Each day, people watch more than 5 billion videos on YouTube and more than 100 million hours of video are watched, per day, on Facebook. Videos with no sound even capture and retain the attention of people from all over the world.
The popularity of videos continues to grow, which is why businesses need to adopt this effective marketing tactic. However, similar to anything else, what works with videos changes each year.
If you want to ensure your videos are still effective in the future, then make sure to remain updated on some of the latest trends. Some of the video marketing trends to keep up with 2019 are listed here.
1. Extremely Short Video Ads
This trend was originated in 2016 with the introduction of YouTube’s six-second “bumper” ads. This new format was designed for much more than just the shortened attention spans of consumers. It also met the trend of mobile video and shorter videos.
Also, most people would only watch the countdown on a longer video ad until they could click on the “skip” button. Since then, short-form and mobile videos have become the norm.
Today, people follow a scroll and swipe technique when looking at content on websites, social media, and mobile devices. As a result, it’s necessary to capture people’s attention and become memorable within seconds.
This is the case when it comes to Instagram. If you want to ensure your business is competitive on Instagram, then creating short, concise, and memorable videos is a must.
2. The Growth of the Ephemeral Stories
When it comes to online video, the biggest story for last year was Stories. With this social media content format, there was a combination of image and/or video posts that were only able to be seen for a short period of time.
While this was pioneered by Snapchat, it was quickly borrowed by both Facebook and Instagram.
Today, Stories are more prominent on social networks than ever before, and this is a trend that’s set to accelerate in 2019. Why?
The answer is simple – this format is extremely popular, both with advertisers and audiences. Today, over 400 million people are viewing Instagram Stories each day, and the product is expected to drive the video spend on this platform to more than double.
3. Increased SEO and Google Friendliness
In August of 2018, Google added a new feature to their search results shown on Android devices. This feature was to auto-play video previews, which meant when people performed any type of search, the relevant videos appeared at the top of search results while playing a preview, which made them even more eye-catching.
It’s expected that this feature is going to arrive for iOS devices in 2019, providing plenty of incentive to make SEO-friendly.
4. Brands Will Increase Platform-Specific Targeting
The growth in video marketing opportunities online is generally great news for marketers. However, it’s also presenting a new challenge. It’s becoming less and less effective to try and distribute the same piece of video content all across the web.
If a brand wants to succeed with video going forward, then it’s important to optimize pieces both for the actual platform and the delivery format. For example, not just creating a video for a specific social network, but also for organic video posts versus paid placement versus a Story.
Brands that do this well are the ones that are most likely to experience the biggest return on their video efforts moving forward.
5. The Ability to Maximize Video Value
With such a wide array of options for when, how, and where people view videos, marketers, and brands have to put in the effort to get the most value out of their production. For example, recording a long-form video that works in both the vertical and horizontal format.
When this is done, the video can be produced in a way so it can be cut into smaller, bite-sized clips for Instagram Stories and short bumper ads, which may lead viewers to watch the entire video on another platform.
6. The Reduced Cost of Video Creation
For many years, brands have understood that a digital video is a powerful tool. The issue that has been present is that it’s challenging to develop pieces efficiently and quickly.
When asked to name the top three challenges, many marketers stated that the creation process is too time-consuming, the tools are too complicated, and the costs are too high.
The good news is, all this is changing. It’s easier and more affordable to use modern tools and equipment, which allows videos to be created faster, and for a lower price than in the past.
The shift in the effort needed to produce higher-quality videos highlights an extremely important point – from the way it is consumed, created, and delivered – online video is getting better. This is something that bodes well for marketers this year and into the future.
Video Marketing Trends to Know
When it comes to video marketing trends, 2019 has some pretty interesting changes in store. If you want to ensure your business stays ahead of the curve, then fully understanding these trends is essential.
Be sure to review the information here and keep track of how video marketing efforts change across the board. This is the best way to keep up with changes and avoid any negative consequences from creating video content that’s no longer effective.
If you need help or more information about video marketing and how it is changing for 2019, then check out our Free Course. Our team can help your business build a video marketing strategy that gets results.
