When starting a business, we get excited about any potential sales.

Believe it or not, there are some situations where you shouldn't take someone's money.

What do I mean?

Down the road, if that person becomes a stressful, toxic client, the money they paid isn't worth the stress of dealing with them.

How do you vet your customers before you accept them and take their money?

Check out my latest video where I talk about how to know when you should fire a customer:

There are currently over 1.68 billion people who use YouTube. That is a massive people group for you to reach online with your business or creative endeavor. Since its launch in 2005, YouTube has revolutionized the way video is released to the public.

Gone are the days of MTV and VH1 for all the hottest music videos. Gone are the days of only seeing trailers for new movies at the actual theater. Now you can find all of this stuff immediately on YouTube, and many times it's used as the primary outlet for these things.

What does that mean for you and your channel? It means there is a huge untapped market out there just waiting for you to take over. The problem is that you're not sure how to get more views on YouTube!

Fear not! We've got you covered. Keep reading for a complete guide on how to get more views on your YouTube channel!

How to Get More Views on YouTube: A Survival Guide

When used effectively, YouTube can be one of the greatest sources in the world to get your content out to the masses. But how can you go from 10 views to 1,000 views to 100,000? Here is everything you need to know to increase the views on your videos!

1. Make a Plan

Before you even start filming anything, figure out exactly what you want to happen in your video. Start with an outline and then shift into storyboarding everything you want in your video. This includes the order of events, any sound bites you want to include, any video clips you want to add, etc.

Know what you want to accomplish with your videos. Going in without a plan makes for an unorganized video, but more importantly and unprofessional one.

One of the most crucial components in your plan needs to be some sort of call-to-action. Give people something to do when they are done watching your video. Whether that's going to your website or connecting with you on social media, give your audience something to do immediately after they are done.

2. Write a Script

This may sound tedious, but you would be surprised at how much more polished your video will be if you follow a script. Even a loose script can help guide you into exactly what you want to say throughout your video.

Write your script for the specific audience you intend to reach. If your video is aimed at kids or teenagers, don't use terms or phrases they won't understand. If your video is aimed at book readers, make sure you are catering your speech to the literary crowd.

Make sure your script and your storyboard sync up well. If your script is way longer than your storyboard, that will make for very stale, slow-moving visuals. If your script is too short, then you may not be able to fit in all of the actual video content you want.

Take your storyboard step by step and work on the script for each section. You want to make sure your video flows well and isn't choppy or confusing.

3. Entertain or Educate

Nobody wants to watch a YouTube video of some random person talking about everyday life. Make your content interesting and engaging. Two huge ways of doing that are by either entertaining or educating your audience.

If your goal is to entertain, make sure you are approaching the topic of your video as if you were a viewer. What would keep your attention? What would make you laugh? What would keep you on the edge of your seat?

If your goal is to educate, make sure the content you are conveying to your audience is actually helpful. Do your research and set yourself apart. If your video isn't helping your intended audience, then it's pretty pointless.

One of the best things you can do is combine both of these. If you are able to entertain while simultaneously educating people, you will keep them coming back for more. Even video games are starting to incorporate an entertain and educate mentality.

4. Find a Trend and Use It

One of the best things you can do to increase your potential for views is to incorporate current viral trends into your videos. Viral trends already have a built-in market searching for content.

A perfect example of this would be the recent release of Avengers: Endgame. On its way to becoming one of the highest grossing movies of all time, it has opened the door for dozens and hundreds of YouTubers to capitalize off of the millions of people searching for more Avengers content.

Sometimes you can't always find a way to put a viral trend into your video. If you make videos about auto parts, it might be kind of hard to relate that to Avengers. But if you can find a clever way to capitalize on a current trend, it can definitely help boost viewership.

5. Optimize Prime

Optimizing your video for search engines is a crucial part of getting people to see your video. If you don't have any relevant information connected to your video, how are people going to find it?

There are 4 main ways to optimize your video.

The first way is with your title. It seems simple, but your title is crucial in people finding it with a quick search. Make sure that you are using relevant and important keywords within the title of your video.

The second way is through tags. Adding the proper tags to a video can make or break its chances of being discovered. If your video is about auto maintenance, you want to include tags for anything maintenance related.

Third on the list would be coming up with a proper description for your video. There is a very fine line you want to walk with this. You want to make sure you have all the information you need, but you also don't want it to be too lengthy or convoluted.

Last, but certainly not least, is the thumbnail for your video. Having a video thumbnail that is eye-grabbing from the beginning is so important in obtaining that almighty click. You can even create custom thumbnails as part of your channel branding.

6. Make a Playlist

We live in a generation of Netflix and Hulu where when you finish an episode of a show, you don't even have to do anything anymore. The next episode will instantly start playing about 15 seconds into the end credits. Use this to your advantage.

Creating a playlist on your YouTube channel creates less work for your audience, and allows them to dive into your rabbit hole of videos. If you have your videos in a queue, waiting to play, the chances of somebody watching more than one of your videos is going to greatly increase.

Don't feel like you have to have all of your videos in one playlist either. Creating specific, but smaller playlists will allow people to find exactly what they are looking for. It also decreases the chances of your viewers getting bored by a video that is unrelated to the one they started with.

7. Be Your Top Promoter

Do not underestimate the power of sharing your content on every platform you can think of. That means taking advantage of Facebook, Twitter, Instagram, Reddit, and other forums you find online. If you don't share your own content, who else is going to?

Sharing your own content also shows that you have confidence in its quality and are proud of what you've created. Don't be afraid to share videos more than once either. Sometimes your posts can get lost in people's newsfeeds, so posting regularly can help keep your content in front of their eyes.

Another thing you can do is utilize hashtags on certain platforms. Instagram and Twitter are places where hashtags can have a huge impact on helping your posts get in front of the right people.

8. Be a Part of Your Own Community

People have a hard time trusting those who speak, but don't act. Make sure you are joining in on the community around your area of interest. Join online groups and forums and have actual discussions with other people who love what you love.

Not only does this help you to stay up on all the latest information dealing with your topics, but it also opens the door for you to tell those people about what you do. Networking is a huge part of growing your audience.

Viewers also love interacting with the people they see online. Giving your audience a great experience on a personal level can help create a positive reputation for yourself. This can then lead to people being likely to share your videos with their friends and family.

Time to Go Viral!

Now that you know how to get more views on YouTube, it's time for you to get to work. Take the tips you've learned and incorporate them into your process and watch your audience grow and grow.

If you want to learn even more about the secrets of marketing, check out our Free Course. I'll see you on the other side of trending!

Looking for ways to help your business grow?

Most businesses face the same problem too. In fact, struggling to gain the attention of potential customers is the number one reason why most businesses shut down as soon as they start up. To prevent this from happening, some businesses resort to many things, but the most effective and popular way of getting the word out is to make a promotional video that will go viral.

Promotional videos, along with customer videos, are both great ways to market business. For it to become viral though is another question on its own. Most viral videos are viral because they were lucky enough that someone found them and had a lot of people to share it to.

When it comes to business though, luck isn’t something to count on. Read on to learn how to make a great video without relying on getting lucky.

1. Spend Time on Making a Killer Introduction

One of the keys to making a viral video is to make a killer intro. Doing so ensures your target audience stays hooked long enough to pique interest within them. This is important as capturing their attention within the first 3 seconds of the video is essential to have a successful video marketing campaign.

The average attention span of the average viewer lasts 3 seconds. Engaging them within that time means you win at captivating your audience. This also means they’ll more likely watch it to fruition if they find it interesting.

Creating an eye-catching intro is important for social media platforms. Here, people tend to keep scrolling past most content until something engages them. With the help of the video autoplay feature on Facebook and Twitter, this is possible for you.

Make sure you make a good impression and create a good rapport with your viewers in the beginning. It may be what compels people to stay a while longer and watch your promotional video.

2. Work on What to Name Your Video

Like the intro, the title of your video needs to capture the attention of people as well. This is important if your planning to post your video to websites without an auto-play feature for their videos. The title is what makes a video stand out in those websites for the most part.

It also becomes a way for people to find your videos on the internet. Businesses can take full advantage of this by naming their videos in such a way that it appears first in the search results. This allows people to find out about their business and also increases the possibility of their video going viral through view count.

Which works best if you’re planning on marketing your video through YouTube and the like. These platforms prioritize the name of the video before the relevance of the topic. Researching keywords to put in your titles ensures you have a high search rate.

3. Prepare a Script Beforehand

If you want to make a successful promotional video, you need to prepare a script beforehand. Doing so makes you appear confident and professional for your promotional video. This is important because people tend to judge others online based on their confidence.

By making a script, you’re doing a mental workout before the filming of your video. This ensures you cover all the things you need to cover in it, too. Practicing your script beforehand also makes the video more engaging.

This is because people speak in a more natural tone if you’re familiar with what you’ll say. This also helps you enunciate better during the video. Being clear with your words helps attract more viewers as the video progresses.

4. Create a Video with a Cause

One way to make your promotional video go viral is to support a cause along with it. This is becoming a popular trend on the internet nowadays. One reason for this is because people love it when videos raise awareness for something.

How to create video content with a cause, you ask? One way is to start in your local community first. Tackle issues that the community is facing and bring some awareness to it.

During your video, make sure to mention it along while proposing a solution. A promotional video without a solution makes it look like you’re exploiting the problem. Prevent this by offering solutions like a charity for the existing problem.

Viral videos and charities go well together nowadays. This is a good way to gain recognition and help the community at the same time.

5. Keep It Short and Concise

Nothing kills a good promotional video like dragging it out with unnecessary details. Most people will find it troublesome to watch a video that’s 1 minute long. If it goes over a minute and 30 seconds, that’s when people tend to scroll past it without finishing it.

To make sure people won’t skip yours, you should consider keeping it short and to the point. Include all the necessary details and information you can and try to fit it in a minute. It may not seem like much, but as long as you know what you’re doing, 1 minute is longer than you’d need.

This also saves you and your business time and resources. Filming and producing a shorter video means you’ll do it faster and with a smaller workforce.

6. Don’t Forget About Production Quality

While you’re making your video, it is important to focus on your message and how to deliver it on the internet. That said, it’s also important to make sure your video is as beautiful as you can make it be.

Production value is something most businesses forget to put a focus on. This is why you see a lot of promotional videos go to waste due to bad lighting or sound. Focusing on those aspects will help avoid falling into a similar pit with them.

A way you can increase production value when you create company videos is by adjusting the sound. It won’t matter if you made your video well if there are bugs in your audio files. Buying professional equipment and compressing the sound will make it sound clearer.

Also, you shouldn’t skimp on the lighting of your video. A well-lit video attracts intrigues viewers for a few seconds. This may help in engaging them, as mentioned above.

Music also goes well with promotional videos. Add some atmospheric music that fits the tone of our video. This also helps engage your viewers to a degree.

Doing all these not only makes your video prettier, but it also makes you look more professional. This increases the trust viewers will have in your brand.

7. Tease Your Upcoming Video Overtime

Generating some hype for your video is another great way to make it go viral. Anticipation for an upcoming product/event draws attention to it until its release. Your subscribers will be on their toes while waiting for your video to come out.

A bad thing with hype is people tend to oversell the product/event in their head. This then leads to some disappointment when it comes out. You should make sure to deliver on your promises and satisfy them with a great video.

8. Post It Where Ever You Can

Once you finish making your video, you’re going to want people to know about it as soon as possible. You can do this by posting it where ever you can as fast as you can. While doing this, all you need to keep in mind is the guidelines of the platform you’re posting it on.

If you’re sharing on social media, there’s nothing you need to worry about. You can post your videos again and again without worrying about penalties. You only need to make sure the video doesn’t offend others and you’ll do great.

On websites owned by other people, you need to ask for permission first. They have the authority to remove your video if they feel like it’s a breach of their authority. Be respectful and know your boundaries when doing this.

9. Include a Call to Action at the End

A promotional video won’t be successful without a great call to action at the end. Including a CTA makes it more likely people will interact with your video after they’re done watching it. It can be a question, a reminder to avail of your services, or anything you can think of as long as it encourages people to take action in line with your promotional video.

10. Make a Promotional Video More Than Once

Making a good video to promote your business doesn’t happen in an instant. It happens once you’ve done many others and learned what you can do better from them. Perseverance, after all, is one of the 2 important steps in going viral.

Don’t get discouraged if your first promotional video doesn’t do well. Look into it and think of ways you could have made it better. In time, you’ll make one that will boost your business through the roof.

Start Making Your Promotional Video Today

You don’t have to struggle with making your video go viral anymore. With the help of our guide, everyone will know about your promotional videos in no time. Make a promotional video now and watch your business gain traction!

Looking to learn more about the internet’s business world? Sign up for our Free Course and we’ll guide you through everything you need to know and learn!

There’s something about hard selling that turns customers all the way off. There’s nothing they find more off-putting than getting constantly bombarded with television ads and cold calls. This method of sales is not as effective as it once was.

Today, video content is what drives internet marketing. Businesses are using videos to create a strong connection with their audiences in order to build a long term relationship with them.

This article explores video marketing tips guaranteed to boost your ROI and take your business to the next level. Read on.

1. Video Marketing Tips 101: Convert Your Blog Posts into Videos

Coming up with fresh new ideas for video content on a daily basis can be overwhelming, to say the least. Converting your popular blog posts is a great way of recycling content that you already know is doing well.

It’s also the perfect way to reach users who prefer content in video format especially if they’d previously passed on your blogs. There are lots of helpful tools you can find online to help you convert your articles into videos.

They work by analyzing your post, summarizing your content and matching the segments with relevant media. Make sure you include your branding in your videos so that your audience know about your business right off the bat.

2. Include a Video on Your Site’s Landing Page

Did you know that putting a small business video on your landing page increases conversions by as much as 80%? That’s how effective videos are. This technique kills two birds with one stone.

First, it increases the time visitors spend on your site once they land there. Second, they absorb the message you’re trying to pass a lot faster than if the same content was in written format.

Ensure that your video for small business is in HD format and embedded in a stand-alone video player. You can’t go wrong with Vimeo and YouTube. Remember to choose an eye-catching thumbnail that is relevant to the video.

The video itself should explain to visitors what you’re selling while entertaining them at the same time. It’ll not only leave a bigger impression on them, but they’re more likely to make a purchase.

3. Audiences Love Live Videos

Audiences are more impressionable when they feel like they’re a part of something great. Moreso, if they can interact directly with representatives of their favorite brands. There’s literally no better way to do this than through live streaming.

With the rise of live video, engaging with your customers has never been easier. Going live on Instagram, YouTube and Facebook receive truckloads of engagement.

You present yourself as an expert in your space. It also adds a measure of transparency since you get to answer your audience’s questions in real time. This fosters the trust in your product and that is what will ultimately grow your business.

4. Give Your Audience a Teaser

Do you feel like your audience isn’t responding to your content like you’d want them to? Chances are they’re getting a little bored. There’s no better way to jolt them back to life than to use video for your business to create a little intrigue and excitement around your brand.

Shoot a short teaser video about a mysterious new product that you’re about to launch or an exciting upcoming event. Short here means that it shouldn’t be any longer than a few seconds at least.

Get your creative juices flowing and shoot a video that will keep users on the edges of their seats. Before you know it, they’ll be tuning into your site every day to see if there are any new developments.

Be careful though. Don’t keep it running for too long or your audience might end up losing interest altogether.

5. Record On-Screen Tutorials

If your company is based online, you can enhance your customers’ experience by recording on-screen tutorials. This is especially important if your customers rely on written tutorials to learn how to use the software you may be selling or how to access different sections of your website.

This not only boosts your audience engagement, but they are likely to retain more information if they receive a practical step-by-step guide on how to work around the tough bits. There are lots of free screen capture software tools available that you can use to record your demos.

6. Use Native Videos Instead of Links

Posting a native video means you’re uploading a video in a format that’s specific to a particular social platform. This maximizes audience engagement as opposed to posting a link to a different site that hosts your video.

This method is better for two reasons. First, as your audience scrolls down their feed, native videos begin to play automatically. On the other hand, when you post a link, it means that your target audience has to manually click on the link in order to watch the video.

Second, when you post a video in its native environment, say Facebook, Instagram or Twitter, users don’t have to leave the platform to watch it. This plays a huge role in enhancing your audience’s social experience.

7. Minimize Time and Maximize Value

You might think packing a lot of information into a long video in order to get your message across is how you get customers hooked on your brand. This couldn’t be further from the truth.

As it turns out, research shows that the first 3 to 10 seconds of your video strongly influences your customers’ purchase intent. It’s important to keep your videos short given that consumers’ attention span is shorter now than it’s ever been.

The idea here is to create short videos that are value-oriented. Here’s the general rule of thumb:

• Instagram marketing videos shouldn’t run longer than 26 seconds
• Twitter videos should last an average of 45 seconds
• Facebook videos can go up to 1 minute long
• YouTube videos should run for an average of 2 minutes for maximum impact

The main reasons why customers like short, bite-sized videos are that they don't take up too much time and they deliver on their promise straight away. There’s no beating about the bush.

8. Tell a Compelling Story

Today, storytelling is the most powerful sales pitch. It gets you real results. Telling a compelling narrative takes your audience on a journey.

To engage your audience using storytelling, your content needs to be filling a need. You must engage their emotions in order to get them to take action. Here’s how to do it in three easy steps:

• Introduce characters that will create some type of bond with your audience. They need to be relatable. Your audience should identify with these characters.
• Next, you need to grab your audience’s attention by adding a twist they would never have seen coming. This is what will keep them glued to your video.
• Finally, you must incorporate an actionable resolution. It needs to be clear to the audience what message you were trying to convey with your story.

Striking your audience’s emotional chords is the key to giving your brand the personality it needs to connect with your target audience. Your message needs to be delivered with clarity.

The last thing you want is to leave them confused about what the whole point of your video was. When that happens, the chances of them watching your videos in the future are slim to none.

9. Include a Powerful Call-To-Action

You’ve taken the time and effort to create a great, value-oriented video. Your audiences are eating it up and sharing it on social media. But, without a strong and clear CTA, it's all a zero-sum game.

If you’re not encouraging your audience to act, what’s the use? Your ultimate objective is to gather leads and convert them in the end.

So, make sure the end of your video leads your audience to get your business’ contact information and their contact information as well. If you want to direct viewers to your site, you can use the “Watch More” CTA link.

10. Start with What You Have

Creating a marketing video may look like a daunting task but you’ll be surprised to learn how much you already have to go on if you look in all the right places. For instance, your FAQ page can be a great source of ideas for video content since it touches on your customers’ burning questions.

So, you can begin by choosing topics that your audience are already searching for and creating content geared towards addressing those questions.

Some Final Thoughts

If you’re not already integrating video marketing into your strategy, your business is lagging behind. Suffice it to say that if you don’t start now, you’ll spend the rest of your time playing catch-up with your competition. Use the video marketing tips outlined in this article to take your business to new heights.

Are you having a hard time generating traffic and leads for your business? Check out these 7 types of internet marketing you can use to help you along.

With a whopping 90% of Americans spending regular time online, you can be sure your online marketing strategies are worth improving.

But what is the best way to market to your online audience? Two words: video marketing.

Some businesses might be slightly skeptical of this “newer” method, or they may simply be unsure of how to use video marketing to create valuable content for their target audience. Don't worry!

Here are 15 benefits of video marketing and how you can use video marketing to reach, relate to, and ultimately retain your potential customers.

15 Benefits of Video Marketing

If the old adage “a picture tells a thousand words” is true, then think how much more effective video is at getting your business's message or story across…

With the advent of YouTube, DIY videos, and those ever-appealing cooking videos played in 2x speed, the appeal of video marketing is growing at an ever-increasing rate.

After all, why read something if you can watch it, right?

1. Google Loves Video

Need we say more? If you're a business owner trying to market to an online audience and don't already comprehend the all-important influence of Google, you're in major trouble.

One of your best tools for getting your company website noticed by Google-bots is to create and publish videos that are relevant to your product and audience. Just be sure that you tag those videos appropriately using relevant and highly searched keywords.

Since Google now owns YouTube (and half the universe), embedding a YouTube video on your website will go a long way in boosting your site's ranking when potential customers are searching.

There are endless ways to use YouTube to improve your online marketing power.

2. Increase Your Company Sales

It's true, the more comfortable potential customers are with how to use a product, it's ins and outs, the more likely they are to purchase or invest.

Unfortunately, we don't always have the luxury of sending our best sales associate into every user's home to explain the benefits of our products and services. But we do have video…

The more you can anticipate the questions your customers might have about a product or service, the more helpful you can make your videos.

The more informative, clear, and entertaining your videos, the more products you're sure to sell. This one is a no-brainer.

Lest we doubt, reflect on the old “Will It Blend?” campaign.

3. Video Enhances Trust

We touched on this idea already, but when you create engaging videos for your audience, it builds their trust. That trust grows not only in your product but in your company.

Video gives your audience a feel of transparency.

It opens a door to your business and products and creates a more informed customer base. Knowledge and familiarity with your story, product, and company lessen any fear or apprehension.

Customers are less apt to think they will be swindled or short-changed if they've seen a video about how to use or care for a product or service.

The result? More sales.

4. Explain Complex Issues

Do you have a particularly complex product or service? Is it hard to write an explanation out on your website? And even if you do, how do you get people to take the time to read through it?

You don't. That's where you lose people.

But with video marketing, it's a whole new world of explaining opportunity!

Say you're launching a new product and need to clarify things to your clients or customers, how can you do it clearly? Answer: publish a video.

But remember, talking heads were never interesting viewing to begin with.

Animated videos, however, are often less expensive and a more engaging alternative for explaining concepts. Using video, you can do a lot of educating without boring your customers to tears.

5. Reach Phone Users

So much of online browsing and shopping is done from an individual's smart devices now. One of the best aspects of creating online marketing videos is that they are easily viewed on phones, tablets, laptops, you name it.

YouTube is especially good at helping you publish videos in different formats so your content will be clearly visible regardless of the size of the device it's viewed on.

6. Video Boosts Sharing

Besides cat videos, what are you most likely to share on social media? Cool videos.

Especially short, informative, humorous, or entertaining videos are much more likely to be shared by online users than some boring infographic or ad.

Do yourself a favor and make your content more shareable. Make it video.

7. Improve Your Email Marketing Strategy

If you're already creating great video content, why not increase the views by including every new video in your email campaigns?

Emails that include a video at the top of the body are more probably much more likely to get click-throughs. Kill two birds with one stone and use video in your emails to customers.

8. Introduce Your Brand

It can be hard to tell your brand story when you're not face-to-face with someone. What better way to get the conversation started than via video?

You can beautifully tell the story of your company, employees, vision, and purpose all in 2 minutes or less. No need to worry about potential customers misunderstanding your purpose.

Video is the best story-teller.

9. Convert Lazy Buyers

Let's face it, internet users are becoming more and more lazy. Very few people like to spend more than a few seconds or minutes, trying to figure something out or decide whether it's worth purchasing.

Video helps you appeal to those lazy buyers. It removes the barriers that long segments of text can create for those who are looking to understand quickly.

10. Stand Out

Despite the many obvious benefits of video marketing, many companies are still slow to jump on it. Thus, getting your toes in the water now and beginning your own video marketing strategy is a great way to get a leg-up on the competition.

Don't let myths about high cost or the challenges of creating quality content prevent you from getting ahead.

11. Widely Appealing

It's becoming more common for social media platforms to be divided among certain demographics. Individuals over 30 years old have been found to use Facebook more often.

On the other hand, marketing on Instagram, SnapChat, and other similar platforms is wise if you are trying to reach teenagers and young adults.

So how do you get your company's content to reach across these demographic borders created by differing social platforms? Video.

Video is one form of marketing media that works great across social media channels. Not only can you share it on almost any platform, but video content is also one of the most likely forms of social media content to produce high engagement numbers.

12. Create Curiosity

If you're feeling really motivated to create outstanding video marketing content, why not try a series?

It's very easy to spark interest and curiosity in a product or service if you leave your viewers with a cliff-hanger at the end of each episode. Show them how to use your product or service in a new, creative way.

Then, give them a hint or clue about what to expect in your next video to get them thirsting for more.

Video also allows customers a chance to leave comments or ask questions about the content you publish. This is usually a positive thing as the more engaged customers feel with a company or brand, the more they trust them.

13. Provide Question and Answer Opportunities

Another great benefit of video marketing is the opportunity it provides you to answer or anticipate customer questions.

If you're listening well on your social channels and seeing what customers common concerns or questions are, create a marketing video that directly addresses or answers their questions.

The right question and answer video can do a lot of good in clarifying concerns or even just showing customers that their voices are heard and their questions matter to you.

14. Greater Information Retention

Did you know that when you learn something visually you are much more apt to remember it than if you only learn it by reading? It's true, sight is one of our most impactful senses.

If you really want your customers to remember you, remember your brand, remember your product or service, show them.

Potential customers are much more likely to remember what they learned about your business if they watched it in a video than if they read it in a blog post or long website text.

15. Great ROI

Some marketing efforts are a real shot in the dark. Luckily, with video, you are at least more likely to get a good ROI. Google will appreciate your marketing efforts in this way, as will your clients.

While video marketing doesn't need to be expensive, it's almost always worth the investment,

What Marketing Strategy Is Best for Me?

The benefits of video marketing are undeniable. Companies that are looking to stay ahead of the game should tap into this treasure trove of effective marketing methods.

For more help figuring out what type of digital marketing services are right for you, check out our recent post on the subject.

Most home businesses only care about the step-by-step tactics and how-to guides.

Not to say that those aren’t important, but if you only understand the tactics without understanding the principles, you’re most likely not going to use it successfully.

Tactics without principles are just fluff, and it’s why 99% of home businesses struggle.

They do social media and postcards just because everyone else is doing it.

They post on Instagram with hashtags because they feel like they should.

However, once you understand what these tactics are based on, you’ll be able to apply it to every marketing decision you make for your practice.

There are timeless principles based on human psychology.

Technology and trends may come and go but knowing principles will help you navigate and take advantage of new opportunities or avoid them.

If you understand the timeless principles that stood the test of time, you and your practice will be able to:

• weather any economic downturn.
• dominate your local area. (It won’t even be close.)
• create ravings fans and a community who will love to give you more business.

Regardless of the technology, environment, or your competitors…

You’ll not only be able to survive but thrive with this newfound skill set.

Below are some of the basics: Marketing 101.

Marketing 101

Here are some underrated principles that most internet marketing gurus gloss over.

This first one is highly underutilized and you can get started right away.

Start with Your Immediate Network

A business is offering products and services to other people. The only way you'll be able to grow your business is by building your relationships, one person at a time.

If you've been in the trenches and trying to build relationships with cold email, forums, or online facebook groups, you may have been neglecting one of the most powerful tools at your disposal: your current network.

Think of your family, your friends, your old classmates, your colleagues. Take them out for coffee to catch up.

Chances are they might know a friend of a friend who would be interested in your services.

Focus on having a certain number of conversations with someone new or old every single week.

A bonus is that it will also keep you from going insane if you're working from home 24/7.

Understanding Your Numbers

Most business owners don’t understand their numbers. Most don’t have a way to track how much money comes from new/repeat business.

To see marketing as an investment, you’ll have to shift your mindset on how you should look at each potential client that walks through the door.

The questions you want to ask yourself are:

• What is my most profitable type of customer?
• How often do they purchase your services over a period of a year?
• How much does it cost to get one customer through the door?

You have to know how much you get from potential customers over a lifetime of the relationship, not just from the first transaction.

This is called Customer Lifetime Value, and it’s important that you find out your number from your business because this will be the basis of all of your marketing decisions. Here’s an excellent infographic to get you started.

You can get started tracking deals in excel, but if you have a substantial amount of customers, it would be better to get dedicated software to track deal amounts.

Build Your Email List

You want to stay in the front of their minds through both broadcast and individual outreach.

This is where email marketing comes in. Send a monthly newsletter to all of your customers with tips and advice related to your expertise.

Anything that can contribute to their health and happiness is perfect for a newsletter.

For individual outreach, this will take a bit more work. You’ll want to keep tabs on your customers and tailor each email to appeal to their social status.

This might sound a bit “ulterior”, but you ultimately want to help people, right? This is just how human psychology and sociology work. Read more about this phenomenon here.

The nuances of email marketing are beyond the scope of this article, but here are some best practices to get you started.

• People like you and your business for you, so don’t be afraid to let some of your personality show in your writing.
• Remember that you want to write the email as if you were writing to that one person(both in your newsletter and, obviously, in your individual outreach emails).
• Keep things casual and use simple language. Too many people try to be verbose and technical in their writing. Don’t overthink it.
• Offer something valuable like a coupon or discount to your customers who give you referrals. Offer it through a reward program or a contest/random lottery.

You’ll most likely need an e-mail marketing software so you don’t need to send each email manually yourself, but that’s for another lesson.

Ask for Referrals

For some reason, there seems to be a stigma related to asking customers for referrals. People seem to think that it’s pushy or you’re asking people for a favor. This is a stigma that needs to be reversed.

To understand why we need to shift our thinking and look at why referrals are made.

It has to do with social status.

According to marketer Dean Jackson, there are three things that are needed for a referral to take place.

1. A conversation related to your business
2. You being in your existing customer’s mind
3. Your existing customer taking action and telling their friend

For example, I tell you about a book to you that you’ve never read before. I tell you it’s amazing. Let’s say you read it and find it amazing.

That makes me feel good because I was the one who referred it to you.

That’s the feeling I subconsciously wanted in the first place. Sure I wanted it to benefit you, but the first reason is that it boosts my ego.

You enjoying the book confirms that I have good recommendations, making it more likely that you’ll listen to any recommendations I have for you in the future.

That puts me in an authority role, similar to celebrities who recommend products(albeit on a much smaller level).

It’s all subconscious, but that motivation is inherent.

The bottom line is, referrals are made to satisfy self-interest(boosting social status). Once you understand that, it’s now a matter of how you come up in conversation.

What are some conversations you imagine your business coming up in?

Narrow Your Client Base and Tailor Your Messaging

As you continue to build a customer base and keep in touch with them, you'll want to start narrowing down who you serve. Providing services for everybody, while great for cash flow and short term gains, is not the best strategy long term.

You'll continuously be in the feast or famine cycle common to many home businesses.

When marketing your services, it’s important that you write your copy or your elevator pitch as if you’re speaking to one person.

This is called your Ideal Target Profile.

Look at a few of these questions and answer them for your specific target market(s).

• What's their demographic and psychographic information?
• What professional or industry associations are they a part of?
• What do they read? (websites, blogs, magazines)
• What are their life goals/biggest aspiration?
• What are their fears?
• What are their fears related to your business?
• Who are the other players that influence their decisions?

Messaging is absolutely crucial here. You can have more than one target persona, but all of your marketing material needs to be separate from each persona.

You wouldn’t speak the same way to professional athletes as you would to senior citizens, would you?

Pick a target market, make tailored messaging, present it to them, and optimize. Rinse and repeat.

Here it is step by step:

1. You want to get your prospects attention. This is done through the copy(specifically the headline) on your ads, e-mails, direct mail package. If it’s compelling enough, they’ll click your ad or read your letter/postcard to find out more information.
2. Keep them interested. You want to take them on a journey and tell them a story. A good formula to follow is this:
   1. Present the problem
   2. Agitate the problem
   3. Give them the solution
3. They’ll then want to evaluate and think about it..but as a marketer, you must understand that millions of dollars are lost every year to the “I’ll think about it” crowd, so you want them to act NOW. Here are some tactics to use:
   1. Limited Time Offer – Give them a hard deadline. “This offer only lasts for 2 weeks so make sure to contact us as soon as possible.”
   2. Application Only – Make it exclusive. “We’re only accepting 10 people during this pilot program so contact us now.”
4. You want to make this as easy as possible. Prepaid reply envelopes that they can just drop in the mailbox, a phone number to leave a voicemail or to text. Anything that makes it easier for them.

Many business owners don’t understand this simple process, but with these tips, you can start a simple test campaign with your existing customers.

Marketing 101 Will Serve You Well

Hopefully, this gave you an excellent Marketing 101 overview to help grow your home business.

If you practice these tried and true principles, you'll be able to grow your business and thrive.

If you're interested in learning more, read other helpful articles at our blog or check out our Free Course!

What is Keyword Research?

You might have heard a lot of marketers talking about how important keyword research is when developing your marketing strategy. Keyword research is essential if you want your marketing to be successful.

So what exactly is it?

Well, it's exactly what it sounds like – researching keywords. I'm kidding, of course. There's a lot more to it than that.

Keyword research is what we marketers use to find out which alternative search terms people enter into search engines when they're searching for a similar subject. It helps us to understand what people are searching for, and how we can optimize our websites or content to reach those people.

Through keyword research, you can learn a lot about your target keywords. Things like how competitive your keyword is, which competitors rank for that keyword, and other helpful metrics you can use to determine the best keywords for your business. You have to think critically to analyze the metrics for different keywords and determine which ones will work best for you.

Why is Keyword Research so important?

You want people to see your website on Search Engine Results Pages (SERPs) right? You want people to be able to find your website easily when searching for terms related to your content.

You need keyword research to do this. Keyword research will help you discover different search terms that you might not have considered for your content before. Knowing these terms and adding them to your page so you can rank for them can bring in traffic you otherwise might not be able to reach.

So how do you get started?

First, you need to brainstorm. What basic, relevant topics come to mind when thinking about your business? Be sure to write them down. Come up with 5 to 10 topics and keep them general. These are your jumping-off point.

If you're a blogger or content creator, you'll probably want to pick the topics you write about the most. If you provide a service, what kind of service is it? Who is your customer? What problems are you solving for them?

If you're writing these down, make a separate column for each general topic. In each column, you will begin to list variations of that keyword and other relevant keywords and phrases.

Head Terms vs. Long-Tail Keywords

You'll also notice there are short, basic keywords – we call these head terms. You might also have written down longer phrases and sentences. These are referred to as long-tail keywords. You want to have a good mix of head terms and long-tail keywords. Keep a good balance of both.

Why are long-tail keywords important to include?

Well, consider the competition. A head term like “blogging” is going to be harder to rank for than a long-tail keyword like “how to start a blog” or “tips for writing great blogs.”

The whole point is ranking in the results, right?

Now, it's true that fewer people are going to search for those long-tail keywords. But consider that people searching for long-tail keywords are looking for specific answers to their query. You'll start to bring in higher quality leads who are looking specifically for what you're offering.

Things to Keep in Mind and Questions to Ask

There are certain things you need to consider when doing keyword research. Successful keyword research requires critical thinking and a bit of creativity.

Consider your keyword difficulty. Chances are you're not the only person out there using your keywords. With each relevant keyword you come up with, ask yourself the following questions:

How many people are searching for this keyword?

What is your competition level?

How many sites or business are targeting the same keyword, and how?

These are important factors to consider when coming up with your keywords. If your competition is ranking for certain keywords on your list, start focusing on improving your keywords.

Keyword Research Tools You Can Use

How do you evaluate your competition?

There are tons of Keyword Research Tools out there that will help with this. Many of them require a subscription or some other form of payment. There are some excellent free resources out there for this purpose as well.

Keyword Research Tools can also help you find lesser-used keywords that are relevant to you. If you had trouble brainstorming alternative keywords during the first few steps, you can use these resources to find some.

Google Keyword Planner (Free with Google Ads)

If you are running ads on Google, you should have access to the Google Keyword Planner. This tool from Google works with your Ads account to find new keywords for you.

That's not all you can do with Keyword Planner. It will also provide you with metrics for certain keywords and forecast how they might perform for you in the future.

SEMRush (Free Trial, Paid Sub)

SEMRush is a popular SEO tool used for keyword research. SEMRush does offer a Free Trial, but if you want to unlock all their features and get unlimited searches, you need a paid subscription.

There's a lot you can do with SEMRush, but in this example, we're going to be looking at their Keyword Magic tool. Just type in one of the basic keywords you brainstormed earlier. Make sure you have the “Related” button selected, and click “Apply.”

With this example, I used “digital marketing” as my keyword. You can see that the Keyword Magic tool came up with a lot of results for related keywords – a total of 102,120.

You can see the different keywords in the Keyword column. Notice there is a mixture of head terms and long-tail keywords. If you look to the right, you can find the statistics for each keyword, including how closely the keyword is related to your target (Related %), the average number of monthly searches (Volume), how difficult it would be to outrank your competition (Keyword Difficulty, or KD), the level of competition for that keyword, and the number of organic search results for that keyword.

Keyword Difficulty and Competition are two things you definitely want to consider when choosing your keywords. You want to pick the keywords with the least amount of competition – something that won't be hard to rank for.

Keyword.io (Free to use, PRO membership available)

Keyword.io is a free long-tail keyword research tool that helps you find the best keywords for multiple platforms, including Google, YouTube, Amazon, eBay, and more. Unlike the other tools on this list, Keyword.io does not provide metrics for these keywords (that feature is available with a PRO membership). It's a great free option if you're struggling to come up with unique long-tail keywords that are relevant to your target keyword.

I used Legendary Marketer as an example keyword here. You can see that the Keyword.io tool found 140 long-tail keywords that match “Legendary Marketer”. You can export these keywords by selecting the keywords you want OR clicking “Add All” and then “Export” on the right. Keyword.io lets you copy your keywords to your clipboard, export them as a text document, or even import them into the Amazon Keyword List tool.

UberSuggest (Free to use)

UberSuggest from Neil Patel is a free SEO tool you can use for keyword research. What's cool about UberSuggest is it allows you to look at domains as well as keywords, so you can spy on your competition.

Take a look at this example using the Legendary Marketer domain. UberSuggest shows you the keywords Legendary Marketer ranks for. You can filter by country if you want to view the most effective keywords for a specific part of the world. They also show you what the domain's rank is for a certain keyword on SERPs. You can see that our site ranks first or second for a lot of these keywords.

UberSuggest also has a Keyword Ideas section, where you can plug in your target keyword and get a list of keyword ideas related to your target. UberSuggest will even tell you how competitive the keyword is in addition to showing you the top ranking sites on the Google SERP for that keyword.

Keyword Research can be a complicated subject, but if you’re able to think critically and successfully apply it to your SEO, you’ll start ranking in search results and bringing more traffic to your website. And that’s the ultimate goal, right?

Do you have any tips and tricks for keyword research that I didn’t cover here? Let me know in the comments.

If you’re looking for more awesome training like this, check out this free course.

Standing out on Facebook can be tricky. With over 60 MILLION active business Pages, Facebook is an endless sea of content. Out of all of that content, how can you make someone engage with YOURS?

If you're marketing your business on Facebook, engagement is everything. You have to keep your audience liking, commenting, and sharing. You need your posts to reach as many users as possible. The higher the engagement rate, the higher your reach, which means more eyes viewing your content.

Here are my top ten simple tricks you can start using right away to increase your audience's engagement with your content.

Check them out, and let me know some of your tips in the comments below.

1. ENGAGE!

Let's start with the most obvious one – engage back! Your audience will be more likely to comment on your post if they see that you are replying to other comments. Keep the conversation going.

Look at other companies to see how they are engaging with their audiences. Starbucks is a great example. Take a look at how they reply to some of the comments on one of their posts:

You should also be engaging with other brands and Pages similar to yours. Chances are, their audience will be interested in your content, too! You can use this to get your name out there. Share or comment on their posts, reply to their audiences' comments, get out there and start making connections.

2. Check Your Insights

Facebook Insights gives you a look at how your page is performing. You can view when your audience is online (which is the best time for you to post)…

You can also which types of posts get the most reach or engagement on your page.

You can see Facebook's suggestions for Pages to Watch, which compares your page to other pages similar to yours. Super useful for finding other pages to engage with, like I mentioned above.

Adjust how you post based on what your Insights tell you. The best time to post is when your audience is online. If your Photo posts get more engagement then your Links and Videos, then post more photos. Just remember to be consistent! CONSISTENCY IS KEY.

3. Invite Engaged Users

You probably already know that you can invite people to like your page, but did you know you can specifically invite users who have already engaged with your posts?

It's a simple trick I've seen used a lot. Just look for one of your recent posts with the most engagement.

Here's where it gets cool:

You can click on the reactions area to view every user who has engaged with that post.

See that little “Invite” button there on the right? That means this person is not a fan of your page – yet. Just click that button and invite any users who don't currently like your page.

Chances are, if they've engaged with your content previously, they would be interested in seeing more. Why not invite them to like your page, so they see when you post something new?

If you want to take it a step further, you could always reach out and invite them with a message. It adds a nice personal touch to your invitation.

You don't need to wax poetic about why you think they'll love your page – just send them a simple message saying you noticed they like your content, and invite them to like your page. It's easy and effective in establishing a connection with your audience.

4. Include CTAs in Every Post

Your fans are more likely to engage with your post if you include a Call-To-Action at the end. There are the more obvious Calls-to-Action, like asking them to click, like, comment and share the post with their friends.

You can also get creative by asking open-ended questions. Ask your audience to fill in the blank. Ask if they prefer this or that. Ask what they would do in a particular situation. Make them think.

Add a Call-To-Action to every post you make, even if it's just asking for a like. Your fans will be more likely to engage with something that asks for a response.

Here are some basic examples you can throw at the end of almost any post to drum up engagement:

• “Like if you agree!”
• “Let me know your thoughts in the comments.”
• “Share this with someone who needs to see it.”
• “Don't forget to like and comment!”
• “Tag a friend in the comments.”
• “What do YOU think?”

5. Images are Everything

Research shows that Facebook posts with images see more than twice the engagement that links and text posts do. Keep your audience interested in your content by being dynamic with what you post.

Share images from other pages or create your own branded content. While it's true that memes and motivational quotes tend to get more engagement, don't be afraid to throw some personal photos in there once in a while. Your audience will feel more of a connection with you if you do.

6. Stay Away From Confusing Jargon

Imagine listening to a lecture about quantum mechanics without knowing anything about the subject. You'd be confused, right? Maybe you'd feel a bit alienated.

That's what happens when you overuse jargon in your content.

While it's true that some of your audience might understand the more technical terms used in your niche, you can't always assume the reader knows what you're talking about. They might not know the terminology. Keep your language simple and easy to understand – your fans will appreciate it.

7. Make Your Audience Feel Valued

If your audience feels appreciated, they'll keep coming back for more. A popular method for garnering tons of engagement is offering a contest or giveaway. Who doesn't love free stuff?

One common method is to host a giveaway of one of your products (it doesn't have to be your product, but it doesn't hurt!). Have your audience share the post or tag someone in the comments to enter the giveaway. The more it gets shared or tagged, the more people it will reach. The more people it reaches, the more people will enter by sharing it with their friends. It's a great way to get your content spread around.

Take a look at this Facebook Giveaway example from 1-800-Flowers. It’s a great example of using engagement as the entry criteria for a giveaway.

8. Go Live with Facebook Video

Give your audience a behind-the-curtain look at your brand by doing Facebook Live videos. You don't need to worry about fancy video production here – be authentic and keep it unscripted. Keep it fun. Give your audience insight into the human element behind the scenes.

Facebook Lives get a ton of engagement from fans, so if you want to boost those numbers, try doing a quick live video while your audience is online (remember – check those Insights). Try doing one or two short live videos every day to get a feel for what works best for your page.

9. Keep Delivering That Value

One thing your audience will appreciate more than anything is  VALUE. Providing value in your content is one of the best things you can do for your brand. If you provide value in your posts, whether by sharing something new, teaching them something, or giving them something they can use people will flock to you.

Now, for me, I like to do this with things like short videos or text posts where I break things down and teach my audience something. I'm a marketer, so I'm always giving my audience marketing tips and advice. Figure out what kind of value your audience is looking for you to provide, then make sure you deliver!

The important thing to remember is: you need to keep delivering that value consistently, or it won't matter.

10. Use Trending Topics, Articles, and Hashtags

Trending Topics are “Trending” for a reason: they're hot. People click on them. And the truth is, they get more engagement than most other things out there. If there's a trending topic in your niche, make a post about it!

Find a popular article or video and share it on your page – add your own commentary, too. Your audience wants to know YOUR thoughts, so don't be afraid to let them know how you feel.

You can also try creating your own original content around that topic. Write out your thoughts in a text post. Set up a poll. Shoot a quick rant video.

Make sure you find out which hashtags are popular in your niche and add them to your posts. Don't go overboard with those hashtags though – posts with fewer hashtags get the most engagement.

So there you have it: my top ten simple tricks to increase your engagement on Facebook. If you can successfully start using these tricks, you'll begin to see those engagement rates go up tremendously. So try some of them out, and let me know how they worked for you.

Do you have any tricks to get more engagement that I didn't cover here? Let me know in the comments.

If you're looking for more free and awesome marketing tips like this, look no further than my 15 Day Business Builder Challenge. Sign up today!

[Read more…] about How To Do Great Self-Care (Performance Tip For High Achievers)

If you are anything like me, your email inbox is stuffed to the rafters with unopened messages. Just for fun, I logged into an old email that I no longer use and there's more than 30,000 UNOPENED MESSAGES!

Over time, we subscribe to a variety of different email sources which is the reason why we get bombarded with so much crap – and that doesn't even include spam. However, there are certain emails that get opened by me to the exclusion of others on a regular basis. Does any of this sound like you? As an online marketer the $64,000 question is, why is it that some emails get “the royal treatment” while others get completely ignored – and how can I get my stuff opened?

If you rely on email marketing as part of your core marketing strategy like I do, the most important thing is that your emails get opened. However, many marketers find themselves frustrated with their email open rate and can't figure out the problem.

Today I will share with you 6 mistakes that email marketers make and what you need to do in order to avoid making them. Let's dive into it.

MISTAKE #1: YOUR EMAIL SUBJECT LINE SUCKS

There's usually two extremes when it comes to your email subject line; either its too bland, or its over-hyped. If its too bland, there's little chance it gets opened. If its over-hyped you're likely just using click bait to get it opened and that's a dangerous strategy.

Dan Norris, Co-Founder of WP CURVE says, “The one mistake I see is overhyped subject lines. Writing headlines is a fine art and while the BuzzFeed style baited headlines might get more clicks, people forget about the impact on the trust of their brand. It's OK to encourage people to click but if they are constantly let down when they get into your content, it will have a long-term impact. I would rather sacrifice a few clicks to maintain the integrity of my brand.”

Since it takes time to develop the skill of writing good headlines, I wouldn't suggest winging it. Here's a cool tool that will give you the power of a pro headline writer.  A great website that teaches copywriting is CopyBlogger.com.

MISTAKE #2: YOUR EMAIL CONTENT STINKS

If I open your email, you better make sure that I'm better for having opened and read the content. Did you answer a question? Did you solve a problem? Did you relieve pain or make my life easier? Did you deliver VALUE? If not, say goodbye to me ever opening another email or just flat-out unsubscribing from your junk.

Noah Kagan, CEO of AppSumo says, “Focus on your emails being so valuable your potential customers read them, share them and are excited to use more of your product and pay you money. Just ask yourself if your emails are valuable even if your potential customer never buys.”  This advice is pure magic. I suggest you take it seriously and adjust if necessary.

MISTAKE #3: YOUR EMAIL IS SELFISH

How do you know if your email is selfish and self-centered? When it's more promotion that substance. Are you pitching and promoting, or are you serving and helping? If you are constantly thinking about how you can get someone to buy from you, bingo. You're an ego-maniac running wild.

Matthew Smith, creator of Really Good Emails says, “Emails should serve the customer not the product. Often times the marketing team, not the product team is in charge of the email flow and their directive is to grow. If you get myopic about that task you forget that the most solid growth comes through simple, repeatable, service that is so good it's sharable. Serving customers comes by meeting them in their email client with simple tasks and giving them more than they expect or more than they are paying for with their time.” This is a great filter that you should run your next email through.

MISTAKE #4: YOUR EMAIL IS WAY TOO LONG

Have you ever opened an email to the shock of what looks like a million words? My eyes glaze over every time I see an email like this. “Delete.” Next. Like the one viral video says, “Ain't nobody got time for that!”

“I often see people spending hours, even days, crafting long emails filled with many topics, ideas and news that would need a minimum of 10 minutes of uninterrupted reading to get through,” says Dan Levitt of Mad Mimi. “These monster emails lower your engagement and worst of all, they suck up your time and energy and become a chore. Keep it short and simple! Pick a goal and write a simple, short email that leaves the reader in no doubt what their next step is. It should be engaging, fun to read but most of all, it should take a few moments to grasp and act. If you’ve got a lot to get off your chest, send short emails more often.” ENOUGH SAID.

MISTAKE #5: YOUR EMAIL SHOWS YOU DON'T KNOW YOUR CUSTOMER

Jimmy Daly, head of content at Vero says, “The biggest mistake I see all the time is marketers ignoring behavior.
Here's what I mean. You see a lot of promotional email, lots of newsletters, etc. That's the easiest place to start with email marketing so people focus on it. Then, you get lots of content around optimizing subject lines, writing better copy, when to send emails, etc. We're missing the point! Email marketing campaigns should be sent as a direct result of data and behavior. If a user is inactive, they get a nudge to come back. If they are active, they get emails about features they haven't tried yet or inspiration to engage at an ever higher level. Data-driven lifecycle email is so, so, so powerful. And I believe it's where most businesses are missing the boat on email.”

I love the way Matt Hodges, Senior Director of Marketing at Intercom puts it: “Not considering your audience. It's like writing a love letter and then addressing it “to whom it may concern.” OUCH. Don't do this, please.

MISTAKE #6: YOUR EMAIL IS SENT TOO INCONSISTENTLY

Are you sending your emails too much, or too little? According to a recent survey, 53% of consumers reported getting too many emails from retailers, while only 44% said they get the right amount. Here are a couple of tips that can help with knowing how to keep things in balance:

1. Just ask up front. Find out from your subscribers how often they want to receive emails, either at the time of subscription or shortly after. You can then segment your list accordingly. Didn't think of that, huh?

2. Get to know them better. Survey your email subscriber to learn more about them, and not just to find out how often you can send emails. If you know them, it will help gauge frequency because you are more service focused.

YOUR NEXT MOVE

Hey, there are other mistakes to avoid and a ton of things to do that are awesome, but at the end of the day its all about making sure you cultivate a “loving” relationship that stands the test of time – and gets them to buy eventually. We train on this subject here at Legendary Marketer. Grab a copy of David's book, its a great place to start your learning.

Go Forth In Victory,

Coach Larry

I have the pleasure of being around Legendary Marketer's founder, David Sharpe, every week as I take the 55 minute drive from my home in Odessa to the corporate headquarters in St. Petersburg, Florida.

We are located on the second floor of this building.

When you are around a person on a regular basis, you get to see them up close and personal. I've said it many times that it is important to get within “arm's length” of highly successful people so you can witness for yourself what makes them so successful. I can remember when I first met David about 3 years ago when a buddy of mine dragged me to meet him at the office of his previous company.

I had only known David in passing at that point, but I had great respect for his success especially knowing his back story of overcoming multiple addictions and severe health challenges. When we arrived at his office, he appeared in the doorway and greeted us. I can remember very vividly being quite uncomfortable in his presence. At the time, I didn't understand why I had that experience, but looking back on it I realized that his very presence challenged me. Not the fact that he's slightly taller or that he had a nice smile. It was his energy. He exuded something that was more than just, “I'm successful,” or “I make a lot of money.” I believe it was, and still is, a deep sense of self-worth, humility, and clarity of purpose that forced me to return home and do an inventory of myself.

In the time since our first meeting we lost contact. Then one day a mutual friend put us in contact with each other, and the rest is history. Today I want to reveal to you 5 habits that I've noticed that make David Sharpe a true Legendary Marketer and continue to propel him and the company into amazing levels of success.

HABIT #1 – David Walks To Work

I'm not sure if this was intentional, but the corporate office is less than 5 blocks from David's personal residence. I have tried to get to the office to catch him walking down the street, but because I don't know his schedule of arrival its difficult. At least a couple days a week, David scrolls down the street with his leather briefcase hanging off his right shoulder. In this time, he's able to get some free time to mentally prepare for the day and get some fresh air.
HERE'S WHY THIS IS IMPORTANT. Many of us don't take enough time to stretch our legs or feel the warm sun in our face. We tend to be in a hurry all the time and fail to take time to simply think. We don't live in the moment enough. When was the last time you WALKED ANYWHERE? How often do you take time to think, be thankful, or prepare yourself mentally for the day? I respect this as one of my favorite habits of David.

HABIT #2 – David Packs His Lunch

I have the bad habit of eating on the fly, and I find myself in a drive-thru more often than I care to mention. There's a lot of money spent being unprepared and this is one of those things that David pulled my coat tail about. One day I asked David very directly where he felt I needed to grow. I braced myself for what I knew would be a very straight forward answer. My insecurities were on high alert and I became a bit tense. His answer shocked and surprised me. He said, “Figure out what you are going to eat everyday before its time to eat.” He went on to tell me the importance of removing this from my mind in order to leave room for more valuable things to think about.
HERE'S WHY THIS IS IMPORTANT. Too often we live our lives with the “drive-thru” mentality. If we're honest, we spend the bulk of our day flying by the seat of our pants. Little to no preparation goes into our day, other than the fixed schedule given to us by our employers. I struggle with forming this habit, but by watching David flow through his day I realize how this little habit yields big results for his productivity.

HABIT #3 – David Takes Care Of Himself

It's no secret that David has struggled with addiction as he shares this regularly. If we are honest, many of us do a very poor job of managing and caring for our minds and bodies. I've had many candid conversations with David about some of my own issues, and he's gently pointed me to the fine art of self-care. He takes time to unwind to be with his wife and young daughter. When he's working, he's working – and when he's not, he's REALLY not. He has surrounded himself with a tremendous support system that keeps his mind and spirit clear and in balance. He's careful to remove himself from anyone or anything that would challenge is sobriety or sense of well being.
HERE'S WHY THIS IS IMPORTANT. It's very difficult, if not impossible to operate at a level of peak performance if you are out of balance in your mind, body or spirit. Ignoring our self care is a big mistake and could cost us more than we care to lose. Today, I have sought out a professional therapist and joined a group to help me to overcome some of my demons and work for a plan of genuine self care. David won't take credit for that, but I will say he has directly influenced me to do that. I told him just the other day that his influence regarding self care is making a difference in my life.

HABIT #4 – David Loves His Family

A few times throughout the week David's lovely wife, Erin, pops into the office. Sometimes she's there just to visit, while other times she's helping out in some aspect of the day to day operations. You may think this is a weird observation that “proves” how much he loves his family, but I saw him kiss his wife goodbye one day and it wasn't one of those half-second near miss swipe of two pairs of lips. As a husband of 21 years, I know how routine it can be to “kiss goodbye.” That's not how David kissed his wife. That kiss was one of a man who honors and respects his wife and doesn't put his work, passions, or pursuits in front of her. He works to be the best husband and father he can be. Yes, I saw all of that in how he kissed her goodbye. I also know that outside of work he's dedicated to getting tools, resources and support that further builds his skills and keeps him accountable.
HERE'S WHY THIS IS IMPORTANT. Many ambitious men sacrifice their families on the alter of success and use their hard work as the excuse for not pouring into their lives. Too often we hear about how successful a man is in the boardroom, but a total failure at home. Not so with David. He's not perfect, but he is actively working on being the best husband and father he can be, and I can only respect that.

HABIT #5 – David Honors and Values Integrity

One day David pulled me into his office to participate in one of our many brainstorming sessions. On this particular day, I could see that he was uneasy and clearly troubled. He started off by telling me that he wasn't comfortable with the level of value being delivered in one of our products. So, for the next 2 hours we dissected that product until we came up with a new set of deliverables which met his expectation of genuine value. For our members, they now know this as the Builder Masterclass 2.0, Leader Masterclass 2.0 and Traffic Rolodex 2.0.
HERE'S WHY THIS IS IMPORTANT. The moment that David felt in his soul that there needed to be a change, he changed. He didn't continue selling something that he came to believe wasn't good enough. Many companies will knowingly continue to sell their stuff simply because its selling with no regard of whether the end consumer is getting everything they should. I wish more people could have seen his anguish because it would be apparent how much he really does care about his people.

I could list 100 more habits that I've witnessed in David since working with him that I admire and respect. In the world of internet marketing, there's a ton of unscrupulous owners who hurt people and give our industry a bad name. I guess I'm just proud to be around someone who's not drinking his own Kool-aid and feeling himself. If you know David like I do, or he's done something to positively impact your life do me a favor and give him a shout out. These days he's not one for a lot of attention, but sometimes you just have to give credit where its due.

Go Forth In Victory

Larry Beacham (Coach Larry)
Dir. Of Training

GRAB A FREE COPY OF DAVID'S BOOK

On last Friday, one of our members posted a pretty bizarre message in our Facebook group that tells the story of how so many people misunderstand what it really means to make money from home. I'll share with you what they said in a moment. In the meantime, I'd like to talk very frankly about what may be your thoughts about making money from home, and whether those thoughts will help or hurt you.

As a coach, I often cringe at some of the things that people say about their “make money from home” beliefs, and it shows me two key things:

1. Most people have formulated opinions and conclusions about a home based business that will cause them great frustration

2. Frustration leads to anger, and that anger will lead to them leaving the home based business industry with a bad taste in their mouth

I remember when I first joined the home based business industry at the age of 19. A mortgage broker attempted to introduce me to my first home based business in the conference room at my job. As he began to get into his presentation, my boss at the time burst into the room and threw the guy out. I was horrified and afraid for my job. It turned out that my boss was involved in the very same opportunity that this guy was pitching to me, but he'd never shared it with me. Later that week, I came to a business meeting at our office. Upon seeing “circles” drawn on a white board, I became mesmerized by the potential and, after borrowing the enrollment fee from my boss, I joined this amazing home based business industry.

For nearly 10 years I struggled to make any money in that opportunity. In that stretch of time I never made more than $500 in any one month. Depressing, right? It wasn't until I hit my mid-thirties and started working with a mentor that I began to see where some of my challenges came from. The bulk of my problem is the same as the guy who posted in our group.

He said, “I've been in Legendary Marketer for about a month now, and I still haven't made any money. Showing people this thing, and they aren't signing up. I'm doing everything that I'm being told to do, AND ITS STILL NOT WORKING. What am I doing wrong?”

This is a very common complaint, and its unfortunate that many people feel this same way. So, here are 3 misconceptions about making money online that have to be addressed before you can ever make any real money.

MISCONCEPTION #1: “Making money online is quick and easy to do”

The home based business industry has a lot of blame here. The constant promotion of “easy steps” and overuse of terms like “simple,” “effortless,” “quick,” and others perpetuates this faulty belief. It is “easy” once you do the work to learn the basics and master them. However, its painful to make changes in any aspect of life. Learning a new skill like marketing online is not exempt. As it relates to “quick,” that a matter of personal opinion. Entrepreneurs who understand business don't focus on “quick.” That's an expectation that will deplete your energy. Don't put a 2-week paycheck expectation on a business opportunity. It's apples and oranges.

MISCONCEPTION #2: “Working part-time from home will make a full-time income”

Have you ever heard this one before? I hate to admit it, but I've actually said this many times with full belief that it was true. Of course, I did this during the time when I still had a full-time job and I just trusted this to be true. To be clear, you don't need to work “full time” in the same manner you would on a typical 9-to-5 job to be successful. However, a full-time effort is absolutely required to create the leverage necessary to have the option to work “part time.” In other words, you have to build a system that works for you when you are not “working.” Until then, you'll need to do EVERYTHING (i.e., marketing, lead generation, list building, etc.). David Sharpe, CEO of Legendary Marketer, doesn't work “part time.” All of the great and successful online entrepreneurs I know work “full time” even though they could technically work “part time.” In the beginning, you will most likely sacrifice time away from things that matter to you in order to get things working, or to educate yourself well enough to take actions that yield results. This isn't a negative. The good news is, some day you'll have the CHOICE to pick whatever schedule you want, but not in the beginning. Get your head out of the clouds!

MISCONCEPTIONS #3 “Making money from home can be done with no investment”

NOT! This one right here is really misleading and gets a lot of people into trouble. This belief is usually centered around the marketing of the business opportunity. I'll speak to this in a moment. At the very least, you need to invest in quality training in order to understand what you need to do to get things to work. You can't expect to build a solid knowledge base googling everything, or searching all day on Youtube. Most of the time that stuff is fragmented or just enough information to get you taking action. What happens when you run into the gaps in your understanding or have questions? Help costs money. Also, if you are signing up for “free” or low cost opportunities, you'll soon realize that sooner or later SOMEBODY has to spend money for YOU to make money. If not, its probably not a legitimate opportunity. There is an exception to this rule of “no investment” (assuming you are involved in a legitimate opportunity) and its surrounding the idea of free marketing. If you are going to work a “free” marketing strategy, get ready to wait a LONG time to get a return because its not quick. Also it will require a ton of your personal time. This doesn't mean you shouldn't try these strategies. I'm just bringing you to a more realistic perspective about what it will take to get results.

In the Legendary Marketer's membership area, we have a lot of training on how to work in a home based business and get real results, whether you use our affiliate program or not.

I want you to get the success you dream about, but you can't do it in a cloud of fantasy beliefs. Millions of good people have been able to use the work at home industry to leave their jobs and live their dreams. That much is completely true. In order for you to join them, someone has to tell you the truth from the beginning with no B.S. We can help you. Just reach out to us and we'll be there for you. For now, grab a free copy of our book to get started.

Go Forth In Victory,

Larry Beacham (Coach Larry)
Dir. Of Training

CHECK OUT OUR DAILY MOTIVATION AND MINDSET SERIES

When you think about making money online, did you know that how you set up your offer is as important as the offer itself?  This is critical to whether or not your prospect says “yes” or “no.”  You can't just toss out an offer; you have to “package” the offer in an attractive, irresistible way.  This is what we will cover today as we dive into the final part of our 4-part series, “how making money online really works.”

Check out PART 1, PART 2, and PART 3 here in case you missed it.

MAKING OFFERS – HOW THE 6- AND 7-FIGURE INCOME EARNERS DO IT

Chess is my all-time favorite game for many reasons, but as it relates to business and making money one of the principles stands out to me as the key to success:  BEGIN WITH THE END IN MIND.

Making offers that turn into money begins with reverse engineering the entire process, which simply means we start with the outcome we are after, then work backwards from there.  Here's what I mean.

MONEY (end) ->  SALE ->  OFFER ->  SOLUTION -> BIG PROBLEM ->  “SMALL FIX” ->  SMALL PROBLEM -> TARGET MARKET (beginning)

Remember when we began with giving a “fix” for something that is “broken” in your target market?  Here's why that's so important: the thing that you fixed isn't likely to be the MAIN issue; it's probably a symptom of a larger problem that needs a full solution.  Since it's your goal to make money with your full solution (i.e. your product, service or opportunity) we have to get our foot in the door to ensure that we are on the right track by providing a small fix.

One of the oldest “small fix” techniques used by dentists is to offer free teeth whitening.  Let's assume that the dentist wants to serve smokers who are challenged with yellow teeth.  So let's chart the path of the dentist:

TARGET MARKET – Smokers
SMALL PROBLEM – yellow teeth
SMALL FIX – complimentary teeth whitening

Once the dentist gets the smoker in his chair and they open their mouth, he now has an opportunity to identify additional challenges if they exist.  He starts to examine the condition of their teeth and gums and notices the early stages of gum disease, which means he's now identified a bigger problem.

A skilled dentist isn't simply going to jump in there and say, “Hey you've got gum disease.  While I'm in your mouth, I'll fix that up for you and it's only going to cost $5,000.”  That dentist is going to starve to death.

POWERFUL OFFERS BEGIN WITH POWERFUL QUESTIONS

During the teeth whitening process, the dentist observes (and totally expected) that the patient shows signs of discomfort with the procedure.

POWER QUESTION: “Do you normally experience discomfort or bleeding when you brush your teeth?”

All great offers begin with great and powerful questions.  Power questions such as the one above serve 2 purposes:

1. To qualify the audience and get them to identify with the problem
2. To set up the details of the solution – which LEADS to the offer

Let's make a clear distinction.  The SOLUTION (to the bigger problem) and the OFFER are two different things.

The SOLUTION is  your product, service or opportunity details that gets rid of the bigger problem which consist of:
FEATURES – what the solution consists of
BENEFITS – what the solution actually does for you
RESULTS – the final  or “better” place that the solution brings you to

The OFFER includes the details such as:
METHOD OF DELIVERY – i.e. videos, audios, membership access, private coaching, etc.
RISK REVERSAL (if applicable) – i.e. money-back guarantee, bonuses, extras, gifts, etc.
PRICE

IN THIS VIDEO I take time to fully illustrate this process so that it's crystal clear. WATCH IT NOW.

WHEN YOU SKILLFULLY PRESENT THE SOLUTION, ACCEPTING THE OFFER IS EASY

If our dentist can deliver a powerful presentation of the solution, with the appropriate details surrounding the benefits and the results his patient can expect, his offer will be quite irresistible.  Here are the final steps in his process:

BIGGER PROBLEM – Gum disease
SOLUTION – “Nu Smile Dental Care System”
OFFER – In-office treatments, guaranteed financing, free teeth cleaning for 6-months, $(PRICE)

PLEASE NOTE: There's no such thing as closing 100% of those who you present your solution to.  The goal is to line up as many qualified candidates as possible, ask the right questions, and present your solution with authority.

YOUR NEXT MOVE

At this point, you can decide to work towards mastering all of the components of this process on your own.  The benefits are life changing, but the process to learn and master it all can prove discouraging for many.  If you have the “DIY (do-it-yourself)” mentality, chances are you'll take much longer than you need to in order to reap the rewards.  I typically recommend a nice mix of “DWY (done-with-you)” and “DFY (done-for-you).”

Would you like an opportunity to test drive a hybrid system that's 10% “do-it-yourself” and 90% “done with/for you?”  If so, I would recommend test driving the Legendary Marketer system.  Your test drive includes a complimentary “driving instructor” (i.e. coach) that can answer some of your key questions, help you solve your most challenging problems that have prevented you from making money online, and ease your discomfort with respect to implementing the principles we've discussed.

It all begins with you accepting our offer to get a FREE COPY of our book, which you can GET RIGHT HERE.

Thank you for allowing me to guide you through the process of what it takes to truly make money online.  If you have questions, please comment below and I will follow up.

Do you believe this content is share-worthy?  If so, please share it with those who you believe could benefit – specifically those who are looking for the secret to making money online.

Until next time, go forth in victory!

Coach Larry

CLICK HERE TO GET A FREE COPY OF THIS BOOK! ->->->->->->->->->->->->->->->–>->->->->->

Have you ever heard the phrase, “people only do business with those whom they know, like and trust?”  I don't think there's any disputing this, however the problem for most people trying to make money online is they do a poor job of building trust.  Today in part 3 of our 4-part series we will deep dive into getting your “friends” list to know, like and trust you.  If you haven't checked out part 1 and part 2 of this series, make sure you do that before going on to avoid any confusion.

CHECK OUT PART 1 HERE

CHECK OUT PART 2 HERE

HOW TO BUILD AUTHORITY AND RELATIONSHIPS WITH YOUR LIST

At this point you have successfully started building a list of people who had a problem that you successfully fixed.  Congratulations!  For 95% of people looking to make money online, this is the most difficult.  The next step is to KEEP THEM ON THE LIST.

How is that accomplished?  Think beyond the original reason they entered to include related topics that are likely to be additional issues (i.e. things that are broken) that need your attention (a.k.a. your fix).

WHAT YOU FIX IS A SMALL INDICATION OF OTHER TROUBLE AREAS THAT MAY NEED ATTENTION

Remember when I talked about the collar stays in part 2?  Once I received that fix, I joined the “friends list” of the gentlemen who created that video for me.  Within 24 hours I began to receive “fixes” for other things that may (or may not) be areas that could help me.  The point is, he was smart enough to know that collar stays wasn't the main category to serve.  It represented a sub-category (i.e. professional dress) that needed attention.

I began to receive daily “fixes” that came in many forms:

-coaching/mentorship
-lifestyle showcases
-equipment training
-interviews
-news/fashion updates
-etc.

Sometimes I was surprised by the value that I received because I discovered areas that needed to be fixed that were total blind spots for me.  I can remember being “fixed” when it came to knowing what height my shirt collar should be based upon my neck size.  Pretty empowering stuff.

In the following video, I deeply illustrate my point of going into other areas to help your “friends” list.  WATCH THIS VIDEO.

GIVING GENUINE VALUE AUTOMATICALLY BRANDS YOU AS AN AUTHORITY

Here's a very funny story that I once heard from someone on my list.  One day a “friend” from my list and I were having our first phone conversation per their request.  In their excitement, they conveyed to me how much they appreciated my value by sharing with me their habit at work.  At one time, I would release content at the same time everyday, and when this particular person saw my update, they would duck into a bathroom stall in order to consume the content!  I was totally blown away at this level of risk just to get my content as quickly as possible.  It was in that moment that I fully understood the power of giving value.  That person went on to buy hundreds of dollars in products from me.

One of my early mentors put it this way: “True selling is when you can reveal your value to those you serve so well that they are happy and excited to give you their time, attention and eventually their money in exchange for it.”

BUILD A FLAMING HOT AUDIENCE AND YOU WILL BUILD A LIFE CHANGING INCOME – GUARANTEED

Another example of the power behind giving incredible value happened to me on a conference call.  I did an hour-long training on a particular subject and at the end I made an offer (more about offers in part 4).  As people were making their purchase, I decided to do what I call “The QVC Technique,” where I pull someone onto the line and ask them to share with others why they decided to buy.

One young lady gave a response that completely blew my mind.  She said that her decision to purchase had nothing at all to do with what I covered in the previous hour.  She said that I had given her so much value over the previous months that she felt as if SHE OWED IT TO ME to buy my training!  Talk about a mind-blowing experience.  I will never forget the feeling I had when she said that.

If you practice and apply what you've been learning in this series, I have no doubt that you will have similar stories to tell.  Real value has a way of transforming how the market views you.  When you can build a flaming hot audience with your value, you will quickly build a flaming-hot, life changing income.  You will know what it means to “print money on demand.”

Tomorrow I will teach you how to make offers that SELL.  You will have the final piece to the puzzle that has made millions for others before you.  Until then, here are a few things to do:

1. Start compiling a list of other “fixes” that are tied to the main category of things your target market needs help with
2. Begin to build up your inventory of tips, tricks, do's and dont's, etc. to prepare your list for your amazing value
3. Determine how frequently you want to deliver your “fixes” (i.e daily, weekly, etc.) and commit be consistent.

Do you believe this content is share-worthy?  If so, please share it with those who you believe could benefit – specifically those who are looking for the secret to making money online.

Come back tomorrow for part 4 where I will lay out an in-depth blueprint on how to present your offer and GET PAID!

Until then, go forth in victory!

Coach Larry
P.S. In the RIGHT MARGIN of this page, there is a book that we would like to give you as a FREE GIFT.  Some of the principles in the book were featured in today's training.  Click on the image and get your copy today.

Did you check out part 1 in our 4-part series entitled, “how making money online REALLY works?”  If so, you now understand what it means to give value as the first step towards making money.  If you have not seen part 1, check it out here so that you can keep up.  Today we move on to STEP 2 in the process of making money, which I like call the “friends” list.  Let's recap the 4 things you need in order to make money online.

1. A Quality Value Exchange Between You And Those You Want To Serve
2. A Growing List Of People You've helped From Step 1 Above – TODAY'S TOPIC
3. A System For Building Relationships & Authority With The List
4. Make The RIGHT offer at the RIGHT Time Unapologetically

MAKING MONEY ONLINE – NOBODY LIKES TALKING TO STRANGERS

Your first and most important objective online, if you ever want to make money, is to move from being a stranger to being “trusted,” then on to being a “friend.”  If you never make it to the realm of a friend that's fine; that's the ultimate way to maximize your results.  However, you can do everything you need to do to make money online at the level of being trusted.

In our everyday life, we have given our trust to both friends and non-friends.  Take for instance your primary care physician.  Can you really say that's your friend, or just someone you trust?  The real question is, how did they earn your trust WITHOUT developing into a friend?  There's 3 possible ways this happened:

1. Their marketing convinced you to trust them
2. Their credentials convinced you to trust them
3. Their results convinced you to trust them

Once you conclude this training you'll be given the secrets to using marketing, credentials and results to earn trust.  Once you have that, never do anything to break that trust.  More on that in part 3.

MARKETING – HOW TO CONVINCE SOMEONE TO TRUST YOU

I can remember one time being panicked because I couldn't find the little brass strips to put into my shirt collar, called “collar stays,” which is what kept my collar from flying up when I put on a tie.  So I jumped onto Youtube and typed in “DIY collar stays.”  There appeared a young man in a 3-minute video that showed me how to cut up an old credit card and use it as a replacement for the brass collar stay.  Genius!  His marketing (of a solution to my problem) is what convinced me to trust him.  I immediately subscribed to his channel and have revisited him from time to time.

But here's where it gets good – he invited me to download a list of DIY tricks for men who wear suits, and I jumped all over it.  He added me to his “friends” list.  I use the word “friend” very loosely here, but the focus is on the fact that he's no longer a stranger because demonstrated perfectly what we talked about is part 1, the value exchange.

This young man understood that a lot of men who wear ties (i.e. his target market) carry this “broken” item, so his video was a demonstration that he had the “fix.”  He was skilled enough to immediately direct me to a place where he could continue building trust, which is why I ended up on his “friends” list.

LIST BUILDING PRINCIPLE: FIXING WHAT'S BROKEN LEADS TO INSTANT TRUST

Your second and most important objective online after building trust is to build a list of those whose trust you have earned.  If you can appreciate that my problem with collar stays wasn't the ONLY problem I would have, then you understand the value of building a “friends” list.  Other things that may be “broken” that he could fix (via email) could be:

-How to get scuffs out of my shoes WITHOUT damaging them
-How to remove wrinkles from my suit WITHOUT ironing it
-etc.

THE MONEY IS IN THE LIST – WELL, KINDA

In tomorrow's training we will discuss how to build a relationship and authority with the list, and why that is the final step before getting paid.  Before I go I want to address something I've heard since I began marketing online.  You'll hear every online guru utter the following line when referencing building your email list:

“The money is in the list.”  In other words, if you can successfully build a strong, thriving list of people who are on that list because you fixed something that was broken, and you make offers to them, you'll get sales and therefore make money.

This is partially true, and here's why.  It's not the sheer accumulation of a list that leads to money.  It's building an AUDIENCE from the list that is the essence of what they are trying to say.

Check out this video and you'll better understand what I mean.  WATCH IT BELOW.

Tomorrow I will dive into part 3 where we focus on building that relationship to the point of being a friend and trusted advisor.  Until then, here are a few action steps you can do until then:

1. Identify the MOST COMMON broken items that you target market would deal with on a regular basis
2. Make a list of the top 3-5 that your can create a “fix” for (i.e. video, audio, pdf, etc.)
3. Set a goal to build a list of 100 people who you have provided your “fix”

Do you believe this content is share-worthy?  If so, please share it with those who you believe could benefit – specifically those who are looking for the secret to making money online.

Until tomorrow, go forth in victory!

Coach Larry
P.S. In the RIGHT MARGIN of this page, there is a book that we would like to give you as a FREE GIFT.  Some of the principles in the book were featured in today's training.  Click on the image and get your copy today.

Are you battling with the details of what it takes to actually start making money online?  I know that battle all too well.  There's so much BULL circulating that it seems like those who really know what to do only want to share it AFTER you fork out a small fortune – and even then they still hold back.  Sound familiar?

HOW TO START MAKING MONEY ONLINE EVEN IF YOU'VE NEVER MADE ONE RED CENT

As we gear up for our annual Sales & Marketing Experience (February 2nd-4th in St. Petersburg, Florida), I thought this might be a good jump-start in your efforts to make money.

Today, we begin a 4-part series that will explain in detail the necessary pieces that have to be in place in order for you to start making money online.  

Here's the secret: there is no secret!  It boils down to basic principles that have worked in marketing for 1000's of years.  It has very little to do with the internet specifically.  However, what you're about to learn over the next several days is the adaptation needed for it to work online – and work for YOU.  Make sense?

So the question is, what's the first step in the process to making money online, even if you've never made one red cent?  Let's first list the 4 things you will need.  The remainder of today's training will completely focus on the FIRST thing you need to start making money online.

1. A Quality Value Exchange Between You And Those You Want To Serve
2. A Growing List Of People You've helped From Step 1 Above
3. A System For Building Relationships & Authority With The List
4. Make The RIGHT offer at the RIGHT Time Unapologetically

LEARN HOW TO FIX WHAT'S BROKEN – THE FIRST STEP TOWARDS MAKING MONEY ONLINE

When I first attempted to make money online nearly 10 years ago, I kept hearing it said over and over, “you have to give value to the marketplace.”  Can I be brutally honest here?  I had no freakin' idea what that actually meant!  In my day to day life, that kind of talk wasn't happening, so it confused me.

Imagine someone carrying around a box that has a broken item inside.  They are searching for someone to teach them how to fix it.  They come upon you and you are also carrying a box that has the “fix” instructions inside.  You exchange your fix for their broken item.  THAT'S THE DEFINITION OF GIVING VALUE.  It's an exchange that you make that leaves someone better than they were before connecting with you.

In other words, when you are able to do one of the following 4 things, you have successfully given value:

1. Give a quality solution to a problem (“I'm having a problem with _______.”
2. Give a quality answer to a question (I have a question about _______.”
3. Give quality relief to pain (I'm suffering from _______.”
4. Give quality advice to a given situation (I need advice on how to _______.”

In the following video I break down an example that should anchor the point.  WATCH IT BELOW.

Tomorrow we will pick up where we left off here and talk about the next piece of the puzzle when it comes to making money online.  What I want you to do until then is identify:

1. Who do you serve with your business?
2. What are the “boxes” that they carry around with “broken” items?
3. What is the “fix” in your box that you can exchange with them and make them better?

Do you believe this content is share-worthy?  If so, please share it with those who you believe could benefit – specifically those who are looking for the secret to making money online.

Come back tomorrow for part 2 where we dive into how to grow a quality list of people who you've helped from step 1 and exactly what needs to happen to get you closer to the cash.

Until then, go forth in victory!

Coach Larry
P.S. In the RIGHT MARGIN of this page, there is a book that we would like to give you as a FREE GIFT.  Some of the principles in the book were featured in today's training.  Click on the image and get your copy today.

Hey Legendary Marketers! We're looking to add a few more coaches to our Core Step Coaching Team! This is a HUGE opportunity to work closely with the inner circle, internal team of Legendary Marketer AND earn a great income.

Our Core Step Coaching Team is lead directly by me, David Sharpe and our coaches are best in class.

Our Core Step Coach's role is to guide our new members through our 15 Core Step Training Process and introduce them to our core products.