Archives for June 2019

How To Be A Powerful Spokesperson For Your Brand

If you want to leverage your story to create powerful marketing for your business, you have to know yourself.

You have to be able to confront the ugliest parts of who are you.

You have to be completely self-aware.

It's very difficult for someone without self-awareness to be able to create powerful marketing.

So, how can you leverage storytelling to become the best spokesperson for your business?

Watch this video to learn more:

When Internet Marketers Start “Telling Their Story” In Videos

What's holding you back from telling your story?

Have you been meaning to post that video, but just haven't been able to get it right?

Maybe you just want to make it perfect.

One thing I've learned over the years is that perfection isn't relatable.

And what's the point of telling your story if not to relate to others?

Check out my new video where I talk about why it's important to be authentic when sharing your story with the world:

How to know when time to fire a customer

When starting a business, we get excited about any potential sales.

Believe it or not, there are some situations where you shouldn't take someone's money.

What do I mean?

Down the road, if that person becomes a stressful, toxic client, the money they paid isn't worth the stress of dealing with them.

How do you vet your customers before you accept them and take their money?

Check out my latest video where I talk about how to know when you should fire a customer:

When To Fire A Customer

When starting a business, we get excited about any potential sales.

Believe it or not, there are some situations where you shouldn't take someone's money.

What do I mean?

Down the road, if that person becomes a stressful, toxic client, the money they paid isn't worth the stress of dealing with them.

How do you vet your customers before you accept them and take their money?

Check out my latest video where I talk about how to know when you should fire a customer:

Meet A Man Who’s Heard 45,000 Stories

Storytelling is such a huge part of sales.

I use storytelling all the time in my marketing. As you might have heard me say before, I took my mess and turned it into a message.

When I was in New York, I ran into Brandon Doman from the Strangers Project.

He's been collecting stories from strangers since 2009.

This guy has heard over 45,000 stories. That's incredible.

Check out this video to see my conversation with him: