All over the internet, there are people claiming to live lavish lifestyles from their Isagenix business. They claim to be healthier, wealthier, and overall better after joining the Isagenix MLM, but how much of it is true, and how much is flexing a fake lifestyle?
Isagenix is tempting. You see these people on warm beaches claiming that they're about to give you the opportunity of a lifetime. They're fit, stylish, and youthful. Can that be you too?
Don't act too quickly. We're here to give you the nitty-gritty details of this personal care MLM so you can make an informed decision about your potential secondary income stream. Keep reading to learn more.
What Is Isagenix?
Isagenix is a multi-level marketing company. It was founded in 2002, making it one of the newer, while still well-established, MLMs. It has distributors based in fourteen countries.
The company itself has sales of near (or over) one billion dollars per year. There are over 200,000 active distributors. They focus on “direct sales” or “network marketing,” meaning that their business is technically not a pyramid scheme.
They sell “wellness products” for vitality, weight loss, performance, and overall “well-being.” They include shakes, children's vitamins, and essential oils, among other things.
What Are Their Products?
So what does it mean when we say “wellness products?” It's somewhat of a vague term. Overall, Isagenix sells the idea of wellness. While their products may have value, the products are all about their image.
Their shakes are one of their most popular products. They come in a variety of tempting flavors like caramel brulee and dutch chocolate. The website makes them look like luxurious milkshakes.
They also sell various mix-ins for the shakes, like greens and immunity boosters. They offer a “collagen elixir” beauty product, natural sleep products, products that claim to be good for joint relief, and dietary supplements.
Their “Isagenesis” product claims to set back the clock on your body to make you more youthful with “bioactive herbs and vitamins.”
Isagenix has over fifty categories of products on its website. So with so many products, they must be flying off of the shelves and making money, right?
Are They Worthwhile to the Consumer?
When it comes to direct sales, you need to know if the products are actually worth buying. If your customers find out that these “wellness products” aren't actually helping them, they won't buy from you anymore.
So let's talk about those products. We can't cover everything (remember, over fifty categories!) but we can cover the main ones.
As with most companies that sell them, shakes are some of the most popular products. Their primary one is “Isalean,” a weightloss shake (even if they don't market that way per se).
You can get the product grouped together with vitamins and mix-ins for a whopping $272. The promotional pictures show people going from “average” bodies to people with serious muscles.
Let's say that you don't want that whole package, though, and you only want the shake. The Isalean shake is $43. That $43 gets you 14 servings of shakes (so half of a month, roughly) with 24g of protein per serving.
Furthermore, you won't get those muscles from drinking nutrition shakes. Most people will be disappointed with their results.
For another example, they sell vitamin packs. Each pack is 30 days' worth of multivitamins. The cost? $70.
In comparison, you can get more servings of shakes for half the cost from other brands that are common at grocery or nutrition stores. Multivitamins can be purchased for under $10 and you might pay slightly more to get extra things like Omega 3s.
Overall, no, these products aren't worthwhile, and as soon as your customers realize that, they won't come back.
What's the Income Structure?
Okay, so with products this expensive that must mean that it's a pretty straightforward income structure, right? You sell a product and get a big commission, easy.
This isn't true.
As a distributor, you get products at a lower cost. This is one of the things that lure people in in the first place. When you sell someone a product at retail price, you get the difference.
As you collect downlines, you start earning a percentage of their money as well. The information that they have available regarding this structure isn't easy to interpret, and that's by design.
There's a reason that many people who promote Isagenix do it with flowery language about how they've reached financial freedom. They claim that they just want to help you reach your full potential and that if you're not afraid of making changes, you too can become wealthy off of this business opportunity.
While it seems like they're doing this out of the kindness of their own hearts, the reality is that the income structure means that to make substantial money, they need to collect downlines (who also have downlines) if they want to succeed.
Can You Really Earn Substantial Money with the Isagenix MLM?
To be frank: yes, you can earn money with Isagenix. That said, you probably won't.
The people making money are at the top of their pyramids. Some of them have been doing this since the company started.
So what about your Facebook and Instagram friends? What about their lavish lifestyles and awesome trips? It's possible that they're not making much money either.
Their job is to sell you a lifestyle to get you to join Isagenix. If they're successful enough that they've accumulated a lot of downlines, it's because they're good at marketing.
These people have a huge amount of followers, good people skills, and the ability to manipulate others and sell themselves. Learning these marketing skills is crucial if you want to succeed.
Making Money With Isagenix Isn't All It's Cracked Up to Be
The Isagenix MLM is tempting. The delicious-looking shakes, fancy lifestyles, and confusing income structure make this seem like a good deal.
In reality, it's not your best bet. If you're a marketing pro with a large following you can give it a shot, but if not, try something else.
In order for you to develop your skills, you should consider taking a free or paid marketing course. There are a variety of digital marketing courses you can take from businesses that can help you enhance your skills. As of writing this, over 80,000 new marketers have taken the Online Business Builder Challenge (only $7), and that might be a good starting place for you as well.