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How To Get 19,000 Views Per Video On Youtube For Your Affiliate Marketing Business

November 10, 2020 by David Sharpe Leave a Comment

Simon Gorges is a full time airline pilot with a Youtube Channel that has 26,000 subscribers. He’s also a client of ours and we recently interviewed him about his affiliate marketing business on our daily show Wake Up Legendary to hear how exactly he does it.

Simon has been filming tutorials, reviews, step by step guides, amongst other types of videos for his Youtube channel Metics Media for two years. “I actually started to look for different ways to make money online when I was studying aviation, I had a lot of free time so I was looking for a way to make some money on the side,” Simon said. He started creating Instagram accounts and building them up to sell them to other people as well as using E-Commerce. This wasn’t stable enough income from him and he found it mentally exhausting. He had to deal with a lot of customer support and a lot of customers had unrealistic expectations.

Simon wanted to do something online for a second income and found his way to Youtube affiliate marketing. His channel that started with a few videos that didn’t even show his face now has 26,000 subscribers. His videos get anywhere between 19,000-20,000 views per video on average. “I realized Youtube is pretty cool because you can teach people and you get very cool feedback because people comment on your videos and you see how you help them,” Simon said. The reason he likes affiliate marketing as much as he does is because he is able to bring in a more stable amount of income and you don’t have to have your own product or customer support. He feels that having a blog or Youtube channel is “crazily passive”.

The aviation industry got hit very hard during Covid and Simon hasn’t been piloting since March. Luckily, his Youtube affiliate business brings him in just about as much money as he normally would make as a pilot. “Especially in this time right now I realize how important it is to have a second income stream or multiple income streams in case something happens. For me it gives me a lot of security and also a way to now spend my free time and increase my online business to kind of grow that on the side,” Simon said. He first kept building his Youtube channel until he had a couple hundred subscribers. Those couple hundred soon turned to a couple thousand.

Some of the videos that Simon first uploaded to his channel still occasionally bring him money. He tries to make sure his videos will still be relevant in a few months or even a few years when he makes them so that they will still gain views. “I see (Youtube) as you being a teacher that is teaching 24/7, but you don’t physically have to be there, and if you combine that with affiliate marketing you can make a good amount of money,” Simon said. However, his videos didn’t build traction and get views right away.

When Youtube recognizes that a video a channel uploads is a video that people are searching for often, they rank the video according to the keywords mentioned in the title and description. The more his videos showed up in a search, the more views they started to get. He said that every week a couple hundred people would be searching for the same keywords he was using in his videos. They would find his videos, click on them, and find the result they were looking for. “You can’t go in with expectations that your videos will get tons of views from the beginning. What I think is very important (is that) you, from the beginning, have a strategy that is working for your niche or your Youtube channel,” Simon said. For most niches the best strategy is to do keyword research and try and find long tail keywords people are searching for.

Long tailed keywords are more than just one word, and more like a question or phrase that people are searching for. Simon’s strategy is to find keywords that aren’t as competitive. These keywords are the ones that don’t have as many good videos linked to them. When coming up with ideas for videos and doing his keyword research, he says to think about what the person will be typing into the Youtube search bar. Then it becomes his job to create that video.

When uploading videos to a channel, Youtube will test the videos, put them on the search engine, and once those videos have received a certain amount of views Youtube then determines where the videos will be ranked during a keyword search. “You have to trust youtube to be able to do that and give youtube time to gather the data to be able to rank your video and to show the video to the people that are looking for it,” Simon said. This takes time and if a channel doesn’t have any videos on it, it takes time for the channel to grow and get subscribers.

Simon says that it’s important to really focus on targeting the right keywords so that his channel can deliver what people are looking for. “What I would think is the most important thing is don’t create one video a day. If you can create one quality video a day, okay, but the thing is you have to do a better video than your competition,” Simon said. It’s better to have one video that does very well compared to 10 videos that don’t gain any views. It’s all about quality over quantity.

On Simon’s Youtube channel he has a total of 47 videos, which averages out to him uploading about 2 videos a month. Simon says that buying a good camera first is not the most important part of the video making process. Viewers have a problem they are looking to solve by viewing a video, and that having fancy gear isn’t necessary in doing that. The more important part of creating Youtube videos is the content being put out. Avoiding rambling and getting to the point as quickly as possible is major because the viewer wants to know the end result and what exactly is going to be covered in a video.

When creating a video, Simon advises that the things to remember are to have a good title, have the main keyword in the title, and that the thumbnail should have the same words as the title. Have a high quality thumbnail for the video that is not only colorful but also stands out to the viewer. Look for what videos are performing well and get inspiration from those videos. According to Simon, engagement is important. Ask for likes and comments. Give people a reason to comment on your video. The more likes and comments on a video, the more it will come up in a search.

It is important to put a call to action at the end of a video. “At the beginning of the video it’s important to get right to the point and suck them in to let them know that what they were looking for they can find in your video,” Simon said. Attention spans are so short that if every video started off spending thirty seconds to a minute to get to the point, viewers will be lost in the first minute. Youtube will see that and track how many people actually watch the video the entire way through and that’s how Youtube will base the ranking on a video. If viewers are clicking out a video in the first minute, Youtube won’t show it first.

When filming, Simon stays on track by scripting his videos. “I try to not make it too robotic but I want to script my sentences so that I don’t veer off and ramble on,” Simon said. Simon says that he has a lot more respect for actors because of the difficulty of scripting a video, but even actors have bloopers. The important part is to be authentic and sound natural. Viewers knowing that they are watching real people is important to them because there are so many scams nowadays, people find themselves skeptical. “Any natural stuff that happens is funner than when people try to be funny, Simon said.” Everybody needs to think of themselves as a media or advertising firm. If someone is insecure about filming themselves, a great way to accept themself is to do a few live streams until they are more comfortable filming. In an industry where people want to get results out of videos, people need to create high quality, authentic videos.

If you’d like to learn more of the strategies Simon applies to his affiliate marketing business, including how to make multiple high-ticket affiliate commissions each month to supercharge your earnings, watch our brand new free webclass while access is still free.

Worth Every Dollar: 13 Expert Tips for Effective PPC Campaign Management

November 2, 2020 by David Sharpe Leave a Comment

How would you define a successful PPC campaign? Do you measure success in the number of clicks your ad gets? Or, would you say it’s in the number conversions?

Well, the answer might surprise you. It all ultimately boils down to your PPC marketing ROI. That’s the bottom line.

If you want to grow your business you have to strike the perfect balance between what it costs to acquire new customers vs. how much business that customer brings in. That’s why effective PPC campaign management is so important.

You need to establish what kind of ROI you want from your PPC campaign. On average, businesses spend $116 million on PPC campaigns each year. The real question is, how much are these businesses actually recouping from their campaigns?

This article compiles 13 expert affiliate marketing tips for effective pay per click campaign management. Read on.

1. Research on Keywords

Every successful PPC strategy begins with a brainstorming session. At the heart of it lies choosing the right keywords that target the right audience. Getting the best keyword is a 3 step process:

First, you need to build a seed list. Use your knowledge of your customers, industry, and experience to come up with some words off the top of your head.

If you’re currently running a marketing campaign, that’s even better. You’re better placed to build a seed list.

Next, you’ll have to apply some research tools. These will help you understand what words and techniques your competition is using. You can also use keyword planners to either expand or water down your seed list.

The third step is the refinement phase. This is the most important part of the 3-step process. You’ll have to keep refining your list both at the initial stage and throughout the duration of your PPC campaigns.

You might find that some keywords are more effective than others, or others might be more appropriate for an entirely different campaign altogether. Don’t weed them out completely though. If you find that you won’t need them in this campaign, move them to a different ad group for the future.

2. Formulate Your Campaign Keywords

An SEO keyword is a phrase of 3 to 6 words that users use to run searches on search engines. As a rule of thumb, you should never use a one-word keyword. The competition for that would be too high which would make it impossible for you to make a decent ROI.

Long-tail keywords have since replaced them. The idea here is for your keyword to generate a decent amount of traffic to your site without being too competitive. Ensure you align your keywords to what your customers’ goals are.

3. Structure and Organize Your PPC Keywords

Now that you know which keywords you want to target you need to structure and organized them further. Put them into more targeted groups that are related to each other.

The best way to measure the performance of your keywords during the duration of your ad campaign is to make them very specific for every group you’re targeting. Bear in mind that search intent normally changes form very broad keywords to very specific long-tail search terms.

4. Add Negative Keywords to Your PPC Campaign

As you put manage your campaign the question you should always have at the back of your mind is: What is the search intent here? Search intent is everything!

A keyword may appear attractive based on the search volume it generates and even based on the CPC. But, it may not be ideal for your PPC campaign.

The intent of certain keywords may end up being quite different from what you want. Take for instance someone searches using the keyword “Chevrolet truck parts diagram”. This indicates that the user has a general interest in learning about the parts of the vehicle.

This keyword has a low level of intent. If someone searched instead for “Chevrolet Silverado seat covers” that is referred to as a high-intent keyword since the visitor is very specific and knows exactly what they’re looking for.

That way you avoid getting immediate bounces that don’t convert, or, impressions that don’t result in any clicks. Prevent this from plaguing your campaign by, flagging keywords that target the wrong audience as “negative keywords”.

5. PPC Campaign Management: Have a Budget for Your Ads

First, you should know that the average CPC varies based on industry. Before settling on the keywords you’ll use for your campaign, you need to determine if you can afford to advertise for that keyword.

That’s why it’s super important that your audience is searching for your target keywords, and that you know what the intent behind the search is. Ultimately you’ll need them to click on your ad and buy what you’re selling.

6. A Little Competitive Research Never Hurt Anyone

By the time you’re running a PPC campaign, you should already be acquainted with who your competition is and what they’re doing. If they’re running PPC campaigns as well you need to strip them down and see what keywords they’re targeting.

Your competition isn't only limited to businesses that are selling similar products to yours. Use Google Adwords to provide you with Auction Insights to see if there are unrelated domains bidding for the same keywords you are. If so you might want to consider using different keywords to reach your audience.

7. Create an Awesome Ad Copy

Once you have your keywords in the bag you need to come up with some killer ads. The time you spend doing this will make or break your ROI.

The words you choose to use in your ad copy need to highly target your audience. It’s the only way they’ll pay attention to your ad, click on it and eventually convert.

You need to make the ad personal. It needs to offer a solution to their specific problem.

Play to your audiences’ needs and interests. Understanding their psychology makes all the difference.

8. Create a Compelling Call-To-Action

Don’t be afraid to use actionable keywords like “Get” and “Now”. When coming up with a powerful call-to-action, you need to pay close attention to the specific action you want your visitor to do.

Do you want them to “Buy”, “Shop”, “Try”, or “Learn” something? Using the right CTA will do wonders for your conversion rate.

9. Use Ad Extensions to Enhance Your PPC Campaign

Ad extensions make your ads more attention-grabbing. It’s a direct way to interact with your audience.

However, it all depends on what the goal of your ads is in the first place. Some extensions you can use include: Sitelink extensions and call extensions.

10. Spruce up Your Landing Page

Sending traffic to your homepage is a rookie mistake in internet marketing. The page your visitors get sent to when they click on your ad needs to be relevant to the actual ad.

It has to meet the needs, intent, and interest of the visitor. Otherwise, they’ll get out of there faster than a bat out of hell. Your ad and your landing page need to create a seamless experience that ultimately leads to the conversion of that visitor.

11. Optimize for Mobile Platforms

In today’s world, people are always checking their smartphones. Therefore, you have to optimize your PPC campaign for mobile viewing.

Ensure that the ad is short, concise and clearly written. Your website’s landing pages also need to be mobile friendly. Try not to send your mobile visitors to a page that’s designed for desktop leads.

12. Your Quality Score Matters

As you review and optimize your campaigns, your Quality Score should be the focal point of the entire process. It basically measures how relevant your ads are in relation to your keywords and landing pages.

Google looks at the Expected CTR, the Ad Relevancy and your visitors’ Landing Page experience to come up with the score. The higher your Quality Score is, the lower the overall CPC.

13. Review, Rinse, and Repeat

Keep track of your PPC campaign data, review it regularly and pivot as much as you need to. As you run your campaign and the real data flows in, you’ll have to make some edits.

Your Quality Score will shift constantly. You’ll find CPCs going up and keywords changing as well.

You might even find that you’re getting massive amounts of clicks but no conversions. That’s a sign that you’re attracting the wrong audience. It means you have to go back to the drawing board and make some changes.

Experiment with different ad copy, landing pages, and modified keywords. Eventually, you’ll start getting the reaction you want from your audience.

The Parting Shot

PPC campaign management never ends. You have to continuously monitor your ads and use that data to tweak certain aspects of your campaign to improve conversions. Remember, it’s all about maximizing your ROI, so it’s important to make sure that your PPC campaign targets the right audience for your business.

Did you enjoy this article about PPC campaigns? Check out this free webclass that will teach you the skills you need to run a successful business, including how to make multiple high-ticket affiliate commissions each month marketing valuable products people already want to buy.

7 Best 2021 SEO Practices for Small Businesses

November 1, 2020 by David Sharpe 1 Comment

64% percent of people rely on search engines to make a purchase decision.

Search engines play a big role in your small business' online traffic generation. If you are going to appeal to, then you need to utilize Search Engine Optimization (SEO).

SEO is the process of developing your online profile so that customers can easily find your business. While SEO is useful, the landscape around it changes rather often.

If you want to improve the success rate of your SEO for small business strategy, you must employ techniques that are up to date. Here are some ways you can work on your search engine optimization to get your customers to notice you.

1. Know Your Audience

The end goal of your search engine optimization strategy is to create compelling content that your target audience can discover.

Since that is the objective, you need to know who you are targeting to figure out how to best communicate to them. You have to understand exactly how your customers run searches on the web and the things they are looking for.

One way you can learn more about your audience is by studying the kind of content they like getting from you.

When you publish new material you can use online tools such as Google Analytics to give you more insight. That can be especially useful when picking future topics to write about.

Other insights you will get to find out include:

● The topics that get more readers and views (in the case of videos)
● What pages your audience spends more time on
● How many users come through social referrals

Social media platforms also have their own analytics tools that can help you gain insights into how you can better serve your users.

2. Page Speed Is Key in SEO for Small Businesses Strategies

One of the more surprising tips for entrepreneurs is that your page speed impacts how well you rank.

Page speed refers to the amount of time a user has to wait until a page on your website completely loads.

Google is on record saying that its algorithms use page speed to determine where you rank among other things. You, therefore, can't afford to ignore it.

One of the SEO best practices you can use to increase your page speed is to compress your files.
Look for software that can reduce the size of files on your website. You can use such software to reduce CSS, HTML, and JavaScript files on your website.

When it comes to images, use programs like Photoshop where you can better control the quality.

Another idea here is to reduce the number of times your page redirects users to another one. For every instance where that happens, your page will take longer to load.

Whenever you use images, understand that they also contribute to how fast your page loads. Use the PNG format for graphics and JPEG when uploading photos.

Don't forget to compress them to improve speed times. However, watch out that you don't lower their quality.

3. Use Evergreen Content

At the heart of your SEO efforts is the kind of content you use. When you use content that doesn’t appeal to your customers you will keep struggling no matter how well you tweak it.

It is important to use content that never loses its appeal.

Evergreen content is material that remains useful and relevant for a long period of time with little maintenance.

If you do it right, this kind of content will keep generating social shares, traffic, and occupy high positions in search rankings for a long time.

So, how do you create evergreen content?

Firstly, your content has to give your audience value while still being compelling.

Secondly, your content should have a heading that attracts the user's attention. Lists or ‘how-to' headlines tend to be the most popular. They advertise the content in a striking manner while suggesting that the material is easily readable.

Thirdly, your content should pass the ‘long-click' test for it to be evergreen. Whenever a searcher clicks on the link Google tracks the amount of time that goes by before they move on to the next link.

If they click your link and spend some more time on the page, Google interprets this as good material that has satisfied the searcher's query.

3. Keywords, Keywords, and Keywords

If you have ever made efforts to grow a business, the concept of keywords is not new to you.

Keywords are a mission-critical part of SEO as they directly influence how searchers find content.

When you want to determine keywords to use for your SEO marketing, you should start by doing some keyword research. Here, you look for the terms people use when they are searching for a particular subject matter.

Proper keyword research is useful in that it can either help you improve existing content or create relevant, new material.

Begin by identifying a primary keyword to use. Ensure it is a popular term to target a wider user base.

Whenever you're using the keywords you need to learn how to best apply them. Keywords should feature in the page title, a subheading, images, your meta descriptions and in the content.

Avoid overusing them (known as keyword stuffing) as Search engine algorithms torpedo your ranking if they detect any stuffing.

5. Craft Succinct Title Tags

A title tag is the main part of a search result listing that has a bigger font.

Title tags are the very first thing that searchers see about your business. They set the tone for what they should expect. A lot of attention and ingenuity has to go into creating them.

When you are creating title tags you need to make them clear. A good title tag is one in which a searcher knows what the content is about at a glance. A clear and accurate title tag not only communicates to searches, but it also signals to the search engine what the particular page is about.

Search engines limit the number of words in a title tag. You, therefore, need to learn the art of tweaking it to display all you want it to.

Generally, the limit will be between 60-80 words. You should target 50 words to ensure most of it is visible on different devices.

A good title tag starts with the most descriptive words or main keywords since it's unlikely they will be cut off. If you decide to include your brand name, place it at the end after the words describing what the page is about.

Remember to not overuse your target keyword in the title tag.

A title tag essentially gives you a chance to make a case for what your page is about. Since you have a very brief window, you need to emphasize to the searcher the value your page gives them.

6. Establish Authority

One of the primary goals a search engine is built to achieve is connecting users to the most authoritative information. Therefore, the algorithm works to find the most credible sources of information.

When a user runs a search query they expect the search engine to work as a librarian and find the correct information. Your content needs to show up at this point for it to draw in the target audience.

Creating top-notch quality content is one way in which you can increase the authority of your page and hence, the ranking.

The other way to establish authority is through links. There are two types of links; external links and internal links.

Internal links are those that connect different web pages of the same website.

When external links from sites with high credibility point to your website, its authority ranking will increase.

Similarly, many internal links pointing to a page signal to the search engine that it is an important page. That can improve its authority level.

External links provide more boost to your authority level than internal ones. The common practice is to use both when fashioning your content.

No matter what you do remember that it is not the number of links that is the primary factor. It is the quality of the links that should come first.

7. Ask for Customer Reviews

Reviews today have moved the word-of-mouth trust element to the internet space. As a small business, you should make it a habit to encourage your users to leave reviews online.

When a user runs a search, the local firms that have reviews received higher ranking in the SERPs.

One of the most essential reviews that Google uses to rank pages is Google Reviews. You should set up your business' Google My Business listing’ then get reviews to bump your ranking up.

Help Your Customers Better Find Your Business

Search engines have grown to become a powerful influence on customer behavior. People look for information to make decisions in their ‘I-want-to-buy' moments.

Your business must adapt and create a set of SEO for small business strategies that will contribute to its expansion and increase in revenue.

Legendary Marketer is on a mission to help you start or grow your business. To learn more marketing secrets and learn how to bring in more profit to your business watch this free video and learn our #1 recommended way to bring in income and grow your business.