Below is the transcription for this episode:
Dave: Hey what's going on everybody, this is Dave Sharpe. Welcome to another episode of Wake Up Legendary. You know what the routine is, let's jump into things we've got a returning guest this morning. Her name is Kelly Olsen, she's a rock star. She's awesome. She was on our show, whoo, I lose track of time but it was probably anywhere between six nine even 12 months ago. And as you can see from the title. If you're listening to this, I'll read it for you One Year and 100,000 Followers Later. Here's Kelly's Advice. Kelly, welcome to the show.
Kelly: Good morning. Thank you for having me.
I remember when you were on. You are a, if I'm, if I remember correctly, an attorney or were once an attorney and are not practicing anymore. You were recently divorced, and you were building and beginning new chapters in your life and you were somewhat at the beginning of that journey here you had found us. You're somewhat excited. And, you know, I don't have a crystal ball. I can never tell if people are going to stay excited, are going to stay in the game or are going to continue down the journey. And here you are one year later, and as we said one year 100,000 followers, and you're going to give us your advice today. Based on that experience, if I nailed everything. As far as the last time you were on in give, would you give our listeners a brief nutshell of what your beginning look like, just, just sort of encapsulate how you started.
Kelly: Yeah, that was a pretty good summary. Yeah, so I got divorce, almost three years ago and had a transition period where I really needed to find a job and figure out how I was going to provide for my kids. I have four kids. So it was, it was quite an uphill battle. And I knew I needed to be close to them, and be present. And so I started researching online, how I could make money online, how I could get work from home so I could still have proximity to, you know my kids and be able to take them to school and their activities and all that. And now I did, I did the usual Shopify store and then I found Legendary. And it was what is just one of those things that clicked in my head, it just made sense. I thought I could do this, I know I can do this. And so I jumped in and I’m here a year later.
Dave: And your expectations have been met, they've been exceeded. Give us, Give us a perspective about expectations versus reality.
Kelly: So that's an interesting question because I think a lot of people come into this expecting to make money very very quickly. And you can, but sustaining a lot of money quickly is difficult. So, my expectations have been blown out of the water. But it took a while to get here. So, I think my, my road my path might have been a little slower than some others because I was, you know, working a nine to five, with four kids as a single mom, so I think I was very precise and like I really planned out how I was going to leave my job, and how, like, what steps to take in my business to make it successful and sustainable. I think that's really important for people to understand that, you know. You just have to be realistic, you know, making a gazillion dollars your first, you know, three weeks, probably not realistic.
Dave: Sure. Well, it's interesting. Well let me ask this before I reply back with my thoughts on that. Have you met goals like transitioning out of your nine to five, and now working full time online?
Kelly: I put my two weeks in at my nine five, about a week and a half ago. So I'm done as of Friday. And I'm so excited. So excited.
Dave: Okay, okay, fantastic. Well let's, let's all give Kelly, a huge, you know, round of applause there, digital round of applause in the comments for putting in her two week notice. So here's my reply back to you and I just wonder what comes up for you as I say this, I have learned over a decade that short term goals. Usually, I make them unrealistic to big, long term goals I usually make them too small. And I think that's pretty common amongst most US entrepreneurs, we get into something and have big dreams and aspirations of making a lot of money fast, because sometimes we're in a pinch, we need it, and it ends up testing us, because it takes longer than that initial week or month, or even two months or three months or six months to really get cash flow going consistently, but what we can accomplish if we stick with it over, a year for example or 2418 months, or 24 months is, in my experience, beyond what I had initially, even thought was possible because when I stick with something, it builds up momentum, and it ends up, it ends up becoming like compound dividends from, if any of you have studied what, you know, what compound interest is with an investment, it's really kind of the eighth wonder of the world how, if you put $100,000 into an investment, and it makes 10% over 15 years, the amount of money that you'll have, and how much of that will be interest versus your initial principal, it's really fascinating. Right. And I believe that business success happens the same way, if you stay on the path, it feels like you're not earning anything for the first, like, little while, similar to an investment, it's like oh my gosh I only made. You know I only made $10,000 on this 100,000 The first year like, it's cool, but I wanted to I wanted to double my money, you know, but then all of a sudden you look at it over 10 years and it's like, holy crap, Like, I've got more from interest here than I do from principle. Do you agree with that with that perspective, does that align with your experience
Kelly: 100% 100% Yep. I don't think I mean I might have this backwards. But isn't it Tony Robbins who says, People underestimate what they can do in a year, and overestimate what they can do in like a day or a month.
Dave: It's actually Dave Sharpe Tony stole that from me. I don't know who it's from. But it's, it's really true, I mean, I think we've all sort of recycled and repurposed. A lot of these little quotes. Tony's probably repurpose a lot from the late Jim Rohn, who was his original mentor and many other people but it's all, anything that has that vibe yeah it's like you're not going to get rich quick. But you can get rich, realistically, and you can probably get rich quicker than the traditional path which leads me to my next sort of perspective shift on your journey. You know, you have been able to, you know, quit your job. Essentially we don't need to know the exact but get close or exceed replacing your income. Within a year, and I didn't go to college you did but getting a degree in law takes how many years.
Kelly: I mean, law school is three, but then you also need your undergraduate so that's at least another four.
Dave: Okay so we're talking, let's say seven years, and how much money on average, are you investing in that college degree. In those degrees.
Kelly: I mean, right now, I've, I mean when I was a lawyer I was making well over six figures. I am on track for doing this. And it's not in a high pressure Law Firm, where I'm working.
Dave: Where I'm going with this, but, like, you're it's like you're on the stand and I'm leading the question right of course you're familiar with that. But my point here is is that being a lawyer is being a doctor being a plumber being a carpenter being a secretary being a grocery store clerk, anything to where you're making an honest day's pay for an honest day's work is an honorable thing to do, and in no way shape or form, do I ever want to put anybody down who's works. A, who, who works to make a living. However, when we look at even a year, even 18 months, even two years to get on track, to even earn 50,000 A year or even earn 30,000 a year I know people who are surviving on 30 40,000 a year. I know people who are surviving barely on minimum wage, which is a little bit less than that, but we're talking six figures that you were precise and on purpose with your activities and just over a year or right around a year you're now, get on track to do six figures in a year and we look at that compared to the traditional path, which is student loans unforgivable debt right that can't go into a bankruptcy. It's the only type of debt that can fact check me right you're the attorney in fact check me I mean that's the only debt that cannot be forgiven in a bankruptcy from what I understand, and you know I think there's a lot of attorneys and a lot of architects and a lot of engineers and a lot of folks who are coming out of college right now with a mountain of debt, and especially from what we just came out of with this pandemic probably having a tough time even getting work, Right, even, even going and finding a place to work right and here we are with this amazing opportunity that you can be an attorney, you can be a plumber you can be a carpenter and if you get online and you get educated from the right people in the right environment. You have an opportunity to develop skills, put them into action and build a company and build a brand for yourself, and that's what you've done and it's what many other people have done so what, tell us based on now you've been doing this for a year. What do you know now that you didn't know before?
Kelly: So many things.
Dave: Just fill them in, condense them and consolidate them for us into a couple of key points.
Kelly: So, one thing that I really struggled with for a while was, and I'm a huge mindset person. And it's, it's a struggle, knowing what you need to do and actually getting there. And so, the mindset is huge, like, and I knew that I guess that's one of the things that I kind of knew but it just took me a while to figure it out and how to get there. Imposter syndrome is very real. And I think even when the first, even the first time I was on the show. But I knew what I was doing but I didn't feel like people would actually look to me for advice or anything like that and be like an authority in the area. But, I mean, I'm, I'm not helping other people do this, and the competence builds, like, you know, I don't know, another, another influencer that I love always says success breeds success. And so once you start you just, you have to keep going and building on it, because it, like you said compounds. Another thing is reaching out to people and networking so if you see somebody that you know on TikTok or Instagram or on Wake Up Legendary or whatever and they resonate with you, reach out to them, like send them a DM like ask what their experience is, start making those connections because those are really important.
Dave: What if you're a what if you're somebody who is hesitant to reach out, what if you have this, what if you have this feeling or mindset that you're, that you don't want to bother somebody, or that people are too busy to, you know, respond to little me, I'm sure that when I'm sure we all feel that I feel that sometimes when I'm calling friends, when I'm calling just people just in my personal life like I don't want to bother them you know what I mean like, even though they may be thinking that too and a lot of people say that I know you're busy, I don't want to take too much. They say that to me too. And I'm like, Oh no, no worries dude I'm, I was just sitting here, you know, having a cup of coffee, you know, how, how have you overcome that or are you still, you still. How do you overcome that feeling, small, I guess in feeling like a small fish in a big sea with sharks and whales in like your like your like Nemo, you know you're like swimming around and like a little fish who's getting bounced all around feeling unnoticed and unseen, and maybe like you don't matter how, how, give us a perspective into somebody now who does get have people reaching out to you, and how do you feel when you see somebody who reaches out and wants to connect?
Kelly: So, I definitely still feel like that sometimes. I guess what I've sort of come to is, you reach out to people, and I mean if somebody reaches out to me, I love that, because then I can try to help them in some way, like, and I hope that I do. But it's, yes. When I reach out to other people. I just have it in my head that if they respond. That's like, that's great. Right and then that's sort of meant to be like if they don't respond, then that's okay like I don't take it personally, I think I used to take it personally. I don't take it personally. I, you know, maybe, Maybe they are too busy, maybe they miss the message, maybe reach out to them again, like I, it's, it's a tricky thing to overcome, but you just have to jump in. It's sort of like making your first TikTok, but you just have to, like, you just have to turn the camera and jump in and do it, and not worry so much about what other people are thinking. So people want to help.
Dave: So much of that is easier said than done. However, there is no easy way around it, you, you do build I, my way of saying, self esteem breeds self esteem is that self esteem is the bedrock of success. And back to your point, we can talk about the mechanics of marketing here in a second. But back to your point on the dynamics is that success. Success is the excuse me self esteem is the bedrock of success. And what that means to me is that if I, if I practice something and become better at it. I feel more confident. And the reason why I believe many people do not experience success similarly, they do not do things that are on their bucket list is because those things scare them. For example, jumping out of a plane, for example going on vacation to a different country, for example, walking up to the girl or the guy in a restaurant or the bar and saying hello. Can I get your number? We experience a lot of pain in loneliness and isolation, and a lot of what I consider, and I think many of us would say the worst in life is regret because we don't overcome the fears that we have about doing something, whether it's in. For many of us in business. How many of you I wonder just, if, if, if there would be some we could, we can know that we're in a safe place to be honest right now I would say that there's been one or two specific things that have held you back for years in your, in your online business, for example, getting in front of the camera. For example, running a Facebook ad, for example, launching a TikTok profile. Right. There's a lot of people who hide in education, who jump from course to course or guru to guru or, you know, they get all excited about starting one thing, but then when they're met with that. That challenge that they avoided in the last venture, they're met with it here again, it might have a little bit of a different gift wrapping on it but it's the same present. And it's just too scary to open it because you just don't know what's going to be inside. So you do nothing and then it's easier to just move on to the next guru or move on to the next course or move on to the Facebook feed or whatever. And we then, and that because that turns into a regret, right, Kelly, because it was like, dang, you know, here I am once again starting over with another business, because the last one I didn't just simply lean in to the fear in lean into the uncomfortability of doing some of these things. So what were some of those things that were what were the biggest things for you, the behaviors the activities in your business that you were that were painfully scary, that was it, video, was it reaching out to people one on one, was it buying a course like, what, what was the thing that you were like okay, this is fear mountain in it, and I keep avoiding it, but I need to conquer it.
Kelly: Okay, so I think that I definitely have the tendency to get stuck in education. Like, I definitely do that. And I actually remember very vividly a decade and a day at the very end, you came on, and you talked about this exact thing. And I remember like I made a comment and you, and then you addressed it, like while we were alive, because I know I do that, I know I do that like I don't, I, the amount of YouTube videos I have watched about all sorts of online you know Amazon FBA drop shipping was like everything I've, I've, binged it all. But, so when you sort of address that particular point head on and decade in a day, I was like, That's it, like I'm doing it like I'm just doing it and for me it was like I was always the kid in the back of the class that never said anything. Like, I like totally, I mentioned this on my. The first time I was on, I flew under the radar like nobody noticed me. So, getting on camera. We're, you know, people would see me was very, very difficult, but in that decade in a day like I made a promise to myself that within two weeks, I was going to be on tick tock, and I just did it like one Sunday, like, you know, took a shower when running outside to the backyard, my kids thought it was totally insane films like four or five peacocks, over and over and over again. I just started posting.
Dave: If I were, if I, if I remember correctly, You grew up in an abusive home, and your brother was abused and you flew under the radar. And that behavior is part of you, it became part of who you were as you got older, I'm sure you. I'm sure it was a survival mechanism that became an asset because you were able to study and get through school and obviously do a hell of a lot of schooling and graduate. And then when it was time to get into the real world in it, especially as an entrepreneur, that childhood survival mechanism that certainly was a survival mechanism and this is something that I think a lot of times, I look at trauma. And I agree and disagree with a lot of the approaches to trauma because it was a survival mechanism that kept me alive and kept me safe. As a child, but now it's no longer productive, but it's deeply ingrained in who I am, and I now need to overcome it. Did you have that awareness, that that was a part of your, you know who you were a survival mechanism that you needed to address in face as you were, as you were doing this
Kelly: 100% Yeah, I knew I mean I knew that I flew under the radar because, I mean people told me people didn't. People like thought I was you know the dumb kid in the back of the class, because I never said anything, which was not the case. So, I knew, I mean I knew it back then, and sort of as a result of my divorce and some of the things that kind of came out from that. Deciding how I was going to address some of the rumors and gossip and all that kind of stuff. It's another one of those things where I was like, oh, like I need, I need to I need to figure this out for myself, and then getting online and doing this, doing it. You know the 15 Day Challenge and in deciding that I'm going to implement it. And, you know, like, to hell with the fears like forget forget like this isn't working anymore and I need, I need to do something else like I need to be seen, I'm, you know I smart, I'm capable, there's no reason that I should be hiding in a corner anymore. And I pushed through it, and it was damn hard. And, you know, like, it took some therapy. And, you know, there are times I still think about it, you know, I still, I see and there's definitely days I'm still nervous getting on camera but it's a lot less. Yeah, it's a lot less and, You know, I'm a lot less worried now about what other people think of me. So, that has been a huge, life changing perspective for me, that came out of a 15 day challenge that I never, I never would have expected. Right, I mean you expect to like to learn how to make money online, but I've met countless people now that have had these major life transitions and fears overcome because of this program.
Dave: Yeah. Well, I think, first of all, congrats on that because that's leaning in and in coupling, you know, emotional in mindset work with getting out in the real world, in doing what my therapist calls corrective behavior, right, and corrective behavior is. For example, when I'm, when I've always had the, the, the sort of survival mechanism that's a result of childhood trauma of being quiet in flying under the radar. When I'm aware of that and I feel the feeling, and I feel like my eight year old self, or I feel like my 12 year old self, or for me a lot of it is my 1415 year old self, very rebellious and and also scared and confused in seeking safety but not knowing where to find it, and I'm feeling that, and I'm aware of that that's going on with me right now, basically the, the 14 year olds running the show right now. And instead, I invite my adult self to step into the room, I invite my adult self to step in to the situation, and let him take over and say Hey, little buddy I got this right, and then do it anyways, right move walk through it, you know in in almost invade, you just sit over there, you just sit over there in that chair you sit over in that couch, you're good, you're safe. I got this, the adult version of Dave has this, and, and then walks through whatever the situation is and does it anyways. With the feelings, and then eventually, because I can't think myself into a new way of acting, but I can act myself into a new way of thinking and feeling eventually if I repeat that corrective behavior and experience again and again and again. Eventually, the person who shows up first is not the 14 year old Dave anymore. It's the 37 year old Dave. It's the adult version, and that happens almost magically, you know, it's my brain rewiring itself, it's my, it's, it's me, healing, old trauma scars and I think that for many of us, we think that we are incapable, and we think that we are a failure, but very simply, it is old survival mechanisms that are no longer productive for this situation and likely it's the child version of ourselves, who's running the show. And we need to step in and take over the adult version of ourselves even if we are inexperienced and have never done it. We need to say, I'm gonna walk through this with you. And it's a conscious in as you said, an on purpose behavior, you said you were very precise and on purpose with your business. And I imagine this is an example of what that is and I like to add context, Because a lot of people try to be on purpose. They try to be precise, but it's old, skeletons, it's old trauma, it's old habits and behaviors that have now become the software, aka the unconscious programming of the software that's running the show. And we try, we do, I imagine that so many of you have tried so hard. You have tried business after business, you have tried thing after thing. It just always seems to result in the same result, which is some sort of a pattern, and I don't know what it looks like for you, but it's some sort of a pattern, Kelly could have easily been that you just said, You know what, I'm not an extrovert or whatever story you may have told yourself, but really that wasn't it at all. It was simply childhood trauma, showing up flying under the radar in your adult self needed to walk. Little six or seven or eight or however you old you were five year old Kelly through the situation. And now I would imagine, the adult version of Kelly shows up. Most days first. Is that right?
Kelly: 100% It's, it's, I mean like I said, it's just, it's life changing. It just really is. It's taking responsibility for behaviors that you have that, even if you don't even if you don't understand how they recreate how they were created, or why taking responsibility for those behaviors and how you're going to now address them, or work with them and make like there's certainly plenty of things from my childhood that I like. And, you know, left those perfectly intact because they work for me. But taking the responsibility to change the parts that don't work. That's, that's difficult, it's a really difficult and challenging thing, but, you know, if you want something that you've never had, you've got to do things that you've never done.
Dave: When I was getting clean, that I was 24 years old I had just gone in, dove into an addiction to places that I never would have imagined that I was gone I was coming out of the fog in February of 2008 going How did I get here, and I just couldn't make sense of it, you know, I came from a mostly good family, they had good values good parents, you know and I just couldn't make sense of it. And there were some specific trauma points that happened in my life. And, and I didn't learn about these till later. But somebody came up to me and said one of the most powerful things I've ever been told, which is of course me trying to get clean. It was my recovery, right. And they said, Dave, you're not responsible for what happened in the past, you're simply responsible for your healing in your future. And for me, that made a lot of sense because I didn't need to I need, I can put the hammer I could put the punching gloves down and stop beating myself up for the past, but I couldn't become curious and I can become diligent about figuring some things out and learning about myself, why are these patterns in my life, why does this keep happening over and over again and for many of you, it shows up in relationships, it's like why are relationships failing over and over again when I'm giving everything that I have. Right. Why do I continue to attract people who are abusive? Why do I continue to attract narcissists, why, or whatever, why do I show up and have certain behaviors we have to look at our side of the street to. But I think for me, in business, it shows up because I get to see people. I get to see patterns showing up in people. And, and, again, that for me is similar to you is the most powerful part of this process, because I don't get the money and then become the person I become the person and then I attract the money. And that's why so many folks who win the lotto are coming to a lot of money or broke some years later, quickly is because they didn't have the, they had all of their old habits that they, that made them broke right and that made them have a dysfunctional lifestyle and then they came in all this mean you think that money is gonna solve your problems. Right, I mean, I was listening to an interview with Mike Tyson and he said, Look, I made $400 million. And I even knew that many of the boxers that came before me, ended up broke as well, because there were many generations of boxers before Tyson. Tyson was hot in the 90s. And he said, but because of my upbringing, my financial literacy, because of my trauma in my habits and patterns, I could not stop myself. I could not help it. And now that I'm broke and I have a lot less money to manage. I'm going to therapy. I'm healing a lot of these parts and I'm a lot happier, and maybe I'll build it back, maybe I won't. But there's a big clue to success in those words, somebody who made $400 million, not generated in September but somebody who made $400 million in his broke now. This can be the most powerful process, and you can combine the success of your business, and the healing of trauma and old scars in development of the best version of yourself you can combine all of that together into this process and I think that's what keeps me passionate is not because one can make a million dollars because I honestly know that if you made a million dollars and you had shitty habits in old software that you're just going to lose it anyways and it's going to result in a lot of pain, but because here we talk about the shift that we're talking about right now, which may be encourages somebody to also look at this mental and emotional dynamic side versus just mechanics. I think that's for me what Legendary Marketer what this community is, what these conversations are, why they're so powerful. And I think what makes I think our success rates are higher than the average course or whatever company is because we're not just talking about, sell, sell, sell, you know, add, add, add skills skills skill, talk to more people were saying, what is inside of you, that is keeping you in a loop of self destruction. Why are you self sabotaging because the common denominator and all the businesses that you've done in the courses that you've done and relationships that you've been in is good old you incorporate it. And that's a tough pill to swallow, I think for a lot of people, but when you do, you take total and full responsibility. It's the most liberating experience, would you agree with that?
Kelly: 100% It's, it's almost like this sense of freedom, because you've just decided to like, you know, cut the cords with it, like, you know that that was tying me down and I'm gonna cut the cords and then you kind of are floating around like, well now I get to do anything. Like, I don't have that anger anymore so I mean, really, you just get to create what it is you do want. And that's empowering.
Dave: It is. So, let's touch on your marketing here for a second. Since we've covered the dynamics, let's talk about some mechanics for a second. So you kind of dove right into tic tock marketing. And if I remember correctly, that's what you were doing initially. You've stayed pretty consistent with that. What would you say are a couple of big things that you learned that were the sort of things that you would recommend others avoid, and then we'll talk about a couple of things that you, that have worked the best for you, like if you had, if your kids were sitting here and they wanted to do the same business that you're doing, what would you what would be the couple of things that you would tell them to avoid say the two things so you could only give them two into two things to avoid, and two things that have worked really really well for you. And they're, they're sort of secrets to your success.
Kelly: One of the things to avoid, is trying to talk to everybody on tick tock, because if you try to talk to everybody you're talking to nobody. So, one of the things that has helped is to counter that is to sort of focus on who's sort of my target audience who, Who's is resonating with me. Who'd want to help, because that will target your message down and you'll attract those people that you want to work with. It's very easy to get caught up in the numbers game on TikTok like my video going viral is going but you know, very easy to get caught up in that. So, like the numbers don't really matter, like the leaderboards don't really matter they're not, they're not an accurate picture of how successful somebody is doing so focus in on, you know, not income claims not following numbers not virality but focusing on, who can I help and who resonates with me, and like really fine tune your messaging. And then the other thing that I think has helped a lot. And this I think this is a shift in how, at least for me, how TikTok seems to be headed is and. And right now I do still have the Legendary link in my bio, but directing people in my Facebook group where I can talk to people in DMS, and more directly and do live training, has been a, like that's been a game changer. So directing people sort of off of the viral platform into something that's a little more stable, like even Instagram is better in my opinion, being keeping people just on tick tock because you get reported. Many people have had accounts taken down lives get reported. It's much easier to live on Facebook and Instagram, and really connect with people in the DMS on Facebook and Instagram but it's much more user friendly and easier to talk to people.
Dave: Yeah, I can see that it's interesting because I would have never guessed that as quick, you know, you call it as viral. I think it's the same thing viral fast quick like videos can take off people use the app super fast, right, like they're there, they're there, they're scrolling fast, you know what I mean quick thumb movement up boom boom boom boom boom boom, where you might, you might, you might scroll or or your blood pressure might be lower on like Facebook or Instagram and I'm not saying it's, it's super low because we all know, you know, you get it, you got to slosh through this is the one of the best things that I heard about social media, and particularly Facebook the other day was you got to slosh through everybody's propaganda and political bullshit to see pictures of your grandkids, you know, and eventually that's, you know, I think people are kind of tired of that, in a sense, but anyways, the point is, is it tick tock fast app, I would have never imagined that it drives the amount of sales that it does but it really does. Like, it's just so fascinating how people will buy off of TikTok. In my experience as much or more than any other app, but I want there's a reason why we do lives on Facebook, you know what I mean is because, you know, people tend to always be at least checking Facebook, it's still a pretty, you know people are gonna go on there and scroll through and check, but we also get people to subscribe to our text list as well so we can we can send a text notification. We've got 1000s and 1000s and 1000s of people on various different lists that we can reach out to them on, no regard, you know, based on what we're doing. And so, so yeah, I mean I can I can I can see the Facebook group thing I think. The downside of Facebook is that it's easy to get lost on the platform, in, in, in crap. But the truth is if you can get people interacting with your post, then your post will show up high on the newsfeed and your group posts will show up high on the newsfeed, if people are interacting with your group. And so my additional tips would be, and I know a few other people who are doing that by sending people to Facebook groups and beginning to build a community, maybe a mini or micro community within Facebook. In addition to collecting emails, in addition to collecting text if you're building a text list which I think is smart in community is, is the text platform we use, and it's fairly inexpensive to use, and it has super high open rates. But, but is to is to. My recommendation for the Facebook groups is to do things that are, it's the same as all platforms do something to get people to engage with your post it run, you know, ask questions to ask, you know, offer to do a free training on something specific that is super appealing to your target market. And then, to tell them to comment if you know yes and below what if I get 100 comments, I'll do it, you know, just to get people engaging with your posts so when you do go live or you post something in your Facebook group, you know people are seeing the post. Okay so you gave us kind of one on one, anything else that you would avoid doing. Now that you know one year later?
Kelly: I think one of the things is sort of shiny object syndrome. I think one thing to also be very careful of is how, how quickly you jump from program to program or try to add new affiliate offers in, like, don't add those in on the front end, like, you know, make sure that you're collecting emails and add, add your additional offers on the back end in emails because, I mean, I think we go over this and even in the training. If there's a lot of links in your profile, like in your bio, people don't know what to do, they don't know what to click First they don't know what it is or actually recommending, so keep it to one program that is your like upfront offer, and everything else in the email list.
Dave: Yeah, and I would even add to that, I've seen people's profiles get harmed when they're pitching a product or program right from their profile. Right. Instead, offer a free training, offer a free download, offer something free for them to opt in. And then once you have their email address. Give them a call to action in your bridge page to click the link below, and even add curiosity to that don't go over selling on your bridge page video, because if you're doing affiliate marketing your number one goal is to get them to click your link. So they get tagged and cookie to your affiliate link so if they buy, You get credit, and I see so many people selling from their TikTok profile or their Instagram profile, selling the product or program. And it's like, is all people do there is they say, Well, what was it, let me watch it again, and then I'll go Google it or I'll keep it in the back of my mind and then if I hear other people talking about maybe eventually I'll go and buy it or click on it, but even if you're selling your own product, free, free, free, free, click the even make whatever the product is a free video. Like if you're sending somebody to a sales page, go watch this free video that will reveal the XYZ, the business model that I've used that will break down the number one income engine that I recommend that will that will show you exactly how the strategy that I use that I recommend to train my dog, the strategy that I use to get more sleep right, not go over and check out, you know, Dave's, you know, Money program or Jim's dog training because curiosity, there's two things that will get somebody to opt in or click More than anything, something free something valuable. And something that gets their curiosity. And what most people do is they, they just punch. All three of those right in the eye, right in like a tick tock video, I'm gonna tell you that it's a paid program, I'm going to tell you what it is, and I'm going to tell you the name of it right here. So why would they go opt in. Why would they watch your bridge page video? Why would they sit through the sales video, when you need them to sit through the sales video to get sold. So just something to piggyback on that, you know that recommendation that you just gave to avoid what you said. Don't leave too many, you know, offers on your link. Yeah, these, these damn link tree things are like, they're like a marketer's worst nightmare, because think about this logically. A person doesn't know who you are, what the hell you're talking about, doesn't know how to make money online, doesn't know how to get their child to sleep better at night, doesn't know how to get their dog trained, doesn't know how to read faster. And then you're going to bring them to a page that has five different options and say, well choose one, they're going to go, I have no idea I'm not doing that work back to scrolling
Kelly: 100% I did that, I buy 100% Did that if, like there's somebody whose video catches my attention and I click on their bio, and there's a whole bunch of things listed about
Dave: It's too, it's too overwhelming.
Kelly: Yeah. And it's not even clear what any of these things are like. None of the buttons actually are descriptive enough for me to know what. So yeah, that's definitely, like, limit the amount of upfront offers, and also like provide value, like, you know, DM people but don't be spammy about it, like this DM people and ask if they need any help with anything and then help them. Don't try to, don't try to constantly be selling people and throwing your links at them. Like if you just help people. You, you will be making money eventually
Dave: Prove that you can help them by actually helping them, a novel concept I know, right, but it's like proving that you can help them by actually helping them. The only thing that your perfect customer wants, and they will buy from you in the hundreds and the 1000’s of people will buy from you 1000’s of people, because they want to be helped. And if you can prove to them that you can help them by actually helping them, you will never work for money again. Yeah, you can prove to them that you can help them, not by convincing them, not by overselling them, not by some magical secret that you're going to learn. If you just find the right guru. But, by actually helping them. Right, by making videos that are helpful invaluable that show people things that explain complicated ideas simply so many of you are overlooking so many ideas that are so simple that you could explain that you learn right here from the show, then you could just, I mean there are literally 20 TikToks from this interview or more that you could go through rewatch, listen to the concept, pause, write it down, that's a video listen to the end, those are all would be valuable so many of you are like oh this is valuable. You know, I'm going to catch the replay you guys are. But listen, learn, do teach, right, this is all a, you know we do these shows because we want you to get value, but we also want to teach you things, each one, teach one so you can use this content these concepts to go and be more valuable in the marketplace, to be more valuable. So, any final words that you would leave you know our listeners our audience your, your friends, your community members here with for them to maybe somebody who's on the fence somebody who's just starting their journey, or you know somebody who's listening who's kind of at that, that, you know, break down or break through crossroads?
Kelly: Yeah, um, I mean the biggest thing is, like with this. There's so little risk to just trying it, like, just, just, just go to the training, try it, See if it resonates because if it does, it could be life changing. And if you see something you're like I am, I don't know, you really, you're not really out anything. It's, it's a whole community of people that are willing to help all the time, it's, it's fascinating to me to watch the community and how everybody rallies around people like you that is huge, and that will help carry you, when you're in the valley of despair and you're doubting yourself and you're not sure if it's gonna work. I've seen so many people reach out in that and there's literally like 10s or hundreds of comments under these posts of people supporting. So that is really, really huge, and, like, just what I said a few minutes ago, like for everybody else who's already doing it, just help people, like, just focus on helping people and providing value, and if you can help one other person believe in themselves, or earn a $2.80 cent commission. Like, that's the best commission of their life, like everybody, everybody remembers their first commission because it proves it solidifies that this actually works. And so you can help people get to that point, like, I mean now, that makes me so happy. I am so happy when somebody tells me that they've got a $2.90 cent commission, it's, it's, it's like brightens my whole day it's, it's, it's just so amazing because they did it. So just help people help people succeed and help people get there. So that's, that's really what I think, I mean that's really what this is all about. Yeah, and the rest takes care of itself.
Dave: Well congrats to you again on your two week notice, it's your job and you know I'm excited to see what happens. Yeah, you know you'll get a large part 40 hours or so of your life back, you know, which, gosh, big deal, you know it's a big deal if we think about it. Yeah, there's, there's, there's 120 hours in a week, right 40 hours a week, if we're working eight hours a day, I think my math right there 120 hours a week back, Or excuse me 40 hours out of 120 hours a week back that's 1/3 of your life, you know, and then if you if you put into, you know, travel times. Yeah you're over 1/3 of your, of your, of your life, you know, back and some of you are working, You know, 50, 60, 70 hours. But just imagine that, you know, just imagine getting all that time back in, being able to work from home or being able to work from your cell phone. And in travel around or, you know, respond to messages and make videos sitting at your local coffee shop or right before you get ready to walk into the grocery store, I know a lot of people who create in their car, like, and they just go to the store the grocery store then they make videos either going in or coming out. And just to integrate your business into your life. Not so they have to be separate right where you have to leave kids leave house, leave, where you're comfortable and safe at, but instead, stay in integrate and in build in design, your lifestyle, you know, even work while you travel, there's so much you can do with that level of flexibility so I'm excited to see where you go, what you do over the next 12 months come back again, you know, in the next, you know, four to six months if you will at least keep us posted and updated, I know you've been so valuable to so many people because I hear about it. I hear people saying oh Kelly Kelly helped me Kelly Olson this Kelly Olson that, so it's just amazing to see somebody go from, you know, no one knowing you, you know, being, you know, afraid to reach out to somebody to be somebody who people are looking up to and following and leading and and being a great example for your children. And, you know, really kicking off this next chapter of your life in an amazing way so keep up the great work. Thanks for coming on and delivering so much value and being a part of our community.
Kelly: Thank you very much. Thank you for having me. I'm like, really grateful for the whole opportunity, the whole, the whole, the whole thing that'd be a thing like it just really shifted my whole life so I'm very grateful every day.
Dave: Nice. All right Kelly will talk to you later. Okay, so yeah. Alright my friends, my friends, my friends, you can follow Kelly at Kelly_Olson on TikTok, if you haven't connected with her then do so she's 1,000% Amazing. Awesome, has always been and still is and I can imagine will just keep getting better and better as time goes on. So my friends, we will see you back here tomorrow for another episode. As always, right, five days a week, rain, snow, hail, allergies, COVID. I shouldn’t say that I might get flagged. It doesn't matter what's going on, man, we're here each and every day, showing you what's possible, reminding you, what's possible within you, and encouraging you to step into the best version of yourself, which by the way, is already there. I don't give you that I'm not, you know you're not your savior, I'm not your guru, we just have the tools the picks the shovels to go into the trenches of the belly of, you know, the core of your onion and help you to peel back some of the layers, so you can discover who you truly are and who you truly can be with some good support some good information in the right environment so you know how to Be Legendary. Have a fantastic day. We'll see you back here again tomorrow.