In business, you can go fast (like a Lamborghini) or slow. You can have a great product but if you don’t know how to market it you’re screwed.
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[The following is the full transcript of this episode of The Legendary Marketer Show. Please note that in this episode, like all LM Show episodes, David’s words are unscripted and unedited.]
Hey, what's going on my friend? This is Dave Sharpe. Welcome to the Legendary Marketer Show. And I've got an exciting, exciting episode to share with you today.
I recently did something that really, really was a lot of fun. It was fairly expensive to do, and that's why got so much footage, because I want to take you behind the scenes and show you this experience. I think that, really, and I want to share this analogy so you can kind of understand the power of why I'm sharing this with you.
For a long time, I've sort of drove luxury cars that don't go very fast. Now, they're really nice. I had a Range Rover. I'm now driving a Benz S series.
I'll show you that here coming up pretty soon. There are some really cool, cool things to see about some of the cars that I drive. More luxury cars, more sort of – I like to call myself a grandma driver. All of you folks are very safe on the streets because I don't drink, so I'm sober, and I drive super slow.
So if I'm in your town, know that there is really lots of safety happening. But I always put down or talked about fast cars, like I don't really drive fast cars. I prefer a slower car, a more luxury car. And mostly the reason why I would always say that was very simply because I didn't really ever drive super fast cars.
So I was talking about something that I didn't have any experience about. Now, I'm the first one to call me out. I'll call me out about some stuff. If I'm talking about some stuff that I don't know about, look, I'm calling myself out now.
I was talking about how I don't really like to drive fast cars. And the reason why was talking about that was because I hadn't really ever drove any fast cars.
Every single day, tons of people and people throughout your life did the same thing to you. They talked about, you know, “Oh well, entrepreneurship is for crazy people.” Or they made fun of people who started businesses.
Or they looked at people who are rich and called them evil. Like, oh yeah, those people, they only care about their money. I know some really nice rich people. I know some people who give a lot back, who do a lot for people.
I believe money actually only makes you more of what you already are. So if you're a piece of you-know-what, then you're going to be more of a peice of you-know-what. If you're a great person, you're going to be more of a great person.
Here's why I'm saying this: because when I got in these cars, I'm about the show you, I had so much fun. It was so awesome that I was like, shit now I gotta go back home and buy a sports car. Oh crap, my wife's number of sign off on that.
So anyways, what I did instead was I soaked up every minute of this killer experience out in Las Vegas at the Dream Racing Extravaganza experience. This thing was awesome. It was inside the Las Vegas Speedway.
What I want to leave you with before show you some of this footage is that there's always going to be people who are talking about stuff that they have never experienced before. The best thing to do, as you grow up, no matter what age you are, as you get more experience in life, is to strive to gain those experiences for yourself.
Like, for example, there's always going to be people who are talking crap about somebody, and you might be prone to form a judgment about that person. But then you might meet that person and realize, wow, this person is really cool, I really like this person, and realize that you almost formed a judgment against the person because somebody else was talking crap about them.
So maybe I was talking crap about sports, fast cars. I really like fast cars. So that just reminded me of the lesson that, don't ever judge anything until you actually get the experience yourself. I think this is a lesson that's worth always remembering.
Now, to Las Vegas Speedway.
I am going to be driving today, I believe a Lamborghini Aventador, but it's not just any Lamborghini. It's actually a race car version of this particular car. It's going to be going even faster than the normal street version would go. I'm normally, actually, a grandma driver. I usually have bought cars like Range Rovers, just got a Mercedes-Benz S450, so I've typically not been a sports car driver. But my wife got me this is a present today, it's my birthday. So we're going to doing this.
It's sort of a high-test coffee. It's somewhat early in the morning right now, so we're going to be doing this to kick off the day. One time I was in Miami and I rented in Audi R8. I think that car had a V-12 engine, some ridiculous amount of horsepower, and it was a lot of fun to drive. I probably should've been driving that on a race teack, but I was driving that on the streets a little bit faster than I should have driving.
The sweet sound of horsepower. Okay the first one is a Chevy. I guess it's a Corvette. Definitely a beautiful car. Next get got this Audi R8, let me show you the engine. This is the V10 version of the Audi R8 right here.
Here is a Ferrari. What I like about these cars, this is a 430 Spider. This has got the engine in the back. I'm sure that's probably V-10 or V-12. Here we've got a Ford GT. Sexy car.
Here we've got the Lamborghini Huracon. This is the Benz – this is an S LS AMG version. We've got another Lamborghini. We've got two Porsches here. One in black, that's a 911 Turbo S. This is a GT 3RS. We've got an Aston Martin, an Acura.
Alright, so, I'm on actually gotta take you along the ride, too, and show you what it's like to be inside of this Lamborghini, I think I've got the Aventador race car. Lighter model, lighter body, so actually the difference between the race car version Lamborghini and the streetcar version Lamborghini is about a four-second difference around the track. If you know anything about racing, that's a lot. Watching these bad boys go around the track right now. They are moving.
So let's go for a ride.