With 3.5 billion people in the world having a smartphone in 2020, marketers know that they need to step up their game. That's where digital marketing comes in. It has completely changed the way that people advertise and sell their products or services.
If you haven't been exposed to the world of digital marketing yet, then we have a lot to catch you up on.
The digital marketing world is always changing as new and improved trends are introduced into the internet world. Thanks to technology, it is easy to adapt and modify our marketing techniques to appease our target audience.
Be sure to keep reading for our complete beginners guide on digital marketing.
Benefits of Digital Marketing
When trying to figure out what is digital marketing? It helps to know what the benefits of it are and why you should use it. When comparing digital marketing to traditional marketing, you can see which one is easier to use and attracts more clients.
Digital marketing is the method of advertising your products and services to your audience online. Yet, as someone who does digital marketing, they know that it is so much more than that.
You'll find that the benefits of digital marketing include expanding your audience online whether they follow your brand on social media or regularly buy your products.
Another benefit that you will find is that through digital marketing, you can help to create better branding for your company. Your brand's personality will get a chance to shine through on social media.
Digital marketing is also excellent because it is a form of marketing that you can measure. You'll be able to see exactly how many people saw and clicked on your ad to buy your products.
The analytics for digital marketing can help you see if campaigns are doing well or if you need to restructure them. With digital marketing, you can easily pull a marketing ad down and put it back up with a click of a button.
Social Media Marketing
Now that we know a little more about digital marketing as a whole, we can talk about each facet of it.
Social media marketing is one of the most common ways for companies to start marketing online because it is free unless you want to use digital advertising by paying for ads on social media platforms.
As a social media marketer, you can start advertising on Facebook, Instagram, Twitter, LinkedIn, or any other platform, right away. Want to know the best ways to do it?
Build your brand and start interacting with your followers. Social media is the best place for businesses to engage with their clients and build relationships with them.
Doing this will help you attract your target audience and get them to trust you. You'll find that if you have a good relationship with your clients on social media, they will want to buy more products from you.
Another way to get clients to engage with you is by creating content that will be appealing to them. Content marketing is another approach to digital marketing.
Many people refer to content marketing as creating blog posts for potential customers to read or find through search engines. Yet, content can mean so much more!
You can think of content marketing as the photos you create for Instagram, videos you make for YouTube, eBooks that you create, or anything else. These are all forms of content that you're using to help market your business.
Emailing marketing goes way back for a lot of businesses and has similarities to direct mail. Except when you use email marketing, you'll find that the people you're emailing have signed up for your list and will want to receive emails from you.
There are lots of different things you can send when email marketing. Many businesses will send updates about products or services. As well as new deals, coupons, or even a friendly reminder to let their clients know that they can still shop with them.
For some businesses, building their email list is the hardest part. You need to find the best way to start collecting email addresses from potential clients that will want to buy your products or services.
Many companies will offer something in exchange for an email address. Whether it is a discount code, eBook, free course, or anything else, make sure you have something to offer your clients so you can get their email address.
Search Engine Optimization
Search engine optimization, or SEO, is another one of the most common forms of digital marketing. That's because businesses have found great success when they manage to pull it off.
You might be wondering, what is SEO? Well, search engine optimization is when your content is optimized so that it ranks higher in the search engines. That means when someone is searching for something related to your brand, your blogs, website, or other content will appear near the top of the search results.
Many people strive to get their website at the top of Google. Yet, it is all about knowing which keywords to use and finding the right links to include throughout your content. You also want to make sure that your website is being linked to through other websites.
There is a lot that goes into SEO and having your page rank high. Yet, if you can successfully have a page rank on a search engine, then you'll find that you get more organic traffic and people purchasing your products.
Using Digital Marketing for Your Business
As you can see, digital marketing is a lot like traditional marketing except completely in the online world, which makes it a lot easier. As a business owner, you'll find that digital marketing can improve the way your company handles clients, advertises products, and even manages its brand.
Are you looking to dive headfirst into digital marketing with your company? Be sure to check out our online webclass while access is still free. You'll find that it's the number one way to start growing your skills and your business.