Ryan Hildreth is a client who started off working a 9-5 straight out of college. He stumbled across affiliate marketing and found it to be the best business model for himself. He started his Youtube channel in 2017 and now has over 240,000 subscribers on Youtube and over 250,000 subscribers on Tik Tok.
When Ryan first started out he was finding videos on Youtube to replicate and turn into his own words. Over time it became difficult to find new videos to replicate. He wasn’t getting much done trying to come up with ideas every day. He was missing one key factor- structure.
Creating Structure And A Schedule In Your Process To Become Successful
Ryan began putting out two to three videos a week. When you’re just starting out, he recommends you make two to three videos a week so you don’t overwhelm yourself. In order to do this he had to create a weekly schedule for himself and begin planning out his videos one step at a time.
He says that getting ahead is important in case there is an emergency or something comes up that you need to spend time on. That way you have videos done that you are able to post while not working.
Ryan’s process starts on a Monday. The first thing he does is grab a notepad and a whiteboard. You can also use Google spreadsheet to organize and list your topic ideas. He lists ideas he wants to do videos on. He also plans out topics he wants to expand on and trending topics to make videos on.
Monday is his administrative day, which means no filming or content creation is done. Instead, he uses Monday solely for a planning day for idea generation. He plans out ten video ideas. He scours Youtube and finds trending videos in his niche.
Tuesday Wednesday and Thursday are the days Ryan creates, films, and edits videos. He creates three videos and edits them, and then uploads them each of the three days. He typically spends three days a week on Youtube related work and the remaining two days on his email marketing.
Ryan’s Youtube channel https://legendarymarketer.com/ryan-youtube
Outsourcing Thumbnails From Affordable Creators To Deliver High Quality Images That Stand Out
Ryan outsources his video’s thumbnails. He does this through FIverr, where he finds a nice inexpensive thumbnail creator. He sends the person creating his thumbnails thumbnails for other videos that he likes. Then he asks them to be made to look similar.
He typically keeps his thumbnails 3-5 words if he can. Videos that only have a few words in the thumbnail tend to perform better. He gives the creator the title of the video and then they create his thumbnail for him.
Finding Inspiration From Other Content Creators In Your Niche
In order to find videos to gain inspiration from, Ryan types in ‘make money online’ into Youtube and makes videos around the topics that come up. He isn’t looking for a particular time stamp on the videos. Videos can still be popular and relevant years after they are uploaded. Youtube will push the top trending videos for the keywords ‘make money online’ towards you. If a video is uploaded less than a month ago that means that it's performing really well and Youtube is pushing that towards you.
Ryan doesn’t use any Youtube video filters when finding videos to get inspiration from. He leaves on ‘sort by relevance’ to ensure that he’s getting the most relevant videos to his topic. A video has to be at least eight to ten minutes long to add revenue to it. However, don’t create a video that is too long.
Youtube tracks how long a video is being watched for. If it is not being watched all the way through or too many people are clicking out of it in the first few minutes, it may not rank well. Ryan waits for a video to hit a home run. If one video starts to take off and gets over 20,000 views he will create another one like that.
Ryan stays within the broad niche of how to make money online. He says that if you just do ‘make money with Facebook’ videos for seven days straight the topic may not still be trending. However, if you did ‘how to make money online’ videos, one of those may take off. You have to have a broad topic to create from.
Get the idea?…
There’s probably not going to be a lot of videos you come up with that are original ideas. But that’s okay. Finding inspiration from videos is a great way to take parts of other videos you watch and expand on them. Getting information from other content creators and videos is a form of inspiration. Don’t get discouraged if you can’t come up with an entirely original idea for a video.
Using Free Easy To Use Software To Create A High Quality Video
Ryan uses the free software that came with his Macbook when creating and editing his videos. He uses the screen recording feature on Quicktime Player when filming. He does this by going to ‘file’ on Quicktime Player and then clicks ‘new screen recording’. Quicktime Player is free and easy to use because it saves right to his desktop. This makes videos easier to find.
He also films himself as he’s screen recording with his Cannon T6i camera. He likes to have high quality video of himself. He combines the two in iMovie, another free app for Macbook. iMovie is an easy app for Ryan to use as well. “It’s all about what you’re comfortable with,” Ryan said. Showing a video of himself makes it more personal.
Another easy to use tool is Loom because you can record yourself and screen record at the same time. Loom is free to use for videos up to five minutes. Ryan says that over time it’s better to show your face. Showing your face links your viewers to your humanity. When Ryan films and messes up he keeps going. He takes out the parts he messes up on when editing. Each of his videos take about 20 minutes to edit.
Consistency Is The Key For Successful Results
Ryan schedules his videos to post at the same time every day at 8am. He posts at the same days and times every week because having consistency in your business is good. You will see results from videos you upload three to four months down the road, but with that consistency you will begin to grow.
Showing Humanity And Building Relationships With Your Email Lists
When Ryan adds someone to his email list, he likes to follow up with them for thirty days straight. The first two emails are conversational pieces. He likes to have a conversation with people who join his email list to get to know them and build connections. The third email he sends is typically when he pitches to them.
He doesn't send people on his email list his youtube videos. He doesn't want them to affect his watch times. This is only because he has so many subscribers and gets several thousand views on his videos within the first few hours. If you are just starting out, you should be emailing your Youtube videos to your email list.
Using Tik Tok To Generate Youtube Subscribers
When Ryan first created his Tik Tok, it took a while at first to build up followers. When he started, he started from scratch. He didn’t tell anyone about his Tik Tok and wanted to see how big he could grow it to challenge himself.
He posted at least twice a day and did mostly ‘make money online’ related posts. His posts were mostly previews of his Youtube videos. He put only his Youtube channel link in his Tik Tok profile. He wanted people to click on his Youtube channel from his Tik Tok videos to use it as a lead generation to his Youtube videos.
Ryan hit a record month in commissions the second month he was creating Tik tok videos. He was growing 1,000 to 2,000 subscribers each day on Youtube that were coming from Tik Tok.
If you would like to learn strategies to apply to your business just like the one Ryan applies into his business in affiliate marketing, including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy, watch our brand new free webclass while access is still free.