Why is empathy such a great thing to have in sales?

Recently, I had a call with my Sales Team were I discussed how having empathy for your customers helps to build trust and honesty.

It's about making people feel seen, heard, and understood. It's about acknowledging their feelings and feeling with them.

It may be a cliche, but it's so true – people really don't care how much you know until they know how much you care.

Customers are gonna trust you more if you empathize with them. They'll be more honest with you if you show that you see them and hear them.

Check out this video where I take you behind the scenes on this Sales Team call: