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January 7th – 13th, 2023
Let's cut to the chase – the burning question on everyone's mind: “Is TikTok Dead?”
I’ve heard this question a few times this week.
But before you start mourning or celebrating (we don't judge), let's dive into this.
And it requires a bit of history…
The Internet and the need for Digital Marketing isn’t going away.
Every single business that exists on the planet NEEDS an online presence.
When you have digital marketing skills, you become desirable.
As Dave says – It makes you smart enough to be dangerous.
That’s why since 2017 we’ve been teaching the CORE 4, the true base of all digital marketing skills:
If you have knowledge in any of the above, you’re ahead of the game.
If you have knowledge in all 4…well…
Now you’re a digital marketer to be reckoned with.
And that’s why folks, we have 4 detailed Blueprints for each focus.
But, here’s the cool part.
How we get traffic to our offers does change. (Which is why we always are updating our blueprints)
But the strategies we teach within them don’t…they can be used regardless of what crazy algorithm tantrum is going on.
TikTok has been accused of morphing into a modern-day QVC.
With TikTok Shop all over the platform, creators are jumping in to sell whatever they can sling from TT shop and the algorithm is prioritizing those videos a bit more.
Here’s the reality: all social platforms go through an identity crisis.
Remember when Facebook was just a college network or a place to play farmville?
Or when Instagram was only for ‘aesthetic’ photos?
TikTok’s shift towards more commercial content might seem like it's losing its original charm.
But, it is far from dead.
Every single marketer has their “favorite” platform.
Every single marketer has a platform that doesn’t perform well for them.
It doesn’t mean that the entire platform is DEAD.
Just this week, we had digital marketer, Kellee Roberts on Wake Up Legendary and she shared how she had really tried to give IG a try because others were having success there.
But…it was never the platform she produced huge conversions from.
It was always Tiktok that she produced the most leads and conversions from.
So she went back to prioritizing TT, and couldn’t be happier.
Far from it.
It’s just wearing a new hat, and it’s our job to ensure we are putting out quality content that builds community and connection and not showing up as a digital door to door salesman in every video. (and btw that goes for every platform)
This brings us to the golden rule of digital marketing: omni-presence.
All platforms will go through algorithm adjustments.
I think sometimes IG tests new algorithm changes almost weekly.
Because of this we can’t focus on that.
What we can do is make sure we’re showing up to as many platforms as we can without being overwhelmed and be present and ready for when the algorithm favors our content more.
So don't write off TikTok just yet (unless it’s a platform you just can’t stand, because remember it’s YOUR BUSINESS and you decide where you want your business to have a digital presence).
After all, versatility is the name of the digital marketing game.
Don't forget to check out this week’s episodes below.
Marilyn Normando is a full time bartender who wants to bring in more income and be able to leave the service industry completely. Tune in live to hear how she using Instagram reels to build a booming side hustle.
Department store sales + drop shipping fails = digital marketing mom w/ 50K followers! When Venkeria Brantely was laid off from her department store job in 2020, she went online instead. Tune in to this episode of Wake Up Legendary to hear what finally clicked…and what NOT to do when you’re just getting started online.
Porcia Baxter is a digital marketing Mom who wanted to be able to focus on her children and her youth ministry. Tune in live to hear how she was able to break free from and quit her 9-5 through her online business.
Erika Valverde is a full time corporate clinical operations professional who wanted to be able to give her son the life she never had growing up. Tune in live to hear her share her Instagram following growth tips, and more!
Gilda Maggio is a former Quality Management Representative who wanted to bring in more income for her family. Tune in live to hear how she is finding success in her digital marketing business.
We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out.