A lot of people starting their business try too hard to appeal to everyone.
You don't need to cater to the masses to be successful.
The truth is, when you try to please to everyone, you end up losing appeal.
You don't need to appeal to everyone. You just need to find your niche.
If you're older, you don't need to appeal to Millenials. Maybe you want to cater to retirees.
There's riches in the niches.
How do you niche down? How do you figure out who your target customer is and how to reach them?
Watch this video to learn more:
