Did you check out part 1 in our 4-part series entitled, “how making money online REALLY works?”  If so, you now understand what it means to give value as the first step towards making money.  If you have not seen part 1, check it out here so that you can keep up.  Today we move on to STEP 2 in the process of making money, which I like call the “friends” list.  Let's recap the 4 things you need in order to make money online.

  1. A Quality Value Exchange Between You And Those You Want To Serve
  2. A Growing List Of People You've helped From Step 1 Above – TODAY'S TOPIC
  3. A System For Building Relationships & Authority With The List
  4. Make The RIGHT offer at the RIGHT Time Unapologetically


Your first and most important objective online, if you ever want to make money, is to move from being a stranger to being “trusted,” then on to being a “friend.”  If you never make it to the realm of a friend that's fine; that's the ultimate way to maximize your results.  However, you can do everything you need to do to make money online at the level of being trusted.

In our everyday life, we have given our trust to both friends and non-friends.  Take for instance your primary care physician.  Can you really say that's your friend, or just someone you trust?  The real question is, how did they earn your trust WITHOUT developing into a friend?  There's 3 possible ways this happened:

  1. Their marketing convinced you to trust them
  2. Their credentials convinced you to trust them
  3. Their results convinced you to trust them

Once you conclude this training you'll be given the secrets to using marketing, credentials and results to earn trust.  Once you have that, never do anything to break that trust.  More on that in part 3.


I can remember one time being panicked because I couldn't find the little brass strips to put into my shirt collar, called “collar stays,” which is what kept my collar from flying up when I put on a tie.  So I jumped onto Youtube and typed in “DIY collar stays.”  There appeared a young man in a 3-minute video that showed me how to cut up an old credit card and use it as a replacement for the brass collar stay.  Genius!  His marketing (of a solution to my problem) is what convinced me to trust him.  I immediately subscribed to his channel and have revisited him from time to time.

But here's where it gets good – he invited me to download a list of DIY tricks for men who wear suits, and I jumped all over it.  He added me to his “friends” list.  I use the word “friend” very loosely here, but the focus is on the fact that he's no longer a stranger because demonstrated perfectly what we talked about is part 1, the value exchange.

This young man understood that a lot of men who wear ties (i.e. his target market) carry this “broken” item, so his video was a demonstration that he had the “fix.”  He was skilled enough to immediately direct me to a place where he could continue building trust, which is why I ended up on his “friends” list.


Your second and most important objective online after building trust is to build a list of those whose trust you have earned.  If you can appreciate that my problem with collar stays wasn't the ONLY problem I would have, then you understand the value of building a “friends” list.  Other things that may be “broken” that he could fix (via email) could be:

-How to get scuffs out of my shoes WITHOUT damaging them
-How to remove wrinkles from my suit WITHOUT ironing it


In tomorrow's training we will discuss how to build a relationship and authority with the list, and why that is the final step before getting paid.  Before I go I want to address something I've heard since I began marketing online.  You'll hear every online guru utter the following line when referencing building your email list:

“The money is in the list.”  In other words, if you can successfully build a strong, thriving list of people who are on that list because you fixed something that was broken, and you make offers to them, you'll get sales and therefore make money.

This is partially true, and here's why.  It's not the sheer accumulation of a list that leads to money.  It's building an AUDIENCE from the list that is the essence of what they are trying to say.

Check out this video and you'll better understand what I mean.  WATCH IT BELOW.

Tomorrow I will dive into part 3 where we focus on building that relationship to the point of being a friend and trusted advisor.  Until then, here are a few action steps you can do until then:

  1. Identify the MOST COMMON broken items that you target market would deal with on a regular basis
  2. Make a list of the top 3-5 that your can create a “fix” for (i.e. video, audio, pdf, etc.)
  3. Set a goal to build a list of 100 people who you have provided your “fix”

Do you believe this content is share-worthy?  If so, please share it with those who you believe could benefit – specifically those who are looking for the secret to making money online.

Until tomorrow, go forth in victory!

Coach Larry
P.S. In the RIGHT MARGIN of this page, there is a book that we would like to give you as a FREE GIFT.  Some of the principles in the book were featured in today's training.  Click on the image and get your copy today.