Natura is a Brazilian-based MLM company that sells personal care items through representatives who make money from commission.
Maybe you’ve heard of Natura products, or maybe someone has offered you a position selling their products. Recruiters often promise the potential of earning a lot of money through their company. However, information about how much you can make is scarce.
Is selling Natura a legitimate way to earn income? Or is it another MLM waste of time and money?
Who Is Natura?
Natura is one of the top-ranking MLMs in the world. Antonio Luiz Seabra established the company in 1969. Despite endless competition in the world of cosmetics, they’ve managed to thrive as a company throughout the years.
They stand out from other companies by being eco-friendly and sustainable. They make their products out of natural ingredients and never use animal testing.
Natura is based in Brazil but operates in 73 countries. Natura & Co is a parent company that now owns Natura Cosmeticos, The Body Shop, Aesop, and Avon.
Unlike some other direct supply companies, Natura opened pop-up shops in Paris. Even though they sell their products online and in stores, they still claim that the majority of their sales come through brand representatives.
Is Natura an MLM?
MLM (multi-level-marketing) companies sell their products through individuals. Individuals pay an upfront cost to join the company, receive the products, and then sell that product in whatever way they choose.
MLM companies don’t give their representatives marketing assistance, but they do often give sales goals (and some require their sales goals be met before representatives can take a commission).
Multi-level marketing is not to be confused with a pyramid scheme. While they’re structured similarly, MLMs sell a product.
Since Natura sells quality products and it is a part of a reputable cosmetics conglomerate, sellers can expect to be successful as long as they take measures to market themselves and put in the work, so to speak.
What Does Natura Sell?
Natura sells a long line of personal care products, and it would be impossible to list all of them.
According to the Natura website, their best sellers include moisturizers, hair masks, body butter, oils, eye creams, shampoos, and conditioners.
They sell quality products made from ingredients found in Brazil. You can find their products online, in stores, and through one-on-one interactions.
Natura products generally have good reviews. If you search for Natura product reviews, you’ll find endless blog posts and YouTube videos of people giving all the reasons they love using Natura.
If you’re thinking about working for Natura, this is good news. As an MLM company, they must sell products people want to buy. Otherwise, success would be nearly impossible.
How Do Representatives Make Money?
Natura sellers make money through recruitment and product sales. With most MLM companies, the biggest avenue of profit is through recruiting new members.
Natura doesn’t disclose their sales representatives' average income, which is most likely to hide the fact that they don’t make much money.
Like a lot of MLM companies, Natura holds back information about how much money you can make and commission percentages until you’re already signed up to work for them.
People move up in the company by recruiting others. The more people you recruit the more money you make and the higher up you move.
Recruiting people becomes the main goal for Natura sellers. To keep an income going, you have to continue to market yourself and the company, which costs money and time.
Pros and Cons of Natura
Most MLM companies don’t last long, especially not decades. As a company that’s been around since 1969, Natura has already beaten the odds. By proving they can be successful for so long, they demonstrate that they must have some good business practices.
Natura is a publicly-traded company, which means anyone can invest in their stocks. That proves they are a legitimate company and not a scam.
But as mentioned earlier, there is a lack of transparency about the company. There’s not a lot of information about how to join Natura, what selling packages they have, or how much money people make working with them.
It makes sense for you to want to research a company before jumping into sales. Yet, it’s difficult to find any information about what working with them is like. That lack of transparency is sure to drive away a lot of potential markets.
Why Are Some People Successful With Natura?
Success with MLA companies depends almost completely on marketing. That why only about 1% of people bring in a livable wage selling MLM products.
Today, social media plays a big role in how people market MLM products and recruit people. Without a prominent social media presence, the only people you can market to are those you interact with daily.
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