Below is the transcription for this episode:
Dave: Hey what's going on my friends this is Dave Sharpe. Welcome to Wake Up Legendary and this morning our guest is you know somebody who has a title like billions of people out there. I'm thinking it's called mom and she's been a mom for a full time. stay at home mom for 20 years. And, you know, has recently figured out and discovered a new way to build self worth and profit, which is, you know, a pretty cool thing outside of motherhood, right. And on top of motherhood, which, which I would say there's plenty of self worth to be found in parenthood. I don't know if there's too much profit to be found there. So anyways, we'll hear her story, Beth, welcome to the show.
Beth: Hi!
Dave: Hi. Did I get all that right? Does that encapsulate what you're sure you'll give us the details but the high level of what's happened with you over the past year or so?
Beth: Yeah, yeah, that's pretty much you nailed it. Yep.
Dave: Awesome. Awesome. Awesome. So when did you get started? I mean, when did you find Legendary Marketer and where did you get the first kind of education or training experience to learn how to build a business online?
Beth: Yeah, so I found Legendary in I want to say it was the end of July. I saw a TikTok video like many people have, and I kind of watched her videos for maybe a couple of weeks. And then I paid just $7. I'm just going to try it. So yeah, that's how that got going. The affiliate marketing part. The reason why I was looking into affiliate marketing in the first place is because I had started writing a book earlier this year. So I wanted to kind of support that book with some affiliate links in the back of the book, actually links to my blog, but just for recommending products that have to do with my book, so I didn't know how to do affiliate marketing. So that was kind of how that all rolled together. So yeah, so I have to, I guess, go to work right now. So a fairly new but yeah,
Dave: Nice. So, are you tell us what has developed since you went through some education here at Legendary and kind of now have two ventures going and I would assume those two ventures are doing, you know, pursuing the book, project in business and what goes along with that in whatever that niches and if you want to share more about that and then the second thing, which I'm assuming is just doing affiliate marketing in a another niche, so get tell us tell us how that these two businesses have evolved since July?
Beth: Yeah, so my book actually is for parents geared towards moms more than dads but dads can obviously be a part of it, but it's a book that kind of walks you through how to explain to your daughter what puberty is, like. I know a lot of moms that find that awkward and then there's a lot of moms who are like college, no big deal. That was me. I was like, oh, it's no big deal. Like, I'm very open with my roles and my sons as well. And so I just wanted to share that knowledge with a lot of moms who struggle with that. So within that book, I talk about all things puberty. And in the back of the book, I have recommendations of products that my girls and I have used or that we have heard are great that have to do with puberty like skincare, menstrual products. You know, deodorant, that kind of stuff. So, that is, you know, obviously separate from what I do with legendary. I do with my tick tock account, I'm more geared towards wealth and learning how to make money online, so I kind of have them separate but yet, what I learned at legendary is spreading across another niche. So that's been wonderful because I would have been totally clueless on how I would have done it all wrong. So
Dave: So I'm curious how you're setting up your parenting, your book and how you're using affiliate marketing. So in the back of the book, are you sending Where are you sending people to in the book do you send them to individual links?
Beth: No, I send them to my website, which I created a blog post, which then I have the links there that way I can continue to update or remove. I wasn't too sure KDP would love it if I would throw in affiliate links in the back of my book. I didn't know if they would kick that so I didn't want to risk that but they're okay with linking, you know, websites and blogs and whatnot. So, that's what I did. I linked. I linked my website, which is actually the blog and then I also linked my Facebook group for that particular issue.
Dave: So, nice. So are you building an email list? In turn up for your parenting stuff?
Beth: Yep. Yep, I started doing that. Probably soon as I started the Facebook group. So I want to say around April, I started doing that and I created a lead magnet. So I offered it for free so that I could snag their email.
Dave: Could we know your website address
Beth: Yeah, it's Beth recommends.com. Okay.
Dave: And I'm also bringing up your book here, which is changes in me that's the title of the book here that the changes in me during pewter be puberty parents edition how to talk to your daughter about girls hormones. Physical development and periods. Very niche specific and it's offered it's available for zero you know, for free on Kindle.
Beth: Yes. Yep. Up until Saturday, I think it's for free on Kindle.
Dave: Okay. So this is recently this is a new Is this a is this a relaunch or is this a new launch?
I just watched it this past weekend. Wow. Congrats. Yeah, Friday night. I meant to watch it on Monday, but he's like, Here you go. And so they threw it there already Friday night for me. So
Wow. So if anybody has a child who is in puberty, well, she will be hitting puberty here in the next I don't know when when do girls usually hit puberty?
Beth: I mean, it can range from six to 14. So I mean, my older daughter started a little younger. I think she was around eight or nine showing signs and then my second daughter started showing signs more like 12.
Dave: Yeah, sure understood because this can be hormones, physical development in periods and physical development can come in many forms.
Beth: Yes. Yeah. I mean, it's understood growing height wise and you know, all the other stuff.
Dave: Sure, sure. Sure. Okay, well, this is awesome. Congrats on the launch of that book. We'll go now in the back of your book. So awesome. So what is the link? Do you just send them directly to Beth recommends in the book?
Beth: I send them directly to the blog posts. So if you go to the blog, I only have one post right now. Just because I just launched it. So that's Yeah, okay. That's basically
Dave: Right. Right. Right. Right, right. So we're so this is where you're collecting. Where's your lead magnet that sort of perked my ears up? We're
Beth: So I have it in the beginning of my book and in the end of my book, a gift, and then I also have it on my Facebook page.
Dave: Where you can claim your free gift from this website.
Beth: And all it is is just a list that you can create like a little kit that girls can keep in their backpack, ready for their period. So yeah, that's just a list that my girls and I kind of came up with things and it's in some of its like, you know, like oil blotches for when your face gets oily during the day and your face or chapstick? It's it's all the things not just not just period products, but
Dave: Yeah. Interesting. Well, this is very cool. So is your book launching strategy on? Because I mean, there may be people here who eventually obviously talk about affiliate marketing so much, and would love to hear your thoughts on that here in a moment. But, I mean, there's people and I would assume those of you, maybe who are listening, who are thinking, you know, I'd maybe like to write a book one day and what does that look like? And what are all the different options that I have to launch and market that book? So you've chosen Amazon, why did you choose Amazon versus selling it via your own website in doing the checkout in the delivery or even delivering it via ebook through your own website?
Beth: So I chose Amazon because it's the largest bookstore in the world. It's easy and accessible. I don't have to print it on demand. So I don't have to have stock at my house or you know, buy books and then try to have local stores carry it or I don't have to harass anybody like that. I mean, one of the big reasons is because Amazon is the ultimate bookstore. And yeah, it just, it's just the first 30 days that you launch Amazon also boosts your book and the algorithm the first 30 days are huge. I'm on the backside of it. Like doing promos, like I'm lining them up, almost. Okay, so this whole week is just free promos and then it goes to 99 cent promos. I'm contacting a bunch of other like book companies, some of them are blogs, some of our newsletters. And so I yeah, I'm kind of investing into that. So they will promote my book and it'll bring traffic to Amazon. So, so yeah, that's why I chose Amazon. I just felt it was the easiest route. Yeah. Once my book has been on there for I want to say about a month, maybe a little longer. I can go and get an ISBN number and then it can be worldwide.
Dave: Nice, nice. Yeah. I was deciding. We were deciding back when we launched a couple of books over the past several years, I mean, how we want to sell those books and we've chosen the route of selling them on our own. You know, through you know, through just sales pages, sales funnels, and in the likes to be able to, you know, kind of have a little bit more control over the checkout process. And also the customer, the customer data, you know, so there's, there's, there's different there's different ways. This would be an example of a sales page that we created that gave us the ability to, you know, sell art and we sold both physical books and ebooks. Right now, we are selling in the e book or have a funnel for an e book for $1.99 that allows us to, you know, control the checkout process and we use it simply as a loss leader. And so there's different ways to sell books. Books are really in the category of selling information. It's a bit more of a, it's a bit more of an advanced strategy and in my opinion, selling a book is simply an authority tool. It's a tool that allows you to be more of an authority in a specific niche and you can use it and others will use it in your introduction. Hey, my name is Dave Sharpe, author of right or hey, this is Beth, author of, you know, conversations with kids or whatever, you know, whatever your book is, and, and, and so what is your thought process in using your book here? Within this side of your business, this kind of channel of your business, what is your kind of short term and long term strategy and how does it play into your overall business plan?
Beth: So long term I plan on producing multiple books. I have a book in my head of what I want to just do like for the girls specifically, and then get started on that maybe next early spring probably. And then launch that maybe next summer and then I can bundle them up. You can sell it for a little bit more than you would for just the one and yeah, I just feel like I can just create a whole series because after that I can head into the boys arena since I have two boys as well. So long term that I'm just gonna keep writing books. I'm passionate about this area. Like you said in being an authority figure. I mean, obviously I'm not a professional by any means, but I'm having experience just with my own kids. I feel like I'm pretty knowledgeable. And I feel like the people in my Facebook group trust me. I haven't led them astray yet. So yeah, that's where I'm going long term with that.
Dave: Okay, so you actually are looking at using your books as the main thing that helps people understand. I mean, do you is this a more of a passion project or do you plan on turning this this side of your business this particular business into a significant profit stream?
Beth: Yeah, I plan on having both streams of income, this one on my publishing side of the business and then my affiliate marketing side. So yeah, so that's, that's my plan. Um, obviously, in the grand scheme of things, I want to make money. So everybody does. So I do have a goal in that. With that in mind, I have kind of like a long term goal, like, you know, a couple years from now, I told my husband, this is what I'm going to be making. You can hold me to it, so. Yeah, so my husband just recently, he's 44. But he just recently retired. Yeah, I know. But then here we are. We're both sitting here looking at each other. Right. So that was another reason why I'm like, Okay, I, I'm going to pick up the tail end here and status quo status, I guess through to retirement.
Dave: That's okay. So do you plan on doing any courses, coaching or events on the back end of this book as kind of your front-facing entry level product? Into this particular business?
Beth: So I hadn't thought about that initially until I took your course. I really haven't put much thought into it other than just that I could do that someday. I have a lot you know, between the affiliate marketing side, and then getting my book launched and publishing launch now that I haven't really thought about that in depth. But yes, I definitely thought that would be something that I could look into.
Dave: Absolutely. I mean, I just want to spit a couple of ideas at you because well, quite frankly, this is what I do and what I love to do, right. So if you're open to them.
Beth: Of course, yeah. Okay. So, one of the things that I think would be would be really interesting in this type of business where you're where you're planning on writing a series of books about children, and you know, if you're going to have multiple topics even across both for both girls and boys, you know, I would take either a systematic approach, or I would focus primarily in on 101. of, I guess, client or or, or, you know, kind of target customer and ultimately the target customer has to be right. The parents I mean, the target customer is not the children, they're, you know, they're not, they're not the ones who have money, they're not the ones who are who are ultimately even going to buy this. So, so there's a couple of ideas. The first one would be the traditional kind of value ladder, ascension model. of, you know, somebody buys the book, and you really have a solid way to drive them to get their contact information now with Amazon. Correct me if I'm wrong, one of the downsides is that you don't get that customer data. Is that right?
Beth: That's correct. Yes, I have those free gifts. Front and back of my book just hoping that people will give me their email. So you can I mean, I'm hoping so.
Dave: Yeah, yeah, it ultimately that's, that's that's what you want. And I think one of the keys to writing books is to really offer like, irresistible gifts to where you know, when somebody purchases that book, they have to get that free gift. And so, you know, for the first thing is is that the question that in some of the data that you can look at is you may not be able to track it the right way, the way that you're doing it because you're doing it by sending them to kind of a public blog post, right? You may want to consider sending them to a link to where you can specifically track Okay, these are the people that are coming from the book because this is the only place I have this link, you know, yeah so because you know what I mean? Because right now, it's gonna be hard to tell how good you really your lead magnet is because it's on your physical blog, and other people could be finding that and opting into those so it's there's no real way to track what the conversion rate is, from the book into the into the free gift. Does that make sense? Totally. So back to sort of the the way to, to monetize these books is to either hone in on a specific type of of target customer, which might be moms of teenage girls, you might find those are more responsive and willing to kind of pay and in, willing to invest in learning more how to be better parents and how to help equip their children to be you know, feel more safe and more. Just, you know, the world is a scary place. We're all I know. I'm scared for my daughter and I want her to be as safe and prepared as possible. So having some sort of a course that you offer, and of course that a lot of that's dependent upon getting those email addresses because without getting those email addresses, you have no real way to contact those people. So that front end lead magnet that's why I spend a moment just just talking about that because I believe especially with print on demand, and with Kindle, which is a digital format, you would be able to edit that book is that right?
Beth: Yeah, I can edit the book. Absolutely. Yes.
Dave: Yeah. So if you wanted to test a new lead magnet, or a new offer there as your free gift, you could run this for three months, and then you could test something different, and maybe send them to a link that only is available inside of the book, right? So you could then track Okay, here's how many book sales I've done. And here's how many people have opted into this book only for a specific domain. So I know that these are the people who are converting from the book, right. And then of course, you could take them up as some sort of an ascension model, one of my favorites. One of my favorite things to do are just one day workshops, right so for $99 or for $197. Or whatever price point you feel would be comfortable for these people to convert. You could put on a one day per month workshop, right to where you just deliver the content live. And there's been a lady who my wife and I have gotten a couple of her webinars and they were even shorter webinars. They weren't even full day workshops. They were just a couple of our webinars that she sold us a workshop she sold it for 49 or 99 or something like that and you've got the replay and it's a really easy way to deliver kind of a combination of course and coaching because it's also easier on you you There's nothing that you need to pre record and if you love the way that you the workshop when you can then turn that into a course that you can sell on autopilot later. Does that make sense?
Beth: Totally. Yeah, that's a great idea.
Dave: I think the use of webinars in the ability to be able to sell content on a webinar nowadays is almost a better way to sell courses and coaching than ever before. Because what I find is especially now with people being in their homes more than ever, and I think this is going to continue to stay the same. I don't think it's ever going to go back to normal again the way it was. I think people enjoy that live interaction. There should be more excitement. People seem to finish things more when there's a live environment versus when there's a bunch of videos to go through. And that's why we try to combine the two like with our Blueprints program to where we have videos but we also have live elements you know what I mean? The other thing would be just, you know, the other approach would be to just do that sort of thing for each and every book, whether it be you put on for each book, you do a workshop you do a live workshop, you may be delivered that a couple of times live until you really feel like you got the one that this is the one that I wish that I could get everybody to see. And then you just insert that into your follow up series, and you sell it via email to everybody who purchased the book or everybody who purchased the book who then opted into your email list. You just You just market it to them as this sort of free course and a either more advanced or more kind of breakdown live I'm going to explain this stuff to you or you can even say hey, I'm going to give you the both the synopsis of everything that's in the book, and I'm going to teach you something else in this workshop. You know that? You know for example, one of the workshops that we bought from Dr. Becky, we bought a workshop about big feelings in kids because we have a five year old girl who's got big feelings. She's got big feelings, you know, big emotions. And this particular doctor explains that children have some kind of bigger feeling than others. And how do you work with those? How do you not make them feel ashamed about having big feelings? How do you nurture those and help them put those big emotions into productive, you know, into productive ways. And so yeah, that was an example of a workshop now she has a more generalized parenting kind of social media profile. And so forth and probably some books that are across multiple topics. But my point is, my opinion with busy parents is that selling workshops and selling webinars in that price point of 49 to $99 is the sweet spot. What comes up for you as I spitball some of those ideas at you?
Beth: I'm just soaking it all in. This is like a free lesson. I'm loving it so yeah, making mental notes. Obviously I'll rewatch this whole video again to yeah, write it all down. But definitely. I like that. I like what you said with the whole webinars and the smaller ones even and getting it very specific.
Dave: You could even do multiple I mean, one of the highest converting offers that I've ever seen and done is just to email my email list and do a $37 workshop. You know what I mean? That's a workshop where you just prepare a bit. You're going to talk, you're going to you know, you're going to answer some questions at the end. It can be, you know, 60 to 90 minutes. It doesn't have to be super long, because quite frankly people you know, they want you to deliver as much value in as little time as possible because after all, they have jobs and they're busy parents, right. So so, you know, probably in this niche, the shorter the better. Right because people have less time and reminding them in that initial marketing that you know, hey, you can do this. You're going to get the replay so you can listen to this even later and do it at eight o'clock at night after the kids go to bed. Right? So you know you can really kind of focus the details of when you're going to do the workshop specific to them. But it's it's the other beautiful thing about those kinds of lower cost workshops that you can use to you know, because a $37 workshop that's $37 You know, that's that's like selling me especially if you're offering the book for $0 or $1.99 or, you know, that's that's, that's nearly 16 books, you know, from one sale of a workshop and if you get, you know, 100 people to respond to a couple of workshop per month, you're talking about, you know, four 8, 12 16 thousand in additional revenue on top of your from doing maybe one workshop per week, you know.
Beth: That gets me excited for it.
Dave: Yeah, if you can, I mean, a good goal is to try to sell whenever you're selling something, 100 of something, right. It's a realistic number. It's not something that's overwhelming. It makes it worth your time. So if I'm selling something for say 37 or $47, then I can get 100 people on that. That means that maybe you've got a couple of hours of preparation. You've got an hour of marketing from writing all the emails that you're going to use to promote that and the other beautiful thing about selling something that is happening at a specific day and time is there's a built in urgency, right, which means that you have to buy by this date, or it goes away. You miss out, you miss out. It's built in FOMO and so you don't have to create fake scarcity or fake you know, urgency, it's built right in and it gets it helps you build momentum via those emails right on up to an hour or two before the workshop because, you know, it's like it's coming. We're getting ready to start this is your last chance to jump on. You know, yeah. So, yeah, those are probably the most fun ways to kind of monetize something in a niche where people are there. You know, I have no idea how people would spend money in this sort of niche. If this, that would be an interesting test for you to run. I know that people are used to spending more money in the business and wealth niche because they attach an ROI to that investment. Right. So it's easier for somebody to justify spending 1000 or 2000 or 3000 or 5000 or $10,000 on coaching or an event or a course or something because there's an ROI attached it but in you may find that there are moms who are you know, willing to invest in some sort of a a coaching more access to you right to where it's almost like a kind of mastermind or coaching program to where you get on they either have you know, 24/7 access to text or email you or you get on once per month and answer questions. I know that another type of coach that my wife and I hired in the parenting space was a sleep coach. And when we had our son, he slept differently than our daughter and we were freaking out a little bit and so we hired this sleep coach and she was one of the perks of her business, or the perks of her offer was that you got her phone number to text her. And that was kind of cool. We didn't overwhelm her. We weren't you know, right but but she made herself available for a certain amount of time so she was walking you through her 30 or 60 or 90 day kind of program to text her if you had any questions even in the middle of the night, you know? Yeah, that's so good. Yeah. So anyways, I think the I was doing this those workshops would definitely be something that I would start to do in people you know, subscribing to my little from from buying the book, you know, in but that all goes to lead magnet being sexy enough and irresistible to get them to go over and opt into your email list. Now there's another way to build an email and you know this it's not just all about buying and selling books. Doing TikTok, it's also about marketing outside. So are you doing content on just TikTok?
Beth: So my TikTok is mostly just making money online. I did throw a couple in there when I was getting ready to launch it just because I have the audience I'm like, well maybe there's a couple months in there. I'll just throw it out there but I I don't have a specific account for this niche. I have thrown it out on Pinterest and on my Instagram as well. Again, it's not directed towards the right people right now. That is all just about how to make money online. So yeah,
yeah. Well, that's cool. That's fine. I mean, I just wondered if you had
just my Facebook group is all Yeah, I have 150 in my Facebook group. And I think about 60 or 70 of my email list so nothing gigantic, but I just started.
Dave: I'm going to show you I'm going to show you this girls, just so you can and I know you obviously have other people in your in your you know your your sphere of influence there to be able to, to have examples of what other people are doing in the parenting niche because you said that you were going to reach out to people to help you promote your book and so forth. But this Dr. Becky lady is a lady that we've actually bought programs for similar programs to what I was just talking about. And her name is Dr. Dr. Becky Kennedy. And her profile on Instagram I'm having a hard time focusing on here but yeah, so her name is Dr. Becky Kennedy and she's got a significant following on Instagram and often you know promote these workshops. And it would be potentially somebody to look at who's monetizing an audience in the parenting niche
Beth: For sure. Absolutely. I'll check it out.
Dave: Very cool. So you're also working in the wealth niche and, and tell us a little bit about how that's going for you. You're on TikTok. You're out there. You went from consumer to creator. So you're you're you've built up a little TikTok audience here you're about to break 10,000 probably any minute or any day and who knows you know, nowadays one video could take you to damn near 100,000 followers on TikTok overnight if you have something go viral, but talk to us about you know how that's going for you and and why you are also working in the wealth niche.
Beth: I'm enjoying it to begin with. It freaked me out to throw my face out there. I felt kind of stupid because my kids have TikToks and teach me a little bit and then their kids or their friends found it and they're like, oh my gosh, your mom's on TikTok. So, I am having a lot of fun with it. I do a combination of fun stuff that you know may draw somebody into my account to look through it more. And then I do obviously promote Legendary the course, the business builder challenge and then other ways to make money. No. I I don't really have a specific reason why I chose that niche other than just it came easy to me just because of the course that I took from you. So that's kind of why I went that route.
Dave: What I'm noticing about you is you've got a whole damn thing of you know, these lead magnets here. I went to your profile. And you know you've got you know, in your in your recommended stuff here. Makes you right here. Which, you know, I don't know that I'm a huge fan of taking somebody just to a bunch of different I would you know what if I was you just a little split test for you. I would take somebody like for example directly to this page, right? I would take somebody directly to this page. And the reason why is because you're probably going to see higher opt-ins and you're probably going to follow up with people even in an initial email and say hey, go check out all my recommended products and stuff. I think you risk not collecting the email because when you send them to a page like this, there's just too many choices and oftentimes people don't know where to start and they're relying on you for specific guidance. Go here and do this first. Does that make sense? Yep. Yeah, because you're a writer, you have this wonderful ability. I would assume that your free ebook for beginner affiliate marketers is something that did you put together?
Beth: Yeah. I did. And actually it goes right to the Legendary funnel. I actually had a tag so I can see in the back end if that's because I have the ebook also available on the 15 day business builder challenge link. You'll also see it there and so it doesn't, it's okay. Same place. It's just on the backend it's tagged so I know if they took if they opted in on the ebook link or the other one. So I do have that kind of separation. But ultimately they all go to the same place.
Dave: So this is a big thing that I've seen people doing over the past year or two is using these link trees using these. These these you know even Dr. Becky does it and I just think she would collect more leads these beacons pages you know these link trees. If you just send somebody to a singular opt in page right? Because it's like, people, they don't know where to go. They don't know and this is beautiful. This is wonderful, right? But if I'm brand new, and you got to think about you when you were brand new, did you even know what any of this stuff meant? I didn't know what Click Funnels. I didn't know what website hosting. I didn't know what leads even a Weber email mark. I mean, these were all terms that were over my head. And so what happens is when we get a little bit of experience or education, you know we forget what it was like when we first saw that video on wherever we saw it and how all this terminology was just completely foreign to us. And then you know, we get into it three or six months or we want to start marketing and then we you know, we kind of expect that their wisdom is our wisdom. Does that make sense? I've always found it better and I found it more effective to drive people specifically to a page to where there's one choice, which is put in your dad GM email and your name right here, right and and start here. And I would even like put in giant letters right here. Start here. You know what I mean? Like here's where to start. And I think even people's website to do that. It makes more sense because most of the people who come to a website, it's either going to be their first and last time that they come or they're going to be you know, a Returning Visitor in the majority of people are going to be there last time their first and their last time because it's like wandering into a store Beth. It's like going to Walmart or or like Target in not knowing what you're buying. Like not it's like, that's the best analogy. It's like you go to Target, but you have no idea what you're there for. You know, so I would recommend that to everybody who's listening to ditch the beacon ditch the link tree and I know you see other people doing it. And the problem is you do not know what their numbers are in their business and likely the only reason why they're doing it is because they saw somebody else doing it.
Beth: Yeah. And I had a link tree for a while and I know a lot of people don't love the link tree, they don't love to click on that. So that's why I linked it to my website. But yeah, I can definitely tell.
Dave: The reason why I don't like Link trees is because I go there and there's 50 there's 15 options there that I got to go through and you know who in the hell goes to somebody sling trade. It's like, subscribe to my YouTube here. Here's my podcast. Here's my free book. Here's my website. Here's my Amazon thing. Here's this: what do you think about people going and like they're on their phones and then they click it and they go one by one and no, nobody does that. Your best hope is that somebody is going to do one of those things and likely the thing that they're going to do you're not going to collect the email, they're going to go to your YouTube channel. They're going to go wherever over here. And so, you know, start here. Here's where to start, whether it be on your website or or here's where to start as a first step off of my TikTok profile, if everybody in our community did that. You're all like our entire community lead generation, conversion to statistics would just just quickly go up, you know, because we would now be collecting a lot more leads because it would be the only choice that seems like Well, I'm giving people less options. I want them to have more options, you know, and it's like really for them it's more overwhelming to have more options. So anyways, I'm harping. I hope I don't sound preachy or teaching.
Beth: No no, not at all.
Dave: So what do you know, feeling awkward, being embarrassed by your children and your kids friends, finding your TikToks these are some of the things that real people are dealing with. So how are you dealing with this in how you are over right but to some people it is a bigger deal and they're not able to get over it right. What are some of the tips or the advice that you have? Having children and having people and even a retired husband? When will you and your husband retire? Why are you doing this? Right, but the general criticism,
right?
Beth: I guess I've always had that. I don't wanna say I always have the personality. I don't care what people think. But I do get to the point where it's like, you know what, you're gonna have your opinion of me, good, bad or ugly, and I can't change that or prevent you from thinking one way or the other. So I'm going to have fun with what I'm doing. And if you think I'm an idiot scroll by. That's kind of where I got to after about a month of doing this. I started doing some stupid dances like to begin with I was doing a lot of like, pointing and, you know, to bubbles or words or whatever. And I found that when I started doing stupid dances, which I don't get a ton of use, but my views went up way more and I kind of like an idiot like, whatever popular dances in like the Applebee's song you know, I did that one. It was horrible. Awful. My bedroom was trashed. I'm like, You know what, I don't care. I'm just gonna throw this out there and you know, I'm an idiot. I'm clearly not experienced in dancing. So you don't have to be experienced in and I used, you know, affiliate marketing, you can take this course in and try it and you don't have to have any experience. And it's okay, so that's kind of how I twisted that into what my niche was. But yeah, so that's kind of where I am with all TikTok things like, I don't care. I posted what happened just last night. Actually, this is pretty embarrassing. I just grew a gigantic zit on my face, and I threw a bandaid on it and made a huge deal. Like I'm going to live tomorrow. And I decided to grow this huge set. What an idiot, should I just let it all out? Or should I just keep a bandaid on it? You know, like, Who would do that? Nobody probably. I'm like, I'll just do it. Who cares? So that had nothing to do with a good hook or it's a good hook, you know? Stopping and watching. It's like Dr. Pimple Popper. You know, you just can't stop watching it, you know? Right, exactly. So I mean, whatever if my foolishness brings somebody to my page.
Dave: That's cool. I mean I did the dance a couple weeks ago with a white shirt and socks.
Beth: Yeah, so it's just to have fun with it. It's all like it's all I can, you know, suggest to people is just just your part. You'll reach more people if they can see that you're being comfortable. You're having fun with it. If you're uncomfortable and you know that they're like, Oh, this is weird.
Yeah, it's what's awkward online. What's awkward in real life is awkward online too. I mean, human beings. Yeah. So it's like I think yeah, there's a lot of there's a lot of wisdom and a lot of there's a lot of success hiding behind just letting go surrendering to being yourself being real being exactly who you are, and how you are behind the scenes like when you're talking shit with your girlfriends? Are you talking shit with your husband or you're just gossiping? You're pulled up to the table with an empty cup ready to sit tea? You know what I mean? And talk shit. It's like who you are there is how people want to experience you because they want to feel like they're speaking to their best friend. Right? And if you talk to them, like they're your best friend, like, when I really legitimately feel like that, like on the show, like I legit This is how I am. You know what I mean? It's like, you know, I usually just roll out of bed in the morning and just I'd love to tell you that I get all dressed and shower shave and I'm ready you know, bright eyed and bushy tailed but, you know, most days I'm you know, I'm fumbling to the desk, you know, and I'm I got my smoothie which is my breakfast I got my you know, coffee over here. You know, I took a shower last night but I'm not showered today. I've barely brushed my teeth. And I just hope that even today I get a workout. You know, these are some of the hopes that I have for my day. And you know that I can get it together enough, you know, to just just do what I'm supposed to do you know what I mean? And that's the reality I think that people want to hear. And I think a lot of us have done it for a long time. I know what this is like to really feel like you have to put your best. What do they say: put your best foot forward or something? Like it's like fuck that like I my best foot is that I haven't had my best feet in a long time. I mean my feet are the foot I'm putting forward now is corn filled toenails just like a pterodactyl petted over the sandals. I mean, they're just looked down like oh shit, man. That boy needs some love. So, Jacqueline asked Dave, are you saying ditch the link tree completely? Or are you saying use a link tree like page on a website after the single page opt in to capture their email? What I'm saying is that multiple options on any page is going to lower conversions, period. So what we teach is a single option: opt in page, okay, enter email, leave, die, we don't give a damn but there's only one thing to do. Flick us off. Tell us to go to hell. There's one thing to do though on this page. It's to opt in or fuck off basically, you know? Sorry, this just became you know, this just went from PG to R. But anyways, yeah, so what do you do once they opt in? Well, no, that's not where you hit them with 20,000 options. No, you don't just want to move the cluttered shit. You know, one page over. We want to eliminate that idea altogether. Every page where you want somebody to do something, the more options that's why blog posts with tons of affiliate links inside of the blog posts are also likely not going to convert as well. Right? Somebody is going to probably do one thing out of that page. And it's just because people get pulled in different directions, right in people's attention. I mean, they've got 20 tabs open. They've got multiple devices sitting around for you to keep their attention. It has to be super focused in the moment that they feel confused, like, what am I doing? How did I get here? They're they're going to leave they're going to go do they're gonna go back to Facebook or what tick tock where it's a simple option scroll, you can only do one thing, right? Or, or where they're just more familiar with. So opt in page single option. There's only one choice then we bring them to a bridge page to where we have either some text or a video. And there's one option to continue on to wherever you're recommending them to, and hopefully where you're recommending them to the products that you're promoting. uses those same direct response principles and direct response marketing is just that you're looking for a singular direct response and immediate not not like what we're looking to do with direct response marketing. We're looking to move them along a process until they buy and with no options along the way. Every email has one link. Every opt in page has one option. Every bridge page has one option. Every sales page has one option. More choices is not better. And this is where society in traditional I think retail is very different than like online marketing specifically. And I also think it's very different from many successful businesses around like five guys selling hamburgers and hotdogs, and they're really successful. Taco Bell sells tacos. Chick fil A sells you know, they don't. And then you see the new restaurant that popped up. You know, I got one here on a corner in our town right by our house. It's been 50,000 things because you walk in there and there's 50,000 things on the menu, and they can't keep up with that. You know it's too many choices for the person who comes in to sit down and it's too much stuff to keep fresh in the freezer. The Cheesecake Factory menu is like that big and you've been there before
and I don't know how they do it. I think it's because people think of them and relate cheesecake to them. So there is a bit of a singular focus there. And they have specialty items. Otherwise I don't think if that was just a random thing I think that's where they nailed that business. If it was just random, whatever the food factory, I think that business would have failed. Okay. That's my opinion. That's my professional expert opinion. Thanks for asking. But yeah, so hopefully that answers your question, Jacqueline. Anything else that you Beth would leave us with today, in terms of just an aha moment, a takeaway that you've learned over the past six months that you feel is like, Hey, this is something that I'd like to leave you with today?
Beth: I guess it would just be if you're a stay at home mom and you. You've not worked for years, I haven't worked for over 20 years. You feel like your only option is to work at a fast food place or be a receptionist and just start. You don't have to do that like you have more potential and you're more knowledgeable in your life than anybody else and you can use that and expand it. So whether that be you know, kind of what I did with parenting or whatever you're good and smart at like everybody has something. And I just think a lot of moms just feel like they're just stuck and they're just this is what this is what I'm doing this is it. I'm just raising the kids. And that's not true. You don't have to, I mean, it took me a long time to figure out that I ‘m just making lunches and doing laundry and getting groceries. So. So yeah, I guess that's what I would say to the moms anyway, that's what I would what I would say is
Dave: Yeah, Amen, sister. Amen, sister and take that damn challenge and get in there and apply that stuff. And do it man do it or do it woman. Right. Screw the guys. My daughter said girls rule. Boys rule the other day. I said that's a good one. It's a good one. I said I had many girls say that to me when I was growing up. Always hurts. You know when you're when you're a little boy, those boys drool. All right. Well, Beth, thanks for your time today and thanks for your work and giving us something to have a different perspective on and good luck with your books and maybe selling some of those workshops on the back end. And of course doing the wealth and making money online side of your business and I know that you will succeed with what you have committed to your husband and probably blow through your goals. Yeah,
yeah, there we go.
Beth: Thank you. Alright,
Dave: Talk to you soon, Beth.
Beth: Yep, you too. Bye. Bye.
Dave: All right, my friends. That was really cool. That was super cool. So you can of course follow her as I've had the banner up, Beth recommends on TikTok. She is still there. I want to just pull her back on one time real quick. Would you tell the parents who may want to join your Facebook group what that is?
Beth: Yeah, it's called mom support through puberty.
There it is. So if you want to join her Facebook group where I'm sure you'll get lots of value, mom's support through puberty on Facebook. Alright, thanks. Alright, so yeah, lots of ways to connect with her. And of course, if you have a daughter who you want to, you know, genuinely get some support and some guidance and some feedback and some ideas, then go follow or join her Facebook group. I've had her book up here. I think that's a wonderful idea. In great info, and something that I'm going to be ready for here. Pretty soon as well. Not you know, myself going through puberty of course, but having a daughter that will and surprisingly right I mean, golly, when she said that number six or 14 I almost you know, I almost had to. I was like no not yet not too soon, right too soon. But that's the difference between being prepared and not prepared. So you know, whether you're a parent who you know, wanting to be prepared or whether you're an entrepreneur and a marketer who wants to be prepared. You know, this is the power of community, this is the power of knowledge. This is the power of feedback. And today, as I think it's always been, it's important to be in communities in getting knowledge and education from other people. And that's why we do exactly what we do. So if you have not, you know, got into our blueprint, if you have not had a chance to attend one of our masterminds all these things are on the table for you to further your in your education journey for you to further your accountability and involvement like in this badass community that we have here. Just like Beth's growing community that she has for moms, and you know, you never know what you're going to hear or see or learn from people, of course, in our community, and that's why we do this show. So we got one more episode this week, tomorrow, Friday. We'll see you there. Get out of here. Have a fantastic day signing out. Be Legendary. Much love and we'll talk to you soon. Bye.
