Always working too much, Amanda Vollmer began to realize she felt like she was never taking a break. On every vacation she was always doing something for work and never found          the time to be able to be fully present for her family because of that. She knew she needed to change that part of her life and began searching online for a solution. She found Legendary Marketer and the 15 Day Business Builder Challenge and decided to give it a try.

 

Prior to Legendary Marketer, Amanada didn’t know what affiliate marketing was. Despite being new at it she decided to get started with it anyway. Continuing on with solely being a mortgage agent was draining her with a 60+ weekly schedule after 20 years. Despite not having much technological knowledge, she went all in with Legendary because she could see how it had the potential to change her life.

 

From Learning To Doing  

 

Through Legendary Marketer Amanda discovered the Legendary community and Facebook group and was finding people that started out just like she had that had built their own businesses. She was able to start posting her content online and felt ready to get started through the encouragement of her peers in the community.

 

Amanda decided to just put her content out there, no matter how she felt about it or what it looked like. She kept hearing from the community to just start and worry about the rest after but kept giving herself excuses. Finally she made the decision to just start her business and she never looked back.

 

Just starting when you first start out with your business is the key part of launching. So many people wait for what they think is the right moment to post their first piece of content, that everything has to be just right. The most important part of starting your affiliate marketing business is to truly just start posting content online.

 

Posting, Not Perfecting

 

Before launching her business, Amanda could’ve probably taken around 50 videos in preparation to post her first one. She focused so much on the perfection of her content instead of just getting it out there. She felt robotic with each take, unable to feel genuine in her video because they just weren’t natural.

 

Amanda relaxed and just went with being herself in her content. She spoke to her camera like it was a friend or a client. “If the camera becomes somebody that needs my help vs me trying to sell something it just comes across so much more genuine,” Amanda said in her interview with Wake Up Legendary. 

 

Remaining authentic and being yourself is such an important part of your online business because that’s how you stay connected with your audience. Your audience will want to view your content and trust you more when you’re being yourself on camera and not pretending to be someone you're not. 

Revisiting Marketing Education

 

Amanda revisits her education through Legendary often. She finds herself going through the 15 Day Challenge over again because new content is added and it’s important to her to stay up to stay knowledgeable about the new ways she can help her business grow. 

 

The internet is always changing and so is affiliate marketing. Staying updated with Legendary’s  education will help guide your business in the right direction and give you more knowledge about affiliate marketing than you ever thought you’d have. “If you expect to just look at it once and know all the things you’re doing wrong because you're going to hear different things every time you listen to it,” Amanda said. 

 

The best way to get plugged back into the marketing world is to revisit your education and continue to try new things with your business. You may discover something new you didn’t hear before that will change your business for the better. Diving right into posting instead of waiting to perfect your content is not going to help you progress. Just start and see where it takes you!

 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

 

Alexa Winkiwiz is a former kindergarten teacher. Once she had her third child she knew that something in her life had to change. She wanted to be able to spend more time at home with her children and less time with other people’s children. Childcare was expensive and she began to run out of options. 

 

When she found Legendary Marketer, everything in her life changed. She realized this would be a business where she could create her own schedule and do work on her own time. She started dedicating herself to the course and the learning and would go through the education and content when her kids would go to bed. She kept showing up because there was something inside her that was pulling her to want to keep going. 

Having Awareness In Your Business

 

Something that has really changed for Alexa has been her amount of awareness she has had online in her business. Since starting online she has grown  to be more aware of how she shows up online and to her followers. 

 

Alexa shared that she feels like this business wakes her up to every aspect of her life. Her habits have changed from falling into bad habits to now noticing when she’s picking up a bad habit, being able to identify it and change it. 

 

Another way she is able to develop awareness in her business is by forming a connection with her community. By connecting with others in the Legendary Marketer community she is able to learn from them and share motivation and encouragement with them. This helps her to show up more present online and attract a wider audience.

 

Building a community will help you to connect with others who are in the same spot as you in your online journey. Finding encouragement through building community will help you to grow and feel uplifted. 

Leaving A Negative Mindset Behind

 

Alexa shared that mindset is the most important part of any journey. She used to blame everyone and everything for why things were difficult in her life. Once she realized it wasn’t everyone else, it was actually her mindset holding her back she was able to identify and change that. 

 

It’s easy to put blame on other people for things going wrong in your life but by adjusting your mindset and response to those situations. It's important to keep in mind that your mindset and response to how you deal with difficult situations can seriously contribute to the situation itself. 

 

Adjusting your mindset will help you be able to focus the responsibility on you and your business. Many people try to blame everything but themselves for what goes wrong in their online business. When you are able to identify where you are going wrong, take responsibility for it and try another way to remove the blame shift from others and put it back onto yourself. 

 

Being able to take responsibility in your business will help you grow your confidence. Alexa shared that the confidence doesn't come before you take responsibility for your business, but after. Once you are able to show up for your business and put in the hard work your confidence will grow. 

 

Being able to have awareness in your business, change your mindset, and take ownership and responsibility over your online business will help you to grow into a more confident marketer. By doing things like building connections with your community you can expand your knowledge and learn from other marketers. 

 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

 

Last week on Wake Up Legendary David Sharpe sat down with Cayla Ronke to talk about how she is finding success with her digital marketing business.

 

Building Authenticity and Relationships With Your Audience

 

Cayla shared with David Sharpe that one of the main ways she is finding success is through building relationships with her audience. She always strives to be as authentic as possible with her audience and is honest with them. The more comfortable she is with her audience, the more they interact with her content.

 

Being authentic with your audience is important because you want your viewers to trust you and relate to you. Being honest about where you are in your journey is what is going to get people to connect with you. When your audience sees your content they won’t want to see a perfect person, they want to see someone they can relate to who is just like them.

 

Sharing Your Story With Your Audience

 

Cayla left her desk job after it caused her to have a mental health spiral. She knew she couldn’t go back to it after the stress it had caused her. When she started her digital marketing business she didn’t think she had a story, but when she began to share with her audience about her mental health journey that led her to the online space, she was able to connect with her audience more than ever before.

 

Sharing your story is important because that is what your audience is going to feel inspired by. Everyone has a story, even if you don’t think you do. By sharing your story online you are able to connect with your audience on a more personal level. Share what brought you online and why you got started in the online space. 

 

By sharing about the challenges you’ve overcome and sharing what motivates you to keep your business going it humanizes you and also gives your audience the ability to connect with you on a deeper level. Sharing your story also helps people who might be in a similar situation realize that digital marketing is an option and inspires them to start a new path as well. 

 

Cayla strives to tell her story in a way that makes her audience feel less alone in how they are feeling. She wants her audience to know that they aren’t alone and that whatever they are struggling with they can get through it too and keep going. 

 

Removing Quitting From Your List of Options

 

When Cayla first started in her digital marketing journey, she wanted to quit many times. What kept her going was knowing that if she gave up, all of her hard work that she had put into her online business would have all been for nothing. Instead of giving up, she kept going and pushing herself to learn more each day. Cayla preps her content in advance to make it easier on herself so that she has content to post on days where she might not have the energy to create it. 

 

Cayla shared that you don’t have to have fancy equipment or make a super edited video to find success online. Don’t let a lack of fancy equipment or special effects in your videos be what stops you. Allow yourself to get creative and learn as you go. The more effort and time you put into your digital marketing business and learning how to navigate the digital world, it will be easier and feel more natural to create content.

 

When she decided to remove quitting from her list of options, Cayla made a goal for herself that she would continue her digital marketing journey for a year no matter what. Creating goals for yourself along the way is a great way to keep yourself motivated. 

 

Being authentic with your audience and sharing your story will help keep your viewers coming back to your content and feeling connected to you. Removing quitting as an option just like Cayla did will help ensure that your hard work pays off because just like she says, you can only move forward and keep learning every day.

 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This past Monday on Wake Up Legendary Dave Sharpe sat down with Em Walcott to talk about her journey of growing a successful digital marketing business. 

 

Em started out in a career as a private practice recreational therapist. She loved her job, but kept feeling like she had to choose between her career and her family. She was burnt out and felt like she had no time for herself. She had to make a choice to either continue down that path and put all of her time and effort into a job that couldn’t give her a life she wanted, or to move on.

 

Em left her job as a therapist and knew she would need to start doing something else to supplement the income she was missing. She signed up for the 15 Day Business Builder Challenge and started her digital marketing business. 

 

Manifesting What You Want And Making It Happen

 

Em knew she wanted to be able to bring more money into her family and had faith that she would have success with her business. Part of starting an online business is staying committed to it and manifesting the success that you want to see. When Em began to manifest her success she started to see results and kept seeing results. 

 

Creating small goals for yourself to accomplish is a great way to manifest your success. You have to want more out of life and take steps every day to make that happen. Write down your goals and make sure they are clear and attainable. When you have a goal you want to achieve it becomes easier to stay focused and motivated.  

 

Be Authentic With Your Audience 

 

When Em started creating videos on TikTok she saw that the people who were building the most connection with their audiences were the people who were just being themselves. Your audience is not going to connect with someone who is fake. You don’t have to worry about looking perfect or having a perfect background or setting. Your audience isn’t perfect so they won’t connect with someone who is perfect.

 

Be willing to be vulnerable with your audience. Tell them why you got started online and what brought you to digital marketing. Share about your everyday life and be honest. If you aren’t feeling 100% your audience will relate to that because there are days where they feel like that too. When other people see you being honest and vulnerable about how you feel they realize it’s okay for them to feel that way too. 

 

When Em started making TikTok videos she started having fun making them. Everything she said in her videos were her true feelings and she had never had an outlet like that for her emotions. The best part was that her audience related to and understood how she felt about leaving her job and moving online. 

 

Creating digital marketing content isn’t about how good you look or to show off for people, it’s your opportunity to show them who you really are and connect with your audience. Being authentic with your audience shows them that it’s okay to not be okay sometimes but that they can take action in their life to change their situation instead of feeling and staying stuck. 

 

Utilizing Your Community

 

Em shared with Dave Sharpe that she wishes others would utilize the online community we have like the Legendary Marketer Facebook group. There are so many people that helped to encourage and uplift her when she started. The others in the Facebook group helped show her that she was just like everyone else and that everyone was sharing the most authentic version of themselves.

 

Part of being authentic in your digital marketing business is building connections with others. Building a connection and community with other people will help you to learn strategies from other people just like you and be able to celebrate your wins together. Digital marketing isn’t a competition and building your community will give you the opportunity to learn and connect with other people in your niche.

 

Learn To Trust Yourself  

 

Em shared with Dave Sharpe that this is one of the first times where she feels like she can really listen to her own intuition and trust herself. She shared that its important to show up every day for your business and trust your decisions and be proud of that. You are the one who’s running your business so it’s important to trust yourself in the decisions you are making and be confident.

 

Sometimes it might feel hard to trust yourself with your business when others don’t understand it. Instead of sharing what your business is when people in your life ask, you can share with them what your goals are and find sometime that they will agree with you on. That might be wanting to go on more vacations or spend more time with your family. They might not understand what your business is but they will understand your want to bring more into your life. 

 

Manifesting what you want, being authentic with your audience, utilizing your community and learning to trust yourself are all great ways to help bring success to your digital marketing business. Staying true to yourself and being focused and motivated will help you grow your business and your connection with your audience at the same time.

 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

On this week’s episode of Wake Up Legendary David Sharpe sat down with Kimberly Bollom to talk about how she went from becoming a nurse to becoming a digital marketer. Kimberly started as a nurse and then got involved in the nurse corps in the military, where she met her husband as well.

 In 2020 she became an educator to teach other graduates to be nurses, and a year and a half later she found herself working over 60 hours a week with little to no time to herself. Kelly asked for a pay raise and was denied, and that was when she knew she needed a change. She knew she wanted some form of passive income, and more importantly, some of her time back. She put in the research and that’s when she found the 15 day business builder challenge. 

Tip #1: Be A Learner First

When you first start out in affiliate marketing, you aren’t going to know everything there is to know about affiliate marketing. That’s why it’s important to be a learner first before doing anything. Allow yourself to really soak up all of the information. Go through the course you are taking so that you can then learn that valuable information and be able to use it. 

When you’re showing the product that you’re promoting, tell your audience how it works. Be knowledgeable about your product or service that you’re promoting. Talk about the specifics of the product and tell your audience how that product or service helped you. Tell your audience how your product or service can help them or solve a problem that they have. 

Tip #2: Create Authentic Content

One huge tip that Kimberly shared was to always be authentic when making content. People will relate to you more when you are completely your authentic self. There is no need to pretend to be someone you aren’t or pretend to know everything there is to know about marketing or your niche. It’s okay to continue to be a learner when starting your business. 

Tell your story in your content and explain what brought you to wanting to start your own business and bring in more income. Your audience will relate to what you’re saying because they too would like more income.Your audience will trust you more when they feel like they can relate to you and understand you, especially if you share similar experiences. 

Tip #3 Don’t Be Too Self Critical

When creating content and watching it over, you might find yourself being too critical and feeling like you have to re-make the content over and over because it’s just not “perfect”. You will always find things in your content that you don’t like, but try not to focus on the small details. Your audience isn’t going to criticize your every move and neither should you. You are your own worst critic. 

Sometimes the best thing to do after creating content is not watch it back, and just post it. You may even find that you feel more productive with that strategy. Another important piece is the speed of implementation. This means practicing making content quickly. Being able to quickly film a video in 1 take and post will save you time during content creation and help you to be more productive. Practice recording videos and content creation until you feel comfortable enough to create a video in 1 take and post it. 

Tip #4: Fail Forward Fast 

David Sharpe said that one strategy to have success in your business is to fail forward fast. Essentially, don’t be afraid to fail. Failure is an opportunity for growth and redirection in your business. Take advantage of your lack of knowledge and use your energy to soak up as much information as possible for your business. 

Test different strategies with your business and if something doesn’t work, don’t give up, try something new instead. Finding what works for your business and what type of content will bring you the most success. Figure out what type of content your audience likes to see from you, and even test new or different styles of content. 

Starting a new online business can feel tricky but once you figure out what your audience connects with it will help your business to grow. Connecting with your audience will give them the reassurance they need to trust you and build a connection with you. This way you can figure out how your product or service can help them. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

A Plumber’s Daughter

Lacey Antonio’s father was a plumber for many years.

He was a hard-working man, squarely in the middle class. 

Someone who made enough to pay the bills but never had any extra.

He told Lacey, “Go to college. I don’t want you to struggle like I did.”

So that’s what she did…

And she started working in healthcare before she even graduated high school.

Fast forward 15 years, and now she’s a mom working as a physical therapy assistant. 

Despite going to college and getting a “good” job, she was STILL struggling to do anything extra…

Exactly what her father didn’t want for her.

“I just kept thinking to myself, ‘Is this what the rest of my life is going to be? To clock in and be so busy that I’m drowning most days? Do I have to do this for the next 40 years?’” 

That unsettling feeling is what led Lacey to explore work-from-home options, such as multi-level marketing companies (MLMs) and working as a virtual assistant. 

But these weren’t cutting it, either!

As it turns out, the problem wasn’t that the side hustles inherently didn’t work… 

Rather, Lacey had to first overcome her own limiting beliefs. 

During her interview on Wake Up Legendary, Lacey shared three enlightening shifts she made that helped pave her way to entrepreneurial success.

Mindset shift #1: From being a good employee to becoming an entrepreneur

Please hear this loud and clear, there is NOTHING wrong with being an employee. 

Again for the people in the back, THERE IS NOTHING WRONG WITH BEING AN EMPLOYEE.

The problem is that for some people, the employee mindset keeps them stuck in a job that drains them.

You might know the feeling!

And you might even crave direction from a boss or supervisor, even if only a little bit. 

Because as an employee, you aren’t responsible if things go south. Your boss is! 

On the flip side, you also don’t get to fully enjoy the fruits of your labor because you’re busy building someone else’s dream. 

When a person decides to buck that system and become an entrepreneur, there’s no one there telling you what to do.

No one is giving you tasks or assigning deadlines.

And the ONLY person who suffers if you don’t do the work is YOU…and potentially your family if they rely on your income. 

The employee mindset is what makes us show up, clock in, work, work, work, clock out, and repeat the next day and the next…

For the next 40+ years….

Which sounded TERRIBLE to Lacey! 

But she also found that breaking free from the employee mindset when first starting an online business was T-O-U-G-H. 

Why? Because Lacey, who like so many of us, had spent decades perfecting it.

Think about it, from the age of 5 we start doing work for the approval of others – our teachers, coaches, and parents. 

So when there’s no one else and it’s just you calling the shots… 

It can feel lonely and overwhelming.  

But! 

Remember, on the other side of that “safe and secure” job is actual freedom…

But it requires rewiring your brain. 

And once you commit to your own success, build new skills, and DO THE WORK needed to finally see results, you will. 

For Lacey, this took a while – more than 6 months from the time she started her online business to the time she started gaining traction. 

True, this change from employee to entrepreneur will not happen overnight, but it will happen over time. 

Mindset Shift #2: From “This doesn’t work,” to “How can I make this work?” 

Everyone who has ever tried to earn money online has DREAMED of becoming the next internet millionaire. 

Not that we actually believe it’ll happen to us, but gosh, don’t we all secretly hope it will? 

So when your business doesn’t grow as quickly as you’d hoped, or as quickly as the next person you see on social media, it’s frustrating. 

And it’s very easy to blame this “slow growth” (or whatever the problem is) on anyone and anything else besides yourself.

Truthfully, building a business online isn’t fair. 

And there are no guarantees that you’ll make any amount of money. 

So the only way to guarantee your growth, no matter how fast or slow, is to just…keep…going.

How do you do that?

Well, instead of asking your boss what you should do next, YOU figure it out.

Post a question online, call customer service, or look up an answer on YouTube.

The point is, as an entrepreneur, everything you need is right in front of you. 

You just have to put the pieces together in a way that works for your business. 

When Lacey realized THIS, things started changing for the better. 

Views on her content increased, engagement went up…as did her confidence in herself.

This did not happen overnight, remember? 

It happened over 6 months! 

But she did it by working through a lot of trial and error, going back to her training, and working on her mindset DAILY. 

You can do this, too, it just takes work and perseverance. 

Mindset shift #3: From shooting stars to small wins

In the late 1990s and early 2000s there was a show on tv called, “Who Wants to be a Millionaire?”

It was crazy popular, and even inspired an 8-time Academy Award winning film called Slumdog Millionaire. 

What’s the point? 

Well, the popularity of the show and the movie demonstrate just how much people across the world want to strike it rich. 

Who DOESN’T want to be the next millionaire?

But this “shoot for the stars” mindset is also what keeps millions of people stuck in their mundane 9-5s. 

Like if you can’t “have it all” in the snap of your fingers, why even try?

So here’s what to do instead.

Celebrate your wins. Even the small ones. Especially the small ones.

Like Dave said, “Let’s not rob ourselves of the credit we deserve from the small efforts we’ve made.”

You may not answer the million dollar question, find the burning bush, or catch a shooting star during your first week, first month, or even your first year in business!

But are you showing up in your business every day?

Are you putting in consistent effort?

Are you training your mind to be open to abundance instead of circling in self-doubt and limiting beliefs?

If so, results will come. 

If you take nothing else from this article, remember that your mindset determines your success. And you can start improving yours TODAY!

1. Become an entrepreneur by taking the reins, solving problems for yourself, and figuring things out as you go. 
2. Instead of saying phrases like, “This doesn’t work,” ask yourself, “How can I make this work?” 
3. Shift your focus from catching shooting stars to celebrating your small wins. 

Lastly, make yourself proud not with results, but with the effort you put in…and your success will come in ways you never thought possible. 

As always, be Legendary. 

To catch the entire Wake Up Legendary interview with Lacey Antonio, watch the replay here or listen to the audio anywhere you get your podcasts. Be sure to tune in to Wake Up Legendary live every Monday to Friday at 10am eastern. 

Contrary to a belief that MANY of us seem to have in our heads, the road to success isn’t fancy. 

It’s not paved with golden bricks…

And it definitely ain’t easy. 

In real life, pursuing a new path means you’ll have to make tough decisions. 

Overcome doubts. 

Battle your fears. 

And those are just your own! 

Nevermind what your loved ones think about your new venture. 

But according to Sean Sarantos, achieving success CAN BE simple…ya just gotta show up…

When the pressure cooker explodes

In early 2022, Sean was a blue-collar guy making good money as an electrical lineman.

This US Air Force veteran was married with a toddler and another baby on the way. 

He worked all the time, whenever asked. 

Nights. Weekends. Holidays. 24-hour shifts. 

Every storm, every emergency, every outage – Sean was out there battling the elements. 

And he justified his long working hours because that’s what a man does. 

He provides. Keeps a roof over his family’s heads. Puts food on the table.

Until one day, Sean’s son was sick. 

Sean asked his boss to stay home so he could take care of him. 

He didn’t think he was asking for too much, it was just a day. 

His boss’s response? 

“F*ck your kid. Get to work.”

Well!

That day, something inside Sean simultaneously snapped and lit a fire inside him. 

He started searching for new opportunities… 

And saw a video of a mom talking about how she made a 6-figure salary from home by promoting products on social media. 

In Sean’s words, the video was “poorly produced,” but it made him think! 

• What if he could build his own business?
• What if he could make good money and NOT have to work 90+ hours a week for it? 
• What if he could spend more time with his family? 

With nothing to lose except a job that was sucking the life out of him, he finally said “f*ck it” and bought the 15 Day Challenge. 

And then Sean became OBSESSED.  

He squeezed in the course training and content creation into every spare moment of his day – on his commute, during his workouts, lunch breaks, every possible minute. 

Why? 

Because he was determined to build a better life WITH his family rather than “provide for” his family as an absent father existing for a paycheck. 

So what does success look like in real life?

Whatever YOU want it to be, truthfully. It’s different from person to person. 

Regardless, achieving success boils down to not giving up when you feel like quitting. 

Quitting on yourself, that is. 

(Sidenote, Sean DID quit his “9-5” with a promise to his wife to earn back his salary within a few months, which he did.)

Like all entrepreneurs, Sean learned a few lessons the hard way…

Here are three of his most basic secrets to building a multiple 6-figure business in under a year: 

1. Be simple and clear in your messaging. 
2. Lead your viewers down a well-defined path ONE STEP AT A TIME. 
3. Remember what it’s like to be the person on the other side of the screen, and speak to that person.

Don’t overcomplicate things!

Just focus on the one who needs to hear your message…

The person with a problem who’s desperate to solve it, and you have the solution. 

Above all else, be generous. 

Sean shows up differently in his business because he thinks differently about people.

He knows that the more humanity he shows…

The more love and care that he pours into his coaching clients…

And the more genuine connections he forms with others help set him apart from the crowd.

What a difference a year makes. 

You aren’t likely to see Sean driving around in fast cars or jet-setting around the world.

And that’s intentional because the reason he started his business was to spend more time with his family…

NOT working all the time

NOT trading his time for money

NOT spending all day on his phone

This is his version of success – quality family time. 

Sean shows up fully and authentically as himself, a guy who loves his wife, kids, working out, and helping others reach their own potential. 

But just like thousands of other entrepreneurs, he, too, had to get out of his own way and move past his own skepticism…

That starting an online business and making a good living from home was simply too good to be true.  

Being skeptical is good, healthy actually. 

But it can become a hindrance if it stops us from ever starting. 

That means it’s up to us to do the research and find out what is real. 

So as you look around the internet, ask yourself, how ARE people building online businesses? 

What DO they do to earn real, legitimate income online?  

How ARE they earning enough to cut down to part-time hours, or to quit their job altogether? 

Once we get past the skepticism and change into research mode, that’s where the magic starts to happen. 

And like in Sean’s experience, once you start seeing the possibilities out there, it becomes impossible to un-see them.

The road to success might not be fancy or glamorous, but it is simple: 

• Show up consistently, every single day. 

• Be generous and honest. 
• And even when you want to quit, keep going.

To hear the full Wake Up Legendary interview with Sean Sarantos, you can catch the replay right here. Tune in live on Facebook every Monday-Friday at 10 am Eastern to hear another great interview with members of the Legendary community. And if you can’t join live, be sure to subscribe to Wake Up Legendary with Dave Sharpe on your favorite podcast platform! 

“I am never going to have what I want if I don’t put in the effort.”

-Christy Krogman

 

You know this is true. 

I know this is true. 

We all know this is true.

Because it’s the truth! 

Achieving something that’s healthier, stronger, bigger, better, name your “-er”…it takes a LOT of work.

And it’s intimidating. 

Might feel like the mountain you’re facing will take forever to climb…

And quitting that climb is the obvious thing to do when the going gets tough. 

So why would we humans create anything new, especially when it’s hard? 

To be honest, most people DO quit! 

But for those entrepreneurs who work to achieve something larger than themselves, they find a way to keep going…  

 

Start with your WHY

What is your reason, your “why” for working so hard to build an online business? 

Answer this question before you even start:

What will keep you going, creating, and serving others on the days when you just don’t want to?

For one recent guest on Wake Up Legendary with Dave Sharpe, her “why” is both heartbreaking and inspirational. 

Christy Krogman is an HR professional and mom to two girls. 

In 2015, she became pregnant with triplets, but she lost her twin sons. One in utero at 24 weeks and her other son died shortly after his birth.

Every day, she works to honor their memory.

What drives Christy in her business is the overarching goal of helping other families to never have to experience a loss like her family went through. 

To do this, she’s building her business in order to raise funds for research and education programs that’ll help shed light on twin-to-twin transfusion syndrome, as well as pregnancy and infant loss.

Christy’s business is bigger than her, bigger than her family even. 

Does she have hard days?

Absolutely, and in fact she’s taken breaks in her business. 

But she’s never given up…

The memories of her sons keep her going. 

So what’s strong enough to keep YOU going on the hardest of days? 

Write it down and post it. 

Frame a picture of it. 

Remind yourself DAILY what you’re really working for, and you’ll stick to it until the only option is success. 

 

Break free from the chains

Once you know WHAT you’re working for, ya gotta step outside your comfort zone. 

And this means breaking the chains of what’s holding you back. 

Have you ever heard of Baby Elephant Syndrome?

When baby elephants are born in captivity, the caretakers tie a chain or rope around their ankle. 

That way, the babies stay close since they can only move within the radius of the chain. 

As they grow up – even when they’re strong enough to push over trees, carry massive loads in their trunks, and surely break a little chain or rope from their ankle – elephants still think they can only go as far as that chain. 

We do this to ourselves, too. 

Like Christy said, we grow up thinking that “you have to go to college. Or have to learn a trade. Have to work a 9-5 and work 40 hours a week.”

The truth is, we don’t have to live like that…

But it takes some work to overcome that mindset that’s probably been ingrained in us since early childhood. 

This is because our brains actively try to prevent us from breaking free from that chain, “protecting” us from perceived discomfort. 

What have these “chains” looked like for Christy and for so many in the Legendary community?

• Self-doubt
• Fear of failure
• Worry about what friends and family might think
• Belief that online businesses are “scams”
• Imposter syndrome
• Not feeling like we have anything to contribute
• Shame or embarrassment

And how do successful people overcome these negative feelings?

Baby steps. Maybe even baby elephant steps. 

One piece of advice is to simply practice taking that chain off, even for an hour. 

Pretend that nothing is holding you back – what could you accomplish in that hour? 

Tip-toe a little bit outside of your comfort zone and make one small step forward. 

Those baby steps added up will lead you towards your ultimate goal. 

What is “normal” when starting an online business?

Contrary to popular belief, “normal” is NOT making commissions out of the gate! 

Stories like Christy’s are MUCH more common than quick success – 

• taking the longer road…
• starting and stopping, then starting up again… 
• facing internal and external roadblocks… 

And if you’re thinking, “But it looks like everyone else is ___ (fill in the blank). What am I doing wrong?”

Unless you quit altogether, you’re doing nothing wrong. 

You might need to make some adjustments, but being in the game means you’re already winning. 

Christy has been discouraged in the past. 

She has worked through Baby Elephant and Imposter syndromes.

But the thing is, she takes a break and then COMES BACK TO IT.

She’s never given up. 

Why? 

Because of her WHY! 

The memories of her sons and the drive to help other families.

And THAT’S the difference between Christy and others who throw in the towel on their business after a few days, weeks, or months of “not seeing success”. 

That “stick-to-itiveness” is the differentiating factor for every successful entrepreneur. 

Again, is doing hard things fun? 

Depends on your definition of “fun”. 

Is it easy? 

Nope.

But is it worth it? 

Ask ANYONE who’s stuck in the game long enough, and their answer will almost surely be a resounding, “yes.” 

Changing your internal narrative

Comparisonitis is the death of so many early entrepreneurs! 

There’s a fine line between looking to others for inspiration, and looking at others in comparison. 

You can’t compare your day 1 to someone else’s day 100. 

You can’t even compare your day 100 to someone else’s day 100! 

Because YOUR journey is unique and special to you.

So instead of comparing yourself to others or thinking to yourself, “Why me?”

Asking yourself, “Why NOT me?”

Remember, you are NOT a baby elephant.

And there is NOTHING chained around your ankle! 

Just go do something to start to make a change today…and then do it again tomorrow. 

Life begins outside your comfort zone and beyond the chains we’ve grown up thinking are still attached to our ankles. 

You’ve got this. 

Now go out there and Be Legendary.

To listen to Christy’s full interview, catch the replay here or on your favorite podcast platform. Catch the latest episodes of Wake Up Legendary with Dave Sharpe for your daily dose of inspiration! Tune in LIVE every single Monday-Friday at 10am eastern. 

If you ever pop into one of the Legendary Facebook groups or tune in to Wake Up Legendary (a live daily podcast held every single weekday at 10am eastern), you might see questions in the comments like…

• Is Legendary an MLM? 
• Do you have to build a team?
• Is it a pyramid? 

(Quick answers are no, nope, and definitely not!)

But LOTS of people are asking these questions, not just one or two. 

So to address the elephant in the room, let’s take a closer look at the differences between these two business models: 

• affiliate marketing (also called freelance digital marketing). 
• network marketing (also called multi-level marketing or MLM for short)

During a recent interview on Wake Up Legendary with Dave Sharpe, sisters Kimi O’Neill and Trish Verzera brought a very unique perspective. 

Together, they’ve built successful businesses in both the network marketing world and through affiliate marketing. 

So what’s the difference? 

Let’s start with the basics. 

An affiliate marketer promotes a product or service on behalf of a company. 

When a customer makes a purchase through that affiliate’s unique link, the affiliate earns a commission. 

The commission is sort of like a “thank you” gift from the company for generating a sale.

And it’s a win-win-win:

• For companies, there is no upfront cost – they only pay out commissions after a sale is made. 
• For the affiliate, there is no inventory, shipping, or customer service – they simply share the product with their network and show how it solves a specific problem.
• For the customer who purchases the product, there is no additional cost to them, and there might even be a discount. 

For example, have you ever heard an influencer say something like, “Use code ‘Laura20’ for 20% off your first purchase!”? 

That affiliate is giving an added incentive to purchase through her link. 

And that unique code helps the company keep track of exactly how much to pay her. 

Network Marketing is great for individuals who are able to build large teams:

• Network marketing or MLM companies benefit by having sales reps sell physical products.
• Independent representatives are often required to purchase and/or keep inventory on hand.
• Customers can be recruited to become sales reps themselves, thus expanding the network. 

Sales reps earn commissions from any products they sell as well as from products their team members sell. 

So there are multiple people earning commissions on every sale. 

The more people you recruit to join your team, the more money you can make. 

What can go “wrong” within these business models?

For affiliates just getting started, it can take weeks or months to start seeing results. 

There’s a heavier lift at first, and many affiliates simply lose patience and “quit before the miracle happens,” as Dave likes to say. 

In network marketing, if you’re not great at recruiting people, you’ll have a hard time making good money. 

Also, with a more significant investment into product and inventory, many sales reps actually lose money when they join an MLM. 

Remember, any business can change structures or even close at any time… 

But how you’re impacted as an affiliate versus an independent sales rep are very different. 

For Trish and Kimi, they went through one of these “worst-case scenarios” with their MLM. 

After building up a very successful network marketing business, the company they worked with changed their compensation structure. 

The company went from being a Network Marketing company to an affiliate-based company… 

Which meant overnight, the thousands of people on Kimi and Trish’s team became their direct competition just like that. 

The good news for the sisters was that they happen to be mindset coaches as well. 

So they didn’t view this setback as anything more than a challenge to overcome. 

A learning opportunity.

What did they learn? 

Ironically, they started to learn affiliate marketing! 

(They also learned that they’re super resilient, capable of doing hard things, and able to achieve anything they set their minds to…all stories for another day.) 

What are the benefits of each business model?

One of the main benefits of affiliate marketing is that it’s almost a “set it and forget it” type of business. We like to call it “semi-passive” income. 

That’s because once your systems are set up, they run 24/7/365 in the background while you’re doing other things. 

The active work is simply generating traffic to your offer, which is best done daily. 

But even posting content can be mostly scheduled ahead of time. 

As Trish said, one of the biggest benefits of affiliate marketing is simply “doing what you need to do and walking away.” 

So how about network marketing?

Legendary CEO, Dave Sharpe got his start in network marketing because it was one of the few businesses available to him as a recovering addict with a criminal record. 

It’s great that anyone can get into it. 

And as the sisters experienced, network marketing can be lucrative, especially if you build a huge team. 

But network marketing also requires a LOT of effort and follow-up with members, which some might see as a drawback.  

In fact, Trish has to constantly check in with her team members. 

The work is NEVER done, and there’s no walking away from it.  

And if the company changes or closes permanently? 

Let’s say a company suddenly shuts its doors, never to open again. 

If you were one of their affiliates, you’d simply take your skills and apply them to a new product or service. 

Build a new funnel, set up a new series of emails, and drive traffic to your new offer. 

But, if you had built your entire business around that one company, yeesh. 

You’d be more or less out of luck. 

Yes, you could certainly apply your skills to a new company, but your team and everything you had built would not transfer over. 

So, which business model is better?  

There’s no better or worse here – it’s simply a personal preference. 

Both affiliate marketing and network marketing are real, legitimate business models with benefits and challenges to each. 

And in the end, you can be successful at anything you set your mind to!

Becoming an entrepreneur requires effort, consistency, and likely some training and support along the way. 

This is true whether you build a digital marketing business, an MLM, or even a brick-and-mortar business. 

Weigh your options to see what might work best for YOU in your situation. 

Want to learn more about what kinds of businesses are possible? 

Tune in to Wake Up Legendary live with Dave Sharpe every weekday morning at 10am eastern, or catch a replay on your favorite podcast platform. 

And as always, stay legendary. 

When starting an online business, it’s way too easy to get sucked into the rabbit hole of shiny objects…

and gurus…

And “lotions, potions and pills…”

Show of hands, how many of us have gotten caught up in the “researching” steps of starting a business only to wait and wait and wait and think, ooh let me do this other thing first and then I’ll execute…!? 

Probably too many to count.  

So this post is for you if you’re thinking about thinking about starting a business… 

For the folks who are feeling scared, anxious, worried, embarrassed, not techy enough, too old, too young, too whatever… 

You need to hear this: 

“You are the only one that’s going to make YOU successful.”

These wise words come from Wake Up Legendary guest, Elain Alcorn, a dental hygienist, personal trainer, and recent empty nester with an entrepreneurial spirit. 

What does she mean? 

She means you are literally the only person who can build your dream business. 

And, you’re also the ONLY person preventing you from building a successful online business. 

Yeesh. When you put it that way…

What do you need to do today to get your business going? 

Here are 7 tips for getting started: 

(Actually started.) 

(Like, for real this time.)

1. Build a side hustle just for yourself! 

Find something you love and want to work on regularly that’s just for you.
Elain works in a dental office. But she’s also a personal trainer and digital marketer – two things she loves and finds a lot of joy in doing.
Stuck on where to start? 

Think about teaching something you’re awesome at, promoting a product that’s solved a problem for you, or sharing your journey as you learn something new. 

There are a million and one ways to do this. 

1. Don’t keep your new adventure a secret! 

No, this doesn't mean you have to tell everyone and their brother. 

But like Elain said, “I had invested in my future without including the most important part of my future.”

Include your core people – family, a close friend or two – in what you’re doing so that they can support you. 

Elain hid what she was doing for months and got a slow start because of it.

1. No matter what, commit to improving your skills and especially your mindset.

Whatever business you want to start, most likely you’ll need some sort of additional support to learn something brand new. 

When (not if) you get stuck, refer back to your training, reach out to your community with specific questions, and just keep going. 

1.  Start small and celebrate each win. 

There’s no special “backstage pass” to success. 

You simply get better at running your business the more you do it.  

1.  When you hear negative comments online or in person, ask yourself, what can I learn from this experience? 

Sometimes we allow innocent or naive comments to derail our progress. 

Or, someone might say something that makes us question if we’re doing the right thing.

Reframe negativity by acknowledging that person’s concern and thanking them for sharing. 

No need to get defensive. Instead, try to have patience for people who don’t see things the way you do…and learn from them.

1.  Show up regularly as your organic, real self. 

Be transparent. Don’t be fake! 

This is good advice for an internet-based business as well as in real life.

1.  Define your “why” and share it with your audience. 

Like the great poet, Oscar Wilde said, “Be yourself; everyone else is already taken.” 

Your personal experience is what will attract your people to you! Share your journey and especially why you do what you do. 

Through entrepreneurship, you’ll learn to shift your thinking and turn what you thought was a problem into a strength…

To turn your mess into your message.

And if you’re feeling scared or lost or overwhelmed, that’s ok! 

Every single successful person you see out there was once in your exact same shoes…

Questioning if they could do this…

Wondering if they were going to fail…

And scared to look like a fool for even trying. 

The difference between them and you is time. Time and effort, really. 

The successful people you see online have simply stayed in the game long enough, and they keep showing up.

Even when they’re scared. 

Even when they want to quit. 

You will never have all the answers, nor will you ever feel completely “comfortable” all the time.

Even superwoman Elain has days when she wants to quit!

But she doesn’t. 

And when challenges come along (which they will!), stop yourself from chasing that next shiny new object and simply get to work! 

What a great opportunity to learn something new yourself. 

As always, Be Legendary. 

On Thursday’s episode of Wake Up Legendary David Sharpe sat down with Kenneth and Laurie Kleman to talk about their online business and how they now work together to make it even stronger and more successful. 

If you are somebody who is looking to build a business with your spouse, this interview is for you.

Kenneth first began looking for a side hustle after experiencing health problems from working a physical job for most of his life. While working as an electrician for 16 years Kenneth was electrocuted with 69,000 bolts of electricity. 13 years later he began to experience heart problems caused by the accident and has now had eight heart attacks, two quarrell bypasses, and 25 stents put into his heart. Kenneth is now trying to get a heart transplant and because of this, he was told it would no longer be safe for him to have a physical job. 

Laurie suggested Kenneth try digital marketing. He didn’t know much about digital marketing but his wife helped him learn how to navigate google so that he could do the research on it. He knew that affiliate marketing was real and could be an option for extra income, but knew he needed someone to teach him how to do it. Kenneth found Legendary Marketer and the 15 Day Business Builder Challenge and got started on his learning straight away.

Gaining Your Spouse’s Support In Your Online Business

Both Kenneth and Laurie knew that they were going to need to work from home in the near future so that Kenneth could attend his doctors appointments and prepare for the possibility of a heart transplant. Once Laurie saw that Kenneth was beginning to make commissions off of his online affiliate marketing business, she decided she wanted to do it as well. 

Kenneth shared with David Sharpe that the best way to get your spouse to support you is to show them the money that you are making with your business. Once they see that it is real and that you are actually making money off of it, they will be more likely to support you. 

Kenneth said that he doesn't think he would be able to have a successful business without his wife. She does the content ideas and copywriting for their landing pages and social media content while Kenneth is the more technical one and builds the sales funnels. The great thing about working together for them is that their personalities both balance each other and give their audience something to connect with. 

Going Live On Social Media To Attract More Engagement

When Kenneth and Laurie started going live on TikTok, the momentum started to pick up with their business. Going live together began to attract more couples just like them that were looking for an opportunity to work together and bring in more income. They wanted people to see them together online and see that they were having success working together as a couple, and wanted to show others that it was possible for them to do the same. “People see us as a team,” Kenneth said.

When other people see Kenneth and Laurie going live together on TikTok they realize that this is something possible that they can do, especially if an older couple from Texas is able to do it. Going live on TikTok is what gives your audience the ability to connect with you and ask you questions in real time. This will give your audience the opportunity to see you as a real person so that they can see that you are just like them. 

Be Authentic With Your Audience

Laurie shared with David Sharpe that when people are going to make an investment, they usually want to invest with someone that they are familiar with, even if that’s just over the internet. They wanted to attract more people to their business and decided to center their content around how they could help people rather than how many commissions they could make. 

Kenneth and Laurie made it their goal to try and help their clients with their situation that may have led them online to look for a way to bring in more income. They shared that a great way to attract people to your page is through the power of storytelling. Talking to your audience about what led you online and looking to make more money yourself will give them something to relate to. A lot of people can relate to needing extra income for some reason and they are more likely to listen to you if they realize you were once in the same place that they are now financially.

Being genuine with your audience is key to creating a personal connection with them. Explain to them what you’re doing in your online business and why you’re doing it. The things you might feel embarrassed about when telling your story are the things that people will relate to the most. Your viewers aren’t looking for a perfect person to identify with, they are looking for someone who is real and just like them. People want to be able to say their truth and find someone that they feel like can really understand their situation, something they might not have in their regular day jobs. 

Kenneth said that one thing that helps his audience connect with him is seeing how passionate about the 15 Day Business Builder Challenge and how it helped him. He started seeing results once he got passionate about that and wants to share that with his audience. 

Laurie and Kenneth shared that one piece of advice they would give to someone just starting out in their business is to step out of your comfort zone. “Give up the short term comfort for the long term win,” Laurie said. Don’t be afraid to talk to your audience about what led you online and let them see the real you. You never know who you might reach with your inspiration.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

On Monday’s episode of Wake Up Legendary David Sharpe interviewed Cintia Morato. She first heard about affiliate marketing from a friend of hers in Brazil and started looking for a way to get started. She found Legendary Marketer and the 15 Day Business Builder Challenge at the end of December in 2021 and had started it by March of 2022. 

When Cintia first had her daughter her priorities changed and she knew she was going to need to spend a lot more time at home. She wanted a flexible schedule so that she could spend more time at home with her daughter and less time at work but still bring in a consistent income. 

Finding Your Space

When you first start out in your affiliate marketing business, you’re going to want to find a niche that you feel fits you the most. A lot of people choose the make money online niche but you can choose just about any niche to focus on. Your niche should be a topic that you are knowledgeable about and intrigues you to learn more about and teach about. Don’t choose a topic or niche that you feel like you won’t enjoy working with.

Once you choose your niche the next thing to do is find people in your niche to connect with. You will want to connect with people whose struggles and pain you are familiar with and can relate to. This way you can reach your audience in a way they will really resonate with and understand. 

Focus on the types of people you want to attract. You have a specific type of person who you are gearing your product and/or content towards. This is the type of person who will relate to your content and have a problem that you have the solution for with your product or service that you are promoting. 

Always Test New Methods

Cintia shared with David Sharpe that one of the best ways to always attract new people to your business and content is by always testing out new things. This can mean a variety of things, including testing out different content in different niches and reaching out to new audiences. 

Even if something you are doing is working, don’t be afraid to test and try out something new. If you are already bringing in viewers on your content from one niche, don’t be afraid to try another one out. Yes, you can work in multiple niches at the same time. You can test out different styles of content as well to see which styles work best for your accounts in the niche you have chosen.

Another thing Cintia shared is to test out different niches of people. What she means by this is to not just focus on content that reaches stay at home moms or dads, but also content that reaches working moms, people who might not have children, older people, younger people, and more. The more people you test out reaching with your content, the more likely it is you will attract and resonate with people you might not have even expected to resonate or connect with.

Get Creative With Your Content

When creating videos and making content for your business one thing you have to do to keep your viewer’s attention is get creative. If every video you make is you staring at the camera and speaking in a monotone voice, that may get very old to your viewers very quickly. Try filming in different locations and angles to bring variety to your content.

Another way to get creative with your content is by creating different styles of content. This could mean switching it up, and creating a video where you’re reviewing a product or answering popular questions from your niche. Find topics through searching the comments of other popular videos in your niche. That’s also a great way to find questions that people in your niche want answered that others may have missed in their content creation. 

Don’t Ask For Unwanted Opinions

When you first start your business it’s very likely that your friends and family aren’t going to be very understanding because it’s a new concept for them. You might find yourself wanting to ask their opinions when you create content before posting it, but it’s best not to ask for any opinions.

When you ask for an opinion on your content, especially with a subject your friends' family aren’t familiar with or knowledgeable about, you might not get the honest answer you’re looking for. THis can lead you to feeling discouraged or like you may not want to continue. Instead of asking their opinion, post the content you’re asking about anyway. If you don’t see it picking up in the algorithm, change it up and tweak it. Continue to test your content and you will find something that really resonates with your audience. 

Cintia’s advice for anyone first starting out with their online business is to focus on being yourself. Don’t look at other people’s success in your niche and focus on being just like them, but instead focus on being your most authentic self. People will connect with you because they relate to you. You will have a better chance at forming strong relationships with your customers when you are your most authentic self.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary David Sharpe sat down with Sarah Thompson to discuss how she left her day job to become a full time affiliate marketer. Sarah worked in physical therapy and often found herself coming home from work in pain from her physically demanding job. 

Sarah realized she couldn’t continue to work in healthcare forever and needed a change. She began to look for how to make money online and discovered Legendary Marketer and affiliate marketing. She has now made the switch from working her daily 9-5 to becoming a full time digital marketer. 

If you are someone who wants to catch your viewer’s attention on TikTok this article is for you.

Getting The Viewer To Stop Scrolling

Sarah shared with David Sharpe that the main reason people get on TikTok is to scroll though their For You Page. Your main goal when creating content is to get your viewer to stop scrolling. A great way to do that is to be passionate about what you’re talking about. Your viewer is more likely to pay attention to something if they believe its really something that will help them. The best way to show your viewer that the information you are sharing is valuable is to be passionate about what you’re talking about. 

Choose a niche you care about and are going to find exciting. Don’t choose to start your affiliate marketing about something you don’t enjoy or have passion for yourself. Sarah is passionate about her affiliate marketing business because it changed her life and she wants to help others to change their lives positively as well.

Another tip Sarah shared with David Sharpe is to talk about your pain points and why you wanted to start making money. People want something to relate to and connect to and you are more likely to gain your viewer’s trust and attention by talking about something they relate to by talking about what led you to digital marketing.

Sarah also shared that you should do your best to not repeat yourself in your videos. You want to get to the point so you can quickly catch your viewer’s attention so that they stop scrolling through their feed. You have to catch their attention quick so it’s best to use the least amount of words possible to get your message across in your videos.

Choosing The Right Niche

Sarah shared with David Sharpe that a lot of people tend to go straight into the making money online niche but it’s important to really think about what niche you want to go into so that you are working with a subject that you’re passionate about.

You want to be able to pick a niche that you are passionate about when talking about it. When you talk about your niche you should feel excited about it and want to share it with other people. 

When you choose your niche it doesn’t have to be something you know every detail of and are an expert about. You can provide education to your audience as you get the education and learn yourself. You want to have a niche and product that you can talk passionately and confidently about.

Create Honest Content

When creating content for your social media, make sure that the content you’re making is always honest. Be honest about your product and your experience with your product. There is no need to lie when you make content. You should always be honest with your audience and create a trustworthy relationship with them.

When making content you should always try to make it something your audience can relate to. A great way to do that is through storytelling. You can use real world examples of your day to day life when you’re storytelling in your content. You don’t always have to talk about a story that has to do with your life, you can also share a story about someone you know as long as you can tie it back into your content and product.

Another great way to create honest content is through testimonials. As people buy and use your product and talk about it, save what they share so that your viewers can refer back to it to always get an honest review of your product. Find new ways to share your message in your videos so that you can connect with your audience in new ways. You don’t have to come up with a unique story every time you create a video, you can even just use a simple story from your daily life to connect with your viewers.

Find Sarah on TikTok @makemoneywithsaraht to learn more about how to create social media content that gets your viewer to stop scrolling and catch their attention with your content. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

 

This week on Wake Up Legendary David Sharpe sat down with Dan Cunningham to talk about his organization affiliate marketing business. Dan is from southwest Michigan and has been into organizing since he was very young and would always be cleaning and organizing his belongings. 

If you are someone who wants to take something you are already passionate about and make money from it this interview is for you.

Learning The Ins And Outs Of TikTok

Dan spent a lot of time in the service industry and has been a health and wellness coach as well as a certified life coach. He wanted to combine his three passions of organizing, cooking, and coaching into one single business. When he started watching Wake Up Legendary and did the 15 Day Business Builder Challenge he was able to start his online business and combine his three passions.

Dan shared what really helped him is learning the ins and outs of TikTok and how to build his business through social media. From learning how to make videos that take off in the algorithm to learning how to go live and get his face on camera, Dan dove into learning the skills needed for his social channels to grow. 

Something he appreciates about Legendary is that there is a community of people who are willing to help guide him and show him how to do things he struggled with or give him advice when he needed. Any time he feels stuck or might not understand how to do something there is always the Legendary community of people who are willing to help him. 

Getting Comfortable Being On Camera 

Dan shared with David Sharpe that one of the strongest skills he has developed was gaining the confidence to put his face on camera in his TikTok videos. He also shared that he now has built up a lot of confidence he didn’t have before. 

Getting comfortable showing your face on camera is something a lot of people struggle with. One way to start easing yourself into being comfortable on camera is by filming yourself without posting it and just practicing. Have the camera facing you so that you can begin to get comfortable seeing yourself on camera while filming and it will begin to feel more natural.

Another way to get comfortable with being behind the camera is by going live. Once you have a thousand followers on TikTok you are able to go live to your audience and new viewers. Even if it's only for a few minutes, going live will help you be more comfortable being on camera because it will be like you are just having a normal conversation with your audience. 

Blending Education And Passion Together

As children and young adults we all had things we were passionate about and interested in. We tend to lose focus of those things and passions as we settle into adulthood and don’t typically do anything with them. We lose sight of the things that excite us. 

Dan shared with David Sharpe that to help his viewers get inspired and revisit their passions he asks them to do an exercise where his viewers think about their childhood passions and what really excited them when they were younger. He encourages his viewers to use those passions within their affiliate marketing business and to get creative with them.

Since beginning Legendary, Dan has had many opportunities presented to him that he never thought would be possible. He now hosts organization classes and workshops at his local library and has also been contacted by health and wellness companies to become a content creator and influencer in partnership with them. “These things are overwhelmingly positive for me but they’ve come at a rate that I just can’t imagine,” Dan said. 

By getting comfortable on camera and turning your passions into your online business you can blend your passion and education together to make money and help inspire other people to do the same. 

Follow Dan on TikTok @the.organizer.man

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary we interviewed Emily Walcott. Emily got started with her affiliate marketing business in March of last year. She decided that regardless of what happened she was going to stick with trying out affiliate marketing for at least six months. She homeschools her children and really wanted to be able to bring in extra income and spend more time with her kids. 

She had never used TikTok or tried affiliate marketing previously but knew that it was something she wanted to learn how to do. Almost a year later she says that affiliate marketing and the 15 Day Business Builder Challenge changed her life.

If you are someone who is brand new to digital marketing and wants to learn more, this interview is for you.

Sharing Your Story With Your Audience

The key to creating online content especially on TikTok is storytelling. Using storytelling and creating content about your everyday life is the main way to connect with your audience. People enjoy watching content that they can relate to. Telling a story in your TikTok videos gives you the ability to create an emotional connection with your viewers.

Teaching through storytelling is something we are normally used to because that is how we are taught to learn. People remember information better when it is told in the form of a story because they can relate to it better or put themselves in another person’s point of view. 

Emily shared that the storytelling you do in your TikTok videos can just be about your everyday life. That means that you can talk about everyday problems that you have and your solutions to them. “Your everyday real life is your content,” Emily said. Just like in reality tv shows people like to watch other people in their everyday lives so that they have something to relate to. 

Creating Relatable Content

When creating content that people can relate to you want to be able to connect with your audience emotionally. Put your most authentic real everyday life in your TikTok videos. This means that if you have kids at home to take care of, don’t be afraid to include yourself cleaning up a mess your kids make or folding the laundry in a video or when you go live. 

Another piece of advice Emily gave was to not defend your hardships. You don’t have to tell people how you got to a point of struggling or explain why you had to overcome an obstacle that you may have faced. Don’t be afraid to say that you went through a struggle because there will be people who will relate to it and that becomes a part of your story.

When you first begin creating videos try looking through the popular content creators in your niche and replicating their popular videos with your own spin. Adding your own personalization to your videos will help your videos to gain views. 

Creating Consistent Content

The best way to get comfortable with posting content is to post it consistently. Don’t set unrealistic goals for yourself with posting, but try to choose a posting schedule for yourself and stay on top of it. This could be posting every day, every other day, or even on certain days. 

Even if you feel like a video that you’ve made is bad quality, post it anyway. When Emily first began posting TikTok videos she was posting them regardless of if they had bad audio or blurry visuals. The most important thing for her to do was post the videos she created as consistently as she possibly could. This gave her practice and made her hold herself accountable to posting on a consistent schedule.

A piece of advice that Emily shared was to post the video without watching it. We are our own worst critics and will pick apart our videos, meanwhile our viewers won’t even notice the very things we critique ourselves over. So many people make great videos and never post them. Just post the videos you create and someone will connect with it and relate to it. 

One last piece of advice Emily shared for someone who is just starting out with the 15 Day Business Builder Challenge is to go back and rewatch parts of the challenge when you feel overwhelmed. Even if you feel like you might want to walk away or give up, the things you are frustrated or struggling with won’t suddenly make sense to you just because you gave up. The challenge will break down the information and teach you what you should be doing and how you should be doing it. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary David Sharpe sat down with Jessica Cardenas to talk about her teaching experience and her tips for going live on TikTok. She spoke about leaving her teaching job to become a full time affiliate marketer and how she uses going live to deliver a powerful message to her audience.

If you’re someone who struggles with being comfortable with getting on camera or are just starting out, this interview is for you.

When Jessica became a parent she decided the best way to have the same school schedule as her son was to become a teacher. She learned art technology with her degree and learned how to do coding, build websites, and how to implement technology in the classroom. She was never taught about affiliate marketing or digital marketing and it wasn’t until she found Legendary that she knew it existed as a way to make money online.

Jessica goes live on TikTok every day. Prior to teaching she worked in television and media broadcasting and carried the skills she learned from that job over to her affiliate marketing business. 

Stop Comparing Yourself To Others

When Jessica first started out she compared herself a lot to other digital marketers on TikTok and wondered why she didn’t feel like she was as successful as other women in the digital marketing niche and wondered why they were doing better than her. This is a common worry when getting into affiliate marketing, and it’s hard to not compare yourself when first starting out. 

The first thing to remember is that having less followers than others does not mean that you aren’t going to make money. It’s okay to have less followers, what’s important is that those followers are good quality interested people. Your followers care what you have to say and in the beginning it's normal to only start out with a few. Having less followers does not mean that the quality or consistency of your content should change. 

Getting Camera Ready

One piece of advice that Jessica shared was to talk to your camera as though you’re talking to your friend. People get nervous when they have to be themselves on camera, but your audience isn’t there to judge you, they are there to learn. 

The affiliate marketing community, especially the one at Legendary, is full of people who are willing to give you advice and help you along the way. If you aren’t completely comfortable with going live yet, you could ask a peer to go live with you so you feel less alone and can practice having a conversation with another person and the audience. 

Prepare To Go Live

When getting ready to go live a way to prepare to get on camera is to think of possible questions your audience might ask you. Write down how you would answer those questions. The best way to answer them is to be 100% honest with your audience and yourself. Be prepared to guide your audience through your answers. 

Be Authentic With Your Audience

Jessica shared that she often has her children with her in her live streams and that it’s perfectly okay to have your kids in the same room as you. There’s no reason to hide that you have kids and you can go live from the comfort of your home and everyday life. 

A lot of people might think that they have to be a certain type of successful or have a certain type of online experience to do affiliate marketing and to be successful in it, but the truth is that you don’t. All you have to do is be yourself and you will appeal to people who gravitate towards you. Just relax and talk to your audience the way you would in a conversation with someone that you know.

Practice Going Live

When you first begin going live on TikTok or Instagram there might not be anyone in the audience right away. Instead of waiting for someone to join, just start talking and use that time to practice. The first few times you go live you might not have people that stay watching you, and other people might come and go during your live stream. 

Start talking as soon as you go live and don’t stop or break the presentation until your live is over. It might even help to plan and write out your topics and what you want to talk about ahead of time.

Lastly, for those not quite ready to go live is to record videos of yourself practicing going live or even to just set up the camera to practice without recording so that you are more used to the camera being on you. 

Using Props In Your Live Stream

Another piece of advice is to keep your hands busy. This could be a flip chart, Ipad, white board, notepad and pen, or anything else. People are used to being taught with props and often enjoy them when learning. 

Another thing you can do is a hobby like painting or knitting during your live stream. Having a signature item that is featured in your live streams is also something that could help you stand out to your audience. 

Connecting With Your Audience

Your audience likes to feel connected to you. A great way to personalize the experience for your audience members is to write down their names and TikTok or Instagram handles so that when they appear on your live streams you can welcome them back. 

Another way to connect with your audience is by asking them questions. Ask them what their current job is and what they want to change most, what they are unhappy about and what they are looking for help with. Your audience will usually lead the conversation, for them it's much easier to listen to a conversation than a lecture.

When Jessica finds out who’s on her live and asks them questions, especially the new people, it's easier for her to figure out what subjects to talk about and who might be new to affiliate marketing or going live. 

Whether you are new to going live or just looking to connect with your audience, you can use these tips to help make your live stream as effective as possible.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

On this week’s episode of Wake Up Legendary David Sharpe interviewed Jessica Zion. Jessica was an esthetician for 12 years but felt like she was constantly trading her time for money. She didn’t feel in control of her own income and work hours. With a busy home filled with 5 growing kids, she wanted to be able to spend more time with them. Within two months of beginning her affiliate marketing journey she was able to leave her job and replace her income from her esthetician job because of her affiliate marketing.

If you are someone who wants to be able to be in control of your own income and work hours this interview is for you.

The Three C’s 

Jessica shared that in order to be successful in her affiliate marketing business she follows her 3 c’s: create consistent content. 

Creating consistent content is vital to your success. This will not only help you be accountable to your followers, but creating consistent content is what will attract more followers to you. Your content gets pushed into the algorithm and the more content you push out, the more likely it is for your videos to take off and go viral. 

When you start posting content you should set a goal amount of posts for yourself to make each day or week so that you can keep up with posting your content consistently. It may also help to film several videos in advance. If you already have content built up and ready to post, that’s less pressure on you to film videos each day. 

There may be weeks when your content doesn't get as many views as it did another week. Regardless of how many views it's getting, it's important to still stay consistent with posting your content. Your content can gather thousands of views overnight and you never know which videos will attract more viewers. 

Different Types of Content

There are three different types of content you can make: story telling, results based, and educational. Posting different types of content and mixing it up will keep your viewers interested and will reach them in multiple ways whether that be through a lesson or a story. 

Viewers love to hear a good story. Becoming a good storyteller in your content is key to growing an engaged audience. When you’re telling a story in your content people will watch longer especially if there is suspense built up before the outcome or end of the story. Apps like TikTok and Instagram keep track of how long each video is watched for and use that to determine how to push it in the algorithm. Longer watch times means your content will be pushed out to more people.

It’s easy to create storytelling content because that's something you have personal experience with and have already lived through. Jessica shared with David Sharpe that storytelling content is not something that should be copied from another person because it's your own story that you're telling.

Repurposing Content On Multiple Platforms

Along with consistently posting content, repurposing your content is a great way to keep traffic flowing to your social media pages. There are 4 free apps that you can use to repurpose content on. TikTok, Instagram reels, YouTube shorts, and Pinterest stories. 

Social media algorithms are really favoring short form video content right now. You have different audiences across each platform and you want your content to reach as many people as possible. Reposing your content to each of your accounts on these social media apps will help you to gather more of a following and gather more customers and leads.

Being Authentic To Your Audience

When creating content it is best to just be yourself and be honest with your viewers. Use subjects that you really connect with when you make your content. By using subjects that you connect with and know about, it builds trust with your audience because they are more likely to buy something from you or that you’re promoting if you’ve already tried it out yourself. 

Another piece of advice that Jessica shared during her interview with David Sharpe was to not compare yourself to others because that can really slow down your progress. Just because another affiliate marketer or content creator has been around longer than you or may have more followers than you, does not mean that you aren’t creating good enough content or aren’t making progress. What matters is your consistency to create content and focusing on how you present your content to your viewer. 

Whether you are new to creating content and just getting started or you’re looking for advice on how to make your content more effective, using these tips will help you to push your content out to a wider audience.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary David Sharpe sat down with William Glover to talk about his online business journey. William, originally from Texas, is an education teacher who realized he wanted to travel. He started teaching students in Japan and Korea and eventually moved to Thailand, where he now lives.

William found Legendary accidentally online several years ago but was involved in other online businesses before he eventually made his way back to Legendary. He saw people doing the 15 Day Business Builder Challenge and decided to give it a try. To his surprise, he learned a lot more during the 15 Day Challenge than he ever thought he would. He had seen videos on YouTube about building an online business and affiliate marketing, but there was information in the challenge that he just felt he couldn’t get anywhere else.

William has recently just been exploring TikTok and learning about affiliate marketing. Since taking the challenge and also purchasing the Business Blueprints he feels much more motivated to do and learn more than ever before. He realized that as a teacher he hasn’t been as connected with the online world, and in order to teach other people he has to learn online business information himself. 

If you are someone who struggles with getting comfortable with showing your face on camera or creating consistent content, this interview is for you.

Using Storytelling To Connect To Your Audience

Something that has opened his eyes and has made him want to be more productive in his business is the art of storytelling, and how he feels like he can tell his story to a complete stranger online and they can really empathize with him and feel what he’s feeling. 

Storytelling can be one of the most effective ways to reach your target audience. Storytelling is also something that you likely already do in your everyday life to connect with others. Stories create strong, emotional connections with others. Through storytelling you are able to communicate the value of your product or service while also giving your audience, customer, or listener something that they can relate to. 

It’s important to connect with your audience and give them something that they can relate to. This not only helps you be viewed as authentic, but also someone that your audience can trust and build a connection with. You can present a problem and the solution for it within a story and your customer will likely be able to relate to it in some way or empathize with it. 

Overcoming The Fear Of Being On Camera

One challenge William shared with David Sharpe that he is overcoming is getting over his fear of being on camera. He doesn’t enjoy the way he looks or sounds on camera and is still trying to get used to making TikTok videos of himself.

Getting used to showing your face on camera can be difficult, and the first video you make is always most difficult. A great way to begin to overcome the camera fear is by going live. By going live there is no room for editing the video because it is all being filmed in real time. The more often that you go live, the more comfortable you will get being on camera. 

Another thing to help you get comfortable behind the camera is to remember that everyone starts somewhere. The people on TikTok that you see with thousands of followers all started out with the same amount of followers that you began with: zero. At the end of the day, people do not think about you as much as you think they do, and you are your worst critic. 

Creating Consistent Content

One piece of advice William shared with David Sharpe is to create consistent content. Find popular accounts in your niche on TikTok and see what hashtags and sounds they are using to create content. View their popular videos and try to recreate them with your own personal touch. 

Another thing to look out for is what style of videos popular accounts in your niche are using to create content. This could be conversational which means talking to the camera, a still image with text, or even using a green screen. Once you see what styles of content are working for successful accounts in your niche it will help you to have a better understanding of what type of content to create.

William says that it’s important to post content consistently. Try posting at least one to three videos a day on your TikTok account until it becomes like second nature. This will help you to become more used to creating videos and also help you build a consistent content creation schedule. 

When first starting out in your affiliate marketing business, it might be hard to come up with ideas to create content, and it might feel uncomfortable to get in front of the camera and show your face. Using these tips from William will help you to get comfortable with your camera and content creation. 

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary David Sharpe sat down with Kelle Roberts (@buildingyouonline on TikTok and Instagram) to talk with her about her online business and how she got started. Kelle is a high school entrepreneurship class teacher with a mission: to teach her students how to make money online.

If you’re someone who wants to learn how to make money online but have no idea where to begin, this interview is for you.

Kelle is an entrepreneurship teacher for high school students, and usually teaches her students how to start up a brick and mortar type business in her classes. Everything from what type of business to start to who the target customers are and how to attract them is taught in Kelle’s classes. One subject her students found a particular interest in over the last several years has been how to start a business and make money online. Kelle’s answer? Just like most people, she didn’t have one. 

That didn’t stop Kelle from finding the answer, though. After countless hours of research and dedication to providing a good answer for her students, she came across Legendary Marketer and the 15 Day Business Builder Challenge. Eager to learn, she invested, and not just for herself. She decided to take her Legendary journey and turn it into a legendary lesson for her students that they will never forget.

Kelle spoke to her students about what she was doing and learning each day with the 15 Day Challenge, and after day 2 she was ready to purchase the Blueprints. She felt as though this was a small investment to create an online business, especially because of how much money it takes to create a brick and mortar type business. This was an investment she felt was more than worth it to make.

Kelle has always been the type of teacher that isn’t afraid to try something new and fail at it. She likes trying out new things and reflecting on them. “I’m not afraid to go out on a whim and try something new, especially if it benefits my kids,” Kelle said. When she first began her online business journey she had already told her students that she likely wouldn’t make any money doing this. To her surprise, she was wrong.

Kelle students made it a goal of theirs to get her TikTok famous and she now has over 55k followers on her account. On the day of her very first commission that she earned, she came into class beaming, excited to tell her students that it did actually work and she had made money. She learned how to monetize her content and taught her students how to do the same.

Knowing What To Do Once You’ve Caught Your Audience’s Attention

When she spoke to her students about who her target audience should be, she decided it should be educators. Many educators aren’t happy with their education system. She had just been through two of the most difficult teaching years of her career during the Covid-19 pandemic and was hoping she would get a pay raise like the school districts around her, but she did not. She wasn’t alone in her disappointment, and many other educators felt the same. 

Kelle had done online work before, such as MLMs, and the last four years she had been working a part time job at a sporting goods store. A lot of educators and teachers nowadays have to work a part time job along with their teaching job to be able to survive. But Kelle didn’t want to just survive, she wanted to be able to go out and live her life.

She loves her teaching her students, and says that Legendary has given her a lot of empowerment. “Education is in a place where it needs a lot of help and I’m just trying to show kids what they can do to better their lives without having to spend a billion dollars at college,” Kelle said. 

She told David Sharpe that because she is an elective teacher she has a lot more creative control in her classroom and has the freedom to introduce new things. She wants to teach her students things that will not only apply to their lives, but will apply to their education as well. “If they can’t see the fact that it benefits them in some way they just aren’t going to be interested in it,” Kelle said. A big part of that for her is being able to show her students that there are other career paths than just going to college and getting a degree. 

Finding The Time To Create An Online Business

When Kelle first started out in her online business she wondered how she would be able to fit it into her already busy work schedule. She found it to be surprisingly easy. She was able to do this around her full time job and be successful at it, at the same time. “You do have the time, you just have to prioritize it,” Kelle said. 

The internet has become a part of everyday life for most students and children, and they will find information online whether they are exposing themselves to it or someone else is. That’s why Kelle feels it’s so important to teach them these things now. “We have to talk about the things kids want to talk about and things that are relevant to them,” Kelle told David Sharpe. 

Being Your Most Authentic Self In Your Business

Kelle creates a lot of conversational videos on TikTok, and is more comfortable doing videos like that so that she can show both the positives and the negatives of her online business and her career in general. She talks to her students a lot in her classroom about these subjects as well. Kelle tells David Sharpe that it's important to show both sides to everything so that she is being as authentic as possible to her followers and also her students. 

Students and children are looking to connect to adult figures that they feel like they can trust, and her students won’t be able to trust her if she isn’t being her most authentic self. She teaches through storytelling a lot of the time and enjoys storytelling in her content. She feels like her viewers and students can understand her content best if they have a story to relate to it. 

Her student’s values and opinions matter to her and she stops class regularly to talk to her students about important things like getting an apartment after high school and other real world skills and information they will need. 

Kelle doesn’t usually view herself as an emotional person but recently she has found herself opening up and getting emotional in her videos. She shared with David Sharpe that her father had recently passed and that her online business gave her the opportunity to be with him in his last few weeks of life. 

Not only did it help her create the income she would have missed out on with her teaching job from taking the time off, it also became something that she was able to bond with her father over. They spoke a lot about her online business and gave her an opportunity to make her father proud before he passed away.

Kelle told David Sharpe that even though she has three college degrees she would have never been able to do the things she has done with her online business in the education world. This has given her more opportunity and inspiration than she ever would have imagined. Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary David Sharpe met with Tanya Lena to talk about her beauty coaching business. Tanya focuses on inner beauty with her customers and clients rather than outer beauty. Tanya is a Transformation Coach that specializes in self-projection.

Tanya originally wanted to be a therapist or psychologist but ended up finding herself in hairdressing. In 2014 she began to get into mental health and spirituality with her business, and started up her own website from scratch. 

If you are someone who struggles with overthinking or stress about your business this interview is for you.

Never Be Afraid To Fail

Tanya’s first venture as an entrepreneur, she opened up a total beauty spa for inner and outer beauty and spirituality. She created a TikTok page to promote her business and the account was not very popular. Instead of giving up, Tanya decided to delete the account and try again, and this time she succeeded. She gained about 500k followers within two years. Her account took off and she began getting requests for partnerships with different companies and other offers. 

You Have To Do The Inner Work And The Outer Work

Tanya shared with David Sharpe that in order to succeed with her business, she had to do the inner work along with the outer work. This meant instead of asking herself how she was going to monetize her business she first had to create it, she needed to provide value and safe space to share and grow a following. Her TikTok growth helped her to gather clients for her coaching portion of her business. Instead of getting too ahead of herself, she wrote down all of the things she wanted to do with her business so that she could do them each one by one. One of those things was writing a book, which she will be coming out with in the next year.

Another part of the inner work is setting boundaries in your business and with yourself. This can mean many things, like not taking on too many clients, or creating a set schedule for yourself. Sometimes we think that our business or method isn’t working when it is ourselves who is not putting in the work to ensure that it is successful. 

Tanya also shared that one thing she does to contribute to her inner work is giving herself positive affirmations. Positive affirmations are phrases you can repeat to help yourself overcome challenging life obstacles. You might feel weird about it at first but after a while of repeating your affirmations it will help you start to believe what you are telling yourself. “(Affirmations are) reminding your mind of what your soul already knows,” Tanya said.

Tanya told Dave that by repeating affirmations each day help build habits for her in her business. This helps her to subconsciously make herself get up every day and do the work she has planned for herself each day instead of procrastinating or putting it off. This helps reprogram your mind to start working a different way so that you don’t give up when things start to go wrong.

Using Your Senses 

When first starting out it might be difficult not to compare yourself to others or over think about your content creation. Another tip for beginners that Tanya shared with David Sharpe is to ground yourself when you start to feel stressed out. This means using your senses to close your eyes and ask yourself what you can see, hear, touch, feel, and smell. This will calm your brain down so that you will no longer be in a stressed or overthinking state of mind. “​​We come into the business world and we can sometimes get attracted to unhealthy people, places and things and need to find the things that are healthy for us,” David Sharpe said.

Finding Balance In Your Work Life

Tanya shared with Dave that by slowly reprogramming your brain it will reduce stress in your work life. A lot of people who start out in affiliate marketing often become frustrated and want to give up. It’s important to embrace the struggles that you go through and allow yourself to have them. 

Nothing is perfect 100% of the time and when you begin to accept there will be roadblocks and struggles. Once we embrace them, they will come as less of a surprise when they do happen. David Sharpe shared with Tanya that he always tries to stay close to his personal growth and have balance in his work life.

Recognizing Negativity 

Tanya’s new book is about self projection and taking responsibility. She says that it’s important to recognize the people in your life who might be toxic and bring you down, and that when you do the inner work it is much easier to recognize who is in your life to just bring you down or sabotage you as opposed to people who are just having negative emotions. 

When starting out in your business it can be difficult to not get overwhelmed or to not overthink everything. By utilizing these skills and helping to ground yourself and stay in tune with your personal growth it will help you to grow with your business.

Would you like to learn more about building your own profitable online business that you can do from home? If so, I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

This week on Wake Up Legendary David Sharpe interviewed Rad Detchev about his Chinese medicine and acupoints online business. Rad uses TikTok, Instagram, and YouTube to grow his online business and share the information he has gathered about Chinese medicine and acupoints to help people in their daily lives. 

Born in Bulgaria, he now travels the world living a minimalist lifestyle while creating online content. He has been doing his chinese medicine and acupoints online business for the last five years. It took him four years to build his YouTube subscriber list up to 50,000 but only one year to gain half a million followers across TikTok and Instagram. 

Rad shared his top 10 marketing tips with David Sharpe on how he built his successful online business. If you are interested in learning about how to strengthen your video content strategies and learn how to make your content go viral, this interview is for you. 

Tip #1: Pick The Best Platform(s) For Your Business. When choosing a platform for your business, Rad says that it’s important to keep in mind which platforms get content to an audience quickly. “Short form content will get you farther faster,” Rad said. TikTok is a great platform for this because it will boost your video out to people immediately after you upload. Instagram is also a good platform for this. While Instagram may work a little slower at showing your content to viewers, their reels feature is another way to quickly get your short form video content out to viewers. YouTube is best for long form video content and takes practice to create videos. When starting out at making content, TikTok and Instagram are the best platforms to put content out from. 

Tip #2: Research Popular Content In Your Niche. When creating content Rad says to research the content in your niche. From there you’ll want to see what videos are popular, and analyze what the creators of the popular videos in your niche are doing in their videos and what funnels and lead magnets they have. Once you see what made those videos popular, try recreating them and putting your own spin on them. 

Tip #3: Have Good Video Presence. When watching Rad’s videos, you might think he’s an extroverted person. This is because he maintains a good video presence. He says it’s important to watch your video back and ask yourself how you feel about the video, and if you were the viewer, would this be something you would want to watch? Rad says that a lot of people watch themselves on selfie mode and that can completely connect you from your audience. When filming you should not only be looking directly at your camera lens, but also make sure that your camera lens is wiped off and clean, so that your video is in as much high definition as possible.

Tip #4: Keep Track of Your Video Analytics. When experimenting with different video and content creation styles you should keep track of your video analytics. This means keeping track of what works well in your videos and what is making them popular. This way you can replicate and re-create that experience in your other videos for your viewers. 

Tip #5: Don’t Change Your Message. When creating content online, you may sometimes find yourself bored of the message you are sending out to your viewers and want to change it. As you start growing your content and the algorithm starts to get to know who you are, the people who see your videos aren’t usually the people who are following you. This is because platforms like TikTok and Instagram will push your videos out to new people who haven’t seen your content or heard your message before. While you might be bored of your message, it might be just the thing the new content viewer needs to hear to follow you, or might be something they really resonate with. “We get tired and bored of our message before our audience does,” Rad said. Most of the people listening either don’t remember what you may have said in a past video or are completely new to your content, which is why you shouldn’t change the message of your video content. 

Tip #6: Stick To One Niche. If you are posting in too many niches, the algorithm may not know who to boost your content out to. Sticking to one niche is best because then the algorithm will better understand how to sort through your content and push it out to the right audience. Posting content in multiple niches on one account might be confusing for viewers as well. It is also best to stick to one niche so it is easier to keep track of your video analytics.

Tip #7: Batch Your Videos. When in the beginning stages of content creation, batching your videos is a great way to practice video skills. This means creating multiple videos in one content creation session. This will help you get comfortable behind the camera and speaking directly to your audience, and help strengthen your video content creation skills. Rad also recommends filming every day so it’s not difficult to come back to filming like it may be if you take time off from creating content. Rad films a video each morning, edits it, and then posts it. 

Tip #8: Create Connection With Your Viewers. One great way to create and maintain a personal connection with your audience is by going live. This will help create authenticity and trust between you and your followers/viewers. Be authentic and show your viewer that you are a real person that they can relate to and not just a face on their screen.

Tip #9: Separate Yourself From The Brand. Even though your brand might be all about you, it is important to keep in mind that your brand is for your business. You will still have a connection to your brand and content, but it will become much easier to post business related content on your platform. This way you can put intention behind your content because you want to use that content to help people, rather than posting content of yourself that might not have to do with your online business. 

Tip #10: Use Captions In Your Content. When you create video content it is vital to use captions. This is because the viewer of your content may not have their sound on, or could be someone who has a disability and cannot hear your video. Captions in your video are also important because not all countries have the royalties for the music you may be using. This means that the viewer might not have access to the audio in your video, and captions on your video will still help get the message across to the viewer without them having to hear it. You can create captions on your videos by using text and stickers, and also by using apps specifically made for creating captions. Rad suggests using the apps CapCut and Captions. 

Whether you’re reaching a new audience or your current viewers and followers, these tips will come in handy when creating online video content across short form video social media platforms like TikTok and Instagram. If you would like to learn more about building your own profitable online business from home I recommend you watch this free video which will walk you through our #1 recommended way to learn how to earn money online from home.

Below is the transcription for this episode:

Dave: Hey what's going on my friends? It's Dave sharp Welcome to wake up legendarium digging through my murse here, like an old man looking for my headphones. Alright my friends. Well we have a guest this morning who's gone from the IT industry to the digital marketing industry and we're going to talk amongst other things a little bit about what that transition has been like in any advice that he has for anybody who's making any kind of transition. So with that said, rich, welcome to the show.

Rich: Hi, thanks for having me. What's going on? What's good?

Dave: Hey man, great to have you where you calling from

Rich: I'm calling from Texas, man.

Dave: Okay, okay. We're in Texas.

Rich: I mean, Houston, Houston. Yeah, no, it was funny. I used to be in Cali and then we decided to move to Texas. So here we are.

Dave: All right. All right. There you go. So how in the heck did you go from the IT industry and what does that exactly mean? What were you doing? Give us you know, some? You know, give us some context about what your life was like. before. You know you, you got involved with this online marketing world. And what were you looking for? 

Rich: What got me into it was so you know, I have an IT background and doing it for 23 years or something like that, right? But my big thing was in what I talked about my lives a lot of times is um, that do that. I can take advice, I can take advice, I can take direction. I'm always looking for counsel, but you can't dictate to me so you will do this, that type of thing. And so what happened was, you know, the place of my employment, we were there. And then at one point there was like, Okay, there's a policy they implemented, and they were like, You must do this policy and I'm like, but it goes against what I personally feel and I was like, here's the reasons it goes against it. And they gave the option to some of us when they implemented the policy, it was either do the policy, it was either do the policy, resign or be terminated. So I was just like, Well, I was like, you know, and then some of the people there that didn't want to see me like what do you what are you going to do? And so, as I kind of took a break from the hiatus, and when I was doing that, I was just like, well, you know what I am? What should I do next? Right? Do I want to start my own business? Do I want to, you know, I've really just kind of taken some time reflecting whatever minute and one day, ironically enough, one day my wife has always been an entrepreneur. Right. And so then like, as I was helping her and everything ironically, it turned out that it was kind of like, you know, what, I can see myself doing something like this, but then the question became, alright, what do I do? Like what would be the thing that I would get involved in what would be the and then all of a sudden, I started to come across, like just messing around with tick tock one day, and well the crazy story behind it is my wife's my brother in law, since somebody he saw on Tik Tok to us, and then we started it was a legendary marketer person and we were checking it out. And I was just like, I can do this. And I was like, okay, look, I don't have my own business. I don't have my own product. So then I was like, I was like, I'm used to being online anyway. Because that was like, you know, I'm somebody who was always right. Once I started to kind of do some research when you guys started to research some other people like in the field, I was like, You know what, I'll give it a try. And then plus, the big thing was I'm seeing different people do it like, you know, I'm seeing single moms stay at home moms, I'm seeing, you know, people in their 60s and I was like, All right, that was like yeah basically,

Dave: Yeah, that's really cool yeah, both here at Legendary and also, you know, I think really internet marketing in general and especially entrepreneurship. I mean, you meet so many cool people. What I find in entrepreneurship is like, a lot of the life, political life or like, even the cultural ones that you know, like, it's kind of like growing up in a neighborhood or a city and not ever leaving it. Like entrepreneurs. So often when you meet them, they've been more well traveled. But have you found that the vibe of people here is different from the vibe of people in your typical corporate environment? And how would you describe it? Yeah, actually, it's

Rich: So like, the crazy part was, I used to work for a fortune 500 company, and then I transitioned to another organization. But when I left, right, and in that organization, it was very much lacking, like people were in there, but then you would find out they were into so many other things. And a lot of times people weren't just their job, right. But then it was weird. It was almost like going from that. 500 going to that organism with things like transit because, so many people who are either just like me, or people who like, you know, their experiences was, oh, yeah, I was doing this and I'm going here and I just talked to this person then. Oh, and then like, for example, I met some of the coolest people that are like, into some, like, stuff you would think would be the weirdest thing I've ever played, then. You know, it's like, you get in the group and where you know, awesome. I kind of give you that book when you go in saying, oh, yeah, I want to try this. And, you know, if somebody is not used to dealing with somebody who's a little kinky, they're gonna say, like, why would you do that? 

Dave: Yeah, like there's not a whole lot of stereotypes. There's not as much stereotype, and that kind of stuff. Like, right, yeah, no, and we all you know, we all experienced that differently. But it was just, I mean, like, one example for me it was just my background man. I mean, being a recovering addict, having a few charges on my record, you know what I mean, from when I was using, and, and just, I mean, I got arrested when I was 18. Dude, I didn't even get my adult self a shot. You know? It was just all dumb stuff related to my addiction, just, you know, fleeing and eluding one time I ran. One time I used a license that wasn't mine. So my point is, is that in the moment but but you know, online when people don't like it, but it's not a way to turn my mess into a message anyways. But I really love the diversity of our community, but also love the way that entrepreneurs just really, like it's almost like a it's almost like it's almost like, in many ways, just how I wish all of society was you know what I mean?

Rich: Yeah, because it's funny, you mentioned that because I remember I was on so I'm a part of another community where like, it's a group entrepreneurs, they get together every morning and everything. And so the crazy thing was, and again, all types of backgrounds. Like I have a college degree I have, you know, I'm like, you know, very straight laced. And a sense of college degree did follow the whole process, right? But I'm sitting there and I'm listening to this dude. He's like, multi seven figure earner. And he talked about like, you know, similar background to yours. He was like, Oh, I got in trouble. I did this. I was locked into this and then the big thing to me was like, every one of us were dialed into him because it was almost like, Okay, this is part of your story. But this is not who you are. And you are where I want to go. So it's like we were just all so locked into what he had to say when he had like, everything we teach you like if you want to be successful, and whatever. Like you said, it's so funny because that type of person typically typically wouldn't be able to even get in the door.

Dave: Yeah. And that's a lot of the challenges with our our I guess I won't get into the health conversation because I'm just so not qualified there. But in so many other instances, you know, like one great example was when I was going through treatment and all the people who were highly educated and worked really hard for those degrees, but had no addiction experience. It was hard for me to get anything out of them, hard for me to connect with them. Whereas I walked into the office of the person who had the bare minimum degrees. I mean, you just got enough to get in the door but they're they got 10 years of sobriety, right and man, those were the people that I was fixated on, you know what I mean? So connect with that person, right? Exactly, man. Exactly. So I like how I like our community but most of entrepreneurship can't say all but most of entrepreneurship Well, I used to say that it's more inclusive rather than exclusive. And that's what I thought I was going to leave it was like all the marketers over the years have kind of used the angle of like exclusive group and exclusive club and all this kind of shit and the truth is, is that like, what people really want is for things to be inclusive right? Not have to have a criteria or be a certain level or whatever. We've tried to do that here at legendary and I think me being open with my story in my background, leaves room for people to also feel comfortable in their own skin. What's your approach in connecting with your audience? What's your approach to help them trust you, level with them and connect with them despite, you know, differences that you may have to where people you know, people are judgmental, they like to look at us they like to say, Oh, I can't learn anything from that person. He's too. All too sure. too old, too young, too black for money too, that you know people are always How about even more kind of him before you know, so I just can't deal with him that way and try to turn the mess into a message. What are some of the things that you've done?

Rich: Well, you know, in my case, like even along those lines, I'm a pretty open person, right? So like a lot of times I go live every day, right? And so when I'm going live a lot of times what I say to people is, first thing I'll say I'll tell people about my background, right? Just like I say, Oh yeah, I have a college degree this and the other. But then the first thing I said I was like, Look, my goal is not to debate whether or not you should go to college or not. I was like you do what's best for you. So for me, going to college was what worked but if going to college doesn't work for you don't do that as it but I said I will say this much whenever you do, because I always tell people like the big thing is I was like alright, I'm gonna tell you how to make some money. I was like, cool, but you have to have a certain mindset first. One of the things I'll say is like you, whether you I'll even say like you know, if I'm talking about literally other affiliate offers, I'll even say like, look, I would love for you to come and invest and do it through me. Yeah, I would love that. If you say you're investing in yourself, so find

something to invest in. You walk away from this life. Think of what you can invest in whether it's a book and I'll even say like yo, go read Rich Dad, Poor Dad, right? I was like, go read. These are some of my favorites as I go do something to invest in myself because the first thing I say and I think I connect with people with this is like I'll say, Look, you don't want to be like a month from now, two months from now a year. From now, thinking like you're in the same spot as it looks, if you came to my life more than likely you're looking for something to do differently. And if you're looking for something to do different, these are some of the things I suggest to you right as like yo I'm about building community I'm not sharing so like for me like first and foremost even sometimes you know when you get the trolls it's always hysterical gray and even with them. 

Rich: Oh yeah. And but I like whatever you like sometimes even with the trolls I'll be like, Okay, I said, I'll tell you what, if you can have an open mind just listen to me for about five minutes. I'm like yo, you do this you will make money from this, of like that even before I even talk about any offers or anything like that. So the thing is, it is like my natural personality is I want to get to know you. I want to get more of a natural vibe of I just like hanging out with people. So like, say for example, your background that wouldn't shy me away from you. That would actually bring me towards it. I'm like, Oh, tell me more. I'm sitting there like, you know, I didn't realize before and that's true.

Dave:  For everybody, right? I mean, the pastor who's sitting on the stage, and I'm just using this as an example, who has the background of being going to prison, and all this. Those are always the more interesting, powerful, you know, preachers for example in the religious field and I gave the therapist an example of a person who's dealing with drug addicts. You look at somebody who is the CEO of a company, they've worked for a nonprofit working in addiction and in home in chronic homelessness and mental illness. It was kind of a three prong approach, but the CEO there. This was when I met her, the CEO there started as the janitor, so the whole company really admired the guy. And there's a lot to say about that. those basic things that you know, are just how you connect with people? This is really the thing that is more important than the mechanics is to have the mechanic set up properly. Absolutely. If you think that just Oh, Kate, tell me where to point and click and then I'm going to hit a button every day or you know, it's not absolutely we've, we can pin and click that's a thing. Nowadays, I still encourage everyone to learn how to connect with people in the ways that we're talking about here. One great way to connect with people that's super practical based on an example you just said was like if you're alive and there's a troll for example.

Dave: But anyways, yeah, it's like man will often be we think our reaction is to get defensive and nasty. And that's exactly what most people see everybody else because any time that you say something nasty to somebody or do it drive by on men that 9.9 times out of 10 They're gonna hit you with some nastiness right back. Right. And the difference between connecting with people and becoming trustworthy is that they want to invest their money with you and follow what you have to say. Is that you? You react differently. You react with leadership and those things don't move you in. They don't move your beliefs in what you're saying. And I think that's what the big one if, if I if somebody is explaining something to me, and then I ask a question, or even say something that's slightly rude, and it throws them there thing they started getting nasty, passionate and out it was really that convicted about what they're talking about because Oh, so a lot of times the things that we do, we should actually do the opposite. Because we were trained by people who were broke. Were trained by people who all got who could not level up in their jobs, who could not run successful businesses. And maybe these people were our parents. God bless them. That's fine. We still love them. But if we want to get a different result, we have to do something different. And that practical example How deep can we go with this one example of how you react to somebody on a live in a comment says so much about how far you're gonna go in this business. Do you agree?

Rich: I agree, even one guy one time he came at me and he goes, like, you know, he's listened to me. He was like, well, he said, Well, I've heard other people do legendaries like why should I go with you? Right? And I didn't even take it anywhere. I just thought well, I said, here's how it works, right? So you can go with me or you can go with someone else. So think of it like this man. I was like if you're at a car dealership, if you like if you're trying to buy a Nissan there's multiple things on car dealerships, right. I was like maybe you vibe and you bought because you liked how this dealership treated you versus this one. I was like, whether it's me or whether it's someone else. I was like, Cool. And I go back to the thing of saying, Hey, I just want you to invest in yourself. And like in that moment, dude like, he was like because it was thought I just lost myself.

Dave: Oh, man. I mean, being a parent is phenomenal. They just, you know, they're there. We got to embrace the tech you know, we got to embrace the tech the kids are gonna deal with the tech the whole the whole whole logistics have boundaries around the thing. My job as a parent is to keep those boundaries around. Oh, yeah. Kids are kids, this is life. And this is entrepreneurship, right? It's like you know, you can't plan what's going to happen in your business. You can't plan what's going to happen in your life. And so how do you embrace everything not being perfect in your videos and everything not being perfect in your lives? Like so many people are so afraid to even get started because again, they think it has to be a perfect presentation.

Rich: I got a survey yesterday. It's actually somebody I know is their brand and everything, but very much and I say this on the lines a lot of times like yeah, just get started. I was like if you waited for it to be perfect, if you wait for it to have out like you'll never do it. I was like Don't overthink it. Just do it. Right. And so my wife one day she's like, like, Well, what do you do for a living are shooting videos to post content? Right? I like the way she lives. Why? Because here's the thing. On the live show, I was like, I'm going I'm be myself naturally. I'm a talker. So I'm like, I'm joking around. I'm having a good time. Like if I mess up, so be it. I'm still going with the content of like, you gotta shoot it over and over. 

Dave: Ain't nobody gonna see your first few anyway. That's what we always think we're about to give a presidential address like the whole world's gonna watch it. It's like, I had to realize I'm not that important. If I say if I screw up on a live too. It's not like the end of the world either. Like I really had it goes back to the liking gap. It's a, it's a, it's a phenomenon of where we and everybody can Google it, man. I mean, I'll show it to you right now. Just so you all know that you know, this is a real thing that we deal with. And it's on Wikipedia. It must be true. 

Rich: Right. really accurate.

Dave: The liking gap is the disparity between how much a person believes that another person likes them and that person's actual opinions. Most studies have found that most people underestimate how much other people like them and enjoy their company. Right? And that's why so many people are getting rich. They are getting rich, just sitting around talking. And why is that? Folks? The reason why that is, is because if you actually start talking and doing the thing that snowballed from people who don't like you are going to come through and say something mean, if they're a mean person, and then they're going to move on. That's human beings. Human beings have been doing this tar and feathering people get you laughing at other people's expense, sitting in coliseums watching people fight a bowl to their death. Human beings have derived pleasure. I'll never forget. I was walking my dad and I were on a job one day, and we were we were walking under this big building that was up on stilts. But there was this huge pipe that was going across the way and he's walking with a drink in his hand, not paying it to him, and hit his head. Hard thing it was like have you ever seen somebody hit their head but they don't? It just stopped them from just dropping to his knees right? Man I should have been right therefore, I could not stop laughing. I was like you probably got a concussion. But I was deriving pleasure from his pain. I couldn't help it. I'm not a bad person. It's just a natural reaction. It's a human reaction. So when we do it's just like death. It's like a phenomenon. We came to understand it. I love my dad snapped out and was like, like, holy shard Are you alright, got that, really at first. And I've always done this about. Like, I've always if he was doing something that he looked frustrated or whatever, I would laugh like it. Maybe I just felt safe to beat myself with him. But either way. This is life and this is what's gonna happen. It's what's going to happen out on the internet as well. And so, you know, when we when we, you know, are able to, you know, kind of expect that and you know, the reason why people are getting rich sitting there talking online is because if you stay persistent, your words and your and you can comment on that. But when we say persistent and consistent, the people who do resonate with us do find us. That's right. And and that's where the magic happens. And you have to sit through a bit of the uncomfortability of getting the campaign and your business up off the ground. To find your message, find your confidence, find your flow, and that might take a matter of days, weeks or even months. But that is required in order for you to feel comfortable. This is how you're going to do that. You're going to get more comfortable with your message that you feel comfortable enough to where it actually becomes fun for you because you stop caring about what everybody thinks so much because you realize they're not paying your bills, and you're talking your flavor of shipping, you talk and you know what people are gonna resonate with it. 

Rich: My first commission came and I was just like, I just looked now I looked up, and I was just like, Yo, I can do this. Um, it was oh, it was just like it was just like that. And then like I said, right, the craziest thing was, I remember I had one guy on the line, and he's like, Yo, man, how do I grow the follow up? Like, he'll just show up? He was like, it's only me and my mama and that's it. Like it was like people like it's like four of us. as broad as they were when I started out. I was like, and this was one of my I had like, 20 people on that. I said, I said when I started, it was 10 And I said, there's me and my wife was there. And I was like you said, but whether it's 10 or 100 you show up you show up. I bet you keep doing the same thing. And like how I will connect with people if I'm a native New Yorker. I moved from New York to LA. I moved from LA to Texas. I also went to school in Virginia. So I started like, as soon as people start coming on and they tell me where they're from. I'm like, yo, I'm from here. I was like, Yo, I grew up here. I'm here and so I started noticing that I was like, hey, just to let you know, my background is in it. I play it's not even in marketing. So I'm like, hopefully you can do this as well and then I started talking and then used that to my advantage. Right. And then the other thing I tell people isn't, I think the thing that connects me is I'm a husband and a father. And like you know, and like you said, I can't tell you how many times my son has walked in on Me Doing Something Right. And one of the things I tell people like the thing that resonated with me the most was especially what we're going to do every day, right? There are times where I would wake up in the morning before they got up. It's dark. I go to work, and then I come home. It's dark. Yeah, I'm home. I walk in the door and they're gonna go to bed and I'm like, yo, I was like, Okay, I gotta do something different. Because my boy has a crazy personality, right? So I love hanging out with them. So I was just like, Okay, I gotta do something. But ya know, that's the big thing for me, like, I was wild because you use the persistent and consistent because I tell people I'm like yo, if you show up, people just rock you.

Dave: It's great. Like, right? We really have to pay for advertising. It's the great it's you had to before if you wanted to get big reach or you had to be really persistent and consistent on YouTube man, before the short form video explosion and I know a lot of y'all think it's about tick tock it Annabelle, TikTok man. Not even been here in a couple years. But the game's changed the short form content in the way that they're pushed the way that now what tick tock did was break an algorithm and set a standard it's kind of like it's like a cute little cost of drug companies use of medications that you're over. You feel like you're overpaying for it, go to cost plus drugs, and type in your medication and see if you can get it from him through him for cheaper, but He's disrupting that industry. And the way that he's doing it is offering the medications cash is having some insurance companies now want to be a part of it. But he just basically likes saving people just gobs of money. So now all the sudden all the like, like Labour's European Union, which every layer every person every role, everybody has to take a fee along the way, your grandmother or you or me or whoever has to pay this stupid premium for medication and in their studies. They show many Americans choose food and have to choose between food and medication right now. And so the same thing happened with TikTok like up until this point, you know there was a late majority or do you have Sony lock? You had either horrible to create content that brought people to the platform and then they'll split that the the advertising for you if you monetize the channel and turn on that you want to run ads on the channel, but otherwise you had to pay for advertising and Brent and I can remember when Facebook like we all had built in 2000 and like nine and 10 and 11 but and we had good organic reach, but then all the sudden it just it just it just disappeared like I don't want a beautiful up now they wanted you to pay right right. So that's a little history of what's happened with Facebook for example, and in other social media, Instagram, Facebook own Instagram, right even Snapchat when it came out. It wasn't hot because it had a unique algorithm. It was hot because they had the disappearing messages. That means right right. Kids wanted to be on it right? Well when TikTok kale and now I'm putting shoving video and it's gonna push them we're gonna push it out to cold audiences and tested with cold audiences to see if it does well. And if it does continue to push it out. That was a game changer. That was a game changer. And we've never had anything like that. That's why we're in this season right now. Just a little bit of a history lesson for everybody. And, you know, I understand a lot of y'all are like I posted videos for two weeks and whatever but it's still talking about how we know but that's how TikTok changed the game. So whether they're around in another year, it's irrelevant, because now all the sudden what we expect as as as users is to be able to have our content reach people who are more than those who are just following us.

Rich: Right? Yeah, no actually so it's funny because the crazy thing is this last year has been about trying to become a marketer more than anything. And so like I study a lot of the guys in the community, in the women too I have to say that like the women that go in it, I study them I study with guys, obviously they're like, Oh, this is why you're successful. And so like, you know, and like one of the things I'll say in my life, I'm like, oh, okay, you're seeing I'm like you're seeing this aspect. You're seeing the videos, the short form videos, I said, but one of the things I'll even say in my lives, I'd like tell you more. And you know, I started looking at it like you said, just like tick tock is doing his thing now. But then even from there, it's like okay, well, whether it's tick tock whether it's Instagram, whether it's YouTube or Facebook, I'm like, Okay, now I'm starting to put the puzzles together. Now I'm starting to see like, okay, it doesn't matter what platform you're on. With you kind of like you start to develop the skills like really start to develop and understand and then embrace the community as well because they're crazy people and many times I've been on, like one of the q&a calls and people in the chat. They're like, Oh, this is what I did that helped me to get forward and do this and try this. Oh, you want me to come live here? I'll come into your life and get it and that's the thing that's been key for me. Like that's been the game.

Dave: Well, people, the thing that is, is the magic is that as you just pointed out, we have a community right like a leader, your factory, that if you come hang out in it and around it for about I mean, if you come hang out in here for a year, and you don't have to do anything special, just show up and listen and just take action but it's not like you've got to participate. You don't have to pick up cigarette butts. You don't have to put tears away. I remember when I first started going to 12 step meetings and stuff and I'm trying to, you know, figure out if I want to actually stay clean and sober. And I want to pick up cigarette butts and shit to do it. But that was that was that I learned that self selfless. My health was the way to stay clean, you know, and I've realized the way to make money is the same way stop worrying about my own selfish needs, and go out there and over deliver. And so you know the lives it's like we go live we should only be doing 10 to 15 minute interviews every day like I wouldn't be good enough, but man, it's like we do 45 to an hour because it's like, let's talk until we get up to a point where it'd be too like it's a lot like people walk away like Damn, man man, like that was a lot of value. It's the way to win. It's the formula to win it's you know over delivering that value in but anyways it all starts with coming and hanging out and listening. You just have to listen and be in the community and watch others and every time you hear it observant and listen and learn and then make sure that the actions that you're taking are purposeful.

Rich: Well actually yeah, that's funny you hit it right on the head when you say that because even you know when I do live a lot of times the first thing I'll even say is during the land like look, even if you wouldn't even be wrapped with me right? Like, go to your research, go Google go do this right. I was like go check it out. Because I was like, I don't want you to listen to this. And I said if you do it, do your research. And then another thing I tell people is all my lines. A lot of times I'll give people at least three or four different ways that they can make money online. I'm like, yeah, well if you do this, you can start making money and I was like this is straight up like this isn't me giving some value to you guys, right? And then the first thing I say is uh, but like you don't execute as like all that because some people then you know, they'll say they're being supportive. They'll be like, yeah, knowledge is power. And I go no, I was like potential power. You don't you don't it's no good to you as so then it's wasted knowledge. I said like right now you guys some of you guys that want to make money. I was like, if you execute on the things I just told you. I was like, you could actually start doing well online I've like but I was like yeah, to do it. And like when I first went to a call, I just sat there and listened. I was just like, man, it's a lot of information just for the first day in like, hanging out even if you hang out, but if you're hanging out, he's there. Well, you have no choice but to just get better because you're surrounded by people with like minded people. And you're just absorbing everything. And then learning to binge

Dave: I mean, you want to get good at anything. Like for example, like I was investing started investing several years ago, and I wanted to do more than just real estate like my wife and I had started buying like total party C's, right right within the city like we don't have some great like for us lifestyle is as important as trying to take some gamble to get the highest return right like buying properties other places throughout the country like we're just buying properties within our own neighborhood. And in but we wanted to get into more so I went in. I hired a stockbroker and accompany and I know he didn't want to manage it. Oh, I didn't know. Okay, and guess what I did? I just started stocking money away on that. It didn't matter. I didn't think the fees didn't matter at the beginning to me, right? Because I didn't have any money in it anyways. You see what I'm saying? So it was like I could have sat there and like going on a learning binge or whatever, to make a new video before I got started, but what happened was I kind of went away a few million dollars right Right. Right, right. And now all of a sudden man this one and a half percent that he's charging me that's a pretty damn big fee. So here's what I did. I went on a learning binge. I said, Hey, hold on a second. I mean, let me educate myself about the financial man you know, the broker space, the wealth management space and what happens now, through Bingi be binging on Warren Buffett from Charlie Munger from you know, Pete, like, not money managers, entrepreneurs, like Warren Buffett, who there's a difference between how Warren invest in stock and company and how the average person invests the average person invest in stocks. Like it's a gamble, or like it's like it's a casino like just hope it goes up but like his hands in his impact. Grow. He's got more of an advantage there. But the thing that I learned was that the average money manager can't beat the market. There's a thing called an index fund. That just follows the market. And it invests in all like for example, it's an index one that follows the s&p 500 and evenly invests in all the top five companies and can be found 500 in just your diversified diversified across those companies. I think Vanguard is the company that invented them. It's a next to nothing fee and you're not constant. The reason why I don't buy crypto is because back when I owned crypto back in 2017, checking it constantly refresh and see if it went down $8 But it was right. Yeah, the same thing happens with investments when we're buying from time to time I learned in the market, so my investment is radically shifted after going on that learning binge in learning about what ETFs and index funds were which the basically the same thing and how they were different than an active manager from a company like Steve fall or Merrill Lynch or or Goldman Sachs or whoever's who's going to be managing your portfolio. to one and a half, even to portfolio value. You're gonna pay that fee, whether that balance goes up or whether the market goes down. Right? How did I learn about that? How did I learn about that? With Victoria? It's not important to me about it's not important for me to see that's the difference between the and what I'm trying to explain to people right now is that's where the different from from Warren Buffett but no for me, it's a said find your core competency, your circle of competence that you understand, and that you knows via safe, solid strategy, whether it be for your investments, whether it be for your business, and for your investments. For me, my safe strategy that I understand, is real real estate indexing. And that's it. You go and listen to anybody who's got a lot of money who's not trying to sell you their service to manage your portfolio, they'll likely give you similar advice because the number one rule of investing is never lose money. And the second rule is if you ever forget, refer back to rule number one. So so so many for secret explosions of return or ROI and sometimes, instead of just saying timeout what's going to work for me that I understand, in that I know I can be persistent and consistent over time. And I'm not going to one day wake up and say you know what, I'm bored of doing this and I don't want to switch directions. What comes up for you as I talk about that, that persistence and consistency from that angle.

Rich: Later I actually watched a video with Warren Buffett one day kind of like he was kind of how he's the exact term you use, but it was kinda like it's the transferring from from non it's like people are ignorant people to the intelligent people how like when he gets transferred, right, because it's almost like you got to basically like you said, you can't be like up down up down with like a fingering approach to that.

Dave: Yeah, get away. And he says that you don't have to be smart to be a wealthy investor. Because a lot of times, the smarter you are, the more you think you can beat the market and predictable trade happens. But it's more about emotional tolerance in not when a struggle comes up, or the market gets a little bit like selling and panicking.

Rich: Yeah, no, that's, like, my natural. My perspective. Like, my wife always makes me laugh. She's like, why aren't you upset? I was like, that's not gonna make a difference. Like, we're good. She looks at me, she's like, we're good. I'm like, we're good. 

Dave: Well, I wish I was like that because I'm not my emotions go up and down and blow with the wind. I need a strategy that I know that's why this is important for me, maybe don't feel kinda you know, who does as stable, right? Conscious of myself that I might get a feeling like after this or just an eye or like with investments like I might panic and have the tendency to sell. And so that's why index funds instead of owning individuals would be a better play for me because it's a longer term boring strategy, you know? That's exactly right.

Rich: Like I invest in crypto, but like thing I remember like, you know, first when I got into it, somebody said, You need to have a very calm personality if you're going to invest in crypto, right because yeah, like you said, it can it will fluctuate and so I would laugh because I would just kind of go and look up. I'm like, Alright, cool, cool, cool. And then when it goes down, I'm like, all right. Like, people, like even on the lives I tell people I'm like, yo, the big thing I talked to people about I'm like, yo the way the economy is when we hear about recession and all of that. I was like, hey, starting like you said binge learning, then I was like, Yo, this is the time to invest. This is the time to learn about real estate stock crypto, whatever it is. Because, you know, as well even say I'm like you, whether you invest with me or not as like, find something to invest and I was like, learn how to take your money, and then learn how to use it to work for you. Don't let it be like, you know, I was like, we're all lives our money has been unemployed. So start having your money work for you and figure out just like whether it's like learning something like you said, then I'll turn around and be like African xx and that's the thing to learn. You learn a thing that you've learned.

Dave: Yeah. Like I remember even one time like the hysterical thing, how I started going live. One week, we were in the q&a. And Matt goes, Hey, if you guys want to do better, go live. I think the next day I started going live and I've been going live like ever since then. What's been something else? That you've been below live? I wouldn't know how that impacted going through blueprints attending those calls? How has that helped?

Rich: A great deal actually because, first and foremost, like a natural way to think is just kind of like Yeah, is this something that can isn't something that comes from so, you know, I was kind of like all in on it right? And you know, at the very least I was making my money's worth back right? And I've gotten more than that, right? So I'll be like, I'm gonna get that but but the way it's helped a lot is like one. Mattis phenomenal. And then he's always been responsive. And even when he can't get back to you, he's like, go get one of these guys and they'll help you and then like, for example, I had a couple of sessions. were emailing back and forth. And because my life has improved, so much better just having a conversation with me, not having to have some feedback, right? Just some feedback, because one day I was just like, I thought I was sitting on a q&a and I just go, I bet you they'll notice, and so I said to him, I was like, Yo, is there any chance I can get you to audit my life and he's like, I can't do it. You did great.

Rich: And instantly the thing, he said I started to do those things. Also, I just saw my live just start to go up. And then the other thing was I started to just a couple more naturally while I was speaking. And then the big thing too. There's the community of the people that support you, but then there's the community of the people who are doing it with you. Again basis, you had like an account name and they start following you then all sudden you start seeing them come up in your life. So then the next thing you do is going on with your lives, which is like everybody starts supporting each other because everybody has different levels in their journey. But you know, in the end, everybody wants everyone else to do well. And like even I'll see sometimes like you know, man can't get all the questions. Can I like do this like yeah the big thing too, you know, with the blueprints for me like the big thing was being able to go back and like say even when I went through all the blueprints as I went through them, like like, Okay, well you go through the first time then I was like, you know doing to get started go right away. Right. But then it was like this point in time. You know what I think about that and blueprints let me go back and rewatch because this makes sense to me.

Dave: That's valuable. It's kind of like reading can you see something the second time you didn't see it? You know, or you understand it differently or more now, because you've got more experience or more context, you know, it's really a really simple thing. But we, we, we don't give ourselves in advance. Sometimes. You know, it's it's we're gonna microwave it the want to come back here, because of Uber, Uber Eats because I mean you know, now we're paying people to deliver the fast food to our door, you know what I mean? And I'm not saying I'm not right there with everybody. I'm right there with I mean, that's just where we're at. So we still have to still make sure that we have realistic expectations on how long and what it's going to take to be successful. In any case because you're becoming crazy to go to work that's going to route to your door, quite. However, you know. This is it. This is this is this is this is as the people that I've seen anywhere that are new, succeeding doing something that is a sustainable business truly a sustainable, the skill sets are trends, trends, they can transfer they're transferable to other industries, too, to stack off on those inside of your email. Follow Up series to create multiple streams of income from within the same business product systems, not. As an affiliate product, you're promoting it gets you and your ability to be able to create content and then generate traffic to any offer. That was crazy. I remember one day you know your life so you can get any question right? They asked me something and I sat there for a minute. And I said it's not as simple as a class you Right? Like I was you do that? And like and it was a space I never was in but then that's when it hit where, like you said, if you focus on developing the skill set, like really study the skill set right? Not just go and say okay, yeah, I'm going to do this video. It goes viral. It's like no, no start to really understand why. I was just like I said it was like the second he's like, Oh, you really are getting more of an understanding because it's like, you start to really get that skill set. Because even one time I give example, I was like, Well, I was like if I was in this, this offer this offer this offer and this offer, wrap it up into this, and everybody on the line was just like oh, and so that was really least you know, q&a is getting to bond with the within the community itself and everything.

Dave: Sometimes hearing the same thing over and over again, a lot of the reason why we keep it simple, the reason why I'm talking about the same things now that I was talking about 550 episodes ago. Let me know if you go back and listen to a lot of those episodes, I'm talking about the same things, man the same stuff long. And it's timeless. Number two, because people need to hear the same thing over again. Yeah, like so many of us think we need to plan. I'm tired of hearing that. This before. Whatever. You didn't hear it if you may have a weak Milan sometime. Why? Why? Because you're, you know, there's, there's this great, there's this great. There's this great story about Picasso that somebody told that they or who was famous maybe it was Mozart, he created the symphonies, and wrote symphonies. Well, somebody was like, oh, no, teach me how to write symphonies like you. You've been writing them well and he says, but I wouldn't ask him then I wouldn't ask him anybody to show me. Why, you know, that people aren't doing so, you know, they say they are results. Right? 

Dave: Are you a hip hop fan?

Rich: Yes

Dave: Oh, me too. I mean, I'm in my 90s. Baby. I mean, I didn't grow up with Metallica and Nirvana. I mean, I did but I grew up with Tupac. But I watched this documentary about a little baby. The other day on Amazon. A lot of people don't like his rap, they say it's mumble rap. It's this and that. But the truth is, the cat can rap and and he's good. And he got good because he spent more time in studio in the in early part of history has been doing it for a couple of years. But he's got more out than anybody. He's 20 Most songs now and there was a lot of controversy because he didn't get a Grammy or even a nomination for any released a kick ass song about the kind of racial tension and any quality and so forth that came out of the George Floyd incident. The light that was shined on that and a powerful song out that didn't get that love bullshit anyways, because the people it's by some board that nobody knows what any good product is more than anybody else, you know. So it's like, it's like, you know, there's no minimum we're in this microwave Society of where your Big Mac gets delivered. There's no shortcuts to success and the longer that we're looking in, looking at. fairy tale, the perfect Guru, the perfect mentor, course, whatever. The longer we're prolonging our suffering. At least determine the perfect mentor for me the perfect mentors that I've met before willing to do the work.

Rich: I might not be the person for you. If you think it's gonna happen overnight. I might not be the person for you. And like you said, right. Like I look at it like this. Like I said before, the funny thing is like did you get it? Did you hear it? Jim on this line. I heard him say he was like, Yeah, you read it. You heard it. I'm pretty sure if I was looking at like one of my lives back in June versus two different people but if I had been like, Well, I'm gonna wait. Perfect and then go, well, here's what would happen. If I was to just be perfect in what I say it's perfect.

Dave: Then you can even think of something that you don't know until you do it. A lot of times we think we know it because we've listened. But you don't know anything until you've applied that. I don't. You don't know anything until you've actually taken that knowledge and applied it. You heard it. You heard it and so that's why the response was actually so funny. When you're talking to somebody I know I know shit. Because you ain't done. You've heard we hope you should. Say, I've heard that. And that's literally how, like that level of being specific. I talked about that. That's the type of talk. How do you know we hear these things? What is self talk? Well, that's self-talk. The word that comes out of my mouth. That where I'm talking about myself is self talk. Let me say that again. The word out of my mouth or other for example, if I'm like II sorry, is gone and that's my message to my at home around the dinner table every night. Come on, man. Into my sending. Oh yeah, you know what I mean? So it's, how I live is a really big deal. And it's really the difference between being a victim or a victory in your life and everything as a boss if you want to, you know, talk about hip hop. I think it was Snoop. That said, the cost to be the boss. You gotta pay the cost to be the boss baby. Why did you enjoy the boss right? Like, because and here's the thing you can't buy your way in. Write about the cost. Ain't got nothing to do with money. And another big misconception about successes. I bought the thing while I picked the vaping and isn't that I just want to be sure that if I buy it, and it's like, I don't know what you're gonna do with this. What do you tell me? There was a guy on the line one time he was just like, guarantee me this will work further guarantees you anything,

Rich: I can't guarantee how much work you're going to put in. I can't guarantee if you're going to study again. See if you're going to extend like I don't. We're talking and like you and I are talking we're standing face to face well, virtually face to face, right. But when I'm on my live, I don't see these until you look at I was like, dude, like a record of people who've done it. And as if you've listened and it was like if you look at it and you say there are people that are successful doing this. So for me that was like having like, say for example, I see no one else doing it. So you do right I'll be like, Yo, this dude did it. I do it. But now how did he do it? Literally. This is what I need to do. So clearly, he was like, Can you guarantee me? I was like bruh I don't know you I don't know what your habits are. Let me do a live example because Zurich says, can I talk with you about the blog where she wants to talk to Sarah? And actually is somebody really good to talk to. I actually know Sarah. She came to the mastermind. Hi, Sarah. But here, so this is a very typical thing. Hey, somebody. The blue bar. Here's one thing that I wanted to do is make 550 interviews here, hour long conversations where you can hear people who you know, have taken the education and done something with them and the majority of them have bought so alone. And using a recommendation or referral or somebody is not is not a not an abnormal thing. But so often, we have to just make sure that we're not looking for somebody to give us permission to do something in and I don't want to cause a reach, Mr. Honor even can learn and hang out in our community. But you just happen to be asking this question as we're talking about. And you'll I find myself kind of, I gotta I gotta I gotta I gotta be aware and looking for somebody to cosign for someone get some feedback, because if I'm looking for somebody to make the decision for me, versus what I need to do if I feel not equipped to make a decision that needs to be a red that's a red light needs to go off well up. But if I feel like I'm not able to make a decision, like I'm like in limbo, and first of all, my critical skills need to develop something and what probably needs to have to learn to trust ourselves or because each one of us, everything that we need to be successful, literally everything you already have inside of you oh some of the mechanical knowledge that we're going to help her Legendary with. One of the things that is so important when we get started is to work to trust ourselves more than people. I don't mean you know, you know, that other people mentors, you know, people like that. You know what, my best mentors are not people that I actually hired to mentor people that I taught a course or somebody like Warren Buffett their their video tations of what success or what learning how to be successful looks like it's not a magical burning bush. It's not like the perfect thing that's going to happen. It doesn't always have to be like sometimes it can feel weird. Anyway, man, dude. Thanks for coming on. Come back again, bro. Thank you so much for your time today. Oh yeah. Have a great Friday. We'll see you back here again in another episode on Monday. When we get legend rich. Follow him on Instagram @runthisplayLLC. And when he's on @runthisplay. Thanks again my brother. Y'all go on Get out of here. We'll see you on Monday.