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10 Simple Tricks to Increase Your Facebook Engagement
Standing out on Facebook can be tricky. With over 60 MILLION active business Pages, Facebook is an endless sea of content. Out of all of that content, how can you make someone engage with YOURS?
If you're marketing your business on Facebook, engagement is everything. You have to keep your audience liking, commenting, and sharing. You need your posts to reach as many users as possible. The higher the engagement rate, the higher your reach, which means more eyes viewing your content.
Here are my top ten simple tricks you can start using right away to increase your audience's engagement with your content.
Check them out, and let me know some of your tips in the comments below.
- ENGAGE!
Let's start with the most obvious one – engage back! Your audience will be more likely to comment on your post if they see that you are replying to other comments. Keep the conversation going.
Look at other companies to see how they are engaging with their audiences. Starbucks is a great example. Take a look at how they reply to some of the comments on one of their posts:
You should also be engaging with other brands and Pages similar to yours. Chances are, their audience will be interested in your content, too! You can use this to get your name out there. Share or comment on their posts, reply to their audiences' comments, get out there and start making connections.
- Check Your Insights
Facebook Insights gives you a look at how your page is performing. You can view when your audience is online (which is the best time for you to post)…
You can also which types of posts get the most reach or engagement on your page.
You can see Facebook's suggestions for Pages to Watch, which compares your page to other pages similar to yours. Super useful for finding other pages to engage with, like I mentioned above.
Adjust how you post based on what your Insights tell you. The best time to post is when your audience is online. If your Photo posts get more engagement then your Links and Videos, then post more photos. Just remember to be consistent! CONSISTENCY IS KEY.
- Invite Engaged Users
You probably already know that you can invite people to like your page, but did you know you can specifically invite users who have already engaged with your posts?
It's a simple trick I've seen used a lot. Just look for one of your recent posts with the most engagement.
Here's where it gets cool:
You can click on the reactions area to view every user who has engaged with that post.
See that little “Invite” button there on the right? That means this person is not a fan of your page – yet. Just click that button and invite any users who don't currently like your page.
Chances are, if they've engaged with your content previously, they would be interested in seeing more. Why not invite them to like your page, so they see when you post something new?
If you want to take it a step further, you could always reach out and invite them with a message. It adds a nice personal touch to your invitation.
You don't need to wax poetic about why you think they'll love your page – just send them a simple message saying you noticed they like your content, and invite them to like your page. It's easy and effective in establishing a connection with your audience.
- Include CTAs in Every Post
Your fans are more likely to engage with your post if you include a Call-To-Action at the end. There are the more obvious Calls-to-Action, like asking them to click, like, comment and share the post with their friends.
You can also get creative by asking open-ended questions. Ask your audience to fill in the blank. Ask if they prefer this or that. Ask what they would do in a particular situation. Make them think.
Add a Call-To-Action to every post you make, even if it's just asking for a like. Your fans will be more likely to engage with something that asks for a response.
Here are some basic examples you can throw at the end of almost any post to drum up engagement:
- “Like if you agree!”
- “Let me know your thoughts in the comments.”
- “Share this with someone who needs to see it.”
- “Don't forget to like and comment!”
- “Tag a friend in the comments.”
- “What do YOU think?”
- Images are Everything
Research shows that Facebook posts with images see more than twice the engagement that links and text posts do. Keep your audience interested in your content by being dynamic with what you post.
Share images from other pages or create your own branded content. While it's true that memes and motivational quotes tend to get more engagement, don't be afraid to throw some personal photos in there once in a while. Your audience will feel more of a connection with you if you do.
- Stay Away From Confusing Jargon
Imagine listening to a lecture about quantum mechanics without knowing anything about the subject. You'd be confused, right? Maybe you'd feel a bit alienated.
That's what happens when you overuse jargon in your content.
While it's true that some of your audience might understand the more technical terms used in your niche, you can't always assume the reader knows what you're talking about. They might not know the terminology. Keep your language simple and easy to understand – your fans will appreciate it.
- Make Your Audience Feel Valued
If your audience feels appreciated, they'll keep coming back for more. A popular method for garnering tons of engagement is offering a contest or giveaway. Who doesn't love free stuff?
One common method is to host a giveaway of one of your products (it doesn't have to be your product, but it doesn't hurt!). Have your audience share the post or tag someone in the comments to enter the giveaway. The more it gets shared or tagged, the more people it will reach. The more people it reaches, the more people will enter by sharing it with their friends. It's a great way to get your content spread around.
Take a look at this Facebook Giveaway example from 1-800-Flowers. It’s a great example of using engagement as the entry criteria for a giveaway.
- Go Live with Facebook Video
Give your audience a behind-the-curtain look at your brand by doing Facebook Live videos. You don't need to worry about fancy video production here – be authentic and keep it unscripted. Keep it fun. Give your audience insight into the human element behind the scenes.
Facebook Lives get a ton of engagement from fans, so if you want to boost those numbers, try doing a quick live video while your audience is online (remember – check those Insights). Try doing one or two short live videos every day to get a feel for what works best for your page.
- Keep Delivering That Value
One thing your audience will appreciate more than anything is VALUE. Providing value in your content is one of the best things you can do for your brand. If you provide value in your posts, whether by sharing something new, teaching them something, or giving them something they can use people will flock to you.
Now, for me, I like to do this with things like short videos or text posts where I break things down and teach my audience something. I'm a marketer, so I'm always giving my audience marketing tips and advice. Figure out what kind of value your audience is looking for you to provide, then make sure you deliver!
The important thing to remember is: you need to keep delivering that value consistently, or it won't matter.
- Use Trending Topics, Articles, and Hashtags
Trending Topics are “Trending” for a reason: they're hot. People click on them. And the truth is, they get more engagement than most other things out there. If there's a trending topic in your niche, make a post about it!
Find a popular article or video and share it on your page – add your own commentary, too. Your audience wants to know YOUR thoughts, so don't be afraid to let them know how you feel.
You can also try creating your own original content around that topic. Write out your thoughts in a text post. Set up a poll. Shoot a quick rant video.
Make sure you find out which hashtags are popular in your niche and add them to your posts. Don't go overboard with those hashtags though – posts with fewer hashtags get the most engagement.
So there you have it: my top ten simple tricks to increase your engagement on Facebook. If you can successfully start using these tricks, you'll begin to see those engagement rates go up tremendously. So try some of them out, and let me know how they worked for you.
Do you have any tricks to get more engagement that I didn't cover here? Let me know in the comments.
If you're looking for more free and awesome marketing tips like this, look no further than my 15 Day Business Builder Challenge. Sign up today!
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If you want more sales and marketing tips like this, plus my #1 recommended business model to make high-ticket sales online with, take my 15 Day Online Business Builder Challenge
Important: Please drop your thoughts and ideas directly into the comment below, and share this with others on Social Media. I'd love to hear from you 🙂 ~Dave
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I want to let you in on one of my top 3 secrets to becoming successful.
It's a simple mental trick, and it's something anybody can do.
It's an attitude shift I like to call “Act As If…”
Act as if you are already successful. Act as if you are a millionaire. Act as if you're at the top of the game.
It's the law of attraction – we attract back what we put out into the universe. If you exude success and wealth, you will attract success and wealth into your life.
So… how do successful people even act?
Most people don't actually know, because they don't spend any time around successful people.
Think about it – if your friends and family are broke all the time, they are going to have the attitude of someone who is broke.
Successful people have a different energy. They vibrate on a higher frequency. They light up the room when they walk in.
All it takes for you to give off that same energy is confidence.
I'm living, breathing proof that this method works.
When I was broke, living on my dad's couch and starting my online business, I didn't have that confidence.
And I'll tell you what, it took me a while to figure it out.
But once I started speaking and acting like I was already successful, people started treating me differently. I began seeing better results. Eventually, I became the success I was already acting like I was.
So, I challenge you to begin to ACT AS IF. When people start to treat you differently, lean into it. Accept it. Go with it. In time, you'll start to believe it, too.
Try it out for a week or two, and let me know what changes you notice in the comments below.
Wake Up Legendary: Rid Yourself of Friction
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How To Overcome The Dreaded “I Don’t Have The Money” Objection
If you want more sales and marketing tips like this, plus my #1 recommended business model to make high-ticket sales online with, take my 15 Day Online Business Builder Challenge
Important: Please drop your thoughts and ideas directly into the comment below, and share this with others on Social Media. I'd love to hear from you 🙂 ~Dave
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I've worked with hundreds of thousands of sales professionals in my career. I train them every day.
One thing they always want help with is what to do when a prospect tells them they don't have the money.
Sometimes as salespeople, we don't have the confidence to go in there and ask the tough questions. I like to call it “care-frontation” – confronting them in a caring manner.
I'm going to show you exactly how I trained one of my sales professionals how to handle situations like this.
I want to share a training call I had with one of our Business Plan Advisors where I shared my best tips for how to handle the dreaded “I don't have money” objection.
Here's a secret: Most people don't know what they have. Finding the money is the easy part.
Now, I don't believe buyers are liars – I just believe they can't see their own blind spots.
That's where you come in – to point out their blind spots and help them see that they CAN do it.
Help them by getting a bigger picture of their financial status. How much credit do they have? What are the balances on their cards? Do they rent or own their home? Any cash savings?
You've got to put in the work. Analyze what is going on with your prospect's finances and help them figure out where they can find equity.
It will take practice, but trust me – once you master this, you'll be able to close more sales than you ever thought possible.
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If you want more sales and marketing tips like this, plus my #1 recommended business model to make high-ticket sales online with, take my 15 Day Online Business Builder Challenge
Important: Please drop your thoughts and ideas directly into the comment below, and share this with others on Social Media. I'd love to hear from you 🙂 ~Dave
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If you're working a 9-to-5 job, you absolutely must have a backup plan.
When I first started out with affiliate marketing, I was working construction. I would work all day and then come home to work on my business.
Every day I would come home and learn more about marketing. Sometimes I would be up all night.
I won't lie, it sucked. I was always tired, and it felt like I was working myself to death. But I didn’t stop. I took action every single day.
Even on Friday nights. Even on the weekends.
Eventually, when you work on your business every day, you will reach a level of success where you can actually quit your day job.
Yeah, it's going to take some effort. It's going to take time. Don't let that stop you.
We all have the same amount of time – it's a matter of how we use it.
Now, I want to save you the time and trouble of figuring it all out on your own. That’s what I aim to do with my 15 Day Business Builder Challenge.
I’ll help you build a business plan that works for you – and I’ll help you put it in action.
If you’re ready to jump in, check out this short video and get started. I promise it will be the most valuable thing you will ever do online.
Now, I want you to take stock of your current situation and decide what action you can take to get to the next level. I want you to commit to that action.
Let me know in the comments what you’re doing today to grow your business.
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Click Here to Download the 30-60-90 Day Goals Worksheet
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National Giving Day – Legendary For Breast Cancer
We recently wrapped up a charitable campaign where we raised money and matched dollar for dollar the contributions…
For a non-profit that helps women who’ve battled breast cancer get back in their feet, pay their bills, etc.
This was the first charitable campaign Legendary Marketer has run since our launch, and although we didn’t raise as much as we would have liked, it doesn’t matter how small you start… as long as you start something that matters. If this changes one woman life, it was worth it.
Grateful to all those who gave. Stay Legendary.
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