How to Share Your Story as a Marketer: It’s Not Your Life Resume

“Share your story.” Yep, we’ve all heard it a million times in the online marketing world.

But let’s be real if you’re new to the online space, it’s easy to fall into the trap of thinking…

“Wait, what story? My life is pretty normal… do I even have a story?”

Spoiler alert: You absolutely do. And guess what? Your story isn’t supposed to be a resume. You’re not here to give an autobiography in one reel or post. No one wants to hear your life story in a single sitting (except maybe your grandma).

What Does “Share Your Story” Really Mean?

Sharing your story is about connecting. It’s not about crafting an epic novel; it’s about revealing relatable, real-life moments that will click with your ideal audience. It could be a win, a struggle, a funny mishap, or a lesson learned. These moments sprinkle your personality into your content—whether you’re witty, funny, serious, or laid-back, the way you share those moments gives your audience a taste of who you are.

“But I Shared My Story Last Week, So Now What?”

I hear this all the time: “I shared my story in a reel last week, now what do I talk about?” Here's the thing—sharing your story isn’t a one-and-done deal. It’s not a one-time confession where you spill your guts and then sit there awkwardly wondering what to do next. It’s an ongoing conversation. In fact, your “story” is made up of many smaller stories: bite-sized, relatable experiences that keep the connection alive.

Think about real life. When you meet a friend, you don’t just dump your whole life story on them at once, right? (If you do… maybe rethink that strategy.) You build friendships through shared experiences, common interests, and little anecdotes here and there.

Online, it’s the same thing. You’re not trying to sell yourself—you’re just making friends, but virtually. Your audience is like that friend you grab coffee with, chat about the highs and lows, and swap advice or support. Over time, you build that connection and trust. THIS is what leads to your audience trusting your recommendations and ultimately clicking your link. 

How to Start Sharing Your Story

1. Pick Relatable Moments
   Don’t overthink it. Start small. Your audience doesn’t need to hear about your entire childhood. Instead, share moments that tie into your journey as a marketer, entrepreneur, or even just a regular human being who has dreams, struggles, and triumphs. Did you struggle to get started in your business? Share that. Did you have a win, no matter how small? Share that too. We share moments to relate to our ideal audience. (Remember it's about them)
2. Be Consistent, Not Comprehensive
   You don’t need to tell the whole story at once. Share in pieces. Maybe today, you talk about the fear of starting something new. Next week, you talk about that one time everything fell apart—and how you bounced back. Keep it consistent, but spread it out.
3. Inject Your Personality
   Your story isn’t just what you say; it’s how you say it. Are you funny? Great, throw in some humor. More serious? Lean into that tone. The key is to show up as yourself. People connect with realness, not perfection.
4. Talk to One Person, Not the Whole World
   I share this all the time, because it's that important. Imagine you’re having a one-on-one conversation with someone who just happens to be a couple of steps behind you. You don’t have to be the expert with all the answers. You just need to be someone who’s a little further along the path and can offer some insight. Speak to that person. This keeps your content relatable and approachable. We cover this right in day 5 of the Learn Launch Lead Challenge.
5. Share Your Struggles, Not Just Wins
   Wins are great and all, but struggles? Those build connection. Everyone loves an underdog, so don’t be afraid to share when things aren’t picture-perfect. Show the messy middle…how you’re figuring it out as you go. Your audience will appreciate your honesty and be more likely to stick around because not only do they see that YOU get what they are dealing with, you also have a way through it. (Once again, remember it's about THEM.) 

Remember, You’re Not Applying for Friendship

Let’s circle back to the whole “life resume” thing. In real life, when you meet someone new, you don’t hand them a detailed list of your life’s achievements and ask if they want to be your friend.

That’d be weird, right?

So why are so many of us doing that online? Stop trying to prove yourself or sell your life story. Instead, focus on sharing pieces of your journey, pieces that your ideal audience can see themselves in.

Your story is about creating connections, not closing deals. It’s about being relatable, approachable, and, most importantly, real.

Final Thought: You Deserve to Be Heard

One last tip? Share from a place of confidence.

Your story, however big or small you think it is, deserves to be heard. You don’t need to have a jaw-dropping rags-to-riches tale to make an impact. Just share what you’ve learned, how you’ve grown, and what you’re still figuring out. You don’t need to be an expert, but you do need to believe in the value of your voice.

Now get out there, start sharing your story one piece at a time, and watch how your audience starts connecting with the real you.

Want detailed advice from content creation, faceless marketing, to building a funnel…all with a built in advisor to help? Grab our 5-Day Learn Launch Lead Challenge for 5 bucks! GRAB IT HERE