The Weekly Legend

At 23 I was a year into owning a business. (brick and mortar)

And in those early days, I almost killed that business. 

We had seen massive, quick growth.

We had this booming business with a ton of moving parts and zero formal “business” training.

Behind the scenes we were winging it!

We were navigating payroll, growing and training staff, insurance, taxes, rent, customer service and more. 

For my customers, I needed to remain confident.

I needed to continue to serve the amazing customers within our doors.

But one day…I got an email from a prospect. (or so I thought)

Asking a lot of questions…questioning the business, my ability due to my age, the questions went on and one and was actually quite rude. 

And being new, being insecure, being worried this all could disappear…

She got to me.

I started to worry about this one random lady. 

Then I heard, she called one of our customers…

And the thought “EVERYONE thinks this” entered my mind. 

And my whole focus switched to trying to combat this one lady and her small group of friends.

Business decisions were starting to be made with this lady and her friends in mind instead of our current happy, raving clients.

I had convinced myself..EVERYONE was thinking the same way.

And that’s where she almost won. 

You see, I later found out she was from a competitor trying to stir the pot.

I allowed her to switch my focus to the few people that weren’t raving fans, weren’t our ideal customer and only had an agenda to poke holes in my business. 

Which also meant, I was no longer focused on serving and providing an amazing experience to my current community. 

So ask yourself, where’s your focus?
Has comparison-itis crept in?
Are you allowing that opinion of an uneducated family member consume your time? 

Or 

Are you focused on learning?
Focused on serving?
Focused on growing and connecting? 

Maybe you switched your focus back to being the consumer instead of the creator? 

All because your focus has switched back to self doubt.

Ya see…

I let the loud one, the one that got in my face pull my attention away from my community. 

And when your community stops feeling like you serve them, they will find someone else who does. 

Just because someone is loud or in your ear doesn’t make them right. 

Regardless of what stage you’re in with your digital marketing education and business, where you place your focus is key. 

This last week our Wake Up Legendary interviews had one key lesson weaved throughout:

Daily consistent action that serves your ideal audience is key. 

If you’re brand new and still learning – keep going! 

If you are getting ready to post content – post the video! You got this!

If you have a small audience – continue to love on them and serve. More followers will come.

If you have a large community – keep showering them with the value and personality that they followed you for in the first place. 

Every day this week, double check where your focus is placed. 

When we serve instead of sell…

When we create positive communities instead of drama filled ones…

That’s when the magic happens.

When our focus is placed correctly, that's when we fall in love with our clients, our community, and ourselves even more. 

That’s when you truly have built a business you can be proud of. 

And it all starts with focus.

As always…

Stay Legendary!
– JoAnn