e-marketing

Matt: Hey there, Happy Wednesday. How's it going, Legends? We're just about wrapped up with March so that marks, sort of an end of the quarter. And, yeah, March 31st, It's 7am here where I'm at, I'm in Phoenix, it is 10am Eastern Time, are now three hours different so it's a totally different ballgame hey if you're just tuning in, we got some people coming in, there's gonna be more people pouring in, let us know where you're tuning in from. I always love to hear where people are tuning in for we got people who turn tune in from all over the world. We have people inside of our community from all over the place. You don't have to give your GPS coordinates, you can just say what state you're in or what country you're in, even is fine. But let us know, let us know where you're tuning in from. We got Sarah Catherine John, good to see you guys we see your comments here Yoli, Shelly, James, Lisa, awesome Cali, Margarita whew, awesome Heather, Chad what's going on? Well welcome it everybody, good to see in here, and today we've got an awesome guest. We're just gonna dive right into it if you can leave a little comment and give us a thumbs up to sort of welcome Mark to the digital stage. I'm going to bring in Mark, Mark, how are you?

Mark: Hey, good morning, Matt. Hi everybody, doing great, how are you?

Matt: I'm doing well, I'm doing well, where are you tuning in, or where are you not tuning in from, where are you, logging in from?

Mark: Sunny Tampa, Florida.

Matt: All right, nice see you're right in the area of, of where our neck of the woods. That's right. In Phoenix, a lot of people think I'm working in Florida but yeah, most of our companies are just remote so cool, awesome. How do you like it there? Did you always live there?

Mark: I have not I, I've been slowly migrating south. I was originally from upstate New York, so I started escaping the snow years ago and was stationed in Savannah, Georgia and then after that I slowly migrated down here. My rest of my family moved down here so I figured I joined them after I got out of the service. 

Matt: Cool. All right, all right. You're an Army Ranger, I have a brother in law, I have two brother in laws who are Army Rangers. They went to West Point, and I have three brothers, get, get, get how intimidating. This is a curry brother in laws who all went to West Point. And the one you know his Army Ranger went on to go to MIT. So not intimidating at all. And then, yeah, the other two anyway. Man I heard, you know, like heard stories and, and listen to that is not a fun process.

Mark: The best job I ever had. Yeah. 

Matt: Cool. Awesome. All right, so your your kind of man. Tell us a little bit about you, so we get this questionnaire that you send over, and I just, I feel like you've done a lot of different things in life so like kind of walk us through some of your journey, it helps us sort of get to know you a little bit.

Mark: Sure yeah it has been kind of a long strange trip. When I got out of high school, went to school at Ohio State and for a couple years did not graduate. My father passed away while I was going there so I kind of lost interest in things and I traveled the US for a little over a year. Then I decided to settle down, and I joined the army and went into being an Army Ranger. I got hurt, along the way. So they couldn't fix me and they said thanks for being here. On your way you go. After that I was again disillusioned and, you know, trying to find my way. The construction did a bunch of stuff. Can't and I came down to Florida after that. So, my family's down here, went back to school, picked up where I left off, but down here, finished my degree, met a girl, got married and had to get a real job, you know, when you get married, you can't do you know this stuff I was doing. Right, so that's, that's what started my, my corporate life, and you know I worked. I went into insurance, it was just I have a political science degree but that's kind of useless. Just, I found a job at a mailroom at an insurance company and worked my way up to. It was commercial insurance, then the real estate bubble popped, and I got laid off that job, got on to a bigger insurance company, a global company, figured, okay, good to go work my way up again. And then 15 years later so COVID hit, and, like, a lot of companies that's, that's what happened last year I had a pretty good run. But I got a call last year from my boss early in the morning and when I got on the call my HR was on at the same time and when HR, you know, your time is up, you know, no hard feelings, a lot I mean, a lot of people had it a lot worse than I did. So that's how I came here and, you know, had to scramble, really at that point, because not only. I guess it wouldn't have been hard, necessarily, to get back into what I was doing but it was during a pandemic, so a lot of companies were kind of apprehensive to start hiring. That's what affiliate marketing found Legendary.

Matt: Nice. I love it. So, you have not, I mean you've tried other things to MLM stuff like that, and merge, what tell us a little bit about, so like, what's it seems like there's an there usually is, but it seems like there's some sort of pattern where you're looking for something or kind of playing around with it you know you have this curiosity bug, what's that?

Mark: Yeah, I mean with MLMs, sometimes you find people who do have success with that you know so you figure, Okay, let me do that as some side hustle or some extra money while you're making your regular income that you have to make. And I know friends that do really well but I wasn't. I'm not good at trying to bring people in, you know, especially if it's something that I don't love and that's what a lot of MLM is, it's you find people doing products. What was it, they were doing phone cards and dental plans and things like that. I have no interest but sure if you're making money. I got into a legitimate Ponzi scheme, pyramid scheme. A few years ago, I guess I should have known better, but it was, it was killing it. I was making money and it was like wow, this, this really works. And then you start looking a little bit, you're like, yeah, and then the Fed shut it down, you know, yeah, I wasn't involved in that part of it but I was on the outside and people got taken down and you're like, oh, that's that's what a Ponzi scheme is okay, okay. Um, but yeah, you're kind of always looking, you know, you want to supplement your income and have some free time and not work. When you're in corporate you're working to commute 60 hours plus a week, and you can't say no to the boss you're competing against everybody around you to get the next promotion to get a little raise to get your bonus at the end of the year you know? So your weekends are taken, your evenings are taken, hey I need you to do this, you not and you say, Sure, you got it. And then 15 years later you realize you've missed out on a lot of things. And, man, that's, you're always looking I think for extra money. But, yeah, That's, that's what I'm always doing but always working. 

Matt: Yeah, I found this cool. So, you, you're sort of, you've tried different things you discover Legendary what I'm curious about after a year of experience with like a legit, fake kind of scam, or scheme, whatever. What I mean, you sort of discover Legendary and what's your initial thought?

Mark: Well, I discovered Legendary, I don't know if a lot of people have the same story, you're working, you don't have a lot of time. So you're seeing these things on the internet or you know you see them you're like okay you dabble in it you go to YouTube, you read someone's blog and then you start trying to cobble things together, and it's not, it's not like that. And you, you spend a lot of money doing what this person says on this blog and then you go to YouTube and you get lost doing that. What I found Legendary for me anyway because this is the way I learned best. I said okay $7 It put everything step by step in a logical order, and a peel the curtain back, and it. It completely blew my mind that the things I'd seen all my life. It totally made sense after going through the program, I was like, oh, oh, that's why things work. This is why companies do this, this is why I get emails all the time, right things I'm interested in. I mean, that's the thing you market, you get things back to you in email and you click a link and you go to it, and it's it that really opened my eyes, and then I started doing the process, you know, step by step. And I realize why it's not a scam or whatever you're saying, because you have to put work in, you know. They give you the information in a really concise manner but then you actually have to execute. Whereas MLMs and things they give you, they just, they literally tell you to go find other people and bring them to our cult, and then they can make money. Yeah, they don't tell you anything else they're like this is how you make money you go get other people you bring them, then we pay you. There's no working there, you just have to show other people, but this. You learn so many skills that might have been right in front of a lot of people but you start putting them together with this course. That's what is amazing about this. I wish I had found this so many years ago, because I've been seeing it for so many years, you see it everywhere. You just don't know how it's done, or why it's done. And then once you find out, it opens so many opportunities to just do it and pursue so many other things. 

Matt: That’s cool. Awesome. So what, what, okay so you come in, you start, sort of, what did you get introduced to our challenge. Did you get introduced to like our book or how did you, who even, you know where did you see it? TikTok. I mean I was looking at affiliate marketing or there were other things on YouTube. And when you start doing that on YouTube, you go all over the place because there is no concise picture, and then TikTok, you know I think like a lot of people downloaded that during the pandemic. And it did start coming up on my feet and there were a few legends right now that I just watched what they said and I was like, Okay, let me, let me just take a look at this like everything. Let me just see. And, and that's how it began, and might begin like that for a lot of people. And once you begin that, and you start looking at the course and the information, like I said, it just, for me it was like that aha moment like, Okay, I see, I see what's going on here. That's how it started for me. Made a lot of sense.

Matt: That's really cool. What, so I was just taking a look at your TikTok, and if you have so many videos on TikTok, how, like how you've got almost 2000 followers, and we'll throw up your TikTok here in a second. But how long have you been posting on TikTok, and how often per day do you post videos here?

Mark: Yeah, well that was, well, you know, you learn, you just like with affiliate marketing you learn when you learn from other people, the community is incredible because it teaches you, other things to do, and one of them was, you know, three to five times a day. I only started probably seriously in November with TikTok, And then, when I finished the course, probably more leaning toward that kind of education in December. And it was really hard. I'm sure a lot of people are camera shy out there. I certainly hate seeing myself in front. I have a face for radio, you know, I don't need to be in front of the camera at all. But you get better at it and, you know, Dave's mentioned that you've mentioned, a lot of them, mentioning, you're not good in the beginning, unless you've done this for a living, you're not good at this. And for me I didn't grow up in this kind of an age and era where this is normal to me, so I had to get used to it, and you know I just said, you know, I don't know. It's not really this is kind of a dumb thing to say but it's not my Ranger mentality, it's more like I briefed colonels and generals. I've been in the C suite at corporations talking to people. So, you know, I've made a fool of myself, a bunch of times, so if I'm doing it on TikTok, and let it. The only time I had any apprehension was my niece, my tick up one day and she said, oh my god you're on my TikTok. Oh, Don't follow me. And you never saw me here. Other than that, it became that big a deal and I enjoy it and doing legendary and doing all this has allowed me to go out and view Florida. I've lived here for almost 20 years. And I haven't seen as much of this state as I have since I got laid off, and why not enjoy the scenery with my kids and take videos. Do that, and just enjoy life, so it's not a big deal anymore.

Matt: That's cool. That's really really cool. I like it. Okay so with that, as you said, I didn't say this, a face for radio. What I mean is, it's said we'll say whatever you want. I know it's not easy to to get through that because it's the face for radio is one thing but it's really, it's really the insecurity right so you know people will find all kinds of things to become insecure about but what I mean, was it just every day just kind of wake it up and like, head down here we go, or how, like, Do you have any tips for people who also struggle with that?

Mark: Oh, I've got plenty of tips I don't know if they're worth anything. Of course there were some don't, don't save it in your draft just put it up there are one, TikTok’s a computer, it doesn't know any better, so the more you post. If you think it's horrible or you think it's great. The computer just does what it does, so you just get in that rhythm, you just throw it up there. A lot of people doing this probably have a lot of things to say and 30 to 60 seconds isn't a lot of time. Just say what you want to say, and then you get more comfortable. Narrowing down what you want to say, and you know there's other people who are marketing geniuses, and I love watching their TikTok’s and they're really polished, and that's awesome. I love seeing it. I'm not polished I'm just I'm just the dude doing this and that's where I came to the realization like look, I'm just, this is part of building a business, right, and you just get comfortable being uncomfortable. And then it'll swing back to being comfortable at some point, and it'll it's just, it's just something I do now, and I just make TikTok and I put them up there. And, you know, there hasn't been a viral video or anything like that and I'm okay with that. I love the people that are following me on TikTok as it is. It's an incredible community Legendary and incredible community and people on TikTok that are doing this or other things, because I, you know, you get a lot of followers that like a video but maybe not interested in what you're doing. But you have great conversations with them. It's really thrilling. And it's fun.

Matt: On your content creation, do you feel like people like, like what's been the most , What's been, you know, cuz you've got about 1800 followers. What's, what's been the most valuable use of your time like it when messaging or, like, I don't know just what's been the most valuable use of your time when, in terms of like actually messaging people and talking with people and creating that because he talked about community are you talking about actual messages are you talking about comments or like what do you mean comments?

Mark: In the DMS, you know, when people are asking you questions. One thing you, you sort of realize from this is that you're in a TikTok, if you're doing TikTok, you're in a TikTok bubble. So you think that everybody knows about affiliate marketing or any of anything on there, and it's kind of surprising sometimes you're like, there's a whole world out there that has seen or experienced what you've experienced, but then you get talking to people about my journey, why they're interested what they want to know about, I mean you get connections with oh you live there, I used to live there, or people all across the globe that you want to visit someday, and you get to talk to them. So that's really cool about the community and as far as the messaging. It's, um, you take the questions they're asking you. I'm getting, I'm trying to get better at this, I'm not really great at this. But I see a lot of great content creators doing it. I will talk to somebody for so long in DMS and not realize I should make a video because they're asking a question that probably 100 people have. I should make a little video about their question. So, if that's a tip for somebody, do that, you know, it's great to have conversations but there's probably 100 other people who have that same question, answer it in the form of the video, and help even more people out.

Matt: Yeah, we just had a really great example of that. Somebody just asked the comments, what the heck is a DM, right, so it's like it's the same thing that's, you know happening on TikTok message, Yes, yes, I feel like I have. I say that a lot to people where people will create content using insider language, which is a big mistake. Because you forget you, you live in your own little industry bubble, and you forget that, Like you said, you said it perfectly, there's this whole world out there. That's, like, they don't have any clue what you're talking about. None. Zero. 

Mark: That's right.

Matt: And they, so, so people will create content around, and they'll do this in all sorts of industries. And so people in like an addiction industry they'll use insider language that's just totally different that's doesn't make sense to people, they don't use good analogies or people in affiliate marketing, they'll talk about, like even just using the term affiliate marketing, right people are just like, What? Is that an MLM or like what do you, what is this? But the people I see that become really successful in sort of the Make Money space that do well on video are people who say side hustle, because culturally and that's marketing that's marketing skills one on one, which is, you got to. There's this great quote. I think it was Robert Collier, he's a great copywriter, and he said, You've got to enter the conversation, enter the conversation that's already going on in your prospects mind essentially is what he said. Let me see if I can find this here. Yeah, I'm gonna share my screen here real quick. Here we go. But I'll pull this up and just because I feel like it's valuable and it's always it's always a marketing thing that I come back to over and over and over again. Oh yeah, always enter the conversation already taking place in the customers mind right. So the point there is, it's, it's really it's like the number one marketing lesson that you could ever that you could ever learn, which is, there's already terms there's already phrases that go on inside of your, your ideal customers mind they're thinking about it they're wondering they're asking questions about it, and for you to, in order for you to sort of do good marketing which is to intercept that train of thought, and lead them to a solution. You've got to speak their language. So, like, there's so many different ways in which this is done in the media, but it's just, you know, we can go down this whole rabbit hole but I think that is sufficient to make the point that. And he's, he's, he's one of the oldest Robert Collier is one of the oldest direct response copywriters. I think some people say he's the founder of it but he was, I mean he was early 1900s when he wrote that, but it's, It's less about, you know, the medium so it's less about are you doing it on TikTok, are you doing on YouTube and it's more about the actual strategy itself of marketing directly to your audience.

Mark: That's exactly right because in a sense, none of this is new, it's been around for ages. It's become more prevalent in the Internet and the tools we have now just make it different, as far as how you reach people and think that really that it's, it's, we've been marketed to forever. And I don't mean that in a bad way. It's just the way the world works. And when you start realizing that and what you were saying about conversations earlier to is trying to keep in mind that, especially when you get involved in this and the curtain is pulled back and you realize all the potential for me that's I have to start a YouTube because I can't get it all down on in 60 seconds. But again, so many people don't have the slightest idea that Walmart has an affiliate link, you know, all these. That's just affiliate marketing but that everybody does it. Everybody does it. Some of my examples when I go to buy Dr Squatch soap, and then they upsell you, you're like, Oh yeah, and it goes off in your mind you're like holy cow, I love this stuff so much, it's everywhere. And when you're talking to people on TikTok, you only have a little bit of time. And so you have to kind of keep that in mind. Sometimes they have no idea what the world you're talking about. So every once in a while, come back to that and do the simple thing: affiliate marketing or this is digital marketing digital products or whatever, and then hopefully have that connection and keep the conversation going. Yeah,

Matt: I like it. What, um, so that's, that's where you've been where you are. Where are you going? So YouTube is new. How long ago did you start that?

Mark: Well I mean I have four really horrible videos that are just me rambling because I have so many thoughts in my head. Like I have just so many examples I've seen my entire life that now make complete sense on how this all works and what I want to do with it. So it's just four or five videos of me rambling, but I'm trying to build the YouTube site and then I will, I guess, write scripts down and try to follow it a little bit better, and try to take my, my passion for this a little bit so hopefully I make more sense to people I'm not gonna I don't plan on it being like an education site as far as telling people, yet how to build, you know, a page or anything like that. It's more just getting the thoughts out of my brain as far as how amazing this is for so many industries, and hopefully people will, It will click for them to and they'll start realizing it's all around us, it's everywhere, and you're able to learn this through this program and start doing it. Yeah, do it. That's, that's gonna be my message is learn how to do this and you won't go hungry. Yes, is how you will make money on the internet, doing anything because Legendary Marketer has so many other like offshoots while you're taking the course that you start realizing, oh, I can use this in my job, to talk to my peers, my boss, whoever customers on the phone, copywriting, you need to learn these skills, and if you learn them, you're not going to go hungry, you're going to do really well online. Yeah. Forever always.

Matt: Yeah. We had a guy on Monday, his name is Brett, and he and his fiance, I think, are using it. He took exactly training from our Legendary, they took it, wrote Facebook ads and they're selling a bunch of candles on Facebook ads. Yeah, it's, it's, it's all about learning those transferable skills because in business especially especially in the online space things dry up things change things move things shift and if you've got the skills. That's the key that's the kicker.

Mark: Right, right right.

Matt: You've got YouTube coming up. I like that a lot. And you keep posting on TikTok. Awesome.

Mark: Yeah, and I do triathlons and outdoor stuff so we didn't even get into that. That's okay. I want to load Iron Man too. Yeah, yeah.

Matt: Yeah, my, my brother in law's tried to talk me into doing this 50 mile. Whatever super thing. Yeah. And I was just like, dude, like, I played basketball like an hour or two day, like, I don't. I never in a million years can you pay me to do that so much fun to do it. Yeah, they're big time into it. My old boss at a coffee place I worked for a long time ago. He did 100 miles in the hills of Colorado. And it's just like I'm just like, Cool, I'll show up, I'll watch, I'll, I'll maybe like drink a beer along the side but like I, it's just not my thing. I can't do it. I shouldn't say I can't do it, but I'm also built like a sprinter, right, like I'm a five, six, quick, fast sprinter, but man, from the day I ever started running. I have absolutely hated it. Yeah I know competing but I hate running mad so do I don't like swimming, biking and running and putting them together but, you know, this area completely. Yeah, miles, you know, even you crazy army men just do this random. You guys hate to do it. 

Mark: Yeah, you got it you got to keep your mind on edge, I guess you know you got to. And I don't want I don't want to be slow and sit on a couch because I probably would have to keep finding these things, but that's, again, I have been envisioning because I dropped back to. I've seen Affiliate Marketing For so long because in what I do, I follow blogs and YouTubers, and they have those links on their site right. Oh, I get it now, that's what they do. I mean I buy so much stuff from them just because I like them, it didn't register with me, really exactly putting both things together. Oh, that's how they make money, I get it. So I'm going to eventually do that and there's so many products that I want to get involved in doing that so yeah, it's gonna be a great year, it's just so much fun. So much.

Yeah, I love it. You've got a big vision, there's, there are, there are so many different, I think that like sometimes affiliates, you know, they get sort of just tunnel vision, right, and it is crazy how many different products and different types of industries and networks and things that you can like, you can open up and have multiple multiple multiple streams of income coming in from.

Mark: Exactly, exactly.

Matt: Well, cool. Mark, thanks for coming on. I, we, we sometimes will reach out again later on down the road so keep, keep going and keep us updated on your progress, but you might hear from us in a couple of months and just say hey Mark want to come back on, and, and we'd love to have you back.

Mark: Awesome, I'd love to come back, I love it. Thanks a lot man. Appreciate it.

Matt: Yeah, if you need anything, just reach out, hit us up, we're always here. Awesome,

Mark: Thank you. You bet.

Matt: Alright guys, that's all we got for today. Another. It's just crazy to me. We've been doing these now for about a year solid between Dave most of the time and me filling in Wednesdays or, you know, kind of random days but it's just crazy how many stories and how many different people from different walks of life, it never gets old and so thanks for Mark coming on, you can follow him. Go give him a follow right here, and stay tuned for his YouTube channel as well give him subscribe he'll, he'll I'm sure he'll announce that on this TikTok channel so hey we'll be back. Same time, same place tomorrow 10am Eastern time, it's always the same time it's always the same place, Monday through Friday. If you want to get a text message reminder. You can text the letters WUL to, 813-296-8553, and you can get a text message reminder every time we go live. It's pretty non intrusive, it just says, you know hey here's two sentences about what we're going to do. Tap here, and tune in. We'll be back again tomorrow. Same time, same place, See you guys!

Dave: What's going on, my friends, this is Dave Sharpe. Welcome to Wake Up Legendary, as usual, well, we're back here at 10am, eastern time like we are every weekday. All right, got another guest as you can see we're going to be talking about how to make your dreams a reality begin to believe in yourself, a bit more than maybe you already do, or I'm interested and excited to hear our guest today, Regan Story. So if you guys would help me by throwing some love in the comments. What's welcome Regan to the show, Regan what's going on?

Regan: Oh, not a lot. How are you?

Dave: I'm great. I'm great. So where are you calling in from?

Regan: I am calling in from Arkansas.

Dave: Okay, okay, Arkansas, that's interesting you know that's one state that I've never been to before.

Regan: Now you're not missing much. You're not missing much, you're not missing much in these parts.

Dave: So are you from Arkansas? Did you relocate there at some point?

Regan: I'm actually from Oklahoma. My better half lives in Arkansas, and my job keeps me on the road. Typically, prior to the pandemic, I ended up relocating to Arkansas. As I was traveling the United States.

Dave: I got you. So tell us what your job is, what is your day job?

Regan: I actually am in asset management for construction so I'm implementing asset management software for a construction company so I go in and put in processes in the place to help companies save money.

Dave: Well that sounds, that sounds fancy complicated, awesome, and I don't know, somewhat boring also but you know that's just my, that's just my opinion you know that's just redundant, okay. So, why is that not, but congratulations for having a career and having a you know a profession, and obviously your college education as well as, right?

Regan: That is correct I am. 

Dave: Okay, so that says a lot about you as a person, you're able to finish things obviously intelligent, what in the hell made you seek out and search and finally land in this weird world of even weirder construction asset management, I would say is sort of weird. Yeah online internet marketing, even more weird. Okay, so right. What has brought you to our world?

Regan: So chance, you know, the beautiful thing of targeted content. And I like to say that I'm social proof of targeted content working. It was looking for a way to become financially free and, frankly, you know, prior to the pandemic. Like I said I was traveling 90% of the time the pandemic kit, it changed everybody's way of thinking. So I said okay how do I find a way to make extra money that I'm not making now that I'm not on the road because I'm not hitting those bonuses and other things. And then I kind of just fell into it and said I'm just going to take the risk. There's nothing to lose here because I have a lot of things with the way my brain worked when I got into affiliate marketing, my, my girlfriend is a veterinarian and So, immediately the pet niche started popping up in my brain and I was thinking, Okay, how do I not go back on the road this pandemic is crazy how do I not go, you know, leave 90% of the time again because now I just was at home for a year and things matter to me at home a lot more than they did. Me going back on the road and in fact this past week I was back on the road for the first time and it was just like eye opening to like I don't, I don't know that I want to be on the road anymore right like I'm lucky enough to have a job that sends me across the United States but right time matters. 

Regan: Probably one of the most interesting parts of the job right, I mean the, or at least maybe at one time it was right traveling and seeing different parts of the country, meeting new people always go in new places, right 100% And I don't know if, for me it's been that I've gotten. 

Dave: I don't know if it's an age thing, or if it's just a combination of other things but I totally get what you mean by really not wanting to travel around anymore, particularly for work. Right. I mean, understatement. I really understand that I mean I want to travel for my own personal desires vacations with my family, but I don't want to be on the grind, catching flights or like needing to be places and I think the pandemic, for a lot of people like yourself, gave us a taste of what it's like to be home, and even though it was because of that was bad, for lack of better terms. We also got a taste of spending more time with our loved ones, working in our underwear, and kind of living life on our own terms and that's something that's hard to turn away from once you've had a little bit of a taste is that what I'm hearing?

Regan: That's exactly what you're hearing for me it as, as popular as 2020 Was I always, I've said this, since the beginning, as awful as 2020 was it taught us to slow down and think and think about what other people needed, and kind of learned empathy, right, and I think learned empathy is a powerful thing. It was the biggest year for personal growth for me because I was traveling the United States, meeting new people every day but because I had to sit at home and focus on what was important.

Dave: Yeah. Interestingly enough, and this is a part of AI, by the way, I think that's a intelligent statement of learned empathy, I think that empathy is a learned skill set, I do think there's part of a, of nature. We have it in us, but I also think it's very nurtured. Thankfully, my wife is very empathetic and has nurtured me, but mostly our kids into being very empathetic. So I'm about to say what I'm going to say here in a second with empathy, I am empathetic to those who had a really tough year, but I also point out to everybody who would like to set their future up differently to prepare this is when people say, prepare for your future. This is an example of that. For the past 10 years. Those Internet businesses worked online persevered through the challenges that many of you are now persevering in. 2020 was actually not a horrible year, it was a great year and is one of some of the best financial growth that some online marketers and some people in the tech space anyways had. It's not just online marketers, it's also people in companies that we saw soar, zoom, for example, all the sudden everybody needed zoom. Right. So I think that there's, there's, there's power also in, in, not many of us are reacting to the pandemic and saying okay this is motivation for me to do something now, but also what about when something happens 2, 35, 10 years down the road, whether it's a financial collapse, whether it's another pandemic. Those of us who continue down this path, and set ourselves up with more work from a home style career are going to be able to persevere through those situations, and sort of, be prepared for them, what comes up for you as I say that? 

Regan: You're spot on. The company I worked for is great. They didn't do a single layoff, the entire pandemic they have 60,000 people it's a global company. Well, good for them. At the end of the day, I appreciate that more than anybody knows and this isn't about me hating my job. So what you're saying resonates very much with me and saying this. I wrote, I applied for a promotion like going through the 15 day challenge, it encouraged me to go for two promotions within my company and I didn't get them, but it was because they wanted me to have a certain type of qualification that I have but it wasn't the steps they wanted me to take it in, and the square peg in the round hole is not me. And I got tired of hearing that I got tired of hearing, this isn't your situation, this isn't. It's not your time, right, and I think for a lot of people. Luckily I had already started this on the side going into that I thought this was just going to catapult with some of my interview skills and being able to talk about how to market my product and how to market our software product, and ultimately it helped in the interview, but I still didn't fit their mold, and it's not that that's a bad thing, I'm still great at my job. It's that I'm prepared now. Should I not get that job or should I want to do something else and when I wrote my yearly employee review the thing I said was, I think that we have to learn to think differently because we can all work from different places, we can all bring a certain amount of value to the table from anywhere in the world, how are we going to start thinking about that the pandemic not teach us to start thinking about that and that's what I wrote to them so what you just said resonates with me and my company. And it's not that, again, it's not that I hate my job, it's that I want to be prepared. Should I lose that, you know what I mean?

Dave: Yeah, I love that. I love that you are. I love that you're, you see your job as well, and I tell people all this all the time, that work within Legendary I say whether this is something that we worked together for 15, 20, 25 years, or whether this is a stepping stone to your next venture, your next Wherever you're growing to, that I'm fine with that. Just know, just know that how you do one thing is how you do everything. So, if you end up. For some reason, Getting salty here and starting to do a crappy job. It's not like it's not likely that you're going to go out and crush it somewhere else my invitation to you is, is to while you're here, develop all the skills, give it everything that you can use this time to grow as much as you can and hopefully we can pay you as much as we can. And I commit to paying you as much as we can afford that way, because you're giving it you're all here because you've got a good attitude because you're not hating your job. You're going, we're all going to benefit the most out of your time here and then whatever you choose to do next. You'll also then take that attitude, into the next thing, and I think that that is, that's a different style than a lot of the chatter and marketing about building an online business because people are like the job sucks, the boss sucks and it's like, likely they don't suck, your perspective sucks. The frame in which you see the world sucks, and you have a grass is greener on the other side attitude, but really the grass is only green wherever you water it so I admire you for that. And I think that that's a fantastic attitude that's going to carry you into whatever is next for you. 

Regan: Thank you.

Dave: So let's talk a little bit about the, the, this how to finally believe in yourselves and make your dream a reality, what, what has, I say, Regan that the foundation of success is self esteem. And that's a weird thing to hear from a marketing dude, it's like, Hey bro, tell me how to launch an ad man, let's talk about ad copy and here I'm over here talking about the foundation of success is self esteem. So, what do you mean specifically, when you say how do you, how to finally believe in yourself. What has been the defining moment or what has been the defining thing that you've done or experienced over the course since December 2020 When you started that has shifted you to believe more in yourself?

Regan: I think it's just having a proven plan and seeing the results of that proven plan, I think it's important that I know many of my followers, many other people like to say, I apologize, I have a puppy in the background if you can hear her. That is my real reason why, but this will get into my belief story but I think at the end of the day, believing in yourself and being able to tell that story is the most believable thing you're going to put on your content. Having an honest voice, having an open mind and saying, you know, I started today. Come along for the journey, and then ask me your questions right. But I started this as like I lead with my, my partner is a veterinarian, and if anybody knows anything about mental health, this is something I'm advocate about. Veterinarians suffer with, with some mental health struggles. They're the number one suicide rate and doctors, and that is my whole reason why. So when I say that my brain initially with the pet niche and started going off and I was like okay I've got a doctor in my house, there's so much value in her brain that I can take and teach back to people and help pets and pets are my real reason pets are better than humans and my personal opinion because they can't talk back and they're just nice, but neither here nor there when it comes to that, but believing in yourself and having the proven plan like the 15 Day Challenge and promoting the 15 day challenge, and being able to take the, the nuts and bolts to affiliate marketing and saying, Okay, I'm going to apply this to the make money online niche right, and I'm gonna see if this works and it works, and so then it was like, Okay, so what's next right so I'm a natural born skeptic I come into these things and I'm like, okay I'm gonna set these goals for myself and if they work what's next? And so next thing I know this success has taken off faster than I can keep up with, but my thing is is I never want to put out something that isn't quality so believing in myself when I put it out is the most important thing, otherwise it wouldn't be seeing that success. So going into this it was, I want to see the results of what legendary can do so I can launch these pet pages and make money online and the pet niche also though so believing in myself through legendary seeing that success is now set us up to do some really creative things together as a couple. So it turned into this passion project. And now, now we're really excited. Yeah, we haven't gotten quite to the pet page but again it's taking those steps of proven success and following, following your plan.

Dave: Yeah. So, and for those of you who are kind of wondering like we teach this in our affiliate marketing business blueprint. But like, I'll share it with everybody here just now briefly because it's just kind of one image, and it's, it really encompasses exactly what our processes are, which is, which is kind of taking, taking a little bit of time, right, so as you can see here on the screen. We actually like to start people out in niches that they're likely not going to be in long term, right, baby, maybe they are. Maybe they are, But even for you, if you're in the online niche. The goal here is for you to eventually launch into your preferred niche with the confidence that you gain from either the done for you campaigns that we give out in the business blueprint or the knowledge that you learned in the 15 Day Challenge. We've had some people, an example that I use often is a gentleman who launched into the health niche, quit smoking with hypnosis was his back end sort of coaching offer, he launched other personal development, or excuse me health related products on the front end, as an affiliate, and then realized that he could, you know, market and sell something that he was already knowledgeable about as a course or a coaching program. But the reason why we do it this way is because we, we, we don't want people to particularly launch into a niche that, like so many people who go to college start in a major and then change it, we'd prefer that people tested the waters, whether that's testing the waters in the make money online niche, whether that's testing the waters and in our decade in a day in our business blueprints we give out other campaigns and woodworking battery reconditioning and dog training and these weird things to try to help people understand that these skills are transferable to any niche, as you're talking. It's so crystal clear how one could create information. You know, webinars, courses, coaching programs, even workshops where you bring your dog, right. It's a high ticket thing that happens over two or three days. Right. Yesterday we had on a martial arts expert, and he was, he was not even, I love the conversation that I had with Brett, he was not even really beginning to implement his martial arts stories and analogies in his marketing but it was so powerful as I sat there and listen to him talk, how powerful that was, and so the fact that you're, you're learning the skill these transferable skills, and you see how they can transfer over to something that not only are your partner knowledgeable about but she’s a doctor I mean she's the top of the food chain right in terms of that world right and to be able to package that information. And, and, and be able to do something together. Now, who knows what that's going to look like when that's going to happen, you're clearly still developing your skills and you're earning as you're learning, which is also cool and quite a bit different than your previous educational experience in college. Is that right? 

Regan: That is correct. I am the anomaly. I'm the person that changed majors 77 times. I'm the person that was on the six year, four year plan. That's just me being erratic so I probably changed my major, I wouldn't believe times, seven times probably over the, it started medical because I think that's everybody start when they go to college is they think they have to be a doctor because that's what college is for, but I'm the one that's going to tell that story. Take it from me, take it from a college graduate, don't go spend 30 grand on a marketing degree because that's what I did. Don't. Don't. I can, tell you that story right. And so the honest story believing in yourself I can believe in those things and I'm saying. That was the most tangible thing for me to say, I could take my knowledge from my brain and start teaching that back to people. And so putting those skills into play and learning those skills of how to give value to an audience and how to identify that audience was my first step in this whole thing and then I realized, oh I can grow this business I can keep this visitor stream 1, 2, 3 If I'm a pro affiliate with legendary right so there's four streams of income right there. And that's just, that's, that's me just saying hey this is why I'm here. Let's let's keep it real, if it's about the money. I got four streams of income here okay let's launch into a pet niche and then have four streams of income there, and then open your brain and that's where I say I'm the anomaly I'm the person that says look I went to college, but they never taught me this.

Dave: You're so cool, you're an interesting person. I like talking to you, so I want to I want to get I want you to come back and and touch on that piece about, about how you, how you communicated your newness and, and instead of allowing your newness to be a reason why you shouldn't have a voice, a reason why nobody should listen to you a reason why you're going to talk yourself out of either taking action or being successful, how and how you've used, I just would like you to give us, if you're kind of coaching yourself, right, like going back and maybe I want to know what are the things that you did say to yourself and how did you frame the situation so it was empowering to you versus disempowering to you like I see so many people in especially over 10 years. I have, so it's like one of the number one things like I'm brand new. I don't deserve to do anything, because I'm new, like, I'm not worthy of that, because I'm so new, so talk to us about that process of feeling worthy being worthy, and then being authentic and getting out there and, you know, and in growing, as someone who is, quote unquote, one of my most hated words, a newbie, right, because it's honestly I don't hate it because it's a bad word, it's just I hate it because of the way people label themselves disempowering way. Talk to us about this question. 

Regan: Yeah, so 100% I, I think it's really important, especially, whether you're just starting the 15 day challenge whether you're just starting your first side hustle, whatever it is that you document your journey whether that means you're writing your questions that you have down, or you're writing your stumbles down or any roadblocks that you run into. And why I say that is because I think it might have been the third or fourth video that I put out ever. I started with a duet so I was like okay I'm not really sure how I want to start but I know I need to get started. And the first video I put up was literally the hook was legendary marketers a scam, I would have said the same thing prior to the pandemic. That was the first video I created, but that was literally a truthful statement for me, I had no idea what Legendary Marketer was right. So, I was able to take somebody on that journey from. This is a scam, I knew nothing about this side hustle to bring him in. I did the pandemic I decided to take the challenge, and then I bring them back into saying, This is what the challenge gave me, and this is what I'm doing to utilize it to try to make a change in my life. So I think it's just really important to own exactly who you are and own your journey because the more you can tell about your journey, you're gonna attract people that look like you you're gonna attract people that are on that same path and people are going to have the same questions, you're not reinventing a will. And that is something you have to keep in the front of your mind and don't reinvent the wheel right and I'm going to refer to Brian Brewer, because I'm in his mastermind also monthly, and that's something we talk about, don't reinvent the wheel. Right, so it's sticking to that proven course.

Dave: Yeah, I do think though, that's easier said than done because I think some people have just pure self esteem issues, I did. I had low self esteem when I started. I mean, I'm not completely out of the low self esteem world, I mean I still struggle with self doubt I am human. I know a lot of times, people may put me on a pedestal, which I don't want, but it can be it can be scary, especially when those when those either tumbleweeds start rolling in on those posts right and it's like, Am I out here all alone like Hello Hello Hello Hello like nobody out there, nobody's listening. Or you start to get a couple of hate comments that can really, that can really derail somebody. So how do you manage your self esteem? As you, if you launch something whether it be just a simple video, or maybe something more complicated a campaign, and it flops or you start to get some, some kind of haterade in the comments how do you deal with that?

Regan: I think you're exactly right. It is harder than what you think you get paranoid about certain things. One, remember to have fun with it right. And by that I mean, use the hate comments as teaching moments, and kind of like a little clap back right like you're wrong, but thank you for assuming that that's kind of just a way to have fun with it, but it's also, for me, it's the constant reflection on remembering why I started, because at the end of the day you can ignore the haters. If you're just as willing to ignore the chatter of positivity and I'm not saying you shouldn't take the positivity with you, but what you have to do is realize that they're all one in the same for as many people as you reach positively, you can easily etern reach a negative person but if you stay your stay your course on why you started, and you remember that at the end of the day, and you have that belief it's going to take you past the point of letting any haters control what your reason is on financial freedom and affiliate marketing working from home, the main reason you started your side hustle. It's not about being popular on social media.

Dave: That's so true, like I was about to say something until you said that, and like I was thinking about social media for me, and I was thinking about like how, how it is so toxic really, if, if you're if you're using it for, talk about mental health. Oh my god. Worst thing for mental health, in my opinion, so matter of fact, my four year old, was, was watching YouTube and YouTube's a really commonly talked about thing in the classroom and like it's YouTube, I mean, you go there, get knowledge and entertainment, all this kind of stuff, but the problem is is that it's all user generated content so it's not really been vetted. It's not, it's not the same as what you're going to get on Netflix. Like Netflix is getting even more conscious about the things that they put on is it racially insensitive. Is it toxic? Is it going to get kids, you know, second guessing body image stuff? Like those things are becoming more prevalent, they're becoming more common. And that's for the best for the best for our youth right because social media is, is this meme it's kind of like that, the meme about the Evergreen boat like I feel I don't know if you guys have seen the Suez Canal that big boat that came in, and all those meme started popping up. It was kind of like it's kind of like social media is like the boat in the little tractor trying to clear the dirt is like, I feel like it's like me as a parent trying to protect my kids you know what I mean like I'm like the tiny little tractor truck, and here's this big boat. We literally had to delete YouTube off of all of our devices and actually talk to my daughter and say, You didn't do anything wrong. Like you didn't do anything wrong. However, you know how we talked about putting healthy stuff in our, in our body, right, like, and she always asked, Is this healthy. I said there's also things that are healthy and unhealthy that we put in our minds, right when we watch them and we listen to them and just everything on YouTubes not healthy, but she already knew that, like she was kind of taking the iPad and like hiding to watch stuff like she was already doing. She knew it wasn't healthy. So here's my point is that social media, to me, is a business, and that's the frame that I've put it in. It's not a place even though there are family that I'm connected with on Facebook, I don't really any longer post personally on social media, and I'm not saying you guys shouldn't. I'm just saying for me, I've had this transformation because I realize the impact that social media can have on me with my mental health getting into arguments, politics, all kinds of crap. Right. And so, what, there's two things that we want to wrap with with these two suggestions, which is number one. Really, really kind of think of yourself. I don't want to tell you guys what to do. I've really focused on thinking myself in, in social media as a creator, not a consumer. I'm a creator, not a consumer, and that really, really helps me to really, when I go on social media, I'm super aware of not staying long if I've got scroliosis right. I just went with that kind of like that thumb gets going, here's the second thing is I remember that everything that somebody says, or nearly everything is a projection of themselves on to me. So it's not even really about me. It's simply about them I just happened to be there and triggered some sort of a thought or feeling in them that was already there, and now they're projecting themselves, their low self esteem, their hate their, their, their hatred of themselves even sometimes when we see some really mean comments. I think to myself, God He must really dislike himself right, that really and I and I have an element of compassion for a person. So that's the other thing is that I've depersonalized feedback to where if somebody leaves a comment, I know now and I actually believe that it's not about me, it's just them projecting themselves onto me. So I hope that your advice, my little tips there have helped you guys who are listening in as you get into this game to de-personalize it a little bit and realize that you are worthy, your message does matter, you can and should begin to speak up and take action on day one you don't have to wait. You don't have to, you don't have to wait till you're good enough. You don't have to wait until you are good enough, you are good enough today right and there's somebody out there that needs to hear you, they're not going to resonate with me, they're not going to resonate with Regan, but they need to hear you. And once you begin to realize the impact that you're having that will become a positive addiction in your life, right, that will then pull you to actually be accountable, not to mentors, but to your audience. That's the biggest accountability partner that you'll ever have. Final word is to you, Regan, anything that's coming up from what we just talked about or any final words for those many many friends many fans many followers in the comments as well you got some, some love going on out here a lot of folks know who you are. But, what would you leave us with?

Regan: Stay the journey and stay the course, you know, remember why you started at the end of the day, I will share this fun fact I didn't have social media. My partner and I deleted it, two to three years ago, and I just opened social media to start a business, and here we are, and I've never felt a healthier relationship with social media. So, remember why you started the course and draw your boundaries and you'll do great things.

Dave: I love that. All right, well I hope that you'll keep us posted, and come back and continue to share your journey. I'm grateful for your time today. I know you're busy, and it's always a blessing to have somebody with the experience, and in the success and the wisdom that you bring to share back with the community so my best to you and your partner will be safe and legendary. And we'll talk to you soon. Okay. 

Regan: Thanks, guys.

Dave: Alright, see ya. All right, my friends, look. Wow. Go follow Regan, like she's on fire man for real, like that's that's good shit. For real. So we've got her tick tock up there. Okay, side hustle shuffle baby, go check her out. All right, lift her up, show her some love and connect with her, bring her into your network and ask to be a part of hers. She's clearly somebody who you want on your team. Alright my friends we'll see you back here tomorrow again for Wake up, you know what, hold on, hold on a second. Hold on a second I got one announcement. I got one announcement. Okay, we just released. Now I say this, that we update our products and if you buy them, you get the updates, versus us doing a couple of little edits of it and then relaunching it and reselling it as it's a brand new thing that you need to buy again. So over the course of the last four months, I've been in the Batcave, updating in creating a brand new affiliate marketing business blueprint. Okay. And we've just made that live today. There was no, no hype no hoopla No, this is coming and it's gonna be so great, it's just, it's there. Today, you just dropped it today, it's live, and the affiliate marketing business blueprint, the last one is also if you own that product that training it's in your archives. So we didn't take anything away, right, we just added to what you've already bought and I'm going to tell you something about this new affiliate marketing business blueprint back there that I've worked on, and it's a combination of literally 10 years of experience, it's fire. I don't want to. I'm obviously biased, I think it's hot. You guys go back there, check it out, go through it, it's gonna take some time it's thick, it's, it's got everything that you need to know from a brand new concept called the Fishing Formula to a history of direct response marketing and selling information online plus examples from countless copywriters from back in the day, their swipe files, there's campaigns for the Facebook funnel the TikTok funnel the YouTube funnel, there's, there's testing tracking compliance second helping campaigns copywriting, everything. And it's brand new, it's updated, and it's for free as a free update for everybody who owns the blueprints. All right. So, again, you've heard me talk about hey, we update our products, you know you get lifetime updates. Well this is that inaction, again. Hey, thank you for saying thank you but you don't have to say thank you because you know what, this is just our way of saying that we value, everybody who's putting the trust in us to invest in our training and choose to call us, mentors, guides, whatever you want to call us friends in the industry. So go back, go through that and enjoy that. It will, and it can change your life. Right. It's that powerful of training. It really is, this is, this is something that we're all really proud of and excited to bring to you guys. So there's nothing that you need to do, except if you own the business blueprints, then just go back, click on affiliate marketing for the affiliate marketing business blueprint, and it's in there, it's just there, it's updated you can begin going through it right now. Alright, so anyways. Hey, Ben Fourtner you demand, thank you guys all Brad Griffin, Chad Strong, Dia Perez, Terry Roll, all you guys everybody, George. Everybody okay John Loya, I'd love to shout you out but I gotta get back to work. And I'm sure you guys do too, so get the hell out of here and we'll see you back here tomorrow at 10am Eastern Time for Wake Up Legendary.