Storytelling is such a huge part of sales.
I use storytelling all the time in my marketing. As you might have heard me say before, I took my mess and turned it into a message.
When I was in New York, I ran into Brandon Doman from the Strangers Project.
He's been collecting stories from strangers since 2009.
This guy has heard over 45,000 stories. That's incredible.
Check out this video to see my conversation with him: