Dave: What is going on my friends. It's not just going to be my mom watching the show this morning, hopefully we have some other guests here on my friends, this is Dave Sharpe, welcome to Wake Up Legendary as you guys can see from the topic. We have a full time data engineer. Okay, here's. And I'm going to bring them on, and he's going to talk about his journey, he's going to talk about what's working for him, and why he moved from Amazon FBA to affiliate marketing with that being said of his story. I don't want to tell it, I'll let him tell it, welcome to the show. Caleb Wiles what's up brother?

Caleb: Dave, how are you? Good man, good, you come in.

Dave: I’d guess the state but that takes too long. Where are you calling in from?

Caleb: I'm just outside of Nashville, Tennessee. 

Dave: Okay, okay, I was gonna guess maybe throw an Indiana out there or something but that's probably because my uncle from Indiana just visited us so cool I love Nashville I love Tennessee. Is that where you were born and raised?

Caleb: I was until I was about 14 and my family picked up and we moved to Hawaii for about 10 years, but I ended up going back and I'm you know I'm from Tennessee, it's my home so I came back and went to school here and just made a home here.

Dave: Okay. Yeah, so, so you're a full time data engineer that’s just the, I mean that's way over my paygrade man, I don't even can't even fathom what you, what you're doing coding dude figuring high level stuff out. What the hell, you know, attracted you to even start looking for these side hustles? Internet businesses of that, you know, first starting out with Amazon FBA? Kind of give us a little bit of context on your backstory.

Caleb: Well, it's crazy and it started probably back in the late 90s Believe it or not. I've always had that entrepreneurial spirit me, even as a teenager, my dad. It started when my dad wanted me to list some golf clubs on eBay, and that was probably 1998, I think. And, you know, came up in an era where the kids kind of knew more than the parents about technology, and he was like, Hey, I know you know how to take pictures and do stuff online, so can you post this for me. And when I saw you could make money online without having me having to go to my grocery store job. It kind of flipped a switch on me really young. So from then on, I ended up not even going to college right out of high school because my whole thing was, I'm going to build a business, I don't know what it's gonna be, but I'm going to do that. So, when all my friends went off to college, I went to work, started in construction, worked on the cattle farm, things like that to get the best capital. And I ended up at a 21 I opened a produce market in Huntsville, Alabama, and my brother in law was a farmer and he said hey I know you want to start a business, I don't know anything about that, and I didn't either, but he said I think you've got the brains to do it. And so I said let's do it. And that was kind of the town that had an economic downturn back in 2005, 2004. So we were talking for about a year. And I learned a lot, but I ended up closing shop and ended up going to college eventually.

Dave: Nice, nice. That's interesting. A lot of different kinds of more physical right? Brick and mortar musical labor style businesses. So we titled this of course, you know, how you, how or why I'd like to start out with why, you went from Amazon now to affiliate marketing. Talk to us about sort of that transition, what, what, what initially got you into doing an Amazon FBA and why now, are you transitioning away from that into affiliate marketing?

Caleb: Absolutely. You know it really started with, like you said the brick and mortar, I realized I was working, six, seven days a week and I had to physically be there to make money. Now I could eventually have brought on some employees, like most businesses do right but I started looking things online because I knew that was the future. And I found Amazon FBA. I started off in retail arbitrage, so I was going around to Walgreens and Walmart and finding these deals and putting out there and I had a ton of fun doing that. But I quickly realized I had to be on the road. I had to be ahead of me finding these deals every day. And it didn't really make sense to me. You know at that time I was reading. I was reading The Four Hour Workweek, and that's when the switch flipped. I was like man, I wouldn't be working till I die, I mean this is fun, it's cool but. So then I transitioned into a private label. I created my own product. So I kind of made the next step I felt like, yeah. But even then, I realized everything that went into that and everything I would have to be keeping up with. And so I kind of fell into affiliate marketing, and I saw the power of that. And, you know, that's where I am today, actually started in 2017, for the first time I was just kind of piddling around, and I made a few bucks and I said this is so powerful. It's amazing. But I got married and I had a kid and things kind of fell off. And so, I've looked back now and I'm like, I got to get back into that, and it makes so much sense to me, and it's fun and I think I can make something out of that. 

Dave: So, what, what specifically is attractive to you in the business model will affiliate marketing versus something like Amazon, where is it, is it the fact that selling information products has much higher profit margins? Is it the fact that you, you don't, you want to just run the marketing side of the business you don't want to do everything else that would be required if you were Amazon, of course you're doing everything you're doing customer support and in, you know, just kind of the full gamut in the business but, but, but if you were to create your own course or coaching program, you would sort of be doing that as well, right? You would be doing customer service and that's why we recommend people start with affiliate marketing and then go from there. So what is it about, I mean I know what it is for me and I'm happy to share that my perspective here, but you're the one who's made that transition. So what specifically about affiliate marketing the business model is attractive to you versus these other things that you've done before, for example the Amazon stuff?

Caleb: I think, when, when I had my private label business. I kicked off probably a year before COVID hit. And I started to see all the problems that came with my suppliers overseas with the physical product. I ran into those issues. And also, one thing that bothered me a lot just personally was the liability that came along with having a physical product. My brother, my older brother’s an attorney, and we got into this and he was like hey man I want you to be covered, I want you to be heavier on your bases covered in that, that kind of kept me up at night in times even though I felt like I had that in place. I personally don't really want liability. I'd rather someone else worry about that. And I also found that I'm really like you were saying, I love the marketing part of when I was doing it, that was the most fun to me building websites putting out there doing the social media stuff, and I realized that's where I excelled and that's what I enjoyed the most. So affiliate marketing was just that when I understood it. It made the most sense for me. 

Dave: Yeah, that's, that's, that's cool. I want to take it a step further for all of you guys who are new, and who are kind of learning. The, the, the idea of, you know, kind of validating a business model, right. So, this is a section that's actually taken from the new affiliate marketing business blueprint. But, but I'll go over it with you, there's a, there's a section in there called the fishing formula. And it's essentially all about finding, you're building an entire campaign from start to finish. I'll show you kind of what it looks like the fishing formula in a nutshell, it kind of looks like. It kind of looks like this, you can see my screen right, Caleb. Yes, okay. And it starts out over with your species if you've kind of I don't know if you've done any fishing up in, in, in Tennessee have you, maybe a lot. Right. Yeah, so you would understand that so you know when you go out fishing you want to target a species right. It's smart to know what you're going to be targeting before you go out right. Yeah, because that way you can bait, you can go to the right water you can go to the right place you know where they hang out you can you can Chum the Waters if that's possible. Right, I wouldn't go fishing in the Gulf of Mexico. We drop chum down in the water and it starts bringing the fish and gets them fired up down there, and then we throw it down the bay, that's the real food. It's not just kind of stuff that's floating in the water that smells good. And they, in the hammer that right? It's like It's like blood, it's like putting blood in the water that brings sharks to the boat, right? So, and then and then it moves on, I won't go through all these pieces but it's an eight step process that makes it really simple. This is a kind of a 30,000 foot view of what the fishing formula is. But it's a direct response marketing system for affiliates in the affiliate marketing business blueprint training for all of you guys who are wondering you know what, what's in there. Well this is a very small section that explains each one of these, each one of these eight steps exactly what you need to be thinking about, and exactly how to make sure you do each step right so I'm going to fast forward to this one particular part, which is kind of a couple of questions that you can ask yourself when you're thinking about who your target species is or who your target customer is. And there's this Jay Abraham quote or philosophy, that there's only three ways to grow any business and Jay Abraham's kind of a legendary direct response marketer, copywriter business strategist and he says that the only three ways to build a business are to get new customers do higher, you know, purchase or ticket price business for those customers ie sell high ticket products or and do repeat business. So those are the three ways to make money in a business. And so if you don't have all three of those things covered in any business, say for example, the only way for you to grow that business is to just get new customers, you know, which a lot of these e-commerce, businesses, Caleb, where you're selling bowls or you're selling, you know, phone cases or whatever, you know, the number one way to grow that business is to just get new customers, you may be able to do repeat business with him but it's not likely, right, because you don't have brand recognition, right so it's not like they're going to come back unless you got really good email follow up game, in which case, that might be the second way that you can build an Amazon or a physical product e-commerce business. But the thing that makes affiliate marketing specifically selling information products so exciting is that you can not only get new customers, you can do repeat business with those customers by selling them subscriptions or you can sell them memberships to different information clubs or ongoing newsletters or stuff like that but you can also sell high ticket products. So, selling information, or being an affiliate of selling information products covers all three of those bases. And that's why I've always loved information marketing, selling, education, and starting out as an affiliate and then having the option. If I want to scale to selling my own courses coaching or events, or virtual events. Now that COVID has kind of changed the game that I can, I can do that but I still can reap the benefits of making sure I check all three of those boxes, even as an affiliate. So that's sort of my reasoning why I love information marketing in combining that with affiliate marketing. What comes up for you as you sort of see that philosophy? Or maybe you've heard it before from me, me say it in the challenge or whatever.

Caleb: Absolutely and you know, looking back at my physical product I'm like, what, three of those that I have, and it's maybe one, I don't know. You know, it retails for $24 and once I learned what high ticket, you know, an offer like that, that, that changed my mindset completely. And then also the follow up things that you're talking about, repeat customers wasn't really a thing for what I was selling they might have bought three at a time, but I'd probably never seen them again unless they, they told their peasant about it or bought one for them for Christmas, and you know that's a completely different shift in my way of thinking about doing business online when, when I went to the course, the 15 Day Challenge. You know that hit me hard because I was like man I was not doing these things, and that's, that's where it's at, that's where your, your bread and butter is and I completely shifted my, my thought process, absolutely.

Dave: Well, for those of you who are excited about this, you know, it's easy to get excited about something because maybe the marketing is good. It's like, there's all kinds of people who are selling e commerce courses and FBA Amazon courses and all that and and then and then the pitches. Hey, I mean, you know, it's so easy. Anybody can sell a dog bowl or your Facebook ad and that's cool like that may even be possible that you can sell a product on the front end and make some sales. But the question is what next? Where do you go from there? What is their real potential long term for an average person to really make money in that business model, and the answer to that question is, it's very, it's even more unlikely than it is selling information I'm not saying everybody succeeds with selling information and doing affiliate marketing because most people who buy any how to information get no results because they do nothing with it. But the point is that it's, you know, I got to look at, I got to look at is it realistic for me to be like Amazon? And Amazon makes a small percentage off of hundreds of 1000’s of purchases per minute or hour. And for me, that's just not realistic as a solopreneur, I don't have the advertising budget I don't have. It's just I'm not going to get to them. It's going to take a long time and a lot and a lot of savvy, but if I can generate, say, 100, low ticket sales on the front end per month 50 to 100, selling something for five to 10 bucks, and then a percentage of them say four or 5% buy something for a couple of $1,000. Now all of a sudden I've got a $5,000 a month, business, that is replacing the average income for an American, in, in our country right, in the country that you and I live in in for other countries, maybe even much higher, you know, and that was what really set the,, lightbulbs off for me and even made it even simpler to explain to people because it was like, Look, if you can focus on delivering value to customers, if you're going to be an affiliate focus on partnering with products that have value or if you're going to create your own course, or coaching program make sure that you're delivering value, because that way you can charge for it. You can charge for it you can charge a couple of 1000 you can charge 5,000, 10,000 bucks for it, and there's enough profit that you don't need to bring in hundreds of customers per month, You only, you could even eventually if you wanted to build your own course or coaching program have a staple flagship offer for 5000 bucks and do two sales a month. It's a game changer when you think about it like that because it's, it's, it's a, it's like I can wrap my head around that. And also the other thing I don't know if what your thoughts are on this or anything that I've said Kayla but I found that selling high ticket products to people is a, the clientele who's willing to spend money are a lot more enjoyable to work with, and to serve those people than somebody who is like a freebie seeker, the 99.9%, all of the nearly 100% of all the negative comments that you see anywhere in our community are either people who have never purchased our products, or somebody who only spent $7 and they and they I'm telling you, 90 plus percent of our customer support tickets are from those people, and nothing wrong I'm not here to shame you. We try to be as inclusive as possible, but over a decade and in this and hopefully you guys, you know, if the shoe fits wear it because maybe you need to raise your financial thermostat a little bit, and maybe you can do that by listening to this show on a daily basis. But think about that, it's like, do I want to serve the people who are going to be the most unappreciative in the most, you know, kind of, kind of brash and rash with their like entitlement, you know, or do I want to serve people who are willing to part with their money for a good quality valuable training, and they understand that we're both humans and to that mutual respect is a must for us all to succeed, what comes up? You're laughing, you're feeling me I can tell.

Caleb: I want to say preach, preach Dave. Yeah, So here's, here's my thought that comes up from that same with my, take my TikTok account. I watch other people, other affiliate marketers, and I see when I started off, I saw how they were doing things that maybe I mimicked it a little bit, but from the very beginning I had that thought that you were just talking about, I want the high quality people coming to my funnel, and I know my funnel was gonna weed some of those out, hopefully, but I also want to be that stop that people are talking about that are looking to start something for free or for $7 only. And think that they're going to build this empire, because those people are going to make my life harder one in two there's not going to be any kind of long term relationship there, I believe. So when I see a lot of these accounts that are blowing up and that are there that I have all these people and all these negative comments underneath that that's what that's attracting, and that's something that I've tried to stay away from, and what I know comes with that is, I'm not gonna blow up like some of these other people my accounts gonna grow a little bit slower because I'm going to be engaging people that really want to get started and really want to work hard and have the energy and the ability to put work into it, and I start a lot of my videos with saying, you're gonna have a non work and it's really a lot more than that. Every day I tell people this all the time, every time, every night well my family goes to sleep, my wife and kids. I go into my garage, and I work from about 8:30 at night to sometimes 11 At night, every night, five days a week. Are you willing to do something like that to get where you really want to be, because me just saying hey you can make $10,000 a month. If you take this $7 course, that's gonna attract some people, but what, What are those people really willing to do, and a lot of people don't like hearing that. But I like being upfront and I like being real with people and showing them my journey and what kind of work it takes, and I'm not, I haven't reached my pinnacle, but I'm working every night, and I completely agree with what you're saying. You're wanting that the people that I've seen that have put the negative comments in my posts, either like you said, if not, not tried anything, or they're wanting something for free, and that's my experience. Absolutely.

Dave: Yeah, it really is. I mean, it really is it's kind of why, like, for me, negative comments, even within our community. Because, I mean we have 10,000 new people taking our challenge every month we're gonna have, you know, we're gonna have people who are going to, and sometimes I even wonder if it's just competitors. I look at their profile, they look like catfish. Catfish people anyways but you know it, but either way, I mean, that we, we humans exist out there, there are lots of us hundreds of millions of us just in this country alone, and the majority of us are financially, not just financially bankrupt, you know, physically in terms of our, of our bank accounts but we're financially bankrupt mentally and and and you know we have an attitude of entitlement. I know I did at one time in my life I had an attitude of entitlement that, you know, I didn't, I didn't. I just was, I just, I had a lot to learn about what, how to get what I wanted in life, and it wasn't going about the things the way that I was going about them it wasn't going places and, you know, demanding things and being entitled, telling people what was wrong with them and was ill, and you know it's kind of like the guy who knows a little bit about a lot of things right and you always got an opinion about everything from the peanut gallery, never doing anything, never actually taking any risk, but has an opinion about how you should be doing, you're running your business, you know do etc etc etc. So, I think, I think you're right and that's a good transition, how we have the chum, the bait that we throw out there from the chumming step is the content that we're putting out into the marketplace. Is the content that we're putting out, attracting in people who are actually going to buy? You know, I get these people sometimes who send me messages on Instagram and stuff and they're like, you know, I, I just want to know before I spend $7. It's like, yeah, like, like, really it's like come on, like so, in, I don't get a lot of them, right, right, but I would imagine that people who do the freebie marketing the other day we had Collin, from South Africa. And he was talking about, you know, he learned this big lesson about doing all the freebie marketing, like make $5 per minute for free. And while that sort of wet that style of content if you're in the make money online space anyways. Does Chum the waters up, it does get the frenzy going right but do they actually convert into sales and then actually want to spend money to invest in training? So your philosophy is that you want, you're okay taking your time. You want to put out good quality authentic stuff and talk us through your mindset, a little bit about creating content and sort of how you approach that.

Caleb: Absolutely. I think one thing I want to do is give people advice. If you've gone through the challenge and you become an affiliate goes, you go through the compliance, and the thing that you talk about those videos that are out there in the documents that are out there that needs to be the first thing everybody does, and I know that y'all promote that. Because part of that that I read that it stuck with me before I even started creating content was don't be that person that shows us screenshots of numbers, no matter what you're what you're promoting in the reason you talk about, you know you've seen statistics and things that it doesn't really help you. You know you're going to get this chum in the water like you're talking about and all these people are going to get into a frenzy of like, oh wow, I can make this look what he made this week. But is that the person that you're wanting to attract? My growth is a slow uptick, but I'm okay with that because if I had this drastic giant leap, you can also have this drastic giant fall on the island, where these people just flee. That is kind of my philosophy. I know it's attractive and it's implying that it's really not going to get you where you want to be in.

Dave: The game’s changed too in terms of just the marketplace as well the marketplace is more, it's more transparent. It is being regulated more so like with each passing day each passing month each passing year, platform is regulators all all these, the people who, you know, ultimately are sort of like the, the, the Internet police, right, because we've been in compliance departments for platforms, they have a police, like a compliance department like we have a compliance department here as well to make sure that, you know, people are not doing stuff that is going to cause us problems, you know, regulatory issues etc. But the thing to understand is, is that, that it's, you know, over time platforms like Facebook they've gotten bigger and bigger and bigger and they've, they've, they've gotten more heat from Congress in government and in cryptocurrency and politicians, as well as marketers have, you know, really, you know, I mean just pushed it to the limit, you know? I mean even our own, you know our own government candidates in past presidents have honestly screwed it up for a lot of us. Love him or hate him, but they have been pushed to the limit right with fundraising, cryptocurrency. I mean, like that, that that the whole cryptocurrency thing has pushed it to the limit to where they've just pulled way back so you know, It's not, it's not only that, making flashing income claims in doing the flash and trash style marketing is, is, is not a good long term strategy, it might be good short term, but again, the highs are highs, the lows are lows, ready for that drop off. But the problem is that it when, when I say, oh I just made $1,000 today. And then somebody gets started in your selling them say, you know you're in the make money online space and then they don't go do that now all of a sudden your trust. The trust is broken. It's a scam it's that, you know, it's a fake screenshot it's photoshopped. All right. So, instead, the philosophy that I've developed as I've matured over time is under promise, under sell right, like keep it more real, but it makes the disclaimer that most people don't get any results, because they don't take action, or do you want to take action? If you do, you have a chance, if you're going to buy it and not take action, you don't have a chance. So, what happens is when somebody gets a result now. It's a big deal, it's like, holy shit. Yeah, I, you know, I made a commission or I lost a couple of pounds with the help, the weight loss thing or whatever. And I also don't risk, there's always a chance, but I don't risk getting my account shadow banned. Wow, you or my right. Yes, that's another piece of this business that can be super frustrating. And that's why nowadays, copy in videos and headlines, I call it watered down. You have to water things down a little bit not use your most aggressive headline, not use the most aggressive terminology and vocabulary because, because it's, it's heavily more heavily regulated in Facebook, the ads manager, they don't give a shit about you more like I got my account shut down like you're entitled like it's a burden right to have a facebook ads account. It's like you, you, you don't have anyways I could get on a rant, but we're responsible for our own stuff, are staying in business, are keeping our account, stuff like that. So what advice would you give to somebody who's brand new Caleb who's who's, you know, trying to get things off the ground, who is certainly fascinated in enamored with particularly TikTok and how fast it moves, how quick you know some people are growing. And then of course comparison kicks in and then, you know, there's a lot of head games that come along with this. So, what is some of the one or two pieces of advice that you would give somebody who's marketing in any niche that's getting started or wants to start over today?

Caleb: Absolutely. TikTok is a rough place to be because there's so many highs and lows, but it is a great place for free traffic. And one of the things that, you know, just the other day, maybe a couple of weeks ago, somebody was I was doing a live and they said hey you are the most real person I've seen talking about affiliate marketing, and they said that's the reason I follow you, and that's the reason I'm sitting here listening to you right now because you're telling me how it is. So my advice would be, be real. Don't try to put on this facade. Don't, don't make, don't try to chase these other people that are blowing up. Tell your story. And that's what people love, they want to hear something real that they can relate with. And she ended up, she said I'm signing up for the 15 day challenge right now, she said, and you know that was such a cool feeling for me that I saw someone connect that way instead of seeing a screenshot or seeing some major claim that that somebody has put out there but I will say, TikTok is a great place to start, you're going to have ups and downs, I've seen people start after I've started, and their follower count is has blown up. So that's that's tough to see because you do compare yourself, but you need to see yours, you want to see steady growth. I have a OneNote, you know, a note that I use even for work. I use OneNote for work Microsoft OneNote. And what I do is I have, they have little check boxes that you can put on things, so I have my funnel hits, I have my viewer count, I have my blog post count. And I copy and paste that every week, and I have an amount that I'm going to do that week. And then I paste it to the next week, and I see my growth, and that has helped me tremendously. And I'm not comparing myself to all these other people that are blowing up. I'm seeing my numbers go up. Now, my points might go up four times this week and they might go up 40 times. But if you see that steady growth. You need to be looking to a year from now, instead of tomorrow. I know some people, it's hard for them because they might need a paycheck today. And that's a rough thing to deal with, obviously I have a great career and a great job that I have in place right now and I'm blessed to have that. But, just just look for steady growth, otherwise you're gonna get discouraged, you're gonna quit. Yeah, I told myself this time round of doing something online. I'm not quit until I make it. You know, I've seen people on here there's a government of the day that was, you know, my parents' age, and, you know, even got time to do this kind of stuff, and as long as you plug away. You can do it. You've got the tools you've got, Legendary Marketer to help you. And it's there, the internet is the place to be you right now. Just plug away and consistent would be my best advice.

Dave: Yeah, it's great advice. So you've seen some different things and you've seen also. You've seen some different things online, you've seen different things in the corporate world, your brother's an attorney, I mean, you obviously have some smart people in your family, your smart guy yourself, what's been your impression of us of Legendary of our community, and yeah I'm not trying to get a pat on the back here, like I'm legitimately just wondering what your experience has been like with us, and in the community here and so forth.

Caleb: Dave, I will tell you, I've taken throughout all the business models that I've done, I've taken many courses I've paid more money than I paid the legendary marketer for some courses that were half the course, and I will say, that is why I'm an affiliate for legendary marketer is the quality, everything that I have in my life is quality, and I try to keep that up. Whenever I purchase in my life. I can afford it and I can do it. And that's why I'm an affiliate, that's why I wouldn't be promoting legendary I did not believe that in my heart of hearts, and that's one of my criteria for any affiliate, anything that I'm an affiliate for I either have to use it or I have to believe in the product. And, you know, I've seen that legendary in the community, like you're saying. It's amazing. The people that are, that you have staffed yourself. The people that are in the Facebook groups, even people that I've met on Tik Tok, that are also affiliates are legendary. I've made friends just since December, that I don't have in real life, that I'm closer with I feel like just in, you know, the camaraderie that I have with these types of people. I feel like Legendary Marketer attracts those people and that's where I want to be. I want to be part of that so it's been amazing and it's top notch in my opinion.

Dave: You said that you said something right there that I think was, was, I hope I don't want to gloss over, which was, I like quality. I like the best things in life, if I can afford them, I buy them. And I think that that, That really is a big mindset shift, is a real eye opener. It was simply put, but it's really a deep, a deep thought to think about because, really, society, trains us to find the cheapest, the bargain, what's on sale quantity over quality, more and more and more, right, I mean, something quality I mean even in our food, right, it's like, you know, you know, go to a buffet and get just sloppy for $7.99, instead of like a nice quality good healthy meal and pay a little bit more and it's a smaller portion I mean even down to the food we eat, so I, I don't know if you want to say anything more. I'm not particularly asking you to say anything more about that but I just really thought that that was, that was, that's a, that's a really cool thought I mean is that a philosophy that you have across all areas of your life that if you can afford it, you will go for the best you will go for quality.

Caleb: Yes sir. Absolutely, my namesake, my grandfather Roy. Roy Knot was his name, he was, he worked for DuPont and Nashville for 30 something years and retired from there he was a hardware demand didn't make a ton of money, but that was his philosophy, and I, I took that and, you know, he wouldn't buy a car, until it was something I think a Lincoln was what he always wanted and he waited till he had that money, and he bought that Lincoln, and man that thing lasted him until he died I believe. And he was like that with everything, and my wife doesn't really understand it because last year I bought a brand new John Deere mower, and she was like why can't you just get a you know, some Troy Bill at a, you know, the hardware store, and I said, have you seen our neighbor's mower he bought that thing last year and it sounds like it's about that. I'm out here my brand new, John Deere and she's shaking her head because I paid a pretty penny for it. But, that thing's gonna last me, my daughter is going to be more aggressive that thing. And so I carry that on into other parts of my life as I can and I believe in that wholeheartedly.

Dave: Is that a rider?

Caleb: It was, it's the top of the line, just riding a mower. I didn't get the zero turn

writer that you ride along. 

Dave: Yes, yes. Okay. Wow, that's incredible. I grew up, I used to go and visit my aunt and uncle up in New York, and my uncle had a John Deere mower, like that you wrote on, and I thought it was the coolest thing man, I would want the first thing I wanted to do when I got there was Go and sit on that tractor.

Caleb: Yeah. It's pretty nice. We have pretty big yards here in our neighborhood in Tennessee, we got a big chunk of line so I had to have one and, yeah, the best one so yeah.

Dave: Yeah, well that's a great place to go out also and just clear the head right. You can't be bothered, the kids do what nobody can bother you because it's like dad's mowing the lawn. When you know but it's really, it's really a peaceful thing I've. The older I get, I like to kind of, you know, mess around out in the yard and stuff I would have never imagined that I'd be into as a younger band but, you know, we, we, we grow old and we enjoy different things. Well, dude, great to chat, hope you'll come back on that your, your thought process your approach is directly in line with me. It took me longer to get there than you, maybe not, I mean because you've been doing this for a long time, but I've evolved and matured into this sort of mindset of quality and in the long game, and it's paid off, so I just invite all of you guys who are listening to re listen to this follow. Caleb, we've got his, TikTok handle there, connect with them. I mean, you know this is a guy who's, who's going to who's going to lead you in the right direction and give you good feedback, it versus just BS feedback and I think good friends who tell us the truth are hard to come by. So anybody who has you in their corners, a lucky person, I'll let you get back to, I know you've got a busy day, most likely with all the things you're doing, and I appreciate your time, brother.

Caleb: Thank you so much, I appreciate you having me on.

Dave: Alright see you, Caleb. Thank you. Alright guys, that was a good, that was a good conversation. That was a quality conversation. Okay, be legendary my friends, get the hell out of here and go put quality over quantity today. That's my invitation, that's my challenge to you for today. Let's think about that. Right, think about who you want to attract into your life. Think about what you want to spend your money and time on, and that, you know, you can you can pick your, your cue route, do you want to go quantity, you know, do you want to just eat. Do you want to just get the most bang for your buck right I like that analogy just went to that buffet just, just getting just a stomach full of heartburn and put you got your money's worth, or, you know, something healthy something maybe a little bit lighter, more quality, you know, Put more days at the end of my life, right, maybe, maybe, maybe a little bit of delayed gratification because I know I'm investing in my future, versus just just trying to get stuff today. It's an interesting thought to think about for how you want to live your life and build your business with that being said, All right, it's time to go. Have a great day. We'll see you back here tomorrow 10am Eastern Time. Wake Up Legendary. Peace.

Matt: Good morning. Happy Wednesday. It's Wednesday April 7 My name is Matt. Welcome in. It's 10am Eastern, it's 7am, my time, I'm not on Pacific Time,

I'm on mountain time, but Mountain Time in Arizona is sometimes pacific time so, anyway, 7am, bright and early. We're good to go.  We've got a few people who are on here now in the comments, and, yeah, if you're tuning in, we're gonna unpack a few strategies. One really cool thing I'm excited about is we're gonna talk about how to sort of discover and promote things that you're interested in, we'll talk about TikTok, maybe we'll talk a little bit about Facebook groups who knows where this will go. We never know. So, but I'm going to bring in our guests for the day, his name is Shawn. Shawn, what's happening my brother?

Shawn: Hey, not much. Happy to be here.

Matt: Yeah, awesome. Where are you calling in from?

Shawn: I'm in Austin, Texas. 

Matt: Cool. Hey, how do you like Austin? 

Shawn: I love it. Absolutely.

Matt: How long have you lived there?

Shawn: I have been here for seven years now.

Matt: Cool, right on.

Shawn: I Remember that we moved in, we moved down here, my wife and I moved down here like right after we got married, we went on our honeymoon. And we literally had all our stuff packed up; we just drove down. We live in Dallas and we drove down. Okay, we got back from our honeymoon and then that's pretty much where we moved here on our anniversary. It’s pretty cool. 

Matt: No way. Sweet. That's really cool. So do you guys own a house there?

Shawn: No we don't we rent because I'm actually having five still right now, and I'm pretty manager. So, write down like a super super cool discount on our rent, buy especially in this market right now and asked well anywhere really. 

Matt: Well, dude, I was gonna say the reason I was asking is because, like, you know Joe Rogan moves there, Elon Musk, like starts moving a business there and I was just like that place is just exploding, even it was before that.

Shawn: Oh yeah, it's insane right now, I mean, multiple offers, you're talking about 20 or 30 offers on homes, you know, if the $60,000 over asking price is crazy.

Matt: You just described our recent house purchase. We're in. we're in Phoenix and that was, those are the exact numbers actually.

Shawn: Yeah, yeah, exactly. You know in that normal price range that people will get to do 300 400 Somewhere in there. 

Matt: That's crazy. Yeah.

Shawn: It is crazy. Okay.

Matt: But anyway, yeah. As much as I love talking about that. We're not a real, real estate investment show, we could be I don't know we could chat about it but, anyway, bring us into your world a little bit, Shawn. Tell us a little bit about you. So you have a full time job, which I actually love, I love having guests on that are still are still working in jobs while they're building something on the side because not that I don't love people who don't have a job, I just, I like the feel the grind the hustle because 99.9% of people here in the comments are watching this show right, a couple 1000 usually watch these afterwards. They're, they're in that spot right there, they're still at a full time job they're still building they're still, and it's just like it's a never ending build, I mean it's just keep stacking the bricks. I mean, so, in the midst of the nine to five, which then you've got to find the time then you've got to find not just the time but the energy. So, okay so you're still working, you're building your side thing. When did this all start? When did the whole online journey for you start, how did you discover it?

Shawn: For sure. So that kind of ties back into I originally said about Austin so my wife and I, or my girlfriend at the time, lived in Dallas, and I was a teacher I was teaching music, and I really like teaching it but I didn't like all the bureaucracy and red tape that went along with teaching so I was like, started looking for other jobs I knew I didn't want to do that with the rest of my life. And so I stumbled upon this whole online marketing thing. So I started doing that kind of on the side as a teacher, and then I started seeing the potential in it and then I was like, Well, man, this is back in 2012 I was like man I need to focus more time on this but being a band director at the time we have all the extracurricular activities, you don't have a whole lot of extra time to devote to stuff like that so that was really become an issue trying to build this side hustle.

Matt: So you were a band director?

Shawn: Yeah, yeah, I got a degree and I taught for four years, I was actually a drum instructor. 

Matt: Nice. Cool.

Shawn:  But then, I told you know my, my now wife and I were talking about getting married. I was like well you know we get married, I would like to get married and then do something else and pretty much at that point our worlds will, you know, opened up. We're like we do whatever we want, I'm not tied to this job here. So where do you want to go, it's just like, Alright, well let's live in Austin. Yeah, we married we're down to Austin and I got like, you know, some side jobs while I was working on this online business. And that really all kind of started in 2013. And, You know, I tell this story a lot my story and when I try to preach to people now, because I wasn't I never was in the make money online niche, until recently, and I talk to people about this all the time, you know, the biggest thing that stops people from being successful online is getting up, and that's exactly my worry was I you know I started this side hustle and you know I was working the side jobs. And then I actually did it for two whole years and I'm starting to see some success. Towards the end of two years, I reached that point like I should be seeing success faster. So I got this, the shiny object syndrome, I was like, going after the things that are gonna get me money the fastest, and I was completely like man, I had an email list, I had a website that was ranked for certain terms in Google, and instead of focusing just on that. And, you know, really building that I was like, oh I'm gonna chase this this this this this and then eventually I got burned out and then, you know, I eventually had that conversation with my wife, she's like, you know to do this for two years and it's not like a full time thing yet, like what do you want to do maybe we should think about actual careers and that's when I got into real estate and actually just quit. The online thing altogether and that was the very beginning of 2015. And then I didn't do anything, really, I kind of dabbled here and there when I had time, that I didn't do anything with the online business until really the beginning of 2020, that's when I kind of started picking it back up but I made the mistake of picking it back up in that mindset of like, oh I start making money as fast as possible. And of course, that didn't work out and I just wasted ads and didn't know what I was doing. And then finally, I really stumbled back upon Legendary Marketer because during that, like, I was like an affiliate hoarder and I was just like signing up for every single affiliate program I could find, and one of them happened to be Legendary Marketers so I popped the intro course. And then I signed up, or I tried to sign up for the affiliate program and of course I was denied because they're like, Dude, you don't know what you're doing. They’re just like now you're just searching for money and I was like I will screw you. And so when I came back, I was like, Okay, after I got over like, okay, I really gotta stop chasing. And then I started like mindfully picking what affiliate programs that I wanted to work with. That's when I came back to Legendary Marketer and of course I was approved right away because I was more serious about it and stuff. And that's kind of what I like started being more instead of chasing, I started looking at people and who I was helping who I was serving as an affiliate, really trying to provide the products that gonna make the most impact in their life. And then that's kind of how it evolved into where I'm at today with you know the Facebook group and TikTok, which I'm sure we'll talk about more later. Yeah.

Matt: Well we could talk about that now but, so, but that's just an interesting there's such a theme amongst people who are money chasing, and then they have this moment of this, it's almost like this revelation this aha moment where they realize that this is all about connecting the right person to the right products, and that in itself is actually a skill that's really cool that how you put that I feel like it's more clear to me than maybe it's been before. But there's this skill that comes and also it's a little bit of like an internal. There's an internal shift of like okay, I've got actually got to put the, I've got to put my focus on the right thing here and the right thing isn't about which, it's not the program, it's, it's really about my skills and my ability to sort of connect audiences right there's some techie skills, there maybe there's some keywords or there's some certain content creation formulas. Alright so there's skills there but there's also skills and just knowing how to simply connect people with what they need or what they are looking for or desiring, which is cool. That's awesome. 

Shawn: Yeah, absolutely. 

Matt: And it's, it's a big time theme of people that we see and hear and listen to on the show, because people start finding success. Rap rapidly when they start to make that connection, so cool. That's awesome. So like in all of your marketing and all of your, like, how many followers do you have on TikTok?.

Shawn: Right now, I have two TikToks, the one that I primarily do for Legendary Marketer, as like, 8,000, and that just kind of a side one because, like I said, I just got into the make money online niche. Recently, I'm not quite as passionate about it so I have this other TikTok or I'm more into spirituality, meditation, things like that. Another one kind of as like a side project fun and that one actually has over 17,000 followers right now. 

Matt: What's that one?

Shawn: That one's called manifestation secrets. 

Matt: Cool. Awesome, dude. That's awesome. Yeah, while you're at like 17,000 That's cool. 

Shawn: Yeah, haven't really posted that much on that one, I just kind of do it when I'm inspired and thinking about picking up on more of it. 

Matt: Yeah. 17,000 Yeah, very cool. Yeah, I feel like we ‘ve actually seen quite a few people do sort of these like manifestation style channels and stuff, and they've done really well, and there's a lot of, like, this is your, I'm assuming it's like a Clickbank product or something.

Shawn: No, that's the other thing I talked about. Even on my online stuff, I know everybody talks about Clickbank and ClickBank is great. There's a lot of products and there's easy to get approved for and stuff like that right. Everybody does it. So I like to try to find products that you know, for me it's all about. I don't want to promote products that I don't use, and I don't actually enjoy using. So, I tend to go out and just search for my own product, so that I do on there right now it's just, it's just like its own separate meditation program that I found an affiliate program for.

Matt: Cool good for you man, that's awesome, and I also love that I love, like, people going out and just like, yeah, finding a good program, finding a good product, whatever that's different and unique and like, yeah, that's super cool. Awesome. And I mean, geez, you've only got. Well here I should pull this up real quick. Do you or is it cool if I share the screen with your TikTok?

 Shawn: For Sure. 

Matt: Cool. Yeah it's. So, let's see. There we go. That's a little bigger. There we go. Yeah, I mean there's not really that many like videos that you've done on here so that's cool but you've had a couple like 30,000, 60,000, right 256,000 was the latest. Yeah, this is cool. So this is you, right?

Shawn: Yeah, yeah.

Matt: What a cool video dude.

Shawn: Yeah, it's interesting, there's something I'm discovering the more viral you go on any platform, the more haters, you're gonna have. So there's this video that actually got a lot of haters.

Matt: Yeah, of course you did. But that adds, you're exactly right, there's always going to be, all of that engagement is good engagement, right, all of that, positive, negative, whatever, super cool. So you've got. Yeah, I see some people are like, Oh, that's stupid and, oh, you know, whatever, like, like they'll hate on that right, but you understand. You understand, right, that polarization that makes people think or question or like what I'm commenting on that right that's their first response is like, what the hell I'm commenting on that and now suddenly like 234,000 views later 256,000 views later in your channel in no time. You, I can't even. It's, it's two months, exactly two months and 17,000 followers so and it's not that many videos it's not like you're like, hustling five videos a day. Yeah, there's 7,10, there's like 16 videos.

Shawn: Yeah, I just read those, the last couple of videos they got over 200,000 views. With that the link on there, I got. I can't remember the exact numbers but it was like over 100 clicks, and probably like I think it was like 60 or 70 opt-ins. So yeah, super easy way to build an email list. So that's the thing like when I came back to legendary now I really investigated it got into the affiliate Facebook group, and started seeing what other people were doing and everybody's talking about tick tock, and I was like, no, because like my experience is just like watching people dance and stupid stuff. So I was like okay I'll download it and check it out. And then once I saw what people were doing because it's, it's I think it's even more niche than Facebook is like Facebook, you know, algorithms on a platform will show you what you want to see, but like, TikTok, it's like, like I'm going to spirituality on that one. If I scroll through that account. It's like every single video is super niche and then if you watch the full video the next video is even more into that topic, it's like insane. So I mean, it makes sense why you go viral so quickly on them so once I realized that I was like, oh shit, like I need to start posting, you know just test it out and work it out.

Matt: Yeah. I couldn't agree more, with all that algorithm is crazy like that algorithm is, I mean, like, even just for a little bit we were starting to think about having kids and my freaking it's just babies everywhere. I love, like I went through. I loved watching dogs. Like, I went through a puppy phase, and then it's like every video is like a puppy playing with a toy is like the cutest thing when you're like it's sports phase and it was like, you know, dude's dunking and, you know, making a million threes in a row and just, he was just like, and and it just is so intense, but it's so crazy how locked in that thing is, it's just, it's insane but they you know they work in a couple in the for you like occasionally from something totally random just to see like, oh, maybe, you know, let's throw one of these in, and then you swipe quick so you've never seen anything like that ever again it's yeah, it's no I mean that's really cool. So, I mean I'm sure you've got a big, you're bound to have a really good following, and a huge following on that manifestation channel for sure that's cool. Yeah. Nice. What. So, you also have like this thing story athlete I was just asking you before we got on a little bit about that.

Shawn: Yeah so story athletes are a community that I'm a part of there. A bunch of  entrepreneur's are basically like a big mastermind. They focus on the four main dimensions of life. Mind, body, business and relationships and making sure that you are not just, you know, super focused on only business or body because people tend to do that, they'll focus in on one thing and then every area of rest of their life will kind of be left to the wayside and won't be as important, so really attracted to me. When I found out about it and then the more I got involved in this group. They also had an affiliate program. And so the whole concept of it is, is called Story athlete so story is the sport and athletes as elite performance. So it's primarily the guy that runs it as a marketing guy, and he primarily talks about how to tell your story and document your story and how to use that in your marketing with your business. So I've just taken a lot of what I learned in that group and applied it to my business, not necessarily, he doesn't always go over exact strategies like, you know, click here. Do this, do that, it's just like really pushing the point that you're going to make the most impact by sharing your story, and having something that other people can relate to, to draw them into whatever the product is that you have. So, It all starts, oddly enough, it all starts with their, it's a multi tiered program. It all starts with this program called Grit, and all it is is you workout every single day, and you write, so they give you a prompt to write about. Those are the two things. Once you develop those two habits, consistency in your life in general just explodes. It’s crazy I didn't believe it at first, but it was like, you know, you take care of your body, you take care of your mind, and then it's much easier to do, you know, take care of your relationships. Take care of your business, and stuff like that so it kind of starts from the inside out is why I really like that program.

Matt: Yeah, cool. I feel like that reminds me of. I think it was a quote, I am not sure if it was Richard Branson, but I think it was, and his quote was based around how you know if he was like, let's say you're starting over. You have nothing, what's like the first habit, what's the first thing you would start doing like what, you know, what's the secret behind being, being a billionaire or whatever, and he said working out. And everybody's like, what, like, not a financial tip or whatever? And he was like No, that was a consistent exercise routine, consistent workout sweating every day hard. It sets, whether you do it in the morning or at night or whatever it sets the sort of consistency. And, like I found that to be true. Some basically all of my worst emotional moments have come, like when I'm not working out, like my emotions kind of get out of control I feel, I feel out of control. But when I'm working out, and I'm forced, like, every day, I used to go to the gym at 4pm and we're starting to get back into it now but every day just go back to the gym at 4pm, every day, and play basketball for an hour or two, there's a bunch of guys there. And I had other shit to do. Right, I had other shit to do that I could have done, but you have to make the decision. Okay, like, I need to do other stuff. but right now is like, this is the time, I have to do this. And there's something about making that decision every day like okay. Here we go, like I got to do it and I never regret it. Ever. You walk out of the gym. You're soaked, you can't breathe. And for that two hours it's like my brain just got a reset it's like the old Nintendo I think about like, when I was growing up playing Nintendo, like my old Nintendo machine, there's like a little reset button that popped in and out and you'd hit the reset and everything would just start back up. Blow on the cartridge. Come on jam that thing back in there. But no, I just, I, and and I've also had really good mentors in my life say similar things were the big, big thing about success for them writing was another big one. Specifically journaling journaling writing down emotions writing down goals writing down, and it doesn't even have to be like, specific. It's just, like, literally, just write and process, and write things down and sweat every day, so that's cool. What sort of, like, what do you feel like for you have been some of the perks of putting those into your life and keeping those consistent like what, have there been emotional shifts? Have there been spiritual shifts? Or like what kind of, what have you found?

Shawn: Yeah, for sure. So, you know, without being too broad, honestly, it's, it's changed my life. One of the, one of the prompts that we wrote about recently in the industry athlete group was, I live by a code, and going along with what you said. You know when you, when you have those certain things, like I had this little app on my phone. I forget the name all of a sudden, but it's basically like a list of things. It's almost like a to do list, but they're all in there every single day and I checked them off, Every single day. And if I don't do them. You know, it could be 10 o'clock at night but if I don't have it done, I'm going to do that before, you know I gotta swipe it off before I go to bed. Right, that's like, and making working out, writing a part of that you're, it's like that saying, you know, the 1% journey, like every single day you're getting 1% better. And then by the end of the year you're, you know like, improved. It really does apply to you and if you week, those two things specifically, from my experience working out, and writing every single day. That's going to transcend into things you said like your relationships and your spirituality, so like the fact that I get up and I know I'm gonna workout every day so my body's gonna be feeling good. I know that that's gonna lead me to meditating every day, which I've been doing for almost two years now, every single day, but we're out every day, then apart probably wouldn't meditate every day. Once you start saying, oh, tomorrow then it's easier to say oh, the next thing I'll do that tomorrow. So there's no way that you can meditate every day and not grow as a human, so it's like a muscle. That's the reason I started getting back into and I found spiritual talk to talk and you know that's that's like all my feet are now. It's because I meditated every day and I'm just drawn to those types of things. And so there's that. And then also, my wife and I went through a really tough time. Back in 2019, and if I hadn't spent the time every single day to take care of my body, and write about it and process how I was feeling, how I wanted not only, you know, to have this thing in personal development called scripting, where you, you're basically writing the script of how you want your life to go. I mean, it's a type of journal. So we're doing that a lot for story athlete and so during that tough time with my wife, I would write that I would write things that weren't necessarily true in reality. But I would write that as my script of how I wanted my future to go and it radically changed like we, we went through a phase in our lives. Most people probably would have ended up getting a divorce, and we even talked about it very seriously if I'm being candid. But we, because, you know, I was, I was writing and I was in care of my body and I was trying to do my best to be a support system for her. During that time, we actually ended up writing letters back and forth to each other. That's kind of what kept our marriage together. So, I mean without all these things and having this code that I live by, I don't know where I would be right now, honestly, if I hadn't started doing that a couple of years ago, it would just all compound so quickly. And, you know, it all just fits together so well. 

Matt: Really cool. Yeah, I also have experienced a similar season of life, and it's just brutal. I like, yeah, it seems like there’s this, it creates good structure for you and it creates a good sort of, I don't know system systems right not the right word but just creates a good like a healthy sort of way that fits for you to look at and experience the world and relationships and sort of, it makes sense of things right, it sort of helps a clicks or whatever you want to say I don't know, but you know that's really cool and I like that story about writing letters and stuff that's just a really cool. Yeah, I feel like you know a lot of people that I talked to have had those moments of like, okay, I don't know if we're gonna make it out of this. I don't know that I've really met anybody who hasn't. And we definitely had the similar thing where it's like, I think you put two other humans into this scenario and I don't think it goes well, I don't think they come out of it, you know, so. Yeah, it's interesting. It's very interesting. Well cool, I mean Geez That literally like, you know, helped to save your marriage, you know, obviously you had to act on those things right. So again, like we always, this is just, I don't know it's something we always hit on but it's always like, you know, people look to a program or people look to a system or people look to a person or a guru or something and say, finally, this is the right program. Oh, finally, this is the right guru and there's half truth to it, there's, there's finally I found something that really clicks with me and that really hits and resonates, but then there's also the sort of personal responsibility piece, or it's like, you know, you could also put somebody in your situation with, they had found the same system or they had found the same program or whatever, and didn't carry through or didn't didn't act or actually didn't follow through, right, and that would be a lot of people, right, so there's, there's two sides of that coin, there's programs or teachings or whatever and then there's actually, you know, the hard follow through to act and to change, right, so that's a big piece of that.

Shawn: Oh, that's cool. We're talking about a lot in the make money online niche, like, there's all these programs out there and you meet somebody that's just getting do marketing or affiliate marketing at the beginning, they're like, I'm so overwhelmed like I don't know what to do, there's this and that and this and that and I was like, you know, honestly, Nowadays, for me, for my experience it didn't used to be the case back in 2012 I feel like there was a lot of charlatans out there, but if you find a reputable program nowadays, it's going to work. If you follow through on the system, it'll work. So what I was encouraging people to do is just find the one that works for you. And the way you do that is you actually get programming you actually implement it. And then if you try it for a month or two or three, and then it doesn't work for you or you don't enjoy it, that's, that's the big thing for me I've jumped through several programs, it wasn't, it didn't work, I found success in most programs at least a little bit, but I just didn't enjoy it, you know, so I know that I'll go on to the next program and I always encourage people to do that but you have to implement, they talk about in in marketing how, when you're selling something you're writing a sales page. There's a dopamine effect like when you click the ‘Buy’ button. People feel like their problems are solved. The way the sales letter is written, it's like, oh, now that I bought this, I have whatever it is the result that they were talking about, in sales letter happens for a lot of people so then they, a lot of people don't even open up whatever it is they bought, you know. So, when you, when you and I fell into that trap too I'm not I'm not saying I'm like better than anybody else i That's the reason I quit back in 2015, but you know when you are a little bit more mindful about the programs that you purchase not only looking at the quality of the program, but mindful about okay, do I actually have the time to implement this, what's my strategy for implementing it before you buy the product and not just rely on that psychological dopamine response that you get from clicking that buy button. That's when you start being more successful.

Shawn: Yes, that is a very good point because there are a lot of people who purchase things, and never, ever log it. For once, I know that for most people out there, they're like, what, how is that even Why would anybody do that, people that are watching this show, that are like hungry for more information you know they're, those are all the people that are like why would he do that because I'm the same way, you know, I buy something, I don't. I've done it before where I bought something I didn't open it because I didn't have time that I get a refund on it, because it's like, well, obviously I just don't have time to implement this, I'll give her money back, you know I'm not the kind of person who never opened it never try it, and then just go on with my life you know like, what was the point.

Matt: Yeah, what's the point? Yeah, it's, I've had stuff that I've owned for. Geez. Nine years, 10 years that I still basically was, it was a really old program that I was going through a long time ago. So I have for sale, but it's about leadership. And it's kind of a personal development, leadership style course video course and I downloaded all the videos, I found a way to download them back in the day because I was like, the odds protection is hosted. and the guy who started the course he passed away a few years ago. And, you know, stuff just kind of didn't really continue or whatever, and the program change and that kind of stuff happens all the time so I was like I'm going to download these now I have them downloaded forever on my computer, and, I go back through it so I you know and sometimes people don't have the time at the moment or whatever, then, you know, I think the first time I watched through it I was like on a flight. I had downloaded them, put them on my computer and I was bored on an international flight and didn't have anything else to do, I was like okay I guess I still haven't gone through this and it was like, Whoa, this is incredible, I bought it like six years ago. If you know I also tell people don't have that guilt and don't feel bad or whatever just, you know, like, usually in time it will come. But, you know, get on it. Get going. 

Shawn: If you buy bad products. And I tell people this all the time so they're like man I got scammed, X and X product I'm like no you didn't. That is a story that you can use the next time you buy a product or when you're doing something else because I use that story all the time. The first product I ever bought to make money online was a huge scam. And I was like, all excited, you know, it was only like 100 bucks for me at the time being a teacher that was a lot so I was like, Yeah, we had that feeling, you know, when I click the Buy button and then I started going through it and I was like, I was a teacher, I was like these guys don't know how to teach for shit, like what, what is this, this isn't right. And then the more I look into them, they weren't even a real company and then I tried to get a refund and they wouldn't, you know, they just didn't exist all of a sudden, so I was like, you know, that's a great story I'm going to, I'm going to use that as a story like that was not a bad investment. That's a great story, you know.

Matt: Yes, and also, that's. So have you ever heard Dave say you scammed yourself? So usually, usually when people come in and they say all those scam is his responses usually like Well, typically like in any course that somebody is actually selling, there's usually something legit in there, right, there's usually something that you can learn from there's usually one piece or one big thing, or one big idea that you could actually learn from and takeaway so typically like yes there's those outside scam things that happen where people are like, you know, they disappear and you actually can't get a refund. That's crazy and fraud right but typically, like, you know, there's usually a big idea there's usually something really valuable, and people just aren't willing to actually pull that out and learn, and then implement it right and then it's like a scam. People run around buying all these products and buying all these services and oh my gosh it was a scam all that and got scammed again and then over here it's like, okay, but at some point, like you haven't learned either how to digest information and education, or 2. maybe bigger, you haven't developed the skill set to look at something and say, Oh, this is probably a scam, and at some point it's on you you have to make a responsible decision to be like, I need to become more discerning. I need to actually learn how to look at something on the internet and that's a skill too, and say something looks off here, something looks fishy or I didn't read their terms and conditions or I didn't read the refund policies, or I didn't look up reviews on them or I didn't, you know, whatever, like, at some point you've got to become. And I'm not saying you, I'm just saying people who are watching or whatever at some point people need to become discerning about, you know before I purchase, maybe I should. You see what people are saying about this or you know before I purchase maybe I should do some due diligence and actually make sure this is a legit company right, so there's part, you know, there's certainly there's companies out there who are just BS nonsense, terrible whatever. But it's always, it always, if you reframe it to come back on yourself or come back on myself, let's put in my shoes, then suddenly it's like there's an I'm dealing with this with contractors I actually bought a house whenever the main contractor disappears for 10 days. Okay, so there's a general contractor who's hired a subcontractor general contractor can't get ahold of this subcontractor for 10 days, days, the owner goes on vacation can't get ahold of whatever the general contractor says oh it's, it's their fault, right, they just disappeared. It's all on them and I said, you know that it's just interesting to me that we'll ever have anything right all that that does is help him. It helps him internally sort of absolve himself of any responsibility but in reality, he didn't, he didn't place crystal clear guidelines with that sub in terms of how he expects communication to go hey, I need to know specifically in our contract that you can finish by this day. Otherwise, we're going to remove, let's say $100 Each day that you're behind on this from our invoice, right, so now there's a negative incentive for this guy disappearing for 10 days but as it is now. We're locked into a contract, and this guy's going to get paid one way or the other so if he disappears for 10 days who cares right there's no negative consequences. So all that general contractor does is just he's just like, oh, it's all his fault. It's all his fault. Oh our delays are all his fault and it's like, okay I get it, I get it, the guy legit just kind of disappeared but also you're really bad at communicating, and you did a really poor job of getting him to commit to a date, and following up consistently and suddenly the deadlines here, and he's gone. Well, you didn't do your due diligence, throughout this process leading up to that moment, right. So he's never gonna know that general contractor's never gonna learn from that experience, right, because all he's worried about is, I have some feeling of guilt or I have some feeling that I missed something here and I have to make sure that you don't me, Matt, doesn't blame him for that, right because he can't handle that that would be too much. So he's got to absolve himself to sort of soothe. What's going on, right, as where. And that happens, this is a direct parallel with people who buy things online. Right. Oh, it was a scam because my wife or my spouse or my partner or whatever is gonna, you know, what did you just spend $200 on well it was, it was a terrible product I you know that couldn't be good fun. I don't know. You know, so it was a scam, I got scammed I got, you know this guy sold me this thing he said there's gonna be great but it was really just a scam and I'm trying to get my money back, you know, but in reality, you didn't do your due diligence, you, again, not you. You know people, I've done that before too so I'm talking about myself but didn't do due diligence, you know, didn't take responsibility for the money that I spent, and I am actually talking about myself because I spent, you know, I had over $30,000 in debt from courses I bought for traffic that I bought from all this different, you know, maybe I would say bullshit scams, but it's just not me. I was financially irresponsible, I didn't have the education but I'm not gonna blame it on my lack of financial education, I eventually got it, and they got out of debt, right and built my skills and use that debt as an investment and sort of had to take responsibility for it, and then find my way out right but none of that leading up to that was a scam it was my irresponsibility. It was my lack of taking accountability for my actions, it was all of that stuff. And so eventually, at some point in the online space, you have to say, okay, no matter what I do, no matter what money I spend, I'm responsible for that and I've got to get something out of it, and that's a big shift internally I think for people. Sorry, I'm on a rant here.

Shawn: People who will talk all the time about mindset in that whole story it was an explanation on mindset because people, you know, the most common mindset that I see for people that aren't finding success or like feel down about themselves is that they have this victimhood mentality and that's kind of what you're talking about with this contractor and people that you know find scams like that, instead of, you know, every personal development course I've ever taken, every manifestation course that I've ever taken. One of the first things I talked about is taking 100% responsibility for everything. And that it doesn't matter if somebody else did something to affect you, use those to take responsibility for how you receive that information and how you respond to it. And I think that's just like the last thing in our society. So, it's just something that you have to, you know that's what that's what people say when they talk about mindset, it's just something that you have to develop and like you said, it's a big shift once you start really understanding that.

Matt: You're right, the victim mentality is, is, is really big. Yeah, that's a huge one, and I'm glad to hear that that's a big piece of sort of what you're because that's always it's always a big thing, and it's, it's one of the big, honestly, like, it's, it's one of the number one, it's, it might be the number one, It's one of the top three benefits that I found in my time working with Legendary working with Dave and working in this culture at legendary, it is that we don't just slam it and yell it at people and ram it down people's throats because we're, you know we're the sellers of the product. It's like in our, you know, executive meetings are in our management meetings that we have on Monday, Tuesday, whatever. Like, that's just a real thing, like on our vision calls on our sales calls, all these things, all the training and everything that we're doing internally as a team. It's always our fault, it's always we miss communication, it's always we weren't on the same page. It's always us right it's never like, ooh, the customers the bad guy or ooh it's the, you know, sometimes we get into that, but then it's like, no way. Hold on, like, how, what can we do to fix this problem? Because we have to take responsibility for this. And it's a radically different way of looking at life, but it's also very empowering because you never, the big piece isn't so much that you're not like stepping on people's toes or you're not constantly in victim mode. That's true, But I used to run around, emotionally, erratic, because I always felt like people were trampling me, right, and people were, people were just kind of running roughshod all over me and I felt out of control like a victim and oh my god. But the reality. And this I, this took years, I mean, this took a long time for me to get there. But for me, eventually I learned that what you just said is taking responsibility for everything, everything.

Then I started feeling like, Okay, this is not me. No, this is on me for sure. And then it gives you an onus, a sense of control, a sense of like, okay, I have some power here I have some leverage. I have something I can do to make this right or to make this good or to fix how I feel. And I would say the moments that I feel emotionally out of control, or just, just sort of out of control in general, like in life are down by 100, like 100 times, right like by 99% in a given year. I used to feel out of control like maybe 200 days out of the year and I feel out of control, maybe two days of the year where I feel like I have a day where I'm like, I'll just go to my end. Now it's not even a big deal I just go to my wife and be like hey Today's just a hard day, like I feel out of control, I just, It's a tough one today. And she's like, Okay, I got you, you know, and then it's like, it's okay I'm not spiraling, I don't feel shame over it or I don't feel it's like I'm just a human, and today's one of my days, I'm just, something's off, right, and she's. Thankfully, she's a therapist, so she's able to just sort of extract all of it out of me. And then I'm like, oh my god I'm okay. It's amazing. But anyway, dude. So, we're at like 10:50. If we didn't have a time constraint, I feel like I could sit here and listen to you all day. But give us all, you have the final word, just give us like a little. Just a little, what's, uh, what's something you would say to somebody who's kind of just getting started in this online space. They, they're discovering the E-commerce world, they're not E-commerce in terms of selling physical products but they're discovering money moving on the internet, and they're trying to place themselves in that, you know, big global universal supply chain of stuff and trying to take their piece of the pie. What would you say to them, as they're getting started?

Shawn: That's a big ocean. It's a, it's easy to get lost, and, you know, kind of told you my story and I quit before. So one of the biggest things I had to do mentally coming back into it was really shifted my perspective. And one of my favorite quotes like one of the codes that I live by is. It's from Emily Fletcher and she's a meditation teacher, and she says, “I'm more interested in the happiness of pursuit than the pursuit of happiness.” So once I really develop that mindset of I'm not I'm not chasing anything I'm not, you know I'm not constantly going after something I'm enjoying where I'm at right now I'm enjoying the process of learning how to do this I'm enjoying building one asset at a time, seeing how it works not not attached to any kind of result. Just seeing, does this work? If it does awesome keep doing that, am I enjoying this. Is it something that I enjoy doing something I can see myself doing in 10 years? So I'm asking more of those kinds of questions and enjoying the moment, and not necessarily pursuing happiness, happiness, but just being happy doing what you're doing. That's gonna give you a lot more freedom and a lot more energy and power to continue going even when things do get hard. So, just a little quote there for you. 

Matt: I love it. I actually really like that. That's one of the hardest things in my life, in the last few years is that process piece. Is the pursuit of peace. Finding Happiness in pursuit, like, that is an extremely difficult thing for me, and I think for most people, too, especially in situations that are hard relationally financially.

Shawn: Remind yourself of it constantly. 

Matt: Well, cool man. I am so happy that you jumped on here. I'm glad that we were able to find you and get you on the show, this is really powerful. So thanks for coming on.

Shawn: Yeah, thanks a lot. It was really fun. Have a good one.

Matt: All right guys, I legit could sit out here and just chat forever with them but I was really powerful. Thank you Shawn for coming on and we are going to wrap up for the day, and we've got Thursday and Friday of this week we're still going to be live. Dave will be on Thursday tomorrow. And Dave will be on a Good Friday, to wrap up the week, so we'll be here again 10am Eastern we're here every day, every Monday through Friday at 10am Eastern. Go give Shawn a follow. You can find him at Shawn LeFountain, or actually here,

Or @manifestationsecrets. There we go. And, yeah, go give him a follow on TikTok. Let him know you're watching his videos he's got cool stuff on there he's, he's sort of diversified into different sort of niches, and he would be a really really really good follow up so I also put them in the, in the comments, so you might have to scroll up in the comments just a little bit but we did post them in the comments as well for you to just click on so yeah. Have a great rest of your Wednesday and, As always, Be Legendary.

Dave: Hey what's going on, my friends, this is Dave Sharpe Welcome to Wake Up Legendary I don't want to wait for any exciting guest this morning. A young lady from Canada 22 Okay. And I know it's not cool to say, you know, ladies ages but she's really an impressive young person, and so I'm excited for you guys to meet her, so I want to welcome to the show. Lauren Scotti what's going on, Lauren?

Lauren: Hey, how's it going.

Dave: Excellent, excellent. So did I get all the facts right? Canada? 

Lauren: Good so far. Yeah, from Montreal, Canada, Montreal, that's a place that I don't believe. Aaron did we go to Toronto. Toronto, so I haven't been to Montreal but we went to Toronto before, you know, 2020 hit. My wife got a tattoo and she wanted to get a tattoo from a specific artist up there in Toronto so often. A Birthday Trip. So, yes, looking forward to coming back and visiting all our legendary Canadian friends sometime in the near future having you guys come down and hang out with us. But thank God for the internet right we can connect businesses online.

Dave: Right, exactly, exactly. It keeps going, even though there's COVID. So you're currently a college student and you're studying some sort of mathematics, I actually can't even pronounce it. I would like to let us know what you're doing outside of and before you started online.

Lauren: Yeah so I study actuarial mathematics so that actually is usually work for insurance companies, and it's a lot like risk analysis mathematic type things. So I really like it because I'm good at math. I like math, except this is not, it only, it only satisfies the math part of my brain but not the whole creative and like outgoing and entrepreneurial part of my brain.

Dave: I can completely understand that my mathematical part of my brain is basically like the freckle on the pimple of gnat’s ass it's, it's so small. Well good for you.  That's, that's great so around Christmas time of 2020 You found it is that the correct timeline?

Lauren: Yeah, exactly, around Christmas time is when I signed up.

Dave: Awesome. How did you find us and what, what was the deciding factor that helped you to pull the trigger?

Lauren: So I found Legendary through TikTok, I followed. I think Austin and Mitch, and Nathan, Earl, so I was following all these guys and then I was like, oh affiliate marketing sounds pretty cool. So I started looking into it, I was like, Oh, I'm gonna have a blog, I want to show my face I'm gonna have a blog, let me research how to do affiliate marketing with a blog. So for like two weeks. So this was like, more beginning of December so for like two weeks I was really just looking up how to do affiliate marketing and let me tell you it wasn't going well at all. It was because I didn't understand anything. I have like my one notes page that has all these notes that make absolutely no sense. So then afterwards, I went back and I was like okay let me take this 15 Day Challenge let me see what it's about. It's probably easier to learn from a course, than by myself. So then yeah I took the challenge and I have not stopped since then, basically, well it's incredible. 

Dave: So we titled The show a lot of stuff, we make sure I don't put your why you should stop looking for the perfect solution. So, what, why, talk to us about that.

Lauren: So, basically, I was in an internship last semester, so from September to December, I was working from home for a company, and I really didn't like it really wasn't going well and I was just searching and searching and searching for other things to do, I was, I was always looking at different things to do, I tried Forex because my partner at the time was like really good at Forex, I didn't understand anything. And I tried really hard to. Then I was looking into dropshipping, and I was looking into wholesaling real estate till I realized that you can't do that in Canada, a bunch of other things, and literally just scrolling on my for you page, I fell on affiliate marketing. so that's kind of what I mean by. Sometimes you don't like it, stop looking for it. Stop, you're like looking for it so I don't know what the word is like avidly I guess, and it's, it's just gonna find you. Law of Attraction.

Dave: So, I love that. I mean, you know, I've tried to be as transparent as I can on the show so everybody can strategy be in the, in one of the reasons why we even do that show how my, just what are the teachable moments from everything that we're doing. And yeah, even the show, like we, I've said this before, but I'll say it again, it's very, very on topic. This show, I wasn't doing it I wasn't hosting it I was doing other things in the company, and we had other people on our team that were hosted every day, and it when the pandemic hit. I was like, Okay, I'm gonna do it right and I think, you know, talked about it with Matt and a few people on the team and I was like okay I'm gonna do it. And it was like, you know, of course I had God that's, that's a commitment, in my mind, you know, am I mentally prepared for that commitment, am I willing to follow through with that commitment like I have to check myself when I, you know, because of course it's public too right I can't really stop, you know, and, and yeah, so I did it and it's ended up being one of the best things we've ever done here at Legendary is just do the show and bring on real people that are using our training just like yourself, and it was a it was like kind of a total accident, you know what I mean? It wasn't one of the things that I sat around and we were like, okay, in 2020, you know, Dave's gonna start hosting the show, and we're gonna TEDx, all this kind of stuff but I mean 2020 was a great year for us I think a lot of it had to do with just people coming online, I know it was a horrible year for so many people and it was for us in terms of not doing the things we normally do. Thankfully, nobody got sick and our family, all that, but our business because of things that were unplanned. Things that were out of our control and things that we did. We had a great year and I think that really speaks to your point, right.

Lauren: Yeah, 100%, just kind of, not necessarily going with the flow, but adapting. I think what it is, just kind of like being able to switch on the spot, which is something that I definitely do have trouble with. I was talking about supply and everything and I'm like, Okay, on this, I can do this and then end up pushing it backwards. I'm not ready but sometimes like you really just have to do it. Yeah, like you're there, just, just do it.

Dave: Yeah, well, the, the perfect solution is definitely something that is a pattern in many of our lives across many different categories of parts of our life. So it's not just business a lot of us come in and think well we're, you know I have this problem in my business. And really it's something that's a pattern in every area of my life usually how I do one thing is how I do everything relating to that one thing. Perfectionism is a big, a big hurdle for a lot of people so being the planner that you are being the analytical person that you are, how have you adjusted that's a cute phrase hey don't wait for the perfect solution, who gets the conversation started. But what shifts have you made and what, what behaviors have made, or are you doing different that's helping you to overcome your perfectionism.

Lauren: Yeah 100% So a few things. Um, I've been doing a lot of kind of like inner work I guess you would say or personal development stuff for the past like a couple months, so that has really helped. I used to kind of be really an overt like overthinker, always overthink or perfect learner kind of always feeling like, or, like the perfect student in the sense, I'm never going to know enough to get started. And I think that switch was, I was, I was getting into affiliate marketing, and I was looking at everything and this can apply really got anything not just necessarily your affiliate marketing business but at one point, you're just like, Okay, there's so much to learn, like it's going to take me forever just to learn everything and then start. So it's just kind of like okay I need to take action. I need to do something, I'm just going to figure it out as I go along, which is definitely not my style but it's working so far. It's definitely working, and, oh sorry go ahead.

Dave: No, I was just saying that fantastic keep keep going, I'm listening.

Lauren: Yeah, so I was talking with somebody, somebody actually reached out to me from Spain, they do affiliate marketing but more in like investing and stuff like that. And we hopped on a call, and he was like, why are you not, why are you not expanding to other platforms? He was like, I followed you on Instagram, why's there nothing on your Instagram yet about affiliate marketing? I was like oh, like I just don't have time like I haven't planned it, he is like, he takes two seconds, like just do it. And I was like, oh it's so true. I feel so dumb right now because I'm like, damn, like, really could have taken two seconds, you know, post on TikTok. Okay, post on Instagram right away. And I think that's what's kind of helping me realize everything that I'm overthinking and planning, literally is taking me 10 times longer than just doing it. It's just kind of realizing that and definitely working on that and time management is a big part of my thing because I kind of get lost in a lot of stuff when I'm overthinking, but it's really just that, realizing that you can just kind of jump into it, really.

Dave: Yeah. Well, it's, it's like throwing, it's like, throwing spaghetti at the wall and seeing what sticks, I mean, that's, that's, you know, what am I, I don't know, an educator or something I'm a reader and an educator I shouldn't be saying things like that right like I'm not a professor I just sell information on the internet through courses coaching events and do affiliate marketing right. I'm not, you know, as official as a college professor, but I have an expectation right that the things that Dave says shouldn't be. Just throw spaghetti at the wall and see what sticks right. Why I am saying that I am backing and validating what you're saying because there, there is a moment in time to where we must just say fuck it, and just do it and like right and just, and just say okay, I'm, I'm, I'm just gonna, I'm just gonna try it I'm just gonna see what works, I'm just gonna stop getting in my own way. And, and, and, you know, again, I will tell you this because there's, there's, there's stories and evidence to back this up but some of, quite frankly, many of the most successful marketing campaigns that I've ever run, And that many of my successful marketing friends have ever run. We're just total accidents like total shots in the dark like, I don't know if this angle is going to work. You know what I mean. And you could actually say, if you wanted to get really technical, about the, the, the fact that everything in marketing is a test 100% of things, not a single person, not a single person who's successful with any form of affiliate marketing or any marketing online knew 100% that what they were going to do was going to work. Not as wonderful sure we can all other people we can learn we can go through courses we can do all the things that we do, but not a single one of us knew that, exactly what we were going to do exactly how it was going to turn out and isn't that really similar to everything in life.

So, tell me I'm into this game of marketing online, and it's like we want a written contract guarantee that if we take a specific action that we're going to get a specific, specific outcome, how, why do you think that is, and how can we break that mentality?

Lauren: I think why a lot of people think like that is literally just because we're programmed to think like that. Okay, you go to school, you get your degree because you have a degree you're gonna get a job guaranteed, supposed to be guaranteed not very much guaranteed, but that's kind of how we're programmed to kind of always, I guess you do something you expect something in return and I think that's kind of a little bit of a downfall of our society at this time. Just kind of like, I know when I hear my parents saying like I used to play soccer as a kid. Hey, why does everybody get a participation medal in a tournament if you came last? You're getting rewards for, for, like, little things, even though it's just a very like reward based way of learning. So I think that's why a lot of people kind of, me included, I'm trying to break that for sure right now, but you always feel like okay if I do this, what, what reward, am I going to get what outcome, am I going to get it? And I feel that, especially when you're doing it on when you're doing affiliate marketing and stuff like that on TikTok, it's such a test that you don't know what's gonna work I've tried a bunch of things and actually this past week I've always posted stuff where I'm kind of like I'm sitting here and I'm talking more. Not so much in a relatable sense just more like saying like quick facts almost kind of sometimes people say like, I thought this was an ad I rehearsed way too much, but like for my TikTok’s but I posted one I was just my hair was up in a bun. I was in floods and I was just like, hey, like, this is my story, and it was like a 52nd long video and usually people don't watch my videos when I speak too much like the watch time on TikTok is pretty short. And then, a lot of people are watching that video all the way through and I was like, oh, okay, this works. I think I figured it out. It took me two months to get there but just posting stuff where you're more relatable versus kind of like hey like this is affiliate marketing and do this, like, I think that kind of work.

Dave: I think that I think that one, I'm going to break the spell and a lot of marketers would be mad at me for saying this, really in their dirty little secrets, but you know the truth is, is that here's exactly how online marketers work, right, I'm going to just, this is like an SNL skit. So it's like they do some shit. They have no idea if it's gonna work or not, right, then it works, right, and then they act like they meant to do that the whole time. And then they turn around and then they turn around and they say, I've got the secret and if you want to know the secret, you know it's going to be $97 Right. Like, so those of you who think that, you know, there's these master brains who have this whole thing planned out, and quite frankly I think that's like what a lot of business innovation is, it's like if you really learn the story of of great entrepreneurs successful entrepreneurs, they were tinkering around in their garage blowing shit up setting things on fire, you know, screwing stuff up and getting turned down. Right. And then all of a sudden it's caught a break or somebody saw that or this finally worked, and then they're like, Okay, let's scramble together and put together a presentation and act like we've been knowing what we were going to plan. You know what I mean. So, like I think that what I'm trying to do is normalize everybody's feelings of, oh well I'm in the dark and I don't have the secrets and so and so just know what they're doing. If I could only, like, you have to understand human nature, humans are constantly performing, and the one thing that I've got to ask you about is the hip hop dancing and your dancing instructor. That's really cool. But, you know, and so how does, you said you rehearse. How has that performance of being a hip hop dancer dance instructor, And that, knowing that behind the scenes, the practice, practice, practice, and then when you hit the camera, you're performing, you're, you're nailing it and you may redo it or whatever, but it's there, I think there's kind of tying into what I was just saying everybody thinks that we're always nailing it up the first time or we were just born this good video or whatever. Talk to us a little bit about the practice making perfect and how your experience also with dancing, maybe helping a little bit with your marketing.

Lauren: Yes, 100% That's an awesome question because they're kind of, kind of intertwined but kind of not like there's some things that I take from both, but. So when I started, I found maybe my first week I felt maybe six TikTok But I batch film everything because it's full time. So I take one day a week and I just felt like 20 videos. But at the beginning I filmed like six filming those six videos that first day, maybe took me five hours, because I was just redoing them and redoing them and redoing them and I was like oh my gosh, I can't. You don't realize how sometimes you don't talk well, you're on camera and you're like, I need to articulate now. So that was like one thing for me. When I was filming it, I was always like, okay, it needs to be perfect, it needs to be perfect, it needs to be perfect. And then, the closer I got to perfect the more I sounded like a robot and was just at the beginning, super complicated. So then I kind of started take bringing in my mentality when I'm dancing, what, when you're dancing when you're going to compete when you're going to you know do a show you're on a stage or anything. Yeah, you have your months of practice to back you up, you have your years of training to back you up, but you still get that stress before going on stage, that kind of like, okay, we're going on stage or I'm walking out and this like right here like right, kind of in your gut, and you walk on stage and you have to stand there in your, in your post. It's kind of like that. Except, because you don't want to mess up but at the same time, you probably will mess up I've messed up messed up like countless times. I competitions in shows and stuff like that and it's kind of just how you take it. It's okay if you make a mistake, it's kind of funny if you make a mistake, it's fine, like there's nothing wrong with that. So it's kind of like you're gonna make mistakes in your videos you're gonna make mistakes, rehearsing your videos, and sometimes the simplest thing is just to kind of take it back a notch and stop scripting everything, and have some points and just talk, and then edit the good parts of us. So I think that's like a really big thing for me because I feel gasps. I've always been shy, especially in high school. I was pretty shy I didn't like talking and I didn't like presentations in front of the class I was super nervous all the time, but Dan's saying I was just kind of like, I'm ready to go on stage I get a little nervous because I'd second before but when I get on stage that kind of be like, oh, like I'm good like this is my stage.  And now it's kind of taken them like okay I need to apply that but I have to talk now. I need to be talking now. 

Dave: Yeah, yeah. Wow, so I, you're learning to use your voice when that's not been a part of your performance style path so that's really blue for you it's not, and that means you know what's interesting, and this is one of the things I want to point out is that that that practice that, that discipline of practicing of knowing that you're not going to be. You're not going to be good. The first day, week, month maybe even the first year. Like, it's you're going to have to practice and really some of the best practice that I've got is actually being in the game, so check this out. The practice to me used to mean, what I did when, for example, the camera was in the scripting whatever, if I'm talking in the mirror. But now, to me, practice is what I practice, having the camera on. So, I'm recording so much all the time, literally, whether it's this, this is practice to me, right, I'm having I'm come I'm conversing I'm thinking my brains working I'm talking marketing, I'm coming up with angles, I'm getting language from our customers that I can then turn around and use in marketing right because if you're new, then the words that you say and the fears that you had, it helps me to understand my target customer better, right, so it keeps me fresh it keeps me sharp, yeah. What if I'm recording welcome videos for people, or if I'm, you know, Everything. I just redid the entire business blueprint affiliate marketing business blueprint course that was dozens of hours of and. And so my point is that you actually can practice and get better by being live, you don't have to wait. And I think and that's totally normal, it's killing two birds with one stone. And you're never going to get to a point to where it especially if you knew that it's going to be so great, you're going to love it, and you're going to be like okay this is the one you also feel like this is the one you also, I see people I saw this comment the other day was like Well I've been posting on TikTok on 24 hours in my videos and it's just like, wow, it's like, when, when did. When did we, or anyone else say that one day, was enough? Was enough one day isn't enough to get your feet wet, I mean, one day you are still learning your name, it takes me sometimes, a day to warm up I mean I could go to an event and I've used the first half a day just to get my lungs warmed up, I mean, it's not there, there is one day is nothing, it's it's it's the freckle on the pimple of the of a freckle on the pimple of a gnat's ass right on a rhinos ass, who's sitting on an elephant's ass who's sitting on a molehill who's sitting on a mountain, I mean, it's nothing.

Lauren: It's nothing, really.

Dave: Right so, you know, just this expectation I think the other thing I asked you a few minutes ago. What has created this expectation for all of us now. Many of us know that we should just, you know, see results right away and get pointed down on ourselves when we don't right away. Well I think platforms like TikTok have been a double edged sword for us because. Never before have never before have platforms given people the ability to be able to kind of go viral, the way that tic toc has, but at the same time everybody doesn't get that lucky. Right? Part of it is really just luck. Part of it is just in, when I say luck I mean you got to be consistent with what you're doing, and what might take off and like you said you're in sweats hair up, you talking nonsense and it's just like that went viral like dang, you know, you don't really know. So I think that it's about managing our expectations and I talked about this a lot with our team like when we're on the phone with people we're talking to people on the show like managing expectations. It's really important that we don't have unrealistic expectations about how fast this is going to happen. So, with that being said, what do you see now for for your like you're going to college, you're a dance instructor, you're now doing affiliate marketing, tell us what you see and how, you know maybe things have changed, maybe they haven't changed in terms of what your future looks like here over the next year or two.

Lauren: Yeah 100% Um, so there's a few things off, I think that really ties into what I'm like working on myself, because with social media. When you go on your phone when you go on social media, you get instant gratification or like satisfaction, you're going you're going on TIkTok, you can hit refresh, you go on Pinterest, you can hit refresh and there's always new things it's you're always like satisfying your brain, you're always getting that like instant not instant reward but that instant, you know something's something's happening and I think that's I like when you're making your plans for the future. And after a day you're like, Well, my videos didn't work, they didn't blow up. It's kind of because of that because on TikTok you see everybody going viral, because that's all you see, so you're like well why not me? But there's so many other people there too that are just

their videos don't do well. Some of my videos didn't do all at the beginning and I was like, but you have to get used to it. So my plan for the future is. I don't really set exact goals. Because, like I said, I don't want to get my expectations up and I don't want, like I don't want to have that letdown, or whatever I'd rather just be pleasantly surprised. So I have an idea I just don't have like a set goal and a set date because what I think is more important for for me for where I'm at and I think it's actually something that's kind of good and useful for everybody it's everybody can have goals, I feel like every single person in the world, whether they're successful or not successful, they have a goal. Are they working towards it? Are they doing proactive things to get there? I think that's the difference really and habits, I'm trying to instill like a lot of good habits into my routine to kind of get in that mindset of, you know, the entrepreneur mindset that I've been successful and have just been like, good with her I am kind of bringing all of those good habits into my routine to get where I want to be is what is what I'm really, really focusing on right now, so that that can go from any like it's really anything. Some I have a lot more trouble within others but I really see myself, you know, putting the time in, because this summer I don't have an internship or anything, I'm just working part time and I'm going to have a bunch of time for affiliate marketing. So I'm really I really see myself putting in all the time that I have into this. I want to start on YouTube. I want to expand to Instagram or Pinterest so I want to do a whole bunch of things. And that's kind of my goal. My goal is really to set myself up to not get overwhelmed. Is there really a plan out? Not so much to plan out everything but kind of give myself like a manageable schedule to get there. And then, in one year or two years. If affiliate marketing takes off, I'm going to be the happiest person in the world, if this, if everything works for me, I'm going to be so happy because that's really my goal is to kind of do this as my full time, not full time job but my main stream of income. If not, that's okay too. I'm finishing my degree in a year. If I have to work because I want to get into real estate, if I have to work to show that I have a stable income that I can get a mortgage, that's okay too. I kind of just set myself up to be okay with any, any outcome, really. And that's why I think it's really important to focus on my habits and my mindset because like that no matter what I'm going to be like, hey like I put the work in to get here, I'm not disappointed. I'm good. 

Dave: Yeah, I like that. I like that a lot. Yeah I think goals really can. I think goals can really get us get us in, you know, in a ball of a shame spiral right when we set goals that are just unrealistic and we don't have somebody kind of pull us back and rein us back in and say, hey, you know, honestly, That might be a little bit unrealistic, so why not instead of shooting for the stars shoot for the moon. And if you hit the stars great but I think the quote goes but you know she will make a more realistic goal, is what I'm trying to say, make a more realistic goal, and make a goal that helps you to win like you're saying no matter what. That's one of the things that I've done. Your personal development work. I mean, that means different things for everybody, for me it's, it's been like I spent the last couple years really going to a lot of therapy, I mean doing want a childhood work and doing just going, when that inner child really gets, a little guy that needs a lot of love right and needs a lot of attention. And, and that this is different for everybody, I really think that, in a way it's not different. We all could benefit from inner child work in therapy and in trauma work and stuff like that but it was that's been my focus of the last couple years. And boy oh boy, I've set these when I've made those pieces my goals and commitments around those pieces, like I made a commitment that I was going to continue going to therapy, no matter what. Right. We're going to be a part of this group that I'm a part of no matter what, I'm going to continue to do these pieces that are going to make me a better person, no matter what happens with my business. What's happened is, is that my being a father, I've become a better father, I've become a better husband, and my business has taken off to write because I didn't just have this goal of just fine, like finances like I got it, and then you know because I say, say this all the time you don't get the money and then become the person you become the person, and then you get the money. It's so, you know if any of you guys are wondering, what, what sort of goals, or what should I be focused on as a milestone for the next 12 months of my life, I would invite you to think about some of the things that Lauren and I are talking about taking your focus away from external things that, that, that, that, you know, it's kind of like the tip of the iceberg right everybody sees the tip of the iceberg but not the large part that's below the water. And so, financial goals can also sometimes be that tip of the iceberg. It's, I want the house, the car that wants to get out of debt, well that's cool, and that that’s the tip of the iceberg but there's usually a big part of the iceberg down below. I call it the mechanics and the dynamics, it's the dynamic pieces down below that that you know are going to help you to, you know, accomplish whatever your goal is because that's the largest part of the thing that needs to be worked on is kind of the inside stuff that you don't really see that nobody really sees. And I also think that's very true and I think it's good for us to be hearing from you now because you've had quite significant success in just a short period of time four or five months, and it's it's nice to hear what you've been focused on and working on and what your mindset has been sort of behind the scenes because of course, we all see the rehearsed version of the video that gets posted after it's been practiced a couple of times, edited, and then we're like, I'll never be like her. Right. And it's like, well, are you focused on the same things that she's focused on behind the scenes? And are you consistently doing the work putting the content out, editing, right, practicing, doing all these things? And what what I call that is comparing our insides to somebody's outsides, you know, I compare my insides, that nobody sees, to the outsides of you that I see instead of comparing my insides to your insides, right, and that kind of can be applied to a lot of things right. A lot of times we'll see somebody on video. We're so confident, but just as you described freaking freaked out before you go on stage, maybe before you hit the record button so here I am comparing my insides to what I see on the outside on you thinking that you don't have feelings that you're not having anxiety, when you are, but you're just pushing through it.

Lauren: Exactly, it's really just pushing through it, especially when I feel my videos, I'm, I live in my parents house I'm in the room right now. But my mom would come in here because she does her work right outside of my room when I film videos I talk and I mess up my words and I'm screaming, I'm like, Why, why, I can't get it. My mom comes in. She's like, I know. I'll get up and she doesn't say things like film stuff for the dance studio and stuff like that. Cuz she loves the dance that I teach us that I dance, so she has to film videos and she hates it too, she's kind of like I hate being on camera, I can't do this. So she's like, we're gonna be okay, just push through it, you'll get used to it. 

Dave: She sounds really supportive though.

Lauren: Yeah 100% super supportive. My parents are great for that.

Dave: That's great, give a message to your parents for doing a great supportive job with you, and congratulations on all your action taking not just success right? But all the work that you've done behind the scenes that we may not have seen, but now you're sharing with us, that's helped you to create the results that you have and I hope you'll come back and continue to keep us posted, you know, on your journey, and want to one final last word to you if somebody is listening right now and wondering if they should get involved with our community or maybe they were sitting on the checkout page, getting ready to take the challenge or something and they somehow fumbled or stumbled upon this lie when they're listening to you, what would you say to them?

Lauren: I would, that's a really good question that I get is, I would say if you're thinking about it, just do it because if you're anything like me, the regret of not knowing what could have happened, if you did like if you did do it is going to come back and haunt you. Try it out, see if it's for you. Just, that's my, that's my advice, if it's for you great if it's not you'll move on to the next thing and that's good too, but at least you don't regret it.

Dave: Yeah, yeah, have you thought about the community here in terms of some of the other communities, you've been a part of your dance communities, supportive element there. What do you think about our community here and what we've got as far as different marketers and curriculum and kind of all these things working together?

Lauren: I honestly, it's the people in this community have helped me grow so much and kind of shift my mindset but also kind of be able to take action and because I asked a lot of questions I was getting started and I was like oh, like, what's a domain? What do I do? So I'm asking all these types of questions and how to set stuff up and the amount of support and the amount of just like positive energy and positive vibes is really just enough to fuel me and keep me going. And I think that's what's most important, because good vibes attract good things, you know, law of attraction, stuff like that. So really just having this positive, supportive community where people post their, their little like their wins their milestones and there's a lot of people congratulating others and there's a lot of help and there's, it's just really awesome but I am so happy that I stumbled upon this because honestly, it's just, I've always had trouble with being more negative and just falling into this community of affiliate marketers has just been awesome because it's making me focus on the positive it's making me realize hey like there's so many good things happening right now that I need to focus on rather than kind of not tearing myself down which, if I'm sure everybody has been there like when you get insecurity telling you carry yourself down. So it's instead of focusing on those little things you're focusing on all your little wins but I think that's really what this community has helped me with honestly. Great.

Dave: Well, I hope we can continue to do that because what I see is a superstar. What I see is an incredibly talented, smart, honest, and strong person who is going to kick a whole lot of ass, and the future. Great work. All right, and let us know if there's anything we can do to help. Okay.

Lauren: Yeah, of course, thank you so much, really for everything you've done for having me on the live for starting all this for getting me into affiliate marketing, honestly.

Dave: You're welcome, you're welcome. It's my pleasure. And thanks for coming on and sharing your time and giving back the way that you've done today. Okay.

Lauren: Yeah, thank you.

Dave: All right, Lauren, see you later!

All right guys. What an incredible thing. What an incredible interview with so many nuggets, we've got Lauren's tick tock, up on the screen you guys can go check her out, follow her, learn from her, you know, remember, though, the work that she's doing behind the scenes, right. So, if you want to get similar results. Then, just make sure that you, that you remember the full picture, right and not just the end result. That's a huge takeaway for me and hopefully everybody else today, so many takeaways, positive comments and thank you guys so much for showing so much support in the comments, as you know, this can also be somewhat terrifying to come on and do a live interview right live I mean you can always edit stuff out when you film things but this is live so it takes a lot of courage to do this. And any of you who know who, who, who come on this show. I mean I come on 15 seconds before we go live and I'm just kind of like Let's go, you know, and it's just you know, so it's a big deal. You guys are very supportive in the comments. We appreciate that. And we appreciate that you continue to come back and lift up these guests that we have had every day because it's a big deal. And, you know, and I hope to have each one of you guys on the show eventually one day, if that's something that you want so keep up the great work keep striving forward, keep doing the deal, be Legendary. And we'll see you back here tomorrow 10am Eastern Time for Wake Up Legendary, Peace.

Matt: Hey there, Happy Wednesday. How's it going, Legends? We're just about wrapped up with March so that marks, sort of an end of the quarter. And, yeah, March 31st, It's 7am here where I'm at, I'm in Phoenix, it is 10am Eastern Time, are now three hours different so it's a totally different ballgame hey if you're just tuning in, we got some people coming in, there's gonna be more people pouring in, let us know where you're tuning in from. I always love to hear where people are tuning in for we got people who turn tune in from all over the world. We have people inside of our community from all over the place. You don't have to give your GPS coordinates, you can just say what state you're in or what country you're in, even is fine. But let us know, let us know where you're tuning in from. We got Sarah Catherine John, good to see you guys we see your comments here Yoli, Shelly, James, Lisa, awesome Cali, Margarita whew, awesome Heather, Chad what's going on? Well welcome it everybody, good to see in here, and today we've got an awesome guest. We're just gonna dive right into it if you can leave a little comment and give us a thumbs up to sort of welcome Mark to the digital stage. I'm going to bring in Mark, Mark, how are you?

Mark: Hey, good morning, Matt. Hi everybody, doing great, how are you?

Matt: I'm doing well, I'm doing well, where are you tuning in, or where are you not tuning in from, where are you, logging in from?

Mark: Sunny Tampa, Florida.

Matt: All right, nice see you're right in the area of, of where our neck of the woods. That's right. In Phoenix, a lot of people think I'm working in Florida but yeah, most of our companies are just remote so cool, awesome. How do you like it there? Did you always live there?

Mark: I have not I, I've been slowly migrating south. I was originally from upstate New York, so I started escaping the snow years ago and was stationed in Savannah, Georgia and then after that I slowly migrated down here. My rest of my family moved down here so I figured I joined them after I got out of the service. 

Matt: Cool. All right, all right. You're an Army Ranger, I have a brother in law, I have two brother in laws who are Army Rangers. They went to West Point, and I have three brothers, get, get, get how intimidating. This is a curry brother in laws who all went to West Point. And the one you know his Army Ranger went on to go to MIT. So not intimidating at all. And then, yeah, the other two anyway. Man I heard, you know, like heard stories and, and listen to that is not a fun process.

Mark: The best job I ever had. Yeah. 

Matt: Cool. Awesome. All right, so your your kind of man. Tell us a little bit about you, so we get this questionnaire that you send over, and I just, I feel like you've done a lot of different things in life so like kind of walk us through some of your journey, it helps us sort of get to know you a little bit.

Mark: Sure yeah it has been kind of a long strange trip. When I got out of high school, went to school at Ohio State and for a couple years did not graduate. My father passed away while I was going there so I kind of lost interest in things and I traveled the US for a little over a year. Then I decided to settle down, and I joined the army and went into being an Army Ranger. I got hurt, along the way. So they couldn't fix me and they said thanks for being here. On your way you go. After that I was again disillusioned and, you know, trying to find my way. The construction did a bunch of stuff. Can't and I came down to Florida after that. So, my family's down here, went back to school, picked up where I left off, but down here, finished my degree, met a girl, got married and had to get a real job, you know, when you get married, you can't do you know this stuff I was doing. Right, so that's, that's what started my, my corporate life, and you know I worked. I went into insurance, it was just I have a political science degree but that's kind of useless. Just, I found a job at a mailroom at an insurance company and worked my way up to. It was commercial insurance, then the real estate bubble popped, and I got laid off that job, got on to a bigger insurance company, a global company, figured, okay, good to go work my way up again. And then 15 years later so COVID hit, and, like, a lot of companies that's, that's what happened last year I had a pretty good run. But I got a call last year from my boss early in the morning and when I got on the call my HR was on at the same time and when HR, you know, your time is up, you know, no hard feelings, a lot I mean, a lot of people had it a lot worse than I did. So that's how I came here and, you know, had to scramble, really at that point, because not only. I guess it wouldn't have been hard, necessarily, to get back into what I was doing but it was during a pandemic, so a lot of companies were kind of apprehensive to start hiring. That's what affiliate marketing found Legendary.

Matt: Nice. I love it. So, you have not, I mean you've tried other things to MLM stuff like that, and merge, what tell us a little bit about, so like, what's it seems like there's an there usually is, but it seems like there's some sort of pattern where you're looking for something or kind of playing around with it you know you have this curiosity bug, what's that?

Mark: Yeah, I mean with MLMs, sometimes you find people who do have success with that you know so you figure, Okay, let me do that as some side hustle or some extra money while you're making your regular income that you have to make. And I know friends that do really well but I wasn't. I'm not good at trying to bring people in, you know, especially if it's something that I don't love and that's what a lot of MLM is, it's you find people doing products. What was it, they were doing phone cards and dental plans and things like that. I have no interest but sure if you're making money. I got into a legitimate Ponzi scheme, pyramid scheme. A few years ago, I guess I should have known better, but it was, it was killing it. I was making money and it was like wow, this, this really works. And then you start looking a little bit, you're like, yeah, and then the Fed shut it down, you know, yeah, I wasn't involved in that part of it but I was on the outside and people got taken down and you're like, oh, that's that's what a Ponzi scheme is okay, okay. Um, but yeah, you're kind of always looking, you know, you want to supplement your income and have some free time and not work. When you're in corporate you're working to commute 60 hours plus a week, and you can't say no to the boss you're competing against everybody around you to get the next promotion to get a little raise to get your bonus at the end of the year you know? So your weekends are taken, your evenings are taken, hey I need you to do this, you not and you say, Sure, you got it. And then 15 years later you realize you've missed out on a lot of things. And, man, that's, you're always looking I think for extra money. But, yeah, That's, that's what I'm always doing but always working. 

Matt: Yeah, I found this cool. So, you, you're sort of, you've tried different things you discover Legendary what I'm curious about after a year of experience with like a legit, fake kind of scam, or scheme, whatever. What I mean, you sort of discover Legendary and what's your initial thought?

Mark: Well, I discovered Legendary, I don't know if a lot of people have the same story, you're working, you don't have a lot of time. So you're seeing these things on the internet or you know you see them you're like okay you dabble in it you go to YouTube, you read someone's blog and then you start trying to cobble things together, and it's not, it's not like that. And you, you spend a lot of money doing what this person says on this blog and then you go to YouTube and you get lost doing that. What I found Legendary for me anyway because this is the way I learned best. I said okay $7 It put everything step by step in a logical order, and a peel the curtain back, and it. It completely blew my mind that the things I'd seen all my life. It totally made sense after going through the program, I was like, oh, oh, that's why things work. This is why companies do this, this is why I get emails all the time, right things I'm interested in. I mean, that's the thing you market, you get things back to you in email and you click a link and you go to it, and it's it that really opened my eyes, and then I started doing the process, you know, step by step. And I realize why it's not a scam or whatever you're saying, because you have to put work in, you know. They give you the information in a really concise manner but then you actually have to execute. Whereas MLMs and things they give you, they just, they literally tell you to go find other people and bring them to our cult, and then they can make money. Yeah, they don't tell you anything else they're like this is how you make money you go get other people you bring them, then we pay you. There's no working there, you just have to show other people, but this. You learn so many skills that might have been right in front of a lot of people but you start putting them together with this course. That's what is amazing about this. I wish I had found this so many years ago, because I've been seeing it for so many years, you see it everywhere. You just don't know how it's done, or why it's done. And then once you find out, it opens so many opportunities to just do it and pursue so many other things. 

Matt: That’s cool. Awesome. So what, what, okay so you come in, you start, sort of, what did you get introduced to our challenge. Did you get introduced to like our book or how did you, who even, you know where did you see it? TikTok. I mean I was looking at affiliate marketing or there were other things on YouTube. And when you start doing that on YouTube, you go all over the place because there is no concise picture, and then TikTok, you know I think like a lot of people downloaded that during the pandemic. And it did start coming up on my feet and there were a few legends right now that I just watched what they said and I was like, Okay, let me, let me just take a look at this like everything. Let me just see. And, and that's how it began, and might begin like that for a lot of people. And once you begin that, and you start looking at the course and the information, like I said, it just, for me it was like that aha moment like, Okay, I see, I see what's going on here. That's how it started for me. Made a lot of sense.

Matt: That's really cool. What, so I was just taking a look at your TikTok, and if you have so many videos on TikTok, how, like how you've got almost 2000 followers, and we'll throw up your TikTok here in a second. But how long have you been posting on TikTok, and how often per day do you post videos here?

Mark: Yeah, well that was, well, you know, you learn, you just like with affiliate marketing you learn when you learn from other people, the community is incredible because it teaches you, other things to do, and one of them was, you know, three to five times a day. I only started probably seriously in November with TikTok, And then, when I finished the course, probably more leaning toward that kind of education in December. And it was really hard. I'm sure a lot of people are camera shy out there. I certainly hate seeing myself in front. I have a face for radio, you know, I don't need to be in front of the camera at all. But you get better at it and, you know, Dave's mentioned that you've mentioned, a lot of them, mentioning, you're not good in the beginning, unless you've done this for a living, you're not good at this. And for me I didn't grow up in this kind of an age and era where this is normal to me, so I had to get used to it, and you know I just said, you know, I don't know. It's not really this is kind of a dumb thing to say but it's not my Ranger mentality, it's more like I briefed colonels and generals. I've been in the C suite at corporations talking to people. So, you know, I've made a fool of myself, a bunch of times, so if I'm doing it on TikTok, and let it. The only time I had any apprehension was my niece, my tick up one day and she said, oh my god you're on my TikTok. Oh, Don't follow me. And you never saw me here. Other than that, it became that big a deal and I enjoy it and doing legendary and doing all this has allowed me to go out and view Florida. I've lived here for almost 20 years. And I haven't seen as much of this state as I have since I got laid off, and why not enjoy the scenery with my kids and take videos. Do that, and just enjoy life, so it's not a big deal anymore.

Matt: That's cool. That's really really cool. I like it. Okay so with that, as you said, I didn't say this, a face for radio. What I mean is, it's said we'll say whatever you want. I know it's not easy to to get through that because it's the face for radio is one thing but it's really, it's really the insecurity right so you know people will find all kinds of things to become insecure about but what I mean, was it just every day just kind of wake it up and like, head down here we go, or how, like, Do you have any tips for people who also struggle with that?

Mark: Oh, I've got plenty of tips I don't know if they're worth anything. Of course there were some don't, don't save it in your draft just put it up there are one, TikTok’s a computer, it doesn't know any better, so the more you post. If you think it's horrible or you think it's great. The computer just does what it does, so you just get in that rhythm, you just throw it up there. A lot of people doing this probably have a lot of things to say and 30 to 60 seconds isn't a lot of time. Just say what you want to say, and then you get more comfortable. Narrowing down what you want to say, and you know there's other people who are marketing geniuses, and I love watching their TikTok’s and they're really polished, and that's awesome. I love seeing it. I'm not polished I'm just I'm just the dude doing this and that's where I came to the realization like look, I'm just, this is part of building a business, right, and you just get comfortable being uncomfortable. And then it'll swing back to being comfortable at some point, and it'll it's just, it's just something I do now, and I just make TikTok and I put them up there. And, you know, there hasn't been a viral video or anything like that and I'm okay with that. I love the people that are following me on TikTok as it is. It's an incredible community Legendary and incredible community and people on TikTok that are doing this or other things, because I, you know, you get a lot of followers that like a video but maybe not interested in what you're doing. But you have great conversations with them. It's really thrilling. And it's fun.

Matt: On your content creation, do you feel like people like, like what's been the most , What's been, you know, cuz you've got about 1800 followers. What's, what's been the most valuable use of your time like it when messaging or, like, I don't know just what's been the most valuable use of your time when, in terms of like actually messaging people and talking with people and creating that because he talked about community are you talking about actual messages are you talking about comments or like what do you mean comments?

Mark: In the DMS, you know, when people are asking you questions. One thing you, you sort of realize from this is that you're in a TikTok, if you're doing TikTok, you're in a TikTok bubble. So you think that everybody knows about affiliate marketing or any of anything on there, and it's kind of surprising sometimes you're like, there's a whole world out there that has seen or experienced what you've experienced, but then you get talking to people about my journey, why they're interested what they want to know about, I mean you get connections with oh you live there, I used to live there, or people all across the globe that you want to visit someday, and you get to talk to them. So that's really cool about the community and as far as the messaging. It's, um, you take the questions they're asking you. I'm getting, I'm trying to get better at this, I'm not really great at this. But I see a lot of great content creators doing it. I will talk to somebody for so long in DMS and not realize I should make a video because they're asking a question that probably 100 people have. I should make a little video about their question. So, if that's a tip for somebody, do that, you know, it's great to have conversations but there's probably 100 other people who have that same question, answer it in the form of the video, and help even more people out.

Matt: Yeah, we just had a really great example of that. Somebody just asked the comments, what the heck is a DM, right, so it's like it's the same thing that's, you know happening on TikTok message, Yes, yes, I feel like I have. I say that a lot to people where people will create content using insider language, which is a big mistake. Because you forget you, you live in your own little industry bubble, and you forget that, Like you said, you said it perfectly, there's this whole world out there. That's, like, they don't have any clue what you're talking about. None. Zero. 

Mark: That's right.

Matt: And they, so, so people will create content around, and they'll do this in all sorts of industries. And so people in like an addiction industry they'll use insider language that's just totally different that's doesn't make sense to people, they don't use good analogies or people in affiliate marketing, they'll talk about, like even just using the term affiliate marketing, right people are just like, What? Is that an MLM or like what do you, what is this? But the people I see that become really successful in sort of the Make Money space that do well on video are people who say side hustle, because culturally and that's marketing that's marketing skills one on one, which is, you got to. There's this great quote. I think it was Robert Collier, he's a great copywriter, and he said, You've got to enter the conversation, enter the conversation that's already going on in your prospects mind essentially is what he said. Let me see if I can find this here. Yeah, I'm gonna share my screen here real quick. Here we go. But I'll pull this up and just because I feel like it's valuable and it's always it's always a marketing thing that I come back to over and over and over again. Oh yeah, always enter the conversation already taking place in the customers mind right. So the point there is, it's, it's really it's like the number one marketing lesson that you could ever that you could ever learn, which is, there's already terms there's already phrases that go on inside of your, your ideal customers mind they're thinking about it they're wondering they're asking questions about it, and for you to, in order for you to sort of do good marketing which is to intercept that train of thought, and lead them to a solution. You've got to speak their language. So, like, there's so many different ways in which this is done in the media, but it's just, you know, we can go down this whole rabbit hole but I think that is sufficient to make the point that. And he's, he's, he's one of the oldest Robert Collier is one of the oldest direct response copywriters. I think some people say he's the founder of it but he was, I mean he was early 1900s when he wrote that, but it's, It's less about, you know, the medium so it's less about are you doing it on TikTok, are you doing on YouTube and it's more about the actual strategy itself of marketing directly to your audience.

Mark: That's exactly right because in a sense, none of this is new, it's been around for ages. It's become more prevalent in the Internet and the tools we have now just make it different, as far as how you reach people and think that really that it's, it's, we've been marketed to forever. And I don't mean that in a bad way. It's just the way the world works. And when you start realizing that and what you were saying about conversations earlier to is trying to keep in mind that, especially when you get involved in this and the curtain is pulled back and you realize all the potential for me that's I have to start a YouTube because I can't get it all down on in 60 seconds. But again, so many people don't have the slightest idea that Walmart has an affiliate link, you know, all these. That's just affiliate marketing but that everybody does it. Everybody does it. Some of my examples when I go to buy Dr Squatch soap, and then they upsell you, you're like, Oh yeah, and it goes off in your mind you're like holy cow, I love this stuff so much, it's everywhere. And when you're talking to people on TikTok, you only have a little bit of time. And so you have to kind of keep that in mind. Sometimes they have no idea what the world you're talking about. So every once in a while, come back to that and do the simple thing: affiliate marketing or this is digital marketing digital products or whatever, and then hopefully have that connection and keep the conversation going. Yeah,

Matt: I like it. What, um, so that's, that's where you've been where you are. Where are you going? So YouTube is new. How long ago did you start that?

Mark: Well I mean I have four really horrible videos that are just me rambling because I have so many thoughts in my head. Like I have just so many examples I've seen my entire life that now make complete sense on how this all works and what I want to do with it. So it's just four or five videos of me rambling, but I'm trying to build the YouTube site and then I will, I guess, write scripts down and try to follow it a little bit better, and try to take my, my passion for this a little bit so hopefully I make more sense to people I'm not gonna I don't plan on it being like an education site as far as telling people, yet how to build, you know, a page or anything like that. It's more just getting the thoughts out of my brain as far as how amazing this is for so many industries, and hopefully people will, It will click for them to and they'll start realizing it's all around us, it's everywhere, and you're able to learn this through this program and start doing it. Yeah, do it. That's, that's gonna be my message is learn how to do this and you won't go hungry. Yes, is how you will make money on the internet, doing anything because Legendary Marketer has so many other like offshoots while you're taking the course that you start realizing, oh, I can use this in my job, to talk to my peers, my boss, whoever customers on the phone, copywriting, you need to learn these skills, and if you learn them, you're not going to go hungry, you're going to do really well online. Yeah. Forever always.

Matt: Yeah. We had a guy on Monday, his name is Brett, and he and his fiance, I think, are using it. He took exactly training from our Legendary, they took it, wrote Facebook ads and they're selling a bunch of candles on Facebook ads. Yeah, it's, it's, it's all about learning those transferable skills because in business especially especially in the online space things dry up things change things move things shift and if you've got the skills. That's the key that's the kicker.

Mark: Right, right right.

Matt: You've got YouTube coming up. I like that a lot. And you keep posting on TikTok. Awesome.

Mark: Yeah, and I do triathlons and outdoor stuff so we didn't even get into that. That's okay. I want to load Iron Man too. Yeah, yeah.

Matt: Yeah, my, my brother in law's tried to talk me into doing this 50 mile. Whatever super thing. Yeah. And I was just like, dude, like, I played basketball like an hour or two day, like, I don't. I never in a million years can you pay me to do that so much fun to do it. Yeah, they're big time into it. My old boss at a coffee place I worked for a long time ago. He did 100 miles in the hills of Colorado. And it's just like I'm just like, Cool, I'll show up, I'll watch, I'll, I'll maybe like drink a beer along the side but like I, it's just not my thing. I can't do it. I shouldn't say I can't do it, but I'm also built like a sprinter, right, like I'm a five, six, quick, fast sprinter, but man, from the day I ever started running. I have absolutely hated it. Yeah I know competing but I hate running mad so do I don't like swimming, biking and running and putting them together but, you know, this area completely. Yeah, miles, you know, even you crazy army men just do this random. You guys hate to do it. 

Mark: Yeah, you got it you got to keep your mind on edge, I guess you know you got to. And I don't want I don't want to be slow and sit on a couch because I probably would have to keep finding these things, but that's, again, I have been envisioning because I dropped back to. I've seen Affiliate Marketing For so long because in what I do, I follow blogs and YouTubers, and they have those links on their site right. Oh, I get it now, that's what they do. I mean I buy so much stuff from them just because I like them, it didn't register with me, really exactly putting both things together. Oh, that's how they make money, I get it. So I'm going to eventually do that and there's so many products that I want to get involved in doing that so yeah, it's gonna be a great year, it's just so much fun. So much.

Yeah, I love it. You've got a big vision, there's, there are, there are so many different, I think that like sometimes affiliates, you know, they get sort of just tunnel vision, right, and it is crazy how many different products and different types of industries and networks and things that you can like, you can open up and have multiple multiple multiple streams of income coming in from.

Mark: Exactly, exactly.

Matt: Well, cool. Mark, thanks for coming on. I, we, we sometimes will reach out again later on down the road so keep, keep going and keep us updated on your progress, but you might hear from us in a couple of months and just say hey Mark want to come back on, and, and we'd love to have you back.

Mark: Awesome, I'd love to come back, I love it. Thanks a lot man. Appreciate it.

Matt: Yeah, if you need anything, just reach out, hit us up, we're always here. Awesome,

Mark: Thank you. You bet.

Matt: Alright guys, that's all we got for today. Another. It's just crazy to me. We've been doing these now for about a year solid between Dave most of the time and me filling in Wednesdays or, you know, kind of random days but it's just crazy how many stories and how many different people from different walks of life, it never gets old and so thanks for Mark coming on, you can follow him. Go give him a follow right here, and stay tuned for his YouTube channel as well give him subscribe he'll, he'll I'm sure he'll announce that on this TikTok channel so hey we'll be back. Same time, same place tomorrow 10am Eastern time, it's always the same time it's always the same place, Monday through Friday. If you want to get a text message reminder. You can text the letters WUL to, 813-296-8553, and you can get a text message reminder every time we go live. It's pretty non intrusive, it just says, you know hey here's two sentences about what we're going to do. Tap here, and tune in. We'll be back again tomorrow. Same time, same place, See you guys!

Dave: What's going on, my friends, this is Dave Sharpe. Welcome to Wake Up Legendary, as usual, well, we're back here at 10am, eastern time like we are every weekday. All right, got another guest as you can see we're going to be talking about how to make your dreams a reality begin to believe in yourself, a bit more than maybe you already do, or I'm interested and excited to hear our guest today, Regan Story. So if you guys would help me by throwing some love in the comments. What's welcome Regan to the show, Regan what's going on?

Regan: Oh, not a lot. How are you?

Dave: I'm great. I'm great. So where are you calling in from?

Regan: I am calling in from Arkansas.

Dave: Okay, okay, Arkansas, that's interesting you know that's one state that I've never been to before.

Regan: Now you're not missing much. You're not missing much, you're not missing much in these parts.

Dave: So are you from Arkansas? Did you relocate there at some point?

Regan: I'm actually from Oklahoma. My better half lives in Arkansas, and my job keeps me on the road. Typically, prior to the pandemic, I ended up relocating to Arkansas. As I was traveling the United States.

Dave: I got you. So tell us what your job is, what is your day job?

Regan: I actually am in asset management for construction so I'm implementing asset management software for a construction company so I go in and put in processes in the place to help companies save money.

Dave: Well that sounds, that sounds fancy complicated, awesome, and I don't know, somewhat boring also but you know that's just my, that's just my opinion you know that's just redundant, okay. So, why is that not, but congratulations for having a career and having a you know a profession, and obviously your college education as well as, right?

Regan: That is correct I am. 

Dave: Okay, so that says a lot about you as a person, you're able to finish things obviously intelligent, what in the hell made you seek out and search and finally land in this weird world of even weirder construction asset management, I would say is sort of weird. Yeah online internet marketing, even more weird. Okay, so right. What has brought you to our world?

Regan: So chance, you know, the beautiful thing of targeted content. And I like to say that I'm social proof of targeted content working. It was looking for a way to become financially free and, frankly, you know, prior to the pandemic. Like I said I was traveling 90% of the time the pandemic kit, it changed everybody's way of thinking. So I said okay how do I find a way to make extra money that I'm not making now that I'm not on the road because I'm not hitting those bonuses and other things. And then I kind of just fell into it and said I'm just going to take the risk. There's nothing to lose here because I have a lot of things with the way my brain worked when I got into affiliate marketing, my, my girlfriend is a veterinarian and So, immediately the pet niche started popping up in my brain and I was thinking, Okay, how do I not go back on the road this pandemic is crazy how do I not go, you know, leave 90% of the time again because now I just was at home for a year and things matter to me at home a lot more than they did. Me going back on the road and in fact this past week I was back on the road for the first time and it was just like eye opening to like I don't, I don't know that I want to be on the road anymore right like I'm lucky enough to have a job that sends me across the United States but right time matters. 

Regan: Probably one of the most interesting parts of the job right, I mean the, or at least maybe at one time it was right traveling and seeing different parts of the country, meeting new people always go in new places, right 100% And I don't know if, for me it's been that I've gotten. 

Dave: I don't know if it's an age thing, or if it's just a combination of other things but I totally get what you mean by really not wanting to travel around anymore, particularly for work. Right. I mean, understatement. I really understand that I mean I want to travel for my own personal desires vacations with my family, but I don't want to be on the grind, catching flights or like needing to be places and I think the pandemic, for a lot of people like yourself, gave us a taste of what it's like to be home, and even though it was because of that was bad, for lack of better terms. We also got a taste of spending more time with our loved ones, working in our underwear, and kind of living life on our own terms and that's something that's hard to turn away from once you've had a little bit of a taste is that what I'm hearing?

Regan: That's exactly what you're hearing for me it as, as popular as 2020 Was I always, I've said this, since the beginning, as awful as 2020 was it taught us to slow down and think and think about what other people needed, and kind of learned empathy, right, and I think learned empathy is a powerful thing. It was the biggest year for personal growth for me because I was traveling the United States, meeting new people every day but because I had to sit at home and focus on what was important.

Dave: Yeah. Interestingly enough, and this is a part of AI, by the way, I think that's a intelligent statement of learned empathy, I think that empathy is a learned skill set, I do think there's part of a, of nature. We have it in us, but I also think it's very nurtured. Thankfully, my wife is very empathetic and has nurtured me, but mostly our kids into being very empathetic. So I'm about to say what I'm going to say here in a second with empathy, I am empathetic to those who had a really tough year, but I also point out to everybody who would like to set their future up differently to prepare this is when people say, prepare for your future. This is an example of that. For the past 10 years. Those Internet businesses worked online persevered through the challenges that many of you are now persevering in. 2020 was actually not a horrible year, it was a great year and is one of some of the best financial growth that some online marketers and some people in the tech space anyways had. It's not just online marketers, it's also people in companies that we saw soar, zoom, for example, all the sudden everybody needed zoom. Right. So I think that there's, there's, there's power also in, in, not many of us are reacting to the pandemic and saying okay this is motivation for me to do something now, but also what about when something happens 2, 35, 10 years down the road, whether it's a financial collapse, whether it's another pandemic. Those of us who continue down this path, and set ourselves up with more work from a home style career are going to be able to persevere through those situations, and sort of, be prepared for them, what comes up for you as I say that? 

Regan: You're spot on. The company I worked for is great. They didn't do a single layoff, the entire pandemic they have 60,000 people it's a global company. Well, good for them. At the end of the day, I appreciate that more than anybody knows and this isn't about me hating my job. So what you're saying resonates very much with me and saying this. I wrote, I applied for a promotion like going through the 15 day challenge, it encouraged me to go for two promotions within my company and I didn't get them, but it was because they wanted me to have a certain type of qualification that I have but it wasn't the steps they wanted me to take it in, and the square peg in the round hole is not me. And I got tired of hearing that I got tired of hearing, this isn't your situation, this isn't. It's not your time, right, and I think for a lot of people. Luckily I had already started this on the side going into that I thought this was just going to catapult with some of my interview skills and being able to talk about how to market my product and how to market our software product, and ultimately it helped in the interview, but I still didn't fit their mold, and it's not that that's a bad thing, I'm still great at my job. It's that I'm prepared now. Should I not get that job or should I want to do something else and when I wrote my yearly employee review the thing I said was, I think that we have to learn to think differently because we can all work from different places, we can all bring a certain amount of value to the table from anywhere in the world, how are we going to start thinking about that the pandemic not teach us to start thinking about that and that's what I wrote to them so what you just said resonates with me and my company. And it's not that, again, it's not that I hate my job, it's that I want to be prepared. Should I lose that, you know what I mean?

Dave: Yeah, I love that. I love that you are. I love that you're, you see your job as well, and I tell people all this all the time, that work within Legendary I say whether this is something that we worked together for 15, 20, 25 years, or whether this is a stepping stone to your next venture, your next Wherever you're growing to, that I'm fine with that. Just know, just know that how you do one thing is how you do everything. So, if you end up. For some reason, Getting salty here and starting to do a crappy job. It's not like it's not likely that you're going to go out and crush it somewhere else my invitation to you is, is to while you're here, develop all the skills, give it everything that you can use this time to grow as much as you can and hopefully we can pay you as much as we can. And I commit to paying you as much as we can afford that way, because you're giving it you're all here because you've got a good attitude because you're not hating your job. You're going, we're all going to benefit the most out of your time here and then whatever you choose to do next. You'll also then take that attitude, into the next thing, and I think that that is, that's a different style than a lot of the chatter and marketing about building an online business because people are like the job sucks, the boss sucks and it's like, likely they don't suck, your perspective sucks. The frame in which you see the world sucks, and you have a grass is greener on the other side attitude, but really the grass is only green wherever you water it so I admire you for that. And I think that that's a fantastic attitude that's going to carry you into whatever is next for you. 

Regan: Thank you.

Dave: So let's talk a little bit about the, the, this how to finally believe in yourselves and make your dream a reality, what, what has, I say, Regan that the foundation of success is self esteem. And that's a weird thing to hear from a marketing dude, it's like, Hey bro, tell me how to launch an ad man, let's talk about ad copy and here I'm over here talking about the foundation of success is self esteem. So, what do you mean specifically, when you say how do you, how to finally believe in yourself. What has been the defining moment or what has been the defining thing that you've done or experienced over the course since December 2020 When you started that has shifted you to believe more in yourself?

Regan: I think it's just having a proven plan and seeing the results of that proven plan, I think it's important that I know many of my followers, many other people like to say, I apologize, I have a puppy in the background if you can hear her. That is my real reason why, but this will get into my belief story but I think at the end of the day, believing in yourself and being able to tell that story is the most believable thing you're going to put on your content. Having an honest voice, having an open mind and saying, you know, I started today. Come along for the journey, and then ask me your questions right. But I started this as like I lead with my, my partner is a veterinarian, and if anybody knows anything about mental health, this is something I'm advocate about. Veterinarians suffer with, with some mental health struggles. They're the number one suicide rate and doctors, and that is my whole reason why. So when I say that my brain initially with the pet niche and started going off and I was like okay I've got a doctor in my house, there's so much value in her brain that I can take and teach back to people and help pets and pets are my real reason pets are better than humans and my personal opinion because they can't talk back and they're just nice, but neither here nor there when it comes to that, but believing in yourself and having the proven plan like the 15 Day Challenge and promoting the 15 day challenge, and being able to take the, the nuts and bolts to affiliate marketing and saying, Okay, I'm going to apply this to the make money online niche right, and I'm gonna see if this works and it works, and so then it was like, Okay, so what's next right so I'm a natural born skeptic I come into these things and I'm like, okay I'm gonna set these goals for myself and if they work what's next? And so next thing I know this success has taken off faster than I can keep up with, but my thing is is I never want to put out something that isn't quality so believing in myself when I put it out is the most important thing, otherwise it wouldn't be seeing that success. So going into this it was, I want to see the results of what legendary can do so I can launch these pet pages and make money online and the pet niche also though so believing in myself through legendary seeing that success is now set us up to do some really creative things together as a couple. So it turned into this passion project. And now, now we're really excited. Yeah, we haven't gotten quite to the pet page but again it's taking those steps of proven success and following, following your plan.

Dave: Yeah. So, and for those of you who are kind of wondering like we teach this in our affiliate marketing business blueprint. But like, I'll share it with everybody here just now briefly because it's just kind of one image, and it's, it really encompasses exactly what our processes are, which is, which is kind of taking, taking a little bit of time, right, so as you can see here on the screen. We actually like to start people out in niches that they're likely not going to be in long term, right, baby, maybe they are. Maybe they are, But even for you, if you're in the online niche. The goal here is for you to eventually launch into your preferred niche with the confidence that you gain from either the done for you campaigns that we give out in the business blueprint or the knowledge that you learned in the 15 Day Challenge. We've had some people, an example that I use often is a gentleman who launched into the health niche, quit smoking with hypnosis was his back end sort of coaching offer, he launched other personal development, or excuse me health related products on the front end, as an affiliate, and then realized that he could, you know, market and sell something that he was already knowledgeable about as a course or a coaching program. But the reason why we do it this way is because we, we, we don't want people to particularly launch into a niche that, like so many people who go to college start in a major and then change it, we'd prefer that people tested the waters, whether that's testing the waters in the make money online niche, whether that's testing the waters and in our decade in a day in our business blueprints we give out other campaigns and woodworking battery reconditioning and dog training and these weird things to try to help people understand that these skills are transferable to any niche, as you're talking. It's so crystal clear how one could create information. You know, webinars, courses, coaching programs, even workshops where you bring your dog, right. It's a high ticket thing that happens over two or three days. Right. Yesterday we had on a martial arts expert, and he was, he was not even, I love the conversation that I had with Brett, he was not even really beginning to implement his martial arts stories and analogies in his marketing but it was so powerful as I sat there and listen to him talk, how powerful that was, and so the fact that you're, you're learning the skill these transferable skills, and you see how they can transfer over to something that not only are your partner knowledgeable about but she’s a doctor I mean she's the top of the food chain right in terms of that world right and to be able to package that information. And, and, and be able to do something together. Now, who knows what that's going to look like when that's going to happen, you're clearly still developing your skills and you're earning as you're learning, which is also cool and quite a bit different than your previous educational experience in college. Is that right? 

Regan: That is correct. I am the anomaly. I'm the person that changed majors 77 times. I'm the person that was on the six year, four year plan. That's just me being erratic so I probably changed my major, I wouldn't believe times, seven times probably over the, it started medical because I think that's everybody start when they go to college is they think they have to be a doctor because that's what college is for, but I'm the one that's going to tell that story. Take it from me, take it from a college graduate, don't go spend 30 grand on a marketing degree because that's what I did. Don't. Don't. I can, tell you that story right. And so the honest story believing in yourself I can believe in those things and I'm saying. That was the most tangible thing for me to say, I could take my knowledge from my brain and start teaching that back to people. And so putting those skills into play and learning those skills of how to give value to an audience and how to identify that audience was my first step in this whole thing and then I realized, oh I can grow this business I can keep this visitor stream 1, 2, 3 If I'm a pro affiliate with legendary right so there's four streams of income right there. And that's just, that's, that's me just saying hey this is why I'm here. Let's let's keep it real, if it's about the money. I got four streams of income here okay let's launch into a pet niche and then have four streams of income there, and then open your brain and that's where I say I'm the anomaly I'm the person that says look I went to college, but they never taught me this.

Dave: You're so cool, you're an interesting person. I like talking to you, so I want to I want to get I want you to come back and and touch on that piece about, about how you, how you communicated your newness and, and instead of allowing your newness to be a reason why you shouldn't have a voice, a reason why nobody should listen to you a reason why you're going to talk yourself out of either taking action or being successful, how and how you've used, I just would like you to give us, if you're kind of coaching yourself, right, like going back and maybe I want to know what are the things that you did say to yourself and how did you frame the situation so it was empowering to you versus disempowering to you like I see so many people in especially over 10 years. I have, so it's like one of the number one things like I'm brand new. I don't deserve to do anything, because I'm new, like, I'm not worthy of that, because I'm so new, so talk to us about that process of feeling worthy being worthy, and then being authentic and getting out there and, you know, and in growing, as someone who is, quote unquote, one of my most hated words, a newbie, right, because it's honestly I don't hate it because it's a bad word, it's just I hate it because of the way people label themselves disempowering way. Talk to us about this question. 

Regan: Yeah, so 100% I, I think it's really important, especially, whether you're just starting the 15 day challenge whether you're just starting your first side hustle, whatever it is that you document your journey whether that means you're writing your questions that you have down, or you're writing your stumbles down or any roadblocks that you run into. And why I say that is because I think it might have been the third or fourth video that I put out ever. I started with a duet so I was like okay I'm not really sure how I want to start but I know I need to get started. And the first video I put up was literally the hook was legendary marketers a scam, I would have said the same thing prior to the pandemic. That was the first video I created, but that was literally a truthful statement for me, I had no idea what Legendary Marketer was right. So, I was able to take somebody on that journey from. This is a scam, I knew nothing about this side hustle to bring him in. I did the pandemic I decided to take the challenge, and then I bring them back into saying, This is what the challenge gave me, and this is what I'm doing to utilize it to try to make a change in my life. So I think it's just really important to own exactly who you are and own your journey because the more you can tell about your journey, you're gonna attract people that look like you you're gonna attract people that are on that same path and people are going to have the same questions, you're not reinventing a will. And that is something you have to keep in the front of your mind and don't reinvent the wheel right and I'm going to refer to Brian Brewer, because I'm in his mastermind also monthly, and that's something we talk about, don't reinvent the wheel. Right, so it's sticking to that proven course.

Dave: Yeah, I do think though, that's easier said than done because I think some people have just pure self esteem issues, I did. I had low self esteem when I started. I mean, I'm not completely out of the low self esteem world, I mean I still struggle with self doubt I am human. I know a lot of times, people may put me on a pedestal, which I don't want, but it can be it can be scary, especially when those when those either tumbleweeds start rolling in on those posts right and it's like, Am I out here all alone like Hello Hello Hello Hello like nobody out there, nobody's listening. Or you start to get a couple of hate comments that can really, that can really derail somebody. So how do you manage your self esteem? As you, if you launch something whether it be just a simple video, or maybe something more complicated a campaign, and it flops or you start to get some, some kind of haterade in the comments how do you deal with that?

Regan: I think you're exactly right. It is harder than what you think you get paranoid about certain things. One, remember to have fun with it right. And by that I mean, use the hate comments as teaching moments, and kind of like a little clap back right like you're wrong, but thank you for assuming that that's kind of just a way to have fun with it, but it's also, for me, it's the constant reflection on remembering why I started, because at the end of the day you can ignore the haters. If you're just as willing to ignore the chatter of positivity and I'm not saying you shouldn't take the positivity with you, but what you have to do is realize that they're all one in the same for as many people as you reach positively, you can easily etern reach a negative person but if you stay your stay your course on why you started, and you remember that at the end of the day, and you have that belief it's going to take you past the point of letting any haters control what your reason is on financial freedom and affiliate marketing working from home, the main reason you started your side hustle. It's not about being popular on social media.

Dave: That's so true, like I was about to say something until you said that, and like I was thinking about social media for me, and I was thinking about like how, how it is so toxic really, if, if you're if you're using it for, talk about mental health. Oh my god. Worst thing for mental health, in my opinion, so matter of fact, my four year old, was, was watching YouTube and YouTube's a really commonly talked about thing in the classroom and like it's YouTube, I mean, you go there, get knowledge and entertainment, all this kind of stuff, but the problem is is that it's all user generated content so it's not really been vetted. It's not, it's not the same as what you're going to get on Netflix. Like Netflix is getting even more conscious about the things that they put on is it racially insensitive. Is it toxic? Is it going to get kids, you know, second guessing body image stuff? Like those things are becoming more prevalent, they're becoming more common. And that's for the best for the best for our youth right because social media is, is this meme it's kind of like that, the meme about the Evergreen boat like I feel I don't know if you guys have seen the Suez Canal that big boat that came in, and all those meme started popping up. It was kind of like it's kind of like social media is like the boat in the little tractor trying to clear the dirt is like, I feel like it's like me as a parent trying to protect my kids you know what I mean like I'm like the tiny little tractor truck, and here's this big boat. We literally had to delete YouTube off of all of our devices and actually talk to my daughter and say, You didn't do anything wrong. Like you didn't do anything wrong. However, you know how we talked about putting healthy stuff in our, in our body, right, like, and she always asked, Is this healthy. I said there's also things that are healthy and unhealthy that we put in our minds, right when we watch them and we listen to them and just everything on YouTubes not healthy, but she already knew that, like she was kind of taking the iPad and like hiding to watch stuff like she was already doing. She knew it wasn't healthy. So here's my point is that social media, to me, is a business, and that's the frame that I've put it in. It's not a place even though there are family that I'm connected with on Facebook, I don't really any longer post personally on social media, and I'm not saying you guys shouldn't. I'm just saying for me, I've had this transformation because I realize the impact that social media can have on me with my mental health getting into arguments, politics, all kinds of crap. Right. And so, what, there's two things that we want to wrap with with these two suggestions, which is number one. Really, really kind of think of yourself. I don't want to tell you guys what to do. I've really focused on thinking myself in, in social media as a creator, not a consumer. I'm a creator, not a consumer, and that really, really helps me to really, when I go on social media, I'm super aware of not staying long if I've got scroliosis right. I just went with that kind of like that thumb gets going, here's the second thing is I remember that everything that somebody says, or nearly everything is a projection of themselves on to me. So it's not even really about me. It's simply about them I just happened to be there and triggered some sort of a thought or feeling in them that was already there, and now they're projecting themselves, their low self esteem, their hate their, their, their hatred of themselves even sometimes when we see some really mean comments. I think to myself, God He must really dislike himself right, that really and I and I have an element of compassion for a person. So that's the other thing is that I've depersonalized feedback to where if somebody leaves a comment, I know now and I actually believe that it's not about me, it's just them projecting themselves onto me. So I hope that your advice, my little tips there have helped you guys who are listening in as you get into this game to de-personalize it a little bit and realize that you are worthy, your message does matter, you can and should begin to speak up and take action on day one you don't have to wait. You don't have to, you don't have to wait till you're good enough. You don't have to wait until you are good enough, you are good enough today right and there's somebody out there that needs to hear you, they're not going to resonate with me, they're not going to resonate with Regan, but they need to hear you. And once you begin to realize the impact that you're having that will become a positive addiction in your life, right, that will then pull you to actually be accountable, not to mentors, but to your audience. That's the biggest accountability partner that you'll ever have. Final word is to you, Regan, anything that's coming up from what we just talked about or any final words for those many many friends many fans many followers in the comments as well you got some, some love going on out here a lot of folks know who you are. But, what would you leave us with?

Regan: Stay the journey and stay the course, you know, remember why you started at the end of the day, I will share this fun fact I didn't have social media. My partner and I deleted it, two to three years ago, and I just opened social media to start a business, and here we are, and I've never felt a healthier relationship with social media. So, remember why you started the course and draw your boundaries and you'll do great things.

Dave: I love that. All right, well I hope that you'll keep us posted, and come back and continue to share your journey. I'm grateful for your time today. I know you're busy, and it's always a blessing to have somebody with the experience, and in the success and the wisdom that you bring to share back with the community so my best to you and your partner will be safe and legendary. And we'll talk to you soon. Okay. 

Regan: Thanks, guys.

Dave: Alright, see ya. All right, my friends, look. Wow. Go follow Regan, like she's on fire man for real, like that's that's good shit. For real. So we've got her tick tock up there. Okay, side hustle shuffle baby, go check her out. All right, lift her up, show her some love and connect with her, bring her into your network and ask to be a part of hers. She's clearly somebody who you want on your team. Alright my friends we'll see you back here tomorrow again for Wake up, you know what, hold on, hold on a second. Hold on a second I got one announcement. I got one announcement. Okay, we just released. Now I say this, that we update our products and if you buy them, you get the updates, versus us doing a couple of little edits of it and then relaunching it and reselling it as it's a brand new thing that you need to buy again. So over the course of the last four months, I've been in the Batcave, updating in creating a brand new affiliate marketing business blueprint. Okay. And we've just made that live today. There was no, no hype no hoopla No, this is coming and it's gonna be so great, it's just, it's there. Today, you just dropped it today, it's live, and the affiliate marketing business blueprint, the last one is also if you own that product that training it's in your archives. So we didn't take anything away, right, we just added to what you've already bought and I'm going to tell you something about this new affiliate marketing business blueprint back there that I've worked on, and it's a combination of literally 10 years of experience, it's fire. I don't want to. I'm obviously biased, I think it's hot. You guys go back there, check it out, go through it, it's gonna take some time it's thick, it's, it's got everything that you need to know from a brand new concept called the Fishing Formula to a history of direct response marketing and selling information online plus examples from countless copywriters from back in the day, their swipe files, there's campaigns for the Facebook funnel the TikTok funnel the YouTube funnel, there's, there's testing tracking compliance second helping campaigns copywriting, everything. And it's brand new, it's updated, and it's for free as a free update for everybody who owns the blueprints. All right. So, again, you've heard me talk about hey, we update our products, you know you get lifetime updates. Well this is that inaction, again. Hey, thank you for saying thank you but you don't have to say thank you because you know what, this is just our way of saying that we value, everybody who's putting the trust in us to invest in our training and choose to call us, mentors, guides, whatever you want to call us friends in the industry. So go back, go through that and enjoy that. It will, and it can change your life. Right. It's that powerful of training. It really is, this is, this is something that we're all really proud of and excited to bring to you guys. So there's nothing that you need to do, except if you own the business blueprints, then just go back, click on affiliate marketing for the affiliate marketing business blueprint, and it's in there, it's just there, it's updated you can begin going through it right now. Alright, so anyways. Hey, Ben Fourtner you demand, thank you guys all Brad Griffin, Chad Strong, Dia Perez, Terry Roll, all you guys everybody, George. Everybody okay John Loya, I'd love to shout you out but I gotta get back to work. And I'm sure you guys do too, so get the hell out of here and we'll see you back here tomorrow at 10am Eastern Time for Wake Up Legendary.