big lesson for me, you know what I mean? Because I had lived a lot of my life welcoming handouts, you know what I mean? Like in I was even told well don't Well look, the gift horse in the mouse. Now what I learned was earning something like really earning it is a kind of a spiritual act or Pain, my pain for my ticket, like not always looking for something for free. And I think that that, you know, this whole exchange when you step into your power, when you realize that you have value in wisdom in things that you can share with people that can help them even if they're simple, you know, even if it's setting up an autoresponder but if it's done with the intention that I want to help you and I want to bring value to your life, and I want to help you succeed in exchange for that you can buy something from it. You don't have to, but you can write and I invite that because that's your way of saying things to me. Right? And it's like this, this spiritual exchange. I just happen to be a weirdo who believes that and I believe that I believe in karma. And I believe that what I put out into the world is what I'm going to get back, you know, and I don't know I maybe speak in a different language. Maybe nobody who's listened, maybe you and I are just the weirdos, maybe nobody listening here can resonate with it. I don't know. Maybe you can. Let us know in the comments whether that makes sense to you or not, but I just tend to believe that, you know, the more the more value I deliver and the more my intention is to help I'm actually in the the easier I make it for people to give me money in exchange for them out and I welcome that and I don't just be like, Oh no, you know, don't worry about it, no hay but you're welcome to also return that spiritual currency in the form of these silly little paper things that we pass around. But you can get here if you'd like to, if you'd like to support me, then I actually support me and support you at the same time going buy this product, you know what I mean? Does that resonate with you at all?

Sarah: Oh, yeah. 100% You know, being able to join a community that is not only going to like lift you up but you're gonna learn things along the way I think is absolutely crucial. Absolutely crucial. Because if not, you can learn all these skills of how to build things and stuff like that, and that's great, but if you don't have that community, like you said behind you, that you're a part of the you have your seat and, you know, you could end up being lost by the end of the day.

Yeah, yeah. And it's, it's so helpful to be with other people on the journey, and I know that a lot of people are grateful that they're on the journey with you. And so I am thrilled. I'm excited. I'm pumped up to hang out with you. Like, really? I think you're an incredible young person. Like seriously, I love your story. I think you're so brilliant. I think you're intelligent. I think you're just you're brave, and you're paving the way for a lot of entrepreneurs, male and female in this game. So keep up the great work. I'll see you in Orlando in a few weeks. Okay, and thanks for your time today.

Sarah: Thank you so much. I'll see you guys then. Or is there peace out? Alright my friends.

Dave: Well, I'm gonna put her IG handle you can go over to give us this for you to follow. If you want to follow IG, @theblondeaffiliate. You can go check her out, be a part of her network, her community and my friends, look. If you have a mastermind ticket, go ahead and you want to come okay, we'll be doing everything that we can to keep the entire group as safe as possible. So yes, we do believe in trying to keep people safe. And we want to respect everybody's wishes and personal choices. So although we're not mandating anybody to do anything, we're going to provide all sorts of safety accessories including masks if you want to wear them. There'll be COVID test on site if you want to take one or if somebody is not feeling well of course we ask you to stay home if you're not feeling well. We'll have thermometers to be able to know we'll just not be invasive right on the forehead. And it's going to be a fantastic weekend. I mean, this has been over a year and a half since we've done our last mastermind and These truly are, I believe, the best experiences in this industry. Because they're intimate. There's gonna be you know, a small to medium sized group of folks there probably, you know, 30 to 35. I don't know how we're going to close registration as soon as we're almost fully booked. Of course, there'll be lots of our team there. Maybe even your business plan advisor likes tons of our team, lots of incredible top earners, top affiliates, top marketers from the industry. So going registered, we look forward to seeing you there. And you know, if you can't make the mastermind or you're not a ticket holder of the mastermind, stay close to the community keep learning keep growing to keep earning and we'll continue continue to do what we do on a daily basis to help lift you up and support you every step of the way. Alright, my friends, those of you who are coming we'll see in Orlando we're gonna roll the real the testimonial we'll hear in just a moment and we'll see you back here for another episode. Tomorrow. Get out of here, peace out.

Below is the transcription for this episode:

Dave: Welcome to Wake Up Legendary This is Dave Sharpe and once again this morning we have a fantastic guest returning guests and somebody who's had some some amazing success excited for those of you who don't know Bob to meet him this morning with that being said, Please help me. Welcome to the show. Bob Hosek, how's it going, brother?

Bob: It's doing good. Thanks for having me back. It's great to be here. Dave.

Dave: Hey, man, so you're calling in from Quebec? Is that correct?

Bob: Montreal, Montreal, Quebec in Canada.

Dave: Okay, fantastic. This is your second time here on the show. Right?

Bob: Yeah. Second time. Exactly. Yes.

Dave: Okay. You remember how long ago that was?

Bob: Oh god that must have been, I would say probably 989 months ago, something like that. Okay.

Dave: All right. Well tell those who don't know your story. How you got started, now, we've headlined it after 30 years. In business, Bob's now gone 100% online. So there is a happy ending to this story. So tell us in a nutshell, where it started, how you found us, and then what's happened since you got started?

Bob: Absolutely. Okay. So as you mentioned, I've been in business for many, many years. Because of where I live. I got to say the pandemic was almost a blessing for me because the government here forced us to shut down our company. We didn't know for how long because it was considered a non essential business. So basically, I switched gears and I said, well, I need to find something else to do to make money. Something that can only be affected by all weird stuff like this. So it was almost like by accident, I stumbled onto affiliate marketing because I wasn't looking for specific things. I had tried other things online. Things where I didn't make money I actually lost money. I came across the offer to stack the page where your video is, and I'll play one thing that got me kind of curious and interesting is in that video, I noticed there was somebody from Shark Tank. Gotcha. Yeah. And when I saw that the first thing snapped because I know those guys Oh, four eyes and this guy is even remotely involved in this. It's got to be something. So that led me down to just you know, I started with the course that sounded very interesting. I figured $7 Who can invest $7 takes the course to learn how to do this. Right. And that was kind of the beginning of the journey. And from there I just kind of started. I took what I learned and applied it, I became an affiliate for legendary. I purchased one of the blueprints which I think is key. Obviously, if you want to scale quickly and build fast, I think that must have saved me six to eight months. Just in terms of building the business because everything I learned from that blueprint, I just plugged it into the business that I had already set up and it just started to go. So the first time we met it was kind of the beginning of the journey and it was just starting to see a little bit of success, a little bit of you know, more money than what you can make. But from there now, it's just been a fantastic run. I mean, it's unbelievable. It's literally something you could do to replace your daytime job within a year if you take it seriously. And it's nowhere near an eight hour a day job. You know, you can do this a couple of hours a day as long as you're consistent and for me, I think that's the key. I do this seven days a week. I even find time on a Saturday or Sunday to put some time within a business. Yeah.

Dave: Well, I think that if we actually all of us sat down, you know those who are doing affiliate marketing and who are doing what, what so many of us are doing here what we're teaching here, you could you could actually if you were totally focused, do this in 30 to 60 minutes a day. totally focused. Now what I say totally focused, that's key because that means that's not including getting on and scrolling social media and doing research and development and getting lost down rabbit holes. I'm talking about Super focus, treating your business like a business not like a hobby. You know, we all have to, you know, we all have better days than others with that right where we're left. But I think the key part is is that you went from a business it was brick and mortar so you have experience with what it's like to to go in right to be there every day to have to leave home to drive 6 hours a week at minimum, I guarantee you 50, 60 hours a week was the minimum when things are going well.

Bob: We are joined well, right, exactly. Now transitioning gift curse, right blessing in disguise. Not everybody had that blessing but you did because you happen to just be open you know, instead of going on social media and complaining about the government. You said hey, look, let me try to make wine out of water here. You're out of what I can do. And here you are a man. I mean, who what they say you can't teach old dogs new tricks. And I know you're young at heart, but you're not a spring chicken for 60 years old. So I'm not a spring chicken. And it's absolutely true. But you know, the thing is, I want to just focus on the point that you said about, you know, focusing 30 to 60 minutes a day. I think that like you said, actual work that you put into a business like this, I think it would be 60 minutes a day you can do it when I'm talking about actual work. I'm talking about, you know, posting the videos, following up on emails, checking, you know, following up on DMS, replying to comments, maybe doing one or two YouTube videos a month and putting them on your YouTube channel. But a true entrepreneur as you know, they've like we can never turn it off right? Even when we're not working. The brains always work and like you said so even though it's actually an hour and a half max that they've been doing the work. But you're always thinking about the business. They're always looking for ideas, catching ideas here, catching ideas there. So when you become a real entrepreneur, you never really turn it off. But the actual work is not eight hours a day. It's really like you said about an hour, hour and a half a day. You can do this very, very easily. I agree with that. 100%.

Dave: There's some people who disagree in the comments, you know, that's okay. Right? If you think there is no way you can do this. You know, that's fine. You know, you can do whatever you want to do. Right? That's the beautiful thing. If you're, if you want to put in eight hours to this every day you can and I've been in this industry doing this for 10 years. And the most successful people that I know are not grinding every day. They're not grinding away. You know, having endless conversations in the DMS they're attracting people rather than trying to sell people all the time. And, you know, I know that for a lot of us. That's hard to imagine because we we sometimes feel like we're we need to push we need to sell we need to grind and the real when you go from you know the one on one kind of grind to when you begin building when you begin doing one to many, right which which one to many means that you know I'm speaking to many people I'm able to influence many people at without having individual conversations with them. That's when I take my actual content to the next level. That's when my content gets more interesting. We just had for example, a couple of people who are going just totally viral right now, may have experienced this too Bob, totally viral right now on TikTok, and there's driving more sales right now as affiliates for us. Then anyone who is grinding eight hours a day, as a matter of fact, they're now and I'm talking about those of you who are you know you know, grinding in the DMS all day long in there. Sure. That is a piece of this but when you begin to get better at creating content when you begin to get better at knowing what your message is and who your target customer is and how you create content that just just meshes with him goes viral. You're able to move people in ways that traditional selling strategies just aren't able to do and you know, you happen to come in right now where TikTok is hot. And all these things were a lot of teenagers and a lot of young people hanging out. What's been like for you to transition into this internet space and be doing something that was traditionally right and typically only for the younger generation?

Bob: Well, okay, I'm going to just touch on a couple of notes here and the first thing he said about you know, grinding in the DM one on one. You know, working one on one may be more efficient in terms of getting that one person. But I think affiliate marketing is a numbers game. It's a mass game. You're not going to make a lot of money working with one person at a time. What you want to do is get something out there that hits a lot of people at the same time. It's almost like you're fishing with a net and you're trying to get as much traffic as more people bigger as bigger audiences you can get out there to get through the system. So I kind of agree with that. I think that it's better to put something out there that can hit a lot of people and not burn out fast. If you try to start you know, one by one trying to convince people to do this. It gets very tiring. So the mass way is the way to go. Now in terms of how it feels for me to go on TikTok. You know, I'll be honest, I get a lot of hate pops. How's it going? Because I am a little bit of the older generation, right? But you know, when I look at my analytics people were saying that you can only track people like yourself and I found I built my analytics on tick tock and I'm, regardless of my age, what I do and maybe it's the videos I put out there, but I'm kind of right in that sweet spot. I got you know, the 20 to 40 year olds that are pretty much my biggest audience. And I had no time, no problem with it at all. I mean, I enjoyed it. In the beginning. It was hard, obviously. Being a person that's never been on camera, never really talked to people, never showed my face. I didn't like it. I was embarrassed and I was scared as heck to do it when I started. But you know, I said listen, I'm a businessman, I got to do something. I gotta take that first step. No one's gonna do it for me. No one's gonna go out there and make the money for me. No one's gonna set up the business for me. I can learn how to do it, but I gotta take what I learned and do it and I just you know, I took that step and I enjoy it. I actually look forward to doing the videos because it's almost like a thrill. It's like, throw this one out. Let's see what it does. Ah, I didn't do so well trying another one. Let's see what that does. And you just keep doing that and you experiment and you start understanding what works, what doesn't work. And yeah, I had a couple of videos go viral on some went over 4 million over 3 million views. So you know it just keeps going. It's persistence and consistency. Just don't give up. Just keep going. Keep going. If one doesn't do well, forget about it. Leave it there, do another one and do another one. Eventually they'll start hitting and your business will start rolling. It's like a wheel the more you keep rolling and it just keeps going and going. And I think that's been my secret is I just never give up period.

Dave: Yeah, yeah. It's so it's so interesting to see the the, I guess the patterns you know, between people no matter how old they are, you know, no matter where there are in the world, there's principles of work ethic in in trying until it works and not giving up and you know, just perfecting your craft you seem and I know so many people who just know it all. They've been in this industry for a couple of months or maybe one year and they got all the answers they know it all. You're somebody who has enough experience and I had to pick up on this as I got more successful. The more successful that I was the more that I knew the more that I realized I had to learn and I really had to humble myself. How has that played out in your business?

Bob: You know what, I'll be honest, switching gears like I had to do was actually refreshing because I've been doing the same thing for almost 30 years. Coming into something like this. It's almost like reigniting your energy kind of once you know you want to like it's a new challenge and I like challenges. I think challenges are always good. And on what you said about learning, I still learned today and I love learning from real people that have really been doing this like I look at like the Brian coolers and other people that have just, they know what they're doing. If I'm stuck, I go look at what they do. I learn from them. I take content from them, but I love it. It's a challenge. It's everyday it's another thing and it's just for me it's just made me almost like I got a new ticket to life. You know something else to do something fun and good, and it works and it's exciting. And it's just great to get up every day and just get back into it because it's really I'm very grateful that I did find this path. 

Dave: Yeah, it's, you know, I can. I can relate to that reigniting the, you know the passion when you're doing something new. And I think it's fairly, you know, interesting because you're up in Canada, and some of the restrictions have been like, like, crazy, man. I mean, you're, you're working because you weren't considered a cent. Like how there's so many people right now who this is always happening, who feel beat down and who feel not on top of the world but like the world's on top of them. How did you, I mean, how did you pick yourself back up after that happened?

Bob: I think this for me, they've the thing that has been that, you know, I, you know, been in business for so long. I think anybody who's been in business knows every business has its struggles, every business has its good times, and it's bad times. So I have learned to be I've learned like from being kicked down to get up and go again. Again, kick them, get up and go and get kicked down, get up and go again. And to me, this was just another kickdown. It was a hard one. Yeah, absolutely. But I said hey, man, I'm still young, even though I'm 63 I'm still young. I still got time, I can still go and you know, you have to kind of stop thinking about the neg or something about all the old vases that are important to me. It's always me. It's always been no, there's a lot of people in the world that are always going to have it worse than you. That's the way I always look at it. And I just said you know what? So this I can't do anymore. I'm going to find something else. And if you have that, that attitude of just you can do it. Just go out there and stop thinking of the negative stuff. Just think about how I can do this. I can learn new skills, I can apply new skills, I can do something different. And you know what? I think I've proved that to a lot of people. When I started a lot of my friends and family also what did you do? even waste your time? And I'll be honest, it took me five weeks to get my first commission after three weeks to say look, look three weeks you've made no money you're wasting your time but I just I'm stubborn. I said no, this works. I see people making money with this. I'm doing what they're doing. It's gonna happen. So keep pushing, pushing. And I've been like that whole life. And I think that's the mentality. You have to have the mentality that you know, you think all these people that are great, they were great automatically they feel 10,000 times before they finally made it. And that's just the way it is in life. You know, you have to realize you're always going to fail more than you're going to do well, but eventually you will do well if you've never give up. And that's the bottom line.

Dave: Yeah, well, how I got to know I mean, have you shared some of your numbers with your family? I mean, do they know what you've been able to do and produce?

Bob: You know what? My wife obviously knows. So obviously, my kids know, the rest of my family they have,

who are the ones who were like, hey, three weeks no money was that was that wife and kids? Absolutely. 

Dave: Okay, so how have you been? What has that what is that like now like honestly, but it's still honest to God for them.

Bob: It's still shocking disbelief every time I show them the bank account and then the boss has to come in. They're like, I don't, I don't know how you're doing this. I don't know. I don't believe it. I don't understand just but they just taught me just to keep going just dad just keep doing what you're doing. Keep doing what you're doing. So it went from nothing. I don't believe this. This is unbelievable. Sometimes I can't believe what I'm doing is making this

Dave: Just without getting into exact numbers. I just want to tell everybody who's listening. Bob's made some serious dough man. Like you've made some serious dough. You're 10 about 10 G's away from a big milestone as an affiliate with us which is platinum. And then you know, you've got other income streams, you've got software, you've got others you know, which is awesome, man. I mean, how long have you been actively doing this?

Bob: I took the challenge last year in July, and I would say probably started probably in September when I really started getting into it as an affiliate. So we're looking at 13 months now.

Dave: Okay, so 6 figures in your first year?

Bob: Easily Yeah. With all the products I'm promoting. Yeah, for sure. Absolutely. Absolutely. If you're any business, sorry, but when I started my business, it took me five years to start making a profit. When I first started 30 years ago.

Dave: I understand that Bob likes brick and mortar business and restaurants and paying for equipment and the fact that usually you may take home a paycheck but you're taking it out of your future pay.

Bob: Getting on that when I first started, it probably cost about 50,000 Just to get the money when you talk about what you got to put aside for rent. You got to buy furniture, a computer system, a phone system, all that stuff. And the first 18 months I didn't even take a salary. There was no money to take a salary. That's the reality of starting a business. People don't understand people think, oh, affiliate marketing, you know, I got to invest two $3,000 That's peanuts. That's peanuts. Right. Let me find a real business. You're looking at 50 $60,000 and like I said, most of the time in the first three to five years you won't even make a profit. You're just struggling to stay alive when people don't get that. And when you think you can invest a couple of $1,000 into knowledge, learn the skills and apply them, you can literally quit your job in 12 to 18 months if you do it properly. It's the mindset. 

Dave: Well, I want to give a quick disclaimer because I want to make sure that everybody knows that Bob's results are not typical. And the average person who starts any business online by any way of course or anything usually gets no results at all, period. Now my personal opinion is that I tend to believe that that's because people don't do anything similar to gym memberships and so on. But, you know, those who do those who stay humble those who learn those who put what they learned into action, you know, I tend to believe, of course, most or there's a lot of people out there who would be pessimistic who would disagree, but I tend to believe that the sky is kind of the limit and that's why I love entrepreneurship is because there's so much upside and there's so much possibility and you know the the the ID I think once you get a taste of this, and you had a taste of entrepreneurship long before because you were a business for 30 years, but those of you who are new have had a job for the past 30 years, or who have never experienced the freedom of being your own boss and kind of making your own hours and working from where you want or your home and calling the shots having the last say, it really is, you know, it can be scary at first because it's like oh shit, I'm the one who is responsible. But, freedom comes with a little bit of fear. Freedom comes with a little bit of responsibility. freedom comes, there's right. Freedom is balanced by other things. Right. So so, you know, once you get a taste of this, it's hard to go back, you know, and that's why I get excited for new entrepreneurs.

Bob: It's you know what, it's not 100 is almost impossible to go back because once you get used to working, when you want to work your schedule, you know, important things come up you have time for you can easily and you have time for family. My in-laws are elders, they're there in a car residence. My wife and I go visit them every second day because we have the time to do that. Before I didn't have the time for anything. But getting back to what you mentioned about you know, most people will not be successful and I agree 100% When I look at myself, like I said it took me five weeks before I saw my very first commission. I guarantee most people won't last three weeks more and I worked seven days a week. I put time in seven days a week for five weeks straight and our first division was $2.80. A lot of people are gonna look at that and say, boom, right there. Shut it down. I'm never doing this. It's not working. Because they don't give it the time. You got to give it time, business doesn't start. You don't start a business today and making $1,000 a month doesn't happen. It's got to build and you have to give it time to grow. And be consistent, be persistent. Never give up. Just keep doing the same thing over and over and over. And success will come and you know, if you can invest into a system and learn the skills, that you actually see other people doing exactly the same thing and they're making money. And you're not the only reason is because you know the stuff but you're not doing the stuff and that's the bottom line. The people that make money are the people that work the system, use what they want and the people that don't are the ones like you said yourself, you're going to complain, they're going to be negative, but they're not going to put in the time. It's the bottom line. That's what it is. You don't work. It's work. If you don't put in the work. You're not going to make the money. You're not just going to learn something and think money is going to appear in front of you. You got to put in the effort. And that's the bottom line. I think that's the problem. Most people realize that yes, it's, you know, a couple of hours a day, but you gotta put in that couple of hours a day and you got to work and most people don't do it and that's why they don't succeed. They don't, they don't give it the time and they don't give the effort, I think.

Dave: Coming from somebody who's seen a lot of things over many decades before, you know, been in business for 30 years before cell phones before social media. Do you think the attention span and the quickness to quit is faster than it once was?

Bob: I think so. I think the problem is the distractions are there. And also social media is as good as it can be. It can also be negative because you can get good vibes from social media and use it in sales for your business to make money. But you can also have the haters right, the naysayers, the people are gonna be out there all the time telling you what are you doing. This is useless and doesn't work. I've tried to, been there done that and it doesn't work, blah, blah, blah. And if you can put it in a negative away or push it away. Listen, you know, negative is always more powerful than positive somehow in people's lives. You know, bad things affect you more than good things and bad news bad vibes kind of hits you harder than good ones. So you got to kind of learn to push that aside and just you know, look at the people who are doing it. Look at the people that are successful and model them, don't look at the people that you know, all they do is talk negatively about everything that's going on around you because if they're negative in business, chances are everything else in your life is negative as well.

Dave: Yeah, it's not like they're just finding you and they've been positive all day and encouraging other people now all of a sudden they're being hateful or negative to you they've they're projecting their own her onto you and unfortunately, it can be sort of, I guess it can be heavy. It can be a bit overwhelming at first when you begin to put yourself out there and Craig some content and you are getting kind of so much of people's I guess shit, right? They're projecting their negativity onto you. How do you deal with that? I mean, you've mentioned a couple of things, but what would you say to people who are not have not yet developed that thick skin that you need to be in business? How did you develop that? I mean, what tips would you give to somebody who's new to try to thicken up that skin a little bit and not take things so personally?

Bob: I would you know what, the first thing I always tell people is this. Listen, you're always gonna have negative people. You're always gonna have people telling you that it won't work. It can't work. And what you gotta do is just focus like switching your focus, split your focus towards people that are actually doing it and are having success. Look at what they're doing, model what they do, and don't pay any attention to the haters. I know it's really a hard thing to do. Maybe it was easier for me because I've had so much of it in my life because when you're in business, you've always got negativity coming at you. You always have a problem. 

Dave: When you're dealing with customer support. And a customer's not happy with that highlight of the day. It's like how am I putting out fires, right?

Bob: Customers can be sometimes all my life. But the thing is when I've learned that you're always putting out fires, that's just what it is. And if you could just matt Like I always tell people like a lot of people always tell me Listen, you know, I don't know I'm negative. I'm afraid of people telling me to stop going to work. And I say why do you let other people dictate what you should do in your life, especially in the case like this, you know, you want to take a chance to learn affiliate marketing. You're talking about investing $7 At first, right just to dip your toe into the water to understand what it is. What have you got to lose? I mean, that's the Starbucks coffee right there. Go and take the challenge and then I always take it a little bit further. If there are people that are signing up for me, Ivan Thomas, I'll even help you if I can. If you have questions, I'm always available to answer questions and help you out. I have a YouTube channel where I've put a ton of videos out there that kind of explained a bit how the marketing works, how we do it, answer some of the questions but the best thing and I can tell people is just you know, just try the best you can to ignore the negativity because it's not going to help you in any way in life. No matter what you're doing. Try to look for positive people, follow positive people, listen to positive people, because they're positive because they're making a difference in their life. They're they're making it happen and if you can model what they're doing, and do it the way they do it, you should have no problem making it happen for yourself as well. But if you constantly listen to the negative people, you're just going to become one of them.

Dave: Great advice. So a lot of folks come online, start an online business and think in particular, in our community. Well it's all about the mechanics. I gotta master the sales funnels. I got to master all the tools and the software first before I can get started and really start being successful. I don't think that that's not important. I also am wondering what your take is when you got started and even to this day, Have you had you? Have you focused more on the tech side of things or have you focused more on the people and the message in the producing content side of things to tell us how you've balanced those two pieces?

Bob: Okay, I'm not a techy guy at all, being old school. My old business was never anything online. So Tech was not my thing. So I got a funnel. It's the same funnel I've been using since day one. I haven't changed anything. I don't even go in there and play with it because I'm afraid I'll switch something off and it won't work anymore. So I'm just glad it works. Wonders, the same emails, I just, you know what I mean? I just change the dates on them or whatever. And I don't touch that stuff because I keep thinking I might like to flick a switch and all of a sudden the system. My big thing is content, content, content. And communication with the people I think is the best way to do any kind of business, it's not showing off your tech skills and flashy and flashy back. It's communication, content, giving people what they want. Being true. Being transparent. That's really important. Don't try to make it look like you're somebody you're not or you're doing something that you're not doing. Be truthful. I mean, people ask me Hey, Bob, you know, how much did it cost you to get started? I tell him what I spent. How much did you make? I tell him what I mean. How long did it take you to make the commission? I told him Hey, it took me five weeks before $2.80. I'm not afraid if that turns somebody off. Let them turn it off. But I said but what about from that day on? I barely had that they were having me Commission's that's another thing I tell them, you see. So I think content is the most important thing and giving people what they need to help them get through the problem. So that's where I focus 90% of my energy into that, you know, I'm always looking for an idea. So I see something that I think is a good idea. That'll spark interest. I'm working down a goal. I'll make a video and I'll implement that idea into the video and I'll post it out there. And another little thing that I've learned because I had you know, everybody says use tick tock tick tock is a great platform for sure. But they also banned my account. I had 175,000 followers and they just completely banned it permanently. So I learned and it's another tip I tell everybody if you're going to get into any kind of marketing like this and using social media, make sure you have three, four or five different platforms and just keep those going because sooner or later one's going to get shut down but you'll have the the other backups to keep you going and that's really important too.

Dave: I'm just sitting here listening to you talking man and you know, I got you know, several family members in their 60s who say are 60 My dad's a little bit older than you. I just just find it just so fascinating here you went a year ago, you'd never really even been on social media. None of your business was ever on social media. And here you are given tips to our community, which is a marketing community about how to diversify your traffic sources and how to know content content content. I mean, do you ever just listen to yourself talking and just go? How the hell did I get like this is just unbelievable.

Bob: You know what, I'm gonna be honest with you. Every time I see one of those big commissions come through, I still look at it and I shake my head . I still I can't I can't believe this is happening. Especially because what I'm doing is so different from what I was used to doing. My business was old school. It was face to face on the phone meeting people showing them samples, you know, the antique contract. And here you don't even sell anyway, you don't even talk to the clients. You just basically promote someone else's business. And then you send people there and they take over and they do all that work for you. All the work I used to be doing is being done for me and all I do is send people there and say take a look what they got, they have good products, they can help you out. So yeah, it is kind of still a little bit of a dream. I'll be honest, like, I still wake up sometimes and I just feel like I still can't believe it's working. But it's working. So I'm just gonna keep doing what I'm doing and just keep doing it because it's a lot of fun. You know, at first it was scary, but now it's just a lot of fun.

Dave: Or you're an absolute wealth of, of wisdom and experience. And here's my final question for you this morning is what would you say to people out there who are in their 50s 60s maybe even their 70s and they think you know hey, I the young folks are taking over there's I you know out there in the corporate world and out there and we all know what else is going on out there. And this internet stuff is over my head and they're just feeling bogged down and they're feeling hopeless. What would you say? Specifically to that age demographic, those folks who we have so many of them in this community who are looking to start over who want to, you know, to have something to usher them into those years that really we all deserve to enjoy the most right? But maybe they don't have enough savings or maybe they don't have they don't have the security that they want or maybe they don't want to fully stop working, but they just are so unsure if they can do it.

Bob: Ah, Colonel Sanders. There's a guy who became famous and wealthy in his 80’s. I always say to people, you know what, it's never too late to start. You got one life to live. Whether you're 40, 50 or 60, you want to switch it up, make a change, you want to try something different. There's skills out there you can learn. They're not that complicated. It's not that difficult. It's just a matter of sometimes you have to come a little bit out of your comfort zone. But even though you're uncomfortable, if you've done it a little bit, you become comfortable doing it when I first started doing affiliate marketing going on camera stuff, it was like whoa, I don't like this. I don't want to do this. But if you can get the mindset of like, listen, it's my life. I want to try this. I want to push myself to make something good for myself. Just ignore that uncomfortableness for a little time. It will go away. I promise you if you just ignore it and just do the thing that you got to do. You will eventually become comfortable and it'll become like second nature to you. So what I would tell these people is just like there's no there's no no reason to be afraid. It's not like you're signing your life away. You're not investing $100,000 and taking a chance on something. You can invest a little bit of money, learn some skills, and go out there. Do what you've learned, process it. The great thing about the affiliate marketing community is there's so many people that are willing to help you. That's another thing I found that I've never seen in many other businesses. Most business people are trying to cut you down and take the business away from you. Here every time I had a problem I can turn to I won't name the people but there's so many people that I went to and asked and they were so willing and helpful and like they actually give you the answers on a plate. And that's the thing that I've started doing now too. I've started to like TikTok live and it's basically just q&a, affiliate marketing. If anybody has any questions pop on I try to answer them and help you out because I believe that if you can help people, it comes back to you. And that's what I would tell people starting out today listen, you know, something like this. There's a great community, they're willing to help, they're willing to show you how to do it, guide you along. You just need to take that first step and just say listen, I believe in myself, I can do it and, hey, I'm six years old, I can do it. I think anybody can do this because I am not a tech person. And I think a lot of people are afraid of the technical part of it. And it isn't that complicated. It's a one you know, once you've got it set up you really don't have to go back to it anymore. The rest of it is just, you know, content doing your thing. Promote and let the business run. 

Dave: Yeah, man. Well, I think you've got a few new fans, new followers, new new people that are you know, fans, you know, just just even me I'm just I'm a fan of yours, Bob. I just like that. The longer I'm in this game, the more I I like to look at people who are younger than me and older than me and just say, you know, what can I learn from them? You know, that's one of the reasons why I love doing this show is because I get to talk to people every single day. I get it reignites my fire, it keeps me excited. It gives me different perspectives. It makes me feel connected to the community. And, I get to hear these incredible stories, man. So thanks for doing what you do. And, you know, seeing our vision here and then running and creating your own vision man.

Bob: Yeah, well, thanks. Thanks. for having me on. I got to say thanks for putting this program together because it really for me was like I said, I've tried other things and never made money online. This thing just kind of clicked. I took the system. I worked on it. I still work. I do the same thing I'm doing today as I did 10 months ago. And if you just keep grinding out we'll it just works and it's a fantastic thing. And I'm grateful to you guys for putting this together.

Dave: Well, you're very welcome and you're very welcome. It's our pleasure and please come back for around three okay in the near future. I'm sure you'll have brain wiring. Yeah, you'll have broken some more milestones. Barriers, man. Tell your family we said Hello and thanks for now that you've won them over. And I'll talk to you soon, buddy.

Bob: Alright, thanks. So much, Dave.

Dave: See? All right, my friends. Go and follow Bob. I've got his tick tock up. His Instagram is a little bit different. So he's Bob Hosek on TikTok. So go and give him some support, give him some follows. Lean on him and lift him up. As we know, as we do here, that's what this is all about. It's supporting people. It's lifting people up. It's, you know, really cheering people on being each other's biggest fans. And, we'll be back on Monday for another episode. We've got a couple of weeks coming up. We're going to be doing a whole week on our mastermind. So we're going to be kind of talking about upcoming masterminds we're going to have guests on we're going to be speaking at the upcoming live mastermind that we're going to be doing in Orlando, Florida. Like Brian Brewer, Austin Becker, Sarah Ravel, Stacy La. These are just a couple of the people who are going to be in attendance to be sort of presenting so keep an eye out for that. If you are a mastermind member, go ahead and register if you won't come to that event in Orlando on December 3 through the fifth. And if you need more information, you can always reach out to support@legendarymarketer.com I want to thank just can I just between you and I guys a badass alright guys, absolute legend. Alright, so my friends. There's a lot of Legends out there in the comments that I haven't met yet. So thanks for listening and look forward to speaking with each one of you guys in the near future and gals. And have yourselves a kick ass weekend. 

Below is the transcription for this episode:

Dave: What's going on my friends? This is Dave Sharpe. Welcome to Wake Up your ass Legendary baby. We've got yet another fantastic guest Tori. I was just talking to her here. Listen if you're a blueprints and mastermind member meaning that you have a ticket access to our masterminds we have one coming up December 3 through the fifth. We're going to be really talking about that a lot here over the next couple of weeks. And there's going to be some major FOMO if you want to come to that wait and then all the spots are you know, to be able to come are filled up so if you are a mastermind member, make sure that you go into your mastermind register and all the information will be on the you know the inside once you register if you have questions reach out to support at legendary marketer comm we have Brian Brewer Austin Becker, Stacy La, we have Sarah ravel. There is Andre, who was on the wake up show a couple of weeks ago who's been crushing of course myself Matt Hetzel. So many folks, people who come there who are six figure earners just come there to learn from seven figure people, I mean people who have made millions of dollars in this industry attend our masterminds to learn because they're really more than masterminds are experienced. So I'm looking forward to seeing everybody on December 3. With that being said, let's mastermind a little bit here on the internet Tori, welcome to the show. 

Tori: Hey, what's going on? 

Dave: How are you and where you calling in from

Tori: I'm great and I'm from Arkansas. Okay, so that's where you're from and where you're at, right? Yep, that's where I'm into.

Dave: Yeah. All right. Awesome. So what led you to Legendary? You are, you know, young in your journey of life here and you've got the whole you've got the world in your hands. So I mean, what has led you online and eventually to Legendary and in choosing to start an affiliate marketing business?

Tori: Well, I was just on TikTok one day and never heard that never heard that story. I mean, I just didn't like my job. You know, I just graduated college. A couple years ago and got a job. I was commuting and I was being micromanaged and I just hated everything about it. And I was like, doing my job. 

Dave: What are you still doing?

Tori: No, I work remotely now. But whenever I first had my first job,

Dave: So we can talk like legit shit about this job and that boss because you're no longer there so you can let it all out. Okay, all right.

Tori: All right. But I was constantly being micromanaged and I just hated being in a cubicle all day in the office. It was really small, and I couldn't walk around that much. And I just felt trapped. And I hated it so much. And so I was like, I cannot do this for 40 years, you know? Sounds like torture. 

Dave: And it does sound like it also sounds like Guantanamo Bay, are you sure you aren’t there?

Tori: I wasn't.

Dave: Is that shutdown now honey? Was that inappropriate? Did I push the line on that joke? Okay, my wife tries to reel me back in like if I get too close to the line of like, basically getting canceled or whatever she's like, Babe, that's not okay.

Tori: No, it's okay. That's exactly how I felt. And honestly, my online journey started whenever I was just on TikTok at work. And I was like, Oh my gosh, I just saw a regular girl like me and she made, you know, quite a bit of money promoting other people's products. And I was like, This is insane. You know, if she can do it, then I can definitely do it, you know? And so I took the training that she was like, if you want to learn how to do affiliate marketing, like me, you know, check out the link in my bio, and I did and I took, you know, the 15 day business builder challenge and I just absolutely blew my mind how you can earn money without clocking in, because that's the only way I knew how to make money and that's how I was raised. You know, you clock in, you know, you do an honest day's work and clock out and then you go home, and I just never I've seen people make money online, on the internet, but I don't know she just seemed pretty genuine and she just started and I was like, Okay, if she can do it, I can do it. So I took the challenge. And I was just absolutely blown away with all the information that was given to me. And I was like, This is what I want to do. This is what I want to do. This is legit, and I want to see where this takes me. So I decided right then and there to put all my effort into it, you know, and it's honestly been one of the best decisions of my life. Not even kidding.

Dave: Nice. Yeah, you made some money and you've proven that you know, it's not just a fantasy. Have actually gotten some real real emerald incomes. Yeah, real results. Yes. That's fantastic. Yeah, yeah. It's always a fantasy until you get that first like a deposit in your bank account or check in your hand and then you're like, holy shit. Right? Life, you know, this is real life. Like this is crazy. I didn't have to sell my soul or trade, you know, clock in or whatever. You know, I didn't have to. And I think it almost feels like cheating too, because you're like, golly, I've been listening to this whole you know, honest days. You know, an honest day's work for you know that. You know, good old saying and, and good old mindset and then you're like, holy shit I just made, you know $2,000 today and and I don't even know what I did. I didn't do anything. I basically was fooling around on my phone a little bit on TikTok and decided to stop creating or consuming and start creating a little, a little bit. Wow. Yes, awesome. Awesome. Well, I'm happy for you what has been? What are the big takeaways? I mean, you're you're, you're in your 20s, early 20s. So you've got you know, you've got so many, like I said, so many options. Did you say you even went to college? 

Tori: Yeah. 

Dave: And you have a degree in what

Tori: Business marketing

Dave: So that is interesting is shit. So what? Wait, hold on a second. So you went to college for how many years and I'm not going to totally make you feel total and absolute, you know, guilt and regret for but how much in student loans or did you pay or how did you finance that?

Tori: I didn't have to take any loans. Fortunately, because I lived at home and the university is about five or 10 minutes away from my house. So I just you know, commuted to school

and helped you out with the housing.

Dave: You didn’t pay for the school itself though?

Tori: Yeah, I had several scholarships that I had throughout my four years. Scholarships. Yeah. I had scholarships. Wow.

Dave: You're smart. She's smarter than I am. I don't know what I really even can talk about whether I mean she's got friggin academic scholarships and shit. You know, a degree in Business Marketing. Erin, maybe you should come over here and talk to her because you're a college graduate. I'm a friggin ninth grade dropout. I can't really spell my own name.

Tori: But Dave, let me tell you I learned more in a challenge than I did in all my four years of college. 

Dave: From an old alcoholic, ex addict teenage father. As a homeless guy who just you know, used to drive around in an old 1990s Ford f150 With this magnet on his car trying to get people to. That's fascinating. I mean, say more about that. How could you possibly have learned more in a 15 day challenge than in four years in college?

Tori: You think about it, the professor's there, you know they go to school for a long time in marketing or whatever. And, but the real thing is they don't have actual real marketing experience. They only teach what they've been taught. Right. So I didn't really learn a whole bunch from that. I learned how to be a good employee, you know. And the 15 Day Challenge taught me how I can make money for myself but not make other people rich, you know, so I didn't really know anything about direct marketing that much. And I learned that through the 15 day challenge, and I didn't know what affiliate marketing was.

Dave: Let's just talk about some of the things that are more prevalent nowadays in you know, in the in just in the marketing game. I mean, affiliate marketing really is something that every top person likes if you go to any company who is small or large, you know, popular, you know or little not not well known. You scroll down to the bottom of their site, you see a little link that says affiliates have an affiliate program now whether they're getting tons of traffic, whether they're getting tons of traffic from affiliates, or whether they haven't many affiliates. I mean, but they all have affiliate programs, and many of them are getting a lot of their sales from affiliates. I mean, you look at Amazon, and you know, I think that I don't know what the exact percentage is, but I would guess it's a pretty significant amount of their sales. I know. Companies like click funnels are getting tons of their you know, signups to their software through affiliates and many of the other products and programs that you see marketed online. So did they ever have anybody who came from the outside who was running successful marketing businesses in different areas kind of talk to you about entrepreneurs? 

Tori: No. Just people from big firms coming in, you know, giving their expertise in their marketing department, you know, so, not from the entrepreneurial, entrepreneurial aspects. No one for now.

Dave: I feel like I feel like the majority of or so many stories, I don't want to speculate or generalize but the stories that I hear are, you know, about like, what's being taught and the experience that I've had interviewing people who have marketing degrees who want jobs, they it's almost like the, the, they're talking about, like throwing like putting your banner up putting your phone number in. Your face up on a billboard, like that's the extent of the marketing depth, you know, and, I mean, I even have friends who they're starting to roll out these programs for you know, social media and social media marketing and social media communication. And I mean, I know people who are taking these courses and, you know, as much as I, as much as I like the people, I'm not seeing them doing much or able to do much or equipped with many skills to go out in the marketplace and actually either get a job or have some unique skill that is able to able to add a lot of value to a company. But I think going back to your original point there, or one of the points that you brought up, which is the only thing that I that I that I learned how to do was to make somebody else rich, but the truth is, is that we did even get a job in marketing. I mean, you said that you were doing data entry and stuff.

Tori: Yes. So my first job was with a billboard company. Talk about old school marketing.

Dave: Holy crap. Well, that's weird that I've mentioned billboards and you were with a billboard company.

Tori: Yes, that's ironic. But yeah, now I work remotely because what I first hated my real job, and I was like, well maybe if I work remotely, I'll be happier because, you know, I won't have to commute I won't have to have a manager like hovering over me, making sure that I'm working and stuff and I and that is it just makes me feel better. Like working remotely, but you know, lock in I still like working remotely. 

Dave: Well of course you do. I think a lot of people are, are I want everybody to realize the opportunity that we have at our hands is the reason why the reason why tech companies earnings are exploding and billionaires in Tech have made no more money than then all of America over this pandemic is because everybody's sitting at home companies like us have more than doubled in growth over the pandemic. Why? Because everybody's sitting at home, and they're on the internet or they're working from home and they don't want to go back into the office. So, you know, when's the best time to plant a tree 20 years ago, when's the second best time or 10 years ago in my case I got started 10 years ago. And although people have called me lucky, it's all that preparation which meets the opportunity like this pandemic, which I have a huge part of me that's empathetic to anybody who's had struggled throughout this pandemic gotten ill had financial insecurity or struggles. But the truth is, is that, you know, there we've all been presented with opportunities. You know, many of us have been presented with online opportunities in the past, and for whatever reason, we didn't seize them. And so now we're reaping what we sell, but when's the second best time and maybe not you? You're too young, but a lot of us who were in our 30s and 40s and 50s we have, but when's the second best time to plant a tree? Well, it's right now. Because not only is now this a great time to get started because we're really in the middle, or even the beginning of an upswing of just people staying nimble. Staying online, being online, wanting to work from home earn online. And you know, and I just, I just believe that, you know, this is a unique opportunity. You're not going to learn as you're saying the things that you need to take advantage of by going to some traditional school like diction, tactics that are either philosophical, or like the idea of it but not the application. And I think that the colleges in some respects, when people find out that you can learn this information, like the actual information that you need, there, they're going to be screwed. You know, now it's going to take a lot to unwind this big massive system that pumps people at the age of 18 into 40, 50, 60 $80,000 in debt and makes them feel like they're the only choice for them. It's going to take a lot to unwind that system because it's a big system. In its systemic, right. It's a full system, that that's worldwide right going to uni they call it in Australia. Going to university, going to college, we say here in America, but it's all part of our language and it's all part of, you know, it's all part of culture in society. But, you know, conversation after conversation, including the one that we're having this morning proves that you can learn the skills that you need to thrive in today's economy, online economy online. Now, whether that's taking the 15 day online business builder challenge or whether that's, you know, going through somebody else's course or whatever, finding some YouTube video or having you know, some aha moment I don't know finding following somebody on Facebook and they show you day trading or crypto or whatever. But the truth is, it's like there's more opportunity today than there's ever been. It just baffles me when people feel like they missed the boat or things are too saturated, or whatever. So tell us from your perspective, not being exposed to a bunch of shit over the past decade because you're fairly young. How do you see your future now? Where do you see things going?

Tori: I think the digital age is just going to keep blooming. It's just going to keep getting bigger and bigger. So if people think that they miss their opportunity, they are 100% Wrong. I started only four months ago. If I can do it, they can do it. I had no experience. I had no followers to begin with. I started from scratch. Like anyone can do this seriously, anyone. They just have to be consistent and put the work in and not give up if they didn't see results in a matter of like two weeks, you know, because you have to just keep putting the work and then people often quit before the magic even happens, you know and that's the important part is to just not give up. Like I said, if I can do it in four months, anyone can do it.

Dave: Well speaking of your TikTok, we're gonna go over here and look at your tick tock here real quick. Now you know those of you who are listening, I usually just throw people's handles up, but you know, don't, don't run off and go. We'll put her handle up and we're showing her TikTok here and you can go back and follow her after the show. Listen to what she's saying. I think there's some people who once we put somebody up they just run right over there. And just start and it's like listening to the strategy behind what people like Tory are doing to be able to grow from zero to 112,000 followers in profits coming into their business in four months or under. So what have you been doing, Tori that you've that you've learned that you've discovered over the past four months? That's really worked for you because just to remind anybody who just came on. Four months ago, you were scrolling through TikTok you were consuming you hating your job. You're sitting there with a four year degree, wondering what's next for you. And now you're on fire, about digital marketing about, you know, affiliate marketing, and you're starting to build your audience in your email list. So what have been some major aha moments or takeaways that have worked? You know, that has worked in your favor.

Tori: Right. So in the beginning whenever you don't know what you're doing, you often go to you know someone else in your niche and kind of look at their content that they are providing and you kind of see like, what's working with them and what's not working, and you can kind of find inspiration from those videos. And that's how you kind of get up and move and and get that so sorry. Oh, my phone just freaked out. Sorry, my phone is ringing out more but you really want to just find inspiration from other content creators within your niche so you can get that first 1000 followers and once you have your first 1000 followers, you can put your link in your bio, but you know once you kind of get going and you kind of understand how TikTok works you can start doing your own thing. You can start making your own like original content. And honestly I feel like that's where that's what people want to see. They want to see original content, and they want to see you being genuine. So if you're upfront with them and being genuine then people like that and are attracted to that from what I've noticed within my own content people really like you just being up and real with them and being super straightforward. And another thing is to reply to comments. So in TikTok, you know, there's a reply feature. So you can reply, a comment, like, make a video of the reply of a comment and just make a video of that. A lot of our content is about just answering questions or comments or something like that. And people just genuinely love that stuff.

Dave: It's interesting because we hear a lot of people who talk about, you know, being themselves and it's kind of like, you know, what does that mean? So a lot of people talk about hey, you know what? Be yourself, you know, I mean, we've been we've been we've been titled this show stop being something that you're not like, what does that mean? Because I'm, I would like to give this more context because we hear this a lot. This is such a big thing. And it's like I feel like the people who really have massive breakthroughs, this tends to be one of their biggest breakthroughs, like, I stopped trying to be something that I'm not like, what what does that specifically like with specific examples? What does that mean to you? Or one example like, what does that actually mean?

Tori: It means just stop caring about what other people think of you. And as soon as you can be yourself. That's, that's where the magic happens is being you and there's only one two, right so you telling your story, the way that you explain content, the way that you think about things, tell your audience and just be you and don't be so uptight. Don't you know, think about you know, not everyone's gonna like me, Stop. Show up, be you. And of course, you're not going to like you, but who cares, right? Who cares? And that's what I'm saying. Like, just be you. And that's seriously like where the magic happens. Don't be like somebody else. Be who? You know, show your personality. People love that.

Dave: So Sherry, Sherry Smith, says but I'm so boring. What would you say to Sherry?

Tori: No, you're not, you're not boring. Hey, I'm an introvert. I did not post any content before starting up my TikTok and stuff. So you could say that I was boring, right? 

Dave: Tori did you ever think that about yourself or think that like before you were getting started? Like I'm I'm like I'm just a regular boring pro who's gonna want to listen to me, right?

Tori: That's exactly what I thought. That's exactly what I thought. But that noise that's just, you know, just don't think about that stuff. It's holding you back. Seriously. It's holding you back from you just blowing up.

Dave: Like I think I think one of the biggest things that we have to remember in this is just it's become such it's becoming come so proven on the internet, if you pay close attention, is that the less perfect people are the more people like really bomb with them in you'll see videos going viral, not because they were perfectly produced but because they're just you know, powerful like moments or situations are things that happen with like a child or with like an animal or with like you and your, you see a couple of you know, older people dancing or something and they're not being perfect, they're not looking perfect. They're, you know, they might even look at the video and say, Oh, I look so bad there, but other people are watching them just living their life authentically in the moment. And when people see another person living their life authentically meaning with like light and without cares, and as if they have not a care in the world. That's so empowering and inspiring because most people, many of you included who are letting us know about your limiting beliefs and we appreciate that because because you as well as billions of other people out there are self conscious and insecure and so am I at times and so when we see somebody living comfortable in their skin, it's it's way more inspiring than a particular how they have their makeup on or if their hair is perfectly done because what we resonate with is that person spirit. And that's way more powerful than anything that can be manufactured or that can be done up right it's like human beings. I believe, in a sense that, you know, that marketing is connecting with people, especially in this sort of solopreneur-like influence or whatever you want to call it economy that we're in right now. It's it's really the most it's the people who let their spirit shine the most are those who really are building followings and making tons of money because people you know, here's what I can say this, I'm trying to also give it in a different angle to for those of you listening whew, it may not have clicked so far yet. But when you're sitting there thinking that you're boring or when you're letting you know you're you're closed off and you're afraid of what people think in your, you know, not being comfortable in your skin, you're tight and you're You're just afraid what you're really doing this year is you're covering your light, you know what I mean? Like pretend you have a flame inside and you're just covering your light, you're not letting people see your light. And what happens is when you let all the barriers in which the barriers are what the fear is the insecurities worried about what people think when we let all that go. It's kind of like letting a wall down to where now all of a sudden people can see right inside our flame, you know, right inside our candle that's burning bright, and their candle connects with our candle like their light sees our light and it has nothing to do with what we're wearing. Has nothing to do with how our hair is done has nothing to do with how much makeup we have on or what outfits we have on or how we're talking even, or even what we're saying sometimes, right? It's about the spirit connecting with the spirit and I don't mean in a religious way. I just mean that there is an energy that is passed between human beings and thankfully, it's able to be passed through digitally. It is able to be passed through digitally because you're still able to activate certain sensors or certain you know the five senses you can activate. sound you can activate, right? And that activates feeling right and it's still enough to activate people's emotions. And anyways you seemed like you were resonating with that. Do you feel like that's a good description?

Tori: One hundred percent, you hit it on the nail Dave that is just Yes, you said it perfectly. 100% Yeah.

Dave: Yeah, it's interesting. So how have you been some of the specific things that maybe you did like for me? I remember combing my hair a certain way. You know what I mean? Because I was a little bit sly, kinda like I felt like I was a little bit scrappy and not really kind of put together when I first started marketing online, kinda like I still am now, but I hide it better. But just not like I see guys with their hair perfect. They always got the perfect part and a nice gentleman's cut and a collared shirt on which I haven't had to call it but I'm talking about a nice fun collared shirt. It's like pressed and shit. And I'm like, How does this man do that? You know, like, how is he always looking so proper and good. And so I remember like trying to comb my hair a certain way and when I first got on you know, and then finally I was just like, This is exhausting, you know, and I told my, my, my real story of who I really was and why I'm doing this and where I came from, and that happened to be my biggest day of sales and everything else and that was sort of like a that was sort of like a shift for me. Was there a shift for you? Or is there something you can remember that happened over the last four months that shifted you from that carrying in being afraid and letting limit and not showing your light to when you you know, fuck it I'm gonna, I just kind of show my light and see what happens.

Tori: Yeah, so it all started with me just kind of testing out content. So I was like, You know what, I'm just gonna show the world a little bit of me, just a little bit of my personality and see how that goes. And I got a really good engagement. And, you know, I got more views and I was like, Okay, this is a good side, you know, people want I'm just being genuine people like, seem genuine people who are just straight up. And so I just started producing more content. You know, you're always like working on your craft. You're always seeing what's working, what's not working. And whenever you see something that's working, then don't stop. You know, Don't stop, keep doing the same things and so that's what I figured out was just like, being me is the biggest thing that made me have success. And having that engagement, so whenever still today, but especially when you're just starting out you really want to comment back with every single person. And if you have emails, if someone emails you, you know, answer those emails, answer all your DMS, you know, just show up for them because people like that one on one conversation. And I get just several thank yous a day just from me commenting back and replying to people answering questions because people love that. They're like, wow, she took the time to talk to me, you know, to answer my question, and they love that and that's how you build trust too. And that's how you kind of build a fanbase as well.

Dave: Sure, sure. It's crazy. It's crazy how you can, you know, actually have fans or whatever, you know, you go from being somebody who's just I don't know watching other people. And thinking they're icons and celebrities online and then you know, suddenly you have people in your DMS and on your comments who are like, wow, this was really helpful. Thank you, you know, this changed my life. I mean, you have some accolades and validation at the beginning and sometimes it even feels like you know who they talk to somebody but like, who are they? Who are they talking to? You know, you know, because, you know, ultimately at the end of the day, I mean, I don't ever feel like I'm doing anything special. You know, I don't. I don't feel like I'm doing anything super special, but it is just, it is special. It is special. Because when you're when you're reaching somebody who's like minded or who's willing to listen, and I think especially because in our lives so often, the folks who are closest to us don't listen as much you know, because the the word like are they hear us and see us so much our friends and family sometimes don't take us that seriously. I've had people who legitimately like I was just like a nephew or just what you know, whatever not really pay me much attention and then come to like a live event and see like 5000 people going fucking bananas, you know what I mean? And rock in a crowd and then all of a sudden, they're, you know, they treat me totally different, you know? Because it's like, oh, wow, you know, wow, this is you know, it's it's just it's fascinating, you know, and I think that feels I think that feels good to us, you know, after I think many of us also grew up just also maybe even being ignored or or or unnoticed a lot. If we grew up in big families or being told to be seen but not heard and things and so you know, when we start to find our voice, maybe we got bullied in school maybe we felt just you know, like, you know, I think I think school also teaches us at least at least the a lot of my school did you mentioned cubicle and I had a flashback to when I was in fifth grade, you know, when I was ADHD if I misbehaved, right, which was really just having high energy and I was curious and bored, right really more than anything. i They put me in this. I had this teacher that put me in this Cubby, which was a cubicle back up to the wall, and you had to crawl up under it and you sat there with your legs dangling now with these walls around and I couldn't see anything out in the classroom. I mean, talk about being fucking silenced. You know what I mean? Talk about being stifled. Talk about somebody putting your life out, man. You know, I mean, that's the type of shit that this bucking society does to us and it is about time to get angry. It's about time to channel all those emotions instead of beating ourselves up. Let's beat up some of these limiting bullshit ass beliefs that we've been raised with to think that our destiny is to sit it up fucking in a cubicle. You know, give me a break. Yeah, I mean, I mean I think about I think about my my, the our ancestors and people who roamed this earth for fucking millions of years who walked in beautiful mountains and trails in, hunted fucking will the beast in I mean went out there and gathered their families in were in tribes and just live in life, man, I mean, out there, enjoying the sunset bathing in the fucking rivers man, you know, and I mean, now all of a sudden, it's like, put me in a school for 12 years. And tell me to just raise my hand if I have something to say. I stand in line. I got so fucking tired of standing in lines. You know what I mean? I mean, I don't want to stand in line anymore. I wanna cut class. I want to leave. I want it right. And so I don't know maybe that's one of the reasons why I dropped out in ninth grade. Maybe that's one of the reasons why I, even with my dad, was grateful enough to have you know, him work construction to help you know, take me under his wing, but eventually I wanted to fly the nest. You don't want to leave the nest. I wanted to go explore. I wanted to see what is out there for us, man. You know?

Tori: Yeah, yeah, that's exactly how I felt. I was like, you know, my parents told me to go to school, get good grades, go to college, and find a good job. And I did all that. And I was bored. And I hated my work. I hated the job. And I was like, why did I do it? Everything I was supposed to do. And now I'm here and this just sucks. You know? This just sucks. I was like, there's more to life than this. I'm not supposed to live my life in a cubicle.

Dave: I want to tell you a funny story real quick. Legendary was growing three years ago to the point where like, I was like, oh shit, you know? Are we gonna start a you know, we can have an office like we had an office here in st P. And and it was big enough that like how was some people and I was like, Well, I mean, I feel like we're at this crossroads to where we're like, either gonna bring everybody into the office, right? Or we're gonna, you know, really commit to staying virtual. And I was like, you know, I had a buddy that is in town who's a good friend and he's got a pretty big company, and they're an SEO company. And he has this beautiful office with all these people that work in the office and, and I was like, yeah, maybe that's maybe maybe that's the right path. You know, maybe I need to grow up mature, have a real company and really get people in the office. So anyways, I finagled a couple people to start coming down move the guy from New York had had a couple of people hired a couple of people locally, some were still virtual, it had a couple of people locally, and started to kind of fill up the office and I gotta be honest, it was the worst. It was the worst thing that ever existed. And the reason why was because it was I. It was because I didn't, I didn't want to micromanage people. I don't want to work with people that want to work. I don't want to have a company where the only way that you're going to work is if I'm standing over your shoulder making sure that you do your work. You know what I mean? Like that those are not the people that I want working with me for me, whatever. I don't, I don't want those. So anyways, I just one day just told everybody to go home. I'm going to stay here in the office with my wife because I like being around my wife, and I like to hang out with her and work and stuff like that. We have separate spaces. And then eventually we moved out of that office into a house that's right around the corner from our other house. And we've got 70 People who work virtually all around the world. And that's just what we do. And we've never deviated from that and will never go back. And that's my office story. You know what I mean? That's my cubicle. That's the closest thing that I got to a cubicle, like an environment. And I was so turret-like, like just it gave me the creepies you know what I mean? It gave me the heebie jeebies to just see people walking in with like their lunch and their briefcase and they put it down and like they pulled up and got ready for like, I don't want him all it's like a fucking pizza mirror. It's like knowing that they just drove in traffic to care and that they were rushing to my God, I'm going to be late right and I got to stop for gas. You know? You know now I'm fumbling around at the gas tank, you know, trying to get gas so I can still, you know, get to the office on time and I'm just like, and I'm and I'm like, I'm looking at these people as they're walking in the door knowing that that's the type of shit that they just did. And I'm like, Oh my God, you know, I just was like this. I started to have feelings like the end of the world. I was like, Oh my God. But then the thing people do all this is the norm. Running out of the house in the morning. Getting dressed doing your makeup, I see a guy shaved in the car. It's insane.

Tori: Yeah, I only did it for a year and a half and that was enough for me. I'm like, No, this is not for me.

Dave: In this last 2020, 2021 It's like everybody's gone home. You know what I mean? Or a lot of people have gone home not everyone. And I'm really thankful for all the folks who can't write like like what we call essential workers, like the people who were down at Walgreens when I wanted to paint you know, Cherry Garcia at night because you know, I wanted to just be a fat slob during a pandemic and you know, they had check me out, you know, I mean, swipe my credit card, or the first or the you know, the police or the fire department. Look, you know, so don't don't cancel me. You know, I was like, I think that people went home and they're like, fuck it. I'm never going back. I'm not going back. I don't care. And now we're seeing it's like it's like there's like all these openings were like the economy is gonna come roaring back. You know, like the regular economy. We know the internet economy is roaring but people were like, Alright, we're good. Like, everybody back to work, everybody get back in your cars. Get back on the interstate. Get back to shaving in the car. Get back to brushing your teeth in the car, get back to a gas stop over. You're driving through Wendy's or McDonald's getting a baked something, piling it down. Half Round the greasy beard. You know, as you're as you're as you're driving, you know, get back to that and everybody's like, Man, I'm good. I don’t want to go back to that. Exactly. So anyways, I've ranted and raved this morning but I mean, golly, jeez. It's like you know, I'm happy for you for your success. I'm happy that you found us. We've connected with you and I'm looking forward to your journey and having you continue to keep us posted. And updated on how things go for you over the next couple of months and let me know if there's anything that I can I can do or we can do to help you out. Help you keep growing Okay, okay,

Tori: Thank you.

Dave: Alright Tori, we'll talk to you later. All right, my friends. You can follow Tori over on TikTok and Instagram at @vlhbiz on TikTok on Instagram. And, you know if that's if, once again if that story doesn't inspire you to you know, do something about you know, your situation, your life, your business, but take that leap of faith and most importantly, you know, if you already have started to remember that the best gift that you can really give your audience is for you to just kind of take a deep breath and not try to be something that you're not just it's not about you anyways, just deliver the information, deliver the value in an authentic way. Stop caring what people think we say this over and over again. And the day that you do that will be the day that you have a big breakthrough, as well. All right. We'll see you guys tomorrow. And gals, and everybody else. Talk to you soon. Love y'all stay Legendary.

Here is the transcription for this episode: 

Matt: What's going on everybody? Oh, let me grab my mic here. Oh there we go. That should be a little bit better. How's everybody doing? Welcome in. It's Wednesday, Wednesday, October 27. And we're totally live. I just got my little text message from Dave. That says his 25 year old CPAs joining us on Wake Up Legendary you can see right there and we're live baby. What we're going to do today is we're going to bring on a young guest who's taken a lot of action and has a full time job and stuff and it's holding down the floor, but it's figuring out the school and digital marketing thing too. And I'm not sure we didn't really shout before him but I think he's also in Phoenix just like me. So it's the valley brothers today.

Taylor: What's going on? Yeah, doing well. How are you doing? 

Matt: I'm good, man. I'm doing really well. So you're up here in Phoenix two, right?

Taylor: Yeah, yeah, I'm in the north part of Phoenix, but yeah, still in the valley. Very nice. My wife used to work up by the 17 and like the one on one up in north Phoenix. Yeah, that's basically right there. 

Matt: Now we're down a little bit closer to downtown but Yeah, same. Same thing. We got nice weather. Now I'm enjoying that. Cool. You're a CPA, right?

Taylor: That's correct. Yeah. I'm a CPA, full time. And then I just do kind of like the affiliate marketing thing is a time thing. 

Matt: Yeah. Nice. That's awesome. How long have you been doing your job as a CPA?

Taylor: Yes, I've been a CPA for three years and been licensed for two of them. So yeah, just kind of, you know, straight out of college. You graduated at 18 and then decided that was where I wanted to go. I'm from Washington State originally so kind of lived there. For the past seven years, my wife and I decided to move down to Phoenix. This summer during that 120 degree week. Yeah. Awesome. So you know, it's the Trial by Fire literally. And yes, then I still work full time, jobs and CPA. And yeah, I just worked fully remote. So like my whole office is kind of like just to my left here, I guess, on the screen. It might be to the right but So yeah, that's really that's the story. 

Matt: That’s crazy. So you, I mean, you've not been around in this online space very long, at least not in our space. Like you found our challenge in late August or early September?

Taylor: Yeah, exactly. So yeah, it was right after you know, we moved in June and basically we got down here and talked about passive streams of income. We've always looked at ways to make money on the side. My wife is kind of in that digital sphere. And so I was like, Well, hey, I saw this thing. I'm gonna give it a shot. And I know nothing about social media, like I'm not a social media guy. I wasn't beforehand. I'm just now starting to figure some stuff out. And like getting on and talking on camera and stuff was like, I'm a CPA, right like, that's way out of my comfort zone. That's right. Yeah. So no, it's been good but yeah, so I found this challenge in like, I think it was like the end of August decided to give it a shot. Go go all in on it. And by Yeah, my first month had a really successful first month for not knowing what it was or anything about it and growing both a tick tock and an Instagram page. I didn't have a TikTok prior to this venture so I only have a business TikTok, which was kind of weird. If I actually went I was like, Oh, this is what this is.

Matt: Right? That's so funny. Yeah. I think that we have a lot of people in our community who are now like, kind of TikTok famous or getting there and like they're just like, Dude, I don't know I'm not a social media. person. I didn't even have a Facebook like, didn't have a Facebook, didn't have an Instagram like, like Dude, I don't know I deleted all the apps. I downloaded this to start posting videos. So that's where I find that's actually a little bit rare. I would say to start generating so much lead flow and traffic and sales so fast, which is cool, but I also just want to give a disclaimer to everybody and just let you know, like, you know, his he got off to a fast hot start and it's growing really quick, which is awesome. And I think I always give disclaimers but I also, you know, just tell people like hey, the internet's kind of on fire right now like tick tock and Instagram and these social media platforms are absolutely flaming on fire right now. And it's a better time to get started and get going than ever has existed. Before you found us. You tried other stuff or no?

Taylor: Yeah, well, yeah. Yeah. So let's see about a year prior. So you know, summer of 2020 when we were on the lockdown phase, I started dabbling in like some Amazon FBA stuff that was kind of my first gig into the online realm. It didn't pan out for me, it was a little bit too time inclusive. Again, full time job, CPA, you know, my average is somewhere between eight to 13 hours for my job, so it just kind of was a little bit too much for me to juggle personally. So it kind of took a look at that. Obviously, I looked at drop shipping and was like that's kind of the same thing. I don't want to deal with that. And then kind of put a pause on it. We kind of went into research phase you know, we were in the process of getting ready to move my wife and I when I say we are in the process of getting ready to move and then buying a house and we're just like, you know, let's let's put a pause on it, at least for the time being and so yeah, FBA was my first introduction into the Hey, you can make money outside of this space. And then affiliate marketing that that niche that kind of filled the gap for me that was a lower time of entry for me to actually put in time but then also the same ability to get creative side of my brain and generate relationships but also use like the extra hour that I would spend either scrolling or like watching a Netflix show. Or something like that. I just turned it into something that was monetized so it's kind of fun. So yeah, so far. 

Matt: So man, there's a big takeaway there. I just I feel like I wish people would grasp that because I do. You've sort of developed your hobby. A little bit is like, how do I make more money? And that sounds weird, I think but like, I've been thinking back I had this thought yesterday, which is interesting. I was thinking through how I spend my time throughout the last like 12 years and I thought 20 So the times when I've been generating the least amount of money has been the times where I've been watching the most sports, the most television specifically like sporting events like random them, like baseball playoff games like the NLCS or something's like, I don't really care about baseball, but here I am, like drinking a couple beers out at a bar with with a buddy or something. Or watching baseball. It's like what the hell am I doing? You know, like, I don't care about this. I do like sports for this sports aspect. I just it was weird and I thought like you know, all these times that I'm watching the NBA Finals are watching and I don't watch a lot of sports. I just kind of watch the big events, right? Like I always watch a suit or watch some of the NBA finals or whatever. But I just thought back it was like you know, I've got buddies who they'll play, they'll, they'll eat weed edible and hop on the Xbox for four or five hours a night. And that's their hobby, and there's no money generation happening from that. And that's been the case at every stage of my life. That was the case in college, where I was working side jobs like trying to figure out digital skills and like trying to figure out how to make more money. My buddies are playing NBA 2k12 or 10 or whatever. And it's been the same throughout all that and I started to develop just My habit is how do I make more money thatmMy habit is how do I generate more cash? Because I think if you really put your head down to it and really start going, there's a myriad of ways to do that. And then the second piece is it sounds like you have a similar sort of thing, right? That's what I'm gleaning. And then the second thing that I thought was interesting is you know you maybe you started out with Amazon FBA and I think a lot of people have this interest in selling something physical that feels cool to them to sell or whatever. And I think sometimes like you've taken this route, and I think I've seen others do it. as well. Okay, AJ in our community became a I don't know maybe mid five figure maybe six figure I haven't followed up with him but marketer in the affiliate marketing space and then started selling his product called cocktail cards, and sells those on Amazon sold out he's generated a lot of money through that but that says more passion project that he just thinks is cool and fun and loves doing it and gets a high off of it. But he started out in the affiliate space selling digital courses online that helped generate cash flow to help start that Amazon business. And I don't think all Amazon businesses are bad or I don't think FBA is necessarily bad. But I do think given the amount of input both money and time and energy and risk, you got way more of all of those in the FBA space, and profit margins are lower. And in additional space where you're selling digital courses, digital products, way higher margins and the ability to generate a lot of free traffic, which is way lower risk. You can actually run paid ads, if you know what you're doing or you have good education or whatever, but for the most part. Yeah, I think those two things are true. And then look, I feel like for somebody to be 25 Man, I feel super young at 31. But to be 25 is like you know, it's nice because in the grand scheme you're just such an infant, you're so young that like you can do this for 10 years, generate whatever six figures or a million dollars or something if you really went for it, and then and then start a different business if you want it. You know what I'm saying? Yeah, it's just crazy. But it's just so interesting anyway. I went on a rant there, but what came up for you is that of saying that?

Taylor: No, yeah, I think this is like it's really good that you kind of touched on it right? It's like, before we kind of started the FBA thing. My wife and I obviously were like, doing a lot of research and we were trying to figure out ways to change our mindset because you know, both of us had full time jobs. She comes from a family of entrepreneurs. I don't and so we had this mindset change when I think it was I can't remember what exactly it was that said it but someone had told us once that basically you have to change from being a consumer to a supplier. And the minute that change happened in our head, it was like, that's why, you know, whether we're consuming social media or whether we're consuming like goods in the marketplace, whatever it is, right. The supplier side of things is the monetization side. And so then we started looking at all these different ways to do it. And then obviously, we read Rich Dad, Poor Dad in the spring, and we were all gung ho ready to rock and it was just like, Alright, how do we, how do we do it? And so basically, we sat down and wrote these goals: one year five, one year, three or five years and then reverse engineered our mindset to say, Okay, how are we going to get there? How do we fund this project? And that's when we found out honestly when I found legendary, was I was like, hey, this kind of fits that time piece where I can't really wait for my full time job just to pursue something that I don't even know anything about. Some do and their way they've got, you know, way more risk and risk Association than idea that's not my gig, but for us, it was like, hey, this fits that mold. Let's try and see how it works. And I remember, I'm getting through the program and my wife being like, you know, so what do you think and I was like, I think I'm gonna start TikTok account and she didn't need to so bad and it's been awesome since you know, and I think the community piece of of that even you know, whether it's on tick tock or Instagram or on the legendary page, I've grown to meet so many people where you know, we can kind of bounce ideas off each other and have that accountability, and push each other to just be like, hey, you know, here's this super cool sound. Here's this cool idea I had or here's what's been working for me and differentiate yourself, right? Like that's kind of a goal in the marketplace. So yeah, that's really what came up through that whole conversation.

Matt: Also man, really cool that you guys are kind of both in on that, on that transformation in that journey. And figuring that out. It's funny because, you know, you guys are sort of doing that figuring it out. Together kind of thing. For us, for me and my wife, Catherine, it was not really the same. It was I was discovering all of this and making these breakthroughs and she's like, I am never doing that. This is not my thing. I work inside the system. Not outside the system. And I was like, Cool, no problem. Turns out like, I guess eight years later or something. She started her own therapy practice because of all of her therapy. stuff was just like bad, bad management. super stressful getting shit about you know, taking paid time off. She's just like, are you serious? Like I earned paid time off. Come on. Couldn't take some holidays off, you know, the occasional weekend. It's like this is dumb. So here she is, right sounds her own practice and she's smoking it. She's killing it. But it's really transformational. It's very stressful, like starting a new business. But when the yeah when that flips from being a consumer to being a producer, being a supplier, right, putting things into the marketplace, I always tell people I would give this one bit of advice to people with when I would say, here's how you should start your day and I've said this for a lot of years, is the first thing you should do is not open your email. You shouldn't open social media right away in the morning. Just immediately the first thing you should do. Well, maybe you do have to open social media if you're a producer of content. But the first thing you should do is try to produce a piece of content that sets the tone for your day of you being a supplier. I'm using your word, they're not mine. Producer or business owner or something. But the same thing, right? Same thing is like setting the tone right? Don't don't wake up and let someone else dictate how you're going to spend your money or how you're going to feel right or any of those things like screw that doesn't matter. You wake up in the morning and do whatever routine you need to do to kind of get ready. The first action you should do shouldn't be consuming anything that's going to affect you or change your mindset or whatever. You should just produce and get in the habit of a I'm a producer now. I supply things I tell people what their agenda is not the other way around. It's a really powerful shift, man. I like that.

Taylor: That's really good. Yeah, you know, it starts for me. It's a morning routine right of like, every morning I get up and set my mindset in a certain way. And I have to do that because I have a full time job. So like, realistically I'm either producing content in the morning or late in the evenings, right? And so that's that exact mindset of wake up, set the mind, get it right and then know what you have ahead of yourself because if you walk into the day I'm planned. The day is gonna command you really fast and really hard and relentlessly. It's really what I experienced. But when I have a plan and have a set goal and know what's gonna happen, it's all on me to basically determine how effective I'm going to be when those things come up. That's right, so yeah, I love that. That's really good.

Matt: What's uh, what time do you get up in the morning?

Taylor: I usually get up so it kind of it kind of ebbs and flows, but typically I'm up by six in the morning, and then kind of do my thing throughout the morning start work around 7:30 It's a little bit different right now, just because of the season that I'm in with my full time jobs a little bit busier. But yeah, so some of those things kind of ebb and flow but usually by six I've gone through spells where I've been up way earlier and then way later and I just find that's like my middle ground.

Matt: Yeah, for sure. I again, like I'm not that much older than you or anything like that, but the difference in energy for me from 25 to 30 was massive. I used to be able to in a pinch if I needed to. A couple nights of four hours asleep, couple nights to six hours of sleep. Now it's like tears, if I wake up after six hours of sleep. It looks like I mean, it looks like I was just blackout drunk last night, even though I went to bed at night. It's just like, it looks like I was just hit by a train. And people are like, Dude, are you okay? I'm just like, I didn't get eight hours. I just can't do it. But I think I was still you know, people, anybody who's in their 20’s and what if you've got the energy, like generally, most bodies do. It's just, it's just an age thing. I think I mean, some older people have the energy to but the body just naturally is producing a lot of energy and it's ready to go and it's ready to work and yeah, it's cool to see that happening. It's cool to see people go into work like that because they are going to work like you are and hustle and grind and figuring things out because go a long time ahead but you've also got a lot of creative energy and creative power. That's really cool.

Taylor: Thanks, man. I appreciate it.

Matt: What's been the hardest challenge in the TikTok/Instagram? Then it is kind of easy to figure out meaning like the technical parts, or has that been harder has it hasn't been actually stepping out and creating content. What's been the toughest part?

Taylor: Yeah, the toughest part for me wasn't necessarily the usage of because when I first started I spent like two days researching how to post when the first one were to post that kind of thing. So like the usage of those social medias was not really my struggle point. My struggle point actually comes down to the creation of content. And so I want to find content that someone finds valuable and someone is able to look at things. This is my goal with my target audience and it's either Hey, I trust this guy. I want to see what he's got more for sparking a question of saying, what's this guy talking about? Those are kind of my two kickers and so when I make content I have to kind of delineate a plan with my content calendar to say, okay, hey, how do I get someone to think about this question, and maybe it's not in the first video they see, maybe it's the second or third or fourth and so that's actually my biggest struggle point is coming up with fresh ideas that I'm not, you know, copying and then kind of changing a little bit from somebody else's stuff but trying to be original differentiate myself. That was probably the part that I struggled with the most. Just because I was brand new into the sphere like I didn't post I posted you know, pictures on Instagram with my wife when we vacation and stuff but like I didn't do like a reel or a TikTok. I didn't obviously didn't do TikTok videos. And so, like there's a struggle point with coming up with fresh ideas and thinking like a creator and thinking like, Hey, I've got this super cool idea. I'm just gonna do it. And finding out what people find valuable, you know, like, one person can have one question, but that one question can go amongst 100 people, you know, so that was kind of the point that I had to get to probably in my first few weeks was like, okay, hey, this isn't just something I need to produce. Like, I'm actually trying to help somebody answer a question they've been thinking but they may or may not know that they're thinking that question yet. So as far as the usage of social media, I think I'm still learning it. I mean, I'm not a professional by any means. My Accounts are huge. But yeah, I think as far as the biggest struggle points, definitely on that content side is like, Hey, I've got a sound or I've got an idea. How do I actually implement this idea? Without dislike either talking to a camera or like having some fun elements to it? So yeah, for sure.

Matt: I think. I think that you know, 95% of content, or for, I think three out of four pieces of content need to be just hyper hyper originals that are fun, exciting, or just kind of upbeat and positive and teach something or or share some part of your journey or something. And I think you'd sprinkle in and mix in different pieces of content. For instance, this guy and he recently I did this funny video where it's like $18 An hour working for Apple and he had an apple on his finger. And, and he is just kind of funny the way that he's his personality style and stuff, but a lot of people have been that video but he decided to put a little spin on it had 10 million views and and like, and then outside of that most of these other contests are super unique, but those little bite size kind of types of videos can help just be a catalyst of growth. I think he went from like, anywhere from somewhere around less than 100,000 to maybe. I think now he's, what is he? He's like, see if I can see this. I think he's somewhere in the range of like, 400,000 followers. Yeah, a little over. 400,000 and that's been in about two weeks. I don't know if he's at five figures but yeah, he used that one kind of use that one style of video and was like, hey, wow, I've seen people get a lot of use from this. So he put a kind of funny spin on it. It's a little personality that he has. And then and then the rest of the videos is stuff he'll go live, which is where he does most of his selling or talking about products. Like that's really where he uses that as sort of a little webinar. And I think that that's a real contrast to that. Have you ever gone live?

Taylor: Yeah, yeah, our lives are incredible. The way to engage with your audience like directly First off, but like there's a lot of growth that happens in life. You know, someone legitimately can ask you a question and you can go through or you can do what I've done in the past is do a live where I'm walking through you know, concept of affiliate marketing, building a funnel or like these are the funnels, like programs that I've seen in use and how to use them how to sign up, you know, like walking down industry. Like my wife always likes, I do like beauty products. For one do alcohol for one do like all these different industries need to literally stick them in their lives? And there's a lot of people that do these things. So I think I have an incredible strategy if you use them consistently, especially they're, they're great for growth. 

Matt: Yeah, agreed and a lot of people I think a lot of people on, for instance, like I know, like Calvin Hill goes live a lot on TikTok, and I've seen his thing, but yesterday at 45,000 People viewed it live. Not everybody was concurrent. It was usually about 500 people at a time. But over the course of a couple hours and he's just talking about everything, he'll talk crypto, he'll talk, digital marketing, talk, all this stuff. He does this interesting thing where he ties in his interest with crypto with digital marketing and affiliate. So he's like talking through crypto, he's talking through how, you know, we're about to go through a bear market on stocks and crypto and all this stuff and, and he goes, you know, like, You got to have cash sitting around if you want to take advantage of a bear market. And he's like, You need to find a site. I mean, unless you got a bunch of cash laying around. You got a lot of cash laying around. And I spent all my money. I spent my Yeah, I spent my government checks already. So we're gonna have to figure it out. Right. So you need to figure out real skills you need to learn to do digital marketing. And so he kind of explains right and then goes and then he just below the phone, like he generates a ton of sales through his lives because people can feel sort of the real energy the real raw in person. It's different from just a pre-recorded video. It's different. It's a different field. People are, you know, really inclined to follow you into maybe comments or something or like your videos than they see in this live element. And you're like, dang, like, okay, he's a real dude. And he's bringing real energy here like this is different. I don't think I've seen this before. It's really powerful.

Taylor: Yeah, no, that's, that's good. I get that actually, what you just said, I get that a lot. Is this guy a real person? And that I think goes, you know, some might think Well, obviously, but others you know, there's people out there very skeptical about, you know, the online realm and rightfully so there's a lot of reasons to be but there are real people out there have real experiences really trying to help you. 

Matt: That’s awesome. So he's been a catalyst for real online sales, like live webinars. When I started in 2010 was a thing you would get on GoToWebinar you would sign in to the webinar and like, I don't know, like, shouldn't my hands like, oh my gosh, this guy's actually alive, real human being like, because I was only subscribing to people email lists, and I would see them on video here there but then, like they go live and it's just a dude sitting in his home. Office and Gilbert or Chandler? Whatever the first webinar was, I was like, holy smokes, like this guy's real. And even now today, it's the same thing that just breaks through this sort of fake. I'm unsure if you always wonder what the heck is Taylor doing? Like what's he really like? Right? So he's probably good at setting up and he's creating these videos, but then like, the video goes off and like, is this dude actually homeless? Is he a loser? Is he like, is he like a cool dude, I'd hang out with like, what's he really like? And so then you remove all of that production value, and it's just you're just sitting there chillin and people are like, interesting who's this cat like, what's going on here? And I just think people's intrigued level for lives is also just getting started like I witness you know on on any given day if you scroll through just lives on TikTok I mean, you have such a wide variety of human beings talking about everything under the sun, you could imagine I mean, people going live with yoga class people going live talk about crypto people don't

i want to talk about everything, politics, debating politics. Sports. I saw a TikTok channel, the only reason it exists is to go live and stream episodes of SpongeBob SquarePants. And there were like 18,000 Viewers, who were just sitting there commenting about the SpongeBob SquarePants episode on tick tock because they wanted to watch it all together and they thought it was hilarious. Like, there's, there's if you don't think there's an audience for you, you're crazy. There's an audience for everything. There's billions of people out there who would and would be happy to listen to you and your story and your journey. 

Taylor: Yeah, it's crazy. That's a really good point. I think that, you know, a lot of people ask me, you know, Hey, what should I sell? That's a big question like, What should I be, what am I even an affiliate for? And the biggest question is like, what are you interested in because there's a market at every level for every type of product, basically, that you can imagine. Not every one. Like, I was talking to my brother in law, and he's super into watches, and he was like, Is this a thing? And I was like, I don't know. Let's find out. You know, so I Google. And I was like, Yeah, apparently for like 40 companies. It's like a watch affiliate program. And it's crazy because there is someone out there who has the same interest as you whether it is something as simple as you know, SpongeBob SquarePants, where you're just live streaming an episode for somebody, or it's something as intense as like, like gaming. Or luxury vehicles or luxury products. There's a market at every level. And you just have to find that market and be able to speak to them, right and know how to market to that. That level of person.

Matt: Totally 100% could not have said better. That's exactly right. And figuring out how to market to those people figuring out how to how to, you don't really have to figure out how to find those people. I mean, tick tock does a good enough job and people do a good enough job curating what they like and swipe and all that stuff. I mean, it happens pretty quick. Yeah. Yes. So show as your daily routine as you're looking forward, down, down, sort of go down the pipe, I guess I would say what do you see as sort of your next steps are you are your next steps to keep doing what's working, and sort of build that out even more? I mean, you've got some high ticket stuff coming in. You've got good commissions and lead flow and everything like that. What do you see as sort of your next step in your journey and what's the next few months going to look like a quarter four?

Taylor: Yeah, so I think, yeah, it's a great question. So I mean, obviously still, it's a part time thing for me. So it's taking what's currently working in the business and then growing it. So what I've really tried to do over the last couple of weeks is really master you know, one skill, one, one product, one delivery method, and then take that after I've mastered it, move it to another product, but still continue with the same product line. So my goal over you know, the next basically two months of doing this is to have both feet in the water, be all in with it, but be expanding my horizons. And so my wife has helped us. I say this because she's totally in the space and like, we were talking about the concept of doing like a blog and a YouTube channel. And that kind of thing kind of walked me through more of the technical aspects. And she was like, okay, perfect blog, and I was like, I don't know how to make a blog. Like I barely know how to write a tech talk. And so I ‘m kind of going through this, this juggle right now. And so that's really what's going forward. It's expanding the brand and actually making it a business I think. Because right now, you know, the whole the brand my model is based on, you know, the other products, the digital space, the creator space, but I think that there's a ton of value that I've learned even from going through the Legendary course that was growing my own business and actually making this and a brand and something that is recognizable. And so it's kind of cool for me to see like, you know, three months ago when I started this thing, I was like, again, it sounds cool. I have no clue what to do. And then now looking forward, it's a very tangible thing for me to move into more of like that blog, YouTube space and say like, Okay, how do I start actually making this a little bit more of a breath thing and growing what my horizons are, and teaching on multiple facets or just in one niche, and then kind of just going down that, that path of expanding the business that's really where I'm at, and trying to just provide value for people in different ways on different platforms so that, you know, people can can hopefully get something valuable out of, you know, following me. You know, if I can help one person, that's really the goal with me, it's like if I can answer one question for one person, that's where my target is. For everything I do really. 

Matt: Yep, totally. I think that that, to me, seems like the right approach. I feel like turning it into real business is a good next sort of forward step. Meaning let's get a blog. Let's also go omnipresent with all of our content, YouTube shorts. Right? Instagram reels, reposting all of our stuff. He is already sort of omnipresent but becoming a little bit more aggressive on those and also building out a YouTube channel where maybe you can get some ad revenue going there and diversify that income across multiple different places, right. But also, here's the thing I always come back to with people. As the business grows itself. I always tell people, the biggest mistake I see people make is to stop doing what's working. Right. So as you add the layers and things on top of what you're doing, which you should do, they should be added layers, right? So as you're starting and you're getting going that cash flow can help fund everything else, right. You can help fund somebody to outsource. Hey, you find somebody on Upwork and you say I do, I'm going to buy this domain in my GoDaddy, I'm going to give you access to my GoDaddy, I need you to go and create an entire WordPress blog. Here's my brand. Here's my stuff. Here's everything. And then I need you to create a 30 minute video that shows me how this whole thing works. Can you do that? Right? Because you didn't quit your original thing. You've been making some high ticket sales, you know can take maybe 500 bucks or 250 bucks and having some college can set that all up for you while you're making money at your full time job and continuing on. What you're doing now and you're in your content creation on TikTok and stuff like that. I always just tell people don't stop what's working what's look around. Take a look at any revenue you brought in and say what brought this in? Okay? It was because I did this. Let's keep doing that. Let's keep bringing in revenue. And then that way as you expand, you're never sort of strapped on cash in the business. Right? You've still got your jobs and you guys are still cranking so that's all great. But yeah, that's my biggest encouragement. What I usually tell people and then I think you've just done and you've got such a good road ahead. I'm so excited for you. I'd love to have you back on the show. We sometimes ask people to come back in a couple months so probably hit you up maybe via email we've got a month or so waiting list. But we'd love to have you back on and check in and see how things are going.

Taylor: Yeah, absolutely. I mean, yeah. This was a blast, man. Nice to meet you. Yeah,

It's awesome. If you need anything in the meantime, let me know. I literally my job is just to help people and help them figure it out. So keep rockin and if you need anything, just hit me up.

Matt: Yeah, sounds good. 

Taylor: Thanks so much. Thanks for having me. Have a great rest of your Wednesday.

Matt: Thanks. Alright guys, hey, make sure to go give him a follow. I've had his tick tock up but Instagram is also right here. And just bounce over to both apps. Give him a follow on both those places. Content and yeah, maybe Melissa says maybe it will have that blog done by the next time. We'll see. But yeah, we'll have him back on and see what he's up to see what's new. See what's happening. And yeah, you guys have a good rest of your Wednesday. We'll be back here tomorrow. I believe Dave will be back here tomorrow and Friday.

 

Below is the transcription for this episode

Dave: What’s going on my friends, this is Dave sharp Welcome to Wake Up Legendary. And today we have an affiliate marketer inside of our community who is going to reveal the plan that earned him his first high ticket Commission, as well as my friends, I'm sure other nuggets, right, call us McDonald's because we serve up a lot of nuggets. Alex, welcome to the show. Brother, what's going on?

Alex: Alright, I can hardly hear anything right now.

Dave: Can you hear me brother? I can see you. 

Alex: Can you hear me? Yes I can. All right, you can hear me but I can't hear you. Of course we love technical difficulties. 

Matt: Hey Alex, get rid of that, get rid of the air pods. Ditch the air pods.

Yeah, ditch the air pods and turn the air pods off. That's better. Now, let's try this and it's just working better now. 

Better now thank you but can hardly hear you, Dave. Yeah, ditch the AirPods brother, turn the turn the volume up on your computer something

weird right now it's like having you in a very like, like very deep tone, might be my phone.

Dave: It is your phone, turn your Wifi off. Turn your Wifi off. 

Matt: Alex just leave and come back.

Dave: Leave. Get out of here. Come back and come back. Yeah. All right, listen my friends, what can we say here? You know what I mean, it's like, it's so beautiful I think to see the behind the scenes, just the, you know, the mess ups, the screw ups, you know.

Alex: I'm back. 

Dave: My man, overcoming challenges overcoming challenges Monday morning baby at all times.

Alex: It’s working now.

Dave: You've got a little delay on your end. So we were perfect without the air pods, but then you went and put the airpods back so I would take the air pods off. Is there any reason why you need to use the air pods? Can you turn the volume up on your computer? Sounds perfectly good, man. You reminded me of an old, an old Boomer who, you know like how, when you see like somebody who's, and I'm not trying to make fun of y'all boomers, but come on, like own y'all shit right some but their phone starts going off right like my dad or something but the phone starts going off in the pocket. And you know, man, that little just a little button you can just hit the little button on the side and the phone. What they do, what they do, right, what they do is all of a sudden be in like the middle of a meeting or the middle of a room or the DMV or something and the phone starts ringing up. Gotta walk outside with it. So anyways, well listen man, you're a young stunner How old are you?

Alex: 29 actually.

Dave: Okay not that young man, you are about to hit your 30’s But you are trying to do something right now right? What led you to Legendary, what led you to, you know, affiliate marketing?

Alex: So I've been in the affiliate marketing space for a couple of years now, I'm doing exactly what you had mentioned, which was doing YouTube University, and not getting anywhere. But learning kind of like what affiliate marketing is in a general sense. I tried it and failed, but it didn't, I didn't really get back into it until like my full time job, which I just came from I was interviewing somebody to be my assistant. And literally,

Dave: What do you mean, literally just this morning? 

Alex: Yes, just this morning.  And it was, it was the point where I kind of lost control at that job because I am part of the executive team. However, it was, to the point where it was just like, one aspect of my job title itself was like taken away without me saying so. So I just want to ask something with more control over, being able to say yes or no, and, like, nobody is saying or giving me dictation to do. So, that's why I came back into it and started again searching online kinda like with affiliate marketing because I like the business model itself, and then I came across legendary and I said okay let's see what happens and learn the skills and we're here now.

Dave: Alright so nice so you so when was that?

Alex: So that was about a little under two months ago.

Dave: Okay, so you you were just to be clear, you were doing affiliate marketing before two months ago or you, or you had just started two months ago,

Alex: I just started going all in two months ago.

Dave: Okay so before that, just dabbling dipping the old toe,

Alex: Just getting it just getting it with the toe nail, the edge of the toenail.

Dave: And you are killing me this morning, you killing me on the weekend vibes trying to get back into the week right and just, all this comedy. What do you got, oh ambulance. Man wait they're coming to take us away because they know we are we are out there, man, we are our body in these nuggets this morning to we're about to body these nuggets we're about to blow so they're getting, they're getting the 911 team around to pick up all the all the debris. So, I'm so, so two months ago, right after dipping the toenail, right, not even the whole toe, just the toenail. Right. And how long did you dip the toenail for, oh, oh man, oh, it's ours some, some weeks some, some years, months, or years?

Alex: Some years.

Dave: That toenail was soaking wet. That body was so dry, wasn't it? The toenail was soaking wet that the body was so dry. 

Alex: Oh my goodness, you could have put me in a rain shower.

Dave: So, what, what, like, what, what did that couple a year, what does that look like I mean what I just I'm trying to obviously relay, to those who are listening, because now, over the last two months, you're all in, and I would assume you wish that you went all in sooner now you didn't find you, You didn't find us right that's right? What was that coup[le of years like? Was it that you were jumping from thing to thingor you were too busy with life?

Alex: It looked like a bunch of excuses but it was more so me trying different things and not being committed to it. I tried personal training and was able to build an online training business. I tried dropshipping but it took forever and a day to get the product to the customers. There was nothing that was able to structure it, it was me dealing with the same type of weight but no structure.

Dave: Do you think the security of having income coming in kept you from going all in? If you still have that job what changed two months ago? I feel like with a lot of people who come in and start an online business they have a job so there’s really no pressure. 

Alex: I would say what happened to me in a great flex because I remember watching the first video thinking I need to be alone and be somewhere alone. Literally, I just sat there watching, sweat dripping down my body,

But what I just needed, I needed something to have that I can give to my little sister. I was thinking about my little sister at the time, right, she's in college right now. I went to college as well. But understanding and graduate understanding from college and where she's at. I'm thinking, what can I give to her? That's going to be more valuable than then what college was to me, and that's the headspace where I was when I, when I came across the video watching it and like understanding like okay, this is this this is what I've been looking for.

Dave: What is, what did I, what do you remember that I said in either the initial kind of sales video that sold the challenge or in the initial videos in the challenge that was an aha moment for you.

Alex: It was reassuring that I was able to do this on a two hour a day basis. It was the reassurance like there's there's other people out here that are just like me, who are able to do this on a part time basis because when I first started, I started to be a second income like a part time, but then I just followed the steps it became a little bit more than that. Yeah, that.

Dave: So now that you've, you've been doing this for two months, we'll put up your TikTok banner you've, you've gone through some training, you've got trained up a little bit. You started to market and you decided you wanted to be an affiliate to basically do affiliate marketing to make money online, right. And so you've got basically TikTok and Instagram that's rocking and rolling now for you. What, give us some tips on what you've done that's been helpful as a matter of fact I checked out your TikTok, just before we went live, and it looked like you were live on TikTok.

Alex: I am live right now on TikTok. 

Dave: What's going on everybody? Yeah, so. So what has been what has been helpful, what has been, you know, what have you discovered, that's been that you've said, Okay, this works I'm gonna do more of this?

Alex: It's this framework, I'm pretty sure you're very familiar with Russell Brunson and never heard of it. You never heard. Never heard a rustle. It's exactly what you wow okay

bro, I'm just joking, of course I have about a minute. Right, of course. The framework hook story offers. I read excellent secrets like years ago as well when I first learned about affiliate marketing. And everything that you were saying, everything that I read came kind of like a full circle. So then, like, like, kind of like the strategy what I do behind it, what really works, it's finding the things the hooks, the the the things that people are able to relate to, to say first and foremost, and then have the story the actual value within what I'm able to provide, whether it be somebody learning to try to learn how to grow their tic tock page, whether it be them trying to learn a little bit more about online side hustles. That's what the story's about, and then the offer is just simply just saying hey, come follow me on, come join me on my journey join your startup yours and that's the type of offer. That's what really works for me because at the end of the day I'm still offering, and giving out that valuable information that people are coming and people are searching for. 

Dave: Love it. So let's break that down in your kind of interpretation because I want this to be valuable for everybody who's listening and I think Russell's content in his training is, is, is, is good I mean it's great like he's a he's a, he's a super smart marketer, longtime friend of mine, and then their software. So let's talk about the hook first and then we'll talk about the story. I just want to get your perspective of it because you're somebody who is that, that clicked for you. So, so let's, let's try to interpret that and translate that for everybody listening, so they can take a few nuggets away and maybe implement this into their content. So, hook, define hook give us some examples of hooks in let's make it so simple that anybody can understand it if they were tuning in, into this for the first time today. Let's see if its hook story offers that kind of the framework of how you're creating your TikTok then talk about in describing give us some examples of the hook first.

Alex: So in the first three seconds, right, in the first sentence of whatever I'm talking about. I am literally saying like, if this is you x y z. This is why you should listen to this type of situation. Right, so it just immediately grabs now because the attention span of people up on TikTok or just people in general, it's that of a goldfish is less than a goldfish now. And so, it's more of getting straight to the point of why this video is important. And that's the hook itself is literally to grab people's attention. Like, for one of my series that I have up there is called. If I were to have $0 Where would I start, right, because that was this headspace that I was at one point of time like if I didn't have anything to do. So then there that is, itself,

Dave: Like to start an online business with zero dollars. And I wanted to start an online business, here's what I do. Great, great example. And just so everybody understands I mean I think it's pretty obvious but the hook is is really kind of like the hook in the lip right, how do you how do you get the hook, it's kind of like fishing man like I have this thing, this, this kind of framework called the fishing formula, and it's, it's, it's a little bit more in depth than hook story offer I teach it in the blueprints, but the, the, but the fit, you know, marketing is a lot like fishing man, you know, you have to understand who your species that you're going to target is like are you going to target, like, like bass in a pond, you need a specific kind of Bay, if you bring in, shrimp, they may not bite that man because they're not used to eating that bait, you know, it's kind of like we're over in the Asian Pacific, they may eat, you know, raw octopus where if somebody said a raw octopus in front of you or me, we might throw up, you know, like it's just not it. You know what I mean it's just not it's just not what we're used to eating so. So yeah, you got to know your species you got to know where they're at, you know, like where do they like, if I want bass, like if I say okay I feel like bass tonight, you know, or I want to I want to sell bass because it's one of the most lucrative fish that I can sell so I'm going to go catch them and sell them at a market like I need to first identify that species and I need to identify the ponds or the bodies of water that they're in. Then I need to identify the bait right so I can get them to bite and get that hook and so. So the hook is is really how do I get them to buy, how do I get them to stop scrolling in, in, you gave some great examples, you know, calling right out in the first three seconds, and telling them exactly what the video is, who it's for, what it will do for you. No. I saw a great video about from one of our, our, our affiliates, Ian, who did who talked about here's how to make $18 An hour working for apple from home, and he started out with a with an apple, he could have been a little hole in it and stuck his finger up, so he had an apple on his finger, and as he was saying here's how to make $18 an hour from Apple from home, he had the apple on his finger and then he threw it off his finger like into the back of the room. Yeah, so not only did he give a verbal hook, but he also gave a visual hook. Right. He gave a visual hook. You'll see a lot of people who, who give who use money as visual hooks, you'll see I can say, hey here's, you know, let me, let me if I was talking to people about flipping watches, right, I could say, Here's how to afford $100,000 Platinum Rolex, right, in this video for the next 30 seconds I'm going to show you how you can start selling watches to eventually either own the watch that you want your dream watch, or to make money from home selling watches right and so what am I doing, not only, and that was a long hook, but my point is, is I'm also using the visual cue of holding something up, Right or doing something that's both. Um obviously verbally, engaging them you've covered that. But if I can also visually engage them with something, if people are doing this all over TikTok, for example, like you see this all the time, people are giving visual cues. Those were two examples so let's move on to the story because we covered the hooks. Anything else to add to the hooks that you would say, on the story so hook. Now that I've got them, stop scrolling. Okay, Alex. Yep, story, if, TikTok to me in defining give me some examples of story because immediately. I'll tell you what I think if I was brand new, I would think, okay, so the story I mean I have to tell a story every time, it’s necessarily, all right, that's the main story.

Dave: Give us some examples.

Alex: So a story, I would say the story how I do it is the actual value of the video, why they are continuing to watch in the first place. And what I like to have in my value, it's either maybe a story because like early on in my page I was literally telling people to stop the story of why I started. But, in the story now what it's become. I like to make sure that there are actual actionable steps to whatever I'm saying, so that if somebody watches just one video they can literally watch it, take action, and then continue to see what I was talking about in that video I've noticed like within the space. It's not necessarily there. So I saw an open opportunity for me to be able to offer a different kind of value to that market and the market is asking us to give them actionable steps. So for example, let's say, content creation. So

Dave: Kind of like what we're doing right now.

Alex: Yeah, that's where I'm live right now so I can actually give a value to people like, like if people always ask me all the time now like, What is affiliate marketing or anything but what's the behind the scenes of it, this is the behind the scenes of it having conversations with other people.

Dave: Basically training. Training yeah I mean, listen, let's, if you are a trainer, and you wanted to sell personal training sessions, probably the big missing piece when you had initially tried to start that on the internet was most personal trainers would just think, okay, I want to start selling personal training sessions, via zoom or virtual training sessions or or meal plans that I can make for people and sell them, you know, just email them to them. But what they do is they go on to Facebook, usually, and they say, meal plans for sale, right, or they sell, they say, personal training sessions via zoom for sale right in, and then they sell none or the story might be if we were doing a TikTok, like this. Now that you know what you know now, if you wanted to sell personal training sessions, you might say, at the beginning to TikTok remember hooks. Here's three exercises you can do to get guns if you hold up that big, big ass gun that you got right there that I see. Right. Right. In five minutes a day. And then what do you do? You transition right into showing them the exercise. Right, so the story doesn't always have to be a talking story you're training them on something that makes them feel like, Ooh, that was really valuable. Alex: Right on. So that's what I have on my TikTok page even with personal training. That's the story in itself, the value of what they can walk away with, and and be able to receive the benefits from, what they really like, pick up and say I learned X Y and Z, and I can continue doing.

Dave: Yeah. It's also right Alex can be a story if you have us like some sort of an inspirational story you have something that you want to share from something that happened yesterday that you think would be useful. I know this one guy named liver King, and he's like, eats raw liver and is, is just this absolute beast, and he gets on every morning in, and mostly on Instagram, he may be on Tik Tok, but he says, you know hey I'm out getting sun on my face, feet on the ground, you know, and here's my win for the day. Send me back your win, right, or here's my win from yesterday, send me back your win right and it, and then he tells a story like here's what happened yesterday that was a win for, you know, I have had a lot of, like, I guess you could just say success of bonding in in kind of getting people to know a little bit more about me know like and trust me by also telling my sort of origin story of being starting out with nothing being recently homeless and addicted to drugs and alcohol before I got started 10 years ago, and being really at a bottom in my life, and in that was sort of my back against the wall moment, you know what I mean, I was working construction I did have another stream of income, but I, I, you know I had realized I had wasted so much time. And, I and I wanted to build a better future for myself, a better future for my future family and people could identify with that because they weren't particularly also recently homeless and drug and alcohol addicted but they could identify with the feelings of the story, which were I've wasted time. Even you said, You know, I've wasted time not building something, not being more in control. And that's what I've already liked. You wanted to feel more in control of your destiny, not just more control of your daily activities and what was happening within your job, also you wanted to feel more in control of your destiny, so people can relate to that. So we've given two examples now of a story, story is basically what's the story of this post, basically Okay give me the gist. Are you going to show me something to train me up on something real quick? Are you going to show me a demo of something? Are you going to share something that's inspirational, motivational, funny. That's going to get me angry, that's going to get me motivated. It can also be talking now let's talk about the offer. So, on TikTok, I mean if I'm brand new bro and I'm listening to this never heard a Wake Up Legendary I just stumbled across us I might think that what you mean right away is that you're going to pitch something right in the TikTok video for sale is is that what offer means?

Alex: No, Right, offering, I like to look at it, um, I will say like if my, if my job right now, they consider me to be a master sales. Right. And one thing that the sales train I go through with Zig Ziglar he's always saying, ask for the order right it doesn't matter what it is asking for the order could be simply if we were having a relationship if your boyfriend girlfriend or anything like that traditionally the boy asked, Can you be my girlfriend, right, that's not asking me for a sale is asking a question for an offer saying, Hey, would you with all the information that I'm giving you with the story that I just told you as I just hooked you When would you like to be my girlfriend type of thing and it's not, it's not sales, it could be as simply as saying like hey, comment on the post relate, if you relate to what I was just talking about, or it could be, hey doubletap this. If you found this funny, or if it's like this it's like if you want to do something different, click link in the bio, if you want to move forward with this if you want to learn a little bit more, it's offering somebody more information of the stuff that they already found valuable or valuable here.

Dave: Yes, agree totally. I find myself personally that the more nonchalant, my transition statement is, which is that transition statement is important because when you go from doing the story portion to now moving over to the, the offer. There's got to be some sort of a transition statement so hey okay here's the third exercise, you're going to do dumbbells, you're going to do five of these, you want to, you know, you want to have them at least 10 pounds, or 10% of your body weight. If you want more where that came from, and want to learn about how to build up other parts of your body, follow me here on TikTok, and get my free ebook in the link in my bio, right. So the transition statement was, if you want more where that came from. Right. And I feel like I feel like it's it's just it's such an important but it shouldn't be such an easy nonchalant statement that you say and I think a lot of people when they go from doing the story portion over to the offer, like they get awkward and they get tripped up because now they feel like they need to sell, and you're not selling, Like, you know, you're not so in you mentioned master salesman the master salesman never sells anything that only only invites only asks if they want more only ask if they want to take the Rolex home and make it their baby right not. Are you ready to purchase this like we get so awkwardly? We think that sales is kind of a stiff awkward thing where I'm like, Are you ready to buy, and it never has to be like that, it never should be like that, it should only be I'm teaching and training your stuff. And if you'd like most, if this was helpful to you, then feel free to go ahead and grab my ebook or feel free to go ahead and grab my free training to show you exactly the business model that I use to generate a active and passive income online, click the link in my bio, or follow me for more helpful tips like this, it's it's just, it's the more nonchalant, it is in the more that it's just offering more free value, the better you're going to do, whenever you start, and this goes for anybody I'm talking to our listeners here whenever you start finding yourself, promoting a product from your, from your social media channels or even your ads, you're going to find yourself struggling to get sales because nobody wants to buy, or nobody wants to be sold, everybody just wants to eventually if you lead them and give them enough free value. And then you lead them to a sales video like where we sell our challenge or any of the other direct response sales funnels that use good marketing, you leave them in there and they've already gotten several they already feel like they've gotten value, and then the great marketers and the great copywriters, even inside of our sales videos, we're delivering value, even before we make an offer. You'll notice that that's why our sales videos are 15, 20, 25 minutes long, because even for a couple dollar sale, I still want to make sure that I did that for you. In that video, that person is so overwhelmed with value and they feel like they really, and they're not even buying anything, they're not being sold on anything. They're just they've gotten value now from you, they've gotten value now from this video, and now this video is simply offering them more training, more value, right, and it's just a it's, it's all about moving them from the next, it's in using that sort of hook, which can be the bait to say hey look there's more value over here, there's more value over here, there's more in depending on how much value you can take today. Yeah, and there's a paywall here, right, so I mean you can continue to watch my tic toc and get value as I dish it out for free and if you want to go to the next level of value, deeper training if you want something that's more structured. Sure there's a paywall here, But it's just more value, right, so I'm going to simply acknowledge the paywall let you know what the price is, but it's all value, and I think that's the big difference, man, and you pointed out with even making offers is that we're never selling. We're only simply offering more either free value, or paid value, but it's all about, what is it going to do for them. I think that's the big problem. I was talking about this with my dad the other day, and I don't remember the exact context of the conversation. I can just remember, oh I remember what it was. I was, I sort of retired for a year back in 2014 and 15 Partly between those two years and when I came back, I had a reputation and I had been fairly successful I thought well I'll just throw my name out there and let people know I'm doing an event, and have some coaching packages and I'll just sell out immediately. That's what I thought, right, it was just it was, it was flawed thinking because I forgot that, even if people like you, if when you make them an offer, you don't make it crystal clear what's in it for them in what it's going to do for them, they can like you from a distance, but they're not going to part with their money. So I have to every single time that I market something, and even, of course, my free. I call the content out there sort of it's, it's, it's sort of it's sort of chumming the waters, right, like when we're when we're putting content on TikTokƒb, or whatever we're chumming the waters bringing fish to the boat, right and then we offer the bait right and we got to just make sure we offer the right bait for the for the right species, but I had to remember back when I, When I came back into business back in 2015, that people can like you man. People can love you, but when you go to then make them an offer, if there's, if it's not crystal clear what's in it for them. And you're only just trying so it would be kind of like you selling gym sessions insane. Oh my gosh, I'm like, nice to meet you, Alex. Let me show you around the gym. And as you went around the gym, you just really touted and improved on the facility right the versatility, the walls are so strong, and the equipment is brand new. And the people are so friendly now I'm, I'm listing features and benefits, but I'm not telling them what that's going to do for them, so nothing really was there for them. What's in it for them. So I can say these walls are strong that even if there's a hurricane, you can bring your family here, and you'll be safe. The equipment is so brand new, that it's actually easier to use so your workout goes smoother and you build 20% more muscle, because you're working with new equipment, plus it's not already littered with germs right. The people are so friendly here that when you come in you won't feel like people are staring at you and judging you, because maybe you think you're out of shape and they're in everybody else's in good shape, that's a problem that people have. That's why you see is a real is a real thing, people who are out of shape or hiding over in a corner on the on the on the treadmills and stuff, and not in the middle where the weights are, and I guarantee you it's because I can relate to this, maybe I'm not feeling like an animal. I'm not ripped like the other guys and gals who are in the middle, so our people are so friendly, they will feel a part of our family, and you'll feel supported when you come to this gym, because we have a family culture here that is everyone supports everyone, each one teaches one, and I think you'll find this, the, the, you'll feel the most welcome. Right, so I went from simply touting features and benefits which, which is basically looked at how great my product is to then relating it to what how that is going to create a result, and be directly beneficial to them, and again I digress back to my story about being reminded of that back in 2015. And, and, you know, ever since then. I have never, I always, I never just I never just assume the sale. And what I mean by that is, that's a common sales, saying just assume the sale just, but if you assume the sale but if you don't make it extra clear what's in it for them, you're going to be a frustrated person, Because you're assuming that everybody's sitting here trying to manifest, well, like there's no weeds in my yard, there's no weeds, there's a Lamborghini in my driveway, they're like I can do. People are gonna buy from me today people are gonna buy from me because I'm going to assume the sale right you're going to be frustrated, confused, whereas, stop assuming the sale and just make sure that everything that you do, you're thinking about how is this person going to walk away from this experience, even if they don't buy and feel like they got a lot of value from this, and that was a valuable experience because that's going to happen. And those people might not buy today, they might buy later, because you've continued to pour on the value. And so, again, ever since 2015 When I was reminded of that and again I just got, you know, a little contempt testicle I just thought well, you know, people know who I am, it's sort of like Elon Musk saying oh everybody knows who I am. I'm starting an electric vacuum cleaner company the vacuum cleaners are $1,000 apiece, they've got a five minute battery life, and, and people are going, I like you Ilan, but I don't want $1,000 vacuum that goes for five minutes, but it's gonna be it's gonna lessen my carbon footprint. Right, right. No, he said, I've got an electric, I got a vacuum that's $100 that will run for an hour. Right. And it'll be the most good for the environment and fast and awesome and cleans itself, and it will cut down. So he just touted features, benefits, and it will cut down on your electric bill, it will cut down on your carbon footprint. It folds up easily so you can store it without taking up space in your pantry. It's itself, and it's only $100 Right now I let them know what's in it for them so anyways I'm ranting here but you gave us that hook story offer thing. That's that formula is, is an effective formula, And it's simple, and you're using that. And that, that is what you're finding to be a great guide for you to create engaging content.

Alex: I think that's a big because at the very beginning because of how I really grew, the social media following to where it is now, I believe it's because I first went to the valley. What's it, what is it, it's where the customer that I'm marketing to. And then, because I focused heavily on that at the very beginning and still do, and then one post went viral just tick tock, TikTok is a great place for organic traffic. I had no idea. People don't know if you are alive right now if you have not started to take on Legendary. I don't know what you're waiting for, like, the place that traffic you're going to get to see the hotel so we can't give us some great. 

Dave: Well, man, they don't know they know they don't. I mean it's crazy man yo they don't, people are still like yo TikTok is like this thing for teenagers man you know what I mean and. And what I love about our community is we use social media and all that social media uses us. You know what I mean I mean that's the big thing, man. Look, if you're still looking at social media like this place that you know you're gonna get. You got to be on there to connect with human beings, just let me give you some straight talk. It's the anti social network, like if you want to connect with friends and family don't make them slosh through political propaganda they see pictures of your kids just text. You'll see relationships bloom, and you will see your happiness bloom and grow to heights that you've never seen it grow, and start using social media strictly for business, look at it strictly as this is a place that I'm generating leads for my business and I'm generating traffic into my sales funnels, and anything else I'm just I'm trying to be as clear as gay, because social media is a disease if you're looking at it from a personal, and you're trying to, like, Oh, let me go on here. The minute you go on here without your armor on. It's using you man.

Alex: I noticed when I first like, doing all this I noticed like my the relationships within person started becoming a lot more fruitful for me because I wasn't on my phone being like 100% Because I was only on my phone to make sure that my business was running, and then after that, I put it away. Everything's armar systemized and now I'm able to have conversations with friends and family and then even at my job and now it's driving even better than what it was before. It's like, it gave me that sense of headspace. I can breathe, and I can see life for what it is because I'm not having to worry about money coming in.

Dave: It's cool, it's cool. I mean, social media, obviously on the internet specifically, just as a whole has connected me with people like you all over the world and I've grown my network, and, and I've grown my, my business network, you know what I mean so I don't. The other cool thing that it's done is I don't have to. I don't have to muddy up my friend relationships my family relationships with all my business stuff, it's, it's, you know, honestly, you know, it just usually business stuff and business, and especially as you start to succeed and your friends are not making as much money as you are, You know I like to just keep business completely out of some relationships and just enjoy the people for what I have in common with them outside of business in just the fact that they're either family or longtime friends, or we just like to go out and have a good time or maybe we got recovery, or maybe you have fitness or healthy lifestyle in common with them or something. But, you know, man. Just when you said, just if you're not using tick tock, you know, it's just such a powerful tool. It's a powerful tool to suck a lot of your time. If you're, if you're on a consumer standpoint, and ironically we need consumers on there, in order to be creative in the market stuff to them, but I'd much rather be on the Creator side than the consumer side, you know of any day, you know, quite frankly, in any business that's not realistic, but because I am a consumer of fine luxury goods, I am writing vehicles, I am a consumer of, of, of good food I you know I am a consumer of a gym membership in my in my local city, you know, but it's it's powerful when you decide and I'm so glad that you did a couple of months ago decided to you know go on this journey and really, aside from other things you have going on in your life to really get down to work in use these powerful tools, it's sort of like having, you know, the power of a new killer. In a good way and then the new thriller bomb that blows up to most people but something that's his power that's new killer, it's just a simple sitting right here in your phone, and it's just it's just going unused, you know what I mean, it's just that's kind of what I look at it you people don't even realize the potential of their cell phones, if they choose to use them as creators. And you pick that up and you said hey look, I'm tired a dip in the toenail. I'm going to jump in the deep end and I'm going to start doing this and you're doing it, and you're doing it in something like LL Cool J, you're doing it. What would you say to somebody who's sitting like like about your experience with legendary you know your experience with the training somebody who might be watching this or even watching your tic tock, and is thinking about, hey, I might want to go through this 15 Day Challenge, what would you say to them in terms of your experience with our training, our community in giving your business and your boost to get started?

Alex: I will say the community aspect alone there. That's what I really like. If I have a question, right, if I have a question if I just want to go in there I can literally go into the community, somebody will be right there ready to answer because they've went through the same thing they've already seen some success so the community alone is able to be there as a source of accountability. Because as soon as I say something, I hold myself accountable but then I put it out there saying, What am I going to do?” Then I asked somebody else out there in the community who holds me accountable so I'm thinking, man, what did. What did Mary just say to me, what did I just say Mary that I said I was going to do. I'm not gonna let her down. And that's what the community itself, the Facebook group, the family that you've been on, been able to build. And then, in actuality, like training in itself because of how structured it is being somebody who's a very wired type of person. Right. The structure was able for me to sit down and just go at it on a step by step basis so I'm not having to rush, rush, rush, I can think, develop it, create it, make sure that it's good. Try it out and just taking my time instead of doing something that's rushed a kid falls apart just as fast as it came together, so that if anybody out there watching my picks up right now trying to figure out like, is this something that you want to be part of, If you want to be part of like a community that holds you accountable, and, and in it, able to give you structure exact details and try to just bridge something new, try to, if you are in the headspace of like saying, I want something new I'm not exactly sure but I can give something a try. I gave this a try three years ago, putting my toe in, but what this did, and I didn't even realize I pushed myself to go all in because I saw the vision and being in the community helped me clear that vision.

Dave: That's incredible, man, I'm, I'm so happy for you. And I'm happy for anybody who is watching or listening who is also going to follow in your footsteps because, you know, for us we put, We bring the students in marketers like you every day out here. And in trying to showcase a wide array of examples to say look, if this person can do it. Why can't you not, if this person could do it you can do it too like that, but why can't you, why not, why not now. And I think that's the powerful question, why not, you know, why not? Why not now? You know, why not, no. And you're a great example of that man so keep up the great work and come back. Keep us posted on your journey, brother. And as you guys are following Alex and haven’t got started with an online business and I'm gonna say this and I'm gonna step on Alex's toes, we love to have you in our community, but for God's sakes get started somewhere and then you can find us later you can find, we're here and now, whatever, it's not just all about just, oh come here and buy our training or go through our training what we, whatever you're going to build, we're not going to stop, even if you don't buy. Right, we're not going to stop dues, like hopefully our stories inspire you to take the next step of what that step is just, it's got to be forward, not backwards. Right. And you, you, you know you owned it so beautifully that it was seen with just excuses, that was the difference between two years of just kind of dipping your toenail and then two months of massive action. Now we're having you as a guest trainer and a guest speaker on the show because you've created results. It's like two months man.

Alex: Two months to two years, two months, two years it's, oh my goodness.

Dave: there's a powerful story and hook right there in that how I went from fumbling and bumbling and chasing shiny objects in making no money in my online business for up to two months of results in success and recognition, and a path to freedom, there's just there's something there, there's an angle there there's headlines there their stories there that you can tell because you think you're the only one who's been thinking about it, and kind of right so I just want you to marinate on that because the two years of failure to in two months, success.

Alex: There’s definitely going to be some content later on.

Dave: All right, brother. Listen, have a great day. Have a great week stay legendary, we'll talk to you soon. All right, thanks. Alright, Alex. If you can go full Alex we've had his banners up with his username's, Alexloudentheaffiliate. Okay. And, you know, lift him up, go support him, you know, go, go, let him know that you appreciate the value from today, kick it on Monday off in a powerful way. All right, We'll be back here tomorrow for another episode. We have a mastermind coming up in just over a month. So if you're a mastermind member make sure that you get ready for that. If you have questions, just hit us up at support at email, excuse me, support at legendary marketer, calm. I look forward to connecting with you in person. And, of course, see back here tomorrow for another episode. Get out of here. Peace.

 

Below is the transcription for this episode: 

 

Dave: What's going on, my friends? This is Dave Sharpe. Welcome to another episode of Wake Up Legendary this morning we have Ricky on the show and as the title of the show says he's proof of why you shouldn't give up. Please help me welcome Ricky to the show what's up buddy.

Ricky: Hey, what's up pretty good and you?

Dave: Fantastic. Now you told me you're a little nervous, let's shake those nerves right out, man.

Ricky: Yeah, it's exciting to be here this morning. Bruce Bruce Bradshaw, my second language is French. I speak French. Hello everyone, you're going to see a French guy from Quebec Yeah.

Dave: There you go. Nothing wrong with a little nerves and a little excitement. So tell us, tell us how you, how you found us man you lost your job as a sales manager you've been in construction, I can relate to that for a long time. What happened, how did you find Legendary Marketer?

Ricky: Yeah, when they change, the big guy in the company. Things went, went down so I was searching for something. And first I found, I searched for drop shipping and I found drop shipping first. I learned a little bit from that. And at that time, my job was done, and my dad was at the end of his life so everything went wrong. So, when my dad passed away last December and I lost my job, last March. I found it. Suddenly, you know, the lights ever came on me, it was an affiliate marketing icon. So I was in a place called wealthy something, a guy who says you're not, you're in a good place here. Oh yeah, I said, Oh yeah, you sent me a link, and that's, bring me to Legendary Marketer and 22 minutes. After that, it was the beginning of the 15 Day Challenge.

Dave: Boy, well hey, we're glad to have you, and, and, and, and that's, that's, I'm sorry to hear about your father. I read that and, you know, we all at some point will have to go through that or have already gone through that and I'm not looking forward to that day in my future. And so you said that you weren't able to, you know, do some of the big things that you wanted to do for your dad but you, you now want to be able to take care of and do some of those big things for your mom.

Ricky: Yeah, that's right, yeah. When you bought a pickup truck for your daddy. That was one of my goals. Yeah, and he. Yeah, I can't, I can, I can do that but for my mom now I take care of her. And we're gonna go to the hockey game in Montreal together. I take care of her because, you know, you never know what's going on and what's going to happen later.

Dave: Yeah, well I've got a saying that I say, which is nervous. Get out of here alive. So, you know, the sooner, the sooner that we can stop living with regret I guess, the sooner that we can lean in, make the call spend the time with the people that we love, is is is better because then we just get to rack up that savings account, of, of, of, of memories and so forth. And so, yeah, this, that was a big driver for me. What, you know, was family, what else, what other things are motivating you to do this besides just wanting to take care of mom?

Ricky: Yeah, my family, for sure. My four why’s, I have my three kids. My twins, my little one and my wife, that does my biggest why because, yeah, he, I love, I love my family a lot so I want to take care of them and yeah that's my first why and I don't, I don't want to go back for another company or boss, a lot of company. Just call me and say, We want you and, but they don't want to pay, they don't want to pay. They wanted me to go two hours on the road, four hour back to back and no I said no, and they didn't want to pay so I got to stay home and I got to build my own business, for my family, my three kids, and my wife.

Dave: So you've, you've been able to, and we'll put up your banner right now go Ricky de you've been able to take your TikTokchannel to over 200,000 followers. Talk to us about how you've been able to do that.

Ricky: Yeah, that I don't have anything more than the others because I did the, you know, I took the 15 second lead I think for the beginning. After that I follow all the tips you guys give with Matt and the Thursday afternoon it Thursday afternoon at three o'clock. He taguth me a lot of tips to build a TikTok, I think that so all I do is put the 123 Step and call to action, and have fun with that because before May 29 of this year, for social media for me it was zero, and nothing at all for me and those social media in your house, just for my kid playing private together, you know, make some TikToks. So, they play together but once I heard, I started with Facebook, not Facebook. It was complicated for me. First the language and all this stuff and, and they were putting a stick and my will. So one day Matt and I said, Go on, TikTok. Okay. Go on,TikTok, so I tried TikTok, and I started was the worst one. I look at the others, other people that do the same thing and I put my spin in it. And after that, yeah, I just, all I did is do that but constantly, ha. In the beginning I did three to five videos a day. And it was English, I say, I was out of my comfort zone in the beginning in English, with the courses and all the stuff like that. It was a little bit struggling for me because, you know when you speak French, and you go ideas at all, you don't understand all the words they know, but inside of that business do you have words that, yeah, my partner, you know, Google, that's my partner now Google projection is my best friend. So, I started English. I said okay let's go. I build that but each day constantly I have the flu. You know I got the COVID-19 A few weeks ago, we do some video, and stuff like that and never give up and keep going and one time I had a video come viral and, well, it was awesome that, That's why I have a 2000 Something follower because of one video.

Dave: What's your most viewed video?

Ricky: It's five 5,500,000 views. The second one is, maybe 5000. Use only, but the 5.5 million is with 40,000 comments before I was in the rock man. I was in a rush and you know you can. On Instagram, I put, I tell people to DM me on Instagram because I can speak with a you know, push the button and I speak record and send the message so my tone is okay, but inside of the tick tock, and everything makes stuff and on TikTok, you know, you, you do something, you come back and everything gets mixed up so I don't like to talk for that. But, yeah, yeah.

Dave: The comments just get off, they don't, they're not in, they're not in numerical order or though.

Ricky: And 40,000 comments, do you have to do that 15 minutes to go on the bottom. Just to answer the question, or. Yeah, and I don't like to not answering somebody, I don't like that so I like to answer everybody, so yeah.

Dave: I just wanted to ask you just just as a side thing because of course we hear, you know, the news and all this kind of stuff about what's happening but so you, you caught the virus, and your family, I would assume also got it?

Ricky: My twins but they did, they did have nothing, you know they are positive, but I don't know, I'll say in English, they have nothing. There's no symptoms, no symptoms, no things there, and they were, you know, and a part of the house is laid over there. And me, I was air and 12 Bite well 33 hours, 35 minutes a day for two weeks, and I had a good bed of my twins, air, and my wife and my little one, negative. So, three. The family was split into three. And yeah, after 24 hour I was here and, oh man, people are in jail and stuff like that. For 25 years, for example, two weeks here so I was working on my business. Sleeping comeback. I was in a 12 by 12 room for two weeks. But I have a big man Fluke who just has the two vaccines. Yeah, so it was like, you know, a guy we are that always has a bigger flu than other people you know, man, man flu. Yeah.

Dave: Nice, nice. All right well cool I was just I was just curious about, you know what how your family did through that. So fantastic man Fantastic, well, that really is interesting. What, what would you say that, what other tips would you give people in terms of being consistent, you know, in terms of having consistent results and, like, what have you done, what did you do to get started creating content. Did you do a lot of pointing in it or did you start Are you are you You are you talking on videos now. Even today, you're not talking on videos.

Ricky: Oh, I start pointing because my English, you have a big accent but I don't care. Yeah, because of that business, I started talking in English before I was able to, you know, go out to the restaurant in color, a meal, but not the compensation. Because of that, I started my English at May 29 A couple of weeks after I was able to do some live and I say, yeah, come on, Ricky, let's go button, the button big button red button and go live, and, oh, he was, I was there for four hours in the night, I was not dealing with people all over the world. It was awesome and, yeah, people were great with me because I wasn't a friend so sometimes I didn't know a word. 

Dave: So hold on a second, let me, let me. Did you say you just started speaking English in May?

Ricky: Yeah, in the beginning of the year because I was learning dropshipping. And after that, after marketing the courses and stuff like that. Yeah, I start speaking in English with that business.

Dave: Unbelievable and believable. I mean, I just had a couple of excuses for today that I was going to that I was thinking about making, and you just absolutely wiped them out, you just you just absolutely terminated you kill those excuses. I mean, I just want to make sure everybody heard that, Ricky just started really speaking English. In May of this year. Get out of here.

Ricky: No average

Dave: Fuck out, he says no average right exit kicked off. Come on. I mean, you know, Ricky. Ricky. Ricky, it's like we can either have excuses, or we can get results man excuses or results, it's like you can't have both.

Ricky: Now, when I was a sales director, I had a team of 45 people, and on the whiteboard, it was written, no excuses that I took from the Montreal as one time that the general managers were written in, in the room. No excuses. So, yeah, no excuses and I read that in a lot of books, you know, and no excuse, I said, Come on, Ricky, kick my box and go ahead.

Dave: I'm just, I'm shitting myself over here, do you know that word shitting on yeah I'm shitting myself over here because I'm just, you know, Larry Acker says and I thought I had problems, I mean, really, it's like, it's like holy crap, I mean, I'm speechless. I don't even know, because that is one of the most powerful I mean I've we've had people on the show before who, you know, English is not their first language, but I mean, it's like to come on line to, to, to unfuckin real, I mean really, I mean it is, it's unbelievable. I mean, it's it's just taught, Ricky, what else would you, what else can you tell us about being about determination about, I mean, what, what else have you've had, you've had the virus this year, you've learnt you're learning and you're learning English and you're starting a business this year, online, you know you've, you've got a tick tock channel that you've taken a 200,000, and oh by the way. You've also got a French Tik Tok channel that you've just started that has 12,000 followers so you're now doing two channels one in English and one in French. 

Ricky: Yeah, and in French, you know what, I point something to, because I think in my head, if somebody was in an office, you know, where they have to be quiet, and they don't ever hear part, something like that. If I'm talking, they don't see what I'm talking so they're gonna screw up, maybe a chance to have a. Yeah, a lead over here. So that's why I continue to point at my stuff and have fun with it. But yeah, past August 18/17 I started my French. And you know, in French, that that popped up the third night I was in French. So people who are, what's that, because here in Quebec, Canada is actually quite big.. I think that he said you know, and I wasn't but you know what, it's not everybody, they are comfortable with English. 

Dave: Come here real quick. Hold on, this is my wife, this, this guy, this guy, this guy, this guy right here. He just started online, in, in, just learned English in May of this year, blowing up and taking his. He's got 200,000 followers on TikTok, I mean, I need you to take over the show so I can go change my underwear.

Erin: Wow Congratulations. 

Ricky: Thank you. But I learned a lot with you guys because I listen.  Thursday afternoon. I learned a lot with Drew. Drew is sn awesome dude, you're awesome and Bonnie came, you know, it was my client advisor at the beginning, and she was uh, encouraged me and she said, Don't bother with that you're doing great and yeah, it was

good. Start listening a lot of listening in English and I continue with that because after that when I come back in French. It was hard for me, you know, in French it is always bigger, I don't, I don't like, you know, English is smaller, phrases and French is three times smaller. So, I used to adjust myself with that but yeah, in French, like I said before, when I started in French. Everywhere else speaking French. And, but nobody wants to make any effort to learn English, and I said hey, learn it because it's an international language. The first language internationally you want to have a small business, keep in French. If you want a big one. A big territory, speak in English, we'll learn it. And sometimes people do it with, you know, with Google Prediction and stuff like that but, yeah, that's my, my case and friendship. 50% want to do something or they understand a little bit of English too. But the other 50% Don't know. 

Dave:  I agree with that, I mean, English is definitely the international language, and I think that a lot of us who speak English naturally take it for granted. You know we don't we don't realize how awesome it is yet, have that as our first language. I wanted to point out a thing of point that you made, which was that people might be in their office or a lot of people are probably in their office in, in, they may not be able to listen to audio Can you say more about that because I think that's a big tip that a lot of people may not have caught.

Ricky: Yeah, because when I started university for sure I was not talking in English but I did one, just to, again, get out of my comfort zone. I did it once in English but at one time I saw. I was my, my volume at zero and I saw that video pass on my for your page and I said if you don't have a title on it, and people are in an office somewhere at the doctor's place, with the boss and they don't have any ear pods. They're going to just scroll your video and I said, I gotta keep if I'm talking I gotta keep reading some stuff, you know, because for both people. I don't want maybe miss an opportunity with the just one lead maybe it's mean the difference to sell that, not to everything you know?

Dave: Yeah, yeah, I think a lot of people. Yeah, just we don't, we don't take that into consideration. Hold on a second. I've seen, can you mute yourself for. I think when, when, when I'm talking and, yeah, there's it sounds like there's typing if you're not, if you're not muted or whatever. I don't have anything to say, more than, than what you've already said. I mean it's absolutely just for me, it's absolutely incredible to think about, you know, somebody coming in and learning English and in getting in improving their English. And in building a business here in 2021, which for those of you who might be wondering 2021 has been the best online year for the majority of us who have been online for the past 10 years, because so many people are kind of, they're sitting at home and they don't want to go back to work and or they're still at home because of restrictions, and so they're forced to be on the internet. And I just, you know I was just kicking off a decade and a day training this morning with new business blueprint students, and I was saying to folks, you know, if we treat our business like a business, it will pay us like a business. If we treat our business like a hobby, it will pay us like a hobby and hobbies cost us money. I can, I can promise you that because I've, I've got a couple of hobbies, right, one of them's right there, and that that bad boy, and now all these, these are good. Usually if you buy the right ones you can get, you can get most of your money back but it's still a hobby, it's not something that I'm doing to make money with. Right. and I treat it like a hobby, it's not, I don't get up every day and, you know, think about what sort of business deals I can do with watches, although I do, I do fantasize about them a lot. As a matter of fact, I got one that's coming in today. But my point is that, when, when, when we get serious. We can, we can , we can decide that we want results, more than we want excuses. We will start to look at situations in our life and be more strong about them, we will look at the people in our life. We will say, why am I hanging out with you because you're keeping me poor. We will look at the friends that we've had that we spend so much time around that, that are negative and cynical and pessimistic, and they're there, they're always complaining, and we will finally ask ourselves, why am I spending so much time around you, you're keeping me from having the car that I want, you're keeping me from having the house that I want, you're keeping me from living in the neighborhood that I want, you're keeping me from sending my kids to the school that I want, you're keeping me poor. Eventually when we start to treat our business like a business. Instead of like a hobby, which costs us money. We will get serious and we will take a serious look at our lives, you know, we will take a seat. We will also begin to take responsibility and ultimately say, Why am I keeping me poor because there's nobody that's stopping me from walking away from this conversation. There's nobody that's stopping me from walking out on this job that I think there's nobody that's stopping me from saying, No, I can't come out and have beers, tonight I'm gonna, you know I'm gonna stay here and work on my business. There's nobody that ultimately, I realize how powerful I am. And just like you, Ricky and I'm fired up. As you know, I want to learn the language that is the most universal language. If I want to make the most money, I should learn English, because it's spoken in the biggest economies around the world.

I don't know that language. Although my language, I'm screwed, you know,

That's an easy thing to say, oh I don't know that language, it's not a language that I know I'm, you know, I don't, I can't know English. Right, I've heard that you know no English. But you said that, I'm going to learn the language in May of 2021. You changed everything for your life, for your family, for your mother and also in your father's memory. What powerful , what powerful. What a powerful decision. What a powerful, what a power move that you made, and that you can, even as you were dealing with, you know, the virus, and you're sitting in your bedroom, experiencing what it's like to almost be in jail, right, and you're sleeping in you're working and you're sleeping in you're building your business and you're resting and you're, you're taking care of your family, you're isolating your quarantining but you're still in there with your computer you said, hey, I'll be over here two weeks as long as I just give me my computer and my phone and make sure that I got a Wi Fi connection. Right, that's a powerful man. That's the kind of, you know, this is what keeps me coming back to this industry to this business to you people what makes me want to be connected. I said this this morning on the decade today I said, you know, when we started Legendary Marketer. I had some success, some significant success. I had my house was paid for, you know, My, my bills were mostly paid for my vehicles were paid for my, I had, you know, some I had done fairly well managing my money with previous Internet businesses previous things that I've done, and it wasn't like I started this business because I wanted to be a billionaire, you know, I started this business because I've missed. I missed working with a community of people to hear these stories because I know how to run a business on my own. I can do affiliate marketing. I can sell courses and do it totally on my own. But these stories working with people in hearing their stories on a daily basis in teaching, and then having people use that training and come back and share their stories, is literally the most rewarding thing, it's, it's just so powerful, and I'm sure that each one of you who are, you know, taking action and getting you begin to get feedback from people and they say the same thing they say, Wow, thanks for that video or Thanks for that tip it was life sharing a life changing. And, and, man, this, this is what gets me fired up and I just want to say that, you know Ricky you said that you were nervous and all this before the call but I guarantee you that I have gotten more out of this call than you have. Because I get inspired, I get inspired by this and I wonder how many of you who are watching, feel the same way. It's like, you know, surely we listen to people because we, we want, you know we want tips and stuff like that but sometimes the biggest thing that we can get is a big kick in the ass. That reminds us that, hey, look at what he overcame, look at what she overcame, I can overcome my challenges and I can overcome my struggles too and Ricky I just, I commend you for that. I'm so glad that you got through the sickness and everything this year you happen to, you know, I haven't had my turn yet, I haven't had my turn yet I've been mostly, you know, isolated for God's sakes, but I just want to congratulate you and I just thank you for coming on and sharing such an incredible testimonial with us this morning, man.

Ricky: Yeah, thank you. Thank you to you because, yeah, when you guys asked me to come in I said yeah, why it wasn't my paper you know on my objective my, my goals to be on the, on the show, because I see a lot of people go over there and nice people, I learned a tip wach day, I listened to something, ej, and yeah, it's awesome to be part of that today and, yes, thank you. It was a awesome.

Dave: Well listen, have a fantastic Friday, give your wife and kids our best. Thank you so much. Be Legendary buddy, stay Legendary.

Ricky: Yeah, thank you. Thank you, bye everyone. 

Dave: Have a nice day and good weekend. All right, we'll talk to you soon Ricky Thanks buddy. 

Ricky: Bye bye. There you have it, my friends. Listen, I want to let me, let me shoot. I want to make a plug about the mastermind. We have a mastermind coming up in December . The third, it starts on the third. I think we have sent emails out. Okay, we have sent emails out for you folks to register for that if you own the masterminds program, and you have a ticket to that, then you can come to that mastermind in December, and I just encourage you folks, we're going to be talking a lot more about it here leading up to it, and there's going to be some FOMO, fear of missing out some FOMO, right, that was a dad move I had to like spell it out what FOMO meant for you. But anyways, there's gonna be some FOMO, for some of you who don't register and then decide you want to come later when all the hype picks up about it we start talking about it more, so make sure that you register today for it, if you want to come. What is the email address? If they aren't just easy they can send an email to what events to register if they want information about registering. Okay support at legendary marketer, calm, if you don't know how to register. Last but not least, let's leave some shine, let's give Ricky, all the love all the, all the thank yous. Let's go follow him, let's lift him up. Let's, like, comment, you know I always say this, this is how we can support each other by liking, commenting, sharing, interacting with people stuff, even if it's just to leave them a comment, when we see them going live and just say love your stuff, you're incredible. Right. You know, even if you're not, you have to watch every single person in the communities content, but just to leave a little comment just to lift them up just to like him just to lift them up right just to show love, that's one of the ways that we can support each other, and send some good energy and vibes to other folks in this community. Listen, my friends, if you ain't inspired after today check your pulse, be legendary my friends, love you all get out of here have a fantastic Friday great weekend. We'll see you back here on Monday. Just keep kicking ass like Ricky, be like Ricky. Peace.

Below is the transcription for this episode:

Matt: Hello Hello, Happy Wednesday. It is Wednesday, let's see October. I believe on the 20th I'm on my phone so I can't actually look. I typically look but we're live. And if you don't know who I am. My name is Matt and I am rocking the phone game today. The computer screen has started. We've got a really fun guest. I think her story and her journey is one of a lot of resilience and. And mostly I feel like an unexpected kind of discovery and unexpected route in life, and especially for work or income or whatever. A little more unexpected and that's always exciting to me because it's the unexpected that changes, it's the shifts that are created. You know in our external world that often impacts our internal world. And so, anyway, I'm excited about this conversation we're going to bring her in right now, her name is Lorna, and Laura, what's going on?

Lorna: Good morning.

Matt: Hey, where are you, where are you calling in from.

Lorna: I am in northeast Texas, 80 miles east of Dallas.

Matt: Okay, cool, awesome. And I was just kind of reading through a little bit of your questionnaire and I loved the title from teeth to tiktok so I really liked that a lot and I thought that that was like a nice touch. And also, You got a little bit of copywriting skill I see?

Lorna: Maybe.

Matt: I like it. So, bring us into your world a little bit, bring us into just your journey from, you know you worked a long time in the same career, and I was kind of like looking at your tic tock and just like checking it out and I thought man, you've done such a good job and really over the last month even smoking, maybe, month and a half, two months or so, but just doing really well and I'm like, Who is this person, I have never met this verse that I, you know, I'd never heard of your neighborhood. But, tell us a little bit about, you know, your journey as a dental assistant and all that and then working in the last year and a half, with some health stuff and you get started online. 

Lorna: I am. I was in the dental field for 31 years. I worked in several offices. The last one I was in, I was working on my 10th year, and 2020 was just a crazy year anyway, as you know it as it was. And in May of 2020, the Tuesday after Memorial Day I had woken up with this horrible pain in my arm and I've kind of dismissed it as I just slept wrong. And then that thought, well, I have this little grab right here on this left side of my chest and so of course, I've tried to talk myself in and out of what it could be, and was getting ready for work and I was going to go and, you know, just kind of arguing with myself back and forth, I ended up going and getting checked out. Come to find out, I had a heart attack, or I was having a heart attack, file. So, you know I recovered from that and went back to work and then in July I ended up having COVID in took me about three weeks to get over that. I wasn't quite sure I'm gonna get over it without being in the hospital but I found a doctor that kind of gave me some medication to get me through it and so I went. I got through that and then September, you know, dental, people probably don't realize how stressful Dental is. It's very stressful. I was working in a very high productive, fast paced office, and some things were happening that I thought you know what it's, I think it might be time just with everything that's happened in 2020 to maybe kind of bow out. And, you know, kind of take care of myself for just a little bit, and I had every intention of eventually having to go back to work but you know, dental field, maybe just, you know something here, here or there. I wasn't quite sure what I was going to do. So I took actually ended up taking a year off to kind of re, you know, kind of re, get in touch with myself, take care of myself mentally, emotionally, physically, and about, oh, I guess, June, somewhere around there this year I thought you know what, it's time for me to kind of start looking see what's out there because I just need to I need some income I need to contribute, you know, just, I've always contributed I've always had money and oh and so this last year, I'm like, I don't mind not having any money. So, I had had a couple of working interviews. I thought well, dental is all I know. So I thought well I'll go back and just go to a smaller office and you know just kind of work out the rest of my working career. And I was just about ready to accept a job, and I had gotten on TikTok. Because I, you know, I got on there for entertainment purposes. I like to look at, you know, home organization and that kind of stuff, but anyway I came across this young lady that was talking about how she was making money online and you know she was doing well and she was, you know, she just intrigued me. I don't know why she even showed up on my page but on my feed. But the first couple times I was like yeah whatever. Now, it is almost the same story that you hear everybody say it's kind of like, you know, whatever I, whatever. So she kept showing up and I finally started watching her videos and I thought you know what I do this, I think I can do this and so I enrolled in the course, and it was amazing. I was pleasantly surprised. The course was just, it wasn't anything that I expected. You know, I figured I would enroll in something and or enroll in the course and then it'd be like okay, you're on your own. And that was far from far from the case. 

Lorna: And I had no, like as I said, I've only known teeth that's all so you can ask me questions about dental health, all day long and I can answer you, but when it came to something like this I thought when I'm in the dark, but it didn't take long for, you know, to the pieces of the puzzle and everything's just start coming together and starting to make more sense and you know it just, it's just kind of snowballed from there. 

Matt: Cool. Yeah, that's so crazy how, you know, it's just, it's wild to me that so many people from so many different backgrounds in so many different walks of life can have such a similar experience of like, wow, I had no idea what I was like, what I was getting myself into. And then it turns into this big thing and, man, that's wild. What did you feel like, what's, I don't know it just seems interesting to me, like, having done that job for so long was it like was the entrepreneurial like shift was that just different or do you feel like it just kind of like, you rolled into it or how, like, how is that

it's been different, you know, because I've been an employee. My whole life I've always had to answer to somebody or ask, you know, before I did something I had to ask. I was shown, I mean, I don't know I just had my mindset I whenever I first started the course, there was something inside me, I think that just, it clicked and I was like I'm doing this, I'm doing it I'm not failing I told my buddy, I said, failure, failure is not an option I'm going to succeed at this and make a little bit but I'm going to, I'm going to succeed at it, and it's dication that I've gotten invested in some resource that was offered, and, you know, I just can't say I can't say enough good things about the course itself.

Matt: And you're doing super well too. I mean, yeah, of course is great but also you're starting to see an ROI you're starting to actually like, figure out how to become a marketer, you know, and that's what I always emphasize to people is like, you're going to learn these hard skills that there's sort of soft skills and hard skills, my guess is, as like a dental assistant you learnt a lot of soft skills, probably because you deal with people so much. And then these hard marketing skills, the cool part is that I found is like, I've been able to take those into so many different niches and industries but when I was getting started, it wasn't really like a earn as I learned kind of thing it was just like, I kept spending money on courses, trying to figure it out and I can never figure it out. And then, and just work kind of racked up a lot of debt trying to print stuff. And I think we're just in a unique period of time right now in history where it's just through social media and the way social media algorithms have changed. It really leveled the playing field, it's remarkable honestly sometimes. David I will sit on, you know, a meeting or something and just sit and be like, can you imagine 10 years ago if we had TikTok. II, but we, you know, it's easy to say that now but back in the day we had our own, you know, ways of hacking stuff but this is just, I mean, the ability to post 15/62 videos and get, you know, millions, we have this guy. Ian, who was just on the show a few weeks ago or a few months ago, had a really powerful story. He just shot up a video that got 9 million views. And I was, I was, I have multiple different channels in different niches. So like the, the new, the for you page looks very different on all those right because some of them are like health and fitness and he came up on every one of the, oh wow, it was, it was like he had, he had really penetrated the entire Tiktok market, just because it was so insanely viral but yeah, I just think, you know, just it just kind of a random dude out in the end he's in the UK, I mean he's halfway across the world. And like crazy, you know, I'm seeing his videos in multiple different niches, you know, the amount of discovery I think is just insane. But anyway, back to you know the app but you're doing really well, you're, you're seeing really good results you're over 30,000 followers. I'm so curious about your first couple of weeks on Tik Tok and on social media and what that was like, I mean how, How did you get convinced to start and was that tough.

Lorna: That was very tough. I'm a very private person, I guess, sure, I don't post on social media, my husband and I have a Facebook page. We have an Instagram page, I just get on there, kind of see what everybody else is doing. I never really posted anything. And then to have to start videos of myself and put myself out there was just so uncomfortable. You know, it really was. Yeah, and I go back and sometimes I still watch a video and I'm like, oh my gosh I'm so I'm embarrassed for myself and my husband and watch him and I'm like, don't watch them right here with me. You know, it's so funny. It's just been, it's been such a hurdle that I've really had to, to work to get over. Sure. Yeah, but I guess as, as time goes on, and you know I'm doing more. It's getting a little easier.

Matt: I felt like, maybe, I don't know if you felt this way to or not, but I felt a bit like those moments of like oh my gosh I can barely stand to watch myself which I also went through just kind of, because I started like making videos, my first videos online like back in the day 10 years ago I was really young right and it should be really easy but, you know, people have, it's not as much an aging it's more of just like an internal block, kind of, and, and it's just funny because over time. You know, I kept telling people, or people kept telling me I had like, good, good mentors and stuff where we're just like, dude, life is really short. You know embarrassing moments are what people think of you just does not matter, and they just, I don't know sometimes when people say that it's like yeah that's a nice saying but the truth is I really do care, like I really do care like what Larry, Uncle Larry or you know whatever thinks of me, and, and I don't know it's just interesting because eventually, I really felt like I was sort of able to shed that fully and just be like you know what, who cares, like, Yeah, you know, we're all going to the same place here like, it's, it's, you know, it just doesn't matter and so then I was able to sort of just let go a bit of some of that and just be like a you know what he says about or maybe I'm going to be a goofball today, maybe I'm gonna make fun of myself today whatever doesn't matter who cares, and that kind of energy allows for more creativity and to have a bit more fun and just kind of like, bring a playful side I think to content that people are really attracted to. That's what I found is people just want something different , they want something unique and novel and fun. Just different I think.

Lorna: Yeah, and I've had to learn to kind of relax a little bit, don't be so everything does have to be perfect, you know, nobody's perfect, so you know if you flub up or or you stutter. It's okay. Right. Yeah, yeah,

Matt: I think people really like that. 

Lorna: Yeah, and my husband and my mother both were like, I'm so proud of you, I would have never guessed that you would have done this and I'm like, I know. No, I would have never thought I do, I do. It's really been, it's really been fun. It's something completely different than what I've ever, you know, done, and it's been fun and it's been rewarding and challenging, obviously. Yep. But yeah, It's been, it's been, it's been good. 

Matt: I feel a bit like in the, in the process throughout that journey of, you know, sort of letting go and also it's cool that there's people around you that are like, wow, like, I'm proud of you like this is in they should be. You should feel proud. That is no small feat to create the amount of content that you've created. Just the. It's one thing that the content would actually be good, like that's a whole different ball game, but to actually just create. To start with, right, like that's a huge accomplishment to push through all the doubt and the first, you know few videos that are kind of like cheese, you know like how is this going to go, and then to keep going but also to keep improving your skills as you go, and that's a, that's a big thing that's really tough because then you're starting to work through self doubt and, like, she's like, What the heck and first time as an entrepreneur like there's always sort of like this doubt of like, oh my gosh like I don't think this is going to work, maybe it is and then more or you wake up and you're like this definitely work and the next day it's like, Nope, it's over done, you know, it's like this funny.

Lorna: And I've been on that roller coaster. I have and I'm just like, you know, you do a video and you're like, oh this is pretty good. And so you post it and it gets like 200 and something views, and then you put one out there and you're like, oh my gosh that's terrible and it gets 1000s and I'm just, I just sit now I'm like, What is that all about but, you know,

Totally, totally. Do you feel like it, how long is it taking you to get to 30 that you're at about 31,000 ish?

Lorna: Yes. 

Matt: Cool. How long has that taken?

I started really posting on Tik Tok on August the 25th. Okay, so I haven't quite been doing it for two months. Wow.

Lorna: Yeah, it’s pretty crazy if you really think about it like you're averaging about 500 to 600 followers a day. 

Matt: Yeah, well you know and it's funny because you know it averages that but it's just like our gap and I'll have so many more all of a sudden overnight and I'm just, it just totally floors me. Yeah, you know it, and then I have also found myself not going to bed at night because I'm constantly checking what's going on, what's going on you know and I'm like, I gotta stop that. 

Lorna: Well that comes over time I feel like as people develop skills and there's this interesting thing that yeah, there's a little bit of a span of time where it's like, it's, it's new and it's fresh and it's your whole world a little bit like oh my gosh this is crazy. And then eventually, he, you know, maybe you get feedback from your family or from, you know whatever from yourself, your body is like hey, just take a chill pill here like that thing will be here tomorrow morning, you know. Yeah, and that's what I've had to do. I've had to say you know what, turn the phone off, turn it over so if it lights up, I can't, you know, and just had to, I have to shut off, I have to turn off.

Yeah, for sure. Are you in your, in your journey to doing, man. And when I say an average of five to 600 a day that isn't really like you're getting every single day like five to 600 followers, my guess is we have a few videos that have really really popped off, and you get 10,000 followers from a single video.

Matt: Right, exactly, exactly. And so it's sort of like the, you know, in like a risky stock world like if people are picking small cap stocks which are, are really really micro cap stocks which are like small companies that are very high risk, you might buy 100 of them and two of them take off. And because they're so cheap you can buy them for cheap but you know you're going to lose on a bunch of them and you're going to win on a couple that are going to explode, and there's all your earnings, which is kind of the same thing, I mean you're going to put out a ton of content and you never know what's going to work. And then, lo and behold, you get one or two of those videos that really pop off. And you can grow an account really fast. I mean, this guy, he and again that I was referencing. In his run of a 9 million views, video, put a couple 100,000 followers in a matter of a few days, you know, and that's, that's a lot of followers andl a lot of sales, and a lot of commissions, all from a single video it's crazy, but what, what for you in those, in creating those videos did you find that kind of creating viral videos or having a video go viral, get 10,000 or 100,000 views or something was kind of the secret to growing that?

Lorna: Yes, yes, definitely. 

Matt: And your process are you creating a couple of day are you creating one a day, or like, do you have sort of a try and get two or three out per day or what do you what do you try to do,

Lorna: I try to do three a day at the minimum, I did have a span we had some. We had some things happen in our family so I kind of fell off the grid for a day or so. Just because it needed my attention. But no, I've always tried to at least do three. I've always tried to do three.

Yeah, I think that that's good. And the more that I've been watching people's performance on TikTok and other social stuff, the more I've been telling them hey look, some of you are trying to get five to 10 videos out a day because you think it's a volume thing and there's nothing wrong with a lot of volume but if it's lacking the, the quality, then all of these short bite sized things you're not getting watched and it's sending this feedback to TikTok saying like hey this person is just putting out a bunch of content, no one wants to watch. Yes, and I, you know I told I tell people I'm like, I, it's probably way more probably way more valuable for you to do one a day and have that one video every day, really curae spend a good amount of time editing and making sure the transitions are are fast and quick, and then people actually watch it, and then the feedback that comes back to TikTok is like hey, look like this person's videos are killing, you know like, like every one of these videos this person puts out does really well we should get them in the for you page a lot more because we've got a content creator here, and it's just a natural thing. This happens on every platform YouTube, Facebook, Facebook's not as good for organic content creation but Instagram, like all these platforms people tried to do these weird ninja tricks or whatever. The truth of the matter is that the real skill of being a good content creator changes everything.

Lorna: And that it and that is that is. That's very challenging. I mean, creating content is. That's hard. It can be very hard, you know, to know what to put out there. I've also noticed that if you're going to do like a sound or anything with it, any kind of music, you've, you know, if you use something that's viral on tick tock are popular on tick tock, that gets more views as well, which is weird to me, mine anyway, I'm just, that has nothing to do with the content, it's just, it's just the sound but yeah I will I have noticed that on a few.

Matt: Yep. Yeah, oh it's very true, I'm there. It's part of what they're trying to create it's part of the branding they're trying to create is trying to create this, this sort of fun, light hearted, and that's you know that's another piece of, of understanding content is understanding the platform of what they're after, you know like, what's their real goals and in their case, they want something that's kind of funny, fun, playful light hearted. And so, you know, I see a lot of Kant, I see. Yeah, I see a lot of content creators in our niche we're very serious, right like everything's kind of just serious, everything is like, like they don't really tell jokes in their thing or they don't laugh, and I'm just like, Guys, look in any niche or any industry this whole platform is to give people a good time, right, so. All right, now you've got your ego and your stress and your insecurity that are getting in the way of all of this stuff like let's just take a step back and have some fun, right, like, let's, let's just, you know, cuz, think of it I think people underrate what a follower really is like 30,000 followers is a lot of people went through your thing and hit follow and they're not just those, they're not random people. Like, who, who never sees your stuff again, they see your stuff, more than once, and they'll keep coming back to it. And so, sprinkling in just some fun stuff, right. So, you have the ability in a platform where you can warm up your leads through your social media channel where you can tell, you know, funny things that happened to you throughout the day or you know you can drop a little funny like like jokes or just kind of, you don't have to tell jokes but just funny anecdotes, anecdotes that help sort of people be like, oh, like, Hey Lauren is just like a normal person. Okay, isn't like some magical Marketing Robot or something it's just like, she's just a normal human, and it helps you normalize and sort of make you more approachable. Yeah, and I've just in the small amount of content that I've digested from you. I just felt that approachable Ness, which my guess is that's why, you know, you're able to convert so much of your traffic to sales just like you're, you seem approachable and it seems like this is believable. 

Lorna: You know I try, You know that. I don't, I, that's one thing I don't like either you know I have looked into other things in the past just out of curiosity and some of those, there's just like with it with, with the course. Yeah, whenever I Watch, Dave, you know, it's like, it's real. It's not commercialized, it doesn't feel advertised, you know, and that's what I think attracts people to this course. It's, real, and it works.

Matt: Right, you know, the strategies actually work. Yeah. Yeah, I think that makes us think that's been also, you know for a lot of people I think that's been the reality is just a discovery of like it's real, it's sort of rods down to earth, and it's interesting to if you go and sort of watch a lot of different people's sales videos in this industry for different products it's kind of a bit like, okay, either it's just this weirdly like, I don't know, just kind of weird story about the founder or something that's like I don't know how that's clickable, or it's just about how you're going to make a million dollars, you know, in the next 90 days or something like that or whatever and I think that a big key to sort of the reason why is primarily because it tells a story and edit inspires people and it connects to the part of people that is not just interested in transforming a pocket book or something which we definitely want to transform that, but also it speaks to kind of the whole of the entrepreneur of like us, that this piece can also impact and have sort of lasting influence on a lot of different parts of life, like, my guess is internally, you've also had a lot of internal growth. And if you were to reflect back on the last two or three or four months. We probably changed a lot, like probably had a lot of internal shifts and maybe more confidence or maybe just kind of like a, I don't know.

Lorna: Yeah, yeah, definitely. That has always been one thing that I've kind of struggled with is, you know, self confidence, you know, back when I was in my early 20s I had some things happen that, you know, appearance wise, that it just kind of shattered my self-confidence. And so doing this has kind of helped me kind of gain some of that back. You know, it's, it has it has been. I mean it's definitely, it's definitely grown, the school way to think of 53 to still grow which can be okay.

Matt: Yeah, I mean definitely anything's possible. Yeah and I, it's, yeah, that's interesting to me because, yeah, I just something about, I've actually coached, I would say a coach and I've been on Zoom calls over the last four years or so, hundreds and hundreds and hundreds of people, and I don't mean the webinars, that's that's in the high 10s of 1000s Probably, but I mean specifically like one on one, and a lot of them have been in later stages of life where that I think you're in, like, mid, like I think are like right now people are living so long like I tell, I tell people who were at 50 or whatever, it's like hey look like you've got a long ass time to live like seriously, Gary Vee is always like 40 is the new 20 Yeah, It's like there's so much and probably I don't, I have no clue but I try to like get in the head of other people and like you probably look back at 40, or like geez like that is young like 40 So yeah, and, like, you know, you look great energetic like, it just, yeah, I wouldn't. Yeah. Anyway, I think you look great and like you're killing it you're crushing it and it's got to be just such a fun, interesting experience. And I also feel like I personally like my experience of people who have done a job for like 20 years or you're over 20 years that you were doing that job. My, my internal reaction is like that has, I have such a level of respect for that because there's there's such like you build such a routine you build such a, Like a lifestyle of routine and you build such a common, like a common place for where you get your income, how it comes in, and I feel that after even just a couple years working in a job or working as a, as a consultant or whatever, that I imagine doing that over 2025 years 30 years it's like that's a long, long time, and you get set in the structure and you get set in that, to have that broken changed and shifted. I talk a lot about internal shifts and Dave talks a lot about that too, but I think as you progress, like, it has to become harder to break those shifts and to break those walls down and sort of reconstruct things and shift you know in like for yourself apart and change and adapt and like, you know, I even think my parents are way older than you, but I feel like to imagine them to do those shifts and what I know of them, after having lived much of their life doing the same job, I just like that is remarkable, like what a cool thing to like I just feel like I'm lucky because I'm like, That is a cool inspiring thing to look in on, and just be a part of it's really cool.

Lorna: Yeah, it. Well, you create habits too and routine, and it just all that is, you know, it all comes to a halt. Of course that was what I was doing. But, you know, still it takes some adjustments to fall into a different, you know, a different routine and which has been good because you know this is, I've always wanted to be at home with my kids when my kids were little. And so, that opportunity never did present itself because, you know, we didn't even have the internet really back then. But, Yeah, you know , for this opportunity to come now, now that I've got grandbabies and my girls are older, you know, I can still be there for them. But, I still make a good income. Yeah, yeah, it's great. At this stage in life, it's great. 

Matt: It's really cool and you're barely just getting started, I mean.

Lorna: Yeah, I've had to kind of conquer my imposter syndrome. You know I fall into that soloist. I'm doing this by myself. I'm not asking anybody for help, but you know, but I've kind of stepped back out of that and you know I've reached out to some people and that helps a ton. Yeah.

Matt: That's great. Yeah, and having even whether it's in our community or whether it's elsewhere or whatever, having that. Yeah, good.

Lorna: Definitely it's definitely been within our community. Yeah, I mean that's, that's another good thing about this is the community. It is so widespread, and everybody is so willing to help you know because we've all started somewhere, you know, and I've even actually had people say, will you help me and I'm like, I'll do my best, but I won't be in this two months so I mean I you know I told one day, one of my videos I said you know what if you ask the question, and I don't know the answer, we'll find the answer and we'll both learn it together. 

Matt: So, yeah, totally. Yeah, I, Yeah, it's funny because everybody who comes out Oh, not everybody but a lot of people who are newer to marketing, that's, that's the same feedback they give, which is, I probably wouldn't be here or have had the level of success that I've had without our community without the people who have been around us, who have helped me who have given a little bit of time and it's just fascinating how the community itself has become sort of just this revolving you give to me, and then I'll give to the next person, you know, it's, it's the expectation that if I've figured something out or if I've had a breakthrough or something and somebody is like hey what's working, I'm going to give them my breakthrough I'm going to let them know, and then they're going to go and have their own breakthrough and they're going to share that with somebody else it's just been this, this sort of trickle down effect which is really unique in a business owner sense in that most business owners sort of hold tight their secrets and they you know they have this fear based mentality. But what people that we interview on this all the time people are like, You know what, every time that I've done that every time that I've given to people or given back to people or shared secrets. I've always had better results I've always gotten I, because I think it releases something internally to it makes you more grateful, you remember about how the community helped you, and it and it shows up in an unconscious way and video content and blogging and all sorts of content but it really, it shows up in a way that I can't put words to, but it makes people different, and that is a real secret because I tell people to get to 10,000 online is a really tough it that's hard, that is really hard. But to get to six figures requires not just, well, it requires consistency over time. And then to keep something after six figures requires more of the soft skills, it requires more like just maturity and gratefulness and things that are a little less like hard skills, those are the things to get you to six figures but once you get there it's relational capital, it's, it's, what do people say about you, because then you might go start selling a $10,000 coaching package and people are looking up reviews on you and people are asking people, you know, what she like is she actually the truth is she not, is she, she mean is she, you know, like and then all that matters is what people say of you. And in that space. Yeah, that's what I love when I hear people who are, you know, our community is great and I'm now in a place where I can give back to. It makes all the difference because our training is great, and everything's great. And then, but once you get into the real sort of nuts and bolts of day to day things change, day to day what's working now, this worked for me and it didn't work for them. Yeah, having the ability to work shop ideas and a community is really powerful. Yeah, I agree. Yeah, I agree. Let's all have what you have the last word for everybody, what's for people who are newer, like, they created a TIkTok account this last week, or this last month, and they're just getting going, they're just getting started, maybe it's going a little slower than they expected. What would you say to those people?

Lorna: Well, from my personal standpoint, I know what it's like to feel like you're kind of at a standstill, you're not growing, but you got to stick with it and just be consistent because it's only going to take one video, maybe two, and the whole your whole business will change. I mean as soon as, as soon as you get those first few videos that go viral, everything changes. You just have to stick with it. Keep your mindset, focused, and it'll work. 

Matt: Cool. Well, you're very inspiring story to me to everybody who's here and keep going, keep rockin, we'll get, you know, you've got, you've got a long, sort of, there's, there's endless potential ahead, which is really nice about the online space is there's endless scale and there's endless growth and endless potential which is really unlike anything else, and we'll we'd love to have you back, maybe in a couple months. Sure. I would love to, again and give an update.

Lorna: Yeah, absolutely. I'd love that.

Matt: Awesome. All right, well thanks for coming on and everybody who's here. Her TikTok is right here. Go give a follow, leave a comment, let her know, hey, what was your favorite part about today's show. And, yeah, ever follow, watch your content, and tune in and be a positive sort of voice in the comments for her and help support her, and she'll do the same for you. So again thanks Lorna for coming on and for everybody who's here we're going to be back here tomorrow Dave will be back tomorrow, Thursday and Friday. As always, we've got lots of guests lined up, we'll be back here again 10am Eastern. Take it easy everybody see.

 Below is the transcription for this episode:

Dave: Hey what's going on my friends David Sharpe here another episode of Wake Up Legendary you are going to meet Barb are going to don't already know her. She started her business 10 months ago, and we're going to be hearing from top lessons she's done pretty well as well. So we'll hear about her top lessons today. Let's go ahead and welcome Barb to the show. Hey, what's going on Barb?

Barb: Hey, Dave, how's it going?

Dave: Good to have you on. I know of you, you've, you've given a lot of value to a lot of people in this community. You know, and, as a matter of fact, we had a coaching client here not too long ago, who was you know, sending, because she was getting so much value from her. Hi, Susan, if you see this, she was sending her, you know, people into your groups and stuff. And I said, That's fantastic. And in the future, sooner than later, let's get to a point where you feel that you're doing it, you can deliver enough value that you can have your own group and start you know, start facilitating, just like BBs. So it's been great that you've had your own success. And there've been many people who have leaned on a lot of your teaching skills, right? Because you're also sort of where you come from. Right. So give us a little bit of your backstory and tell us sort of what led you to us, I believe in 10 months, so in roughly January?

Barb: Yeah, January. Yeah, I like to be verbose. So I'll try to keep it like Super Reader's Digest condensed version. 

Dave: What did you just say verbose?

Barb: Yeah, I like to, I like to over clarify and make sure people are really clear.

Dave: I’m a ninth grade drop out so if you use a word that I don't understand, I'm just going to stop you and say, can you make me use this word? Yeah. But go ahead and give us the reader give us the op, I guess the opposite of the verbose. 

Barb: So I've had a lot of, you know, jobs, I wouldn't call them careers or anything. I've worked in retail, I worked retail, blockbuster and borders made, they both rest in peace. I worked in investment management for seven years. And that is really, like we were talking about before we got started Dave, that's where my addiction and alcoholism really took off. And was where I was working in investment management. It was very, like 60 hours a week, plus an hour commute. And it's just really, really high stress. And then I left that job, and I became a teacher. So I was teaching stem, which is science, technology, engineering and math for primarily K through six. And like teaching and coaching and mentoring has always been a passion of mine actually, ever since I started working at blockbuster, when I just got thrown onto the register and told Kay to learn and that was not the best experience for me as a hyper introvert. And so that's kind of what ignited the passion of I want people to have a good onboarding experience and good training experience. And so I always have always kind of taken that with me like that passion to teach and help people who are terrified or feel like they can't do it. Like that's always just been really Strong in me. Anyway, with the whole, you know, pandemic happening, my job went from teaching, which I love to administrative stuff like, oh God grant writing. If anyone out there has ever written a grant, I, like let's start a support group. It's awful. grant writing budgets, financial statements, just like everything I hate sitting behind the desk, and nothing that I, like, was nearing retirement and was like, Oh, yeah, I'm gonna hand the keys over to you. And I was just like, starting to panic, because that was not the path that I wanted whatsoever. And I know, from being in recovery, and from having so many times in the past, ignored that feeling of panic, and pushing it down and being like, Oh, no, if I just deny this, it's gonna be okay. I knew that if I didn't come up with a plan B, and start doing something, taking action. To build that plan B, I was going to be in a position and six months after I had that, you know, started having that realization that I didn't, didn't like, my dog didn't want to go down that path. But I'd be in a position where I didn't have the emotional energy, and I just was so beat down that I'd be stuck. And so I made the decision to start looking at ways to make money online, you know, like, I always say, like any good millennial, and I looked on YouTube, and I found a YouTuber that actually has a very, he's also in recovery. And so his story really resonated with me. And he kept talking about his number one recommendation for how to learn to make money online. And so that's what led me to the 15 Day Challenge, and the rest is kind of history. I immediately saw the value and the model of high ticket affiliate marketing. And my perspective was, if he can do it, I can do it. You know, like, this is just some guy who used to be a, like a blackjack dealer at some Casino in Minnesota. And now he's Thomas Yeah. And now he's, you know, crushing it. And I feel like a level of trust for this guy. So if you can do it, I can do it. And this is gonna be my take out of my nine to five. And that belief, and that just absolute belief, really, is what has kind of carried me to this point. 

Dave: Well, incredible, incredible. I mean, there's so many things to unpack there. But I just want to congratulate you for, you know, setting an intention and turning it into a reality is that something that you've is a pattern for you is that something that is a is a is a new? Is it new in this season of your life? I mean, talk to us a little bit about mindset and how you either develop certain mindset approaches and always had them or how you knew, or some, or is this newly developed?

Barb: A little bit of column A, a little bit of column B. I've always, always been so stubborn and so persistent, almost to a fault. One of my basketball coaches was yelling at my team at halftime when I was in high school. And he was just yelling at everyone for being angry. Because when this is a blanket generalization, but when girls play Angry, they get pissy, and they don't play well. He's like, except for BB. Because when I get mad, I will run through a brick wall to spite you to achieve the thing that you said I couldn't achieve, you know. So I think part of it is that. But I think a lot of it is also you know, I think when we go through hard stuff, we have to either learn and grow or we die, and whether that's a physical or spiritual death or whatever. And so I think that this kind of hard stuff that I've had to go through, and learn the hard way that if you believe that, if I don't, I'll rephrase it with a nice statement, if I don't believe that I can be successful or that I can do something or that I'm not a natural or I'm not, you know, fill in the blank with whatever role or quality or whatever, then it's that belief that feeds my behavior. You know, it's not the other way around. We don't become a marketer. First, we don't become natural born runners. Like, running is so important to me. I hated running because I wasn't a natural runner. It wasn't naturally fast. I didn't like it. So I started running, because that was actually a really pivotal thing for me in terms of belief and mindset. I started running because I figured if I can learn to like this and learn to be skilled at it, I can take that to do you know anything, any quality, any strength, any skill. And then I started running five K's. I started running half marathons. And I was like, Okay. And that was like a really big turning point for me in my late 20s. To realize we're not naturally anything. You're not a natural marketer, Dave, like you pick those skills up, because you were looking around and learning these things as you went on through life and opening your eyes when Oh, like, I can take something from network marketing, or I can take something from this experience in Home Depot or whatever. And put all that all together, you know, nobody's a natural anything. We either pick things up as we go and are open to things or we just go through life with blinders on with the existing beliefs that were brought up with his kid and don't deviate from that. 

Dave: Yeah, I totally agree. So just to be clear, you are now full time online doing this.

Barb: Yeah. Yeah, I quit my nine to five. My last day was actually July 2. So that was pretty. I don't know. Good timing with independence in the United States. So about three and a half months.

Dave: Yeah. So tell us more about that. I mean, it was that that was obviously an intention that you had set something that you wanted to do a goal that you had. So tell us how you lead up to actually doing that. This is something that so many folks want to do. They want to quit their nine to five so how did you plan that? How did you make sure that you were secure enough? Was there a certain element of fear there what Talk to us a little bit about leading up in the in the hole? actually doing it because it's something that so many people dream or talk or threatened to do or whatever, or I know some who are who are even in a position to do it, and then are even afraid to do it? Because when is enough enough? Like, like, you know what I mean? So talk to us a little bit about you quitting your job.

Barb: Oh my goodness, well, I'll start by saying that and I've said this before but I think so much comes back to me being in recovery honestly, and the things that I've learned from really persisting in life with sobriety. And I was literally at the point where I choose between reaching out for help to start the process of being in recovery or dying physically, like that was where I was at, you know, several years ago and that like fear and like mortal terror like having to expose myself in that way like hey, I need help and I'm not this perfect put together adult that I've been pretending to be and really this admitting that deep dark shame, there was nothing scarier to me than that. And so anything else that's remotely scary, emotionally doesn't really compare to that. And so I guess fear for me was just a little bit of unease in comparison. So to backtrack a little bit so when i when i first I think I signed up for the 15 Day Challenge January 15 of this year and my goal was to quit my job within one year and so I had a long term vision like that was my goal one year so January 15 of 2022 so off the bat I had this belief that this was going to be my you know, the thing that I built over time to eventually make more than my nine to five and eventually allowed me to leave my nine to five and so I think having that belief was just a very strong presence for me. Number two, realizing that it wasn't going to be overnight and I wasn't waiting for like oh, when do I start making money it was like okay, something that everyone was telling me I need to build over time and just keep doing the right things like the next great thing the next great thing each and every day, and eventually it's going to pay off and kind of the analogy that I tell new affiliate marketers that are asking what am I gonna make my first commission like, don't worry about that worry about providing as much value as you can to your target audience. And then every you know, every piece of content that you make, you're like putting that in a piggy bank and eventually down the road you get to crack that open but know that your efforts are on offer, not like wasted, you know, That was the perspective that I took my first started. And I, it's ironic, I think that when you let go of that outcome, that that's when the magic happens, you know, when you let go of out and you are worried or concerned about providing the best content you can provide, and iterating you know, changing it up if your content is not performing the way you want it to. That's what you have control over you don't have control over if you make Commission's or views you okay, if you're not getting the views, engagement and following you want, do something different, iterate, you know, put out some work on just testing, see what works. And that was the perspective that I took. And ironically, I think because I let go of those outcomes, and was just focused on what I could control, you know, Serenity Prayer one on one. Like, within a month and a half or so, I was making as much with my affiliate marketing business as I was making my nine to five. And I remember, like receiving my first big commission and being like, Oh, my God, this is like something, this is real, like I could, I could actually quit my job sooner rather than later. And that momentum kind of carried and eventually I got to the point where like, I was so bitter and resentful of having to go to work 40 hours a week, when I was working 10 hours a week, 12 hours a week of my online business and making more than I was working full time. And so that bitterness and resentment was getting to a point where it was not healthy. And it was starting to kind of impact the rest of my life, you know, just being emotionally worked up and agitated all the time. Not having energy to do other things. And just living with bitterness and resentment. And I didn't like that. And a couple of close friends, like myself, who are also in an online business, really trust their opinions as pointed out. It's like an opportunity cost at this point, like, what are you losing, by continuing to work this 40 hour week job that is just draining you that you could be re allocating those efforts and that energy to your online business? Like what are you actually losing by continuing to stay stuck at that job? And that was very eye opening for me to think about it from that perspective.

Dave: Can you hear me? Yeah, can I get you to switch over to your phone because I think your internet is lagging or something's lagging with your WiFi if you could go to your phone and typically plug into your you're your you know, your data network or whatever your four or five g that might be better, because it your videos just lagging in, you're dropping such good information. David's got an issue with hers is it's the last stream and she's a streaming thing. So the stream is off Facebook completely. Oh, yeah. He says streaming our bandwidth. Okay, so just because it might come. I want to share a little bit of experience about quitting your job, right quitting my job. This is something that is a topic and I just wonder, you know, you guys, how many of you, that is a goal for you? How many of you don't want to go back to you knowing what you were doing pre-pandemic, what you know what, for a lot of people I think right now they just don't want to go back to what they were doing before now. You've had that experience being at home. And so I always tell people you know, it's Gonna be uncomfortable no matter what you choose. And ultimately it has to be a decision that you make, and a decision that you get to own right. Because nobody can tell you when the right time to do it is, nobody can tell you when you know, there is no perfect number also right arm that you're going to have in your bank account that's going to make you feel totally comfortable, there's likely going to be a lot of uncomfortability with any big change in your life ticularly walking away from a job or a career. But the reason why I'm sort of staying here just for an extra moment, is because BB This is something that so many people want, they want to transition over to doing this full time. And so could you just say a few words about it? Are you happy about your decision? Now that you've done it? How does it feel? And do you believe that it's real, I mean, just talk to us a little bit about now that you've actually found it?

Barb: Yeah, I am. So glad that I did it. In my experience, and I feel like this is true of so many things in my life, that when I make that leap of faith and operate, like with faith, despite having fear or whatever, good, like, great things happen. And that's where the magic happens for me. And I'm not saying like go jump off a cliff and just hope that someone catches you like that is obviously crazy. But when there's a reasonable expectation that you can do something and continue to work your butt off, and that your efforts will continue to yield that kind of result. I say if you are able to take that chance and take that risk, and that that calculated risk, then do it. Like don't let that fear hold you back. And if you have, you know, a proven business that has been getting results for you like the way that mine was, and you have done that consistently for months, there's gonna be risking anything, there's a risk in staying at your job, there's a risk in leaving that job, there's a risk in going getting a new job, there's a risk of being unemployed, there's a risk and everything like that's life like is lazy like that, you know, and it's just a matter of a risk you're willing to take and at what cost. 

Dave: You know, I think for me, the biggest thing that shifted mentally when I when I quit and went full time in my business was number one, I sort of erase my plan B so number two, I started to I stopped treating my business like a hobby and started treating my business like a business because now all of a sudden, it was my only source of income. So I did whatever it takes. And there's a cool Imagine Dragons song called whatever it takes my five year old loves and sings it while performing it last night, and you do what it takes. And I think this is a conversation in which certain people are ready for certain depths in levels of this conversation. And sometimes here on wakeup legendary, I want to try to not scare people away. But the truth of the matter is, most of the time I throw that out the window and just say you know what, this is going to be the hardest and and and most rewarding thing that you ever do. And it's going to take everything you got not so physically. Because I would say BB you're running was probably physically much more of a toll on you. But mentally not to say that running is not a mental challenge. But mentally, this is going to challenge all of your limiting beliefs. It is going to challenge that good old soundtrack that you've been playing for all these years that's kept you from having everything you want and being everything that you can be. So we've talked a little bit about some of your limiting beliefs. Is there anything else that you would say was a major limiting belief that you have overcome or are in the process of overcoming that has been life changing for you?

Barb: And I think a couple things came up. One is it's like, if you are on Tick Tock and you see those TikToks like oh, I became an entrepreneur. To have time freedom, and then now you work like 12 hours a day. So I think that's kind of a, I don't know, ingrained belief that I still carry and I'm trying working to get away from that is like the idea that hard work means working long, insane hours. That's absolutely not true. Like, and that's evidenced by the fact that I was able to build a business working 10 hours a week that was outperforming my nine to five income. So I think that by becoming more organized, and having better time management skills are helping me like developing those actual real world skills are helping me to overcome that limiting belief. And also just being aware, like, having that, that feeling of like, guilt or fear come up, like, I'm not working hard enough, right? Why am I not working right now? There's so much to do. Yeah, like, you can have to have you and work 24 hours a day and still not accomplish everything you need to, it's a matter of identifying the priorities and working on that stuff, diligently. And, and then realizing you're not going, I'm not going to accomplish everything I need to do on any given day, I need to accomplish what I need to do to keep my business moving forward. And the rest will have to wait, like I need to continue to build this business over time, and put systems in place and put automations in place to make it easier for me as I go. But I'm not going to do it overnight. And so that's like believing that I can fix everything or do everything in one day, or in one week or one month. That's something that if you're new, or if you're been around the block a couple times, like, I think that that belief will exist for you, as long as you don't address it, you know?

Dave: Well, I noticed that you said you're working one to four hours a day right now in your business. So I mean, it really is time management and making sure that you are, you know, in some way living your dream and not living a nightmare, or one thing that we used to say all the time in network marketing, right? When all the leaders were preaching the dream, but we knew they were doing three way calls 12 hours a day, we'd say they'd be preaching the dream, but living the nightmare, right? Yeah, I mean, I don't want to be, I don't want to be striving for a dream. And of course, talking about living a dream in my in my content, if that's what I'm talking about, if I'm working in the make money online niche, but i'm, I'm hunched over my computer for, for for, you know, 12 hours a day, every day, I will say this, though, Barb. In the beginning, I worked a lot of 12 hour days. And I will absolutely even to this day work 12 hour a day if I have to. or as many as I have to, if I have something that I'm working on. That is like I'm super hyper focused on, you know, like, I'm creating something or I'm building something. And I think the difference now is that I'm being pulled by my passion, I'm being pulled by my focus, I'm being pulled by my excitement. Versus that, that way in which I used to work, which was kind of just just grind mode. And for me, at the beginning of my business, I spent a lot of time scrolling and just wasting time, like in so I would be at my computer for 12 hours, but I really actually only got two or three hours of work done. That makes sense.

Barb: 100% Yeah, well, and something that was coming up as you're talking about working long hours is if I if I I mean, I'm not, I definitely work some long hours. Now, I do take a lot of breaks because I just need to. But when I work long hours now I'm building something for myself. And it's something I'm excited about. And it's something that it's like when I take it when I take action and I get an outcome and I know I created that outcome. No one else did. Nobody handed me that result. Nobody candidate made it easy for me. gave it to me in a little package. It's not like a bonus I would get from a job. That's something I created, like I made that result. And that is so much more exciting than getting a $5,000 bonus at work or you know something that's being handed to you. And you like it when I work in investment management. I think I got like a $20,000 bonus one year, and I was still bitter and resentful. Like, let that sink in, to get a $20,000 bonus and be like, as this, you know, like, so when I when I'm working now it's it's such a challenge because I think for those of us who were used to about the boss hovering over us, and giving us a to do list or giving us an agenda to work on, and you don't have that, suddenly, I used to be 100% self directed and your livelihood depends on it, you know, yeah. And that's something to adjust to. But the flip side of that is you get to build your business the way you want, and make the decisions completely autonomously.

Dave:  And that's like, one of the, one of the coolest, one of the truest, I don't know if it's, if it's, I've been angry at this at times. But with freedom comes responsibility. Right? And, I was the, I gotta be honest, I was the guy who wanted all the freedom in the world, but didn't want any of the responsibility. Right? So I can remember back working with my dad, well, I would be mad at him, right? Because we were waking up super early to get out to the job at the crack of dawn, or, you know, him standing over me and hovering and in, in, you know, trying to get me to, you know, do it his way, and not let me learn sort of on my own or whatever, like, give me more freedom, let me go out and bid jobs and run my own job and kind of all these things. But when something went wrong, Guess who I was on the phone calling? Right? You know, I was calling dad, because those, you know, those challenges were something that I didn't know how to deal with emotionally, yet, I would get overwhelmed and freak out, right? So with freedom comes responsibility. And for me, I had to embrace a lot of things that I didn't always think were of my personality, right? Like, like being structured, or planning or using a calendar when I first started, I would be so resentful at my wife. Because, you know, she wanted a bit more structure and a bit more kind of clear what's going to happen. How long are you going to be? I was talking to Brian Brewer on the show the other day. And he said that his wife calls that a fight a Brian for five minutes, right? And I mean, we have that in my home too. I mean, it's gotten us into some pretty heated debates and battles at times because I mean, I can remember back when we'd have date night, and I'd have a video some of y'all think that y'all have challenges with shooting videos at the beginning. Well, I didn't have a tripod or whatever, tripod, iPod whatever, you know, where you can sit your phone up. And as a matter of fact, we weren't using cell phones to always sound like a grandpa when I'm telling these stories about 10 years ago online. But I'd asked my wife to sit there and hold the camera, the little camera that I used, and I'm telling you, we mean date and I feel like I just need to shoot just a quick video real quick. Well, I didn't like the video. So we'd be there an hour later, her, you know, she's dressed up for a date, she's whole her arms sore, she's pissed off. Because I got to do one more, do one more, do one more. And it's like, there was no I had no concept of time, I had no concept of clear communication with my family about when I was working, when I was going to be done working when I wasn't working. And now we've got cell phones, right? So even now, sometimes, you know, it'll be family time. And if I'm checking something on my phone, or whatever, it's like, man, I even have my kids sometimes not a lot. So don't start in the old days. You shouldn't be on your kids, too, right? But it's like, it's like, now it's even harder to set boundaries and have structure because we can do so much of our business on our phone. Right? And it almost feels like we're always working. Right? So yeah, that was a lot of stuff. But my original point was, of course, with freedom comes responsibility. Do you seem like more of a natural planner? Or am I or am I not a natural anything? All right, I think there I go. Because I think and not to make a blank again, blanket generalization about an entire group of people but I think as like a recovering alcoholic, that that part of me exists and thrives in chaos and lack of structure. And so I think that's such a big part of me that I've had to develop structure and planning as a coping mechanism. To keep myself on the straight and narrow so to speak so I have like a whiteboard with all my week planned out and looking at it right now.

Dave: I do have like that's just an hour. I don't think that I just want to stop you right there because I want to plug into the audience here and just I'm curious. I think that you don't have to be an alcoholic or recovering alcoholic or kinetic to experience that. I think a lot of us thrive in chaos and in self sabotage and then come back from it. We almost get high off of it, right? Because we self destruct we there's chaos in our life, a lot of it is brought on by us, right? We love to blame it on others, but the truth is, is that we are the common denominator and all of our shit right? And then we we're back in this moment where we're coming back from something super focus, you know, in in, there's no better feeling than feeling like an underdog feeling like you're coming back from something right you know, I'm gonna get back on the wagon, I'm gonna get back on the treadmill, I'm gonna get back in the business, you know, all these things. And I tell you, for me, it's been a real challenge to learn how to maintain on an ongoing basis and not self sabotage, and not create chaos, to come back from right into sort of organize my life in a in do more self care and have more, have more structure and have more planning and kind of actually be like, I don't know, like, like a, like an adult, like what I imagine is like a regular function adult instead of like a person who lives in chaos, and is always kind of coming back from things and self sabotage. You know, I know, I just wonder how many of you can relate to that, even if you don't have a history of alcoholism or addiction, but I just think that's such a big thing. And it's so big to be aware of that. Even if you don't do anything about it right now. But just to be aware of how, what your challenges might be coming from in this business. Because if you're one that always is self sabotaging, self -destructing, and is used to chaos, building a business around a bow and having boundaries Instructure can be a real difficult thing to get used to.

Barb: 1,000% and I think, for me, it's been super important and like a big growth experience to be aware of what those tendencies are that I have to exist in chaos, or, or disorganization, or working long hours to compensate for the lack of organization and a lack of structure. So yeah, it's critical for me, too. And I feel like this is probably true for a lot of people to have things organized and to use, almost like an externalized. For example, they're like, I use a pomodoro timer. So it's like you set a timer and it, you're working for 25 minutes, and then you get a five minute break. And then the timer starts again. And we'll work for 25 minutes and get a five minute break. And that for me it's so effective. Because it's a little bit like I'm not motivating myself. I'm not like okay, Barb, we're gonna sit down and edit this YouTube video now. It's, well, I have to. It's almost like kind of leveraging that clocking in and clocking out mentality a little bit. But I have this external thing, my timer, this app telling me, okay, you need to start working. And here's your to-do list. And for me, that's really effective in helping me get started especially when I'm doing those things that I don't want to do like editing YouTube videos. But whatever I like, whatever I need to do, whether it's that app, or timer, or a whiteboard or whatever, to keep myself focused and get the results that I need to get, I will do, I'll figure it out. I'll figure out what that thing is or how I can iterate and improve. I'll do it, you know.

Dave: Yeah, yeah. So what is another big lesson that you've learned since being online you've I mean, 10 months is like is like, is like 70 months, you know, like it's like it's like Internet years are kind of like dogs you know what I mean? It's a it's it's damn near. You can call this a career. Almost. If you've been doing it for 10 months, you know, because I think the drop off right now Because people can do it just because they get distracted and sort of treat it like a hobby and move on to something else. But what is another big lesson that you've learned that you didn't know when you started, and that's been really helpful and eye opening?

Barb: Oh, man. I think that something that I'm surprised about is the necessity and value in I hate to use the word networking, but to develop relationships with other affiliate marketers, and other people in online business. Because affiliate marketing, it's not like network marketing, there's no one above you below you, you don't have a team, nothing like that. But developing relationships with other people who are on the same path as you, I think, is one of the most valuable things that I've learned, and that I have done in the past, you know, 10 months. And I think that the reason being is, when you form, like that support system with other humans, especially other like minded people that are on that same journey that you're on and want the same things that you want, you're leveling up the people in your life, you know, and if you're hanging around with, you know, or getting that feedback from family, or friends, or people at work, or whoever, oh, why are you doing that TikTok thing that's stupid, like that's gonna bring you down, you're not gonna bring them up to your level, they're gonna bring you down. And so you need to, like, I've needed to surround myself with those people that are on that same journey as me because they mean we bring each other up, you know, and one of my favorite quotes is that a burden shared is halved, and a joy shared is doubled. And so when you get to be in a community of people, or you know, have relationships with others that are on that same journey that you're on, and you get to share your struggles and things that you're working through, they get it. And so it makes sharing that with them less scary or less awful. And when you share those wins, they're rejoicing with you. And it's like, even sweeter. Yeah, and I think that's been one of the most surprising things for me, but also one of the most rewarding.

Dave: You said something that I think was a major nugget, and I don't want to minimize anything else you said, because it was all great. But remembering that you're not going to bring a critic or a doubter or a hater, right? up, you're not going to bring them up, you're not gonna, you're not gonna, you're not going to, you know, get them on your level, they are going to bring you down. Okay. And let me give you an example of how this works in another area of life. There's a lot of folks who get clean, right, who maybe have an issue with alcoholism, they get sober, and now all of a sudden, I want to go share this with my buddies at the bar, right? I mean, I just want them to see how good I feel and how good my life's going. So I'm gonna, you know what, I'm gonna stop by the bar today after work and let and let and let everybody no 9.9 times out of 10. Okay, that person, that guy who was so happy, is going to be having a beer with his old pals before he's going to get the rest of them sober. And that is true in any sort of growth activity. There's always going to be people who are not going to grow with you. And I think one of the biggest mistakes that we make, although I never want to try to shy anybody away from coming back and being an evangelist, right? Because you see this happen with Christians, too, right? They are born again. And now they want to convert everybody else, right? Or somebody discovers something new, you know, whether it's a new food or a new, you know, a new workout or a new one and they want to come and convert everybody else.

Barb: Expecting and this is another recovery, saying, x expectations are resentments waiting to happen. You know, having an expectation that a person is going to react a certain way that they're going to say a certain thing in support of your business is just a resentment in you. It's literally like eating, here's another one. It's literally like eating poison and expecting somebody else to die. 

Dave: Right. And I have had to learn that the hard way. I mean, it was heartbreaking for me at the beginning, to not feel overwhelming support from friends and family like why would they not be so thrown for me. And for whatever reason, maybe my growth made them remind them of what they weren't doing in their life, or maybe they just weren't into what I was doing. Or maybe they thought it was lame, or maybe I was being too positive, I don't know, who gives a damn. Either way, if I would have spent enough time around them trying to convince them, I would have eventually become cynical, and negative in quit before I've because those folks are still cynical, negative, critical, right, even 10 years later. So I think that that's a really big piece that you touched on, I wanted to ask you something else you have, I believe, the secret to your business is teaching. And I think this was a little bit natural for you, because you came from being a teacher, it is education based marketing, which is kind of a boring way of saying what we do. But it's the clearest, and I think the easiest way to understand how to sell more stuff and how to be more successful is education based marketing, right? Where you educate people, and then you invite them to learn more, or if they want more where that came from, or if they want a, you know, if they want a free ebook on how to train their dog, or if they want a free ebook on how to eat Halo, or if they want free training video or a free 15 day challenge on how to build a business online using this specific business model. I think for most people, it's a challenge getting out of it's even, you know, it's it's a, it's a horrible way to come into marketing. Because if you think that you have to just go out there and pitch and that's what it's about, it's just getting out there and selling and pitching. Well, I don't even like to do that. I mean, I don't like to sell, just straight selling sucks, you know, I want to educate people I want them to be, I want them to get value, whether they bought or not, because that makes it less awkward and more enjoyable for everybody. And I can feel good about making an impact. And ironically, people buy more that way. So I actually don't end up disappearing, disappointed. But you've done a couple of things. You've started a Facebook group to help people who are looking to actually specifically be an affiliate for legendary, helping people as they're starting the challenge, and so forth. You've done a lot of education based marketing videos on TikTok. Talk to us about it, give us your own version of what I just said, right? Add or takeaway, but I want you to help people understand that the best way to succeed with this is through education based marketing, and that they don't actually need to be a salesperson to be successful with this business.

Barb: Oh my god, yes. Something that was coming up as you were talking, Dave is like the idea of attraction versus promotion, which is another recovery thing. But that we it's like when you create fantastic content, you aren't made, you're not making an ad for like, if you're on TikTok, you're not creating a tick tock like, here's this product, buy it, it's in my bio. Like, that's not what you're doing. You're it's almost like you're making a TV show that your target audience wants to watch, they want to watch more and more episodes. And then like a documentary, let's say educational, really Fantastic Planet Earth, you know, and they're watching Planet Earth and seeing all these animals and this and that. And then it's like, you know, click the link in my bio, during this short commercial break, or XYZ product that relates to people that would want to watch Animal Planet or whatever.

Dave: Like to adopt a blue whale? 

Barb: Yeah, exactly. Or to donate to, you know, 50 cents a day or whatever. But it's like you're not, I'm not successful affiliate marketers aren't going out and making ads for the product they're promoting. They're maybe not even talking directly about the product they're promoting and every single video, they're creating content that speaks to the fears, problems and pain points of the people that they want to reach. Like, I want to reach people that were like Rob was a year ago where they wanted out of their current iteration of their life, but they didn't know what that looked like or how to get there. And so shoving like, you know, the 15 day challenge or shoving a clickfunnels training or you know, shoving this solution down people's throats and being salesy about it is not the way that you To sell things, the way that you reach the people and get them get their eyes on your content is creating stuff that is funny to them, entertaining to them, or both. That's the best combination, or something that's motivational and inspirational, something that pulls on our first strings, like something that connects emotionally to those people, ads and commercials. I mean, Superbowl commercials Don't get me wrong, but typically ads and commercials are not the things that you know, something really sales pitchy aren't the things that connect emotionally with people. It's creating real authentic content, where you're genuinely connecting with those emotions and your target audience. Because that used to be you, you know.

Dave: Well, what about this one? What about this one, go to meetings, go to AA meetings, Dave, go to AA meetings, it's like, yo, give it a break, like, Okay, I see I got a problem. But like, you know, get, but then all of a sudden, I decide one day on my own now, maybe I'll mosey in. And I hear somebody tell their story. In their story I can relate to them. And at the end, I say, God, it was like, he told my story, right. And then I come back, because I feel like these people might be my people, right? Like, they know where I was at. Same concept, right? It's like nobody ever, ever does anything, because you sit there and beat him over the head to buy it or do it. They do it because they see a, they see a payoff, they see a reward at the end. Or they can identify with the person who is talking about in using a story or using a metaphor using something that connected with them emotionally, or they felt understood, like oh my gosh, this person understands what my pain is, and isn't just trying to beat me over the head with something. But it's kind of like when you go to a doctor. And the doctor comes in and spends five minutes with you, and then writes you a script. And you just leave wondering if you've got the right medicine, because they really didn't even spend time with you to try to understand what your problem is to really try to diagnose the problem. And I think that's one of the reasons why we we there's so much mistrust in in medicine and doctors, that people you know, get prescriptions after having a heart attack, and then don't even go home and take medicine, their medicine, they want to take their own concoction of vitamins and minerals. You know, and then it happens again, it's like, you know, sometimes we think that, you know, because we don't feel heard, because we don't feel understood. And because we don't feel educated ourselves. We don't pull the trigger on stuff we don't buy, we don't, we're not fully bought in. And you know, I think that those were a couple of analogies that came up for me as I was thinking about this, specifically the recovery thing of getting beat beat beat over the head, I can remember having judges beat me over the head in you know, as well as I do you see the people come in to get their paper signed at the meeting, they're like, you know, because they'd been beat over the head and just all right, your your punishment is, you know, 60 hours community service 60 meetings over the next 60 days, see in two months, right. And, you know, if the person comes into it, and actually sits through it and hears something that they identify with, maybe they'll get sober and get some help. A lot of times, they just sneak in at the end right? And just get the paper signed. And because the delivery sucked, you know what I mean? The delivery sucked. And you've had a lot of a lot of, so how do you think that somebody can become more of a teacher and adapt more of those education based marketing skills? Even if they weren't, even if they don't have the T shirt?

Dave: Oh, man, that's a good one. That is a good one for you. Because you have that naturally, right? And somebody could say, well, Barb, you have a natural teaching natural smath role play, right? 

Barb: That's just it's like, I probably sucked when I first started. But that's because I was literally 19 years old when I first started, you know, thinking about how I can help train people? How can I help teach people so of course, I sucked, like, you know, and it's not that I was a bad person or it's not that I shouldn't have been teaching or whatever. I just needed to learn skills over time and keep iterating and keep improving. And we all I'll start somewhere. And so what I would tell people is, it is so it'll change the way that you think. If you take the perspective of learning, teaching, like, and that's like, I think it was like a civil war. I know Brian Brewer says that, but it's also like a civil war reference to surgeons back in, like in the Civil War to learn how to do surgeries in the field. They would like, watch one, do one and then teach one. I didn't know that. Yeah. And I think a lot of it was probably out of necessity, but Okay, interesting, right. But it changes your perspective on thinking about how and why you do things when you take the perspective of Oh, I need to pay attention. I'm going to teach someone this as if I were a teacher asking those comprehension questions like asking kids, okay, so tell me about what you just did. And having them have to do what? Like, think about what they just did, and then paraphrase it and explain it, that cements something in you that you don't get if you aren't turning back around, and like kind of organically putting your own version of that back out into the world. Like there's so much value in turning around and teaching something that you just learned. It cements it in you and it will, it just strengthens that as a skill.

Dave: Yeah, I agree with that. Yes. So agree with that. I think that's of everything. So today, I think that if ever if you guys can in gals can take one thing from prison, you know, people Oh, the audio is cutting down, the video is cutting out Well, you know what, sometimes you just got to set the video and just listened to the words. Because you because you left in, you might have missed a real golden nugget. And the grill. Golden Nugget I just heard was the faster, you can turn around and teach something that you just learned, the more it will cement it in your brain, it will cement it inside of your subconscious. Also, it helps you to immediately turn around and deliver value. And I think the majority of people do the opposite, learn stuff, and then do nothing with it because they're not ready yet. And then, by the time you've taken in much more information to get really ready, you forgot 90% of what you've recently learned. So I want to say that again. And hopefully it also gets permit actually Can you say that again? Because I hope it gives people permission to do it. Please say it one more time. So we really make sure that people hear that.

Barb: Yeah, gosh, it's so timely because I've had people who come to me and they're like yeah, I haven't started my facebook group I haven't you know started doing x y&z because I don't feel like I know enough, or I'm competent or capable enough, or whatever it is. If you don't learn something, and immediately turn around and share that, you're not only doing yourself a disservice, but you're doing other people a disservice. Because you're not teaching them as you go. 

Dave: And you don't need to be perfect or have it all down or whatever. If that was the case, we wouldn't exist as a species because nobody ever attains that. And we could never teach anything to anyone. So learn, do, and then turn around and teach people how to do it. And maybe stuff will come up that you don't know, or you have to go and search on Google and figure out you know, and that's I don't even care if you learn and teach it. Right? Just if you learn and teach it. I mean, that's what that's what the majority of America does in classrooms anyways, right? All across college and stuff. I mean, here I am assuming again. So I mean, you know, I'm getting I'm on my soapbox here, you know, but but come on. Do you think every single thing that's ever been taught every single person who's taught it has years or months or even weeks of experience with it? No. I mean, I'm a history teacher. Was I there? Was I there during that? No, I wasn't. I'm teaching something that I read. I'm teaching something that I learned that I learned I didn't go back in history. I wasn't there during that particular time, right. So I'm the best. My wife sometimes says that I should have been an attorney right? Because I come up with some of the most, most insane arguments for things but the only thing that I want to do and I know you want to do this too, is I just want people I want people to get results. I want people that spend their hard earned time and money here. In on yourself and in your business, I want you to see a result from it so you can easily have a community that is dependent on me or is dependent on you know whatever the next thing that's coming down the road that we're going to be releasing, but I don't give a damn if people never buy something from us again is I know how to go get more customers so it's not gonna it's not like I need to hold everybody hostage. I know and I also know reverse psychology here that the more results you get the more Shea you'll buy from us because you'll be like Yo, I like this stuff I'm getting results right the quicker you I almost think that that should be like the one thing we say on the show every day just over and over again every day it's the same thing people but like oh my God, he's so sexy to save same thing every day. You know? What it's like, teach something. Do it. Sure. Do it. Okay, do it. I don't want to be leaving that out. Like I'm just telling you to go teach stuff, do it okay. But learn it, do it and teach it immediately the same day, not a week later, not a month later the same day. And I think that people could come on this show and you could come on this show and learn something every day that you could turn around in teaching the same guy right the same day. It's just my opinion. I'll get off my soapbox now. So you know and I'm not going to reveal your name but you go by alias online right to protect your identity I just thought I'd mentioned that for men and women who want to feel more protected out there on online

Barb: My other account my manifestation account that was something I did to basically as an experiment to see if I could build a following without showing my face without using my name you know, just driving traffic by creating content and I think at one point so I was driving traffic on that account to this manifestation product but I was getting like a sale a day. And so for people who I know there are people who have reached out to me before and said, I can't show my face because of work like they work for the government or you know, XYZ whatever whatever reason they have like even if you're not using TikTok you can use Pinterest you can you know drive traffic on Pinterest and never show your face and there you could blog like there are just so many ways that you can have success with affiliate marketing that you don't have to put yourself front and center you know, so just wanted to throw that my two cents.

Dave: Yeah, so you this, this, this particular account that you have, in the manifestation niche, you are a manifestation content, which, you know, if anybody's unclear about what manifestation content is, I mean, just go to Instagram, go to TikTok and type in manifestation and you'll start getting bombarded with, you know, with with mantras and affirmations and manifesting and law of attraction stuff. And then you simply go over to a Click Funnels or a jvzoo, or something to find a product that connects on that topic. And, and you can easily have a new channel without showing your face up and running in a day. It's unbelievable. I mean, there's literally no barrier to entry in this business. And it literally costs $0 to go and start a business in a new niche. I mean, for me, the speed of implementation, if you implement right away, and the barrier to entry being so low, is almost a joke. And people don't take it seriously. Right? Because it's like, that's too good to be true. You know, I know that if I started a business, I need to go take a loan from somewhere and buy equipment. And that's the only I mean, that's just the only way I need a location and all this kind of stuff. When you tell somebody No, you literally ensure you can invest in education. We sell education. There's other programs out there that sell education. I wouldn't say it's on our level, but I mean that's just me. You invest in education, but in terms of getting started. It's literally the only cost is your uncomfortability in most cases. It’s pretty crazy. Well listen, I have enjoyed this even though we had some technical challenges and I think lost a bunch of people. We still got a core group on and I'm sure many will catch the replay and I'm excited about round two and continuing to get this is your first time on the show, isn't it? Yeah.

Barb: Second. The first time was with Matt.

Dave: Okay well I am excited about a a third episode here to continue to get updates on your journey and you know, congratulations on everything that you've accomplished here in 2021, quitting your job finding your your niche, you know, finding your your kind of tribe and, and I think in many respects, finding this version of yourself as as an independent business owner versus somebody who's always probably done a fantastic job but you've had, but now doing, doing a fantastic job on your own for yourself. And I know that's got to feel good. And I just I'm extremely happy for you and thankful for all the value that you've provided just to a lot of members in this community as well. 

Barb: Thanks, Dave. 

Dave: You're welcome. Well, we will chat with you really soon. All right. All right. Sounds good. All right. See you Barb.

Barb:  Bye. 

Dave: All right, my friends. You can follow her at barbmcgowen. And my friends have a fantastic Thursday. We'll be back for another episode tomorrow. Rain or shine technical difficulties do not matter. Not at all to me. Right. So if you know a little bit of fuzz or a little bit of lag was a challenge for some of you, I'm sorry. You know, sometimes that happens but you know the quality of the message the quality of the content, the quality of the experience and the nuggets that were dropped was was was was was unrivaled, right unrivaled with any YouTube video or any other thing out there any other podcast why cuz it's loving because it's just happened. It's happening right now. It's not something that happened five years ago. Right? So yeah, we'll be back here tomorrow with another episode. See you then. Get out of here. Have a fantastic Thursday. Be Legendary. And we'll see you tomorrow. Peace.

Below is the transcription for this episode: 

Dave: What's going on, my friends, this is Dave Sharpe, welcome to Wake Up Legendary. This morning we had another guest. We are going to hear from who went from full time employee to full time online entrepreneur, please everyone, help me welcome Mike Mefford to the show what's up Mike.

Mike: Hey, what's going on, Dave.

Dave: Not much brother where you are calling from.

Mike: I live in the Kansas City Metro Area, Lee's Summit Missouri to be exact.

Dave: Okay, okay, and you've got the old wood wall behind you too man. Is that just what was there before your online business or is that something that you've recently installed.

Mike: That's something new. I'm in the process of remodeling my office right now. This has totally changed everything about me.

Dave: Nice man, well tell us about that, tell us how, give us a nutshell version so we can get to know you here in the first few minutes of the show, how you got here and how you started online.

Mike: Yeah, I actually lost my job at the end of January, so I kind of scrambled to find something that had been following a few people on tick tock, like everybody else and you know I decided to jump in and give this a try and from day one of the challenge I knew this was what I wanted to do. I did not want to go back to a nine to five job. I, you know, I like doing this. It was totally out of my realm of comfort, I had never done a TikTok. I'm still in amazement that I'm on the show with you today. I like to thank you for everything you've done for me and my family.

Dave: Hey man, You're welcome, buddy. Well, I didn't even know I did it, you know, so it's it's good to know it's one of the, one of the benefits of this show for me has, has been that I get to meet, you know, actual customers and students and some of our affiliates and, and actually, you know, get to hear how you've used our training how you've used our system how, you know, how your life has evolved changed, so you know I think I get as much out of this, as you do man so thanks for saying that. And glad you're here. So, was this the only training that you've, You had ever taken, was this the only online business that you had ever tried?

Mike: Yep, this is the only thing I've ever tried to do online. So, holy crap, man. Wow, and so I jumped in full steam so I got a very supportive wife behind me so that helps a lot. 

Dave: So, tell me about, like, tell me about that beginning process of you, have you clicked a link watching a sales video enrolling in the challenge watching that first day, I mean what was the things that were said, What did. What did I say? What did you hear that said that made you say, okay this is what I want to do, I mean what gives us insight into your head and what was your aha moment. What did you see that made you say, this makes sense?

Mike: Just what everybody else was saying on TikTok, how, how wonderful you were how, how the support community was a big piece of it for me, you know, you know, you know, because I had no experience so, you know, I didn't want to jump into this and then not have any support on the back end of it so and I've reached out to, you know, lots of people and all of that but just everything you said. I mean, you know, this is life changing. You know I wanted more time with my family. You know I was sick of commuting to work and working a nine to five. So, yeah, so.

Dave: So at the end of the day, I mean, the bottom line is is you just didn't want to go back to work, working for somebody else, and you were willing to have an open mind to something that made sense, something that would allow you to work from home to not have to go back to a full time position working somewhere else outside of the house in the middle of a, you know, in the middle of 2020 and 2020. We all know what's going on. You have to say it and have Facebook, you know, cancel our live video here because, you know, it is proven if you say certain words you will get. You will get penalised. I guess so we all know what's going on, right, we don't need to. We don't need to go into those details, we all know what's happening out there in the world. And, and you want no part of it, you want to build your own economy right at home is that pretty much the bottom line. That is the bottom line right there. Yeah, so if we cut through all the excuses my friends here if we cut through all this shit. The bottom line is, is that we all just want to be at home, have the ability to have unlimited upside, be in control of our time and are in our money, and in, do more of what we love, versus essentially taking orders, driving to a building that we don't want to be at taking orders from people that we don't want to take orders from.

Mike: Yep, I've spent 25 plus years doing work.

Dave: So you were working as a contractor or you were working 25 years at the same company?

Mike: I didn't work 25 years at the same company but I did. I was a system administrator for data analytics and reporting so that's what I spent my whole life doing.

Dave: Understood. So, you find this online marketing thing you go through the challenge you start taking some training, and what sort of hurdles, either mentally or what were some of the things that if you look back, you could say Mike, that could have took me out like that was a landmine that I, you know or that was a, you know, that was something that I, I almost let get the best of me or could have got the best of me, or that's something that I'm glad I overcame like what were some of the biggest hurdles and challenges that if you look back in the very beginning, if you're getting started, you, you're thankful that you overcame them and you realize they could have took you out.

Mike: The first one was the amount of information, the amount of information you provide is unreal. So processing all of that, you know, and only concentrating on the pieces that I needed to at that time, and then the big one is I wasn't comfortable on camera. That was not my cup of tea. You know, I've done 1000s of TikTok videos now I think so, it's really grown to.

Dave: So, you had to, you had to get, you had to decide what information that you wanted to pay attention to or you had to, you had to either look at being overwhelmed, as a, as a positive thing because it's better than being underwhelmed, or did you have to. Did you have to be really careful that you didn't get overwhelmed or how did you deal with the feeling of overwhelm at the beginning because you happen to mention, information overload, it's a common thing. Other people feel overwhelmed by other things, how did you deal with your specific flavor of overwhelm which was potentially going to come from information overload?

Mike: I picked up, I just started from the beginning and broken into small chunks and, you know, work through, you know the, you know that I did the blueprint so you know I, you know, I did each section and then, you know I practice that section and, yeah, so I didn't try to do it, do everything and then go back and try to implement everything at one time I did the Facebook section and then I, you know, I finished that. And so I did it in blocks. 

Dave: When you went through the blueprints was that that was this year of course right?

Mike:  Yeah, I did it. I think I did the 15 Day Challenge in March, and I immediately went into the blueprints after the two weeks of that do

you find the blueprints, the depth of the blueprints. When you look back at it you do you sort of, would you, would it be fair for you to describe it as kind of the, the challenge, although valuable being the shallow end of the pool, the blueprints, being the deep end of the pool?

Mike: Yeah, most definitely went through a lot deeper than the 15 Day Challenge part of it. 

Dave: Yeah, yeah, well that's what I was hoping you were gonna say but I opened up a bunch of shallow shit Dave and you're just too big. But, but, thankfully, thankfully here live on, you know, that's the whole thing with going live man I mean, you know, it's one way to get comfortable with, with the idea of, you know, messing up, of, of, you know, looking like an asshole in front of a bunch of people, whatever, getting over that real quick is just going live. Because, you know, here we are at, at, you know, look at your phones and tell me, does your phone say the same exact thing my phone knows yes we are live, is that, you know, get you comfortable being on camera and not worrying about every little thing if you do it enough time so have you begun to what is your strategy are you, obviously you've done some marketing on TikTok, are you also going live, and doing other things besides just posting videos on TikTok, give us a little idea of what your strategy looks like and we'll also post your link so people can check you out.

Mike: Yeah, I definitely do. I have TikTok live. I did a couple weeks of it, I didn't, I didn't. I didn't see a big benefit and I didn't get a whole lot more leads or sales. The biggest change for me here in the last two weeks is Tyler Well being marketer, gave me a kick in the butt and said you need to have one conversations with people that are reaching out to you, so I have really started doing that. It is crazy now I spend three to four hours a day, replying to DMS. TikTok and Instagram comments so, yeah, I'm getting my sales rate through the roof now and so.

Dave: Well golly gee willikers you know, that's, that's, that's the one thing that a lot of people are sort of unwilling to do who have that sort of expectation of, you know that that quote unquote automated business they've watched too many, you know, too many of those, too many of those rented Lambo gurus, with the push button system sales videos, and they've, they've got this idea that there's going to be some button that they're finally going to find once they pay, you know $37 For you will make money on online product on Clickbank or JVZoo or something, and that they're, they're going to discover that push button thing and the truth is is that, you know, I haven't found that yet it's like sort of like the pot at the end of the rainbow. And the more that I can blend here's been my secret I think sounds like you're saying the same thing is blending high touch with high tech.

Mike: Yeah, yeah, I fell into the trap of hey, click on my link and buy this product from me and opt in to my email list and.

Dave: So, what are some of your calls to action? Now, how are you getting people to reach out more so you can have more conversations via DM?

Mike: Well I, I changed my mindset, a little bit a couple of weeks ago where I know I'm not just posting about hey let's say you want to learn how to do affiliate marketing, I'm like, Hey, here's this side hustle or here's these work from home job, and at the end of my always put the call to action is hey if you want to learn how I make money online, click the link in my bio, but that's not my main focus of the TikTok at the beginning it's you know, if you want to work for Facebook remotely, this is how you can do it. So that's working pretty well for me or the last couple of weeks I know I've gained 77,000 followers on TikTok in the last two weeks so

Dave: Well that's pretty kick ass. So in opt in rates are crazy so crazy good or crazy bad?

Mike: No crazy good I'm at like 86% of people who hit my Ads and I were running some ads, Dave: And we're at 30% trying to figure out how to get to 60% Maybe we need to move we need to come and learn from you.

Mike: That's what my Clickfunnels stats are showing me and since I started October 3 that the options are like 86% O

Dave: Okay, well that's awesome bro, I mean, soak it up and enjoy every minute of 80 plus percent opt in rate percentages mean the beautiful thing about organic marketing free traffic. Not only is it free. Right, but it's warmer, right, because they, they've, they've likely seen a video or two or four or five from you before. And they, they, and a lot of times if they like something from you, they're gonna go and they're gonna watch a few more videos on your, on your, on your profile. I mean think about how you interact with other people's social media. Think about how you do that. A lot of times you're going to go over to somebody's profile like there's this joker let me go see if this is the only video on their profile, it's just something or let me see if this is like a real person and this is a real profile. I think when we talk about authenticity, or at least when I talk about authenticity. I think of it, less, as I have to, you know I have to be the same person I am, with my wife right because I'm a little dial down I'm not like super old mister wake up legendary with my kids and in life I, you know, because they'd be like, give us your inside voice that you know like tone it down a little bit I get all hyped up and excited because this is, I love this and in a different way that I love my kids if I'm hyped up and I'm outside playing with them and I'm gonna use my outside Wake Up Legendary voice I'm gonna get all fired up. But what being authentic to me being authentic online to me means is that people can find my real estate, online, whether it be my daily show, or whether it be my tick tock profile, whether it be my Facebook profile, and they can see a consistent pattern of me showing up with a consistent message delivering consistent value, and it's clear that I'm a real person, and that there's actual, there is a life, there's a human being behind some of these claims, this is not just a video that I threw up that I'm reading from a script that I have no idea what I'm talking about. I eat, sleep and breathe this stuff, what I'm sharing with you on this video, in terms of how online business has changed my life. You can see a track record of that if you go over to my profile and scroll through the history, right, and so I think that we have to remember, we have to remember that people do that, they don't always just, you know, click on on our, on our, you know, Profile link or right to the bio know they scroll they want to do some research, they want to find out who this joker is but after they've gone through and watched four or five videos, if your videos are quality stuff. They're going to be even more convinced and more excited to go click that link in your bio, or send you a DM right might say hey, this is this stuff oh real that you're talking about. 

Mike: If you do that with the consistency part though, you can show up one day and then take three days off and then show up again because that doesn't show consistency for your audience. 

Dave: Yeah, yeah, and people really, really are counting on you to not be consistent. They're counting on you to get distracted and not do the same. They're counting on you failing. Okay, this is what I think, one, it's hard for me to say this in making it clear because it's a complex thing and I think it all happens subconsciously. I don't think people purposefully want you to fail, or stop or get distracted. But I think that's what most people do is they get excited about something for a short period of time and the next week they're talking about something else, or they're doing something else, or they've quit. And that's probably how they operate a lot in their lives because most people are really good at starting things but not so good at finishing things. So when they see you day after day, or they go over to your tick tock Pro and you have three months, or you have six months of videos they're, they're like holy shit this person does this full time, this is what they do. Right.

Mike: Yep, exactly. Yeah, I do this, I post to TikToks a day. I use block scheduling. So, you know, I set a certain time every day to work on my content or my email sequence or something like that. 

Dave: Yeah, nice man. What other things have worked, that you would like to share with the community that you think would be valuable for them, what other tips, what other strategies that, that you think would be a value here in the next few minutes just because I have a couple of other questions that are not related specifically to your marketing?

Mike: Okay. Consistency is the big one, you know, showing up every day, producing good content that your audience is going to find valuable. The one on one conversations. You're very rarely going to get somebody, you might get them to buy your low ticket offer but without those one on one conversations I don't think you're gonna make many sales on high ticket so definitely have those one on one conversations. I think that those are my two big ones right now that I concentrate on not being consistent and, you know, having those conversations with people. 

Dave: Yeah. Cool man, well that's valuable and I love that you're talking about what's going on currently in your business. I do that too. You know I, I talked about kind of what's going on, like right now, And I love to hear that from people as well. You'd mentioned that your wife is really supportive and I just wanted to circle back on that and just ask, you know, how did you how did you how did you present this to her, and how did you get her support, you know, how did you win her support, what was it, is it a certain history that you have of communication is it that you guys had no other options mean how did you go, most people when they go to their spouses who have no experience doing an online business or something that's not traditional, they get a lot of pushback. So how did you win over the support of your wife and what tips would you give to our audience to win over the support of their spouses?

Mike: Well like I said she's always been supportive and whatever I wanted to do some of it. I want to buy a motorcycle. Okay, well, This was that I you know I showed her tic TOCs and Brian Brewer and stuff like that. She sat down and watched your sales pitch, so we don't know we have an open line of communications. I've had a couple of times during this that, you know, Maybe this isn't for me if you know I'm not generating any leads. Well, she's been right there behind me now. Let's give it another month and see what happens and keep doing your thing, you know you're getting better at the TikToks, your contents are getting better, you know. So yeah, she's super Yeah, and I didn't, we didn't want to. We were in a situation that I you know I needed an income to bring in some money to help pay the bills so you know that was a little, you know, we're going to make money doing this I go yeah we're gonna make some money eventually down the road but

Dave: I'd had that conversation, bro. I've had all that, you know, I've, I've been there, done that, man, I, when I started down this down this journey I got involved in network marketing first. And, you know like herbalife and you know Amway and those kind of things and, and, you know, I remember, you know, several of the company one company that I that I got involved in the product was a cell phone, and I paid, you know, $850 to join 500 of it was for the cell phone I never got the cell phone for the company shut down about two weeks after that and then another one was a lotion, lotion, skin lotion company so I have purple boxes and skin lotion, you know, under bed, and this one company was numismatic coins, right. So, I was paying 100 a month for these numismatic coins I thought it was bullion, I didn't understand the difference between, like, like a bullion coin which is, you're paying for the weight of the gold, whereas a collectible you're paying for the, like the collectability of it, and it's so these were $100 coins but they were only really worth like 25 or 30 bucks so anyways, I got I was in the company for a few months, and I hadn't made any money, and, you know, I was struggling one month to pay my rent, and thankfully I had at least enrolled in this numismatic coin company because I took him down to the pawn shop. And I was able to get some money back to be able to pay my rent, but, you know, God, I look at that. For me, you know, I'd asked you what were some of those times to where you look and you said, you know, maybe that that was a time that I overcame something I certainly could have quit. I mean, for me, that was a rock bottom. And that was before I got started in entrepreneurship, you know what I mean, I was already in entrepreneurship, I was already talking big shit about how I was going to succeed, I'm going to get rich with this and or I'm going to at least make some money with this I'm going to go full time and here I am pawning these numismatic coins to cover a portion of my part of the bills because this was before, before we were married the first or so or two of our relationship. But yeah, I mean, for whatever reason, both my, my then girlfriend, now wife being supportive, supportive and, and, in her own way, you know, she ended up buying me a computer because I was doing offline stuff in these network marketing companies, You know chasing down friends and family, being held in the doors pounding the phones pounding the pavement, dragging people to home and hotel meetings and stuff like that, trying to get them signed up. And, you know, after, after two out of three companies shut down and I had to pawn my numismatic coins. I was like okay this, I gotta find something else, but I didn't have a computer do. And so, you know, she took me to Best Buy and she bought me a computer for five or 600 bucks, and I paid it off 50 bucks a month, you know, over the next, however long it took me to pay it off, you know, the next year or so, and. And that was a computer that I worked on. And it was kind of my, my bread and butter as a matter of fact, and I encourage all of you to take some pictures, you know, this was back. This was back before we all just had. We all just had cameras on all of our cell phones, you know, and it was just so easy to take a picture of everything, but this is me sitting at that very computer, you know, with, you know, the. It was a Samsung you can see there, and I had the, I had it up on a, on a little stand there so I could, I guess see better or whatever and a little, little keyboard there, you know, detached from the thing and I had the nicotine patch on there, not sure if you can see that but I had the old quit smoking nicotine patch on the right shoulder there, you know the the desk was set up right in the middle of living room. There was no home office that was the home office. And, You know that was the computer that I had started my, you know, online marketing career with paying it off on my, my, my then girlfriend now wife's credit card $50 a month at a time. It was kind of like putting a piece of furniture on like one of those payment plans that, you know, whatever this furniture place is. And I looked back and I felt nowadays I buy a Mac computer it's, it's, you know when they whenever a new one comes out and it's no big deal but, I mean there was a time man to where that was the biggest purchase in my life at that moment, you know, it was just that computer to be able to work on. And so, yeah, I think it's important, Mike and everybody listening to stay close to your the beginnings of your story and to that struggle into what that look like and, in, I know it's hard to appreciate it at the beginning, you know, because it's tough, it sucks, you know, it's like this sucks. But you look back on it and that becomes the greatest story that you have, you know, when you become successful, you get to look back on that you get to talk about that you get to show pictures if you have it, those pictures of you working. I've got another funny one of mine I had got. I had finally got enough money that I felt comfortable enough to buy a, you know, I guess I'm a Mac/iMac guy, Right. And, but I, I guess, for whatever reason I didn't have a desk or something to set it on so I set it on this nightstand or whatever, it's like backwards sitting there in the corner, you know, and I'm just kind of sitting up hunched over it, you know that that would create massive neck and back pain for me, for me today you can tell, the pictures not very good, knows what it was taken on but, you know, the point is is that those beginnings are, are part of the most, or the most powerful part of your story, and they're what makes the journey, enjoyable and real as you as you grow in and kind of move away and move on. Those beginning So, anyways, your story of getting started reminded me of that and I appreciate that. My brother. I appreciate your time. It's been an honor to chat. Thanks for the kind words about our, our process and our system here, um, I've had a couple of folks on this week, it's well actually yesterday and today, who both said that they'd never done any other training, never done any other online business before. This was the first one, and they're off and running and kicking, kicking butt and taking names so what would you tell somebody who's on that day one, are thinking about getting involved here and might have some of that skepticism that some of us have at the beginning, based on your experience in what you've got out of this, What would you tell maybe yourself if you were sitting there at that at that day one again. What would you say to yourself?

Mike: Stick with it. No, don't, don't build that on day three and, you know, don't, don't think it's going to get too hard, there's plenty of support out there to help you with whatever problem you may have you don't have to be a tech whiz or anything to do this I mean, there's lots of help out there YouTube videos to help you along the way, you know just be consistent, you know, finish the 15 day challenge I have lots of people who don't finish the 15 day challenge so I reach out to them and, You know, tried to get them motivated started again and stuff like that but yeah you keep keep grinding.

Dave: Yeah, stick with it. It's amazing how many people will even buy something online and then not even log into it, it's unbelievable. It's crazy, folks, that is the norm, just so you understand that a lot, we've we've had a lot of our affiliates who have gone through the challenge and it's like, well, you're clearly new man you've not you'll, you don't know the behaviors of human beings, especially online, this is the norm that people buy something, and don't use it, it's like buying a gym membership, and not going. I've never done that, you know, I've for most of my adult life hadn't had a gym membership, and didn't go to the gym on a regular basis that I had a membership, you know there's probably been times that I've had multiple memberships, you know because we buy stuff. We in the heat of the moment, impulsive decisions, we, we have a moment of motivation or inspiration, you know, and, and we were my the only one who's just at some times in my life has been great at something and just bad at finishing, I can't be the only one, you know, through my decade of doing this. It's been unbelievable Mike I'm saying that it's, I'm obviously being sarcastic. Unbelievable how many people will buy something or not even log in and not even start or buy something and not go through it. And for me, I always like to see the silver lining in that. And for me what that shows me is that there's not that much competition. Most people are lazy, most people are distractible, most people, even if they're out, even if they can outsmart me out with me. They cannot last me. Right. It's like a game of survivor and sense, if you don't have, which I've not over the years have the technical skills, had the grammar the selling the, you know, a lot of these skills that keep a lot of us from being embarrassed I used to write emails out to my list and they'd send them back saying this is the worst thing I've ever read. Never email me again, you know, because the grammar was horrible and I was just a bad writer, but I've outlasted people, and I think we, on your note of consistency. Just remember folks when times get tough, when you feel like, I don't know if I'm ever going to blow this up and become successful with this. Those who are successful are not the smartest, they're not the best dressed, they're not most likely to. They didn't get that award and it's not because I certainly didn't get that award any time in school. It's not the people with the highest IQ, it's not even the most charismatic, right, because even those people are distractible. It's the people who do the deal, consistently, and stick with it on a daily basis, over a period of time, and that's with any business, that's not just this, that's with any business use you roll your hot dog stand up to that corner for long enough, or if you got to change course are fine, but eventually you're going to find a niche you're going to find a hot spot you're in, it's in it's going to blow up, but it's the folks who invest all this hot dogs gonna blow up I'm gonna get rich with this and they go out there for a week, and it's, you know, selling hot dogs and they're like I want maybe their wife says or whatever and they listen or maybe they're just all negative but to get down on themselves, but they quit too soon, you know,

Mike: They jump to the next shiny object.

Dave: Absolutely, absolutely. So all right, my brother will listen. Have a great day, tell your wife that we said hello. 

Mike: I will do that. 

Dave: Again, my friend. Thanks for supporting and knowing how important that is and please come back and keep us posted on your journey. All right, brother.

Mike: Well thank you very much.

Dave: Alright see Mike. All right my friends you can follow Mike, as I've put up here, a couple of times at Mikemefford6 on TikTok. And as always say, lift, lifted brother up, lift the sister up, leave them a comment like their stuff, that's how we can support each other in this community is by is by, you know, showing support is by sending positive energy is by collaborating and masterminding and learning from each other and just, again, it's all about collaboration not competition. Make a decision, you know, it's almost like, you know how many times for some of you sitting on the fence, do you have to see or hear some of these stories to go all in to really, you know, to really make a powerful decision I hope that today will be that day for you. And if it's not keep coming back, we'll keep talking and keep sharing stories, and trying to inspire and bring new hope where we are at in your journey with that being said, Get out of here, have a great Tuesday, Peace.

 

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe Welcome to wake up legendary it's an allergenic Dave sharpest morning but no. Nonetheless, it is Dave Sharpe. So, my friends and my fathers, and my mothers, I'd like you to hear this morning from how a from a busy mom on how a busy mom can start a profitable business and oh by the way, in case you were listening to this and thinking, Well, I'm young, or I'm older I'm not a busy mom. Well if a busy mom can do it. Don't you think that you can do it too. Don't let a busy mom out work you don't let a busy mom out hustle you don't let a busy mom out succeed. Yeah. All right, I bet she will. Erica Welcome to the show.

Erica: Hi Dave How are you?

Dave: I'm great, I am fantastic besides a little bit of allergies but you know what, that's. We'll get through it. Right. We'll get through it. We'll get through it together. So where are you calling from?

Erica: I'm actually calling in from Phoenix Well, west of Phoenix but Phoenix, Arizona. 

Dave: Good old Phoenix, I got some friends out there in Phoenix, including the man, the myth, the legend Matt Hetzel. He is out in that area as well. Yeah. You know him, he's, he's been helping you to get some results in your business here inside of our community right?

Erica: Yeah a lot actually. 

Dave: Nice. So, well, tell us a lot. Is this your first time on the show?

Erica: No, I was on it probably about a year ago.

Dave: Okay, you know, I mean, that's like 300 people my age so forgive me. No worries. Forgive me, I, I really, you know, I know your name. I know who you are. Matt was talking about you in some of the sort of results that you were getting just within about 30 days ago on how you started to take off but, but take us back in, give us a little bit of how you got started, how you found Legendary just for anybody who doesn't know your story. 

Erica: Sure, so I've kind of always been wanting to kind of do things on my own and have my own business work from home. I've got two kids, I've got a husband. And so I've always been interested in making money online and making money from home. I've done a couple MLMs that didn't really work out in my favor and right before I started Legendary I was actually taking an Amazon FBA course. It really worried me because of the amount of money that you have to kind of put into purchasing products and hoping that they sell and if not then you're finding out a bunch of money and so I was really skeptical on it, even though I was taking the course it was something that, in my guts still kind of worried me and I'd actually found a video on TikTok. About the 15 day challenge, and loved the results that I was seeing from it actually did, did a bunch of Google searches on the company on you, probably about a good week or two before I actually decided to jump in and when I jumped in, I say that I fully jumped in, I jumped in with both feet, you know cancelled my Amazon FBA course and just ran with legendary. Shortly after I started, I did a tic toc video that blew up and so the first account that I had actually has almost 200,000 followers right now. That one kind of died down, I had a surgery and it kind of took me away from work a little bit. And when I came back, it was a little bit of a struggle. I was still making sales on stuff like that but it was just a little hard so the last couple of months I kind of kept out for a couple of months. And I reached out to Matt because I was having some issues and so I was like hey, you know, this is what's going on, this is where I'm struggling, what do I do, and so he sent me the training video and I created a whole separate tic tock account, and it kind of blew up from there.

Dave: Well sorry to your FBA Amazon drop shipping people there that we stole your heart away. What do you think the difference was between MLM or past network marketing ventures, the Amazon drop shipping, and then Legendary in what we teach here, what was the difference that got that, that sort of made you drop everything?

Erica: So I needed something that was not going to cost me a lot of money to start because I had done other ventures in the past and actually lost quite a bit of money with MLM happening to order different products every single month in order to even make Commission's was really difficult, and having to rely on other people, that whether they decided to work their business or not greatly impacted what I was able to get and I know a lot of people who actually have a lot of success with network marketing companies, I just wasn't one of those people and so when I started looking into Amazon FBA kind of fell back with the same any aspect of I didn't want to have to put in a bunch of money that I wasn't sure I was going to see a return on. Now I do think that Amazon FBA is a sustainable business. But as long as you have that capital in order to lose if that's something that the product that you purchased doesn't go over really well, And me being a mom of two my husband travels for work, we actually travel with him, I needed something that was a big risk and Legendary was a very reputable company, and the core foundations that Legendary teaches was everything for me and that's basically what got me off the ground and running.

Dave: Now you did still invest in education here there are probably people who are thinking so when you say get off the ground for cheap I think most of them are used to $37 Business In A Box on ZBZoo or WarriorForum on some of these underground push button systems that cost $27-37 bucks and then look at something that costs $3,700 and see that as a massive cost and while I don't want to minimize that, for people who that is a massive cost. I also know you may too. I don't know. Everybody's got a different, I guess, I guess thermostat for that. But for me, compared to for example the construction business that I was going to start before I came online, that was going to cost me 2500 Really just to sign up for the test to get my license, let alone all the tools, the truck, the school that it takes. I don't know all of the economics of Amazon FBA drop shipping, but I just wonder if you could speak just for a second. On the ROI, or the or the mindset that you have about investing in education, or at least investing education here.

Erica: Yeah, definitely, um, so when I had joined. Like I said I loved the way that everything was taught. I loved that it was very step by step, very easy to follow. I had questions of course, as you do with any new thing that you start that's pretty normal to kind of be a little hesitant to not really feel like you know everything and I'm definitely one of those people that I like to have all of the pieces of the puzzle. A lot of the times before I start, but this was a little different and so I kind of had to take myself back to almost the feeling of when you start school and you're learning a trade or you're learning to figure out what career you want to go into you don't always have all of those pieces, but you just keep moving forward. And for me, I felt that right off the bat as soon as I got into legendary $7 force that this was something that was going to not only take me to that next level in my business that I've always wanted, but that it was going to be something that would benefit me to invest into with Amazon FBA. The only difference is that you can purchase products, and you aren't really sure if they're going to sell, yes they have different things that you can do in order to figure out which products are the best products and which products people are wanting and ones in demand, but you kind of sometimes run that gamble of what if somebody doesn't buy it. What if this product doesn't sell the way that I needed to? What if the marketing that I'm doing for it doesn't attract those clients to get those products sold because it does, is going to take some time just like with anything. and so I was able to see a faster turnaround with Commission's coming in, sooner than I would have with Amazon FBA and a lot of that had to do with the foundation of Legendary itself and what it teaches at its core, and the step by step process of everything in general. And so for me it was highly beneficial for my business and where I wanted to go to invest in that.

Dave: I don't think a lot of people really understand this, this is something that I want to try to communicate and I'm interested in your perspective from somebody who knows a bit about sort of these Amazon and drop shipping style businesses because you have that firsthand recent experience for me. When I look at it, I want to build a business that's an asset that has the potential to make me money, even after I quit creating content, and also has the ability to develop a real asset like a customer list or a database that I can continue to market to over and over again. To me, and even if I want to build a reputable brand. For me, it's a lot easier to build a reputable brand using my, my knowledge and or the value that I can deliver and or my face right versus drop shipping, where you certainly can build a brand, you can take in get somebody to create you for example a watch, and you can put your own branding on it, and that's a lot of what some Amazon courses teach is the difference between, you know, just kind of drop shipping products and then creating your own branded products, that is your own brand, but to me that's a really, that seems like a really advanced strategy, It seems like, because I have to understand where to get that product. You know, I want to create my own branded phone case or my own branded watch or my own brand of whatever you know hats or whatever I need to source those products, I need to be able to, you know there's there's graphic design. I may need to buy a bunch of them. So, there's a, it's a bit of an advanced strategy to build my own brand, branded product. As far as dropshipping goes, you know, in most cases most courses are just teaching you how to find a shitty product over in somewhere like China and and buy it on Alibaba or whatever, and in your hope people actually just aren't so disgusted with the quality of the product that they refund in blow your Shopify store up. Or, as somebody shared recently there's the strategy where they teach you how to go run around in TJ Maxx and Marshalls, and try to scan stuff and buy stuff and then post it like garage saleing. To me, it seems like a no brainer to build something that I don't have to leave my house that I don't have to know sure if I want to invest in education that's fine but I don't have to put any money, up to be able to buy product and stock product or even manufacturer or create product as well. I can test a product instantly to see whether customers like it, because it's immediately delivered, if I'm selling an information product versus waiting for that product to be shipped from China. And I'm building a real asset with a list and a brand. Am I right about that from your perspective of having that recent FBA in Amazon and drop shipping experience?

Erica: Yeah. Actually it's like right on the head, the the biggest thing is is that with Legendary and with affiliate marketing and digital marketing in general, you are able to build a brand can be set aside from from something different as far as just whitelisting, which is basically what they call it, when you purchase a product and you put your name on and your label and stuff like that it's not actually products that you create. But then again, you also have that hassle of actually having product being able to stay on top of that and making sure that the warehouse doesn't run out of it and if it does run out of it you have to order it again and that takes time and then the shipping and then because it's coming from overseas, you have to deal with all of the, the exporting, and they've got all this other paperwork and stuff, you have to worry about it has to be inspected and just all of this stuff, whereas, affiliate marketing, digital marketing is very simple. Now, I mean simple as I can do it from my home computer, I can take my laptop with me and I can do this from anywhere in the world that I so choose, but there's not a billion things that I have to focus on it's getting out content, it's showing people what these products do and how they can solve problems for them and just engaging with people and giving them value as far as what this can do for them in the long run, and what this can do for them in life, and it just, it makes it simple. And that was something that I needed in my life because I already have so much going on with my kids and homeschool and my husband that I needed something that was simple that I didn't feel like I was being torn in 5000 different directions in order to do.

Dave: Not to mention the economics, right. And look, I think Erica has been clear, there's people out there and I want to be clear, too. There are people out there that are succeeding with selling products on Amazon, doing drop shipping, private label, all this kind of stuff. I'm not here to say that affiliate marketing is all good all the time, easy simple there's work involved, there, there is, there is mindset that you have to develop and I think that goes with any business but there's, there's things that you need to walk through, but they're all within your control. Right, versus things that are out of your control for me as a business owner. I would rather be in control of my hurdles, versus, then the things that are out of my control been over in some other country have been some export port where they're trying to import my fidget spinners or whatever, you know, it's just, or, you know I get enough refunds and Shopify shuts My, my, my store down because people are not receiving the product. And over there, getting them in it's total crap, you know, but again I want to be fair and I want to be clear, Amazon, I'm bringing this up because it's like seems like almost everybody has tried drop shipping or E commerce because it was so hot from about 2017 that almost every single person that comes online, in types How To Make Money Online gets, like, a barrage of E commerce stuff. And I'm not here to say that that can't work for you but I am here to say that in my opinion, the ease of entry, and that we haven't even talked about the economics of affiliate marketing or selling information products versus e-commerce in drop shipping on Amazon is night and day. Let me explain. So say that you're doing affiliate marketing, and you have a product that pays a high ticket commission as an affiliate, that is oftentimes equal to making dozens and dozens if not hundreds of sales of your fidget spinner, let's just use that as an example. Because if I'm making $1 or $2 $5 profit off of selling a product. You can do the math on that. Now, what if as I advance. I introduce a coaching program or a course of my own or whatever. Now I've got high ticket commissions or even mid range, low, high, and mid range commissions coming in from my affiliate efforts. And then let's say I sell one coaching packages per month at 5000 per month, right, you start to do those economics and you see just like like I explained in lots of videos in the challenge and so forth, is that the budget, the main reason why so many people don't succeed is the actual economics of their business, you literally, it's impossible, you're trying to be Walmart, who makes a small rip off of millions of products, that's the business model in making a small rip off of a couple of sales a day, with no mid or high ticket potential, the economics just, they just don't work.

Erica: Yeah, I agree completely, and that was kind of one of the things that I like I still really like, I mean, I, I've always been into product reviewing them for people. Because if it works for me, I know that somebody else is gonna like it, depending on what the product is or why I liked it, and I've always known about affiliate marketing, and know how to get into it, I didn't know how to start it, I didn't know I didn't know where to start. And so when I found this opportunity that was kind of one thing that I liked. This is amazing because I can share products that I already use, products that I already love from major companies that people already know who sells this and where it's from. That's all I have to do is talk about what it does for me, and somebody else is going to be interested because I was so I know that sharing and talking about products or services or software things that I use in my daily life whether it's for my business, whether it's for my kids, whether it's for my husband and my son, and, like, it's literally endless. But being able to share those with people and what those products have done for me. And seeing that people trust it because they already know the companies where they come from, that was huge, because I didn't have to worry about the products that I was ordering from China or wherever, being something that was going to be valuable for people, something that wasn't going to be cheap, or crappy. I didn't have to worry about building the downside of the brand, because the brand is already there. I'm just passing it through a funnel to share it with other people, which made it so much more simple.

Dave: If we talk about MLM which you and I both have some experience there. I think for me, I don't know about everybody listening, but for me the benefit of getting into a business that I don't have to go pitch my friends and family on is like everything in now, meeting some of you who are listening who have not done this before. You're just probably tuning us out. If you don't know you don't know, but let me tell you something. When I got started in just entrepreneurship in general, I got all excited about this new business that I was getting into that happened to be an MLM. And when I, When I signed up, I paid my money and I got my product and I was okay okay now how do we build the business, train me up in the in the answer was, make a list of your friends and family. I was like, Really, my friends and family won't let me mow their lawn for five or 10 dollars, like, let alone. Buy a skin cream for $40 that they are buying from Walmart for five, you know. So, you know, I got a few pity sales here and there, but, you know, it wasn't until multiple companies went out of business, Erica and I were literally left holding the bag. And by the way, I didn't have an email list, I didn't have an asset that I can start over with, because my whole asset was just, they owned it, if I brought a family or friends to sign up. They weren't teaching me to build an email list, they weren't teaching me to generate leads. All that customer list email information, phone number, all that just went down with the ship. So when that MLM Company went down. I was left holding the bag, I was left with nothing. I was left with nothing. And so, I almost quit like most people do say, This is bullshit, or this is a scam or whatever. And instead what I did, and I thank God every day, and I thank myself every day. I went online and I started to learn how to generate leads for mlm, by the way, because I was gonna do MLM again and I was like, Look, I just can't do this friends and family thing, but I am going to get rich doing this, right. So I went online and I got it. I started, how to generate leads for my MLM business, and I got in other MLM earners who were selling me trainings, doing affiliate marketing. And I was like, hold on. These guys are selling me picks and shovels man, not the actual gold, right, yeah. And that was exactly how they explained it to me they were like, look in the Gold Rush, there was, there was just as many people that made money or more from selling picks and shovels to people who were on their way to go dig for gold, versus, and so I was like, hold on a second. I can sell picks and shovels, I don't. Right, so I started to do what my first affiliate mentor was, turning around to other network marketers and selling them training on how to not chase your friends and family and it just grew from there. And here's the thing. I'm a big Amen from everybody in the back. I have not since that day pitched my friends and family, any damn business or product that I have sold. 

Erica: Yeah, same. Well I haven't. I haven't talked to my friends and family about this business, less they asked me hey what do you do for work. That's it, I don't talk to them about any of the products. I don't have to feel like I have to go to them to get a sale because I need to make a commission or I need to make. I need to go buy products. I don't do any of that which alone was life changing for me.

Dave: I know it, look what some days, especially in the beginning when times were tough like when I was just getting things off the ground. That alone. Just the fact that I did not have to go unless you say, a friend and family for a sale. That alone was enough, I was like okay, Dave. Just look at what is, let's be grateful to make a gratitude list, don't have to chase friends and family, don't have to go prospect people in Walmart, don't have to leave sticky notes on, you know gas station, pumps, you know, are you business options open. You know, don't have to do drop cards, you know where you drop your business card and they tell looks like $100 bill, then you don't have to here's my I don't have to put magnets on the side of my truck and drive around town, hoping that something somebody is going to call. Nobody ever called, nobody ever called, never made a single sale. Make loners miserable, Brad Tingley says MLM. Now look, I am also. Here's the other side of this, grateful to MLM and network marketing, that it gave me. It gave me. It gave me a taste of entrepreneurship. It really did. And there are people who make money there. I'm not saying there's not, there are people I mean there are people who want to pound the pavement, and I don't give a shit about losing friends, And then they just invite, they just recruit all their friends, I don't know how they do. Yeah. But for me, I just sucked at it, you know I just sucked at it, I needed something different. So I'm not bashing it, I'm grateful for it. But I'm also grateful every single day, even on, even on days where, you know, in the beginning, no commissions, no money, always just going to work, I had to remember. Where did I come from? I'm going somewhere, I'm building a business, I'm developing a skill. I need to stick with it and I need to also understand that the grass is not greener on the other side it's just artificial turf, and I need to stay focused, and so how, talk to us a little bit about what has been, you know, a lot of people say on the show consistency. A lot of people say, you know they have it. We hear that a lot of consistency is what has been your sort of secret to success here over the past year. What would you say if you look back you say, You know what these one or two things have really helped me to move my business forward?

Erica: My mindset is the biggest because I feel like as an entrepreneur mindset is huge, huge, like I cannot stress this enough how big mindset is because of the fact that a lot of the times you're doing this by yourself Yes, you've got resources yes you have legendary to lean on other affiliates that you can ask questions to but, essentially, this is your business, you are doing this 100% yourself. So make sure that you are remembering your why post stuff around it sounds cliche, because I know if you are an entrepreneur, this is something that you hear all the time, post stuff around your house to keep that fire going, because if not, you during those hard times are going to struggle, mentally, because you're like why am I doing this all I'm making is this much, all I'm making is this, I know that I can get further, why am I not getting there, you're going to have different seasons in your business where things are not always going to work for what you want it to, or if you're in a transition period, it's going to feel very hard. So mindset for me is the one of the biggest things that I continue to work on every single day, every single week. That helps me keep my business moving forward. Other than that 100% honest, it is my husband. There are times that I feel like I'm going to yank my hair out and I'm literally going to lose my head. And he's like, Babe, you've got this, sit down and figure out what you need to do, sit down and figure out where your holes are in your business and go and work on that to get that part moving forward, Because like I said I'm a very detailed person. So if I feel like there's a piece of the puzzle that I'm missing. I feel like all of it's going to fall apart, and a lot of the time, that's not the case, but that's just how I process things, and so he has to. He doesn't have to, but he does. He helps keep me grounded. He comes, he helps keep me focused on where I want to move in my life and my business and not just for me and him but for my kids, because I want to build a future for them that I never had. I want to build a future for them and show them that there are all of these possibilities that you can do to create income for yourself and your family that you can sustain long term, that they can get into later on, because that was never anything that I knew growing up it was you go to college, you get good grades, you get a good job, you work there for forever you retire, you have a couple of years maybe to yourself and to enjoy life. And then that's kind of it. I don't want that for my kids, I want my kids to understand that of the world that we're living in, and the digital age there are so many other possibilities and opportunities out there that affiliate marketing is literally just one of them. This has opened up my life so much more for my 12 year old son who's into gaming who now talks to different companies about becoming affiliates for the products that he uses on a daily basis. That's something that I never would have thought of. Five years ago when I was in network marketing. And it's just like it's mind blowing that these are the kinds of things that help keep me going in my business every day.

Dave: Yeah, I mean, I want to, I want to remind everybody what we what we teach here, and it is not simply just affiliate marketing. It is these core four businesses, These core four ways to sell information online, and what those core four ways are is coaching courses, events, and of course affiliate marketing, and affiliate marketing specifically, selling other companies courses, coaches coaching or events. Now, that doesn't mean that you couldn't be an affiliate for a physical product, if it aligned with your niche, you could certainly if you were in the dog training niche, be an affiliate for leashes dog toys. Organic dog treats, dog food. Right. But the main core income provider or profit center of your business is going to be that information product, whether it be a core coaching program course or event live or virtual why because if somebody has a problem, you, you can charge a premium price to solve that problem in the person who has that problem will pay that premium price. And it will be worth every dime to them. Now will it be worth every dime to the person who doesn't have the problem. No, it will be worthless. But we find a niche in a person with a problem and then we connect that person with a problem to a solution. And this business model is the hottest, and the most profitable, and the future of online marketing right now. It is the future, because all of these influencers, all of these people with these brands are realizing that they could package their information, or they could connect with people who have information packaged to sell to their audience for massive profits. All of these influencers that you see that have traditionally just made merch, that was kind of the, the, kind of what you did if you had developed an audience online, you just kind of sold merch, but they're all realizing, selling merge is just one stream of income, you know, it's just one way, and quite frankly, it's not even remotely the most profitable way, they begin to read they package their information and that's why a lot of these sites like Yahoo Demi and, like, I think it's called teachable, in all these other sites that allow you to package to create a course, you know, the hosting of that site. As a matter of fact your girl that I'm friends with will sell a million dollars of her course in less than a day. By opening it up in, in having a long waitlist, and then all of a sudden she opened it up for her followers, and it was open for a specific amount of time she was taking new students and she literally sold a million dollars worth of her course in in literally when she got shouted out by the owner of teachable or whatever the platform is she sells her course on, but what is the entry point into this business model, its affiliate marketing, it's selling somebody else's product why, because you can focus on one part of the business, the marketing department. You don't have to focus on the development or the creation or the creativity or the merchant processing or the sales or the customer support in folks like our guests yesterday Brian Brewer, who's a multiple six figure affiliate marketer, some folks just choose to stick with affiliate marketing because they don't want to create courses or do that back end delivery aspect of the business. So I think that what is important to remember is for everybody on here that this has not only been the simplest business model to get into. Over the course of the last decade since I've been online. It also is the business model of the future. You can put it in the same bucket as crypto as NF T's as some of these other things that in my opinion, are a lot more risky, and a lot more complicated to get into. This is right there with them. But it's proven, but there's low risk, but, but it, and, and there's all of these benefits, and I just think, when we really grasp the potential of the business model. Then, you know how hot it is, how it's not going away, how it's not saturated. We stopped, you know, telling ourselves all these limiting beliefs and all these bullshit stories, and really understand what is at our fingertips how blessed each one of us is to be here at this time. With this information, or you need to wait on a government check or whatever it is you need to beg for a penny raise you know every six months, that's the only way the 40 4040 plan. I think you can't help it to get excited about I mean, I, I'm 10 years 10 plus years into this Erica, and I'm more excited about this. Then I've ever been. 

Erica: Yeah, and that's kind of like one thing that I loved, even though I got into this with affiliate marketing because it was an easy way for me to understand, high income skills that you need in business in general, just in general with any kind of business you need to know how to build an email list you need to know how to market things you need to know how to talk to people and all, like, all of these things, I mean, I've had social media since I was a child. So, really don't think that social media is going to go anywhere, but understanding how to utilize social media for benefit going to set you up, literally for life, because the only thing that thing digital is going to happen is it's just going to continue, and the pandemic has put us more into that, than any time before, because so many people were stuck at home and because so many people didn't have jobs they were looking for ways to make money from home, they were looking for ways to support their family. And now that people have realized that they can make money online, they don't want to go back to a nine to five, they don't want to have to deal with that boss, or those crappy employees that you have to deal with that, just all of it, they don't want to deal with any of it anymore, they want to be able to be in charge of what happens with their life, how much money they can make and affiliate marketing, like you said, is literally just the tip of that iceberg, and you guys start with affiliate marketing and decide, Hey, I like affiliate marketing but I kind of want to go create my own course because I know affiliate marketing and I love products but I know how to build a house and I want to teach somebody that or I know how to, you know I'm a dad and so I can show people how to do basic maintenance on their car I know that during the pandemic, there was a dad who did that. He started with affiliate marketing, and talks about different products that you could purchase for cars that guy would make. There's so many different things that you can do with things online, and the high income skills that legendary teaches, it's endless. So just because you start with affiliate marketing doesn't mean that's where it has to stay, you can venture out into so many different things, but still use affiliate marketing as your core, and how you can help produce income in one stream.

Dave: And I think a lot of people are realizing that they don't have to go sit in a classroom or sign up for a four year degree to learn something, you know, they can just buy a course now many times people go right to YouTube and I think that's what has been the kind of go to for many years, it still is, but I think people are waking up to realize that, look, I can go to YouTube and I can get some generalized information but if I want specifics I need to find an expert and I need to sign up for their course, and I need to take that course or I need to I need to get involved in that community, or that which is usually consist of a Facebook group or a discord channel or a Slack channel or something or something that allows us to be a part of it online community. And I believe that people prefer that, why. Well, it's pretty common sense, you don't have to commit $40,000 to go and get a degree, learning from people that don't do it, who are teaching archaic methods from a textbook, right, that was written, 20 years ago. And, you know, in many cases you, you, you can start making money or start getting a result right away. It's just it's it's a no brainer, and I think society I think I, I do think that the system of, of, of kind of conveyor belting kids into college is too big to fail, almost kind of like how they talk about banks being too, like I think that is so ingrained in our society that is going to take many decades for that to be unwound in for it to be taught but there's already programs that are being introduced that are shorter, they're less expensive, that that help people to get the information faster, but I'm telling you people are waking up, they're waking up to the fact that they don't need to commit to six figures or near six figures of debt of debt at 18 years old in weight four to six is a matter of fact, just the other day we had Kelly Olson, she's an attorney. Right. She did all of the education, she got all of the, I believe, I'm assuming if I remember correctly, she has student loans. And she's doing online marketing, and as a matter of fact, she just quit her job, you know, gave her Two Weeks Notice he didn't she's about a year into this as well.

Erica: Yeah Kelly's awesome and I love hearing different stories about where people started and how they got into it because honestly I think that that's kind of when you're first getting started. That's how you connect with this business, that's how you understand and that's how you can rationalize that this is where I'm at. How can I get to here, because there's so many people with so many different backgrounds with so many different career choices and how they grew up in different ways that they learned about, you know, just, just, he can entrepreneur in general I'm not even talking about just making money online, I just mean being able to make money outside of a nine to five. That understanding where so many people come from helps you to understand that you can do more with your life than just work a nine to five. That is not the only way to make income anymore. And like you said, more people are understanding this and more people are coming around to the fact that there are multiple ways to do that and kind of something that I've started setting up in my own business is multiple streams of income because if something's not working, I want to know that that's not the only way that I'm going to bring in money, I want to bring in money in multiple aspects, not only because it's going to bring in more money, but because of the fact that I can do that. I don't have to just work. 8am to 5pm, Monday through Friday, with the same paycheck with the same 25 cent bonus every year or raise every year or hope that I'm going to get I don't know if I want to go make more money, I'm going to go out in another income stream, and potentially make that my full time job. I'm gonna go add in something else to bring in an extra 567 $100 a month or a week or whatever it is that I decide to do, and that's where all of this, like, that's I think where all of this kind of comes from the fact that your abilities to be able to do things with this business are limitless. You don't have a cap on what you can do, or the money that you can make, and the only person that's going to stop you from getting to that million dollars is yourself. So if you can learn how to kind of move out of your own way and just take that chance, just try it something and if it works great if it doesn't, oh well, try something else. But you have limitless opportunities that you can do in just making money online or just outside of a nine to five.

Dave: Yeah you can be a victim or a victor, you know, and I like what Jolene says, as well as what you just said life is so much more than working and paying bills in that, I mean, we, we are so programmed to just pay bills, you know, and I think that from so many people, that becomes their entire life. That just becomes. And it's not that that's their purpose, they just are consumed with it, because there's always more money at the end of the money, there's never more money at the end of the month, you know, and when you begin to reverse that, to where you start to relieve yourself of some of that pressure on that stress, and some of that comes with time, you know even doing this you're not going to immediately and that's what I want to be very, very, very transparent with everyone. This is not going to happen overnight. Anything worth building does not happen overnight. But the beautiful thing is, is that if you is really that you are building your own business and that I think is one of the big distinctions between this and MLM, specifically, is that, you know, we do not want you if you're an affiliate of legendary to go and put a Legendary Marketer wrap around your car, whereas an MLM company will say yeah go put that wrap around your car and drive around and advertise for us. If we are a product or a service that you want to partner with, we promote because you're marketing to people in the online space. Oh, no biggie. We're privileged. We'll try to do everything we can to be the smartest best partner for you to help you to make money. If you are in the same niche and partner with somebody else, hopefully they have that same passion to help you convert and make money. If you are an affiliate of somebody, some program or company in the parenting space or whatever, hopefully, you know, we can teach you how to connect with companies that value their affiliates that give you resources, and so forth. But ultimately, you're building your business because if at one point you say, You know what, I don't like Dave anymore, just something about his beer, it's getting too great for me I just don't like looking at it anymore. You know, it's, it, you know, you can just stop promoting, you know what I mean and just it's not like, oh my god my business, you know, or if you're involved I've seen people, you know come in and get involved with a company and start promoting their products and then realize, I don't want to represent this company they, they're not clear or they're, they're not consistent or they're sending mixed signals or they're ruining my, my marketing they're, they're screwing me up here or you know they're not delivering what they promised or they lack integrity or whatever it's not converting, you can shift you can pivot. Ultimately though, you're still building your incorporated, you're still building your business. And that my friends is the most empowering thing again it goes back to, you weren't born to just pay bills, you weren't, you weren't, you're not on it, I don't believe I mean if you think back to our ancestors, none of them were sitting around going and clocking in, they, I mean, maybe they they hunted for dinner and they ran from saber toothed tigers and stuff but ultimately they hung around with their family, they hung around in spent time with their, their, their kids and we think about the Native Americans here in this country and they were running around in on mountains in in Plains and in smoking probably tobacco and marijuana and just chilling out, you know, chilling out in, now we're in this society that like will train you to literally like why this movie, this, this series squid game, what went went crazy recently on Netflix, I think so many people related there's so under feeling like world's on top of them with data and stuff that oftentimes people are forced to think they just are often against their values, or that they would never do take jobs, they would never take take orders from police to do next. I mean, for me, That is enough to motivate me to disconnect from the matrix, and to design my own way that I want to live in, I can say I'm working. And here's the hit every single one of us can. And I think today between you and I, I don't want to toot my own horn, but we've given a lot of reasons, we've given a lot of perspectives of alternative choices. And if you listen to this show today and you say, you know what I couldn’t care less. More power to you I don't give a damn if you're like, Yo, you know what I listened to you, and I'm gonna go build my popsicle stand, or I'm gonna go start my hotdog stand or construction business or do my econ thing, more power to you. I don't give a damn, I'm not even going to tell you guys to buy our training because it's the best thing in the universe. I don't. But you know what hopefully today on this Friday we gave you, I know, Erica you gave me a lot to chew on. Over the weekend, you can listen, or re-listen to this and really establish what your why is and really understand what you have at your fingertips. And, and, and start or start over. Because sometimes we just need to start over. That's okay, and say you know what, I'm not going to give up on me. I'm not going to give up on me, because as you said, Erica, I'm worth it, my family's worth it. The people who have supported me are worth it. But most of all, I'm thinner, right, I'm worth it. And, and I just I just wonder if you could give us some final thoughts on, not on, on, on why Eric is worth it, And why, when we try to do things for everybody else, often talk until we really find that conviction, which I feel like you have found, and you demonstrate, you're just, I can hear it in your voice. Would you like to talk to people? Leave them with some final thoughts about why they are worth it in what has helped you to look in the mirror and say you know what, I love my husband, I'm appreciative of his support. I love my kids, I want the best for them, but ultimately, I am also worth it.

Erica: So a lot of, I think the realization that there's more in life that people should experience is the fact that you only have one life. That's it, you've got from the time that you were born to the time that you die and unfortunately, because of the fact that we don't know when that time is, I know that the last thing that I want for anybody is to spend that working your life away for somebody else, not being able to enjoy all of the amazing things that this world has to offer and yes. Mind you, the pandemic, created a couple issues with that, but we're slowly starting to get back into being able to travel again and being big able to get back into going outside and community people and doing things together like we should as humans, but I think that for everybody, you have the opportunity to be able to experience life on a completely different level than what your grandparents grew up knowing or what your parents grew up knowing, and that you don't just have to go to school to get a job that you kind of live or to work all the time and you miss out on your family and you miss out on all those important things in your life that you want to actually do. You don't have to do that there are other options, and being able to just introduce that opportunity to somebody else is everything for me, showing them and explaining to them that you don't have to work three four or five jobs in order to support your family and your kids that you don't have to miss out on those games, or those recitals at school or anything that your kids or your family or even just yourself that you know if you're younger kids, that you can go out and experience the world in ways that you never really imagined that you could all because of the fact that you were able to make money online, or because the fact that you were able to do something outside of the nine to five job. Understand that you have limitless opportunities in order to be able to make money. And it's not just tied down to one thing. You have so many things in this world that you guys can go and look at an experience, and just do it for yourself because you only have that one life. And if you died tomorrow, at least you can say that hey, I gave my life, everything that I can, everything that I did, everything that I wanted to do, to the most extent that I was able to do. Don't let today or what's going on, stop you from being able to experience everything in the world that you can.

Dave: Well said, perfectly said. And with that, Erica. It was a pleasure. 

Erica: Thank you so much. 

Dave: I'm glad I got to hang out with you. Because, yeah, you've brought a lot of motivation and encouragement I think to people. This morning, on this Friday, and it's been, it's been time well spent. So thank you, and we'll talk to you soon. Okay?

Erica: All right, sounds good.

Dave: All right, my friends, You can go follow Erica, as well. The, the, the handle, that's on the screen right now, underscore, Erica_Devver. Okay so, underscore, EricaDevver_ if you want to find her on Instagram. It's the same just to underscore Erica Devver. Okay, go connect with Erica, go lift her up, support her and allow her to continue to share this, this, this motivation, this encouragement that she shared this morning with you on an ongoing basis. And as always say I think this is so important to lift people up what you put out into the Internet into the, you know world, you get back, and, and the best way that we can support each other is to support each other's content out there to like it to comment on it to share it to, to, to do duets with it, all that kind of stuff, and allow that energy that you give out that, you know, that abundance mindset that you give out to come back to you and my friends, we will see you back here on Monday for another episode.

Below is the transcription for this episode:

Dave: What's up, my friends, this is Dave Sharp, welcome to Wake Up Legendary. Our guest today needs no introduction, most of you know who he is, you've seen him online, you've seen him marketing, and he's definitely one of the good guys, as we as we spend time in this industry just like any industry. You see, and you learn about people you see people having success, and then as you spend more time around them, you really get to get to understand who are the people who have good intentions, who are the people who do it right and still get massive results versus the people who just, you know, not particularly that they're bad people but they just, they, they just, they just don't do things right, they just don't have the best integrity or they just don't, and Brian's just not one of those guys he is one of those dudes who, you know, absolutely values profits but also values people, and we're going to talk about some of the secrets that he that float around inside of his head, and that he uses inside of his business some of the principles, the strategies and the philosophies that make his business, what it is. So with that being said, B bro or what's going on, brother?

Brian: Hey what's up Dave, thanks for having me on. Hey to everybody who's on here live watching the replay. You just appreciate everyone who's tuning in and, and jumping on with comments and all that stuff and just happy to be here again, Dave, thank you.

Dave: If anybody knows Brian. Let's give him a big huge digital Legendary round of applause in the comments, I know you've, you've probably got tons of people who already know you and follow you and you'll, you'll have tons more here. By the time this is over. If you guys want to find Brian out on TikTok, you can follow him, Brian Brewer official, and we'll leave that up for the majority of the show. So, you know, it's interesting man I was, I was. I saw somebody, you know, who had posted something on social media, actually this morning when I logged on for a moment. And basically what it said was, it was a meme of a bunch of porta potties on fire, and it said if 2021 was a scented candle, you know, And so, yeah. So, and I said to my wife, I said, you know, what's interesting is, is to some people, this year is, is, is, you know, one of the worst years of their lives. I mean they're they're caught up in, whether it be politics, or whether it be all these various topics that are outraging people in that they're spending time on social media fighting with people. Maybe they've not made any changes; the pandemic has not inspired them to make any changes in their job or their financial situation. They're just, they're the same person with the same negative perspective, as they were back in 2019 before all of this stuff happened and I said, Isn't it interesting, you know 2021 Besides all of the folks who have been affected by illness or financial stress. I have compassion for those folks, but I'm blessed and grateful to have a skill set in a business, and that not only allows us to have a fantastic year and take advantage of all these people coming online, but also gives me an opportunity to spend more time with my family. And, and I said, Aren't those two different realities? Right. Aren't those two different realities and. and I think that so many of us focus on the mechanics, which is just telling me where to click. Just tell me, You know what, just tell me exactly what to do and if it can be done for me, then that's fine. But, but don't want to work on this piece, you know this six cubic square in space that sits on top of our shoulders. That essentially is the software that runs everything, and we'll talk about some strategies but I wonder, just to kick this off. What, what is, if you were to say, the one of the most useful mindset tips or perspectives that you use, and that you have or that you've developed over the years, to use in your business. What do you think, one of those might be?

Brian: Yeah so mindset is, is, is interesting and gets talked about a lot from, from a buzzworthy standpoint but I don't think people end up diving into it like they really should. You know there is some benefit I think in the Hey tell me where to click. Tell me what to do in the very beginning, for instance pre-written email swipes if we can provide those for an absolute beginner, that helped facilitate the conversions on a specific product. That's great. Sometimes it's the Headstart that people need. But where we run into issues I think as as folks trying to become better entrepreneurs and trying to make more money and try to be more successful is what happens after the fact when we have to start thinking to ourselves thinking for ourselves, we have to start solving problems on our own and that's where mindset, you know, really, really, really comes into play. And when you talk about things like the pandemic and I don't know if I can say that without getting this shut off so I probably just screwed this whole thing up. Sorry about that, but anyways, the point I'm getting at is, you know yeah you can look at the dumpster fires or the, you know the house fires, and focus on that, but we have to remember that we're, you know, where we focus is where the our energy goes so we really have to focus on and what we can control and what we can do the opportunities and really who we can help and who we can serve so that's the first thing service has always been, you know, in the forefront of my mind at least since I started seeing consistent success maybe before I started seeing some consistent success. I was more focused on the money but beyond that, you know, I guess, the reason we don't we don't focus on our mindset as much as because that's not as exciting as when we launch a funnel we can physically see that. And when we start driving traffic to it and start generating leads we can physically see that and when we get that first commission or that first $1,000 day or that first $30,000 month or whatever our next goal is. That's amazing, that's tangible that gets us excited, you know, the mental stuff that's kind of the boring stuff, and you know as I said to you just a moment before we got started, you know, sometimes you know you gotta, you got to remember that boring pays the bills in a lot of ways.

Dave: And you did say that to me before I said, Brian, I said I want to twist your arm today and I want you to spill some of your secrets and he said well, you know, he said, well, one of my secrets, is that boring pays the bills, and I said well, will you explain that to us on the show so Tell, tell everybody, including myself, what you mean by that.

Brian: Yeah, absolutely. So, first of all, let me preface this with a big, important Hold on just a second, disregard everything I just said because as marketers, we can't be boring. It's just not going to work we need to use those exciting hooks to get the attention to stop stop the scroll to get people to click on our ads so we can then have an opportunity to relay a message and get people to start to consider our messaging which is all comes into into account when we're building congruent affiliate marketing campaigns. So we can't be bored. But when I think of boring pays the bills when I think about is the movie Rounders I don't know if you've ever seen the movie Rounders Dave it's with Mel Neiman and Edward Norton and it's, it's probably an old movie I'm probably dating myself but let's say it's 15-20 years old now, and it's about card players they're poker players right, and, you know, Matt Damon he's one of those guys he's like I'm out there and I'm gonna play big and I've got $30,000 which he calls three stacks a high society I'm gonna push it all in and go against the mad rush and and and see if I can't double up or triple up or you know, see if I can put them on tilt, and guess what happens he gets wiped out. Well, who does he call? Well he calls his friend condition, you know, he says, Man, I need some help, I need some money I need to restate because I'm wiped out I got to get back in the game. And, basically, to paraphrase, you know, is Brian gives him this story like hey guess what, you know what, I'm a grinder. You know I go up there. I do the work every day, I sit down at the poker table for five hours a day or three hours a day or whatever time I have, I don't bet big but I win and I grind and guess what my kids eat. And so that's kind of the the reality of the situation is yeah there's excitement there's awesome things that happen when you make your first $1,000 commission or your first $2,000 Commission, and you want to go attack that and when you see the opportunity for momentum that's when you have to step on the gas, absolutely have to step on the gas. Once you start to see a little bit of momentum, but it's the boring things it's the posting daily on tick tock, it's the checking your emails and see who reached out, it's the Ooh boy, I haven't gone viral in a week maybe instead of just doing the same old thing maybe I strategically test for different hooks and see what see what's working right now. Yeah, boy it's the weekend but you know, I could spend five minutes to create a post to my Facebook group or check in to see how everyone's doing right, those are the boring things that absolutely have to be done, day in and day out and like I said it could take two minutes, it could take five minutes, but they have to be done consistently over and over and over again and that's how you start to see the compound effect that's when things start to happen because that one check in an email that one response to that one email might net you $1,000 commission or $2,000 commission because people just wanted to check in and see. Hey Is this legit? Is somebody going to respond to me or am I going to be hung out to dry. So, yeah, that's kind of the whole, whole mentality that I think gets lost on us, exciting marketers from time to time.

Dave: I agree, and it also can be, there's two things that specifically came up for me when I was getting clean. In 2008, the thought of doing the daily necessities and rituals in order to do proper self care to take care of myself to get clean and sober for the rest of my life were overwhelming. And what I was told was will Dave just do it just for today, you know, and that was like something that was, was I could grasp, right, I was like, okay, and oh by the way, I don't even know if I'm gonna still want to be clean and sober tomorrow or next week or next New Year's Eve. So they said, don't worry about that. Just focus on today. And that's probably one of the hardest concepts, although it sounds simple, the hardest concepts I've ever wrapped my head around because it's not about getting overwhelmed with going in doing tick tock videos or going live every day at 10am with somebody for 30 to 60 minutes. It's not about thinking about doing that for the rest of my life. Oh my gosh, how am I ever going to go on vacation, how am I ever going to get a break, am I really oh my god, how are we ever going to find that many people I mean when I first, when we first started doing this, it was like, are we going to have that many people

panic sets in, right. And then as soon as we started reaching out, we're like, holy crap we got waiting lists, you know, a month long, you know, so that came up for me just because of my own experience, get just focusing on the activities that I have to do today. The grind the boring, whatever, right, because it's not always exciting, you know, it's not always like every day isn't first day, you know, the first day of any job is exciting, and then you're 30 days in and you start to get to know your boss and the person you sit next to and they all look like goblins and smell like fish you know you hate them all. But you were just excited about it. Three, you know 30 days ago. The other thing that you know that sort of came up for me was that, that I think that we are truly entrepreneurs, specifically, understanding our brain chemistry is really important. And the dopamine in the adrenaline in the serotonin and all of these exciting things. These chemicals that make us feel excited and happy and in love and all this kind of stuff. All go off at the beginning of anything, the beginning of a relationship, the beginning of a business, the beginning of buying a new course and that's why so often we see people get so excited buying something and then don't even log in, because just the simple act of purchasing can be addicting, you know, because it's the start of something new, it's like, open, it's like getting a package to em, from Amazon. And so recognizing that our brain is set up like that, that our body is set up like that to fire off those chemicals at the beginning, and that is going to wind down in in decrease, and we have to find ways to get excited to reignite the passion, and also to to operate in maintenance mode versus always in startup mode, and I think what many entrepreneurs do Brian, they start up, really exciting. Boom boom boom boom boom gets boring self sabotage, quit stopping right before the miracle happens, and then go along going along. Okay, starting something new, yes this is really exciting, you know, and then maintenance mode kicks in and it's like well that's boring. Boom, stop. Does that make sense to you, do you agree with that?

Brian: I mean that makes 100% sense and that's exactly what this whole game is all about, you know, I had the, the, opportunity a couple weeks ago I was, I attended the Clickfunnels Funnel Hacking live. Part of the reason I was there was also this offer is inspiration not bragging but I got to get this dream car award trophy which is really cool.

Dave: Humble brag. Hashtag humble brag.

Brian: Hump Day. Exactly, so you get those when you refer people to click funnels which produces a nice passive income stream there, but but the reason I wanted to bring that that particular event up is because the keynote speaker, the person who finished that off with Tony Robbins, and given the world in the state is right now and people are a little hesitant to be in crowds and all the logistics that come in to play when you're sending up event like that the bottom line is Tony Robbins doesn't perform or speak live. You know as much as it used to so I thought it was a tremendous honor and, and the ability to see him in the opportunity to see him was huge and you know, kind of, to talk about the mindset thing and everything you just covered, you know, a lot of what he talked about with knowing your why, you know, why do you want to do this because like you said in the beginning, it's going to be exciting when you buy that course or you invest for the first time or use launch a new funnel, right like that, that feels like progress and that feels exciting and that hits the dopamine and it's like, here we go, but, but that's going to fade like you just said it's going to win and that's some people self sabotage, sabotage, if you know your why, you know, why do you want to do this it's not because of the money, what is the money provide or, or maybe you you really want to truly help people and realize that the more you give, the more you get or whatever your why is, you know, if you want a bigger house or whatever it is, that's where you have to keep your focus on. And, you know, and that's, that's really where we as entrepreneurs and I didn't invent this this is coming from from great people like you have to get out of your head, and you have to get into your heart, and that's, and that's where, where your why comes from it comes from your heart and the coolest thing I heard Tony Robbins say is think about this when someone's pregnant when someone's going to have a baby, you know, how do you how do you determine if they're, you know, if they're pregnant with the exception of chemicals test Rapinoe stick with you this, you look for the heartbeat right so the heartbeat starts before the brain that's how we determine life, even from the youngest, eight weeks, nine weeks old, we're looking for a heartbeat and so if we can focus more in our heart, and get out of our head which is Tony Robbins says if you're in your head, you're dead. Get into the heart know the why, that's when we're going to be able to overcome those dopamine drop offs and we're going to be able to stay focused continue moving forward, and you know another thing that you said that was interesting was, you talked about day one, one of the most successful companies that that I can think of right now is obviously Tesla and Ilan musk, but I also think Amazon. If I'm not mistaken Amazon's Mantra metallicities It's always day one and to me that like got to keep the excitement we got to go out there and decide how are we going to build something great today, even if it's 90 days down the road 120 days down the road, what are we gonna do today that we can, we can build something great. And, you know, just to follow up on the first thought you had, you know, you talk about, you know, this show right like when you want to do this show, like, okay, all those things I got to do, how are we going to get all these guests, how are we going to, how are we going to keep this up, how am I going to go on vacation. Well, that is, you know, is just fear, manifesting itself in some sort of, of tangible way where we can see it, and that you know that's, that's everything if you feel like you have imposter syndrome if you feel like you can't do it if you're afraid to go on camera if you think you're not pretty enough to go on camera or handsome enough to go on camera, you don't think nobody's gonna pay attention, all it comes down to is fear. That's all it is is fear holding you back and just an example of this show, you go live, you have a little bit of faith to jump in. You do what you know can help the business grow and guess what, like you said you Here you are, you know 30 day waiting list to get out I know you contacted me about a month ago to get on the show so I know that's legit. I know it's a 30 day waiting list to get out. So, that's incredible. And, you know, I know that was kind of all over the place but I just wanted to know, because it was, I mean this mindset thing you know as we started talking about, you know, it's so important to really focus on.

Dave: Well, I wonder how many of you can relate to that you know who are listening, how many of you are great at starting things but, but, you know, not so great at finishing them. How many of you can identify that, you get really excited at the beginning of businesses or relationships, but, you know, you sort of that excitement wears off, and you get moving into maintenance mode of either a relationship or a business is something that isn't as it isn't. It isn't particularly your sweet spot are where you're comfortable at, you know, and the reason why this came up for me is because I was literally just talking with, with one of my, my coaches yesterday, and, and we were talking about that exact thing, you know, I, we were talking about the, the transition from startup mode to maintenance mode and startup mode could literally be one, two years, you know, it could be three years, but going into maintenance mode, Where, where things are, are somewhat stable or to where you've been doing things for a specific amount of time. And you, you feel like you know what I am having a hard time getting to the next level or whatever. And I feel like I'm sort of stagnant or, or, you know, you can use many things to describe it but, you know, it's, it's, I just, I just, I see this as being such a common thing with with entrepreneurs and it ties in perfectly with the, with the boring, the boring pays the board, and I liked the distinction between that doesn't mean we want to be boring in our marketing, but we want to embrace the boring activities. And I also think it's easier as you get older to do that too, right, it's like, it's like the, the, the, the older we get, the for me, the more routine and structure is important. In fact, some years ago, Brian, I don't know about you but I was a free spirit, I didn't want any structure, I didn't want any calendar. I didn't want any commitment, I didn't want anybody telling me where I needed to be and I didn't want to have to be anywhere at a specific time. And as I became an entrepreneur that became even more of a belief system about who I was and who my identity was. And that started to cause problems for me starting to cause problems in my business, and it started to cause problems in my marriage, because I'm, I've got kids now and I'm with dinners at a specific time and when dad strolls in 20 minutes later 30 minutes later, whatever because he was working and he was having, he was in flow state or whatever. Right, I mean, we can sit here and say that, you know, your wife or your spouse needs to support you but that's not real life, they do support you, but being a member of a family is something that I had to grow up and learn how to do especially with kids and being in a business in learning that creating specific structure, and oftentimes creating boundaries, like, Hey, I'm working right now. And no I can't come and meet you pick you up. No, I can't come and go to the grocery store with you right now, whatever it is, I needed to either get help with structure, and get help with routine, which I did in many, many ways from my wife and I also needed to learn how to set boundaries with my time, and respect my time, more CB, having structure and boundaries in working on a calendar working. I learned that there were ways that I could respect myself, and respect my time and by saying no to other people who wanted me to be on their agenda, versus what I was doing, or wanted me to come out and socialize versus what was really a priority. By saying no and setting those boundaries that was respecting myself, and it was respecting my family that was respecting my Why did you go through that process at all or are you still have that come up as something that you're working on regularly, how have you embrace structure have you embraced structure, and what are some ways that you set boundaries with your calendar and your time to respect your why?

Brain: You know, there's really two things that came up for me and I've been through both of them, and probably will still continue to still continue to go through them to some degree. But you talk about. Yeah, I don't remember the exact words you use but you talk about, you know, things start going and then you get into this self sabotage right you know Yeah, because you don't want to do the boring you feel stagnant you know you start looking around and and you know back in 2018 I think I talked about this, one of the last times I was on this this wake up legendary show is you know back in 2018 I successfully blew up a $50,000 month business because No, I got bored or whatever it was you know what I mean and I stopped doing the things that were working but yeah as far as,

Dave: You know, that goes, have that experience dude, You know, yeah, yeah, and I might want to come back to that in a second. I want to interrupt your flow but I just want to make a note of that, please keep going.

Brian: Yeah, we just we can, we can definitely dive into that because that's you know that's something that a lot of people face and it's part of the reality. And then the reality of business you know it's not like you make it and then all of a sudden, boom, It's done. I made it, I'm never going to struggle again. So that's why, even if you're just getting started, you know, I know there's a lot of different people on this call and a lot of different people watching this replay, we're going to be in various states, starting and growing their business. But even in the beginning like when you're first struggling and you're not making any money or you're having a hard time getting your funnel set up or whatever current struggles you have, you know, embrace that because you're always going to have the struggles and there's just going to be a different set of struggles and the only thing that happens is the struggles, don't, don't disappear, it's just the stakes race, you know now okay now the almost struggles, and all of a sudden I got $1,000 month car payments or you know whatever and then you know $4,000 month mortgage or whatever, you know, as you grow you know your expenses are going to get to keep pace to some degree. But anyway, back to your your time, you know, restricting your time or scheduling your time, you know, I was the same way to I was like, I don't want anybody to tell me what to do and when to do and when to show up and then when you start making money, it's like it like throws gasoline on the fire like holy crap, I don't have to listen to anybody anymore. You know, which, which is a whole nother story which we won't get into but anyway, the point is, is, is when you get so free spirited and freewheeling and this is relevant to people are just getting started as well you're just like, I'm just gonna roll in and work when I want to and not when I don't. You can really fall into the trap of like, like you said, a flow state. It's like okay now I'm working. Okay, I'm in that flow state so since I've set up this freedom or or or whatever. Now I'm working from 5pm When I get home from work until 130 or 230 in the morning, which is great, but the next day you're gonna be, you're gonna be burnt, and now all of a sudden you're gonna be like three days like man I put in a, an eight hour day after an eight hour day yesterday and you know it just kind of wears you out, whereas when I found is like when I started scheduling which I was just deathly afraid of. It was like, Oh, well I really don't have that much to do today, and it started to be like okay cool, I gotta do this, I gotta do this thing I did this, guess what, I can get that done in two hours, then if I want to go to lunch with my wife, I can, you know what I mean so that's scheduling which which so many of us are so afraid of, actually is a tool to keep us on track and keep us, keep us focused and it really increases the efficiency, I believe.

Dave: You know, one of the things that I did Brian is, like, in the My wife and I did and I really gotta give her a lot of credit for that. Hear that honey I'm giving you a lot of credit for this. You know I always got to earn those brownie points you know what I mean. Gotta gonna, you know, as a marketer got to let them know all the bonuses and let them know how good the offer is but my marketing business taught me that you know, always, always announce what you're doing. So, so they know, because those brownie points matter, they add up and then you can cash them in. So, so, yeah man like we started to do the same thing every week, right you want to talk about embracing the boring. Alright, I want to give this just to me because your concept of embracing the boring is probably one of the most powerful things that I've ever done. And this is another way that I did it Brian was when we, when we especially had two kids, but even when we only had one little one at home. We started to run our week, the same way, every week, so. On Tuesday we would have a late night and be able to do whatever we wanted. Friday the same way so our nanny would stay late those two days. Every day a nanny would come, we would leave the house at the same time, and we work in a separate building separate from home versus working at home. Yeah, it's just, it's just something that, you know, we, we love, we love it. We do, yeah, exactly, yeah we leave the house and no kids, all that is kind of like going to an office but you just got another house right. So. So anyways, eat every week looks the same, right every week looks the same, it's not like what are we doing next week, when are we going to get around time, when do we have a night for a day, every week, it's already scheduled dude, it's already done it the nanny has a schedule and it's the same every week, but I can do whatever I want in that time. But for me, I also have a problem with, with, with, with, with telling time in how long are things going to take, you know, meaning that I don't have a good sense of time, you know, I have a good sense of direction but I don't have a good sense of time, and it's one of my, my weaknesses Mike Mike sort of shortcomings. So, it's helped me to be able to say, to be able to know what to expect and then I can put the things that I want to do whether it's work related, whether it's recovery related whether it's, you know, personal development, whether it's social, in fun related, I can put them in those places throughout the week, and not have to wonder or go months on end without personal time, without going on a date with my wife, without taking care and doing self care and doing recovery or personal development stuff, because it's already scheduled right now when we go on vacation, that's a totally different story. The other thing is at home with our children. We've got a routine to wear every day we dinner at the same time, we give bass at the same time, we go to bed at the same time so our kids are not up in, you know, going crazy and not knowing what to expect it, those routines, again, have to give my wife a lot of credit for this, as an entrepreneur, I was so resistant to those for a long time, those routines have helped me to be more productive and also to spend less energy planning what I'm going to do, it's the same reason why I wear kind of the same outfit every day. It ends up being a good branding strategy but it's also I don't have to sit in front of the closet for 10 minutes trying to try shit on and figure out what I'm going to wear for that day. It's already done. It's why I drink the same smoothie every morning, it's already done. So all of these things that are already scheduled are already picked out and done for me. Allow me to put more energy and more time into my business. Now some might say Dave That sounds like a boring life. I can assure you it's not. It's actually a very relaxing life, because I'm not constantly wonder what I'm going to do today where I'm going to eat when I'm going to eat when we're going home when we're, I don't have to worry about all that stuff because it's already planned so I'm not saying that's a good fit for everybody. But Brian That's exactly in alignment with what you were talking about with embracing the board.

Brian: Absolutely and you know it's funny you mentioned that time management thing because it's the big joke in my family what a Brian five minutes is. Yeah, I'm sitting on the computer in the office. Dinner I can hear is getting ready or, or we're getting ready to leave to go to or whatever. Oh yeah, five minutes. My wife always tends to see me 15 And maybe nine. So it just got to maybe something that's similar with entrepreneurs. Yeah you know you know when you were talking about this and talking about the structure and before you even mentioned the clothing. I'm thinking about like the Mark Zuckerberg and the Steve, you know, the late Steve Jobs world, they pretty much look in the same way every single day and what they're trying to do is they're trying to reduce the number of decisions that they have to make in a day, that don't move their business. Because I think we only have a certain capacity for decisions in a day and I think we hit a threshold at some point where we've made too many decisions in one day, and many of those on you know what sort of toothpaste I'm going to use, what time I'm going to go to the gym what shirt I'm gonna wear, what I'm gonna have for breakfast, I eat the same thing for breakfast every day. You know, I don't buy a ton of clothes I buy nice clothes but I don't buy a ton of them that way I know Hey, boom, just kind of go down the road and I know what I'm gonna wear just basically the next one in order, and it's not something that I set out and said hey I need to do this in order to be successful. But as I became more successful, I started thinking, okay, what can I do to improve the efficiency, what can I do to move the needle so entrepreneurs also always looking to solve problems, how can we, can we solve problems. So, if you're a beginner and you're watching this and you're like that's great for you guys you have systems that are in place and systems that are working. Some people watching this live or watching this replay might think to themselves, Dave or Brian I don't even know like, I've never set up a funnel so I'm gonna dive in there and, and I'm not gonna know what to do. So here's a little tool that I think anyone can use. If you can't set routines quite yet because you don't know what the what the day is going to look like what you can do, I think, which is helpful is in the morning before you pick up your phone before you get started right take two minutes take 30 seconds take whatever you have to first put yourself in a proper state, and not a state of stress, because you don't want to make any decisions in the state of stress, we're going to put yourself in a proper state where you think about something you're thankful for. You can think of it as a gratitude moment or just, just, just, you know, physically, you know, put your hands over your testing, I'm thankful for this and that'll put you in a proper state, Then the next thing you need to do, or you can do is say, Hey, here's the three things that I absolutely need to accomplish today, in order to move my business forward. And that could be as simple as opening my Clickfunnels account, or they could be as simple as hey deciding which autoresponder I'm going to use, or, you know it can be as simple as hey, I'm gonna do, you know, day six of the 15 day business builder challenge or I'm gonna meet with my advisor, you know, it can be simple things, but just decide okay these are the three things that I'm going to do that are going to move the needle today and then guess what, like okay cool. When I'm done with that, I'm done. That's my reward or why I'm not going to get distracted and I'm not going to have people pull me away from what I need to do because I know these are the three things I have to do, and if you if you stack enough three things over time, guess what before you know you'll be amazed at what you can accomplish.

Dave: Yeah, and in really in order because what if you only can you know what if something does come up or that first thing takes you longer than expected, always start with the most important thing, I mean that's one of the things that I've learned is, is start with the most important thing that you have to do because that, that, I mean this is just such a golden Boulder, I mean, if you folks what Brian just said if you take one thing away from this call it that is such a golden nugget, make a list and then put that number one most important thing at the top, and, and just focus on that thing first, and if you knock it out great, you can move on but if you don't, and it takes longer, you can give yourself the time, and you don't have to rush yourself to do it, do it right, and it you know a lot of times when we think about it, we we overestimate what we can do in a short period of time and underestimate what we can do in a long period of time. And 365, powerful things in a year if you did 365 major moves over the course of a year. It's so much more than what most people do or accomplish because oftentimes people's list or wish list or to do list never even gets touched or they're just too busy getting ready to get ready. And they never even start. So if you start and you accomplish one thing per day. That's 365 accomplished, tasks, and that will move the needle in your business so far. So far, it's just, I'm telling you, it is so , so underestimated how much that moves the needle to accomplish one big thing per day so thanks for bringing that up. I wanted to touch on the $50,000 blown up business, because I think your experience in that is so valuable. I don't, I'm sure you've told the story before I don't particularly remember what it was, how it went down so I'd love to hear it again and I'd love for people to just just learn from your experience of being in this industry, and not just all what you do right all the time. I want to learn also from some of the mistakes that you've made in some of the things that you wouldn't particularly repeat so tell us about that story.

Brain: Yeah, I'm glad you touched on that and circled back to that and made a note of it when it came up because I think it's, it's really super relevant to the situation that a lot of people are probably facing in his group right now or going to face so this was. Yeah, dude, no exact dates on anything, you know, this decline kind of gets set in motion before the numbers really reveal themselves. And what I mean by that is you know you start to sabotage and things still go pretty well for a while before it really starts coming to a head there so you're just to kind of give the short version of it, you know, back in 2016 2017. You know, that's when I went all in on the kind of the model that I use now for anyone who's familiar with my business, lots of content on YouTube at this time. Now I do a lot of YouTube Tik Tok, Facebook but this was, this was back in 2016 2017 I was pretty heavy on YouTube, and it was my first go on YouTube was the first time I was putting my, my face out there I mean before that I was just behind the scenes product review blogs making some money but but nothing really significant. And it was in the E-commerce space and I had done some e-commerce and drop shipping in 2015 So I thought okay cool people really want to know what's going on here, people really are really interested in this. Let's start teaching it. I know Shopify has a great affiliate program. Let's create some courses and give them away for free and leverage, you know that affiliate program, other affiliate programs and things were going great, and you know it was the right time for me. You know, the E commerce and drop shipping interests was starting to explode in 2017, there weren't a whole lot of us on Youtube teaching it, and I mean money was flowing fast and lists were growing quickly and YouTube channels were getting, you know 100 subscribers 200 subscribers sometimes 1500 subscribers a day and things were things were going. Cool. And, you know, bye bye This is about November, September, October, November 20 2017 And I was like wow cool I can't believe this. You know I went from a waiter making 50/60 a year and I just, I just crossed $50,000 In a month and we're talking profit here at this point, and only wow this is amazing so obviously that kept me fueled for a little while but then the you know the board and start getting started to set in it's like okay I'm doing the same thing I don't feel like I'm growing now hey guess what, more people are coming to the YouTube platform and and talking about, you know this drop shipping thing so it's getting a little diluted so the combination of things happen and just to kind of jump forward a little bit basically I was like, I need to I need to pivot. Right, I need to do something different. And in doing so, I turned my back on a conversion process that I knew was working, I turned my back on and educated and even more ever more educated market that was interested in that drop shipping thing and I shifted to something I was like okay well let's teach email marketing or whatever I mean that just showed you how bored I was I just wanted to do anything different. And I think the first thing I realized is, I had all this fanfare and stuff because I was helping so many people and then when I switched topics Nobody followed. It was like, Oh, no one gives a shit about me, they give a crap about what they give a crap about right, you know, and it's like, Yeah, they're interested in dropshipping that stupid email marketing, and, you know, over time, you know, then you can't go back because you burned all your bridges or you cut your ties or you made your grand proclamation of dropshipping dead or whatever it was, and and you know, over the next year you know my business went down just about every month, consistently decreasing decrease and decrease. And a couple of quick lessons from that. First of all, if you go on to YouTube today there's still people starting to talk about drop shipping and ecommerce obviously it wasn't dying. So I probably jumped the gun. I see that a lot now. With tick tock, you know, it's like yeah, October 2020 Boy, it was a good time to be around. But if you missed it, it doesn't mean it's over, you know what I mean, you know, tick tock is still a great platform to get views. Just as YouTube is just as Facebook is if you do it the right way. You know, people are still interested in learning affiliate marketing if that's what you're promoting, you know it's people are still interested in it. But, you know, another thing that I kind of learned from that is, I lost focus on giving people helping people in a way they wanted to be helped. And once you lose focus on the customer and providing your value and really playing the game that needs to be played and then, then, everything can fall apart. So, if you're, if you're in a situation where maybe you've been promoting something for a little while and you had a little bit of success, if you're in that boat and it's starting to go down, guess what, it's not over. We still have confirmed proven conversion processes the same things that made you money, six months ago are still gonna work now you've kind of got a either reignite your spark or tap into your why, or something you said Dave on, I don't even know who you were talking to you as a random wake up legendary call that I, you know I don't have time to be on all of them but I do step in from time to time you said something about. You don't have to build, you know, I know you've said, you have to build another house, if you want to change it maybe just build a different door to the same house, and maybe build a different door to the same offer and I think that's something that could be super helpful for those who have seen a little bit of success and then with whatever they're promoting it starts to fade a little bit like Okay, Maybe not, find something different to promote. That's not validating the market that doesn't have a proven conversion process that was making money maybe instead. Just come at it from a different angle, reignite your passion, reignite the passion, curiosity and interest of your existing audience, which will then help bring in more like minded folks and things can be good and exciting again without blowing up your whole business.

Dave: This is. Wow, this is huge. Matt and I were talking yesterday about some, some ads just going over some ads that we're running and, and, you know, I, we so often when you're running a campaign or doing a specific strategy whether it's a paid strategy or a free strategy. If you're not quite hitting the numbers that you want to hit. I mean, the 10, especially if you're spending money on paid ads for example the tendency can be hard to kill it, you know it's not working right. And I went through the campaign and a funnel yesterday, and the big takeaway, the big change that we saw that we could make that would likely make a significant difference was just changing up the landing page, just changing the landing page. That was it, you know, to something that is that that has never been seen before. Right, that's just brand new, different headline, different color, Right. And sometimes it's just that simple. You know we were getting a 30% opt in rate on a specific landing page and I said, I'm pretty confident, we could double our conversion rate by split testing a different landing page, and in what that would do would double the amount of leads that we were getting. And that is a that's doubling your business in one

day, with more ad spend with no more, no more clicks, just better. Better. Five, like literally less than five minutes. It might take me longer to play around with headlines, than it is to copy and paste that headline onto the page, and maybe tweak the color or something. I mean that literally doing that inside of a Clickfunnels is, is a, is a 62nd thing, hit save, and it's done. So, yes, I believe we throw the baby out with the bathwater, we've, we absolutely cut our nose off to spite our face, we any and all things that describe us just quitting right before the miracle happens I mean really, and it's a, it's a, it's a very common thing that we do, I think that's a massive golden nugget. The other thing I took away from your story was, was that, yes, these, these, these, these business models like affiliate marketing these business models, like email marketing even, which essentially is, I mean is a kind of another way to say affiliate marketing, right, because you're just collecting emails and then emailing people offers. They've been around for longer than we've all been on the internet and they're going to be around for longer than we'll all be alive. I guarantee it, because it's just a proven business model that even large companies like Airbnb and Uber have, have, you know, have, have adopted, just in a slightly different way, it's connecting people who are in the market for a product with the company that sells that product in getting a broker's fee, a referral fee, an affiliate commission, it's all the same thing, right, getting a referral fee is something that has been around long before the internet in affiliate marketing is just the digital version of getting a referral fee for making.

Brian: It's, it's amazing so I don't know they, this is this is this is a new binder I just started, and this is, You know, I, I am always looking for the next big opportunity because that's what I do but I'm also smart enough now in a failed enough and have blown up enough businesses that were successful, to know Hey, don't, that this is work and still focus on it so for example if we're talking about how I promote Legendary Marketer how you promote Clickfunnels you think I'm gonna turn down, you know, do you think I'm gonna blow that business up anymore. Absolutely not. I'm just gonna work on making that as efficient as possible so it hums along so anyways, the point I'm getting at is, so now it's like okay cool. What else can we do on the back end right not changing my front end strategy but what we offer on the back end to increase the lifetime value of my leads and stuff like that when anyways I'm going through notes and I'm studying and all the grades and you're making different things, and the only thing I have in this big box here and I know you can't read it but I'll read it to you, and a reason I put a box out this this is kind of the key to the exponential business right, we're thinking, you know like the success Legendary Marketer has if we're thinking the success that Apple has and what it is it's the the key idea here is to put the distribution in the hands of the customers, right, if you can do that right like if if Apple fans are fanatical so the I'm on my Macbook and I have my iPhone, I have my air pods, you know, and I have all this stuff. And guess what if someone says what do you have I say I have an apple, you know what I mean. And that's how Apple fans are because it's a really, that the fans of Apple the customers handle a lot of the quote unquote distribution and in the way that they've created this community. Well that's what affiliate marketing is that physically puts the distribution in the hands of the customers by saying hey you like our product great go recommended to other people and we're going to pay your referral fee. So if you're in this affiliate marketing game or you're studying this affiliate marketing game, and you're like, Boy, this sounds like a passing fad, which it's not or this sounds like something that I could do for a couple weeks or a couple months and then I want to do something different. I would suggest maybe getting that thought out of your head because affiliate marketing is here to stay, it plus a distribution in the hands of the customers and that's the secret to an exponential business so it's a good business to be in and it took me a long time to get comfortable saying I'm an affiliate marketer, but guess what, I'm an affiliate marketer.

Dave: Yeah, I mean, it'd be silly, I have a pile of checks, amongst beyond the digital payouts we get, I don't know where they are my wife wants to pick them up but when we get, we get multiple checks per and I'm talking about physical checks still from various affiliate things whether it's, you know, products on Clickbank that we're testing and running to be able to teach our students, or whatever. Just getting checks for referring people wouldn't be nice if we got paid to talk about Apple products I mean in every time when we wore the airport, you know we're in front of a couple of 100 people right now and a couple of 1000, or more will minimum we'll see this replay, I mean, wouldn't it be nice if we, if we had, if we got paid for that, we don't. But one other thing that came up in your story for me and you. I knew what you were talking about but I want to make it. I want to elaborate, from my perspective, a little bit in case anybody else didn't know what you were talking about but at least this is what I thought you were talking about selling people what they want, not what you want for them, or not what you are passionate or whatever about was a big learning lesson for me back in 2015 ish. I was really really into kind of a sort of a heart centered, I guess that would be one buzzword, a, you know, a very, very personal development style business and I was selling that specifically my entire audience was all business opportunity seekers people who were basically proven to buy products to make money online, were less interested in personal development stuff. They would listen to it but they weren't proven to buy that. So I was trying to sell my audience of business opportunity seekers people were saying, I want to know how to make money online and I had already been successful selling them products of how to make money online, and I'm now turning and trying to pivot and sell them all kind of personal development style coaching, and they didn't, they didn't respond to it, they didn't buy it right, and I'm sitting around scratching my head going, Man, I mean this, this is, this is, I don't understand why they're not responding to this, but it basically was because I was trying to sell them what I wanted them to buy what I was interested in at that time, because I was going through a massive growth, growth spurt and transition in my life, and sort of stepping my recovery my personal development all that up another level. And so what was going on in my life entrepreneurs typically tend to project that on to their, in their in their business. Right. 

Brian: And I like to play with other people in this space. I like to see what they're posting on Facebook and like I know what they're thinking right now maybe that's the card player in me and I was like Yeah, I know, I know what you're going through right now.

Dave: I know exactly I know and it's like, entrepreneurs, typically online marketers and entrepreneurs in this space project what they're going through in their personal life onto their business, and it's not a smart thing to do, you know, being authentic and even being, you know, being yourself being genuine is is cool, that works that's a cool good thing to do be as genuine means you can give a shit about people, but but projecting what you're doing or going through or overcoming, or are interested specifically in your personal life on to your audience who is awkward that your audience is proven to be interested in something, and they're following you for a specific reason because you started talking about a specific topic. And when you transition to now talking about something different, or even promoting something that's different. They. They. it only makes sense that they're like, it's confusing to them, because if they wanted that they would have got it from somebody else, initially. So for me that was a big learning lesson because I, you know, I sold a few coaching packages and things but you know it was, it was just a struggle man and it was a struggle and I was like damn, I was like I just got done. You know my, I had a company before that there was a multi multi 100 million dollar meeting we were super successful and here I am, I thought, just like you did. Well, hey, I mean, they like me they'll buy anything because they're following me and they trust me and all this kind of stuff, but I had a huge reality check, and I was like, it is not about me, these, this is not, this is not Music Man, this is not like this is not entertainment like the movies, this is, this is topic related information marketing. And, you know, even if I was a country music artist and came out with a rap album, I may lose a lot of my audience. They may be in their head.

Brian: Most people wouldn't succeed at, you know the best way I can, I can put it is, you know, I don't, I don't eat fast food a whole lot but you know if I if I want, you know, a Big Mac or whatever I'm the I'm going to McDonald's well what would happen if McDonald's started, you know, cut their Big Mac out and started selling pizza would anybody go to him anymore, heck no, you know what I mean they'd be done for, and that's the exact same thing that I think you're talking about, and you know that's the beauty just to kind of tie it up is, is that's the beauty of affiliate marketing is you don't have to guess. Right, so when I, when I, when people asked me how do you find products to promote because I always start with the product so when I first started promoting legendary marketer, the first thing I did is like, Okay, let's get into the product let's learn the product. Let's see if this is something that, that, that we can we can we can get behind and we can believe in and obviously you know, fast forward it worked out great and then I built my campaign around and stuff like that. But what you know Pete What I say is, you know, start with the product because the offer is everything, find stuff that other people are promoting because it's validated guess what affiliates don't stick around promoting stuff that doesn't convert, and then, you know, from there, you know, make sure that there's enough people in the space seeing success and if that's the case, Hey guess what people want that product now figure out how you're going to promote it with your angle and I think that's the beauty of affiliate marketing like I just said you don't have to guess, you know what people want based on what what's selling. 

Dave: Well, brother. Man, this has been a masterclass, this is, this has been fantastic and super valuable. And I just can't. If you guys want to meet Brian, I believe you'll be our mastermind. In December, so we're looking forward to it. We've already got a. We've already got a packed registration list for that, and I'm thinking that if you win we do begin to promote that here in a couple of weeks, or talk about it in I think we may have you back on on a specific live just to kind of talk about that event, if you if you folks can get a seat to that mastermind to meet Brian, I would jump on that, I would jump on that as I said the registration list is already full, but we're going to call everybody, make sure that they're still coming in if some of those spots open up I would recommend that you jump on that. If you can.

Brian: There's something about being in that physical room if you can sit, I don't know if there's be a room but there's just something about surrounding yourself with that with people who are the same thing and doing the things that you want to do that's super, super,

Dave: For sure. I can't wait to do it, it's been, it's been too long, dealing with all this so, Dude, I gotta jump and I know you have amazing energy as well. And thanks so much for your time. Brian: Brother, it's always pleasure, always anything. 

Dave: Alright, Brian, we'll talk to you later Brother. Guy sounds great and thanks everybody who jumped on, we'll see you soon. Alright, go and follow Brian at BrianBrewerofficial on TIkTok, he is without a doubt, a legend. All right, without a doubt, that guy is a beast, and, and you just heard exactly why I say that so, my friends, we'll see you back here for another episode tomorrow, make an investment in yourself today do something that, That scares you a little bit do something that, that makes you step out of your comfort zone, and, and, and, and do today what others won't see you can have tomorrow, what others don't. But that said, peace, I got to run.

Below is the transcription for this episode:

Matt: Hey everybody, welcome in, Happy Wednesday. It is Wednesday October 13 We are live for Wake Up Legendary This is not a recording, we are actually live. And good to see you guys, as you're coming in, let us know where you are tuning in from. We've got people who watch and attend from all over the world, typically a couple of 100 Live, and a couple 1000 after the fact. So if you're tuning in live with us, let us know where you're tuning in from every Monday through Friday we bring on a new guest. They share a bit about their marketing strategy, what they've been doing and how they've been generating traffic getting eyeballs on their website. We're all kind of fighting for attention online, and, and the people we bring on are doing really well with that. So, what we do typically is, we invite guests who are affiliates of ours, some of them are just clients of ours people, and through our training and had success in other industries. And we bring them on, and we kind of show off their success and highlight what they've been doing and what's working. So it turns into a little bit about what's working now. Little 30 minutes and that's kind of what we do so, we've got other awesome guests on let's not waste any time. If you guys can give us a clap emojis in the chat. Sarah what's up. Hi, how are you today?

Sarah: I'm great, how are you

Matt: I'm, I'm actually great. It's a good morning so far enough, it's crazy. I haven't got too far into the day. I was just telling Sarah that I'm on the West Coast. And yeah, it tells us a little bit about you and your journey and, you know, I usually like to have people sort of set up, you know, are you working a full time job, how did you discover sort of the online world. What's life and work balance like like those kinds of things, you know, how are you getting this whole thing started, and finding balance with other parts of your life.

Sarah: Yeah, okay. So, actually two months ago today, on the day I bought the Legendary Marketing program, they did blueprints and dove right in. I didn't waste any time and just started diving in and I still work full time but my goal is to quit that full time job. By the end of December, which is my birthday, that's my personal goal that I have and I'm rocking and rolling so far, on my way to that goal so I couldn't be more excited.

Matt: Dang. That's fast. 

Sarah:  I am yeah and you're helped and tipped through these every Thursday, that has helped me a lot when I was always stuck so highly recommended for somebody getting on doing that for sure.

Matt: Cool. That's awesome, that's cool, it's good to hear too. So you, you've got a full time job, and you're working that what was like the, I'm gonna, you know everybody has this first moment. Well, we I feel like we have two moments we have like, I want more, or I'm looking for more kind of thing, and then also like a discovery of, like, wow, I could make money online instead of going to a job. Interesting. What was like the first one, what was the initial like hey I want more and you started looking, or did it just pop in front of you on TikTok or what happened?

Sarah: So, I have been working from home since COVID happened, and I had just started with my company and then they were like, Yeah, we're not going to the office anymore so I have had the opportunity to be at home for a while now, which is how I've been able to do this and run a business. So we had to go back into the office in July, two dams a week, this past July, and that lasted for a month, thank God, but when we got back into the office I felt like I was in prison, I was in a cubicle couldn't talk to anybody couldn't see anything or do anything and I'm like, What am I doing with my spare time, what am I doing in my free time. And so how I discovered you guys was my sister is on Tik Tok, you know just posting funny videos with her friends and I forgot to, you know, log out of the app and so I went back on a few days later and saw somebody doing the same thing that I'm doing, and she was an older woman around my parents age and I'm like if this woman can do this, I can do this so I just started, you know, with the seven day challenge, or the 15 day challenge that cost seven bucks and I'm like, this is worth it. I got to day six, and that's when the blueprint arrived and I just stopped the 15 Day Challenge and dove right into okay let's start this. And so I created an actual LLC business, at the end like two weeks after that and I've just been going at it, doing the best I can to be successful and hit my goals.

Matt: Nice. That's awesome. GC you are. I can already tell like just energy wise like you are, Like, just screaming like just fired up ready to rock and you're doing well too, I mean you're making money you've turned it already into a profitable business, or close, I don't know other costs outside of just our blueprints and stuff but you're well on your way, I think, for sure, and I feel like you, you sort of watched sort of the model of like, okay, hey, look, somehow, there's a person out there online, who's, you know, doing pretty well for themselves wanting to get a full time job maybe not a full time income maybe not and I think I could probably do that I could think I could probably pull that off. So, in terms of balancing a full time job with that. Just, I feel like the whole work from home thing is such an opportunity for people, mostly because, you know, like I haven't really worked like an in person full time job and quite a few years but I remember many times, like when I would, I would try to work on like my side hustle stuff that I was doing. And I always was, because it's just who I am but. But I think I like having the flexibility of being able to work from home. You know, people can't micromanage you the way that maybe they would before or just even really like, you know, I always felt like there was a chance for me to get all of the work that I needed to get done for that day and five hours or six hours or something, or spread it out during times that I want. And, and, but you know, then you look lazy, even if you're just more efficient. I feel like the work from home thing, this whole last year and a half I've just seen people come on this show and just be like, Yeah, you know, I work from home, and there's more spare time, because I can get my stuff done faster and that I can move on to the next thing. My next thing is my side hustle and so that's cool, I like that. And yeah, what an interesting man, such an interesting person. Some people go looking for it, they type into Google, how do I make money online and other people just are scrolling tick tock, you know, the latest one that I've seen is about doing Airbnb ease. And, you know, it's another side hustle to make money, you know, buying Airbnb properties. When you first get the blueprints you dive in, you're, you're starting out. First of all, what, when you start creating content, was that tough? Did you find it easy? Was it difficult, was it. How has that been?

Sarah: So at first, it was definitely difficult for me. I was one that never posted on social media, not even like personal stuff I did. I was on TikTok and had no video so I actually had my five year old son. Tell me how to figure out how to put the music into. So for like three weeks I was just trying to put on a, like a demo almost to see if I could get followers. And so once I figured that out I just started, you know, making videos all the time so I would post three videos a day and then once I got on to the legendary Thursday weight blueprints and asked, you know, how do I get more followers and it would just like make one to two good content videos and post them you know once or twice a day, it depends. And so then when I started looking at the models of other people who were successful already doing this. I was just, you know, copying their videos, exactly and making them, you know my own so that has been such a huge help and creating my following and getting more success, and sales into my business.

Matt: Yeah, yeah, nice and you've got like, I feel like you've got a well 34,000 followers is definitely nothing to sneeze at, that's for sure. And you haven't actually had that. The funny part is that if you haven't made all that many videos right, it's not that much content so I feel like what you've done really worked. And I, I also feel a bit like, there's, There's what is for everybody who's here. I think that there's a really important thing, you know, copywriting is applicable to every copywriting skill of learning how to write, captivating headlines or attention grabbing headlines, and, you know, compelling sales copy and that's really what a TikTok video is. Most people don't realize that. And so when you go on into the TikTok world and you see certain pieces of content performing really well or certain, certain three second introductions to the videos we call those an attention grabbing headline or a hook. When you see those work for other people. Those are, those are similar and you can use very similar headlines yourself. And I tell people, Don't reinvent the wheel, it's not that hard. There's lots of industries and lots of niches, you could tap into, where you can use those same headlines. The same goes for stitches stitch style videos, but especially with the attention grabbing headline I think that's what you've done really well, and it takes a lot of the guesswork out of it now. I'll give that with a little caveat. I do think that sometimes if people go overload on those, it can weigh down the channel too. Right, it can actually put stress and strain on the channel so I feel like you've also mixed in just some good original content too, which I think is a big part of your success, and you're going live right so I think if just the whole channel is flooded with side hustle videos or online work videos or stuff like that, eventually down the road, it starts to see a little bit of a kind of slows down to a screeching halt, which even then still, you still have $80,000 He didn't have before. Right, so it's not all bad, but going live, which kudos to you that's a big one. I just saw, not to, you know, get sidetracked, but I just saw Calvin Hill was live yesterday, that guy that do goes live for like three hours at a time and just spitballs, all kinds of stocks and crypto and then goes into digital marketing and talks about, You know, talk to you about how to take advantage of the market by getting digital marketing skills. I think that live thing you're doing is really smart, so you went live yesterday, how'd that go?

Sarah: Good. So that was my second live I ever did and that was because of you, I'm like how do I get more sales you know I'm getting all these subscribers and followers but I'm not you know fulfilling the sale, and you're like, do the live so I'm like okay, here I go, terrified, but I, you know, if we're not out of our comfort zone, we're not growing right. So, I went on live, you know, thinking I was gonna do 30 minutes that was like Okay, Sarah, I can do this for 30 minutes, and then an hour went by and I'm like holy crap, I need to get back to like my actual job I need to log off so I'm like, I was just so grateful and I did, I mean I ended up getting a lot of followers after that sales work flowing in, so it really does work as long as you're taking the time to put in, you know, you will see results.

Matt: Yeah, and on that webinar strategy I was just looking for my little, I was looking for my little drawing pen but I don't have it so we do not get to see maths artistry today. I, on that webinar saw I sometimes tell people, You know back in the day when I started in 2009 10, we had to pay $100 a month for something like GoToWebinar, super old clunky webinar software, it was glitchy and it was a disaster. And to do all of that and set it all up, was a huge catch like production costs, you had to email out to your list and make anybody aware that it was even going on. And usually, like, if you're starting out, you're brand new, like that email list is like nobody, and you might be lucky to get a person or to just like to actually click in login on their desktop because no one had phones. So, you know, I think, in the grand scheme, there's just such a massive opportunity I've been screaming about this and I think people are almost getting annoyed but I've been screaming about how they stick talking is a greatest opportunity in digital marketing history still is and has been for the last two years, but the webinar strategy that going live strategy. When you combine that with sort of the viral traffic trends and you get some real viral moments going. The downside, or the kickback to that, is that people are like, Well, you're not really giving super high quality value to those people. I think one thing that you're doing. I think one thing that you're doing that's right, is that you're sparking curiosity with those style videos you're opening people's minds in there saying, oh my gosh like there's ways to make money online that's interesting, I'm going to follow Sara and, and figure out more, right. So, you can use easy style videos like that that are proven to go viral to build your following, right. And then the question I always get is, why am I building this following making videos that have nothing to do with what I'm offering, because those people are following you, not just because they want to do exactly what's inside of that video or that they're ever going to do it, probably never will. They might go try it out or they might, they start asking questions in your comments if you ever noticed that?

Sarah: Yeah

Matt: Yes, they start asking questions about specifics in the comments right that's the whole point is, you know, even if they never buy from you, even if you're opening people's minds, you're stretching and expanding you're breaking neural pathways in their mind, they're starting to say, Wow, this is interesting. And then after they start that, then oh my gosh. Hey Sara is live, right, and during the live, this is kind of the trick, during the live is really your place to be able to educate people and teach people and unpack questions, things like that. But if you can really run, and the more you do those lives like Calvin used to do them I think every day a lot of different people do these lives. You start to really drive sales, and that's the place for conversions, the big the big mistake I see people do is they try to sell, sell, sell, sell, sell, on their feed, Right, like when they post videos, and then people, their followers start to just like, oh, it's, it's Sarah. She's just gonna sell me today or it's Calvin he's just gonna sell me today or it's Brian. Okay here's another video selling me a stupid little thing right, but in the lives it's more intimate people don't actually really care, it's like, okay, yeah, no problem. So I feel like that's smart, I mean I suggested that to you. So I'm not trying to compliment myself but you taking action on that is a big one because if you're starting to see sales coming in after your second live, or your second day of having done a live. It's a real way to build and cultivate that audience which is really important for the algorithm, and protecting sort of your ability to get more followers and get views with the algorithm is important so even if it weren't driving sales it, that's super crucial to keep sort of a healthy status in TikTok algorithm, I don't know Is this making sense.

Sarah: Yeah, yeah, I wouldn't have done a live if I didn't think that it was gonna work, I mean, I was at a standstill and I'm like, What am I gonna do with all these subscribers and followers, you know, some are, you know, will click the link right then and there and sign up for that seven day, or the 15 day challenge but it's, you know, how do we get them to realize that there's more to that to learn and it doesn't just have to be with them making the online money niche you know it could be anything of something that they're already doing.

Matt: Totally, yeah, totally, absolutely. Yeah, I think that Well, I think that that's a big one but yeah I think having that discovery is a really big one too, it'll shape and change how you make content a little bit when you discover that make make you a little bit less, or make anybody let no I'm not saying you but make anybody less dependent on a certain style of video at Oak is like, you know one person who's a good example that is Tyler wise, he started making videos around like Google Chrome tools that are really helpful, and he what he found is there's sort of like, like little one off things that are a little less like just intense around making money, and are like, still getting the views people still view those virally sort of like those side hustle videos. And so he's mixed in some of those which are then like wow, this guy is a little more diverse than maybe I expected and and and he's also it's a way for him to bring in new people from different parts of the TikTok world, as opposed to in this industry. And again, your benefit there, sometimes people, there's an argument for just using hashtags to attract people who are just interested in affiliate marketing. So let's make an argument against that. Right. There's also an argument against having people who are always hearing about affiliate marketing, being pitched on it all the time on TikTok, and seeing these videos non stop, there's, there's an argument of going out and actually grabbing people from totally random different niches who aren't really interested in that sort of like you weren't really interested in that, you know beforehand, and pulling those people in and drawing interest and keeping your channel healthy that way driving more leads and sales that way too. So, anyway, for all of those reasons I just think it's interesting. Yeah, it's an interesting discovery, what, when you're out there and you're creating content and you do about one to two posts a day?

Sarah: So I was on like a retreat for four days so I have been lately posting to twice per day just to get my following and like drive back up, but usually it has been you know once per day probably for about three weeks now because it was a steady flow of followers and subscribers and sales I mean, I've only been doing this like I said, I probably posted my first video the end of September. So all of these followings are like less than, you know, two months, which is awesome so I'm already like halfway, it's only the 13th right so I'm only half. I'm already halfway to where I was in September. So I'm very, you know thankful and excited to, you know, be a part of this for sure. I would have. So, been angry at myself if I would have stopped and quit, you know, because it I mean in the beginning when you don't know what you're doing it, it is hard but you have to, you know, shut that voice down in your head that's telling you that you can't do it and this is hard and you're never going to make it. If I would have listened to that I would not be here right now speaking my own story too.

Matt: True, true, I love that. What's your district on the banner? Make sure guys to go follow Sarah there's two underscores after the name. If you search that on TikTok, you'll find it right away. What, so in terms of your daily like sort of mode of operation, I'm curious if you're, I see different styles of people but I'm curious about sort of your style. Are you more structured and have a set time of day when you're producing content, or are you a little bit more like kind of find the time in between. Because you have kids, right?

Sarah: So yeah, my fiance has a son, and I'm the one that, you know, takes care of it, make sure I get on and off the bus all that stuff so once you get on to school on Mondays is usually the day, if I'm feeling it if I'm not you know I have more other days in the week to make content and I'm always doing it while I'm working. So on top of getting paid to work and do all this and then I'm just getting extra pay on top of it, it's just great. So I always find the time while I'm working to do it. And then I really tried making my content one day per week, and then I'll have like seven to 10 videos in my draft and then I just start, you know, okay, this day is I'm gonna post this and I just set an alarm on my phone, and I literally never go on my phone unless it's for a purpose. You know because you can just sit there and be scrolling, you know and get consumed when I'm the one trying to be you know, the consumer, like not the consumer anymore I'm the one trying to sell people I'm the one that's you know being persistent and taking action for a purpose.

Matt: Yeah, you sound like you sound a lot like Dave Sharpe there.

Sarah: Thank you, That's such a nice compliment.

Matt: Yeah, it's, it sounds like something he would say almost exactly, he talks about, you know, we talked about in the decade in the day and then also in the blueprints just about like your, you know if I could say what you said in a different way, it's like, you don't want to be captive to somebody else's agenda so you know, you don't want to wake up and look in your inbox and read what everybody's agenda is for you for that day or read and hear about what everybody is going to sell you and what you need to buy this day, you know today, it's, it should be the opposite, you should hop on. And the only time so you hop on, especially social media is when you're specifically on purpose, you're looking for something, maybe you're strategizing a next video or whatever it is, but rather, you know, you have to make that shift, I'm really happy to hear you made that shift because that's a big mindset shift that makes people way more productive way way way more productive and changes the results and outcomes, a lot I think so that's cool. That's awesome.

Sarah: Yeah, then definitely a change for the better. And it all starts with your mind, you know your headspace if you're not there, mentally, you're not going to force yourself to do and step out of your comfort zone, you're always going to be comfortable, where you're at and you're not growing then.

Matt: Totally, totally. Dang, this is cool. What, what are you also on, like IG and doing stuff like that or as most of your stuff coming from TikTok?

Sarah: So, I am on Instagram as well so what I did probably like two weeks after I started dating. I think I hit 10,000 followers and I'm like okay what am I going to do to continue this success and like to drive other people in other ways. So that's when I started posting my content to TikTok, or I'm sorry to Instagram and all I do is take my old TikTok videos and post them to Instagram reels. So now, and I did post like because I had to make the shift between a personal account and then make it to, you know, a business account almost for my personal Instagram so I made my first post. That's personal today just because a lot of the followers that I still have are, you know, just friends and family who want to see what I'm doing but most of the content that I post now is only, you know, for my business. And that has helped me gain followers that way and sales. I Have two platforms that I'm working on and I'm always a step ahead in Instagram because it's old content that I've already done on my TikTok.

Matt: Super cool. I love it I love it, and I love your content, I love the channel, I think you're doing a great job, I think, you know, keep going with those lives I think that's a big thing. Those are going to be super impactful, super helpful and help position you so much, so just pumped to see that you're taking action on that, and I think everybody here can, absolutely. If you're going to take away a lesson here you're going to take away something big or something impactful. I am just impressed by your level of implementation and speed right so there's people who hang out for a while, there's people who hang out for six months 12 months a year, nothing wrong with that. But there is something to be said right we don't guarantee income outcomes in our training or anything but there is something to be said about like just being like hey you know what, screw it. I'm going for it. And I think people would be surprised at how fast they can see results online in any niche and in any industry, with just a bit of of real intention, and also like you've been really following and we've been very thoughtful about, you know, already in this show you've given like three different examples of things that I've just randomly dropped on like our Blueprints webinars that you're like alright let's do it. And rather than being like, Oh that's a good idea, you're like, Yeah, I'm doing that next week, you know.

Sarah: I literally would blog off the blueprint do that immediately and, you know, if I, if I wasn't gonna do it then when am I ever going to do it you know you got to take those steps. Actually, I don't think I should just do it.

Matt: Yeah, I mean it. There's something freed up in your headspace, that a lot of us wish we had freed up in our headspace because everyone out there is like yeah but you don't get it. You know I got all these mental blocks and all this stuff. 

Sarah: And, yeah if I can tell them all to just read the books that you guys recommended Rich Dad Poor Dad and then I found thinking Grow Rich, I mean I wasn't a book reader and I, one of my goals this year was to make sure that I was you know, continuing, you know, education, knowledge is power, so I probably read a good 20 books and those are all about business all about changing your mindset and I, I feel like if I wouldn't have done that, along this journey, because that was like a kind of like a mentor for me those books, it's like okay I am doing what I'm supposed to be doing it, you know, I, I'm only 25 and people are wishing that they would have been doing what I'm doing now 15 years ago, you know, anybody can do this, you just have to put in the effort and change your mindset to realize that you're the only person stopping you from doing it.

Matt: I couldn't agree any more. I feel like people doubt themselves so much, and it's so unnecessary there. Once you get an inside look, the biggest thing I did is, in 2011 I went to a live event that changed my life forever. I went to a live event, and I realized once I shook hands with some of these people. Some of the people I looked up to, and I was like, Are you kidding me not to like be mean to them, but I was like, This is it, like, really, like one of them, for instance, was a dude whose whole brand was around to, like, Like, they call them the van man, and he, he was like, basically you know his whole thing was going from a homeless van man to like an online, you know, six figure earner or whatever. And when I met him in person, I was a little bit like, Oh no, you're just a homeless dude, like you're legit just a homeless dude who's found a way to drive traffic on the internet. That's it, that that's all that's going on here, I was like, I can't. What the hell, right, and, and this and that was kind of the moment where I met all these people and I just realized like hey you know what, I feel like I've got all these insecurities, they've got them too. I feel like I've got all these weaknesses, they've got them too, and it's not better or worse, it's just different. We've all kind of got the different you know mindset stuff that we're all working through, but it is very true. Like, there's not any sort of better DNA that I've got the new or that you've got then Jessie or Becky or ed or whoever's in the chat here Kevin all these people. There isn't some magic potion or formula, you just work your ass off. Well, Sarah, I think we can leave people with that, I think your urge to get people into books like, what, what did you say Rich Dad Poor Dad, what else?

Sarah: Yeah. Think and Grow Rich and then the 10x rule by Grant Cardone. Oh, I highly recommend those books.

Matt: Yeah, I don't know if we recommend the 10 actual but in principle that that rule in general is a big mindset shift, I mean that is like a, that's a huge one and, you know, there's, yeah, that mindset is. It's incredible. It's incredible when it's deployed, so cool I love it, I love the book recommendations. Sarah, we're gonna get the heck out of here. If you need anything from us, let us know, we'll put you on the list to invite you back in a couple months, see where things are out okay.

Sarah: Okay, thank you so much, Matt,

Matt: Cool see ya. Guys give her a follow on TikTok. You can find her right there Sarah Simmons underscore, underscore, go follow her watch her lives tune into her lives, give her a little support on her on our TikTok lives, answer questions, or sorry, ask her questions on her live feed her some feeders and questions that she can answer and engage with and support or support others in their journey, and that sort of business karma, oftentimes comes back around, and in a lot of meaningful ways. So, to everybody who's out there keep rockin, have a good Wednesday we'll be back here tomorrow Dave we'll be back here tomorrow same time same place 10am Eastern, and the last name of that book was the 10x rule.

 

Below is the transcription of this episode:

Matt: Hello everybody, welcome in. It is Monday October 11 And wow, I just thought I missed my brother's birthday today so I did not miss his birthday. All right, hope you're doing well. I'm pumped for today's show. Today's show is a story of a lot of grit, a lot of resilience, a lot of pushing out of comfort zones, a lot of just. And it's just a cool story overall I've been in contact with Kim, a little bit here and there and I'm really excited to have her on the show today so if you're newer to our community if you're newer to the show. You can text the letters, excuse me WUL to 813-296-8553 and I just got my text message right now. So you can see that he had a text message every single morning from us. And it just, we don't pitch you we're not selling stuff on our text message platform, at least not yet. And you can get a little text message. She takes the letters WUL. Make sure it doesn't AutoCorrect, and then we'll send you a little message every single morning, right before we go live. There's also a little Facebook link in there, you can just tap the link, it sends you right into the live, super convenient. So, if you're newer texts the letters WUL to 813-296-8553 And you all would put a little clap emoji or party emoji or celebration emoji or something in the chat to welcome Kim on the show, Kim, what's up?

Kim: Hey Matt, good to see you.

Matt: Good to see you too. I'm excited you're here, pumped that you're on the show.

Kim: Yeah. Me too.

Matt: You have been working hard and doing some really good marketing I don't know how long ago it was but I think you were on one of our webinars on Thursday, maybe, and we were going through your stuff, and this is like, early, early on, I think when I was like just he I think you had just started your content and you're starting to like make a little bit of a shift in terms of like editing and like you got a ring light and stuff and I was like, okay, dang, like she's, she's like actually going after this pretty well and it looks like she's doing a good job so I'm excited to see where it's went since then. Why don't you tell everybody here? Give him a little backstory, tell him a little bit about you, and, you know, you've got a little MLM experience back in the day you're working a full time job on all of that stuff. Just bring us into your world and how you came online.

Kim: So just to kind of piggyback on what you were just talking about. I was on that Thursday webinar, a long time ago, a few months ago and at that time I was, I think I was at 800 followers, and was, you know, how do I get more followers how to you know how do I get to 1000 and, you know you coached me through, you looked at my account you coached me through it and I don't know if you can see my account now but right now I'm in at 2.6 1000, followers on tick tock, and that was just in the last maybe three months so you know so yeah I have been working hard. So my journey into online, you know, having an online business started at the beginning of this year, but you mentioned MLM, and it was about, I don't know, maybe 18 years ago I was in an MLM company and the product was amazing. It was just a really great product but I kind of, you know, I knew that after that experience, I really never wanted to do another MLM, and not that that's not that they're bad I mean just wasn't for me, because I'm, I'm not really very good at going out and, you know, grabbing friends and family and saying hey, buy this awesome product, but I knew at some point I wanted to do an online sales, or an online business, and after COVID last year I was laid off for a while. And that really, you know, I thought my job was pretty secure and after that happened because I was one of 40 people that was laid off in an organization of about 500 people. It taught me that my job is not secure so I decided in 2021 that I was going to start something, a side hustle or something that was going to bring in income, just in case you know, going forward, that I would lose my job, and I don't think it's going to happen but you just never know. And in today's economy, anything could happen. So, so, you know I got started like a lot of people do, I was scrolling through TikTok. My daughter got me started on TikTok and just scrolling through there, and somehow stumbled on to the Make Money Online side of TikTok, and up popped. I don't know if I can say another marketer's name. Okay so Stacy La popped up and I was, you know instantly like, Oh, okay, what is this. And so I saved a video and I kept going back to it kept going back to it and then I finally just decided to pull the trigger and go ahead and don't take the 15 day business builder challenge. And, you know, I've been a, I've been a teacher and an educator for the last 30 years, kind of burned out on doing all that and so I'm really, I'm really ready for a change, and I got into the 15 day business builder challenge and it just opened my eyes to a whole nother world never done any marketing never done any sales. So, you know, I'm not only blown away by the value in the course. You know I, I joke and I say I didn't know a sales funnel from an oil funnel, you know, so it was, it was all new to me, and, and then I bought the blueprints and very, you know also felt that there was so much value in that as well as and still, still getting value from that, it's pretty amazing that you know just that, just that course and being able to take that, you know the Facebook community, and you know your training on Thursday afternoons and, you know, just really super supportive, I've never felt like I was doing it alone. I've always felt like I could reach out, I've reached out to draw a few times and he's been super helpful. So, yeah, it's been, It's been a great experience.

Matt: Cool. That's really really cool to hear. It's one thing that I think is very underrated is sort of just the ability to have somebody that get an answer somewhere, like, like, I don't I don't know, maybe it's not always on like a webinar, maybe it's not always in our Facebook groups but somehow, some way, there is sort of this energy and in our, in this community that's very helpful and very giving, I think so, yeah, that's really cool. What, uh, So when you first got started. Like, I just kind of drawing on a feeling I had from the first time that we were on that webinar and stuff and you're starting to create content, like, what was that a struggle like was it hard, was it different, because you're a teacher, so like, my guess is, I was a little bit surprised at how good your content looked and like just how smooth and cuz sometimes like people who have no experience with social media, they'll go on there and it's just kind of like, I don't know what to say, you know, and, and it's like, Hi, how's it going, and your content felt a little bit more like, Oh I think can kind of understand how people learn and digest information, which is literally your job so it makes sense but what can you talk a little bit about that.

Kim: Sure, so one of the things that I do in my nine to five, while I'm still there is I do promotional educational videos all day long. So, people give me the content that they want in their videos, and then I produce them on Camtasia, and I've been doing that while I've been doing multimedia. My undergrad was in 3d animation. That was back long time ago in the mid 90s And I graduated at the same time that Toy Story came out and let me tell you i was like completely blown away and and also humbled and I said, you know I'm never going to be, you know, I mean that was just I was editing on a you know a Pentium I don't remember what it was but it was, you know, it would take, like, four days to render 10 seconds of video. So, I've been doing this for a really long time so that, you know, asking me when you're asking me how do I make my videos look good. So I've been doing video for a really long time. So I know that very, very much back and back and forward. So, you know I take those ideas and that and apply that to what I'm doing on TikTok and it's paid off. You know, I've done a lot of, you know how to videos I've done, you know, just, I've done a lot of different things, and I started out, kind of trying to do these really slick. You know, you know, high production videos and I realized that very quickly that that was just nobody wants to see those so they really want to see, you know they want they want to see the stuff that's going to provide value, but also they, they, it doesn't matter if it's high production, they really kind of want to see the low production stuff and so you know I can do that.

Matt: Yeah, totally. and man, isn't that so interesting. I've always been fascinated by the idea, or just the reality. I don't know, sometimes grainy, sometimes weird looking videos that are just like, you know, low production value but there's something like just ooh that's interesting. So the human mind. That's just so fascinating. It's interesting too that that does not apply. It doesn't carry over into like cinema, like right in cinema if I see that I'm like, I'll walk out of the theater like this is not very, this isn't well done but on social it's so different, it's so interesting. What, like so. When you like to sit down, you're going to create some content or something. And you think through different skills that you've learned like what are some of those skills that you've learned I'm so fascinated by that because I'm, I'm mostly fascinated by like, like the intersection of people's existing skills and new skills that they're learning, and I think those are really underrated, I feel like yours might be in, in the video realm but like, people have all these different skills that they've learned and don't typically apply them into this space because this space feels so new and overwhelming. And coming online and creating TikTok and and trying to educate people or whatever feels a bit like like Dave always gives this description where you know when he was getting clean his, his, I don't know if you call it advisor mentor or whatever said like, hey, you know, yeah, yeah it was uh you know, you're not getting dumb you're just getting clean, and, and then he uses that same approach I first heard him say that at a mastermind a few years ago where he said, Hey look, you didn't come online and just suddenly get dumb overnight, like hey, you're a smart person you apply some of your skills to this and, and learn new skills. But anyway, I'm fascinated by your previous skills and how you've been able to apply them. What are some of the skills like in that production and in your background that you feel like has given you a little bit of a boost or a little bit of an advantage?

Kim: Well, no, so I do want to say that a lot of what I've learned about content creation I learned from you. So I, so I keep a spreadsheet, I do a lot of research. I'm kind of a data nerd, and so I call my data driven content creation. So I keep the spreadsheet I do, um, you know I go out. I look at other people's content all day long to try to get ideas, and then I try to put my own spin on that. And then, I think the other thing that's been really helpful is to, You know, besides the research being able to then recognize. Okay, this worked for somebody else. So will it work for me, is this something that I can do, and you know still seem authentic, but, you know, use those. Use those ideas. So that's one thing, like I do research all day long, and you know I, you know I'm not making, I'm not really doing my own research but I'm, you know, using other people's ideas I guess and then and then putting my own spin on them. And, then in terms of just content creation I don't know it's, you know, I'm also in addition to being an educator, I'm also a working artist for many years. And so I do have an art background as well so it, that all plays into it too and kind of, you know the video, knowing how to compose the shot knowing how to you know use camera angles and that which I haven't really explored a lot with but I think I'm going to start doing that just to make it a little bit more interesting. And then, you know, we were, you were talking about, low, low production, and I was thinking and tick tock that works really well but it doesn't work in YouTube and that's going to be my next foray is into YouTube and starting to create more explainer videos, and you know and that kind of thing so then they're going to be, you know, the long form video, I think, has, has potential. I think I've got the short form mastered at this point so now it's going to be going into long form which is more high production and does require a lot more work on the post production side.

Matt: Yes, at least somewhat more work for sure, yes. Yeah, I think. I think some people overcomplicate that because, again, the thing that always teaches that comes back to like hey it's, it is really truly the content that wins. But you're right, there is some content that's out there that's really good, but it's just like you watch it and it's like starting to fall asleep here you know and it's like, I think the content is good but like you've got to figure out how to produce this a little bit better and make this a little more engaging, I think, I think you're right. I am in the short form, so I wanted to go back to what you said about, you know, doing a bunch of research being data driven, or keeping a spreadsheet, and working through a spreadsheet or just even using it for reference right as like a little, like all good marketers have what's called a swipe file this is something that old school copywriters used to use, way back in the day, and all direct response copywriters that the really really good ones, who used to write magazine ads and stuff like that, they would keep a swipe file print it off in a little folder that they could just pull out and they're like, I need an idea for a headline I'm gonna go through oh my gosh what a great headline. And from that, they would then create ads and marketing content for that and I've told people on tick tock, I just, you know everybody who's on tick tock I've always just, you know, I feel like I'm beating a dead horse at this point but I just keep saying over and over. Hey look, the algorithm has already told you what's working, right so it's not that it's going to be 100% of the time right so sometimes you'll create a video that somebody may have gotten 2 million views and you'll get 200 views. There could be a lot that goes into that but in general, it's like the 10% rule like maybe one out of 10 hits but that one out of 10 is really worth it. And it's a much easier predictable game than just sort of, you know, guessing and hoping and wishing like maybe this will work today or maybe this will work. I don't know. It sets the odds in your favor a little bit, and then I think that doing that for a bit. I can see clearly I feel like where you're at in that stage of going into long form content because do that for a little bit, and you start to learn the niche and the industry, deeper and you gain a deeper knowledge and you start to really see some of the questions. You see, that's the big one is you start to get a lot of feedback fast and you start to get a lot of questions coming at you and you quickly learn what it is that people are really after. Yeah and so from there you can take all of that data and all that knowledge. Not to mention, you're also, you know, peaking curiosity with people, you're driving a bunch of curiosity, opening minds of people, what's possible. And then now you move into more long form content where you can drive people to a YouTube channel, and you can get news on that content for years, then you're in a place where it's like, okay, this actually feels like I'm leveraging my content, right, because in the Tick Tock world short form the contents leveraging you leveraging you and your energy and time and creative powers, but on on like the decade of the day, recently I started talking about this, this dog training guy. And this, This dog training guy discovered this summer. It has videos that rank on Google for a video he did in 2013 and 2015, and they still rank on the first page of Google, they have millions and millions of views and he has a little online dog training course and monthly subscription. And, and that's where you start to leverage the platform as opposed to the platform leveraging you I think and that seems to be where you're going.

Kim: And, most definitely, you know I'm looking at the long term. You know what I'm going to be able to do with this, and I, you know like i said i This opened up a whole new world for me. And I'm actually taking a digital marketing course right now that I mean I feel like affiliate marketing is just a piece of that so I'm learning about SEO and SEM and, you know, diving digging and more into email marketing, how can I make that work better for me, because I don't feel like I'm getting the results that I want from that so I think I need additional, you know, additional training in that and then copywriting you mentioned copywriting, so it's so critical, and I'm you know I'm just starting to dig into that as well. I've been a writer for, you know, I actually tutor writing at the local community college to students who are struggling in writing, but we don't teach copywriting, we teach academic writing. And so, you know I've been kind of, you know, dropping those nuggets in there with my students and like, you know, this is all well and good but when you graduate you're gonna need to learn copywriting because that's really where the money is. So, you've kind of dropped those nuggets in there but I do think that that's really critical to knowing how to write. Write a good copy, and I plan on leveraging that into eventually building courses as so that's, it's another skill that I have that I think I can apply to this business.

Matt: Yeah, the copywriting piece is just so funny to me because when I first was able to start playing at placing ads as a marketer, like, really all that I could place was Google ads like Facebook hadn't launched their platform yet. Tik Tok wasn't tick tock for eight years until it wasn't even invented, it wasn't even musically at that point, and all you could really use were attention grabbing headlines and your ads, that's really all you could do. And it's funny because of how that translates so well to video it's crazy to me. But he really is, whether it's creating a thumbnail, and a headline on YouTube, or whether it's, you know, on TikTok creating a really great three second intro like all of that stuff really applies. And I also wanted to say, you know, a lot of times, Kim, what I see people do. Around this time, which sounds crazy I mean I know there's gonna be people on here with 100 followers or 500 followers and they're gonna be like, what, why would people do this, but a lot of people stop what's working and they go to YouTube or they go to Instagram or they go to Pinterest or they go to, you know whatever other platform they feel like maybe I can get better results there. And then what ends up happening is they sort of stop the existing sort of engine that they've started, It's like they stop the car, they get out of the car, and they get into a different car and start to try to drive that one and expect this other one to just keep, keep doing their thing right. I think there's a big mistake that I see mostly for people who are starting to like you had your first high ticket sale last month, I think, and so far. 

Kim: Yes, that was really exciting.

Matt: That's really exciting, and I feel like to get that sort of boost of momentum, like my first one that I got. Oh my God, it was, I, I had zeroed. I actually had $0 in my bank account I wish I could find, I might still have the screenshot but I actually had zero. Granted, we were super young and you know in college grad school, whatever and it was just weird like, somehow I had an overdraft or something and I got a $3,000, like transfer and for me that was like two months worth of salary because I was working. Now, we're out barista jobs so I was like oh my god. But it was, I don't know it was just a moment of belief, but I feel like at that point, it's like sometimes there's like a man, this needs to go faster I need to speed this up I need it, but really it's kind of just at that, that sort of weekend now sort of climb point. And, and it's right then that people divert focus. So I just wanted to say with the YouTube thing that has to be sort of layered on top of what's already working non stop what's not and then, because that's a piece that a lot of people jump over and jump and jump and then they're like, man, I was doing really well before and now I feel like I've kind of lost all my momentum and it's like well yeah you gotta keep that existing cash flow coming in and add existing sort of on top of it so to speak. Does that make I don't know if that makes sense or is helpful.

Kim: Oh absolutely, yeah, I mean I totally agree with you, I like to say that this is a marathon and not a race, but it actually is a marathon after marathon after marathon, and you need to be consistent and stay focus I think, is it Calvin Hill that says, focus on one course or one thing until success and, you know, it's, it's, I think that's a good message, and what you're saying is definitely a good message you know if it's working, you know, don't fix it, but I also noticed Like recently I started posting posting but I started going into Twitter because I used to be super active on Twitter for another reason, but I thought you know I know Twitter I know, I know, Kind of, you know how to do you know how to make tweets and how to make them interesting. So that's like a whole other world, in and, you know, the money Twitter thing. There are people like, I mean the minute you get on there, they know you're a newbie and they just hit you with all of these courses that are, you know, come over here and will teach you how to use Twitter and there will be like 50 different courses, you know that you can't, you have to choose one if you're going to do this and I'm like, but I've already sell a course. So, you know, and then they're, then they're like, Oh, well, I have an engagement platform for you, you know for $25 a month so it's it's like yeah you can get distracted super easily, you know, doing the YouTube thing is really going to be a layered is definitely going to be a layered process, I only have so many hours a day to. To do this, because I'm still working my nine to five if I weren't that I think I you know I would do a lot more with it but it's right now it's just okay I have to choose, and I'm in sync with what's working and put most of my efforts into that and make sure that that keeps going.

Matt: Yeah, and you're already, you know, you said in your current 95 you're already using Camtasia. So like you've already got so like such a head start like that's so amazing, and just in terms of video production and editing like, you're gonna get on YouTube and you're gonna want to produce videos like you can just pop right into Camtasia and you already know what you're doing you know how to do everything I'm guessing, and that'll be huge, like that'll be really, really huge.

Kim: Yeah, yeah, yeah, Camtasia is really, I think for a beginner. It's a great program to learn, and it just has a lot of possibility, a lot of capabilities. It does have its limitations. You know there's some limitations to it but you know I think for a beginner, it's a great, great program to learn.

Matt: Yeah. Yeah, I agree I use ScreenFlow on Mac and Camtasia is basically the same thing they're very similar and it's just, it's almost like similar code or something. Yeah, I, it's, yeah, it's just an interesting game. I feel like you're one of the best things. The reason I really like when people start out on TikTok and then launch into their YouTube is over the last like two years I've seen people grow YouTube channels at such insanely fast rates. It's crazy. And the reason is, I've seen the ability like one thing that I would really look into if I were you is just how to create little bite size nuggets and drive people from your TikTok to your YouTube. It's just, it's, I've seen YouTube channels blow up at a rate that were before, this, this, TikTok took off in the last two years before that, it just took so freaking long, it was like, it's just so monotonous, it's like, never ending creating content, and it's like, Is this ever going to pay off and for some people it just doesn't. But if you're already doing the content you do a little 15 second teaser and you say full video in my YouTube channel, then people are like, Oh my gosh, if you can get one or two of those 15 seconds or a minute videos 30 seconds to go viral, and then you're pushing people to your YouTube. I've seen people get 1000s of subscribers in a matter of a couple of days on their YouTube because of that. So there's a really good strategy there that I feel like, you know you're data driven you study all this stuff, you'll figure that out for sure, but that's a really powerful one because, you know, then you can monetize your channel, then you can start earning revenue from YouTube. There's a lot that you can do there that's really powerful and turns into more of like an asset business as opposed to just a straight cash flow business of content creation to more like, building up something that can really be a long term asset because YouTube can man. Yeah, there's just, there's a, there's another layer you get into I feel like when you get into the YouTube world that's that's what I think I also just wanted to say that it's, it's, I think it's really cool that you're also getting into the SEO game and stuff like that and learning that skill because that's obviously crucial in YouTube, everything in YouTube land.

Kim: And, you know, Google ads and I mean all of that, you have to know SEO, I think, in order to really do this business. Well,

Matt: I think so. I think I do. Yeah, I think that that's a key piece, I think. I think it will. The only caveat I would say to that is, I think it gets overrated to a certain degree because people come to me all the time asking about their SEO asking about their titles their headlines their thumbnails, they're all this stuff and I'm like yeah, those are pieces to the puzzle, right, but right content sucks.

Kim: You still come back to the content, it still always comes back to the content you can grab somebody's attention, but you won't keep it if your content isn't isn't, you know, is subpar. Yeah,

Matt: Putting lipstick on a pig. Yeah, well cool, that's so exciting. I'm excited to see where that goes, because just, I'm just so fascinated by this online space and I'm fascinated by you and your journey and just, I don't know, I just see a lot of. Yeah, I don't know, you don't seem. I don't know how to say this, you don't seem overwhelmed or like the moments too big or something, where it seems like from the very getgo, it was like your expectation was success your expectation was big success. I'm going to do this and be successful. And, and I think that mentality that under, it's not. Notice how like today, you haven't sat here and talked for the whole 30 minutes about how mindset is so important that you know you just gotta push through, you just gotta do it and, and it's sort of just been this undercurrent that I've felt from you in our limited interactions and even today it's just been like, no I'm going to be successful figure this out, other people have done it. I'll figure it out. And I think it's just cool to see that from, you know somebody who's got a nine to five job, and I don't know maybe isn't quite as entrepreneurial as maybe other people, but you're doing the entrepreneurial thing and really blending your worlds I think to leverage something, you know, leverage a cool business online. That is the future. And I don't know, I think, excuse me, to me that that's just super impressive and cool and I like that a lot.

Kim: Oh, thank you. That's really nice of you to say that because, You know, I mean we all have that imposter syndrome and we all doubt ourselves and, you know, I will say, full disclosure, you know, so it took me two months before I actually even produced one video, and even started promoting legendary at all. And I didn't actually start until the beginning of June, I did, you know, the challenge and the blueprints in March, and it took me two months to, you know, to figure things out and I think I did have analysis paralysis, I didn't. You know I wanted to make sure everything was absolutely perfect before I started my fear was is that if I start driving traffic from Tik Tok and there's nowhere to go, you know, what do I do with that, you know, so I'm not collecting email addresses, I'm not, you know I don't have my funnel set up so. So that was, That was part of not getting started right away, but once I got rolling. Then I realized that, wow I really can do this. And, you know my trajectory is just gonna keep going up, and you know there's going to be setbacks, I'm going to fail. Things I know about it. You know when you realize that process, and it has to be part of the process of mistakes, you do need to  just look at it as a long haul. This is, you know, I tell people this is not a get rich quick scheme, it's gonna take more than, than, then you think it is, you know you're gonna have to spend two to three hours a day minimum in creating content, managing your email list, you know, responding to people on TikTok, I just did a video the other day where I was like, oh, boy I shouldn't have done that. And I asked people to type I’m In and the comments. And it just blew up, and so it went viral, I've got people from all over the world telling me I'm in. I couldn't keep up with it and I actually did a video saying I'm trying I'm trying but you know you guys are, you just are you know so amazing. And you know one thing that, you know I'm getting a lot of is people from countries that are blocked by legendary, and I don't know. You know, I mean I've been trying to figure out what to do with that. And, you know, because I, these people are so they're desperate and they don't have, they, you know a lot of them don't have credit cards they can access the course, and you know they're emailing they say ma'am I tried this and it doesn't work, I can't, you know, and it just breaks my heart. You know that I can't help those folks, because I'm trying to approach this business, from that, that standpoint, not so much about making money, obviously we all want to make money but trying to focus on how can I help people, you know, be successful and, you know, be able to, you know, improve their bottom line, by not doing with mine, so.

Matt: Yeah, totally. Yeah, that one's a tricky one, but I mean that's a whole nother conversation but it's a really tricky one, especially in this industry when you're selling digital products. Mostly just because merchant accounts get tricky when, if you ever get high refund rates or chargeback rates, which we thankfully don't have, right, that's good, that's good. Yeah, it's honestly, you know, a for anybody who might hate on our course or hate on our products, our refund rates are ridiculously low in this industry and chargebacks, are ridiculously low, but I think that that's not just our course but it's, I think our support team is really good. I think that they really are. We handle refunds quickly if they do come up, and we don't really. Yeah so, anyway, I just feel like our support team is a big piece of that, and our community's a big piece of that when people are getting help and feeling like they're being helped, it's, it's a bigger thing than just, oh I just bought this thing and you know most courses are like you just buy this thing and, you know, you don't really hear from anybody. You get a couple emails and whatever, but the, the whole like merchant processing and making sure that, you know, you're okay, especially in an industry that or in a niche, I should say niche industry that has a bad reputation, or can get a bad reputation. Number one, if they start to see a lot of refunds or chargebacks or something from you know India or some African country or something, then this suspicion level goes higher, And then, you might have to for instance have a certain amount of the money that you take in withheld in a reserve and or lots of different things. And so, right, mostly just figure it out and there's other people who will accept payments or do accept payments or whatever. And, you know, we can get into that, but mostly I would caution those people just because that typically doesn't last super long. And not in every case, I shouldn't say that and every case but it's just a higher risk thing that most people in this industry aren't aware of. So they go out and they create this course and it's just everything is great and then suddenly it's like, oh hey by the way, all that money in your PayPal account is gone. You know, and it's just, it just happens in this industry over and over so we're just trying to avoid that and just play ball in a very sort of green regulatory environment where we're just like, not willing to take any of those risks but I've told people in the past. You know I think there's things you could do. I do think, for instance, you know, if people really wanted to get into that and go down that route, you know, for instance, I know that there's people in, in certain African countries who very well and very easily, even expats who can purchase something from us and they're just like, dude, like, seriously. And, yeah. And what ends up happening is you so the route that I've told people to go is like look, create some sort of free ebook or free giveaway, maybe it's even, like, two or three videos that's it, that's a course and you just say hey look I get it I can't purchase this. Here's a little mini course that I've created for you that I feel like captures the heart of it, and is really more what I've learned and I put my spin on this whole thing. And then, you know what, on the back end, sell them coaching, Right or coaching through PayPal or something and just do it as a thing where it's like hey look, we can do 500 bucks or 1000 bucks for a couple sessions and I'll sit down with you and I'll help you out or something.

Kim: It's funny you mentioned that because that's exactly what I've started doing, you know, and, And so, you know, people that are, you know, they, I'm able to do a zoom call with them or I'm able to do, you know even a phone call with them, and so I've been offering free consultations. No, if you can't access the course I can help you I can help you get started, I can, you know, point to you some of the things that you can do and, you know, like you said, if it's a YouTube channel or, you know I'm helping a lady right now who has a hairstyling salon she does hair extensions. And, you know her, her business has been impacted by COVID, but she can't access the course and she emailed me and she said, Can you help me. So, so I'm, you know, I'm got in touch with her and you know she's and there's been a couple of other people who have also done that as well so I'm realizing that there's a, there's a possibility I can still help them, you know, even if it's outside of the Legendary Marketer space, I can still help them to do this business in, you know, with the tools and the access that they have. Yeah, so it is, you know, but you know again I don't have, like, I can't point to, I have all these years of experience, but I can show them what I've done and what's been success, yeah.

Matt: Yeah, you've got good success. I mean, anybody who's got 80,000 followers on TikTok has figured something out. That's for sure. And also, like, Yeah, I think people undersell themselves I really do. I think that one of the, one of the first and early lessons I learned, 10 or 11 years ago was just overselling that right, like for instance with coaching and stuff like you never know who's going to take it so you're better off just pricing it super high. So like, you know, let's say. Sell your coaching, the self, whatever sell five packages or Sunday five coaching sessions an hour long for like $2,000 or something if it's your only high ticket offer for like two grand and just be like, here's my price right, and, and then just put it out there and if people don't take it then. I'm not saying you should put it out there 2000 This is like an example but or $1,000 or something right, and really sit down and calculate what it would be worth for people to sit down and be like hey, here's an inside look on everything that I do absolutely everything one of my first mentors, he, he would fly people out to Phoenix for like a five grand or 10 grand thing, and all they would do is for two days, he said, You're gonna just work with me, you're just gonna sit next to me at my desk, and watch me work, and most people thought of 10 grand that was like that was like that was life changing. Like, I didn't realize how much energy and time and work went into this. I didn't realize how dedicated you were. This makes so much sense why so successful. I need to ramp up and that's something people can't witness until they sit next to you and they're like, oh my gosh this person works. And I just feel like people should oversell on the price of that. and then guess what, like, worst cases, everybody that you're sending it out to can't afford it, and you run a 50% off deal, you know, for a weekend or something and sell it for 1000 and see if you get any takers, but if you start low then it's harder to go up. And isn't it, people a little bit more like, oh okay now the price is $500 more because you're running out of your time right so if it's a time based thing started out high discount it runs specials on it, you know, and then I don't know. Anyway, I'm just, I'm, I'm spitballing but.

Well no, that makes perfect sense though Matt, you know, I think we create our own value, right, and if we undervalue ourselves. That's how other people see it too. And yeah, you know, I, I absolutely agree with that. I wasn't pricing my coaching at $2,000 but now you've mentioned it. Kim: You know, it makes sense and, you know, I'm, I'm, you know, I've had the mic make money from an online niche that I've been working for, for several months. So I'm going to continue to do that, but I'm also moving. I'm creating a new niche to help artists set up their businesses online. In the hardest social media. I've started a Facebook group because my significant other, as an artist, and I've been an artist and so I really recognize that people's

travel with us. They don't have an email list, they don't have, you know, they don't have a social media presence, they put a Facebook page, page up, and nobody comes to it they don't know how to run a campaign. They don't know how to do any of this stuff, so I can, I feel I can help them with that. So that's going to be, you know once I get this thing mastered and start creating, you know rug regular income that's going to be my, My next focus I think and that's I think it's a good niche because it's a largely unexplored niche.

Matt: Oh, wow. You are so right on that. I mean, there's few and far between, like, artists that I see who go on Instagram or onTikTok, and really kill it, but of all of the artists that are out there. Oh my gosh, what an untapped niche that is. Yeah, that's crazy super smart, I love it.

If you could give it to everybody who's here, maybe a little newer. They haven't jumped on TikTok, maybe they haven't created content, they're in their two month window of waiting to create their first video, if you could go back, what would you say to those people?

Kim: I'd say just jump on it, just start just just get, you know don't don't worry if you don't have your all set up yet just start building your followers list, and you know just start playing. Browse Content, you know, you don't have, I mean you don't have to have a call to action unless you've got a place to send them but you can start building followers and start, you know, get your feet wet with your content, I wish if I, if I could have done it all different way that's, that's what I would have done most definitely is to start just just creating content and not worry about whether you have someplace to send them yet. You know, once you get up to 1000 followers and you've got your funnel built and your autoresponder connected you you'll have someplace to send them then then you'll be able to put your link in your bio and the other thing is that you know your contents really important, but you really want to, you know, take advantage of some of the trends you want to take advantage of some of the music I use, I use an app that alerts me to trends and that, and so I'll trend talk trend talk cool. Yeah. It's fee based, but it's so worth it. You know, I've gotten some great ideas. And what it does is it shows you, you know here's, here's what people are doing with this particular sound, and you don't, then you can go into that and see all you know everything that you're on spin on, obviously, and use it for your business. Cap. So yeah, that's, That's, I would also recommend, and that people do that, and you know just get started, you know, don't, don't sit around for two months, like, I bought a gold nugget

with TrendTok.

Matt: I love that. Thank you for that. Yeah, Yeah that's you're so right just just get started. Start building that following people ask you, you know, hey, where can I buy something, you know, and you can figure it out that way. I think sometimes two people just forget. Like, like earlier on like two years ago when we were first getting started on the TikTok community and stuff.

You couldn't even put a link in the bio, like you could even even have. So people were putting the text on the video. Like, like, go to type in, you know, they would go find these domains that are easy to type in and type in like, you know, business builder 5000 .com or something like that, and they were

Kim: People still do that.

Matt: Right, no, it's just, you have to get started, like, you can't wait forever for all the stars to align and and honestly even get started and you get some people have FOMO, like, they think, Oh, I'm going to get 50,000 followers and then, you know, none of them are going to be able to buy anything from me with, like, just get started with your content and get your habit of one to three videos. Just getting into that habit and and in your spare time work on funnel, your funnel and get your sales funnel set up or whatever. And start generating leads but. Yeah, I couldn't agree more. It's really really pertinent advice.

Kim: Yeah, like I said if I could have done it all differently that's definitely what I would have done. And, but, you know, it all worked out so I mean it's still working out, and I'm just amazed I'm you know I'm at where I'm at right now. And they'll probably be over 100,000 By the end of the year, or sooner, because it just, you know I can do a viral video and. And I'll gain 20,000 followers just like overnight practically, which is just amazing and stunning to me that it happens. Matt: Yeah TikTok is, you know, you said it before but it's, I've never seen anything like it and I struggled for years on Twitter just trying to build up to 1000 followers and this is just not,

it's insane and some people thought I overhyped, you know, calling it the greatest opportunity online but it really wasn't an overhang. for the only people who were saying that didn't live through 2008 to 2000. What wherever TikTok started all of that time of any social media channel Youtube, Instagram, you name it took years and years to build to anything to 80,000 or 100,000 or, you know Calvin's got 1.2 million followers, you know Stacy's got 500,000 Like, that took years and years worth, and you'd be lucky if it turned into money, and the fact that that exists on TikTok and people are still sleeping on it is insane. So, Hey Kim, what we're going to do is put you on a list to have you back on if you'd like to come back on and message out to you, and I think everybody here got a lot of golden nuggets, we got a little tool that we can use, and we'd love to hear more about, you know how your current business is going how your future stuff with artists and stuff like that. That's the kind of stuff that we would like to have more of in our community. So I think that's cool I think you're following a pretty set path of like hey I've got this starting to figure out my digital skills. And now, how do I launch into a niche that you know maybe I've cared about for many years and I am an artist, I want to see that thrive so I think that identifying that niche and everything, I just love to hear more about that. So, love to have you back on. 

Kim: I can't wait, yeah that, that would be great. Thank you so much. Awesome, thanks for having me on. 

Matt: Yeah, see ya Kim. Alright guys, give him a follow, you can find him on TikTok I've had the handle up there, I got my dog going crazy out here, and you can find her on Instagram too, right there. So either way, follow on both go giver follow on both. And we'll be back here tomorrow same time it might be David might be me he's taking his little daughter on a little daddy daughter weekend, and might be me might be Dave but either way, we'll be here at 10am Eastern and with another awesome guests. Take it easy. See, have a good Monday, And, yeah.

 

 

Below is the transcription for this episode:

Dave: What's going on, my friends, this is Dave Sharpe, welcome to wake up legendary our Friday, October 8 episode, I mean we're one of the hundreds now with this. So I don't even know what episode it is but it's up there. I'm once again struggling with allergy issues so please bear with him in my sniffling and picking my nose and sopping up my snot and all that stuff I know that was graphic, but it's just the truth. And please everyone. Help me welcome a returning guest on the show. Elisa Kapelle right Elisa Kapelle

Elisa: It’s German

Dave: It’s German and you know, I'm just a good old American boy who just has a hard time with pronunciation so we're gonna stick with the first name, and I am so thrilled to have you back here, and you're such a bright shining light and are you always just happy and excited.

No. Always try to be happy. Well we have all the reasons to be happy, why not even talking live with you. We are matching. Today it's Friday. What would be better?

Dave: Well, the only thing that can be better for me is that if I wouldn't be having this allergy attack. Yeah, I can even get through that because, dammit, I know it'll be better, and I'm used to it in love, many people have it much worse. So, I am thrilled to have you back. Your, your first time being on the show was about six months ago or so is that right, let's say last Okay last last April? April of 2021? Okay, what if, if you all want to know. Elisa as, you know. I'm over here just sopping up, you know, snot. Sorry.

Elisa: I saw you on here the other day, and you were totally blowing your nose the same the whole time so bless you hope to get better.

Dave: I know but I was delivering that heat though. I know so I show up no matter how I feel. I had surgery two weeks ago and I had these big three and stents up my nose on each side. Maybe that's why I'm having allergies but I didn't show up during that but that was the only one time that I didn't show up. I think showing up and being consistent is a big deal. We talked about that a lot on the show. We talked about that a lot in this community. And that's part of what we're going to talk about with you this morning is how, you know, starting a TikTok account, you know, really changed the game for you right away and take action right away how taking action right away it's not so much about TikTok, sure, that's your story, but it's about getting into action and not just staying in learning mode but, you know, that people want to hear your original story, they can go back and watch that first episode but talk to us a little bit about what that means for you of getting into action right away starting to TikTok and start start marketing right away how that changed things for you?

Elisa: Everything changes everything. To be honest, I had the new, original content. TikTok was one year ago, when you started talking about that. I started my TikTok account, but I made so many mistakes on that account. That wasn't really, it was horrible and then as I have other sources of traffic to my business, I just left it out, because it wasn't working for me. Okay, so when Phil, a few weeks ago it was, I released my New York conflict TikTok on 22nd of September, it was short, two weeks ago, a new release, not the new training. I decided okay, now I'm going to do exactly what Matt is saying in this training. Now we'll grow this TikTok account, because it started two years ago, I started growing different platforms, okay guys never do that. Go for legendary teaching here, go for one and then grow the others. I did everything wrong. It's working but could be better, you know, audiences, not everything right. You can have your source of traffic and income coming through and make your sales with a small audience too. It's just, you just need to do the things on the back coughs very well, but an audience really helps to go and scale your business, that's true. So if you have an audience for example on TikTok people hear that we have, like, 100,000, subscribers already, You have this to show up. And then it's kale and has more traffic, more organic traffic to your offers, and that was my strategy at that moment when I decided to create a new account. Okay, so I was totally skeptical because it's already my second chance, my second time trying to do TikTok. And then it was on September 21 When I decided to start one and then I started already wrong because I didn't know that I needed my My phone number to connect with it to make it even that the algorithm works better. I just knew that after watching another training from that. But okay that's fine I decided to solve it. And I did it. And then on the second day in the second video. It was viral for 23,000 views today, and overnight I made over 1000 followers. So overnight I could already put my link there. And it was, my goodness, I've never seen something like that happening with me, I've seen it happening with other people, but nothing neat. It was something, it was a breakthrough, to be honest because everything that I saw that I, I've been seeing you and Matt say here every single day about you and about, about other people's and training us to make it happen, was really happening for me. So I guess, yeah, it was amazing. And after that I was blocked by TikTok. They block at one another. The second viral video that I thought they blocked, and I'm still waiting for the review. And I'm almost, almost with 2000 followers right now. Two weeks later.

Dave: Yeah, it's cool, it's cool. Yeah, no, that's the, there's one thing that I teach in the. I try to sprinkle it all over because a lot of people don't want to hear this because they just want to tell me what to click, tell me what to push. They don't want to hear about the psychology of this game. But, you know, I think a lot of success has to do with overcoming your own mindset, because when something's not working out or when all of a sudden something works really well. And then you get you get you get you get smashed you get blocked you get kicked off whatever, you know, it can, it can be either your break down or your breakthrough coming back from that can be your breakthrough or yeah just break down right that right there. And I remember when I was first starting affiliate marketing, this was back over 10 years ago, I was doing Facebook ads because Facebook ads was the only way back then to reach a lot of people fast, you know, there was no viral platforms back in 2008 and nine and 10 there was no TikTok, there was no Instagram. There was, there was Facebook was slower and snail shit, I mean YouTube was just, I probably YouTube is probably the best platform that I didn't take advantage of back 10 years ago, but I was doing Facebook ads and I was using company, like I was marketing network marketing training, and I would lose the company logo, you know, it so I was totally infringing on trademarks, and it worked like gangbusters. You know because all these people thought that I was the company, you know, offering them some special training to learn how to generate leads. So they were like, wow, you know, I didn't learn this in the back office, this must be some secret training or whatever. And I was generating leads like you wouldn't believe I was making sales, and I was doing affiliate marketing I was, I was selling training products and courses as an affiliate to all these network marketers of Amway and Herbalife and all these, so anyways I had a good three, four months, five month run of just building a list of 10,000 people, right, and making making multiple 1000 1000s of dollars profiting. I mean I was rocking and rolling I had leads coming in and back then for every email that came in and generated on my list I got an email notification for that every commission I mean, I was checking my emails and it was just flooded with leads and I it's just got me hyped I was like holy shit this is unbelievable. Right. And, all of a sudden I saw, you know, I started getting cease and desist letters from all these companies saying, Stop using our logos, you know, in all the sudden, within about a period of a couple of weeks, it all just stopped. It all just ended, because I kind of got busted. I wasn't even trying to do anything wrong. I didn't even know what trademark infringement was back then, like I was just young and dumb and just trying to get my business off the ground, and within a matter of a couple of weeks I just went from having this awesome thriving business that I was super excited about I'm selling, and people are loving the training and loving what I'm doing, by the way, they're not mad, but companies are mad. And what I had to do is I had to figure out, now what do I do, do I want to have a breakdown, or do I want to use this first big challenge in coming back from it as a way to have a breakthrough. And what I did was, because I had generated leads I started to learn, email marketing, and I started to learn how to market to my list and that's why it's important that we use these platforms we don't let these platforms use us. Facebook doesn't give a shit about Dave Sharpe, exactly gives a shit about Dave Sharpe, Instagram doesn't get it so I use these platforms like a son of a gun. I use them like they're a drug, right, yeah. Any day, it could get taken away from me. But what I'm doing simultaneously as I'm building email lists because if one of these gets shut down. Now I'm able to still have my email list, and I'm able to contact them, make sales, invite them to webinars, promote products to them, and so forth. And that's the name of the game every so often, we, you know, That's tends to happen over and over and over again, it's like, things work really well, things are really hot, and then all the marketers flood into the platform and ruin it. You know, and then something else comes up, but that it's not just you or me that's playing that game, it's also large media companies, it can't argue advertising agencies, we're all playing that game, that's, that's what happens in the United States of America is things happen to go wide open, then the government comes in and regulates them, or the company regulates them themselves as they see that users are kind of exploiting the opportunity,

Elisa: Email marketing is key. There's no leaving no business living without marketing nowadays. Yeah, yeah, totally right. And there's something very interesting when you reverse engineer. When you put in a marketing front, so you can from the back end. Right. Talk is just a small part of TikTok or whatever platform you're on, it's just a small part of the whole process. The most important part actually is what you are doing with your email marketing, since the last time that I was here in April. I remember that we talked about it in a marketing show because I was like making a huge amount of money with a small list. And my list is still not big. Okay, it's growing, but not that big. And since then, I changed my mail marketing. I put my effort on it because I knew I saw that the money was there. Another thing that everybody says I'm on is on the list. Okay, I have just 10 leads. So the money is still not entirely. When you start growing your list and start working on the reputation of your domain work in the emails that you are putting out there, and all the spam wars that you can't use and make it work for you, my dear, there's no way that you're not going to make money. And then at that time I was, I realized that I was doing, I was offering to my least other products, after having them there, obviously, and I was sending them, newsletters, was like putting all the leads in one list, and then I was sending our sin, a product that I was good on ClickBank, or warrior plus or anywhere else. And then I was writing emails and sending newsletters so only those that were in my list we're seeing that, emails, and I felt that lots of products like that. Then, a few months ago, two months ago, I decided on the products that's the most. And easily, without doing anything actually just having two or three nails, and then I put the emails in email sequences. So I create the flow in my mail in my email marketing. Now I have more than 300 emails, sent over automatically. So if I have one lead into my list today. Don't be too worried about them in less than 300 days. And I'm still working on it. I need to clean my list every time that I'm getting these leads, clean my list should pick the most opening rate possible. I have like a 70% open rate. First at least the first one that people are entering to my list, which is amazing. 70% is something that is very difficult to reach, imagine just to nurture with the good emails, then that's it. The money is on the list. And then the TikTok comes to bring the best quality of leads possible.

Dave: Or YouTube or Instagram wherever you're marketing at Twitter. But, yeah, TikTok is certainly a hotter way to generate traffic and leads. I'm showing here a graphic of what you just explained and I teach this in the blueprint. This is called your second helping campaign. And essentially, you know, lots of people call these different things they try to, you know make it their own, but the truth of the matter is, this is the fishing, this is a part of the fishing formula that I teach inside of the business blueprint. And part of it is the second LPD campaign, and generally in your traffic in your first helping is going to be whatever your first offer is, but just like any time you sit down for dinner, you might want seconds or thirds, and why shouldn't you offer your customers, seconds or thirds. So, so, for example say six emails go to follow up back to your first helping offer. And then the next six emails go to promote your second helping offer, and the next six emails go to promote your third helping offer, and then the next six emails or three emails or 10 emails go to promote your fourth helping offer. And yes, you can build out a follow up campaign that goes out automatically these emails go out automatically. That's the power of an autoresponder. An email service provider as they call technically but we call them autoresponders, because that's one of their main functions is the ability for you to be able to write an email and follow up and send them to somewhere else, some other product or service. And yes, you can build that autoresponder campaign out as long as you want it to be if you want it to be a year's worth of emails going out, you know marketing various different products. Imagine, you know, I was talking about this on the on the on the decade and a day this morning that I reminded people there's three different ways to make money in a business. Number one is getting new customers and what most businesses offer you as the opportunity to be able to make to get new customers and that's it right if you think about it, most dropshipping most Amazon most flipping businesses is all you're trying to do is just in all you can do is get that first customer. If you're not even really generating repeat business because let's be honest, most dropshipping most things out there that people are teaching is to get shipped products and sell them to people and just hope they don't refund them because when they get them they're so shitty. But there's two other main ways to make money in a business that's jet, getting redoing repeat business with the same customer or, or doing selling them something more expensive something high ticket. And so, you know, most people with most business models and I would even say, Elisa most affiliates, and even most course creators, you know, we're selling information products are leaving money on the table because they're not offering additional products and services to that same customer looking to get repeat sales, or to sell them higher ticket products and that is one way to take the value of a customer, meaning that when we, the way we look at the lifetime value of each customer is we look at how many customers have we, How much money have we made, talking about basically profit. Right, yeah, or or you could even look at it from a gross sales perspective, so you don't even have to look at it from your net sales you could just say how much overall money have I generated, how much is the total amount of sales that I have done. And let's say that it's 1000 square. And let's say that you, you know, you, have generated 1000 customers over the last 90 days to earn that $100,000 Then your average lifetime value of your customer over a 90 day period is $1,000. So there's a lot of information, a lot of things you can do with that information, you know that you can if you want to advertise you can spend up to $1,000 to generate a customer. A lot of this I teach in depth in the business blueprints, but the point is, Is that most of us are leaving a lot of money on the table because we're only focused on that first helping. And if they don't buy from that first helping we say well, something must not be working when really we have an unlimited amount of follow up offers follow up services, follow, follow up products that we could be offering via email to, you know, in our list, which could possibly get that person who didn't buy your first helping buy multiple other things, therefore making you more money.

Elisa: Yeah, and that's why you, you really need to work on your ideal customer avatar. If you really know the audience that you want to reach out to, you will understand that they have much more than just one problem that you can solve. So, for example, if you are in the fitness to health and fitness niche, you can go to Clickbank and find lots of products that you can relate to your audience. What I do when I'm searching for new products to promote to my list is. I checked the sales page in my self in the, in my avatars position, because my avatar is very similar to me. So that's why it's easy for me and then I watch the whole video, and I read all the sales page, and then I think, does that make sense for my audience. Will they like it or will they think okay it's a scam it's not something that is like, legit or something like that because if I feel something that doesn't match with me and the way that I nurture my audience in my lease and the way that I believe that they need to be treated. They deserve to be treated well, then I just don't promote. If no one resonates with me and at least I just don't promote, but you need to know exactly what, what are the people that you are trying to attract with your social media and with your traffic sources, And then it will be easier to make sense.

Dave: Yeah, no doubt, no doubt. On your mind well I love the I love the idea of going and looking at the sales page to, you know, and learn, you know, there's so much that we can learn from just going and looking at sales pages in, in going through people funnels, in just PR, you know, we, I think we so often approach marketing like consumers, you know, like, we just take endless courses, and we just we go to endless webinars and we're always learning, or we're always trying to find that next secret, and instead of looking at things from like a consumer perspective, we need to look at things from a creator perspective like a marketer like okay, what is this person do how are they are selling their product. Okay, they're using a webinar funnel, right, where they're using a video sales letter, which is what we use here at Legendary. Excuse me. If you come to our sales page you see a video sales letter it's a letter that was audio recorded with video graphics over and then we have a shorter form sales letter that pops up after the video is done, you know, how are people selling, and instead of just consuming endless courses and webinars and stuff like that, because you're always looking to learn how to be a better email marketer or better copywriter. Instead, you know, get, get, get used to looking at studying successful marketers marketing, and then implement trying that in your own business, and putting your own spin on it and seeing if that is something that will also work for you. Or, of course, I like what you said when you're looking for products to offer in your email autoresponder, go to various different products, and in, in, In, read the sales material watch the sales thing, like you're a customer, but also maintain the perspective of a marketer to say, Yeah, okay, I'm looking at this from two perspectives, number one, as a customer would I relate to this or would my avatar relate to this or would this touch on their pain points and offer them a solution that maybe I haven't already offered them somewhere in my product line. And also, also, is this a good funnel, are the mechanics here. To convert, If I send traffic to this are the mechanics of this sales process in this marketing funnel, are they here? So I actually can maximize my you know my, my opportunity I don't want to send people to something that's not going to convert, you know, so there. I like how you, how you don't be afraid to read a sales letter, or sit through a sales video and look at it from the perspective of your customer, stop, always being the customer. I guess that's what I'm trying to say, Stop always being the customer in look at it from a perspective of your customer and you as the marketer who is going to be sending them to this product or service, and in determine whether that's going to be a good fit for them and I say thing making that transition from consumer and you all always consuming being the consumer. Yeah, I mean the marketer and analyzing things from a marketing perspective, is a huge is a huge step in a huge mountain. It doesn't have to be a mountain, it can be a molehill but I think too many people in this industry take too long to make the transition from consumer. Yeah, around shopping and practicing getting ready to get ready to just getting in there taking action and putting it on your damn marketing glasses like a badass. Legendary marketing glasses and seeing the world through the lens of a marketer for God's sakes. 

Elisa: Yeah, definitely, yeah totally right and that's why we talk a lot about mindset here but right because my sense. That's not the way. If you don't, if you don't see affiliate marketing or, or your business, whatever it is, as a business, you are not going to make money, and I am always talking about this, this, this sales page that I've been researching. Guys, I do it for like one or two hours, when I'm researching one sales page in one sales page, we can see the sales page as a visitor, because sometimes visitors just take two minutes. See that page and decide if they will click on the bundle or leave, can't do that if you are trying to sell this product. This product as an affiliate marketer, you need to understand what is behind that video. If it's a good video, the copy is good in the first one minute and a half, two minutes, the copy must be the best ever. The quality of the page or the design and how, how are the words, what are the words that this person, this, this vendor is using, if it resonates with your coffee or not. If you're able to promote this, because guys it's not only about selling you, you are spending our time and your money. For me, for example, if I'm running ads, your time and money to send traffic to these pages so if you don't spend your time to see if it will be worth it or not. Oh, it's difficult to make it happen. That's why I guess. And it's a difficult thing for this switch is a very difficult thing, they will know that is something that I guess we always need to, to work on. I don't know about you but my dear this year have been has been very difficult for me in this area of mindset, because when you think that you are making money and then you just relax,

go down again. And then you need to rethink all the things and restructure things that are not working, and if you don't have the right mindset on that, you'll go even now, is a final.

Dave: You can’t relax, I mean you can't relax there's there's no, there's no I mean, you can't you can't. In my experience, you can't relax for long periods of time. 

Elisa: Keep learning is the key. 

Dave: Yeah, well, but be careful, because we just talked about learning and getting kind of sucked into consumer mode. Yeah, I want to go back, I want to go back a second. The other day I came across this girl's ad, and she is in a totally different niche. Okay, it's called the wing girl method. And it's this girl who's selling dating advice to men. Okay, it's brilliant, right, because who, who would you know most dating advice is just guys selling it to guys and it's when all of a sudden you come across a woman who's telling you how to get, you know, the perfect gait or the perfect mate in what is really going on inside woman's head, it just caught my attention and I think because she's running, I can go over here to her, her Facebook fan page. And I can click on her fan page and I can see under here page transparency what all ads, she's running ads from this page go to ad library, I can look at all of the different ads that she's running, because I think she's a savvy advertiser, so I can go over here it's not loading right now I don't know Oh, here it goes. I can look at all her different ads, you know, look at all these every single ad, I can look at and I can analyze, and I can take ideas from the dating niche, and the relationship and dating niche is the first niche back in 2009 that I actually caught my attention, not because I was looking for a date or may I was in a relationship but because I thought that it was just so fascinating that there were marketers that were selling, you know, relationship and dating products but anyways if I wanted to go. The other day I went and I clicked on her ad, and I sat and I watched the first couple of First I went to her, opt in page, it doesn't this look, doesn't this look familiar. Simple opt in page for any video from loving from world's number one wing girl reveals 99.7% of all women feel instant chemistry with a man who does this show me when it comes on, that's it that's called an irresistible curiosity based irresistible love. And look at this, learning the content omics page is very sensitive and may be removed Oh got over eight in today's October right. I mean, that's definitely something. Right, so I'm going to opt in here. Okay, and I'm going to show you in plus, look at this here she adds another irresistible offer. Enter your best email below and I'll send you the free training, pull ups and get a free bonus ebook 10 mistakes most men may make with women. So that's a great way to throw in just an additional little bonus to get somebody who may be feeling hesitant there to opt in to get them to opt in. So I click Show me the video. Now I come to this page. Does this look familiar to anyone?  It's a video sales letter. Okay, so it's it's her it on video, and likely she's going to have it's Clickbank. She's selling her own course. So here's my point. The other day I watched the video this is actually a different one, I watched a video of hers, but, but it was so compelling that the lead into the sales video was so compelling that I can easily repurpose that that lead in to make it my own because the psychology, even in a different niche because the words and the angles and the fear of loss and all that, that she was saying, can be easily transplanted into another niche with another offer but my point is is that, if I go to this and I look at this, I'm looking at this from the perspective of marketer I'm saying what is working on this, why is this lady advertising so much while she's advertising so much because it's working. No, amortizer continues to spend money on advertising unless it's working. I looked at her opt in page, there was five different takeaways that I could have, including, including, watch this. If I go to her opt in page. I could easily take. If I go over here to a, if I go over here to a Google Doc, and I just open a Google Doc. Right. And I just transplant that right there. And I just say okay, how can I how can I, repurpose this headline, you make it my own. Okay, so let me, let me just take it in the here's this is going to be my 99% of all women feel instant chemistry with a man who does this, how about this 99% Of all people who use this business model, find it have finally offered or more potential could even say who use this online business model find it to have highly profitable potential. I can get, I can get a lot more noncompliant with free video world's number one window reveals free video from world's number one online marketer, right, say you're a, you're an affiliate of legendary and you thought I was the world's number one online marketer you can easily say that 99% of all people who use this business model 99.7% Of all people who use this online business model, find the highly profitable potential 99% Of all people who, who watch this video, earn.

Elisa: Both their incomes and income stream. Now, once they're sure of their financial life.

Dave: So I mean, we can play around with this, right, yeah, they play around with this, but you see the point here, right 99.9% Of all people, who, who, who learn this strategy, find it to be the number one way to earn income online. Right. That's another one, okay 99% Of all people who learn this strategy find it to be the number one way to earn income online. And then watch this, what if I. What if I add a little sub headline that says, as a free video. It requires zero fancy tech skills or equipment. Okay and then you got the button right there, button just above, right, so here's my point is that instead of going around and looking at everything as if I'm the consumer in driving myself crazy with, with consuming everybody's webinars in sales videos and sales letters and getting on Facebook or TikTok and getting into the, you know, the guru gauntlet as I call it instead. Over time, the most successful people including myself. What we do is we analyze various offers, not from the perspective of a consumer but we analyze things from the perspective of a marketer and ask ourselves what is working for this person and how might I replicate it not copy it. But how might I repurpose it and one of the reasons why I always tell people and maybe if you've never heard me say this, you need to hear me saying this, this morning, is that I throughout my entire career, have rarely found inspiration from my industry, I always look outside of my industry, and this is a million dollar secret. If you guys really hear this, it will take you places that you have not been before because you will no longer your marketing will not look like everybody else's marketing, you're not look like you're the same person. Dude, offering the same thing that everybody else is offering, just like why just did it in five minutes in front of everybody. I went in, got a headline that I can use on an opt in page from a niche that is totally different and outside of the quote unquote make money online niche so now I'm able to introduce a offer or an angle, or a headline that all of these people out on TikTok or all of these people out on wherever are not seen why, because I got it from a completely different industry. Does this make sense, hopefully. How many of you heard, they're listening, how many of you heard what I just said like, is that valuable. No, I'm just, it's, it's fascinating. Elisa it's fascinating because sometimes you wouldn't. We don't pay you don't pay attention, and part of the benefit of this Wake Up Legendary is that we're here every day and we're showing people but you know what the downside is, is that it's free. And that sometimes they don't pay attention to what they're paying for. But this will stay in that little last 10 minutes, even demonstrating it for you. I've shown you. I've revealed to you in plain sight. How I find inspiration to write copy, and find inspiration to create content, and it's, it's a strategy that I've been using since the very beginning of business. And my hope is, is that you all will, and it goes through because you brought this up about looking at things from a marketer and creative creator perspective instead of a consumer perspective and when you look at it from that perspective, you can begin to find inspiration, duplicate headlines and then make them your own. And, and, in the world opens up to you you now become this person who's developing your own message and your own brand, and not looking like everybody else out there. That is a problem when you just sound like everybody else out there. There's nothing that's different about you in people if they feel like they've already seen what you're saying. Or they or they've seen what you're doing or heard what you're saying. They are. They're not unless they really resonate with you as a person, or they're not be as excited because they're, there's a part of your brain that novelty, when somebody feels like they are seeing something that's brand new there is a part of your brain that goes off in shoots various chemicals that get you excited and happy, because it's something that's brand new, and you can you experience this all the time when you see a woman walking down the mall with a purse you've already seen 1000 times, even if it's a Louis Vuitton, and you've seen that basic Louis Vuitton Brown, print, it's you've seen that before, but if you see a Louis purse that's got totally different you've never seen it before it's like, Damn, that's, it's just because of that novelty, you've not seen it before and there's a saying that even as an affiliate, you can promote the same product that everybody else is promoting. It's not about what you're promoting, it's about the hooks in the branding and the angles that you're using on the front end to get them into your world, most people are swiping away from you on TikTok. That's where you're losing them as right on the front end and right as they go your bridge page and your bridge, or your opt in page looks the same as 50,000 people, it's because there's no novelty, when they look at it, it just looks the same as everybody else. So I just invite you all no matter what phase you're at, to begin to tweak things, and add some original branding and look outside of our industry for inspiration, just like I did there within five minutes, and offer your audience a what I call a look, a different angle.

Elisa: You're absolutely right and I really need to do that, and that's something that I've been doing since I've decided to start this new channel, a new account on TikTok, about copy. I'm trying to get even better in my copy. I'm not that good but actually we need to improve it out, and Matt is amazing on copy right and you should walk with me, but Matt has always talked about a book, I don't know. Can I show a book here, you've been talking about this book for a while. This one I don't know if it's mirrored for you, the 16 word sales letter. My goodness. And it's amazing I didn't know about that. If all this Brazilian and I've been following him on Instagram now.

Dave: That guy's a beast copywriter.

Elisa: Unbelievable and this book, I don't know if it's more than 100 page and it's expensive, guys, it's expensive I taken a lot alone to buy this book, and it's something that has made my life completely changes because coffee is everything and Matt is always saying that here. Copy is everything, why don't you think that they saw this page and found it amazing, this fitness page, Because it could be amazing. You can't just click that, you need to click that button and master the opt in button the opt in a pop up. There's another unbelievable copy, copy is everything you're not gonna get sales without a good copy. That's why we need to learn and implement everything that we learn and this, this book, this game changer. Amazing. Fellowship. It’s more than 30 pounds, I just bought it's not a normal price for a book. But my dear is totally worth it.

Dave: So they're they're there I did break this book down my Cliff Notes, In, in early in the copy in the copy playbook. And so, that the book is great, you should own the book you should, I think that we should all we should all. We should all pay people for their value. I bought the book from Elvaldo. But if you, if I did just also put a link to the copy playbook that you can pick up and I've got Cliff's Notes in that in that product it's $1 Yeah. Who can invest in, ese. The cliff notes for that book, highlight some of the kind of the app just my Cliff Notes of that book. But anyways. Elisa: Yeah, like, you know, just learning this stuff, it's just we can go on.

Dave: You're a great guest, you're really fantastic and I just love talking to you . It really really gets me hyped up and I'm feeling better already. I'm still a little stuffy but much better already. So thank you so much, what would you tell somebody who is, you know, thinking about going through our challenge or thinking about investing in some education here, and who's might be on the fence or is just a lot of people are on the fence, it's it's I think I underestimate how many people are just on the fence here at to go through our training they just I think in life in general, what would you say, based on your experience here, going through training, go sitting on coaching webinars with us and stuff like that. What would you tell somebody who's been watching the shows or who's been kind of on the fence for a little while. What would you say to them, that might help them pull the trigger or make a decision about whichever way to go?

Elisa: There's something very important when he decided to go for a new venture as an online business, you need to see the value on the things to stop thinking about money, the value or the amount in money, how many, How much money are going to spend to have something you need to see the value on the things, if you see value on a training or here on Legendary, then you are in the right place. You don't see them just scroll down go leave and try to, but if you see the value. And I guess online business or everything that is online, regardless if it's a business or not because free content whatever you are, wherever you are congregating online. If you loosen up the value you don't stay. Try to see your online business, your new venture. What you can give to other people. But you have to share with people, and then you look for the price, or you don't even look for the price, other things, because if you already have the value, the price is just something that you need to trade. Right. So, yeah, I'd say, I'm talking about my own experience, I'm, I'm always, all the time that I'm researching new products, I've been thinking okay, this does it have a value. I don't care anymore, with the price on the product or the products that I've been promoting, I don't care anymore. If I see the value. I will promote them. So the product that I've been promoting can be 202 $150 or $1,000 or more. My people can see the value that I'm trying to share with them. You got it. I just switched your way of seeing things online, and then you will see that another world will open to you, then you will be in a better way than them. Now, if you're on the fence

Dave: Thank you for that, and obviously you can see I'm a little, I'm having, I need to go to do a neti pot and take a shower. Yeah. I try to get my head straight here that the allergies are just, they're going crazy, but that you have been fantastic, as I said, Thank you so much. I'm looking forward to a third round with you in the near future.

Elisa: It's a pleasure to be here with you, thank you.

Dave: Thank you. And I'll talk to you really soon okay Elisa?

Elisa: Guys, bye bye. Have a good weekend, everybody.

Dave: Yes, thank you so much. All right, my friends, as she said, Have a great weekend go and follow her. I've had her handle up there. It's _Elisakapelle_, that's my American pronunciation. You guys can screenshot that go follow her and write it down very quickly. I've had it all up, and, and yeah, add her to your support group and lift her up like her stuff comment. And that's what this community is all about. Yeah, we'll see you guys back here on Monday, have a fantastic weekend we'll do it again next week all over again. And, be Legendary, get out of here, have a fantastic Friday, and we'll see you really soon, bye bye. Peace.

Below is the transcription for this episode:

Dave: What's going on my friends welcome this is Dave Sharpe this morning we have, we have. Right. I'm gonna tell you something if you get a chance to be able to see this man, this man ain't playing with that beer game, you got to see what I'm talking about here a second ago I had a beer back in 2015 but Brett, he has a, he's a full time chiropractor as well. And he's starting his journey online so let's hear what he's got to say Brett Welcome to the show my brother.

Brett: Pleasure to be here to say the least. Thanks for having me. 

Dave: Hey, you're welcome, Man, you're welcome. Where are you calling from?

Brett: Actually if anyone's familiar with the flag behind me, I'm actually out in the suburbs of Chicago 30 miles west.

Dave: What is, what does the flag mean, is that something that's related to the state?

Brett: It’s the city flag, yeah.

Dave: Yeah. Well, I'm not sure. Well I'm not from Chicago so that's why I didn't recognize it.

Brett: Yeah, some people might recognize it, for sure. All right.

Dave: Well cool Brett man, well welcome, And, you know, glad to have you on. You're a full time chiropractor, what, what, what led you into the, the crazy world of online marketing, how did you get here, how did you find us and, you know what, what, what did that journey look like in a nutshell,

For sure. Well, TikTok, like most of us here. My wife had downloaded the app, and you know I just was on the couch, or on my chair, you know, watching TV or whatever and just constantly hearing her laugh, day in and day out, it's like okay well, Facebook's kind of depressing, getting away from that I could use a laugh so started going on TikTok. And, first it was kind of political. And I really had to actively search to get out of that algorithm. And then all of a sudden this make money online stuff started popping up, and slowly but surely more than seeing it more and more and more, and I watched it for months, you know, thinking about it, thinking about it. Should I do it, you know I want to do something else because of what I do. Those who make me money I trade time for money. That's just how it is, I could open my own practice, but it's not exactly very advantageous. Time for anyone to open anything new right now. So, I wanted something that I could passively, make some money with and look in, and obviously the more stuff you see the Facebook, or the Amazon FBA drop shipping all that stuff kind of looking into this, this affiliate marketing, seem to be the one. I mean, easy with my schedule, aren't as far as something that I can do where I don't, maybe have to obviously learn it all on the front end but get to a point where it can be, you know, one to two hours a day, you know, easy something to do on the side. So I kept seeing this 15 Day Challenge and it was this I think his name's Len, Hoy JR. He's the bald guy who moved to Thailand, and I remember seeing, he just on a whim, packed up three bags of his shit and hopped on a plane, sold everything and went to Thailand to just kind of live his dream and he's doing right over there. So I bought it from him. Then I sat on it for like two months and I didn't do I was like what am I doing, you know, and I finally started it got hooked up with Andre, who is watching, he's been a huge help and just kind of snowballed from there and I, I really, you know, I met with is it MLM, is it a scam is it this back because I don't just buy things just to get into things. Sure. And it was, and I got in and, I mean just the story was told, and just got hooked up with Andre went through the challenge brought into the education. You know many nights until 2am, watching videos, learning just constantly grinding at it, and now I feel like I'm to a pretty good point where I'm starting to implement new things and have been very blessed and obviously your story too is extremely inspirational as well. Very very similar in a sense made in different ways, and it's definitely been a shining light to say the least. Having this kind of be implemented right now. 

Dave: Yeah, a cool man made some money and felt hopeful about it. Yeah, you've made, you know the right decision as far as this season of your life anyways?

Brett: Absolutely, because me and my wife we like primarily, you know, passive income, it's cool waking up and seeing deposits in your bank, checking accounts, that's pretty cool. But you know me and my wife you know I'm a chiropractor, she's a therapist, the big thing that I was looking for is to have something else pay the student loans that eventually pay off the student loans and then, you know God that happens I'll be able to do whatever the hell I want to do. You know what I mean. After that, that was kind of the reason you know to free up more of our income with what we get with our bonus salaries with our jobs and then have something else take care of that and then hopefully really take care of that. And, kind of, you know, hopefully, that's the idea, as far as that goes, and then whatever happens after that happens is what it is. Yeah. Very similar stories more than you might even realize my wife is also got a degree in psychology didn't quite go into becoming a therapist, but she definitely did a lot of counseling in her, even with her bachelor's degree, she worked in different social service jobs, mainly at addiction and homeless shelter for a period of time as I was kind of building up business in, in, kind of, you know doing my thing for several years until finally I was able to retire her I guess if you will from that career and pay off all her student loans for her. And that was a big, that was a big thing because, you know, when she was going to college, her. I don't want to I don't want to incriminate her but she did, you know, she did kind of whatever it took to go to college. Her father was sort of a strange stim, and she needed student loans, and, and I'll just leave it at that. And, and so, you know. Now she works here with, with, we work together on a daily basis and it's, it's, it's interesting being in a relationship with a therapist too, though, isn't it, Matt also like that it's just been good for me though she's been really good for sure.

Dave: Yeah, I mean my wife's the best thing that ever happened to me and, frankly, she's, she blesses a lot of people with, with, with this infinite wisdom she tends to pull from her. I call her mother earth. But, but, dude, it's great. It's awesome. Somebody explains why she married Dave. I used to tell this. I used to tell this joke. That was like he was a client of hers, and then she was like Dave, would you please stop telling that joke that that just is the most embarrassing shit ever. You know, even though it's, It's a joke. But what so what, what, um, what has been the, what do you think the biggest thing right now that still keeping people from pursuing some sort of alternative income stream or business or side hustle whatever you want to call it, because it was a side hustle to me at first as well until it became a business and then it became a career. What do you think is holding people back, you mentioned a couple of things you sat on for two months. You watch for another three months. So, even you who's now rocking and rolling had lots of little moments that turned into two months, three months here. Why do you think people are still even after everything we've been through recently that has shown that nobody has security, and that anything could happen at any time. Why do you think that people are still full floundering, if you will, or one foot in one foot out, I mean, what, what could you say that other people might relate to, and then eventually maybe we could get them off the fence?

Brett: Comfort and familiarity, maybe lack of control, learning something new, and being scared because you don't know what the hell is going to happen until you do it and I appreciate all the time in my videos and you know that was the big thing, you know, you know, I'm from Iowa, you know, when we get off work, you know, we'd go to the bar, have some drinks and it was kind of like rinse and repeat, you know, doing that and then just being comfortable and my dad, you know he's worked his entire life, he's a farmer, never traveled or anything like that never got out of his comfort zone with anything different. My mom a speech pathologist, you know, worked her butt off for 30 plus years, you know, doing her thing but trying something new and start your own business is something I've never done, you know, I work for chiropractors I'm an associate chiropractor, you know, and just knowing that even want to start something like that, that's scary. That's not something that, you know, the weak at heart can get into running a chiropractic practice with insurance and Medicare and all that stuff that you have to deal with. So the unfamiliarity of me not knowing what the hell anything, how do I get traffic, how do I even a funnel, what is that like what do you know, how do you implement all this shit together. You know what I mean and it was, that was the biggest part of it, but I knew, because I, you know, got three degrees, a doctor, you know, did many things that I didn't think I could do before I did them. And it's like, I know I can do it, if these other people are doing it I know I can do it I'm not stupid. You know what I mean. So, it was just actually just putting that second foot in and just diving right in and actually doing it. And that's the thing I think is the biggest is unfamiliarity being scared.

Dave: Yeah, I, I like to, I like to say this, you got into business, you didn't get stupid, you know, because that's what somebody said to me when I was getting clean over, you know, some 13 years ago they said, well you got clean eating get stupid because all of a sudden, you know, here I am reppin and running, you know, doing all these hustles and surviving out there on the streets and then all of a sudden I get clean and I'm a normal member of society and I act like I'm dumb like I don't know where to get a meal from or what in my sponsor my mentor but he got clean he didn't get stupid. What would you do if I wasn't here to give you advice, you know, though I think that that's true when we go into new territory we especially if they're, you know, our people around that, you know, if we were alone on an island we would have to figure it out but for whatever reason, when we're going in new territory. Maybe it's the conditioning of the school system whenever to where we can get our hand slapped and get an F and get graded and we have to get validated by other people. But there's, there's, there's a tendency Yeah, too, not too, too, too tu video tiptoe like, Am I doing it right like in have all this sort of fear. And it really is. It really is a problem and I don't yet know how to overcome it except to put real people like yourself, that's why we do this show every day with our actual clients and affiliates instead of other gurus because it's like how are everyday people overcoming these challenges in these fears, and so what are some of the things you sold us some of the self talk. Well I can figure things out, you know, I've been through stuff before I've overcome. What else do you think, helped you to get off your own version of your own fence because that probably looked different than other people's and got moving through education, and then got movin into action.

Brett: Well I know I have a good story. You know, I know I can motivate people. I've really really really worked on being as positive as you can and really just the art of not giving a fuck. And just as far as taking those steps and initially doing it. You have to just put yourself into it, stop thinking about it because what can happen is you think you can, you know, learn all this stuff and even keep going even when I was starting the program oh I need to learn this and do this and do this a little bit more, and build up my comfort level and build up because the more I know I think the better I'll be as far as being ready goes, and, like, I can't, and I had a talk with you know someone who's you know I chat with and follows me about this whole thing. It's like you think you keep, you know, learning and learning, and that's gonna make you jump and that's gonna, you just have to go, you have to just put everything aside, you got to know that you're going to get uncomfortable as hell, I made my first video I mean I'm a very outspoken very, you know, in your face type. Dude I don't put up with any shit whatsoever. Very hard headed in a good way, I think, and I know I can talk to people I know if I can put myself out there and actually just do it. I know I can give a good product to people. And I know I can motivate people and helping someone like with what I do, you know, healing people with my hands, there's nothing more rewarding than that, helping people change their lives, you know, by doing this that was on the other end as far as making money yeah sure whatever that's that's great, that's obviously why we get into it but I am definitely tuned into helping people, you know, kind of do what I did get more confidence in themselves, and taking that jump and then seeing, you know, everything fall into place and like you said, if you help people get what they want, you'll get what you want, and I'm all about helping people try to get what they want as far as this goes and other things so it's just a matter of you just gotta like, Get over yourself and just dive right in. You're going to be uncomfortable, but you gotta do it, and you have to be consistent, very consistent too.

Dave: Is that something that you that you lacked at the beginning or at some point in the journey whether it was the education phase or more of your action taking phase, where did that being consistent, become a must for you to where you realized, oh this is an essential?

Brett: Yeah, I mean because, you know like on TikTok and you have been watching this show too and consistency that we're just keeps coming up, and they're right, the more you stay in front of people's face, the more they're going to see it, you know, you might not sell them on the first, second, third or 20th video, but you could get them on the 45th or 50th video. You know what I mean and trying to make at least a video a day, something, you know, When I was early on, making videos, it was like pointing and doing this and not speaking and not telling a story and not like letting my, my personality come through, which is also I think pretty valuable. Yeah but just getting to the point where you know you just gotta do it and I come home after work I got to drive home half hour, I already have in my head what I'm going to do I'll knock out a video, I've gotten to the point where I've I've taken, I've done so many TikTok, you know, it's like boom boom boom and it's like, oh, edit, edit, edit and it's like I'm teaching people I don't even know how to do any of that shift before more I did it the better it gotten the more automatic it gets to just build a new habit. I just matter is diving in and doing it, honestly, day in and day out, for sure.

Dave: Well for me accountability also equals consistency for me because I'm not a very consistent dude with things that I may not particularly enjoy doing or that are hard like so for example, working out, like if I don't have some sort of accountability piece built into that whether it's a trainer waiting on me or somebody that I'm checking in with on a daily basis or something that I'm doing, to stay accountable. I honestly at the age that I am now I used to have more motivation to do it, and but now I'm like I would much rather just sit around and work or do nothing than exercise that's just the cold hard facts, I'm not the guru who gets up here, and tells everybody to hammer it every day. I mean, look, those guys exist out there I guess but I'm not one of them. My reality is that I'm tired as shit. I have two little kids at home, running a business. My ass is tired, man. I'm just tired. I'm getting tired man, I mean I don't really, you know, I was talking to my buddy the other day, who's got what one of my daughter's five year old friends came over and he's just like, Yeah man, he's like I am exhausted. So, that accountability piece with his show this, you know, this is my accountability to create content on a daily basis. You know we're doing ads and so forth too and I have an accountability partner and Matt there for a lot of that stuff. So are you you're, it sounds to me like there's two things going on that are holding you accountable, number one, a routine, and number two you have now under value this everybody you have now built up an audience who's actually, you feel accountable to your audience to stream content is that is that on.

Brett: Yes, because they come to you and with, like how I was with, who inspired me, and you know yourself coming into the program and just continuing on what I was doing. Seeing those people, you know, do it. And, day in and day out, and they're just living examples, And you see the momentum they're building, and you see the content they're making, and the more you do it to like my videos, like I used to, you know, I can go off on tangents as you guys are probably seeing here, but you know, getting shorter content you know so you can play the algorithm learned how to develop through that, you know my contents gotten into more streaming stuff, more like you know choppy snappy videos you know stuff to get you just develop this stuff over time and as you do it like your comfort level, level builds in so many different avenues with all of this, you just get to the point like everyone said when they finally get to that point they're just doing it and they're doing it well, you get to that point where everything's working. And you're gonna have ups and downs for sure, you're 100% going to have ups and downs, peaks and valleys for sure. But the biggest thing too is I always really, really try to stay positive and the art of not giving you know, a fuck or putting too much thought into some of the not so good stuff to what's actually worked for me and just continue to try to learn and grow all the time.

Dave: So you've mentioned that book art of not giving a fuck a couple of times that is a book that was actually written?

Brett: Yes it’s a good YouTube video too, and I play that fairly consistently.

Dave: Okay, well maybe that'd be helpful for everybody who's paralyzed with giving a damn about what everybody thinks well there's levels there's given a dam and give it a fuck I think given a dam is where you're kind of concerned giving a fuck is where you're absolutely paralyzed by what everybody thinks you can't you give too many fucks. So how do you give less fucks? How do you care less what you learn from that book or what you have, what you have. What is from that book, and also from your own learning, you know, through doing this, how have you started to give less fucks? I mean what have been your major takeaways from either that book or whatever, that has helped you that might help those listening?

Brett: Well my profession to is really kind of, you have to have that mindset because I'm a chiropractor, it's not things that people have ever heard about the present 13% of the population sees a chiropractor, you know, so I'm like talking to people who, who come in, and I know I have a good product. I know what I got. I don't care if you want it or not, it's gotten to that point, if you want it, I'm going to ride with you. If you don't, I don't give a shit. I used to be when I was first out of practice if someone wanted to like you know come in and you thought they're going to be a good patient for the treatment plan and whatever then they cancel after a few visits and you're like, oh, you know, the hell. What did I do? You know why God what did I say what happened like why it's like, you know, sometimes this shit doesn't come down to you, it comes down to them and you need to keep putting your, you know your negative thoughts around what they're doing. Yeah, and so doing and being a chiropractor for 10 years and it being in a high volume practice seeing over 500 patients a week. You know, it's a rotating door, and we have great reviews, we have a great, you know, community, and we have a great foundation. And if you want what we got. You're going to come and find us and you're going to come ask us for it, you're going to get it. Same thing with this if you want what I have as far as coaching or anything like that. I'm going to give it to you and everything. If you don't, if you chat with a couple lines and like oh I'm just thinking about that I don't hear from you. It's not on me, it's on you, you know, I'll be here when you're ready to come around. Normally my mom also is big, she's an Italian hard, you know, hard headed Italian, great, great woman. She, my whole life showed the art of not giving that book, my career, my as my mom, you know, you know, it all kind of tied in together and to me just really developing, I don't give a damn what people think about anything. 

Dave: I want to point out the fact that, if you are riddled with people pleasing characteristics of your personality. It's not just this, it's not just your marketing business that's going to come out as you so clearly pointed out a chiropractor view illustrated the perfect example of how you could drive yourself absolutely crazy with giving a damn what, you know if somebody cancels Oh, what did I say what did I do, I must have, you know this or that.I did something wrong.

I mean, I'm not good enough, you know, maybe they went back to their old chiropractor, maybe they went on to find somebody else. But I just think that how we do one thing is how we do everything. And so if we're having certain personality shortcomings, or, or, or, you know, mindset issues come up in, in our, in our marketing business. It's not like we're going to go over here and do Amazon or we're gonna go over here and do drop shipping or we're gonna go over here and open a popsicle stand, and all of a sudden, we're just going to be successful because it's the business it's not us. No, we're gonna go open that popsicle stand in for every person that walks by, we're going to have that same likely reaction that I look at him on what is there something wrong with my stand is my hair. Do I have a booger hanging out of my nose, I mean there's going to be constant, what's, you know, this sort of patterns that are going to come up in so it's a great point and I think that if we're if we're all honest and we look back at our life, we'll see that the things that are coming up now in our business, although they may be more front and center because this will bring out all the things that you need to grow, all the things that you need to work on this business being an entrepreneur will. But if we look back over our lives, likely we have patterns, and we can do one of two things we can avoid in go in, say, it's the thing, it's a scam, it didn't work, I didn't get supported whatever in blame others or we can say shit, I am a people pleaser, I give a shit what people think way too much, it paralyzes me, then I get anxiety, then I get depression. Then I go into a cycle of looking for the next hot shiny thing, shiny object syndrome is is not, it's, it's, it's, it's merely a symptom of something, as you would probably say doc that shiny object syndrome is a symptom of something deeper that's going on inside of us that likely we are avoiding agree

Brett: 100% Absolutely. And, you know, when it comes. Like I say, you know, getting uncomfortable, and on that point with the Amazon FBA and you know, I see I started seeing and that's what I was kind of gearing my content. I was like you know trying to think of content, but let me show all these people I got a couple stories, you know, a couple you know some different ways to make money online, which is good and valuable but it can also attract kind of the wrong crowd. As far as that goes. I had an instance where I'm kind of getting off on a tangent here, I had gotten a really good viral video with doing voice overs, which is something I've kind of wanted to do for a long time and I was kind of attracting a different crowd, kind of a very bitchy crowd, and you know they were kind of crying about you know oh my god you didn't say that there was a, you know that there was a membership or blah blah blah and it's like okay sorry, you know, my bad. And then, you know, having people, not caring, you know, not caring what they think or you know, stuff like that because I could have got really derailed by some of the comments and the bullshit that was coming that way. But like I said I don't care, and even on the Amazon stuff, you know, going out and we actually did. I signed up for an Amazon affiliate account. My wife likes to go to TJ Maxx, Marshalls and all that stuff. I was there scanning stuff for two hours while she was looking at shit, and I didn't see anything that was like you see on TikTok, oh look at this $37 profit let's buy 10 of these things, let's put them in boxes magically and take them to UPS. And I was like doing that, it's like, this was two hours that I could have dedicated to doing something that I heavily invested in. With this affiliate marketing instead of getting all these distractions and you had a seminar I sat into on the way up to Wisconsin for a wedding and talked about honing in on those distractions and kind of really focusing on your purpose and what you really want to get out of this, as far as that goes.

Dave: Yeah. And I think the difference between building a business like that, and building a business like this, is that you're building a real asset with this business, okay you're building an audience, you're building an email list, you're building. What is so what makes sites and companies like Facebook so valuable, which is their database in your ability to be able to then follow up with that database and sell to them over and over and over again and build your business, three ways that you can build a business which is do get new customers do repeat business with customers or sell customers higher ticket services and products, you know somebody who buys, you know, let's take your wife for example say she got in and was promoting some, you know, personal development or overcoming addiction or putting your marriage back together. A low ticket product on the front end, and then she sells her therapeutic services or coaching services on the back end, selling some sort of a make money online offer on the front end and then selling you know courses coaching and events on the back end, even if those events were just virtual. So, it's an asset versus going around and scanning, like you said, a product that's flipping, that's called flipping and flipping is not a business flipping is this flipping is a you're self employed, that's on the left hand side of the Cashflow Quadrant, because the minute that you stop flipping is the minute that you stop making money.

And this stuff with your content and just being on the platforms that we are and like you said, building an email list and leads it's the gift that keeps on giving for both parties for you and for them. So yeah, yeah and it can be very passive.

Dave: And believe you me, everyone. You know, when you get into selling information and you get a new when you realize and that's one thing that I really this stood out to me at the beginning when you said I know I have a good product you weren't talking about your chiropractic services you were talking about you, in your ability to tell stories, your ability to deliver education and value, not with hands. Okay, with, with your mouth and, but not just I'm talking one on one, but talking one to many. And even having your videos viewed hundreds 1000s 10s of 1000s of times over and over again and that's one of the things that we forget about the power of video sometimes I think, is, is that, these videos in many that I've created, whether it be a sales video or video that we've posted on YouTube or whatever, get viewed, 10’s of 1000’s Our Wistia account that hosts, our challenge videos and our sales videos has millions and millions and millions of views, where I have been speaking to you and others while I was sleeping or laying on the floor with my nine month old son.

Brett: Yeah, I still get likes and comments and messages from old videos from month ago two months ago and still make, you know, inspire people and talk to people even make sales from videos, months ago, I mean you see just the likes to keep it's like oh I made that video, I used to have a really long beard, and I still see you know those little TikTok icons popping up with that, you know, Bengal beard that bald head, and it's like, oh, and then they messaged me or then they comment and then I engaged the comment then it turns into a message and it turns into some sort of inspiration, motivation or money. So that's, I mean it's like I said it's a gift that keeps on giving. And those, those videos are TikTok videos are going to kind of keep going, Instagram a little bit of a different story I've kind of noticed with Instagram there could be like a spike and then like that. not the case with TikTok and I recently just got on to Pinterest so you're kind of building that Omni presence that you're kind of been talking about just putting yourself out there on different platforms and just while you're doing that educate yourself on how all this shit works, and figuring things out as you go.

Dave: And you know that will be another one that comes along here within the next year or so, that's bigger, better, faster, quicker smarter, more viral that even TikTok is, you know, in that's the game I mean, since I've started all these platforms have either been invented and or changed so much with so many more components and functions, and now every all these platforms are crea are competing for our content, they're there, they're making because they realize, or excuse me, because we realize the power is in the people, it's kind of like how governments work right to where government will get it, you know, established and then, you know, people will remember that they have the power and then they'll but but your power only is only as powerful as how you sort of, you know, sort of how you move in organized together and what's happened is creators have learned from other creators, that's one of the values of this community is creators have learned from other creators, and so many of the, you know, many of the content creators have gone over to TikTok because there's been, you know, much more virality there than on, you know, Facebook and these other platforms. So now they're competing, and what's going to happen is is the pot, the opportunity is going to get sweeter and sweeter for us, Because if it's not, if that platform doesn't provide a good feed to where it's easy to upload to where our videos have a chance to get viewed if they're good into where they give us a good part of the revenue share. I mean YouTube gives you a part of the revenue share. Think about this, TikTok has not even done that yet. It's because creators haven't picked up on the fact that TikTok is building its platform from our content, eventually creators are going to start demanding that they share revenue with us so those of you who have built up a channel that maybe has 14 1550 or 100,000 followers, and you're getting a couple of 100,000 views per month, you may be making 10,000 a month, but then all of a sudden, let's say Rick Rock comes up in launches over here and they're paying them, they're just as viral, and they're paying content creators to create sharing average advertising revenue, content creators are going to go over there and TikTok is going to be forced, and you're going to suddenly get an extra 10,000 a month in income. Right, that's what's gonna happen.

Brett: It's a constantly moving field goal post, it's a moving target, and you have to be ready for how far it goes away or how far it goes over there. You don't even see it at that point in time, it's going to ever change the landscapes gonna ever develop, and that's like when I've, you know, I get to these little comfort levels where I think implement different things and recently, you know, TikTok to Instagram, then just start up on Pinterest, recycling content, you know, getting that tick save after remove the watermarks you know just repurposing re, you know, putting that material out there and letting it do the work and just try and try to stay engaged as much as you can with your comments and everything like that, but that's what I'm doing I'm, I've gotten to the point where I'm comfortable with doing that, you know I wasn't that something I could do maybe a month or two ago, you know, handling everything but as I've gotten more familiar. I've been taking those next steps to try to keep hitting that moving field goalpost right to try to keep hitting that moving target, because it's going to change again, the algorithm change for tic toc and everyone was like, broken, you know, and it's like, you can still get good views and shit you can still make sales like quit being negative about what you can handle re evaluate what you're doing, learn, and fucking move forward. That's what it just comes down to, and I've had to do that my entire life with everything, I mean it's just something that's definitely been entrenched in me and I'm a little easier for me to do that but you can anyone out there can do it for sure 100%

Dave: Generate leads, generate leads, as much as you can get everybody I think it's important for us as marketers and content creators to not just put content on a profile but also remember that we want to siphon leads off meaning that we don't want TikTok to simply own the data you want to own the data too. And that's a powerful part of these platforms as you can get somebody who is a simply a user, in which the platform connects you with, and pull them off of that platform to give you their email address, and or connect with you and give you their phone number, And or whatever write to her know you have a, you can get them subscribed to your community text message list just like we have every morning where we text people out. Because now what happens if all of a sudden TikTok goes down tomorrow what happens if your profile gets deleted tomorrow? Well, you can email your tire database and say, Hey, I've got a new profile over here. Or hey, I'm just going to email you for the next month or whatever. I think we don't put enough emphasis and this is my responsibility and I just want to make sure that I mentioned it this morning, too. Don't neglect your email list, don't neglect them out the idea of generating leads and get good at sending them, interesting, just as valuable information and make them feel like insider for being on your email list, like they're getting something above and beyond for being there so they pay attention and look forward to getting emails from you.

Dave: And I've gotten, you know, as far as, you know, using the funnels and build the email lists and the leads you know I will and I got AWeber, I will just, I'll randomly throw a broadcast out to my opt ins, people who haven't bought you know I got my email list you know I got people, you know for buying the challenge, often and in that buying. Let me email, Hey, how you guys been doing just want to extend you know I'm just thinking of you, you know, thinking about maybe you know taking that leap, I want you to know that I'm here for you, calls zooms, whatever, and I've had a commission pops up into the email, and then just sending out that broadcast or just staying in front of them, because sometimes you're not going to get the sale on the first try, but you can stay in front of them eventually you can it's like with my profession. If your patients like it if they fall off the wagon for a while they'll be back. You know what I mean, they're going to come back and, you know, you're just always just put out what you put out, do what you got to do, but stay in front of them as much as you can, because it could be that email or that video that finally inspires them to take that leap.

Dave: Well Doc it has been a pleasure. He's about to know what I'm about to go to the damn chiropractor. Yeah, I love my chiropractor, I love my chiropractor.

Brett: We all have a spine, we all need him. 

Dave: If somebody is on the fence right now, getting ready to enroll in our challenge, something that you went through and educated yourself with what would you say to that person, in terms of based on your experience the value that you got and what you might think they could get from it too. All the way from a little bit of learning to a life changing experience.?

Brett: Well, nothing's gonna happen if you obviously don't do shit about it. So you have to obviously get comfortable with being uncomfortable. And know that nothing's going to change if you don't do anything different. If you keep waking up and going to that same job, or doing that same thing that same Monday through Friday and the same weekends over and over and over again if you don't do anything different, nothing's gonna change. You owe it to yourself to find something out about yourself, and I did that. I didn't think I would ever be an online marketer or having an online business or even have a business they're called my own. And when you have it when you learn it and everything it's pretty fucking cool. It's pretty cool and it's pretty damn cool what you can do with it too. And you can do a lot of different things. You don't have it doesn't have to just be what this guy's doing or you can have your own hobby or you're on whatever and you can make it into something. I have a new project going on right now called Dr Brett’s corner I started last week started the TikToks are the Instagram, and it's me talking and given tips about diet exercises and that I've got products I got funnels and I'm trying to build a community on TikTok to get the link up I've already got products picked out like you know the TRS system, you know pro buy, you know, and then because people listen to what I tell them to buy, as you know as being patients, you know, it's like why don't I turn that and make it work for my profession, something I naturally do every day and get paid for it without actually having to use these guys. So, you owe it to yourself to try something new, and to, you got to believe in yourself and give yourself a chance, seriously

Dave: Awesome man. Well we can find your money online and affiliate marketing, content in channels at thatbeardedaffiliate What is your, what is the Doc, what is the chiropractor and what is that channel is or going to be.?

Brett: So it's basically going to be you know, motivation, inspiration,

Dave: Oh you don't have. We can't follow it.

Brett: It's up, you know, I do a lot of fasting, I do like you know dieting, you know, so my experiences with my dieting and stuff is still very fresh.

Dave: Sure. I was just wondering what the handle was so we could follow it.

Brett: So it's Drbrettsorner

Dave: Can you guys post that in the comments below so people can go look, I mean, if you're looking for, why not in this community is everyone is is is every kind of, I would say need or experience that you might be looking for, there's probably somebody in this community, who has it and why not follow and listen to somebody who also understands this other interesting and unique part of your life, which is what we do here as online marketers, so I'm going to be following you there Dr Brett's corner I'm just as interested there as I am, at that bearded affiliate, but I know you're a busy man. I'm gonna let you go, come back and keep us posted on your journey. I know this is just the beginning for you, brother.

Brett: It is and it's gonna be a great ride. I know it's gonna be. So, I'm excited.

Dave: Awesome. Awesome. All right, doc, we'll talk to you later, brother. Okay, thanks for coming on. All right, we'll see you. Thank you, see you buddy. All right, my friends, there you have it. Okay, from all ends of the spectrum, interesting folks, and, and I think for me I take away, whether it's somebody who's 18 years old in there just graduated college, whether it's somebody who's a chiropractor or a dentist or an attorney, we've had plumbers in carpenters in stay at home moms, you know it's it has nothing to do with who you are or where you came from, what you look like, sound like it has to do with what you want out of your future, and if you want something that's next level if you want something that has more freedom. If you want something that has more flexibility. And if, as Dr. Brett said, if you want something that gives you the ability to help more people on a larger scale, then maybe get off the fence, maybe get off the fence and give it everything you got. And see what happens and we'll be there to support you every step of the way. Be Legendary, stay Legendary get out of here. Have a great day and we'll see you back here tomorrow, Peace.

Below is the transcription for this episode: 

Matt: Hello everybody. It is Wednesday October 6. We're live. It is a beautiful day here in Phoenix, and even more beautiful day, where our guest is calling in from, which we'll find out here in just a second. For those of you who are just tuning in, maybe you're just scrolling Facebook and you're like oh my gosh. It's Legendary. What's up, good to see you happy to have you here. Every Monday through Friday at 10am Eastern we have a Wake Up Legendary show that we do with live guests, it's unrehearsed I mean I just walked into our little recording room online. We use the stream yard for that. I just walked in, and five minutes ago said, Hey, you ready to go live. So, we are going to live with Valentino, what's going on. I would tell everybody where you're at and where you're from and where you're at currently and if you could give us all a nice little view of that beautiful scenery again, that'd be great.

Valentino: For sure. Well I'm originally from Romania so that you had another guy from Romania like last week. Yeah. I was born and raised there and I went to college and university there but then I moved here in the south of Spain, like five years and a half, because of the weather, like we're in October and it's super super nice and we're gonna have a lot of super nice days by the end of the year. We always wish to live by the sea and here we are. Yeah, living here and working here and I'm just in Spain. So from where, from where I, I can see the African coast. Some people here on the beach, sunbathing. Others are already in the water so even the water is pretty cool. Now what's the winner, really nice. Yeah. Yeah. I'm glad to join you, glad to get the chance to speak. I don't know, let's crack on. 

Matt: I love it. Yeah, so. So you're in. Can you, can you tell us a little bit about what you're doing sort of as a job and how you're working this and are you full time online Do you have a job. What's your journey online?

Valentino: My journey online is pretty short. I just started like this is my first, my first venture online. I always had like this, this business. The other business has a business. I like supporting my wife and we started and when we were in Romania, we just went critical when we left we solved it. And I've always been like this type of, you know, doing business and hustling things and you know making commissions and other other things. I've always liked working in sales in radio, but I'm really passionate about tourism. That's why I came to Spain. I'm officially a licensed tour guide. I practiced for three years, but now I'm working full time. I'm working as a transport company and I'm managing all the logistics and all the operations so I'm like, Chief of traffic. The traffic officer and also I'm handling all the drivers and all the vehicles so the maintenance, small company, so I do a little bit of everything. I'm still working my full time job. Okay. I was off for one year because of COVID. Our business was shut down. It was the same way, when I started to see people promoting it. Little by little you know it got to me so I started the program and then I felt like, Okay, this is something that again I can do I like it because it's online, so I went pretty hard in June, July and August, June and July I was at home I didn't work at all so I had a lot of time to spend learning, studying, watch all the materials and stuff and then in August I began. I came back to work, but I still like every night when I get home like two or three tickets, join your workshop, which is amazing. Every time I see it, you know, every night the video to videos or watch this or posting and stuff like this and little by little it is starting to pick up and now in September. I'm working like, like in this bigger I'm working like 12/14 hours a day, because we're, we're working on transfers we work with a whole sector here and it's a big season for the golfers. So I'm all in the office but I still have like chairs like to post a message in a Facebook group, you know, ever converted minutes conversation with someone or a call or with people looking to start affiliate and I still, I mean why my Commission's with with legendary came in September when I was super super busy. You know, there were people that I talked to, I talked with in August or beginning of September. Then I forgot all about it and started working and I was like getting home at night, opening the computer, and I see an email with $500 Commission and another one $1000 Seems like okay do you got me for good. I'm not. Never gonna give up.

Matt: Yeah, yeah, the more you sort of just get, like, if there's a new well it's just, it starts to feel real, I think, would you agree?

Valentino: Your level let's say a fourth of faith in it it's going really really up on then yeah I mingle with everything with Facebook ads, we read everything's I make Commission's like with Facebook ads I did we click funnels, promoting the offer or promoting stuff like this it's like everything I saw in Legendary I have 100 ideas. The first possibility is that I have to quit my job. I'm going to be busy because I already have like, okay I want to do this. I want to do this long term. I think they pay out because, yeah, I see that they work and the strategy where we'll just need to hang on and not deliver every day. Give, give it time every day.

Matt: Yeah. So, in your, in your. We, for those of you who are newer to the show. We ask our guests for a little, a little questionnaire, and he didn't put a lot in there most guests just put a few sentences for each answer but you'd said that you're been doing some Facebook organic marketing and I thought, you know, all of the hype and buzz around, tick tock, which is great, but also be helpful for you to kind of explain a little bit about your strategy for how you go about generating leads on Facebook, and we can do like just a little mini lesson for people on just sort of your your strategy of maybe your guest posting, maybe your posting in groups, maybe it's your messenger. In a nutshell, we first sound cool if we were to go into that and then share how you've been able to do that.

Valentino: Yeah, so, I have a TikTok channel. I have around 4300 followers. Problem is, the location and I cannot cheat the algorithm too much, you know, so I get some viral videos and then they get stopped and then I need to reset the phone.

Matt: Yeah, for those of you who are wondering what he means there it's sometimes you'll get a lot more followers and likes and views on TikTok based on your physical location. So, if he's in Europe or Africa or, you know, wherever he's, it's going to be harder for him to get traffic from the United States is what he's getting at.

Valentino: Yeah. Sometimes I drink it and sometimes you know like the first three days, I posted all my views in the United States and I got like 1000’s or 10;s of 1000;s of views. But after two three days they just discover where I am and I'm not using any sim card, nothing the form is brand new. So I don't know how they can actually track my location, everything is turned off but yeah whatever. So I had to look for something else. You know I had to find another way, you know, it's like you always said it's just a small problem. There is always another solution. Yep. So what I do with Facebook for example, for now, like I know I have a Facebook cover and a bio and a link so, like, set up a funnel on my Facebook profile. But before this I did this, like, a week ago so but all my time doing organic marketing on Facebook was simply with my normal profile with no links to affiliate marketing and if no cover saying that I do affiliate marketing was simply in groups, replying to people and telling people what I do or how I can help them or like the training that I've got from the day about how to set up ads and how to, you know, use a funnel and stuff like this is where I see a lot of people are struggling and they're just trying to spend their leads and send messages and one of the things that I never did was send messages to someone without, without asking for permission or. Yeah, you know, it's like always okay, our reply to someone without implying anything. Okay, you need to do this or you have to do this or check these and we, if they want to contact me they want to message me then fine I'll, I'll, I'll try to help them but we get to the point where they asked me okay so what, how did you learn this, you know, how do you know so much stuff like this so that's what I tell them that, yeah, I've learned this from here and if you're really committed and you want to do something for real and have like a, you know, a good backup and someone who can help you out and always fish information and you should join it because it's it's it's really good. It's really powerful and it's really up to date, let's say,

Matt: Yeah, so if you're if you're an affiliate marketer right and you're in like a certain niche like weight loss or something, you can join groups around weight loss right that's what you're saying you can join these groups go into these groups and watch what people are posting, you can reply to them. And you can even reply hey look, I've got a great solution, it's helped a lot of people. When then do you say, do you reply in their comments on the posts. Yeah, okay, and you say, DM me if interested or do send me a DM.

Valentino: No, I just replied trying to help them like, you know, genuinely like I don't like for example I mean groups with coaches or Facebook ads or I know Clickbank groups or you know affiliate marketing groups. People ask, like, I don't know how to do this, how do I get my reason to promote the site. Why my account is blocked by my messages are blocked or, you know, just tell them okay you have to do this, this and then they start messaging me and what I tell them if you need more help, then feel free to message me and if they message me then I'll reply but I don't sound like. I mean, sometimes it's like someone enters a group and asking for help is a total newbie. And I just leave everyone comments and I just enter after you go through all the spam. If you aren't, you know, you can message me and I'll try to help you but I know because like I spoke with a lot of people and they only had like they post a question and they get like 15 messages from everyone trying to sell them something like being really pushy and people just say that they just don't, you know, they just don't respond to that anymore. You need to know to be sincere and be real. I'm not, you know I always say, like some, some of them are. But what do you gain from this and it's not about what I gain it's about the help that you can get. Right. And, you know, if you want to go ahead and you go in. The decision is yours. I'm not trying to sell you anything, I'm just introducing you to something that might really help you and teach you how to do things properly rather than looking for a short path or stuff like this.

Matt: Yeah, there's a few things to unpack about that strategy. So, one is the mindset that you took, right. So, here let me share my screen real quick, let me see if I can do this, share screen, and I'm gonna share my screen, but let me know if you can see this Valentine and if you can't, then I will just take it down. 

Valentino: Yeah, I can see it. Okay, it's probably a little small but you can see it. Okay, the first the first thing I think that to take away from that is your mindset and mentality right So Mote a lot of people are going online on TikTok and they're starting out right away generating leads by creating content on TikTok or on viral social media platforms right and because you were able to get quite the attraction because you're overseas, you just said okay, there has to be a way forward right when a lot of people contact me in that situation, they're like, it's all over. My business is dead, it's over. There's nothing else I can do right, and you didn't do that but number two is you. So you've got into that mindset of there has to be a way forward and you found a path forward that path in particular was through Facebook organic and it led to your first high tech mission. And then strategy, solve the exact problem that he was working with, that he was facing which is, you know, this is going to be skimpy in the world. He's located over here, and his audience he's trying to reach us over here and by posting on Tik Tok he's having a hard time doing that so he had to find a different way, a different way was Facebook. Facebook organic. So, in the Facebook organic strategy right on your profile. Tell me if I've got this right, you've got, you've got like a little bio, right, and you've got info about different products or services that you're offering in your niche. So, on this profile what do you do or what did you do that was important in your success like what, what's, what should people if they're if they're starting out on Facebook, what should they focus on on this, on it on their profile?

Valentino: Yeah, as I said my profile was the original profile so when I started I didn't change anything because I see a lot of people like when I joined study to join groups like all the others will again messaging me even in the legendary groups they messaged me they helped me with this. And they all have these fancy profiles and stuff. So I said I'm not going to do that. So I'm not going to have a Facebook profile, I'm not going to change anything at the moment, I'll just stay with my original profile so I didn't change anything for like two months and I have. So I just went with my normal profile with no nothing regarding affiliate with nothing regarding product or anything, everything was just commenting on. Yeah, it was just from commenting and trying to help people out in other posts and in other groups and I didn't do like guest post or nothing like this, just, you know, trying to be natural and do the thing that I believed in, and also I didn't want to spend money, creating a fancy Facebook cover. Right. Because, yeah, you know, For someone in the beginning that doesn't make anything like in the beginning. This is like okay I spend my money on this. Right, I was just trying to do it the easiest way possible. And yeah, it worked out. Now I do have a Facebook cover for my, my profile saying that, you know, I help beginners you know start an online digital business and they don't need no following and no experience. I have a link to my website which is my name spelling ecola.com That's a funnel there that's taking the legendary but I have like I say I borrowed some of the tools that other legendary affiliates use, and they're very successful. I've taken advantage of that. So yeah, it's, it's nothing fancy, it's just, you know, the information is there, you just have to start practicing and import it to us. And, yeah, if I have like several pages, different pages for different niches that I tried out like a family, a parenting page. And I've run some ads there for baby products and parenting products and stuff like this. Sure. But, yeah, they all require time so I see how they work and again, you know you join a group and you join a conversation, someone who just you know has trouble putting my baby to sleep or my baby's one year and doesn't sleep well. Well, I use this and this is very good and very good reviews so you know genetics.

Matt: So the main thing about this Facebook strategy is that you're finding solutions for people, right, so rather than pitching and selling and trying to create posts that spam your link instead you're matching offers to people who are actually looking right so people who are actually looking are seeking a solution. So you join these groups, and inside of these groups is, most people know, there's people posting all kinds of stuff, people posting How do I lose weight people put, you know, how do I get my one year old baby to go to sleep. And there's affiliate offers out there guys for everything, every niche, everything, I mean, there's affiliate marketing offers for courses on how to teach people how to shoot basketball better. Like, I could go to my local LA Fitness and, and, you know start poking fun of some guys who have a bad jumper and be like hey by the way, I got a great course for you and make a little affiliate commission look, I think the big takeaway for me is that you became a problem solver, right and this is a theme that I hear across lots of, lots of our top affiliates top affiliates in really any niche, they become a problem solver, and that rather than trying to spam their link or trying to hard sell anybody, they just simply look for people who are who are seeking something already, because then you can enter the conversation that's already going on. You don't have to spark up the conversation. You don't have to try to manipulate or twist somebody's arm or sell something to somebody they're not looking for. In this case, you're already just matching what people are already seeking with something that you think is going to do. Help them, you know what I mean.

Valentino: Yeah, it's, it's, it's how I understood affiliate marketing like you're you're you don't sell you solve problems. Someone told me this. Right. you're done saying you just solve problems. When you get to help someone to solve their problem, then yeah, they're gonna pay. And like in in the future, the bigger problem that you can get to solve or you will learn how to solve, you know, the more money you're gonna make, because you can charge more and more you can sell more expensive stuff or, you know, things that but some people they just put a high price on that problem. 

Matt: Yeah, sorry I didn't mean to cut you off, I just think, I think that one thing that this might just be like a full disclosure for everybody who's maybe a newer affiliate or you're an affiliate marketer or something. I do think it's important to kind of disclose this is going to require maybe a little bit more time, would you agree. Yeah, yeah, just a little bit more time and energy on your part. Simply because you're going to be sorting through posts, you're going to be looking through posts and not that there's anything wrong with that. Some people have more time available than money, like there's some people who are out of work or can't work. This type of strategy something like this is really valuable because you can spend a bit more time you have to sort through some groups, you have to look through grit, you have to join the groups you can actually hone your craft a little bit on how to message, how to talk with people how to reply and give, and you've got to give real value if you just try to skate around it like sometimes on tick tock, you can go out and create a video that goes viral, and it took, you know, 10 minutes to create and it's, you know, maybe there's some value in that you're showing people, Hey, you can make money on the internet. But in terms of this style of Marketing involves real value to people. Did you find that tough when you were new, or how did you go about that?

Valentino: I don't know, apparently for me this, this conversation type or, let's say, how to reply and how to speak with someone. It's what works with me, what works for me. You know, it's how, like, I don't know I haven't tried for example, because I want to try doing forums and get into forums and also engage. I just didn't, didn't have the time for that but yeah it's one of the things that I'm going to start doing because they also work really well with affiliate marketing and once again, people that are on forums they are looking for, for something. So when they get there they make an account, we ask a question because they want to know something. So, again, the customers are pre qualified let's say, if you see from a commercial point of view, you know they're pre qualified leads, because they are there because they have that problem they won't go on a forum about cars if they don't own a car, they go there because they have a problem with their car or something like this. So, but yeah I don't find it, yeah, it requires time to look for groups and to see a lot of spammy groups. I just don't waste any time. And when there are also groups or people, you can find genuine people with, with no desire to start a business and they're serious about it and yeah, Apparently I connect to this type of ad, I'm still in contact with a lot of them. A lot of people that I, you know that I introduced to Legendary, are still trying to help them and they still reach out to me. Yeah, with different things and I still, You know, with no strings attached, I try to help him the best way I can. Yeah. Yeah, I don't know like for me I, again, I'm looking at a lot of videos and I'm following a lot of successful people in the online medium let's say and I see what they do and some of them like sometimes they share three consulting and it's how I got it, you know, like, be honest, you know, don't try to push a sale don't  just try to help and just study let's say a little bit the human behavior because Yeah, apparently does the city, the more you study the behavior, the better you understand how, what are they looking for I mean I had like in one night. There was this guy asking about the commission here or something like this and I just left a comment like it was 12 o'clock at night or 1am and I just looked for something serious when I told him something like he was starting. Okay, I said just take a look at this and I sent him my link. Just take a look at this and then Google it if you don't believe that's something real that you, you, you can join in. When I woke up in the morning I had like four emails. He joined everything like the marketers club and so they just asked me, How do you do a funnel? How do you put it up there? Can you take a look. How do you suggest I change here or what's missing? And they just like every two weeks they ask me something and then they say, oh so listen I want to join this and if you can send me early all happy to join and you can make a commission. Yeah, because I'm gonna pay for it anyway. So, you know, that's another, let's say natural way of doing it because it's, you know, people know I mean you tell them that. No, you're an affiliate you might make a commission out of it but because you had them a lot and they're grateful and they want to give back.

Matt: Yeah, I feel like I just didn't take us off track, but I just wanted there's something way back where you were talking about even matching something that matched yourself with sort of that method. I think it's important for people to match your personality to a marketing method right there's a lot of people banging their head against the wall trying to make a marketing method work, that just doesn't fit their personality that well. And they're trying to force it because it's what everybody else is doing. But also, you know now that I say that, there's also an element of identifying what actually works right so it's not so much that you can just choose to do anything for your marketing. It's also you have to be able to leverage systems and technology, right so in your case you're leveraging systems. Existing sort of places where you can go find the conversation and find the conversation that's already happening, right, like we talked about earlier. So you're leveraging those but you're also, you found a marketing method that works for you. So there's two pieces to that one is, where are the, where the systems and where's the leverage, and then two is, which one fits me best or which one sort of meshes with the best? And if it’s Facebook is awesome, if it's TikTok awesome, if it's Instagram awesome, but you've got to be able to find that and it takes a little bit of experimentation and a little bit of trying.

Valentino: I follow people and they only do like TikTok or they only do like videos on TikTok and Instagram, and I see people that are only doing like Pinterest or not, you cannot do it all of them at the same time like my grandma and I'm going to do Facebook. I’m gonna do Pinterest then I got to stop the podcast and just, you know, it's when you start want to do it all, but it's better to master one of them and, you know, it's, it pays off quickly, then you can move on, start introducing another, another source of traffic or what yeah, I'll stick with Facebook for the

Matt: Cool, well it seems like it's serving you well you had a pretty big September so congrats on that balancing, if there's, there's new people out here. Two things. One is, where's the best place for them to follow you is that on TikTok, and then the second piece is, if there's people who are newer here who are just getting started online you've been online for a few months now. What would you say to those people who are here, or you know just trying to figure it out, and are wondering where to start for traffic? What, what would you say to those people?

Valentino: Well if they want to follow me then my handle on tick tock is valleynicola.com. And on Facebook, it's funny Nicola, you'll find a picture showing me in an orange suit. An orange shirt. I know if they want to start. See the majority for example, they stopped on TikTok, again I think for people based in the US and Canada. It's a very nice way. But my main advice is if they join something, if you join a program, whatever program it is, if you join something and you need to stick with it for some months, you cannot expect to be okay in one month or two months. Well I'm going to start running ads and I'm going to get rich. It doesn't work like that. So I've learned on my own, I got my account blocked. I've been through all of the deals you know, and it's, you just have to be patient, work for it and you know Don't try any shortcuts, just apply what you've been told like if you've, if you're gonna join Legendary. I think that's the best choice that you can make and stick with that program and rewatch the training. Everything is there. You just need to know I've been through it. I haven't been through it all, I admit I haven't finished all the materials in affiliate marketing. But, I watch something and when I see it again then a new idea or new concept, a new way of promoting something comes up in my mind, you know, and I start implementing with. You cannot expect okay so I'll do this and you do it two times and you're gonna get commissions or you're gonna get, you know, you just have to stick with one strategy or one constant constant thing for a long time, and you start to see where it's where is it working, what is not how someone should reply how best to what people respond to some of them will respond, some of them not, you know, fix me every or, Like,

Matt: Yeah, and I think, I think, yeah, I think that's really well said, I think, especially in the early days, but at times the expectation is you're going to get rich quick or something, or it's going to take off super fast and then you have, You know you message 10 people if nothing happens and you're like, oh my gosh, you know, and it's, that's just always how it goes. If you need anything, let me know, always available, and yes for sure and your value today.

Valentino: Oh, thank you and yeah I've reached out on email a couple of times and you reply. For me it's one of the most important things that you know you always, you can always ask someone and, and you get an answer, you know, it's all you join a workshop and you put your questions there or there is always someone backing you up and that is really important because things are changing algorithms are teaching, just need to keep like no have ever string re-united starting like okay I don't feel well now so I need some advice or where do I go have a place to go. You know, that's one of the nicest things with Legendary that I like. So yeah,

It's awesome. 

Matt: Nice meeting you in person. Um, yeah, we kind of talked about emailed a few times and. Nice to meet you in person. Have a good rest of your Wednesday. And, yeah, we'll have you back on maybe in a couple months.

Valentino: I hope so. Fingers crossed.

Matt: Awesome. Alright, see ya. Okay guys. Have a good rest of your Wednesday, make sure to give him a follow you can find him on Facebook or on tick tock. Give him a follow up saying you got a little bit of value today if you did guess. And, yeah, we'll be back here tomorrow day we'll be back here tomorrow, Thursday and Friday at 10am, Eastern Time. Same time, same place as always, we've got some awesome guests lined up and take it easy everybody see ya.