The Weekly Legend

Your source to stay connected, educated, and inspired.

February 18th – 24th, 2024

Your Weekly Legend for February 18th-24th

There’s one recurring theme that is weaving through Wake Up Legendary interviews, through our live support calls, hot seats, through Facebook posts in the group.

This one topic, all new business owners and marketers talk about when first starting out…

Value in content.

Ya know you need value in your content.

But what is this elusive “value” that you keep hearing about? 

And how do you know if you content includes this value everyone is talking about? 

Well, this one question will help you instantly gauge if your content includes value. (and no, directing them to your link in every piece of content is not THE VALUE, that’s the call to action and your CTA should be changed up in each piece of content.) 

Ready for the question…here ya go! 

Before you hit post, watch reel, watch your video, read your post and then ask yourself this question…

Will my ideal audience want to share and/or save this piece of content after they watch it? 

If the answer is no…don’t post it.

Instead, go back, tweak it so it’s something your IDEAL audience will want to share/save. 

They’ll do this because now your content gives them something they need, they want, they desire, that makes them laugh, that helps them, or is relatable. It's got guts, it's got some substance to it.

It can be as simple, something that is funny and relatable to your ideal audience that they have to share it with their BFF. 

It can be tips, tricks, or what has helped you, that your IDEAL audience will relate to as well. 

Yes, there's so much more to creating content and having a strategy in place but asking this one question is an excellent last checkbox and gauge if that piece of content will have a chance of getting more views. 

Asking yourself this question can be a game-changer for creating content that really clicks with your audience.

Heck it will help the algorithm FIND your ideal audience too. 

It's perfect for shaking off those low-views or for getting your new account off ground. 

Plus, it'll help you ditch that salesy vibe and start building a brand that is filled with connection, positivity, and followers that are pumped to be there. 

Do yourself a favor this weekend and go back through your content, and ask yourself – would my ideal audience share it or save it to refer back to? If someone shared it with you, would you enjoy it and see value in it or would you be scratching your head asking why in the world did my friend Susie just share this with me? 

If you find any videos that don’t really hit the mark…DON’T DELETE THEM. 

Instead, remake them with added value! 

And build from there. 

Haven't started posting yet? No problem! As you research and plan what to post, start asking yourself – what's the value in the content I enjoy consuming? Why do I want to send a particular video to a colleague or friend? 

That's where you uncover the value

Get out those marketing shades and put them on. 

Make note of what you uncover, and start looking at content as a marketer instead of as a consumer.  

And as a side note, if you read the above and scratching your head, asking yourself – but who is my ideal audience? Please go revisit Day 5 of the challenge or the Fishing formula in the blueprints and get your Business plan dialed in. Your ideal audience is defined right there.

And one last tip…Back in November I shared one of the best growth call to actions to use, that is also the most under-utilized is – “save this for later/share this with a friend.” So your bonus tip…be sure you're adding in a variation of this CTA into your content strategy as well! 

Happy Creating! 

As always…

Stay Legendary,

P.S. Don't forget to check out this week’s episodes below.

Mark Your Calendars

Monday, February 19th

Wake Up Legendary at 10 am EST

Agu Florence Chiamaka is a model turned digital marketer who wanted to give her family and herself a better life. Tune in live to hear how she gained 93k followers in under 3 weeks. 

Tuesday, February 20th

Wake Up Legendary at 10 am EST

Harvinder Kaur Ratol is a former tennis player who wanted to bring in more money while also having more time freedom. Tune in live to hear how she is building her path to freedom through a 143k Instagram following. 

Wednesday, February 21st

Wake Up Legendary at 10am EST

Lacie Huebner is a digital marketer who is dedicated to showing her children that there are multiple ways to build a good life for themselves. Tune in live to hear how she is using the power of confidence and consistency to build a thriving online business.

Thursday, February 22nd

Wake Up Legendary at 10am EST

Candace Abbott is a retired registered nurse who wanted to be able to be home and present with her children while still bringing in income. Tune in live to this episode to hear how she built her online business through fostering genuine connections with her audience.

Friday, February 23rd

Wake Up Legendary at 10am EST

Join Dave live from the Legendary Marketer Mastermind in Orlando, Florida!

Upcoming Events

Our Next LIVE Mastermind is June 9-11

Mastermind Members: Registration is open!

Login and grab your seat for our June event in New Orleans, LA. We are already at 75% capacity! Please grab your ticket ASAP. 

Apply To Be A Guest On Wake Up Legendary

We are always looking for new guests to showcase on Wake Up Legendary. If you are building and growing an online business we would love to hear all about it! Please click the button below, complete the form, and if you're a good fit someone from our team will reach out.