Your Instagram profile is your digital handshake. And in a world where everyone’s scrolling like their life depends on it, you’ve got about two seconds to make that handshake memorable. Lucky for you, a killer profile doesn’t require an all-day overhaul. In just five minutes, you can add some serious oomph to your bio with a few clever updates.
Here’s how to make your profile stand out in a snap!
You’ve got 150 characters to convince someone that your profile is worth a follow…no pressure, right?
A sharp bio statement tells visitors right away what you’re all about, so they don’t have to guess.
With one line, you’re giving people a reason to follow—and, yes, it’s really that simple.
Emojis aren’t just for spicing up your texts—they’re a quick way to make your bio easy on the eyes. But keep it classy, not chaotic. A few well-placed emojis can guide your reader’s eye and add a friendly vibe to your profile.
That’s professional and personable without being cluttered.
Remember…as I always share…
Social media is meant to be social. Ya can't be too stuffy or salesy and you also can't be too casual. A nice balance is key.
People love a little proof you know what you’re talking about. Got a follower count, client milestone, or a fun fact about yourself? Drop it in! This shows you’re trustworthy and human.
Instant personality points, and a reason for people to follow beyond the content you post.
Here’s where you give people that gentle nudge to take the next step. Want them to download your free guide, check out your latest video, or book a spot in your upcoming workshop? Tell them! A quick CTA at the end of your bio will do the trick.
Whether it’s a freebie or a new blog post, this is where you lead them next.
And I want this to sink in…as a marketer, you should ONLY LEAD YOUR PROSPECT TO THE NEXT ACTION YOU WANT TO TAKE. This is a huge issue we see here at Legendary Marketer, just because another “marketer” has 20 links in their bio, doesn't mean you should.
No Choices.
No Mystery.
No Options.
Just the next step to take.
When you’re finished, your bio should feel like a polished, welcoming invitation. Here’s the play-by-play:
And that’s it! With just a few easy tweaks, you’ve taken your bio from “blah” to “wow,” and it only took five minutes.
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