Archives for May 2019

The Winning Formula: How to Build a Rock-Solid Video Marketing Strategy

video marketing strategy

Did you know that by 2020, 80% of online traffic will involve videos?

Video offers all marketers an opportunity to engage and captivate consumers.

Plus, it's easy and cost-effective to implement. Some business owners even shoot compelling marketing videos using standard iPhones!

If you are ready to harness video's great advertising potential, you need a strategy first. Without a coherent strategy, those YouTube clips may have a minimal return on investment (ROI).

In this post, we discuss tips and tricks for crafting an effective video marketing strategy. Keep reading for more!

1. Know Your Target Audience

This is the most essential component of your video marketing strategy. If you don't know who you're targeting with your videos, you won't see the results you crave!

Take the time to pinpoint who you wish to reach with your campaigns. Be as specific as possible. Identify age groups, genders, geographic locations, and other demographics.

Think carefully about your target audience's needs and desires. Identifying a perceived need (or lack) is a great place to begin: you can focus on filling this need or lack in your marketing efforts.

You will likely have to do a fair bit of research to understand your target audience. One way you can do this is to visit public online forums like Quora to see what questions consumers are asking about your industry, product, or niche.

Social media can also give you insight into user activity, behavior, and preferences. If you have business profiles on Instagram or Facebook, for example, you likely already have some data on trending content, popular hashtags, and keywords.

If you already have an established customer base, send out customer experience surveys. To ensure responses, offer incentives in the form of discounts and freebies (like e-books and membership access).

By this time, you'll have enough data to assemble a buyer persona. This is your ideal customer with a specific set of needs and qualities. Keep this buyer persona at the fore as you are honing all of your marketing strategies.

2. Pinpoint Specific Campaign Goals

Now that you know your target audience, what are your campaign goals? If you don't have concrete video marketing goals, you won't be able to measure your campaign's success.

Be specific when creating your goals, just as you were in identifying a buyer persona.

What do you want to accomplish with your campaign? Do you want more brand awareness? Greater site traffic? Higher conversions? More subscribers?

 

Try to put numbers to these campaign goals, if possible. A great video campaign goal, for example, might be to obtain 10% more newsletter subscribers each month for four months.

Naturally, you may have multiple goals within one comprehensive marketing goal. That's okay: video marketing content makes use of multiple channels. It also takes many different forms.

3. Understand Your Brand and Your Message

This may sound like a given, but it's more important than most business owners realize. In fact, businesses with powerful brand images have 20% more success, in general, than those without.

What is your brand all about? What message do you want to convey to the world with your product or service?

If you've been following the steps in this post, you've already partially answered these questions.

Figuring out a target audience can help business owners establish a brand identity. Campaign goals often come from a business's “why”–what they are all about and what they wish to accomplish.

Brand identity can also emerge from a company's “personality” and emotional appeal. If you had to specify your brand's personality, what adjectives would you use? What emotional connection have you established or do you want to establish with your core audience?

Once you can answer these questions concretely, you're on your way to a solid video marketing strategy. Your goal should be to communicate your brand identity and message in every single video clip.

4. Create a Reasonable Budget

Video marketing can get expensive, and it can get expensive fast. While most small businesses allocate $400 per month to marketing, professional videos can have price tags of $4,000 and upwards.

That being said, video marketing has the potential for a significant return on investment (ROI). A potential customer may view your Facebook video ad, for example, and convert after thirty seconds.

If that conversion is worth $1,000, and if it happens with lots of different customers, those video costs are suddenly quite minimal!

Keep this in mind as you incorporate finances into your video marketing strategy. Pinpoint a budget ahead of time and make it reasonable.

Think about quality here. Fronting thousands of dollars for a video campaign doesn't equate to getting stellar results. On the flip side, shelling out $100 for a low-quality ad can hurt your brand image in the long run.

Your ultimate aim should be quality, but within parameters that make sense of your business. If you know your target audience, figuring out a budget should be even easier.

For example, let's say you want to cater to millennials. To do so, you may only need to invest in short, snappy social media video ads. You may even be able to repurpose social media content.

If you wish to cater to retirees, you may want to create longer, more informative videos showcasing industry experts.

Marketing budgets can be fickle things, and they often adjust as you follow your strategy and adapt results. Over time, however, those numbers will feel more precise.

5. Choose Your Distribution Channel(s) and Strategy

Marketers can distribute video content across a wide range of channels, including websites, blogs, social media, and email.

Videos can also take different forms. You may launch a social video ad campaign on Facebook, for example. Or you may embed an informative video into a pillar page on your website.

The channels and content forms you choose will depend upon your campaign goals and buyer persona!

If you're unsure of your distribution channels, start with where you currently have the most traction.

This is often a social media page. If you have several hundred followers on Instagram, for example, begin here. Launch targeted video ads and release regular Instagram stories that align with your buyer persona, campaign goals, and message.

Set up a timeline for distribution, too. This is paramount. Timelines give you an additional parameter for tracking results.

What's a good timeline for a video marketing campaign? This depends upon your goals. However, most video marketers work in months-long timelines.

6. Figure Out Production

How are you going to create your videos? Will you be hiring professional video services? DIY-ing it? Working with a freelance designer?

Identify the mechanics of video marketing production in your strategy. These will also be tied to your campaign goals, buyer persona, and–most especially–your budget.

It's also possible to work with a marketing agency to produce video content. These partnerships typically support businesses interested in a comprehensive internet marketing campaign.

7. Create a Plan for Optimization

Once you have a video product, your work's not done yet. It's important to optimize your video content for distribution.

Optimizing videos involves refining them to ensure maximum engagement and reach.

Marketers targeting social media channels should upload mobile-friendly video content. 77% of American adults have a smartphone. Many of these smartphone users access social media from their mobile devices.

You'll also want to optimize your videos to suit specific social media channels.

Shorter videos, for example, are more suitable for Facebook browsers. What's more, make sure you start your video with the most important information.

This will ensure that viewers get a snapshot of your message and brand immediately–regardless of how long they watch for!

You'll also want to use the appropriate captions, hashtags, and keywords once uploading video content to social media. If you have a Search Engine Optimization (SEO) campaign in place, be sure to tag your content with SEO keywords.

If you are embedding video content on your website, make sure you compress it first. This will ensure quick loading time.

8. Analytics, Analytics, Analytics

Establish a system for obtaining and analyzing your video marketing campaign's results. This is essential!

If you can't analyze how your campaign is doing, you won't be getting the insights you need to adapt accordingly. Make use of social media insights, for example. These are readily available to any social media business profile or ad campaign.

To track website traffic, spend some time with Google Analytics and Google Search Console. Google Analytics can be especially valuable, as it shows you where traffic is coming from. It also shows the devices used for access.

As you measure results, keep coming back to your campaign goals and target audience. Tweaking these can help you achieve that ROI you want!

Final Thoughts: Your Video Marketing Strategy

Now you have all the tools you need to develop an effective video marketing strategy.

Remember that every marketing campaign takes time and effort. It also requires a solid amount of advertising savvy!

Are you ready to take your marketing strategies to the next level? You can do so without hiring an ad campaign company–and from the comfort of your home.

Get started now!

6 Video Marketing Trends to Keep an Eye on in 2019

video marketing trends

Each day, people watch more than 5 billion videos on YouTube and more than 100 million hours of video are watched, per day, on Facebook. Videos with no sound even capture and retain the attention of people from all over the world.

The popularity of videos continues to grow, which is why businesses need to adopt this effective marketing tactic. However, similar to anything else, what works with videos changes each year.

If you want to ensure your videos are still effective in the future, then make sure to remain updated on some of the latest trends. Some of the video marketing trends to keep up with 2019 are listed here.

1. Extremely Short Video Ads

This trend was originated in 2016 with the introduction of YouTube’s six-second “bumper” ads. This new format was designed for much more than just the shortened attention spans of consumers. It also met the trend of mobile video and shorter videos.

Also, most people would only watch the countdown on a longer video ad until they could click on the “skip” button. Since then, short-form and mobile videos have become the norm.

Today, people follow a scroll and swipe technique when looking at content on websites, social media, and mobile devices. As a result, it’s necessary to capture people’s attention and become memorable within seconds.

This is the case when it comes to Instagram. If you want to ensure your business is competitive on Instagram, then creating short, concise, and memorable videos is a must.

2. The Growth of the Ephemeral Stories

When it comes to online video, the biggest story for last year was Stories. With this social media content format, there was a combination of image and/or video posts that were only able to be seen for a short period of time.

While this was pioneered by Snapchat, it was quickly borrowed by both Facebook and Instagram.

Today, Stories are more prominent on social networks than ever before, and this is a trend that’s set to accelerate in 2019. Why?

The answer is simple – this format is extremely popular, both with advertisers and audiences. Today, over 400 million people are viewing Instagram Stories each day, and the product is expected to drive the video spend on this platform to more than double.

3. Increased SEO and Google Friendliness

In August of 2018, Google added a new feature to their search results shown on Android devices. This feature was to auto-play video previews, which meant when people performed any type of search, the relevant videos appeared at the top of search results while playing a preview, which made them even more eye-catching.

It’s expected that this feature is going to arrive for iOS devices in 2019, providing plenty of incentive to make SEO-friendly.

4. Brands Will Increase Platform-Specific Targeting

The growth in video marketing opportunities online is generally great news for marketers. However, it’s also presenting a new challenge. It’s becoming less and less effective to try and distribute the same piece of video content all across the web.

If a brand wants to succeed with video going forward, then it’s important to optimize pieces both for the actual platform and the delivery format. For example, not just creating a video for a specific social network, but also for organic video posts versus paid placement versus a Story.

Brands that do this well are the ones that are most likely to experience the biggest return on their video efforts moving forward.

5. The Ability to Maximize Video Value

With such a wide array of options for when, how, and where people view videos, marketers, and brands have to put in the effort to get the most value out of their production. For example, recording a long-form video that works in both the vertical and horizontal format.

how to get more views on youtube

When this is done, the video can be produced in a way so it can be cut into smaller, bite-sized clips for Instagram Stories and short bumper ads, which may lead viewers to watch the entire video on another platform.

6. The Reduced Cost of Video Creation

For many years, brands have understood that a digital video is a powerful tool. The issue that has been present is that it’s challenging to develop pieces efficiently and quickly.

When asked to name the top three challenges, many marketers stated that the creation process is too time-consuming, the tools are too complicated, and the costs are too high.

The good news is, all this is changing. It’s easier and more affordable to use modern tools and equipment, which allows videos to be created faster, and for a lower price than in the past.

The shift in the effort needed to produce higher-quality videos highlights an extremely important point – from the way it is consumed, created, and delivered – online video is getting better. This is something that bodes well for marketers this year and into the future.

Video Marketing Trends to Know

When it comes to video marketing trends, 2019 has some pretty interesting changes in store. If you want to ensure your business stays ahead of the curve, then fully understanding these trends is essential.

Be sure to review the information here and keep track of how video marketing efforts change across the board. This is the best way to keep up with changes and avoid any negative consequences from creating video content that’s no longer effective.

If you need help or more information about video marketing and how it is changing for 2019, then check out our Free Course. Our team can help your business build a video marketing strategy that gets results.

A Complete Guide on How to Get More Views on YouTube

how to get more views on youtube

There are currently over 1.68 billion people who use YouTube. That is a massive people group for you to reach online with your business or creative endeavor. Since its launch in 2005, YouTube has revolutionized the way video is released to the public.

Gone are the days of MTV and VH1 for all the hottest music videos. Gone are the days of only seeing trailers for new movies at the actual theater. Now you can find all of this stuff immediately on YouTube, and many times it's used as the primary outlet for these things.

What does that mean for you and your channel? It means there is a huge untapped market out there just waiting for you to take over. The problem is that you're not sure how to get more views on YouTube!

Fear not! We've got you covered. Keep reading for a complete guide on how to get more views on your YouTube channel!

How to Get More Views on YouTube: A Survival Guide

When used effectively, YouTube can be one of the greatest sources in the world to get your content out to the masses. But how can you go from 10 views to 1,000 views to 100,000? Here is everything you need to know to increase the views on your videos!

1. Make a Plan

Before you even start filming anything, figure out exactly what you want to happen in your video. Start with an outline and then shift into storyboarding everything you want in your video. This includes the order of events, any sound bites you want to include, any video clips you want to add, etc.

Know what you want to accomplish with your videos. Going in without a plan makes for an unorganized video, but more importantly and unprofessional one.

One of the most crucial components in your plan needs to be some sort of call-to-action. Give people something to do when they are done watching your video. Whether that's going to your website or connecting with you on social media, give your audience something to do immediately after they are done.

2. Write a Script

This may sound tedious, but you would be surprised at how much more polished your video will be if you follow a script. Even a loose script can help guide you into exactly what you want to say throughout your video.

Write your script for the specific audience you intend to reach. If your video is aimed at kids or teenagers, don't use terms or phrases they won't understand. If your video is aimed at book readers, make sure you are catering your speech to the literary crowd.

Make sure your script and your storyboard sync up well. If your script is way longer than your storyboard, that will make for very stale, slow-moving visuals. If your script is too short, then you may not be able to fit in all of the actual video content you want.

Take your storyboard step by step and work on the script for each section. You want to make sure your video flows well and isn't choppy or confusing.

3. Entertain or Educate

Nobody wants to watch a YouTube video of some random person talking about everyday life. Make your content interesting and engaging. Two huge ways of doing that are by either entertaining or educating your audience.

If your goal is to entertain, make sure you are approaching the topic of your video as if you were a viewer. What would keep your attention? What would make you laugh? What would keep you on the edge of your seat?

benefits of video marketing

If your goal is to educate, make sure the content you are conveying to your audience is actually helpful. Do your research and set yourself apart. If your video isn't helping your intended audience, then it's pretty pointless.

One of the best things you can do is combine both of these. If you are able to entertain while simultaneously educating people, you will keep them coming back for more. Even video games are starting to incorporate an entertain and educate mentality.

4. Find a Trend and Use It

One of the best things you can do to increase your potential for views is to incorporate current viral trends into your videos. Viral trends already have a built-in market searching for content.

A perfect example of this would be the recent release of Avengers: Endgame. On its way to becoming one of the highest grossing movies of all time, it has opened the door for dozens and hundreds of YouTubers to capitalize off of the millions of people searching for more Avengers content.

Sometimes you can't always find a way to put a viral trend into your video. If you make videos about auto parts, it might be kind of hard to relate that to Avengers. But if you can find a clever way to capitalize on a current trend, it can definitely help boost viewership.

5. Optimize Prime

Optimizing your video for search engines is a crucial part of getting people to see your video. If you don't have any relevant information connected to your video, how are people going to find it?

There are 4 main ways to optimize your video.

The first way is with your title. It seems simple, but your title is crucial in people finding it with a quick search. Make sure that you are using relevant and important keywords within the title of your video.

The second way is through tags. Adding the proper tags to a video can make or break its chances of being discovered. If your video is about auto maintenance, you want to include tags for anything maintenance related.

Third on the list would be coming up with a proper description for your video. There is a very fine line you want to walk with this. You want to make sure you have all the information you need, but you also don't want it to be too lengthy or convoluted.

Last, but certainly not least, is the thumbnail for your video. Having a video thumbnail that is eye-grabbing from the beginning is so important in obtaining that almighty click. You can even create custom thumbnails as part of your channel branding.

6. Make a Playlist

We live in a generation of Netflix and Hulu where when you finish an episode of a show, you don't even have to do anything anymore. The next episode will instantly start playing about 15 seconds into the end credits. Use this to your advantage.

Creating a playlist on your YouTube channel creates less work for your audience, and allows them to dive into your rabbit hole of videos. If you have your videos in a queue, waiting to play, the chances of somebody watching more than one of your videos is going to greatly increase.

 

Don't feel like you have to have all of your videos in one playlist either. Creating specific, but smaller playlists will allow people to find exactly what they are looking for. It also decreases the chances of your viewers getting bored by a video that is unrelated to the one they started with.

7. Be Your Top Promoter

Do not underestimate the power of sharing your content on every platform you can think of. That means taking advantage of Facebook, Twitter, Instagram, Reddit, and other forums you find online. If you don't share your own content, who else is going to?

Sharing your own content also shows that you have confidence in its quality and are proud of what you've created. Don't be afraid to share videos more than once either. Sometimes your posts can get lost in people's newsfeeds, so posting regularly can help keep your content in front of their eyes.

Another thing you can do is utilize hashtags on certain platforms. Instagram and Twitter are places where hashtags can have a huge impact on helping your posts get in front of the right people.

8. Be a Part of Your Own Community

People have a hard time trusting those who speak, but don't act. Make sure you are joining in on the community around your area of interest. Join online groups and forums and have actual discussions with other people who love what you love.

Not only does this help you to stay up on all the latest information dealing with your topics, but it also opens the door for you to tell those people about what you do. Networking is a huge part of growing your audience.

Viewers also love interacting with the people they see online. Giving your audience a great experience on a personal level can help create a positive reputation for yourself. This can then lead to people being likely to share your videos with their friends and family.

Time to Go Viral!

Now that you know how to get more views on YouTube, it's time for you to get to work. Take the tips you've learned and incorporate them into your process and watch your audience grow and grow.

If you want to learn even more about the secrets of marketing, check out our Free Course. I'll see you on the other side of trending!

Did You Watch That? How to Make a Promotion Video That’ll Go Viral

make a promotional video

Looking for ways to help your business grow?

Most businesses face the same problem too. In fact, struggling to gain the attention of potential customers is the number one reason why most businesses shut down as soon as they start up. To prevent this from happening, some businesses resort to many things, but the most effective and popular way of getting the word out is to make a promotional video that will go viral.

Promotional videos, along with customer videos, are both great ways to market business. For it to become viral though is another question on its own. Most viral videos are viral because they were lucky enough that someone found them and had a lot of people to share it to.

When it comes to business though, luck isn’t something to count on. Read on to learn how to make a great video without relying on getting lucky.

1. Spend Time on Making a Killer Introduction

One of the keys to making a viral video is to make a killer intro. Doing so ensures your target audience stays hooked long enough to pique interest within them. This is important as capturing their attention within the first 3 seconds of the video is essential to have a successful video marketing campaign.

The average attention span of the average viewer lasts 3 seconds. Engaging them within that time means you win at captivating your audience. This also means they’ll more likely watch it to fruition if they find it interesting.

Creating an eye-catching intro is important for social media platforms. Here, people tend to keep scrolling past most content until something engages them. With the help of the video autoplay feature on Facebook and Twitter, this is possible for you.

Make sure you make a good impression and create a good rapport with your viewers in the beginning. It may be what compels people to stay a while longer and watch your promotional video.

2. Work on What to Name Your Video

Like the intro, the title of your video needs to capture the attention of people as well. This is important if your planning to post your video to websites without an auto-play feature for their videos. The title is what makes a video stand out in those websites for the most part.

It also becomes a way for people to find your videos on the internet. Businesses can take full advantage of this by naming their videos in such a way that it appears first in the search results. This allows people to find out about their business and also increases the possibility of their video going viral through view count.

Which works best if you’re planning on marketing your video through YouTube and the like. These platforms prioritize the name of the video before the relevance of the topic. Researching keywords to put in your titles ensures you have a high search rate.

3. Prepare a Script Beforehand

If you want to make a successful promotional video, you need to prepare a script beforehand. Doing so makes you appear confident and professional for your promotional video. This is important because people tend to judge others online based on their confidence.

By making a script, you’re doing a mental workout before the filming of your video. This ensures you cover all the things you need to cover in it, too. Practicing your script beforehand also makes the video more engaging.

This is because people speak in a more natural tone if you’re familiar with what you’ll say. This also helps you enunciate better during the video. Being clear with your words helps attract more viewers as the video progresses.

4. Create a Video with a Cause

One way to make your promotional video go viral is to support a cause along with it. This is becoming a popular trend on the internet nowadays. One reason for this is because people love it when videos raise awareness for something.

How to create video content with a cause, you ask? One way is to start in your local community first. Tackle issues that the community is facing and bring some awareness to it.

During your video, make sure to mention it along while proposing a solution. A promotional video without a solution makes it look like you’re exploiting the problem. Prevent this by offering solutions like a charity for the existing problem.

Viral videos and charities go well together nowadays. This is a good way to gain recognition and help the community at the same time.

5. Keep It Short and Concise

Nothing kills a good promotional video like dragging it out with unnecessary details. Most people will find it troublesome to watch a video that’s 1 minute long. If it goes over a minute and 30 seconds, that’s when people tend to scroll past it without finishing it.

To make sure people won’t skip yours, you should consider keeping it short and to the point. Include all the necessary details and information you can and try to fit it in a minute. It may not seem like much, but as long as you know what you’re doing, 1 minute is longer than you’d need.

This also saves you and your business time and resources. Filming and producing a shorter video means you’ll do it faster and with a smaller workforce.

6. Don’t Forget About Production Quality

While you’re making your video, it is important to focus on your message and how to deliver it on the internet. That said, it’s also important to make sure your video is as beautiful as you can make it be.

Production value is something most businesses forget to put a focus on. This is why you see a lot of promotional videos go to waste due to bad lighting or sound. Focusing on those aspects will help avoid falling into a similar pit with them.

A way you can increase production value when you create company videos is by adjusting the sound. It won’t matter if you made your video well if there are bugs in your audio files. Buying professional equipment and compressing the sound will make it sound clearer.

Also, you shouldn’t skimp on the lighting of your video. A well-lit video attracts intrigues viewers for a few seconds. This may help in engaging them, as mentioned above.

Music also goes well with promotional videos. Add some atmospheric music that fits the tone of our video. This also helps engage your viewers to a degree.

Doing all these not only makes your video prettier, but it also makes you look more professional. This increases the trust viewers will have in your brand.

7. Tease Your Upcoming Video Overtime

Generating some hype for your video is another great way to make it go viral. Anticipation for an upcoming product/event draws attention to it until its release. Your subscribers will be on their toes while waiting for your video to come out.

A bad thing with hype is people tend to oversell the product/event in their head. This then leads to some disappointment when it comes out. You should make sure to deliver on your promises and satisfy them with a great video.

8. Post It Where Ever You Can

Once you finish making your video, you’re going to want people to know about it as soon as possible. You can do this by posting it where ever you can as fast as you can. While doing this, all you need to keep in mind is the guidelines of the platform you’re posting it on.

If you’re sharing on social media, there’s nothing you need to worry about. You can post your videos again and again without worrying about penalties. You only need to make sure the video doesn’t offend others and you’ll do great.

On websites owned by other people, you need to ask for permission first. They have the authority to remove your video if they feel like it’s a breach of their authority. Be respectful and know your boundaries when doing this.

9. Include a Call to Action at the End

A promotional video won’t be successful without a great call to action at the end. Including a CTA makes it more likely people will interact with your video after they’re done watching it. It can be a question, a reminder to avail of your services, or anything you can think of as long as it encourages people to take action in line with your promotional video.

10. Make a Promotional Video More Than Once

Making a good video to promote your business doesn’t happen in an instant. It happens once you’ve done many others and learned what you can do better from them. Perseverance, after all, is one of the 2 important steps in going viral.

Don’t get discouraged if your first promotional video doesn’t do well. Look into it and think of ways you could have made it better. In time, you’ll make one that will boost your business through the roof.

Start Making Your Promotional Video Today

You don’t have to struggle with making your video go viral anymore. With the help of our guide, everyone will know about your promotional videos in no time. Make a promotional video now and watch your business gain traction!

Looking to learn more about the internet’s business world? Sign up for our Free Course and we’ll guide you through everything you need to know and learn!

Shoot to the Top: 10 Video Marketing Tips for Your Small Business

video marketing tips

There’s something about hard selling that turns customers all the way off. There’s nothing they find more off-putting than getting constantly bombarded with television ads and cold calls. This method of sales is not as effective as it once was.

Today, video content is what drives internet marketing. Businesses are using videos to create a strong connection with their audiences in order to build a long term relationship with them.

This article explores video marketing tips guaranteed to boost your ROI and take your business to the next level. Read on.

1. Video Marketing Tips 101: Convert Your Blog Posts into Videos

Coming up with fresh new ideas for video content on a daily basis can be overwhelming, to say the least. Converting your popular blog posts is a great way of recycling content that you already know is doing well.

It’s also the perfect way to reach users who prefer content in video format especially if they’d previously passed on your blogs. There are lots of helpful tools you can find online to help you convert your articles into videos.

They work by analyzing your post, summarizing your content and matching the segments with relevant media. Make sure you include your branding in your videos so that your audience know about your business right off the bat.

2. Include a Video on Your Site’s Landing Page

Did you know that putting a small business video on your landing page increases conversions by as much as 80%? That’s how effective videos are. This technique kills two birds with one stone.

First, it increases the time visitors spend on your site once they land there. Second, they absorb the message you’re trying to pass a lot faster than if the same content was in written format.

Ensure that your video for small business is in HD format and embedded in a stand-alone video player. You can’t go wrong with Vimeo and YouTube. Remember to choose an eye-catching thumbnail that is relevant to the video.

The video itself should explain to visitors what you’re selling while entertaining them at the same time. It’ll not only leave a bigger impression on them, but they’re more likely to make a purchase.

3. Audiences Love Live Videos

Audiences are more impressionable when they feel like they’re a part of something great. Moreso, if they can interact directly with representatives of their favorite brands. There’s literally no better way to do this than through live streaming.

With the rise of live video, engaging with your customers has never been easier. Going live on Instagram, YouTube and Facebook receive truckloads of engagement.

You present yourself as an expert in your space. It also adds a measure of transparency since you get to answer your audience’s questions in real time. This fosters the trust in your product and that is what will ultimately grow your business.

4. Give Your Audience a Teaser

Do you feel like your audience isn’t responding to your content like you’d want them to? Chances are they’re getting a little bored. There’s no better way to jolt them back to life than to use video for your business to create a little intrigue and excitement around your brand.

Shoot a short teaser video about a mysterious new product that you’re about to launch or an exciting upcoming event. Short here means that it shouldn’t be any longer than a few seconds at least.

Get your creative juices flowing and shoot a video that will keep users on the edges of their seats. Before you know it, they’ll be tuning into your site every day to see if there are any new developments.

Be careful though. Don’t keep it running for too long or your audience might end up losing interest altogether.

5. Record On-Screen Tutorials

If your company is based online, you can enhance your customers’ experience by recording on-screen tutorials. This is especially important if your customers rely on written tutorials to learn how to use the software you may be selling or how to access different sections of your website.

This not only boosts your audience engagement, but they are likely to retain more information if they receive a practical step-by-step guide on how to work around the tough bits. There are lots of free screen capture software tools available that you can use to record your demos.

6. Use Native Videos Instead of Links

Posting a native video means you’re uploading a video in a format that’s specific to a particular social platform. This maximizes audience engagement as opposed to posting a link to a different site that hosts your video.

This method is better for two reasons. First, as your audience scrolls down their feed, native videos begin to play automatically. On the other hand, when you post a link, it means that your target audience has to manually click on the link in order to watch the video.

Second, when you post a video in its native environment, say Facebook, Instagram or Twitter, users don’t have to leave the platform to watch it. This plays a huge role in enhancing your audience’s social experience.

7. Minimize Time and Maximize Value

You might think packing a lot of information into a long video in order to get your message across is how you get customers hooked on your brand. This couldn’t be further from the truth.

As it turns out, research shows that the first 3 to 10 seconds of your video strongly influences your customers’ purchase intent. It’s important to keep your videos short given that consumers’ attention span is shorter now than it’s ever been.

The idea here is to create short videos that are value-oriented. Here’s the general rule of thumb:

  • Instagram marketing videos shouldn’t run longer than 26 seconds
  • Twitter videos should last an average of 45 seconds
  • Facebook videos can go up to 1 minute long
  • YouTube videos should run for an average of 2 minutes for maximum impact

The main reasons why customers like short, bite-sized videos are that they don't take up too much time and they deliver on their promise straight away. There’s no beating about the bush.

8. Tell a Compelling Story

Today, storytelling is the most powerful sales pitch. It gets you real results. Telling a compelling narrative takes your audience on a journey.

To engage your audience using storytelling, your content needs to be filling a need. You must engage their emotions in order to get them to take action. Here’s how to do it in three easy steps:

  • Introduce characters that will create some type of bond with your audience. They need to be relatable. Your audience should identify with these characters.
  • Next, you need to grab your audience’s attention by adding a twist they would never have seen coming. This is what will keep them glued to your video.
  • Finally, you must incorporate an actionable resolution. It needs to be clear to the audience what message you were trying to convey with your story.

Striking your audience’s emotional chords is the key to giving your brand the personality it needs to connect with your target audience. Your message needs to be delivered with clarity.

The last thing you want is to leave them confused about what the whole point of your video was. When that happens, the chances of them watching your videos in the future are slim to none.

9. Include a Powerful Call-To-Action

You’ve taken the time and effort to create a great, value-oriented video. Your audiences are eating it up and sharing it on social media. But, without a strong and clear CTA, it's all a zero-sum game.

If you’re not encouraging your audience to act, what’s the use? Your ultimate objective is to gather leads and convert them in the end.

So, make sure the end of your video leads your audience to get your business’ contact information and their contact information as well. If you want to direct viewers to your site, you can use the “Watch More” CTA link.

10. Start with What You Have

Creating a marketing video may look like a daunting task but you’ll be surprised to learn how much you already have to go on if you look in all the right places. For instance, your FAQ page can be a great source of ideas for video content since it touches on your customers’ burning questions.

So, you can begin by choosing topics that your audience are already searching for and creating content geared towards addressing those questions.

Some Final Thoughts

If you’re not already integrating video marketing into your strategy, your business is lagging behind. Suffice it to say that if you don’t start now, you’ll spend the rest of your time playing catch-up with your competition. Use the video marketing tips outlined in this article to take your business to new heights.

Are you having a hard time generating traffic and leads for your business? Check out these 7 types of internet marketing you can use to help you along.

Start Hitting the Record Button! 15 Benefits of Video Marketing

benefits of video marketing

With a whopping 90% of Americans spending regular time online, you can be sure your online marketing strategies are worth improving.

But what is the best way to market to your online audience? Two words: video marketing.

Some businesses might be slightly skeptical of this “newer” method, or they may simply be unsure of how to use video marketing to create valuable content for their target audience. Don't worry!

Here are 15 benefits of video marketing and how you can use video marketing to reach, relate to, and ultimately retain your potential customers.

15 Benefits of Video Marketing

If the old adage “a picture tells a thousand words” is true, then think how much more effective video is at getting your business's message or story across…

With the advent of YouTube, DIY videos, and those ever-appealing cooking videos played in 2x speed, the appeal of video marketing is growing at an ever-increasing rate.

After all, why read something if you can watch it, right?

1. Google Loves Video

Need we say more? If you're a business owner trying to market to an online audience and don't already comprehend the all-important influence of Google, you're in major trouble.

One of your best tools for getting your company website noticed by Google-bots is to create and publish videos that are relevant to your product and audience. Just be sure that you tag those videos appropriately using relevant and highly searched keywords.

Since Google now owns YouTube (and half the universe), embedding a YouTube video on your website will go a long way in boosting your site's ranking when potential customers are searching.

There are endless ways to use YouTube to improve your online marketing power.

2. Increase Your Company Sales

It's true, the more comfortable potential customers are with how to use a product, it's ins and outs, the more likely they are to purchase or invest.

Unfortunately, we don't always have the luxury of sending our best sales associate into every user's home to explain the benefits of our products and services. But we do have video…

The more you can anticipate the questions your customers might have about a product or service, the more helpful you can make your videos.

The more informative, clear, and entertaining your videos, the more products you're sure to sell. This one is a no-brainer.

Lest we doubt, reflect on the old “Will It Blend?” campaign.

3. Video Enhances Trust

We touched on this idea already, but when you create engaging videos for your audience, it builds their trust. That trust grows not only in your product but in your company.

Video gives your audience a feel of transparency.

It opens a door to your business and products and creates a more informed customer base. Knowledge and familiarity with your story, product, and company lessen any fear or apprehension.

Customers are less apt to think they will be swindled or short-changed if they've seen a video about how to use or care for a product or service.

The result? More sales.

4. Explain Complex Issues

Do you have a particularly complex product or service? Is it hard to write an explanation out on your website? And even if you do, how do you get people to take the time to read through it?

You don't. That's where you lose people.

But with video marketing, it's a whole new world of explaining opportunity!

Say you're launching a new product and need to clarify things to your clients or customers, how can you do it clearly? Answer: publish a video.

But remember, talking heads were never interesting viewing to begin with.

Animated videos, however, are often less expensive and a more engaging alternative for explaining concepts. Using video, you can do a lot of educating without boring your customers to tears.

5. Reach Phone Users

So much of online browsing and shopping is done from an individual's smart devices now. One of the best aspects of creating online marketing videos is that they are easily viewed on phones, tablets, laptops, you name it.

YouTube is especially good at helping you publish videos in different formats so your content will be clearly visible regardless of the size of the device it's viewed on.

6. Video Boosts Sharing

Besides cat videos, what are you most likely to share on social media? Cool videos.

Especially short, informative, humorous, or entertaining videos are much more likely to be shared by online users than some boring infographic or ad.

Do yourself a favor and make your content more shareable. Make it video.

7. Improve Your Email Marketing Strategy

If you're already creating great video content, why not increase the views by including every new video in your email campaigns?

Emails that include a video at the top of the body are more probably much more likely to get click-throughs. Kill two birds with one stone and use video in your emails to customers.

8. Introduce Your Brand

It can be hard to tell your brand story when you're not face-to-face with someone. What better way to get the conversation started than via video?

You can beautifully tell the story of your company, employees, vision, and purpose all in 2 minutes or less. No need to worry about potential customers misunderstanding your purpose.

Video is the best story-teller.

9. Convert Lazy Buyers

Let's face it, internet users are becoming more and more lazy. Very few people like to spend more than a few seconds or minutes, trying to figure something out or decide whether it's worth purchasing.

Video helps you appeal to those lazy buyers. It removes the barriers that long segments of text can create for those who are looking to understand quickly.

10. Stand Out

Despite the many obvious benefits of video marketing, many companies are still slow to jump on it. Thus, getting your toes in the water now and beginning your own video marketing strategy is a great way to get a leg-up on the competition.

Don't let myths about high cost or the challenges of creating quality content prevent you from getting ahead.

11. Widely Appealing

It's becoming more common for social media platforms to be divided among certain demographics. Individuals over 30 years old have been found to use Facebook more often.

On the other hand, marketing on Instagram, SnapChat, and other similar platforms is wise if you are trying to reach teenagers and young adults.

So how do you get your company's content to reach across these demographic borders created by differing social platforms? Video.

Video is one form of marketing media that works great across social media channels. Not only can you share it on almost any platform, but video content is also one of the most likely forms of social media content to produce high engagement numbers.

12. Create Curiosity

If you're feeling really motivated to create outstanding video marketing content, why not try a series?

It's very easy to spark interest and curiosity in a product or service if you leave your viewers with a cliff-hanger at the end of each episode. Show them how to use your product or service in a new, creative way.

Then, give them a hint or clue about what to expect in your next video to get them thirsting for more.

Video also allows customers a chance to leave comments or ask questions about the content you publish. This is usually a positive thing as the more engaged customers feel with a company or brand, the more they trust them.

13. Provide Question and Answer Opportunities

Another great benefit of video marketing is the opportunity it provides you to answer or anticipate customer questions.

If you're listening well on your social channels and seeing what customers common concerns or questions are, create a marketing video that directly addresses or answers their questions.

The right question and answer video can do a lot of good in clarifying concerns or even just showing customers that their voices are heard and their questions matter to you.

14. Greater Information Retention

Did you know that when you learn something visually you are much more apt to remember it than if you only learn it by reading? It's true, sight is one of our most impactful senses.

If you really want your customers to remember you, remember your brand, remember your product or service, show them.

Potential customers are much more likely to remember what they learned about your business if they watched it in a video than if they read it in a blog post or long website text.

15. Great ROI

Some marketing efforts are a real shot in the dark. Luckily, with video, you are at least more likely to get a good ROI. Google will appreciate your marketing efforts in this way, as will your clients.

While video marketing doesn't need to be expensive, it's almost always worth the investment,

What Marketing Strategy Is Best for Me?

The benefits of video marketing are undeniable. Companies that are looking to stay ahead of the game should tap into this treasure trove of effective marketing methods.

For more help figuring out what type of digital marketing services are right for you, check out our recent post on the subject.