beautycounter mlm

BeautyCounter MLM Review: Selling Skin Cream…for a Loss

David Sharpe bio

The beauty industry will generate $863 billion by 2024. If you’re looking for a profitable MLM opportunity, you may have your eyes on the beauty industry.

Out of all of the beauty MLMs, the Beautycounter MLM has taken off. Beautycounter sells all essential beauty products, such as cosmetics, skincare, and haircare. They became popular for how they carefully screen their ingredients and they even offer a Clean Beauty line.

But from a seller’s point of view, is Beautycounter worth it? While there could be benefits, many sellers report that Beautycounter has a dark side under the beneficial skin creams and cosmetics. Here’s our review of the Beautycounter MLM.

Beautycounter Overview

Beautycounter was founded in 2013 by Gregg Renfrew. The brand stands by a belief that there should be a safe and natural alternative to other beauty products.

While many brands also hold this same ideal, Beautycounter stands out in many ways. Most brands have a niche, but Beautycounter sells all skincare, haircare, and makeup essentials. All of their products are marked as “clean” because they don’t contain dangerous ingredients, such as parabens and phthalates.

Why You Can’t Find Beautycounter at Your Beauty Retailer

When most beauty enthusiasts want to try a new brand, they usually fun to their local pharmacy, Sephora, Ulta, or online (if no local store carries their products).

However, can you find a Beautycounter product at one of these locations? There are only specific places to purchase Beautycounter products. These include:

  • Online
  • Beautycounter stores and seasonal pop-ups
  • Representatives

Unlike other MLM brands, there are different options for buyers to purchase their products. In other words, they don’t solely rely on their representatives for sales. This makes them appear less like a pyramid scheme and more like a brand that gives everyday people an opportunity to be their own boss.

But is that the reality? Like many MLMs, Beautycounter consultants go through a mentor. When they make a sale, the representative not only earns a commission but so does their mentor. In order for the mentor to make a profit, they have to onboard several salespeople.

Our Beautycounter Review: Pros and Cons

There are many benefits and disadvantages to using and selling Beautycounter. Here’s a breakdown of both.


Firstly, they have a vast product selection. From anti-aging skincare to makeup essentials, you can find everything at this brand. With that being said, using and selling their products is a perfect stepping stone for someone who’s new to the beauty industry.

Unlike many beauty brands, whose devotion to clean beauty doesn’t extend past their marketing campaigns, Beautycounter actually cares about clean beauty. So much so to where they’re lobbying in Washington about banning phthalates and other harmful ingredients from being used in beauty products.

Their products are of good quality. Sure, their products may not be as amazing as the products you buy from major retailers and luxury skincare brands (though Beautycounter cost is generally the same). But their products show results, even if they’re not completely amazing.


The biggest disadvantage of Beautycounter is their MLM — not just for the seller but also for the consumer.

First, let’s answer the most pressing question: can you succeed by selling Beautycounter products? One of the most important MLM basics is no, you can’t. When you start earning sales, you’ll be required to invest more money into the business.

But even if you don’t make significant monetary gains, this is still a great opportunity for those who want to work in the beauty industry, right? Well, you may want to find another opportunity.

While consultants are given education into the selling process, they’re not trained in essential product knowledge, such as ingredients used and which products are ideal for certain clients. Compare this to a competitor like Sephora, whose consultants undergo rigorous training.

As we saw in the previous section, Beautycounter is devoted to safe beauty products, going so far as to ban certain ingredients in Washington. Does that mean Beautycounter products are completely perfect?

Sure, they may not contain dangerous phthalates, carcinogens, and other harmful ingredients. But they’re not 100% natural. Their products do contain chemicals, but chemicals that do little-to-no damage to the body.

With that being said, sellers can invest their time into another company that sells better products, will provide the education and training that beauty professionals need, and doesn’t have an MLM setup.

An Insider’s Look Into the Beautycounter MLM

Beautycounter attracts consultants because they may appear to be different. They have excellent ideals and are pushing for change in the beauty community. But there are other ways to support brands that are making an impact without buying into an MLM.

First, there is a $98 enrollment kit. This kit includes products, sales materials, and even a personal website (only active for a year). You can also buy a Starter Set, which is optional. The Starter Set includes products to demonstrate, use, and sample.

In total, most new consultants spend $440 at the time of enrollment. The average monthly wage for a consultant is $46/month. It doesn’t take a math genius to there's very little Beautycounter profit.

But can you earn more than the average rate? Of course. But you have to push and sell. In addition, you have to sell a certain amount within six months. If you don’t make your quota, you must either pay to continue being a consultant or leave.

Another Alternative to the Beautycounter MLM

Instead of buying into the Beautycounter MLM, you can switch to affiliate marketing. With affiliate marketing, you can promote beauty brands you love while being your own boss.

If you've reached the end of this review and decided you'd rather try your hand at affiliate marketing, please consider checking out our free online webclass which will walk you through our #1 recommended way to earn money online from home and teaches affiliate marketing strategies including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy.

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