Below is the transcription of this episode:
Dave: What's going on, my friends, this is Dave Sharpe, we are going to talk today about a total newcomer who has generated over 900 leads in four weeks, with a really cool and unique strategy, he's gotten viral with it, it's playful, it's fun. He seems like a fantastic guy but to get to know him right along with you. So with that being said, my friends, legendary family helped me welcome into the show what's up brother?
Ian: Hey Dave, nice to see the morning and everything to the legendary team. Hey man, great morning to you. Where are you calling in from. So I live in a place called Beaconsfield Buckinghamshire, and it's just about an hour's drive to London city centre. Half an hour from Oxford.
Dave: Okay, great. So, you are brand new to online marketing or if this is this, are you a serial entrepreneur.
Ian: I'm brand new. I've been a bodyguard for 20 years. So when I was waiting backstage to come on here backstage for 20 years behind you and you know it's completely new to me, completely new mindset. And, you know, new vision, you know, I'm 50 now and I'm a granddad, obviously, ways that I could actually earn another income to come in and as my buddy got in life slows down, so you know we can't be doing that forever.
Dave: Well, two thoughts come to mind. First of all, you're probably gonna be one of the coolest grandpa's things. What do you mean, man, you can't, you can't be tackling guys and doing, you know, Kung Fu and jiu jitsu and taking it down people until you're 70 or 80?
Ian: The problem is you see with clients nowadays they like the young, you know the slim guys and vibrant, you know, you got a bit of gray hair experience but now it's not so in your face. But you know, if there's any trouble then I'm here, you know.
I got the dad bought you got the granddad bod.
That’s it, what can you do?
Dave: Oh man, well yeah I mean, okay I get it I get it you're looking for that, you know that that you know that that second chapter to your career and you'd prefer to do it from home, in the comfort of your own home, in the comfort of your own, even if you just want to wear your underwear is that you guys call underwear underwear over in, in the UK or do you call his trousers or what?
Ian: So you call pants, what we call underwear.
Dave: We call underwear underwear right but you call your underwear pants?
Ian: Pants, underpants. Right. Whitie tighties.
Dave: Whitie tighties! Hey there! The Australian accent is mixed up with my, my, my UK. I always like, put another shrimp on the barbie and my wife's like, that's Australian.
Not a lot of people know how to do the English accent. People can't work out my accent in America for 13 years of my life so you know how it rolls there.
Ian: It’s subtle, it's subtle.
Dave: So you've, how did you find us, how did you, were you another pick talker or are you on YouTube, I mean, do you remember when you saw the video or began to see the messages or videos or posts that they began to get you attracted and sort of, were you skeptical at first tell us a little bit about that very beginning journey?
Ian: Well you know I'll be honest with you. It was in quite a low place not too long ago, three months ago. And, you know, my body got rare and I clients were very difficult, and, you know, I thought they were living a fantastic lifestyle so I was living the lifestyle with them as a bodyguard and doing all the mess things caught on jets and helicopters and all that learning I turned up one day and went to the went to the apartment where they lived in London in Kensington, and they moved out in the night, got rid of all their furniture or their artwork, or their cars and they just shipped out to Monaco in the middle of the night they didn't tell me. And they left me high and dry. In two months salary as a bodyguard, you know, five, six figures a month, you know, it's such a big hit to take. And I kind of went downhill. And it wasn't so much that I was losing my money, it was because I had a good relationship with these people. And you know when you're a bodyguard for someone you become quite close, you know, as you respect what industry you look after people. So I went downhill. I was really low, and I was in my tether. I think I've got my Facebook group in your group, you know thanks to legendary kind of snapped me out of it a little bit. So I was laying in bed really depressed and sad for myself and you know I wrote letters to my family, because I thought I'd let them all down and I wasn't sure where it's gonna be, you know I wasn't the dad I wanted to be anymore and they looked at me like, Oh, we're looking at your dad to support us, but I wasn't alone. And then, while I was laying in bed, one day my son sent me a TikTok video. It was pretty funny. So I clicked on TikTok, and I was scrolling like everyone else. And I came past this guy, and he was saying, Look, I've lost everything in my life. You know I had a lot of gyms, the gyms closed down because of COVID. But if I was gonna do with my life so I started this 15 Day Challenge already. Good luck with that, I kept scrolling, I thought right I'll go back to the days later I went back and clicked on the challenge for 60 days. You know I was a bit skeptical at the start, but then I started on day five or day four speaking to my manager at legendary which is Patrick Jones, you know, life changing chap, you know he was talking to me about it real down to earth chap, legend from Switzerland. We've got on quite well. And you know I've got quite a good rapport with them now. Then from there I did my challenge, then all of a sudden, other people kept clicking on to say hello and how are you, nice to meet you and all that sort of thing and some people really took me under their wing to give me some advice. You know, I mean this chap, you know, Captain camogie now he works for Legendary, Josh Smith, you know, the gentleman here, the winning edge formula, you know, life changing talk we had for these people that helped me all the way through and these people, you know, a part of the community Legendary and when you, when you want to be a part of that community they're all you know in your community and they want to help you and want you to grow and they want you to be, you know, spectacular, you know, not just for them but for everyone because we all want to make it. You know, I mean people like Dan. Dan Davis he's in France at the moment using legendary and more familiar. Familiar with Mark Scott. Find Your Way number one. These are all top sellers and people that are a part of a good community, it kind of changed me some of the words they were saying, and I was like, You know what, you're right, you know, I don't need to be down there is more out there for me at 50 Am I still got things to be doing so here we are absolutely life changing.
Dave: Well, well, what a testimony, what, what a story. It’s powerful man. I mean, it's, I think sometimes we just look at things like there's just financial transactions but it's really life transformations that happen because the humanity of this all, you know, and it's it's so not transactional it's so important, because each individual person has their own, you know, that has their own life, that they're living in. In, when we do something we put, you know, it's, it's sometimes it can be, you know, not life or death but it can feel like that, you know, and especially if you're down, are you going through a bit of depression like I think so many people have over the last year and a half, especially with everything that's been going on. It can feel even more heavy, and more important, and, and then on the opposite side, those highs of being lifted up like you describe can feel so invigorating, so thrilled that you've connected through our community and just through this, this, you know, the action that you've taken the with the people that have just given you those little, you know, inspiration, little bits of motivation along the way I kind of felt myself like a bowling ball, oftentimes throughout my career, as, as, kind of going down the lane. You know the pins are off in the distance but I almost fall into the gutter until I realized they put those gutter bumpers in and I just, you know, I kind of bounce off of somebody and I kind of then go to the other side and bounce off to somebody else, and they don't let me fall into the gutter, you know, which, which is where I've been and where I've taken my own self. A lot of times like without support. And so I can very much relate to that and it's interesting. I also think in that we go through that in different stages of our lives so you're 50, you know, I've gone through that at, in my early 20’s I've gone through that in my early to mid 30s You're talking about going through a low or some would call it a midlife crisis or some would call it a bit of a bout of depression. And I think, I think, you know, it's just a testament to the power of community and support that, you know, oftentimes when I try to do life or business alone. Right. And, and because sometimes when things are going good, I begin to cut those strings of support right when I got the job or whatever I kind of am like hey I'm good and then when that rug gets pulled out from under me it's kind of like most shit, you know, I kind of feel like I'm out in the ocean. And I don't really have any, I'm not in the middle of a boat, I'm on a raft, that's running out of air. And so, you know, I really can identify with that and I'm just thrilled that you have connected with people that you have,
Ian: I think, I think the biggest thing here Dave is the fact that, you know, going through maybe the years of my life, you know, I got married very quick, I got married when I was 24, and I've been married 26 years I've got four children phenomenal granddad, so I'm in that phase of my life now where the children are actually, you know, or driving or got their own jobs or moving out to their own homes, you know, so, my house is a bit more empty. And it's, you know, working as a full time bodyguard away for 20 years, you know, in 20 years I've been home maybe three Christmases, you know, in 20 years, because a lot of clients who want to go skiing at Christmas, want to want to want to go places in Europe to to ski or to Colorado. And then, and then you come back from skiing over Christmas period, and then it's Easter and they want to go race to the resources or to their homes, second homes somewhere in the Caribbean and then in the summertime and then you're away for six months in the summer. So, you know, time will come for your family. And so now I've been able to have a bit of time with my family. It's been life changing, I'll tell you the scenario that happened to me yesterday. Dave my daughter, found me, she lives in Devon right in Cornwall. She found me and she said Darla, I don't feel very well and I've moved to Devon, which is quite a new place. She's got friends there, yet she wants to meet someone new, a fantastic guy. And then she phoned me and said, Look, we're not Well, I said. She said I've got headaches, I can't taste anything, sore throat, and breathing problems. So I said to her I said look, what do you think she did a test and it came back positive for COVID Yeah. And then I should know I want to jump out so with Legendary working with Legendary now I'm free. I jumped on the train yesterday, four hours on the train. When shopping at the supermarket or loads of foods and meals and everything like that, dropped at the doorstep. I wanted to give her a big hug but I saw her through the window. I shared some food, then four hours on the train. Now, if I was doing my career, I would probably be somewhere else, it could be Hong Kong or Singapore or LA or wherever I would be, and I would have just been a quick zoom call to say, look, sorry, daughter, you know, but that was priceless. I mean, life changing stuff to be just pop on the train, and zero would never have had the opportunity to thank the Legendary for that.
Dave: I mean, you know, mention of even, I mean just the freedom I think that's what we're all after, you know, it's, it's, if I could earn $1 a day and have the freedom that I want , the amount is not important. It's freedom. And I think that's why it's really important from an entrepreneur standpoint, at the beginning to really, really learn money, really relearned money so I can eliminate bills that I don't need so I can live below my means. And so I can really begin to get a taste of freedom, you don't have to make a million dollars a year to to experience freedom, you just have to, to have enough to be able to pay bills and to be able to do it have a little bit of fun, but these moments that you're talking about being able to go and be there for your daughter. I mean, I know there's a lot of talk about mansions Lamborghinis, but that, what you just said was so powerful that that the hair on the back of my neck stood up because I as I as I get older, I realized I get to be there around my wife every day I get to be there and put my bed every night. You get to take the train for hours, God, I don't know about you, but when I was in my 20s for example, like, four hours, hell no. Right, you get older and you're like man I'll travel, eight hours to go and just drop some food off.
Ian: It’s just your daughter. Your daughter, you know, I've got three boys and one daughter and my daughter is 23 and she's got friends you know and and I've turned the saddest part of Crohn's is that it was my fault she got crohns, you know, the doctor said it was because of stress, you know, I was never at home and I didn't realize that she needed her dad to be at home, and she was dealing with their own stresses. So, when I was stressed with a client in a way and skiing or whatever when there was a civil war going on the clients would be under certain pressure, and then they put their pressures on me as a bodyguard service outsourcing and trying to smooth it out a little bit. But then my pressures came. So I talked to my family and they got some stress and worry and with this responsibility.
Dave: Well, that's a story that you tell yourself, but that puts a lot of pressure on. I can tell and you probably have a lot of guilt about that but you know I have a stepbrother who has a son so He's my nephew, and he has crohns, and he grew up in a very stress free environment and he still has grown, so, so, and I just, I challenge you to potentially re, you know, reach retell that story, because you may not be, you know, the absolute, you know, bear person of responsibility for your daughter's pro se and I just I said I offer that to you as it is just a gift, hopefully, because I can tell that you're such an empath, you're, you're somebody who really carries the weight of the world on your shoulders. And you're really willing to do anything. I respect that. But brother, you know, there's a certain point and I think as an entrepreneur now figuring out ways to relieve ourselves from the depression and the guilt of the past, as well as the anxiety of the future. Those are the real key. Those are real key moves that are important for us as entrepreneurs because otherwise what happens as we begin to second guess everything that we do, and then we begin to maybe get depressed about it. And then of course we have anxiety and fear about the future so we become paralyzed and don't take action. And so, you know, this part of the mindset and I think you'll be, you know, so excited about the personal growth and you probably already are that happens during this process, it's not just to make money, it's about getting freedom we talked about that it's also about growing as a human being, right, this is something that I would just offer to you to think about is what are ways in which I can I can let go of shame, guilt, in things that make me depressed about the past, as well as be aware of anxiety that I have about the future which may keep me from taking action because I I'm afraid it won't be perfect or I'm afraid it won't be good enough for whatever Does that make sense to you?
Ian: Yeah so clear, crystal clear, and you know, even like people like you know Mark Campbell, he works for Legendary. You know I speak to him on a daily basis on WhatsApp, you know, we talk to each other at night tower zoom, and he's got some difficult times, and kind of bounce ideas off each other and we pick each other up. Now he picked me up. Now it's my turn to help him, you know, because I want us all to make it you know something. Now I've been able to make a decision where I can actually see a future and a purpose will be before maybe my personal purpose was, you know, slightly dimensioning sure because, you know, life changes and people responsibilities change you know when your granddad is much different than when you have your own little people.
Dave: Yeah, well I think also one of the things that I realized when I got clean. I went from this absolute hopeless state to where I can remember when I was 18 thinking, My life is over, I'm going to be doing what I'm doing, using drugs like I like substances for the rest of my life. I thought I was hooked, addicted, and I had no future. So imagine I was 18 with that level of hopelessness and depression. What happened was at 24 I got clean, and I began to be introduced to some of the concepts of recovery, and one of the concepts was to help others. Right. And so what happened was I, I, you know I got introduced to this concept of you can't keep what you have unless you give it away. And in the spirit of service, and what happened was, it wasn't just about me anymore, I realized, you know, when I was in my depression and hopelessness. I was the center of my universe, it wasn't. That's why I was so into such self pity and depression because the world was on top of me, I felt like, and when I realized when I got cleaning up my head cleared enough that I could begin to help others. I can be there for others, it gives me a sense of purpose. And so I've carried that and built on that, over the years, of course, to be there for people I don't know. You know in various forms of service, be there for people I do know other people struggling with the same things that I went through which is what you just mentioned also be there more from my family, which is something in this season of my life, I've made a more dedicated effort because I wasn't the best dad and husband for many years right I was not present and I was traveling and it was a workaholic and all this shit. So, it's, it's, I think the beautiful thing that's on the, on the precipice for you it's you're coming up on it you're realizing this is that is that is that, you know, the power of being of service to other people, is actually the most profound way to bring yourself joy, and pull yourself up out of deep low, depression, are you do you sound seems like that makes total sense to you right now.
Ian: It does. When we talk about, you know, your recovery and things that you've gone through. And you know, kudos to you for all those things that you've done and it's been fantastic that you've made that change and transformation. You know, when, when you're in an industry like I've been in nearly everyone that I've been looking after probably 90% Hasn't abusing substance, you know, because they have wealth, and they've got power and money, and they always seem to have this recreational way of life that's totally disrupted, you know, and you can see their lives going down the pan, you know, and they've got everything in their lives, but they're still not happy. So, when you, when you actually go right back down to the bare bones but if people aren't gonna be happy until a reality check. And I'll be honest, a lot of the people that I've been with it's been, it's been quite traumatizing, you know a lot of people have been in some very bad situations you know and I want to help them. But the biggest thing is, you know, when I'm out in the industry anymore. And now I go live on TikTok, and you saw my lives are quite a marathon 2, 3, 4 hours long, my marathon, and I, people actually messaged me now and they said hey are you going to go live tomorrow. Yeah, I mean he's been a lone wolf bodyguard. You know you're looking after the client, pushing forward to make a fantastic and great upbringing in their large and enhancing them, their personal brands. And then, and then we'll see what people texting you to say we're going to go live, and I go live at one o'clock because it helps them because they're in, you know, Lancaster, Pennsylvania, they're going to sit down and have their dinner at seven, eight o'clock so let's go live. Okay, let's go. Now it's all about helping people, I tell you what the accomplishments and feelings you get from people ringing you to say things.
Dave: Exactly, and I think that's one of the biggest things that we miss also as as marketers who deliver value, education, and hope to people is that, because that's what really marketing is all about you're giving somebody hope they can solve a problem, I can solve the problem that my child won't sleep, if that's your niche I can solve the problem that you can save your marriage, that's your niche I can solve the problem that you can, you can actually make money online and not have, you know, to be in a depression because you've lost your job, if that's the problem that's the niche, but the beautiful part it is also that as I'm helping others, it simultaneously I'm the one who's actually benefiting. And that's one of the ways that I think I've stayed so I've had such a long term career doing this is because, certainly. I mean there's been trolls and haters, you can imagine over the years people who have who have taken shots and this and that and they're gonna be, you know, I mean, I can't even tell you but it in of course there's people who haven't, you know who, like go through a training and then not do anything with it. But the power of me being there to help serve and give hope helps me as much as it helps the people that I'm actually serving, which is because I have that perspective. I always stay fired up, because I'm not dependent if you go and do something with what I say, but just the fact that I'm saying it that I'm delivering it with passion that I'm delivering hope and value to people, keeps me fired up, so it's, It's sort of a PR Winky dang right you kind of like hold on a second, how am I the one who is benefiting more from all of from helping others than the people that I'm supposedly helping. And it's because, well, not everybody who I'm helping actually takes the help wants to help does anything with the help. That's fine, that's their business, but the fact that I'm serving with the heart of, you know, a spirit within my heart of service, gets me out of bed excited and passionate in in in keeps me from slipping into depressions, even though that is something that runs throughout my family and I think a lot of us struggle with that I don't think that's a very, I don't think that's an uncommon thing. But does that make sense to you right that spirit of service, you being the one who is the main beneficiary, have you actually been delivering value in home.
Ian: Yeah, I mean some people have noticed, you know, people will text me and they'll comment, you know, go on TikTok in the morning or an email and they'll text me and some of my account, you know, email me, you can what's happening you can do whatever you want to remind me if you want help in middle the night just send me a message. And then people are like, oh you know I needed to talk because you know, something he put on TikTok, it made me feel really sad because it made me feel that, you know, you're in a bad place. You've come out of that bad place. This is my story. And I think, okay, these people are actually, you know, understanding where I'm coming from, and a lot of people go through it, even men because a lot of men don't mind to discuss it because men don’t came out and said you know what I feel really down and clear the guys will be like really I'll get over it, you know, it's deeper than that. Dave: Yeah, of course.
Ian: My depression, I would say, you know, I took medication for depression, you know, it didn't really work. And the only thing that would work for me was I hit hypnotherapy and hypnotherapist, you know, people think about older as well you know I said, Well, I'll try anything to get out of the Doom I was in, and my depression that goes back from when I was a little kid, you know, sure I grew up, I grew up in America as a kid, you know, my, my dad was in the oil business, you know I used to live in Canada and Edmonton, moved to Calgary, then we moved to Palm Springs, California, you know, let me move to Sarasota and Florida. And then to Daytona Beach, every weekend like you know, that was another opposite cinema's big business in the 70s and 80s. You know we, my dad was a wealthy chap with wealth comes, you know, fast liquor fast cars fast ladies. No, no, unfortunately, he got the better of him with his money. Like every weekend we you know we go from Daytona Beach in his little Cessna 172 When we go to Corpus Christi for the weekend. And that was my life as a kid.
Dave: Everything you just mentioned are our little hits of trauma, each time you move and get ripped from your route to move to a different place, or each time that you see your dad drunk or each time that you know that you know those are all those that take a toll on a small kid.
Ian: Well, You know, even worse than that my family, I would say my mum and dad before I'm really young and they had their children, you know, the oldest sister, and my dad was so wealthy, he wasn't seeing it in the right mindset, and he wanted to be free. And his idea of freedom was to be able to travel with my mom to the far east into Europe. And as children, it means we're a hindrance, you know. So, when I was five to 75 9075, very different, you know, my dad was a Cadillac, you know we were going to Denny's. We're going to NW root beers and all that sort of stuff that you did in the 70s. My dad said right, the mom got away for a while, I was like, really. So, my sister went to Bozeman, Montana, into a foster home, and I went to South Carolina to, you know, OrangeBurg with another family, and I didn't see my family for two years. They just went traveling. I mean, those little things it's not until recently I realized that when I had my hypnotherapy, that was the trauma time, because between zero and seven is the time when your brain is a child, and I thought they didn't want me. My sister was the same, but I didn't see my sister, she was in Bozeman, and we were just in different parts of America. Two years later, we met up at a Denny’s, our parents were there. It's quite traumatizing because parents really, I don't want to leave you because I live with the fire chief and his family, my sister. My sister lived in Bozeman with a woman that was just. She used my sisters to clean the house and things like that. It wasn't like a proper foster family. And then, and then all sudden meeting up in a Denny's diner on the freeway to hand us back it's quite traumatizing. Oh man. Things have never been the same. Those kind of things stick in your head.
Dave: For sure, I'm so sorry. Absolutely, I mean, one of the biggest things that has helped me is actually going to therapy. And I don't think enough. I was talking about this with my friend Mark the other day. You know he had enough guts to get up on stage at one of our events. Now this is a very successful guy. He's been a professional wrestler and he's been a serial entrepreneur. He runs a multi multi million dollar company right now and he's getting ready to sell that company for $100 billion, and he's just been a real successful guy. He said he's, he's, you know he's a, he's a man's man he's not a, you know you wouldn't look at him and say he's a beta male or anything like that I mean he's a, but he got up on the stage man and he it one of our first events he said one of the best things I've ever done for my business is go to therapy, and you know you got to, when you're talking to a roomful of entrepreneurs, you gotta make it about the business right that's what everybody's there, you know, everybody's there to build their business, and he said that, I don't know who else heard that in the room, but I did write and I was, this was our first Legendary event in St. Pete, Florida, and you had already started my journey of going to therapy, this was back almost, we're our fifth year of business, so this was back in March of 2017 and I had really started to kind of get into therapy, serious, regular ongoing therapy that, and, and I'll tell you, it's been the best thing I've ever done for my business, you know, it's been the same thing that Mark said, and I think the reason is is because, you know, these things that you mentioned just now we all have our own flavor of them. We all have our own scenarios, particularly, you know, if we were raised back in the 40’s, 50’s, 60’s, 70’s, 80’s, I'd say even into the 90s I don't think, you know, the invention of the internet really made information more available, and before that time most things that happened in the home or a secret, you didn't really talk about them. And the only thing you knew, was what you learn from local people and if you had unhealthy people that you were your parents were learning from or socializing with, then you are getting the brunt of that as a child I know my father did. My parents did. My father had some real traumatic things happen in his childhood, that trauma got in a sense passed on to me, therapy and self help and wasn't a big thing that was talked about in his growing up a generation. So, you know, I then began to duplicate that same trauma, and thankfully, you know, I just had an intervention of recovery and some help and support it just happened to be alive at the right time to wear mental health and emotional health, was something that we've just started to discuss as a society. And my point is that it's such a, you know, you talk about hypnotherapy, I have done some light, but I've done EMDR I've done therapy. It's not sometimes as entrepreneurs we just look at going to a Tony Robbins seminar and think that self help or scrolling Facebook for for memes and reposting them or reading the occasional business book we think that's we're listening to the occasional audio but we think that self help, there's levels, that is an introduction to it that does whet your whistle, it's like an appetizer. But there's levels, in which you can delve into the deeper that you guys. That one goes, the more potential unlocks because we clear away it's like our cup is full of bullshit trauma and drama, you, you know you live 30 years your assets full of some shit, right, you got to take a shit, essentially, you got to take an emotional shit and let some of this stuff out clear out some of that garbage in your emotional colon. And, and so I've been doing that for a while, you know, I've been I've been doing it for a while and it's a, it helps man because I feel a lot lighter now, I have a lot less shame and guilt about the past and a lot less effects from trauma and drama, to have a lot less anxiety about the future and I can see that some of that weight is beginning to lift off often goes with it.
Ian: With the hypnotherapy, you know, it's all about the plasticity in the brain you know re channeling the bad things. Sure, you're telling yourself that you're a bad person, you're a loser. And, you know your parents didn't want you or your jobs, rubbish or your boss's crap, you know, and you start thinking your boss says oh, you know, I needed to do this you don't do it quick enough so we slept a little bit like that all chips in your brain. So we're here for therapy, you know, I'm a good guy. You're a good guy. I want to help you. I want to speak positive stuff, you know, people like Josh Smith, you know, The Winning Edge formula article. Now, he is coining a coin . He says you're a great guy, you come across well, you know you're seeing these nice things come in, and it overlays all the bad stuff that you've had that shipped with your brain. Sure, all the sudden you know where I am. Three months ago. But three months ago maybe, you know, it was a difficult situation but I'm quite new to tic toc you know two months, two months in, and having a great time as big transformation.
Dave: Well let's talk about that for a little bit. And Mark Scott says you're a good dude and I want to say also absolutely you're good man and pleasure to have you on and speak to you and that's one of the, I think the cool things of connecting with people, not just locally or in our little area or at our pub or in our town but to be able to connect with people in a community that's connected all over the world because we get this speaking, these affirmations and speaking positively to people and speaking things into existence.
Ian: And so, so, you know, yes, exactly what Mark Miramichi, you know, he said to me, you know, he's into affirmations, he said, tell him that you're gonna have it, and it's coming. Polaris mark right there. Yeah. He's a good man. He's put me straight, a couple of a couple of, I'll be honest with you, Dave, you know, I've had a couple of difficult nights probably nights. I thought you know this is hard work, because when you're 20 years in an industry where you're the gray man, and the lone wolf, people never see you, people don't see you, you know, and then all of a sudden you. Okay, well, now I'm enjoying new people. I'm meeting all these fantastic new people and I've done the course. And the cool thing is quite life changing. I mean if anyone does the course and sees all the things that come with it, what you're learning, I mean you're learning such great things that you know lead the generation sales and presented nothing I've ever done before. You know, it's such a big impact, you know, and it's just been, it's been a fantastic transformation for everyone and me and my family, you know, they're like, Oh, you're such a different child. Thanks, appreciate it because you've been suppressed for a long time.
Dave: Yeah, yeah. No, well that's great, man. Let's talk briefly about your TikTok kind of strategy. Like what you've been doing you've gone viral quite a few times. You've got this life of a, of a bodyguard, I think, is the series or something that you've been doing, tell us a little bit about what you've been doing that's been working.
Ian: Well, you know, pretty dedicated legendary you know brand and the, you know, enhancing the brand. Something I resonated with quite well is the Legendary life, you know, the Legendary ethos, you know about life. And then I thought, Okay, I'll do five videos a day because I want my TikTok to grow. And if you want you to TikTok to grow your business to grow you have this Mefferd five videos just very difficult. Every day, new content, you know, they try to, I'm still learning. Some are working, some are not. Some are happy, some are not, you know, but the biggest thing that I had a bit of hate coming in in the first couple of weeks, you know, of what TikTok, because I'm an old man they said oh, Kenny Rogers or the guy from KFC after okay whatever throw you got. And then I did my body guarding 31 body guarding video just to give some insight into what it's like. Yeah, and I'm on a plane or, you know, quite intense some of the clients you know they want. I don't like my cars. Walker wakes up in the morning and walks into the garage. I don't like any of my cars, he's got 10, so I need new cars by next week, you know, just because he woke up because that's the sort of life I have to deal with, And people like it. So if I do five videos of Legendary and how it's changed my life and then one video of my body guarding it seems to grasp the people in, and you know it's blown up a little bit. A lot of people are asking me to come to Saudi Arabia and train their men in bodyguarding skills. People in Tennessee, some people in South Africa have asked me to complicate them. You know, I don't mind helping people, it's not a problem, but I think it's opened up a lot of doors being out here, being straight. I think the biggest thing about tick tock and legendaries is consistency, they see your pop every day. they see working really hard legit not online. Okay, this guy can be trusted. I like it, and then we'll roll that in that sort of thing, it's been great.
Dave: I think one of the big keys to what I, it seems like you're doing that's working really well and you tell me if this, this fits, is that you're taking interesting stories and experiences from your past career, and you're, you're telling those stories, and people love to hear stories, especially you know, initially people go on every app. Tip be entertained, I mean, any social media app, they go on to be entertained and they go on to, to socialize, right, with other people see videos. Meet stuff, find something that's interesting. And so you're telling these really cool stories about this unique experience that, that 99.99999 of us, percent of us would, would, don't have, have never had, will never have. And, and that's kind of hooking people in, and it's, it's, it's giving them, It's also giving you a unique identity, sort of like what I did and still do, but especially what I did when I first got started, I really hammered the construction worker thing home, because that was what I had, it was kind of like, you know, this is my resume I was a construction worker right, but I used analogies, and I use stories. And I told stories about my dad and I, some funny, some sad. Some just dumb, some that were interesting. But and I always tried to tie it into something, right, to kind of use it as an analogy or right there was a reason why I was telling it right I was I was looking to get people, I was maybe I was telling it just to humanize myself, So I don't just sit sound like a talking head but so you can get to know who I am and where I come from and relate to me. Does that sound like it fits with what you're doing in your strategy?
Ian: Yeah I mean I just wanted people to say, you know, we will have different careers in our lives, you know, I mean, You say you're in construction, to my top clients in the past, you know, multimillionaires they were in construction, and one of them actually started stopping doing them in the road, and that's how he started his life.
Dave: Interesting little story right there, just right there, Right, about what's possible.
Ian: Yeah. And that's what he was. That's all he ever did. And then he saw a little niche in the market. Okay, right, What am I gonna do? I kept doing this the rest of my life. So then he went to England, you have to have this like a derelict building, so he went in and got backers to pay for the building. And then he took the building to the council, the council for planning permission in place that he could build 100 storey 50 storey 100 bed, accommodation, flats, apartments, and then he would sell the building and the plans to bigger companies for millions. That's where he made his money. He thought I don't want to stand in the road anymore. I don't want to twist and go. I don't, I got a chance to know. I looked after it for a couple of years. He's got his own jet. Some boden's different lifestyle because he saw a niche in the market, and he saw a loophole, he wanted to exploit it, and he did I mean very successful, so anyone could be anything before that the mindset was right. I mean, you mentioned earlier about Tony's attorney in sage, you know, with them for a little bit of time when they first met, you know 2002 blossoming relationship, and such.
Dave: Did you know Gary King, who also worked security for them?
Ian: So we went from, from London to Los Angeles and, you know, Sage was there and Tony was and he was just non stop talking, talking about positive things and you can't help but to sit there and go. Where's this coming from, you know, I get to get on and it was just so fantastic the things he would say we're just the best, you know you just want to get off the plane and just be, be with him all the time.
Dave: You talking about Tony?
Ian: Yeah, yeah, and Sage, you know when they first met.
Dave: Yeah, yeah. Yeah, that's interesting. So, you know one thing that I talked about yesterday and I talked about this a little bit on a coaching call yesterday as well was talking and giving people what they want, not particularly what they need and what I meant by this. And what I mean by this is that, you know, there's a, there's a meme that I love that, that has a, you know it has two images, and there's a guy with a microphone talking to a crowd of people, and he says, Who wants change, and they all raise their hand, and then in the second part of the picture he says who wants to change, and nobody raises their hand, because because people initially, their instinct is they want change, and only later. Do they realize if they actually, for example, want to pursue it? Losing weight or getting in shape, it's like I might buy something at two o'clock in the morning, a program because I think, Oh, I'll do that yeah I want to I want I want, I want to cheat you know, I want change I could you know just do this simple little thing for 30 minutes a day, but then when I get into it I realized, oh I also got to cut out 80% of the stuff I mean right now and probably go on, get 10,000, steps a day and kind of all this stuff you realize that you need to change. What would you say that you're talking about in your content, that is, is that, that is on that aside or in that category of giving people what they want to eat is the thing that you're talking about, or that is a part of your content. That is the real red meat, that gets people's attention, and it kind of speaks to what they want, that you're talking about quitting a job. Are you tough. Do you understand the question?
Ian: Yeah, I think that, I think being real, is the only way forward on TikTok, if you're real, and people resonate with you and if you start throwing in words like real life stories like I was at the brink. I wasn't sure what I was going to do with myself, going through a midlife crisis, you know, maybe of loss and I'm depressed I'm really down or I'm fighting a battle within. And, and then you tell people that your battle is here. All of a sudden, people are like, you know, I've got the same battle but I want to know someone talking about it, and then talking all the sudden they're hooked, and they want to be part of that, because you're actually being real and transparent. And then when you're on your live feed in the evening time people say no I saw your video today and tell me how you got out of that. And I want some help out of that, and you've got this relationship. And when they see you in a relationship, you know, they just want to see more of you. You talk more about your stories. Yes, I have a lot of stories but we all got loads of stories you know some, you know, we're all, we've all had difficult times with trauma, but it gets people in because you're real, and I feel that that that's the passion I have at the moment I like people to tell my story so I want to come back and say, You know what, a year ago, when COVID Here, I lost the whole thing, I lost my business I lost my mom and dad, whatever. And here I am an RA, and that's a big thing. People get hooked into the role straight.
Dave: Although it's interesting man, I think, I think you're right, I think a lot of people are, you know, are desensitized from just kind of, unfortunately or fortunately, however you want to look at this are desensitized to things that don't move them, you know, And if, if we listen to something, or we watch something, and it's not, it's not funny, it doesn't, it doesn't hit you and pull some heartstrings. I think it's, it's, it's hard for people to really get, you know for them really to pay attention for more than a couple of seconds. I also think that if we were to watch some of your content, we would be able to pull out some of the transitions where you then give a call to action, to talk about helping people make money online and helping people of course to be able to quit their job and so forth. Right so, because you're promoting making money online training programs products. Essentially that's kind of your focus right now is that, is that right?
Ian: Yeah it's definitely my focus. You know I want people, you know, I'll be honest you know being new to TikTok I'm still learning off a lot of people, you know, I watch some videos that are very good. Some of them are captivate me and stuff like that and sometimes it's pretty difficult to understand what the, you know, the hook, you know, sometimes you want to tell your story and you forget the hook at one time or, Or to get people really into it because you go off on a tangent from my heart, you know, it might be interesting to some people just keep going on, but you know I'm still learning that skill, and it takes time to get that. So people value that some people are really good at it.
Dave: No, it does to hook somebody. And then, you know, tie that hook in then with a transition to some sort of a story, and then give a call to Adam, it's, it's an art for sure. And the more you do it the better you get, you know, the more you do it the better you get. And, and, and you're doing it, you're, you're getting better, you're, you're hanging out you know you do four or five shows a day you're getting better. And I think the beautiful thing about this. One of the beautiful things about this community is people like you who we can get connected to and then look at how you're doing and look at, you know how he's doing and she's doing and then we can find other places to be able to learn from of course, training, but then these are real world examples, and then we begin to develop our own voice. We don't have to so much to look at everybody else anymore but we've got kind of those, those creative pipes cleared out, and the ideas, and then you know we got so many things to talk about that we just have a list, and it's like, you know, I've got a month's worth, worth of stuff that I just can't even get to. Right. That's what, that's what happens the more this becomes second nature. It's just like anything you can talk about for days and hours. But you know, you're, you're a great inspiration to us to everybody, the fact that you've overcome so much. You've made a huge transition in your life, and we were, we spent the majority of this episode talking about that and I want to keep that the focus because it's such a, you know, it's been such a powerful conversation. And I want to thank you for that and thank you for your honesty and your transparency and, you know, I just want to tell you to keep up the fantastic work and give us some final thoughts and words as we take this and close this bad boy out.
Ian: Well, I think, I think that's a no all these, there's a lot of people here in the like the Legendary family watching this you know and I can say to them, you know, reach out to your manager, I reached out to Patrick Jones my manager business manager and he helped me you know a great deal we talked for a good long time. Now, get in the community, get in the Facebook group, you know, be active, you know, nothing's a silly question. We've all got things a pump, along the way. And you know, if your content is not hitting the mark at that point, you know, just keep putting out, and some of my videos are rubbish, and some of my day but you know at the end of the day we're all learning I am, I'm very new. I want more people to do well. So, no, I love to see people doing great. And that's what it's all about. But you know legendary and everyone's made me have a good message. I think the biggest thing I can learn from it, will be the mindset and affirmations.
Dave: Oh brother, we're gonna send a bunch of people your way to go and connect with you and continue to lift you up and keep doing what you're doing because it looks good on you that smile looks good on you, expand, and keep up the good work already and
Ian: I appreciate the thank you so much for the opportunity to Matt as well as appreciate the Legendary family.
Dave: You’re very welcome, man. You're very deserving. All right, we'll talk to you later. Thanks so much. All right my friends go lift that man up. All right, and continue to support him as he supports you. Right. But this is about, let's keep chugging along. Have a fantastic Tuesday. Be Legendary, get out of here. Go live your dreams. Do it, do it, the Legendary way, the Legendary lifestyle, have a kick ass Tuesday. I'll talk to you guys tomorrow.
