David Sharpe bio

 

Spencer Mecham is a client who has not only mastered having multiple platforms to work off of, but has also mastered bringing income to those multiple platforms. We recently interviewed him on our morning show, Wake Up Legendary, to learn about how he turns his multiple streams of traffic into income.

From the very beginning of Spencer’s affiliate marketing career he found himself worried about his social media accounts being shut down. He decided that after an Instagram account along with a Youtube account being shut down it was time to work off of multiple platforms. 

 

When Spencer finds a new platform to work off of, he masters the platform to the best of his ability and then writes down a system for it. Once he’s written down how it works and what he wants out of it, he then passes it along to someone he’s hired to work on his account on each platform. 

 

Outsourcing Quality People To Help You Create Quality Content

 

He can’t operate a Youtube channel, instagram account, Tik Tik, blog, Facebook group, email list, etc. all by himself. He typically hires multiple people to help him do things like edit videos and thumbnails. When hiring someone on, Spencer says to not be afraid to move through people. He likes to have weekly meetings and follow up with the people he has hired. He wants to make sure that anyone he has hired is on the same page as him. 

 

Spencer will typically give practice tasks for anyone who he is considering for the job and makes sure they know what they’re doing. He typically hires three people at a time. Two of them work full time and one of them works part time. 

 

Outlining And Scripting Videos To Cater To Youtube’s Algorithm

 

Spencer outlines each video before filming it, and has passed on the outline job to one of the editors he hired. This creates less work for him so that he has more time to focus on other tasks in his day. The outlines he makes for his videos aren’t just what topics he’ll be speaking about, but includes an entire script for the video. He caters to Youtube’s algorithm by scripting the video and deciding what A roll and B roll go into each video.

 

Youtube tracks how long each person who views a video is watching it for. If someone is viewing a video for just a moment and clicks out of it, Youtube won’t push it into the algorithm. If a video is watched most of or all the way through often, it is more likely to come up first in the search results or be suggested to watch next by Youtube.  “A high click rate and a high watch time equals a viral Youtube video,” Spencer said.

 

In order for Spencer to keep his videos from being clicked out of too soon, he began using a tactic that would keep people watching until the end- curiosity. 

 

When scripting videos, Spencer spends a lot of time planning. He plans out how they’re going to generate the curiosity factor that runs throughout the video that keeps people watching. “A high click through rate and a high watch time equals a viral youtube video,” Spencer said. Since catering his videos to Youtube’s algorithm, he has grown his Youtube channel to 43,000 subscribers. 

 

Create Unique Content That Generates Value And Curiosity

 

Spencer says that in order to get more views on videos, take a unique approach to the videos you create. Instead of doing ‘10 ways to make money with x’ Spencer says that a more unique approach would be to spend 8 hours clicking through sites, or take surveys for 5 hours straight and do a video on that experience. That generates a story with the videos and gives the viewer something more to connect to rather than a generic video.

 

Spencer says to get comfortable on camera it’s okay to go generic videos but as you get more into it to begin throwing in the experiment style videos where you document the process of something like taking surveys or watching a particular type of video.

 

Don’t Waste Time Editing Videos If You Can Outsource A Skilled Editor

 

When he first started making Youtube videos, Spencer spent a lot of time editing them. He found that it was easier and a better use of his time to hire someone to edit his videos for him. This way someone else who had more skill than him could do ten times what he could edit on a video. 

 

He watches a bunch of videos and writes down what he likes about them. Then he hires someone and gives them that list with five example videos he’s found that he likes. Spencer has found the cheapest video editor for himself has been about a hundred dollars, but there are sites like Fiverr where you are able to hire someone for cheaper, though the quality may differ. 

 

Videos that you create can still blow up without a bunch of fancy editing. When Spencer was starting out, he did a few videos where he shared his screen and those have gotten over 300,000 views. 

Spencer’s Youtube channel @Buildapreneur

 

Visualize What Your Business Can Grow To And Move To Multiple Platforms For More Income 

 

Spencer’s Tik Tok, Youtube, Facebook group, and blog are his main streams of income. His project manager does the pictures, categorizing, and outline for his blog and then sends that over to his blog writers. 

 

Spencer turns his Youtube videos into blog posts and bases posts off of certain keywords to drive in more traffic. When repurposing his youtube videos onto his blog, he also re-purposes his Tik Tok videos into Youtube videos. He edits the Tik Tok logo off of them and turns them into something called Youtube Shorts, a new program similar to Tik Tok. By doing this he grew more subscribers because once you hashtag a 60 second or less Youtube video with #shorts it is pushed into the algorithm. Youtube is testing Shorts in the United States and pushes videos into the Shorts algorithm to test how well they are performing.

 

Structure Tik Tok Videos To Hook Your Viewers

         

     Spencer’s Tik Tok @spencerhacks

The Tik Tok algorithm is very similar to the Youtube algorithm. Spencer uses the same curiosity factor from Youtube to keep his viewers watching his videos. He structures his videos so that the viewer doesn't really understand what he’s trying to tell them in the video until thirty to sixty seconds in. Once the viewer has reached that point, they’re been watching the video for so long that it doesn't matter if they scroll out of it. 

 

Spencer hooks his viewer and strings them along in the video. He shows his viewer the process and in the end explains the point. This allows him to keep the curiosity going as long as he can in the video. He uses terminology in his videos that keeps the viewer hooked and gives them something to think about while they watch.

 

It’s important to differentiate yourself from people on Tik Tok who make videos from similar videos. People don’t want to watch the same video over and over again. When starting your video, say that it’s something different than what your viewer has seen before. That way they want to keep their eyes glued to the screen in suspense. 

 

If you enjoyed this article and want to learn more affiliate marketing secrets like the ones Spencer shared with us here, watch this free video while access is still free.

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