David Sharpe bio

Marketing skills are essential in every business, even an epic trading business. Marketing is essential for getting a clear picture of people’s wants and needs in the economy.

The key parts of marketing are research and adaptability. Research lets you know what people want and need, and adaptability is how you adjust your methods to meet people’s needs.

Just like in marketing, those traits are essential for a trading business. Keep reading to learn the marketing skill that leads to success.

Research and Analytics

Market research is the most important part of being a successful trader.  Researching all relevant market trends and determining what they mean is essential for making accurate market predictions.

In marketing, you have to be on top of trends to determine what consumers are looking for. Similarly, with trading, you must have a good idea of what stocks will do based on the current market trends. And you have to do a lot of research to get that information.

Without analytical skills, all that research would be pointless. You have to use analytical skills to spot trends and determine the best way to use them.

A good suggestion when it comes to trading is to think less about the amount of money you’re trading and more about the trading methods that you’re using.

To perfect your analytical skills, focus on what moves you’re making and when. Timing is everything. If you focus too much on the money in your bank account, rather than your approach, you’ll have clouded judgment and you won’t make the best decisions. Leave emotions out of it.

The key is to use research and analytical skills to form a plan of action based on the information you’ve gathered, and stick to it.


Markets and trends are constantly changing, and the greatest marketers try to be ahead of the next trend. If your marketing strategies never adapt to current trends, then you’re doomed for obscurity.

Just like with marketing, the same is true for trading. Experienced traders develop their own tried and true strategies over time. No trader maneuvers the market the same, so it’s important to have your technique to develop an edge in the market.

Be careful not to get too stuck in what has worked for you in the past. While it’s always a good idea to stick to something that’s working, there’s never a guarantee that the method will continue working when market trends inevitability change.

An even better habit to form is to continue your research and analysis of the markets so you’re on top of any new trends. And then, have the adaptability to change your methods when you recognize new patterns.

Just like research won’t get you very far without analytics, analytics won’t get you very far if you’re not willing to adapt your methods to them.

Good Records

When you’re learning any new skill, learning from your mistakes is the fastest way to get better. Like with marketing, you must know what didn’t work in the past to know what won’t work for you now.

Successful traders keep trading journals to analyze why certain days were positive and other days were negative. Within your trading journal, a record which plays you made at which points, how you were feeling when you made that trade, and the result.

Record everything you do in the market, and why you did it. But don’t stop there. After a couple of days have passed, look back on your journal with a clear head. Read back through your journal to determine what you did that didn’t work or did work. Then, use that information to improve your future methods.

Nothing good ever came from repeating the same thing over and over again and hoping it works this time. Learn from your mistakes and adapt.

Patience and Discipline

The markets are constantly up and down. Without those fluctuations, there wouldn’t be much to gain from them. As the market is constantly up and down, you can expect to have ups and downs too.

Every trader knows you have gain days and you have lost days. It takes patience to get past the loss days. Don’t give up if you’ve had a series of down days. Just like you’re not going to have endless gain days, you’re not going to have endless loss days. Stick to it, and better days are ahead.

Sometimes it takes patience to find a good trade to jump in on. A series of days may pass with no significant trades. Don’t rush into trades, just for the sake of trading. That’s almost a sure way to have more losses than gains.

Take advantage of the research and analytics you’ve already done, and wait patiently for the right move.

It takes discipline to hold off when you need to. It also takes discipline to practice good risk management. Don’t risk large amounts of money on a single trade, and don’t put money in trades that have more risk than they’re worth.

As long as recognize that trading isn’t an instant gratification game all the time—and you have the discipline to stick to your plan—you’ll see more good days than bad days.

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